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Nonprofit Radio for March 2, 2012: BFD: Board Financials Dilemma

Big Nonprofit Ideas for the Other 95%

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My Guests:Andy Robinson and Nancy Wasserman: BFD: Board Financials Dilemma

Andy Robinson
Nancy Wasserman
What do you do for board members who can’t read your balance sheet? The authors of “The Board Member’s Easier Than You Think Guide To Nonprofit Finances” can answer that. Andy Robinson and Nancy Wasserman explain why understanding finances is critical so board members preserve your good work and protect themselves. Do their eyes glaze over when the numbers come out? We’ll help your board achieve financial literacy.

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Dahna hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host and its march second, two thousand twelve well, i hope you were with me last week because there were some excellent interviews last week like this one take on teens aria finger she was that she is the ceo of do something dot or ge, and she had ideas for motivating teens and getting their passion points, finding their passion points to get them engaged in your work. Also pursue your hero’s journey. His journey took him across the u s in a vw microbus, inviting two hundred of the country’s most famous and powerful to coffee. Eric sapper stine is chief creative officer at living wonder, and he shared some of his amazing lessons. Both of those were pre recorded at last year’s next-gen charity conference, then last week also had going greater into google search. Maria simple, the prospect finder and our regular prospect research contributor, dug deeper into google search how do you search results different when you’re logged in or not logged in? Plus advanced search tips? It was a short course on search to help your prospect research this week b f d board financials dilemma of course that’s what b f d means what do you do for board members who can’t read your balance sheet? The authors of board members easier than you think god to non-profit finances, i can answer that. Andy robinson and nancy wasserman explain why understanding finances is critical to board members so that they preserve your good work and protect themselves to their eyes glaze over when the numbers come out, we’ll help your board achieve financial literacy also, roughly thirty two minutes into the hour on tony’s take to my block this week is our irs is helping you. They’ve got some helpful web content on a new site for non-profits i’ll talk a little about that we’re live tweeting the show this week as we do every week. Join the conversation, use hashtag non-profit radio if you have questions for our guests, send them bye twitter using that hashtag this show is supported by g grace corporate real estate services and i’m very grateful for their support even though i just flubbed that sentence, i really am grateful for their support now we take a break. And when we return, b f d board. Financials dilemma. Stay with me. Yeah, you’re listening to the talking alternative network. Durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help bilich we take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hyre oppcoll. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Metoo welcome back, it’s, b, f d board, financials dilemma andy robinson provides training and consulting for non-profits in fund-raising board development, marketing and earned income. He specializes in the needs of groups working for human rights, social justice, environmental conservation, historic preservation and community development. Nancy wasserman has over twenty five years of experience in community finance and social enterprise development her particular skill is working with clients on projects that must satisfy both financial and social or community goals. They worked together to co author of the book the board members, easier than you think i’d to fund to non-profit finances published by emerson and church, and i’m very glad that their collaboration brings them both to the show. Andy nancy, welcome. Thank you. Thankyou. Tony. Pleasure to have you about both. Andy. Pleasure to have you back. Good talk with you again. Thank you, nancy. Why is this important for board members to care about the financial condition of a charity? Because that’s, really? What? Your charges as a boardmember. You have the responsibility to make sure the organization is achieving its mission. And the way the best way to do that is to make sure it. Has the resource is it needs to do it, and the financial statements and the finance non-profit finances how, you know, pretty quickly, what’s going on, especially if you’ve you’ve got that information. You also have some responsibilities to the community to deliver non-profit and that does achieve its mission and does it in a responsible and raducioiu fiduciary appropriate way so boardmember czar have a fiduciary duty to the charity, right? Absolutely. To the charity and to the public at large. Okay, s so why do you say the public at large? What? Because the in the u s the internal revenue service typically gives charity’s a ah non-profit designation, which allows them to receive contributions and issue tax deductible receipts and because they us is forgoing that tax, um, on knows on those dollars and giving the public a public benefit, the irs exercises oversight of non-profit charities and make sure that they really are delivering on their charitable purpose. So there is some public money in here it’s foregone before gone tax revenue at at a bare minimum, often there’s also direct public money from government grants or government contracts. And how about financial problems that can occur within the within the within the charity, like you bring out an example in your book of people not getting their salaries paid things like that, you know you there. Is that that oversight potential here you you are running a small business on dh. You want to make sure that your employees they’re well cared for, that you’re achieving your mission in the world at large sometimes in charities will see folks, you know, giving up salary on dh or deferring payment out of the goal of achieving the mission of the organization in the long term that seriously hurts the organization because people are really watching what’s happening with the money. Where is it coming in? Where is it going? Out? And andy isn’t their potential personal liability for board members when when their problems like this. Like nancy’s describing? Well, let me first cubine disclaimer here, which is that neither nancy nor i or attorneys then we can’t give people legal advice. Okay, well, there’s, no way haven’t nobody’s given you. The listeners have not given you a retainer fee, so you know, okay, i won’t play this. Um, if there is nonpayment of payroll taxes for example, of accusation goes into debt, doesn’t pay the irs or state taxing agencies boardmember czar individually liable for that? Um, most expenses boardmember czar protected from being personally liable on, but there are some exceptions, so i don’t know that that’s what drives this conversation? I mean, four members are simply looking at the balance sheet as a way of making sure that they’re not personally liable. That’s one level on this conversation, but there’s a whole lot more levels having to do with stuff that nancy was talking about. You are we being efficient? We meeting our mission? Are we tracking our work so that we know we’re being effective and that’s really what financial management is about? Indeed, okay, there’s certainly a whole spectrum of reasons why boardmember should care. I just wanted to bring out the last one, which is there is the potential of personal liability. Um, let’s see, wei have just about a minute before a break, and i’m hoping, nancy, why don’t you introduce the idea of the the financial dashboard? And then we’ll talk a lot more about it right after this break? Sure, the financial dashboard is something we introduced. That really gives you a one page sense of how’s, the organization doing what what i’ve found happens with a lot of non-profits is that they, um, they give their boards just reams of paper. And all of a sudden you get the budget and the the performance in the balance sheet and there’s, fifteen pages of financial statements and most boardmember zeev unwanted, who do know how to read. Financials don’t plow their way through it. And so the dashboard is is essentially a one page opportunity to get a sense of how are you operating financially? Are you being efficient, and are you having an impact and let you do it in a fairly simple way? And we’ll talk a lot about that one pager right after this break, i hope you stay with us. E-giving ending duitz e-giving ding, ding, ding, ding. You’re listening to the talking alternate network e-giving. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one, two, seven, two, one, eight one eight three. The conscious consultant helping conscious people be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Welcome back for b f d board, financials dilemma my guests or andy robinson and nancy wasserman, co authors of the board members easier than you think guide to non-profit finances and well, we’re live tweeting the show and we have a guest live tweeted this week. She is mazarene treyz is from austin, texas. Mazarene hello, thank you for doing the live tweeting today you can follow mazarene her ideas at wild woman fund on twitter and you conjoined, of course, the conversation right now using the hashtag non-profit radio and andy, i want to throw a question to you quickly. We got a question on twitter from mazarene what if an executive director was found stealing one of the things nancy and i were talking about that kind of fraud issues earlier? Would you give them a second chance? Oh boy, well, i’d be curious to hear nancy’s answer to this. My initial response no, followed by it depends and, um actually was on the board of an organisation where we found the opposite problem, which was the board of executive director was pouring money into the organization. He emptied out his retirement account, but it wasn’t telling. Anybody? He did this because thie grants weren’t coming through, and he was too embarrassed. So that’s a that’s, a that’s, a problem of being over generous, though it is paying for it himself. Yeah, we ended up filing the guy. Yeah, and the reason was he wasn’t disclosing to the board with the board needed do its job, right? Right. And i would say the issue in that case isn’t so much as, uh, misdirection lying. So i am. I am, you know, obviously kept is a bad thing, but the board needs full disclosure from the executive director to be able to do their job. Well. And i know that’s really where i would go on that. How about you, nancy? Andi was curious to hear your answer. I know. I would say again, like andy, it depends probably depending on the amount of severity and this situation. You know, if if the executive director was borrowing twenty dollars, from the petty cash when they forgot to bring their wallet toe work one day um, clearly that’s not not egregious enoughto fire somebody. But if they’re helping themselves to the to the checking account and redirecting grants into their own bank account? Yeah. Probably caused tio tio fire them even if they pay it back, right? That really? Because they pay back with interest, that really doesn’t matter, does it? I mean, the thing about non-profits is, you know, they’re not your own private fiefdom or your own private business there. Is there a community engagement where the reason you know you have? Ah, board of directors that are the final legal responsibility for the organization. So you really shouldn’t be operating it like your own private business. Let’s, talk a little about the dashboard now, nancy, the financial dashboard we introduced earlier it’s a one pager which i think will be a relief to people that they’re not getting a sheath of financial forms and balance sheets. But what? What do you think? What key parts that should be in this financial dashboard that sort of streamline the overview for board members. I would say that that there’s really three parts to it there’s a financial part where you’re looking at, you know, sort of what’s our total budget. Um, you know, every board member of every organisation should be able to very quickly say whether the organization is a three hundred thousand dollars a year organization or five million dollars a year. Organization. That’s sort of a basic sense of scale. Um, are we making money or not? Do we have net income? Hyre, uh, do we have cash on hand? Those kinds of questions do we, uh, do we have network? So we you know, if everything had to be liquidated today, um, would there be any, any money leftover or any value left? Geever um, that that was tangible value? Not just, uh, goodwill? Um, we also want to be looking at at how efficient the organization is and efficiency changes, depending on what the organization does it it’s really sense of being able to measure you you against yourself or against industry standards and it’s, you know, the level of what it costs to deliver services, for example, to severely challenged populations versus what it takes to deliver services toe highly educated people in an urban area where they’re all easily able to get to something. The costs levels are going to be different, and and we’re not saying that they should be the same, but to know what it costs for you. To serve your clients, what it costs to have volunteers and then the impact and i don’t know, andy, if you want to talk a little bit about that impact, how you measure whether you’re meeting your mission or not, and they’re often knew miracle measures that you can think about, you know, if you’re a land trust, how many acres air you preserving? If you do mentoring with children, how many adult children matches do you have? I sometimes this is long term tracking, which is hard for a grassroots organizations to do, but in most field there are ways of measuring your impact in terms of the number of clients you’re serving, or the number of audience members who are involved and hopefully there’s some measures that you can come up with that act, the quality of your work as well. Okay, so people here is we could get this all on one page. He would have data from two years ago. You’d have data from last year. You’d have data from the current year. He could lay them out and see what the trends are. All right, that’s, the financial dashboard i love how you guys have this little dance worked out where nancy talks about the financial and efficiency parts, but then she throws it over to her co author, andy for impact, and you have it all worked out, sort of sort of taking the show over, but okay, it’s, in a good way, which which leads me to a question i said, i have to ask when two of when you co author a book, how do you decide whose name comes first? Did you just do alphabetical order? Did you flip a coin or i see i’m too narcissistic to co author with anybody but but how did you guys work that out? How did you decide that? Andy andy’s alphabetically? First on first names on last names on the honest truth is he did a lot of the writing work where as i did helped him with content, so it was very easy for andy to go. All right, so if i had come in, you wouldn’t have looked only at martignetti you would have lost her, looked at toni, and then i’d have fallen maybe to the bottom, which is probably what i would have had much to contribute to this. So you’re wise not to take you anywhere, even though i pitched you. Otherwise, you name is well known in a certain community. We might have put you first on the your publisher would never have approved that one of the questions that we ask before the show that relates to what we’re talking about now is, do you believe all your board members have at least a general understanding of your financial position? And seventy percent said yes, thirty percent said no, so that’s, pretty good, seventy percent, but the thirty percent. They’re not really very confident, right genera, and that was just a for general understanding. Okay, so the, uh, that’s the dashboard. Andy, should these things be devoted only to you the authority of the finance committee? No. I mean, i think a really good use of the finance committee is, well, stuff down. Rest of the board can understand. It provides thing and support to the rest of the board. Serve as mentors and back-up for the people on staff. We’re doing this. This book is not about house staff. Members need to do financial management mohr effectively. But the reality is a lot of people who are executive directors or even finance directors need help. And one of the goals of finance committee is to give them that help when they need it. So away to think about this is excuse me. If the board is operating at a high altitude and the staff is down on the ground slashing through the week, the finance committee is sort of in the middle there, providing a bridge between those two groups of people. And so that means that financial dashboard is for the whole board to review, right? Yes, absolutely. Was that a heck? Yes. Was that you could say? Hell, yes. Okay. Okay. Wei have another question on from twitter. Reminding listeners you can join the conversation on twitter using hashtag non-profit. Radio board members need to look at the impact of the organization. Andy, i guess this is for you since you talked about impact, how do you measure if you’re meeting your mission or not? I guess she’s looking for a little more detail. Okay, well, obviously depends what your mission is. There are some standard benchmarks for how you’re doing. Uh, if you work with substance abuse, there are networks that do that that can talk about ways of tracking your impact. For example, how many people come through a program, get clean and stay ugly if you are a food bank and you’re delivering food to the community? There’s a number of metrics there that come out of arika america’s harvest, i forget the name of the national network, but they’ll tell you how much money you should be spending more or less based on the population that you’re serving and how much when he pounds of food you can put out into the community pretty much every non-profit, um, subset has symmetric that irrelevant, and the trick is to learn the ones that are relevant. Your type of organization and then trying to adapt them to your particular need. And that would be important for the executive director toby recognizing certainly, and then right. And then conveying that too. Lord. Yes. And in some cases, depending on the size of the organization, there is some board work to help find those numbers. I mean, i work a lot with really small organizations who has a staffer overwhelmed and it be great to say to a finance committee on a volunteer basis, i’m trying to figure out what the relevant metrics are for i type art type of organization who would be willing to do some research and bring that back to us. Doesn’t aboard metoo. But, you know, in the larger organization, yeah, that’s gonna fall staff one of the other questions we asked pre show was, does your board have a committee devoted to financial issues? About eighty percent said yes and the remainder roughly twenty percent said no, nancy does there? Does there have to be a finance committee? There does not have to be a finance committee. I think it really depends on the size of the organization. The level of support. That the director might need you know, how complex the organization is and a zoo also how savvy the board is. If most of the board understands financials and feels quite comfortable with it in a small organization, you could get away without a finance committee. I’d say you want one in any organization that’s about to undertake any kind of major financial growth or change or, uh, new initiative in a larger organization. It just is a great way to assist either the finance manager or the executive director and developing budgets and exercising oversight, because things don’t happen exactly as people planned them with me today. Or andy robinson and nancy wasserman, co authors of the board members easier than you think guide to non-profit finances, let’s, let’s talk some about diversifying income sources. Nancy, you make a point of of having that in a couple of chapters of the book, why is that important? First, you never want to be totally reliant on just one thunder. You don’t want to be in a situation where if that one funders suddenly says, we don’t like what you’re doing, um, that you’re suddenly scrambling in having to find other. Ways to support your activities and your programs on what you do for this, folks. I think we’ve seen a lot of that in our recession. Agencies that rely exclusively or too heavily on, say, government fees for services or maybe even government agency grants, oer and oer foundation grants those of all sources that have been cut back. Indeed, that’s, true and that’s, part of what it’s both diversifying types of financial support but also the number of supporters within each types. So you’re not totally reliant on just one foundation or won a charitable donor-centric donors on dh foundations and government and your own revenues. If there’s a way for you to do that, we have a comment again from twitter. I’m just going to point out tio, the person who wrote that, john, that we did talk earlier about individual personal liability for non-profits. You may have missed that part of the show, but you can always catch it on the archive on itunes on our itunes pages non-profit radio dot net. Then what are andy some of the sources of income that non-profit might look to that that they’re not currently exploiting. So there’s three big buckets here, tony, the first buck, it is private e-giving private giving is foundations, corporations, individuals and, of course, lets people leave behind when they pass away the big category there’s individuals within private e-giving about eighty percent of the money year after year comes from people, and most of the groups that i work with don’t invest enough time and energy using money from individual donors. So that’s the first category second category is public funding that goverment funding from the state local, regional, municipal, all the government levels. And as you already indicated, this is a shrinking resource right now and the groups that i think you’re getting hammered the worst during the recession or they were relying on government. The third bucket is earned income, which is non-profits arching for the services they provide or in some cases selling goods, unity, and of the three that’s the biggest of all this is sort of the surprise for people is that earned income is about the same amount as private and public funding. Put together when you look at all the non-profit across the country that’s. Interesting. Yeah, you don’t generally see that in in fund-raising reports like e-giving yusa, because earned income is not part of their there. Sorry about private philanthropy there now very clear, the numbers a little skewed, because if you’re a private college and you’re charging tuition, that shows up has earned income. If you’re a private hospital and you’re charging non-profit hospital in, you’re charging for medical services that shows up as earned income, so those numbers really sort of skew the data. But i’ll i worked with a number of organizations where i’m always pushing him to say, is there something you do that you could package up cell? Do you have some skill that people would buy from way have to take a break? We’re going to talk more about earned income right after this break, stay with us. Dafs you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com i said we’d come back immediately and talk about earned income, but even though i am narcissistic, i forgot it’s it’s, my this is my turn now so it’s time for tony’s take two for a moment or two. My block this week is our irs is helping you. They’re new site is called i r s stay exempt and of course there’s a link to it on this week’s block post, and that site has courses and webinars and other resource is that the irs has produced for new organizations and for existing organizations, and then they have a section called also in depth topics, and i have links not only to that site but to a few of the topics that i know that charity struggle with and that i’ve had guests on to talk about applying for tax exemption, unrelated business income and four o three b retirement plans and the unrelated business income actually is sort of a spin off topic from what we’re about to i’m about to talk about with my guests earning income so the content from the irs it’s all plain language, it’s really very easy language. Teo to grasp it’s a little hokey in some places. There’s, an instructor named coach in a bunch of the bunch of the content you’ll learn from from that guy coach. But, you know it’s, an enormous bureaucracy trying to be accessible and helpful. And i admire that so on my block this week, our irs is helping you, my blog’s that tony martignetti dot com and that’s the new girl from what it used to be. Tony martignetti dot com that is tony’s take two for friday, march second, two thousand twelve it’s march already. And this is the ninth show of two thousand twelve. Andy robinson and nancy washington. And with me, we’re talking about b f d board. Financials dilemma. Andy earned income. What? What kind of charity possibly do? What’s a should be looking at tio. Try to make some money off their activities. Their work? Well, the question i always have groups that air wondering about this is what you have. What, you two or what do you know somebody else onto have or do or no most non-profits during the service business way deliver services. Sometimes we have expertise in that area and, you know i mean there’s a structure brainstorm that people could do around this. A lot of what we do in the nonprofit world is give it away, and the really entrepreneurial organizations look at what they’re giving away and they say, it’s paying market for this and, you know, we can we can spend the rest of the show talking about this. I don’t know if you want to, but, um, there’s a lot of opportunities there, and i see many, many organizations could be more self sufficient financially if they got at figuring out what they know and how to package it up. Okay, is there an example you can share with us? Ah, charity that didn’t realize what they had and and then ended up being able to exploit it and make some money from it. Well, i’m the author of a book on the subject about selling social change, and but my favorite ample of this, um, you know, for a group for years in tucson, arizona, caldnear search their seed bank on made of american crops and you know, what they do is protect eats from going extinct by planting them and growing them and distributing them and probably thirty percent. Of their of their income, its seed sales. I mean, there’s the bank and they receive selling what they recently started doing, which was fascinating as they opened something they called state school. And these are people who want to learn about how to protect seeds, grow them as amount of the next generations, really about sort of biological and genetic buddy, okay, money, and they come to arizona for a week and they get trained and everything you need to know to run your own. C back and it’s, an organization that was sitting on this for probably thirty years, only recently realized that people would pay for that knowledge in a classroom setting. Oh, they have been doing that all for free while they hadn’t been training other people. They’ve been taking care of this, but they hadn’t been teaching on. I said, okay, and they realised there are there, you know, the whole renaissance of local agriculture in our country right now. And they thought we could tap into this there’s a market here for people who want to learn how to do this. And so they started doing this, and they’re doing this four or five. Times a year and it sells out, and they’re starting to move it around to other parts of the country. So i mean that’s one example that’s an example of knowledge, they had a knowledge and a skill that was very marketable that’s, right? And until you have you know what, you need a finalist for better words, does he need someone in the organization who had an entrepreneurial gene who can look around and say, you know what, somebody’s going to want to buy this and not every non-profit is blessed with people who think that way, and i think part of what nancy and i are trying to do in our professional lives is to get more of that thinking out into the non-profit community. Andy related. Teo diversifying income. I had a comment from linkedin this woman had just had a board meeting this earlier this week regarding the need for transparency and distribution of responsibility when it comes to finances, bookkeeping and reporting function of their historic non-profit theater, they’ve been doing their thing, they’ve been doing things their way a long time on dh one big problem is that they have a banker on the board and he doesn’t see the problems s so it sounds like and and then she says i was able to get the check writing privileges moved to another person. This is sort of segway ing into ah, conflict of interest conversation. But it sounds like maybe he was the only one writing checks. Um, i secured a nice grant from a foundation and they want a financial audit. I’m moving for a review. However fear we won’t get any more money once it’s known how ignorant the board is about accountability. Nancy drew and he’s laughing. Nancy let’s, bring you back. What would you what would you say there? Well, you know, how are we defining accountability here? Is there a lack love? But what a financial audit might uncover is in propriety. But it sounds like that’s, not the case. More likely, it’s going to it’s, not the financial audit per se, but the form nine. Ninety that you filed with the irs. Which asks you now to tell us who does the board looking financials. Um, how does is the board of informed? Has the board seen an audit? Uh, did they review it and approve it? It’s really? You know, there there’s sort of two sets of questions, the very pragmatic did did you get an audit? Did you review? What did you look at it? And then the the more important question in my mind, which i think is the question we’re trying to answer with the whole book, which is, does the board really understand what all these numbers are telling them? And ideally with with a financial audit and accountant has come in and spoken directly with the board of directors and walked through each and every page of it and talk about why the financials are the way they are and what they mean? Um, and i think both andy and i have seen, you know, numbers of organizations where there’s a lot of people sitting around the table on dh, they leave it to the banker or the investment professionals, too. You know, they well, they know about numbers, and they handle it and it’s really something that everybody needs to know how to do if only to make sure that the mission of the organization is fully addressed by by the board and the organization. This also relates, teo, the conversation about diversifying income and hear this woman, i believe she’s a fundraiser there, a volunteer fundraiser on dh trying to diversify income source, getting a grant but fearful that the grantmaker not be renewed because there isn’t the transparency and accountability that thie the the grant source will probably be. Yeah, and this is another point that was raised. He sort of came out sideways is this question about separation of duties, which is, you know, in a healthy organization, people break up that work, one person opens the envelope, somebody else writes the checks, and somebody else approves them and somebody else, uh, get the, uh, bank statement and balances the checkbook, and the idea here is that you’re trying to avoid mischief, yeah, and fraud. And if somebody says, oh, i’ll take care of all of these things, you know, maybe they have good intentions and they’re going to be perfectly honest about it, but you really need to break that into separate pieces so people can have oversight over each other, let’s, segway into conflict of interest, andy define for us what conflict of interest is we hear it so often. Yeah, well, my sense of it, at least in terms of the context we’re having here, is that if you serve on a non-profit board, your job is to put the needs of the organization above your own personal needs. And where this plays out sometimes is people who try and receive a benefit from serving on the board at the personal benefit it has nothing to do with advancing the mission of the organization where they get tricky is that in a lot of voluntary organisations, there are inherent conflicts of interest. If you goes to a private school and you’re on the board, your job is to advocate for policies that are going to benefit the children in the school, and in some case, that means they’re going to benefit your kid individually and sort of sorting those things out can be challenging, but the bottom line is the decisions you make have to put the needs of the organization in front of your own personal needs. Nancy, how can we try to avoid conflicts of interest? One of the best ways is tohave ah, a written conflict of interest policy, where you’ve already addressed some of the situations that are likely to happen before they happened, where you sit there and say, you know, no defined what it is that is seen as either a riel conflict of interests or a perceived conflict of interest. Um, which might be a case where somebody was, for example, um, can somebody bid someone who serves on the board of directors bid on a project while they’re still on the board of directors or not? Or do they have toe resigned before they even submit a bid? Or do they only resign if they’re awarded the bid? Or do they have to resign? Or can they simply step out of the room for the discussion? Those are the kinds of questions that got kind of can get kind of challenging um, particularly when any member of the board stands to benefit financially from any decision of the board that’s an outright in my mind it outright conflict of interest and, uh, in most boards, you want to make sure that person doesn’t participate. And it’s it’s always easier to have that discussion when there isn’t ah, hot potato sitting in the room, that’s somebody’s thinking that they have every right to be part of the discussion on do you have to therefore bring up both the fact that somebody in the room is feeling uncomfortable that this person is present and it gets a little bit more tense in those sorts of situations prevention, having a written policy that folks have already talked through and everybody feels responsible for making sure it’s so prevention ahead of time, much better than dealing with it when it’s a crisis or potential crisis and, you know, it also is the transparency issue. You want to make sure that your presentation to the community at large is bonem it is as unaccountable organizations that that gives everybody equal opportunity to benefit from three organizations purchases. Is this the kind of policy a boardmember should sign and review every year or something like that? It’s not a bad idea, you know, it depends on the nature of the organization. I you know, i worked with a community loan fund and that’s absolutely required that you disclose your conflicts of interest each and every year and that you review the conflict of interest policy every year bonem the other thing that you know, incredibly important, disclosed, disclosed disclosed way have just a minute before a break, andy, anything you want to add to conflict of interest discussion. I think the main thing is that if you see it, you have to name it after. If you’re boardmember and you smell something like this, you have to have the courage to bring it up and nancy said, it’s much easier to do this if there’s an existing policy in place first, if somebody sees something like this andy again just a few seconds before break, who should they bring it up to your i’ma boardmember who do i talk to? Well, i would probably go to the chair first and say, i think there’s something fishy here, let’s, talk about it and i would start there, and then presumably, the board, the chair will bring it to the full board. Andy robinson and nancy washington are my guests. We’re going to take a break. When we return, we’ll dive into some financial statements to wrap up, stay with us, talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership? Customer service sales or maybe better writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Nancy let’s. Talk a little about financial statements. What? What? Uh, what are the basics? First what’s the overview. There’s. Really? Two major statements that everybody has to deliver once the balance sheet, which is a snapshot on any given day, typically the end of the month or the end of the quarter. The end of the year. Um, which outlines what the organization owns and what they owe and what they’re worth, which is the difference between everything they own. Less everything they owe as faras it’s paper value is what they would be worth on that day. Uh, the other major statement is the statement of activities also called the profit loss or a p n l which is? Where do you get all your money? Your income your revenues from and then what does it goto pay for all your expenses and the bottom line? There is your net income at the end of end of a certain time period. The statement of activities is more like a movie. It covers a period of time. Uh, typically, uh, the beginning. Of the year to the end of the most previous sorry, the most recent months. So if we were on a board today, we probably wouldn’t see the thie statement of activities through the end of february because somebody would have had to have it all cleaned up as of yesterday. But we could expect to see something through the end of january and depending on what your fiscal year, wass would determine the begin of the beginning period. We talked earlier about full disclosure, so i’m going to make a disclosure the on ly accounting course that i’ve ever taken i dropped out of because i was i was i was going to fail, so so i’m like perfect for this book, this it’s very informative, and it is an easy read, and it is helpful guide um, nancy helped me understand i this was always seem like magic to me on a balance sheet. How is it that the assets equal the liabilities? How does that always come out so equal? I mean, its intended that way. Obviously. How does that possible? Seems like magic. Now you’re asking somebody who was not trained as a classically trained accountant. You can’t pull back now. Your name is on the book, you’re name is there. I’m looking right at it, says nancy wasserman’s. But it’s, um, it’s based on double entry bookkeeping, which was developed by the chinese and it’s follows up from the abacus. And i was sort of, uh, uh, amplified by the italians in the renaissance. Essentially, when you put an entry and double entry bookkeeping, everything that goes up, something has to go down and it all balances out in the end, in the cash comes out. And if your balance sheet that’s like number one is the balance sheet, if the total assets does not equal the total liabilities and equity, it is an incorrectly prepared balance sheet. There’s a reason they call it a balance right about yes, exactly. I love that my italian forebears had something to do with confusing me. Now in the current day. Um okay. What? How can we help? Boardmember is nancy who whose eyes kind of glaze over when they get to the balance sheet. Aside from looking to see whether the two the assets and liabilities equal which they always do right step number one is a balance number to do your total current assets. In other words, what? What? Khun b cash within a year’s time exceed your current liabilities. The things you have to pay off with cash in a year’s time. And so are you liquid or not? Do you have? Do you have cash available to do things? This’s? The place where you’re looking for those payroll liabilities or payroll tax liabilities? If there’s a number there that’s frighteningly large, you’ve got a big problem. And if its payroll tax liabilities, he was a boardmember maybe personally liable. Um, what are your long term liabilities look like? Is that that’s your debt? Basically. And, you know, does it make tense to you? Is that number reflects the debt? You know, the organization has your net net assets now, you know, the language of accounting is kind of like greek. And i sometimes think they made up all these names to make it even more confusing. It would be so much easier if it was it was italian. It could be it would be. And where there’s a lot of cognitive is and it’s a romance language. I think it would be oh, i’m sorry, no problem, but that total net assets number, which simply means, you know what? What’s this organization more if it if it had two legged liquidate today and if that’s a negative number, you should be concerned. And certainly many of organizations where that is the case. So those are the big things on the balance sheet, you know, does it? Does it short of make sense to you to the fixed assets and their value? Um, feel like what you have if he suddenly see something that shows that you have a fixed asset of, you know, equipment worth one hundred thousand dollars, you’re scratching your head because you have no idea what you have for equipment something’s wrong with and you should and should ask that question. Absolutely. You mentioned earlier frighteningly large numbers mean is part of what we should be doing is looking for anomalies. That’s really what you’re looking, you’re looking for things that you know that don’t make sense or don’t feel right or that you can’t if you can’t, if it doesn’t feel right and you can’t really explain it, you want to ask questions from and the numbers you know, the thing about numbers, they’re pretty, they’re very ghetto. They’re either on or off and, um it’s harder to lie with numbers. So you’re going to know right away that you could have frighteningly large numbers with the complex organization, and that would be fine from if if they’re bad hosed out. If there’s cash in the bank, if it feels like there’s equity, this is ah critical subject. Another question that i asked on the on the pre show survey is for those charities that do have a board committee devoted to financial issues. Are you confident that each committee member is fluent in your numbers and understand your financial position? Only twenty five percent said yes, the remaining seventy five percent were either no or not sure on dno was pretty large about sixty percent way have to stop there. Andy robinson and nancy wasserman are co authors of the board members easier than you think. Guide to non-profit finances published by emerson and church andy. Nancy, thank you very much for being guests. Thank you. It’s. Been a real pleasure. And also thanks to your publisher, kathleen brennan at emerson and church for her promotion assistance for the show next week you know his company and you may be wearing his name on your hoody market go ceo of the very consistent brand echo enterprises has ideas on branding and other business lessons applicable to charities, and craig newmark, the founder of craigslist and craigconnects, shares his thoughts on simple communications. Thes were both pre recorded at last year’s nextgencharity conference keep up with what’s coming up! 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Nonprofit Radio, February 24, 2012: Take On Teens, Pursue Your Hero’s Journey & Going Greater Into Google Search

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guests:

Interviewing Aria Finger at NextGen:Charity 2011
Aria Finger: Take On Teens

Aria Finger, COO of DoSomething.org, gives ideas for motivating teens and finding their passion points to get them engaged in your work. (Pre-recorded at last year’s NextGen:Charity conference.)

 

 

Interviewing Eric Saperston at NextGen:Charity 2011
Eric Saperston: Pursue Your Hero’s Journey

Eric’s journey took him across the U.S. in a VW microbus, inviting 200 of the country’s most famous and powerful to coffee. Eric Saperston is chief creative officer at Live In Wonder, and he learned some amazing lessons over coffee. His story is told in the Disney documentary, “The Journey.” (Pre-recorded at last year’s NextGen:Charity conference.)
 

 

Maria Semple
Maria Semple: Going Greater Into Google Search

Maria Semple, The Prospect Finder, and our regular prospect research contributor, goes deeper into Google search. How do your search results differ when you’re logged in or not logged in to Google? Plus, advanced search tips. It’s a short course on search to help your prospecting.
 

 


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Dahna welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host it’s february twenty fourth, twenty twelve if you were with me last week, then you would have caught my guest, penelope cagney. She was she is the author of non-profit consulting essentials. What non-profits and consultants need to know. We talked about how to make the relationships with your consultants work, whether they’re helping you with fund-raising governance management or something else this week. Take on teens. Are you finger ceo of do something dot or ge gives ideas for motivating teens and finding their passion points to get them engaged in your work. This was pre recorded at last year’s next-gen charity conference and pursue your hero’s journey. His journey took him across the u s in a vw microbus, inviting two hundred of the country’s, most famous and powerful people. Two coffee, eric sapper stone is chief creative officer at living wonder, and he learned some amazing lessons from from those coffees. His story is told in the disney documentary the journey this is also pre recorded, a tte next-gen from last year and also going greater. Into google search. Maria simple, the prospect finder. Our regular prospect research contributor, goes deeper into google search how do your search results differ when you’re logged in or not logged into google? Plus advances? Search tips on google it’s a short course on search to help your prospect research between those segments, it’ll be tony’s take to look at some outstanding posts from my block recently, we’re live, tweeting the show we do every week, use hashtag non-profit radio to join that conversation on twitter. The show is supported by g grace corporate real estate services, and i very much appreciate their support. Right now, we take a break, then we’ll return turned with the first of my next-gen charity interviews. Take on teens, so stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, are you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Very happy now to give you a pre recorded interview from next-gen charity conference last year, take on teams with aria finger here’s that interview welcome to tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven we’re at the tribeca performing arts center in downtown manhattan, and my guest now is aria finger she’s the ceo of do something dot or ge in that responsibility, she covers marketing and cause campaigns, finance, business development at do something, and her message today was about inspiring young people and that’s what i’d like to talk with you about are you welcome to the show. Thank you so much pleasure to have you here. What? Thank you effusive generally welcome that’s great. So our audience is small and midsize non-profits why don’t we start? Just generally do you think they’re doing everything they can to bring young people to their cause is well, i hate to answer that, no, but i would have to say that not-for-profits heir not having enough fun. Young people are not going to be involved in social. Change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people. Look so otherwise. A fifteen and sixteen year old, they’re better things to do. If they have xbox, they have tv. They have their cell phones. Okay, on dh when you say young people, do you do mean teenagers? Is that to us? Young people is twenty five and under. But our target market is teenagers, and we think that’s a really untapped resource. Okay, but obviously the future of social change is in today’s teenagers. Course. Okay, um so what is it? Do something thing doing tio that we can learn from? Well, i think a few things to one is using technology. So a lot of people, when they talk about cell phones, they talk about mobile aps. They talk about iphones that have about blackberries. Young people don’t have those things. Young people have boring old regular cell phones that text message. So and they send thirty, three hundred text messages every month. So let’s use that is that is that the average thirty seven receive more than a hundred girls. In forty two hundred girls are crazy, so why not use what they already do? Lets go where they are, let’s go into their hands into their backpacks, wherever they keep their cellphones to get to them onda second thing is, i would just say use their passion points, so don’t tell them what to care about. If they care about sports, i find out what derek jeter’s causes or find out what dwayne wade’s causes and you something they’re passionate about to get them even more excited about, you know, the cause and the work that you’re doing, whether it’s sports, music, entertainment, whatever. Okay, if we want to be in the within the forty, two hundred mics for, ah, sixteen year old girls text that we want to stand out, what do we need to be texting them about? How should we be approaching them so we can stand out in this message? You know, one hundred fifty messages a day, i think just by texting them, you’ll be standing out because so few not-for-profits air really using mobile to the best of your abilities, but i would say ask for something a lot of people when they take someone, they just push out. Hey, we’re doing this hey, come volunteer here and they’re not expecting anything from you, so treat them as part of your organization, asking their opinion. Ask him with you. They want you to do ask them what they think. It’s better just expect a response because teenagers like to talk a call to action. So teenage called to action? Yeah, but you want something back from them and engage them in that conversation, do you? You actively survey text message over the text has a link to a survey or something like that. We don’t do a link to a survey because they mostly don’t have smart phones. But so a great example is last week we sent out a text that said, what do you think of college? A it’s? You know, awesome. And i’m excited to go be over her price, not worth it. See, i have no idea, and we sent out one hundred thousand people and we got sixteen thousand people to respond and our sixteen percent so amazing just immediate response rate. And then we were able to send that out to the young people and say, hey, you know, this is what your peers had to say. Let’s have a discussion right now about education and poverty in this country, you know? Okay, how else can we use text? What else should we be doing? Diving deeper and help non-profits think about the details of their own promotion and branding and what they could be doing. Well, the other thing is, you need to get a short coat. So for instance, if you are, you know sloan kettering, you’re short code could be cancer or cancer sucks or cancer bites or whatever you want. But you need to figure out what that short coat is. And then wherever you go, if you have any advertising on taxi tops or banners or wherever you can say, you know, text cancer sucks. Teo a number, you know, three, eight, three, eight, three is do something short code. And then even if people don’t have the web right with them, they can sign up right on their mobile phone, no matter where they are. Concert event, volunteer event. Whatever. Okay, excellent short code. Give us one more. One more thing that we ought to be doing. Well, the last thing do something doesn’t dio because we don’t fund-raising anyone, twenty five are under, but i would talk teo the mobile giving foundation, and see if there is an opportunity for you to use text to give or any of those platforms, whether it’s at a fundraiser or just in general, if you have any public service announcements or anything else in the mix, all right, now you just said something very interesting do something does not fund-raising twenty five and under now presumed that you weren’t fund-raising among fifteen sixteen year olds, but your why not under twenty five? And why are we talking about engaging youth if if you’re not engaging under twenty five for fund-raising because we just we don’t believe in it. We want our young people to take action. We want them to donate genes. We want them to create awareness campaigns. We want them, tio, you know, advocate for music, education and so fund-raising it’s awesome, but every other not for-profit in the world is doing a lot of it so we can leave. It altum okay, okay. Other other calls to action clearly. Exactly. You also mentioned passion points. How are we going to assess what the passion points are for the teams that were trying. Teo, bring, bring, bring into the family. I mean, first you can ask them, but you can also look at, you know, why pulse or any other source out there that gives you teen trends of the moment. So last week you would see that the hunger games was the biggest trailer to hit, you know, tv ever and teens are really crazy about this book and this movie. And so how can you use hunger games, which is ah, movie about sort of oppression by the government and lacking freedom of speech and all these actually teachable moments? How do you use that? To get young people to get involved in what you’re doing? Just follow pop culture. Okay, okay. Let’s, follow pop culture. So where where should the forty and fifty year olds who want to engage the fifteen and sixteen year olds be looking that they have sites they never even heard of? Where should we be going to follow team culture? S o they can email me and ask and i’ll let them know. Or like i said, why pulse dot com it’s a great place to go and it’ll letter. Why? Why, yes, pulse and it sort of is the pulse of teens technology cause and they will give you they have a daily email and they’ll tell you sort of everything that’s going on in the teen space and that’s actually where i get a lot of my information. Ok, is there another suggestion? Where else can we look? We’re struggling where people are parents and maybe even grand parents, but they don’t know how to connect with their grandchildren at on this level. What else besides wipe all? Well, i mean just you can just go to basic things you can see. They’ll say what the biggest opening weekend was for a movie that came out. You can see what is on the itunes top ten list and all of those which is publicly available. You know, you could do a quick google search on you know what teens are watching and reading these days? Oh, teen choice awards, people’s choice awards any of those award shows that people are doing then you know, who’s hot in the teen world. Okay. And try to find the connection between what? What is? Trending and what your work is i mean, there’s always going to be that exactly every day at ten o’clock do something. Does this thing oppcoll tenant ten and so we have ten minutes at ten a m where the whole office comes together and we talk about what’s going on in the news. So, like, you know, we check out the new york times, cnn people dot com whatever and try to relate anything that’s trending in the news to cause on how to make that relevant to teenagers. So any time you can sort of hook onto new stories that teenagers care about, you’ll be able to give your organization’s message legs that it didn’t have before. All right, i’m gonna stop. There were stopped on legs. Are your finger? Are you? Finger is seo do something. Dot org’s he’s. A terrific suggestion. Really very valuable advice. Are you? Thank you very much for being a yank you very much. Pleasure. This is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. Are you finger? Thank you again. Thanks. Bye. You didn’t think to get independent. You’re listening to the talking alternative network e-giving. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Now i have for you another next-gen interview with eric sapp. Kristen pursue your hero’s journey he’s a very interesting guy, very interesting journey here’s that interview welcome to tony martignetti non-profit radio live coverage of the next-gen two thousand eleven charity conference. We’re in lower manhattan at the tribeca performing arts center, i guess now is eric sapp wriston his film is the journey, which is based on a trip that he took around the country cold calling ceos, entertainment icons, authors, artists, global leaders and taking them out for a cup of coffee and conversation. Except kristen, welcome to the show, tony. Glad to be here to play pleasure to have you. You must have learned a lot, and i listened to you when you’re onstage, and the one that caught me was one of the people that you spoke to was volkswagen mechanic. If you were driving a volkswagen, won’t you tell us a little about your story? And that way we’d get into what the volkswagen mechanic share? You bet you know, i graduated from college and i decided i was going to take a year off and follow the grateful dead and work of ski. Season and aspen and challenged by my mentor to make the trip more meaningful, i decided that when i wasn’t following the dead and work in a ski season, i was going to call up some of the most powerful people in the world and take them out for a cup of coffee. And ah, as john steinbeck, who wrote a book called travels with charlie, said, sometimes you take a trip and sometimes the trip takes you, and this trip has taken me well beyond what i even could have imagined. I spent four years on the road. I picked up three other travellers. We learned how to use a video camera. We shot over five hundred hours of footage interviewed over two hundred of most extraordinary people on the planet ended up getting a development deal with walt disney studios, turned our journey into an award winning feature film that played in theatres, and he put us on the today show, cnn, new york times and launched us into an international speaking career and brought you tony martignetti non-profit radio also, you know which it is mentioned that in your credentials, well, that’s, because i was just about ready to say that cause that’s that’s now, i think the evolution of this journey has now brought me to this moment. Thank you. Equally is amazing. Is the other movement who was the mentor in your life? You know, i met a college professor who has gone on to be one of the top leadership consultants in the world, dr tony smith. And when he was getting his master’s thesis, i ended up walking into a speech communication class. And that meeting ended up changing the trajectory of my life. He was the one who stood for me to be greater than i thought i could be. You interviewed? Well, you met you sat with jimmy carter and no jerry garcia’s. Well, but i’m really intrigued by the volkswagen mechanic because you mentioned him just as an aside and on the stage. And i’m really interested in what he or she shared with you. You know, when you have ah, nineteen, seventy one volkswagen bus. One of the nice things about that is you get to meet lots of volkswagen mechanics on a journey. And you know, the breakdowns are are super important and valuable. And you know when i met this mechanic. The thing that really struck me is that that the journey was never about, you know, ceos or necessarily, you know, becoming financially successful. Though i met many people who are financially successful. Ah, the definition that we carried with us for, uh, the criteria in which we wanted to meet people was, are they getting up in the morning, excited and going to bed fulfilled. And this particular volkswagen mechanic that we met in houston was just he ran his shop like the ritz carlton. You know, you sat down to give you a cup of coffee. Really made sure that you were well taken care of. And i was just moved by his passion. He loved what he did and you know, the that he was really who he was being that really struck me. It just reminded me that you don’t have to. And i guess that really relates to the to the non profit world. Is that it’s? You know, success is what you measure. You know, it’s what? You determine its successful. A lot of people think that success is something in the future where if you accomplish enough things, you do enough things that someday you’ll be successful, but i tend to believe that success is with you right now, doing today and every day excellently, whatever it is you’re doing and then sooner or later you may get a reward which you may interpret a success, but it’s only a reward for doing excellently, whatever it is you say you’re going to do, and this volkswagen mechanic really just showed up with that level of excellence and compassion and and it just it was really moving and recognizing to that success isn’t from external sources were, as you said, where we most people are enjoying success right now, just not recognizing it. It doesn’t have to be recognised externally and brought to you, but that were in it right now. Totally one of the things that that i to on all the time is that success is what we measure, right? So my invitation to people is always tio to get really clear about what your measure of success is and don’t let other people dictate what success means to you. So for example, i’m a big fan of the hero’s journey and you know, if you if you go down a path that’s uniquely your own by definition, you can’t be successful unless retroactively. And what i mean by that is that if you’re a real estate agent, and this year you sell thirteen homes and then next to you sell fifteen homes, well, we can measure that your three home was more successful than you were last year, and everybody gets that. But if you are on a heroic journey in which you are following your instincts and you’re going down a path nobody has trod before, then you can’t be successful unless retroactively because there’s nothing to measure because the people who love you are trying to measure your success, and right now, it’s unclear what you’re doing. And so even the people closest to you, the ones who love you the most, were tried to guide you off of that path because they want to guide you to a place they can actually understand and measure. So if you for me, for example, when i was talking about, you know, i was traveling around the country, and i was telling people that i was going to call the most powerful people in the world and take him out for coffee. Nobody understood what that was going to turn out to be. You know what that was going? So everyone tried to advise me against it. Now flash forward a few years later and my movies playing in theatres and i’m on the today show. Then people go that’s, what you’re doing now, now you bring back the elixir. You bring back the goods, though community goes, oh, now we see i believed in you all the time, but it’s that space in between and i think that space in between prevents many people from living extraordinary lives because people are afraid of being judged and and misunderstood and ostracised. But i think if you’re on the hero’s journey, that is just par for the course with their ah categories of sort of lessons that you learned, they thinks fit into some generalized lessons that that that you share with people and you’re from your conversation after meeting after meeting to hundred the most extraordinary people on the planet. I mean, obviously people have asked me to try to come up with some of the commonalities of successful people. And so mike white, my question just is so if you’ve heard it a million times, nothing it’s not all insightful is really, really not much to it your your question is a shallow question your question is, equally is profound. You know, if i if i thought about a couple of salient messages that i’ve i’ve learned from the people that i’ve met, um one it’s it’s super important to trust your instincts toe to meditate, to be quiet, tio, to listen to that voice inside and trusted, you know, when you ask people oftentimes some question they go, i don’t know on my follow-up is well, if you did know, what would it be? You know, it’s like it’s your ultimately the journey is you against you and to get really clear about what you’re up to in the world. Oh, and and trust yourself. I think another lesson i learned from these amazing people is is teo be humble and to ask for help that if you can figure out what the what is thin, go seek out lives people and get the how and i think on stage you shared with the audience that that was one of the primary lessons that seeking help, but we’re it’s not about ego it’s about the people you bring around you. Yeah, you know, i think that it prevents people from living extraordinary lives if they get their ego out of out of whack. You know, i’ve done so many things in my life and and i don’t really have any credentials to do any of them. And so, you know, i’m very clear about what my vision is and then sought out people much smarter than me to help guide me and that people love to do that. If you’re passionate and you’re clear, you could get access to the most powerful people in the world that will give you insights, direction, support, money, resource, arses. But you have to be willing to ask for help, you know, i interrupted you. Go ahead. There were some some common lessons. You will understand you. Another common lesson is finish what you start. You know where it we’re a culture of easy starters, but very few finishers and tenacity is a great value. And even if your friends are advising you against that path, it depends. You know, i guess there’s another insight there too. And that is be really careful on who you’re taking counsel from. There are a lot of cynics out there and people who have gone and have not pursued what they believe is their higher purpose and out of good intentions, they will try to guide you away from that. I didn’t listen to just anybody. I went to talk to people who are getting up in the morning, excited, going to bed, fulfilled, who had been successful over multiple generations, who have done extraordinary things. And when they told me to jump, i’d say how high. But if i met somebody else know doesn’t mean that cynics can offer you a great insight i took, i took insight from everybody i could be on a bus and all of a sudden, you know, a city bus, and somebody offered me a great pearl. I’d like thank you and a za counterpoint to this, the cynics and naysayers or some of my best allies, because i’m an optimist and i tend to look for what’s possible and the people who are cynics are looking for whats not possible and often times if you’re open to hearing them, they could point out something. That you’ve missed and also make that part of your plan. So i i’m just i’m a sponge. I listened to everybody, but then again come back to my own intuition and and then now choose i love your inspiration toe follow what you believe in, take advice, but you would stick to that that path i mean, tenacity, the passion sort of things that you you got when you invited the audience to yell out, you know, what does it take to be successful too? I forget i don’t member how you phrased it, but a cheese or what virality what separates those who achieve from those who do not know and the audience rattled off. You know, ten answers from courage to communication, teo having a vision and and the differentiating factor for me was what separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. Ask others for help. I’m gonna leave there. Alright, tony it’s been a pleasure. Thanks for let me sit. And for anybody that your listeners are interested, we have a website which is www dot live in wonder dot com l i v i n w endy r and there’s tons of videos, and we have a new book on living wonder, and we have our movie, the journey, and and we’d love to get a message from me, there’s, a contact us button. And right now we have a campaign to inspire the world to live in wonder. So if you’re out there living and wonder, please let us know we are eric sacristan. His film is the journey there’s, much more to his story, and you’ll find it at live in wonder. Dot com. This is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. I want to thank eric sapperstein again, sitting down with us, tony it’s. Been a pleasure. Thanks for my privilege. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take two at roughly thirty two minutes into the hour my block this week. I don’t know what’s on my block this week, i’m recording this twenty february twenty fourth show about three weeks early, and i don’t know what’s going to be on the block when you’re listening to this. So i’m going to point you to two recent posts that have gotten a decent number of comments one was share my optimism for twenty twelve i’m always optimistic at the beginning of a new year, and this one is certainly included really doesn’t matter that we’re in the midst of a recession. I’m still just optimistic at the beginning of every year, and a bunch of people agreed with me so you could see that post share my optimism for twenty twelve another one that did pretty well was say thank you before you have to. This was the story of a one of my credit cards that got compromised and the card was canceled and i had a few automatic payments on it and the companies that i had those payments with, along with their requests for the new number the new credit card number. They had started thanking me, but they had never done that before. And i had been a customer of theirs for, like, five or six years for each of them. So it just got me thinking that they’re not really thanking me out of gratitude there thinking because it’s embarrassing. Now, if they don’t thank me when they’re tryingto get the new number and just get back into my pocket so that didn’t sound like genuine gratitude and ah, and i blogged about it. So that’s ah, that post is called say thank you before you have to. These are both on my block at tony martignetti dot com note the new girl tony martignetti dot com and that is tony’s take two for friday, february twenty fourth, the eighth show of twenty twelve with me now is maria simple, the prospect finder, our regular prospect research contributor she’s, an experienced trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donorsearch prospects now, ria simple. Welcome back. Thanks a lot, tony it’s, great to be here with you again. Always a pleasure to have you were talking about going greater into google search this week. Google search results have changed very recently. What? What’s what’s up there? Yeah. You know, i thought we might devote some time talking about this because i started seeing headlines in some very reputable publications like mashable. Dot com and the headline read, google merch is emerges search and google plus into social media juggernaut. And then i read another article through comes stant contact that said, google blurs the lines between social and search. I got to thinking about what would the impact be on the overall prospect, a research community where in most cases are first place we turn to for information on individuals, foundations, corporations, whatever is google, right? I think. And i found something that said in september of two thousand eleven, google represented sixty percent of all searches that was that was, according to experian hitwise. And so i got to thinking about what is all this going to mean? So let’s, break this down a little bit first, just to kind of give people a little bit of background, you know, google set up something called google plus so their own social media network okay? And i kind of didn’t pay too much attention to it for a while, and i knew that eventually i would have to get on board and open up a google plus account, and not only for me personally, but for my business. Then i realized what the impact would be, whether you had this account or not in terms of your potential search results. So let’s talk about this a little bit, because in addition to google plus, which they say has now has ninety million users and they’re expecting it to grow very quickly. This is this is google’s expectations. Um then you couple that with what they recently just launched in the last few weeks, which is search, plus your world. So it impacts your search results, whether you’re logged into your google account or not. So i wanted to take a closer look at that, and i did some experimenting. And would you like to hear about some of the search results and how they were influenced us to whether i was lobbed into google or not? No, not really. I think we should skip that now, of course. That’s why we’re here? Of course we’re interested in your results. Yes. Ok, so what was interesting thing? First thing i did was i went ahead and i set up a search on somebody’s name who you’ve actually had on your show. And i wanted to see how the search results would differ because you and i are now connected in a circle in google plus, right? We are, i thought, well, let’s, see how the search results would be impacted now i love google plus, because i don’t know the name of the circle that you have me in, which is probably annoying pseudo friend, radio host. But you don’t know the name of the circle that i have you in either, which is why i don’t and it’s glamorous prospect researcher, but but that’s inside. So i have you in a colleague circle that’s, very thoughtful, very nebulous. Okay, all right, so but we are connected on google plus. So? So who did you search? So who did you search? Scott koegler actually had on your show talking about google, plus another regular contributor yet, and i know that you’re actually connected to him on google plus because i actually was able to see that he was in one of your circle, so you might be a perfect example for me to test. So i logged into i went ahead and i logged in, and when i put his name into the search engine without any parentheses, so again, i was not searching for the phrase scott koegler so it really picked up anywhere where there was mention of god or koegler is that how you do exact phrases? You do parentheses. Okay, we’re goingto get around. Okay. Later on, we’re going talk about advanced searches. Well, okay. And, uh the search results came up at two million three hundred sixty thousand. Now again, it wasn’t as a phrase, but it turned out that there were twenty personal results. So this is how google categorizes thie search plus results there your personal result? How do you tell personal from non part from the general right? So the personal results cama with a little icon of a person’s head. Oh, that little bust i’ve seen that ok? Is that? Does that little bust your personal results? Meaning that somebody in your world that you’re connected teo in in google has has shared something about this. So it turned out that all those twenty personal results, in fact, were things all shared by you, that that would make sense because there were things like your facebook posts on your on your radio show page, your block posts, etcetera, anywhere that now i only kind of printed out for myself is page one of the results. But anyway, those those twenty results all had to do with the fact that you had shared it. Which makes sense. And i pretty much expected that those results would look like that because of the fact that i knew going into it. You were connected to god. Okay, okay. So, interestingly enough, though, when i when i toggle off now, there is a way to to see your search results, um, so that you can opt out three result. You can see the results as if you weren’t signed in. Is that what you mean? Ok, so how do you do that? Talking right next to the top of the search results page, you’ll see the icon will have a little person’s head and right next to it, it looks like more of a a little circle of globe, i think that’s what it’s supposed to represent the globe? So if you click on that, then it filters out away all of those personal search results, and when i did that, interestingly enough, none of those for top twenty results came back at all connected to you, which means i don’t i don’t rank it all. I’m right in the global world. I’m nothing so in the global world, yeah, and and and it’s even more depressing when i want to tell you about my search results on plan giving and prospect research, but anyway, we’ll get to that a moment so very interesting anyway, that that that would happen that way. So my takeaway on that is make sure that you have an opportunity, whether you’re you know, especially if you’re logged into google while you’re doing your searches that you go ahead and you toggle off the personal search results so that you might get more of those relevant results because don’t forget, when you’re doing as a prospect researcher let’s say, you’re you’re profiling an individual. This is an unknown individual, you’re not connected to them in any way you want. To be ableto have google bring back the most relevant results for you, and we’ll talk about how you can use, i think the advanced search page, which would be even more used as a prospect research so someone in an office they could accidentally be logged into their google plus are not a sort of locked into google plus, but just logged into google somewhere. Maybe they were just looking at a google doc or something like that some other property of google’s, and then they go into a search, they need to know that their search results are going to be personalized, and they might prefer to have the global depending on what the purpose of their searches but if they’re doing, if their office that they’re definitely gonna want to global, right do if they’re at home and their log into google and they’re looking for a fun restaurant or the best pizza place in the neighborhood to eat at, well, then they might want to incorporate their friends. Searchers are absolutely something like that because that now you’re changing the whole scope of why you’re doing the search. Okay, um, i’ll tell you that there’s a link. If you want to even share it on your block at some point, that gives a really good overview. Basic overview with some videos and so forth that google has put together and it’s at google dot com forward, slash inside, search forward, slash plus dot html, and i’ll send you that link, tony, that we can get that we’ll put that on the block. I’m sorry, we’ll put that on the facebook page. We’ll put on the show, i’ll shoot you that lincoln that would. That does provide a pretty decent, basic overview of what’s going on there. Now. One of the other things that i wanted to talk about was wade just talked about controlling what you see, but also i don’t think google is going to be you’re not going to be able to ignore google plus anymore. Andi, we’ll talk about this just for a minute. You mean, in terms of having your own account, we’re having our or non-profit having a non-profit having its own write what you would call a business pages, but why do okay? Because being now as a non-profit being found and the relevancy and so forth is going to come into play and it’s really kind of changing up the whole thing in terms of search engine optimization. So i think that no longer can people ignore google it’s just too powerful, too large and expected to grow the google plus, at least is expected to grow rather large, okay, and listeners can can listen to my interview with scott koegler excuse me, we talked about this several weeks ago about getting a google plus business page for your non-profit right, right, so that might be something they want to consider doing because they would want to, of course, be found and so forth, so that is definitely something not to be. Ignored so let’s talk about then what can you do with google ignoring the whole google search plus your world thing? Okay, why don’t you just introduce us? We have just about two minutes before break s so you just get a started and then we’ll come back, okay? Great. So what we’re going to do is talk about google advanced searches, which are extremely useful. How do you find out? How do you find the advanced search so well, i’ll talk about that in a moment exactly how to get to that. And then also setting up of google alerts could be their use oppcoll for a prospect, researchers so those are two aspects of google that you can use whether or not you are a google user on google, plus user or a google search plus your world use their again understanding how to utilize some of what we’ll call the you know what existed already old school, google style, and they would be very useful, awful okay, any prospect? Researcher? So the advanced search, how do we find that? So what you would do is that used to be easier to find, but at this point what? I would say is put your search term into into the google search box at the very and then you get your search results. He hit search, you get your search results at the very bottom of the page, you will see something that says google advanced search, and then i would suggest that you clicked through on that page and then that would bring back to you an entire new set of items that you could do a search on and filter your search results much further, so that they’re more relevant to what you’re looking for. Okay, so you find this on the bottom of the first results page that’s, correct cab called advanced search. I think, personally, i think that’s the easiest way to get results, and then we have just about a minute or so before no, we don’t really have much time for a break, so we’re going to take a break. And when we return, maria will return, and we’ll talk more about google advanced search tips. So stay with me talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti aptly named host of tony martignetti non-profit radio non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martin durney non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Welcome back to the show. I’m with maria simple maria samples with me. We’re talking, going greater into google search, and we’re just about to get into advanced search tips. We we you know how to find it. What’s your first suggestion, maria with advanced search. Okay, so right before break, we talked about going in and just doing a search on, say, a kn individual’s name. So if you were searching doing prospect research on a person, you could put their name into the regular search box. I would highly suggest that you, when you do that, you put quotations around the name. So if we were researching tony martignetti, we would want to make sure that it had quotes around the names so that google didn’t pick up any search where the word tony or martignetti showed up, right? And now earlier you said it was parentheses. I’m sorry. What did i just say right now? You just said quotes. It is, quote, quote. So so sprint okay princessa steak before. Okay? Yeah. Quotes. Okay. I was wondering because courts are standard, but i thought maybe quote, quote. Okay, definitely quotation. Mark. Okay, so you’ll put quotation marks. Around the person’s name and then that will let google know you’re looking for that as a search treyz um when you then get your first paycheck search results all the way at the bottom, you’ll click on advanced search and then let’s say there are just way too many search results for you to want to filter through this advanced search page will do that leg work for you. There is a box called search within a site or domain and here’s what i suggest that everybody does their doing there prospect research you want you’re interested, of course, in knowing where somebody is connected in the nonprofit world or perhaps, uh, connected to their alma mater. Perhaps they’ve given a lot of money there, so i would normally when i do my prospect research, i would put the person’s name in and have have it filtered, bound out by dot or ge and dot edu, so i’ll perform the advanced search twice, so i would look for tony martignetti with quote and i would search for it and tell google hit back to may the on ly search results that come back with a dot or go after it and then i would do the search again with a dot edu i would be interested in knowing if your name is showing up on the web sites of any non profit organizations, it could very well be that i’m going to come up, and i think this happens to me all the time when i’m doing research, i will find if your name is ana non-profits website is having given on as part of their annual report, so if you’re listed on an annual report and let’s say you are in the president’s circle and you’ve donated at a level of, you know, five million and above tony let’s go big here. I was thinking that was kind of small example, go ahead, so five million and above, i’m at least gonna have a pretty good idea that, yes, tony is definitely a major donor here, very close he’s not showing up in the ninety nine dollars and below level. So it’s not going to give you an exact a gift that tony has made, but at least it’s going to give you the range that tony has made other organizations, and i think that could be particularly useful as you’re thinking about your approach to a donor and how much to potentially asked them for excellent and also if you did, as you said, the dot edu, then you could might find where they’re on the water is right, and maybe not even then ferilli donating to the alma mater, but that could be a piece of the puzzle that you didn’t have you just didn’t know, and maybe you are somewhat activewear here alumni association. Or maybe you go back to our alma mater and you do some speaking there, etcetera, and and it has shown up on their website, so anything connected to a dot edu where your name shows up? Of course, your name is it’s, probably not all that common in the united states, but if you were searching, you know, john smith, then this maybe not even quite useful, because you’re you’re going to come up with an awful lot of john smith who have donated to their alma mater. Interactive, etcetera? No, if you search my name under dot gov and you’ll find my prison record well, you have to go to the right state. Let’s, go in the right state. But i’m not revealing which which state that is that in which i have served the time. Okay, that’s. Excellent. So what else is there under advanced search so you can search down by date. So let’s say you’ve already done some research. You had previously researched a prospect. Maybe it was a year or two ago when you’re really just going to refresh the data so you can actually have google search back the results to you in the past twenty four hours the past week, the past months, the past year. So let’s say you’re just looking to get the most recent search results on an individual’s name. You can have it filtered down. Now they’ve got other different types, filters and so forth. But i think that in terms of a ah prospect researcher and the type of information they’re looking for, a donor prospects relevancy in terms of having the most timely information on then also where also they showing up in the non-profit space. Yeah. And also you might know that there’s some reason that some one of your prospect is in the news. So then you want to do something just within the past. Twenty four hours. You don’t want all the back history. That’s, right? Right. So if it really is something that’s just hit the news recently, you khun definitely have google filter down those results to just the past twenty four hours, which is particularly useful. Can we talk about google alert? You know what? We just have one minute left, so i don’t i want to i want to have you come back, which you were going to do anyway, because you’re you’re on once a month. So why don’t we devote some more time to that than just the one minute that we have now? Is there anything else that you can recommend about going going greater into google? Well, i think that i would encourage people to go ahead and sign up for a google account or a google plus account on just to really pay attention to what their search results are ta going on and off that little icon of the head so that you can see how the search results are going to be impacted for you and as much as possible, use the advanced search page, i think it’s going really filter down and get the most relevant results that you’re going to need for your own research efforts. Maria semple is the prospect. Find her you’ll find her at the prospect finder. Dot com and maria will look forward to talking to you next month. Ok, great. Thanks, tony. Thank you very much. My thanks. Also, of course, to aria finger and eric sacristan and the organizer’s dahna next-gen charity conference next week. Andy robinson and nancy washington on their book the board members easier than you think guide to non-profit finances your board members who don’t know how to read a balance sheet should listen. They can be taught it’s not that hard, and they’re putting themselves at risk and also your good work if they don’t learn how to read your balance sheet, keep up with what’s coming up. Sign up for our insider email alerts on the facebook page like us. If you like the show like the page, you can listen live our archive, you’ve taken care of the live, but if you want to catch us archive goto itunes, subscribe and listen. Any time on the device of your choice, you’ll find our itunes paige at non-profit radio. Dot net on twitter you can follow me and use the show’s hashtag use it widely the hashtag is non-profit radio the show is sponsored by g grayson company are you worried about the rising cost of rent for your organization? 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Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business, it’s, provocative talk for the realist and the skeptic who want to know what’s, really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education listening. Tuesday nights nine to eleven it will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? 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Nonprofit Radio, February 17, 2012: Consider Consultants Carefully

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guest:

Penelope Cagney
Penelope Cagney: Consider Consultants Carefully

Penelope Cagney, consultant and author of “Nonprofit Consulting Essentials” shares how your nonprofit can get the most from these engagements. What’s special about nonprofit consulting? Does it matter whether you need help with fundraising, governance or management? How do you make a good match? And what can we expect for the future?

Please take a moment to take the survey for this week’s show with Penelope!

You’ll find it below. If you could also share it with other nonprofit professionals, I would appreciate it. The more people who take it, the better the results and the better the show! Thank you!

 


Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

Here is a link to the survey: http://www.surveymonkey.com/s/ZW7NVBP


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Yeah. Hyre hello and welcome to the show, it’s tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host it’s february seventeenth, twenty twelve i’m glad you’re with me and i hope to hell that you were last week because you would have heard readings, possible futures and last and past lives. Psychic medium betsy cohen, one of the top ten psychics in new york i can read your non-profits energy and help you see a wider perspective, reveal what’s hidden and understand possible futures from different alternatives related the donor’s staffing budget, maybe even consultants programs or whatever challenges you’re facing that was last week on dh. Also, it was board oversight basics to our regular legal contributors. Jean takagi and emily chan unlocked the vagueness around the board oversight, and that was part two of the discussion that we started on january twentieth. All of that was last week. This week, consider consultants carefully. Penelope cagney, consultant and author of non-profit consulting essentials what non-profits and consultants need to know, shares how your non-profit can get the most from these engagements what’s special about non-profit consulting does it matter whether your your need is in fund-raising, or governance or management, or maybe even international consulting. How do you make a good match, and what can we expect for the future around these relationships? Penelope cagney is with me for the hour at roughly thirty two minutes into the our tony’s take two. My block this week is generosity day. Valentine’s day was rebooted to generosity day on, i’ll say a little about that. This show is supported by g grace corporate, really state services, and i’m very grateful for their support. Really. Right now we take a break, and when i return, i’ll be joined by penelope cagney. We’re going to talk about considering consultants carefully, and i hope you will stay with us. Dafs you’re listening to the talking alternative network. Treyz are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hyre hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. My guest for the hour today is penelope cagney. She is president of the cagney company. They’re consultants to non-profits in governance fund-raising and planning she’s worked with six consulting firms. She hosts good advice. A chronicle of philanthropy, blawg by consultants for consultants with co author bernard ross. She has a new book coming out this year. Global giving how the world is changing philanthropy today we’re talking about her current book non-profit consulting essentials what non-profits and consultants need two notes published by josy bass. And i’m very pleased to welcome penelope cagney to the show. Hello, penelope. Hello, tony. Thank you for inviting me. And i’m very pleased. It’s a pleasure to have you welcome from arizona. Yes. Uh, celebrating a hundred years that’s, right? You’re yes. One hundredth year celebration of the statehood. A van of arizona’s that right this year. That’s right. Downtime. Excellent. Okay, this month, even. All right. Um what? Not non-profit consulting essentials? Why did you feel this needed to be written? I needed to be needed to write this book because i’ve been a consultant for most of my professional career and well, i often concentrated on the my expertise, the content of what i was doing, it was beginning to dawn on me that there was a whole, uh, side to consulting. That wasn’t off talked about, which is the actual, uh, skill of consulting itself. And, you know, there’s just there’s a lot of books written about consulting, but very, very few on non-profit consulting specifically so and the last couple books that had been written, they were good ones, but it was over a decade since the book had been written on the subject and much had changed in the world since that time. And so i wrote the book that i wanted to read, okay? And consulting is actually one of the largest expenses that a lot of charities face. It is it’s it’s often khun b, you know, it’s, it’s, it’s, it’s, not a part of the usual operating expenses. Non-profit and it can be ah, a considerable expense. Hyre i pulled listeners before the show, and i think the first two questions are our most relevant. Have you worked with consultants in your non-profit either paid or probono and eighty six percent said that they had. And then the second question was, if not, why not? And one hundred percent said because it was too costly. Yeah, i’m really not surprised that it’s it can be can be viewed as somewhat of ah, luxury or non essential, you know, that’s debatable whether it really is is not his good consulting at the right time can really change the fortunes of a non profit organization. But then the book is also for consultants as well, and maybe even people considering dahna ah, career as a consultant. Yes, it is. And there’s more of them today than ever. Which is another reason why i wrote the book, actually, because there are more consultants and more different kinds of consultants. So there’s there’s a great diversity. And i think that non-profits may have i may have a challenge a time sorting out what’s good. Who they should choose what the criteria should be. Yeah, and maybe even what their needs are? Yes, absolutely. We’re going to have a chance to talk a little about different types of consulting and what? Why it matters what? Whether somebody is being brought in for fund-raising or governance, but yeah, i think just for charities, identifying what their needs are can be difficult, absolutely oftentimes it’s, like when we visit the doctor, we we hurt, we know that something’s wrong, but frequently we really don’t know way don’t have a clue what it is excellent problem, we have symptoms, symptoms, right flagging fund-raising or board disagreement or volunteer troubles or something like that, right? You know, it’s interesting one thing that we consultants will say, you know, we’re going to talk about the different types of consultants, but fund-raising typically is it tend to be a popular choice, and one of the reasons is because something is wrong in the organization and the way it shows up, they can’t raise money and interesting, yes, so that’s a common symptom of a lot of different problems, really, that can be the root of that. And one of the one of the, uh, clear, uh, clear past that non-profits conceit towards hiring consultants is one that will increase their revenue. So that is one argument that can be made for hiring consultants that they find, you know, agreeable and what you’re saying about fund-raising being very popular. Is born out in that listener survey. I did to two thirds of people who survey who answered the survey, said that fund-raising was one of the areas that they had engaged a consultant, and we’re going to take a break right now, penelope. And when we return, we’ll get a chance to talk about how non-profit consulting differs from from corporate or government. And we’ll talk about some of these other different areas of consulting. I know that you’ll stay with me, and i hope listeners will too great e-giving anything tooting, getting thinking things, you’re listening to the talking alternative network. E-giving e-giving cubine. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars, dafs and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. If you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. Welcome back. Come with penelope cagney, penelope cagney’s with me, and we’re talking about consider consultants carefully, that important consulting relationship for your non-profit how does it differ? Consulting for non-profits penelope versus other other sectors? Well, there’s, there’s a number of differences, one of the there’s fewer resource is non-profits have fewer resource is than, say, uh, corporate organizations, you know, money being one of those another difference is and what can i just stop you there? And sometimes it’s fewer resource is in relationship to on a seemingly insurmountable challenge, like world hunger or or water purity in, you know, eastern africa, absolutely my co author of my next book on global giving, it says that it is absurd the size and the resource is that non-profits have relative to the size of the problems that they’re trying to tackle, so they have fewer resource is and that affects non-profits in a lot of ways, one because, um, they there tends to be a sort of relationship because they’re less willing, as we’ve noted there, less willing to pay out money for consultants, then some corporations would be so it’s more of a sort of piecemeal approach to consulting rather than a longer term relationship there’s less in the way of long term retainer relationships, they’re not unheard of, but there, but they are take place less often. Um, and also you have to take care when you make recommendations to make sure that the non-profit can’t afford to implement the recommendations. So you have to keep all these things in mind. Some of the other differences are that impact, which is, you know, a very hot topic these days. Yes can be harder to measure in the nonprofit sector without a bottom line to point to, um, consultants have to help the non-profit figure out what has to be measured and how to measure it, and including their own success is a consultant. Oh, that’s interesting. So and that should be part of the engagement, right? Is measuring that absolutely, um also that you have these large boards with large and diverse boards are much larger than corporate boards, and they’re not hand picked by the ceo as they are in some corporations. So dealing with these boards and also with many other concerns types of stitch you in then you might have in a corporation, so decisions take longer because there’s more stakeholders involved and so not consulting a non-profit usually takes a third to half longer than the same a similar type of project in the corporate world would take and that’s interesting in relationship to the point you just made a couple of moments ago that typically the relationships, the consulting relationships are shorter. Yes, well, you have a slower moving process and typically shorter relationship that is correct. Good also there’s a larger degree of passion that you won’t find, perhaps i mean, i’m not saying that passionate people don’t work in in corporate cos you’re generalizing lee, but there’s, you know, particularly board members, their passion converge on, you know, fanatical being around you could say fanatic, we’re not using any names irrational, fanatical, sure naming no names, of course, the degree of passion of both staff on board and that could also apply if if the founder is still in the picture. Oh, absolutely right. Enormous passion. It’s their it’s, their child. They created this organization, yes. And and that passion can contribute to problems in some respects as well as being a great yeah. How does it contribute to problems? Well, you know, talking about founder’s syndrome, you know, sometimes i’ve been engaged in exploratory conversations with non-profits and what the individual’s describing as as the problems that the symptoms are actually the signs of founder’s syndrome and what let’s let’s keep you clear of jargon jail now on tony martin and non-profit radio have george in jail, so let’s define you need to take a break for a sec, like take a drink of water or something. I can i think i could do a little tap dance, ok, because i couldn’t go into more detail about george in jail if you need it. But s o let’s let’s define founder’s syndrome, so get you out of get you on probation quickly. Well, in order for an organisation to evolve and mature, they’re good move through different stages and then the beginning. There’s there’s often times the charismatic, driven founder who attracts a group to them and drive the organization in the beginning. But in order for an organisation to grow at some point, that founder has to let go and it’s very difficult, and it cause it can cause a lot of problems and terrible risks and and estrangement from the board and sometimes even organizations, you know, completely, uh, dissolving because of this sum kind of stress. So founder’s syndrome is one of the problems that that’s often encounter, and the founder is sometimes not conscious of this syndrome comes that the common. So they’re describing what’s going on, and they don’t even realize that the problem. Okay, he’s, good to bring this out. Okay? Just some other ways that i think it’s interesting. How how? How non-profit consulting contrasts with with maybe corporate or government? Well, what else are you thoughts there, there’s more women ceos. So staff leadership, uh, there’s there’s more women they are than in the corporate world. Um, and also on board, however, there is the exception with the very large non-profits those will be typically male dominated boards. Yeah, they’ll tend to be, you know, the sort of the typical, um, you know, caucasian male, middle aged, uh, a type of profile, which is something that, you know, can be a challenge because we’re trying to reflect the diversity of the organs of the constituents that we represent, right? So that’s, another difference. And also that non-profits typically have a more collaborative style and sometimes, for instance, great leaders come over from the corporate world into the non-profit world, and they find that it’s actually more difficult for them because they can’t just tell people what to do. I mean, that can certainly can tell the board what to do. So there’s a great deal of consensus building and work, a more collaborative style, which is required for leadership and the non-profit sectors. So god, so and this this effects consultant? Yeah, and that is creating that slower process that you talked about earlier, exact, because we’re trying to be more inclusive and and not only divers, but collaborative. But that takes time exactly. And one other point going back to the resource is is that there is the perception and sometimes the reality of their being the highly paid consultant, in contrast to the, uh, less well paid staff person and they tend to be salaries tend to be more equitable in the corporate world between consultants and non-profit and in truth, you know what consultants earned there’s a very, very wide range in the nonprofit sector and sometimes it’s a misperception, because sometimes what the consultant is being paid. Involves ah, a number of things that the non-profit staff person salary does not like overhead and downtime and marketing time and all, uh, all sorts of things that have to be considered into devising ones. You mentioned overhead and you, one of the first things you mentioned in making this comparison about non-profit consulting is fewer resources and a lot of cases, and you bring this out in the book, there’s, uh, there’s. A shortage of support for overhead from institutional funders, right? And so how does that impact consulting? Um, well, it’s, uh it can affect consultants effect consulted a number of ways, i mean, one thinks about consulting in the non-profit arena is that there’s often sort of third parties involved and the third parties, air foundations so foundations will be involved with non-profits in a variety of different ways, i mean, some of them are you know, you you apply to a foundation to get back-up funding for capacity building or consulting services, some foundations actually supply consultants on dhe consulting services, they have a more of a hands on approach to it. So there’s a third party, the thunder involved in the relationship, which is obviously yeah, in contrast to the doing corporate consulting. All right, i had a comment from from twitter before the show from connecting you to and her comment was just that both people should consider both both sides come client and consultant should consider each other carefully for a mutual benefit, and you’re not going to talk a little about what it takes to make that successful att least have the best shot at having a successful, successful match with penelope cagney, and we’re talking about that important consulting relationship. Her company is the cagney company and you’ll find that at the cagney company dot com and her book is non-profit consulting essentials, and you’ll find that at amazon. Um, why is it? Do you think that and i hear this so often, but you have insight into it that consultant opinions are considered mohr carefully and just basically listen to more more likely, more often than an employee who may have been saying the same thing for for quite some time, because sometimes they were because the consultant was paid to say it because they paid to have the consultant so interesting. So, you know, there’s a certain value, you know, actually, i just had a discussion about this with a group of consultants yesterday, and the fact that even when they were offered consulting services is a gift. Say bye, a foundation that it would be better if the non-profits chipped in some of their own. No three sources as well, because they would they would then value the consulting mohr and pay more pt. Heed the recommendations more carefully. So you know, it’s. Like when you pay for a gym membership, you may go to the gym more often. Okay? And there’s. Also evaluate right there is a perception of value greater than the employees value right? And, you know, it it’s also true that we are the, you know, latto exalted expert who that zoho well, first it’s an alliteration which i love, but exalted experts, ok, yeah, which i say, ironically, help the ironic came across in my voice, but there is that i mean, we have a sort of, ah, status as an outsider also, the fact that we have way don’t have anything, we don’t have an agenda, you know, our agenda is to tell the truth, uh, and to help them to improve, you know, we’re not trying to hang on tio you know, any a retirement fund, if anyone could have done any more or, you know, we’re not involved in any politics within the organization? Yes, truly objective. Pardon me for a minute, penelope, i want remind listeners that we are live tweeting the show and you use hashtag non-profit radio to join the conversation with us on twitter. And if you have anything that you would like to ask penelope cagney, you could do that by twitter use that hashtag non-profit radio um so they’re different types of consulting fund-raising marketing, governance, management and oversight. But there was no there. No, there are very few credentials for consulting, right? Yes, there that’s one of the challenges i think for non-profits and trying to determine the credibility ian and the quality of consultants that they’re looking at part of it is that it is just as you described it, very diverse, so you can’t come. You’re not going to come up with a standard, you know, certificate of non-profit consulting, you know, because it just it just would be not useful because it’s too broad. I mean, there are certain there is certification in certain areas. Um, for instance, uh, i myself i’m a c f r ee certified fund-raising executive, which is not just for consultants, but it can mean something in the non in the fundrasing world. Yes. Also, uh, the institute of management consultants, uh, they have a certified management consultants certificate. So there’s certification there for management consulting. Not specifically non-profit and there are, you know, there are, uh, in many other areas to mean for prospect research and also that even bored source of national non-profit board consulting organization is looking at offering certification for non-profit uh, board consultant. Okay, so that that is something you know, a certificate, you know, certification tells you that they know something that they have mastered a body of knowledge and won’t tell you if they’re the right consultant for you. Yes, on we’re going to talk about that. Making that most successful match that’s twice. I’ve promised it. So we are definitely getting to it. I’m just teasing people up, but we’re getting there. So does it really matter? And we just have about a minute or so before the break. Is there much difference between fund-raising consulting versus governance versus management consulting? Yes. Because the, uh, the contents of their knowledge, their expertise, of course, is different. Because you actually have to know something for many types of consulting. You actually have to know about something in order to be useful. Okay, i should hope there’s some are there somewhere that doesn’t apply. Well, maybe i missed the boat. I should. I should have picked an easier consulting branch, then plans giving. Yeah, absolutely. Yeah. There you go. One of the most exulted exult like that word exalted realm, you know, but are there are there aren’t really many where body of knowledge and not everyone has it, you know? But, yeah, there are there are facilitators, you know, that also falls within the realm of consulting, or coaches have a za coach, uh, you know who could help you become a better leader, but who wasn’t necessarily an expert in, um, you know, you’re particular type of non-profit having expertise in management. I mean, they would have to have expertise in facilitation or in coaching, but not about a specific management hyre area. Yes, very good. Okay, um, we are going to take a break and when we return, than we’re going to continue this conversation, and we’ll get into some of these ways of making the best match between your consultant and your non-profit. But right after the break, it’ll be tony’s. Take two, so stay with us. You’re listening to the talking alternative network. Geever are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultation shins. For more information, contact me at monte m o nt y at r l, j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio it’s time now for tony’s. Take two at roughly thirty two minutes into the hour generosity day. That was my block this week. This was started by sashadichter, who has been a guest on this show also on for a full hour. And he is chief innovation officer now with the acumen fund. When he was here, he was there business development officer um but he’s rebooted valentine’s day to be generosity day. And he started that last year is inaugurated because of his own feelings about not really and he’s very up front about this he’s blogged about it not really being as generous as he felt. He should be given the work that he does for the acumen fund raising money for important causes. Um, so he did a lot of introspection and decided that valentine’s day should be generosity day we started last year, and it did pretty well got a lot of attention on twitter especially. And this year even more so i blogged it this week. It was valentine’s day and the idea is just not only that day, but for the whole month two be more conscious. Of maybe how you can help somebody rather than why you can’t and that somebody could very well be an individual. Or could be institutional and and charitable. So that’s on my block this week post is called generosity day. My block is that tony martignetti dot com and note that that is a different girl from the past. Tony martignetti dot com. And that is tony’s. Take two for friday, february seventeenth, the seventh show of this year. Penelope cagney, you’re still with us, right? I’m so with you and sonia. Have a question for you. Oh, yes. Go ahead. Taking over the show? Yeah. E-giving consultant. Yes. What? Uh, you know what? What should someone look for in your particular area of expertise for consultant? How would you what would you advise them? I would say to fold one is the technical expertise that you referred to before the break. I mean, you do have to know what a charitable remainder trust is and what the two varieties of that are and what you know. What does it mean to do a charitable gift? Annuity, et cetera. We got of the technical and then also the relationship building. I have had experience talking to people who are fifty five or sixty and over, and that could be well into their nineties to about there, a state plan and how it can help charitable work. So i would say there’s a technical on the relationship side is what i would be looking for if i were hiring a planned e-giving consultant, i think that’s what you’re asking, and i guess, and in that technical side, i would want to know what your experiences like, you know, have you been a plan giving consultant for a while because consulting is different than being a planned e-giving director in a charity so that’s that’s part of the technical expertise and why do you ask me that question? Turning the tables on me? Well, i ask because, uh, i’m just curious, i’m curious what you thought and long around the subject really interested, in my opinion, you may be the first guest to actually watch lots of listeners are not too many guests are at least they don’t seem now know my guests are terrific. I’m just you’re being you’re being sarcastic. Um, so let’s, let’s get to this now if i’ve mentioned a couple times some ideas for having the greatest likelihood of a successful consulting relationship. And regrettably, in the poll that i i asked people tio tio answer beforehand before the show, their their relationships haven’t worked out so well. If you’ve worked with one or more consultants thinking only of the highest paid consultant you’ve worked with, how were the outcomes? And about seventy five percent where either just met are expected to act? Ations is barely, you know, just just met or disappointed us. Wow. So and then the other quarter were exceeded, but far exceeded was an option, and nobody selected that. So? So yeah, three quarters a zeiss ed met or did not meet expectations. So how can we help to turn that around for listeners? Well, i have some suggestions. I thought you might. Yes. Um, one is that it would be good to find out more about the nature of non-profit consulting do-it-yourself and look for certain signs. One of the things that is really going to contribute to a fruitful relationship is trust. And you can’t buy that. Come come by that quickly. Um, but i think that the degree to which you can trust each other and be open is going to really going to contribute to the success of the relationship. So the consultant’s responsibility and the non-profits responsibility is to be authentic. There’s, there’s, there’s a lot of you know, there could be a lot of, uh, you know, tension around having an outsider come into your organization and what that could mean for you, you know, and so it’s a kind of a relationship full of trust, at least initially, but to spend some time building the relationship and not just jump into the work. But when you’re when you’re the hiring stage, how do you assess whether you’ll be ableto trust someone if you do hyre them well, you have to start out, uh, you know, the way probably the most successful way too sabat, you know, get get suggestions for consultants to consider is to ask your peers, your peer organizations and get referrals, so word of mouth and referrals is always a good way to do it, however, because our society is so transient these days. Um, that’s not always possible. You have to look for other sources, so i’d say look for the source. If you look for a, uh, you know, and look to an organization of membership organization who might recommend some choices for you to consider. But first looked a credible source for your consultant, um, and get recommendations, you know, thoroughly vet them. That’s going to help, you know, help. You have a greater comfort with the consultant that you choose. And also to make sure that you had a compatible culture. Um, well, you did say compatible, not compatible, right know i did a compact compatible. Okay, yes, we don’t want come back. Okay. Compatible culture, because otherwise you’re gonna be fighting upstream. So you need to be you need to be have someone who’s gonna be ableto work within your particular culture. You also have to in order to build trust, you have to spend some time in what i would call the engagement phase on and spend, uh, not to get that short shrift. So when you’re talking about the contract, you know, it’s it’s a physical contract, but there’s also, um, engagement and contracting, which is which is not the documents. So you’re talking about identifying what the real problem is, and then coming to agreement. About how that will be approached. So the better understand you have the beginning. Um, the greater the trust is going to be, they’re going to know what’s going to be happening. I mean, it can always be surprises, and you have to change course, but to get as much agreement and clarity of front as you possibly can. Okay, so there are there are some of the ways that you could do that. And again, as i said, um, authenticity. Um, you know, taking some risk, you know, it’s like what we do with our personal relationships, you know, how do we get to trust? You know, we take some risks and what we reveal about ourselves. So i think that and also knowing what you want, um, and for the consultant to know that what you think is the problem is really the problem because it may just be the presenting problem. S o we talked about this a little earlier figuring out what you really need. How do you do? You count on the consultant to figure out what you really need and you just sharing symptoms. Like you said earlier, you know, our fund-raising is lagging. Or do you need to be more introspective so and identify those these needs yourself? Oh, well, it depends upon i think, the level of consciousness hadas an organization i mean, some organizations are they’re pretty sophisticated and they can, you know, look within themselves and identify what the problems are, but often an outsider is called in when they can’t figure out what’s wrong so often it’s the consultant job to help them figure out what needs to be addressed and how they should address it because you can recommend that they follow a course of action and one if they’re if they don’t have the will or they don’t have the resources they’re for, they don’t know how those recommendations they’re not going to be followed. And i say that that’s one of the characteristics of a good consultant is they know how to get recommendations implemented so you could be the greatest expert in the world. And if you don’t know how to get that relationship, uh, going and if you don’t know how to move from great recommendations to great implementations, then you know you’re not the best consultant because there could be resistance like we talked about founder’s, founder’s syndrome and resistance there, but there could be resistance from other sources as well. Within within the charity. Absolutely. Resistance is almost, uh you will almost always encounter it at some level. Um, you know, we’re like therapists in a way, and so are relationships with organizations. They’re not just mechanistic and technical, and but they’re also have to do with the soul of organizations in the psyche of organizations. And sometimes we know the what we we know it’s individuals there’s something that we absolutely should do. We should quit smoking, we should lose weight. And we have resistance against doing it. Even if we know that we should do that. And sometimes there’s a lot of pushback from the client that can manifest itself in many ways. And the heart of the pushback is sometimes the closer you are to really being on target. Oh, right. Because the most the most challenging thing to implement on most painful i guess it could be the real source of the problem. The thing that you are avoiding? Yeah, that the charity’s been avoiding, right? Right. Right. You mentioned earlier matching cultures between the consultant or their firm whether it’s a solo person or a big company on the on the charity. How do you how do you sort of get a culture compatibility? Well, i think, it’s, you know, it could be as obvious as you know, you have a kind of a relaxed, more relaxed sort of workplace environment where people typically show up in jeans and, you know, and and the consultant shows up in a very conservative black suit that says something. But, you know, it’s, not everything. You know, you have to flirt a little further, but that’s that’s an indication that you might have have ah, a bit of a cultural difference. They might have just come from a funeral. Also that’s true. And i can tell you, i have worked for black suit firms. It could be anything you know, and it could be anything. We’ve been black suit firms, and we come into more casual work kinds of environments, and we’re still very successful. So, it’s just, you know, it’s. Something to look at that’s, an obvious indication that they’re different from you. You have a delightful little quip joke. I guess that i want to read, which is a joke, really? How many consultants does it take to change a light bulb? Answer what’s your budget? Oh, it’s a snarky one, but no there’s there’s that perception out there, and we’re trying to get through that so that we have stronger relationships on better relationships with consultants and we don’t have surprises, right? Especially on the money side, right? You have a bunch of questions, specific questions that you ask in the book, what we don’t have a minute before break. Can you just run through a couple of those questions to be asking the potential consultants? Sure, i would look at whether they’re generalist specialist to begin with, because if they’re if they’re specialists there, be good if you know what the problem is, so if you have a, you know, social media issue, then you want someone who’s, an expert in social media. However, if you just have some kind of nebulous hyre problems with your with your culture, which is very difficult one of the greatest challenges, actually, but, um, you may want someone who’s sort of a generalist who knows something across fields, and they may be be a better fit for u um also, can they manage their own affairs? Sometimes the cobbler’s children had no shoes, but sometimes you can find out about how they run their own organization. So are they collaborative in the way they work with their, you know, colleagues, um, you know, there’s there’s, some ways to look at their style is a compatible with yours. Penelope. We’re going to take a break. We’ll do more of these questions to ask potential consultants. When we return, i hope everybody stays with us, okay. Talking alternative radio, twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Oh, oppcoll. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. Website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective, be happier and make more money. Improving communications, that’s. The answer. Talking. Welcome back to tony martignetti non-profit radio. My guest is penelope cagney. We’re talking about these important consulting relationships. Consider consultants carefully, penelope. Let be before we get to the sort of trends of the future let’s, get a couple more of these detailed quest. Turns out that that are valuable for charities looking for consultants. Sure, i would ask how the consultant is going to ensure the quality of the project. So you know what? When are they going to check in with you how we’re going to make it measure progress? What you going to do if things are not going well? Okay, these air discussions, you should have also about staffing. Because one, you know, consultants, uh, particularly in the nonprofit sector, they tend to be either so. So proprietorship, you know, one person, shops or very small shop. Um, so you have to look at capacity. So if you’re very large organization, if you were a national non-profit or even an international non-profit, you have to look that if they have the capacity to staff your project yeah, right. Big enough. Just but yeah, right. They have associate. Do they have staff on hand? How are they going to, you know, address that, and if they have associates, is it appropriate to ask who on your staff is going to do our business? That’s a really smart questions? Because, you know, like, like every organization, there are sometimes superstars, and they’re the ones, you know, everybody wants on their particular team, but, you know, as a consultant, that can cause real problems for you. Yeah, when you have the right individual requests so you may not be able to satisfy that absolutely can’t put these superstars everywhere, but, you know, looking at from the non-profit side, i would definitely definitely ask because sometimes they bring in, you know, the senior staff to sell the project in-kind the juniors who come in to actually do the work, yeah, just who were these people, what we do now? We have a contract, but we didn’t meet any of these way did meet this junior person when you were trying to get the contract, ok? What else? Well, this is good detail also, that i think that a large term and a small form can both offer great service so you shouldn’t rule out one or the other, um and it, you know, the large firm has has more resource is, um and more capacity usually. But smaller firms may have greater dedication to your particular project on dh. They can also have a really great expertise. Your work may be more important to a smaller or a smaller a small consulting firm. Absolutely. And and the staff within large firms. I mean, they may have carried out, you know, thousands of projects over the years. But there their staff may have actually worked on far fewer project’s individually than the staff of smaller firms. Right? So the staff and small difference may actually have much more experience on dh may have worked in your sector as well. Absolutely. And they may specialize in your sector, which would be, you know, tour. If you’re an arts organization, there are some friends, some consulting group that specialize in art. So that’s, another valuable question to be asking is what’s your work in our sector, religion or arts education, et cetera. Yeah. And how important is it to you? Because it may be very important or me really not be important to doll. Okay, okay. Well, just in a few minutes. We have left let’s talk a little about what you see changing in the future. That’s going to impact these consulting relationships. Well, there’s a number of things, one which is impacting everyone, of course, is globalization. So, you know, a lot of my work isn’t fund-raising and i can tell you that, you know, the focus of my new book is how practices from all around the world are transforming the way that we work. So it has to be greater awareness of what’s going on in the world in many different ways. You know, um, our donors are supporters are affected by world markets and not just, you know, the dow jones industrial average. So that’s one thing that is changing and that well, that i was gonna say, that also leads thio more collaboration possibilities on the charitable side. And that could be the result of of ah, consulting recommendation. Absolutely. And related to that is ah, sort of what i would call a blur of the sectors. So, you know, as as i had said earlier, that you know the scale of the problems relative to the resource is that non-profits had is ridiculous. So they need to there’s a growing need to partner with business and public sectors in order to achieve results. You know, like ending world hunger, you know, great, you know, ending aids or, you know, really buy-in ambitious goals like that. So we’re going to be needing experts who can work between the sectors. And so that is that’s going to be a growing need, and we also have things like we have new kinds of not for-profit organizations like l three c’s and b corporations, right raise all kinds of questions. The l three c is the limited, low profit, limited liability corporation. Correct. So these thieves, new organizations are going to raise questions and, uh, pose challenges for consultant help them grow organization. We have just a couple of seconds left what’s, what’s. One more thing you see happening in the future. Also there, there’s changing while the expert in general. And as i said, i said ironically, the exulted expert because, you know, people could get so much information over the internet today that, um, you know, for us to were not look too in the same way as we were in the past, because it’s the democracy democrats civilization of information and knowledge which the internet has created. Penelope cagney is president of the cagney company, which you’ll find at the cagney company dot com her book is non-profit consulting essentials what non-profits and consultants need to know you’ll find that at amazon penelope, thank you so much for being a guest. Thank you. It was a real pleasure. I enjoyed it too. Thank you very much. Next week two interviews from the next-gen charity conference last november aria finger from do something dot org’s she’s the ceo there on motivating teens toe love your cause and eric sapper stine on living your hero’s journey. 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Nonprofit Radio, February 10, 2012: Readings, Possible Futures, Past Lives & Board Oversight Basics II

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guests:

Betsy Cohen
Betsy Cohen: Readings, Possible Futures, Past Lives

Psychic medium Betsy Cohen, one of the “Top 10 Psychics in New York,” will take your calls and tweets to read your nonprofit’s energy and help you see a wider perspective, reveal what’s hidden and understand possible futures from different alternatives related to donors, staffing, budget, programs or whatever challenges you’re facing. She will also do readings about career issues.

 

Gene Takagi & Emily Chan
Gene Takagi & Emily Chan: Board Oversight Basics II

Our regular legal contributors, Gene Takagi and Emily Chan of the Nonprofit & Exempt Organizations Law Group, will unlock the vagueness around “board oversight.” This is part two of the discussion we started on January 20th. There’s a lot to say, and it’s important.

 


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If you have big dreams but a small budget, tune in to Tony Martignetti Nonprofit Radio.

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No. Welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host. I hope you’re with me last week because if you were and what a shame if you weren’t, but if you were those who were with me heard entrepreneurs on board, entrepreneurs are under utilized on boards, and jerry stengel, founder of venture near, helped you to make the fix. Who are these people? How do you find them? And how do you approach them to get their special talents on your board? Also, we had starting the plant e-giving conversation with laurie greiff, president of breakthrough philanthropy. She encouraged you to start the plan giving conversation with your committed prospects and donors. Well, if you weren’t with me last week, you are now much more important this week readings, possible futures and past lives psychic medium betsy cohen will take your calls and tweets my bryce just cracked tweets to read your non-profits energy and help you see a wider perspective, reveal what’s hidden and understand possible futures from different alternatives related to donors, staffing, budget programs or whatever challenges you’re facing. She’ll also do readings about career issues. In the second half of the show board oversight basics to our regular legal contributors, jean takagi and emily chan from the non-profit and exempt organizations law group in san francisco unlock the vagueness around board oversight this’s part two of the discussion we started on january twentieth there’s a lot to say and it’s important board oversight between the segments on tony’s take two in praise of naps that’s my blogger this week in praise of naps i’ll talk about why i praise them, so we’re live tweeting as we do every week hashtag non-profit radio use it recklessly, but especially this week we have a guest live tweeter mazarene treyz from austin, texas she’s been a guest on this show she’s been a guest on my podcast for the chronicle of philanthropy that i do monthly. You can follow her on twitter at wild woman fund mazarene treyz welcome to the show on twitter. Right now, we take a break when we return it’s readings, possible futures and past lives with psychic medium betsy cohen, so stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Durney hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to big non-profit ideas for the other ninety five percent and your aptly named host. Right now, i’m joined by betsy cohen. Betsy is a psychic medium. She has a background also in social work and psychology, and worked for a nonprofit for over ten years. So you see the important overlap she’s, a reverend in the spiritualist church of new york city, and is one of the top ten psychics in new york, and we’re going to have some fun, and i’m really very pleased to welcome that seat to the show. Welcome. Thanks for having me, it’s. A real pleasure. Yes, i want to tell people first that we are taking calls about your non-profit or about your career at eight. Seven seven for a tow for one two oh, for psychic medium, betsy cohen. And of course, you can also tweet using hashtag non-profit radio and we’re monitoring that hashtag here in the studio. Betty um psychic medium let’s. Try to break it down a little bit. What is a psychic? A psychic is somebody who gains information that they would have no other way of knowing through the collective unconscious or someone’s aura all right? And that could include a non-profit good to be with someone it could about the past president future and you can really tap into any kind of issue you want, even if it’s beyond your own personal self so you can find out information about other people. You can find out information about an agency. And as i was preparing for the show, i was thinking about you prepare for the show like the guest does more preparation in the host, okay, i was thinking about that law about corporations being individuals, and although most people don’t agree with that and it’s kind of wonky it’s, sort of that same idea, you know, each each agency, each corporation has its own sort of set of ideals and morals and things like that and operates as a unit. And so you can read that energy of the unit. And just as i would for individuals, talk about possible futures for an individual, we can also do business called consultations with the same sort of concept. Okay, so the person doesn’t have to be affiliated with the non-profit for youto read the energy of the non-profit they’re asking about or there does have to be some relationship. Well, that’s, sort of. Ah, moral question. I can get information on anything at any point. But if you don’t directly have to do with it, i prefer not to go there so similar as if business. Exactly. I have no relationship let’s say to thee, pick a huge charity to the american cancer society. Right? So it’s, none of my damn business. But through me, you could. But you could read about the american cancer society totally irrelevant. Just that i’m merely the one who brought it up. Yes, i could. Okay, but i choose not to understand. Okay? And then what about the medium part of psychic medium? What’s? A medium mediums are people who speak to people on the other side that the dead. Okay. And how do you? Ah, you know these these air unusual things to most people. Not everyone but but the most people. How does one establish credentials for talking to people on the other side? I mean, how do we know that that’s? A bona fide. How do you know that? It’s quantified. Well. And i am a reverend in the spiritualist church and the spiritualist. Church believes in a higher power the golden rule, things like that, but their primary function is to prove life after death, and so the way they do that is through mediumship. So if i don’t know you, you come in off the street and i make a connection with your deceased grandmother, and i tell you five shared memories that you had or something that she liked or did that really you could identify her from? That would be a way to sort of say, oh, my gosh, she’s onto something here, okay, okay, so they’re so being a reverend in that in the spiritualist church of new york city is a credential. It is just not something honorary. No, you have to be actually a certified psychic medium, which you conduced through schooling. And then on top of that, you know, it wasn’t something i just got online. I went to seminary school for about two years and got ordained, and i conduct church services there, and in fact, i’ll be in austin, texas, texas on the eighteenth, and i hope to co conduct the church service there and do some guest speaking and guess mediumship there, too. Okay, so mazarene treyz you’re in austin, texas, that’s. Ah, reverend betsy cohen will be there on february eighteenth at the first spiritualist church of austin, texas. Okay, a reminder that we’re taking calls eight, seven, seven, four, eight o for one two oh, if you have questions about the non-profit that you’re affiliated with that you work with or that maybe you’re a volunteer for ah challenges about budget or staffing or programming anything that’s ah that’s a concern in that non-profit you can also hit us on twitter using the hashtag non-profit radio. So you mentioned schooling, but i would have thought, and maybe i’m wrong that being a psychic or medium is something that you’re born with. I believe that actually everyone khun do what ideo but some people are more inclined and so it’s, just like, if you wind up growing up and you’re good at math, then you may study math further and you may become an accountant or something like that. So it really is through a lot of practice that you get to be a point where i’m at interest in helping others and things like that so it’s sort of like just getting a roadmap for where you’re going, other people have paved the way before, and they let you know what you can expect pretty much and in just a minute or so that we have left before the break is so this is greater than just someone’s intuition, obviously, but we all have intuition, a gut feeling about a person, a feeling that i left something in my apartment as i’m walking out the door, we all have that level, but this is much greater. I wouldn’t say necessarily greater, but more specialized and more in depth. So, you know, like i said, if if you’re not good at taxes, you might get, like turbotax online or something versus being an accountant and being someone who does taxes for a living. So it’s really just that concentration and practice really practice makes perfect, so it is also a lifestyle, so i don’t use any cards or any instruments or anything like that. It’s just my body. So i have to make sure that i keep really good care of my body. So there’s a lot that goes into it. Okay before the show, you said you have very good immune. System is bragging because i have. I have bronchitis right now, which, measuring treyz you don’t need to tweet that part, but betsy claims more sophisticated immune system than me. We’re going to take a break, and when we return, more readings, possible futures and past lives with psychic medium. Betsy cohen. Stay with us, the defendant think dick tooting, getting thinking thing. You’re listening to the talking, alternate network, itching to get anything. Nothing. You could are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall. This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Oppcoll hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. I’m christine cronin, president of n y charities. Dahna you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back to the show we’re talking about reading is possible futures in past lives. Becky, what is the advantage for non-profits what could what could a charity expect from a reading? Well, i know that especially in these quote unquote hard economic times, let’s, just call it a recession. We’re in a recession from metoo call it was called, we’re in a recession, eso in the recession dance and the recession non-profits tend to have it harder with funding being pulled left and right, and it really does trickle down from the top to the employees, and it could really affect morale and decision making and there’s a lot of the decisions that have to be made nowadays that didn’t necessarily have to be made five, ten years ago. And so when ever people come to a reading, whether it be a business consultation or individual, they’ve got issues that they don’t know the future of, they don’t know what direction to take, and if you have possible options, i’m trained to look into possible futures. So even hypothetical, yes, absolutely, because we do have free will, and so i don’t personally believe that, you know, as faras the american dream is concerned. We have ah, plethora of options to us all the time. But there are crossroads that come up. And so when you’re at a cross road that’s a time when you can say okay, well, should we should we go with this funder, or should we put our money in this area? And so i can say, okay, well, if you went with this funder, this is what would happen if you put your money elsewhere. This is what would happen as well. So you can really take a good look at the possible scopes of things. It really helps with decision making. On top of that, you know, there are a lot of things that, as you mentioned in the beginning of the segment, that it’s there’s hidden, hidden agendas and i do provide a wider perspective. So when especially people on the top of the letter don’t necessarily have the best connection with the people who are running the agency day today and interacting with the clients and things like that. And so with my my work and social work, i’ve seen sort of all stratos fears and and helped with that sort of communication so that so that the employees who were really running the business feel appreciated and the people on tap can make the best decisions for the whole agency, that kind of thing. Um, and as far as the problem solving goes, what i also say is, you know, you ask one question, but there’s a whole bunch of hidden questions in that as well. And so my job is to ask, ask, ask i am somewhat like a telephone, so if you’re getting a business consultation and i’m speaking with, you know, the collective, if i don’t ask the collective of it, i don’t ask divine source, it doesn’t get answered, so i ask all the whos that what’s the wise and the wares in the ones behind your question to really get a complete answer. Okay, now on the show, we have jargon jail, and you’ve just committed to offenses, but but they’re not as technical as we usually get a lot of times lawyers will find himself in jail, but the collective and divine source. Okay, so what are what are these? Okay, well, they in these terms, they’re sort of they’re sort of the same thing. There’s there’s an energy that connects us all and actually science modern science is actually leading us to to these conclusions as well. Some of it is not so easily access, but you can find it. And so is that that a lot of people believe in the soul, right? So there’s a part of us that’s, energetic that’s bigger than our body, and it’s connected to everyone so that’s sort of the collective unconscious that’s how we tune in we’re all plugged into this one energy and divine consciousness is that that in that intelligence source that is there only to support our highest good, and just always supports us, so they’re very similar, but slightly different. Sometimes i feel the divine energy is electrocuting me way have a question that came by email, i think, betsy, so go ahead. What is that? Yeah, anna in brooklyn says if i feel stuck and not being fulfilled at work, she works for a nonprofit, but afraid to change jobs. What can i do to find a passion? And so for for and i do feel like this happens to a lot of people when you’re in a non-profit for a while you sort of especially if you’re young, although even if you’re just new to the agency ah lot of times you’re really gung ho about it, and you’re gung ho because you go in with your your heart, you go in with the passion nobody is in non-profit to get rich, we know that right it’s a life of service, and so when you go in, you have on the forefront of your brain and your thinking low, i’m going to go in to help people. I’m going in to help people, and you go in with that passion, and then you go in and you read, you hear all the bureaucracy and the old staff member start to complain, and you start to see the different side of all the administrative stuff, and maybe you don’t feel appreciated, and then your passion starts to diminish and you start to lose track of what brought you there in the first place. What brought you that fulfillment and that joy? And so when you’re looking for a new job, what is always recommended is it sounds a little bit backwards and we’re not really taught this, but i know firsthand. That it works, especially when i worked in non-profit i was able to switch jobs by doing this is you need to create that passion from within again in your current job. What is it that brings you there that will connect you to your heart center, and that will let you sort of really tune into what it is that you’re there for in the first place, and then you can start to tune and say, okay, well, this aspect of the job i liked, but this aspect of the job i don’t like, and you can start to search with what it is that you do like, and you can start your job, search that way and then another quick thing is that when you, when you start to do that, when you start to appreciate where you are, your energy changes and the energy of those around you changes think of when you having a good day and everyone around you is smiling because you’re smiling versus getting up on the wrong side of the bed. So then there’s a thing when you have a job and you switch your attitude around and you go searching for a job. The people that you interview with want you because you’re bringing in a different energy of someone who’s unemployed and who needs that job? I just needed to pay the bills. That’s, not your best energy. And when you go in, you could be bruce. Exactly. And so you and you’re not being desperate because you hate your job already as well. So you say they say, why are you here? And they say, well, you say i want a new skill set i want to bring my passion to your agency and they’re speaking from the heart versus sort of masking your dissatisfaction at your old job now and so that’s. All very good. I think job search and job change advice. But are you able to read anything about anna’s situation just just from an e mail? Is that is that possible? Yes, absolutely. That was that was for and i don’t even know her last name. Oh, yeah. Yeah. Well, that that really applied that would really apply. Generally, it would because it’s it’s something that we all go through. But for her specifically it well, it works as well. She has a follow up. Question should i read that? Yeah, okay, she says at non-profits even if i do believe in the work i dio, how can i find more comforting asking for a financial support from the community, especially after bad press? So she’s talking about fund-raising so that’s a that’s a big thing as well, especially with the press, trying to find all of these things, you know, just a good story. So i would say, and one of the things that you do want to do is you do want to find those passionate people. The people who are there are ready with their heart, and if you can, if you can get the people who are actually receiving the services to somehow be represented, not necessarily that you want them to do the fund-raising themselves sometimes videos can really help. So the people who receive the services they have, you know, heartfelt message is if it weren’t for this agency, i would not be ableto walk today. I would not be going to college today. Videos really work sometimes, um, sometimes just stories that you can have a sort of, not a postcard. So you want to have that that poster child who was really affected those things, and if you have enthusiastic clients who want to be out in the public and say, can you help us out along with the staff members, that can be really helpful? That could be very compelling, absolutely than alive story to a board or ah, or an event that you’re hosting absolutely gala and those those are the things because you you always and this is a general thing, but it’s specifically for this question as well, you always want to focus on what you want versus what you don’t want. And so if you have that client and that staff member who are very passionate and very affected, the people, the audience, the people who you want to donate money are going to see that, and they’re not going to be concentrating on the story that they read last week about the agency other value that that non-profits could see in the reading focus on this little bit more the hypothetical that we mentioned earlier, so it doesn’t have to be it’s, not it’s, not limited to existing circumstances, but even just ah, question about different alternatives absolutely that’s what? You mean by possible futures? Yeah. Um, when i was in social work, i primarily not all the time, but i primarily worked with people with developmentally to say do weird about developmentally disabled. And they were pretty high functioning. My job was to educate them on the consequences of their actions and then let them make their own decisions. Unless it was a health and safety risk. Right? This is what i bring into my readings. And so when people come to me with a business consultation or personal constitutent consultation they say yes, but what should i d’oh? I say, well, that would be putting my own judgment in. And i take myself out. I will tell you, if you do this, this will happen. And if you do this other path, this other thing will happen. So you get to choose on dh with what degree of certainty can you say that? On your saying this so that this will happen with this other thing will happen? Not may happen. Might happen, you know, you know, it really depends on the feedback that i get from readings. So far, the feedback has been eighty to one hundred percent. Accurate how people come up with those numbers, i think is just sort of ah, feeling i do tape every reading and send it to people so it’s possible that they’re sort of rating on a checklist, but i wouldn’t. I wouldn’t necessarily go that far with it, and i don’t know of anyone personally who’s done that it’s just really a track record of of the past readings and how much they’ve come true and also, you know, i always look for the for the best possible future for somebody, so there isn’t necessarily doom and gloom, although someone did ask me if i get something negative, will i relay it on what i say is that whatever i get, i give, so if i get something negative, i’ll deliver it to you, but we’ll also ask, though, who’s the what’s, the wise, the wares in the ones to either avoid that or make the best of that psychic medium. Betsy cohen is a za reverend in the spiritualist church of new york city, and we’re talking about readings possible futures in past lives. You can reach us on twitter using hashtag non-profit radio or call eight seven seven. For eight xero for one to zero what is spirit and and is it related to the organizational type readings that we’re talking about? Absolutely spirit is is the energy that i believe exists in everything around us. I believe what’s an intelligent force and i believe it’s what keeps things together, and i also believe that we can sort of harness spirit to create things there was this the collective energy that i said electrocute feel like it’s electrocuting me? Yes, it’s the same thing. Yes. Okay, go ahead. Yeah. And and what was the other part of the questions that were that doesn’t relate to organization it’s readings as well as individual meeting? Absolutely. Absolutely. The thing is, is that everything that’s been created and will be created first started in someone’s mind’s eye and so it’s really bringing that fourth and so that’s. What non-profits will do in a reading is they’ll wonder what they should manifest next to watch the next step should be. And so when you talk about that it’s like, well, what is the best step for you and talking about that? So here and in terms of, um, your work connecting with the dead being a medium. So first, let me say all psychics or not mediums, right? That’s, right? All right. Okay. Yeah. With that at all, be related to organizational readings like someone who’s who’s used to work for the organisation is now deceased possible. Yes, it is. I mean, it’s getting a little far out for your show, but absolutely well, just it’s a consulting a dead person for a non-profit i mean it’s definitely possible and probable, especially if that person was really good at bringing the organization to a good place leading the organization whenever they were the founder. Exactly that’s possible or or or an influential ceos ceo for decades or something. And they have a lot to say about the current course of the of the organization. No, absolute, yes, absolutely. You can also call on other famous people who were good at what you’re looking for. You can also ask them for consultations as well from that. And, you know, it’s it’s really good. Because i always say when we’re contacting the dead, it comes through their filter so you wouldn’t want to contact the ceo who led the organization into the red about money, you know, you might want teo about, you know about anything else, but you probably wouldn’t want to talk to them finances, but that’s it’s a really good point and i have have now. Now you say it’s a really good point, but two minutes ago it was it was too far afield for the show that man complete one eighty you doing for embarrass me and you say, it’s your show so i shouldn’t have made that judgment people embarrass me also, i embarrass myself. It doesn’t matter if you don’t, i will. So you may as well make your point, though that was the point is that that is that is a really good point. And and if you did want to contact someone on the other side, i do have really high standards from my mediumship. So if i’m giving a reading for anyone i really want to come up with identify irs, and i’ll explain what that is so that you know, that they’re here so things that i would have no way of knowing the way they died, what they liked with some of the personalities may be a shared memory that you had with them something like that, so that, you know, if i gave you five, identify ours, and you’re like, whoa, that’s. Definitely, you know, the last ceo, he definitely made that joke to me that something that was convincing to me in the beginning was it was conveying the personality of a deceased loved one. And then, you know, the very first reading that i had it was she was using the exact words i used the day before. And, you know, how would that person know that? We pretty much are out of time. I wantto i want to let people know that he has a show here on talking alternative, which is the power of intuition and that’s on mondays at eleven a, m here at talking alternative dot com, she has a background in social work and psychology, and has worked for a nonprofit for over ten years. Courses, i said, reverend in the spiritualist church of new york city and that’s, a corner one, thank you very much for being on the show, things going to give out my web site, new york psychic no, go ahead, new york city psychic that comets all spelled out in new york city. Psychic dot com. Thanks for coming into the studio on a friday. Thanks for having me, he’s. Been a pleasure. We’ll take a break, and when we returned, tony’s take two about naps and then board oversight basics. Stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com durney welcome back to tony martignetti non-profit radio it’s, time for tony’s, take two at roughly thirty two minutes after the hour in praise of naps. That’s, my block this week. Um, i just i love naps. You know, if naps ran for president, i would vote for them, you know, because it’s, time to rest the body and rest the mind, and i’m sure that betsy cohen would say, rest his soul or something similar. It’s, just it’s rest, you know, and midday. I know a lot of people can only do them on a weekend, but i am fortunate to have the luxury of working at home. So sometimes on a weekday, i can indulge in an app and that’s. What my block is about. Ah, little about some peoples, different idiosyncrasies around. Ah, the proper venue for your nap, you know, bed versus sofa. Or maybe a comfy chair. Cover. I make a point that having the cover that’s just the right weight is important. I have my favorite blanket when it’s folded in half. It’s the perfect it’s a hideous color but it’s a great it’s a perfect weight when it’s folded in half. Um, something else that was nufer me ah, friend mentioned sound level. I mean, i was take my naps in silence, but she likes a tv low in the background, so sound level is something i hadn’t thought off. Anyway, you have your own idiosyncrasies. I hope you get the opportunity to indulge in naps and that’s what my post is about you’ll find my blogged at attorney martignetti dot com and note that that is a different girl than previous tony martignetti dot com that’s tony’s take two for friday, february tenth the sixth show of two thousand twelve excuse me, i’m very pleased now to welcome back jean takagi and emily chan gina’s principle of neo the non-profit and exempt organizations law group in san francisco he edits the popular blogged at non-profit law blogged dot com. You’ll find him on twitter at g tak g t k emily chan is an attorney at neo-sage contributor to the non-profit law blogged and she’s on twitter at emily chan, gene and emily welcome back, durney durney pleasure to have you. We’re continuing our conversation that jean and i started last week. Sorry last month about board oversight and gene, we had we had just we’re just the point where we’re getting some lessons from the penn state and second mile scandal crisis. What, you just remind listeners what that situation was about before we get some more lessons from it? Sure, honey, i think there’s been a lot of news, and jerry sandusky, who was an assistant football coach at penn state university, was founder of a children’s charity called the second mile. Uh, has, which is a charity that served more than one hundred thousand children annually. Mr sandusky was indicted in november following that three year investigation into reported sexual assaults of young boys by sandusky, including taking a shower with a boy at the penn state’s facilities and he’s actually at a pretrial hearing today. Oh, and uh, so he continues to be in the news the second mile, the big organization against serving more than a hundred thousand kids. Annually is now really hurting very badly in and maybe looking at closing in trying to transfer its program so huge impact of this child sex abuse scandal where sandusky was was indicted again for sexual assaults over a period of about fifteen years. And and sadly, since our last conversation about this, joe paterno died, i was dragged into the into the scandal under criticism that he hadn’t done enough to to report what he had learned on he died just a couple of days after after you and i talked. Gene um, so what? We were at the point where we’re talking about just getting help for your for your charity, what kind of help might a charity need from the from the outside? Why? I think they’re different things, and emily may want to chime in on this, too, but i think the first thing is to respond to those allegations of the charity when you’re your responsibility is taking care of those children. And you got a count of somebody who’s responsible party that interacts with these kids, taking a shower with children or engaging in other inappropriate behavior on there’s a grand jury actually looking into it, you’ve got to conduct your own internal investigations, and if you don’t have that expertise in house, you’ve got to get outside help to help you and obviously having an independent invest investigation and be very, very important as, uh, sandusky was the founder and might have been seen to have had undue influence over the leadership inside the second mile charity. Having an independent investigator take a look at it on if they need it outside, help to create more policies to protect the kids. Those are all things that were paramount for that board for that leadership act on right away. Yeah, emily besides the independent investigation, are there other investigation you know of ah serious allegation like this? Are there other functions that are important for charity’s? Tto go in seek of outside help with absolutely so amazing to think that we’ve been using in the sector. Assad organizations, they’re not doing a good job with implementing an emergency plan or even having a number to see plan to begin with. And so that’s something you can certainly see pr for talking to other organizations that have had similar troubles, especially with something like the second miles, you know, we’ve seen, for example, boy scouts of america go through a long history of legal cases related to sexual abuse, maybe reaching out to those organizations or seeing what they have done can help inform what might be effective when you’re dealing with a bad situation as well and it’s not only in cases of crisis, right, emily, that board should be looking for outside help. That is such a good plane. I really think the starting point for months over and organizations related to governance begins before and even bad actually happened, and it really should be from the inside out. So at a basic level, looking at things like policies, looking at the way that you described your information to the public, all of that should be an ongoing thing that’s being monitored before anything bad even happens. And so that sounds like an audit function. Is that what you’re describing in a way? You know, i don’t want to pretend that good governance is easy, it’s, certainly something you have to work hard at, but there’s steps out leaders can take to lessen the risk of bad governance, and so then when bad things happened that they don’t become exacerbated or get out of control. So looking at policies, this has really been something that’s come up with the for my ninety, and i think many organizations have the misconception of looking at it in the frame of how do we avoid an irs audit? And they think the right way to look at it is to think about policies as faras their utility on, and it does serve an audit function, but it also just helps an organization run it better, and it helps some underst and the role better to and a lot of the policies are things that jean and i talked about, the last conversation we had on this topic, which was on the january twentieth show. All right, so now i think a very good point that it it’s you don’t wait for a crisis, right? Emily toe tio, have your have things in order, correct? And i think also to build on the conversation that you and she had last time, you know, the ninety references policies that are very common, but i think an organization also needs to look at their specific situation to determine what. Policies are useful, so for example, here with the second mile, where they’re working with children. You know, the nine, ninety doesn’t save you have policies related tio sexual abuse prevention, but for an organization that has a mission and know that this risk in this context, that maybe something that their donors and their thunders and the public want to see, even though the nine ninety doesn’t specifically asked for it on dh, that would be the role of the board teo, to recognize the need for policies that are specific to the organizations work. It absolutely should be a discussion that’s happening on the board level, jean, those nine nineties that emily is referring to those things that signed under penalty of perjury, right? Absolutely. Tony so, you know boardmember sze should be, in my opinion, although there’s some controversy about this, i think all board members should be taking a look at the form nine ninety before it gets submitted to the irs to make sure that it is representative of what the organization is doing and the organization’s values. Because it really is, in my opinion, again part of the board members fiduciary duties i know. Some people feel like, well, if the board members have to read the nine, ninety that they can increase their personal exposure to liability, if there’s something you know really wrong that’s reflected in the nine, ninety, and they didn’t act on it, and i think that’s a board members job anyway, so rather than just sort of e-giving this defensive legal counsel about, you know, making sure you’re not getting into any trouble wait really want to be proactive about it and say, you know, we’ve got to tell directors what their jobs are so that they can really manage or govern and provide proper oversight to make their organizations do their best work. You mentioned that there’s controversy around whether boardmember should review the nine, ninety is that right? Yeah. There’s a little bit, tony. So i’m what’s up. Some people say that maybe a few board members, a committee perhaps be charged with taking a look at the nine ninety on and they take on the responsibility of doing it because if you are going to be assigned that role and that is part of your responsibility, then you, you know, add to the exposure that you have if you blow it, so if for example, the nine nineties showing that you’re going insolvent, oh, and that you’ve got no policies in place to prevent things like whistleblowers, retaliation, then that may be something that a director that’s been assigned to look at the nine, ninety is going to be held accountable for and so that there may be some fear in terms of protecting individual directors from saying, well, if you’re not going to read this closely and carefully, then you shouldn’t be a find. This is a task that you must do so that’s a little bit of the controversy, i still think the whole board should read it from ah ah, liability perspective this is this is interesting is, is somebody better off not reading it? And then claiming that it wasn’t my job to see it or they better off seeing it and then having done a bad job and ignored things that were that were clearly on there? Good question, i love it when you see a good question, because i really don’t know what i’m talking about. So it’s really it’s it’s very uplifting. Thank you, it’s. Very good. Always want to give you that pat on the back undeserved, but i think you really have to take it into context of what is going on and what type of troubles have, you know, weren’t seen and weren’t acted upon before you can really make that decision of which is worse, but again, sort of being proactive, i really think boardmember should know what the nine ninety is saying because the nine ninety is the public document that everybody can see and maybe forming their opinions on and in the second mile case and in, in fact, and in the recent susan g komen case nine nineties, or what people will look like, including the media whenever the organization is sort of experiencing this, uh, media convergence on their practices and whether they’re doing good things or not. And if you’re nine nineties are not really helping reflector organizational values, and i think you have some issues and the board, the board oversight, which is what we’re talking about. I think part of that is making sure that you know what you’re saying to the public and the nine nineties there a good place to start and in mentioning common, you’re referring to what’s. Been in the news just the past week, with the controversy between the susan g komen for the cure and planned parenthood, whether coleman would fund or not planned parenthood’s activities. And they have decided not to as as a board, ah, board decision, and then and then reverse that decision just to let people know where we stand. Cause a lot of people listen to us. A podcast. A couple of months after the show, we’re going to take a break right now and when we return. More board oversight basics. Part two with jean takagi and emily chan. So stay with us. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community dahna. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stopped by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. If you have big ideas and an average budget tune. Tony martin. Any non-profit radio we dio i’m jonah helper, nari team in co founders of next-gen charity welcome back. We’re talking about board oversight basics with jean takagi and emily chan. Emily, you refer to something earlier. We’ll go a little more detail on policies that are specific to your organization because i think a lot of people just sort of copy things that they find on the web. Yes, they dio i would strongly advise and suggests that organizations put more thought into the policies that they’re going to adopt at their organization, then to just take something wholesale or not really put much thought into it in order to check yes on their nine, ninety on these policies really have a lot of utility. I think that for one, they said consistent standards on dh. They also deal with what you know for any person can be an awkward situation dealing with executive compensation, conflicts of interest. And so you really have to think about these policies in terms of how it’s going to be implemented at your organization and to your point earlier, not only how it’s going to implement it, but what around your work requires specifics? Absolutely. And again, going back to the conversation about the public information that’s out there today. You simply can’t unring a bell when it comes to the internet, and so every baby, they’re putting out there to the world, you have to understand that there’s, a variety of audiences, that r rating on our way to screw anything. Yeah, emily, i’m going to switch over to jean because your connection is getting very weird. It’s just. It just sounds kind of pulse e and echoey, very echoey. So, jean, i’m going to switch over to you and ask you, just what? What other types of charities i need to be sensitive about. They’re the way their work relates to the policies that they need besides working with children. I think it it’s reflected every charity, tony, for example, if you’ve got an environmental organization, you may want to decide what your investment policy is going to about excellent investment in everything and what happens when when others get ahold of what you’re investing in. So investing for social responsibility to be a very important thing. Teo, all charity. If you’re an arts organizations, for example, um, you may want to have some, you know, particular gift acceptance policies in terms of accepting different types of artwork does it really further the mission that you have your particular mission? And what about the carrying costs of having that art? And do you have to live up to donors restrictions? How do you deal with that all sorts of particular issues that an arts organization might have that a social services organization wouldn’t have with respect to a gift acceptance policy again, just taking things off off the web or just borrowing and other organizations policy and copping it, you lose all the benefit of really putting in your own particular circumstances in there and part of what’s really great about developing your own policies is the conversation around it? Because you’re going to be bringing up other issues that may not be reflected in your policy, but maybe reflected in your actual practices and how you do things, and all of those things can come up or emerged from discussions. You discussing different policy? And this is all very healthy for a board and it’s senior staff to be talking about, right? Yeah, exactly and isn’t really that what we want isn’t that type of activity we really expect from boards rather than to, you know, just sort of listen to report on dh, you know, just sort of possibly going through the motions. We really want them to be active about planning for the organizations in the future of providing proper oversight to make sure that things are in compliance right now. Ah, and protecting the charitable assets on behalf of all of our community. So too close, then this this two part topic and again listeners, uh, just to remind you that the first show was january twentieth. We’re talking about the subject. Just remind listener jean what’s, the what’s, the purpose of the board. I mean, what? What? What’s there roll around. Not their purpose, but what’s their role specifically around oversight. What do they need to be having front of mind? But, you know, general corporate law, if i can avoid jargon. All right, weren’t you a little cool? Watching there’s only two minutes left noted notice how he treads on drug in jail with only two men stuff, but i’ll still get you in there. I’ll get you in with thirty seconds, so don’t you’re not you’re not free the you know, the general corporate law provides that all corporate powers are to be exercised, buy or under the authority of the board in all activities of the organization are to be managed under the direction of the board. So really, the buck stops with the board everywhere and that’s why boards need tohave systems to provide appropriate oversight over their organization, and that goes everywhere. So not just responding to a scandal like the second mile, but just doing their missions effectively and efficiently. So that’s, really what board oversight is about, emily once said, you know, directors aren’t just simply warm bodies or in a boardroom or prestigious titles on a roster. Um, they really have to accept and live up to. The responsibilities that go with being a director and that’s the duty of karen duty of loyalty for the lawyers out there. Maybe that gets me into stargate jail, but they’ve got to think about how many boardmember said the organization often we have how often should they meet? What are their expectations? What consequences are they don’t meet their expectations. How did they review both financial and programmatic activities? And we touched on that before on the last show as well. On dh how did they review legal compliance and risk management structures? How did the assess the external environment for opportunities and threats? That’s all part of board over. Jean takagi is principal. And emily chan is an attorney at neo-sage non-profit exempt organizations law group in san francisco. You can find both of them on the blogged non-profit law. Blawg dot com emily gene, thank you very much for being on again. Thanks for having it. It’s. Always a pleasure. Thank you. Both. Next week we’re gonna look at consulting relationships from both sides with penelope cagney on her book non-profit consulting essentials. What non-profits and consultants need to know keep up with what’s coming up sign. Up for our insider email alerts, you could do it on the facebook page. You know where to find facebook and then it’s just the name of the show, please like us if you like the show listen, live our archive you’ve accomplished alive, but if you weren’t with us, right, this minute archive were on itunes. You find our itunes paige at non-profit radio dot net subscribed there. 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Nonprofit Radio, February 3, 2012: Entrepreneurs On Board & Starting The Planned Giving Conversation

Big Nonprofit Ideas for the Other 95%

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Geri Stengel
Geri Stengel: Entrepreneurs On Board

Entrepreneurs are underutilized on boards and Geri Stengel, founder of Ventureneer, will help you make the fix. Who are they? How do you find them? And how do you approach them to get their special talents on your board?

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Lorri Greif
Lorri Greif: Starting The Planned Giving Conversation

Lorri Greif, president of Breakthrough Philanthropy, encourages you to start the planned giving conversation with your committed prospects and donors. (Pre-recorded at National Philanthropy Day, AFP Westchester County chapter.)

 


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Welcome to the show, this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host on february third, two thousand twelve. I hope you were with me last week. I sincerely hope so because then you would have heard looking at giving two thousand eleven and two thousand twelve. Rob mitchell, ceo of atlas of giving, was with me last week to talk about two thousand eleven’s giving by sector source and state. We also looked ahead to predictions for this year, and it was breaking the mold in traditional endowment design from the national conference on philanthropic planning last week, katherine miree, consultant and attorney attorney barry looked at alternatives to endowment design that are rooted in lawsuits, law changes and difficulties implementing donor for pus is that have arisen with the way endowments are traditionally set up this week, entrepreneurs onboard and starting the plan giving conversation first up, entrepreneurs are under utilized on boards and jerry stengel, founder of venture near we’ll help you make the fix. Who are they? How do you find them? And how do you approach them to get their special talents on your board and starting the plan e-giving conversation. Laurie greiff, president of breakthrough philanthropy, encourages you to start the plan giving conversation with your committed prospects and donors, and this was pre recorded at last year’s national philanthropy day, hosted by westchester county chapter of afb association of fund-raising professionals between the guests has always tony’s take two on my block this week, my next-gen charity, two thousand eleven interviews, part for innovation, the journey and motivation in three different videos. We’re live tweeting the show this week. Use the hashtag non-profit radio to join the conversation with us on twitter. The show is supported by g grace corporate real estate services. I’m grateful for their support. I really am right now. We take a break and when we returned entrepreneurs onboard, so stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hyre hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio, i guess now is jerry stengel. We’re going to talk about entrepreneurs on board. Jerry is the founder of venture near offering social enterprises non-profits and small businesses. Advice from a professional advisors and piers with real world experience. I’m very pleased that her work and her thoughts about entrepreneurs on board boards brings her back to the show. Jerry, welcome, welcome. I’m glad to be here. It’s a pleasure in the studio this time. First time was we did a panel at the you were you were talking about linked in at the national philanthropy day at the f b westchester? Absolutely. And i’m going to touch on lincoln again today. Okay? Ah ah. Now i know why. So let’s talk about entrepreneurs on dh. Maybe that’ll have something to do with how to find them. But what are we talking about? Who are we? What is the universe? Who? Let’s define entrepreneurs. So in this particular case, i’m just talking about small business owners. So they made have ah, company that has a hundred employees or a handful of employees, but they’re running the operation and managing a business and growing it. And what do these people have that special offer? Two boards? Well, they have a lot in common with the non-profit ceo and one is that they have a fire in their belly. So justus, the non-profit ceo, is passionate about the mission of their non-profit the entrepreneur is very, very passionate about their business, they are creative problem solvers, so they seen up obstacle, they go around it under it, and sometimes even through it, they are also resourceful. So justus, the non-profit ceo, does mohr for less, so doesn’t entrepreneur. So this instance, somebody that’s going toe, you know, say, spend a gazillion dollars on marketing, and they also have a lot of technical expertise, so you’re non-profit may need somebody who’s good at finance, somebody who’s good at logistics air operations, you might turn to somebody from the manufacturing industry or perhaps your non-profit has a lot of customer service people, and you need to do a lot of training. You might need somebody from the service industry, so you’re going to turn to non-profit not non-profits two entrepreneurs for a variety of reasons, these people are running businesses though small, medium or large? Aren’t they too busy to contribute to a board? So they absolutely are very, very busy, and one of the things that i think is critical when you are talking. Teo are trying to recruit an entrepreneur, and really, this would be for anybody is to spell out how much time what is the time commitment? So how many board meetings do you have? What is thie attendants expectation? Do you have to be on committees? How many times does the committee meet? How long are those meetings? Do you throw a lot of special events and expect your board members to be there? Okay, so we’ll and we’ll get into the setting the expectations, which is sort of what you’re what you’re scratching it, but so you’re confident that even though these air busy people, they’ll if they believe in your work, they’ll carve out time for you? Absolutely, they actually think that giving back it is important to their own success and it’s the right thing to dio so fidelity gift funded a survey last year, and they found that entrepreneurs, um, believe a majority of them that their success is tied to doing good work, but they’re underutilized on boards you feel non-profits don’t recruit them sufficiently don’t pay enough attention, right? So i think that non-profits need more board members and need board members that have business expertise and technical expertise, and they can seek out entrepreneurs as one type of person that would be appropriate for their board. But so why do you suppose they’re there under under? I don’t know if underappreciated is right, but underutilized in in, in looking at who should be boardmember czar non-profits no reluctant to approach them because then we feel they’re so busy, or is there something else going on? How come we’re not paying enough attention to them? So i think that there are in large corporations, some large corporations actually do training teo, help up and coming managers get onto boards and it’s a way of training them as a cz leaders. So i think lord xu corporation’s think mohr about making sure that there people are giving back in this particular way, so they’re pro actively looking for places to put there up and coming managers s oh, it’s a pse much of the corporation reaching out. To the non-profit to the non-profit is the non-profit thinking about it, they also will make sure that they’re people are listed in the resource is that are available. Teo find ah, perspective board members so there’s there’s more outreach on the corporate side, entrepreneurs there not really thinking about doing this, but you’re confident that if if we come to them, if the non-profit comes to them with the idea that they’ll be receptive? Absolutely and there’s one organization that actually is proactively trying to get entrepreneurs on two boards and that’s a palindrome, they’re based in silicon valley, and they are trying to get hi tech buy-in entrepreneurs onto non-profit boards, and they work with them on setting expectations and even talking about what the roles and responsibilities will bake. And just very briefly before break what’s that website pal drone advisors and that’s a good question palindrome advisers dot org’s i’m going to say, pal a drone p a l d i and a p a l d i n r o m a advise talent palindrome palindrome, same like otto is a palindrome, same backwards and forwards. Okay, this is auto martignetti we’re going to take a break. And when we returned, of course, jerry strangle stays with me, and i hope you do, too. Co-branding think dick tooting getting ding, ding, ding ding. You’re listening to the talking alternate network, itching to get anything. Duitz cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Oppcoll hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed and the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Hi, i’m kate piela, executive director of dance, new amsterdam. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back to the show. Always big non-profit ideas. Well, you just heard that. Okay, big non-profit ages for the other ninety five percent. Thank you, kate paler for doing that dropped for us, jerry. I surveyed the listeners before the show and won. The questions was, do you have any entrepreneurs on your board and only one third do and two thirds don’t and one of the other questions wass if not so for the for the two thirds that don’t have you ever tried to recruit on entrepreneur, dear board? And yes, to two thirds of those had indeed, so people have largely trying, but on ly a third of the listeners who answered the pole actually have entrepreneurs on board on their board, but you’re saying, you know, fire in the belly and these people are resourceful and and problem solvers, but that could sound like they might be a little troublemaker like they’re goingto they’re gonna push to fast. They’re going to move things too quickly. Entrepreneurs maybe push things fast on that’s a good thing for non-profits so sometimes non-profits khun move a little bit slowly and the impatience of small business owner can get them off the dime so i don’t see that i don’t see the downside in that way. We could use him. We could use some stirring up. Yeah. Okay. How about just in terms of their ah, they’re giving aren’t entrepreneurs have they rank generosity, life? So this is really, really fascinating. Entrepreneurs will give personally, and they’ll also give through their company when they give through their company. The rate at which they give is twice as much the rate of a large corporations giving oh, twice as much twice as much per cent to twice okay. And this is when they’re on a board or we don’t know whether this is on a board or not. I don’t know whether it’s on a board or not. So this is again that survey that i was talking about that was done by fidelity gift fund was anything else interesting in that in that survey about entrepreneurs before we go further about getting them on, i’m going to say that it really is the belief from the entrepreneur that it’s part of them it’s part of their success. It’s the reason they’re goingto do well is giving back okay, but it’s also interesting, then too correlate that with what you said earlier about them not really reaching out as much to non-profits as employees in corporations, or as as corporations do for their employees. So the entrepreneurs feel this, but maybe they don’t know how to get started. They may not know how to get started and the non-profit may not know howto reach them, so i think it’s a two way street here. So it’s both you know, if i were talking to a group of entrepreneurs, i would be talking about the benefits of being on a board to an entrepreneur. So as an entrepreneur, i know that i don’t have a lot of role models to say when i’ve been on a board i’ve seen first hand my board members in action, they become my role models, i get to learn leadership from my fellow boardmember soak if the my audience were entrepreneurs, that’s what i would be plugging and again before we get to the non-profit breaking down that wall on dh starting approach entrepreneurs don’t you say a little more about your own experience on aboard? What board you’re on? How that’s been, so i’ve been on a variety of boards. I was on the new york city chapter and the national association of women business owners for eight years for i don’t know for six years i was the vice chair of governance matters, which is non-profit advocacy group for better governance, so the better you govern the mohr good you’re going to be doing, and i’m now on a homeless organization practices board, praxis housing and i was recruited, you know, maybe not because i am an entrepreneur, but they know me because i was actually doing work with them. What do they have you doing? What expertise air you providing? So this is really interesting and what i love about being on the boards, it’s, that i like to step into a role that i don’t do within my company. So i am a marketing expert. I’ve never taken on marketing the marketing committee, i do not have fund-raising experience and that’s the committee that i decided to chair. Oh, okay, but they would have recruited you in part for your expertise. No, but they’re not tapping that marketing expertise. So in this particular case, they recruited me partially because i’m a consensus builder on yes, i do have marketing expertise, and i will obviously bring that in and help them in particular social media expertise, but it was not on that committee in the morning. I may bring it in because i’m a blogger, so i may be blogging about my experience as helping diversify this particular non-profits revenue streams, okay, so but in your case, it was mme or your skill as a consensus builder. Yeah, that because you mentioned that one of the things that entrepreneurs bring is some some ex, some expertise, and in your case, it was largely the consensus building. So this particular non-profit had just come through a rough pat patch, and many people would have been oh, my god, no, i can’t go on the board, you know, bad things that just happened to them. The ceo, you know? Ah, ah, you know, left the organization entrepreneurs are unafraid of that kind of stuff. They don’t mind messy things, and i’ve been in messy things. I’ve persevered and figured it out. As you know, it’s, a czar mentioned entrepreneurs are creative problem solvers and one way that i happen to do it is through people skills other people may use other skills, but in my case, it’s people skills so important to recognize that the entrepreneur is multidemensional and not just the sum of what’s written on a resume in terms of their own business experience. Absolutely. And as i said, they deliberately recruited may because they wanted sort of my personality. Okay, well, you’re a lovely person. I can see that. Thank you. S so let’s, get back to the non-profit generally starting to approach this s o this two way street, we know entrepreneurs are not reaching out as much as we might like to non-profits to seek boardmember ship, what can non-profits due to start tio approach entrepreneurs so i would first look in my own backyard. So what i mean by that is look to your donors and to your volunteers, so they are already passionate about your non-profit because they’re working with you’re giving money with to you, you’re seeing them in action. So you know what you like about them and you’re seeing whether there would be an additional fit in sort of upping their commitment, which would be to get on the board. Are we looking on? Lee at major donors, when we’re looking at our donors, i would say that you might first look at the low hanging fruit, which is major donors, but as you’re moving your donors up the pipeline your minor league donors to you were always trying to cultivate them and become bigger donors. You may see a diamond in the rough, and you may decide that that diamond would be best cultivated through board experience rather than, you know, upping the dollar commitment and people might be showing their commitment through smaller gif ts but very consistent, maybe many years they’ve been giving, but not at a level that you write call a major gift, right? And there’s also mohr tio the things that an entrepreneur can do for you, it’s not just about money, it could be the expertise that’s really critical as we as we talked about, okay, we’re live tweeting. The show has always used hashtag non-profit radio to join the conversation on twitter with jerry stengel she’s founder of venture near, which is spelled venture, and then n e r, which you’ll find it venture near dot com we’re talking about entrepreneurs on your board, all right? So aside from looking in your internal database, how can we start to identify entrepreneurs? So there are some online resource is that you can use borden it yusa is one of them. You may go to your local umbrella organization. Okay, let me stop you there. What is what is bored net us a do? So borden it yusa is data bus and it’s about a non-profit being able teo, utilize the database to find the expertise that they need on their board. So i guess the first step for the non-profit would be to do an assessment, what skills do they need? And then they can actually, you know, screen by financial expertise, legal expertise, marketing expertise to find people in their geographic area. Okay, how do we after we’ve mined our own data? So we’ve found major donors or maybe consistent, smaller donors, but and how do we find out who’s an entrepreneur? We’ve got this group of committed donors, but how do we know who among them are the entrepreneurs that we want to start to target? So if you have a good database, i hope you know that in your database, so you’re not you’re not, you know, some are some do not have that don’t have business. They just know that they get a check every year, but they don’t have the business background of the person. So all right, so absent that come on, jerry strangle, you know, you know, so i’m going down for the for the small shit can you can’t drill down. One of the ways that you can drill down is put that name in tow linked in. Okay, so one of my favorite ways of finding ah, perspective boardmember is that’s actually the use linkedin? Because you can search by you can use linkedin it’s an amazing database of professional managerial people, and you can screen people by geographic area by whether they’re in entrepreneur by the size of company, by the industry on dh find even people that are passionate about your cause because they now have a section in which you can tell people, you know what? The cause that you care about, okay? All right, so we’ve got the names we have linked in. Is this an advanced search that you’re talking about in lincoln or a standard search? How do we actually do the search to run these names from our own database to find out who the entrepreneurs are it is an advanced search, but they’re advanced search is very using user friendly. So you’re just filling out a form. So it was just a checklist of things. Okay, how do you get it? First of all, advanced search is available in the free linked in service, right? Absolutely part of free. Okay. And how do you get into advanced search where’s? That so i think in the upper right hand corner there’s the box that says search and right underneath that they’ll be ah, hi protects link, teo advanced search click on that and then the form pops up and you’re literally just completing a form. Okay? And what would we be looking? What what attributes would we be looking forward to? See? Well, at one point were just looking at names because we got names from a general database, but suppose suppose now we’re beyond that. We’ve mined our own data and gone toe linked in to confirm who’s an entrepreneur who’s not, but beyond that now we’re trying to find new entrepreneurs that we don’t know what we do on linked in tow, identify them so again you can fill out the form because they’re gonna have a Job title on 1 of the job titles, i believe, is entrepreneur, but if it isn’t, then you could do president of the company and you’re just picking a size a company because i know they have size of company. They do have industry so you can pick up by industry and i’m not sure if they have job function. They might have job function also. Okay. Andan other possible title. Besides, president might be founder, right? Like you’re found your deshele founder venture near you ventured years our company again. Okay, so linked in very underutilized. And you were on that panel. That was the december twenty third show. So if people want to know more about using linked in which that panel jerry was part of felt is the most underutilized social media. Then listen to the go back and listen to the december twenty third show. Devoted teo devoted to link, then. Okay. Other other resource is besides borden at yusa linked in so again local umbrella organizations like united way here in new york, we have board serve. N y c, which is done by united way. We have the junior league new york city, which trains people to become board members. Andi also mentioned palindrome advisors, right? Palindrome otto. You know, i mentioned otto because that’s altum pantene organization, which i was president, i was found her off. I was an entrepreneur at, like, fourteen, fourteen, fifteen years old was was founder of otto, where i grew up altum pantene organization, otto, i love palindromes. I also love liberations, but that’s for another show. So how do we approach these people now? We’ve identified who they are using. These resource is how do we get to them? So in the case of linked in, what you might do is have an intermediate person, somebody that you know, who knows them, make that introduction if you don’t know somebody because you’re passionate about the same thing sort of cold emailing them is not something that’s going to offend them, you know, you’re talking to them about something that they particularly care about. That could be poverty that could be animals. It could be whatever that non-profit is about. And you’re saying you care about animals and that’s what? We’re all about can we have a discussion? And email is actually on linked in. A lot of people have their email address unlinked in or you could use a lincoln message, i guess. Yeah. So there’s a couple of different ways you can have somebody make that introduction on. Then if you pay for link clearly that’s preferred if you have a warm, warm reduction warm introduction, right? Always a warm introduction is better than a cult introductions. If you have a list of names, you might run that list by your board, major donors and see if they know any of these potential boardmember yeah, i’m going to say the chances are the staff maybe doing that screening for you there’s ways and linked in that you would be able to know where the overlapping people are in which boardmember knows the person that you want to contact. Okay. All right. How do you do that? Quickly? How do you do that? Quickly? We just have a couple of minutes, but leave the detail hanging. How would you find those overlaps? So oh, god, you’re really putting me on the spot. And i have to think this through. You know, i can’t come up, yeah, facebook page. All right, so we’ll put it on the facebook jerry’s going to post on our facebook page, which is facebook dot com, of course, and then the name of the show how to make thes overlap findings on linked in. Okay, so now you’ve approached the person you start the you start the conversation? Absolutely, and part of the conversation might be an in person meeting and it’s really get to know you meeting, and that first thing is again to confirm passion alignment. So the most important thing is that they care about the mission of your organisation, and then we have to start to convey those expectations that you mentioned earlier and the next thing that we would talk about it’s really the time commitment buy-in and then after that, i would talk about what the duties are, so if they’ve never been on, if the entrepreneur has never been on the board, what fiduciary legal ethical responsibilities does the person have? What they may not realize is it’s the board’s responsibility toe hyre and evaluate the ceo, edie of the non-profit it’s the board’s responsibility to review and approve the budget in many non-profits cases. It’s, not the board’s job to do the work of the organization. I’m gonna leave with our last poll question, which was, if you do have entrepreneurs on your board, how are they working out for you? One hundred percent said they are above average board members. Validation of everything jerry strangle is telling us you should be on should be searching for entrepreneurs. Jerry is the founder of venture near offering social enterprises non-profits in small business media, small businesses, advice from professional advisors and piers with real world experience venture near dot com is the domain. Jerry, thanks very much for being in studio guest. Thank you. It was a pleasure. Please stay with me when we returned. Tony’s, take two. Yeah, you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to time for tony’s take two on my block this week, my next-gen charity two thousand eleven interviews part for and the last part, sadly, my show was a social was a media sponsor of the next-gen charity conference last november here in new york city, and i got a dozen excellent, insightful, thoughtful interviews from the speakers there and the last three are linked on my block this week, abby falik is the ceo of global citizen year, and she and i talked about innovation and the leadership to envision it and drive it forward. Eric sacristan wants you to pursue your hero’s journey his journey took him across the country, meeting two hundred of the world’s, most influential and powerful people over a cup of coffee. Andi learned, you know, amazing lessons from these two hundred people on dh made a film about it called the journey it’s, a disney document documentary chronicling him driving across country with a vw. I think it was yellow. I’ve seen the video, i’ve seen the journey, i’m pretty sure he had a yellow vw microbus, which broke down a couple of times, and you watched him struggle for funding. To get the the vw fixed on dh to continue making his journey across country. And you also see him in phone booths calling some of the most influential people in the country, inviting them to a cup of coffee because that’s all he could afford to take them out too. And jacob are men in is a director at the x prize foundation, and he explains how the x prize motivates people and he wants you to make space to dream. So links to these interviews and the first nine of the twelve are on my block at tony martignetti dot com note the new earl for the blogged tony martignetti dot com that’s tony’s take two for friday, february third, the fifth show of two thousand twelve right now, it’s starting the plan giving conversation with laurie greiff from philanthropy day at the association of fund-raising professionals, westchester county chapter and here’s. That pre recorded interview welcome to tony martignetti non-profit radio coverage of national philanthropy day, hosted by the association of fund-raising professionals, westchester county chapter we’re at the edith macy conference centre in briarcliff manor, new york, and with me now is laurie graph. She is president of breakthrough philanthropy and her seminar topic is starting the plant e-giving conversation. Laurie graph welcome. Thank you. Hi, what are non-profits not doing in terms of just starting that conversation? Opening the door that you’d like them like to see them do more of, i think that they’re not making plan giving visible enough is a way to give to their organizations. People know about annual campaigns and major gifts and capital campaigns, and they’re actively marketed. But plan giving is something that people don’t think of initially when they want to make a gift. And i don’t think that non-profits bring it up enough and marketed enough. And what about the small non-profit can can the small shop be involved in plant e-giving absolutely, absolutely any non-profit that is funded by individuals and has been around for a while and has a long term mission should be doing plan giving, okay and around for a while. How long roughly should you live long enough to feel that your donors are totally committed to you? It’s very hard to say. Sometimes it could be just five years. Sometimes it might be ten years. It could even be three. Years, but if you have people who are totally committed to supporting the organization, then you should be talking to them about this kind of giving, okay on dh how do we know that they’re committed? How do we judge that? That commitment, because you’ve been talking to them all along, it’s it’s not even so much through their gifts, says through their actions, for example, you might think that someone who’s given to you for ten years is your best giver and maybe that’s the the case, but somebody who’s been volunteering consistently without even making significant gives at any point may also be a very, very good prospects. So it’s a question of knowing who you’re talking to it’s all about relationships, ok? And how about age? Is that that’s an important factor before we tryingto want to get out who we’re going to start the conversation with and then out everybody candidate at some point for playing e-giving but it depends. I think that you can talk to anyone at any point, because i have no qualms about saying to someone whose family has been committed to the organization say, a very young person who’s just gotten married just had a baby, you know you’re going to be doing a will. You might want to think about other things besides just your wife and children start building your estate now maybe you’d like to consider including us for a small piece right now and let them say yes or no, but least the thought is in their head and you have that much longer to ask them also. And for an older person while you you want to be sure that it’s not such an old age that they finished with their estate planning and they’re not going to change their will or make any changes. So it really is it’s up to the individual’s relationship, ok, eso, in terms of your seminar topic, you know, starting the plane giving conversation, who should be having the conversation? We’re not it’s, not just fundraisers, right? Not just professional fundraisers, but maybe boards or directors. Who do you like to see having these conversations? It’s fund-raising so whoever you use with your fund-raising that’s who you should be using with your plan giving, you’re already in the conversation and neither the donor is is comfortable with you or or with the exec, director or boardmember whatever their relationship connection is that’s the person you might wantto have involved with? Withy asked. On the other hand, i’ve asked many people justice, the fundraiser, but i’ve had a long term relationship with them, and they tell you the most extraordinary things, once you start that kind of conversation you just never know what’s going to come out it’s very personal. So you may be the best person in something you size up, just like any other major gift. And, you know, i may be i probably should have asked you this early on, but how do you define planned giving? What? What? What’s the scope that we’re talking about just so that listeners know what types of giving types of gifts we’re talking about? You know, it’s really not so much what i define us plan giving because the whole industry sees it in a different way in different, you know, larger organizations see it differently from smaller ones, anything that’s more complicated than writing a check, any gift from the ninety five percent of the assets that are not cash that people have, i think that that somehow touches on a plan gift? It could even be something current. I mean, people giving money from from their iras is considered a planned gift now, if you’re over seventy and a half but to me, it’s a major gift, it’s an outright cash gift so depends in terms of getting to starting that that plan giving conversation if we have volunteers who are regularly talking about fund-raising so, as you said, we want to engage them in opening the plan, giving conversation to what degree to do, volunteers need to be trained about details and technical sides of planned e-giving you don’t need the details, you need to know that the kind of gifts that come out of donors for plan gifts are generally the biggest gift they’ll make. They are commitments to legacy and making a change or an ongoing presence in the organization and that’s really all that you need to know if your volunteer talking to somebody once you get the reality of where they are with the organization, then then somebody with more experience may want to talk to them a professional. Okay, but but your seminar is about opening that door just getting the conversation started. Yes, but i was talking to a room full of professional fundraisers and amazingly, a lot of them didn’t have plan giving was just drives me nuts because it’s a huge, huge gift for anybody who does it it’s the biggest gift they’ll probably ever make, and they’re doing it to have an impact, a basic impact on the organization in the world. So, you know, it’s an important gift and it’s just beyond me, while people why people aren’t you know what it is, it’s not beyond me, actually, because people are pressed for time and this requires a tremendous amount of cultivation and getting involved and really working with donors on a long term basis. So going back to the volunteers, how do you train them? Tio, just start this conversation. What? What what words did they use? How do you teach people that gave some examples? For instance, supposing you have somebody with your organisation who doesn’t even give you a lot of money, but the volunteer to be at every every event, and then they volunteered to help out and and they’ve been doing it for years and years. What’s wrong with sang gi george, you’ve been helping us forever. You’re like part of this place already. Is there any reason you know why you don’t give money and you might say, well, you know, it’s, it’s, it’s, the action that really brings me into this, and then you say, well, no, there may be a time when you want to think about putting us in your will. So even if somebody has put off a little bit by the fact that they haven’t really been donors and now the fundraiser is asking them for a gift, there are soft ways of approaching people, anybody you could say, joan, you’ve been giving to us for years and years, and you’ve made such a different for whatever in our organization. Have you thought about putting us in your will? We’re part of your legacy, you know, something like that. The point is that you already know the people you’re talking to strangers are not going to be comfortable in this conversation, okay? So that’s the first thing that needs to be someone you’re really in the conversation? Yeah, but even if even if it is someone you know, that oh, you mean the the organization knows them. Or the person who’s doing the asking knows them or both. Well, okay, okay, but even if it is someone who has a relationship with the person, i think we’re there are still a reluctance to teo talk about someone’s a state plan. I mean, it involves death and it’s so personal and deeply private i couldn’t possibly bring myself to have this coming. I don’t mean me, but i’m the hypothetical volunteer. How can i? Yeah, i mean, how do i overcome my fear of just of raising this subject, even with somebody who i know well, you khun, speak from your heart because you’re asking for a heart felt gift. This is truly not just writing a check. It’s making a statement. So since you already know this person, the question you ask is, will you lead not? Will you leave us money when your dad but do you wanna have a continuing presence with us? Is it important for you to make an impact for the future? Do you have a vision of what you’d like this place to really look like at some point and that’s the door opener to asking for a future gift to making a real commitment to the organization, not about the person’s life ending, but about the continuation of what they think is a horton. So this is not a conversation about death? Hell, no. Okay, you can swear on tony martignetti no problem. It’s ok? We have jargon jail, but i don’t think that i think everybody knows what that means. I think that everybody knows that that that’s not a judge in jail offense, everybody knows what that means, okay? But i think that is what a lot of people’s reluctance is built around there, and they’re going to talk about the person’s dying and death, but now it’s about their legacy to the non-profit they love, right? Absolutely. And i mean, they’re no different than anybody else. The person you’re talking to wasn’t the only one who’s going to die. Everybody is so that shouldn’t be the issue the issue should be. How do you want to be remembered? And you don’t even have to say it that way. It’s it’s what you want people to see that you’ve done in the future? What would you like your name to be on? Or what would you like your legacy to be for everyone, you know, and i appreciate going know that level of detail. May we really what what words do you do we use? Do you recommend? Because that is helpful to people who have this reluctance? I’m with laurie graph she’s, the president of breakthrough philanthropy, and we’re talking about her seminar topic at national philanthropy day in westchester county, starting the plan giving conversation. So what other advice do you have for people who are i want to be starting this conversation, but are are either and technically challenged or just for some kind of, you know, have a reluctance? Well, it has to be someone who’s been fund-raising for a while, i don’t think even even a more senior person who’s in an administrative job can do it. You have to be usedto asking people for money or for assistance in some way, and you need to have the relationships. But the the best thing i can say and this is going to sound funny is practice. I mean, i’ve practiced in front of a computer camera where i’m looking at me soliciting me for a plan gift, and and everyone knows that when you first start doing something, even if you know how to do it, you’re awkward, and then you’re less awkward, and then then you’re doing it, and you’re good at it. So it’s, like asking for money for anything, how about practicing with with someone else in the office, a sort of a role play that’s. Good if you can keep from giggling. Okay, well, you khun, giggle and swear with long, you don’t do that in the actual leader. You want to get so fluent in this that it’s just coming out of your mouth, as you’re saying, and it’s natural and you’re comfortable, okay, and then, eh? So we’re talking about. We’ve been talking about asking the question, talking alternative radio, twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership, customer service sales or maybe better writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stopped by one of our public classes or get your human resource is in touch with us. Website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective, be happier and make more money. Improving communications, that’s. The answer. Talking. Now, let’s spend little time dealing with the response suppose the responses i’ve never thought of it and, you know, i’m just not i don’t think it’s right for me? I don’t think it’s right for me, okay, i could get that, and certainly if you have a specific objection to two, including a charity, when you’ve been so generous your whole life, i would want to know what that is just because i like you and i’ve known you for years, and i’m curious, and we’re not asking you to just disown your family or take anything away from anything that’s already important, we want to be part of what’s important. So, you know, is there some way i can help you with this, or is there a personal bias? I mean, you just have to pursue what that isthe and in asking those important follow-up questions, i think you’re going to find out a lot about the person’s objection, and maybe that will help you overcome it. The difference is, tony, that when you ask somebody for a plan gift you’re asking for ah future commitment so it’s not like saying to someone we want you to leave. Us one hundred thousand dollars from your will, or a million dollars from your will. I’m sure there were people who were very good at asking that way, but i’ll restart with you’ve been so committed to our program, you’ve been doing this and this and this for so many years, and i know you especially love x what’s your vision for that for the future. Is there some way you would want to have an impact on that and that’s more of a way to go, then? Just it’s really listening to what the donor says? Very donor-centric yeah, well and listen, right. So asking good questions and follow-up teo to someone who objects and then listening carefully. You’re, as you said, teaches you a lot, right, i think, and just doing it, doing it and doing it makes you better and better. Okay, what other advice did you did you have to share with with your seminar today? Well, to bite the bullet and do it because this is the first practice for, well, that’s part of doing it is getting it down and getting it right and feeling comfortable and at some point making it the rial. Thing don’t just keep practising and practising billions and billions of dollars come into non-profits every year, just from bequests, somewhere between seven and nine percent of all e-giving going back decades, so if you’re not willing to tap into that resource, what possible excuse could you have we’ve been talking about, including the organization in a will can we open the conversation about some other type of plan to gift? Absolutely absolutely would you have to do is listen to the donor, because if the donor has other needs that our priority or better fit what they can do for your organization, it’s worth discussing thie easiest is a request and about eighty percent of all plan gifts or bequests, but there are certainly other ways that might help the donor make the gift. Okay? And so then how do we pursue those other types of gift that might be a little more sophisticated? Not grossly, you know, terribly non-technical but might be a little more sophisticated. How do we shepherd are our conversation? Teo, teo, continue it, but when we don’t really know what might be the right avenue, just that we have a donor was interested and there might be some other playing gift method that’s, that’s appropriate. Where do we go in while we’re in our conversation? Well, you have to explore the donor’s going to tell you things when you’re in this kind of conversation that you might never hear from them otherwise. So if somebody is more concerned about taking care of their son with a disability or if they’re worried about education for their kids and giving the money away at some point before the kids were out of school, thes air all things that could be dealt with through trusts or other instruments and listening to what concerns the donor helps and and and what calls to the donor also is what helps you decide. You know what? I may have something that will actually help you do better than you thought, but i want to check my numbers so i’m goingto call you tonight or something like that in this way, it gives you a chance to talk to more sophisticated people as faras the techniques go, and if you know the techniques yourself, you couldn’t throw it out and see what they say there was something i was really kind. Of burning to ask you and now i forgot it was it was directly related to something you just said, well, maybe you’ll come to me, so i just have to ask you generally then what? What other advice did you share in your talk today? That was it that was it really well, it was pretty much not to just sit back and assume that everything you’re doing is going to keep you in the loop, because plan giving is the future of technically and also virtually the future of all non-profits they have to be doing it in some way. And mom, my pitch was to just do it. If you’re raising money from people and not institutions, get on the phone, make appointments and do it, and not be fearful of the rejection of the objections of your fundraiser. So these things happen. I actually gave a simple hand out it’s, a list that set on the top low hanging fruit make your list. Who were you going to call when you get back to the office tomorrow? Who’s the first person you’re going to mention this to how are you going to get this started? And your organization may be you have to talk to your boss or the chairman of the borders somebody and sell it to them, give them the case for plan giving because you need it. I remember what i was going to ask you now. You said that, uh, a lot of times you’ll hear things that people will never share in any other, any other conversation, obviously, without attributing it. What? What are what are a couple things that you’ve heard that you think our personal that you wouldn’t have been able to find out if you hadn’t? If you hadn’t opened the plant e-giving conversation? Well, something’s a really personal, like, you know, where we’re very worried about a son that you’ve never met who’s been having some issues, and we want to be sure we have a trust set up for him and that also, by the way, is an opening for a charitable gift as well. Or you might hear, you’re not going to believe this. I just want latto i did actually do that from somebody in massachusetts, and so there are various different things somebody could sadio it’s not public yet, but george and i are getting divorced things come up that you would never know and you never really have to know unless you’re getting into family issues and then people tell you things and you become their best friend so all these reasons it’s it’s worth doing just get out. Oh, it’s great for dahna relations. It just makes your donors feel very attached to you. Lori graph is the president of breakthrough philanthropy and we’ve been talking about opening are starting the plan giving conversation. Laurie graph thank you very much for being a guest. Thank you, tony it’s. Been a pleasure. This is tony martignetti non-profit radio coverage of national philanthropy day hosted by the association of not of fund-raising professionals. Westchester county chapter. That was my interview with lori greiff. And i’m very grateful to her, by the way, at the conference, i was mispronouncing her name it’s greiff, my thanks to her. And to the organizers of westchester county a f p and also to jerry strangle my first guest today next week. Psychic medium betsy cohen. Yes, a psychic medium is going to take your calls and tweets to help your office overcome challenges and learn more about itself, plus two next-gen charity interviews one with marc ecko, the founder of eco enterprises. You may very well be wearing one of his pullovers. You’ve certainly seen them and also craig mark, the founder of craigslist and craigconnects keep up with what’s coming up. Sign up for our insider email alerts on the facebook page. If you like the show, please like the page, you know you can listen. Live our archive to listen archive goto itunes you’ll find us there at non-profit radio dot net on twitter you can follow me, you can follow the show’s hashtag, which is non-profit radio the show is sponsored by g grace and company. Are you worried about the rising cost of rent for your organization? Do you need a plan for real estate that you’re non-profit owns g grace and company will give you and your board full analysis so you’re real estate decisions are made transparently and thoroughly. George grace has been advising non-profits on their real estate decisions for over twenty five years. Gee greys dot com or eight, eight, eight, seven, four seven double two thirty seven. Our creative producer was claire meyerhoff, our line producer. Today was janice taylor shows social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday, one to two p, m eastern here at talking alternative dot com i didn’t even think that shooting the ending. You’re listening to the talking alternate network. Get in. E-giving cubine xero looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie allison as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to j and j’s. Secrets of style and beauty. 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