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Nonprofit Radio for July 24, 2020: Black Philanthropy Month & Collaborations: MOU To Merger

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Jacqueline Copeland & Valaida Fullwood: Black Philanthropy Month
BPM 2020, in August, examines how all forms of funding can advance the economic justice so essential for racial equity. My guests are BPM founder Jacqueline Copeland and co-architect Valaida Fullwood.

 

 

 

 

 

Gene Takagi: Collaborations: MOU To Merger

Gene Takagi

Gene Takagi is seeing more interest among nonprofits in exploring co-ventures of some sort. We talk through how to start that journey internally and externally, and what form your collaboration might take. He’s our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations Law Group.

 

 

 

 

 

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[00:03:13.34] spk_0:
on Welcome tony-martignetti non profit radio big non profit ideas for the other 95% on your aptly named host. Oh, I’m glad you’re with me. Id. Bear the pain of familial, benign Pem Fergus If you got under my skin with the idea that you missed today’s show Black Philanthropy Month BPM 2020 in August examines how all forms of funding can advance the economic justice so essential to achieve racial equity. My guests are BPM founder Jackie Copeland and co architect Valetta Fulwood. Also, collaborations MoU to merger Jean Takagi is seeing more interest among nonprofits in exploring co ventures of some sort. We talked through how to start that journey internally and externally, and what form your collaboration might take. He’s our legal contributor and principle of neo. The non profit and exempt organizations Law group on Tony’s Take Two planned giving accelerator were sponsored by wegner-C.P.As, guiding you beyond the numbers wegner-C.P.As dot com by Cougar Mountain Software Denali Fund. Is there complete accounting solution made for non profits tony-dot-M.A.-slash-Pursuant Ger Mountain for a free 60 day trial and by turned to communications, PR and content for nonprofits, your story is their mission. Turn hyphen. Two dot ceo. Here is Black Philanthropy Month. It’s my pleasure now to welcome Jackie Copeland and violate a full would to the show. Uh, anthropologist Jackie Copeland is co founder of Pan African Women’s Philanthropy Network, a global association of African descent, and allied women leaders, donors and activists of all backgrounds. Idea Whisperer. Wait, no, there’s more to say about Jackie. Sorry about that. Jackie founded Black Philanthropy Month in 2011. She’s founder and CEO of the Wise Fund, promoting human rights through equitable funding and technology towards a just society and sustainable planet. It’s at the wise fund dot, or GE, and she’s at Jackie Be Copeland Idea Whisperer. Valetta Fulwood has a client base that ranges widely and her interests center on social innovation in philanthropy, education and the arts. She helps people and organisations Dr Bold ideas forward by guiding their projects and by writing their stories. She’s at Valetta dot com v a l a i d. A. And at Valetta F Jackie Vallejo Welcome. Welcome to non profit radio.

[00:03:16.23] spk_1:
Thanks me.

[00:03:19.78] spk_0:
Absolutely pleasure to have you, Jackie. Let’s start with you. You’re the founder of Black Philanthropy Month. What’s it all about?

[00:07:00.44] spk_1:
Well, um is inspired by all of the diverse people I’ve worked with from the U. S. African Americans, but also to black diaspora worldwide for 30 years. And it’s clear that people give and give abundantly, but often do not fully recognize the power and impact of their individual giving and don’t even necessarily see themselves as philanthropists. So it was specifically inspired in 2011 by a very diverse group of black women in Minneapolis. At the time, it had the most ethnically diverse black population in the country, and everyone was giving. There were ancient giving circles that were being replanted and adapted to the U. S. All kinds of social enterprises. And I became like the pro bono adviser, and I knew it would be powerful. Even I knew all these women, but they didn’t know each other. And at the time I was teaching philanthropy at the University of Minnesota, which hosted the formation of this this group Pan African Women’s Philanthropy Network that I started and based on that experience, I thought it would be helpful if there were actual month where we step back. Ah, as a global community and recognize are giving is import and how to do it better, better and more collaboratively so that we can have a greater influence on the social and economic and environmental challenges that face black people wherever they are on the planet. So that was the genesis of it. It was also inspired by the U. N. Had an international decade for people of African descent. Also recognizing that there were these common, this common threat of history in common challenges that require more visibility and social action. It became a decade recognizing, um, people of African descent. And so now the U. N has recognized black philanthropy mom as an important pillar in um, acknowledging a celebrating black culture globally and now third, I think 30 plus different government entities from cities, towns and states have recognized Flat Philanthropy Month, and I think we’ve counted 17 million or so people engaged so far. So it’s becoming a global movement, which is part of what I was hoping for. But Valetta will tell the story of how they she got involved, and there’s another woman who couldn’t make it today who I always want to acknowledge. Tracey Webb, who was a pioneer in her own right. She created the first black philanthropy blogger I’ll call Black Gives Back. And she also is the founder of a prominent giving circle called Bled Black Benefactors. And so that’s kind of the story that was me as founding it. And I, um, for three years was doing it, um, largely alone and with some of the women from Minnesota and inflate a in Tracy.

[00:07:06.43] spk_0:
Okay, a poignant that it’s founded in Minneapolis.

[00:07:10.94] spk_1:
Uh, yeah, for obviously genesis of our whole reasons. Yeah,

[00:07:15.70] spk_0:
Genesis of our old racial conversation. Now, after the murder of George Floyd in Minneapolis.

[00:07:35.28] spk_1:
Well, Minhas Minneapolis is a unique place where the best the greatest social challenges of America and some of our best opportunities are sort of concentrate it. And so, as I look back, is not surprising that this new phase of the global racial justice movement would have come out in Minneapolis

[00:07:45.24] spk_0:
before we turn to Valetta doing Do you know the the impact of the rough dollar amount of black philanthropy in recent in last year? 2018?

[00:08:27.37] spk_1:
Well, there haven’t been studies recently. Eso Most of us are citing data from 2000 and 14 and for about 20 years there’s been research on US black philanthropy, and all of it confirms that African Americans continue to give the highest proportion of their income to philanthropy, and that’s even in recessions and effect. Our philanthropy goes up in a recession.

[00:08:28.64] spk_0:
There are

[00:08:45.64] spk_1:
always communities. Philanthropy goes down in a recession, but for a lot of cultural reasons, and people don’t realize this is like a hardwired part of the culture is how you become grown and recognized as an adult you have causes

[00:08:48.07] spk_0:
does. It doesn’t

[00:08:48.90] spk_1:
start ever amount that you are giving to and supporting with your time, talent and treasure as part of being black.

[00:09:46.64] spk_0:
It’s time for a break wegner-C.P.As paycheck protection program. Loan forgiveness. I got a message from my bank that they have presentations on this, but they’re only for bank clients. That’s fine for me. But what if your lender doesn’t have resource? Is if they just send you a link to their form? Wegner has you covered their latest free wagon are explains the state of P P P loan forgiveness. What’s forgivable? What documentation do you need? How to work with your lender? Go to wegner-C.P.As dot com Click Resource is and recorded events now back to Black Philanthropy Month with Jackie Copeland and violate a full would. Does it start or did? It doesn’t have its roots, its roots in churches.

[00:10:02.24] spk_1:
It has his roots in churches, but in part because the church is such an important social institution in our multi century history in the US But if transcends churches, it is also a voluntary associations is wherever two or more black people are gathered, they figure out something to give

[00:10:21.99] spk_0:
to, however later. Lett’s bring you in. Um, if you wanna talk a little about the black philanthropy months. But then I also want to talk about the summit that kicks it off on on August 1st.

[00:12:44.77] spk_2:
Oh, yes, great. So I was there in 2011 in Minneapolis when Jackie convened the Pan African Women’s Philanthropy Summit and um was really elated when she announced August is Black Philanthropy Month, in part because at that same time, I had just finished on my manuscript for the book, giving back a tribute to generations of African American philanthropists, and the book was gonna be released in October. So this convening in August in Minneapolis was some timely and to be gathered with other black women from across the globe to learn and also to share about. My forthcoming book was, um, really It’s for inspirational and just great timing. So I continue to follow Jackie’s work with black philanthropy months as I rolled out the book and engaged in book talks around the country. And then in 2000 and 2013 I reached out to my friend Tracy Web, which Jackie Jackie mentioned earlier. And Tracy had a huge following with her Blawg like It’s back dot com and also was building a network through my work around the book and thought, Hey, you know, we can really amplify and magnify black philanthropy. It’s the three of US war to join forces and use our respective networks and collective networks. Teoh, you really take Black Follansbee months to another level. So I reached out to Jackie, pitched the idea, uh, which I thought was pretty awesome. But I really hope she might see the same. And she was gracious and oh, saying yes to women that she only knew slightly and, um, when we rolled out, let Philanthropy Month in a new way, particularly leaning on social media engagement and our connections there. It really did take off and go to a whole, another level nationally and globally, which gave us a glimpse into the possibilities. So ever since then, we’ve been working in collaboration.

[00:12:47.90] spk_0:
Was just saying, I’m looking forward. Next year’s your 10th anniversary,

[00:12:50.74] spk_2:
you got

[00:13:19.02] spk_1:
way. I believe it because let’s just say this has been a labor of love and our own pocketbooks, Okay, because, um, this is not, Let’s just say this is amount of money making enterprise, but it is just there so much challenge in our community. And a lot of the media only reports what’s wrong with us. And as a social scientists and activists, I committed myself focusing on what’s right with us. So look over a week, and that’s what philanthropy is. And I forgot to mention you ask, how much for African Americans is at least $12 billion a year? Okay. And some people count the Remittances of African immigrants

[00:13:40.02] spk_0:
right going

[00:14:08.64] spk_1:
because a good portion of those gold to build schools and for healthcare scholarships, and so that’s $11 billion. Just so we’re talking about just the us $23 billion nobody has a true global number. That would be a great research project. I’m working on a proposal for it. I hope somebody funds it because you really do need to know globally, how much by country and then on aggregate global level is black black giving

[00:14:14.74] spk_0:
later. How about the summit that kicks off Philanthropy Month, August 1st black giving and beyond Virtual summit? Tell us,

[00:14:23.48] spk_2:
Yeah, we’re thrilled about it. It was Jackie’s brainchild that she shared with me and Tracy, I think, late last year, and we’ve been building on it again. It was before the pandemic before the outcries against racial injustice, but it seems right on time. So the idea is to host a global virtual convening on a high tech event platform that invites participation from all across the world. And we have, ah, really stellar lineup of speakers and Panelists, and discussions will focus on how we can aggregate funding and resource is in capital to help in the recovery and rebuilding of black communities. In the wake of these twin pandemics. As Jackie often says, any black racism and Corona virus

[00:15:21.78] spk_0:
info info on all this is that black philanthropy month dot com, right?

[00:17:06.79] spk_1:
Yes. Please. Thank you. We want to commercial. We want people to people to go to black philanthropy month dot com Learn about this summit and register and under build on what violator was saying We’re trying very. We missed being able to come together in person. I mean, I think that is one of the most difficult aspects of this whole Corona virus period. So we’re trying our best to simulate a, um a real life in person conference environment with this platform there. Four days August 1st is to kick off with Soledad O Brien Bakari Sellers, Benjamin jealous and a activist on racism and technology named Joy Belluomini. Um and then all his fourth and fifth are in Africa. We have the Kim Daymo Trumbo as a keynote speaker, along with a very prominent philanthropist named I Show Mohammed or you’re both day. Ah, and then we are having on August 29th a women’s rally and that will be headlined by some of the top women leaders of philanthropy. Like most communities, black women do a lot of the heavy lifting for giving funding, care giving, and let’s just say we’re under some really special stresses in this Corona virus period and with this severe economic downturn has got 20% at least 20% black unemployment, 40% of our small businesses, clothes closing and 1/3 of all Corona viruses. The virus deaths in the US are black on a lot of that

[00:17:10.90] spk_0:
is proportionate again.

[00:17:32.21] spk_1:
Yeah, a lot of that care giving and community giving falls on us. So we’re trying to also revive our ideas in our spirits through this entire summit. Siris for four events Let’s let’s talk

[00:18:03.91] spk_0:
some about some of the racial inequities around around broader philanthropy. I know black flan. Three month is devoted toe elevating black philanthropists and funders and investors. But I want to go a little broader and talk about some of those inequities in philanthropy generally. And, of course, you know, tie it to the the conversation that we’re all having about systemic, institutionalized racism. What’s the, well, the later listed contento? Later for Okay, please.

[00:18:52.34] spk_2:
Yes, The data says that roughly 2% of ah foundation funding from the country’s largest funders go directly to black led organizations and black communities, which is, you know, really shocking figure when I first learned of that. And so that is evidence of the chronic underfunding and also some of the racial bias that exists. The conscious and unconscious bias that exists in the philanthropic realm and black philanthropy Months and discussions at the summit are all centered around, uh, making things right and more equitable, and just in the philanthropic and just general funding round. So,

[00:18:53.18] spk_0:
Jackie, what’s the what’s the role then of black philanthropists and and funders, et cetera, In bringing about that change,

[00:20:58.39] spk_1:
right? Well, I want to note that the reason the summit is called black giving and beyond is we realize that there are Eddies and equities that we have to talk about our own philanthropy, our own giving his black people. But we also have to talk about the responsibility of institutional philanthropy to our community and address some of these longstanding disparities are delivering. In 19 eighties, when we were when I first started, we grabbing the same conversations. It is like deja vu all over again, cause it hasn’t gotten that much better. And so, um, philanthropy is a key piece of it, but with the figures, I just shared with you around Really, the decimation of black communities in this cove it era is going to take more than fully. And the truth is, when we look at social investment and venture funding, we get about 1% of those funds as well. So there is just there’s a problem with private sector funding toe black communities, whether we’re looking at philanthropy or business funding, and our nonprofits and our businesses have to be strong to rebuild what we’ve lost. Win had it much anyway, and we’ve lost so much just in the recession has just gotten started that this summit is inviting philanthropists. Community and institutional toe have this question discussion about equity, but also VC funders and social investors. And so, in fact, every session we have tried to have health care expert who can talk about the impact of Corona virus, but also institutional or community philanthropy and activist as well as a V, C or social investment funder. And so our model, our hashtag we have a couple of them. We call ourselves the Fund Black Summit. That’s our nickname and black funding matters. And in that statement is not just philanthropy. Of course, that’s that’s what’s driving us. It’s part of our culture. But our for Ray into the social justice movement, our current racial equity movement is to say, Look, there’s a serious problem with funding overall, what are we going to do about it?

[00:21:30.43] spk_0:
And so you need to be talking and not just you. We all need to be talking beyond the black philanthropy and funding and investing community. I mean, you do

[00:21:35.55] spk_1:
you want me? Oh,

[00:21:54.64] spk_0:
you won’t be talking more much more broadly because every $3 billion is sizable, although, you know, roughly half of that is leaving the U. S. We have is valuable, which has its as its place. But but roughly only half is staying here. And in the big scheme of of giving, you know, that’s a that’s a small amount. So

[00:22:58.79] spk_1:
in the big scheme of get funding, we’re talking trillions when you air in. I’m venture funding and you add in social investment. And so we really are talking about how do black folks get fair Access to the capital doesn’t necessary to sustain any people or community. And so it’s an economic justice summit as well, and we hope that the practical outcome and belated alluded to this is the’s on just fund black new black funding principles that include philanthropy but moved beyond it to ask the hard questions of veces Why do you have why is it OK to funding young man who dropped out of college and had a good idea but has no track record? Give him millions and millions of dollars and dope hold him accountable for it. But then you can have Ivy League educated black business leaders who have created a profit proven themselves, and they have to jump through all kinds of hoops because of this hoops on

[00:23:06.14] spk_2:
fire at that.

[00:23:48.44] spk_1:
Now this implicit bias you have around how women can’t do certain kind of business or how you know black people aren’t good with numbers, even though people aren’t doing that on purpose. That that’s what implant implicit bias is sure, Um, and it really has an impact in our communities. Folks in Minneapolis, we’re saying we don’t own anything. We can’t own it. We can’t own our businesses. We can’t on the house because of the price of living. When you have a whole group of people who feel like they have no stake in the future of the community and the country cause they can’t get fairness is back for democracies. That’s what we’re partly up to. Yeah, later you have Valetta Door has something to add to that

[00:24:36.91] spk_0:
I was gonna go. I was going to say bad. It’s devastating way We were nowhere near realising our full potential as a country where, what 1/4 of the population is It has just been victim to institutionalized structures, processes racism times Well, 400 years if you want. But certainly I’m thinking even just of more modern times. But, you know, of course, the tragedy goes back. 401 years were nowhere nowhere near reaching our potential as a country. When when that kind of that kind of proportion of the population is not ableto not able to achieve what the other 75% can. Yeah.

[00:25:46.04] spk_1:
Yeah, And I think that George Floyd video as tragic as it is and I still haven’t seen it because I don’t have the emotional I can’t really say I will not see it because I know it. I live in I can’t see it and continue to focus um but I’m glad the world saw it. And it was a very, very brave young woman. Darnell afraid her in Minneapolis recorded it because I think it was a wake up call for the country on the planet. Look, something is seriously wrong. We can’t just keep our heads in the sand and say that, you know, we’re often told. Well, you got a chip on your shoulder. That was the old days. The civil rights movement has come. You have overcome. But that could have been that could have been President Obama. I hate to say it. It could have been any black man or woman with the U. S. Who was subject to that kind of treatment that our education levels are. Achievement are meritocracy does not protect us or give us equal. It’s all off my soapbox. But you asked.

[00:25:48.77] spk_0:
All right, put Europe. Now I put you up there. I want to hear it. Yeah,

[00:27:26.64] spk_2:
Particular points I wanted to add about the summit specifically is one point we always like to make. While liberation is not free, the summit is so it is open to the public and free to register. I’d also like to emphasize the global aspects of it. As Jackie mentioned, It’s a summit series that kicks off, kicks off on August 1st and continues on the 4th 5th and 29th. And I think, um, you referenced 16 19 and the 400 now 104 101 years of documented black life in America. And the fact that this summit is inviting a global conversation I think is significant, particularly at at a time when black people all over the world are recognizing. Or, uh, I guess that we know. But their headlines and media stories from China to Europe to, you know, here in the States and Brazil about anti black racism and the disparities in health and economics that exists. And so we all recognize our connections wherever we are. And there’s also the fact that, um, kind of the the year of the return that 2019 marked for many of us. Many, like people and families, return to Africa to connect to their roots. Um, ancestry dot com and other DNA testing companies have made popular people finding their roots and tracing it back to Africa and being curious and interested in reconnecting with communities there. So the fact that this year’s BPM has ah, very specific global focus and invitation is a significant variety ways. And so we’re excited about that.

[00:29:34.11] spk_1:
Yeah, I will say that the black I asked for was always involved in part because of those Minneapolis roots there were when Minneapolis had, at the time, the largest populations of Liberians and Somalis and Kenyans in the U. S. And they were. It’s still our cause. That coalition is still alive and, well, part of this coalition of women. Um, that put on the first summit. Okay, but now actually having an Africa base, especially for like, for me as an African nous anthropologists focusing on Africa and a diaspora it’s sort of our track into the global economy as well. Global economy. Israel You can’t just focus on your backyard. We all have to figure out how to collaborate across borders is just and do business. And so it is really, um, an act of also, um, not just solidarity for practical economic empowerment. We’re asking the question. How could we support each other’s issues? No matter where you go, black women tend to have the highest rates of maternal mortality in their communities. And that’s triple in Africa that strictly Europe. That’s true in the U. S. S. So there are these global questions about our future, and we can Onley come up with the answers is if we’re collaborating across the lines of national origin, ethnicity, religion, and we define ourselves in many ways, just like Asian or Jewish people. There’s a lot of diversity within. Diversity is beautiful to bring it all together in this summit experience.

[00:30:13.70] spk_0:
Are we gonna leave it there then? All right, that’s beautiful. Wrap up Black Philanthropy Month Black Philanthropy month dot com kicks off August 1st we all well, we all are wanted to participate. We all are sought after so black philanthropy dot com We didn’t say it, but I’ll just shout out quick. The theme for this year’s Black Flam three month is Foresight 2020 which is cool. That’s very good. Thank you very much. Jackie. Jackie Copeland. You’ll find her at the Wise Fund dot or GE and at Jackie, Be Copeland and later Fulwood Valetta dot com. And at Valetta F Jackie Valetta. Thank you very much.

[00:30:21.39] spk_1:
You can tony and later

[00:32:36.04] spk_0:
we need to take a break. Cougar Mountain Software. Their accounting product Denali, is built for non profits from the ground up. So you get an application that supports the way you work that has the features you need and the exemplary support that understands you. They have a free 60 day trial on the listener landing page at tony-dot-M.A.-slash-Pursuant non. Now it’s time for Tony’s Take two. I’m very proud to announce the launch of planned giving accelerator. This is a yearlong membership community where I am going to teach you everything I know about how to start and build your planned giving program. Just like this show. It’s designed for small and mid sized nonprofits. I’m gonna produce an exclusive podcast for members. Exclusive. Webinars. We’ll have asked me anything Sessions on Zoom in small groups. There’s gonna be a Facebook community that’s private. Just for members will have all kinds of resource is checklists, templates, everything you need, and I’ll share everything I know on how to start your planned giving program. It’s planned giving accelerator go to planned giving accelerator dot com. You’ll find all the info there. That’s where you sign up to join the membership. Our yearlong membership community. I hope you’ll join me if you don’t have a plan to giving program. This is the time to get started. You’ll pay a lot less for a full year. Then you’d pay to work with me directly in just a month. Everything you need is that planned giving accelerator dot com that is Tony’s Take two Now. Time for collaborations. Mou to merger It’s my pleasure to welcome back Jean Takagi. It

[00:32:38.49] spk_1:
always is. You know

[00:33:00.14] spk_0:
him. He’s our legal contributor and managing attorney of Neo, the non profit and Exempt Organizations Law group in San Francisco. He edits the wildly popular non profit law blogged dot com, and is the American Bar Association’s 2016 outstanding non profit lawyer. He’s a part time lecturer at Columbia University. The firm is that neo law group dot com, and he’s at G Attack. Welcome back to the show, Gene. Always a pleasure to see you.

[00:33:07.84] spk_3:
Thanks so much. Great to see G tony

[00:33:10.02] spk_0:
doing okay out in California. So

[00:33:11.80] spk_3:
I am thinking Okay. Um how about how about you?

[00:33:15.04] spk_0:
Yes. The beach on the ocean are still across the street from me, so I mean,

[00:33:19.09] spk_3:
that’s fantastic. Very angry.

[00:33:26.34] spk_0:
I wake up every day with a notion across the street. And how bad can it be? Thank you. Yeah, I’m doing fine too. Thanks.

[00:33:29.64] spk_1:
So we’re talking

[00:33:58.99] spk_0:
about, um, you know, joining forces on and there’s Ah, there’s a broad spectrum of possibilities that this can take on, but without getting too technical on before we get to some of the summit of possibilities, you’re seeing an uptick in your practice and research is showing their stats. They’re showing their arm or not profits considering or exploring some kind of collaboration. You know what’s going on? What are you seeing?

[00:35:42.54] spk_3:
Yeah, and, um, I appreciate kind of being able to tell you that I’m doing well, but I know that there are a lot of people out there that are going through some pretty tough times right now, and there are a lot of organizations that are going through some very tough times, and that’s definitely not restricted the for profit sector. It’s hitting the nonprofit sector very hard right now as well. On top of that, the demand for many non profit service’s are higher than ever, as a lot of people are struggling through these times, so, yeah, non profits are getting hit hard on the revenue side. They’re getting hit hard because of the man, for their service is on their limited ability to deliver them with all of our shelter and place orders. So, through all of that, um, you know, there have been some conjecture that that many, many nonprofits are not going to survive. Over the next year on, we’ll see the loss of many nonprofits. And there’s this desire that many of these nonprofits air serving communities that are not getting the attention that they might from larger, stronger, financially organizations it might go under the radar and looking to see how their programs and what they’re trying to do is going to fit in. And in this time, where we’re also seeing this huge movement towards greater equity, racial equity, social justice, picking up these small nonprofits and their programs, and saving them so that the beneficiaries who are most impacted by the pandemic and all of the associate ID bad things that happened around it has become important. So nonprofits were struggling looking to save programs may be looking for some sort of collaborative partner to help them through and some of the bigger funders and bigger organizations are saying yes, we want to do more of these severely impacted communities that we’re not reaching as much as you know, some of these smaller organizations are. We want to collaborate with them and keep those service is alive.

[00:36:28.23] spk_0:
So if if we feel like we’re in that boat, uh, I mean, I guess it could be either were way. You feel particularly, um, strong in our community, or we feel like we’re at risk and vulnerable in our community. Um, where would we start this? Where would we start the possible collaboration conversation? We said we start internally. I’m sure what? What we need to be talking about among our C suite and are board.

[00:37:59.43] spk_3:
Yeah, it’s a great question. And hopefully there’s a sense or ready with some organizations that you do know your allies in the space. They may not exactly overlap with you. Probably they shouldn’t, you know, for reasons of competition. But you generally know who your allies are, and I’m marrying you. Want to call collaboration? If you want toe equated to a marriage in some form, you don’t want to marry a total stranger. There’s, um, a huge risk to that. But if you do know some organizations out there that are allied with you, um um, or if you go to your community foundations if you kind of know about them but don’t really haven’t inside sort of a deeper relationship with with some of their key stakeholders and board members and C suite officers getting introductions from community foundations from large funders who being be funding multiple organizations in the same area. That’s kind of how how I would start to get started. Teoh first have the executives start to just talk about it in general, hopefully from a position not like a urgent panic, Um, but from a position of well, let’s see how we can best serve our communities that we’re both trying to do well it and do it in the best way possible.

[00:38:53.57] spk_0:
I read an article that you suggested, written in response to ah question that was submitted by a museum that was on the stronger side in the community and wanted to open conversations but didn’t want to appear predatory. And as I said, you know, there are there are a lot of ways to work together short of merger. There are different, just sort of service agreements and mutual understandings could be a contract or that’s legally enforceable or not. But there are a lot of different ways to work together. So at this early stage, you’re just asking or inviting. No, we all know that we’re struggling. Would you be open to, ah, a conversation about how we might work together, how we might collaborate to serve the community in this, you know, increased time of need.

[00:39:17.03] spk_3:
I think that’s exactly right, tony. And the greater emphasis that you could put on your common missions and forget about, at least in the initial discussions, forget about, like, power dynamics and all of that. But just go in two people talking about their organizations and what they’re trying to do to strengthen their communities and say, What are we trying to do? Where are risks to those communities? How is our missions are common mission at risk? And what can we do? The best address that as we’re facing these unprecedented forces right now, um that are really hurting on the communities were trying to serve and could eventually you’re gonna enter into the discussion that it could, you know, possibly, uh, cause a cut in service is or possibly three eventual shutdown of a program or a worst case, the dissolution of an organization. And I wouldn’t lead with that. But that’s something that that both parties want to be transparent about as they continue their discussions.

[00:40:58.51] spk_0:
Right, Right. But initially, you’re just exploring. That’s right. We’re not talking about shutting down here program or us shutting down hours. We’re sharing about where we’re struggling and where we’re succeeding. Know some organizations are doing well in fundraising in the midst of this triple crisis dream, healthcare, racial equity and and recession and others are not. So you’re just that the exploration stage, I guess, is what I’m is what I’m saying and then going beyond that is that when you would start to draw your board in? You know, I’ve had a couple of conversations with the CEO over at whatever agency we’ve been exploring some some ways that we might be able to help each other. You know, is that the stage you would start to bring this conversation to your board?

[00:41:27.81] spk_3:
Yeah, it depends upon or soon, yeah, it depends upon the board that you have. So it might be bringing in the board chair if that person is particularly strong, um, in their leadership on maybe is well connected if you have some board members who are who can take that role without necessarily bringing the full board in,

[00:41:35.88] spk_0:
right. Oh, I’m sorry. I just meant when I said bring the board and I meant make him privy to your conversations. Yeah, bring them to meetings with the other agency.

[00:42:35.97] spk_3:
Yeah, even even in the conversations before you bring it out to the full board. Because sometimes confidentiality is hard, especially with larger boards. You may want to keep it to a smaller group until you feel like you’ve got something serious. Um, so sometime I was blowing confidentiality because you shirt with too many people off the coffee meeting, Yeah, can kill the whole deal. So just to be careful about, then it depends upon your board. If you have a board of three people, you’re probably best to shirt with the whole three board members right away and make sure that they’re going to keep it confidential. If you have a board of 25 people, maybe not sure with them your first conversation, but take it to the board chair executive committee level. I feel like if there’s something there, then bring it to the board. It’s The board will come in early. But after maybe a couple conversations

[00:43:52.25] spk_0:
time for our last break turn to communications relationships, the world runs on them. We know this turn to is led by former journalists so that you get help building relationships with journalists. Those relationships will help when you need to be heard, so that people you know so that people know you’re a thought leader in your field and they specialize in working with nonprofits. They’re at turn hyphen two dot ceo. We’ve got, but loads more time for collaborations. MoU to merger You have an excellent post at non profit law block dot com that lists a lot of different possible alliances from the least least legally in encumbering, I guess, which is the MOU, or memo of Understanding through merger, which is a total sacrifice of independence on the part of one non profit in favor of another. Um, so there’s a there’s a broad spectrum of possibilities, and at this exploratory stage, we’re not No, we don’t have anything particular in mind. We’re just trying to find out how we might be able help each other.

[00:44:02.89] spk_3:
I think that’s right, tony in and for people to just make it a black and white decision of like, whether we merger, we don’t merge. That’s you know that’s just too serious, that that’s like proposing marriage on your first date,

[00:44:35.89] spk_0:
right? Right. That’s a mistake, and it’ll scare somebody away. It might scare both parties merger, and neither one of us are ready for that. But there’s a lot of possibility. So, um, I let’s see, How can we find this article at non profit law block dot com, the one that lays out all the different methods of aligning?

[00:44:38.74] spk_3:
I I think, non profit collaborations, structural options. And so if you go onto the non profit la blogged dot com, there’s a search far. If you hit non profit collaborations, you’ll find it.

[00:45:08.19] spk_0:
Okay. Excellent. Thank you. Okay, I’m now. Okay. So now let’s say we have furthered our conversations and we see some possibility, but we don’t know what structure to take. How do we how to read procedure? Help us out?

[00:48:05.87] spk_3:
So e think you’re really aiming to see exactly what you want to do, what each party wants to do and where your meeting in common. So if there’s this idea that we want to work together, but we don’t know each other very well, Um, let’s see what we can do. That might be kind of the non binding MOU, the sort of the least amount of commitment made by either organization on that spectrum of collaborations. Um, so you know, we don’t know each other yet. Let’s get to know each other a little bit better. Let’s see if we work to work on this project together. You do this, I’ll do this on and it be their side fails to do it in the way the other side wants. Nobody gets in trouble. I mean, that’s just your your own thing. If you feel like there’s something more to it and it’s more urgent, it’s like, you know, we’re about to, you know, get to the point where we seriously might have to curtail. Our service is to this group of people. Um, and we know you’re also serving them, but in a slightly different way. Is there something we can do to help strengthen our ability to continue our service of of this group of beneficiaries through some sort of thing that we do collaboratively, you know? Can we do it jointly? Are there any efficiencies that we can have if we coordinate our activities together and in this case, one party might be or both parties might be a little bit dependent upon the other party meeting their obligations because they failed to do it, what the other party could could not be able to do their job either. In that case, maybe a simple sort of contract would be involved. T make sure that we’ve got it binding, that we owe this obligation to each other, um, and will formalize it in a contract. Um, all the way to if we know that this organization may not make it, but we want their programs. Um, and both parties want to say this single program that is essential there might be a transfer, an asset transfer of programs, intellectual property associate with the programs of employees that were working on the programs they might shift toe work for. The new employers of the program is housed in two different entities that would be some sort of asset transfer agreement and merger might be kind of at the very end of that spectrum of where we think it’s in the best interest of both organisations. It might not be that one would go away, but we think that there’s so much synergy. And after really thoughtful discussion and due diligence, we think we’re gonna be more much more powerful in delivering our mission, our common missions together rather than apart.

[00:48:10.33] spk_0:
It sounds like some legal help may be appropriate here if we’re gonna enter into some kind of collaboration with another non profit.

[00:48:59.57] spk_3:
Yeah, I like the idea, and this is a little self serving, because I but I like the idea of Brown wears in early, so you can. They can give you kind of you all of the options menu, if you will. Sometimes merger consultants, which I think are absolutely necessary as well, can come in there, and they may be trying to attain their goal. Eso if their merger consultant very thinking merger kind of because a surgeon think surgery is the response to a health issue. That’s the tool they know for the more experienced consultants who deal with these array of options. You know, if you if you’re sure you have a consultant like that, they’re probably gonna get get you far down the path as well. But the lawyer might be able to just sort of add those little tips on and steer you away from certain traps at the beginning. You don’t have to hire the the lawyer to do kind of full blown due diligence surfaces off day one, Um, but bringing them in early might lead you down the right past.

[00:50:06.66] spk_0:
There’s some psychosocial aspects to this to, like, ego and trust. We’re we’re gonna have to put aside our ego if we’re going to, if be willing to admit that we can’t continue on our own, um, and trust, you know, even if even the most stringent contract still requires trust between between the parties because no, no contract can envision everything. And if there isn’t trust going into a contract, I think you’re I think you’re doomed even with one that’s well written. So there’s some interpersonal aspects to this do

[00:50:43.06] spk_3:
absolutely, um, and trust. But to the extent you can verify, so make sure you know the individuals that you’re putting trust in, You know, when coffee meeting is great, but you’re gonna want to know that person more. You’re gonna want to know what their culture is more since culture is going to be really important in any kind of collaboration, whether there’s a culture fit if you don’t know, you know who the people are on the other side that are suddenly gonna be working together with your organization’s people. Um, that that could be a huge risk factor that you have to know how, how this is going to blend together

[00:51:08.40] spk_0:
so that if you do have the luxury of time, neither neither non profit is failing and in crisis. Then, you know, basically your advice was, hold hands before you get married, take things slowly, and then maybe you can expand the collaboration as you see whether the cultures match whether the objectives are being met. Are we actually delivering better service is or more service is Have we saved money? So, you know, have some of these goals been met cause a lot of times they’re not.

[00:51:44.66] spk_3:
I like that, tony. And so when organizations are operating both in a position of strength, even if one is bigger and what color that works out really nicely. So you can you can hold hands and get closer before you finally decide what ultimate step you want to take together. Um, so that’s what I prefer. I know, especially in these times, that may not be the reality for many organizations.

[00:51:50.56] spk_0:
What do you want to alert listeners to around this topic? Gene,

[00:51:56.86] spk_2:
I think one

[00:53:20.05] spk_3:
thing is not to be scared and not to get lost in not only your personal ego, which may mean for some people. Well, if we merge, I’m not gonna be a board member anymore because they’re the existing or surviving organization, has a board, and maybe they’re willing to take on a couple of us from the smaller organization. Um, but I’m I may not be part of that, but I’m not gonna let that drive my decision as to whether to merge or not. Because that’s now That would be about me, not about, you know, the organization and its mission. Um, the same thing goes with the name. So you know, often times people are, you know, deals get killed and mergers because the smaller organization or the disappearing organization is not willing to let go of the name. Um, And, yes, you could negotiate around naming. Keeping your name is a program and having some sort of of recognition on the website of the merged entity. But some people are so locked in on it, they’ll fight tooth and nail to make sure that their name is standing out as, like, part of the same merged entity’s name. So they combine both names, and it’s really clunky, and it just doesn’t really make sense. But, um, people get lost in that and start to make it a power play of, like, who could negotiate and exercise the most power in this transaction rather than what is in the best interests of our mission on both short term and long term.

[00:53:41.35] spk_0:
Okay. And again, merger, of course, being the extreme possibility for for collaboration. Okay. Yeah. Okay. Um, if you feel comfortable, we can leave it there. Gene, You all right?

[00:53:44.77] spk_3:
Yeah, I’m good. I’m good.

[00:53:47.95] spk_0:
Okay. Okay. Jean Takagi, find him in, uh, neo law group dot com and at G Tack and Gene talk to you in a couple weeks for the 500 show.

[00:53:56.36] spk_3:
I’m so excited for you.

[00:53:57.90] spk_0:
Thank you. Back cheese did. Thank you very much, Jeanne. So long.

[00:54:02.24] spk_3:
Okay, but

[00:55:34.44] spk_0:
next week, non profit radios. 5/100 show. It’s our 5/100 show and 10th anniversary. Live music, Lots of guests and giveaways. Send me your story. How did you get into non profit work? Hardly anyone chooses this as a career. How did you get in? Well, read the top three stories on the air. You’ll be preserved forever in our 500 show, and you’ll win a bag of Cure a coffee. Be with me next week for the 5/100 non profit radio. If you missed any part of today’s show, I beseech you, find it on tony-martignetti dot com were sponsored by wegner-C.P.As guiding you beyond the numbers wegner-C.P.As dot com by Cougar Mountain Software Denali Fund Is there complete accounting solution made for non profits? Tony-dot-M.A.-slash-Pursuant her mountain for a free 60 day trial and by turned to communications, PR and content for non profits. Your story is their mission. Turn hyphen two dot ceo. Our creative producer is clear. Meyerhoff Sam Liebowitz managing stream shows Social Media is by Susan Chavez Mark Silverman is our red guy on this Music is by Scots with me next week for non profit radio big non profit ideas for the other 95% Go out and be great

Videos: Build Your Grantmaker Relationships: Full, Medium & Executive Summary

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Nonprofit Radio for July 15, 2011: Cool Collaborations & Intelligently Engaging Generations X and Y

Big Nonprofit Ideas for the Other 95%

You can subscribe on iTunes and listen anytime, anyplace on the device of your choice.

Tony’s Guests:

Interviewing Sandra Lamb at Fund Raising Day, NY.

Partnerships, joint ventures, mergers and acquisitions. Sandra Lamb of Lamb Advisors talks about collaborations of all kinds between nonprofits. When are they right for you? When should your board be talking about them? How do you decide what organizations to collaborate with and what’s the process?

 

 

Leslie Goldman and Casey Rotter from the US Fund for UNICEF share their expertise in cultivating your next generation of donors. We talk about events, engagement and empowerment of those 21 to 40.

Here is a link to the podcast: Cool Collaborations & Intelligently Engaging Generations X and Y.


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Good afternoon and welcome to the show. This is tony martignetti non-profit radio, and i’m your aptly named host tony martignetti we’re always talking about big non-profit ideas for the other ninety five percent, and last week was no exception we had the morning after the big event, three guests explained how best to follow-up your events and why it’s important to include follow-up plans in your pre different preparations? That was a recording from fund-raising day in june in new york city, and the second segment last week was giving us a two thousand eleven report we had holly hall features editor from the chronicle of philanthropy, talking about her concerns from last year’s report and how they were answered in this year’s report, and then bob evans joined me. He was fromthe e-giving yusa editorial board, and he shared some important conclusions from the report this week. It is partnerships, joint ventures, mergers and acquisitions. Sandra lamb of lamb advisers talks about collaborations of all kinds between non-profits where they write for you, when should your board be talking about? Um, how do you decide what organizations to collaborate with? And what is the process for doing that? Then engaging generations x, and why leslie goldman and casey rotter from the us fund for unicef will share their expertise on the subject there, both in those generations. But we don’t know their ages for sure. On all of thiss weeks, guests are from fund-raising day conference in new york city last month. Those two segments will be after this break. Stay with me. You didn’t think the tubing getting ding, ding, ding, ding cubine you’re listening to the talking alternate network to get you thinking. Nothing e-giving duitz are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s, create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com duitz looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker of seen it all, please tune in and call as we discuss dating, relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio. Twenty four hours. Hyre no, this is tony martignetti non-profit radio coverage of fund-raising day two thousand eleven, we’re in times square in new york city at the marriott marquis hotel. My guest now is sandra lam. She is president of lamb advisors. Her conference seminar topic is share the wealth creating and funding winning organizational collaborations sandra, welcome to the show, thank you very much. Tell us about lamb advisors first, you have interesting niche in in working for non-profits absolutely my niche is working with non-profits on mergers, acquisitions, collaborations, partnerships, lots of words we can call it consolidations, strategic alliances and your seminar topic is creating and funding these alliances. I would guess start with how do we know when we need some kind of a partner in a smaller midsize non-profit how do we know my my thought is that it’s a good topic of conversation to have at the board? Because you’ll find out, as you have that conversation that’s strategic alliances are part of ah portfolio of strategic initiatives that aboard should be talking about at all times. Ok, so there are this is not because we’re not only talking about mergers, but taking someone over or being you know, it doesn’t have to be the end of the organization, this could be a very friendly partnership, so absolutely in fact, when you think about it, they really have to be win win partnerships, they’re both both agencies have to find find reasons to want to be working together in a closer relationship. And so then again, the audience for the show is small and midsize non-profits how would ah on executive director bring this topic to the board? How did they convince the board that this is something that should be talked about? Ongoing? I would advise an executive director to talk with a chair first and begin the conversation there with the executive committee, and then i suppose i would advise her to hire someone like me to work with the board because my experience is most most boards don’t initially think of this as something they want to get involved with. That’s not true all the time, but it’s often the case changes, changes difficulty. Why do we have to change why we should think about joining forces with another non-profit so it does help to have someone like third party facilitator to really begin. Working with the board on the advantages and disadvantages of such a such a combination. Okay, what are some of the advantages of a partnership? A major advantage is it is a way to grow the mission of the organization, grow the mission. And i want respect through a partner who brings more clients, brings a geographical spread, brings even new sources of funding possibilities, brings real estate space. That might be important, but just to grow the impact of what the non-profit is currently doing. Okay, is there a committee on the board where these conversations should start? Maybe after the executive committee, where where would where were the conversation go? Well, i would say after the executive committee, it’s, a conversation the full board should have. Now, i will eventually work with a smaller committee of the board on a much more frequent than regular board meeting basis. But at this point, it’s a it’s a really a full board conversation. Okay. Strategic conversation about the future of the agency, which ought to include thinking about murders. Well, mergers. So we have been talking about partnerships before. So what does a merger look like? All right. The merger? Merger zoho word that has lots of different meanings. I use it just to talk about any kind of a coming together of two non-profits to form a closer relationship which benefits the mission’s about. I used the word murder for a very simple reasons. It’s a short word and many of them were. And its many of the words that we used to come together in a closer relationship are long and are cumbersome and our stuttered over. So this was a short word that says two non-profits air going to form a closer relationship. Okay, and neither one of them sacrificing their identity? Not necessarily in some cases, yes, but not necessarily. Okay, so let’s, talk about the where the board is considering something friendly, bringing in a partner that does have some of the advantages that you suggested, maybe more space or more clients or geographic breath that the the organization itself does not have. How do you go about finding the right organisations? Toe look out to reach out to after after the board has decided. Okay, let’s do ah, but let’s let’s look beyond ourselves. How do you start knowing where to look? Okay, well that’s that’s, a research phase and i start real close to home. I talked to the executive director, the senior staff and the board members. They may they may know some other organizations they admire or that do the same kind of work they do, and they may know other board members on this board so you could start right there. But then you spread out and look att websites look att similar mission organizations look, a umbrella organizations look, a government organizations that work in the same area found most foundations will have lists of their grant by issue area on their website, and you can see where foundations air funding, similar types organization so it’s a typical market research to get a long list of of potential partners and then begin to narrow that list down by by eliminating those that don’t fit the kind of criteria that the board and i have put together that was necessary. Okay, so this is still in the research phase. You haven’t still reason haven’t reached out to any of those organizations on your list yet. That’s right? Ok, so not so different really sounds like from unemployment from hiring perspective. From your you’re doing research star, search it’s. The same kind of thing. You have a description of it’s, not a job description, but it’s. A description of what who you are and what you want in a partner, and what that partner may want in you. You know, you’re buying and selling, as i often say. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl are said to want to nine, six four three five zero two for a free consultation. That’s lawrence h bloom two one two, nine, six, four, three five zero two. We make people happy. Hyre hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com geever metoo and let’s talk about that. What? What you may want so it’s going to be critical to establish i would think goals what’s the what’s, the objective where what we’re trying to do with this partnership? Exactly, it is critical and you have to know what you’re looking for and what we’re shopping, and you have to know what you want to buy, right? And so the kinds of things we talk about our with the board and with the exec director are where where do we have needs? What are our weaknesses? You might say where where would we like to improve? So we could improve delivery of our mission, and this could be anything from we need better office space or better programming space to we need to have other diversified funding streams that maybe we could be introduced by another by the partner to, uh, we need to we need to just fine some place where we will have a more stable future outlook, a larger organization within who was umbrella, we can have a more stable outlook. Ethan annual particularly is true an annual smaller non-profits and the annual push to try to balance that. Budget, raise the money and survive. So there are lots and lots of reasons that non-profit might be looking at another non-profit too, to merge with and so after we’ve done the research and pared the list down to ah, a short list who? Well, i’m assuming the next step is starting to reach out to the potential partners exactly who does that? We i always work with kayman the boardmember and the executive director i try to work at a high level is possible. I occasionally will make cold calls myself if no one knows someone on the other side, but we really try to find a connection within the agency to reach out. And there is a script i write the script, which on the phone call goes out, yes. So now this is the interesting part. I’m interrupting, but who makes? I mean, when the first call comes, we’d like to be your friend. Or you know how, tio, how do you script that you’re calling your cold going of a strange organization? Or maybe you know of them, but they don’t know you. How do you make that first contact? What does it sound like? That’s? Assuming that the person that we have calling out knows that other person or or or has a connection of some kind, it may not be direct knowledge, but khun drop a name of knowing that usually goes like this. You know, i’m on the board of x and we’re thinking about our strategic alternatives, and one of the things we’re thinking about is entering into a closer relationship with another non-profit where we we could both benefit from that relationship. This is a terrific organization with a wonderful model of service, and we think it’s something that might be valuable to for you to consider. Can we sit down and talk about it for a few minutes? But you’re trying to get a meeting is trying to get a face to face i’m very tactful, i wanted face to face meeting and almost most people will say, sure let’s, let’s talk, let’s, let’s explore and that’s really all we’re asking in that first meeting exploratory meeting and that would be a meeting with the executive director and you ask for a boardmember or two to be present for that first meeting? Yes, if possible. Yes, i’m with sandra lam. She’s principle of lamb advisors at fund-raising day two thousand eleven her conference topic is share the wealth creating and funding winning organizational collaborations we’ll get to the funding part right now. We’re talking about starting to create them. So you have the initial meeting, then with board member or to an executive director? What are you looking for? What what’s? Your objective in the first meeting. Well, you always want to end the meeting with next steps, bond. So the next step would be to say, look, this has been a good meeting. Let’s sign a confidentiality agreement each way. Mutual confidentiality agreement exchange cem information which would not be in the public domain because presumably, we’ve researched everything in the public domain. So this would be confidential and let’s, let’s. Learn more about each other and continue the conversation. That would be the next. Okay, um, at this point, red flags that would lead you to believe that because you’re talking to a few organizations now, this is your short list. How do you start to get narrow down to that one? What kind of things bother you about some that would lead you to say let’s? Let’s. Drop them from the conversation. Well, first of all, some will just fall off because they won’t. They’ll decide that they’re not interested in us. So marsh art list of its five to ten it’s going to cut cut back a little bit, probably even after that first meet on its own. Yeah, but then you’re looking, you’re certainly looking for mission fit. And if you have misinterpreted the mission fit in the course of your research, that would be one reason and the big the big reason would be financial if you start seeing that that the other organizations financial picture is not as you expected. And one of the things that confidential information permit you to do is to see maur in depth, the financial situation, oh, and past that, you know, if you’re looking for let’s, say, you’re looking for leadership, you’re looking for an executive director and you find well, first of all, that that wasn’t a particularly encouraging part of the conversation. And second of all, the culture is so different that we really have trouble with my staff getting them getting them into this other culture. Culture is critical, right? Very critical. We we see a billion dollar fortune, one hundred companies with failed mergers or, you know, less than less than the results that are promised to all the shareholders on the day that everybody’s shaking hands and because they just didn’t fit from from a culture percentage, the organizations were very different, you know, the people are very different, and we’ve just seen that recently in the financial crisis way have and so what is your role in and at this stage of the process? Well, i’m i’m daily guiding this conversation that is going on, providing information, analysing information, coaching the executive director and the board on the next steps from the very minor tactical to the very major strategic moves that were making during the course of this transaction. All right, we’ve narrowed down to one wait, jump again, ok, we’ve gone down from five to ten, some fell off. We’ve decided that the other the remainder is we don’t need or they’re not appropriate. I should say it that way. We’re down to one. How do we how do we say you’re the you’re the you’re our choice? Well, by this time, we’ve learned a lot about each other. And we’ve learned what each thinks it can provide to the other remember, this is a win win, so we both have to win. So at that point, i’m usually drafting a memorandum of understanding i’m not a lawyer by training, but i do this in non legal ways, a memorandum of understanding and agreement. What letter of intent, whatever word you want to use, the point is we’re putting on paper the understanding of the two parties, that sort of high level this is general principles of a little more detail than that, okay, yeah, it gets into gets into what again, what we expect and what they expect from the relationship pre nup. Okay, okay, and that takes us into a phase of negotiating on dh making you always find out that you’re understanding wasn’t exactly like what the other person’s understanding was, of course, so so we’re in a stage of of clarifying on negotiating on dh about this time a lawyer is very helpful because then we’re really getting we’re we’re moving towards the point where we actually have a written agreement that a lawyer has blessed that that describes the relationship that we’re we’re trying. To form. Okay. And how do we, over time, make sure that the relationship is working, as both parties had intended winning for both sides as we go a year, two years, three years into the collaboration how do we assess the success of it? So we don’t end up like the multi billion dollar fortune? One hundreds? Well that’s critical and difficult. One of the ways to do that is board members from each organist nation constitutent board of the combined organization. So you have boardmember sze watching over the who know what’s in the agreement and watching over the execution and the impact of what they’ve done. If it’s a full merger that one of the organization’s essentially has been merged into the other, there isn’t a lot of legal way you can. You can there’s much. You could do it and why it can be. But if it’s aah looser a filly of your partnership around a program, you can end that at any point. It’s just simply not working. And you want you can unwind it. Should your agreement specify benchmarks for success between this supporting let’s say it is a partnership around a program is it worthwhile to put that into the agreement? Yes, it is. It could be in the agreement itself so that when if there is a falling out or an unwinding it’s very clear that certain benchmarks that were expected have not been made, it should make the unwinding a little less painful. Okay, i was thinking that would set expectations at the at the outset. Okay, that’s creating the creating the partnership was talking about funding it. That was the other part of your workshop here at the conference. How do we fund the issues around funding? Well, the issues around funding are primarily it’s, not cheap, and it takes oppcoll and it takes resource is from each agency, both cash resource is and indirect just time of people working on it, which is a cost, and we’re still on a stage. I believe where the of the foundation world is not yet funding that many of these of these mergers. What we talked about is that if you’ve got a relationship with a good room’s, strong relationship with a foundation already dahna this is capacity building money we’re looking for, and if you’ve got that kind of relationship with that agency, that foundation that does that kind of funding, i think you’ve got a good shot at getting getting agency funding, getting foundation funding, but by-laws i will tell you, it’s, not not every foundation will will step up from the side, you know, so so it can’t be self-funding then it’s not likely toe proceed, then it is far more difficult can’t be self-funding there are some community organizations that make community trust organizations, and there are some there are some groups that some foundations that do this kind of funding there’s one particularly i might mention called sea change lode star, which is a national funder of mergers on dh they they’ll consider once the two ncis where we are in the process. Once the two work together in terms of deciding they wantto proceed, they will they will come in and take a look at it. If they think the merger makes sense, they will fund about a third of the cost in-kind they look, they’re looking for a couple of additional foundations to fund the other two thirds generally rule of thumb. The name of that organization was sieges in the s e a change. Sea change lode star l o d e s t a r center lamb is principal of lamb advisers hyre fund-raising day two thousand eleven conference topic is share the wealth creating and funding winning organizational collaborations. This is tony martignetti non-profit radio coverage of fund-raising day two thousand eleven at the marriott marquis hotel in new york city. Sandra, thank you very much for being against my pleasure is pleasure to have you there wouldn’t be anything, do nothing, e-giving duitz you’re listening to the talking, alternate network duitz wanting to get into thinking. E-giving cubine duitz looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. 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Metoo welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand eleven at the marriott marquis hotel in new york city and my guests now are leslie goldmen, senior director of major gif ts for the u s fund-raising assef and casey rotter, manager of unicef’s next generation also with us fund for unicef. Ladies welcome. Thank you. Thank you. You’re working to engage young professionals. How do we define young first, casey? Well, generations x and why, but we specifically narrow that down to between the ages of twenty one and forty. Okay for unicef. That’s twenty one to forty. Leslie, why don’t you start us off? Just generally, how do we engage that twenty one to forty? Set? What do your general principles? Sure for us at the u s fund-raising major donors so when we’re engaging generations x and y, our mission is to engage future major donor so those who can give individual gifts now or hopefully in the near future and just how does units have to find major gift? Sure for us, that’s five thousand dollars or more so some of this group can or does give significantly more than that and others work hard to engage their networks to give it that level. And so we’ve formed a steering committee and e-giving circle and five labbate committees that really allow twenty one to forty year olds to get deeply involved with unicef. Okay, you mentioned gen x and gen y now on tony martignetti non-profit radio we have jargon, jail. There may be some people who don’t know what gen x in general. So why don’t we case you want to define those gen x and general i please off the top of my head generations lima jen a member of generation? Why so proud, member? I think i mean, i think they’re actually now between the ages of sixteen and maybe thirty, okay, but for obviously for the us fund, for unicef’s purposes, we brought that to twenty one to thirty, and then i believe generation lie off the top of my head is thirty two forty think forty six that’s other technically defined, so we we’ve decided to focus that, but this group is generally mobile. They’re well connected, they’re committed to humanitarian organizations. Many of them are extraordinarily well traveled. They care about the world at large, so for unicef, there important prospects for us to engage, and they also bring a lot of passion and commitment to something that they become involved with. So when we looked at filling our major gift pipeline, this was a group that we felt was important to engage now, because when you engage young people in an organization, as their philanthropy go grows, we want that to grow with our our own organization now, certainly, the web is critical, teo twenty one, toe cultivating twenty one to forty year old major donors. But let’s, start elsewhere. Is there? Is there? Is there other strategies outside the internet that are cultivating twenty one to forty year olds? Go ahead, leslie. Oh, sure. I think that for us we started with a very active core of friends of the u s funds. So what we wanted to do was to bring them together so that they could be educated about the us fund, that they could feel like they were making a difference. And that they feel like they were bringing their networks together. So that’s, where our steering committee. How are you, casey? How are you bringing them together? Well, we hold. Steering committee meetings and then we hold programmatic receptions and events on dh then we also have smaller subcommittees that kind of narrow in on specific areas, whether it’s events or social media, and they give up their time that way. Let’s talk about good you want to make a point before you were asking how we fund-raising pacific lee from them besides webb on, and one of the ways that we found to be really successful is that we have the group, the syrian committee with thirty members who study different issues that are affecting children and choose to fund specific projects s o that we as an organization have many different proposals in different areas of our work, and so they’ll vote on a proposal to adopt, and then it will have a specific goal monetary goal in a specific outcome as well. And then the group so votes on that and then a book fund-raising for that committee it’s the committee deciding on their own, you’re really empowering the young volunteers, letting because they’re gonna have the most passion for something that they’ve decided they want to do, right? One hundred percent it’s been something you forced. On them, yeah, it’s been really successful not only as an education tool, but as a great fund-raising tool because it encourages they have a sense of urgency and then also a sensitive buy-in that they ownership over that specific project, yeah, sure, the first project that they raise funds for it was called project sprinkles in guatemala and that’s providing micro nutrients to children in need. And because of the success of that project, we were able to take the steering committee down to guatemala to see firsthand what they did. And so, in terms of, um, making them understand the mission of unicef, how we actually accomplish our work on the ground and allowing them to tweet, to block, to hold events, teo, get their friends together. That trip was really essential, and that all came from this project focus where they’ll choose a specific focus, and i think it’s important for people to recognize that your organization doesn’t have to bring people to guatemala, you could bring bringing them to fourteenth street in manhattan if that’s where you’re doing your work well, you’re bringing them and showing them right. Exactly, and i think many other organizations probably. Haven’t easier time than that. Then we do where most of our programs aaron in developing countries. So we try to be kind of experimental and innovative into how we and bring the field to them. Well, so we so often have conference calls with are you with our field staff in the grounds that they’re working in or whenever they’re in town? We hold receptions, more education, mission centric education program? What do some of the events look like that you might host, maybe more social events? Eso if an organization wants to engage his twenty one to forty group, what should they be thinking about in terms of events? Well, specifically, we have two fund-raising events each year, and then we hold smaller cultivation receptions as well that her more program focused, but our two fundraisers with ticket prices are a masquerade ball in the fall, which that kind of embraces augments are current existing campaigns with unicef, which is triggered treat for unicef is a big program we have so this age group wanted to add to that, and they did a masquerade ball that kind of celebrates trick or treat for unicef. But for these the specific age groups, and then we also have every year we have a photo benefit where we’re showing photos from unicef’s work in the fields and that’s ah, usually at an art gallery, so it kind of gets more of the different set of people to attend and there’s more education and program integrated into that so they learn while there, viewing the images, and then all the images are also up for silent auction. I’m going to guess that the twenty one to forty year olds don’t react too well when they’re told what the organization would like them to be doing. And so that goes back to the point you made earlier about having them decide on their own what a committee is going toe. What committee he’s going to take on a priority? Yeah, and what? And one of the things that they felt was important as we were building out unicef snaps generation was this educational component, so they’re invited toe lots of events. They’re invited all sorts of social networking events for all sorts of organizations, and sometimes he’ll come to an event, leave an event and really not quite no what organization they were. Even benefiting so, the steering committee felt it was really critical that the programmatic aspect of unicef be part and parcel of everything that we do. So for example, this photo exhibit has a big educational component, so we’ll have a wonderful photos from the field from unicef’s work, but also facts next to each photograph of something that children are enduring an area that that photograph is taken, for instance, and our steering committee is exceptionally well versed in unicef’s work. So throughout any of these social events, well, here, very rich conversations with their friends about believing in xero that xero children dying of preventable causes, which is a huge mission of unicef and, you know, other other fantastic conversation, so they’re well educated, but they’re also willing to be a thes very social events and taking that mission out there for and every single thing we’ve done is has their buy-in and they feel ownership over that these two events that we do each year came out of their ideas in their brain storming and so that really buy them driving them, you know, it gets them motivated and wants tio they then they bring in their friends and they attend, and they feel very passionate about this project. You hear a common theme about empowering them, having them decide what the what the priority is going to be, and then they’ll be so much more passionate about it. Exactly. And then there’s philantech people grow with us as well. Now, leslie, did unicef do research to find out why young people were leaving events and they didn’t know what they were supporting? Actually, i’m not sure if on that, but on the research side, casey actually has her master’s and fund-raising from gnu and while she was there so heimans center, of course we have guests coming later. Doug white. You know, douglas isn’t okay. He’s been on my show and he’s gonna be on today too. But he’s been on for a full hour talking about one of his books now that’s cable casey’s thesis was on engaging generations x and y in the life of non-profits. But at the same time, she was working in the gift planning department at us fund-raising as a case study for her thesis. And exactly so the research comes right from one of our vario. And so then she was able to craft her own job description, using all of this fantastic thesis research and use that teo craft. This great program, that’s. Great repurpose ing of your of your pieces, turning it into a job. Dafs you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com oppcoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com metoo so you were at usf while you were doing the degree? Yes, yes, i was working in the gift planning department, and i kept on, you know, in my class, i was hearing a lot of organizations complaining about an aging donors, and i was working and gift planning. So i was on the end of the spectrum, and so i was dealing with a lot of older little shorts. And then so i kind of started asking, what was our average doner, where we having an aging donorsearch face? And we found that our average doner was sixty two years old, and one thing that eunice is really great at is instilling a culture of philanthropy among children, we, you know, they grow up trick or treating for unicef, which is something i actually did when i was younger, and then we have teach you nastad programs in schools where you learn curricula about children in developing countries, and then we also have can’t we’re on campus clubs in high school clubs all around the country. And so i actually trick or treat for unicef when i was younger and then was part of my campus club, as well, when i graduated, there wasn’t anything for me to really do continue to do to get involved besides donate, which which i did, but they’re still not that action or the next. So the young cultivation khun lied to future employment exactly, and so many people can actually get job way had to find some other way pipeline gets narrower, a zit, these two employment that’s outstanding. All right, so we’ve talked. We haven’t talked deliver lee about the internet because i wanted to start elsewhere, but let’s, go to social media, the web casey generally, how are you engaging twenty one to forties on the web? Well, they’re engaging themselves. So what we’ve done is we’ve launched so kind of wherever you know, we have a limited budget and limited staff time for this. You set up in infrastructure? Yes, my voice just cracked a sixteen years. We were talking about sixteen. Forty and my voice yeah, i’m now free puberty altum my voice has changed. Sorry. So kind of where we see our shortfalls we kind of employed the group to kind of a brainstorm and figure out what we should do so about a couple months. Ago, we launched our social media committee so it’s, a subcommittee it’s run by a steering committee member and all they’re giving circle members that are part of our next generation group and in tandem with our web team, thie us one for unicef and our social media manager, they you know, they developed a plan for what next-gen oration should do so now we’re on twitter. You can follow us at unicef next-gen we have a great facebook page and a lot of their fund-raising is done through the web we have ah, unicef, if you go to unicefusa dot org’s, backslash next generation that’s our main page and it’ll take you to all the other pages, but they fund-raising they create their own fund-raising pages as well, and then there’s pages per each project that we’re doing at the time. Eso it’s really taken off what’s great is the group, you know, divvies up the work, and every month they kind of create a new plan for what they’re going to do on facebook and twitter and whether they’re going to highlight a unicef program or initiative that’s going on at the us fund, or then then they also celebrate each other and things that they’re doing in their personal lives as well. A cz for unicef. I’m with leslie goldman and casey rotter. Both are with us fundchat ghisolf unicef’s next generation and they’re seminar topic is developing the next generation of major donors one of fund-raising holy grails, you’re listening to tony martignetti non-profit radio coverage of next of know this is not next-gen this is fund-raising day two thousand eleven next-gen is coming in november back-up let’s, let’s continue talking about some of the social media properties. So, of course facebook, twitter using foursquare at all of people checking in at all. We’ve kind of played around with that not necessary just for next-gen for older, for our other initiatives in tandem with the next generation. So unicef tap project, we haven’t figured out where it’s going to go necessarily yet, but it’s it’s definitely in talks okay, leslie any any consideration of ah app before for next? From extra for next-gen i haven’t been involved in any of those conversations yet, have you? We? I mean, we have some we their social media committee there’s someone who creates app so they’ve kind of talked. About it, but we think we need to grow our facebook and twitter platforms first before we kind of reach out. So we have a good network, and so we’re we’re building that now and then in the future, that’s something that has been brought up in the organization as a whole has developed a great apse, particularly surrounding trick or treat for unicef and the tap project to raise money for clean water program. So i think that as the organization gets more savvy on this, which i have done this year, we’ll be able to really partly that and use it for next-gen okay, okay, casey let’s, let’s talk about the the, uh, the person who develops aps now, so he had here she was here, she she so she had an interest, but the organization doesn’t feel it’s quite ready for developing that going that direction. How do you then? But you managed that donor so that and so that they’re not turned off. But, you know, remain engaged, i think it’s being straightforward and honest with them, you know, giving them the ownership. She’s wanted she’s, the co chair of one of our of the social media committee so i think it kind of while she shot it out there, the group, in discussing it kind of came down upon themselves in the most and was like it’s really not the right time for this to be as successful. So i think just explaining the situation of where you are and bringing them into that decision making power and kind of guiding the conversation, too, so that they get there on their own has been pretty successful. Leslie, you were saying earlier that people who were in the next or next-gen are also invited to other other events that are not next-gen events, so talk a little about tryingto get the different generations toe mingle. Oh, sure, when we started next-gen it was really the end of two thousand eight, meaning the economic situation had taken hold. We did not have much budget, so that meant that we had to look at what re sources were already existing at the us fund, how we can tie in next-gen to things that were already happening at the organization, we sort of lost initially the ability to craft our own events and such, so we’ve got a fantastic snowflake ball that happens every year in new york and los angeles, and many members the committee have bought tickets at that event, but also they’ve engaged their parents to buy tables at the event, so that shows that they’re influencing the older generations their families to get involved with. You know, stephan, we’ve got a lot of young people that take part in that event way. We have a junior snowflake committee, and several key members of our steering committee came from that committees they had already been involved in that we just had a incredibly successful event in los angeles called playlist with the a list, which was amazing karaoke event with some celebrities kind of thing you can only do in l a and the committee out there decided to give the balcony to unicef’s next generation because we have three steering committee members and a subcommittee out in l a. So they sold out the balcony, and that was a way to get their friends to come to next-gen teo unicef event. It was a way for the organization at large to be able to sell more tickets and invite more people, but also garnered a lot of press for the event and the next-gen er’s who come, they do a lot with social media, teo further promote the event. So that’s been really a win win? Is those kind of connection points and the committees the grownup committees for those events kind of provide their their mentors for them. So we sent next-gen members to those committees, and they learned they came back, they were energized there like this committee is amazing, we need toe grow and become that in the future as well. And we also have board are our board’s pretty supportive? So we’re trying. We’re starting to create more mentorship opportunities from our board or there are there any next-gen members on the bored of us fund for unicef? Actually, just recently, we’ve extended an invitation to one of the next-gen committee members to join the national development committee. So now when there’s, a new committee formed for a national border there’s an opening, they will turn to us because we’ve got so many fantastic people involved in say, you know who do who do you have? We recognize that they’re up and comers is leaders to the organization, yeah, and our boards recognizing that it’s the next-gen members that are going to take their places boardmember zzzz they retire from the board and they’ve been committed where we’re actually scheduling some small breakfasts with board members and, say, three or four members the steering committee teo, talk about what it means to be deeply involved with an aw for-profit that that mentorship piece on dh mentorship and including that board four development also developing them, bringing them onto the board. Leslie goldman is senior director of major gifts for us fund-raising ghisolf casey rotter is manager of unicef’s next generation at us fund for unicef. Ladies, i want thank you very much for joining us. Thank you very much. Pleasure. This is tony martignetti non-profit radio coverage of fund-raising day two thousand eleven new york city times square. Thank you very much. Thanks, tony. My thanks to all my guests from fund-raising day two thousand eleven the fund-raising conference in new york city in june. That would be sandra lamb of lamb advisors and leslie goldman and casey rotter from the us fund. Thanks, ladies, for sharing all your expertise at the conference. Keep up with what’s coming up. Sign up. For our insider email alerts on the facebook page, facebook, dot com and then the name of this show you’ll find out what is coming up from show to show, and in fact you’ll find out what’s coming up in the next show because i don’t know yet on while you’re there, you can also become a fan of the show, even though the host doesn’t know what’s coming up next week. That’s not a reason not to become a fan you can listen to the show anytime on the device of your choice ipad, iphone, other tablet computer, and you can subscribe to get the show downloaded to your device automatically, seamlessly by going to non-profit radio dot net and subscribing on our itunes. Paige, the creator of tony martignetti non-profit radio, is claire meyerhoff, our line producer for the show, is also the owner of talking alternative broadcasting, and that is sam liebowitz. Our social media has always done expertly by regina walton of organic social media. This is tony martignetti non-profit radio on july fifteen, two thousand eleven hope you’ll be with me on july twenty second. We don’t know what’s coming up, but it’ll be a good show, always at talking. Alternative broadcasting found at talking alternative dot com i think the shooting getting, thinking thing. You’re listening to the talking, alternate network, waiting to get you thinking. Thank you. Cubine. Duitz looking to meet mr and mrs wright but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us starting monday, may second at ten am for love in the morning with marnie allison as a professional matchmaker. I’ve seen it all. 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