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Nonprofit Radio for June 10, 2024: Future-Proof Your Nonprofit With Apps, Tools & Tactics

 

Jason Shim & Meico Marquette Whitlock: Future-Proof Your Nonprofit With Apps, Tools & Tactics

Jason Shim and Meico Marquette Whitlock return from the 2024 Nonprofit Technology Conference, with their annual collection of tech to help you manage your tech. From collaboration to inbox management, from transcription to hidden Zoom tools, this panel will help you find greater balance and efficiency. Jason is at the Canadian Centre for Nonprofit Digital Resilience and Meico is The Mindful Techie.

 

 

 

 

 

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Hello and welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I am your aptly named host and the pod father of your favorite abdominal podcast. Oh, I’m glad you’re with us. I’d suffer with Jejune. Oily, JJ June. Well, uh JJ June, Jun Ol, did you know I, I did you know ill. Did you know? I welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite abdominal podcast. Oh, I’m glad you’re with us. I’d suffer with Je Juno iliitis if I had to digest the idea that you missed this week’s show. But first we have a listener of the week, Sharry Smith or it could be Chary. It’s either Cherry or Sherry. I’m gonna say Sherry, but it could be Cherry Sharri Smith from Portland, Oregon. Sharri gave us a shout out on linkedin when she was listing her favorite podcasts for nonprofits, Shari Shari Shari Shari. Thank you. Thank you very much for doing that. Uh You had a couple of other podcasts listed. Um Yeah, they, they’re, they’re good, you know, II, I know them. Uh hm. Ok. They’re good. But nonprofit radio is on the list. That’s the one that’s the one you want. So Sharry Cherry, thank you very much listener of the week this week. Thank you so much, Sherry. Here’s our associate producer, Kate with what’s going on this week? Hey, Tony, congratulations, Sherry. This week we have future proof your nonprofit with apps, tools and tactics. Jason Shim and Miko Marquette Whitlock return from the 2024 nonprofit technology conference with their annual collection of tech to help you manage your tech from collaboration to inbox management, from transcription to Hidden Zoom tools. This panel will help you find greater balance and efficiency. Jason is at the Canadian Center for nonprofit Digital Resilience and Miko is the mindful techie on Tony’s take two chatty gym guy were sponsored by virtuous. Virtuous, gives you the nonprofit CRM fundraising volunteer and marketing tools. You need to create more responsive donor experiences and grow, giving, virtuous.org and by donor box, outdated donation forms blocking your supporters, generosity, donor box, fast, flexible and friendly fundraising forms for your nonprofit donor box.org. Here is Future Proof your nonprofit with apps tools and tactics. It’s a pleasure to welcome back, Jason Sim and Miko Marquette Whitlock to nonprofit radio. Jason is Chief Digital Officer at the Canadian Center for nonprofit digital resilience. How can we harness technology to make a difference in the world? That’s the question. Jason loves to explore with organizations. He’s on linkedin and the center is at CCNDR dot C A Miko Marquette Whitlock is the mindful techie. He’s a workplace well being strategist who helps mission driven professionals prioritize their well being so they can elevate their well doing. He’s also on linkedin and his practice is at Mindful techie.com, Jason and Miko. Welcome back to Nonprofit Radio. Thanks for having us for having us. This is a tradition. Uh We, we didn’t get to talk at the nonprofit technology conference proper, but uh we’re, we’re, we’re filling in now uh with your annual sort of review of apps techs and uh uh apps, apps uh tools and tactics. And it’s actually quite appropriate, I believe because we’re recording on uh May 1st. It’s May Day in much of the world, not celebrated so much in the US and Canada uh celebrating uh labor organizing and labor rights. However, in the US and Canada, nonprofit workers certainly uh have a right to the apps, tools and tactics that will make their work more balanced and productive. So I’m sure you agree, you both agree with that, right? We can come to terms on that. So, so why don’t we proceed? Uh Let’s go alphabetically by uh first name. So Jason, uh you go first, you get to introduce the first uh apps tools and, and tactic. Yeah. So thank you, Tony. Uh So before we jump into the, the tools, I think uh you know, 11 thing that we definitely, you know, keep in mind when talking about tools is, you know, the concept of tiny gains. And so, you know, having um the uh kind of perspective that, you know, uh one to the power of 365 is one, but 1.01 to the power of 365 is 37.7. And so, you know, that that notion of improving bit by bit, you know, 1% each day is kind of how we look at these tools that, you know, it’s not going to be, you know, uh you know, one tool isn’t necessarily going to solve all the things. But, you know, we’re going to be sharing uh various tools that can, you know, help kind of nudge things, you know, 1% at a time, you know, in that regard. So the incremental growth is uh is valuable, of course. Yeah, totally. So, so you know what the first tool that we want to highlight for folks is that it’s, it’s a tool that is actually built into uh Microsoft Word already. But uh um folks may not necessarily be aware of it in as much detail. Um And that’s that, that there’s actually a built in transcription tool, right in Microsoft Word. And so you can actually um uh when you find a little microphone icon on it that you can dictate directly into word, but you can also upload files uh into it. And so that, that’s a feature that’s not as well known uh that you can upload up to five hours per month per user inter software for automated transcription that is bundled in uh with your uh word online. And where is this microphone found? Maybe I’ve seen it 1000 times. I just haven’t noticed it. Where, where do we find the microphone? So typically it’ll be in the menu bar in the uh the, the top right hand corner uh of uh of Microsoft Word online. So if you’re accessing it in the browser, uh it should be in the top right hand uh uh section. OK. We had a session uh uh uh a panel at uh at NTC about tools that you already have that you may very well not be using. And they covered uh all of the office, office 365 has a lots of, lots of value in there that, that people don’t know about. And also Google, a lot of very uh free Google tools. Um Yeah, we, we, they focused on Microsoft 365 and, and Google. Um interesting, you know, they had like a dozen things that, that are, that you’re already paying for or getting for free and you’re just not, you, you just don’t know that they’re there, they’re hidden. So, OK. So consistent with that is the uh the transcription tool. OK. So up to five hours, you said up to five hours a month. Yes. And it’s, it’s super handy if you’re doing, you know, things like uh interviews or if you’re doing um uh uh yeah, the meeting notes, you know, those types of things, you know, some other tools already have, you know, the transcription part built in. But in the specific, you know, use case where, you know, you may be doing, uh say uh a program interview or something like that, that this is an additional functionality that’s uh that’s in there. So you’re uploading the audio file. Yes. All right. Interesting. I know, I know a guy who does a podcast. Uh II I believe he already has a transcription process in place. But uh I have to re evaluate because uh maybe this is, maybe this one is simpler. Uh And I don’t know if he’s paying for the uh that transcription process. I, I can’t recall what he’s, what he’s been doing for the past several years around transcription. But uh I’ll have him look into it. Miko. Welcome back, Miko. Good to see you. Good to see you. Thanks for having me. My pleasure. Congratulations. Also on your new book, uh which you and I will be talking about in a couple of weeks. We’ll, we’ll get you back on exclusively for uh how to thrive when work doesn’t love you back. Thank you. I appreciate it. Yes, I know you and I will be talking in a couple of weeks. Um What’s next? What’s next on our uh hit parade of uh apps, tools and tactics. Well, so if you want to stick on the theme of things that people aren’t using, I would add Zoom to this category. And if I could, I wanna walk through just a few things that I think are pretty interesting in terms of developments with, with Zoom. So similar to Microsoft Office and Google workspace. Um Zoom is one of those platforms or tools that many organizations are using. Many folks have at least a basic paid subscription at the organizational level. And um these are tools that are constantly evolving. And so sometimes because we’re using them all the time, we’re not aware that there are certain features that have been added. Um So I’ll, I’ll share, I’ll just go through these really quickly. So the first is for lots of organizations, you know, it’s important that when people are identifying themselves, important, people identify pronouns. And so one of the ways people have been doing that is they modify the name in the way that that shows up and they add their pronouns. Uh But now for folks that didn’t know Zoom actually has a dedicated pronoun field, so you don’t have to do that. So um if your administrator has enabled this in the web-based um login for Zoom, um You can set that by default for your, for your own profile. Um And you don’t have to update your name when you pop into zoom to do that. It’ll your, your pronouns will appear automatically. So I think that’s one cool feature um where, where that’s appropriate and where that uh makes sense for folks to, to look into that uh another option. And this is about accessibility. This is also about making sure that um we recognize that people learn and process differently. And so you and I are talking uh we’re able to see each other um Right now as we’re recording this interview. Uh But for some folks, maybe they process differently and they actually need to be able to see the, the captioning, they maybe need to see some form of a transcript to be able to follow along and process information. And so for that, there is automated captioning that is built into zoom. Now, it’s not 100% perfect, but it’s there. Um It’s uh essentially computer generated captioning. Um There are a lot of languages that are covered by default in your basic paid description and similar to the pronouns field, your administrator or whoever is managing your Zoom account for your organization and log into the web based portal and enable this feature if it’s not already uh enabled. And what this allows folks to do is if someone is in a meeting um and they need access to um to, to close captioning that particular individual can enable that um for themselves. And for folks who don’t need it, they can leave it turned off or if they’re turned on by default, people can turn it off, uh, completely up to you as the user in terms of what, what you need. Um, I’ll share one final, um, thing and then we’ll toss it back to you, Tony. So one final thing that I think is pretty cool. So, uh, you know, many of us have probably seen like the news, um, where they’re doing the weather report and you have this, this person standing in front of a screen and they’re pointing here and they’re pointing there generally, what’s happening is this person is standing in front of a, a green screen and their technical team is projecting the images. So it looks like this person is actually pointing to a map of where you know, fill in the blank wherever you are, right? Well, you can actually simulate that when you’re presenting. So many of us are used to traditional screen share where you share your slides or you share your screen and then a box if you appear in a different place in zoom, but you can also share your screen in such a way that you are overlaid on top of your slides so that you have that weather man or weather person effect as well. Um Now the caveat here is you have to be aware of how this is showing up your lighting. In some cases, you might actually need to have a green screen in order for this to be effective. And it’s gonna require you to format your slides or your presentation a bit differently because obviously you’re taking up now a slice of the screen in addition to the content that you have on the slides. But a really interesting way to create a different type of experience um for folks that, you know, you are meeting with um or doing a webinar with, I think you can have some fun with that. Uh Like at the beginning of a webinar, like you’re immersed in your slides, you know, I’m, I’m surrounded by my valuable content. Uh you know, you could have, but I don’t know, can you uh can you control where you are or how much of the frame you get in proportion to your slides behind you or whatever, whatever the content is, I guess let’s just use slides. Yeah. So you like, I’ll be in the lower left so that you would make format your slides so that the lower left is always blank and you can do it that way you choose where you would have to test this out and, and, and, and try it out. So there are some limited features that allow you to do this directly into zoom. Um The other which is thinking about physically positioning yourself in reference to the camera. So you think about where you’re going to physically be and try that out, test it out for yourself. The final thing I’ll say is there are third party tools that work with Zoom that do this better. But nonetheless, I just wanted to point out that Zoom does have this built in feature for folks that at a basic level that want to try it out and have some fun with it. OK? So that’s the uh so pronouns can be uh automated, automatically populated, you don’t have to go and change your screen name. Um There’s the automated captioning and then the what is this, this background feature called? It’s called, it’s called set powerpoint as virtual background. OK. It’s aptly named, said powerpoint as virtual background. All right. Um Are you guys familiar with or, or recommending any zoom alternatives? I mean, there’s, I know there’s teams, of course, uh although most people iii I don’t know, 95% of the meetings I’m in are on Zoom. Uh Are you, are either of you finding alternatives to zoom for any, for any reason or, or something that other folks are using? That’s valuable. So what, what comes to mind is uh well, this isn’t necessarily an alternative to zoom for the video conferencing itself. Uh There, there is a tool called the O BS uh that if folks are looking for advanced uh video streaming capabilities, uh that uh O BS actually sits as an additional layer to your video feed so that you can further customize some of the green screen effects or being able to move um yourself uh uh into a corner, you know, like uh like Miko described, but it uh it gives a ton of functionality as well and it kind of sits as in um sits in between your video feed and something like Zoom or Teams or Google Meet and allows you to, you know, do all sorts of things like you could um the directly do like a picture in picture, you know, type thing if you want to do like an advanced video broadcast. So O BS is used quite a bit by uh uh streamers and such. But that, that’s uh uh definitely a tool that uh if folks are looking to explore uh for some more advanced functionality, uh it’s called uh O BS and it’s uh uh available and free. Oh OK. Cool and live streaming, live streaming. Yes. Yeah. Not just for live streaming. It’s also like if we’re on a Zoom call, that isn’t necessarily be live stream that you can activate it and it will uh you know, it will help you control, you know, some of the outputs of your video feed that way. So yeah, O BS stands for open broadcaster software. So essentially go to build on what they are sharing. So going back to the example of the weather person, if you wanted to create a highly produced and polished uh you know, presence that doesn’t look like a typical, you know, zoom or uh teams meeting um screen or presentation, you could add lower thirds, you can change a ho there are just so, so many different cool things that you can do using what Jason was was saying. Um And to pick up on, you know, your original question around alternatives. So to my, in my awareness, um you know, the Zoom, there’s Google Meet and teams I think are probably the top three and there’s, there’s a good reason for that, you know, there’s, there’s broad compatibility across um platforms and devices. Um And there’s, you know, some built in trust there that organizations have in terms of those, those big three. that, that said, I think it’s also a good point to make in terms of thinking about when we think about the expansion of tools we don’t have to use necessarily the the latest and greatest. Everything doesn’t have to be high tech, right? Everything there, there’s a, there’s room for mid tech and low tech and when it comes to meetings and collaboration, sometimes we forget what happened when we didn’t have these tools, right? We picked up the phone, we, we met in person. Um we had conference lines where people called in and we, we couldn’t have seen each other. You know, when I first started working in the tech space, I work with colleagues and manage teams that of people that I actually never met in person. And, you know, we would have phone calls and conference conference line um conversations and meetings. And that was the the primary way that we communicated and collaborated. And we’re seeing that in terms of digital wellness, there’s actually a benefit to that, right? Because we’re spending too much time in front of our screens. There’s research that shows that it increases, you know, cortisol levels and increases stress levels. And over time, too many of those back to back video mediated types of collaboration actually reduce engagement, reduce productivity. Um And actually, in some cases can be counterproductive. So we wanna be able to find that balance and also recognize that, hey, depending on what your intention is, what your outcome that you’re trying to get to sometimes just having an old fashioned phone call or working asynchronously um can be just as effective or sometimes more effective to get to where it is that you’re trying to go. Thank you for that. That, that’s a valuable reminder. Uh Yeah, because you can feel like, you know, unlike an in person meeting with, with many people, several people, you know, you can feel like you’re being stared at uh or, you know, you’re not, but people are looking at their screen, they’re not necessarily looking at you, but it looks to you like everybody’s looking at you and uh I can see why that interesting that cortisol levels rise like by the after a few hours of this, I guess or. Absolutely. And, and what you just described is a very real phenomena. So part of it is um the self view, right? You seeing yourself on screen and being self conscious about that and you can turn this off in zoom. So this is another feature you can you can turn off self view. So if you click on the three dots on your particular image, there’s an option that should be allowing you to turn off your self view if that’s an issue. Um The other thing, others are still so others are still seeing you. So you’re not, you’re not stopping your video, but uh you’re stopping your own self view. OK? And uh one final consideration here is that there’s, there’s research from Stanford University that actually shows that um this particular phenomena that you just talked about is, is compounded for women. Uh because we have different expectations about how women are presentable and show up on screen. And oftentimes there’s this um un assessed costs that we, you know, we just take for granted that that in some cases, women have to do more work in order to be what we think, what we deem of as presentable, right? So if you’re requiring folks to be on camera all the time, that sometimes is one of the the side effects if you’re not aware of that. Excellent. Yeah, valuable reminders. Thank you. It’s time for a break. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. It’s their mission to move the Needle on global generosity by helping nonprofits better connect with and inspire their givers. Responsive. Fundraising puts the donor at the center of fundraising and gross giving through personalized donor journeys that respond to the needs of each individual. Virtuous is the only responsive nonprofit CRM designed to help you build deeper relationships with every donor at scale. Virtuous gives you the nonprofit CRM, fundraising, volunteer marketing and automation tools. You need to create responsive experiences that build trust and grow impact, virtuous.org. Now back to future proof your nonprofit with apps tools and tactics. Jason, you have, you have something else for us. I know you do. That’s a rhetorical question. When I’m talking to me and Jason, we can go on for hours. It’s purely rhetorical question. Absolutely. So, uh the next step is, uh you know, along the lines of we talked about transcription earlier is uh some of the text to speech tools. So they’ve developed quite a bit in the last few years. And you know, the there’s a few that are out there that I’ll rhyme off, you know, Natural Reader 11 labs. And uh nr and so, uh in particular, um I’ve used Naet before and it’s super helpful when you need to record uh voice greetings. Um And if anyone’s ever experienced, you know, having to record a voice greeting and say like for a voicemail and you have to do like 20 some odd takes to do it that, you know, something like Naki can, can help streamline that. Now the, the special thing is that they have a lot of uh voice models that are available in different languages as well. So it really nails uh some of the uh the accents around the world as well. So, you know, uh given that I live in Canada that when recording, um some of the uh greetings for an organization that it uh uh it needs to be delivered in English and Canadian French. And they have specifically Canadian French models as well as many other language models uh uh for the, the text of speech so that we’re able to provide a script in both English and French and that it’ll read it off and, you know, you’re able to get it in one take rather than having to do, you know, 10 or 20 takes or trying to get multiple people to coordinate around the recording of that. So that’s an example of a tool that can help streamline uh in that regard. And, you know, there’s many other, you know, potential use cases that one was called is called N Yes, like parakeet with an N N and also natural reader and 11 laps. Sorry. What’s the last one? 11 labs? 11 labs. Yeah, and similar to the, uh you know, text speech and also uh editing you know, audio files and text uh is uh there’s a few different tools that, that do this, but the one that I, I’ll name specifically, um you know, with this functionality is a descript. Uh So descript is a tool that can help with things like uh let’s say if you have a transcript, um we have an audio file that you’ve uploaded to uh to descript is that they can do filler word removal. So, what it does is that it imports an audio file and then it produces a transcript for you and you can edit it like a word document and it’ll detect things like if you say, um ah and it’ll, uh it can automatically help you remove some of that. So, you know, let’s say if you added a few extra words and you’re speaking and you can edit the text that is uh in descript and it’ll automatically remove it from the audio file. Uh So, uh it without having to, you know, uh splice the audio file itself and looking at the waveforms that you can do it as uh edit the transcript and it’ll give you a clean audio file afterwards. That to me is, that’s incredible that you can edit it as text and then it, it goes and does the, applies those edits to the audio file? Yeah, it’s good. Uh I, I don’t know. To me that’s amazing. I don’t, I, you know, descript, it’s called D the letter D script. Yes, de D E. Yeah. And there’s additional functionality as well uh in, in the script called overdub. So let’s say if you are recording something and you left out a word that overdub can actually fill in the word for you. Uh If you, you trained a voice model to do it. So let’s say, you know, if I intended to say um you know, an extra word or a phrase or something that, you know, similarly you can enter in, you know, the word that you intended to say and it’ll uh fill it in for you so that it can uh it sounds seamless uh there. So, you know, for something like a podcast or, you know, whatever other um uh function that, you know, folks may be looking to accomplish there is that it really helps streamline some of the audio editing process rather than having to rerecord an entire section against placing and placing and everything that uh you can uh just, you know, type in the word and it’ll drop it in for you uh in uh your voice. So it learns from the rest of the file, how to pronounce the word or words that you’ve just inserted into the text file. You, you, you, you, you may have to do some training on it where you um Yeah. Uh but it, it does use E I voice cloning to uh to replace some of the uh the audio there. Damn. And, and I’ve used this, so I’ve used it for my podcast. My podcast producer uses this and um it’s, it’s, it’s saved us so much time. And as a matter of fact, Jason was one of the folks that we interviewed for the first season and we use this software to clean up our episode with, with Jason. Yeah, that’s incredible because I do some of that work uh in my own post production. But I’m, I’m using audacity. But like you said, Jason, I’m looking at the wave forms. Uh Anyway, it’s, it’s eminently doable. You just have to make sure you have the right spot and you play it a few times to make sure you have exactly what you want to take out. Uh but it’s not nearly as swift as text editing and, and, and you can’t add unless you go, you know, go record again and then the, the ambient noise is never gonna sound the same as it did on the day you recorded even sitting here at my same studio office, the, the ambient sound is different. Uh Wow, I, I’ll add one more thing in terms of how this works. And so you, Jason is right in terms of being able to edit the transcript. And so let’s just say, using that example, if I thought Jason gave a long, would it answer or maybe Jason said something? And he’s like, oh, well, actually, I don’t want to share that with my employer, can you take this out? Right. We can go in and edit the transcript that way. Uh, and then for the fillers, you can set it so that you don’t have to go in and manually remove the fillers. You can just tell it which fillers you want to remove and it does, it automatically, um, for you. And depending on which uh, subscription level you have, you can fill in, you can do not just fillers, but maybe there are specific keywords that are significant to you and your audience or to how you wanna edit that you want to remove. You can train the software to remove those specific things automatically. Oh, that’s very robust. That’s remarkable. I think uh descript. OK. Cool Miko. What’s next? All right. So I wanna talk about collaboration tools and training tools. So I do a lot of training for organizations, a lot of things I do virtually. And Google Jam Board is a digital um white board that I used. Um And I still use. But unfortunately, um Google is winding down that particular offering. They’re getting rid of it as of this fall. And so I, I wanna talk about a few alternatives for folks that either have been using Google Jam Board um and are looking for alternative white board tools or maybe you haven’t been using white boards and you just want to get, you know, you wanna come to the party, you wanna be a part of the all the fun. So I wanna give you three really quickly. Um The first is Fig Jam. So this is a white board tool by the company fig A uh F I MA is uh in the space think of think of Adobe. For example, uh a lot of designers use their UX tools and, and web developers use their UX tools to design products and design websites. But they have the separate product, Fig Jam, which is specifically for uh white boarding. And one of the ways that I use white boarding tools is if I have people doing exercise where maybe we brainstorming together, you know, we can the same way that you’re in the room in person and you get people stickies and people stick them on the wall or they sort them into different buckets, you can do the same thing, but you can do this essentially virtually. Um And so Fig Jam is one of those tools you have mirror uh which is another tool that’s in this bucket. And I know that the the Intend team actually uses this a lot. I know that when Jason and I served on the board at Intend, um that was a tool that we used a couple of times as part of our collaboration and you know, strategic planning process um to be able to do that virtually. And then the final tool going back to Zoom for a moment um is zoom has a white board feature. So for folks that weren’t aware of that and you’re, you’re not using it. Zoom has a whiteboard feature um and tied to the Zoom also has an annotation feature where you can annotate things on the screen. Um Both as the presenter, you can also have I I in my presentations, I sometimes have questions on the screen or like a scale and I’ll have uh participants use the annotation tool to indicate where they are on a scale. People can write on the screen or in this case, you know, if you want to use the Zoom whiteboard feature, you could do it that way as well. But those are three alternatives to Google Jam boards. Uh So fig jam mirror and Zoom White board and they all allow uh all the participants to contribute to the white board. Yes. And so they, they, they, they, they, they all allow that feature uh with the caveat that um they have the all three have the basic white board functionality, but they also serve, they have some distinct reasons why you might want to use one over the other. So just picking on mirror for an example um from my perspective, mirror has a very steep learning curve. And so as a trainer, I probably would not use mirror in a training where um folks haven’t been together before, they haven’t used a tool before. But if you’re using it over the long term and you’re able to train people on some basic things. So use your team over time. Then mirror is a, is a great tool for that. Um Fig Jam and Zoom white board are a bit more intuitive. And so depending on your audience, you wanna take those things into consideration if you’re using the Zoom whiteboard, which I’ve, I’ve never, I’ve never used. Um Are you just collaborating with your, your, your mouse? Is that how you, is that how you contribute to the whiteboard, your mouse, your stylus or if um I believe there are just like with Google Jam Board, you know, the, the way that Google Jam Board works is, you know, you, you can drag and drop text boxes and type in the boxes. Um And so that, that’s one option as well. Jason, I’m not sure if you have if you have familiarity with this or have other thoughts about the use. Yeah. Iii I believe uh yeah, you folks would drag their mouse and they can type in and uh it has a lot of parallel features to uh to jam board and, and, and neural although lighter for sure on that front. OK. Cool. Right. It’s your turn Jason. Yeah. So the, the next one that comes to mind is uh Minimus launcher. So it’s minimis. And what it is is that it’s an alternative launch screen for your phone. Now it’s uh launched initially in Android. And uh I believe the the iphone version is now out as well. And what it is is that it helps you get control over uh addictive apps. So if folks are finding that, you know, they are um in a loop or cycle of, you know, constantly checking their phone or things, you know, this is one of those apps that can help uh uh make a dent in trying to break that cycle a little bit. And so what it does is that it actually limits and changes uh your initial kind of phone screen uh and gives you a primary access to, you know, the apps that you need for, for work or basic functions. But if you do want to access uh something, you know, like social media um that it will prompt you and ask you, you know, are, are you sure that you would like to do this and you click, you know, yes. And then it will actually prompt you again, like, you know, you’re absolutely sure. And then, you know, you go to another screen and then they’ll say, OK, now give a rationale as to why, you know, you would like to, you know, check your, your social media. So it puts, you know, additional barriers up. Uh and then when you do move through it, it’ll allocate you 15 minutes uh to, you know, time box it so that you’re not necessarily stuck in that loop of, you know, looking down the screen and then you know, looking back up and like, oh my gosh, you know, an hour has passed. Uh so, uh really um uh a tool that can help regulate, you know, some of the uh the, the instincts that, you know, may be triggered around, you know, some of the uh those addictive algorithms that keep on feeding content that, that may keep us hooked to a phone and social media. This is like a uh a mother looking over your shoulder or you know, your own, your own conscience being, being uh awakened. Are you, are you absolutely sure. And then, and then you get a time limit even when you’re absolutely positively 100% sure. You, then there’s still a time limit. Absolutely. That Minimus Minimus launcher. Yes. OK. Cool. These are, these are really fascinating. Um I mean, so there are tools that can help us. We just, you know, we need to be conscious uh Miko, this is right in your right uh right. Aligned with your practice. We just need to be conscious about our uh or intentional and conscious about our desire to be, be uh be more productive, be less distracted. I mean, you know, you, you’re the mindful. Absolutely. I think the underlying thing here, both personally and professionally is uh being clear about what your overall intention is and what is the outcome that you’re driving for. So, being clear about those things is gonna number one help you determine which tools are the best tools for you to use right now. And as I mentioned before, sometimes the latest high tech tool isn’t the best tool. There’s the, there’s the, you know, the the mid tech and low tech also option exactly. Going to the phone. Exactly. So those are options as well. The other consideration is to consider that not only is it intention and clarity about outcome important for the reasons I just stated, but also because you have to remember that particularly for for profit entities, a lot of companies don’t necessarily always have your best interest in mind. What I mean by that is that they have to generate um time on screen. Um They have to sell ads and so their incentive is slightly different. Yes, maybe they want to provide a useful product, but they want you to use that product in a certain way or for a certain amount of time so that they can increase the share of the revenue or profit that they’re making. And so when you are aware of that, um it it becomes easier for you to identify the ways in which you might want to um recapture your time and recapture your attention using something like what um Jason just shared in terms of the Minimus stauncher. It’s time for a break. Donor box open up new cashless in person donation opportunities with donor box live kiosk. The smart way to accept cashless donations anywhere, anytime picture this a cash free on site giving solution that effortlessly collects donations from credit cards, debit cards and digital wallets. No team and member required. Plus your donation data is automatically synced with your donor box account. No manual data entry or errors make giving a bre and focus on what matters your cause. Try donor box live kiosk and revolutionize the way you collect donations. Visit donor box.org to learn more. It’s time for Tony’s take two. Thank you, Kate. In the gym. I like to go to the gym and do my work. I work out on the ellipse elliptical and then I go on the floor. I do a bunch of planks. I have to get some upper body work in. I’m not, I haven’t done that yet. I like to, I like to just get the work done, you know, take my time not rushing, but I like to get through the work. And it’s my uh kind of, you know, it’s my time. Theres a guy I know more about this guy’s life. I’ve learned over the past many months that his wife had a stent when they were on vacation in Florida. Uh And the surgeon said it’s a good thing, you’re not in the Caribbean because the medical care wouldn’t be as good. And you, you, she’d end up with an infection. She had to have a stent. She was have a suffering shortness of breath in Florida. It was, I know where it was, it was Miami. They were in Miami. It’s a good thing. They weren’t in the Caribbean. The surgeon says the guy’s boat, he’s having motor problems with his boat. Now, his boat is leaking oil and he’s got a, you know, this guy with the boat and the, and the, the, the, the wife needs a stent. The boat needs, uh, uh, a repair to the, to the oil line. Um, he went to an air show last week. Uh Cherry Point is a local uh the, well, not that low but it’s within a half an hour or something. It’s a Marine Corps Air station. He went to the Cherry Point Air show. I had over Memorial Day. The, the Blue Angels were there. I heard all about the show, like the guy was narrating the show but he, but he’s not even talking to me. He’s talking to somebody else. But, you know, it’s a community gym. It’s not that big. It’s certainly adequate, but it’s not huge. It’s not a 10,000 square foot gym. So, you know, you overhear people. So I, I hear him, you know, I like I got the narration to the Blue Angels Air show, you know, personalized uh to for us in the gym. So this chatty guy. But are you the chatty guy? Oh, don’t be the chatty person, the guy or gal don’t be the chatty person, you know, I don’t know. I’m not watching who he’s talking to. So, I don’t know if they’re suffering or they’re, they’re maybe just, um, you know, being polite, uh, you know, condescending a little bit but he gets his, he gets his oratory out. I mean, he’s, uh, sh, don’t be the chatty person in the gym to do your work just, you know, it’s nice to say hi. That’s different. But, you know, you don’t need to narrate the air show for everybody who didn’t get to go over Memorial Day weekend and the, and the motor with the, the oil line with the testing and you use a soapy water to, to spray it on the line to find the leak. And I know more about motor boat mechanics now than, uh, uh, than I’ve known in my entire life. I’ve learned in the past couple of weeks. I got, I got a short course in, in, uh, outboard motor maintenance and mechanics and, and troubleshooting chatty guy. Don’t be the chatty person in the gym. Just do your work. Just do your work. That’s Tony’s take two. It’s exhausting. It’s just recounting. It’s exhausting. Eight. You meet some of the funniest people in your gym first with the birthday guy and now with the motor guy. Yeah, Tim. Tim was sad with the birthday. This is a different guy. This is not Tim. Yeah, I don’t know the characters. Well, we’ve got Vuk but loves more time. Let’s return to Future Proof. Your nonprofit with apps. Tools and tactics with Jason Shin and Mikko Whitlock, Mio. I’m gonna ask you about one that, uh you have uh in your email signature. And we, we talked about this, uh I remember either last year or the year before, uh, but it, and I clicked on it as we’ve been, uh, you know, scheduling together, uh inbox when ready. So I’m, I’m, I’m imposing one on you. I know this is not on your list because we, we talked about it a couple of years ago or last year, but please reacquaint us with uh Inbox when ready. Ok. So Inbox prim ready is one of my all time favorite tools. And so I use Gmail. So for folks that are gmail users, this is a free plug in that you can um essentially install into Gmail and this only works on the, the desktop. So I wanna make, make sure people understand that if you’re dogging it from a computer or, or a web browser on a computer. But the idea is that um your inbox is if you’re able to hide your inbox after a certain amount of time or you are able to set it by default. So when you log in your main inbox is hidden, so that you aren’t sucked into the rabbit hole of sort of going down the hole responding to emails when your intention might be something completely different. As an example, maybe I was looking for the, the zoom link for today’s meeting and as opposed to logging in and seeing like, oh, I have, you know, 50 new emails. What if I don’t see any emails and I can just go to the search bar and, and type in Tony, uh you know, zoom link and I get directed directly to that email. I’m more likely to follow through on that and not be, be distracted. Um One of the other interesting things too is that we know from behavior change, being able to see metrics that actually show us, for example, in this case, how long we’ve been engaged in a certain behavior or how long we’ve actually been in our inbox for a day? Sometimes that awareness like, oh my God, I spent, you know, six hours like with my inbox open, that would be quite alarming, I imagine for a lot of people, right? And so those this particular tool allows you to see how much time you’re actually spending in your inbox in Gmail on a web browser. And that can sometimes be a tool that can be a catalyst um to help you shift um behavior if your desire is to actually spend less time um in your inbox. Now, the the the beautiful thing since this tool has come out, both Gmail and uh Microsoft outlook, which are the two, I think I would say most of those are the biggest sort of email providers in terms of the organizational space. Um they have introduced new tools including, you know, the ability to be able to snooze your inbox, you know, to be able to temporarily pause, you know, emails coming in for a certain period of time. And there’s a host of other ways in which you can um you know, manage your time in your inbox. Um that are something that you can use to supplement or to actually replace Inbox when ready. But I’ve been using Inbox when ready for so long. And it’s, it works for me that it is one of my, my go tos the idea of pausing your inbox. I mean, so it seems so simple and, but I never thought of it until you said it. I mean, the there’s just this simple functionality like maybe I just don’t wanna, you know. Uh Yeah, I, I just don’t need to see the incoming messages. Um There’s another simple thing that I, I think it was you guys who shared it with me years ago, which I did, which is just turn off the notifications. The little, well, I use apple mail. So for me, it’s a little, it’s a little red dot red circle that has a number of unread messages in it, just turn that off, just turn that feature off. Just let the email sit there in the in the dock for me. It’s a tool bar for others and you don’t have to be prompted uh that you’ve got 15 unread messages. It’s, it, it’s anxiety producing. Yes. And so one of the things that folks don’t re realize so, and I think um this happens in both the Android and the Apple device ecosystem where when you’re downloading a device or downloading an app, sometimes we’re still in a hurry that we don’t read the pop ups that let us know what’s happening. And so we just click. Yes. Agree. Yes, agree. Yes, agree. Because we want to get to the app. And what happens is generally what’s happening is what you’re saying. Yes to and agreeing to is in addition to sharing all your good data, you’re saying yes to um all the notification, right? Not a badge, the alerts, the badges and so on and so forth, right? And so the particular feature that you’re talking about are the badge notifications. Uh where for it could be for email, it could be for Facebook or Instagram. It shows you not only the app, but it shows you a little red dot on the apple device, for example, oh, you have, you know, 2000 unread Facebook messages or you have, you know, three new likes on, on Instagram and for many people, that’s a source of background stress every time you pick up your phone. And so I recommend for folks that unless there is a compelling reason, like uh like you’re some kind of first responder and you’re doing important work where you have to be, you have to know the minute someone is sending you one of those things because if you don’t, someone’s gonna die for most people. That’s not the case. Right. So, um, turn that off. Turn that shit off. Absolutely. And don’t be, you’re absolutely right. When you download a new app, they ask all those questions. Also. Location, share your location. Why do you have to share your location? Yeah. Right. Google Maps needs my location. That really, that’s about it. My bank does not need my location. I can deposit the check without it knowing what my uh well, you know what my IP address is or what or my, my my coordinates are. Um Yeah, don’t. Right. Mindful, mindful. You’re the mindful techie. That’s right. It’s, you’re aptly named as well. There’s a lot of aptly named things here. Um Yeah. Right. They, when you get the app, you’re anxious to get to the thing, take a breath and read. You know, you don’t, you don’t need all the notifications and alerts. OK. Let’s stick with you since I imposed one on you. Uh I took your, I, I took your uh your, your, your chance. So you had one teed up. Go ahead. All right. So I, I’m gonna share one I think is a favorite for both me and, and Jason so much so that I think we probably share this in virtually every presentation because it’s just such a phenomenal school. So it’s called Toby and it is a browser tab organization uh plug in. Uh That is, I think pretty much cross browser at this point. I know that you can get it in Chrome and Firefox and probably a couple of the other browsers. But the idea here is um you know, we routinely have meetings where, you know, you have to open a gazillion tabs that are relevant to that particular meeting. And for many people, you may be doing that manually. So you have a meeting with Tony and you’re like, OK, I gotta pull up the podcast together. I gotta pull up this, gotta pull up this. And so you’re, you’re, you’re trying to scurry around as the meeting is starting to open up all these different tabs. What uh Toby allows you to do is to essentially create collections of tabs and you just press one button. Um and you, you, it opens all those tabs automatically, right? And one of the interesting things with Toby in comparison to the built in bookmarks and, and mini browsers is that then you can share the collections with your team. So if, if you’re working on it, let’s say, you know, Tony, you have a, a humongous podcast staff and you have a central by set of tabs that you all have opened during your, your planning meetings. You could or someone else on your team could create a Toby collection, share that with everyone and then everyone has the same access to the same collection and it sort of standardized and people didn’t have the ability to create their own collections or customize uh on their own. And so it’s one of those things that it’s one of those going back to what Jason was saying about 1% better, you know, that ability to be able to save those few moments and to save that uh mental stress that we go through at the start of a meeting um adds up tremendously over time. This is another good, yeah, good point you made before to accumulated accumulated like background stress, even the the anxiety of seeing the badge with the 2000 Facebook uh messages unread or something, you know, just uh I didn’t get to, oh I’m so far behind and then, and then it becomes pointless to do it. But the number keeps increasing but you’re so far behind, you may as well let it go, but it’s causing more anxiety, more agita. All right. All right, Toby. So, so that falls under like uh um browser, browser tab management, browser management. OK. Toby Jason. Yeah. So the another tool that want to chat about is uh this may be something that is available for folks that they may not necessarily be using, but they just want to draw it to folks awareness. So, um for those that may already have an 03 65 subscription, you know, through their organization is that uh being copilot um has a commercial data protection uh uh flipped on. And so what that means is that, you know, when, when folks are using, you know, some A I tools that, you know, there, there may be a concern that it is the data is being used to train the model or that, you know, you don’t necessarily know that it’s going to end up, you know, being uh you know, pop up somewhere else, you know, down the road is that uh the, the commercial data protection feature, uh actually uh assures you that it won’t be used for the training of the model and it’ll be contained uh when, when you’re using it. And so, uh if you are using it, you just have to be logged in to your 03 65 account at bing.com/chat and then there’ll be a little green um shield on the top right hand corner that says protected. And so, you know, you’re, you’re able to use that and uh resting assured that, you know, the data that you’re, you’re putting in there isn’t being used to train a language model uh for the folks who are using um the generative A I function. So, uh so what it is is that, you know, it’s uh you know, the similar to things like, you know, GP T or uh you know, Google’s Gemini in that for this particular instance, uh that uh it’s uh the, the little green uh icon in the in the top. Right, assures you that, uh, uh, it, uh, stays contained to your organization. Ok. So it’s like firewalled off from, from, uh, the, the generative A I learning. Mhm. Yeah. And, and as a general tip for, for folks as well as for the other, uh, uh, you know, tools that they may be using around generative A I is, you know, to make sure that you’re checking the settings and the fine print uh that, you know, if you are using, you know, one of the free uh options as well, that there may be uh settings in there to uh turn off the um use the data for training data models uh uh for folks that may uh like to uh be a little bit more secure uh with uh their privacy and what they may be um putting out there. There’s also a concern uh when folks give one of these uh tools, their own data to learn, like, you know, I want you to write a letter to a donor in, in my tone and you, so you upload, you upload to the using in your prompts some of your own letters. And I want it in my tone with, you know, you, you need to be very aware of what you’re, what you’re providing for the learning act because I don’t know that it’s only, it’s keeping, it’s keeping your data only to this conversation, this, this uh this purpose that we’re we’re going back and forth about and whether it uses, it uses that your data that would otherwise be proprietary to you because it’s, it’s your letters, uh for some larger purpose. Absolutely. And that’s something to be aware of when, uh flipping on some of the features in some of these programs where, you know, they, you may be prompted you to flip on an A I feature or, or something, but, you know, in the fine print uh or even not so fine print, you know, it may say something along the line of like, you know, uh this will submit your data to a third party, uh you know, just giving you a heads up, but there’s a lot of additional subtext there where it’s like, OK, well, after it’s submitted to the third party, you know, what happens like is this going to be used to train, you know, the language model, you know, is, you know, this going to pop up, you know, somewhere potentially in the future or is, you know, or is it going to stay contained uh and not used to train the model? So, uh you know, those, those are questions that are worth asking, you know, as um you know, more and more A I features, you know, pop up along the way as well. What what third parties, third party is in the world, I think the broader point that I would make here too. And this is with social media. This is with um anything you post on a website. Um we technology has evolved to a point where essentially there’s a forever memory, right? Even if you take stuff down, it’s still there, still findable. It’s somewhere. Right? And so I always, particularly with younger folks, you know, say, don’t share anything, don’t text anything, don’t post anything on Facebook and Twitter and Instagram and Snapchat and tiktok that you would be embarrassed to see on the news, right? If you’re embarrassed to see it on the news, then don’t post it. Don’t, don’t share it very wise, sage, sage advice from the mindful techie. Uh Let’s do uh let’s do one, each 11 more each Miko. All right. So uh we know that the amount of information the V information has continued to increase and it’s virtually impossible for us from a human perspective to keep up with all of that. And so in this case, one of the ways that A I can be very powerful is by actually helping us to summarize, you know, voluminous um documents, videos and so on. And so one of the tools that we shared during our session is uh a plug in for chrome that’s called youtube summary with chat GP T and cloud. So chat GP T and Cloud are both um two different types of um A I tools. And one of the interesting things about this youtube summary with chat GP T and cloud tool is that it allows you to summarize youtube videos, web articles, and PDF documents. And so I don’t know about you, but I don’t have time to watch your two hour training on fill in the blank topic. Maybe I just want, you know, just give me the cliff notes, give me the, the, the bullet points and let me dive deeper on the points that are most relevant to my particular question or my particular curiosity at that moment, this particular tool you just plug in a URL and it gives you a summary um to help you to really focus your time and maybe you decide or determine that, hey baby, this video doesn’t have what I need or maybe it does. I want to look at the last third of this and actually dive a little bit deeper. Um but it can be a powerful tool to save you um lots of time um with particularly with lengthy videos or lengthy documents, say the name of the, the tools again. So this is a long one. So it’s called youtube Summary. It’s all one. Yeah, I’m just reading the title that they gave us. So youtube Summary with Chat GP T and Cloud. OK. Yes. Thank you, Jason. Yeah. The, the, the last one I’ll share is uh it’s more of a mental model and a tool and uh you know, to, to really think about things on a two by two grid. And so the the, the model is called the, it’s also known as the Eisenhower matrix. And so when thinking about, you know, the various tasks that one has to do, and, you know, we, we shared a whole bunch of tools that help, you know, automate and speed up things. But it’s also to look at the tasks themselves and really take a look at, you know, what’s, what’s urgent and what’s important. And so on the two by two grid on one access, um you know, you would have an important and not important and on the on the other access, you would have urgent and not urgent. And ideally, you know, you um you’re spending your time on the not urgent and important things because you know, that’s where you can make, you know, a lot of your long term impact and you know, the things that pop up that are urgent and important, you know, those uh is uh you know, important for you and your organization and when you make short term impact and when you think about, you know, things that are not urgent and not important, you kind of have to ask, you know, well, why are we doing them? And so we want to make sure that these tools aren’t automating things necessarily that, you know, if it’s not urgent and not important, you know, automating but not, not urgent and not important is, you know, spending more time and resources to do things that aren’t important and urgent then you know, those things just need to be eliminated. So those can be thinking of the like the the email inbox is a very good example of non urgent, not important. Most of it obviously there are exceptions but most of email is non urgent and non and non important. Mhm. Yeah. So things like starting to, you know, junk mail, you know, checking through, you know, a lot of, you know, social media, you know, they can be, you know, distractions and time wasters and, and then uh you know, and then the other quadrant being the urgent and not important uh part where, you know, that’s where a lot of the tools can help, you know, automate or help, you know, kind of you’re delegating it out to, you know, the, the tool to help accelerate, you know, some of that and, and so, you know, I think this is a really great conceptual framework to as folks are looking at, you know, their tasks and matching it up to the tools that they’re, they’re using as well. And I know that, you know, Miko speak to, speaks to this, you know, really knowledgeably in his trainings and um around uh how, you know, it can be used effectively and uh I’ll throw it over to Miko as well. Uh uh If there’s any additional things to add on this front. Yeah. So Jason, I, I think you’re spot on, I think that the key here. So in the context of the tech tools that we’re talking about, um we shouldn’t just be using the tools just for the sake of using them. Like you want to be clear about the purpose and at least in terms of the organizational context, and I think it’s critically important as you think about urgent versus important. Also thinking about, you know, what are the resources that we have? What’s the capacity that we have? You know, when I was communicating director, one of the the the the the common pieces of wisdom from some folks when social media was emerging is that oh, you gotta be on all the platforms. Well, that was impossible. We didn’t have the staff of the resources nor did it make sense because our audience wasn’t on all the platforms. So asking yourself the question, what resources do I have? What time and capacity do we have? And you know, what goal are we trying to achieve and what’s good enough for now versus what we can build toward for later or perhaps what we can eliminate all together because it’s simply not relevant, even though everyone else is doing it or the conventional wisdom says we should be doing this or be on this particular uh platform. Um And I think we can apply that to A I right now, right? So um I am of the mind that it’s not an all or nothing, right? Not every organization needs to be using every single type of A I tool out there. Um It’s simply inappropriate in some cases and some cases that actually can be counter productive. So you wanna be clear about what outcome you’re trying to get to. Um And how the tool can support you and help you. Not how the tool can sort of replace you being a critical thinker and that’s, that’s actively involved in the process. Yeah, loss of creativity is, is my biggest concern about artificial intelligence. Use that, that we’re, we, we could see some of the most creative things that we do. Uh And listeners have heard me talk about this with uh we had an A I A couple of A I panels. Um The one, the first one was with um Arua Bruce and George Weiner and Beth Cantor and Alison. Fine. And we kinda uh I aired my uh my concerns there in, in more detail just about giving away the most creative things that we do. And over time us becoming less creative, less creative thinkers, less thoughtful thinkers or less critical thinkers. Um All right. So why don’t we leave it there? And, and Jason, I’m just going to reiterate it’s the Eisenhower Matrix, which I’ve followed for years and I try to think that way, but I don’t, I don’t do it routinely but that, that’s uh that two by two that you were describing is uh the Eisenhower Matrix and you said it, I’m just reiterating it for folks. So that, because it is a, it’s a very, it’s a very sensible way of, of planning. And Miko to your point earlier, uh, you know, it’s, it, it, it’s been around for generations. Old tools can still be valuable. Absolutely. And I, I would offer to your audience, Tony if I’ve reworked this, um, for the mission driven context. And I’ve, and I’ve annotated it. Um, and I’ve, I’ve given sort of a road map of how you work through this in a practical way. So if folks are interested in that, they can email me or, you know, we can give you a link to put in the show notes or however, it makes sense. But folks want access to that annotated version. Ok. The annotated version of the Eisenhower Matrix. Ok. All right. That’s Miko Marquette Whitlock. He’s a mindful techie. You’ll find him on linkedin and his practice is at mindful techie.com. Jason Sim Chief Digital Officer at the Canadian Center for nonprofit digital resilience. He’s also on linkedin and the center is at CCNDR dot C A. Jason Miko. Thank you. Thanks very much. Real pleasure each year. Thank you for sharing. Thank you. Thanks for having us. Next week, we’ll take a hiatus from 24 NTC with Gen Z career challenge. If you missed any part of this weeks show, I beseech you find it at Tony martignetti.com. You’re gonna be interested in the Gen Z you, you’re Gen Z. That’s me, Gen Z career challenge. We’ll see if it holds true for you were sponsored by virtuous. Virtuous gives you the nonprofit CRM fundraising volunteer and marketing tools. You need to create more responsive donor experiences and grow, giving, virtuous.org and by donor box, outdated donation forms blocking your support, generosity. Donor box, fast, flexible and friendly fundraising forms for your nonprofit donor. Box.org. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Martignetti. This show, social media is by Susan Chavez. Mark Silverman is our web guy and this music is by Scott Stein. Thank you for that affirmation. Scotty be with us next week for nonprofit radio. Big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for April 18, 2022: Apps, Tools & Tactics For The Hybrid Workplace

 

Jason Shim & Meico Whitlock: Apps, Tools & Tactics For The Hybrid Workplace

 Work ain’t going back to what it was pre-pandemic. How can you and your teams remain productive, not merely busy? Jason Shim and Meico Whitlock reveal the resources that will lead you to rockstar productivity. Jason is from Pathways to Education Canada and Meico is The Mindful Techie.

 

 

 

 

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[00:01:54.94] spk_0:
Hello and welcome to tony-martignetti non profit radio Big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast and oh I’m glad you’re with me. I’ve come down with blue fro dialysis. If I saw that you missed this week’s show apps, tools and tactics for the hybrid workplace work ain’t going back to what it was. Pre pandemic. How can you and your teams remain productive? Not merely busy, Jason Shim and Miko Whitlock reveal the resources that will lead you to Rockstar productivity On Tony’s take two summer is coming sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o As we continue our coverage of 22 NTC, You know what that is. You know, it’s the 2022 nonprofit technology conference hosted by N 10, you know who N 10 is because we’ve been talking about this for weeks and weeks. They’re the smart folks who help you use technology in all your social change work right now. Our coverage includes Jason Shim and Miko marquette Whitlock both returning to nonprofit radio Jason Shim is director of digital strategy and transformation at pathways to education. Canada and Mikko market Whitlock is speaker and trainer on mindfulness and technology. He is the mindful techie Jason and Nico. Welcome back to nonprofit

[00:01:58.54] spk_1:
radio Thanks for having

[00:01:59.13] spk_2:
us.

[00:02:33.24] spk_0:
Always a pleasure. Always a pleasure. I don’t know if you guys have been on her three or four times. We’ve, we’ve been doing not uh, the NTC for since like 2016 or something. So it’s been a long time. It’s been a long time. Good to have you back this year. Your the topic is apps tools and tactics for hydrate workplace. Rockstar productivity, not mere productivity or increased productivity but rockstar level productivity. Okay, I’m gonna hold you to that.

[00:02:35.24] spk_1:
Mm hmm.

[00:02:36.44] spk_0:
Jason. Why don’t you give us a little overview of why you think this was an important topic for for Ntc?

[00:03:18.34] spk_2:
Yeah. Over the years I found that when sharing information at NBC and presentations that uh some of the feedback that we’re getting with people we’re feeding back well we love hearing about the tools and so, you know, this um presentation emerged as a, as a result of that really, you know, following the data and you know, the people have spoken and uh we put together this session to really reflect, you know, that there are tons of tools that are constantly coming out and these are tools that we have, you know, tried tested and have identified that, you know, they really help us in our kind of day to day work and we just want to share it with the world.

[00:03:37.04] spk_0:
And because there’s also a mental model component to this. So as as are mindful techie, what’s the what’s the mental side of

[00:04:48.44] spk_1:
this? The mental side of it that we talked about specifically in the presentation. Was this idea of moving from being busy to being productive. Right? So you can be busy answering emails, you can be busy and back to back zoom meetings. You can be busy attending all of those unsolicited calendar invites for various things and you could be exhausted and tired at the end of your day in your week, but you might not actually be making a difference in terms of moving the mission forward. And so the mental framing is really about how do we move from focusing on outputs? Right. I answered this many emails. I worked this many hours. Two outcomes focusing on OK. How many people did we actually serve? How many how many dollars did we actually raise? You know, how how did we make a difference today in someone’s life based on whatever the mission is of our particular organization. Uh And so the the tools are really that we talked about are really designed to help people make that that shift from dizziness too, productivity related to actually moving mission forward.

[00:04:51.54] spk_0:
What a critical difference distinction between being busy and being

[00:04:55.27] spk_1:
productive.

[00:04:57.07] spk_0:
Love it. All right. So why don’t you get us started? Why don’t we uh why don’t why don’t we start with some apps, tools and tactics. Mikko, why don’t you kick us off?

[00:06:59.14] spk_1:
Yeah. So, uh you know, I’m you know as the Michael Techie, I’m really big on tech distraction tools. And so um some things that I highly recommend our um for example, taking full advantage of the do not disturb feature that are available for your devices and so enjoy devices IOS device system to be the most common right? We have the watch, we have the phone, we have talent we we even have the you know the laptop or the computer in all those instances. The tools that we have have opportunities for us to silence stills notifications when we are doing things that are necessary for us to be um productive. So at work when we do focus on work related activities, silence notifications. And then also when we’re sleeping and when we’re resting and believe it or not sleep and rest are actually one of the most powerful productivity tools that we have. We didn’t talk about this in the session but it’s often left out of the discussion. People feel guilty for taking time off and resting. But it’s actually a requirement to to take care of yourself and to do greater work and so do setting your do not disturb settings. You can automate this. So for me for example I have my my phone and my tablet automated so that at um at about 9 30 every evening until about 10 a.m. The following day my notifications are silenced. And what does that mean? That means that from receiving text messages from receiving alerts from other types of apps on my phone unless I’m looking at my device. I’m not hearing the beep. I’m not hearing the ping, I’m not seeing those things flash across the screen. They’re not disturbing my sleep. Um during the night and when I wake up in the morning, they’re also that the first thing that sort of jolts me into my day, right, I’m able to ease into my day without having those things um turned on. So that’s, that would be one thing that that I would recommend in terms of um thinking about this idea of tech distraction um

[00:07:14.24] spk_0:
before you continue, I think you and Beth Kanter, we’re talking about this, I don’t know, 34 years ago using using the, using the very simple functions on your phone that that are available to keep you from being distracted using the do not disturb. I’m pretty sure it was you and Beth like like I said four years ago talking

[00:07:23.26] spk_1:
about the

[00:07:24.06] spk_0:
very simple nothing to download. Just use the function that’s already on your devices.

[00:07:43.54] spk_1:
Absolutely. And and they have evolved. And so one of the things that Jason and I talked about the other sessions that we’re not disturbed, for example, um some of the latest updates for android and iphone allow you to for example, make those um the shutting off of those notifications. Geolocation based. Right. And so like if you’re at the gym or you are

[00:07:51.30] spk_0:
actually

[00:08:26.64] spk_1:
physically driving, you’re physically at like an actual on site in your office for example, you can set it so that it recognizes where you are and it adjusts to notifications based on that maybe in the case of of, of Jason for example, he needs certain notifications on so that he can be alerted if there’s something happening with the babysitter. Right? And so maybe depending if Jason is leaving the house to go to work, maybe he wants to be able to receive text messages or calls from the babysitter but have everything else turned off. And so that’s an example of how you can modify those things based on what your needs are. So that you can um, you know, stay informed, be responsible, be responsive but also make sure that you are moving from busy. Too productive.

[00:08:33.24] spk_0:
Jason has an infant at home. That’s why Miko is saying that

[00:08:37.24] spk_2:
very relevant.

[00:08:52.64] spk_0:
That was very relevant. Yes, very relevant. Um before we moved to Jason, Miko, can we talk about the importance of rest and the glory of napping? I’m, I’m a huge proponent of naps.

[00:10:19.74] spk_1:
Yes. I’m a big proponent of naps. And one thing I will share is I talk about deep rest right? And depressed is a continuum that includes power naps that includes sleeping. It includes just shutting yourself off from external stimulation. So, one of the things that I share with folks is that um some of us have a hard time sleeping and sleep looks looks differently for everyone. Um, But there are other ways to rest and recover and recharge outside of just like when I give the example of sometimes when I take a power nap for example for me a power nap is about 30 minutes or less. Sometimes I am not during that time period able to get into a place of deep sleep and that’s okay. Sometimes the restorative power comes from simply taking a moment to lie down or just sit in a comfortable, you know, cool place unplugged from the devices set the timer and simply allow my body to relax that the the act of doing that even if I don’t fall into a deep sleep is also rest and restoration as well. And so a lot of us beat ourselves up because we feel like oh I didn’t get you know, x number of hours of sleep. Well maybe we expand the definition to focus on. Did you allow yourself the space to simply not do A bunch of things at one time to allow your brain to rest to allow your body to rest. If you did that then maybe that’s good enough for where you are right now.

[00:10:38.74] spk_0:
There’s NASA research that the optimal naptime is 22 minutes. I’ve I’ve seen that I’ve seen that in a couple of places. So yes, that’s what they recommend for people on the International Space station. 22 minutes optimal naptime.

[00:11:07.04] spk_1:
Yes. And I find for myself that I I set my timer for 35 minutes and what that allows me to do it because actually you actually need time to get to that 22 minutes. And so I build in the buffer to allow myself to actually lie down and get comfortable, You know, whatever it is and generally by the time the 35 minutes is up, I’ve I’ve gotten some maybe not a full 22, but I’ve gotten, you know, a sufficient amount so that when I wake up, you know, I’m feeling refreshed and not, not groggy.

[00:11:29.94] spk_0:
Okay, you’re welcome to take more than an extra 13 minutes it takes to get a lot of prep time leading up to your nap. You need to get just the right position. Just the right weight blanket, just the right pillow. I mean I’m not, you know, these are all things that I have my special quilt, My nap quilt, it’s just the right weight. It’s soft cotton. It’s it’s it’s ideal. So

[00:11:33.16] spk_1:
Alright,

[00:11:39.04] spk_0:
So take your extra 13 minutes. Get yourself you get a solid 22 minutes of rest. All right, Jason, let’s go to you. Let’s let’s um what what you know I mean, however you guys have categorized these. You just, you just go next

[00:13:28.84] spk_2:
what? Well, following on the lines of tech distraction. I mean, Niko spoke a little bit about the built in functionality and one functionality dollar highlight is a night shift in nightlight which are baked into IOS and android. So in IOS, it’s called night shift in android, it’s called nightlight. And these functions used to be separate apps and then with the latest releases that they’re, they’re not baked into the absent and what it is is essentially a red light filter that turns on when the sun sets. And the reason why this is important is that for folks who may find themselves staying up late at night, like if you’re up at like, you know, one or two a.m. And you’re trying to figure out why you can’t fall asleep for some people, the culprit, maybe the blue light that is emanating from screens. So if you’re staring at your cell phone without a red light filter on, or if you’re working late into the night on a computer without a red light filter on, your actually exposing your eyes to a lot of blue light, which is kind of stimulating, you know, bright light outside. So, you know, your body is thinking that it’s kind of daylight and so, you know, no surprise that, you know, that may lead to kind of sleep problems. Uh, so uh night shift and night light, our settings where you can flip the setting on and then as the sun sets, you know, your um, screen will kind of tint a reddish orangey glow and uh I have found that it’s made an incredible difference in being able to fall asleep and actually feel tired. I think there was a, for me a pre night shift, um, life and in a post and even more important for me now with a little one uh you know, at home and you know, folks, I have introduced this feature to, you know, have have noted that um they actually, you know, start to feel tired at, you know, the times of day when they’re supposed to be, and, you know, they’re experiencing, you know, fewer sleep challenges in that regard.

[00:13:45.64] spk_0:
Doesn’t the blue light suppress the production of melatonin, which is uh, isn’t it melatonin? I think that because people take melatonin supplements, if they, if they’re not

[00:13:51.50] spk_2:
sleeping well, I

[00:14:03.04] spk_0:
think the blue light suppresses melatonin and that’s why it’s good to filter it out toward approaching sleep time, so that your body produces the melatonin that needs, it needs to help you fall asleep. Isn’t something like that.

[00:14:19.94] spk_2:
Yeah, I think it’s helpful to be able to provide the body with the ongoing cues that, you know, it’s that, you know, it’s been built for and, you know, if we’re creating lots of like artificial light, um, you know, via our, our screens and, you know, moving beyond the screens to in general, um that, you know, if uh if folks are, you know, having like really, really bright overhead lighting, you know, in their bedrooms or things, you know, it’s, you know, it’s important to be mindful of, you know, those light sources late at night

[00:15:39.74] spk_0:
television, same thing, you know, it it serves no purpose to use night shift or night light on your, on your device and then your phone, you know you’re watching tv you know again that that that that blue light. Um Yeah I just saw something else. Uh This is it seems like the the theme running through this is sleep. But I just saw I just saw research about the darkest, the darkest and the darkest environment is best for sleep, the least amount of light possible. So if you have a light on your charger, you know put a piece of, put a piece of tape over that or turn it upside down. So the light isn’t not the L. E. D. L. E. D. S are very bright so and the slightest light. Um I see it alarm clocks in hotel rooms and then I unplug those things and then and then I try to be courteous to the housekeeper and I reset the time before I before I check out but led alarm clocks, you know, brightness brightness is is bad firstly

[00:15:40.20] spk_2:
I totally hear you there. I’m putting putting tape over things. I I I’ve gone over my entire bedroom with electrical tape and so you know it’s it’s almost like doing a light on it. There’s like a little glow of something. Alright electrical tape is going on top

[00:16:36.14] spk_0:
Of it. Exactly there there’s a kit, there’s a little kit that Amazon sells for like $6. It’s different size circles and different shapes, circles and squares with an adhesive on the back, you just you know peel it off a sheet and then based on how big your light is that, you’re trying to cover those different sizes and different shapes. Um So you can get a little kid too, but same thing, some some kind of tape or whatever, but you wanna you wanna, you wanna sleep in a gym, not just dim dark, you want to sleep in a dark environment? Um All right, I love it. So, we haven’t even downloaded anything. We’re just using the devices that are using the functions that are on our devices for to avoid tech distractions. Um Why don’t you give us something else? God will stick with you. And then we’re going back to Mexico.

[00:18:06.94] spk_2:
Yeah, the next kind of another kind of uh tool is something called Newsfeed Eradicate. Er uh So this is a tool that was introduced to me by, by Miko and it’s a plug in that you uh is available for for chrome and when you install it, you know, when you log in on facebook that you see a bit newsfeed of everything. Uh I mean, newsfeed eradicate er it does just that it eradicates the news feed. So it allows you to be more intentional with your social media consumption that um you know, when you dip into a social media networks like facebook, you know, they’re incentivized to try and keep you on there for as long as possible. You know, viewing all the ads and so on and so forth. But sometimes you just need to go to facebook to send a quick message or to like look up something and you need to get back out. And what this does is that it removes all the distractions so that you’re not stuck on the site, you know, which can often happen. So it actually shows an inspirational quotation instead and you know, if you want to post an update, that’s all you can do. Um and you can just focus on that Now. Newsfeed Eradicate er has evolved over the years as well to include other uh platforms. So it’s also added twitter linkedin, youtube, instagram, hacker, news reddit. So uh you know, I think this really reflects that they’re they’re listening to their audiences as well because those are also other sites that, you know, um during the course of a day, you know, if you’re going in just to check in and something uh that uh you know, you could end up staying there longer than than you wish and a tool like Newsfeed eradicate er uh you know, allows you to be more focused.

[00:18:25.04] spk_0:
Yes, the distractions that which which are designed, they’re built into the they’re built into the sights and the apps to keep you there longer. That’s why uh Yeah, so news where we find, where do we find news feed eradicate er how do we how do we turn that on?

[00:18:33.84] spk_2:
Yeah, so you just short short in in the the chrome plug in. Um uh, Chrome plug ins online. It will show up as news feed. Eradicate er and you can uh, you can install it there.

[00:18:47.04] spk_0:
Okay. Chrome plug in. Excellent. Alright. Miko. What do you have?

[00:20:51.94] spk_1:
So minus is related. It’s also a plug in for um for chrome, it’s called stay focused and it’s a plug in that allows you to really manage your time on those distracting websites. So for me, for example, I’m a political news junkie and so I could spend all my time if I could going down the rabbit hole of, you know, the political news, you know, headlines and the videos and the podcast and all those things. Right. And so what state focus allows me to do is it allows me to set up time budget. So for me, My daily time budget is 30 minutes. And what that means is I plug in all of my distracting websites and I can browse those for 30 minutes. And then after my time expires, if I’m on one of those websites, I get a pop up that says, shouldn’t you be working and then the page closes right and my time budget resets every 24 hours. And so what this allows me to do is to um find the balance between being productive but also, you know, engaging in something that’s actually fun or entertaining or interesting to me, but to Jason’s point about facebook, for example. Um there’s nothing wrong with facebook, you know, facebook is great. If you like to watch cat videos of panda videos, that’s great. But we have to be able to put parameters and boundaries around us so we don’t spend all of our time doing that. You know, one of the things we have to recognize is that especially with social media technologies, they aren’t um neutral in terms of tools like we tend to think that technology is neutral, but they’re not because as Jason pointed out, there are companies that are incentivized, you know, for a number of different reasons to keep us on their platforms as long as possible, right? That’s how they make money, right? How they monetize their, their their offering. And so it’s a tools like stay focused, allow you to strike that balance between saying, okay, I like to watch cat videos or I like to follow the political news fox or I like to follow what’s happening on Reddit. That’s okay. There’s something wrong with that. But I’m going to set some limits on that so that I can do that while also making space to, you know, get the work done and also spend time with family and friends and some of the other things that are really important for your life as well.

[00:20:58.14] spk_0:
So stay focused as a, as an app for android and iphone,

[00:21:03.54] spk_1:
it’s a plug in. That’s a browser plug in just like, like the newsfeed Eradicate er for, for chrome.

[00:21:34.94] spk_0:
Okay, Okay. Alright. 30 minutes. You’re pretty disciplined. I would have said it for more like six hours or something, you know, so defeated 10 hours and defeat the whole no, but I’m using the good, I’m using the good plug in. I’m using it. Alright. 30 minutes is very disciplined. All right. And then it shuts you said it shut the site down. If you if you go over whatever whatever site you’re on, if you, when you go over it, it pulls it down, shuts it. Yeah,

[00:22:04.94] spk_1:
So it’s, it replaces it with a with a pop up that says, shouldn’t you be working? Um now, and obviously they’re there. You know, if you’re determined enough, you can obviously work around like I can open another browser. I can do a number of other things. But the point is that hopefully that will be enough for most people to pause and to really assess. Okay, well this has been enough. I can I can come back uh and you know, I’ll, You know, I’ll be able to come back. I have another 30 minutes tomorrow. I really need to get back to this report. I’m working on. I need to go, you know, walk the dog or whatever it is,

[00:22:13.04] spk_0:
raise your consciousness, right? Give you the chance to be disciplined.

[00:22:18.24] spk_1:
Exactly.

[00:24:03.44] spk_0:
If you, if you want to override it and go back into un productivity then of course you can, you can figure out how to do that. It’s time for a break. Turn to communications content. They can help you create content whether that’s for internal audiences or for your outside audiences, whether it’s blog posts, social media, your annual report, reports for the board research that can help you create content and and content curation management. Have you got a lot of documents, some of which could be valuable on your website, on your blog. There might be good social media posts, but you don’t know how to organize them or their you need somebody to go through them to find the good stuff and separate the wheat from the chaff. Always like that. The wheat and the chaff, you know, they can help you with that too. So the content creation and also the curation, the management of your content organization there of all eminently doable by turn to turn to communications turn hyphen two dot c o. Now back to apps, tools and tactics for the hybrid workplace. What’s the movie you both have talked about the way absent sites are designed to keep us on. What was the movie just within the past year or 18 months that that revealed the tricks the or the technology that uh, that all the big sites used to keep you on, was it? It wasn’t the social network that was the older one about facebook wasn’t it? The social

[00:24:07.02] spk_1:
network

[00:24:09.08] spk_0:
social dilemma. Thank you social dilemma. It’s exciting. It’s on HBO. It’s excellent. Thank you. Make up your social dilemma reveals all the technology that they’re using to keep you on intentionally intentionally. That you’re right. This this is the technology is no longer neutral.

[00:24:39.44] spk_1:
Yes. So yes. So the social dilemma talks about that. And um what you know, uh example that um that Jason gave us in terms of the news feed, which is sort of never ending, right sort of this infinite loop, for example, um you have other examples with netflix and Youtube where the default setting is for the next thing to play right automatically.

[00:24:52.80] spk_0:
Right? You

[00:24:54.73] spk_1:
can turn those off.

[00:24:56.94] spk_0:
So

[00:25:12.54] spk_1:
with netflix, you can turn off the automatic playing of the other things. You can also turn off what I find annoying is sort of the the audio preview. You can turn off the audio preview so that you know, when you’re flipping through different options. The audio preview doesn’t you know, you’re not sort of it’s not blaring at you as you’re trying to decide what you’re gonna

[00:25:36.54] spk_0:
do, you’re trying to sort through what to watch and every time you highlight something right, the preview starts all right, I’m gonna check, I’m gonna check the settings in all three, you’re the one that annoys the hell out of me. You know, I just watched a great movie. I like to watch a movie to the very bitter end that has the copyright year in the credit. But but they’ll but they’ll start streaming. They’ll they’ll they’ll, they’ll start streaming another movie or so. Or unless you click up into the upper corner to say continue the credits

[00:25:43.08] spk_1:
so

[00:26:23.14] spk_0:
You can, you can defeat it, but you got it, you got like 10 seconds or maybe 15 seconds. I think it’s always, you have 10 seconds to move the cursor, you know, go up and highlight continue credits and then, and then you can watch the indian credits and the and the music. And to me, they’re cutting the movie in half. Even though it’s, it’s the last two minutes to me, they’ve cut it in half the credits count. I want to see the credits. I want to hear the music. Alright. I didn’t even realize you could turn those things off. Okay. Check check settings. So check settings in all your streaming apps. All right, Thank you. Excellent. Alright. Uh, let’s see, Jason. You wanna you wanna take a turn.

[00:28:11.14] spk_2:
Yeah. So another section in the presentation that is on automation and ai tools and I’ll start with a really cool one that came out fairly recently and it’s called visual ping. So the the ul Firdous visual pain dot io. And what it is, is essentially a tool that will tell you when a site changes. Now. It sounds super simple, but you know, the specific use case maybe, you know, let’s say you are looking at a site and you’re having to check it regularly for, um, uh, an organization that is going to be announcing, you know, a round of grants soon and you want to be notified. But let’s say they don’t have an email notification system set up where they don’t have like a feed. Um, that means, you know, someone in your organization or you have to be checking that every day or maybe several times a day if it’s super urgent or you want to get in, you know quickly and what visual ping allows you to do is just you input the website and that, you know, you can allow um, yourself to, to draw a few boxes and say, you know, this is the area of the site that I want to be notified when it changes and it’ll send you a message when it changes or you can connect it to something like zap here to, you know, maybe send you a message on slack or however you wish to configure it. Um, but it’s, it’s really, really cool, you know, and especially when you look at some websites that, you know, may not even that are manually updated, this can be really, really useful. Um, so you know, for notifications of, let’s say if there’s, you know, I’ve used it for notifications of new charity registrations. Um, there, there isn’t necessarily a notification feed for that. So I usually just send me a notification every time a new charity is registered in Canada. Um, I had a friend, you know, share with me that they used it to get tickets for the latest marvel movie when they came out to be notified as soon as they were available. So you know lots of use cases for it and it’s it’s really taken off.

[00:28:21.64] spk_1:
Covid vaccination appointments.

[00:28:23.65] spk_2:
Yeah. Yeah.

[00:28:26.64] spk_1:
Covid vaccination appointments.

[00:28:30.34] spk_0:
Covid excellent. Uh Jason aren’t you getting too many things about new charity registrations daily? I mean aren’t there dozens a day?

[00:29:13.14] spk_2:
Yeah, they they it only um I think that the website only gets updated when it it does update. Uh so it is possible to actually go a couple of days without any notifications and I think that they seem to be patched updated. So when they are updated I’ll get a notification and then they’ll be like, okay, there’s four new charities registered today. I know that after the holiday season there’s a whole slew of them. Um You know, it’s uh yeah, it’s it’s just been kind of cool to to see that because otherwise, you know, I was checking the site like you know, once a week, just like, oh you know what’s new and now, you know, I think there’s some really interesting possibilities um for just being able to, you know, I see it as it as it comes up

[00:29:20.44] spk_0:
and what do you what do you do with that information? Is it just it’s just just for you to see the breath of charitable work being done in Canada or are you doing something with the new registrations as they come through?

[00:29:48.44] spk_2:
Yeah, I I was just curious to see, you know, them as they’re coming through, uh you know, I tried a little experiment where I connected it to uh happier um kind of process to automatically tweeted out. Um so, you know, I think there’s some, you know, experiments that, you know, I’m trying there, but um yeah, it was really just to stay informed and on top of, you know, the new organizations that are coming out and you know, what what what what are the new charities and what are they focused on?

[00:29:58.14] spk_0:
Interesting. Okay, okay, Mika want to take a turn, please give us give us a couple.

[00:31:44.24] spk_1:
Sure, so, yeah, so it’s sort of sticking with this theme about ai automation. Um, you know, a lot of us use, in terms of productivity tools, we use some version of the google suite of tools, so google docs, google slides, or we’re using Microsoft office or something similar. And something that’s really cool. Is that both of those actually have built into it, You don’t have to buy anything new, you don’t have to install the plug in, they have dictation features that allow you to actually speak as opposed to type so you can actually speak your notes, speak your outline, your agenda, whatever, whatever it is that you’re actually working on, and depending on the type of productivity style you have, depending on also your your learning style, maybe you’re not so good at typing. Uhm maybe if you’re doing brainstorming, maybe you just want to sort of, speak out loud as you’re outlining that report or whatever it is, and just have it sort of automatically be captured. Both Microsoft office and the google docs have the um dictation features like this built in. Um And there are there are other tools that folks are probably aware of, like outer ai for example, that integrate with zoom to actually do transcription. Um there’s also um close captioning, A lot of people aren’t aware of close captioning that is automated. That’s built into things like zoom and teams and teams that you can turn on to make your meetings more accessible. Um I think by default, it’s they’re they’re available in english um and you might have to pay an additional fee or hire a live trans transcriber if you wanted another language, depending on the type of meeting that you have, but nonetheless, those are features that are that are there um that can make life a bit easier for folks that are ai it’s an Ai driven

[00:31:53.54] spk_0:
if you’re doing this in the word sweet or google suite, you just search for dictation.

[00:32:00.84] spk_1:
Yeah, so I would if I am not able to set a pinpoint exactly where but what I would do is just go to the help menu and search for um for dictation or you can just do a quick google search. Um Those will be the two places I would start to to look for where in your particular version you might find

[00:32:18.84] spk_0:
that. And then also a good point about the closed captioning on zoom.

[00:32:22.54] spk_1:
Yes.

[00:32:23.15] spk_0:
Make make these also making technology more accessible as

[00:32:27.81] spk_1:
well.

[00:32:29.44] spk_0:
What what else? Miko let’s stay with you.

[00:35:36.54] spk_1:
Um So out of responders, so many of us are accustomed to this when it comes to out of office replies for email. Um I encourage people to use those to indicate um you know, your availability and and and things of that nature. Um but in addition to that, there are also out of responders for things like social media and so there’s I’m going to give you a low tech version and the high tech version. So if your organization, for example has a facebook page, I’m gonna give you the high tech version. Uh facebook has a feature that will allow you to set up an auto responder um to respond to people. So for example maybe you are a crisis hotline but maybe you’re not 24 7 and so people are reaching out to you through your facebook page, maybe you want an auto respond and let people know hey we’re not available between the hours of this hour and that our if you have an emergency please call this number or you know please make an appointment if it’s not urgent to come back the next day or whatever it might be right, so you can use your auto responder uh to to communicate and give people access to information if you’re not able to respond in the moment. Right? So that’s sort of the one of the high tech solutions sort of built into facebook um and I actually use this my personal, my organizational facebook page because I’m not, I’m not active on facebook, so I’m, I’m active on other platforms and so I use my auto responders let people know, hey I see that you found me here. I’m actually not here, I’m taking a break from facebook, but you can find me on linkedin, you can find me on instagram and here’s the information for that um low tech version of that is on this, I’m going to use twitter as an example, so twitter is another platform where I have a presence, but I’m not active, twitter is for this particular season of my life and work, not a tool that makes sense for me. Uh and so I made a decision that I’m going to take a break from twitter, so twitter does not have a built in auto responder, so what I’ve done is I’ve simply created a tweet that I have pinned that simply says I am not on twitter if you want to reach me, here’s how you can actually reach me, you can go to my instagram page or you can follow me or connect with me on linkedin and I’m happy to engage or two that way. So if you go to my twitter profile, that’s gonna be the first thing that you actually see, you’re gonna see that pin tweet that says I am out of the office where I’m away from twitter and here’s the best way to, to connect with me. So um auto responders I think are pretty cool when you’re using in this context. And so the high tech version is if the tool you’re using has that built in, you can do it that way and then given the example that I showed you with twitter where it’s not a native feature, um but you can still use it as such and this is important too for smaller organizations, maybe you have a small staff and it’s it’s not feasible. It probably doesn’t make sense from a communication standpoint to be Active on all the platforms at one time, but people might still be looking for you, that people might be looking for you on tiktok on twitter on facebook and maybe you’re not able to manage all those things, maybe you’re only able to manage, you know, instagram because you only have one person who’s working part time or whatever it is, right? And so you can acknowledge that people are looking for you across those platforms set up, auto responders if those things are available or just simply, you know, Panda message just says, hey, I know you’re looking for me here, but we’re taking a break, find us over here.

[00:35:54.54] spk_0:
I love it. You’re walking your walk, your your very intentional and mindful about what platforms you’re on. You said you you said at this phase, twitter doesn’t make sense for

[00:36:43.03] spk_1:
you. Yes. And I encourage everyone to think about that, particularly if you are managing a brand for your, for your organization, uh to consider like, yes, part of your audience might be on twitter, Part of your artists might be on facebook or on Tiktok, but if you realistically don’t have the capacity to manage those things, well, that’s perfectly okay, There’s nothing wrong with that. And so there are ways that you can figure out what’s one or two platforms that you actually can manage well, and then you can use the auto responder or another strategy to manage the fact that people are looking for you on those other platforms, but you simply don’t have the bandwidth to be on those right now. It’s

[00:36:57.73] spk_0:
also just very considerate. So that people, because because if people see a presence on a on one of the social sites, then I think it’s reasonable to assume that there’s gonna be some interaction if, if I if I try to engage with, you know, but but you’re being considerate and saying, you don’t don’t have that expectation because I’m not here, but you can find me in these other places and then I’ll be happy to engage with you.

[00:37:11.13] spk_1:
Very

[00:37:12.72] spk_0:
considerate, very considerate use of of the social network’s Jason, Jason.

[00:37:19.83] spk_2:
Yeah, so I would like to share a copy ai, so this is another really cool tool that it allows you to use ai to generate uh

[00:37:33.33] spk_1:
copy

[00:38:29.62] spk_2:
for various things, so I’ll give a few examples here. Um you can input something like a brief description of your organization, you know, what you do, or maybe, you know, you can copy and paste, you know, your case for support, you know, into it and what it does is it’ll generate you text based on what it is that you need. So let’s say for example, you would like to write social media posts that it can generate for you say, you know, 20 or 30 proposed, you know, social media posts with with content based on what you’ve input into it. Now, keeping in mind that, you know that this this is not intended to be like, you know, you copy and paste directly what comes out of this into your social media like that, this is more of a kind of a first draft kind of thing, but it can be a huge time saver for various things. So, you know, one example is for social media posts, another is um for landing pages, so if you’re trying to create, you know, landing pages for, you know, your website and you, you know, several of them that, you know, you can input the intent or what you would like and the system will auto generate, you know, within a few seconds, something that you know may otherwise take 10 or 15 minutes um or you know, depending on you know, how long you’re you’re making it um a 10 or 15 minutes reduced to a few seconds again for a first draft kind of thing that you can then tweak and evaluate. Um most of them are pretty good, you know that there’s some that you know, you definitely wouldn’t use but you know, I think that that’s the element of you know um the human in the loop kind of process to make sure that uh you know, this is working well

[00:39:11.12] spk_0:
that you said copy ai, is that is that an example of an app or that’s a general category

[00:39:17.34] spk_1:
of

[00:39:18.32] spk_0:
of the type of ai you’re talking about?

[00:39:20.90] spk_2:
So the website is copy dot ai

[00:39:23.52] spk_0:
copy dot ai. Okay, that’s an example of one of one. Okay, so

[00:39:39.42] spk_1:
Jason a question for you, so would an example be that let’s say tony were to take the transcript of this conversation and he wanted to generate social media from it. He upload the transcript to copy dot ai and have it do a first draft of social media for this conversation.

[00:40:41.21] spk_2:
Yeah, I think you could even um uh yeah I think put that in and then you could input, you know um uh you know generate uh generate a social media copy or landing page, you know, based on the, you know, the conversation, if you had a transcript available, uh the technology that it’s built on is built on a model called GPT three and that was released fairly recently and it’s it’s really really if if folks want to look beyond copy dot ai and want to dig a little deeper, um they can go to the open ai website and register for an account and it allows you to kind of peek under the hood and uh it gives a few options for folks to um, you know, have conversations with Ai or um try out, you know, you could input like very large blocks of text and ask it to, you know, summarize or explain, explain this to me. Like I’m a five year old for, you know, if you’re looking for like simplified descriptions

[00:40:44.42] spk_0:
and that’s a that’s an open ai.

[00:40:46.61] spk_2:
Yeah,

[00:40:47.71] spk_0:
open dot is it open dot ai,

[00:40:50.11] spk_2:
I believe. It’s open. Open ai dot

[00:41:09.41] spk_0:
com, interesting. Alright, alright, so we start to get a little more comfortable with artificial intelligence and not, not fear it. Uh and here, Alright, so it can give you a first draft, like you’re saying, instead of, so instead of looking at a blank screen uh it gives you a place to start for for a blog post or social posts. Alright, alright.

[00:41:31.31] spk_2:
Yeah, I think, I think it’s a big time saver and that like, you know, you could be spending like ours, you know, turning out those, those first drafts for um uh for some of this copy and, you know, really that this, you know, can save you those hours and really, you know, puts you more in a in a curation kind of mindset where you can, you know, take a look and tweak and kind of use those hours to um, you know, further refine um you know, the things that, you know, would otherwise be really time consuming to to put out.

[00:41:44.51] spk_0:
Yeah,

[00:42:29.30] spk_1:
I was gonna say so, Jason, I think one of the use cases we talked about was, you know, summarizing long or complex documents. So like if you’re an advocacy organization, you’re following policy or legislation that’s coming out. You know, a lot of those things they come out and you have to have a be ready to have a rapid response. Right? And so something that can really help is, if you can use a tool like copy dot ai to say, okay, can you give me like a really rough summary of this, you know, 100 page, you know, legislation that just came out, um and and just highlights, right? So again, it’s not gonna be perfect, but, you know, it you can use that alongside, you know, humans actually sort of taking a look at and reading line by line. Um and it can help you to sort of again speed up the process of if you need to respond to that, maybe there’s something you don’t like and they need to be able to put out a press release, you know, saying what you like and what you don’t like or whatever. It might be

[00:45:25.49] spk_0:
excellent. That’s a very good case. Alright. And, and Nico, this is in line with, you know what we were talking about earlier being busy versus being productive. You may feel like you’re productive if you’re reading the 100 pages of proposed legislation, but you can be more, much more productive by having a tool. Give you a first cut through it and then at the very least I will give you a place to focus your attention. So then you go read the pages that are relevant at the very least right business versus productivity. You don’t, you don’t want the former strive strive for the ladder. It’s time for Tony’s take two in the summertime when the weather is hot. You can stretch right up and rush this guy when the weather’s fine. You’ve got women, you’ve got women on your mind. Yes. The summer time is coming up of course that was Mongo jerry. You know him, they do all that the sound effects with their mouth. You know that I always thought that was on a washboard, but you watch the videos and just their mouths the summertime, the summertime. So I’m reminding you two make your plans for summer, whether it’s time alone, which can be very restorative or time with others. Whoever that might be. Start looking at that summertime calendar. You aren’t going to find the time to do the things you want to do this summer. You’re gonna have to make the time. You got to make the time. Set it aside. Be intentional. You want to spend time with these friends, Book the weekend and then it’s in violet. Everybody trusts everybody else and your weekend happens. So just uh, my advice, please set that time aside for yourself for others. Book it off and preserve it so that you can enjoy your summer the way you want to, whatever it means to you however you want to do it. Make the time. You’re not gonna find it. That is Tony’s take two. We’ve got boo koo but loads more time for apps, tools and tactics for the hybrid workplace with Jason, shim and Miko Whitlock, you guys have more. Right, I’m sure. Is there more, Is there more out there

[00:45:29.19] spk_1:
there? I mean, we we could talk forever. Um, so would you like us to go through another category and what would you like?

[00:45:37.29] spk_0:
Yeah, sure. You got please. What what’s, what’s the category introduced it. So we know what we’re talking about.

[00:46:01.68] spk_1:
So we’re talking about productivity. So this is category, Focus on productivity. And I’m going to highlight one around video. So there are lots of interesting video tools out there and I’m gonna group these together. So there are three. So there is Vidyard is one Bloom is the 2nd 1 and bonds Euro is the third. They’re all very similar.

[00:46:07.36] spk_0:
Say the first one again?

[00:46:09.28] spk_1:
Vidyard.

[00:46:10.48] spk_0:
Vidyard,

[00:46:13.38] spk_1:
Yes, V I D White, A R D.

[00:46:14.87] spk_0:
Vidyard and

[00:48:16.17] spk_1:
then loom. So they’re all very similar. Uh And the, you know, one of the more common use cases is particularly since we’re working a lot of us in the remote or hybrid setting. Um you asked me for example earlier, how do I find the dictation feature in google docs or in Microsoft word for example. Um And so in this youth case I could actually send you a video with the voice over with me on the screen showing you my screen and showing you step by step how to actually do it. So as opposed to simply just send you the instructions, I can actually show you and you could say, okay, well actually I don’t see it, I’m like, well, tony show me what you’re seeing. You could send me a video back, show me what you what you see and it can be asynchronous. So right now we are together having our conversation together, but maybe we are asynchronous, you know, maybe you’re in a different time zone. Um and you know, we are available to respond at different times. And so this allows you to send video back and forth. Uh and you know, help one another in a way that’s going to be more helpful than simply sending someone a list of things and an email do this, this and this, right. People can actually see it another use case. And this is something that, that, um, you know, Jason shared in terms of fundraising, you know, you know, how often do you make a donation and you receive nowadays, um, an email or if that at all saying thank you for your donation and that’s it, like, that’s all you get right. But how cool would it be if you got a sort of an email, you got a short video that was like, hey Tony, thank you for your 25 donation, $25 donation to save the Wells. I really appreciate it as a result of it. You know, you’re gonna save x number of wells and we appreciate your support and you’ve got like a 32nd video from somebody, um, you know, how impactful would that be. And so tools like this allow you to actually do that fairly fairly easily. So there’s so many use cases for this and one of the, the, the broader points in terms of productivity that allows you to make particularly hybrid or remote work more productive, particularly when you’re working a synchronously. So if you’re not gonna zoom together, you’re not together, you’re working at different times. Um, but you want to bridge the communication gap. Um, these can be powerful tools to help you do just that

[00:48:49.17] spk_0:
bonjour Euro is one that I know and I, and I use, uh, for exactly the way you describe it. I don’t do it with donors, but I do it with new members to my, my course planned giving accelerator when when someone has, has joined the course and paid the tuition, I send them instantly. I send them and I, I tease it with, you know, when I see your payment comes through, I’ll send you my special welcome.

[00:48:59.37] spk_1:
Yes.

[00:49:09.37] spk_0:
And then the special welcome is that it’s a 30 or 45 2nd video. It’s just I find that one makes it very easy to use. But you’re saying loom and vidyard also as good as bond or Oh

[00:49:58.57] spk_1:
yeah, so they’re, they’re very similar. And so maybe Jason can speak to like some of the nuances there that I’m not aware of. Another use case here too is, you know, you know, you mentioned you have your courses and so on. I do a lot of prerecorded things and so, you know, things like bloom can be super useful where I can, you know, maybe I don’t want to use them. Um, maybe I wanna use um, bloom because I want to share my screen. Maybe I’m doing drawings on the screen and I want to show people things I wanna point to stuff. I want to highlight different things. Uh, but I want people to be able to see me and hear me as well. Um, so a tool like loom for example, can be a powerful tool to help you to to to do that. So when people get you’re recording, it’s not just you, but they’re able to see you your slides, they’re able to see you interacting with the slides. Um and and so on.

[00:50:02.76] spk_0:
How is that better than using zoom? If you just recorded yourself on zoom and shared your screen, zoom has a white board feature,

[00:50:11.36] spk_1:
it’s just an alternative.

[00:50:13.06] spk_0:
Yeah, it’s

[00:50:13.45] spk_1:
just an alternative.

[00:50:15.46] spk_0:
Yeah. As you can loom you can zoom Alright,

[00:50:17.61] spk_1:
alright.

[00:50:18.76] spk_0:
It’s cool. Uh

[00:50:59.86] spk_2:
I’ve also found that for for figured um when I’ve had to troubleshoot any technical issues with any of the software that I’m using. Uh and I send in a video video detailing exactly what my screen looks like and what I’m doing as I’m narrating it. Um I up until I started doing that, I never got feedback from support people being like, oh my gosh, this is so amazing, thank you. Since I started doing that feedback that I get from support folks like thank you so much, you know, this has saved multiple back and forth emails and we can solve and diagnosed the problem in one shot. And so if you if you want to make a support persons day in your for technical issues, you know, record a video of your have any problems here you’re having and send that in

[00:51:02.76] spk_0:
and also be more productive.

[00:51:05.76] spk_1:
Yes,

[00:51:06.36] spk_0:
avoid the end, avoid the endless emails back and forth. All right,

[00:51:10.48] spk_1:
yes,

[00:51:13.06] spk_0:
Jason your turn.

[00:51:54.16] spk_2:
Yeah. So speaking of avoiding, you know, back and forth. A couple of tools that I’d like to highlight is addressing uh quite quite a simple thing. So, you know, I think folks tend to copy and paste fairly frequently on a day to day basis. So, you know, you go into one document and you need to copy something over into another document. But what do you do when you have many little bits of information that you need to shuffle over now? For most folks, you know, they may just flip back and forth over and over again. However, there are there is software that will make it easier to do that. Um So the specific software for Mac, it’s all the fly cut and the windows um equivalent is copy Q. That’s the letter Q. And the analogy I would use is that it’s kind of like a bucket for your clipboard. Or maybe a better analogy is a like a coffee tray. So instead of having to go back and forth to the coffee shop, you know, for each individual kind of request that you can just kind of put it, you know, in a tray and get it all at once. And then, you know, when you’re um moving between programs that you can, you know, copy copy, copy a whole bunch of different stuff. So

[00:52:27.41] spk_0:
Let’s say you could have 20

[00:52:33.75] spk_2:
different items, then you can move to, you know, where you actually want to paste the stuff and then, you know, paste paste paste paste, instead of having to go back and forth 40 times. You could, you know, just batch those all at once. And this is a very simple, but um you know, if you’re doing this like, I don’t know, 40 50 times a day and you multiply that over the course of a year, like this can save a huge amount of time.

[00:52:56.55] spk_0:
Why do we have to wait till 20, for somebody to think of that? I’m sorry, what did you say?

[00:53:14.35] spk_1:
I think equivalents have been around for a while. I think they’ve they’ve evolved over time, but they’ve been around for a while. Like the for particularly for folks that are like into programming and things like that, they’re probably we’re aware of these tools, you know? Well, before now,

[00:53:50.95] spk_0:
Alright, I was not alright, copy to you. Yeah. You know, from my intent interviews, my ntC interviews, I I was copying and pasting the tight onto I made a sheet for each for each interview. So I need the title, I need the uh the, the short bios of each person or the name and the title, but they’re not together. So I was doing them separately because they’re not together on the page and then I need the description and I need the learning outcomes. So it’s like four or five or depending on the number of speakers could be like eight different copy and paste for one interview. Alright so I can bulk copy and then bulk paste with copy

[00:53:54.69] spk_2:
queue

[00:53:55.75] spk_1:
or you could just hire Jason to create a process where it it’s great. It scrapes the website, it creates the sheets for

[00:54:01.25] spk_0:
you.

[00:54:06.98] spk_1:
Exactly. And you’ll just you know, take you 30 seconds and you’ll have all the things you

[00:54:14.84] spk_0:
need Jason. I don’t think I can afford Jason though. His expertise is being

[00:54:18.02] spk_2:
friends and family discount.

[00:54:19.10] spk_0:
Thank you. Alright.

[00:54:21.15] spk_1:
And he’s he’s on parental leave now so you can take advantage of that, you

[00:54:23.91] spk_0:
know? That’s right. I got leverage. Yes. Well it it paid paid leave.

[00:54:29.14] spk_2:
Yeah.

[00:54:44.64] spk_0:
I don’t have quite the economic but take the friends, I’ll take the friends and family discount. Alright. Um Alright let’s keep going. We got a couple more minutes, we can spend a lot more time um Do something else. Somebody I I’m not gonna call you guys decide who wants to go next.

[00:55:04.04] spk_1:
I’ll talk about timing. So we were working in a remote and hybrid world, I think all of us but I think yeah, I think all of us are probably in different time zones, right? And so I find um particularly in remote hybrid environment that I’ve I’ve there have been instances where I’ve gotten confused about times I was like and what time something is and I actually think this, this actually happened for our ntc session and I was like, well I thought this was an hour later, you know,

[00:55:10.55] spk_0:
oh my

[00:55:16.04] spk_1:
I did not know, luckily Jason, you know had the sense to to call and

[00:55:19.48] spk_0:
text. Yes.

[00:57:36.93] spk_1:
So we so we got that that part figured out. So one of the things that I that I love is a feature because I’m a I’m a big google calendar person. So I there’s a feature in google calendar actually to one is called multiple time zones requires no add on, you can go into your settings and you can, if there are frequent time zones that you’re operating across for your organization, you can add those. And so I’ve added those in terms of the clients that I worked with, what are the three or four most frequent time zones so that when I’m booking um appointments, I can see which time zone it is and make sure that it’s the right time. And then the other is the world clock feature that is very similar um that allows you to see what time it is in different time zones at a glance. Um and that allows um scheduling to to make things easier. Um and it’s for me like as someone who’s traveling and you’re working with people across multiple time zones, that helps me to understand, okay, what time zone am I in and what time zone is my is my client in and I’ll give you an example that was really relevant with the daylight savings time. So the place that I’m at now. Um so so some people that I know this, but when we have daylight savings time, not every time zone changes at the same time. Right? And so the time zone that I was in this year, um there was like a three week difference, right? Where there was, there was like, I wasn’t like no man’s land where like it was like regular time or standard time everywhere else. But like I’m still stuck in like this place where like I’m in purgatory or something. And so I needed to be very, very uh in tune with like what time it was for me versus what time it was, wherever it was that I was with the folks that I was actually collaborating with. So multiple time zones and the world clocks feature, I don’t need to add anything, simply the features that you can actually turn on by going into your settings into your google calendar. Um They’re similar features for for outlook for folks who are looking for those so you can google and and figure out what those things are. But something super simple, but actually super helpful in terms of helping you to be more productive when it comes to scheduling those those meetings.

[00:57:40.53] spk_0:
Alright, so, so world clock and multiple time zones that those are both features in google calendar.

[00:57:45.93] spk_1:
Okay,

[00:58:02.72] spk_0:
because I’m thinking when you said world clock, I’m thinking too, I use iphone, you can just set up multiple just on iphone set up multiple time zones for where your where your clients are. I mean I’ve been doing some collaborating with some folks in India now and

[00:58:03.28] spk_1:
absolutely

[00:58:07.82] spk_0:
It’s 10.5 hours ahead from eastern time where I am. So and and it’s a half hour difference in every time zone is not on the hour

[00:58:12.92] spk_1:
in

[00:58:16.82] spk_0:
terms of different so there’s 1.5 hours. Um And then in my class we had the trouble. Hawaii does not use daylight savings

[00:58:21.18] spk_1:
time. Funny

[00:58:22.92] spk_0:
there, but they don’t need it. So the class members from hawaii we’re late for or they missed the missed the class after daylight savings time. They don’t think of it. So

[00:58:33.96] spk_1:
uh

[00:58:41.12] spk_0:
get smart. Yes. Just be productive. You know, there are tools to help you with this. You don’t have to make the calculation every time. I love your kids like you’re traveling. All right. So I know you know from your home this client is plus three hours. But right now I just went back to So now they’re plus five or do I add the two or do I subtract the +25 plus one now, you know,

[00:58:59.12] spk_1:
So you’re you’re doing like a math problem right

[00:59:15.22] spk_0:
use your tools use the tools please use the tools. Um All right. Nico I let Jason open. So why don’t you wrap us up and give us give us one more and take us out with little motivation.

[01:01:14.21] spk_1:
All right. So I’ll give you one more and a little bit motivation. So the last one I’m gonna give you is a tool called what’s at business. A lot of folks are familiar with what’s app which is encrypted SmS platform. There are others like telegram and and and and like um but one of the things I like about what’s at business is um it allows you to number one have more than one WhatsApp number. So if you have just a regular WhatsApp, most people understand that. One of the limitations is that you can only tie one phone number to WhatsApp. And so I travel internationally. So I have an international number and I have a US number. But with the traditional WhatsApp I wasn’t able to use WhatsApp with both numbers. Well now I can because I set up a WhatsApp business account and I’ve attached my international number two that and now I can use both WhatsApp accounts um simultaneously. The other use cases for organizations. Um Going back to the crisis hotline example, maybe you’re using WhatsApp as a way to communicate with folks and have it be encrypted for example, um you can set up a catalog or a menu of services that you offer within what’s at business. You can set up auto responders so people can get a response if you’re not available. They can get a response of of like your office hours or how to contact you um doing regular times of who to contact if it’s an emergency. Um and you can allow ready access for multiple people to use the west top business account and be able to respond to messages. Um and and not have that limitation that you have with the traditional um WhatsApp that most people are familiar with. So um if going back to this time zone um challenge you also have multiple phone numbers for whatever reason, right? Hopefully for legal reasons um that you’re you’re able to use WhatsApp um business to help make that transition a bit more a bit more seamless. So um

[01:01:23.41] spk_0:
you

[01:02:24.40] spk_1:
know as we close out, you know, I really want to just go back to what we talked about at the top which is you asked us about the mental model for the work that we’re doing. And um it’s really again moving from being busy, right, taking off things on the checklist, ticking through those emails, you know, counting the number of hours that you worked and really centering the amount of your time and energy and effort on being productive and moving towards tangible meaningful, impactful outcomes for your work. And to apply this, not just for your work but also personally we can apply these same concepts to how are we um making ourselves more productive so that we can be more present and more available for our friends, for our family, for our colleagues and also for ourselves because ultimately, if we are not at our best, when we cant give our best and so we want to make sure that we are keeping that in mind as we think about this topic of Absolutely and tactics specifically in this hybrid world that we’re experiencing right now,

[01:02:45.30] spk_0:
That’s a perfect wrap up. Thank you and I’m gonna, I’m gonna ruin it now. You’re stuck with a lackluster host. It’s tragic. Really tragic because while you were talking, I realized, you know, we didn’t talk anything about email help. Help with the email email management. Are there, do you guys have anything I’m putting you on the spot now in a specific category, Do you have ideas for? I feel bad for ruining your outstanding rapper. We’ll just have to listen to, you have to replay it after we have, but we gotta hit email. You mentioned email, you have, you have tips for email management?

[01:03:12.20] spk_1:
We do. There are tons of tips and um, I’m gonna let Jason there was one you covered in the session um the inbox pause. You want to talk a little about that?

[01:04:23.19] spk_2:
Yeah, there’s a tool called inbox because it’s uh it’s made by boomerang and it’s a plug in that it’s, it applies for gmail and what it does is that it will hide your inbox until you’re you’re kind of ready to to view or that’s that’s one of the settings that you can have. But the positive boxes that when you press the pause button, it’ll stop the emails from coming in. So that uh you know, you can more carefully manage your time around how you process the email. So instead of you know, going back and checking and responding that you can actually, you know, schedule in time and your calendar be okay. This is my designated email checking and responding time. And not kind of have that temptation of having the email sitting in the inbox because you literally can’t see them until you hit the resume inbox. And then all the emails will come flooding in and then you can process it then and there. So uh you know this this kind of goes in line with what we shared earlier about, you know, um Newsfeed Eradicate. Er it’s kind of similar in its function and that um you know, this is to manage your attention and you know, help make it easier to uh schedule intentional time to to deal with those things.

[01:04:28.81] spk_0:
Okay? Inbox inbox pause. You have another, you have another email tool, Jason.

[01:04:35.69] spk_2:
I have one.

[01:04:41.19] spk_1:
Yeah, I was gonna okay.

[01:04:42.09] spk_2:
Uh

[01:07:24.88] spk_1:
so I was going to share uh it’s a strategy and then the tool related to the strategy. So the research shows that we spend more than half of our work time actually reading writing, responding to email. More than half of our work time reading writing responding to emails. So a significant chunk of our lives are spent nowadays, you know in our in our inboxes. And so one of the most effective things that we can do to manage that time more effectively and to actually lower that amount of time is to um reduce the number of decisions that we have to make about the things in our inbox. And one of the most effective ways to do that is by actually filtering things into different buckets um so that you’re not having to think about that because when when the when the email comes in it’s not just responding to that, you have to think okay do I respond to this? Is this spam and it will respond to this now do I respond to this later? How urgent is this? You’re having to think about all those things simultaneously and it becomes mentally and emotionally draining and exhausting over time. So I use Gmail and one of the ways I do this with Gmail is I use the multiple inboxes feature That allows me to sort things into um four different buckets. I have my main inbox I have um you know, alert for things like google docs. So if Jason and I are working on something and Jason’s tagging me, I can see that Jason tagged me and expecting a response. I have my newsletters right, so those are things that don’t require an immediate response. So those are things I want to go back to. But I don’t need to see that in my inbox and then drag it and drop it to manually to a folder and then the last one of the receipts. Right? So if I’m ordering things online, um I don’t need to see that receipt right away. So if I need to see that receipt for tax purposes or if we’re getting reimbursement, I know that it’s there in my my receipts folder and I can go back and look at that um later. And what that means is then I have those four categories. Then I’m spending less time sorting through my inbox and I can spend more of that time actually responding to the things that are actually the higher priority. So you can do this. Also for outlook, there’s a smart inbox feature that can support this. You can also set up filters um to route things to different in boxes. You can color code things based on who it’s from. For example. So if if your top priorities to respond to e mails from donors and to your your supervisor or the ceo of your organization, um you can flag those as a different color so that you can make sure that you’re always focusing on those things first. So there are many different ways you can do this. But the broader principle here is to um set up filters, Whatever system works for you in terms of filtering so that you’re spending less time mental and emotional energy processing email but actually being productive when it comes to the type of email that you’re receiving.

[01:08:14.27] spk_0:
Thank you. All right, thank you guys for going a little long again. I didn’t think of email until until Nico mentioned it, but so we went long. But so thank you for the graciousness being gracious around that. But I mean the stuff we talked about, you know, do not disturb night shift, night light news feed. Eradicate er stay focused, visual, ping auto responders copy dot ai vineyard loom bands, Euro fly cut copy queue multiple times. Well multiple time zones. Oh multiple time zones, World clock feature, right, what’s that business? Uh inbox pause and uh just being intentional filtering, filtering, filtering, filtering,

[01:08:18.97] spk_1:
filtering so

[01:08:29.27] spk_0:
Incredible. I was probably another hour and a half. Alright, they are, they are both both former board members of N 10. Jason Shim Director of Digital Path, digital strategy and transformation at pathways to education. Canada and Mexico market Whitlock the mindful techie, a speaker and trainer on mindfulness and technology, Jason Miko, Thank you so much. Thanks for sharing all this.

[01:08:48.07] spk_1:
Thank you for having us. Thanks

[01:08:49.59] spk_2:
for having us,

[01:09:46.77] spk_0:
absolute pleasure, loved it. Thank you. Next week We’re gonna have more from 22 NTCC asking for receiving and giving feedback if you missed any part of this week’s show. I Beseech you find it at tony-martignetti dot com responded by turning to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. Our creative producer is Claire Meyerhoff shows. Social media is by Susan Chavez. Marc Silverman is our Web guy and this music is by scott Stein. Thank you for that. Affirmation scotty. You’re with me next week for non proper. radio big nonprofit ideas for the The other 95% go out and be great. Mm hmm.

Nonprofit Radio for November 15, 2021: Bitcoin & The Future Of Fundraising

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Anne Connelly & Jason Shim: Bitcoin & The Future Of Fundraising

 

That’s the new book by Anne Connelly and Jason Shim. They share the potential in cryptocurrency donations and explain simply, how to get started. Private keys; public keys; wallets; and exchanges. It’s time to learn what’s inevitably in your nonprofit’s future.

 

 

 

 

 

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View Full Transcript

Transcript for 567_tony_martignetti_nonprofit_radio_20211115.mp3

[00:00:02.84] spk_1:
Hello

[00:00:10.84] spk_2:
and welcome to

[00:03:09.04] spk_1:
tony-martignetti non profit radio Big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me. I’d suffer the embarrassment of hydrogen itis security Eva if you rubbed me the wrong way with the idea that you missed this week’s show, Bitcoin and the future of fundraising. That’s the new book by ANn Connolly and Jason shim They share the potential in Cryptocurrency donations and explain simply how to get started private keys, public keys, wallets and exchanges. It’s time to learn what’s inevitably in your nonprofit’s future. I’m tony state too, Veterans Day, We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o here is Bitcoin and the future of fundraising. It’s my pleasure to welcome co authors to nonprofit radio and Connolly is faculty at singularity University. She’s worked at Doctors without Borders and been a member of their board. As director of fundraising at Dignitas International. She set up one of the world’s first Bitcoin donation programs and is certified in strategic disruption from Harvard business school, Which sounds like a degree in anarchy. We’ll talk a little about what that what that’s about. She was named one of Canadian broadcasting corporations. 12 young leaders in changing. Canada and one of the 50 most inspirational women in technology in Canada. She’s at an underscore Connolly and welcoming back Jason shim he’s director of digital strategy and transformation at pathways to education. Canada his experience spans the nonprofit and academic sectors helping organizations stay ahead of the technology curve In 2013, he led pathways to become the first charity to issue tax receipts for Bitcoin donations. He’s an editor at ledger, a peer reviewed scholarly journal at the University of Pittsburgh Pit, publishing original research on Cryptocurrency and Blockchain technology. Jason is on the board of intend where amY sample ward, our listeners know her is Ceo and Jason is at Jason shim together they wrote the book Bitcoin and the future of fundraising. A beginner’s guide to crypto, crypto currency donations and welcome to non private radio Jason. Welcome back.

[00:03:12.14] spk_0:
Thank you so much.

[00:03:13.50] spk_2:
Thanks for having us.

[00:03:52.24] spk_1:
It’s a pleasure pleasure to have both of you. Uh and let’s start with you, the the Cryptocurrency is like a new technology like at one time the telephone and talking movies, right? Talkies and the T. V. And internet and cell phones. Uh these technologies all had their their naysayers and those who thought it was just a fad, you know, talking movies, those will never last. So what do we what do we say to folks who are naysayers. Uh thinking that Cryptocurrency maybe it’s just a fad or it’s too dangerous. How do we allay those concerns about this new technology,

[00:04:43.64] spk_0:
It’s very reasonable for people to be nervous about new technology. I mean I can remember my parents talking about the Internet back in, you know the early to late 90s and saying, you know anyone will be able to look up the recipe for a bomb like we need to stop this, this is dangerous. And you know, that’s true in today’s world, anyone probably could look up the recipe for a bomb, but no one would ever consider saying we should stop the Internet. It’s a bad thing for society. Um And I think that’s where we’re at with cryptocurrencies as people are still in that phase where they’re learning about maybe some of the scarier elements. Uh and they haven’t quite gotten to realizing just how powerful and incredible this technology is, both for themselves, but also for society and people around the world who might not have access to the same financial services that some of us do.

[00:04:53.64] spk_1:
Yeah, that’s a very interesting point. Uh let’s say a little more about how this can be liberalizing for a lot of folks, a lot of parts of the world where banking infrastructure is not something they take for common or, or financial infrastructure broader than just banking is not, is not something that they take for granted the way those of us in the, in the west do.

[00:05:43.04] spk_0:
Yeah, I think there’s two sides that really is for many of us in North America, we have easy access to banking services and um but even in the states, more than 25% of people are unbanked, they don’t have access to that. And when you look around the world, those rates are even worse and so many people just operate in a cash economy, it means they’re locked out of any sort of loan systems or being able to better themselves through more formal financial services and then there’s a whole set of countries where people can’t even trust their national currencies. So if you look at places like Argentina, Iraq Venezuela, sorry Iran where inflation is astronomical Even right now in Canada, inflation is more than 4.5%. But if you look at Venezuela in 2018, their inflation rate was hundreds of millions of

[00:06:08.39] spk_1:
was not more hundreds of millions or billions of percent. Yeah,

[00:06:53.04] spk_0:
it was wild. And so you know if you can imagine your life savings disappearing overnight simply because the government is printing too much money or isn’t a good custodian of the national financial system. That’s the reality for a lot of people. And so I think when I think about Bitcoin more than anything, it’s not. Its goal is not to replace national currencies. Its goal is to provide people with choice so that you know, if they’re really happy with the currency their government is providing, they can certainly use that. But if they don’t have access to it, they don’t have access to banks or they don’t trust their government to do a good job of managing their money. They have another option. And that’s what for me is so exciting is it’s this global permission list system where anybody can take part um and use it to fundamentally change their lives.

[00:07:10.44] spk_1:
So Jason is it is it as simple as just needing an internet connection for anyone in the world to to participate in in cryptocurrencies?

[00:07:12.44] spk_2:
Yeah, I mean that’s pretty much the foundational building block that you know, if you have access to an internet connection and you can download, you know, the uh you know, there’s a few different approaches of accepting Cryptocurrency. But yeah, it starts with an internet connection in terms of getting getting access to that that wider network for sure.

[00:08:05.44] spk_1:
Okay. Um uh the uh I did a quick search of just comparing the us and Canada and adoption rates are much higher in uh in Canada than than in the us. I found like 13% of Americans Have bought or traded Cryptocurrency but it’s it’s like 30% of Canadians. So much much wider adoption for our well for your country, for our neighbors here, for me, for our neighbors in the north, for for your country, for the two of you, any any explanation as to why it might be 30% in Canada vs just 13 in the us.

[00:08:09.94] spk_0:
I think what might be Oh sorry, go ahead.

[00:08:12.24] spk_2:
Go ahead. And

[00:08:12.63] spk_1:
I

[00:08:48.84] spk_0:
think what’s even more exciting really than comparing the United States and Canada is looking where it’s growing globally. You know, some of the greatest adoption rates are in places like Nigeria or South east Asia. Um and that’s really demonstrative of, you know, when you have locations that maybe aren’t providing the financial services that we have in north America, the rates are exploding um from a Canadian perspective, I know people are really keen to explore new technologies and we also have a massive immigrant population that wants to send money back home. Um so trying to find mechanisms that enabled them to do that without paying fees of 8-12% through Western Union. The coin is a really great option for a lot of those people.

[00:09:28.14] spk_1:
Mm hmm. Alright. Uh now and I was, I chose you but you didn’t answer. You didn’t answer the question. So I’m gonna try Jason although it was anarchist. Uh that is that the degree in anarchy. I knew it. Um what is what we call it? A strategic disruption. Alright. The anarchy degree or certification. So uh, Jason any, any, do you have any insight into why so much more widely adopted in Canada than the U. S. Not that what I said was not valuable. I, I appreciate what’s happening in *** et cetera. But I just wanted to bring it, I don’t want to try to bring back to to the north America here.

[00:12:01.94] spk_2:
Yeah. In terms of adoption rates like what I found over the years is that, you know, when, when tech companies in the past have been looking for like pilot areas that I, I know that Canada has stood out as being, you know, the place where, you know, um, initial kind of rollouts or pilots that have happened. So, you know, when I know that when, you know, folks are testing out like new apps, you know, for their organizations, it’s a multinational organization, it’ll tend like what I’ve observed is that it has tended to be uh tested in Canada first and I, I imagine, you know, that may reflect, you know, that it’s a fairly, you know, uh text avenue connected, you know, uh population, but also uh there were some hotspots for Cryptocurrency, you know, in its early days, I mean, ethereum was born out of Toronto battalion, peter in is, you know, Canadian the founder of ethereum and uh there there are several clusters in Canada that, you know, a lot of the initial developments encoding around, you know, Bitcoin and ethereum and subsequent projects uh I think really grew out of that. So I think what we’re seeing in terms of the increased adoption rates is an extension of that where uh you know, not unlike, you know, early silicon Valley where, you know, a lot of, you know, tech development happened there that, you know, for, I think the early 20 tens, um uh Toronto really served as kind of, that, that initial hub in those communities that really got engaged, so no surprise that, you know, subsequent, you know, companies emerged and uh, you know, adoption uh may have been a bit quicker here. Um, but you know, I think that we are seeing that definite dispersion where there are multiple uh you know, crypto hubs that have emerged in the last 10 years for sure. But yeah, I mean Canada is also a wide place of you know being able to send uh send payments um easily and by a practical example and this isn’t particular to Canada, you know specifically, but you know when when working in international context, you know, hearing from, you know developer contacts in the local community that when you’re considering paying developers overseas and all the options that available like Bitcoin is emerging as you know uh when uh when when speaking to folks about you know how they’re managing payments, you know, Bitcoin is often an easier way to pay um developers in other parts of the world than it is going through traditional payment mechanisms um because of that the lesson administration and at times even just the availability where you know trying to pay someone, we’re banking systems are limited, you know, as I mentioned earlier. Uh so I think all these things combined have contributed to higher um you know, Canadian adoption as you pointed out.

[00:12:39.04] spk_1:
Yeah, interesting. All right, thank you. Um so you mentioned ethereum or ether being the the second most popular Cryptocurrency behind Bitcoin, Jason was was Bitcoin originated in in the States or was that was that also in Canada? That’s uh interesting somewhere else. Well no, I’m sorry, it was another country, wasn’t it? Uh, Bitcoin,

[00:12:47.04] spk_2:
I location wise, I think it’d be best described as um kind of Bitcoin emerged online that, you know, to this day, the, the, the founder, founder or founders of Bitcoin. Um, you know, uh, so in terms of like a specific location, videos created, uh, you know, Bitcoin would have been online and then, you know, Ethiopia, many of the major players who are known were based out of Toronto.

[00:13:34.64] spk_1:
Right, okay, okay, that’s right. You say in the book that the founders of Bitcoin are still unknown to us. Right, okay. All right. Um, and with some trepidation go back to you. Uh, so since I made fun of this, tell me about what a certificate and strategic disruption is. What is that? I

[00:14:48.64] spk_0:
think the key element about it is it helps you develop a mindset about how to think about moving forward with your organization or your company, where you try to essentially disrupt yourself. And that’s why companies like Apple were so successful is, you know, they had a product and a product that worked, they could have just, you know, kept producing that same product for many years until some other company came by and beat them out and the company would go under, but instead of waiting for someone else to come out with a better product, like she said, hey, we’re going to actually cannibalize our own offering. We’re going to make a better product. So you know, we’re not going to just make the ipod, We’re now gonna make the iphone, Um, and our customers are gonna buy that instead. And so they were constantly creating new and imaginative things and changing the lives of their customers and so strategic destruction is really that. And you can apply the same type of mentality in the nonprofit sector and say, listen, you know, we’ve got a pretty good fundraising program. We’ve got major gifts that come in. We’ve got direct mail that goes out and um, we can sit here for 20 more years and raise money this way. But the nonprofits that are going to do the best in the long run are the ones that really look at their program and say, hey, let’s, let’s actually shake up the way that we’re doing things. Let’s try some really new and innovative stuff. Some of it will fail. Some of it will succeed spectacularly. And that’s actually gonna help us future proof the organization, um, and help us be, you know, essentially a stronger longer lasting organization moving forward.

[00:17:06.64] spk_1:
It’s time for a break. Turn to communications. Communications. It’s in their name. So they don’t only do the public relations and the media work that I’ve talked a lot about communications is so much more vast than that. So think about documents, documents you used to communicate case studies, your annual report, white papers turn to, can create these documents for you. They’ve got a journalism background, a writing background. They know how to understand your, your tone, your core messages and how to bring those out in your written documents. So you got this content that needs to be created and it’s not getting done. You need help think about turn to because your story is their mission there at turn hyphen two dot C. O. Now back to Bitcoin and the future of fundraising. Let’s uh, let’s, let’s bring it back to Cryptocurrency and north America. Give us give folks some motivation uh, in terms of raw numbers and potential growth. Uh, so we can help allay fears because you know, aside from it being a new technology, you know, lots of folks get the, uh, pay me $2500 in the US in Bitcoin or else I’ll release these bad things about you on the internet, you know, and I’ll share your contacts with their, you know, etcetera. So there’s some that contributes to some of the fears, these, uh, these um, uh, you know, email scams. So help help allay some fear with some hard numbers about where crypto is and where Bitcoin is maybe specifically and about the future.

[00:19:00.64] spk_0:
Yeah, I think the best numbers I can help relay are really numbers around donations that have already happened. And so you know, last year, the talent veteran who is the founder of ethereum, He gave a billion dollars to Covid relief, a billion with a b. So tell me about any other billion dollar donations that you heard about last year, you know, in any country around the world. And so, and that’s just, that’s, you know, it’s not the only one we had. The Pineapple Fund gave away $55 million borders Australia just got a $35 million dollar gift last week. Um, so the numbers that I really want to convey our, that, you know, there’s a community of crypto donors that are waiting to make these gifts that have just enormous amounts of money and a real passion for changing the world. That’s why they got into crypto because they want to make a difference. And so now they’ve got all this money and they’re trying to find organizations that they can actually give this money to. And right now that’s, that’s a challenge. Like right now there’s some incredible organizations accepting. But in order to find charities that are accepting crypto, most donors will google, they say which charities accept Cryptocurrency and then they pick one off the list. And so there’s this amazing opportunity for charities that are out there are nonprofits to actually uh, connect with this donor group that’s really being ignored by most of the community and really make deep relationships with them because they’re very different from traditional donor groups, how they like to give, what interests them, that type of thing. But the potential for their giving is just astronomical and the potential to create change together. Um, is what really gets me excited

[00:19:02.91] spk_1:
about cryptocurrencies

[00:19:04.01] spk_0:
in the space.

[00:19:30.44] spk_1:
Yeah. At the end of every chapter, you have a little call out box about a donation, a big number donation that was made in Cryptocurrency. Um, but yet the penetration rate, I think in the States, there’s only three or 4% of charities only are accepting, uh, Cryptocurrency donations. Uh, and some of them big ones that you name our United Way Red Cross. Do you want to, do you want to shout out a couple in, uh, in Canada that are accepting.

[00:20:58.14] spk_0:
Yeah, absolutely. I mean pathways to education of course, which is Jason’s organization was one of the first war child has been accepting for a long time. We have organizations like the Mississauga Food Bank, which is a, you know, a major site pita United Way up north as well as accepting. So it’s not the case that there aren’t, you know, well recognized organizations with good brands and, and that are well trusted. There are many names. Um, I think what sort of holding some organizations back is just, is education, You know, we’re at the stage where Bitcoin can be a little bit scary. Um, people don’t necessarily feel comfortable, They’re not sure whether it’s gonna be worth it. Um, and, and that’s really just a small hump to get over, you know, you can watch a lot of great videos online to learn about it. You can, you know, get the book that Jace and I put together, which is specifically written for fundraisers who don’t know anything about crypto and want to get started. Um, but more than anything, the best way to kind of get excited and start learning about cryptocurrencies and is just to buy some And you don’t have to go out and buy, you know, a $10,000 worth or anything just by a dollar’s worth of Bitcoin. Um, think of it as, you know, investing in evening of your time and learning something new and fun. Um, and that will really help you understand, you know, how it works, what it’s like, what you could do with it. Um, and uh, it’s a great way to get your foot in the door.

[00:21:29.44] spk_1:
Yeah, and Jason you in the book, you to recommend that as also establishing credibility with the crypto donor community is buying some, buying some on your own even before your organization has a, has a mechanism has set it up so that you’re not, you’re not just testing your, your own organizations, uh, infrastructure for accepting these gifts, we’ll get to that, but just buying and buying some on your own sounds like gives credibility to you, gives you credibility among the donor community

[00:23:52.64] spk_2:
for sure, and I think that many who are involved in the Cryptocurrency community, You know, I think it goes to really, how do you build that deeper relationship and have a conversation with folks that it’s it’s not just, you know, solely talking about, you know, the, you know, yes, there’s a donation part, but it’s also, you know, I think, you know, being able to speak knowledgeably about it, um, and, you know, as as people are involved in it and interested, you know, it, um, showing up in the communities as well. And I mean, that that that’s another kind of tactic that, you know, we do mentioned, you know, in the book and, you know, have seen used to to get the fact that, you know, if if you’re going to engage, you know, communities of donors that are very interested in, you know, something that they have self identified that, you know, before folks get into it. You know, folks typically, you know, do a lot of research and um, and you know, form, you know, uh, in person communities are online communities around it and just showing up in those spaces and being like, yeah, you know, I’m often, what I found over the years is that, you know, when participating in, you know, those Cryptocurrency spaces and everyone’s doing introductions, it was a few years before I was, you know, for a long time, you know, was the only charity in the space of reasons like, hi, you know, I work for a charity. So what brings you here and immediately there’s a way to connect over that and focus get really interesting. It was a few years before a second charity arrived. And you know, that was an indication to me that, you know that this was growing in awareness and such. But you know, I think that having that background of even having purchased a small amount, you know, gives that it gives that experience and credibility around, you know, it’s not just you know, saying, hey, you know, uh can you make a donation? Okay thanks, bye. It’s you know, how do you cultivate that longer term relationship where we’re part of something bigger here? Like there there’s um Cryptocurrency, you know, emerging as uh as a new asset class as a way to facilitate transactions that, you know, uh bigger, bigger possibilities. And in terms of, you know what we’re seeing with um uh with the ways that people are transacting, interacting, you know, uh, N. F. T. S around the corner. We haven’t touched on that yet, but it’s uh it gives more surface area for to connect with people on and you know, I think that, you know that one building a relationship, you know, having having more of those commonalities is also important.

[00:24:41.14] spk_1:
So, and mentioned the the fact that a lot of lot of crypto donors now are just Googling, you know, where can I make a crypto donation, but we wouldn’t expect that to continue as the penetration rate becomes higher among charities. Mean, so it is going to be building relationships and, and eventually it’ll become just another way of making a gift from folks that know, you, you know, like, like writing a check or transferring stock, eventually they’ll be the world will be just, you know, it won’t be, where do I make a donation by, through crypto?

[00:25:03.94] spk_0:
It’s no different really than, you know, when charity started adopting online donation platforms and, you know, website donation forms in the early days, there weren’t that many that had them and people wanted to use their credit card to donate online would have to figure out which charities made that possibility. But today, no charity would ever think of not having an online form. And so really it’s just, it’s just a timing thing, we’re just still in the early days and very exciting days. And because of that, there’s an incredible opportunity for the organizations that do get on on board early

[00:26:20.14] spk_2:
and, and, and to that point, like, I I think that, you know, when, when we think about, you know, early days when there were opportunities to donate online that, you know, I think there was a period in which organizations would have, you know, um competed on, you know, features that even just having the ability to accept credit cards online would have set you apart and, you know, as more people, you know, adopt online credit card payments, then you have to, um, you know, compete on a different kind of, uh, on like service provision. So, you know, the, the ease for which someone can make it right. And you know, I think we’re seeing that similar transition where, you know, right now, it’s still that, that phase where it’s like, okay, you know, does someone accept it? Yes or no? And that, you know, as that, um, as that number increases, then it’s going to be a different proposition where it’s like, alright, who, who does it with the most ease or who provides that additional added experience? That is, you know, absolutely fantastic. Um, and you know, as we look into, you know, how, um, how folks are engaging. Like, you know, it is there a future in which, you know, folks, you know, have some sort of representation on, you know, the Blockchain that’s like, you know, this certifies that, you know, you have donated to this organization or you know, you, you can unlock, you know, uh, different online, you know, possibilities, you know, through your donation that’s embedded on the Blockchain or opportunities like that. So, you know, I think that that’s kind of a possible feature that, you know, things can move in that direction as well.

[00:27:27.44] spk_1:
Jason, let’s make sure everybody understands the Blockchain. Uh, it took me a good amount of reading and many guests before you or well give myself a break a few guests before you. Maybe not many, uh, you understand what Blockchain is but it’s really it’s really something very simple once I once I once I understood it was simple but it took a little I’m trainable I guess I’m trainable. That that that’s the good news but uh you know so every every Cryptocurrency is on a Blockchain and you the book is a very good primer about all the, about the whole world of Cryptocurrency not just about Blockchain but I found your book to be a good primer use good analogies, I mean simple analogies that are easy to understand. So well let’s make sure everybody understands what a Blockchain is and and why each Cryptocurrency has its own Blockchain. Can you explain that Jason since you just mentioned Blockchain?

[00:29:06.64] spk_2:
Yeah yeah so so when we’re making a transaction you know there there is a record that has kept it and traditionally you know there may be like you know 11 record that is kept but what’s different about a Blockchain is that as a transaction happens on the network uh everyone who is participating in the network keeps a record of um of all the transactions that are happening. So you know the three of us right now that um you know uh tony Jason and that you know if I were to transfer Uh you know $5 you know worth of Bitcoin over to end That the record that has kept. You know imagine all three of us scribbling that because we we witnessed that happening. And so, you know, it’s between, you know, uh someone could claim it’s like, oh you didn’t actually give and you know $5 you gave her three and be like, no, no, wait a minute. Like you had seen that transaction, you had written it down. And so that is kind of a really basic explanation of, you know, what, how the Blockchain operates except instead of three people, imagine that with 30,000 people or more like, you know, just every single person who’s participating, the network keeps their own, you know, extremely detailed ledger of everything that is happening within the network and that that’s, you know, in part what keeps it secure that instead of trusting, you know, one single party that, you know, could, you know, alter, you know, those those records. It’s like you you have the collective that, you know, everyone sees everything that’s happening simultaneously in electronic format.

[00:29:45.94] spk_1:
And you to explain in the book why that’s enormously secure, secure from, from hacking from financial fraud and theft, uh, secure from mistakes. So, you know, listeners, you gotta get the book to get to go into the depth of the security of of the Blockchain. Um All right, so let’s let’s let’s start getting into the nitty gritty of of how to and can you start us off with, I think it’s important to explain what the keys are, the private key and a public key and then we’re going to get into how folks get their own are going to buy and maybe sell their own Cryptocurrency but you started off with the keys and.

[00:31:25.64] spk_0:
Yeah no problem. So if you think about your wallet um that you have in your purse or your back pocket and you store your cash in their Bitcoin uses something called the wallet as well. Um And it’s where you store your Bitcoin but it’s digital. Now if you think about your house, every house has a public address so 123 any street and you can give that address to anybody in the world they can send you a letter. They can you know show up and look in the windows but they can’t actually open the door to your house and take any of your stuff. And so your Bitcoin wallet also has a public address. And what you can do with that public address is give it to anyone that you know wants to send you money and they can send you money and it gets deposited into your wallet. But your wallet also has something called a private key and it’s kind of like the key to the front door of your house. And so if you give that key to anybody um they can open the front door of your house. They can come in and take all your furniture and all your electronics and whether they’re legally allowed to or not they can do it And the same sort of thing applies to your wallet’s private key if you give them that private key, anybody can then open up your wallet, take your Bitcoin and there’s really no recourse. And so, um, essentially what that means is you want to always keep your private key safe, always keep your private key backed up in a number of secure locations. Um, and what’s really nice about that is if you ever have any issues with your wallet, like let’s say you lose your phone or you know, something happens where the company making the wall, it goes under and you’re suddenly like, where’s my money? As long as you have your private key, you will always have access to your money. And so that’s what’s really amazing about it versus say if your bank went under, you might not have access to your money ever again. If Paypal froze your account, you wouldn’t be able to access your money with Bitcoin. As long as you have your private key, you always have access to your money.

[00:33:39.24] spk_1:
Okay. And again, as I said, the book, such simple analogies that the public key is like your address and the private key is like your house key very very, very comprehensible. It’s time for Tony’s take two veterans Day was last week and I was remiss in my show planning for last week’s show. So I don’t want to let it go. Unmentioned. I’m grateful. I’m thankful. I thank the many millions of people who have served our country in the military and also my gratitude to families who have lost folks because of their military service families that made that sacrifice and the military members themselves, that made those sacrifices. I’m thankful to those people as well. And if there’s someone in your family who died in the military, died supporting and defending our nation, I thank you. I had my own service. I was in the Air Force uh Military services is a calling and I I admire those who continue to answer that call. That call to to service duty to our country. Thank you. Thank you. Mhm. That is tony stick to Veterans Day. We’ve got boo koo but loads more time for Bitcoin and the future of fundraising and you know, you want to continue. It seems to me like the next step is, or the way you lay it out is the next step is getting a wallet.

[00:34:00.54] spk_0:
Yeah, so there’s lots of different ways to get a wallet. Um There’s most, the most easiest ways just get download a mobile wallet on your phone. Um There’s ones on the web as well and there’s a number of different companies out there now. Um

[00:34:01.66] spk_1:
and just explain what the wallet is for.

[00:35:27.24] spk_0:
Oh yeah, the wall is just restoring your Cryptocurrency, that’s it. So it’s kind of like the wallet you’ve got in your purse or in your back pocket. Um it’s just where you keep your crypto and it enables you to send it to other people. So if you have like Venmo or something like that, it feels a bit like Venmo um you just open it up and you can send your Bitcoin to someone else. The difference is there’s just no centralized company behind it, the way there is with Venmo or Paypal, um so you know, there’s a number of different wallet companies out there, some of them will enable you to hold on to your private key. Like Blockchain dot com is one example of a wallet that I use, that enables you to hold on to your private key. Many of you probably heard of coin base coin base is a little bit different because they actually hold on to your private keys. So it’s probably less secure from that perspective because it’s always good to have your key, but if you’re afraid of losing your key, coin base is probably a good option for you. Um So once you pick the wallet, you download it onto your phone um and then you can use an exchange to actually buy Cryptocurrency. So typically you would either connect your bank account or use a credit card um and just trade some of your usd or eur Canadian dollars for us northern folks and they’ll give you something corny return kind of the same way, like if you were going on vacation to Mexico, you would take your usd to an exchange booth at the airport and they would just trade you some usd for mexican pesos here. You’re going to get usd and get some Bitcoin back.

[00:35:34.14] spk_1:
So and if it’s a, if it’s a wallet like coin base, you said they hold your private key, you can also hold your private key. I mean like they can’t have it and you have it.

[00:36:17.53] spk_0:
No, because at the end of the day it’s like your house key. You know, if two people have a copy of the house key and all of a sudden the contents of the house are gone. Who stole them? You don’t know, you fundamentally need to have, you know, one person that, that’s responsible for the contents of the wallet and that’s either gonna be you as an individual or the company will take on that responsibility for you. Which has its pros and cons. Um, and so yeah, for a lot of people that’s, that’s a huge plus having someone else manage that responsibility for um, others in the crypto space. It’s really important for them to manage and own their own money.

[00:36:22.73] spk_1:
Can you name any other of the more popular wallets you mentioned Bitcoin dot com coin base

[00:36:29.96] spk_0:
coin bays bread wallet. Um, there’s electra. Um, there’s Jason. What other ones can you throw in there?

[00:36:37.93] spk_2:
I think that that, that covered off all the big ones, the

[00:36:47.23] spk_0:
metal pay exodus. Yeah, there’s, there’s a number a number of different options out there for folks to choose from these days, which is great.

[00:36:52.57] spk_1:
Okay. And it’s just a matter of googling right. What what are the top 10 wallets or what what’s a wallet for my, is it is it country specific? Do you need a wallet that works in your country, Jason?

[00:37:21.43] spk_2:
No, it’s uh it’s pretty cross border. So you know the song is that you can download it from uh you know, your respective app store and it works, you know, just uh you know, making sure that you’re finding a reputable wallet that you know has solid reviews and but you know, there’s uh no country specificity aside from, you know, uh if it is attached to a certain provider, a company that accepts a certain currency. So I know that there are some wallets um on the international side that are particular for um deposits, that you know, if uh if you want to deposit in a certain currency, then that may be the only kind of particular about it. But otherwise, you know, it’s pretty uh pretty universal.

[00:38:08.22] spk_1:
Okay? You make the security point in the book about not keeping your private key on your phone. But you both have mentioned the phone and using a phone app, but you’re supposed to just write your private key down and keep it somewhere secure. Like uh I get like a safe deposit box or something.

[00:38:44.82] spk_0:
Yeah, safe deposit box is a great spot safe in your house somewhere where you’re keeping really important documents. The way to think about it is you know that key will fundamentally open access to all the money in your wallet. So if you had $500 in cash where would you store that? Would you store it in your desk drawer? Would you store it in your bedside table? Probably not. You probably store it somewhere a little more secure. So based on how much money you have in your wallet, that’s sort of where you want to think about storing your private key if it’s 20 bucks, yeah, maybe put it in your desk if it’s $100,000 you definitely don’t want to leave that lying around.

[00:38:48.12] spk_1:
Um And Jason can you say a little more about exchanges?

[00:40:30.41] spk_2:
Yeah. So in terms of exchanges um you know we talked earlier about, you know while it’s exchanges are where the many of the transactions are around the world, you know take place. And really that it functions you know similar to regular kind of currency exchange or a stock market exchange where you know there’s it establishes a market where there you know those buyers and sellers and so you know um uh as I mentioned earlier, you know if you’re looking to exchange something like us dollars for you know. Bitcoin that um you know you’re you’re usually gonna be working with an exchange in order to uh to do that and on exchanges, you know, depending on on the exchange. You know, they may list a whole bunch of um different currencies, cryptocurrencies, you know, uh So you know, they may list in U. S. Dollars, you know, Canadian dollars, you know, Bitcoin ethereum, you know, if folks are looking at things like, you know, dodge coin um uh and it’s going quite quite extensive. I mean, you know, some of the larger ones are definitely, you know, listing uh many many different cryptocurrencies. Um but you know, if those who are looking for like, you know, the major ones that you don’t have emerged, you know, primarily, you know, Bitcoin in theory. I mean those are pretty standard almost across all exchanges these days. And uh they they the exchanges are really the mechanisms for which um you know, as a release back to two nonprofits that uh you know, after someone does make a donation of of Cryptocurrency um you know, having that exchange, you know, connection or um and some providers, you know, have that baked into their uh their services. That’s how you convert the Cryptocurrency back into, you know, a currency that the uh charity can use, you know, so if you s you know, how do you get that big pointed us dollars, you know, you’ll you’ll be working through an exchange in order to convert that so you can deposit into your bank account as well,

[00:41:05.61] spk_1:
Jason, let’s make something explicit because you know, when we’re recording Bitcoin a single Bitcoin is around $55,000 roughly a single ether is around $3500. Let’s make explicit that you don’t have to spend $55,000 if you want to participate in the in in buying some Bitcoin.

[00:41:08.31] spk_2:
No, absolutely not. So you know the uh it goes up to eight decimal places and I think that that’s something that is uh that’s helpful to to be aware of. So you know it is possible to buy like you know 0.00000 won worth of Bitcoin or ethereum. So um you know they’re uh definitely do not have to participate entire Bitcoin or entire. Either in order to participate in the in the ecosystem.

[00:42:15.20] spk_1:
Okay. And so you have in the title of your book you you you you you say Bitcoin but non profits could be accepting any of the any of the coins that you mentioned. But does it become so when you when you stray from Bitcoin and ether which are the two most popular, are you are you taking a greater risk if you get into like stellar and you mentioned dodge coin and by finance does it become riskier for for you personally if you’re doing your your experimental purchase and your credibility building purchases or or for your non profit if you’re accepting those other less popular like all the old coins.

[00:44:43.99] spk_2:
Mm it’s similar to I would say like you know in kind donations or stock donations that charities would ordinarily receive. And so you know, I think that when considering Cryptocurrency donations, like the vast majority of them are being transacted in Bitcoin followed by either in that order. However, when looking at all the coins, you know, what’s worth kind of thinking about is you know, imagine a prospective donor who you know may have, you know, picked up Dodge coin when it was valued at 0.0001, you know, sense and held onto it. And you know, now I think the last I checked it was like 26/27. And so you know what with regards to risk, I think it’s more helpful to assess like, you know what what’s the conversation that’s being had. You know, is someone approaching your organization with, you know, uh a donation was like, hey I like to contribute, you know, 100 $100,000 worth of dodge coin. You know, generally speaking, I would hope that, you know, a charity that is approached with that kind of um offer. You know, it’s okay, let’s, you know, let’s find an exchange that that will, you know, help us convert, you know that that amount of dodge coin, you know, into uh into U. S. Dollars to allow us to to accept it. And and so um, you know, I think it really depends on the audience. Um and so you know I think that’s what drove some of the early adoption where, you know, as Bitcoin started, you know, rising in price, you know, more offers of donations were emerging and you know, I think that you will see, um, you know, similarly with the old coins that are out there that, you know, definitely for folks who have gotten in early on some of the old coins and you know, um, it, I think it still remains to be seen which ones will, will take off. You know, we’ve already seen, you know, the emergency, you know, Bitcoin and ether. But you know, five years from now. You know, who, who knows, you know what, maybe up there. And so, um, what I have observed is that many of the exchanges are responding accordingly as well. So as as a, uh, all coins or other cryptocurrencies are taking off. You know, they get added to exchanges, which does make it easier and simpler for, um, for organizations to uh, to exchange and transact in that. So, um, you know, there, there have, there have been instances actually of folks donating, uh, you know, all queens, I think dodge coin, you know, definitely has a lot of fun stories about how, uh, how supporters have, uh, have donated their, um, their, their rapidly rising uh, currency.

[00:45:49.99] spk_1:
Yeah. Because you know, like you’re saying dodge coin, someone could have bought it for uh, tens of thousands of a penny. And at one point, I think it went up to like 60 cents or 65 cents in value. So if someone had spent like $100 or even a foul, all the more of 200 or 500 or $1000 buying millions of shares and then the price went up to 60 cents. You know, they’ve got, they’ve got a lot of money in dodge coin all of a sudden and if they then converted it to dollars Canadian or us, uh, they’ve got a lot of money potentially to give. And, and the, the book points out a lot of folks who are very, very generous with their, with their Cryptocurrency windfalls,

[00:46:34.98] spk_0:
Jason correct me if I’m getting the numbers wrong, but if something approximately where if you had, you know, invested $100 in ether at its launch, you’d have over a million dollars today for $2 million dollars today. Like it didn’t take a lot at the beginning. If you were really passionate about this project, you put a little bit of money in um, to suddenly have this astronomical wealth that would be almost impossible to generate in any other way in our society. And so it’s, it’s really what you end up getting is fairly ordinary people, you know, that came from ordinary means that that now have this wealth that, you know, they’re not interested in buying gold plated sneakers, you know, they want to create change and that’s where the nonprofit sector can really help them do that.

[00:47:23.18] spk_1:
And let’s stay with you and move to the organizational level Now. Let’s talk something about getting, getting buy in uh, in the book. You make the point that you’re not even sure the board should be approving this, they shouldn’t be involved. It’s more like, should we start accepting credit cards? You know? Uh, so it’s more um, asking for support rather than permission. But let’s talk about, you know, Ceo by in or maybe vice president of development by in uh, what are some of the reasons you might you as a crypto advocate in your organization? Might might start putting forward for why your organization should get into this. So

[00:49:16.07] spk_0:
the reason that I used when I was convincing my Ceo back in 2014 was I said, look, you know, it’s really what we can do is accept it, we can sell it immediately. There’s no fluctuation, there’s no currency risk, anything like that. And fundamentally that’s no different than accepting a stock. Like we already accept stocks and other securities. So if we do exactly the same treatment as we do with stocks, there’s really no risk to the organization and I think this day and age, there’s no brand risk, there’s, there’s no another stigma that used to exist around Bitcoin is really not there anymore. We’re seeing it adopted by not only charities, but major organizations and companies Microsoft, IBM, all kinds of different companies are heavily involved in cryptocurrencies. So I think that’s, that’s the key one is saying, okay, we already do this with another volatile asset on the stock market. Here’s another opportunity where we can essentially bring in A whole new set of young donors. And I think that’s probably my favorite argument for Cryptocurrency is most of the donors and most of that community are between the ages of 24 and 40. Um, and so if you’re really looking to bring on a whole new set of the younger generation of donors, this is a great way to do it. And you won’t be cannibalizing any of your other activities. You’ll have this whole new set of donors with no risk. Um, and for any organization that fundamentally says, hey, we want to be innovative. We want to be new here is a great way that you can do that. That is not only exciting and innovative, but it’s also a revenue driver. And so it’s pretty hard to say no to something where you say, okay, you know, we’re gonna, we’re gonna give this a try. It’s going to cost us essentially nothing to set up. We can set it up over the course of the week. There’s no risk and it might make us some money and bring in new donors to me. That’s an absolute hell, yes.

[00:49:56.87] spk_1:
Okay. There was like four or 5 very good reasons why, you know innovate, prepare for the future, expose yourself to do constituents. Uh, it’s becoming mainstream. There’s no stigma. Um, and and help you raise more money just in a different format. Um, let’s just make explicit. And is it is it your your recommendation that non profits would sell their their Cryptocurrency right away as you would with stock or what, what is your recommendation for? What to do with a crypto currency gift once you have received it,

[00:51:17.86] spk_0:
I wouldn’t recommend it. But that’s my risk tolerance. And so what’s really most important is to look at, like, what is the risk tolerance of your organization? You know, And I think, um, every organization should really sit down and say, okay, how much cash do we have on the balance sheet? You know, how much money do we have every year to play with? And what percentage of that Are we willing to put in a high risk investment? So maybe we decide that as an organization, we want 99% of our money that we raised to be there at the end of the year, and that’s totally fine. Um, but take that 1% and hold it in a Cryptocurrency and see what happens. Um, and say, look, this is a microscopic risk that we’re going to take for the potential upside of making a lot of money. Um, or maybe your organization might be a little more risk friendly. You say, look, we’re gonna we’re gonna have safe, secure investments or just keep our money in cash for 75% of what we bring in 10% we’re going to put in, you know, uh index funds with the stock market and the rest, we’re going to put in Cryptocurrency something a little bit higher risk, like I think really at the end of the day it’s not so much, you know, should you sell it or not, it’s how much of your portfolio are you putting in high risk versus low risk assets? And I think the thing to keep in mind this day and age is with inflation, where it is putting your money in cash is not safe, You’re losing money every year by holding that money in cash. So if you’re trying to maintain the amount of money that you have by the end of the year, you need to be doing something with it. So is that something high risk, low risk, what percentage is it? Um That’s up to the organization to decide. But I would really recommend that every organization actually take a critical look at what they’re doing with their money um and reserve at least a tiny portion of that to take a look at holding cryptocurrencies for the longer term.

[00:51:49.66] spk_1:
And the reason you say you’re losing money if you’re holding cash is because of inflation.

[00:51:53.89] spk_0:
Absolutely, yeah,

[00:51:55.76] spk_1:
Jason anything you want to add to the organizational policy.

[00:52:00.85] spk_2:
Yeah, I think from just looking over a trend lines, you know to the point that that and made about risk, it’s you know really aligning overall organizational strategy with what organizations looking to achieve and how you know their asset holdings maybe um may reflect that and that their risk tolerance and I think when looking at trends like it was as early as I believe it was 2014 at the time that Canada was looking at digital currency programs and you know, although that program at the time that it was called the mentorship program, you know didn’t proceed, you know uh

[00:52:32.83] spk_1:
I’m sorry Jason who would you say was looking

[00:53:11.45] spk_2:
at? I’m sorry the Canadian government or the Bank of Canada was looking at a program called the uh the mint chip program and that was really a Canadian digital currency that was being explored. But now there’s been a resurgence I think just in the past week, you know the G seven group of nations you know agreed upon, you know a set of standards to examine, you know digital currency. So I think when looking at, you know overall trends, you know digital currencies and cryptocurrencies are not if but it’s a when and you know for organizations are preparing for the future, strategically it’s it’s really you know do are by by participating in the ecosystems. Now you’re especially future proofing organization for that future which is going to come of, you know as governments are seriously looking at digital currencies that the same principles that govern you know, how do you treat you know, cryptocurrencies that this is all going in the digital direction and you know that much is evident. And so, um, it’s more of a timing consideration now. It’s, you know, would you like to do it now or later? It’s

[00:54:24.84] spk_1:
coming right. It’s it’s not, it’s not if, but when I think that’s a terrific place to wrap up. You know, there’s, there’s a lot more in the book. There are checklists for how you set this up at your organization. But I wanted to focus on the basics a person venturing into this because with the statistics that that I mentioned, so there’s still 87% of Americans are not involved in crypto and still 70% of Canadians are not involved in crypto. So I want to, I want to overcome that and then move to the organization level. And as I said, the book is a very good primer, lots of easy to understand analogies. The book is Bitcoin and the future of fundraising. A beginner’s guide to Cryptocurrency donations. The co authors are an Connolly at an underscore Connolly and Jason shim at Jason Shim and Jason, thank you very, very much.

[00:54:32.94] spk_0:
Thank you so much, appreciate it.

[00:54:34.68] spk_2:
Thanks tony

[00:55:08.54] spk_1:
pleasure thank you for sharing and and doing it in a simple way next week. Mission uncomfortable. That’s a working title with stew Swinford, that’s not a working name. He’ll he’ll stick if you missed any part of this week’s show, I Beseech You find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. Our creative producer is Claire Meyerhoff

[00:55:10.73] spk_2:
shows. Social media is by Susan Chavez. Marc Silverman

[00:55:14.50] spk_1:
is our web guy

[00:55:15.65] spk_2:
and this music is by scott. Stein.

[00:55:30.94] spk_1:
Thank you for that. Affirmation. Scotty You with me next week for nonprofit radio Big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for July 17, 2020: Mindfulness, Happiness, Well-Being Apps & Apps, Tools, Tactics

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Beth Kanter & Meico Whitlock: Mindfulness, Happiness, Well-Being Apps
From 20NTC, a survey of apps to help you increase resilience, work-life balance and calmness. My guests are Beth Kanter, master trainer, and Meico Whitlock, The Mindful Techie.

 

 

 

 

Meico Whitlock & Jason Shim: Apps, Tools, Tactics
More 20NTC panelists share their favorite resources for efficiency, raising more money and building stronger relationships. They’re Meico Whitlock, The Mindful Techie, and Jason Shim from Pathways to Education Canada.

 

 

 

 

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[00:01:08.14] spk_0:
hello and welcome tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host. Oh, I’m glad you’re with me. I’d suffer with UV itis if I saw that you missed today’s show. Mindfulness Happiness Well being APS from 20 and D. C. A survey of APS to help you increase resilience, work, life, balance and calmness. My guests are Beth Kanter, master trainer, and Miko Whitlock, the mindful techie. Also APS, tools, tactics Mawr 20 NTC Panelists share Their favorite resource is for efficiency. Raising more money and building stronger relationships. They’re Mico Whitlock again, the mindful techie and Jason Shim, from pathways to Education on Tony’s Take

[00:01:08.96] spk_2:
two.

[00:02:39.41] spk_0:
You’re Dismantling Racism Journey were sponsored by wegner-C.P.As guiding you beyond the numbers. Wegner-C.P.As dot com by Cougar Mountain Software Denali Fund. Is there complete accounting solution made for non profits tony-dot-M.A.-slash-Pursuant. Martin for a free 60 day trial and, by turn, to communications, PR and content for nonprofits, your story is their mission. Turn hyphen two dot ceo. Here is mindfulness happiness well being APs. Welcome to tony-martignetti non profit radio coverage of 20 NTC. That’s the 2020 non profit technology conference. Regrettably, the conference had to be canceled, but we are forging ahead virtually. We are sponsored at 20 NTC by Cougar Mountain Software. The Nolly Fund is there complete accounting solution made for non profits? Tony-dot-M.A.-slash-Pursuant Mountain for ah free 60 day trial. My guests now are Beth Kanter and Miko Whitlock. Beth is master trainer, speaker and author. Her latest book is The Happy Healthy, non profit co authored with Liza Sherman and Miko Whitlock, trainer on mindfulness work, Life balance and tech Distraction. And both are intend board members. Beth Miko for each of you. Welcome back. You’ve both been on multiple times. Welcome back.

[00:02:45.04] spk_1:
Thank you, tony. Happy to be here?

[00:02:46.70] spk_2:
Yeah. Thank you, tony. Thank for Fort. Thank you for fortune. Non.

[00:03:21.05] spk_0:
Absolutely. I’m glad to do it. I’m glad we could get the three of us together. And good to know that you are each well and safe mico in Maryland and Beth in California, but continue to be safe. You’re 20. NTC Workshop is mindfulness, happiness and well being. There’s an app for that, Miko, Uh, technology is a double edged sword. You’re the mindful techie. Um, this thing can be enormously frustrating, distracting, But there’s another side to it.

[00:03:59.97] spk_1:
Absolutely. So I think of technology as a tool. So you think of a hammer? Ah, hammer could be something that could be used to destroy. We can also be something to use. Teoh build something to create something. And technology, particularly APS that we’re talking about are very similar. So APs and technology are necessarily a replacement for social interaction of some of the things that we do in person. But it certainly goes a long way toward facilitating those things, particularly in context. You might have, um, some kind of disability, for example. We talk about long distance relationships. All of those are ways in which technology can be an asset, not a deficit for us.

[00:04:05.44] spk_0:
Okay. Okay. So we’re looking at the positive side today. Um, do you want to just start getting up? Do we have different categories of APS for mindfulness happiness and well being? Or we didn’t have glommed together. What?

[00:04:31.46] spk_1:
So I will start with just what I think is sort of the primary of the foundation. And I’m sure Bath will agree that maybe Beth can sort of rattle off some of the other categories as I’m going through this. But we start with the internal apse. So often times we have this discussion. It’s all about the external APS meeting, the things that you can download from an apple store or things. You’re going down from a website. But we have an internal app in the form of my opponents. For example, the breath meditation. All those are things that don’t require us to pay for anything. Things that don’t require us to pay an extra luggage fee when we travel because we have those things within us internally. And so we start with help people to understand what are your internal applications and how do you actually access those?

[00:05:08.24] spk_0:
Okay, Internal apse?

[00:05:10.54] spk_2:
Yes. And I think toe at building what Miko was saying. I think the most important one is how is your positive out outlook on things and trying? I mean, it’s unimaginable what were going on. But you can also you’re in control of your thoughts so you can try to think about positive things. Um, like, Ah, what? Where’s the blessing in this? Uh, take a look at some of the creativity that’s happening. Um, think about what? You’re grateful for, um, for me. I just adopted this in your dog. I probably would have done that, so I’m very grateful for that.

[00:05:59.84] spk_1:
Absolutely. And the one of the single most important things. People looking for a way to start with the internal apse. It’s just taking one deep breath. You know, when you find yourself rattled, you find yourself overwhelmed taking an opportunity to cause and to just take one deep breath that is actually mindfulness. Oftentimes, we think that we have to engage in Oklahoma session. That’s 30 minutes longer. You have to have a yoga mat. Have to have the right pants. None of those things are necessary for you to actually put yourself in that unmindful state in a more holistic and healthy state.

[00:06:15.79] spk_0:
Okay, just a single breath.

[00:06:17.65] spk_1:
A single breath

[00:06:18.84] spk_0:
doesn’t get any simpler. Start there. Yeah, because you want to share something that you’re grateful for. Please.

[00:07:22.55] spk_1:
I’m actually grateful for my mindfulness practice has been one of the things that actually help me to stay center during this time. That we’re in is one of the things that I used to make sure that when I’m using technology, you know, social media email, etcetera, that I’m actually using it in a way that actually advances my intentions for my work and how I want to show up on. And it allows me to actually be able to support people who are legitimately experiencing fear and anxiety and anxiousness during times like these. So I’m actually grateful to have the mindfulness practice in the half APs, for example, Like the inside timer, which I use this morning. It’s a timer app that allows you to, um, set a timer for your meditation or for the type of mindless practice their courses you’re able to connect with community of folks who are also engaged in similar practices on gives you a little time, different options at the end, what your practice has concluded. So that’s the way that I’m marrying. Um, what I’m grateful for in this moment with actually a positive use of technology.

[00:07:30.02] spk_0:
Yeah. What’s the name of that again? Fight timer in sight timer. Okay.

[00:07:48.04] spk_2:
And it can also I’ve been doing with a lot of my teams. We’ve been actually using that to start our meetings with a moment of silence. Just so everyone gets censured and we can focus on you know, the work at hand versus what’s going on outside are locked down areas.

[00:07:53.74] spk_0:
If you have an app that Oh, are we ready? Should we do it? I don’t want I don’t want to rush through the internal personal.

[00:08:00.72] spk_2:
Let’s let’s go, Teoh Weight

[00:08:03.58] spk_1:
categories. I can just ride out the categories and they may be back in China. What? She has it. That’s OK.

[00:08:30.24] spk_2:
Sure. I was just gonna go with our presentation, like health, health and fitness. And I’m Sam, uh, this happen, which is Fitbit. It’s also in your phone measures your steps, get you walking. And I’m really grateful that we can still go outside walk and I’ve been doing actually virtual walks with face time with folks and even zoom like we’re on now. Having walking for years.

[00:08:45.07] spk_0:
You’ve been doing walking meetings for a long time. Seven years? Yeah. You doing meetings? Walking view? Was that? Do you tell me you demand? Do you insist on walking meetings? Well, you still you’re

[00:08:45.84] spk_2:
never, never, never demanded because we also I call them strolling meetings now because not everybody you know is come walk. Some people stroll, and now some people Canada walk. So it’s, It’s it’s Ah, optional. But one fun thing is to actually get get Zoom on your phone and dio have everyone walk around the neighborhood. You’ll do that. Walk. Do that walking meeting. Get that exercise. The exercise and fresh air is important.

[00:09:51.78] spk_0:
It’s time for a break wegner-C.P.As paycheck protection program. Loan forgiveness has settled down. There haven’t been changes for several weeks now. Wegner has the info. Their latest free webinar explains the state of forgiveness. What’s forgivable? What documentation do you need? How to work with your lender? Goto wegner-C.P.As dot com Click Resource is and recorded events Now back to mindfulness happiness Well being apse with Beth Kanter and Mico Whitlock Best. I think the dog you just adopted was in the window. He no longer. But

[00:09:57.75] spk_2:
you saw

[00:09:58.65] spk_0:
it was in the night. He was looked like he was sitting on the window frame. He was looking out at the right. The bright sunshine outside.

[00:10:03.87] spk_2:
Yeah, there’s lots of squirrels in our backyards.

[00:10:07.76] spk_0:
You gotta give us another one before we go back to Mico, please.

[00:10:32.07] spk_2:
You Okay, So another one that’s important with health and fitness is to get enough sleep. I don’t. You know, some I’ve had plague induced insomnia. Ah, but you know, getting sleep helps your immune system and helps you focus. It helps you with your fuse. You know, you can have kids in the background. I have a college dormitory here whenever you

[00:10:33.04] spk_0:
have a life while you have

[00:10:34.98] spk_2:
a life. Yes. Right. So night shift. Um, it helps you adjust the light on your phones.

[00:10:39.27] spk_0:
Night shift on a phone. That’s a key. Yes. Yes.

[00:10:41.60] spk_2:
And don’t use your phone as an alarm clock and shut off the phone and electronics two hours before Ben. That’ll helplessly.

[00:10:48.24] spk_0:
Uh, okay. Why not? Why not use the phone as an alarm clock?

[00:10:52.81] spk_2:
Well, because you’re then looking at it. You’re looking at that bright light, and that’s what goes into your brain. And that’s what disrupt your circadian rhythms in your melatonin and the onset of sleep. And you don’t get his good night’s sleep. And we need to have we need to arrest for immune systems and for our own. Well, me?

[00:11:08.72] spk_0:
Yeah, definitely. Sleep is critical for health. Right? But if I have night shift on, does that not protect me when I set my alarm on my phone.

[00:11:33.68] spk_2:
Well, what it does, is it It makes the light on your phone warmer or less Kelvin’s, that a sunny day. It’s not scientifically proven that it doesn’t disrupt. There’s no science behind that. They say it does they? It’s a hypothesis, but I think it’s, you know, it’s a great app if you have to. Maybe a couple hours before bedtime and you’re working making a warmer light,

[00:11:40.88] spk_0:
right? Oh, night shift. Yeah, I was talking about the using of the alarm with night shift done, but

[00:11:52.54] spk_2:
well that if you use your alarm before bed, then you might be tempted to go and look at other things on your phone. You know, some people like me had poor impulse control, so I think the iPhone out of my bedroom. And I just heard I don’t get a look at stuff at least two hours before bed.

[00:12:27.54] spk_1:
And for me, it’s the impulse control has done it issues. So I actually do use my phone as an alarm clock. And so I used the feature called Do Not Disturb where essentially between nine and 9 a.m. Nine p. M. And 10 a.m. my notifications air silenced so that I’m my sleep in my morning routine aren’t disrupted by what’s happening. Now, if you’re like Beth and you have an impulse control issue and it’s getting in the way of your sleep getting the

[00:12:31.76] spk_2:
way label that you

[00:12:35.51] spk_1:
want to get a real alarm clock and charge it outside of your room or get some get the

[00:12:39.95] spk_2:
smart. You know, I have that. I have the moonlight won that wakes you up to moon beings, and I also used Do not disturb, but I still keep the phone in another room.

[00:12:47.34] spk_0:
Yeah, okay. All right. Uh, all right, we’ve established that Beth has issues.

[00:12:52.37] spk_2:
No, no, I’ve overcome them

[00:12:55.94] spk_1:
aps mindfully in order to help her with that.

[00:12:59.91] spk_0:
You used to tell me about, uh, you were obsessive with checking email. I think this was a couple of years ago. A couple interviews ago. You’re obsessed about checking email assumes you woke up.

[00:13:09.24] spk_2:
Yeah, I got over. That was a member of that, But that was part of, like, my own bad behaviors. And what I was seeing other people kind of led to the writing of the book.

[00:13:19.24] spk_0:
Okay, You’re undisciplined at the time. But you’ve recovered.

[00:13:22.74] spk_2:
Yes, because I felt the impact of being undisciplined, which was, you know, distraction, crankiness. And, you know, I didn’t get stuff done as much as I could. I would never have been able to write for books if I hadn’t started to, you know, use some of these techniques over the last seven years or so. OK?

[00:13:57.35] spk_1:
And I think the interesting thing about what I said is that the fact that many of us many more of us are actually forced to work virtually now we’re gonna have to contend with exactly what Beth is talking about. And I think it’s a beautiful thing that we have. Um we were able to put the other this session where we’ve actually, you know, going out and found these different Absolutely help you with that. And then, of course, you have the best book which provides Resource is so, um you know, fortunately for the folks now, they actually have a resource, whereas back, you know and her colleague had to figure this out on their own.

[00:14:11.64] spk_0:
Happy, healthy

[00:14:59.24] spk_2:
people say I will say though I would be totally transparent and honest. I’m a human and sometimes you know, you fall off the wagon and I must say we’ve been on in the house for a month because we started getting messaging about all the tech companies closed down. They did it before the government told them to. And there’s a lot of messaging going around here in the hot spot. You know, dunk a wild if you’re over a certain age or if you have immune issues. So so that did increase my anxiety bit. Um, and I And when my anxiety increases, I start to fall back into some of these bad habits that start to perpetuate anxiety. And I did that for a couple of days. And then I said, Get the pause button, stop and see what you’re doing stuff. Pull out all your tools and, you know, get yourself together.

[00:15:06.22] spk_0:
Alright. Self awareness. Self awareness is key. Yes, it’s an important point. Yeah. Bet they also see, uh, container of wipes in your background to just

[00:15:10.49] spk_2:
ugo you see,

[00:15:23.34] spk_0:
There it is. Yeah. Um, I’ve been looking at a lot of backgrounds recently. Doing 20 years, some of these, um there. This is interesting. What? What people choose for their background. You have Japanese.

[00:15:27.94] spk_2:
You see my pain collection, right? Next wipes are my fountain pen collection

[00:15:30.91] spk_0:
collection. I see them in a dark, dark wood

[00:15:39.44] spk_2:
k on my writing box. But that’s part of my morning routine is to write inspirational quotes and calligraphy. Alright. What? And I won’t be able to do that if I have my If I hadn’t turned my alerts off and and use Do not disturb

[00:15:45.44] spk_0:
and someone plays the cello. Is that a cello or bass?

[00:15:50.21] spk_2:
Yes, that’s my husband. And you could probably see Casey the piano. No, you can’t, but yeah, it’s a musical family to that helps to music. Even if you just use your phone, Just listen to, like, classical music or jazz, whatever. Whatever you can to

[00:16:03.88] spk_0:
Mikko, you don’t want to see your home.

[00:16:19.59] spk_1:
Well, this is my home. This is I call it the Sanctuary. And so this is one of the ways that I mentally make a shift and actually prepare for my day. And so, um, I actually started you mature coming on the virtual background that I have actually started to use that as a way to having conversations like this. People who are feeling anxious or overwhelmed to say like Hey, like, let’s have something fun to sort of take you out of your immediate state of panic or in gaiety and once ready, let’s do that. Let’s figure out how we can move forward together with this product that we have that or that we’re talking about. Um, it’s a good ice breaker. It’s a great conversation starter. And, like Beth said about starting your meeting with the moment of silence. This is not really a moment of science, but it’s a good way to sort of break the tension in the room to get the meeting started,

[00:16:50.64] spk_2:
you know, and also looking at me coz unloved what you had yesterday your beach. But this one in the mountains, it’s making me think of one of the apse that we were recommending called calm, which actually takes you into a place of nature. And you hear the birds, you hear the ocean and you know, and it can help you do, Ah, three minute technique that can help reduce anxiety, which is just a mental vacation. And, you know, more and more we’re going to be working at home, ever gonna have back to back virtual meetings, and I think we’re gonna have, like, meeting virtual meeting fatigue. And so I think, between meetings, if you could take that three minute vacation like open up calm the calm app, it’s also a webpage. And just like, listen, you know, pretend you’re walking outside the national parks now are live streaming hikes or even go for Mitt. You know, a quick virtual Nate nature walk between innings

[00:17:38.14] spk_0:
Beth is the app spelled like the word CLM? Yes, Yes. Okay, okay. We just have a couple minutes left. Let’s Is there another category of ah of app? Mico?

[00:19:52.54] spk_1:
Yes, eso. Let’s talk about something we haven’t talked about yet. So it’s like about connectivity and relationships. Eso there two things that I want to talk about here in terms of maintaining a sustaining connections, particularly since we’re spending so much time at a distance. Right? So the 1st 1 is called fabric spelled f A B R I Q. And this is an app for the iPhone for your android device that allows you to intentionally prioritize your most important relationships. So, for me, the way I will use this app is since I don’t live near my family. I live in a different state. I want to make sure that I’m maintaining those close connections. And so this app allows me to identify who those folks are. And then it gives me were periodic reminders about Have you checked in with this person? Gives me an option toe, take notes to collect my reflections. And so it’s a really good way to prompt yourself. Admit all the things that are happening to make sure that you’re checking in on the folks that are most important to you. Um, another app that similar to this is called the Five Love Languages at is called Love Nudge and is available for Apple and Enjoy. And it’s based on the five love languages framework developed by Gareth Happen. The most folks know this framework in the context of romantic relationships, but it actually applies to just any type of relationship in general, in terms of how we communicate, how we like to receive and give love, how I like to Rio receive and give I’m communication, so this particular app allows you to identify your love language, identify the love language of your partner or your colleague or whoever that might be in connection with. And then it gives you nudges throughout the week on how you actually can connect with that person using their love language. So, for example, if, um, if my partner likes to receive words of affirmation, I might be prompted toe leave a post that saying I love you on the refrigerator, for example, in a way that I’m connecting with that person. Does the weights toe really help you toe? Um, really make sure you’re nurturing the the most important relationships for you so that Greek and the five love languages app would be to that. I would recommend from this category around sustaining and nurturing and strengthening connectivity and relationships.

[00:20:50.69] spk_2:
And I would build on what Miko was saying on and talk about it from the perspective of the workplace. Well, being in the workplace is important to have this connective it Ian. Good relationships. It’s gonna be harder at a distance to do that. Um, so so one app is called Know your team, and it helps you build trust and relationships with your team. There’s assessments. There’s lots of tips for one on one check ins icebreakers and check ins for meetings. So you can. And I think I’ve seen a lot of these used over. You know, I’ve been working virtually from, like, 30 years. So a lot of these techniques really can work to help us maintain that human connection and relationship and trust in the workplace. And I think we’re gonna need that as we move forward to rebuild and move on.

[00:20:57.15] spk_1:
No more. The doughnut about is another one. That’s really interesting in this regard. So what?

[00:20:58.76] spk_0:
They again? What’s the name?

[00:21:15.83] spk_1:
Don’t at the pot. We’re going it specifically for slack. And so it’s about that randomly Paris people up for coffee dates. And so obviously, we’re sort of limiting the number in person interactions now. But we could do that to prompt people to have virtual, um, coffee dates or virtual doughnuts or virtual happy

[00:21:22.76] spk_0:
hours. Okay. Beth showing her coffee mug.

[00:21:25.99] spk_2:
Yeah, it’s Stuart. It’s too early for happy hour.

[00:21:36.84] spk_0:
All right, Beth, I’m gonna let you take us out because Miko, give us the intro. We just have a minute or so on the inspiration.

[00:22:51.49] spk_2:
Sure. Some inspiration, cause my good colleague John Heightened whose whose past, but wrote the book Donor Care Here. He did interview with Me about self care, but he also wrote about his self care techniques while he was facing his horrible battle with cancer. And one question he asked himself every day was, What rainbow am I gonna eat? And, of course, if you Google that it refers to eating healthy vegetables, a rainbow of fruits and vegetables in terms of colors. Chris, of course, having cast radio, eat healthy foods. But I thought thinking of it, There’s lots of rain bows out there in our neighborhood. Parents with the kids are drawing pictures of rainbows with colored chalk on the sidewalk. So when other families passed by there trying to find the rainbows, so we all need to look at the Rainbow’s at the end of this, it’s going to be the most horrible thing in the that we’ve ever experienced. That’s probably coming, but after that I see lots of signaling around some of the creativity and the kindness and the mutual aid and the dismantling of oppressive symptom systems in our lives that are happening, and I truly believe we won’t come back the same. But we’re gonna come back better and different and better. So we have to keep every day. Look for a blessing. Look for a rainbow. Look for gratitude. Um and dont adult well, in the darkness.

[00:25:24.34] spk_0:
Yeah, we will. We will. We will emerge. All right, I like that. Thank you very much. Beth. That’s Beth Kanter, Master trainer, speaker and author. Her latest book, The Happy Healthy non profit and Miko Whitlock, trainer on mindfulness work about work, life balance and tech Distraction. He’s ah, is the mindful techie. Thank you very much. Thank you for being with tony-martignetti non profit radio coverage of 20 NTC. Thanks so much. We need to take a break. Cougar Mountain software, Their accounting product Denali is built for non profits from the ground up. So you get an application that supports the way you work that has the features you need and that exemplary support that understands you. They have a free 60 day trial on the listener landing page at slash Cougar Mountain. Now time for Tony’s Take two. You’re dismantling racism journey. That’s our newest special episode, and it’s now out on video. You will have a long journey. So start with this single step. My guest is pretty itchy Shaw, president and CEO of Flourished Talent Management Solutions. Starting where you are with your people, your culture and your leadership. How do you gather data about racist structures right under your nose? Who do you invite to the conversation? She helps you see the way forward. The video is on my YouTube channel in the racism and White privilege playlist. Check it out. That is Tony’s Take two. Now it’s time for APS Tools tactics with Mikko Whitlock again and Jason Shim. Welcome to tony-martignetti non profit radio coverage of 20 and TC 2020. Non profit Technology Conference. We’re sponsored at 20 NTC by Cougar Mountain Software. My guests now are Mico Whitlock and Jason Shim. Miko is trainer on mindfulness work, Life balance and tech Distraction at mindful Techie. He’s also a member of the Intend Board, and Jason Shim is director of digital strategy at Pathways to Education Canada. Jason is the chair of the and 10 board of directors. Miko Jason, Welcome very much. Welcome to the show.

[00:25:27.74] spk_1:
Thank you for having us.

[00:25:28.91] spk_3:
Thanks for having us.

[00:25:41.44] spk_0:
Pleasure. Yes. Pleasure. And I’m glad to know that you reach well and safe. Jason in Toronto and Miko in Maryland outside d. C. Good to know that everybody’s well shut out. Jason’s background for those who cannot are not seeing the video. Jason is on the bridge of the Enterprise. But not the classic, not the one I know. I mean, I know the movies. I know the TV best because that’s what I grew up with. But which version of the enterprise are you? Bridge. Are you on, Jason?

[00:25:59.57] spk_3:
This would be the one from the next generation. So, uh uh, 1701 D

[00:26:36.64] spk_0:
last image of it. He knows the ship designation. Excellent. Alright. And Nico is where I saw him last week. Uh, beautiful of forest mountains and a lake in the valley. Yes. The Blue Lake? Yes, my backyard. Your backyard just outside Washington. He’s got private lake. Um, okay, you’re 20. NTC Topic is APS, tools and tactics to be a non profit Olympian. Amico, let’s start with you. What? Uh, you just you guys have Ah, You do have some basic resources that are accessible and easy to use and are gonna increase productivity.

[00:26:53.96] spk_1:
Exactly. So it’s actually based on an idea that Jason had around the Olympics. And I know Jason. You want Explain the idea and Tyler connects.

[00:26:59.18] spk_0:
Okay, Jason?

[00:27:28.64] spk_3:
Yeah. So the Olympic motto is Ah, faster, higher, stronger. And, you know, there’s always ah, ton of tools that were always coming across. And I think one of the challenges is trying to make it really easy to categorize them. And so the Olympic model came to mind. So things that will help you and organization go faster, things that will help you raise higher revenues and things that will help you build stronger relationships. So generally, if any of the tools conf it and to any of those three buckets, then that also fits very well for non profit usage.

[00:27:34.74] spk_0:
Okay, so why don’t you Don’t you start us off. You want toe, start with faster, and you’ve got Ah, a couple of laps or resource is for us.

[00:28:00.54] spk_3:
Yeah, So I I know. Kick it off with, you know, just talking a bit about some of the automation tools eso speaking to faster. You know, I’m a big fan of Ah, uh, piece of software called Toby eso. Toby is, uh, a chrome extension that you can install that will make your bookmarks very easy to access. So, you know, if you go about your day to day, you may open the same pages every morning. But instead of having to open them all manually or taking them into the oil buyer Toby will live each a group of Marx together. Second, press one button and open your five news pages that you open every morning. It’ll load it all in the background. You just browse the tabs very quickly.

[00:28:24.46] spk_0:
Okay? Is that t o B y

[00:28:27.04] spk_3:
yet? That’s T O B Y.

[00:28:28.59] spk_0:
Okay. Cool for a for, uh, grouping your bookmarks, OK? Yeah. You got another one for us?

[00:29:24.35] spk_3:
Yeah. Another tool that all share is around automation. So I’m a big fan of automation. Is that anything that you can clearly defined in a step by step kind of way you can probably out of me. So my my favorite right now is the Xabier eso. Is that a p i e r ah? And we use it quite extensively. It has over 1500 different types of integrations so specifically Well, how we use it in our organization is for revealing information into slack. So Let’s say if a donation comes in, um, that it will really a notification immediately into shared slack channel for letter staff. Know that one has come in. So you don’t have to wait for a report to be generated every week or every day that you know, the moment that comes in that you know, people are notified and you can respond quickly to folks to let them know that. Hey, you know, thank you so much for making a contribution. We really value it. And we’ve seen some great results. So, you know, the moment that someone donates, you know, weaken within five minutes, be emailing them to give him a very personal thank you.

[00:29:38.24] spk_0:
Justin isn’t, say Pierre very robust to him. You can define your own tasks. Yeah, I think you should code your own, but you want to be a coder to do it.

[00:29:47.24] spk_3:
Now you can You can drag and drop in remix everything and it’s ah, it’s a great for folks who may not have, you know, it kind of coding background or even to maybe too technical. But if you are technical, there is a lot of capability that you can integrate into it. So it’s It’s great for people of all backgrounds.

[00:30:06.84] spk_0:
We go if you got anything in ah, in working faster before we before we go to revenue generators.

[00:30:56.01] spk_1:
Well, in terms of the fast Buck and I would focus more on productivity. And so there are two things that I want to set. Some tools I recommend. The first is around calendar ring and meetings. We recognize that when we look in the aggregate at hour work weeks, we spend so much time in meetings. But one of these we don’t account for the amount of time you actually spend scheduling meetings. So for folks that have spent a lot of time scheduling one on one meetings, and now a lot of us are working virtually using things like Zoom. One of my favorite plug ins is for Google Calendar and for Outlook calendar. So it essentially allows you with the click of one button to schedule a zoom meeting and to invite people to it. So right now, if you’re not using this plug in and you want to schedule a zoom meeting, you have to create the zoo meeting. Forgot what time is gonna be have to give the link copy and paste it, then send it to the people that are going to be a part of the meeting with this plug in. Essentially, create a calendar invite like you would for a normal meeting. And you you press the, you know, turn us into a zoo meeting. But most unplugging is installed, and then the Zumwinkel automatically generated. You just pop in the folks who want to invite and you send off the invite and that saves you a tremendous amount of time. If you’re scheduling a lot of zoom meetings,

[00:31:32.24] spk_0:
is there any is there not a plugging for I, Cal, those of us in the apple using the apple calendar? Now

[00:31:43.76] spk_1:
perhaps there is. But I’m only familiar with Google and and four for Outlook. So for the aikau folks, you about this research to see if there’s anything for them, but definitely for Google and for for outlook.

[00:31:48.29] spk_0:
Okay, and what’s it? What’s it called? That we look for?

[00:31:50.90] spk_1:
Just called the zoom calendar plug

[00:31:53.53] spk_0:
in. Okay. Yes, And the three of us had enough trouble, uh, be creating meetings. But one of you would get the invitation that came from my Cal After you create a after you create a creative meeting and then zoom then answered the aikau, one of you would get the invitation, the other would not. And then I Then I just ended up copying and pasting another standard email, and it worked. But yes, I have my own frustrations around. Ah, Zoom and Aikau working together. Guys, you got another one for for calendar ring.

[00:32:36.34] spk_1:
I do. So if you schedule a lot of one on one meetings, there’s two sets of souls that competitors and you can use either one if use both. One is called acuity scheduling. So a C u I t. Y scheduling. And the 2nd 1 is called commonly, um, c l E N D. Why, captain,

[00:32:45.00] spk_0:
tellingly right? E N d l Y

[00:32:55.39] spk_1:
el y yes. Yeah. So acuity scheduling and Calvin Lee. And what both of these tools allow you to do is to save the time, save yourself time, going back and forth, and I figure out when they get time to meet, right? So how many times do you spend time trying to figure out when to meet with someone, and especially just a brief meeting you could actually spend more time trying to schedule a meeting. Then you actually you actually talking to the person, right?

[00:33:10.00] spk_0:
That can be so. These

[00:33:51.91] spk_1:
tools both of these tools allow you to with Google Calendar, Uh, and with outlook to share your calendar in your availability and allow the person to essentially you send Emily, they see your counter. They could select the time the invite goes on your calendar. It goes on their calendar. And if you have a plug in like resume install forgot by your security scheduling with zoom, a zoom link is automatically generated. It goes in your calendar goes on their calendar. And if you want to set up reminders to automatically go out for yourself for them, those things were set up. But you essentially save yourself that back and forth. It just takes you five seconds to send in the link and then you’re done is in their court. It takes, um, you know what, five minutes or less to pick a time and get on your calendar and you’ve gotten back. Um, you know that time that you feel otherwise spent going back fourth, the e mail or by phone kind of figure out when works for you.

[00:34:44.24] spk_0:
Yeah. Yeah. You have to think about the time. The aggregate time you spend setting up meetings. I mean, I don’t It can’t be done in fewer than two emails each. And that’s I think that’s an outlier that’s at the low end, you know? And then a minute the meeting cancels, then your back to it again, uh, again, at least another four, but more likely six or six or eight between the two people and then and then And then, uh, maybe it doesn’t. It certainly doesn’t increase exponentially, but it increases considerably when you bring in 1/3 or fourth people. Fourth person trying trying to flight four people trying to schedule together. Yes, I think that’s at least partly at least 10 emails. Uh, you know, between everybody 10 and again, I’m not 10. Could be low, depending on, you know. And now we’re scheduling so many more meetings. So,

[00:34:53.79] spk_1:
yes. So So both of those sets of fools, I recommend to the streamline the process and get back a little bit of time.

[00:35:44.19] spk_0:
Talk about being mindful. Rightful of the time you spend scheduling meetings. Yes, a start time for our last break turn to communications relationships. The world runs on them. We know this turn to is led by former journalists so that you get help building relationships with journalists. Those relationships will help you when you need to be heard so that people know you’re a thought leader in your field and they specialize in working with nonprofits. They’re at turn hyphen two dot ceo, we’ve got but loads more time for APS tools tactics from 20 NTC. Okay, you got one for revenue. And before we go back to Jason, you want kickoff revenue?

[00:36:42.94] spk_1:
Yeah, so I’ll shift over to texting. And so one of my one of the tools I use is called text awful on t e t e x t i f u l text. Awful. And essentially, what it allows you to do is it allows you to, um, do email opt ins via text message. So say, for example, this were presentation and you want to give people access to the recording After this prison condition, you could say OK, text, you know, non profit Olympians should this number, and we’re gonna add you to the list and When the videos ready, we’re gonna send it to you. That is one efficient way to capture email addresses for large events. Large gatherings. I do it at my workshops. So if you want the slides, text this number. If you want to stay in contact text, you know little on purpose toe this number and you’ll be added to the list on the next message on update you’ll work. You received that. And so if you tie that into your fundraising efforts, you could see how that could be a great way to identify prospects and then be able to follow with them about actually working with the donating to your organization.

[00:36:54.93] spk_0:
Awesome. Okay, thank you. Text if all Jason, how about you on the revenue side?

[00:38:32.32] spk_3:
Yeah. So one of my favorite tools is ah, the judge. So that’s the I. D. Why a r d dot com and what it is this ah chrome extension that you can install that allows you to easily record videos s so they could be videos of yourself as an individual. Or you can record your desktop or your desktop with a little circle in the corner with you can in a reading. Ah, and how organization has used it is more around the stewardship side to show people the impact of their donations. Eso because I work with an organization that serves youth believing a low income communities across the country but we’re able to do is they were able to record very personalized thank you, um, to our donors using this software. So what we’ll actually do is, you know, to get folks attention because everyone’s getting tons of email in their inbox that the thumbnail will actually be an animation of someone holding up a sign that says the person’s name. So you would get something like the sign would actually say, Thank you, tony. And it’s actually written. It’s not automated, and then you click play, and then you know, the recipient would Here, you know, high tony, thank you so much for making a donation to pathways. Education Canada. You’re making an impact in the lives of people like myself in achieving our dreams, And the impact that it’s had is that this goes into the higher revenues. But you know it. It spills over a bit into the stronger relationships part as well, because it’s um, it’s very much. Ah ah. An individualized, personalized message that cuts through. You know, you’re the general kind of stuff that people normally get in their day to day inbox, and it really helps connect our supporters of more directly with with, uh, with the cause.

[00:38:57.62] spk_0:
Okay. Cool video. All right, eyes there. Another one around the revenue side. Anything else? No.

[00:38:58.52] spk_1:
You want to mention Bun bun Juro, which is similar to video

[00:39:07.87] spk_3:
Bob on joyless. Quelle is another video platform. That is Ah. Ah, quite helpful. Similar. That is also that you can easily create a video. So as be oh, and J o r o b for banjo.

[00:39:22.12] spk_0:
Okay. Thank you. Um, all right. So, uh, our third category was stronger relationships. You got something there, Jason?

[00:40:16.39] spk_3:
So ah, flipping back onto the texting side. Twilio has many different kind of tools, their offers, and so near twilio studio is something that has helped us connect with folks in that it allows us Teoh quite easily create. And, um, whether you want to create your own, like, interactive voice response, um, or if you want to create a more complex tree for you know, someone texts into a number that you can also take them through various paths. Where to learn more about your organization. The other way that we’ve used 12 you as well is for sending out text messages generally without with updates. Eso We’ve used the TWILIO platform to send out text messages to our students directly in order to remind them that events are going on S o. You know, that’s super helpful in terms of just being there. And you know, those kind of nudges. It’s similar to what we do in person, but it’s also using the tool to extend that reach and being like, Hey, just nudge, um, that this event is going on tomorrow on that really helps improve our attendance treats at events A ZX Well,

[00:40:42.67] spk_0:
because you have something in the relationship side.

[00:41:41.55] spk_1:
Yes, I have two sets of tools that are related to how we use social media, so we know that now more than ever, our social connections are really important and social media, you know, while it has some of this downsize, it also could be a powerful way toe keep us connected, particularly if we’re at a distance right. But one of things that we find that happens is we can go down the rabbit hole of sort of losing focus on why we’re on the platforms to begin with. And so the first floor wegner recommended For folks who are using Facebook on the best top, there’s a plug in called, um Facebook news feed. Eradicate ER that you can install for your browser. And essentially, what that allows you to do is to replace the news feet when you log into Facebook with the quote. And so what’s the reason behind us? Well, many of us have had this challenge will be Log into Facebook. You wanna wish someone Happy birthday? You want response a message. You want to comment in a group? Or do some of the activities actually connected to you to someone and you find yourself 45 minutes later in this rabbit hole of watching cat videos, a cute puppies running around or watching the you know, whatever the latest news thing is right on. One of the reasons for that is that you get caught up in the sort of the newness of with in your news feed, so this particular plug in allows you to replace the new seat with a quote, and it makes it more likely that you will be able to remember to pause to reflect and actually remember what your primary intention was when you log into Facebook to begin with. So again, that one is Facebook news feed eradicate er specifically for the desktop version of Facebook and for folks who are using Facebook to the browser way.

[00:42:18.14] spk_0:
Just, uh, we just have about a minute left. So this last one you’re gonna do, um, do it concisely, please.

[00:42:26.00] spk_1:
All right, so for Instagram, YouTube and Facebook for the mobile versions, essentially, what we have are each of these has settings that allows you to monitor your usage to set Ah, a timer or just that reminders on how much you’re using. You’re using those particular applications so that you want spending all your time on those, but you’re actually able toe sustained connections. You know, uh, get worked on and live your life. So check out the settings for those If you’re using those on the mobile version, if you want to get a better handle on how you spend your time on this for us,

[00:43:14.02] spk_0:
okay? We’re gonna leave there by my count will be ticked off. You You ticked off. 10 10 Different resource is in, like, under 20 minutes. So thank you. Very efficient. Very mindful. Very efficient. Very productive. Enormously als three. So thank you that they are. Ah Mika Whitlock, trainer on mindfulness work, Life balance and tech Distractions at Mindful Techie and Jason Shim, director of digital strategy at Pathways to Education Canada thanks to each of you Very much. Thank you, Nico. Thank you, Jason. Thank you.

[00:43:33.30] spk_3:
Thanks for having us

[00:44:41.18] spk_0:
pleasure. Next week, Gene Takagi returns with joining forces M o use to mergers. If you missed any part of today’s show, I beseech you, find it on tony-martignetti dot com were sponsored by wegner-C.P.As guiding you beyond the numbers wegner-C.P.As dot com by Cougar Mountain Software Denali Fund. Is there complete accounting solution made for non profits tony-dot-M.A.-slash-Pursuant Mountain for a free 60 day trial And by turn, to communications, PR and content for non profits. Your story is their mission. Turn hyphen two dot ceo. Our creative producer is clear. Meyerhoff Sam Liebowitz managed stream shows social media is by Susan Chavez. Mark Silverman is our rep guy on this music is by Scott Stein Way next week for non profit radio Big non profit ideas for the other 95% Go out and be great

Nonprofit Radio for August 11, 2017: Master Google AdWords & Master Your Decision Making

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You make hundreds of decisions a day: some simple and some complex. What’s the science and art behind making good ones? You’ll learn how to pare down choices and ask yourself good questions. Karin Hedetniemi and Jayme Nelson are from the Inside Education Society of Alberta. This is also from 16NTC and the August 12, 2016 show. It’s 16NTC Canada Day!

 

 

 


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Durney hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d come down with trapani mitosis if you infected me with the idea that you missed today’s show master google adwords google has ten thousand dollars of free advertising for you each month. Are you taking advantage? Learn about the program and how to plan your campaign also find the best search terms to bid on and stay on track as adwords evolves the twenty sixteen non-profit technology conference i talked to jason shim at pathways to education canada and mark coleman of evergreen digital marketing. This originally aired august twelfth twenty sixteen and master your decision making you make hundreds of decisions a day, some simple, some complex what’s the science and art behind making good ones. You’ll learn how to pare down choices and ask yourself good questions. Karen headed niimi and jamie nelson are from the inside education society of alberta. Karen is director of business in human resources, and jamie is an educator. This is also from sixteen ntc it’s ntcdinosaur day on non-profit radio canada master day. Lots of mastering going on on tony steak, too solitude, responsive by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling supercool spelling bee fundraisers we b e spelling dot com here’s master google adwords welcome to tony martignetti non-profit radio coverage of sixteen auntie si the non-profit technology conference. We’re also part of ntcdinosaur say, shins, we’re in san jose, california, at the convention center on day three of the conference. My guests now are jason shim and mark holman will meet them very shortly first have to shout out today this this interview’s not just one a day, but one interview swag item which is a brand dahna and it’s from ah on good from on good many ways to wear it and also ah ah yo, yo alighted yo yo which we don’t have enough not brought enough frame i can’t demonstrate my yo go pray yo, yo prowess i used to be able to walk the dog doo around the world, you know, rocket out horizontal butt now it was not to take my word for it that i can still do it, so this joins our swag pile. All right, jason shevawn jason is associate director of digital strategy and alumni relations at pathways to education in canada. Thank you. Very welcome back, jason. Thank you. Believe it was two years ago. It ntcdinosaur good memory and more. Coleman is president of evergreen digital marketing. Mark, welcome to the show. Thanks, tony. My pleasure. All right, gents, we’re talking about how to be a google adwords superhero waken rock this now let’s talk first about the ten thousand dollars per month program for non-profits who who knows this program best. Is it free? How do we where we find it? What is this? Who knows the best? Go ahead. Yeah. Basically it’s ten thousand dollars of in-kind advertising given by google every month. It’s rule over grantspace oh, there’s there’s no limit to it as long as you keep me in the grant requirements and basically it’s in-kind so the little adds it show up on the top the google search results and that’s what you get so it’s a great program be part of. Okay, where can we find info for people who’ve never heard of this before? Google’s website is, i believe it’s google dot com slash non-profits or for canada’s, google dot cn non-profits okay, and you get ten thousand dollars a month? Yeah, a month free. Edwards yeah, free. Albert is not a cash it’s non-cash granted in-kind advertising, but every month limited to three hundred twenty nine dollars per day. But every month on going, as long as you meet the program requirements, there is no expiration date. Okay, did you find it very hard to qualify if you’re i mean, if you’re in the u s and your five o one c three or if you’re in canada and you have the wherever the equivalent designation is, um, you’re a bona fide non-profit is that about all it takes are very much if you meet the requirements for being a registered charity, then you’re pretty much good to go. Okay, well, that’s outstanding, alright, i’m not sure how widely known that is, but it is now because everybody listens to the show. If they’re not, then they do. They ignored at their peril because then i don’t know. All right? Well, let’s, talk about some campaigning. Where should we start with our google now? We’ve got three hundred eighty nine dollars, a day forever where should we start our campaign? So i think that one of the first things to start off with is really identifying, you know what your organization’s your mission is, and then how you can align some of those add words to to align with, you know, with that that mission. So for example, for pathways to education canada, you know, our mandate is to help high school students that they’re living in low income communities to graduate from high school. So anyone searching for any topics that are related to, you know, dropout prevention or helping the high school students day in school or people that are living in communities that we serve, you know, whenever they’re searching for nothing’s, really to education and drop you? No, we make sure that we sort of an ad, so, you know, they confined our resources more easily and that we can get access to nothing’s like tutoring and mentoring and, you know, access to scholarships and things like that, so it really helps connect people with the resource is out in the community. Yeah, how do we think broadly about what keywords people might be searching for him and you know, i’m sure every organization could name half a dozen off the top of their head, but how do we go beyond that? Maybe listening on twitter? I don’t know. You tell me, how did it go beyond what it comes to it comes to mind immediately. I think it’s, you can start with a sort of ah thought experiment and just trying to get into that the heads of other people and really, you know, using your, you know, just general empathy. So when when you, for example, mark and i, we used to live in a way, we’re sort of used to work together in kitchen waterloo at a place called cries in family counseling services. And what we did was we were trying tio create ad campaigns to target people who are looking for things that couples counseling. Nothing is the market for key. Which couples counseling. You know, the bid rate is quite high, you know, for it. And then when you think about it, you know, by the times a couple realizes they need couples counseling. You know, you may have to pay more than what you have for those kind of words. You rewind it. You know, a month, six months prior. You know what? What kind of things might that couple be going through? And, you know, trying we want it that way. So the kind of things maybe bidding for it’s, like, you know, i’m having challenges, you know, communication with i suppose, you know, how do you resolve money issues? Fundamental difference of opinion about children. You know, things like that that, you know, you krauz you at the end of the path, you know, but for people who would require couples counseling you how to get to them a little bit earlier to connect them with the organization. So really, it’s just a lot of service sitting there and thinking, oh, i love that idea of thinking ahead because you actually beat the competition that is paying the higher price for couples. You know, for that phrase couples counseling, absolutely relationship counselling you can get. You can beat the competition if you’re thinking a couple of months earlier. What are they talking about? Like money? Children finance center? Yeah. Cool. On another example, i can provide and american and speak to this. Ah, as well. Let’s, when we part of the service that were offered was credit counseling, and the thing is, like payday loan places like they’re they’re willing to bid up to, like fifteen dollars per click and the google lad words krauz is limited to two dollars per click maximum. Okay, so you really have to be extremely creative when you’re thinking about, you know, for some of those services where you also, you know, essentially competing against for-profit right on do you know, how can you think about, you know, okay, so for people that are running into credit issues down the road, you know, what might have looked like six months prior? And, you know, maybe, you know, people are searching for, you know, troubles making their bills or looking for, you know, initial, you know, information about me, you know, loan consolidation or things like that, you know, before they get into that critical, you know, the moment where you know, they’re they’re living on sort of back to back loans and yeah, so it’s just a lot of thinking and but one of the greatest tips that i think we received when we first discovered head where it’s at it’s from the ultimate guide to adwords by perry marshall you know, way highly recommend that book through the ultimate guide to edwards yeah, it’s called okay. And if one of them was read cosmo magazine and, you know, i think cosmo magazine provides a lot of lessons around, you know that the way that it cost one magazine covers designed, you know, it’s it’s designed to entice, you know, people that are going through a shopping check out to pick up a copy immediately, and i mean, it’s been the best selling women’s back-up dean since nineteen seventy to know so you know, they really done that in the print industry on the transits quite well into design in-kind adwords campaigns as well, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it, tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website. Philanthropy dot com fund-raising fundamentals the better way. Dahna oppcoll is pathways to education canada using google edwards ten thousand dollar month program? Yeah, yeah, ok, and mark, you have other clients that are as well, successfully, yeah, a number a number and you’re going with jason’s saying as well to part of the big part of adwords is trying to think of you know how how our people need our programs and services are looking for us if you’re doing banner ads or magazine ads to to kind of show what your your services are in google search is very specific, you can’t think of what our people looking for it so how to use the wise all the questions for help versus the opportunity of having made a scene at where you can put a big, you know, big, full page description of what your services are. This is really an opportunity for people who are actively searching for your programs and services and bring them right back to website. So it’s a really important program tohave from non-profits okay, after we’ve set on decided on a set of add words, phrases that we can afford to bid on how do we? I’m thinking next stage is monitoring. Our our results day today is that if i skipped anything well, there’s there’s a process there’s the whole setup piece, which is your campaigns, i groups keywords creating your ads. But one side nuts and bolts piece of it is done gather it is the moderate peace and add words and google analytics are fantastic for that they show you clicked the rates that should you conversion rates if you have that set up impressions and something, and really manage actively and make wise decisions on a short term basis. And that’s what actually drew me, tio adwords and that grants program originally was the fact that i came from a auto background. We have the auto trader, which is it’s, a paper magazine, and anatoli, you’re hoping to see people come in and say, i came here because i read your magazine without words, jason first showing the dashboard the first day i’m like, okay, we can actually see that accent or people clicked this ad in this time frame. It went back to our website and took actions, so get the monitoring in the analytics part of is a really big piece it’s important? Okay, yeah, jason won’t you talk about this more? Yeah, what’s really great is that you can really make data driven kind of decisions, which is, you know, one of the hallmarks of working in digital, an example i would give us, you know, we we had run a campaign to get supporters to donate their air miles to our organization, and we worked off the assumption that, you know, people want to give their, you know, their airline miles, you know, the goodness of their hearts because, you know, you know, but what? We quickly realized that, you know, the think the ad copy was something along the lines of, like, hey, you know, i don’t need your airline miles to ah, charity focused on youth and, you know, the click to rates on that were abysmal, like they weren’t fantastic people kapin verdict, so we, you know, we sat down and went back and thought about it, and the ad copy that did perform better was, hey, i don’t have enough miles teo to go on a trip, you know, donate them to our charity instead, which reflected the kind of reality that some people face when you realize that you need like, maybe ten or fifteen thousand miles you wanna trip in just a thousand? Yeah. Dahna and they just want to, you know, do something good with it and, you know, because they can’t go anyway and that one converted three times better and it’s amazing to people to get, get the metrics around and really support some of those hypotheses around. You know how our people thinking, how are they behaving? And you can really test those out. And conversely, you know, sometimes you know the hypotheses that you come up, you know, fall completely flat as well. But it’s, you can always go back to the data rather than relying on some of these, you know, anecdotal, you know, kind of gut feelings. You can still have toast, got feelings, but you consistently validating them over and over again with the data, which makes us think, edwards, you know, one of most compelling platform’s teo, really experiment and run campaigns. Mark, you mentioned something. I want to die aggress to an add grants. You said adwords and add grants what’s with the ad grantspace program. Yeah, granted, we’re actually talking here for non-profits adwords is a platform. That google has five times in that sort of business is you and you pay for ads today, but i grantspace the non-profit program that’s just ten thousand dollars a month. Okay, exactly. Right. Keeping keeping a straight. All right. Okay. Well, all right. So now we can monitor results like day to day, right? I mean, we and at the end of a week, we can see one phrase, one word is performing quite well. Another is not so weii stop bidding on the on the underperformers that basically what what we do? Yeah, basically straight a be testing and if one odds working other ones not if it’s we’re talking incremental increases. Here is what we’re talking about. One point five click through rate versus the one point seven or two point three it’s not always an eighty twenty of this huge disparity. Okay, but over time, you can make these incremental increases and really improve your presence, and we’ll set up typically set up two ads per at group abila play them out like jason mention. We make assumptions about what’s going to work, and we’ll quickly learned that it does or it doesn’t, and they get to go on, we’ll pause the want ad, create new adam, obviously reset the process and move forward. So kind of a fun game that i have with my summer intern. So we get a summer intern every summer, and what i do is i challenge them to a competition, so every week will come up with an ad and you’ll see what the results are. And then we face off every week, so the lower performing at gets paused. And then we were both trying to create a better one every week. So, you know, by the end of the summer, you sort of have this, like, hunger games, you know, style of creation. You know, only the strongest survives the best click through and the best results and conversions. Okay, all right. Pathways, education canada benefits. All right, they’re the winners. All right, do-it-yourself time together. What? Let’s? See what else? You, uh, campaign what else can we say about a campaign but the ongoing but i think waken speak a bit to the google grantspace oh, program. So if you max oh, it’s, your ten thousand dollar grant does there’s a few of our requirements in there. You max out your the ten thousand dollar grant for two months out of the prior six months, a cz well as maintaining certain kind of quality metrics around new york like two rates and also setting up conversions non-profits are eligible to apply for the grants parole account, which is forty thousand dollars a month, which is nearly half a million dollars a year in in-kind ad revenue and, you know, that’s that’s a great way for, you know, larger non-profits or international facing non-profits to get additional kind of exposure grantspace pro it’s called that’s pro. Okay, ru is pathways, education and a grand pro now, yet we’re run away, but i know that a mark is pricked with several clients against pro against yeah, we we have a few that working with the grants provoc counts again. It’s the more than international reach or the national across the states reach the reality is a lot of our smaller non-profit to have a regional focus, a search based so there’s a limitation, sometimes near population, searching for programs and the relevancy in just the raw reach doesn’t there sometimes, but for the bigger the big organizations absolutely it’s. A fantastic way to actively manager account and and really reach out. Okay, okay. You are. You also spent some time talking about keeping your skills fresh. As as adwords evolves. What is that about? What happens? I think that the platform is constantly changing. And s o back in toronto, i teach a digital marketing classes in the evenings. And one of the things that i am costly, thomas students, is that in one working in adwords and analytics, that the platform can change at any time on do you have to adapt to it? That’s part of you know, being, you know, working in digital so an example would be, you know, if when, when google changes our algorithm for search, you know, you have to respond to that, and you read up on, you know what the new algorithm changes? Maybe an adjuster campaigns accordingly. Another one is sometimes the platform itself changes. So you log into the interface and, you know, the buttons of switch debate or there’s. A new feature or a new tab. It’s? Very disconcerting. Yeah. Especially people. We’re not, you know, native digital. You know, you just used to something for years. And then without an announcement, it’s different yeah, so you have to keep on constantly beating and adapting and everything, but part of it is that, you know, even though, you know, for people who have been doing it for a while, you know, and maybe a little bit disconcerting to, you know, have everything shift, i think it’s also an opportunity for people who are completely new to the platform, i mean, it hits the reset button for everyone, right? So if you’re if you’re brand new getting into edwards, i mean, it’s a great opportunity jumpin you’re at the same level of everyone else. So, you know, it’s it’s also, i think, a positive thing and, you know, for people, you do not feel intimidated about jumping into it cause i know that when you first log into the dashboard like it’s, a lot of buttons and everything, but, you know, it’s, you know, both of us, you know, we start doing adwords about seven years ago when we were working at a smaller non-profit and, you know, it’s been a constant kind of learning and evolution, and we’ve seen so much change on the platform, but you know, the more time you spend in it, you know, it’s, the analogy we used in in our in our session was, you know, we’re not the kind of, like superheroes i got bitten by a radioactive spider and wasn’t out with all these superpowers to do add words, we would be more like, you know, the batman or the ironman in-kind things where, you know, just a regular person who, you know, that man went away for, like, five years, you know, into the mountains to, you know, train and honed his skills and everything. So, you know, similarly, i think it’s a lot of reading, so i really start off with a you know, just that the ultimate guide to edward’s weii read that book cover to cover many several times. Okay, is there a i presume there is? Ah, blogged that block for edwards. So google keeps yeah, google keeps obl argast adwords dot black spot dot com and that’s not asleep. Grants focus but that’s where all the new updates come out. Oftentimes the update will come out a few days before they get around the block post. So part of the fun as your law again and you think things were happy? Like, oh, shoot where’s my reports button, but they are constantly changing things and they are constantly improving. That’s part of the fun of google’s, they’re always innovating and, you know, a few weeks ago they went from having ads on the top, the top the searches also and decide to just the top. So jason’s thing it’s an opportunity to have you say that’s what i noticed that s o for advertisers know we were used to having, you know, three or four spots across the top, plus five or six more down the side, and i were down too two or three or four at the top. It has become really competitive, so if you’re willing to spend the time and research and learn the program, you’re competitive, you could be up there. So it’s, not it’s, not it’s, not something you’re like. Jason said begin with immediately and be up there, but you can learn it quickly and to spend the time. That’s what? We both started a lot of reading a lot of time out the side of our deaths and a lot of time at night, you know? Just just learning the craft. So yeah, it is definitely a worthwhile investment in time because i think that for all the organizations i’ve been involved with after implementing the edwards grant, like, you see a good spike in traffic, you know, in your google analytics, because people are finding the organization and all the the services you offer much easier and better. And, you know, mark has a similar kind of experience with the organization that he works with, like just getting general traffic over to your site for better awareness and, you know, connecting with existing supporters who are looking to make a donation like no one, no one google’s like, you know, i have too much money, you know, how you know who can i give it to you? I don’t, yeah, yeah, me strategic, yeah, all right. Now you had a superhero theme your your session? I see now i am not a dc comics guy or, like, superheroes, guys. So were you challenging? You’re challenging audience members, too. I identify with a superhero name themselves a superhero now? Yeah, not actually named themselves. But the whole approach was that you could be a superhero as well, and you can learn the craft. You can hone your skills, you could be a superhero. And you really do have responsible of the digital marketing record in your organization. Tto learn this and you know it’s there. It’s free it’s free money from google’s free ahjumma, google if you dont having not using it is a bit of a disturbance. So step up. Be a superhero and you know, okay, take it up. What? What is excelsior in you’re in the god zoology is thin. The session description says excelsior that’s how you ended it, excelsior all right, so that was that was just like a superhero. Kind of like exclamation that comment is the marvel comics. Yeah, okay, sure. Okay. Okay. Yeah. Part of superhero theme is also, you know, the spider man quotation. You know, with great power comes great responsibility and that’s good if you have an opportunity to connect with someone and you miss that opportunity, you know, that could be someone who was searching for, you know, help with their rent to what their anxiety or depression or help, you know, with some of their personal challenges. You can’t you can’t be serious. You’re absolutely right. We have a couple more minutes left. What have we not talked about or what you want to see? More detail may be something we covered too quickly. You spent ninety minutes in a session, so i know you got more. I got more knowledge than nineteen and a half minutes. I think that one of the questions that we ask this, you know, how much time does this take, you know, to do adwords. And to be honest, i wish i could say that, you know, it’s, you know, you can always make you know the case and be like, okay, i’m going to spend this amount of hours and you know, you’re your organization is going to support you all the way to do it. But, you know, the reality is, you know, sometimes you get you know, you’re really busy and non-profits and no this’s another thing to do on top of the you know, the ten or twenty, you know, items on your list for the for the week. And i guess what i want when i want a share is that when we both started out doing add words like we really were doing it off the side of right ask you not to try and prove that viability that you know, to bring in new traffic for our site. So you two, i guess whatever advising people are looking into adwords is you don’t know that this way. Do you know if if you to have a passion for it and are willing to do, you know, a bit in your spare time to even, like, get the initial ball rolling like it’s worth it? You know, even just to prove the viability to the organization because i know could be hired to try, negotiate for that time and resources and initially to get started, okay, but you’re encouraging. Yeah, for sure and the other part, guys don’t expect you have to spend two, three, four hours per week and build all your campaigns the first it can be a slow burn, it’s non going grant you khun step a a few basic campaigns to start with you learn the accounts, learn how things work and build from there that’s often often times your clients of just become super overwhelmed because they want to have this full blown fifteen campaign hundred. Ads that i’m going to spend my ten thousand dollars but it’s a race today you don’t need to yeah, that’s actually very good point we always talk it’s not about spending ten thousand dollars of spending the money properly, and you might spend five dollars, a month or a thousand dollars a month. But if you’re reaching your target and the people need to find your finding, you dori with ten thousand dollars, worry about doing it properly and making sure you spend the money properly and i think one of the great things about antennas that there’s ah, a community of people that are using adwords a spell. So, you know, one of the things i was really important for our session is like it’s, not only to show people how to use adwords, the google adwords grant better, but also, you know, reminding people like, you know, don’t forget to reach out to those around you because we’re all facing similar challenges, and we’re all along, you know, a spectrum of you know, your movies to experts and, you know, whenever something changes in all the experts become newbies again and so making sure that, you know people recognize you, there’s always help, you know, just around the corner just, you know, don’t be afraid to ask for help when especially in the community for is there a, uh, maybe xero community of practice around add words, you know, in in ten? Not yet, but we should wait. Yeah, i mean, you know, they’re very liberal about ah, a couple people interested, and now they’ll support it. Ok, there isn’t yet, but yeah, the entire community is very giving. So even without a formal structure around around edwards, there’s still help. They’re absolutely just posted one of the one of the one of the community boards and examine you and ask, ask for help, ok? And the one thing i would mention is that american speak to some of the more advanced you. So just so you know, i think there’s there’s certain things that you khun dio with the free adwords grant, but it also helps pave the way for a charity to explore usage of paid advertising as well and that’s, you know, the edwards grant is a great way to sort of explore those initial kind of foundational steps before moving to the paid advertising model what you have demonstrated, no clear return on investment for you’re on schnoll can about what you can persuade the leadership that there’s value, then maybe they’ll start to invest some of the organization money. Is that where we’re headed? Yeah, exactly. A string itself is an expert, as you understand there’s gaps we might know jason talked about competing with the pity alone’s places are competing with payed counselors and professionals add words is a really competitive market, but if you can show yourself is an expert and say, you know what, here’s what we’ve done but there’s a few gaps over here would like to other, you know that on some paid, you know hyre big key words or potential duitz, um, banner advertising, the google display network, or even potentially do some advertising on youtube that’s all within the adwords platform on a number of my clients and people i work with have their google grants account and also separate google adwords account is paid and google’s fine with that they there’s no wish without as long as you’re not competing on the same let’s, same keywords in your paid account and you’re free account. Dahna wish you okay. Okay. So you can you can do both side by side. Exactly. All right. Um okay. We wrap it up there. You think we’ve anything else? Well, before we do any other good, you have to raise something that made me think any other good questions that came from from the audience in your session. You want toe one highlight. Eleven were around some of the kind of technical details and that there are quite a few kind of, you know, technical, administrative details, you know, related to, you know, properly administering your adwords accounts. The one question that did come up during our session was, you know, what if you’re inheriting account that, you know, it is quite old and, you know, it may not have been well administered in the past, you know, how should you even start to, you know, fix it up, and our suggestion for that was to, you know, to break it down into buckets and just start changing it one campaign at a time to try and use proper structures and applying very method a logical approach to it, rather than sort of the scattershot approach that may have been used, but if you’re inheriting a campaign that has been a total mess, theun, you know, chances are it’s not performing very well, you may as well just wait, you know, most paul’s most of the campaigns and restart everything on the other question that came as well was just, you know, are on general support. And one thing that i like some of the google reps here at ntc mentioned is that there is a support line as well. So, you know, it’s it’s amazing, because there was a lot of companies that don’t offer, like, direct phone support. We’re talking about telephone support. Yeah, from google. Oh, yeah, yeah, it was actually a number that you can call, you know, if you’re adwords grantee that, you know, if if you need help, you know, navigating, you know, the main panel or creating ads or whatever, you know that there is, you know, entire support team that you can pick up the phone and call and they will help navigate through some of those challenges. Excellent. Yeah. So that that number is available. Okay, that is rare. Yeah. Okay. All right. Let’s, leave it there. Thank you. Very much thanks, alright. Jason shim, associate director of digital strategy and alumni relations at pathways to education canada, and mark coleman, president of evergreen digital marketing. Thank you again, gents. Thanks, tony, thanks, thank you very much for being with us. This is tony martignetti non-profit radio coverage of sixteen ntcdinosaur non-profit technology conference. Thanks so much, master. Your decision making coming up first. Pursuant is your last chance to check out the archive of the state of fund-raising midyear checkpoint that’s, their webinar with ceo trent ryker and senior vice president jennifer balat. Midyear fund-raising reports they came out last month. What’s most important to follow. What if you’re not hitting the benchmarks? How do you keep up your good pace if you are doing well in comparison with the rest of the community? Pursuant is data driven. They’re gonna help you succeed in these all important third and fourth quarters by making sense of the data that you are inundated with its at pursuing dot com quick resource is then webinars. Let them help you make sense of data. We be spelling super cool spelling bee fundraisers it’s a night of live music, dancing, standup comedy, spelling and raising money for your work. It’s a night devoted to your charity not a bunch of charities it’s for you that’s the purpose raise money for your good mission to help you make the world better. Watch the video at we b e spelling dot com and then talk to ceo alex career ninety nine to two four bees now time for tony stick too solitude i’m hitting this again this week. It’s essential if you want to do your best work helping other people, you’re in e-giving profession if you want to give, you got to take take time for yourself. It’s essential time away from phone, email, text, social media and work just me show your boss my video. I’ll get an extra view your boss will agree with you, they’ll see it. My way. And you get the time off. It’s called solitude, full cast and crew. Your boss is going to be impressed. You got to trust me. Just show this thing to your boss it’s at tony martignetti dot com and that is tony’s take two here’s karen headed niimi and jamie nelson with master your decision making welcome to tony martignetti non-profit radio coverage of sixteen ntc that’s, of course that’s, the non-profit technology conference hosted by intend the non-profit technology network. This is also part of ntc conversations. We’re in san jose, california, at the convention center on my guests are karen already said, karen headed niimi and jamie nelson and their session topic is the science and art of decision making. Karen is director of business and human resource is at the inside education society of alberta and she’s sitting closest to me. And jamie nelson is an educator at the inside education society as well. Ladies, welcome. Thank you so much. Thank you. My pleasure. Indulge me, please. While i just highlight our swag item for this interview, which is from think shout it’s a t shirt from think shout and according to our outstanding piela hanna this is a minimalist star wars theme. She can point out that there’s ah, minimalist death star and a minimalist. What else is there? Millennium falcon. See it. See the minimalist millennium falcon, that’s, an mmf, minimalist millennium falcon. For those of you who are not on the video, i’m sorry. Go to real tony martignetti dot com r e a l, and you can watch the video there. It’ll be there shortly, so we’re adding this to our second day swag pile. All right, that’s. Where it goes, the science and art of decision making. Karen what? What are our challenges around decisionmaking? Well, i’ll tell you a little bit of the back story of this session, okay. Came to the non-profit technology conference last year for the first, and i am not a techie, but i want to learn more about trends and issues. And after it was over, i was very overwhelmed. And i thought it would be really need if there was a session on another life. Important topic to kind of give my brain a break. So weii well, had to choose this one, but i don’t know. You know what? It just came out of the universe, but i was here to make decisions about technology solutions, and i was having some trouble, and yeah, so i just thought, you know what? I need to learn more about this. And so it’s been a good long years journey. And here we are spent a year curating content a little bit. Yeah. Okay. Yeah. Jamie wanted to share. What did you what have you learned in this curation process? So karen invited me in after she’s done. Quite. A bit of the legwork, which was wonderful on dh, so for me, it was really trying to look at the three different kind of areas of decision making, so we talked about the science on dh. Then we talked about what it’s like to take in additional information, and then we kind of talked about some of the the influences, and i think for me, one of the big things that i learned is is too to understand the systems that are happening every time that we face a decision. And that was really, really important because, like karen said, we’re here at the ntcdinosaur decisions a cz non-profits we’re faced with all kinds of, like, really important decisions on dh, so being able to kind of understand that process was really, really valuable as part of this whole, the building of the presentation, okay? So there’s, the science, the influences and the process all around our decision making. What did the count since you did most of the duration will give you the chance. What? What did you learn about the science of decision making? Well, it drew a lot from the work of dr daniel kahneman. Who? Wrote the book thinking fast and slow and he’s very respected in his field. He’s, a psychologist. And he also won the nobel prize in economics eggs for some of his work. So okay, smart guy. He basically proposed that our approaches to judgment and choice take their two mental systems or modes of thinking one of them is sort of fast and instinctual. Then the other is slower and deliberate. So that was sort of based on the different types of decisions we have to make, like whether whether it across the road now versus whether to buy a new home are hard wiring. You know, we could come free built right way. But we have different types of thes to these two methods of decision making. Break down into the types of decisions we have to make for sure, like one is mohr sort of natural. The fast thinking that we do is effortless is just something we do is we navigate our life. We drive the car down the road. Okay? Slow thinking is more deliberate, it’s more logical thinking through procedures. Little more algorithmic. So it takes more mental effort to do logical thinking decision making. It takes longer. Okay. More deliberative process. Yes, exactly. Um, is that all you learned on it for you in the years that all the science you master and that’s it? No. I mean, we boy, you could go on forever. I mean, a decision making is such a huge topic. You can look at it from a leadership aspect. Marketing behavioral economics. It’s huge. We just sort of focused in this session on, you know, information overload in an increasingly digital world. And how that’s we process that kind of information differently. Then then what? What we’re hardwired to do? Just perfect. Because that’s what you suffered after and twenty fifteen mental fatigue you were you were distressed and overloaded. Exactly, there’s. Not that you suffer from ntcdinosaur. The after effect was it was so much value, so much value. You were you were you were shell shocked. All right, um, so how can we start to help people in there decision making and let you know, let’s, take the the normal in our conversation. Let’s, take the normal day to day decisions. Not this. Something is simple minded is crossing the street. But, you know, some fair minded. Work decisions or personal decisions, but it is not his monumental is whether to buy a home, whether they have a child. But, you know, you know what? Like, what am i gonna have for dinner tonight or ah, whether i should have my parents over or, you know, i mean, average sort of day to day decisions, sort of in the middle of the spectrum, very fair, fair enough, very good point because our brain doesn’t doesn’t prioritize all the decisions we have to make in a day so we could be spending a lot of mental energy on things that are a trivial nature. Andi and then we don’t have enough reserves for the important ones, you know, when when we’re expending mental effort in our slow thinking we are we’re the brain is using twenty percent of our body’s energy, so we’re using up more of that energy in our in our logical processes. So if there’s a new way of losing weight, i just obsess about whether across the street now definitely can i can i lose twenty pounds? Not that i have a lot to lose, but but but, you know, yeah, i obsess about whether to put the stamp on the envelope right side up or upside down can i drop some pounds? You may drop some pounds. I know, i know. All kidding aside energy not calories, energy. Okay, assuming energy. Okay, but, i mean, you do. You are depleting some of your resources if you spend too much time on thing on decisions that just ultimately don’t matter that much. Ah, so, you know, some really good advice is to look at how you are. You know, how? First of all your energy when you’re making these decisions, you don’t want to make them when you’re tired and hungry? I mean, this is just obvious when you’re feeling emotional things, you can monitor about yourself. You know, in a busy life. We did go. Go, go, go, go. We don’t have this sort of transition zone to kind of recent reset our mental mode to the next transition zone. Right? We don’t. We don’t have. Okay. Okay, jamie, anything you want to add at this? Ah, scientific stage. Yeah, well, i think a lot of people can can relate to that. And that transferred really well from kind of talking about how as an individual, we make decisions and what influences us, whether it’s past memories, past experiences, you know, the time of the day how much you’ve had to eat, i think it really translates well when you’re talking about the non-profit world is a cz well, so if you are thinking about some major decisions that you need to make, you want to make sure that you’re you’re planning your board meeting an appropriate time of the day, you know, like so people are feeling fed if you feel really happy if you’re in a really good mood than that can actually make you less thoughtful in your decision making. And so we’re not saying that, you know, everybody should be kind of new thriller on happy in a board meeting, but just keeping these kinds of influences in mind. So in your day to day life, if you’re if you’re making decisions on what project to work on or if you’re making some of those bigger organization all decisions just keeping these influences in mind, khun b can actually have quite an impact, and that was really surprising to me to find out all of these external factors, aunt. How you know, just one of the stories that karen tell told in the session today was how if you’re holding a warm liquid like a cup of coffee? Yeah, you actually feel warmer feelings towards the people person that you’re chatting with, which makes sense culturally, like we get together over coffee all the time. And so and usually when someone asks you to go for coffee, it’s not because they want to yell at you, it’s, because they wanna have ah, positive, you know, productive kind of conversation, so that was was really interesting to think about and and that’s, what i loved about this session is it helped us kind of connect with our our own processes, but at the same time, we can think about how it influences our day to day work. Excellent, i liketo like that exploration of holding a warm liquid, what other other influences are there that we haven’t talked about yet? Well, we’re we’re influenced by almost everything in our environment, you know, our natural impulses when you know if i look at you and i see i might be able to detect that you’re angry, just buy one or two. Words that you say in the tone, you know, whether makes us happy if you ask someone if they’re happy and that’s a beautiful brightstep durney day, they’re more inclined to say that they’re happy than they are on a cloudy sort of moody day. You know, we are feeling beans before we are thinking beings and so, you know, this translates in our day to day life. All right, so how do we control some of these things? The one that we can control? We can control the weather, but our feelings, our state. How do we how do we sort of harness that? So that we do make better decisions? Well, you know a very simple thing you khun dio, is before you’re making a decision. Put yourself in a neutral state of mind. You know, you can. You can just say write down everything that you did yesterday, step by step in sequins i got up, i had breakfast, i drove to work had my day of work came home walk the dog you’re just sort of reset it’s like it’s like your computer, your rebooting your computer on then you’ve shifted your mental mode, you know? You’re not bringing in, maybe your emotion and your anxiety and whatever you’re kind of reset and then take the appropriate approach for what type of decision that that it is, you’re making. You want to just take a step back. You need this transition zone, you know, it’s hard, all the switching we do all the time, you know, between with multi task. And, you know, they’re really saying, well, what you’re doing is you’re you’re, you’re just doing attention switching, and that is very depleting in our mind, in our body. So, you know, having a little like, if you go to a therapist and you have an appointment, your appointments probably going to be about forty five minutes. It’s, not an hour, because they use some time to prepare. Have your session sometime to externalize what just happened and and collect some notes and be ready for the next person, you know, that’s logical. I see myself, yeah, i see my therapist for three hours, three hours, three times a day for a week, so i don’t know how she’s managing externalization she’s got just needs she needs to download, just like on the only person we could see each of those three days or practices suffering. I’m bolin pain, well, externalizing information. I mean it’s coming at us, and i mean, we we learn our brain like spatial, you know, and and the context of the environment that we learn in having all of this information coming at us. It’s. I mean, yes, lists are still important in this digital age. It’s still important to externalize some of what’s going on in your mind so that you can look at it as an observer in your environment, rather than you know, yeah, okay, yep, little dispassionate, yes, once removed, but but clearheaded. I see your head, all right. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they are levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m christine cronin, president of n y charities dot orc. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Anything else about these influences? Because we’re going now, we’re going to move to the process. Okay, but anything more about the influences? Well, i mean, biologically speaking, good moods. I mean, meant to us and our ancestors that environment was safe. We could we could relax a little. We could let our guard down, but that makes us less vigilant. You know, a bad mood. Singles tow us. Something’s wrong. I might need to protect myself. There might be a threat. I need to pay more attention. So, yeah, emotions. Like i said, we’re we’re thinking or feeling beings before we’re thinking. Okay? We moved to the process of of decision making. I mean, i feel like we’re sort of there, but okay, it sounds like yes. Yeah, well, i want to go there next. Well, one thing about the process, there is a lot of choice in today’s world, you know. Example, in the session we gave was going to pick out aspirin. You know, when you look at the isle of there’s, a spare for migraines and for sore muscles. And for all the different reasons you might have an ailment. But ultimately, maybe it’s the same. Product on homes have thousands and thousands of our possessions um, there’s research that shows that actually having too much choice leads us to make poor decisions, and we’re also dissatisfied with them. So having in the process fewer, fewer good options, but just a few and fewer variables, okay, karen is nodding a lot what you wantto into this? Well, i think that that ah, really translates well, when we’re thinking about that, the options that a lot of non-profits faces thinking, well, we can go in this direction, and we could do this kind of program or or use this kind of tactic, and what karen saying is is really like pairing that down and then making that decision and and the process of paring it down requires a decision as well. But i think a lot of us can agree that after a brainstorming session, it’s pretty obvious what some of the best options are, and then kind of taking a moment and taking a break, especially in, like, a working meeting where everyone has a chance to kind of reset and then that makes that actually makes the decision process easier on dh, that is really profound that sometimes people just want to kind of powerthru and say, it’s, getting towards the end of the day like we just need to make a decision. And that’s exactly right, you just need to make a decision. So in order to do that, you have to kind of think about all of these, all of the influences that air that are wrapped up in that. Okay, okay, we still have some time together. You spent ninety minutes on this and in your session, so has it goes quick, here’s a lot more to say and have enough time. This well, i mean, okay, the other the other part that we touched on in the session of the end was about creativity, because how can you choose the best option if you haven’t even imagined it? So part of it is developing some flexible thinking skills to, you know, be experimenting a little whimsical. And, um, you know, that requires sometime sometime in a calm mental state to do that kind of creative exploration. Eso we didn’t exercise in the session. We just ask everyone, what could you do with a marble? You know, similar to google? Asking what? Can you do with a pencil? Let’s? Try and see what we get. And some of the answers were like super unique. Jamie, can you ask the audience? Okay, what can we do with a marble? So it’s kind of fun? Yeah. Some people went really practical right away. Like i could hold it. I could put it in my mouth. I could put it in my head. I could put it on the table on dh. Then other folks also kind of went more creative right away. So one of our participants said you could write a haiku about it, which i she’s like it’s, not that left field, but but in the activity they had on an opportunity to work just by themselves and then to share and build upon. And i think what was really apparent is that a lot of the folks who participated said that that once they connected and started to build upon existing structure, then it it was really additive and really complimentary. And they started to go in more creative places. Yeah. Um, you know, along this line we were talking about the complexity of problems today and a lot of our problems are crossing borders and what is required. You know, i read something today about borderless leadership on dh you need a different skill set to address some of these problems. And so some of the things we talked about beyond creativity, where was critical thinking skills, you know, to look at all of the information coming at us and to be able to discern what is true and what is not true, what are some reliable sources, you know, and to be able to synthesise some of this information together with that we talked about being able to ask good questions, because that helps you ultimately make a better decision if you can clarify things so it’s kind of a lost art, you know, we reward people at work for having the answer rather than having a really good question and children asked several hundred questions a day on. Well, you probably ask a lot as an interviewer, but i do know i’m also child. I’m asking a thousand questions today in our day today, life like way asked everyone in the room, like, see if you can keep track of how many questions you ask today is probably going to be very few. Ah, very good skill to develop question answering how does that help us make better decisions? Jamie well, for me, i mean, in our work with the inside education, we we ask a lot of questions, so we do environmental programs with our students on we talked about natural resources in the environment and in that is this critical thinking piece. And so i found that if a student asked me a question and i turn it back to the rest of the classroom or or answered them with another question that it helps start to kind of peel back the layers and let’s folks realize they start to consider the question from a different perspective. So if i used the example in the session, you know, the first time a student asked me, well, what’s the difference between coal and charcoal? First of all, i couldn’t believe that i didn’t know the answer and it’s not a life changing thing, you know, like, i’ve gone so far without knowing that, and that was fine, but once i realised that it made me think to myself like, what else don’t i know about the world? Like, why don’t i know the difference between those two things and that’s the power of questions is that i know, like karen said in a professional life, sometimes if you’re if you’re in a meeting and and there’s questions about the reasoning behind the project that you’re working on, folks, khun bristle they can feel really defensive, but the power of asking a really good question is that it expands that horizon, and it helps you start to think about the bigger picture on dh then in that you’re able to think creatively and shift the paradigm and that that can only be helpful, you know? Okay, okay, we still have a couple minutes left. Let’s tease out. Come on. Did ninety minutes in a session. We’ll back on non-profit radio listeners. Yeah, never. I’ll never have your back-up billet. All related. Teo related to good questions and critical thinking is really about how we learn on dh and, you know, if you notice someone’s thinking process, if if if there’s a bias or they they they have a distorted reasoning, you know, we get defensive when people point out our errors. So the best way to help people see that they have maybe a flaw in their thinking is too created a learning experience for them to see the insight for themselves. Tohave a lightbulb moment an ah ha moment your mental mode shifts more easily when you discover it for yourself. How do you create this kind of moment? Teachers are good at creating this moment. What teachers are good you turned away from the mic, she said teachers were go to creating this moment on, i guess one of the ways that that i do that in a classroom with students is i you know, if we if we ask in opening question like what’s, a type of natural resource that we used to create energy, you know, some kids might have the answer right away and then others will be like lightning and it’s like, okay, so why did you say lightning? We don’t get electricity from from lightning, but why that? And then it helps them instead of saying no, you’re wrong because they’re they’re right. Lightning is electricity, but instead then we can kind of have a conversation about it, and then the student can come to the conclusion themselves working can work. Through the process themselves and say, okay, wait a second that doesn’t make sense, there’s nobody running around trying to capture lightning so that we can have power in our homes, but in that it doesn’t it’s that experience, and i think it resonates more with a student. I mean, this is such a trivial example, but like karen said, if, if there’s this this bias that occurs or this kind of error in thinking, i think everyone can relate to have someone if you have ah colleagues saying you’re wrong, the rest of the conversation doesn’t always go really well. So instead, you know yeah, you came, you can and it’s not avoiding the conversation, it’s just helping them kind of see, because that’s, the only way that that folks can kind of overcome is that if they experience that process themselves, it can be really hard to try to convince someone that they’re wrong and you’re right. But by building that experience by kind of understanding how our mind works and how thoughts are created, you can you can help increase that knowledge and expand the conversation instead of shutting it down and making it kind of antagonistic. Okay, okay. That sounds like a pretty good place to wrap up. Yeah, i think bernie’s consolation like you. All right. See, the closest to me is karen headed niimi, director of business and human resource is at the inside education society of alberta. And if the same society is jamie nelson who’s, an educator at inside education, ladies, thank you very much. Thank you. Thank you. Pleasure. Thank you. And this is that i thank you for being with us. Twenty martignetti non-profit radio coverage of sixteen ntcdinosaur non-profit technology conference. Thank you. Next week. Definitely not fermentation. If you missed any part of today’s show, i’d be seat. 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