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Nonprofit Radio for January 24, 2014: Giving 2013

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Marcia Stepanek, Ken Berger, and Rob Mitchell: Giving 2013

L-R: Tony Martignetti, Marcia Stepanek, Ken Berger, and Rob Mitchell
L-R: Me, Marcia Stepanek, Ken Berger, and Rob Mitchell at #2013Giving

With me from Tuesday’s live stream of #Giving2013—the release of last year’s fundraising numbers and this year’s forecast from Atlas of Giving—are Marcia Stepanek, new media faculty at the Heyman Center for Philanthropy at New York University; Ken Berger, CEO of Charity Navigator; and Rob Mitchell, the Atlas’s CEO.





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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent your aptly named host can’t be in studio today. So me, your cosa, our host for the day, sam liebowitz, the show’s line producer and this week e-giving twenty thirteen it’s a rebroadcast of this past tuesdays livestreamed release of twenty thirteen fund-raising results and the forecast for twenty fourteen from the atlas of giving rob mitchell, ceo of the atlas, delivers a ten minute press conference style announcement. Then tony hosts the discussion with him are ken berger, ceo of charity navigator marcy, a sta panic new york university faculty member, and rob mitchell live, listener love and podcast pleasantries to all. Tony will be back next week. Here is giving twenty thirteen my name’s rob mitchell i’m the ceo of atlas of giving we’re a dallas based business concerned with monitoring the velocity and trajectory of charitable giving in the united states. First, a little background about the atlas of giving we have developed technology that allows us to estimate charitable giving by each of nine sectors each of four sources and fifty states each month. The atlas also provides the only regular and reliable forecast of giving by sector source and state for each of the upcoming twelve months each month, we produce an updated report of giving activity and an updated forecast. The report is available at no charge at atlas of giving dot com new reports come out and are available after the twenty first of each month today, i’m very pleased to announce that two thousand thirteen was a fantastic record setting year for charitable giving in the us, but i’m also here to caution that the initial forecast for twenty fourteen is much more modest. For the first time in two thousand thirteen, charitable giving crossed the four hundred billion dollar mark in the us, which bolsters the u s reputation as the most filling throb picked country on the planet. In two thousand thirteen, a total of four hundred seventeen point eight billion was contributed by individuals, corporations, foundations and through bequest that this money has benefited more than one and a half million charities and churches across our nation. Now this amount represents a thirteen point, three percent increase over the more than three hundred sixty eight billion given in two thousand twelve and it also is one hundred billion dollars more than given at the height of the great recession in two thousand nine. E-giving growth, this this tremendous giving growth was fueled largely by historic gains in the stock market, the down as many of you know, was up twenty six percent, the s and p almost thirty percent, and the nasdaq was up almost forty percent in two thousand thirteen. There were other contributing factors as well, and those included an improving employment picture, a recovery and real estate values. Schnoll very low inflation, low interest rates and improving growth in gdp. Every sector that we measure experience growth. However, several sectors perform significant significantly better than the national average, most notably, human services organizations were up more than nineteen percent, environmental charities, up eighteen and a half percent, and the education sector giving to the education sector was up sixteen point two percent. All three of those sectors have a high correlation to stock values their performance does, trailing in the national results in two thousand thirteen were our largest sector, which is churches and religion. Church giving has ah heidtke high degree of correlation with employment, and it is still dealing with the effects of high unemployment and will continue to deal with those effects for at least another year. Individual organizations, apart from churches that rely on many small gifts for many small donors, are still feeling the lasting impact of high unemployment and many of their donors out of work the atlas was giving looks it also at four sources of gifts individuals, corporations, foundations and bequest. In two thousand thirteen, the highest growth came from foundation giving, which was up more than nineteen percent. We believe that this was primarily related to stock performance in each of the last two years, the trailing source of giving was corporate gifts up ten percent. Now i’d like to look ahead two thousand fourteen and talk about the initial forecast for twenty fourteen today we believe that national giving will grow at a much slower pace than two thousand thirteen, so for two thousand fourteen, our initial forecast for the twelve calendar months is that giving will grow for percent. We fully expect that human services, environmental and education sectors will perform better than the average and that church giving will grow, but about it half the pace of national giving growth, please keep in mind that conditions can and do change and that the forecast is updated each month. Also, remember that the reliability of the forecast decreases the further out we look durney. So i would encourage you if you’re interested in keeping track of the forecast to check the monthly forecast that atlas of giving dot com every month one significant affect our event like a nine eleven event or a hurricane, hurricane katrina or a superstorm sandy, we’ll have a major impact on the forecast, so it’s important to keep checking next, i’d like to make four observations about giving from two thousand thirteen individual mega gifts of one hundred million dollars or more accounted for almost one percent of the entire national giving total in two thousand thirteen second, the second observation that we have is that we’re observing that coverage and discussion of the affordable care act. Obama care appears to be having a dampening effect on health e-giving and we are hearing anecdotal stories of people citing obama care as the reason that they’re curtailing their health e-giving ring, we will continue to monitor and report on this observation throughout two thousand fourteen third, we see that there may be a correlation between media coverage and charitable giving response in two thousand thirteen we most noted that give we most noted this in giving to environmental organizations and human needs organizations both have been particularly prominent in news reports and coverage over the last couple of years or since the recession forthe observation is that the hyre payroll taxes that began in two thousand thirteen did not appear to have any significant impact on giving. Now i’d like to talk about four trends that we’ve noted the first, and possibly the most important is that giving two churches is growing at less than half the rate of the fastest growing sectors. Now this is due to two two factors one is is a demographic church attendance and membership is continuing to decline. That’s that’s one reason the second reason is that most churches rely heavily on many small gifts for many small donors and are affected hyre by high unemployment and its after effects for several years. The second trend that we’ve noted is that the growth and donors advice funds is making a significant and positive contribution to giving in the us and his fundamentally changing our charitable giving economy. Third, the popularity of making gifts online continues to grow and improve the efficiency and effectiveness of the giving economy and then lastly, how an organization raises its money and who it raises it from, hasn’t a normal and enormous excuse me impact on fund-raising results to conclude, i’d like you to remember that the atlas of e-giving monthly report is available at no charge at atlas of giving dot com the complete report with the data for today’s announcement is there now, along with the press release for this announcement, also at atlas of giving dot com, we have an inexpensive forecasting tool on the website for less than two hundred dollars, and with answers to six quick, easy questions, any charity or church can immediately get an express custom forecast of giving for your fiscal year like our national forecast. Your express custom forecast is updated monthly for each of the next twelve months. I’d like to thank you for joining us today for this announcement on before i conclude, i’d like to give special a special shout out to tom moran and terran lubin and mutual of america for providing our facilities today. So ah again, thank you for joining us. I’m going to turn it over now to tony martignetti, the host of tony martignetti non-profit radio welcome to giving twenty thirteen non-profit radio is very proud to be co hosting e-giving twenty thirteen, with the atlas of giving many thanks to mutual of america for use of their beautiful thirty fourth floor boardroom. You may see in the background some some snow that’s, our thirty fourth floor view of the coming storm, the stone that’s arrived. We’re very glad that you’re with us on the live stream. If you want to join the conversation on twitter, use the hashtag e-giving twenty thirteen and i’ll see your questions. E-giving e-giving e-giving you’re listening to the talking alternative network, waiting to get a drink. Cubine do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our coaching and consultant services a guaranteed to lead toe, right groat for your business, call us at nine one seven eight three three four eight six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com oppcoll are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. You’re listening to the talking alternative network. Oppcoll with me is marshes to panic. She is new media faculty and advisor at new york university’s heimans center for philanthropy on twitter. She’s at caused global ken berger is ceo of charity navigator on twitter he is at ken’s commentary and rob mitchell you remember him on twitter, he’s at philanthropy man or it also looks to me like at philantech roman so if you want to do it at philantech roman, you could do it that way. He has a roman statue to me, it looks like it could be a century. Well, no, not a century general. It could be a roman general he’s i feel pretty pedestrian. I’m just at tony martignetti that’s that’s me on twitter. I’m going to ask rob teo to talk a little more so that we’re all starting with the same background and information. Rob, how does the atlas of giving prepare the review and the forecast? And how does it differ from the blackbaud index and e-giving yusa to the methodology? The atlas of first of all, i think it’s important to talk about why the atlas of giving came into being i spent thirty years as a practitioner in the non-profit fund-raising world and i was always disappointed that there wasn’t something available that had utility for me and benchmarking our results on a timely basis or related to our fiscal year, and there was no forecast available, and as a result of of my experiences a practitioner, i felt like there were there were correlations between charitable giving and certain factors in the economy, demographics and events. And so what we did was put together a team of twenty five phd level researchers and analyst and we examined over seventy different potential variables to determine their correlation with giving that had been public publicly reported over the last forty two years, and what we found was indeed, charitable giving is directly correlated with certain factors in the economy, demographics and events, and in fact, so we’ve built algorithms. The first one we bill tony, was for national giving the national giving figure and that algorithm when we first created it. So it measures the things that correlate to charitable giving and their strength. Give us an example a few examples of what some of those variables are. They range anywhere from stock market values, real estate values, consumer. Confidence too. Believe it or not, auto parts sales heimans okay. Oh, interesting. All right. Eso all econometric reported numbers from government sources at various levels. Yes. Okay. And so what we what what we have is we now have developed an algorithm for each of nine sectors each of four sources, and one for each of all fifty states and the things that are correlated to giving in each sector or different. For example, e-giving toe education has a high degree of correlation to stock values. E-giving two churches has almost no relation to stock market values, so the formulas are different for each of the sectors and each of the source. Okay, and how does this differ from the blackbaud index and giving yusa? Well, you know, not being a complete expert on either of those two things. I do know that the blackbaud index is based largely on i think now almost four thousand organizations that are blackbaud customers that they try, they’re able to track their data. I would say that it’s interesting if you’re a blackbaud customer to be able to see how your results compare against other blackbaud customers. Thie other thing that i think the blackbaud index is invaluable for is its online giving index it’s the only one that is available currently and then in terms of giving yusa the atlas of giving would not exist today had it not been for giving yusa weii, we took forty two years of their data to build our algorithms, and they have served our sector well for more than four decades. And what we’ve done is take it to a different level with a new technology that enables us to measure the velocity and the trajectory of charitable giving in the us. Marshall let’s, let’s, start with you just you know, generally you heard rob’s comments about twenty thirteen, twenty fourteen what your thoughts? Oh, a lot of factors, i think it’s very interesting. Of course, corporate giving is off course stagnant, lots of in-kind giving it again, i think what’s what’s really fascinating and i think it’s it portends more of the same, perhaps in future years is the trajectory of online e-giving i think it’s ah, now a small percentage but it’s it’s. Fascinating to see that technology is not only changing the way we give the changing our organization’s changing what’s. Required to engage donors and kind of turning those traditional fund-raising models kind of on their year online is is still a small proportion of total giving, but growing right quite rapidly, right? And it’s, not just the online it’s it’s what all of that online is doing to the engagement, all the online engagement and the way we run our charities, and and what what’s required of us to get more engagement? More fund-raising can. How about you? What you thought about twenty, thirteen, twenty fourteen? What we heard? Well, i mean, i think it’s a very interesting model and, you know, from our experience the mohr, different perspectives on charitable guy e-giving there are the better there is a posse t i think of different choices, so i’m pleased to see this is an alternative way of looking at at things. The other thing that strikes me right away is the question of what are the metrics and how transparent are they relative to the others that are out there were very big on transparency and there’s attention, i think here because on the one hand, you don’t want to give away your secret sauce. It’s your business. Model, but on the other hand, it’s critically important, i think teo make certain that you disclosed as much as possible so that people can look at it and make those comparisons to know for certain that the twenty five phds and what not or indeed going down the right road. So that would be one question that that i would have in terms of how ah, consumer customer non-profit would have some certainty about the question of the metrics and their transparency. Robbie wanna wanna gironde? I would say, ken, that it’s a great observation when we’ve heard many times before. Bonem and you use the term secret sauce and obviously, is the the formulas or proprietary, but i would also say that we are we’re in search of a collaboration with a major research university with whom we could disclose all of our methodology and all of our all of our results and the database of information that we now have compiled of giving by sector source and state back to nineteen, sixty eight so we would welcome the opportunity of including a an academic collaborative partner. That’s great. Okay, cool. Can rob mentioned? Well, we’re all talking. About over four hundred billion dollars in twenty thirteen. And rob mentioned a bunch of economic factors, the level of unemployment and low inflation from the watchdog perspective. What what else might you think is going on? Well, i think it’s really important to remember on i think the urban institute does some great work in this area, that from what we see, there are three buckets of money that thie non-profits sector relies upon, and this bucket of money, which is private contributions, is the smallest of the three buckets, the overall amount of money that goes into the sectors over a trillion dollars a year. Some say it’s a cz muchas one point five trillion government is estimated to give as much, if not twice a cz much depending on what you statistics you look at and then the biggest bucket of all and it’s very ironic in this world of social entrepreneurship is earned income, and it has been the case for a long time, with in the case of universities and so forth that’s the biggest bucket. So i think one of the trends that we see when you look at the overall picture, which is important to bear in mind, especially for a lot of direct service human-centered sargon is ations that rely predominantly on government money is government is imploding in many ways and, you know, there’s cutbacks going on, so so that is a scary sign. So i hope that you’re right, that the terrible giving is indeed mark it lee increasing because it’s going to need if, if that’s the case, it could at least help to fill some of that void for some of those charities that fit the profile, i think i think that that’s where we i think that’s the biggest trend right now, i think, is that we’re in the middle of dealing with the after effects of the great recession. Some people have observed that typical typically non-profits they sort of they go over the cliff there’s a sort of a delay factor because you have certain contracts and so forth. And i think that there’s it’s still going on for the non-profits and i think that’s that’s a big challenge for them. So that’s, why i really hope that you’re right, andi. I hope that research corroborates that you’re right because it’s going to be more important than ever, i think marcia human services yeah took off considerably from two thousand twelve to two thousand thirteen. And i know you have some thoughts. Well, uh, i think again what we’re seeing i told you, michael closer marchenese cycles it? Yes. Okay, uh, i think what we’re seeing is, you know, the introduction of a lot of free agents. I often say in our curriculum that we are seeing not just the one percent coming to the table, but a huge influx of the ninety nine percent coming to the table, which along with them bring new voices new causes, new ways of doing things and not to stick two heavily toe online. Right now, i think that’s the big opportunity here, i think that’s the big engine of giving in a lot of thie sectors. And so when we talk about human services, when we talk about crisis e-giving so much of this, this new platforms where there’s experimentation being done online and with some new platforms and new mobile e-giving i think these sectors are becoming the beneficiaries of some of that. Oh, and some of these new sources of giving that are being tapped on line, i want to get to ah first question from twitter again, you can join the conversation on twitter, use the hashtag e-giving twenty thirteen and i’ll see your questions. The first one is from lynette singleton at a cg for non-profits and this is for rob. Rob can can non-profits use atlas of giving to help develop their marketing communication plans and if so, how? I would say marketing and communications plans? Yes, also they’re solicitation plans because it’s going to be really exciting for practitioners to now be able to use the information on these forecast to make important decisions about when they would like to send out a direct mail piece when they’d like what’s the best time to schedule a special event? What is the best time to launch a capital? A new capital campaign that that sort of information has never been available before? And it’s a little bit scary? I wouldn’t advocate that any organization take their entire direct mail file based on the forecast and shift it shift a mail drop from from one month tio two four months later, but to test and see that the the the validity of the forecast is indeed correct would, i think, is the most prudent and the best fiduciary responsibility that anyone in a charity can have. All right, another question from stephanie meyers, thank you, stephanie. She would like to hear more about how the internet is changing e-giving and predictions for online e-giving who wants to monisha jump into that? But first of all, what does your your report on your surveys? They predict more of the same with online giving that this will continue to increase? Yes, yes, what can you share from from the way we don’t? We don’t specifically track online giving what we observe is that online giving is growing and part of that is a cannibalization of traditional methods of giving and part of it is really growth because new donors are attracted to the online platform, right? I think the you know, the point that the technology is changing behaviors it’s not just the tools. Ah, one of the big significant things coming out of ah lot of this activity now is thie ability for so many non-profits and charities to show not just tell proof is ah huge not only in marketing activities but engagement. And when you could prove show a video of something, it gets shared twice more often when you can prove with numbers can metrics that online giving an online platforms allow you to have that you didn’t have before it’s easily morris, inexplicably, you can start to prove to donors on amore continuous basis how that money is being spent, where it’s going and deep those non-profits that air using that kind of proof in those metrics, in these numbers, in the context in which we were discussing today ah, doing far better, early research is coming in ah, it’s changing everything, teo also, i think the last point on this is the change is coming because splatter of engagement, the the approach that most non-profits take to engaging donors is being shifted dramatically by the influx of social media and technology. It’s not just a question of taking someone in and then moving them along up the scale of the ladder now it’s worth vortex approach, where people engage in different ways across the life cycle. Oh, and to have those metrics and that online and those technology platforms looks inning to the tips things and forging those patterns. Is going, teo, create those new opportunities for giving. And i have. I have a lot of guests on non-profit radio talking about online engagement, finding donors on potential donors, where they are not where you’d like to engage. Have them engage with you, right. Talking alternative radio twenty four hours a day. Hi, i’m ostomel role, and i’m sloan. Wainwright were the hosts of the new thursday morning show, the music power hour. Eleven a. M gonna have fun shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. I’m the aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent fund-raising board relations, social media, my guests and i cover everything that small and midsize shops struggle with. If you have big dreams and a small budget, you have a home at tony martignetti non-profit radio friday’s want to to eastern talking alternative dot com. Do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need. Wear small business consultants, and we pay attention to the details. You may miss our culture and consultant services, a guaranteed to lead toe, right, groat. For your business, call us at nine one seven eight three, three, four, eight, six zero foreign, no obligation. Free consultation checkout on the website of ww dot covenant seven dot com dahna. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Can how about, you know, charity navigator? And in terms of the big data, i mean the information that’s available, the what the metrics that non-profits can share just first, just to say, i think the use of the term vortex is a good one, because that one of the strengths of of the internet is, you know, there’s so much information and the possibility for information, but it’s also the opportunity for so much abuse and chaos and and and misinformation and that gets to the question of quality information and the non we think the evidence points to the fact that in the future, as more and more reliance comes to the internet, the charities that will distinguish themselves that are most likely to do the best are those that provide the most quality and meaningful information on what they’re doing, where it stands today. Unfortunately, still the vast majority of non-profits do not publicly report in a meaningful way on their results and their a variety of reasons. It’s understandable for a variety of reasons, is cultural issues, there’s, technology issues and then there’s just capacity issues. But i think that the pressure is increasingly on the charities to move in this direction and it’s best you know, they need to find the good advice and a good assistance to get from where we are today to that point. And, you know, charity navigator is beginning to evaluate are the charities that we look at based upon the quality of how they report the results publicly, and we are finding indeed, that there is a long, long road ahead of us, and but we would really encourage the charities to to bear this in mind that in the future, in a nutshell, you know, the most successful fund-raising nowadays is still very emotionally based and storytelling based. And you, khun, use streaming videos very effectively, and that will always be the case that that’s powerful give you that granular level of understanding of how a charity is helping some people in a meaningful way. But in the future it will be increasingly important that i think it’s even now the future ah, that you need to have a t the end of that story to peel away and say and look here’s data, meaningful data that shows that this story happens every day here is meaningful reporting on our results, it’s not just activities it’s, not just overhead. It’s, not just outputs. It’s meaningful information about riel changing people’s lives called social value outcomes, that sort of thing. We think that more and more that will be the case. And the challenge will be to get the funding from the right funders to be able to build a system, to be able to report that information and that’s the challenge for the charities, i think and that’s again. Why i hope that they’ll be more charitable giving from individuals and other private sources to make that happen. Lots of hope onda future is here. The future is today. Yes, now, ken berger, charity navigator. You heard it here on giving e-giving twenty thirteen. You’re not going to find this kind of stuff anywhere else that you’re you’re in the right place. And if your friends aren’t here, tell him to join because they’re still another twenty nine minutes left. Um, let’s, go to another question about donor advised funds. There was a question dahna advice. Funds did increased considerably from twenty twelve. Twenty thirteen. Rob we heard that. Um let me see what the precise question was. I think it was just about what the aah! How? Donorsearch robin, you want, i’ll be happy to take that well, the growth and donors advised funds, especially in the last three years, has been phenomenal bonem the growth in giving to those funds and the grants that air coming out of those funds to benefit all the non-profits and churches has been very, very significant. And one thing that has been noted by several of the donorsearch advise fund managers is that they’re seeing a trend of people who have small, private family foundation’s moving assets, converting their assets from a foundation into the donor advised funds because it’s ah it’s less expensive to administer and less trouble. And so we expect that that’s going to continue and there’s also a lot of choice because doner can can start a donor advice fund, they don’t have to make a e-giving decision about where their money is going today and ken’s point about accountability. Accountability is on the minds of lots of donors, especially individual donors, and so they have the opportunity then to say, make a gift to their advice fund in one particular tax year and then not make a decision about where the money is going to go. Until later. So it’s it’s a great benefit i want to jump in and say that on this topic of accountability to it’s it’s not just where is your money going and how is it being spent? But also, how are you moving the needle? Why, you know, what have you done for us lately is very much on the minds of donorsearch it’s, not just about dahna where is it going? Oh, and it’s not just the usual prerequisites for what’s required in a report, i think the increased use of multimedia, the increased use of marketing, the trust factor all of these things, we’re seeing very creative non-profits moved the needle on this quite significantly. Charity water is, you know, one of the examples that that has really picked up, at least in marketing and some of the backend metric. Teo recognizing that trust is a huge issue. And basically reconfiguring it’s digital face teo, talk about here’s the proof here’s, here’s, the money stream where’s the money. So to the extent that a lot of non-profit behavior could be influenced by what some of these numbers are showing, they’re listening is doing in early platforms and dahna forums i think that’s, that’s critical. This is such an important segment of dollars that’s going to be coming to the table, please. Just one had one thing on donorsearch vice funds there is now for free, a called a df widget that was developed by a number of the large doner advise funds it’s completely neutral in the sense that a variety of them are using it now, and any charity can get thea widget and put it on their website to ah, expedite getting mohr donor advised funds, donations you, khun goto, fidelity charitable, schwab. Ah, and i think they’re building a number of others on there. So that’s, a free resource that people could get access to on that donor advised funds. Question came from council non-profits council. Glad you with our school. Let’s. Ah, let’s. Talk a little about states. New york. I know from the report was the most charitable state. That may be very ironic to a lot of a lot of people watching, but i don’t it’s not ironic to me. Or probably any of us. Well, maybe maybe for rob. Rob is based in texas, so maybe ironic for him. But new york was the most charitable state. Marcia, you’re at the heimans center, based here in new york at new york city, new york university. What do you think? What you think is impacting new york’s, uh, generosity. It’s, it’s, diversity, it’s it’s. Ah, so trick demographics. Ah ah, latto public private initiatives. Say what you will about from mayor bloomberg. Especially right. Hey, set up a very strong infrastructure. Tio have public private partnerships. He has also is a philanthropist set of standards, a lot of different kinds of giving lots of experimentation in area that i think it kind of sets the culture for this as well. Also to ah, again, you see in flux. And i hate to keep pounding on this, but i cannot underscore the importance of this. Enough. Where you see tech centers ah experimenting in cause giving, setting up new platforms, creating some of that. What you mentioned is the multi trillion dollar economy around the nonprofit sector that’s also adding into so much of what’s happening here. S o we’ve got the business technology business of non-profits we’ve got the influx of new giving, and we’re also seeing very interesting trends with women and philanthropy. Ah, and how ah lot of spending that hadn’t been happening in that sector is starting to time on and why you were going to be having a women’s summit. Look at this she’s pitching for in one go ahead what’s the date goes well, we’ll share the whole thing the girl, the hashtag give it all april twenty eighth um ah, and we will be posting more on that but it’s women giving hashtag women e-giving april twenty eighth and then right it was also the stock market that also helped. Yeah, a minor detail, of course stock market that goes with that saying does help new york city considerably. We have a bunch of questions terrific let’s see robin from a way we can handle this one kind of quickly from non-profit diversity us how khun jobseekers use the atlas of giving can they wow that’s when i’ve never been asked before you hear it first on give e-giving twenty thirteen it’s remarkable the breakthroughs that are coming and giving twenty thirteen i don’t know. I don’t know why everyone’s not here. I see somebody in the building across that is not at their screen there, they’re having coffee, but they’re not the screen, so that person is not benefiting from the wealth of wisdom and questions that are coming and giving twenty thirteen i didn’t go. I have had a feeling that you should think about it. I could be more long winded if is necessary. So i would say the best thing is to look at the trend. For example, if i were a job seeker, i would be looking at i would be looking at jobs in the sectors which are the fastest growing. Currently that would be the human services sector, the environmental sector and the education sector, and i would, uh i’d be more cautious if i were seeking a job in the church of religious sector, and i know that that is tough, because if you’re committed to a life of faith professionally, you’re going to stay in it, but also, you know, the health sector underperformed the national average and it’s something to at least think about take a look at all right dahna another question. I saw chris tuttle asking more show the audience would like me to admonish you that they’re having trouble hearing you. Thankyou okay tend to gesture with your microphone. Oh yeah, so i don’t know. Hold them. Figure out something. There you go. Don’t okay, don’t gesture with your mic, chris asks. Do you think we’ll see a plateau in online giving increases anytime soon? Is that the possible toe perfect? Ah there’s always this cycle with technology that it’s overrated in the beginning, underrated for the long term and the various cycles and generations of backlash is stepping forward, stepping back, stepping forward, trying to figure out how to use it more effectively. And so on so forth, i don’t think we’re going to see a plat plateau of online giving, i think again, the factors are threefold one you have this ninety nine percent coming to the table two you’ve got a fresh supply of ninety nine percent coming to the table thanks to a lot of service learning programs in schools that are helping to expand the culture e-giving from early age is keeping it close. You’ve got a lot of new causes and new startups. Ah lot of silo comes silo crashing between the for-profit for-profit sector in the nonprofit sector in terms of social enterprise is a lot of that stuff gets counted there’s a lot of new activity coming from a lot of places and a lot of it is happening online just can online just just yet two things. One is just a case in point that online giving is just that it’s beginning point charity navigator is a website. We are a charity and all we do is a website. The majority of our giving still comes from people writing checks and sending them to us in the mail. And ah, the critical nature of continuing that form of fund-raising will not end any time soon. So that’s just a a and i think we all agree on that. But just as a cautionary note, i think the other thing is, you know, i i i think it’s really important for us to bear in mind this different types of organization. The one percent of charities in this country that in our estimate get eighty six percent of the funds each year, and the remaining ninety nine percent that get about fourteen percent from our analysis. But i would say it’s, not the ninety nine cents the ninety nine percent that are coming to the table. It’s, about ten to fifteen percent mb or the vast majority of charities in this country are fifty thousand or less, and their capacity on the internet may never be there. But don’t despair. Those males checks from your friends and neighbors will still be very important in this in this future of ours. It’s never in either it’s never an either or scenario. Here, it’s it’s. You know there’s always the cake is always the traditional forms of giving and that’s not going to go away. Nor should it. Of course not. But this cake has a thickening frosting on the top. And ah, it’s, very sweet. And, uh, it will continue to attract ah lot of people who, you know i’m sorry, but five dollars, ten dollars, twenty dollars. Pretty soon it’s real. Money and we’ve seen it over and over and over again in specific campaigns. The challenge will be, of course, tow. How to use these tools more strategically against mission. Just one push back on that. I mean, i agree in concept, but the game in the nonprofit sector has been and remains he or she who does the best marketing winds and that includes the internet and the charities that are most likely to do the miss best marketing are the ones who have the most money, which tends to be the one percent. I do think the internet is beginning to open up a window for some of the sort of mid sized savvy organizations that have some resource is for marketing. But still the basic dynamic of the big charity is winning, and the smaller charity’s not having that capacity losing is there. The hope is that there’s more of a window than their wass, and i agree with you there well in in a void of transparency. Unfortunately, sometimes the pretty package gets the most attention. But i disagree with you that it are increasingly we’re going to see the charities that are not just good. At pretty packages, but the charities that air good through the use of these tools in distinguishing their most influential supporters. Oh, and can use those strategically for not only comprehensive marketing strategies, but integrated fund-raising strategies that are going to be the winners that are going to lead also just real engagement mean a small local charity. The vast majority you said have budgets under annual budget is under fifty thousand dollars what’s the percentage you notes around it’s almost fifty percent of all chairs and have ah, i have a budget under fifty thousand dollars, right? But i mean, i’ve always thought this opens up an enormous opportunity online for, for real, for local engagement, if if you’re fund-raising on ly in your town, even not even all over your state exact, i think i think it creates enormous opportunities strategies that can do this smartly and expense. I want you to be right, and i mean, all of what we’re working on hate can burger no, no, seriously, i want i want that to be right. That’s what we’re working on is to try to get to that point where that is what? That that it’s no. Longer. Here she does. The best marketing winds. It’s. He the charity that has the best results and really helps the most people wins, is where what we’re talking about here. You’re listening to the talking alternative network. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking alternative radio twenty four hours a day. I’ll give you an analogy. I just saw this last night on new york tv ah full page ad for radio shack in nineteen ninety one and every item listed on the page a camcorder ah, a cellular phone, a computer, every item listed on the page, if bought separately, would run into the thousands of dollars today in two thousand fourteen, we have every capability of every device listed in nineteen, ninety one in our smartphone, and we treyz he was right networked community is maturing to the point where using those smartphones and connecting people in real time is having a huge impact. We see it every day on small do you have a production studio in your pocket? Look at yelp and distribution, production and distribution. Look at yelp. Oh, and increasingly we’re seeing yelps for non-profits i mean, the point of this is that the locus of power is increasingly thanks to some of this technology moving outside the traditional organizations and so there’s a lot of demand, new demand for accountability that needs to be heard. And, you know, we’ve seen this everything from the common controversy to others, politics aside, the way these things need to be handled is with more engagement from the start, in fact, your donor’s, certain demographic donors. But i’ll argue most donors want to see more accountability, and they want to know that there are answers on the other on the other end and that you couldn’t take less than a day to answer an email. Let’s, go back to some questions, kenny siegler, maybe you khun deal with this one kind of quickly, uh asks, is there any data in the report regarding generational giving? Are you tracking generational giving? We’re not, or or or by gender? Well, we have no gender or age related e-giving information, okay. J angeletti from the angeletti group, do you think the next generation of donors is reaching its prime? And can we start to expect impactful gif ts from them? Yes, he’s referring teo, millennials reaching there, you know, i would say i would say one of the things that you and i can’t define this as a trend, but just an observation is that, and it relates to the to the last questions that we were talking about in terms of engagement and online. Is that the smaller niche? More? Nimble organizations that make good use of technology, i think, have an advantage with the next generation of donors, and they’re there there by nature mohr, accountable and transparent and that’s what the next generation of donor is looking for so much of engagement is, is you think of tom sawyer and non-profits khun b the tom sawyer and get everybody else to paint the fence in terms of leveraging their ask in terms of leveraging volunteer engagement. This is an amplification technology. This is also listening technology, how critical it is to now be ableto listen by setting up these platforms to what donors have to say. So there are this donor relationship management it’s no accident that non-profits are hiring data analysts of their own or getting into you talk about pretty packages info graphic ex things like this to more succinctly say what they’re about distinguished in a tweet oppcoll length of time that’s so what? Why this? Why now? Why us? So what? You know again i think that the technology can be good used for good or ill and the packaging can be meaningful and the packaging khun b junk and the challenges for people to be able to discern the difference and that’s why, i think increasingly groups like charity navigator and others are going to be in a critical role to try to discern what is quality and meaningful information. And what is just pretty packaging of claiming accountability when there isn’t any. So that’s again, why we, you know, i totally agree that we want to get to the right place here, but we need to keep our eyes wide open of the challenges that we’re going to face and those charities out there that aspired to do the right thing you will have. I think you know that challenge of the good and the bad information, and we urge you to try to find the role models out there like charity water, you know, and others that are really on the cutting edge of of trying to promote themselves with that meaningful information. Marshal. Let me askyou charity water. It is mentioned often. Can you name some others? I’m kind of putting you on the spot or core can some others that you think are doing online engagement particularly well. Owe the american red cross the national wildlife federation? Um, traditional organizations born digital organizations as well the iraq and afghanistan veterans of america association setting up a private social network to basically convene vets who have come home and let me ask you same, you know, it’s it’s funny, because i think that what we’re fine, what we’re finding is even the early adopters of really measuring results the most they often are sort of these midsized organizations, they’re not the really large ones and they’re online presence and they’re promoting themselves were so we’re trying to say to them brag show off, you should be proud, and they’re still in the early stages of developing their online presence. So nurse family partnership, smaller groups like roca in boston, harlem, children’s zone, there’s they still have a ways to go even those those that have the most to share really need to get more savvy about how they’re presenting themselves online, and i think we talked about a lot of different things here. We’re talking about engagement of donors, traditional donors and new ones for talking about the quality data like december and analyzed. We’re also talking about outreach and marketing when we all of those to see what’s possible, i can give you a really example. We were recently in conversation with anat, a large, very large, a national organization that is comprised of nine hundred different organizations. They all have. They do not have a single fiscal year. They don’t share a single fiscal year. They don’t share a single database, so their ability to do any amount of planning at an umbrella level is almost non existent. What we hear so often, eh? I edited contribute magazine for many years. And we would hear this. And i know you look into this now so passionately. You know, this lack of standardisation this lack of you know this this proliferation of apples and oranges here. What are we measuring? What? Where is the standard? How much can we really forecast? How much can we really demand in terms of accountability? And how much can we really compare who’s doing one thing well or best? Ah, if there is very little transparency very little that our government demands in terms of disclosure and very few common standard. And i know there’s a lot of movement in the field to get to some kind of common. Set of metrics on and i applaud those efforts, but we’re not there yet, and i’d be interested to hear what you have to say. And then where is this going to go? How close are we getting any closer to having some kind of riel in depths analytical cloud here? You know, we recently signed a letter called the overhead myth letter, and it says a website overhead myth dot com, which basically was a letter to the donors of america that said, you know, overhead should not be the primary focus on the primary focus should be results, but at the same time they’re neat way all think there needs to be a second letter to the non-profits of america that says, hey, we’ve sort of given you some bit of ah wiggle room on overhead, but now the donors have know where to look for the thing we say is most important for them to look for, which is the results and so that that’s why i think the mo mentum and the challenge of this is critical, we’re going to continue to be involved in whatever way we can with all the groups that are working. On this, to try toe dr standards to set standards, to come to consensus on standards for how we go about measuring that’s a great resource called perform well, that’s trying to help with that, for example, and so i rich people to check that out, but we’re still in the early stages of this road and, ah, you know, we really need for there to be more early adopters that really understand that it’s not about the watchdogs, it’s, not about anybody, but we want to meet our mission in the most powerful way, the most effective way we can to help the most people we can. And ultimately maybe you’re not going to see it today, but we believe all the evidence is pointing toward more and more those charities, those non-profits that go down this road ultimately are going to be the most successful fund-raising wise as well as helping people wise. So it’s a win win on every level level if we get there and can i’d like people to know that you were on my show on non-profit radio, along with the other two co signers talking about first time the three of us sat down and been interviewed at the same time around what led to the overhead myth letter and ah, what you think is coming from it. So that show was think that was october or november of last year, i think was october okay and and actually have been to convene ings just this last week. So there’s more and more of a desire amongst some of the leadership groups in the sector to try to push this forward and continue to continue that conversation. And a lot of charities have told us that they’ve been very effectively able to use that letter to educate donors. Tio the what we consider to be the other factors that are equally, if not more important than that. But but non-profit media was first yes, i think yes to first. Quint. Convening that’s. Right. That’s, right. Subsequent is the controlling i promised to share the mic with marcia. I feel like i got emasculated, but but yours was not working so well. So we’re going to share her. We’re going to we’re going to share. I told you i hit ken berger. See, i knew there was a reason i knew was coming. Um and we just have a couple of minutes left. Let’s. See, uh, gene takagi is asking, has giving two non don’t advised. Fundez public charities, uh, jeanne, the lawyer, i’ii organizations that provide direct charitable goods and services grown. Yeah, sure, yeah, absolutely no question about it. Okay, there’s. Another question about donor advised funds. I just recovered that okay? Foundation giving foundation giving grew considerably. Rob wanted just remind us what the foundation giving numbers were condition growth. Do you remember? I don’t remember, okay, but it grew considerably from two thousand twelve to two thousand thirteen was the best performing sector. Okay, our source. Excuse me, sore sore source of giving and there’s a reason for that with the tremendous gains in the stock market and now with increasing real estate values, lots of the assets of foundations air held in the those two places and the way that reporting happens is i think most people are aware of the fact that the foundations are required to give away five percent of their assets each year. Well, it’s not necessarily the assets that are valued in the current year it’s the assets in the previous year and partly in the current year, depending on on when their fiscal year is and when they do, they’re reporting. So there is a lag between the stock market values and what foundation giving is going to that means, twenty fourteen has enormous promise for for charities seeking foundation support if i was twenty thirteen asset values. Increased considerably. Absolutely. If i were still a practitioner and planning my fund-raising strategy for two thousand fourteen, i would be shifting. Resource is into foundation grantmaking opportunities. Marshall, you want to come in, i’ll going to be still the mic. You won’t say anything about the foundation giving up attorneys there. I think we’re also seeing a lot of healthy it’s continuing. Sometimes call some of the major foundations kind of the you know, of course, the gates foundation is the wal mart foundations. I love the influence of having discipline, uh, the non-profit sector. So we’re not seeing a different we still have twenty seven different breast cancer charities in new york. Uh, yeah, you can, because, yeah, so so you know, one of the things that were also seeing is that, again, this gets back to the overhead issue, that there are more and more foundations that are becoming educated to the fact that if they give a charity eight percent overhead, just the infrastructure cost to manage that grant, let alone their operations, is inadequate. And as these foundations are increasingly requiring, reporting on results and not giving what is probably more resource is required infrastructure wise build a performance management system in the charity um but there is encouraging signs that at least some cherry some foundations are beginning to move in that direction of reducing their caps on overhead to the same degree, providing mohr assistance with building performance management so you can measure result but it’s also important that charity’s become their own advocates to educate. And encourage, they’re found the foundation supporters to help them in this regard, and some even bring the overhead letter with them. But it’s really going to be more and more important for the foundation community to step up and to also be early adopters to help the charities to become more focused on their results. Marshall, i’m going to give you the last question, but we only have a couple minutes left. Andi need to wrap up too. So this comes from colorado gives i’d love to understand where the statistics for online giving are coming from and where is the growth? So again, we suffer from a lack of standardization, but they’re in ten has some great statistics non-profits technology network, we have statistics in some research that gnu is starting to do in this area. People find that they will soon. Ah, and we also have some ah, a collective looking at tech soup and other places where these implementations, not to mention, you know, consulting firms and black bods, but you blackbaud all of that. So it’s it’s consistently these results nobody’s arguing with each other in terms of the trajectory nor the nor the growth the pace of the growth is a little arguable, but everybody ah, i haven’t heard anybody say it’s not going to be growing significantly. All right, we’re going to aa. We need to wrap up. My weekly podcast is tony martignetti non-profit radio there’s. Information about it at tony martignetti dot com. If you are viewing the the stream from tony martignetti dot com right below the viewing window there’s on at sign and you can click that and get weekly newsletter alerts. Aboutthe show email, email alerts about the show, thanks to very much thanks to my co host robb mitchell, and the atlas of giving is a real pleasure to do this. Thank you, tony it’s. Been it’s been great. And, of course, we want to again thank mutual america for this beautiful space on the thirty fourth floor at aa on park avenue and marshes to panic. Ken berger, thank you very much for sharing wisdom and thank you for being with us for giving twenty thirteen. The ring didn’t think dick tooting getting dink dink dink. You’re listening to the talking alternative network waiting to get a drink. Cubine are you stuck in your business or career trying to take your business to the next level? And it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of two, one, two, seven, two, one, eight, one, eight, three backs to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people! Hi, i’m ostomel role and i’m sloan wainwright, where the host of the new thursday morning show the music power hour eleven a m we’re gonna have fun shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a m on talking alternative dot com you’re listening to talking alt-right network at www. Dot talking alternative dot com, now broadcasting twenty four hours a day. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Dahna


Image for blog post Atlas of Giving EventHosted by Atlas and NP Radio

Tony Martignetti Nonprofit Radio and Atlas of Giving are hosting a review of 2013 U.S. fundraising and the forecast for 2014. We’ll live stream the event, which will look back and ahead to giving by charitable mission, funding source and state.

Join us here–on this page!–on Tuesday, January 21, 10 to 11am eastern,* for the live stream. Leading up to the event, follow #Giving2013.

What you’ll see during the live stream event in the video embed window:

— Rob Mitchell, CEO of Atlas of Giving, will deliver a 10-minute press conference, releasing the review and forecast

— I’ll host a discussion of the results, forecast and fundraising trends with

  • Ken Berger, CEO of Charity Navigator
  • Marcia Stepanek, New Media Faculty & Advisor at the New York University Heyman Center for Philanthropy
  • Rob Mitchell


Rob made his 2013 announcement on Nonprofit Radio last January.

I’m impressed by the Atlas of Giving methodology because it is based on economic, demographic and historical data. Hard numbers for precise measurement—and forecasting. Their team of mathematicians, analysts and statisticians unlocked the algorithm that delivers 91 to 99.8 percent historical accuracy back to 1972.

We’ll come to you from the stunning 34th floor Boardroom in Mutual of America’s flagship building on Park Avenue in NYC.

#Giving2013! Be here!

* I sincerely apologize to those in the pacific and mountain time zones. We didn’t anticipate live streaming when we locked in our venue. It’s our first time out. We’re shooting HD video and I’ll let you know when it’s up. Plus, it’s a G+ Hangout on Air so the stream will be available immediately.

Nonprofit Radio, February 15, 2013: Some Raise Money While Some Raise Hell & Pinterest and SlideShare

Big Nonprofit Ideas for the Other 95%

Listen live or archive:

Tony’s Guests:

Marcia Stepanek
Marcia Stepanek: Some Raise Money While Some Raise Hell

I’m talking about women in philanthropy with Marcia Stepanek. She was founding editor-in-chief of “Contribute Magazine” and is the new media advisor to the New York University Heyman Center for Philanthropy. We’ll talk about Limbaugh and Komen; leadership roles; traditional giving; and how women organize themselves.


Amy Sample Ward
Amy Sample Ward: Pinterest and SlideShare

Amy Sample Ward returns. She’s our social media contributor and membership director of Nonprofit Technology Network (NTEN). She shares how small- and mid-size nonprofits can reap definite value from these lesser-known social sites.


Top Trends. Sound Advice. Lively Conversation.

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Here is the link to the audio: 129: Some Raise Money While Some Raise Hell & Pinterest and SlideShare. You can also subscribe on iTunes to get the podcast automatically.

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Hello and welcome to tony martignetti non-profit radio it’s that time again. Big non-profit ideas for the other ninety five percent i am your aptly named host. I very much hope that you were with me last week. Yes, i do, because last week was lead and matching gifts in your campaign to start professor john list from the university of chicago, chairs the economics department and founded the science of philanthropy initiative. There no longer must fundraisers rely on tradition and conventional wisdom in campaign planning because he shared a rigorous science to guide you around lead and matching gif ts also many matching corporate gif ts chuck longfield, chief scientist at blackbaud had lots of simple ways to increase your matching gif ts from corporations did you know that volunteer hours are also dollar matched by many? We started with sector benchmarking, and we went from there, and my interview with chuck longfield was recorded at blackboards bebe con conference last october this week, some raise money while some raise hell. I’m talking about women in philanthropy, with marshals to panic. She was founding editor in chief of contribute magazine and is the new media adviser to the new york university heimans center for philanthropy we’ll talk about limbong coleman leadership roles, traditional giving and how women are organizing themselves also, pinterest and slideshare amy sample ward returns she’s, our social media contributor and membership director of non-profit technology network and ten she shares how small and midsize non-profits can reap definite value from these lesser known social sites between the guests on tony’s take two, my podcaster on top i’ll tell you what i’m talking about, and i will thank you, my pleasure now, to welcome marshes to panic. She is new media advisor to the n u heimans center for philanthropy, and she also curates its annual speaker siri’s philanthropy three point oh, which explores disruptive innovation in the social good sector. It sounds like some organized anarchy. Anarchy pointed in the right direction. She teaches social media strategy. Yes, it may very well be totally okay. We’ll get teo talk about anarchy. I’m still trying to introduce you. Hold on there, marshal. She teaches social media strategy. You have a very lengthy bio. I was to get through this a cz well, a social enterprise. New media and cause video in the masters program at new york university she was, as i mentioned, founding editor in chief of contribute magazine, her upcoming book swarms. The rise of the digital antiestablishment published by little brown is due out later this year. And it’s actually because of that book that she couldn’t be in the studio because she’s interviewing someone for her book swarms very pleased to welcome marshes to panic. How are you? Thanks so much, tony. I’m just really delighted. Honored to be on yourself. Oh, it’s, my pleasure to have you. Thank you, marcia. Honored not too many people say that. Thank you. I hope you feel that way by the end you believe i’m sure you will. You believe that women are reshaping philanthropy? How is that what’s happening? Generally, you know, i didn’t use teo buy into claims that women somehow we’re you know, very different behaviorally and men in terms of their capacity for compassion and their willingness and generosity. But there’s some new research out and it’s very much triggered buy-in just in the economy and structural changes in the workplace that have given women a little more income over the last ten, twenty years, and since nine eleven, we’re we’re starting to see some measurable differences in the way women spend money in terms of the charitable contributions that they make, so that there are some differences that are starting to emerge here. There’s certainly other differences to in-kind of what those new income numbers are spawning in the non-profit industry, but armored and okay, and we’ll have time to talk about those, so you feel this is mostly economically driven? I think a lot of it is economically driven in terms of just the numbers with regard to the money uh given and how that those contributions different, for example, in the highest e-giving levels of people who give generally men and women, uh, baby boomer aged women are more likely to give them their male counterparts in all giving levels three percent or more, or they’re coming down to charity among people who do that. Male baby boomers and older, single headed households are nearly two times it’s, likely than men to give to charity. So that’s that says an age when most women are saving and have significant savings and disposable income and that’s even happening even as a result of women not getting paid is most statistically on the average than men. So it’s pretty significant. Okay, but there’s also interesting developments around organizing and advocacy. Yeah, very much so because of some of these economic trends, but also as a factor of globalization and particularly social media, technology and internet technology in general, we’re seeing some behavioral changes. First of all, it could be a simple as ah ah lot more charities targeting their solicitation campaigns more directly. Tau women. I know a lot of your listeners. Now, united way has now one hundred thirty seven women’s leadership councils that have raised something like nine hundred eighty five million dollars just over the left twelve years creating marshal those those leadership councils are our volunteers. They’re volunteermatch women supporters, yes, and doner groups. So what the united way has done? Uh, kind of piggybacking the general trend and women’s income and changing numbers and how much they’re spending on charity decided to tap into that trend and organize some of these councils. Teo, do more engagement around women’s not only volunteerism, but something like fund-raising as well and what’s. Interesting about that is, uh, this so called tiffany circle, which is an all female. Network created by the red cross, for example, another organization, uh hey has been started not just by the transport by social media networks that have popped up around some of these activities, so a lot of places they’re using a combination of social media and these economic trance really bolster their fundrasing activities, and we’re gonna have a chance to talk a little later on about women organizing themselves, not needing umbrella organization to do it. But, you know, around some of the controversies, like what happened to komen and rush limbaugh’s comments, and so we’ll get a chance talk about women organizing themselves, as i said, not even needing that kneading the big organization, but just coming together on the social sites let’s talk about some of the social change and social enterprises that you’re seeing women engaged in. Yeah, they’re concurrent with these other changes on certainly partly a factor of economic wealth. Growth among women is that a lot of women, particularly on wall street and other very in the financial services field, are really being a critical force behind the creation of pretty much a majority of social enterprises that are out there. The skull. Forum for, uh, global entrepreneurship has done on international study on this and seeing that at least half it’s not up to as high as seventy percent, and some regions of the new enterprises that have been started have been done by women, women who have earned independently of their thousands um uh, who are seeing that the needs community isn’t as fully developed as it ought to be around new issues of concern to these cohorts, such as women’s, self esteem, women and girls, self esteem, women, education issues. Now, these air getting much more focused thanks to a lot of the social enterprises on march for-profit businesses for good, if you will, that coming online. Also seeing a lot of female boomer women burned, creating films, getting into the social good film space and making some very interesting documentaries that are here about women helping women and trying to move the needle a little bit on education and their film initiatives that are also being used to raise a lot of money for certain non-profits abigail disney surely johnson, some of the big entrepreneurs are involved in these things on there, really successful in terms of measuring impact. Are there? Are there specific documentary titles? You khun you convention for us? Yes. Uh, shirley johnson made something about kicking the ball, which is about women’s basketball group. We’ve got abigail disney was working in liberia. Um, we’ve got some recent documentaries that are are being funded by again the women run fledgling fund, which is a foundation, and it’s about women and girls in the slums of calcutta being turned into activists and it’s a very compelling story. Uh uh, all sorts of new films i’m attending here to see for the first time i’m in washington, d c today as well, and i’m interviewing for the book as well as screaming some films that american university conference on social media that matters and this is focusing, i’m still making efforts. So again, you couldn’t you couldn’t be in the studio because you’re in washington, d c watching a movie that’s what you’re saying, i see a film, they have probably hard working the minute you’re seeing argo and lincoln, i’ll bet that’s why you’re in washington? Because they’re not playing in new york anymore, okay, we have just a minute before a break, so i don’t want to really get into anything brand new, too deep. But, of course, you’ll still be with me after the break. When and i want to make sure that what listeners understand, we talked about social enterprise, we’re talking about often cos right, that air, social, socially oriented, social good business is sort of. We’re talking about socially, social good enterprises that have been begun with the primary purpose now so much of raising money for stakeholders, but for raising the bar on social impact wielding an impact that’s measured first of those companies over organized to be accountable to those kinds of and our wii just very briefly before break, we necessarily talking about corporations or these could be not-for-profits also, these could be not-for-profits for-profit non-profit hybrid organizations and then for-profit organizations, but it’s the way that they’re organized on around what they promise to deliver, i understand what their outcomes are, not not necessarily one hundred percent profit, if there, if their profit mathos lately, okay, we’re going to take a break and when we return, of course, after this marchenese to panic stays with us, and i hope that you do, too, talking alternative radio twenty four hours. Are you confused about which died it’s, right for you? 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Marcia yeah, let’s, let’s, talk a little about the a new organisation called the girl effect they have on there on the opening page of their website that what they say exactly, that women are the most powerful force for change on the planet. You what do you think about that? No, i got this. Let me say that hyperbole is shared by by because i was wondering how about even like, like men, maybe i don’t know they’re not a good food what’s interesting about the girl effect, though, is kind of the structure behind it, and we were just talking a moment ago about social enterprise and so forth. What the girl fact represents is is a really progressive and very successful partnership. Example of great collaboration in the do gooder space between the noble foundation, which is run by the bucket children warren buffett’s, kids corporation, nike and it’s ah it’s foundation arm and ah partnership with hundreds of non-profits that have it’s part of their mission statement helping women and girls to achieve change, whether it’s in the education space of the art stays or healthcare. It’s a partnership where ah, a very good shorts film was funded, its animation, but it basically finally connects. The dots taking it from hyperbole to show why funding women and girls projects actually affects everyone ah, and affects everyone in a very local way. And so it’s in a very effective messaging tool that kind of breaks through the the problems that a lot of these issues had had in the past, where it sounds awfully one sided, the girl fact does a wonderful job of making this ah, great messaging, peace around thie economic impact on everyone of the lack of educating women and girls, and some of the status around the world. Dahna uh, the lowly status love women hold around the world. So it’s it’s a great burger, and what it does is it kind of lends this little short film to a lot of organizations that couldn’t otherwise afford to make it and lets them put on their websites and interface that helps them to raise micro cash, you know, ten dollars, twenty dollars, right after people to do the film online, they’ve done ability, teo, donate to some of the causes that have been vetted. And though it’s just a wonderful campaign that is now finally being copied in other parts of the sector so we hope to see more of that kind of collaboration in the future. In fact, we’re seeing a lot of micro giving among women organizing themselves around social enterprise. Yes, we are a aa lot of this thie evolution of social networks, social media still relatively, very new, but as people get together and now they found each other online and now they exchange, you know, kind of information about the trivia are the important bits of their lives. Now, the next evolution is the first getting people together to make change or around certain issues folks i care about and what we’re starting to see is on what we saw a lot of last year were the social network, some of them that are very strong, many of them led by women being able to make a difference, either in defense of, uh, an action taken by an organization or to bring up some concerns that hadn’t been brought up otherwise and holding some of these traditional non-profit organizations accountable. And, of course, the the leading edge that was the komen foundation controversy where coming foundation had decided to be fund-raising goods breast cancer testing on dh without telling a lot of its membership, and when it finally freaked out, a lot of folks got online a lot of women and started protesting thiss was an example of women organizing themselves through the social networks and very rapidly yes, absolutely, and it was a very successful protest, and it wasn’t so much the significance here isn’t so much whether you believe that that decision was the right or wrong one it was looking, and there are social networks out there holding traditional organizations and non-profits accountable for their actions and ways that has never been before. And the rapid response of some of these networks to some of these decisions has really encouraged a lot of organizations to start really getting serious about engaging your supporters and their networks in new ways so that everybody does feel that their part of the decision making process and there is a new level of accountability achieved not only holding organizations accountable but individuals for there flippant and ah antagonistic, i’d say, remarks rush limbaugh, when he accused you really accuse nobody eats cited a law student was a prostitute because she wanted funding for birth control to be included. In health care and there was a huge backlash. Yeah, there was an internet firestorm over that in just three days. That firestorm was ableto porcelain about to apologize, not once but twice to the woman he had called a flat was the one of the quotes, okay? Ah, and he lost nearly one hundred advertisers right in that in that, uh napor so we’ve seen that these swarms, if you will, of the social networks that have been highly developed and that have a riel sustainability to them, are able to work very quickly when they’re organized. One of my colleagues, a friend of emmett has called these accountability networks actually because they’re social networks and they are always there, but they can get into action very quickly. Uh, if one of them are influential, members of these networks decides to call them into action. So it’s somethingto watch it’s a phenomenon now, but it’s becoming replicable, and we’re seeing a lot of this kind of action over. Yeah, and so this is what you’re calling swarms of women in this case and it’s not women, are not the only ones active actively engaging but that’s that’s the third today, but one of those air swarms saw another one very well done stop sopa campaign, but to delay a vote by the u s congress that would diminish him internet freedom, at least for now. And, uh, it’s, really a new form of activism that is used social media to coordinate swift action around the specific goal. And it’s it’s it’s significant because it’s, uh, much more to do with the ability of new players and the advocacy sector toe work collectively and successfully kind of outside the non-profit sectors long established structures fired-up alternative goals. So it’s it’s something that all organizations want to start infusing more with their supporters in new ways but also so constructively trying to really be able to prove that they’re having an immeasurable impact. A lot of donors now are saying, what have you done for us? We’re the cause lately, and a lot of organizations are now using the social media tools to measure impact, or at least to get a more specific numerical handle on the work that they are doing so that they are able to not only convince people of their value, but to be able teo create partnerships on new levels to achieve more social impact over time marchenese to panic is the new media advisor to the n u heimans center for philanthropy, and her upcoming book is will be swarms. The rise of the digital anti establishment, and you can follow marcia on twitter. She is at claw cause pardon me at cause global ah, marcia let’s, let’s focus a little more on the on the actual, more traditional e-giving and the way women are being more generous essentially than men, it’s a it’s a little more about that. Yeah, even though women in general are earning less than men and have less money in retirement and are generally outliving their spouses, these recent studies on their standing for charity demonstrate that young women, certainly, and especially boomer women, older women in particular are just more likely to give and to give more to charities and then beyond that, there’s, also a behavioral that women in a recent survey by indiana university also said that they they want teo uh, not just have more impact on spending. They want to be more involved in the decision making and indeed, a lot of the rise of some of these new organizations on social enterprises, uh, is due to women wanting to bypass, too simply writing a check to existing organizations but setting up a kind of a bee metrics around specific initiatives that they themselves want to see. And as long as they have the means and some of these new networks, especially on wall street and elsewhere, to accomplish that, they’ve been racing to set that up. That slowed a little bit during profession, but still a very vital force. A lot of people are saying that this income situation for women and this this habit of giving mohr, especially among older women, is very likely to continue. By twenty thirty, for example, fifty four percent of american boomers will be women. And because of their sheer numbers and the social changes that have occurred as they grew up, they have a significant impact on society through their beliefs and attitudes and behaviors and have us already. And so now, as they get older and more charitable on dh, i think we’re seeing the start of some more further behavioral changes among women towards charitable organization. So i think that’s a little bit of good. News you said earlier that the social networks are relatively young, but i hear people say how sick and tired they are a facebook or or twitter sometimes are these are these social networks with us forever? I think some forms of them are, and certainly is they morph and evolve our use of them well, morgan of all hope, the more distinctive things about social networks and social platforms that we’ve seen over and over again is that the people using them tend to define how going tio improve them over time. Ah, facebook, for example, everybody’s kind of getting organizations on facebook now so much personal things now that but seeing how they used them toe left bitch events and, you know, do pr in a different way, certainly, uh, we’re also seeing a rise in the use of private social networks, kind of a private facebook that go under certain names like ning’s o r other certain other platforms that are being set up so that it’s kind of like a private, charitable, uh, type of facebook that’s membership only on some organizations and non-profits they’re using this to great effect, one in particular is the provocative understand veterans organization? Marcia, marcia, you broke up a little bit, say they say the name of the organization again. It’s called i a v stand veterans iraq, afghanistan veterans association a okay, i look, they’ve dahna they set up a peer-to-peer private social network, uh, that bear as long as you’re in that network, you know, they don’t want this isn’t like vietnam veterans or korean, more veterans for eighteen, nineteen, twenty year old folks just and this particular war and are facing some very unique challenges, thanks largely to the health care technology being used to save them from injuries that in previous years killed and so there are unique challenges for them coming home and a lot of challenges always for veterans coming home. So combined with their existing use murcott given their age and their experience before going off to war ah, they are very successfully putting together these private networks is veterans to talk to each other, and they’re subsets like women’s subsets like people who were injured from a certain type of injury and you get on them by giving a password. You are pre qualified so you you it’s not just anybody, is not your fourth grade teacher finding you it’s a private conversation that built trust and credibility among the members and as it moves toward a membership model it’s also proving to be a very sustainable non-profit kind of model using social networks to serve those in need buy-in involving an engaged, those in need not just writing checks, marcia, just just a minute or so left, i have to ask you, what is it you love about this work and the and the research that you’re doing go how people, uh, can hold power accountable in new and constructive ways. I love how this technology couples to be advocacy sector e-giving voice teo so many more people who otherwise were not involved. These full social media, the, uh, the internet has democratized philanthropy, and in such is turning traditional organizations on their beer. I think it all about here. Social change, enormous empowerment absolutely marchenese to panic is new media advisor to the n u heimans center for philanthropy. Look for her book coming out later this year, swarms the rise of the digital antiestablishment it’ll be published by little, brown and she’s at caused global on twitter marsha thank you so much for being a guest, my honor and pleasure. Thanks, tony it’s. Been a pleasure having you right now. We will go away for a minute or two, and when we come back, it’s, tony’s, take two, and then amy sample ward is with me, and we’re going to talk about pinterest and slideshare stay with me. They didn’t think dick tooting getting ding, ding, ding ding. You’re listening to the talking alternate network e-giving. E-giving cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Schnoll i’m chuck longfield of blackbaud. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Hi there and welcome back. More live listener love! Montgomery, illinois. Tustin, california. Littleton, colorado. Atlanta, georgia. And two unidentified in somewhere in the united states of america. You’re masking your i p s we know who you are, i’m just since you’re masking, i won’t say who you are, but we know who you are. I’m just telling you that we know here you’re not you’re not you’re not hiding from us, but two unidentified on dh for our listeners in china, all those cities in china that are listening, i said earlier. Happy new year, gung hay fat choi also xero chou korea and seoul, korea on yo haserot it’s, time for tony’s take two, my podcasts are on top and i’m very grateful to you for that. This show was what’s hot in two categories on itunes very recently non-profits and government and organizations and my podcast that which is a monthly for the chronicle of philanthropy fund-raising fundamentals. That was a top podcast in non-profits the’s honors are enormously fleeting. I don’t know, maybe they last five minutes, maybe their last an hour, but they go fast, so i took screenshots and you could see the photographic documentary evidence is on my blogged at tony martignetti dot com. But more important than that, i want to thank you for rating the show. We had the five hundred stars campaign. Thank you very much for raiding the show on itunes more than doubled the number of ratings and i’m sure that’s what made the show trend in itunes. And there was some carryover effect to the to the other podcast to the fund-raising fundamentals that i do. So i thank you. Um, my next guest would caution me that there’s more to true social engagement than numbers and and bumps and and peeks in listenership. So i i take that seriously there there was a lot more to that than engagement. But i thank you for being engaged to the level that you have been so far, and hope to get you even further along mohr, that on my block at tony martignetti dot com. And that is tony’s take two for friday, february fifteenth, the seventh show of this year amy sample ward she’s, the membership director at non-profit technology network. And ten her she co authored social by social, but even newer than that her very new book, also co authored, is social change any time everywhere with forward by two time guest on this show, craig marko is the founder of craigslist he’s been with us twice amy’s blawg is that amy sample, ward dot or ge and she’s on twitter at amy r s ward on twitter. That’s right? I’m going to finish the sentence without without without twitter id, and we know that the army’s rene amy rinascente ward welcome back. Thank you for having me. It’s a pleasure every month. I’m always surprised you allow me back every time. No, you shouldn’t be. I make you feel that in secure. I assume that there’s like a jargon jail downstairs. No, no, no, you’re you’re you’re pretty good about it. You’re quite good were very conscious of jargon jail amy’s here with her little field notebook it’s, an adorable little yellow forty eight page notebook. It’s branded from the state of texas. I don’t know. What were you in texas lately? Is that where you got your little fuel? No. It was given to me as a thank you by a friend, david jnf, who lives in austin. And i don’t even know why he was thanking me, but he gave me this little field notebook and it’s the perfect size it’s about phone sizes, let me ask you, you have co authored or contributed to five books by my count, when you’re going to do one on your own? Yeah, i’m hopeful that maybe that one is next, okay? And then there’s none of the like, you know, trying to interpret someone else’s edits like, for better or for worse, i could just come out of my brain and we’ll see what happens. It will be very, very much better. We’re looking forward to the solo effort, but we’ll celebrate your book coming up. In fact, i’m going to you’re going to one of your book launch events, which we’ll talk about later on act for the end later this month for those who are in the new york city area, but right now we’ll talk about pinterest and and slideshare um, how did these how do these fit into social change and social engagement? Well, i think that they’re really great examples of platforms that actually have tons of use, but organizations haven’t, for the most part translated how individuals air using that tool to how they as an organization would use it. You know, facebook’s pretty straightforward, you have an individual profile, you have an organizational page like you know, how to get started. But with these tools where there’s there’s, no difference between who the the user profile is, organizations are a little bit more, you know, without boundaries, there’s too many options, so they don’t really know how to engage. But organizations that have tried or are using the tools in part of their content strategy are really seen engagement there. I don’t know which one you want to talk about for just let’s talk about why don’t you explain what pinterest is? Because maybe so little known to some people that they don’t even know that exactly what it is? Sure, so pinterest is free to use social platform just like facebook or anything else where it is free to use, but that means you are than the product on and it’s very visual driven so it’s all about collecting on a pin board that’s virtual, just like you would maybe, you know, in your office pictures, recipes, anything on the web so whenever you pull in a block post, whatever images associated that block post would be actually what people see on your board, they wouldn’t see the block video also yet exactly. I have a pin board for women leaders of non-profits excellent on video, but it’s video zoho contributor of them speaking so just a quaint listeners that video can be as well. And then what you’ll see on that pin board if it’s videos would just be a screenshot, right like this still like you would when you had a youtube page and the video isn’t played ok? Yep. On dso you, khun, even though you have this pin board, you can actually have unlimited pin board, so maybe i have a pin board for conferences i want to attend, but then i also have a pin board like the most frequent one i see is recipes that i’m going to cook one day, but i’m never actually gonna cook like that whole sentence isn’t the title, but it’s like recipes and you know this person’s never cooking next i wish list. Recipe list. Exactly. All right. So how are charities? Engaging? Constituents were around around pinterest. Yeah, their organizations have you. Know, as you can imagine, tried different things, short campaigns, longer standing content and something that’s interesting, and i know you have the links to some infographics to share on the block. Pinterest has about eighty percent of that content is repent content. So anyway, you know, if i went to your pinterest board say, if it was the average boring, you know, think about hypothetical i would never i would never dane never squander my precious time with tony’s interest account because of pin boards are so mundane and superficial and dull, but if you if you stumbled on it buy-in accidentally, you clicked on it stumbles away there. Um, eighty percent of the content across pinterest is repent, meaning someone else pendant first, and you’ve just, you know, reposted on your on board, so but like you said, you’re, you’re bored that’s all about interviews with non-profit women leaders, i’m sure that you were the one that did that interview are or were some of the original? Yeah, so they’re going to show up all over pinteresque, but it’s because you were the source and so thinking about that at, like, how much content is shared amongst the platform where is very little of that content for people? Time is spent clicking on things, and i’m going to read websites. You know, i think organizations naturally think, well, this is, you know what has put up a bunch of great images to our website and we’ll drive a bunch of web site traffic, but that’s not the case, people are using the platform within that within the place. Yeah, so eighty percent are re pens? Yeah, that’s enormous. Yeah, do you have a corresponding stat for any buy-in a chance for twitter. How much of twitter is re tweets versus i? I don’t have a twitter for tumbler, which is a more similar platform to pinterest because it’s ah it’s like blogging but it’s much, you know, micro style and it’s about nine out of ten temblor posts are re blogged so it’s very similar in that way where people that are on the platform or just, you know, following each other and finding great things and it’s more a matter of like, i want to have the best curated recipe board versus the on ly recipe board, you know, so it’s it’s much more shared eso organizations are taking advantage of that in different ways. One one example that i really like. Because it’s very clearly aligned with the mission is city of hope, which is an l, a based a hospital research center, etcetera. They have a campaign called mushrooms for hope because mushrooms are shown to have really great health benefits, especially for people at risk of or with cancer. So they have a mushrooms for hope board that’s. All great ways, you know, recipes to use mushrooms, because we know everybody in there. Mom has a recipe board on pinterest. So why not, you know, curate all those different ways to use mushrooms so that people will re share it again in the platform and ultimately it’s, not about them knowing who city of hope is it’s about them eating mushrooms, right? You know, but they’re using that for exposure exact recipe sharing community. Exactly. Here’s a great super great cream of mushroom soup recipe. Right. Very smart. S o just to make it explicit. So people follow your boards, right? People can follow your whole board. They could also follow just you. And then whatever board here pinning tio, they could get those. Notifications or they could just never follow you and find your your pin through someone else, you know, and then see, allow just a great mushroom recipe, you know, and then click through. And actually the original post was was from your account i love those clever ideas that yeah, that shit’s a smart one. Yeah, another example of maybe not a specific example, but a way that, oh, our strategy for charities to engage on pinterest yeah, a different take on that that i i think is on interesting one is n w f national wildlife federation has a campaign for, you know, getting outside and and has a big, like camping go the great outdoor camp. I’m goingto mess up the name of their campaign, but so they have ah, aboard all about that where they’re pinning other people’s content about campaign so it’s not even their content, but again, it’s it’s making those people in the community that are talking about the campaign feel like they’re in the spotlight because this is a board of all those other people talking three national organization has exactly exactly bored or my my my pen? Yeah, exactly. Engagement. Yeah, exactly. Two way street let’s. Talk about slideshare. Sure. Because always shoot. There was something i want to ask you about. Interest. It’s, overwhelmingly women. Yes. I see different statuses. Somewhere, anywhere between two thirds tow. The mashable said maybe it’s this high is ninety seven percent. So somewhere in there, overwhelmingly women. What should we be capitalizing on that? What should we be doing with that? Yeah, i think part of just to address the point, you’re making that all the numbers being a little different. And part of that is if it’s actual user sign ups versus active users and again, different platforms in different data. Analysts consider active user as, like logs in once a month or is on it for an hour a day like which one of those is active, you know? And once you get wherever you fall in that active definition scale that’s where it starts skewing much more women. So actual user accounts are a little bit more typical of social networks, but the active is much more female. Okay on. And so i think organizations can take advantage of that in those are, you know, the examples where two shared but also just remembering that, you know, even like marcia was saying women want to be making the decision of where money goes, women want to be, you know, figuring out the causes that they care about and engaging with them, so figuring out ways that isn’t just, um, you know, a generic call to action for everyone, but you’re figuring out, what are the the women boomers in your community interested in doing? And maybe it has it it’s not, you know, all about city of hope and all about all of the life saving measures and research ugo but it’s about mushrooms, you know, and you like, let that be the thing for them? S o i think really, figuring out who your community is back to some of the stuff we’ve talked about in previous months and then focusing really specifically and letting them either drive that content and you’re just re, you know, you’re collecting that o r just taking their lead? Excellent, we’re goingto take a short break, and when we come back, amy sample ward stays with me, we’re going to talk about slideshare stay with me, too. You’re listening to the talking alternative network. Schnoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. And you, sample ward, is our eyes, our social media contributor and our social media scientist. I doubled that id number that she’s too modest to say that i did that on dh. We’re talking about slideshare what let’s acquaint listeners. What is slideshare great? So slideshare is ah ah, platform, where you can post content that you want to share and it’s called slideshare because it’s it’s most prominent feature is posting slides like a power point presentation or a slide deck that you would be using in a, you know, at a conference are in a board meeting or whatever for count for mac users, or use kino exactly like, you know. And then i translated over the power point, exactly little little parenthetical for mac users. Or what does whatever google aps calls there? Oh, yeah. Anyway, so that’s that’s, the most dominant features people posting slides and you can find them and review them and share them. But you can also embed them. And so you could post slides from your conference and then on your blogged have them embedded so people, you’re not just having to write out what you said. You khun embed it right there and people can flip through the slides. But what’s great is that you can also use it for all kinds of content. So do you use your organization? Is part of your new campaign launching, you know, with an infographic about why you’re running this campaign? Well, you could upload that info graphic, you know as a pdf or whatever to two slideshare embedded in your block. Have people share it just like they do. Slides and track track the shares that way. Okay, you know, if you wished you could also use that info graphic on pinterest. Exactly. Okay, on dh that and you know that goes for all kinds of other content. Maybe you have a new orientation, you know, to sheet that you give to your volunteers, will. You could post it there and then also post slides that you’re goingto review with them of this is how to be a volunteer for our organisation. This is what we do, this is why we have volunteers. This is what the volunteer job looks like, and that way you could just send them those two links they don’t have to download anything they don’t have to, you know, have have any special software, whether they’re on the phone or they’re you know, on a computer they could read or digest those materials ahead of time, show up and be ready to volunteer, and you don’t have to be emailing large files were about exactly top box or some other bright, just a link exactly. Now i’ve so in a few places slideshare called youtube for slide shows. Yes, it’s not as anyone here is popular as youtube. Well, yeah, definitely not as popular as you tube in that when you look at youtube stats, basically, you would think humans do nothing but watch youtube video that there really is a ridiculous thing. So so slideshare has about three billion views a month, so that’s still sized amglobal yeah, yeah, and and i think something social. Engagement is not just in the numbers, though, right? And i think something that’s interesting as faras actual of what the numbers say is that of all of the different social platforms facebook, youtube, whatever slideshare is foreign away, much more popular amongst business owners, organizational leaders, you know, executive level staff of different kinds of organization. So hyre go ahead. So i was just going to say, you know, if you want to make sure that you spent a lot of time preparing something for some funders that you were going to meet with, you know, you made the slide deck showing them who you are made it really clear the impact you make. Why not post that for free on a platform where other, you know, leaders in the sector could come across your sides and say that’s? Exactly. We’ve been looking for someone like you to partner with exactly, and what i was saying, slideshare is owned by linked in. Yeah. So not surprising that it’s i guess it’s gravitated toward business and you can you can embed slideshare content in your personal yet or your or your organizational linked in page yet? Yep. You khun just connect them on dh from from your linked in profile, and it’ll even just automatically pull in your most recent slides or uploads, you know, if you were doing something else so all a very easy way to embed large what maybe large files? Because especially if you’re doing power point or keynote and you have video and or there’s photos in each slide yeah, very large, you get those very large files other other ways, you know, just ask you generally other ways that charity’s could be using slideshare or other tips that you have for for engaging through slideshare well, i think that the training is really what what i’ve seen organizations do well with most often is there already creating training materials, whether it’s for volunteers, it’s for a certain department, you know, and using slideshare is away too. Put those up there, how’s them for free, you know, think about it like youtube, where even though you’re goingto use that video for your campaign or in your marketing and you’re going to embed that video on your website, you’re still going to post it on youtube so that all that organic traffic that could maybe come across it can still come in. And so posting those materials about, you know, the great things that you’re doing with social media at your organization and here’s, you know, kind of your overviewing training materials than other people that are interested in either your organization or social media in general could find that come to you and say, great, i want to get involved with your efforts, so i think thinking about it as the place you know, like youtube, where you, you how’s the content even though you’re using it elsewhere because you still just get the benefit from the other platform. And as google and other search engines index the the content that’s in your slides, it’s, sort of a wayto ona ona niche because you’re you’re slideshare going too, so dense with key notes that are just i mean, i’m sorry keywords that are necessarily embedded in there because it was part of your part of your presentation. Yeah, way of sort of owning a very narrow niche that your expert well and it’s it’s great for search engine optimization, you know, they’re one of their three highest sources is organic google searches so if i am, you know, working on a proposal for these are the five strategies for ending homelessness in new york city, and i’m pitching this to some thunders, and i want to find you know what? I’m going to start a coalition post it there because if someone else is looking just on a search for how do we end homelessness in new york city? And they get to my presentation now, i’m i’m creating credibility for myself and setting up our organization as the leader on that cause. Any sample ward should membership director at non-profit technology network and ten her new book is social change anytime everywhere, and i am going to a february twenty eighth book launch at five thirty at, which is at the planned parenthood federation quarters. You want to say a little about how people can can attend that if they’re if they’re in the new york city area? Yes, i think if you go to social change any time dot eventbrite, dot com something i will come. We started your blogged way started any sample ward dot or yes, i will put it up there. It’s not up there now, okay? Or put it. On the show’s facebook page, facebook page and lengthen group grayce forget linked in okay, yes, but that happens to be on february twenty eighth at five thirty, yes, and we’ll have books to sell but also will be doing a presentation just about ten, really tactical tips that people can take away from it, too. I’m gonna be there. I’m gonna see how many other people think you’re the social media scientists like i do think, of course, thanks for having me pleasure, my thanks also to martius to panic. More live listener love philadelphia p a you joined us a little bit late, but welcome next week. J love, ceo of bloomerang we’re going talk about donorsearch tension, you know that it’s, much cheaper and easier to keep a donor than to replace one j love has insights to help you, and that might actually have something to do with engagement using the social networks. Somebody should write a book about that and maria semple, the prospect finder and our prospect research contributor, returns she’s our doi n of dirt cheap and next week maria has to free sites to help you get serious with prospect research natural. You’re gonna have to listen and a reward we’re listening this long, and staying at the podcast is far i’m giving away two, three hundred forty nine dollars one year subscriptions to the atlas of giving remember rob mitchell was on a couple of weeks ago atlas of giving you khun benchmark your own giving get custom reports through this three hundred forty nine dollars value. One live listener one podcast right now live listener go to pick a platform, but i’m on facebook go to facebook! Go to the shows, facebook page and post i’m listening live to non-profit radio first person who does that on the facebook page gets one these three hundred forty nine dollars subscriptions and first podcast listener who does that? Also on facebook? I’m listening to the podcast of non-profit radio you will also win. Our creative producer was claire meyerhoff. Sam liebowitz is our line producer shows social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday one to two p m eastern at talking alternative dot com finding things to getting ding, ding, ding ding. You’re listening to the talking, alternate network waiting to get in. Duitz nothing. You could hi, i’m donna, and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life will answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight one eight three that’s two one two seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! You’re listening to talking alt-right network at www. Dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow no more it’s time. 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