Category Archives: Fundraising Fundamentals

Nonprofit Radio for January 10, 2014: Matterness & Program Your Board

Big Nonprofit Ideas for the Other 95%

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Allison Fine: Matterness

picture of Allison FineAllison Fine, co-author of “The Networked Nonprofit,” reminds us that people matter. But nonprofits often don’t show the love. What can you do to show people how important they are to your nonprofit?

 

 

 

 

 

Gene Takagi: Program Your Board

picture of Gene TakagiYour board probably recognizes its fiduciary responsibilities, but does it know its role in overseeing programs? Gene Takagi is our legal contributor and principal of the Nonprofit & Exempt Organizations law group (NEO).

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host. Oh, i very much hope that you were with me last week. I’d be seized by acute epiglottis itis if i had to hear that you had missed in front of the media in twenty fourteen janet falk principle of fall communications and research shared what belongs in your twenty fourteen media plan on how to execute so that media pay attention to you and social sites to watch in twenty fourteen amy sample ward had the social media sites that will take off this year. She’s, our social media contributor and ceo of intend the non-profit technology network this week matter-ness allison find returns, co author of the network to non-profit she’ll remind us that people matter, but non-profits often don’t show the love. What can you do to show people how important they are to your non-profit and program? You’re bored. Your board probably recognizes its fiduciary responsibilities but doesn’t know its role in overseeing programs. Jean takagi is our legal contributor and principal of the non-profit and exempt organizations law group neo between the guests on tony’s, take two our fan of the week were brought to you by rally bound peer-to-peer fund-raising for runs, walks and rides. And by t b r c cost recovery getting your money back from phone bill errors and omissions. Very grateful for our two sponsors, allison find you should know me. Uh, hello. I didn’t give you a proper introduction yet. I was just i was just saying your name. But but hello, how are you? I’m fine. We’ve been introduced before, though way have but it was a year ago and some people may not remember there’s been a lot of shows since then. So let me let people know. Besides, you deserve you know, is it from some recognition for your work, your body of work? Because you study and write about the intersection of social media and social change. And you are the author of the award winning book momentum igniting social change in the connected age. And of course, your more recent book is the network non-profit co authored with beth cantor who’s. Been a guest on the show? Yes, allison find you also. This sounds like this is your life. I don’t know. Because usually i’m not talking to the person but that’s, the way it got set up so that’s the way it happened. Of course, you also host the monthly podcast for the chronicle of philanthropy, called social good. Um, i have one of those two, did you? I think you knew that. Sure, on twitter, you are at a fine and your site is alison fine dot com. Welcome back, allison, thanks so much for having me. Tony it’s. A pleasure. I enjoyed talking to you. Thank you. Do you still have your you don’t still have a fine blawg. What happened to a fine blanc? A fine blogging is on my website. Oh, at allison, fine dot com. Correct. Okay, very good. Okay. People matter, but non-profits don’t show it what’s your concerns around matter-ness so i’ll tell you how i stumbled on this word. Tony good. I recently completed a three year term as president of my congregation. I made it. And where was that uncertain whether you would survive your presidency? You never know in the middle of one of those things, but, you know, it was a great honor, okay? When i began in that role, i was inundated with emails of concern from congregants, and i would diligently try to answer every single one, you know, i’m i’m so sorry the doors were locked when you showed up, so sorry you didn’t get it think you know as quickly as you wanted, i’m so sorry, you know, that i would agree to do when you came in. Whatever the issue wasn’t, um am tinkering with things and trying very hard to be responses. And about a year into that role, tony, i got the ultimate email from somebody. It was a long time congregant who said she was in the hospital for the week before, and she was very upset that nobody had called her, even though she didn’t. Tell anybody she was in the oh my goodness. So i got that even i sat back and said, what in the world is going on here? There’s some other stuff. She must have some other. This this doesn’t make any sense at all. And then going back through the other complaints, i saw this pattern and the pattern was right across the board, which wass i joined here because i wanted to belong to be a part of something important to may and whatever you have just done has made me feel like i don’t matter at all. All right. I thought i was important. I thought i counted. I thought you cared about me and what you just did show me that you don’t. And it takes a lot of work to undo that hurt for people, you know, feeling like they’re insignificant. Tony is not a an insignificant problem for any organization, any business, much less social service or human or research organization. Uh, because it really hits to the core of people. We all want a matter somewhere. Alison let’s. Just make sure that everyone understands the congregation is ah, this is a jewish congregation. Is a jewish temple synagogue human-centered new york. Okay, okay, just making sure that you understand. It’s it’s, it’s we’re talking about religion and faith based on dh because that may have special meaning for the for the members they may they may hold you to ah hyre standard than they would be average charity that they’re they’re affiliated with. I think there certainly is, you know, a depth of feeling on the part of a lot of people when you join a religious congregation. But when i went, i went on to facebook and then i asked people win when have you felt in your life? Like you don’t matter to an organization or company and got a whole slew of responses. Tony of i don’t matter when i’ve asked the organisation changed my name on appeals and it doesn’t get changed. You know, i don’t matter when i make a contribution and instead of a thank you note, the next thing i get us, another asked for a contribution, right? I don’t matter when i go to the gala of the organization and don’t get greeted by anybody. It was an across the board feeling of i am trying. To contribute somewhere this is, you know, very particular to causes on non-profits i care about a cause, and i feel like i’m a cog in a great big direct mail machines, yeah, technology and our fast paced work lives and personal lives, these things cut both ways. I mean, there are efficiencies and productivity that are important, but we have to treat people like they matter is right. I mean, we’re we’re going to come out in this, so this is this is a cutting edge, you know, the two side of that coin of technology on the one hand, right? It can make the wheels turn very quickly. On the other hand, it could make us all feel like we are, you know, far on the outside. What happens with organizations, tony, is that they become enamored of efficiency internally, right there is the the mantra of daily work is basically, how quickly can i finish my to do list? We’re trying to cross things off my to do list, which is never ending. You know how it would make a great progress. That’s, right? Yeah. There’s. Always things added. Yeah. Oh, it’s. Not like that. And i got one in my heart, you know, goes out i go and see non-profit folks who have pages and pages of to do list and what they become it is what i call they become inside out organizations they view the world from inside this, you know, little case of trying frantically to get all of these things done because they’re always under resourced. And in that doing in that drive to try to make some progress on the to do list, they forget that they’re actually individuals out there. So we we engage on a transactional level rather than a personal relationship type level, right? And so what happens is you begin to view the world in in buckets, you know, you hear organizations oh, all the time, tony, talking about buckets of people right here are our empty nesters, and over here are people who live in this part of the city and over here are direct male donors, constituents way to manage the work, to try to organize people and in some kind of cluster that way constituent groups, constituent groups, right? I don’t like that. One day you are a constituent. Ah group like that you’re not a person anymore. Yeah, this is this is interesting. Well, it’s, interesting, because we’re you’re giving thought to something that on dh voice, to something that i think a lot of people feel dahna it’s, also just very topical for timely ideas, i should say for me. Yeah, there’s just there’s been some guests who have been encouraging us to humanize the world the way from the perspective that day that they bring to the show. Whether that’s, the example i’m thinking of off immediately is ah, instead of calling people prospects, you know, potential donor ours, but the prospect, you know, prospect research that’s the one that just comes off my head. But it’s very interesting. You’re you’re a bit of an anarchist, you know that? Oh, yeah, thank you. I appreciate that you’re a troublemaker. You sister told you i’m a pot stirrer, tony. Their pots out there to be stirred. Your pot stirrer. Okay, i like anarchist plot stars that same. Okay, you know why? Because somebody has to remind organizations that have become too enamored of systems too enamored of, you know, paradigms and all of that stuff that at the end of the day, it all boils down to people, right? And if you’re making people feel like they’re only value, teo is the check that they could write or have written, uh, that’s. A terrible way to do your work to meet your mission. It will. You know, you might the financially better off you will not. Your soul will not be fulfilled. Your work will not be fulfilled that way. But even financially in the long term, i think you’re going to suffer. We have to. We have to. It kills me, but we can’t take a little break. We’re definitely coming back. I’m already regretting that alison fine is not with me for the full hour this time. Not not that, not that are not that gene takagi is a crummy guest gene gene, maybe listening. Is anybody from california, san francisco, but he could be traveling. I don’t see him in san francisco listening right now, but gina, i love you, too. I do love you. I’m just we’ll have to have allison back, okay, let’s, take this break and we’ll come right back. I didn’t think that shooting. Good ending. You’re listening to the talking alternate network, waiting to get a drink. Cubine do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need wear small business consultant so we pay attention to the details. You may miss our culture and consultant services a guaranteed to lead toe, right groat for your business, call us at nine one seven eight three three, four eight six zero foreign, no obligation free consultation checkout on the website of ww dot covenant seven dot com oppcoll are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping huntress people be better business people. You’re listening to the talking alternative network. Latto welcome back to big non-profit ideas for the other ninety five percent time for live listener love we got kendall park, new jersey, seattle, washington, irvine, california, new bern, north carolina live listener love to you, you matter, but, you know we do live listen love all the time, and everybody knows that not just because alison fine is reminding us that people matter live listener love is all the time podcast pleasantries, of course, if you’re listening in the time shift, i love you, too. We’ve got the netherlands, we’ve got inchon, korea and seoul, korea on your haserot for our korean listeners and there’s more live listener love coming, lots more live listener live listeners out there. And allison friend of yours, i guess maybe on twitter. Jennifer flowers says that she wishes you were on for the full hour. Also that way. Thank her for me, jennifer. Alison says thank you. You just think to yourself, but you’ll come back of course, right. Absolutely way. Love you on non-profit radio. Um okay. So where this this process orientation? This? Yeah, right. I mean, it’s a turn process? Yeah, but okay, so we have to strike the balance. Yeah. Okay. This is very hard, you know, you make this is this love that you were talking about this. You make people want toe, take a step back, you make people take a step back and want to be better in there. I think day two day relationships, not not just only in their non-profit roll, but i think just day to day i i admire that. I admire that. You you think these thoughts? Well, i think the key tony is trying to remind people and help them to figure out how to make relationship building primary in their work life and their whole life, right? Because it is so overwhelming life right now, there’s so much information were clicking and tweeting and picking and poking and all of those things. But what doesn’t change is our need to connect with people personally on the need to be connected in really meaningful ways. And so i take it as my responsibility to keep reminding people of that that you can use this technology technology that can potential like next to you with hundreds, thousands, millions of people. But at the end of the day, i hope you’ve touched one person in a meaningful way, sametz oppcoll let’s get into some detailed ideas that you have about being able to go about doing this better. Yeah, so one of the things that organizations particular non-profit organizations don’t do well, tony, if they don’t tell stories well, uh, which is astounding because their work is so important and so good. Ah, and yet when they tell stories, they tend to do it again inside out, they do it about the process of something, you know, people showed up less thirty two people showed up last tuesday night for a movie night, and it was fabulous on we made fifteen hundred dollars, fifteen hundred dollars, and we had cookies out, right? Right? Or a testimonial, right if they asked someone else’s falik it’s about how this is the best organization in the entire world, hands down and what they’re missing is an opportunity to enable the people who were touched by their work to talk about what it meant to them. Oh, and we have all the tools to do that they could do a one minute youtube video, right that when i came to this singles program, i wasn’t alone. For the first time, i didn’t feel alone, right? That is so much more powerful than you know, the singles program is the top ranked blah, blah, blah, you know, in the metro area, which doesn’t mean anything to anybody, but you talk about touching people in a way that they don’t longer feel lonely. Wow, now you really have something, right? Everybody has what i call up these iconic stories buried within their organization and it’s the job of everybody in the organization, not just staff, but bored and volunteers as well to try to look for them. So, for instance, if we are a let’s, say we’re ah, a school on we might even be devoted to the catholic education tradition because i believe there’s such a school that may be listening in in westchester. Actually, we might empower the students. Teo do ah video with their phones. You can absolutely do a video and talk about how does it feel to them to go to this school? Right? What makes it different? A lot of kids who come teo religious education. Where in secular schools first, this difference, it feels different should feel different. Uh, what does? It mean to be connected to the teachers here? How do you feel about your classmates? Do you feel like people care about you here? And e? I don’t want to hear that from principals and teachers and parents. I want to hear that from kids, right? Yes, and they’re right there and they have all of these tools, he’s said. To be far better storytellers than kids twenty years ago could have been please we have. We have recording studios in our pockets, it’s, exactly right, everybody pull out your phone and tell us one thing that makes you feel good about being here. I love it, yeah, yeah, yeah, okay, yes, of course the technology is empowering. Yeah, this is the asking for testimonials, that’s true, you know, jeez, you’re touching me. You’re killing me. You know i love you and i hate you at the same time. You’re annoying the hell out of me, but you’re not even married to me, tony. You’re close enough, you just in westchester. I feel it anyway. No, you know, i hate it because you’re making me want to do things differently. You know how annoying that is, it’s it’s not so far away from where people are right it’s changing the lens, right? It’s saying we have to stop just talking about us as an institution and start talking about us as people who are engaged here, right? How does it feel to be touched by us to be touched with us? To be part of this, um, effort, i’ve talked often with people who are running addiction programs or mental health programs, and obviously they aren’t going to talk about individual clients without their permission. But i say perhaps there are parents ah, in your community, uh, who could be asked to talk about what it meant to you to find a safe place for your child, even if you don’t use their real name, right? Thinking about how powerful that is, tony. Finally find someplace that cared as much about your child and your child difficulties as you did that’s the place i would want to take my kid not not, not the place that has the latest drugs are the most, you know, mds on staff. It could be enormously touching and and informative at the same time. Yeah. What jury is just one part? Okay. Yeah, i know. What’s what’s, what’s something else. You know, i like to leave listeners with things they can think about and execute. Right? So we need to take a good, hard look at the social media communities we are building. I know that. You know, amy sample ward is your regular social media guru. Rest as she should be because she’s fabulous. I know she speaks about this as well. But thie idea tony isn’t just about the flashy numbers, right? I can’t tell you how many times have been in board rooms of the past two three years and listen to the recitation of social media, transactional numbers and everybody fantastic. Ten percent up on likes on face. The vanity metrics knew i was missing a phrase it right? We’re all all the bells and whistles, and it means nothing, right? So everybody in an organization one i hope that they are using the channels and that the organization is comfortable with lots of people speaking about the work, um, and to the people, are learning to become calm, rotational on the channels. That’s, a big jump organization, right? So we’re so again, we’re back to like testimonials. But the default setting in organization is to talk about your organization to people out there. So you’re just using social media is a great big billboard and losing all the power of the conversational ism of the tools that make them so powerful, that that’s, why they’re ubiquitous, because you can talk and somebody conduct back to you. I love twitter for that. I have i’d say i have the most fun on twitter talking toa listeners. Yeah, yeah, i love i love love love twitter, right? So you can you can engage with people you can feel like you’re having a conversation and when you do that, tony, when you move from billboard to conversation, what happens is other people who are watching and most people are lurking and watching, not engaging, which is fine, but they can see and experience how you think about and treat people that’s really important. I sent tweets sometimes, and i feel a chill or i or my my eyes get watery because someone has told me how much they you know, usually it’s tze not much more, much deeper than love love non-profit radio loved the show, thanks for doing what you’re doing, you know? And i’m sending back gratitude and thank you so much appreciate that and i’ve gotten away from saying, check us out on facebook trying stop doing that and just be gracious but and grateful and just and stopped there with just gratitude, but sometimes, you know, i click that send and i really i feel like i feel something physical in my body that really the marrow eyes were getting a little water here. I feel a chill going through me thie emotions we have when we’re connecting with people anywhere, it doesn’t matter what the vehicle is our real right we are there, you know, emotionally, um, reaching out and feeling the love from somebody organization see to do two things in their engagement’s much better. They need to be much more gracious in there thinking a cz you were just saying and just they need to thank a thousand times more than they do you know that the churning out the thank you letter it’s just not good enough. Why not take to the channels and every day just think a donor on the child’s right for a modest gift, right? You could take the channels and thanks sally smith in missouri for the eighteen dollars, contribution, we are so grateful to have her support and other people are watching you be grateful. That’s. One thing and that’s the easier one hears the hard won. He ready, tony? Yes. We’re all buckled up. Ready for the hard one. You’re already pissing me off. Go ahead. No, no it’s going to get worse. Part one is taking a problem to the channels and asking people to help you solve it so we’ve heard from people that they’re tired of getting four uh fund-raising requests a month from us now we are trying to meet our budgetary demands. Here are our annual budget and to date that’s been our best strategy for doing that? Help us sell the problem. What do we need to do differently to one make you feel like he really matter and you’re not just an atm machine, but two to help us solve our financial problems, help us figure it out. I worked with one organization that had to get rid of that got rid of their snail mail news monthly newsletter, which fourteen thousand dollars a year they couldn’t afford it anymore, and they began to hear from people that they missed it. You know that getting an email with a pds and it just wasn’t the same thing, and they had the courage to take it to their face, the group and they help us solve the problem, and a donor came through and gave them a donation hopefully will continue to in the future. But it wasn’t about the donation it’s about the stop looking like you have everything perfectly down pat because you don’t and start engaging your people in real problem solving on twitter. Lynette singleton is with us using the hashtag non-profit radio, and she says that clark howard once labeled customer complaints as free many customers satisfaction surveys it’s related to what you’re saying, people are when people are communicating, they’re doing it for a reason. They they’re they’re sharing their feelings about what you’re doing that’s, right? If they didn’t love you, tony, they wouldn’t bother complaining. We wouldn’t tell you they just right they would they would just go away, right? And your job is to say, if somebody complains about something it’s likely somebody else has the same complaint and just didn’t make it. So what is the possible harm of going out and saying we heard about a problem and way need your help, your input? I think organisations particularly non-profits work way too hard to try to look perfect, tony and i think it’s to their disadvantage to continue to do that. I think that’s absolutely true, they don’t want to reveal that they’re having trouble with the budget as you mentioned, or maybe staffing or maybe volunteer revels or maybe the facebook pages not engaging i don’t mean just metric i don’t just mean numerically, but really engaging wise and they don’t want they don’t want anybody to know it that’s, exactly right and pretending that you’re not having problems. It’s just keeping people at a great distance. We have just a couple of minutes left. Damn, um okay, so all right, don’t be afraid to ask the questions of the of your community, of your of your folks. All right? Can we leave people with one more idea before we have to go? Uh, so one more idea, it’s more of a concept than an idea. Tony, is this concept i’ve been writing about this year working on a book on this called big small towns, and the idea is that everybody is physically, geographically located somewhere. We’re all living on land somewhere, and we will for the foreseeable future, going to school and going to work and go into the doctor. But at the same time, we’re also citizens of communities on online, and these aren’t separate dichotomous places. These are integrated places. Write that i will go online, get an idea, bring it down to the ground and work on it or ask a question or meet somebody and in the totality of it, it’s one really big small town, really, really big, small town, and when we begin to think about that integrated on line on land ecosystems, i think it begins to enable us to see a great world of abundance out there, that we don’t always see that we can go to people for help with ideas of capital for volunteers, for a whole bunch of things online that can enormously benefit are on land communities. So i just want to really share that with people that i hope that they can begin to see the world through that kind of lens in the near future. Allison, find magnificent you’re pissing me off, you make me want to be better and i love you love you too, tony. Ok, al, you find her and alison find dot com on twitter she’s at a fine if you’re not following alison on twitter it’s your life, you know what can i say? We’re going to finish, we’re gonna continue this we’re gonna have ahh matter-ness part do re ducks s o i will be in touch, allison or no pleasure. Thank you so much, tony. Thank you. Lynette singleton. Thank you for participating the conversation. Uh, thank you for that one that thank you very much. Other people i need to thank. Rally bound. They are a sponsor of this show. You know, without sponsors, bringing the show is ah, is a lot more difficult than it needs to be. Um, a conversation like this? Um, yeah. I’m grateful to rally bound. They are. Ah, peer-to-peer fund-raising software company it’s friends asking friends to give to your cause a za non-profit radio listener, you will get a discount on rally bounds campaign platform people have been calling already. That’s very cool. I love that. I’m glad. Um really bound helped a camp. It was the first time doing peer-to-peer fund-raising the camp raised nine thousand dollars and got one hundred eighty four percent of its goal. You’ll find them at rally bound dot com or just pick up the phone and call joe magee at rally bound. He’ll answer your questions and he’s gonna help you set up your campaign. I know, joe. Um and i know he’s. Not gonna pressure you. They don’t, they don’t. He doesn’t have to rally bound dot com or triple eight seven, six, seven, nine o seven six i also want to thank and i am thanking t brc cost recovery telephone bill reduction consulting yourself, rabinowitz he goes over your past phone bills, he’s looking for errors, mistakes, services you didn’t order ninety percent of the time he finds a problem, and when he does, he picks up the phone and deals with the phone company to get you money back. If he doesn’t get the money back, then you don’t pay him. I’ve referred yourself many times, and he is also no pressure team drc dot com or two one, two, six double four nine triple xero fan of the week at lays right on twitter it’s, lazy w r i g h t she’s in indiana, she’s in the cornfields of indiana, she loves non-profit radio, a runner and a knitter. Who’s your girl non-profit radio loves you back at lease, right? Thank you so much. If you’d like to be a fan of the show, i’d love to talk about you. Uh, talk to me on twitter or facebook there’s so much. Live listen, love here. I can’t i can’t stand it. Harrison new york east orange, new jersey, san francisco, california. Well, that’s probably. Gene takagi, los alamos, new mexico. Cedar knolls, new jersey. Chung ching, china. Ni hao. Cas ou guy, japan. I apologize if i pronounced it wrong. But, you know, live listener. Love is going out to you in japan. Konnichiwa. Um, goodness, i think that’s tony’s take two for friday, the tenth of january second show of the year. Sam is frantically handing me notes. Huntington station, new york. Welcome where you’ve been. You checking in late. Better late than never, i suppose. But you should have been here a half an hour ago. Huntington station. Now live. Listen. Who loved to hunting the station? New york, of course. Jean takagi he’s, a principal of neo, the non-profit and exempt organizations law group in san francisco. Gene has been gene has been a regular contributor to show it’s got to be going on three years. Gina i if it’s not three it’s very close. He had it’s, the non popular, that the non popular beautiful he had it’s the popular non-profit law blawg dot com non-profit law. Blogged dot com it’s very popular. And on twitter he’s at gee tak gt happy new year jean takagi. Welcome back. Happy new year. Tony it’s. Great to be on. Thank you. I love having you. How long have you been a contributor? Every month, i think it’s been a little over three years. That is it. Is it over three love make it could be i think we met three years ago at a bar in san francisco. If i remember, right? Oh, for sure. It’s not like we picked up up there where i knew you before. I’m not that easy with contributors. I mean, yes, we we knew each other. And then we certainly did meet that’s, right? With along with emily chan? Yes. That’s. Right. Um, let’s see, our board has our board has some responsibilities and around program you’re concerned that they’re not they’re not fulfilling those responsibilities. Yeah, i just feel like there’s there’s maybe some, uh, lack of attention paid on the boards roll on program oversight? I think so often went, especially when you talk with lawyers or accountants were talking about financial oversight, and we’re saying we’ll make sure you’re solvent. Make sure you have enough money to pay off your debts, they become due. We don’t really talk very much about programs, but certainly the management folks and the funders air talking about programs and whether they’re effective and efficient, that furthering the mission. So, you know, i thought we should explore a little bit about what the board duties are in in that event as well. Can you just remind us first, we’ve talked about this a while ago. There are three duties that board members have. I was faith, hope and chastity, or on the greatest of those is but yeah, the three duties are the duty of care and that’s act with reasonable care in providing direction and oversight over the organization, the duty of loyalty, and a lot of that has to do with avoiding conflicts of interests that are not in the best interest of the organizations, but are more for the best interests of an insider and the duty of obedience which lawyers air very interested in, and that’s a bang with both the outside laws of, you know, that apply to the organization and the internal laws like the by-laws and other policies. That the documents may have said, those are the three to be to be concerned with, ok and and around program program is essential. Man. That’s what charity’s exist for his programs? Oh, my voice just cracked like i’m a fourteen year old exist. That’s exciting stuff. Now that it is, it is that’s. Right? Well, you make it interesting. That’s. Why? I love having you back. You make the what could very well be a dry topic. I think you make it interesting. And listeners do too. Yeah. That’s. What charity? They’re here it’s for a program. Yeah, exactly. I mean, who cares? The indie at the end of the day, if we’ve got great financials, if none of our programs are effective and we don’t do a service to the community precisely. So what? What do we need to be doing? What the board’s need to be doing around around program? Well, i think in meeting those three duties, the critical aspect for boards to make sure they’re reasonably informed. Ah, and just get a program report every month or every two months. You know, a ten minute program report from the executive director or program director is fine and good. But does that mean the board really understands the programs and whether the advance the mission? Ah, and do they understand how the program’s advance emission? And did they ever ask you more difficult questions about are the programs effective at advancing the mission? Or do we have alternatives? Or should we think of alternatives that might be able to advance that mission mohr effectively or more efficiently, given the limited resources that we all have? First up in this is and we have talked about this. Your mission needs to be very clear. Yeah, and one of the things you have to do is make sure you go back. And this is the lawyer speaking. Make sure you go back to your articles of incorporation and by-laws and make sure that the mission statement that years thinking you’re thatyou’re furthering is consistent with what the law says. Your mission is. And that’s that’s how it’s displayed on the governing documents and in figuring out whether we are effective at meeting our mission. Now we’ve gotto identify cem numbers, right? I mean, it’s not just gonna be a ten minute report from the program director we’ve got to be looking at some numbers to figure out whether our we’re having the outcomes that we want, right and it’s such a such a difficult question and that’s, why it’s it’s all about keeping informed? Because, you know, the whole area program evaluation and back cantor and and a lot of institutions like the stanford center on philanthropy, in civil society and mckinsey and, you know, the non-profit cordially foundations, and they all have been writing all sorts of things on program evaluation and how we need more metrics and, you know, but all of that is great, but this is really hard stuff for a lot of non-profits to do so, yes, trying to figure out what what measurements are are important for us to figure out. Are we advancing our mission effectively? And then are we advancing it efficiently is really hard stuff, i think tip typically non-profits will, you know, measure how much money we’ve raised, how many visitors we’ve had or people with served, how many members we have, what is our overhead ratio on? We’ve had discussions on that topic as well, and, you know, those are interesting figures in all important, and i don’t want to downplay that. But what about you know, then, you know, the number of clients served. For example, does that really tell us what impact that’s done? No, before the clients. And you know, the program staff may know that. But how does the board know that if we have? If we served a thousand clients last month, did we did we serve them by giving them one meal? Did that change their lives? Did we do more than that? Did we provide services? What? What and impact are we trying to aim for? And what results are we getting those air really difficult things to try to figure out. But i think the board needs to push the organization in that direction. Of trying to figure out are the programs that write programs? Are we effectively implementing it? And if you want to, you know, evaluate your executive and evaluate your programs. You’ve gotta have a good understanding of that. I feel your passion around this, jean. I really do. It comes it’s it’s palpable. Now, in managing these programs. It’s, not the board’s roll. Teo, be day to day. There’s clearly there’s a delegation that has durney happening? Yeah, absolutely. And and the board certainly has the ability, teo, and should be delegating if they have staff in an executive director, particularly delegating those duties on those people. And especially, you know, holding the executive accountable and tasking executive and making sure the executive has resources to be able to do this, to try to figure out what measurements should we take? Teo, evaluate our programs. What what’s important? What do we have the capacity to do now? And what? What do we aspire to do? What are outside stakeholders wanting? What are the foundations saying we must have? And what are the donor’s expecting from us and how to our competitors provide that type of information back? I think we just need to push. Our executives were lucky enough to have them to figure some of those things out. And none of this has done overnight. Of course, tony, but you know, you you’ve gotto work at this, and sometimes you’re going to move forward, and sometimes you gotta move backwards. But you’ve got to keep pushing, pushing ahead. You just asked five or six really difficult but critical questions. Um, it’s a good thing. This is a podcast. Cause. Now people can listen. Go, go back to the past one minute and listen to those five or six questions. Jean just just named, you know, difficulty, but, but but critical. And and yet the board’s oversight responsibility remains and that can’t be delegated. That’s, right? So you know, the board, khun delegate management, but the board can’t delegate its ultimate oversight of the organization and it’s, you know, it’s responsibility to plan the direction of the organization. So status quo, if you know if that’s all you’re satisfied with and you don’t aim to do anything else with that, you know, that may not that may indicate that you don’t have the best board in place, and i was a little shocked teo learned, i think two days ago guidestar held a web cast, and there was a survey done of executive directors, and seventy five percent said they were unhappy with their boards and there’s a big disconnect there. Seventy five percent proof. Okay, what else? What else, uh, is part of the boards oversight of program? Gene? Well, you know, one thing i kind of want to emphasize as well is that i don’t want to put all of this on the board of directors, and i realized that the vast majority of board members are volunteers and have busy lives otherwise and are doing an amazing job. Trying to contribute to their organizations, the disconnect with the exec director is usually because of communications and a lack of understanding of their respective roles. So i just want to put a little bit of a burden on the executive director as well, to make sure that they are emphasizing board development and helping the board understand its responsibilities and sometimes bringing in experts, even though they may cost a little at the outset. Khun b really valuable to an organisation to try to figure out what these roles are, and again put in a little investment up front, and you can get payoff down the road even if you have some failures along the way. But it’s just that continuing to push forward to trying to understand what you’re doing who’s responsible for what? On figuring that stuff out the metrics themselves again. Our khun b, you know, exceedingly difficult if if i asked you give us metrics on changing laws when we were fighting for civil rights. Um, well, that might take years or decades to get any measurable results per se that might make a thunder happy. And you know what would have happened in the early sixties, you know, civil rights organizations just had their program shut down because boards didn’t get the right metrics that would have been ridiculous, right? So we have to understand the limitation of these measurements as well, but continue to try to figure out what important steps or bench marks were shooting for and what’s important to do, even if we don’t get the metrics on and make sure our funders and donors and stakeholders understand those limitations as well, just a minute or so before before breaking what? What kind of expert would help us with this? What would we search for? Well, there there are some consultants out there who specialize in program evaluation, and there there are definitely resource is out there. I have named a few organizations already, but let me give you a few more the foundation centre and they’re grantspace website has got some excellent resource is on program evaluation, the national council of non-profits also has some excellent resources. They’re they’re definitely resource is out there, and if you look for non-profit consultants who got program evaluation expertise, i think that can be a starting place. This is also a ripe area. For collaboration amongst organizations that are serving similar populations, or have similar missions. To try to meet together and talked about how they’re measuring, you know, their program, results and what would work for maybe, you know, across the sub sector that that they’re serving, all of those things are really important. I think again, executive leadership is really important to get the board in motion, but the board also has to hold the executive responsible for making sure that happens as well. Let’s, take a break. Gene and i, of course, will keep talking about the board’s responsibility around program and the executive director’s, too. Lynette singleton and at lays, right. Thank you for thank you very much. For those very, very kind thoughts on twitter. Hang in there. You’re listening to the talking alternative network. Duitz have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s, monte, m o nt y monty taylor. Dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Talking alternative radio twenty four hours a day. Hi, i’m kate piela, executive director of dance, new amsterdam. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. More live listener love junction china ni hao, the netherlands gary indiana the home of christmas story, right? I’m pretty sure a christmas story that movie took place in gary, indiana live listen, i’d love to gary, indiana, and we’ve got a couple checking in from japan, hiroshima and kobe konnichi wa, farmington, michigan live listener love out to you. We have a question from twitter jean very loyal listener lynette singleton asks, do we know why there’s this lack of love between executive directors with and their boards, any ideas what’s contributing to that? I think i’m sorry, tony, that i think there are a number of factors that make be contributing to that, but i think the first is lack of understanding of the rules that each place and then it’s it’s a matter of communication between the two parties, there are great expectations that that board’s place on executives and the reliance on the executives tio teo, make do with limited resources to produce amazing results, and that can sometimes be a very heavy burden on the executive without a lot of support from the board and exactly what the board’s role is in supporting the executive. Director’s also, i think there many areas where there’s a lack of agreement or understanding between those roles and, you know, fund-raising is actually one of the areas of of ex, actually, some controversy, i think, you know, is the board involved is the board’s role to raise funds for the organisation. From a legal perspective, i might answer no to some extent, from a more operational perspective, i would say, of course, it is so there’s, different considerations, and that was a charity navigator to study, right? I’m not sure. I thought you said i’d start with. I’m sorry, the organization that did the webinar. Okay, okay, god start. Pardon me. Ok wave talking, talking about program meeting the mission, but there’s also legal requirements around program as well. Sure, and then the board should make sure that the executive is ensuring that the program is in compliance with whatever applicable laws might be there, whether it have to do with the facility of the organization or the employees and volunteers working for it, their basic risk management steps that they may want to take a swell, including ensuring that there’s proper insurance for whatever activities are are involved. Obviously, if you’re doing a summer day camp involving rope climbing and like that that’s going to be a little bit more significant in terms of risk management than if you’re just doing administrative work, lots of legal compliance, things, licensing, permitting and in all of those things as well, can boardmember sze be personally liable if laws are being broken and that’s why we have directors and officers insurance, isn’t it? Yeah, part partly why we have that it’s usually, you know, if there’s some sort of negligence involved when the boardmember acting not as a boardmember but as a volunteer for a program, then you’re probably looking at commercial general. Liability insurance to protect against, you know, somebody slip and fall and blaming the volunteer who was right supposed to set it up on the board members, directors and officers. Insurance will really protect against decisions that the board made that ultimately, you know, in hindsight, we’re negligent or grossly negligent, and, you know, if they decided to hold a program in involved involving bungee jumping with six year olds and without adequate supervision that, you know, that would be be a type of negligence that could get boardmember personally liable for something like that. But volunteermatch boardmember czar really, really, really rarely held personally liable absent some sort of malfeasance or self dealing benefit themselves. Okay, i’ve seen some six year olds on the subway that i wouldn’t mind having participating that that bungee jumping off a cliff i could i could give them a little shove to get them started, but not not kids. I know nobody related to me, only only what’s people have seen some hype it that it go well, now they’re real. I’ve seen him in the subway. I just don’t know who they are. I can’t name them, but i could point them. Out easily. Probably on my way home, i’ll encounter a few. Um, what else should we be thinking about? You know, your get before i asked before we do that, you’re an anarchist. Also, you’re making us. I got two troublemakers on the show today. You are making us ask questions that are very difficult, but but critical? Yeah. You know, e think of lawyers and consultants more broadly. That’s what? What we do, we can implement the changes that we talked about, what we want to raise the questions because we want boards and executives to really be thinking about these things and discussing them. And that’ll help break down the barriers and the misunderstandings and hopefully make more executive directors feel that their boards air great, make more executive, make more boards feel that their executive directors are doing a great job as well. As i said, i feel your passion around this. We have just about two minutes. You have another thought around this? Yeah. You know, just tio, make sure that again and i’ve talked a little bit about this is that there are limitations to what metrics can provide to an organization and some things. Just take a really long time to figure out research i mentioned lobbying on civil rights issues is one example, but research as well, you know, for gonna engage in research of a new right and how it’s going to work or developing a new medical device or drug that’s going to be beneficial to developing nations and the people there who might not have the resources to be able to afford these things. We’ve got to be a little bit experimental, and i know you know, there’s been preaching to the choir about embracing failure and sharing it so we can learn in advance, but that really is something that i’ll echo as well, that, you know, we’re going to get metrics and sometimes the metrics they’re going to show we failed, but if we never fail, that means we’ve never really pushed the envelope of making a more substantial change, and we’re just sort of, you know, relying on making little incremental changes, and we have to think about our organizations and say, are we the type of organization that just wants to stay status quo? Do we want to make little tiny, incremental changes year by year? Or do we actually want to look at solving or advancing our mission in a really big way and actually take some risk and then find some programs out there that might be more risky and that might fail and help educate our funders and our donors and our supporters that you have this is what we’re doing, and not everything is going to work, but this is the way to advance, you know, our cause lawyer with a heart jing jing takagi really so grateful that you’re contributing to the show? Jean, thank you so much. Thank you, johnny. And thanks for basing this serious subject may that’s alright, uh, we have a little fun with it. You’re an anarchist is no question you’ll find jean at non-profit law blogged dot com that’s the block that he had it and he’s at g tack on twitter. Thank you again, jean, thanks so much. Next week, female financial literacy alice march returns and personal financial planner sheila walker. Hartwell is with her. Wow, what a show today! Really? I’m just i’m moved. Damn! I love doing this show. Um, about two female financial literacy women need to get up to speed in professional and personal money issues and what’s public on private companies are prospect research contributor maria simple. The prospect finder has tips aplenty for doing your research on privately held companies. Please remember rally bound in your thoughts and telephone bill reduction consulting also tb rc they’re helping to bring the show to you. Valley bound dot com and tb r si dot com. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer. The show’s social media is by deborah askanase of community organizer two point oh, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. We’re gonna be doing a remote more about that next week. A pretty prominent remote and it’s going to live streamed. In the meantime, you could check the hashtag e-giving twenty thirteen if you want to learn before waiting for the announcement that i make next week. Our music is by scott stein. This is tony martignetti non-profit radio. I hope to be with me next friday one to two p m eastern at talking alternative dot com dahna you’re listening to the talking alternate network waiting to get a drink. You could are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall. This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future. You dream of. Two one to seven to one one eight, three that’s to one to seven to one, eight one eight three the conscious consultant helping conscious people be better business people. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to talking alt-right network at www. Dot talking alternative dot com, now broadcasting twenty four hours a day. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking. Hyre

#Giving2013

Image for blog post Atlas of Giving EventHosted by Atlas and NP Radio

Tony Martignetti Nonprofit Radio and Atlas of Giving are hosting a review of 2013 U.S. fundraising and the forecast for 2014. We’ll live stream the event, which will look back and ahead to giving by charitable mission, funding source and state.

Join us here–on this page!–on Tuesday, January 21, 10 to 11am eastern,* for the live stream. Leading up to the event, follow #Giving2013.

What you’ll see during the live stream event in the video embed window:

— Rob Mitchell, CEO of Atlas of Giving, will deliver a 10-minute press conference, releasing the review and forecast

— I’ll host a discussion of the results, forecast and fundraising trends with

  • Ken Berger, CEO of Charity Navigator
  • Marcia Stepanek, New Media Faculty & Advisor at the New York University Heyman Center for Philanthropy
  • Rob Mitchell

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Rob made his 2013 announcement on Nonprofit Radio last January.

I’m impressed by the Atlas of Giving methodology because it is based on economic, demographic and historical data. Hard numbers for precise measurement—and forecasting. Their team of mathematicians, analysts and statisticians unlocked the algorithm that delivers 91 to 99.8 percent historical accuracy back to 1972.

We’ll come to you from the stunning 34th floor Boardroom in Mutual of America’s flagship building on Park Avenue in NYC.

#Giving2013! Be here!

* I sincerely apologize to those in the pacific and mountain time zones. We didn’t anticipate live streaming when we locked in our venue. It’s our first time out. We’re shooting HD video and I’ll let you know when it’s up. Plus, it’s a G+ Hangout on Air so the stream will be available immediately.

Nonprofit Radio for January 3, 2014: In Front Of The Media In 2014 & Social Sites To Watch In 2014

Big Nonprofit Ideas for the Other 95%

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Janet Falk: In Front Of The Media In 2014

Janet L FalkJanet Falk, principal of Falk Communications and Research, shares what belongs in your 2014 media plan and how to execute so that media pay attention to you.

 

 

 

 

Amy Sample Ward: Social Sites To Watch In 2014

Picture of Amy Sample WardAmy Sample Ward and I wrap-up our discussion of baby boomer engagement, talking sites and strategies. Then, which social media sites will explode in the new year? You’ve heard of Snapchat, right? Amy is our social media contributor and CEO of NTEN, the Nonprofit Technology Network.

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host and happy new year. I hope that you had a lot of time with friends, family loved ones over the holidays. Happy new year wishes to you. We got some from twitter very recently at wasco ca beck tweeted me and said good souls need be known to the world prosperity to you and all your listeners. We’re tuning in and loving it at wasco quebec. Thank you very, very much. Also got an email from betty ann who said i love your show and she also suggested a guest. I hope you know that guest suggestions are always welcome. Betty ann. Thank you very much, non-profit radio loves you back. Oh, i do hope you’re with me. Two weeks ago, i’d immediately suffer loring go tricky. Oh, bronchitis. If i had heard that you missed dan’s donorsearch attention ideas, your end of your campaign got you lots of new donors. Dan had ideas for holding on to them. He’s, the assistant director of development for individual giving at international house and goodbye, google alerts. Will it happen? In twenty fourteen, maria semple are prospect research contributor, and the prospect finder has free had who who writes this copy? Sam, who writes this copy sam shrugs his shoulders she had two weeks ago free alternatives in case google lorts disappears this week in front of the media in twenty fourteen janet faulk principle of faulk communications and research shares what belongs in your twenty fourteen media plan and how to execute so that the media pay attention to you and social sites toe watching twenty fourteen amy sample ward and i wrap up our discussion of baby boomer engagement, talking about sites and strategies and then which social media streit’s sites will explode in the new year you’ve heard of snapchat. I hope amy is our social media contributor and the ceo of inten, the non-profit technology network between the guests on tony’s, take two fundchat it’s, a weekly twitter chat it’s a blogged it’s, a great community of fundraisers that i’m a part of. We are brought to you by rally bound peer-to-peer fund-raising for runs, walks and rides and t brc cost recovery that’s telephone bill reduction, consulting, getting you money back from phone bill errors and omissions. I’m very glad that janet fall committed to the studio today. It’s a very snowy day in new york. She was here early. She’s, the principal of for communications and research. She’s, a communications professional with more than fifteen years of experience and has worked with lots of cultural membership, religious and community non-profits she speaks spanish and french. You’ll find her at janet l, fox, dot com and on twitter she’s at janet l folk general folk. Welcome to the studio. Thank you so much, tony. My pleasure to be here. Thank you. It’s. A pleasure to have you. Thanks for coming out in the snow. Um, how do we say in french? Tony martignetti has the the most outstanding chauffeur non-profits in the universe. Tony martignetti ah, the plu conned a program. Pull. A’s. What was the question? Universe dahna universe? Excellent. I love that the universe is universe is bigger than the galaxy, isn’t it? I believe some of the milky way is a galaxy. I think the universe is made of many galaxies, so i chose the right one. I don’t want to limit myself to just a galaxy in the universe. Thank you. Very much my place like you, we’re talking about our media strategy for twenty fourteen why why is this important? Why did non-profits want to be in the news? They want to attract donors, they want to attract funders, they want to attract members, they want to attract attendees, they want to attract clients, they want to build coalitions with like minded organisations. They want to raise their profile with political leaders and with business leaders. I can’t think of, you know, one reason there are so many reasons why non-profit organizations want to be in the news. So this is all for exposure for all those reasons, well, it’s exposure, but also it may be that there’s some pending legislation and you want to have your imprint on it, and maybe that you have an event coming up and you want to drive attendance toward it. It may be that you’re cultivating mohr board members or your recruiting more volunteers. There are any number of reasons why non-profits need to be in the news, raising the flag and putting forth their best foot as to what their agenda is and what impact they’re having in the community as you and i were promoting the show in advance on twitter. You pointed out that a foundation executive director said, quote, i give two groups i’ve heard of one way i hear of you is to read about you in the news and quote, right that’s, exactly current that was, i attend to the luncheon here in new york, and it was a foundation director who said that, and immediately everyone sat up straighter and thought, you know, what am i going to do to get myself in the right media? Because you have to think that your audience is somewhat different volunteers air looking for one kind of activity and funders air looking for other kinds of information. So you have to reach quite broadly in your contact with the media, figure out who’s on the other side of the table, who’s monitoring, reading, listening to that media. What is it that drives them? And how can you connect them to your organization? And we need not wait for news toe happen for us to jump on it and then in the in the urgent moment, you know, pitch ourselves as a as an expert, i can comment on that. That’s not much of a media plan, right thie idea is to put yourself forward and you can do that in a number of ways. First, you should introduce a spokesperson for your organization, someone who can talk about issue’s, not only what our organization is and what we dio but what is meaningful in the work that your organization does. So say you’re a literacy organization, so you are dealing with school children or you’re dealing with immigrants or you were dealing with adults and you are helping them to be able to read so that they can deal with their day to day issues. So identifying thie issue? Not necessarily just everything about our organization and that person who is the spokesperson for your organization has to be introduced to the media in a way that establishes who they are and why they are a credible authority and resource. It’s not enough to say this person has been working for twenty five years in the business or in the organization or in this field. Have they written a book? Have they published an article or an opinion piece in the local media? Have they given a presentation at a national or regional professional conference? Is there something that they have that says more about the impact that your organization is having in addressing these issues? So finding a way to introduce this person to the media takes what i call a media profile, and it basically summarizes the person’s bio in three sentences no longer than five lines and highlights several areas of their expertise and then raises thie issues that reporters are not paying attention to, and that if only people knew more about this, then they would want to talk about this person. So so so so we were talking about you, tony, we could say you’re an attorney and you’re experienced in plan giving, but one topic of interest that people are not paying attention to is, say, changes in the tax laws that are going to effect donations to non-profits nasco so that’s something that has an immediate impact, people understand if they don’t do something now, based on these changes in the tax laws that are being enacted for twenty fourteen, then it’s going to have a consequence for their donors? It’s goingto have a consequence for their non-profit now, let’s, let’s delve in there, we just have a couple minutes before our first break. Thiss media plan how this media profile of the spokesperson how do we best get this two media? Okay, you identify who the spokesperson is all you think about, what are the issues they’re going to talk about. And then you identify what are the local news organizations that your readership or your listener ship is most concerned with? What are they consulting most often. Is it the daily newspaper? Is it a local blogged? Is it a local radio or tv station? And then you look to see what they have already commented on or published in that area. And then you reach out to that person or that reporter or three male female male introduction to start? Yeah, okay. And it’s, always good to follow-up afterwards with a phone call. Basically, you want to be there so that when the issue comes up, the reporter knows gi. I need somebody who can talk about literacy or about planned giving. And i will get in touch with the person who’s information i received a couple of months ago. J it’s a good thing that i had that on. So you’re getting your getting yourself identified before there’s, an urgent need that a reporter has with a with a ten o’clock tomorrow morning deadline. And here she is scrambling, and reporters call the people that they know they don’t call the people that they don’t know. And if you want a sample of a media profiled and have your listeners, contact me, janet, janet, l fe, ok, dot com. Okay, we’re gonna take a break. When we come back. Janet and i are going to keep talking about getting you in front of the media and getting you in front of the news in the media in twenty fourteen, so hang in there. E-giving didn’t think dick tooting getting ding, ding, ding ding. You’re listening to the talking, alternate network, get him. Cubine do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss. Our coaching and consultant services are guaranteed to lead toe right groat for your business, call us at nine one seven eight three three four eight six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com oppcoll are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. You’re listening to the talking alternative network. Welcome back to big non-profit ideas for the other ninety five percent. We’ve got to send some live listener love there’s, tons a story in new york and queens. Live listener love to you, boca raton, florida, atlanta, georgia alcohol in california. I know i have been to alcohol own. I’m wondering if listeners in alcohol do you know barry and roxy? I visited barry and roxy years ago. They were aunt and uncle of someone i was dating in college. So if you know barry in roxy, give them a shout out, please. Hello, elka. Home live listener love to you and many more let’s. Um, or live come live love coming. Um, jennet, as we think about our media profile that’s going to go for this spokesperson, what should we be, including things like head shot? Ah link to a video clip of the person speaking what else? Maybe those air knows. I mean, if those air knows, tell me know what else belongs in that media player, i think simply stating the name of the person. They’re titled their contact information, phone and email. Ah, three sentence bio that takes about five typewritten lines and a few areas of expertise and some key questions or hot issues is more than sufficient there’s no sense cluttering up with a long bio or with a photo or with a video clip, because when the reporter is interested, they will come back to you for that kind of information right miree years or clutter than but good. I’m glad you said clutter don’t clutter it up, keep it simple on dh then follow-up now, do reporters not get not get agitated when they get the call a week after it says just wanted to be sure you got my email, you know? Is that not annoying to reporters? It’s ok to do it shows that you care, okay? You can always say in your call to the reporter, you’re coverage of the such and such issue, which is aligned with our organization, prompted me to get in touch with you. So then the reporter knows that you’re not just smiling and dialing and randomly college, right? Right, right, right. You are calling that reporter for a specific reason they’ve covered a topic that’s aligned with your organization, and you want to point out additional information or a new perspective, or recent events or report or survey something a case study that’s going teo want the reported to go back and revisit the subject and provide the depth and inside that your spokesperson will be able to do if you don’t hear back from the reporter now you sent an email just as you described. You didn’t hear back you left a voicemail several days or a week later. Don’t hear back. Should we now let it lie or jointly sustainers let it lie. We should let it look because you are in a reporter’s database and when the time comes and they need to talk to someone on that subject, you will have effectively introduced yourself. Okay? And if a news hook should arise on something relevant, the way you’re describing, should we then be in touch and say absolutely, i even if six months ago i sent you my bio, etcetera, i can help you with if there’s a new development in the organization or in the subject matter, you should absolutely go back. And i would caption an email saying source available to comment on x so say there was an unfortunate incident like what took place in newtown, connecticut about a year ago, that incident took place on a friday and within, you know, a few hours there were spokespeople from all different resource is commenting on the impact on children and gun control and mental health issues, a great many non-profit seems were represented in the commented on, and then on monday there were commentators from yale university where they have a child study center, and they have a center for study of violence among children, how it affects children, and they held a press conference on that monday. So the idea is, is that they capitalized on what was a sudden news event, but they already had established their credibility by their affiliation with these centers for study of children and when, you know, with the name of yale university, but say you were unorganised ation that was interested in gun control issues or in mental health, you would be perfectly i mean, it would be perfectly commendable for you to reach out and say source available mental health issues and reach out to the media on that basis. All right, let’s, move on in our twenty fourteen media plan. What else? What else belongs? In there, after spokesperson and introducing the spokesperson, i think it’s important to have a case study so that you can point concretely toothy impact that your organization is having. And i have been a small community in new york called roosevelt island, and we have about twelve thousand people. So it’s, a town called alan is part of new york city’s, part of manhattan, but it’s in the east river that’s an island in the east river, which we get to buy it’s a way or tram or bridge. That’s correct. Okay, that’s correct. If you’ve seen the spider man movie, then you’ve seen the tramp. Okay? Oh, i didn’t see it, but is he spider man saves the tram is cool. It’s ah it’s like those amusement park rides overhead cabling, but much bigger. And you get incredible view as you’re going either way. From from manhattan, back and forth to roosevelt island it’s really it’s. Stunning views right over the water. A little unnerving the first time because your many hundreds of feet over it is the first commuter aerial tramway in the united states. It’s a four minute ride across the same is writing with somebody. So to go on on roosevelt island, we have a number of small non-profits and they have to fight for their own visibility for funding and for news coverage. Now, one of my neighbors runs a group called island kids, and they have an enrichment program for preschoolers and for their families, but they also have a day camp, and one summer there were three five year old children who attended the state camp, and they had been cared for at home by an aunt or grandmother who didn’t speak english. Now the children spoke english, but they had never been to nursery school if they showed up at this day camp and they didn’t know their letters, they didn’t know their numbers. They didn’t know their colors, and they had never been socialized with other children. They were part of a special curriculum developed by the director of island kids, and they became school ready. In four weeks. They learned to get along with other children. They learned their alphabet, their numbers, their colors. Now imagine if the’s children had shown up in kindergarten and they hadn’t had any of this training for less than a thousand dollars thes. Children were made school ready, and they did not disrupt the classroom. They got along with everybody else and over the course of time, years and hours and thousands of dollars. All of that money was saved because of an early intervention that got these children ready for school. So if you can put together a case study that will show how your organization has helped other people and has saved dollars that’s a great story to be able to tell to the media, to be able to tell two foot funders, to be able to tell to business leaders and and two elected. So showing your impact in a larger issue, right? So in a in a broader context, okay, um, what you have some ideas about again getting ahead of the news in terms ofthe finding special days and months, right? A zoo. Excellent, i think is really is a savvy part of media plan. We’ll share those show those ideas. Okay, there are two websites that i visit from time to time. One is called national day calendar. Dot com and the other is called national whatever day. And these are two websites that list multiple days. Commemorative days that take place every day of the year. So you you might think it’s valentine’s day or washington’s birthday or presidents there’s something like that. But i guarantee you that it is grilled cheese day an ostrich today, somewhere in the world today is today is national, among other things, chocolate covered cherry day. Okay, on dh national humiliation day i’ve because i went to the sites and check now they didn’t corroborate each other, though one of them had some things and one of them had the other. These these two competing for the i feel sametz complimentary view the miss complimentary because of you that i think that gives you even more options. It does because, i mean, a couple of months ago i was talking with an organization and they’re interested in literacy. So we decided that may first, which is national mother goose day, would be a great day for them because it’s all about reading and it’s about nursery rhymes and so forth. But if you think about it, may first is also save the rhino day. So may first can be an important day. I was more than one organization i was thinking about it, but national rhino day did not come to mind when you said think about may first, and i was thinking of mayday, mayday for labours. I was not thinking of rhinos, right, but does ok, so those sites again our national nationbuilder national whatever day and national day calendar, okay, and so you can look through the calendar look for days that are related to your issues, and this is part of what you can build your media plan around. Well, what you do is you search thematically, type in whatever theme comes to your mind, whether it’s literacy or reading or animals or environment or, you know non-profit volunteer celebration and and you will find that they are complementary. Let’s send a little more live listener love. We’re going to go abroad. Teo first, teo, seoul, korea, on yo haserot a, beijing, china, guangzhou, china wishing you ni hao, as always and there’s more there’s, more live listen, love domestic and abroad so? So of course you’re going, keep listening. I don’t want to say that. Um all right, so i love those. I do love those sites, those air, those are clever and they’re kind of fun. I also saw that this is national hobby month january’s national, so that could have a lot of impact for lots of different community organizations. I think right elearning work is involved around involved grantcraft or any kind of hobby work, it could also be good for organizations that are promoting recreational activities for seniors. Excellent, yeah, yeah, it’s okay, very great. Um, there are some other things that belong in our in our media plan we’re going, we’re going to get to those way did have a question from twitter, which was from new path foundation on twitter on dh. That person asked if new path foundation asked if you have any advice on how to align the your strategies across media fund-raising and communication generally okay say you’re having an event and you’re having a gala or some sort of fundraiser part of your plan should be to reach out to the media in advance so that they will know who the honoree is and why this person is important and you know how the monies raised are going to effect thie community how they’re going to be directed within the programs of your non-profit organization and what the what the effect is going to be. So i was working with a group called staten island legal services, and they gave an award to a retired judge and staten island legal services obviously provides services to the people on staten island who need legal advice, whether it’s for immigration or foreclosure, domestic violence and so forth. And i was able to get the new york law journal and the local staten island newspaper, the staten island advance, interested in this fundraiser because the person presenting the award to the retired judge was former governor mario cuomo. So getting that news item in the newspaper a week ahead of time helped them with selling more tickets, right? Okay, but but the question that was about keeping consistent, consistent across your media, your fund-raising messages and your communication generally, i mean that aside from being part of a plot of land like we’re talking about, right, i mean, that has to come from leadership mean, other thoughts about consistent messaging, i think is what the questions about? Okay, well, i would say that for some non-profits communications is the last piece of the pie, and it should be involved more as a forethought and then an afterthought. If your organization is not large enough to have someone on staff who is dedicated to communications, then you have to find a way in you’re planning process throughout the course of the year to say, what are we going to communicate? How are we going to do it? Are we going to put this in our twitter feed? Are we going to put this on our facebook page? Are we going to make, you know, make regular references in our newsletter? Are we going to be reaching out to the media? You have to make this part of your entire planning process it’s not enough tow added in at the last minute or two, forget about it all together and working together collaboratively, right? Not in not in silos, even for a small shop. I’ve seen small shops that khun b terribly siloed that’s not going to create consistent messaging. Cross your fund-raising and your media plan by the way, listeners, you know you can always you can tweet us following using hashtag non-profit radio that’s how i’ve gotten all these messages from twitter and by using that hashtag non-profit radio and lynette is listening that’s not the saying lynette singleton and on twitter she’s suggesting that ap planner is another good source for upcoming events. A p underscore planner for upcoming events. Thank you, thank you. Um, janet let’s, go back to our to our media plan. Um, news let’s. See, making news. You can there’s ways of making news and not waiting for it. All right. And we just have a couple minutes left. Okay? You can issue a report. You can invite a celebrity or political leader to come to visit your organization. You can hold the demonstration. You can call attention to yourself in any number of ways. As a way of saying these are our themes. The’s the issues that we care about, this’s thie impact that we’re having in our community. You want to wait for news to be made around you? Petition, petition drive and presentation. Teo politician could be another news event, right? If you know that a politician is attending an event somewhere else, then, you know, find a way to insert yourself in the dialogue. I’m not saying that you should be it’ll disruptive, you know, people have been known. To do in the us whole of congress. But there are ways that you can insinuate yourself into the conversation. And when news does happen around you, you need to be around and available that’s, right? You have to a zay said. If you have already distributed your media profile to the news media in your area, then you know they will think about you and you can remind them by sending them a flash notice source contact available. You had some advice for someone who i spoke to this week from life life vest inside l v i just a couple of your points. Could you could you share because it’s ah it’s, a small organization working teo, get exposure and and let’s sort of leverage their name. You had some advice for life vest inside. They’ve already identified with their spokesperson is or the orly job, right and she’s gotten her name out there and been successful at that. So i applaud her for doing that. I think what you want to talk about is the impact that their activities air having, whether it’s on self esteem of girl’s, self esteem of boys what’s happening in the classroom. And what’s happening in the school in general, based on the activities of their participants. And i think they need to be more outward looking in terms of their case studies. And how about one more tip for for early and life vest into inside? I think they should generate some sort of report about thie impact that they’ve had in their school programs. And that would be a way of building a larger audience, both within the school system and also with non-profit funders jenna folk. You’ll find her at janet l fox dot com and can follow her on twitter at janet l folk. Janet l folk, thank you very much for being against my placement tongue. It’s. Been a pleasure to have you. Thanks for sharing your expertise. I want to tell you about some of the people that help us produce the show. Rally bound, for instance. We wouldn’t be able to bring the show if we didn’t have rally bound as a sponsor. And, ah, what they do is peer-to-peer. Fund-raising if you are thinking about runs, walks, rides. Look at rally bound dot com i know some of you have already been talking to rally about because joe magee said that he’s already gotten calls from non-profit listeners, which is very smart because as a non-profit radio listener, you can get a discount through the word from the work that rally banned rally bound does so if in your twenty fourteen fund-raising plan, if there’s runs, walks, ride race, take a look at rally bound dot com talk to joe mcgee. I also know the ceo there, but joe was the one who will answer your questions. Help you set up your campaign aside from rally bound dot com, you’ll find them at triple eight seven six, seven, nine o seven six and i’m glad people are calling and getting that discount. We’re also supported by t b r c cost recovery telephone bill reduction consulting that’s yourself, rabinowitz, he’s going to go over your phone bills looking for errors, omissions, services you didn’t order and well above market pricing ninety percent of the time he finds mistakes and then he picks up the phone and he deals with the phone company to get your money back if he doesn’t get your money back. You don’t pay him. I’ve known yourself for very close to ten years. I trust him. I wouldn’t refer you to him, and i wouldn’t accept him as a sponsor if if that wasn’t true and, ah, he was telling me that there was a norm non-profit that he saved about twelve thousand dollars for and i’ve mentioned this before. He looked back three years and got them twelve thousand dollars in ah, returns returned money from the phone company, no pressure. I don’t deal with sales of people, and i wouldn’t recommend such people take a look at youssef. Talked to him at two one to six, double four nine triple xero or t brc dot com fund-raising a terrific community that i’m a member ofthe this is not a sponsor. This is talking about my block this week, it’s, a group of development officers, consultants, marketers and i’m very proud to be a member of fund. There’s also a block that i contribute too, and my hat is off to brendan kinney who’s been a guest on the show he’s talking about fundchat and i appreciate, and i’m grateful that he started it a couple of years ago. That was on the march twenty third, two thousand twelve show, when brendan was a guest. You can follow the hashtag fundchat on twitter. You can also find the blogger at fundchat dot org’s and there’s more on my blogged about fundchat and i’m at tony martignetti dot com that is tony’s take two for friday, third of january first show of the year you may be called last show two weeks ago, i wondered why there were only forty nine shows in two thousand thirteen. Turns out i did not get screwed. There were only forty nine non holiday fridays in two thousand thirteen. Sam counted them up. Thank you, sam. Amy sample ward is on the phone. We know who she is. Ceo of non-profit technology network, which is that in ten dot or ge, her most recent co authored book is social change anytime everywhere about online multi-channel engagement her block is amy sample ward. Dot or ge? And on twitter she’s at amy r s ward. Hi, amy. Sample ward. Happy new year. Hi there. Happy twenty fourteen. Thank you very much. Um, you were you spent some time with friends right? Recently for your for your new year? I did. We have been going for a number of years for sometime in late december, out to the oregon coast with our good friends. So it was our annual our annual trip out. They’re wonderful. And what is the what is the oregon winter like? Well, oregon and washington are part of ah, temperate rainforests in the amount of change in weather through all the seasons isn’t that dramatic? You know it’s like hi forties low fifties in the winter and then seventies. Maybe even louise in the summer. So it’s not severe landscape, but the oregon coast is because it’s next to the ocean going to be warmer than inland on dh it’s, very rugged and rocky. And you have all of the whales are migrating during december. So you have, you know, someday they’re big storms other and you get to sit in a cozy little beach house with a fire on then other days it’s clear and you can go out and watch for whales. That sounds wonderful. I gotta visit our pacific northwest. Really very interesting about the temperate zone that you enjoy. Yes, i do not enjoy being hot or cold. I mento live inhe middle zone. Well, it’s a good thing you’re not in new york now because wind chills overnight were down in the minus seven in some parts of the city. It’s very cold here today. Yes, we’re continuing our conversation about baby boomers. We we left off on december thirteenth when when derek feldman hung around because he was talking about millennials. And then you and i were talking about baby boomers, and we ran out of time. Teo, explore some of the sites that are right for them and some maybe some engagement strategies that you might have for baby boomers. Yeah, well, i think that, you know, as we were talking last time with derek, some of the influential components to think about with different demographic group adopting or how they’re going to use different tools are other demographic groups, you know, it isn’t just their own usage in a bubble, but especially boomers are going to be influenced by their own children, and which sites are they using that, you know, they’re using it so they can stay in contact or share photos, etcetera. And twenty thirteen, it was a really interesting year. I was going back through different posts from twenty thirteen, where different people were talking about, you know, what was gonna happen in technology last year? And there was a good amount of buzz at the beginning of twenty thirteen that, you know, this is really the year where mobile is going to boom there’s going to be people using non desktop devices, whether their tablets from all different companies or mobile phones, whatever, and it was more at least what i was noticing is that it was very device interested, it was, you know, a lot of those predictions of twenty thirteen where that people were going to be using these devices, these access points, but there wasn’t a lot of conversation about when everyone starts using these non desktop devices. That means they’re going to choose totally different app then maybe they had been previously using or use, you know, different, um, sites in different ways because a tablet uh, is pretty beautiful. We’re looking at photos, so you know, maybe that is somewhat teo too. I want to say to blame, but that’s the only phrase that’s coming to mind to point towards why there’s such a growing number now in these photo on now, even video sharing applications because it isn’t just something you know, you’re sitting at your desk and you’re going to read a blood post well, now here, maybe sitting on your couch oh are sitting on your couch in front of the tv, which is a huge percentage of users, you know are using a device in their hands while the tv, which is also a device, eyes on in front of them, you know? So they’re kind of duel device users and how that is changing what they want to be looking at which which they’re going to use on dh last time with eric and we talked about the number of millennials, you know, kind of quitting facebook, moving away from facebook? Well, they have to be going somewhere, right? They’re not not using technology and they’re definitely not abandoning social technologies, so it using what i was saying. Before about twenty thirteen, kind of being this device adoption year. Now we’re really seen what happened as people adopt those devices with both younger and older adults adopting things like instagram flicker came out last year or yeah, a year ago with on ap version of the flicker experience, which, you know, flicker has been a mainstay in the in the top tier of social social sites. On the web. It was a very early early option and it’s cute, you zoho many photos were uploaded into flicker, and then as people started moving to devices, well, that web experience with liquor, you know, just it wasn’t going to be ableto work, but they smartly created app mirriam of flicker and now they’re seen actually arise in younger users, which again, when younger users adopt something and then it pulls in their parents. Essentially, that will mean a site that’s already established and trusted etcetera is ripe for that older adoptions. Okay, so so moving to sites to look for and watching twenty fourteen flicker for for people in their fifties and sixties hey. Okay. Okay. Excellent. Cool is a they migrate over. Go ahead. Sorry. Oh, no, i was just going to say, i think, you know, outside of flick or two, this is really the the rich media year, you know, twenty fourteen is when we now have well, over half of americans have a smartphone, right? People have all these different devices they’re using all day, whether it’s a tablet or a laptop, etcetera, but importantly, people have these smartphones with them at all times, you know, something i don’t remember, the specific number was like forty eight percent or something in one of the twenty thirteen pew reports that forty eight percent of people say they have to sleep with their phone next to them by my goodness, really, like people are not separating themselves from their smartphone from there also now equipped with, you know, instantly captured video and photo, and then these aps, like instagram and flicker in vine make it instantaneous to capture it, but also to be sharing it with any number of people. There are additional app that many of them are free, you know further customize our edit that media. So you’re almost cutting out the need, you know, for your laptop and for those those larger editing tools. Like i’m movie and photo shop instead, you know, there’s these tools that you can use for free on your phone with your finger and are creating images, you know that you’re sharing with the world. So i think twenty fourteen after a year of of focus on people adopting devices now twenty fourteen is going to be that focus on the content and very rich content that people can create with these very, totally technology powered but small and travel with them at all times devices forty eight percent of people have to sleep with their phone near them way are just exploding with sharing i mean, like like our lives don’t exist if we don’t share it somehow, right? Okay, i don’t know it didn’t happen if no one liked your photo, graham, right? Like it didn’t happen if you can share it now, are you sure you were in? You were on the coast of washington because i don’t never seeing any picture, but i haven’t been to your facebook page lately, so maybe i missed it that maybe on my i was sharing many of them on instagram or some sort of italy not sharing is many vacation photos or any on facebook because that is where we were posting facebook and twitter bulls had some of aunt tends ear and fund-raising messages on, i didn’t want to overwhelm people with this message of police donate two and ten while i missed the coast snuggling with my dogs, which is all fair, and that was real. I didn’t want to really, you know, compound the message, i understand, yeah o r or confused or ahh yeah, i mean so that’s part of that was part of your so your your personal life is interwoven with the multi-channel engagement strategy of ah event in which your ceo seo of there’s no, you can’t help that, right? Exactly, and i think that’s true, i’m not ceo of anything, but so i hesitate to put myself in the same credential category, but yeah, i find that for myself, i mean, there are things that i want to promote on the block or about the show, and so i don’t put something that i might otherwise have in twitter or facebook, so right, we’re going tow, ok? We’re going toe to toe with that tony martignetti multi-channel strategy it is. It is, and i’ve refined it with because i pay attention to what you and i talk about month after month, we’re going to take a break. We’re going away for a couple minutes, and when we come back, of course, amy sample ward. Now i’m going to keep talking about sites to pay attention to in twenty fourteen. You’re listening to the talking alternative network. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking alternative radio twenty four hours a day. I’m ken berger of charity navigator. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Ken berger, of course, ceo of charity navigator, is such a modest guy where, which is laden with ceos and it’s just incredible. The number of ceos we get, boy, you know, i think back three and a half years, i was struggling to get middling level, i don’t know, uh, and now the ceo’s air coming out of the woodwork now we never have too many ceos. They’re very bright people that’s, why they’re there in those positions we got live listener love, it’s, incredible brooklyn, new york. I don’t know if that’s ah, i don’t know that could be early early. I hope you’re on earlier, brooklyn, new york, mountain view, california, kansas city, missouri, east orange, new jersey live listener loved to you lots of listeners in japan, tokyo, yokohama, kobe, nagoya, konnichiwa, amy sample ward in portland, oregon, which i know is not oregon there’s no e on the end of oregon, i learned that exactly, i know that from you, so i so every time i get to be on the show and you send out all of your life with their love to people in all of these places, i can’t help but think. What are all of these people doing in these different places while they’re listening to the show? Right? It must be a multi-channel experience, they’re probably not just, you know, sitting there on the floor on their stomach like with their head, you know, rested on their hands, listening to the radio one hundred years ago. So so what are they doing there? Are they researching things that are getting talked about? Are they secretly in a meeting? Like what? What what’s the work that they’re doing? And i also just now did a quick internet search for what time is it in japan and it’s currently three forty eight a m in japan? Definitely. What are they doing? Okay, i’m not going to speculate it. Three forty eight i hope it’s something fun? Ah ahs faras we’re going to go. This is a clean show, mostly mostly clean not always, but today i feel like a happy new year time it it ought to be clean now we know a couple of listeners are also joining us. Well, they’re tweeting as they’re listening because in a vision and shayla price tweeted using the hashtag non-profit radio and listeners if you are listening live if you want to tell us amy and i what you’re doing while you’re listening, then please do so on twitter use the hashtag non-profit radio um, okay, let’s, talk about this media rich twenty fourteen that you are you are forecasting for us, there’s, a site called snapchat anap called snap it’s really not such a snapchat and it’s getting a lot of attention from some of the millennials who are leaving facebook, as you were talking about, tell us about snapchat. Yes, snapchat actually has, um, you know, it’s it’s relatively new in terms of applications that are on the radar for third party like demographic and statistic review, you know, s o it isn’t that it was just set up yesterday, but it is is fairly new on that data objective data side, but even so, there’s already research showing that ten percent of young people globally are on snapchat, which means it is larger than pinterest larger than fine, you know it’s very quickly become a mainstay at especially for young people and it’s just a really simple, easy to use, you know, photo sharing application again, the idea that social networking needs to be, you know, long written updates and lots of messages uh, that’s already there. And even though we talked about before, you know, last month with derek, facebook users declining, especially among young people what’s really interesting is, you know, i don’t know how much you use facebook on your phone or what kind of smart phone device you have on, but i do know you have one eye on my phone, i have an iphone and i have used the facebook app yeah, i don’t know, maybe an hour or two a week or something, not too much, yeah, so facebook actually has two separate app interfaces, so one is facebook, as you have used it, and the other is facebook messenger, which is kind of like the private, you know, the private messages with facebook okay can also have its own app in her face and that the facebook messenger app hasn’t necessarily seen the decline that the normal facebook site has, which indicates that that kind of messaging service is already there. So a lot of these other platform’s, whether it’s, snapchat or minor instagram, that air really very simple, very like here is your photo, do you like it, you know, aren’t necessarily missing the messenger because they just have recognized they don’t need to be every function, they just need to do the one function well and in a very clean interface. So they’ve focused on the photo or the video and left that messaging piece toe other sites. Excellent. Okay, now, interesting snapchat also has the feature that the photos or videos are not stored here. You tell us about that. So something that’s interesting? I think with a few different online services, whether it’s flicker at google plus or things like snapchat, is this idea of cloud storage versus sharing service. You know, if you want to make sure you have a backup of all of your files, maybe you say i have an android device, i’m goingto have google plus back-up all of my photos, but i’m not going to share any of them there. I just i just want the security of knowing they’ve been backed up, right? Or i don’t want the issue with i don’t want to deal with this site now permanently owning my photo, which has, you know, often come up in different kinds of uh, privacy policy revisions? I don’t want to deal with that. So i want to use a site that’s not going to permanently store it. And even though people have often made the claim that, you know, young people are going online and they’re they’re not gonna be safe. Young people are actually pretty savvy, as we talked about before because they’re trying to make sure they’re sharing content and really, you know, sharing their lives in places that people do not see it because they don’t want the whole world to see it all because they don’t want their parents to see it all or like, you know, this kind of like to see it or whatever well, and there’s also the concern about job applicant places where your plans job seeing your your history. So so these things they disappear, i think it’s within thirty days if someone doesn’t read what you sent them and it disappears much quicker because it is instantly when once it is once that something is opened. Yeah, yeah, okay, yeah. And something that i think is interesting about, you know, snapchat being used, you know, through it through a smartphone, the average age of you know, receiving your first phone is now thirteen years old. Oh, my goodness, stone, yes, so is very young people that are becoming super savvy, not just with technology they’re exposed to, but technology they are personally owning, you know, we’re we’re creating thirteen year olds who are sleeping with their phone next to their bed for those updates, you know, it’s very much being a kind of integrated into how we interact with the world and the people around us before we’ve hit an adulthood and decided this is the kind of phone i would like, you know, we’re now bind a phone for a thirteen year old and setting them on that that path. We’ve got to leave it there. I think that’s a pretty interesting place to leave it. One of our many ceos, amy sample ward, ceo of non-profit technology network, her blog’s amy sample war dot or ge and she’s at amy r s ward on twitter. Thank you so much, amy. Good to talk to. Yeah, thanks, tony. And just like last time all post a few interesting sites about these newer, newer applications in the democratic surround them on the block and on the facebook page. Thank you very much. So you’re going, you’re going to put on your block and then and then we’ll link to that. Is that there? Will you share that? Cool? Thank you very much. Bye. Amy. Buy-in we got a lot more live listener love there’s still more it’s. Incredible washington, d c, houston, texas and leanne in baltimore sent me an email. She said, i just found non-profit radio and i love it. The end. Thank you so much. We have some more live listen love that i omitted a couple of new cities in china. Yes, shang jin, shen jin and shanghai, china have been to shanghai sending you ni hao next week, allison find returns. People matter to non-profits but alison fine says we don’t treat them like they matter. We’re going to talk about her idea of matter-ness. Also, our legal contributor, jean takagi, is back. We know about the fiduciary role of board members, but what is your boards role in overseeing programs? We were brought to you by rally bound and telephone bill reduction consulting. Believe me, they’re good people. I trust them. Check him out. Rally bound. Dot com and tb rc dot com. Our creative producer is claire meyerhoff. Sam labor, which is our line producer, shows social media is by deborah askanase of community organizer two point. Oh, the remote producer of tony martignetti non-profit radio is john federico of the new rules, and our music is by scott stein. Oh, i hope you’re gonna be with me next week. Friday, one to two p, m eastern at talking alternative dot com. Durney e-giving anything shooting, getting ding, ding, ding, ding. You’re listening to the talking alternative network duitz e-giving think. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Talking.

#Fundchat: A Great Community

#fundchat logo

The community that’s grown around #fundchat, a weekly Twitter chat, and now the #fundchat blog, is everything I love about the nonprofit community.

Kudos to Brendan Kinney the #fundchat founder! Back in March 2012 he was a guest on Nonprofit Radio to talk about his baby.

Since its infancy, #fundchat has taken off. During a 7-day period in November, 221 people used the hashtag in 847 tweets to reach 672,000 people.

The #fundchat community is a smart, experienced and fun bunch of fundraising pros who are development officers, consultants and marketers. I’m proud to be part of the group.

Each week in the chats we take on a fundraising topic and Brendan throws out 5 or 6 related questions. There’s lots of cross-talk as we ask each other to elaborate.

Storifys of recent chats include:

Giving Tuesday Post-Mortem
Improve Your Major Giving Program
Online Donation Form Check-Up
Launching A Career In Nonprofits

The chats are on Wednesdays at noon eastern and there’s info on the blog.

The blog! In October Brendan expanded the #fundchat blog to include nearly 30 guests. There are many new posts each week, such as:

Best of #Fundchat 2013 by Brendan
Are You Proud of Being a Fundraiser by Lucy Gower
An Open Letter to Fundraisers: Things I Wish You Wouldn’t Do by Mary Cahalane
8 Ways to Improve Your Fundraising Letters by Mary Cahalane
‘A Miracle On 34th Street’ and Donor-Centered Fundraising by Richard Freedlund

I love the #fundchat community! Join us!

Nonprofit Radio for December 20, 2013: Dan’s Donor Retention Ideas & Goodbye Google Alerts?

Big Nonprofit Ideas for the Other 95%

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Sponsored by RallyBound peer-to-peer fundraising for runs, walks and rides. Also sponsored by TBRC Cost Recovery, getting you money back from phone bill errors and omissions.

Listen live or archive:

My Guests:

Dan Blakemore: Dan’s Donor Retention Ideas
Interviewing Dan Blakemore at Fundraising Day New York

Dan Blakemore is assistant director of development for individual giving at International House. We talked at Fundraising Day in June about how to hold on to your donors, from phone to Facebook. (Archive show from 7/5/13)

 

 

 

Maria Semple: Goodbye Google Alerts?

Maria 057 Low Res Color_crMaria Semple, our prospect research contributor and The Prospect Finder, has free alternatives in case Google Alerts disappears. (Archive show from 7/12/13)

 

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host final show of the year. Oh, i hope you’re with me last week for the penultimate show of the year, for i’d be thrown into functional dyspepsia if i came to learn that you had missed mastering millennials. Derek feldman, co author of the millennial impact report, shared the research on how twenty to thirty two year olds connect, get involved and and give two causes they’re passionate about and engaged by age. Amy sample ward, our social media contributor and ceo of intend the non-profit technology network nose which social platforms are best for which ages? And she revealed she also had tips to engage by age and, of course, her sixty second style stop, which was about sweaters this week. Dan’s donor retention ideas your end of your campaign got you lots of new donors, of course. How will you keep them? Damn blakemore is assistant director of development for individual giving at international house. We talked that fund-raising day back in june about howto hold onto your donors from phone to facebook this was an archive show from july fifteenth. Also goodbye google alerts will this happen in twenty fourteen? Maria simple, our prospect research contributor and the prospect finder, has free alternatives in case google alerts disappears, and this is an archive show from july twelfth between the guests on tony’s, take two to customer service reps got me thinking about solicitations and facebook ad grants campaign were brought to you by rally bound peer-to-peer fund-raising for runs, walks and rides, and by t b r c cost recovery. Getting your money back from phone bill errors and omissions here’s my interview with dan blakemore on donor retention welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand thirteen or at the marriott marquis hotel in midtown new york city, right in times square with me now is dan blakemore. We’re going to talk about donor-centric he is assistant director of development individual giving for international house. Dan blakemore, welcome to the show. Oh, thank you so much for having me, tony, i’m really happy to be here. My pleasure. What? What is international houses work? International house were a residential community for international graduate students here in new york city, the residents can be studying pretty much anything at the graduate level assed mama’s. They’re doing it in new york city, and they’re eligible live at the house. We also house interns, trainees and visiting scholars from around the city. It sounds like a pretty dynamic place to visit you. You are you there? You’re sharing meals with them very often. Oh, yeah. There’s. A dime. I mean, there’s a dining room. I usually have lunch every day with other staff members and resident members. Gym facilities, study room’s, computer labs. I mean, we try to have as much in the house as possible for them. S so yes, they have to leave every now and again to go to class or something crazy like that. What? We really want them to stay in the community as much as possible learned as much from each other as possible. Our mission is really driven by leadership development in cross cultural understanding for the residents. Sounds like an incredible place to visit all over the world, studying all different kinds of things. Oh, yeah. Here in new york. All right. Your seminar topic is acquisition and retention of donors, but it’s a panel. And your expertise is the retention definite, so i’m not going to hold you the acquisition of art let’s, talk about donorsearch tensions. Well, what social media is a be part of that i don’t know. He’s, telemarketing, a part of that where you want to start with attention before international house, at least in my experience, the attention has been much more focused around. Kind of, really, i i call it really the basics of good fund-raising good stewardship. Everybody gets a phone call or an email before that, long before they get their acknowledgment from the president or the director of development. We’re really trying to focus a lot around showing impact to people so that they are really clear on where their money is going because when i started at our house, we were in the middle of a multi year, multimillion dollar challenge grant and i started i said, okay, well, what are we doing to show impact to the people that have given already? Because it’s not gonna be much easier to get them to give us an extra hundred dollars, an extra thousand dollars if they know we’re doing the right thing with their money and there’s really something good happening here? Then you have to be going out to other people saying, okay, you don’t know me, but international house is a great place. Give me some money. Yeah, widely recognized that it’s caused a lot more time and money to acquire a new donor than to keep one s i said, what are we really doing? And we weren’t doing as much. So i really one of the things i’ve been happy to do in my three and a half years there is really focuses on ah, sustainable stewardship program so that we really engaging people. Whether they are named room donors from twenty years ago to someone who set up a scholarship fund last year that they’re hearing from us that they know that the money they’ve given in the past is really having an impact, and, of course, encouraging them to continue giving. Because we, we got to keep the doors open, we’re gonna keep the residents exposed to. They’re all the programs were providing to encourage their leadership. You mentioned a telephone call who would make that telephone call toe donors to thank them. Ah, in the lion’s share of cases, it’s me, since i mean, i’m assistant director of development for individual giving, but there are some already, i said, your title once. Yes, you don’t need to drop names dropping yourself ridiculous, already rolling, not even five minutes into this time, i already heard tyler. Thank you. Gonna keep things, tapes up your mic off. Blood there are some that i usually will say for the director development or a president especially kind alone, long gone, generous loyalty donors, alumni that are much older and has been given to us for decades that i think should at some point here from the president knew usually much more of a nice treat for them to kind of hear, share their experience of what they remember from when they lived in the house, but also then know that the president is saying, really, we appreciate your support, we value it, please keep giving and thank you. Okay, that’s important? I think the backdrop is closing in on us a little bit. So, you know, i don’t know if you have to move, but the backdrop is being encroached from from the other side. Oh, well, good. No, we’ll see what they’re trying to force. May they wanted eleven by ten ways. They were allocated a ten by ten. They wanted they wanted eleven by ten. Ah, all right. That doesn’t matter. Way continue. I mean, we’ve had earthquakes, we’ve had rappel going on. The lights have gone off today multiple times. I’m not surprised that are not our floodlights. Okay. Do boardmember sze, what have you ever engaged boardmember for these, thank you calls occasionally, i mean, i’m working one of my many goals, probably in the next year or two calls it because our learned, a long serving president is retiring in the next few months, so i really want to try to get especially starting with the members of our development committee, more involved with fund-raising just because some have been very concerned or worried about, oh, well, i don’t have nearly as many friends who are rich, they can come to the gallo or can make gift at five thousand dollars level every year, so i just can’t be helpful with fund-raising not true much more, so i’m working with them in-kind open their eyes do well, really, if you just make thank you calls and share your experience, why you share with the donors why you’re on the board asked them why they’re giving that’s easy way don’t you don’t need to write a check you don’t need to harass anybody else. That does not mean i don’t want you to get your wealthy friends to come to our special events or to come to speaker. Programs and meet residents. But it’s really about kind of opening up that fund-raising experience letting them see that there’s a lot more to the process, then just begging your friends to give you some money. Ok? All right, very much a personal touch. What? You’re trying to bring hope. Focus. Okay. Let’s, let’s go online, tio. Some social media. What? What do you what do you like to do on on facebook? Tio? Well, facebook keep donorsearch all social media for us is challenging, i would say, because by virtue of the kind of non-profit that we are, we are key audiences are always residents to currently live in the house. Alumni, donors trust these other people that know of our work. So it’s, we’re always kind of throwing different messages for different populations, all on the same channels because they’re all there falik it would be it would probably be nicer if we could say all the alumni are only on facebook or all the trustees are only on twitter that’s not realistic that unfortunately that is not going to go to them where they are exactly s o i think it’s been it’s been a lot of integration, to say the least, whether it’s the facebook groups like right now i know we have an alumni reunion coming up next weekend and kind of a lot of the mo mentum for it really started on facebook. Thehe lums, who are the co chairs of the reunion committee, released kind. They started their own subgroup within our group. Yeah, that was okay, everybody who’s coming to make sure you’re make sure you get your registrations in. Make sure you consider making a gift along with your registration, these air, all the events we have going on, we hope to see you there. Bring your kids if you if you get there, someone that you lost touch with, we’ll see if we can reconnect you with them. Is there someone you know who doesn’t hear from the house anymore? Make sure you two have them send us their new information. You’re happy to have them piggyback on. Oh yeah, international houses, facebook poll that makes not like, you know it’s a violation of policy or something. No, i mean there it’s much better for us to have them out there doing it, getting the message to their friends who? While i’m sure most the bulk of them live like our page generally know what we’re talking about. But there it’s all they’re always going to be much more responsive to someone that they know personally. Me or director development of the element i relations director putting something up saying hope we see you at the reunion there. Are they all the other aliens happening? Okay, but i think the point is that that degree of flexibility, yes, that’s, when someone wants to take the ball, including using your, you know, piggybacking on your organization fund-raising page, you allowed it. Oh, of course. I mean, you want that. I want them to feel comfortable putting those messages out because of those people who are pushing the message out are going to be much more effective in their outreach. Then we could be talking to their friends exactly as close as you get. You know, you won’t ever have the relationship that they have exactly with their friends, talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our culture and consultant services are guaranteed to lead toe. Right groat. For your business, call us at nine. One seven eight three, three, four, eight, six zero foreign, no obligation. Free consultation checkout on the website of ww dot covenant seven dot com are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect no more it’s time for action. Join me, larry. Shock a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to go what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry sharp, your neo-sage. Tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower radio. Dot com. Every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com oppcoll have other other online strategies, but so well, we’re also wanted were dipping toes. I mean, we’re on twitter and a lot of the messaging there has been focused around current events happening at the house kind of as they’re happening, so there has been some live tweeting. I know we did some live tweeting of our gala that was on tuesday because we were honoring big named more more i could do more name dropping if you if you so desire, go ahead, drop one that’s not your no, my problem was you’re promoting yourself it’s a good thing you have written a book yet you would’ve heard that six times by now for ten minutes in i would have the title six times. I i’m a long way to go before i’m writing a book, but fareed zakaria is one of trust. Oh, how standing on end and yet fareed zakaria gps unit and sundays he was one of the people we’re honoring he’s going on our board for ten years. Eso he got our award for promoting international understanding. He was among the very impressive group that were there s o i know there was some of the trustees were live tweeting, but also we were live tweeting for constitutional account, okay, just so that people could see oh, this is really happening over its cars, getting his award and all paul volcker speaking and okay, and how do you feel this all relates back to donor retention? I think it really laid back latto things like live tweeting, let people see things are actually happening let them see that we brought a group of residents there to make sure that the special event donors really get a really a clear understanding of the house and what it is are really mission is all about because if you it’s one thing to have a special event, raise all this money and then everybody goes home and feels fine. But it’s it’s always been a priority for us to make sure that the residents were there so they can sew the donors can meet them because a lot of a lot of special event donors, by virtue of not being annual fund owners per se are not necessarily being alums do not come to a lot of our events, so we’re trying to capitalize on the opportunity of having them all in one space to say here, meet some of our impressive scholarship recipients here metoo of the residents have done really impressive things, and i have plenty more to do in their careers so that they can really start to see the value that they’re providing to our community. And for those who can’t come, you’re able to engage them. They think they can see it on twitter. They can book a cz more photos air coming in from the photographer were trying to push those right back out through links on our website on dh through facebook and twitter so people will, then they say all way or if you were there, you know, someone who was there, you could go through the photos and say, oh, oh, oh so until i got to talk to frieda cardio that’s impressive. So it’s i think it meets a lot of different purposes without nearly as much effort as it could take. What is the international house doing? That’s ah, you think really exemplary in donor retention slideshare em flurry dahna retention that’s a very good question. Well, that’s, that could be another opportunity for me to pat. Myself on the back, so i’m going to seize on this because you did a perfectly tony, i would think thee one on one reporting we’re doing now for a scholarship recipients, because there are a lot of scholarship funds that have been created probably in the last forty years, some through capital campaigns, some kind of muchmore independently as someone gets to that point in the major gift cultivation process that they decide they want to create a scholarship fund. Um, that stewardship is also has really been really important for us because a lot of those donors again are not in new york city don’t get to come to our events or meet residents at all, and the residents are everything whenever i in the spring is usually when i get to do all my interviews with scholarship recipients, and i really enjoy it for one just because in the development office there’s so few opportunities to just engage with residents and just kind of here about what are they studying? What do they want to do in their careers? But this is a great opportunity to come in, talk to them, get there, kind of get their story figure out what it is they’re really focused on, and then be able to share that information with a donor who can say, oh, i made a gift five years ago, fifteen thousand dollars and its supporting great people like this so especially, i think, it’s i think it’s even more important for people who are not in the new york area than for those who usually do come to events and kind of have a feel for the people that live at the house because i think we’ve gotten some really positive feedback from people about, uh oh, i had forgotten about this there. Oh, this has been so interesting and engaging, i feel like i’m really a part of what’s going on at the house, even if i live in another country and for us that’s that’s the heart of it because we have alumni spread out literally around the world and it’s hard to keep them engaged, keep them feeling connected to the work that’s happening in new york while they’re also alumni that’s going on all over the world, but they don’t always get to meet the residents. This reporting lets you know it’s broaden. It for non-profits that may not have alumni and followship maybe in something different. I mean, you’re essentially talking about outcomes reporting yes, little really see okay, you’re your fund of fifteen thousand dollars produced let’s say two thousand dollars in the last year that two thousand dollars supported two or three to three residents, and they’re thieves, they’re they’re what they’re going for in their careers. This is what they’re studying, and this is what they’ve done in the last two years while they lived at the house that has really changed, expose them, open their eyes to different cultures, expanded their horizons and let them see a lot more potential in the areas they wantto work. Yeah, those are all valuable outcomes impacts that donors air now, you know, within the past four, five years, much more interested in that’s, right? Of course, other other methods of sharing impact at a place like international house, where we’ve been experimenting with some video, i’d like to do mohr video right now, of course. Well, but this is not that i’m not going teo sametz out any donorsearch they’re not going to be interesting. Yeah, it will hurt your i don’t want to hurt your e-giving thank you very much. Ah, but no it’s really more in the last two years ago, some residents actually created their own video just kind of encapsulate there i house experience that we’ve been able to use from youtube, okay, but i really like to do something probably every year, every two years that maybe some scholarship president’s talking about their experience way have a whole lot of some of the different participants in the leadership programs just so that people can people outside of new york and don’t get to be there really just get to see and even for use at special events where people don’t know what it is we do it’s an easy way to say watch this for two minutes at least you’ll have a flavor for what it is we do. They the caliber of people that lived there and the really impressive people that also have participated in our programs. How many residents are there in a given calendar year? It’s usually between seven hundred and a thousand oh, my gosh is much bigger than i thought, and seventy percent of the resident population is always international. We usually try to keep it to seventy percent international, thirty percent domestic on and they can stay for a short is thirty days and as long as three years. And is there just one location, or do you have multiple residences where i mean, there are there are multiple international houses were the only one in new york we’ve been open it’ll we will be ninety next year. Excellent. Where where is it? In new york, we are on riverside drive, almost diagonal from grant’s tomb and next across the park from riverside church. Oh, man. View of the hudson. We have great. Some of some of the residents have amazing views across the river. Some have great views through secure a park and onto riverside church or grants tomb s oh, there are it’s a nice views considering where you are and we one of them. Anything one of the many things we’re doing for the residents a za part of our operating support. In addition to found scholarships and fellowships that we provide help them put on programming for the community. We’re usually subsidizing residents by at least twenty five hundred dollars per resident. Based on what? They would be paying to have to live in the same area have the same amenities at their immediate disposal on dh that’s really important to us in addition to providing between four hundred, five hundred thousand dollars a year in scholarship and fellowships, so that it’s easier for them to participate in the community, because that’s, the way we really believe that they get the most out of their time, thereby being engaged in the community by attending program’s, getting to know other people from other parts of the world, because our alumni are always very proud. Tio lee, go out and then say, oh, if i find myself in sri lanka, i’ve got five people i know i find myself in djibouti i know three people i’ve been to srilanka by the way i was bluhm bo the capital, your and then i went north into the jungle, and tio advomatic fora long i spent about four foot now better part of a week, five days or so orwell longfield more well traveled than i thought let’s let’s bring it back to dahna pretend yes how how important do you think the annual fund is for us? I’m sorry, i don’t mean the annual fund. I meant the annual report. How important is that? Donor-centric attention, i’m probably going i’m probably going to i’m going to have to say they’re on some levels very important, but to other people totally inconsequential. I mean to i think for the higher level donors, it’s i think with a higher level donors it’s going to be it’s always going to be of interest, to at least be able to have something tangible and see a while in a meeting. Oh, oh, this is this year. This is last year’s annual report and this is what? Okay, we meet met thes three these big objectives, here’s, some photos, here’s, the important financials. We added these people to the board and they’re bringing all this extra capacity to what we’re doing. But i think also for the annual fund donor-centric dollars a year, i don’t think they are, in my experience, at least working with them. They seem to be less interested in that it’s much more. Okay, tell me about the residents and what they’re doing on, much less of the hard core metrics. Hardcore financials. What what’s really actually happening, but that’s that is obviously a generalization because we have thousands of dollars. What about the house website the isles website terms of not don’t just describe it, but in terms of donorsearch engagement in retention ah, this will cause. We recently released a new website unveiled it rather, andre were very intentional about providing and as one specific area where we are sharing quotes from residents. I don’t think we have any video clips up yet, but that’s one of my goals for the next the school year that’s really focused about how do your gifts impact this community? And how does it mean so that’s? I mean for us, i think it’s, i’m hoping for the future going forward. People will be able to go to the website and really get to be able to see very clearly if i give international house one hundred dollars, what am i supporting and to know reasonably ok it’s going to be supporting leadership programs, scholarships, fellowships, outings that we do all over the city and within the region for people to learn more about the city and the u s but also have those opportunities to get to know each other. That noise behind dan is a spinning wheel. The booth adjacent ours is giving away either kapin t shirts, mugs or a chance to win an ipad, and you spin the wheel for the chance and that’s what you’re hearing. So so yes, we’re not we’re not having a dan does not have any kind of speech impediment have this ability to make a native american i don’t clicking sound while he’s talking and speaking code. There was no code underlying what dan was saying strictly a raffle wheel thank you for that very talented man, but does not do the clicking sounds as he’s, you know otherwise, i think you work for the national security agency if you were able to. Ok, i’ll take it all right, let’s say, well, let’s dahna retention let’s leave listeners with one mohr one more. One more thing they have advice for small and midsize shops, you know, not alumni related like international house, i would say be sure that you are tracking when you send out whatever sort of fund-raising appeals you’re sending out, whether they’re direct mail, email, web based, make sure you’re tracking who they came from what’s kind of. The tone that you’re taking, whether you’re talking specifically about impact or just really about good works. And then kind of the basic metrics of response rates. So you, khun, be able to compare over maybe two to three years to say, okay, what do more are more donors responding to a message from a trustee? Are more donors responding to mess from the president of the board? Someone who’s actually benefited from our programs, and if we’re talking specifically about impact, do a certain kind of doughnut respond to that one. And because all of this information really will help you better cater your message to the various constituencies that you have. But if you know certain donors on a regular appeal will give you fifty dollars. But when you talk specifically about you provide a clear picture of one resident, one person who has benefitted from your cause, they are, they’ll go from fifty to one hundred dollars. Then, you know, you need to keep sending them impact pieces and not just generic and ask pieces. So that’s that that’s an easy ruling road we can and we can explore that a little bit more. We got a couple minutes basically talking about testing. Yes, right. So it’s a little more about how you how? You conduct your test for me, it’s thus far, it’s really been been able to look back at i think i usually go at least four or five years back to say ok, which appeals? What was really the response rate? Let’s. See how many people were we mailing to? What did that mean? And then say how much money was raised? Obviously. Average doner average gift by her donor on dh then kind of try to figure out, even though it is. Every appeal is always different. You can it’s hard to pin the differences on any one thing. But if you’re seeing a trend that people are responding mohr two appeals from trust members of the board of trustees. Theun. Then you know, that’s that obviously needs to be something you’re focused more on. But you have to set up a method of tracking these things. Well, yes, i mean, for me, i do something. I keep it very basic. Usually tracking all in excel brothers. The response rates, the author’s kind of the tone way have what other variables you do control for still average average. Give her donor donors that actually responded the number of gifts. Just so that, you know, just it’s much more about having for me having as much information as possible because you could even see in the economic downturn. Yes, while we may not received as many gifts, the percentage is still stayed reasonably around. What are averages have been okay, so it wasn’t. It was an opportunity to say yes, our totals are down like everyone else is in america, but people are still giving at or above the usual rate, so we really don’t have it. It’s not like we not like we lost fifteen percent of our donor base just because the economy was a mess. And then this way you also have this data that you can go to your supervisors with you’re bored with to justify perhaps increases. Yeah, in spending in certain ways by saying, you know, we’ve got the evidence that more money spent here is very, very likely to have more money to bear more. Yeah, exactly. All right. We’re going to get their damned like, well, that sounds good to me. I appreciate the opportunity to be with you and get to your listeners to my pleasure. We’re connected in lots of different ways on the social networks. Oh, yes, ok, it’s, good to see you in person, that i am blakemore’s. The thank you is the assistant director of development for individual giving international house in new york city, and we’re in new york city with live coverage of fund-raising day two thousand thirteen. Thank you very much for being with us. Very happy, teo provide that from dan blakemore. Very smart guy let’s do some live listener love we got the netherlands checking in we’ve got seoul, korea and han nam korea on your haserot ni hao for all our visitors from china, beijing chung ching and shen juan doe welcome munich, germany checking in also uh, i missed a couple of shanghai and zang zhao, china here in the u s new bern, north carolina and someone masked on itunes radio can’t tell what city you’re from, but live listener love i’m able to go to conferences like fund-raising day i did in june and get recordings like i did with dan blakemore and about a dozen others that day, because we have sponsors and i’m very grateful to our two current sponsors. Rally bound, rally bound dot com they make reliable and very simple to use peer-to-peer fund-raising software it’s friends asking friends to give to your cause through runs, walks, rides, races as a non-profit listener rot non-profit radio listener, you will get a discount, you can pick up the phone and talk to joe mcgee he’s, the one who will help you set up your campaign you can reach them at triple eight seven six seven nine o seven six i’ve talked to john magee. I’ve worked with joe magee very good guy. I’ve met the ceo at rally bound shmuley, also a very good guy. If you don’t want to talk, you can check them out on the website, as i said, rally bound dot com trc cost recovery also supporting the show yourself, rabinowitz he will go over your past phone bills and he’s looking for errors, omissions, services that you didn’t order and well above market pricing. And when he finds them, which he does over ninety percent of the time, he picks up the phone and he’s, the one who fights the phone company to get you the money back that you deserve. He had told me about a non-profit that he saved very close to twelve thousand dollars for because he found over three hundred dollars a month in mistaken charges, and he was able to go back three years yielded the non-profit roughly twelve thousand dollars, and i think it’s very telling that that referral to the non-profit came from someone who used to work at a company that yourself had. Done telephone bill consulting for that was the company. You heard me that mention this last week. They were making a part for the mars rover. And the woman was so impressed that when she moved to a non-profit she referred t brc and youssef and that’s when they got that twelve thousand dollars savings, you only pay yussef if he actually gets you cash back. I’ve known him for almost ten years. He is at t brc dot com or two one to six double four nine, triple xero which could also be to one, two six four four nine thousand. But i like the english way. Six double for nine. Triple xero with the two one to area code tony steak too. Some customer service reps, one at best buy and the port authority. Thie airtrain from jfk got me thinking that in your solicitations you need to ask for exactly what you want and ask confidently and not humbly and simply and that’s what those to customer service reps did and got me thinking there’s a lesson there for our fund-raising solicitations there’s. Much more on that at my blogged, which is tony martignetti dot com also. Deborah askanase our social media contributor i’m sorry, our social media dahna presenter, she does the social media for the show. Our social media contributor is amy sample ward, but deborah askanase does the social media for the show, and on her blogged she talked this week about facebook ad grants for non-profits so muchmore of facebook is address even now that they have a new algorithm for what gets seen in people’s news feeds. And so you’re probably seeing your reach dropping drastically, and that makes facebook now pretty much a pay to play place and non-profits need some help with that. So debra is suggesting that facebook give advance it’s too non-profits and there’s more on that on her blogged, which is community organizer two zero dot com community organizer the number to the number zero dot com that is tony’s take two for friday, twentieth of december forty ninth and final show of the year. I don’t know why we didn’t get fifty shows this year did i don’t know if i miscounted or ah, we got screwed, i don’t know, but i count forty nine, we’ll have tto look into that, but this is definitely the final show of the year. And here is marie a simple what happens if goodbye google lorts happens in twenty fourteen maria samples with us to talk about the possibility of google alerts going good bye. How are you, maria? Simple. I’m doing well, thanks. How are you today? Terrific. Thank you. We know maria she’s, the prospect finder she’s a trainer and speaker on prospect research. Her website is the prospect finder dot com and her book is panning for gold. Find your best donorsearch prospects now she’s our doi n of dirt cheap and free you’re going to prove that today is gonna live up to it. You can follow maria on twitter at maria simple. I see some disenchantment with google alerts is that is that part of the problem? Yes, you know, there has been some disenchantment with it. I’ve been seeing other colleagues in the prospect research profession kind of complaining about the alerts not working as well and so forth. And, you know, i had found that myself and we’ve talked about this before, right? Tony on your shows where, you know, talk about how to tweak the alerts and maybe you’ll get more. Results, but now i’ve actually started seeing some articles in recent months, nothing has been confirmed by google that i could find on their own website that have said that a google alert might actually be dying off. It might just go away. It might not be something they offer anymore, and that got me quite concerned because it seems like they’re not really maintaining it because the number of people are complaining that the number of alerts they’re getting has been reduced and the number of alerts within each message has been reduced and the ones that they’re getting are not so good quality, not not like they used to be, right, exactly. So i thought, well, there must be some alternatives out there and fortunately, some of the articles that i referenced, which, by the way, i can provide those article links if you like, on your social media sites telling readers, will have access to them. They gave some interesting alternatives, and i started playing around with them a little bit myself in preparation for today’s show, so i thought we could just sort of talk about what some of those alternatives are and also what you want to be setting up alerts on right? I’m sure that we can do that. So what do you and your promising, i think all free or free ideas today? Uh, yeah, well, i’m gonna provide you with some alternatives that all have free components to it. And then if people feel like those alerts aren’t yielding enough results, they could always go with some of the sea based resource. Is that those components also offer. So you like to give you a list xero options? Shall we? Ok, there, our listeners, maria, our listeners please share that share the lizard shared listener love. There are listeners. Okay, so, uh, what’s the first one you wanna talk about so one interesting when i came across that i’ve been testing for a few weeks, actually it’s called talk walker dot com uh, so they have free alerts that you can set up, but they have a fee based online service. But from what i have found in using it for the last couple weeks, i’ve been getting alerts from them on the same exact alerts that i had set up on my google alerts account, and the results definitely have been different? I can say that. Okay, it’s not supposed to be that way. But if google is not keeping up, are maintaining it’s alerts than i guess. It’s, i guess that’s the explanation. Okay, so so what is it you like about talk, walker? Well, i like the fact that you can set up those alerts for free. You can still have those alerts delivered to tear email inbox. So again, it’s sort of that push technology that we’ve talked about in the past set it up once. Once you’ve got it set up the way you want it, it’ll just keep delivering those those results to your inbox. So i really like that feature very much on talk walker. Also, you can set it up to be able tio send it to you as an alert as often as you like, you can set it up, you know, once today, as it happens or once a week. So you’ve got a few options there and how often you get those alerts delivered very much like google. So i think anybody who’s familiar with google alert, they’re going to find this interface to be very similar, so the interface is is similar, but the quality of the results is much better your seeing a difference? Obviously, yeah, i have been seeing a difference. I’ve been finding more alert that air coming through where there are mentions on blog’s on dh, some other social media related sites. So i thought that was definitely kind of interesting there, you know, how those alerts air coming through and how it seems to expand upon just the number of sources that it seemed to be picking up on, for example, i haven’t alert set up on my name and there’s an author, maria sample, we’ve talked about this before, and, uh, so i was able to filter out the results where her book title was also mentioned in the search results, much like i would do for aa for a google alert, for example. So is this shortcoming that you see or part of the shortcoming that you see in the google lorts is that it’s not indexing and searching blog’s or yeah, this is part of the services that i’ve looked into seemed to be covering more on the social mentions side, which, as you know, could be really important for a non-profit to be monitoring when they’re, you know, looking to monitor their own brand or who’s talking about them on social. So i thought that was really pretty cool, okay? And you’re not seeing those results on the google alerts. Not as extensive. No. Okay, interesting. So you’re doing side by side comparison because you said the alerts you’re setting on these test sites are the same as the ones you have set for google. Okay, avery, right. And the only one that i set up for the last few weeks is on the talk walker site on the others too, that i really kind of test sit out in preparation for today’s. Show it. I didn’t. Mora’s, you know, live looking at the search search results. And i i did look atyour name to see where some of this came up on social one of the other sites that that we’ll talk about called mentioned dot net that the only one where i definitely different is that the only one where i appeared is unmentioned or that’s. Really? Where you set the alert for may? I said it i that was the one where i set up. Thea the alert. For you on dh then yeah, definitely. That was one where i set up toe look at tony martignetti and i’ve noticed something that came up on philanthropy dot com for you and this is on mentioned dot net that’s going, we haven’t talked about yet. Why don’t we move someone? We moved to that one since ah, it’s, it’s all about me and thiss must have been the most interesting a sight in your searcher, and you’re testing because so was it mentioned dot com it’s actually mentioned dot net okay mentioned dot net? Yeah, and uh, so they had a neat analytics tool is built into it. You can get emailed alert, which i did not set up the email alerts. I just kind of monitoring what was going on on the site itself. Thie alerts can actually be shared with a team of co workers, so i mean, think about this in a team of non-profits i mean, a non-profit development team or development committee or something like that in a smaller non-profit where you would want to make sure that people were also sort of aware of where your key donors might be mentioned or where. Your organization name might be mentioned, so i thought that was a pretty neat feature. Yeah, saves you having to get the e mails and then forward them to people. Right? Exactly. But i understand you want you want getting using yours? Yes, i did come across some mention of the tweet that you had sent out about listening toe episode one forty nine i saw you mentioned on ah blawg for n green non-profit dot com. I saw your mention on philanthropy. Dot com where else would i see? Uh, do you do you know a person named david durin, jer? No, i don’t attorney no, no. Well, yeah, he was talking about me, and i appreciate it. That’s. Fine. I’m happy to have people talking about me. Who i don’t know that they’re the ones who’ll say the best things cause they don’t they don’t know me that well. Um okay, so so this actually goes into tweets too, but but now i send tweets under my name many a day like, i don’t know it doesn today or something. Would it? Would it not be finding those for some reason? Or is it only people talking about? Me, not me, not not my own content. Maybe that’s it right? So it was i just did it on your name. I didn’t do it on your twitter handle. I did it on tony space martignetti is what i’m having it track on mentioned dot net on dso it tell it told me that, for example, seven hours ago is when you tweeted out that tweet about listen toe episode one forty nine you know, etcetera, so it’ll it’ll tell you how long ago this mentioned was also mentioned online are xero so, you know, i just thought it was definitely something that could be interesting for organizations, you know, where this got me to really thinking it could be fascinating would be an article that i read i don’t know if you you picked up on that in the june issue of the chronicle of philanthropy, and that particular issue talked a lot about raising money online and one of the things that brought kind of to the forefront. For me, the ability to use these alerts was the organization, the environmental defense fund. I don’t know if they’re listener of your show, but it turns out that the article mentions that they’ve trained their data specialists to scour the internet to find out who is advocating on behalf of the organization online, and then they conduct research to find out what would swayed the activists to make a first time gift and then give again okay, so that got me to thinking, wow, this is just sort of a way to find out who’s talking about you, perhaps start connecting with them online, bringing it to the attention of your front line fundraiser that you’re being talked about by this particular person and this could be a real advocate could be somebody you should get to know. Yeah, for sure using i mean, that that’s the value of the prospect research, right? I mean, they’re they’re feeding their feeding the pipeline with potential prospects with right suspects, become prospects or suspects could could become prospects. Okay, absolutely. Now, do you see differences between mention and talk? Walker? Yeah, definitely the interfaces is a lot different and, you know, i think that people just take a look at it and see where they’re you know, most comfortable they do have a zay said they also provide that emailed alerts and analytics tool. And this company actually does provide certain levels of service so that you can have plans. They range from six, ninety nine a month to sixty five dollars a month. And so again, there, if you’re finding that you really like this service, but you’d like to have many more search results than what you’re getting, or you want to track a lot more alert than you, you know, maybe you’ve got a twenty donorsearch teamviewer want to track or something like that. Then you know you you might have to go into some of the fee based services. Okay. Okay. So there’s limits on the number of alerts for the for the flint. This window. Limit the alert. Okay. Okay. We have about a minute before we go away for a couple minutes. Another site you want to talk about besides talk walker and mention yes, there’s. Another one called social mentioned dot com and, uh, they have set up. That is again similar to setting up your google alerts in terms of being able to set up in advance search like the filtering service. And before we go to break just a teaser, i’ll just save your listeners come back, because you want to know what we’re talking about here when we talk about a passion score for, uh, for social mention, okay, look at maria, give it doing little outro to the break that’s. So that’s, so skilled, passion score sounds, sounds pretty cool. We have passion in the studio every every week, i believe, okay, we’re going to take that break that maria just brought us into, and when we come back, she and i’ll keep talking about the alternatives to google or it’s, just in case they go away, and to me, it sounds like even if google lorts doesn’t go away, she’s got alternatives. That seemed better, so stay with us. Yeah, you’re listening to the talking alternative network. Schnoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio, twenty four hours a day thing. Hi, this is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. Welcome back to the low qui loki sesquicentennial, loki, sesquicentennial show maria, why don’t you tell us what the what the passion score is at social mention dot com so the passions score as they define it. They say it’s, a measure of the likelihood that individuals talking about your brand will do so repeatedly. For example, if you have a small group of very passionate advocates to talk about your product or brand all the time, you will have a hyre passions score. So imagine in a situation where you’ve got people who are who are just really, always tweeting about your organization. Uh, i mean, these are people that are right there, add they’re they’re advocating their retweeting your stuff, etcetera, this’s something that you want to be aware of is and this is free. We could get our passion score for free from social mention. Dot com. Yes, you can. Yes, you can. Absolutely. So, for example, i had gone in and just on a search and put in my name in quotes like i would on an advanced search of for google because i wanted to search for maria semple is a phrase, and then i wanted to knock out any of the search results where that other author was mentioned. So i knew what keywords to put in there to knock out the results, and i came up with a very interesting set of searches search results, i should say that included photos that were taken of me speaking by others and posted on flicker ah, video that i had created and placed on youtube. Um, what else did i come across other videos where i appeared like a non-profit times interview, so i just kind of left it open for all dates, but you could also, if you find the search results are are too high, you can also filter it down and say, well, i’m also only interested in seeing, say, up to the last thirty days worth of results as to where your your mentioned excellent. So you want to share your passion score? Uh, actually, it said it was fifty percent when i did that search in that way, so i thought that wasn’t too bad. Ok, i’m going, i’m going to try this one. I like this one on dh if my passion score is higher than fifty, then i’ll reveal it, and if it’s not, then we’ll just forget about it. Yeah, and then i thought, well, let me set the sectors and alert, and unfortunately, right now they’re alert service is disabled so you can go to the website without having toe log in and create an actual account or anything, and you can you can go ahead and do a search on social mention dot com and see what the search results are and trying to filter them down. But in terms of then linking that particular search up to be constantly sent you through email or like we talked about before, they’re alert services currently disabled, so i hopefully i mean it says it’s coming up in the next week or so, maybe they’re just revamping it, making it bigger and better. I’m not sure, but that was that was a little disappointing to see i couldn’t actually test the alert feature tio it’s good for listeners to understand we’re recording on tuesday the ninth so by the time you listen, maybe will be back-up but it sounds pretty cool, but can we get the passion score without the alert feature being up? Yeah, yeah, so i just went to social mention dot com i put in the search that i was looking for and it came up with a passion score. And then they come up with something also called a sentiment score. Oh, and they say that that’s the ratio of mentions that are generally positive to those that are generally negative. And i have no idea how they define positive versus negative. But ah, this was out of the search. The thirteen let’s see out of the twenty six mentions, they gave me a sentiment score of thirteen xero meaning that i guess it was mostly a positive i hope that’s what the issue is not okay, i hope it’s positive to negative not negative to positive for your for your benefit, right? Tell you what, why don’t you just do a little have a little fun? We only have a few more minutes and i still won’t talk about what you should be monitoring. Why don’t you put my name in quotes in social mentioned dot com let’s see what we come up with, like passionate zoho are put it in it’s tony martignetti passion vs see what we come up with. Versus the other one sentiment and okay, but let’s move let’s, you and i will get to that before we get seven percent passion score. Tony, i killed you. It’s around it’s? Not even close. It’s not even close. It started in krauz it’s a route cream and clothes wearing that t thiss tony martignetti a seven percent passion scores your sentiment score came up three to zero three. All right, let’s not talk about that sentiment score clearly is not. I’m looking at things in here from fund-raising day in new york. Somebody’s gotta blogged on youtube videos about you. Well, clearly the sentiment score that’s inaccurate. So we dismissed that that that that function, that function is not working clearly. So don’t pay any attention to what you get for the sentiment score the passion scores very accurate. But you know, these vanity mary-jo vanity and you believe that these are vanity metrics? We don’t pay that much attention. I killed you, but we’re not paying that much attention. Really, teo, vanity metrics smear, but they’re not really that important. Let’s talk about what? What? We should be monitoring because only have a couple minutes left. What should we what should non-profits be paying attention to and setting in these different of these different sites. Okay. So the name of your organization again here that will help point you toward people who are advocates on your behalf. You should be setting up alerts on your top donors. Think about reasons tohave to send out and reach out and have a touchpoint with your donors that don’t involve asking them for money. So this might alert you to wear. Your donors are mentioned in the press. It might alert you, teo, on somebody having ah, major appointment or advancement or appointment to a board of directors somewhere. So your top donors, okay, the companies were your donor’s work. So again here, if that’s important for you to also maintain a relationship with the company because it’s a large corporation or if it’s one of your donors, private companies that’s almost more important, i think because whatever is happening in that donors world related to his his or her private company, you’d want to know about those those major, you know, advancements in the press, for example. So again, here it’s an opportunity for you to perhaps pick up the phone send out an email sent out a card somethingto have some sort of a touchpoint thatyou noticed, right? And we could add foundations to that too, for the same purpose, right? We like. We like to keep in touch with foundations just like they’re people because they’re they’re staffed by people. So foundations that are funding you, you might find a reason to write to them and you’re not, uh you’re not sending ah, request for, you know, a grant grant proposal. Exactly. Okay, we pretty much have to leave it there. Maria. Excellent advice, as always. Thank you very much. You will find maria at the prospect finder dot com and also on twitter at maria simple. Thanks, maria. Thanks so much. Excellent. Um, i was reminded of that routing in the passion score. So cool, so cool. Got more live listener love here in the u s lynette singleton is listening from lawrenceville, georgia. I know that because she’s using the hashtag non-profit radio and we’re monitoring it here in the studio. Hello, lynette. Also east lansing, michigan. Alexandria, virginia live listener love to you, australia checking in craggy burn i loved that. Some of some of the towns in australia just wonderful. I met someone from blues bay ones just sounds so nice blue he’s bay she’s an artist but live listen love whether you’re in virginia, michigan, georgia or australia, i didn’t mention japan got a shoutout, japan lots of listeners from japan actually too many to name, so i’m just going to say konnichiwa next week. It’s merry christmas to those who celebrate christmas, i hope that everyone enjoys the holiday and time off with family. We will be back on january third with consultant janet folk she’s talking about your twenty fourteen media relations plan. Also, amy sample ward returns with best social media platforms to watch for in the new year you have my best wishes for a very, very happy and healthy new year. Really, i hope that it’s successful for you and i hope that you in the transition between years get to take a little time and reflect and i thank you very much for loving non-profit radio in twenty thirteen, thanks so much. Remember we’re brought to you by rally bound dot com and tb r si dot com that’s telephone bill reduction consulting they’re very good people. Please talk to them. Our creative producer is clear, meyerhoff. Sam liebowitz is our line producer. The show’s social media is by deborah askanase of community organizer two point oh, and the remote producer of tony martignetti non-profit radio is john federico. Of the new rules are music is by scott stein. Happy new year merry christmas, hope to see you with us on january third, twenty fourteen, one p, m eastern at talking alternative dot com. Didn’t didn’t. Didn’t dick tooting. Good ending? You’re listening to the talking alternate network, get in. Nothing. Cubine are you a female entrepreneur? Ready to break through? Join us at sixty body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who dare to define their success. Get inspired, stay motivated and defying your version of giant success with sexy body sake. Soul. Every thursday ad, men in new york times on talking alternative dot com. 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