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Nonprofit Radio for September 1, 2017: Fiscal What?

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My Guests:

Gene Takagi & Andrew Schulman : Fiscal What?

Fiscal sponsorship. You’ve probably seen it and don’t know what it’s called. We’ll fix that as we cover what it is; who does it; how it can help your work; getting started; and what can go wrong. Gene Takagi is our legal contributor and principal of NEO, Nonprofit & Exempt Organizations Law Group. Andrew Schulman is with Schulman Consulting.

Gene Takagi
Gene Takagi
Andrew Schulman

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. We got two new sponsors to welcome today. Wittner, cpas and apolo software welcome, wagner. Welcome apple, o’s. Oh, i’m glad you’re with me. I get slapped with a diagnosis of collect a zia if you tried to milk me with the idea that you missed today’s show physical what fiscal sponsorship you’ve probably seen it and don’t know what it’s called will fix that as we cover what it is who does it, how it can help your work getting started and what could go wrong? Jean takagi is our legal contributor and principle of neo non-profit and exempt organizations more group and andrew shulman is with shulman consulting. They’re both with me for the hour. Tony take two sponsor love responsive by pursuant full service fund-raising data driven and technology enabled pursuing dot com and by wagner sepa is welcome wagner guiding you beyond the numbers wagner, cps dot com you’re not a business you’re non-profit apolo see accounting software designed for non-profits welcome abalos, they’re at non-profit wizard dot com and by we be spelling. Supercool spelling bee fundraisers. We be the spelling dot com. What a terrific pleasure to welcome back jean takagi. You know him? You know, i’m for pizza, but he deserves a proper introduction. Of course. He’s, a managing editor, managing attorney of neo, the non-profit and exempt organizations law group in san francisco. And he edits the popular, wildly popular. You should be usually following this blood non-profit law block dot com highly recommended by non-profit radio and he’s, the american bar association’s twenty sixteen outstanding non-profit lawyer he’s at g tack on twitter welcome back, jean. Hi, tony it’s. Great to be back. Ah, pleasure and were joined. Bye, andrew showman. He runs the only consulting practice in america focused on fiscal sponsorship, showman consulting, assisting both sponsor organizations and fiscally sponsored projects. He’s, an active member of the national network of fiscal sponsors and a probono consultant for the taproot foundation. His companies that showman consulting, dot com and he’s at am shulman. Welcome, andrew. Thanks for having me, tony. Good to be here. Pleasure. I’m glad you both with me. Thank you for the hour we got we got a big topic this fiscal. What? This fiscal? Sponsorship. Gene let’s, let’s. Start with you. What? What? What are we talking about? Fiscal sponsorship. But it is a little bit of a complicated topic. We have an hour together, which is great. The pickles sponsorship can mean a lot of things. And so when people use the term pickle sponsorship, many of them are thinking of it as a kind of using another organization to raise money so that they could get a charitable project off the ground without forming a new non-profit. But it also refers to other types of relationships as well. But it generally refers to the ability of the charitable project to get the benefit of a five a one c three and raising money through five twenty three through the relationship of the project leaders with the five o one c three o’clock you are approached by a lot of, well, intention, zealous people who want to start non-profits and you just mentioned this can be an alternative to that. Do you have you guided people in this direction? Oh, and it has been successful. Yeah, absolutely. Tony so it works is a great incubator for charitable ideas that organizer’s may not be. Sure of you know, we’ll get off the ground or not, but they’d like to give it a try where might be for a limited scope, it might be for you no one event a year or we’re going to just do it for one year and see what happens. It’s great to have a another charity out stairs and things, you know will sponsor even we’ll, you know, we’ll sort of recognise this is an internal project of ours, and you can work with us to do it. And if it works, maybe spend off later and you form your own non-profit so it works of the great incubator, and i often advise smaller organizations that don’t have a lot of administrative expertise. Teo, think about pickles and jean have you also worked in your practice with the sponsor organizations? Yeah, with several sponsors throughout the country, tony and on their way to do it right into ways to do it wrong. So hopefully we get a chance to look into those things a little bit more. Okay? Sounds good. Andrew let’s bring you in. I know your practices both on the sponsoring side and also the the sponsoring a project side. Anything you want to add at the at the outset, the way tryto break this down for people. I would just just echo what you said about, you know, its sponsors have bean a lot of different things, and you know, it the most interesting thing that i’ve run into is that everyone has a, you know, a little bit of personal experience, i say they were looking at physical processes through a keyhole, and if you sort of pull back there’s actually a whole landscape of different things that it means and different ways that could work. So that’s, what it’s really about? Okay? And i got i got, i guess, validation for the two of you being expert in this area, someone e mailed me someone who works in non buy-in the fiscal sponsorship and said that both jean and andrew are experts on then, of course, now we’re on facebook live live listeners if you want to follow us. Ah, watch the video facebook live! Go to the tourney martignetti non-profit radio page, facebook and document hello, reed reed says gina’s, an awesome expert. Thanks for the topic. Absolutely, reed. You’re in the right place. You should be here every every friday one to two eastern. This should be your your staple friday at one. O’clock! But i’m glad you’re with us today read on also vanessa jones is on facebook live hello? Vanessa. Hello. Um okay, so yes, you both said lots of ways to do this, and in fact, there are models a through f so we’ve got six models, but the two of them are the most popular a and c i don’t know why it’s not a and b maybe we can bring that up with the national, the the national national network. Thank you. Thank you, andrew. National network of fiscal sponsors, but anyway and see the most popular. So we’re going to spend time there, but let’s see andrew let’s stick with you. What? Just let i don’t want to tick off six different models because we’re not going to spend a lot of time on four of them. But just what? What are the distinction? Like what? What characteristics distinguish generally between the six models? What kind of different things that we see in the six different models and then we’ll have time to focus on amc. Okay, okay. Yeah. I will go through all of them individually. But, you know, the key differentiator is elearning and this is something jean will hopefully timing as well. Is the legal relationship between the bumper and the project? Ok? And so do you. Think of it. Spectrum, you know is at one and where the project is essentially the eyes of the law of the ira. Just the program pasta. Looks like they decided to start up a new program. It was much the same way to the regulators, you know, down to, uh, c is one where the project is actually a separate legal entity has its own. We got standing, but just does not have usually does not have a five. One two three on those using the answer for that. So there’s all between there there’s all different relationships on different setups, but basically dependent on what that relationship looks like. Sort of what level the project is at in terms of their i don’t know their situation of you know, either. Incorporated. You have any standing? Okay. Okay. So, it’s a different relationships between the two. Andrew, when we come back to you, i need to speak up a little louder. Okay, try toe latto. Right. A little post it note on your by your phone. And speak a little louder. Okay, so you remember through the hour you’re coming in to buy it for everybody. Okay, now i did find, you know, contrary to popular belief. Actually research these conversations before i have them. And at fiscal sponsorship dot com there’s an article by someone who i think is pretty well known in this area. Greg gregory colvin on my right, gentlemen, he’s he’s written a book. Yeah, i don’t have that right. Yes. Okay on dh he’s got a chart. So if you go to fiscal sponsorship, dot com in this paper by him which is called presentation on fiscal sponsorship also aptly named good for him there’s a chart. And it has the a through f and lays out different basic characteristics. And whether it’s a separate legal entity and we’re the charitable of nations belong and things like that. So if you want to, you want to get more detail on the six. Certainly khun consultant jean takagi or andrew goldman. But if you want to see a simple chart, then you could go to fiscal sponsorship. Dot com. Okay, gene let’s. Um, let’s, let’s. Start toe. Break these down. Model a. Way let’s say we just have, like, a minute or so before break. So why do you just given overviewing of of what? A model, eh? Looks like jean sure. So it’s actually exactly what andrew? It said it. It really is an internal program or unit of the fiscal sponsor. And what happens is the project leaders, the people who come up with the idea that they want this project sponsored, go up to the physical sponsor and say, hey, can you develop a internal program within your entity within your charity, but delegate management of it up on the one thing that separates it from just being a plain vanilla internal program? Is that there’s a fiscal sponsorship agreement that allows the program organizer’s or the project organizer to spin it off at any time? They decide that the fiscal sponsorship relationship isn’t right? Or they decided that there finished with the incubation and they want to set up their own non-profit bible, twenty three entity and then move the programme over into that new energy so that basically modeling in that shop? Okay, cool, well done on. We’re going to dive in further on that and talk. About the pitfalls contracts. Bond, gentlemen, what i do want to do is i want to approach this from the perspective of a potential sponsors, because we’ve got, you know, over twelve thousand people working in and around small midsize non-profit. So they’re all potential sponsors, so that i want to look at it from that perspective more than the perspective of the potential projects. Okay, so everybody stay with us. Fiscal sponsorships continue. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the, uh, they’re ninety five percent got a bunch of people who joined us on facebook live. I love it, rob meger, dahna lechner character chicky and i think we’re headed to the beach. Gary astro, welcome, welcome. Uh, is that kurt? Kurt hildebrand? Okay, welcome, facebook, live. Glad you’re with us. Um, okay, so. Uh, your name is jean, not sam. Sorry. Nobody’s name here starts with an s so that was that was a big faux pas. Okay, gene let’s, let’s. Go a little further with model a. Why? Let’s again? From the sponsoring organizations perspective. Why would non-profit want teo taking an internal project from some bunch of ruffian startups? Start up people with a lot of passion, but not any business sense. What’s the advantage to the that sponsor organization. Well, hopefully they have a little bit of business. Otherwise you wouldn’t take them. Yeah, all right. That’s, the main reasons why a physical sponsor and existing charity would say, hey, i’m willing to sponsor your project and actually make it an internal program of our entity. The main reason they should do that, it’s because it furthers their own charitable mission. So that should be the number one reason what ends happening sometime by maybe less informed leaders of some organizations that might be willing to physically sponsor a project is that they think that it might be a way to make some additional money on. And they might say, hey, we can raise funds for this program. But you know, bring in a little of that for our own general admin purposes, and maybe that that’ll that’ll effectively give us more resource is to do everything else. Okay, well, right, because andrew there’s a fee associated with this, right that the sponsoring organization charges the project. Yes, i think that’s correct, usually it’s space, either on the revenue that’s raised percentage or face on the expenses of that project. Okay, and what, what, what, what? What’s. A typical range what’s fair. Well, it depends on the model depends on a lot of things, but i would say anywhere between five and fifteen percent. Okay. Okay. Uh, in the rain. All right. We’re just right now. We’re just talking about model a sow is that? Does that apply for model a five to fifteen percent? Yeah. Model a. We’re probably looking at four of us st nine. Ten. Fifteen. Okay, a little bit hyre right, because the organization that sponsors is taking on a lot of responsibility, right? Let’s, start flushing that out. Yeah, exactly. There. They’re taking on all of the legal responsibility all of the risk in terms of liability for the project. A cz well, as taking on the financial management of the donations that are coming in and how they’re being piela being spent all that money being spent, the employees rest if there’s paid employees so there’s a lot of a lot of pieces for the for the for the pompel okay. And what what’s the board’s obligation here before we before we take this on it. It sounds like something we shouldn’t do just for the revenue. Wait, let me just let me just start with that question. We should not do it. And i think gene was alluding to this. We shouldn’t do it just for the money. Do i have that right? Yes, i would say nobody should get into any part of non-profits to make a lot of money. Okay? And, of course, you know, even e guess, even if it furthers your mission. But you know, if you’re not really into the whole idea, but you just feel like you could let’s say it does meet the criteria that gene mentioned definitely furthers your charitable mission. Ok, got that. But then wait. We could make some money at it. You know where we’re like, lukewarm on the relationship idea. But, you know, we could make nine or ten percent that’s. This is not the way to go about it, right? Right. Right. Yeah. It really also requires the sponsors have there processes of infrastructure in place to do what? Well, i know there’s. We’ve talked about the book that six ways to do it right, andi, i know jean government have flogged their six ways to do it long from a legal standpoint in my world. From the operation standpoint, there’s, probably about a hundred ways to do it wrong on one of them is trying to take on a project as a sponsor when you don’t have your own infrastructures, set up well, and your financial processes and on all of that work is not sort of ready for prime time than if you take on someone else’s. On top of that, you’re just setting yourself up for bad situation. You alludes in the book? I didn’t. I didn’t make the connection explicitly. The book is by gary coleman. Is that right, greg? Greg coleman, thank you. Six. What is what is the exact title of his book? Jean correct me if i’m wrong, but i think it’s a fiscal sponsorship six ways to do it right? Yeah. That’s absolutely right. And and greg corbin is the guru oh, on this topic, tony he’s he’s really led the whole movement on dh written really? The seminal book and probably only full sized book on the matter. And it’s any non-profit actually wants to start a physical sponsorship program or hasn’t, you know, has started doing it kind of informally, but not really gotten their ducks in order. They should buy this book and read it very carefully. Okay. Greg colvin, fiscal sponsorship. Six ways to do it right. Is that right? That’s? Right. Okay, jean let’s flush out some of these legal responsibilities that ah, sponsoring organization is taking on under model a what does the board need to consider and be aware of? So apart from from the mission of the project, they want to make sure that they got the right sort of project leadership in place. They obviously, as andrew was saying, you’re taking on not only all of the responsibility, the legal responsibility, the project and the financial management responsibilities project, but everything to do with the project is to do with your organization as well. So it’s there any risks involved in that project? The liabilities are going to be the physical sponsors you’re not isolated from that. So you’re taking on all that responsibilities the board has got to think about on dh sometimes he delegates this off to management that the project is well to find enough to be able to do it, but i like it when boards actually approved the projects and take a look at the application, which might include bios of the project leaders, um, and any special rigs that might be involved with their activities. So if there are working with children no, if they’re going on outdoor expeditions or if they got a camping program, is going to be dealing with research for on any see more than just sort of playing administration in an office they’ve gotten think about the risks and whether they have the right insurance in place and all of the infrastructure things that andrew said they’ve got to get in order before the accept the project, those are all the things that the board has to say. Yes, we’re prepared. To take on this particular project because we’ve got all our ducks in order to be able t o i handle the management and oversee all of the management of this particular project, its employees and volunteers and everything else. All right? I’m i’m getting i’m getting tired now of talking in the abstract i want i want toe implore you to tell me a story. So, gene, can you have you have a client story you could tell about a model, eh, fiscal sponsorship that that went well? Sure so ah, a typical model a project make may come in that say says we’ve got this great idea. We’re going teo run an after school program for children’s education in this area of a city that doesn’t get much of those services. We’re not sure you know if it’s gonna work or not, we project that we’re goingto bring in about one hundred thousand dollars a year, and we’re not sure of funding outside of the first year we’ve got some donors and foundations, perhaps that if we have a five a one c three, they will commit. So we’ve got this first year commitment of one hundred thousand dollars we’re not sure after that, if it’s gonna work, so we’re looking for a physical sponsorship relationship to start out with, and that might be kind of the first cases of saying from the physical sponsors point we’ll have you done anything like this before? Have you raised funds before or, you know, how did you get this initial one hundred thousand dollars worth of commitment on dh? What risk is there going to be involved in your after school program? What exactly? When are you going to do who’s going to manage it? Do you need employees? You know, are you going to be all volunteer, right? Those are the types of questions that need to be asked of this particular project that we’re talking about and sometimes stop, you know, in that particular project that i’m thinking of, you know, ended up becoming a great project for that sponsor, the people that brought in the project, we’re really focused on program and fund-raising they didn’t want to worry about all the admits, what filings to make? They didn’t wantto worry about payroll tax withholdings or insurance developed beings called the government’s policies, or even putting together a real board of directors, andi get all of that through the physical sponsors that works really well for the project and the programme leaders. The fiscal sponsor gets this project because they’re also interested in in-kind of children and youth programs in their area, they get this great project that gets a lot of attention, does very well, not only for the first year, but for subsequent years after that, and a great long term relationship arises, and the project actually ends up staying with the physical sponsor, not just through an incubation period that they never want to leave the fiscal sponsors. If you imagine tony one hundred thousand dollars, if we’re talking about even ten percent in administrative fees that’s only ten thousand dollars that’s the project would be paying to the physical sponsor in order to get all of those things. All of the insurance policies of filing no set up that a great relationship that can happen. Okay? And it’s continued, gene has been successful staying with that sponsor organization for many years. All right, andrew, i’ll give you a chance when we get the model. See, i’ll give you a chance to tell a story. Ok, not to worry, okay, um, but still i model a andi want remind listeners i’m talking. Teo jean takagi, principle of neo non-profit exempt organizations, law group and our our legal contributor. And andrew shulman, principal at shulman consulting shuman consulting dot com and we’re talking about fiscal sponsorships right now. Model a. We’ll get to the model, see, and we’ll find out why be got skipped over andrew, what do you what do you like to see you mentioned? There is a lot of things that can go wrong. Tick off some things that you like to see in a written agreement, and i’m presuming that there should be a written agreement. Everything i read said there ought to be a written agreement, but sometimes there isn’t, or a lot of times there isn’t so let’s, just assume that non-profit radio listeners are going to do it right. There is going to be a written agreement between the two entities. What do you like to see in that agreement? Well, i like to see i like to see a lot of things, i mean, okay, i mentioned before, nothing, one of the most important one is how you know a clauses in sections that that will tell how this relationship might end it already if and when it’s ready to be ended by either party. So if the project isn’t doing well and the practically there’s aside, okay, we’re you know, we’re going to close up shop. There should be part of the contract that say, ok, when that happens, here’s, how we’re going to do it wording and andrew, including the possibility of spending off to a different supporting organization, right? Right. So that’s the other side, if it does well and they decide either way, we need to move to a different sponsor that maybe has mohr provoc rise more services or more services. Tailors are specific needs or we want to go out. We’re at the point where we’re big enough people enough, we get our own. Five. One, two, three. You know what? How? What are the rules? And one of the for the processes dictates that so that that should all be in the contract, i’m i also like tio put in again, i’m not a durney venus, but i like to also put in the expectations of both the sponsor that the project should have for the sponsor and that the sponsor has for the project, so that gets into a little bit of process. And, you know, when, how long should we expect as a project that’s gonna take us a sponsor too? Latto check when we need to, you know, make a payment to a vendor or to review a contract before we before we do it, how, you know, if we’re if we’re applying for institutional grants from foundations, what’s the role of the project of the sponsor in that those kinds of things as well so that that’s the kind of stuff that usually gets skipped over in a lot of cases, but i found that to be successful as a sponsor, you really have to set the expectations up front of both how you’re going to operate with the project and what you expect from them. Jean would you want to add on the contract side so just clarity about that, that the project and all of the funds raised for the project are really funds raised for the physical sponsors, the party that signed the contract with the physical sponsors so the project leader they’re not registered to engage in fund-raising themselves and they don’t have five a onesie three status out neither the physical sponsors, so they have to realize that when they’re fund-raising there fund-raising as agents of the five a onesie threespot co sponsor, and they’re raising funds for an internal project of that sponsors so it could be restricted funds that they’re raising but it’s not funds for their separate entity or anything like that. So when they spend off, they might form a separate entity. But ultimately all of the funds belong to the sponsors, so there should be that legal understanding and the contract has got to recognize that. Because if you run into an issue with the irs for an attorney general or other regulators, that documentation has got to be perfect, even though ultimately the sponsor should be willing to transfer out the assets that you’ve got a suitable successor that’s willing to take on the project, including if the project leader’s create their own five a onesie three entities, now they’re going to be little caveat to be careful about. So here we go. One of the reason why the termination is because the project leaders have failed miserably and even embezzled money from the organization. Well, then you don’t wanna transfer assets out to something that they created that you know, would be imprudent for for the physical sponsors board. So little caveats like that you gotta be careful about, and then when they draft an agreement, you want to make sure that the sponsor is protected and doing it in the right way. Okay, we’re going tow. We’re going toe. All right, hold on. There just latto close that model a conversation. When we come back, we’ll do the model c will move to that. See what the differences are. See. See what it means legally, andi, i have to do in the meantime, do a little business first, beginning with pursuant, they’ve got a new free content paper for you. And that is the intelligent fund-raising health check. Health care is in the news. This is a fund-raising health check evaluates state of your fund-raising it includes nine key performance indicators. I think those air kp eyes if you want to be jargon e, but we’re not, we’re not here. Ninety performance indicators and ten characteristics of organizations that thrive. Where do you go? You go to tony dot m a slash pursuant twenty dollars starts pursuing check out free resource is from our sponsors pursuant weinger cps welcome again. Welcome, wagner. Welcome to non-profit radio. They are a cpa firm based in madison, wisconsin, and true to their tagline, they do go way beyond the numbers. They are also very generous with tons of free resource is they’ve got a page and has dozens of policy statements for you, including all the policies you need to make your form nine ninety complete like committee meetings, disclosures on fraud, document retention, lots of others and you’ll be hearing me talk about thes from week to week got to check these resource is out too, you know? Different but valuable absolutely from wagner cpas there at wagner c p a’s don’t forget, the less at the end dot com weinger cps dot com you’re quick resource is then guides stop wasting your time using business accounting software for your books you are in a business, you are a non-profit you’ve heard rumors to that effect welcome apolo software, our second new sponsor, this this week. Apple juice, apple of accounting is the product, and it is designed for non-profits. Don’t use the business software for non-profit your non-profit europe near you are born, used one that was built from the ground up for non-profits financial management. Simple, affordable it’s called apple, owes accounting. It includes fund accounting, advanced reporting, donation, tracking everything you need in one simple software, and you want check out apple of software. You want to see what what apple’s accounting is about. You go to non-profit wizard dot com that is our sponsors, those are our sponsors, welcome new sponsors. I’m very grateful for that. And now it’s, time for tony stick, too, and i am imploring you to show love to our sponsors are our listeners, whether you’re alive. Podcast or affiliate? I’m so grateful. That was not a side. That was a sign of gratitude that everybody’s with us. Um, i need you to ah, i need to check out the sponsors. It’s important. We need them to stay with her us so that we can continue to attract great guests. I can continue to take the show on the road to conferences will get outstanding speakers. They’re the conference speakers. I need you to support our sponsors on their new ones coming october first. So you may hear me mention this again. But for now, pursuant regular sea pia’s appaloosa counting on dweeby spelling. I need you to check out all our sponsors if they if you think they can help you, please let them check them out. Thank you very much. That is tony’s take two and i am with jean takagi and andrew shulman. We’re talking about fiscal sponsorship. Gentlemen, i think we’re ready to move. Teo model. See, unless unless somebody has something burning that the lackluster host did not cover in model a. So anybody, anybody have to say something about model, eh? Okay, going, going, gone. Thank you, thank you. Um, let’s. Move to model c and, uh, give it to andrew. What distinguishes model c from model, eh? Church model c is more of an armed blink relationship. Aunt it’s usually just face around a, uh, candy to space around a specific activity or even a specific grant about me from the project that the project is soliciting through the sponsors tax id number. So basically, in this case, the project, it is not a division or unit sponsor, but they have their own legal status. They usually registered within their state as a charitable organization, but they don’t yet have a five twenty three or don’t have a five, twenty three andi so they remain distinguish where here is that instead of handing off all of that administrative were to the sponsor with model, eh? I don’t see a lot more of that falls on the project, but they’re really just utilizing that. Five, twenty three status of the sponsor two taken tax deductible. So so is this just temporary? Until the the project gets its five. A onesie three designation from the irs, it can be can be temporary. Can be longer term candy. You know, there’s. A lot of uses. I know we haven’t gotten the story time. Yes, but there’s a lot of uses. For model b, the art where if you can imagine, a documentary filmmaker is doing a film that has a terrible purpose heimans telling an important story and they want to raise money via donations. I willbe tax deductible from the donors. And so instead of going through the process of getting their own twenty three, they can actually go through a physical sponsor of the model t and do it that way. Okay, uh, and reminder. I should’ve i should’ve mentioned it earlier. Andrew, remember to speak louder. Okay, write yourself a note and then look at the note to you’ve got to look at the note after you write it. Uh, jeanne model see what you want to add. So i’ll just build on what? But andrew, it just said a lot of times this is a project that thought by arts groups, sometimes by by research group, and they may not actually deformed the non-profit they might just be individual. So proprietors in the case of artist oh, are they might be just a for-profit type of al, l, c or business corporation, but beached in some sort of charitable effort. So the general idea here is they want to raise some money, and they’ve got some willing funders either donate or make grant to this specific project, but the funders and the donors the donors want to get a tax deduction for making the grant, but they can’t make a grant to liken individual artists and just take a deduction for that right on the foundation may not be able to make a grand to an individual artist without jumping through more hoops that they have to do under the regulations when they give to non charities, so both of them would rather give to a charity. But the fund what the artist maybe doing and in that case give it to the physical sponsor and the physical sponsor has the ultimate legal control and discretion over what they’re going to do with the money subject to the restrictions that the donors put. The donors are not going to say you have to give it to this individual artists what the donor’s going to say is we want teo produce oh, are we want to fund the production of a documentary on penguins in argentina and there’s only one, you know, so maker that’s actually doing that and they’ve made that, you know, typical sponsorship contract with the physical sponsor and what the models see. Agreement is a pre approved grant relationship. So basically their physical foncier’s saying, yes, we’ve already vetted this project. The artists on, and we know that they’re doing the research and they’re competent, and we trust them to be able to use our grant money properly. So if we raise the money, teo fund this project, we’re going to re grant it to this person, and this person is going to deliver the project for us, and then we’re going to make sure that it gets published. Distribution is simply because that’s, what a person on league it is, people, that’s, the typical marvel. Okay, so there’s that. There’s. More vetting involved. Do i have that right? Yes, going to be quite a bit of betting in in advance, just to make sure that this person isn’t just pay themselves, you know, for their their own living and, you know, housing expenses, but not do anything charitable with the money or build that they sell to a private collector. So it never gets into the public realm. And it’s just a way for that person to make extra income on their parents, donated the money and took a tax deduction for that that was completely improper and unlawful. So the sponsors got to make sure the vet that, if we’re going to enter into this relationship, are our role is a grantmaker, just like a private foundation might, you know, have a role to vet all of their grantees. But when you’re not going to give a grant to another public charity, you know, the responsibilities and the vending has got to be a little bit stronger, because you have to make sure that your money that you’re giving your charitable monies, that you’re giving us a fiscal sponsor, are only going to be used for charitable purposes. And they’re not going to be a fuse for private benefit. Jean do we know why model b got skipped over? Why did we get screwed? Well, pick first shot at a b b is around and this probably as the third most common of the fiscal sponsorship forms and it’s a little bit of model aimed he combined in that the project is owned by the physical sponsors, but rather than as in model a, where all the employees, volunteers and the contractors all are employed or hired or contracted by the physical sponsor. The entire project is going to be contract id out a single independent contractor in the model b, so you own the project because you want to control the project result, but you hired an independent contractor who would probably be the project leaders that brought the project to you in the first place, and they’re not going to be your employees, but they’re going to be independent contractors to it, and they’re going to supply all the services that our program services the cynical sponsor will still do most of the back office stuff. So is it too late there? Insurance would cover it, but they would hyre out an independent contractor. Can we have movable? Can’t we move? See up to be and be down to see since since sees more popular than be or is it xero late for that? So what? Who created this created this? I don’t know what greg’s mom and creature grantmaking. Dr gramm. We’re popular bin b but b if you look at it in terms of control and responsibility of the fiscal sponsor a is the most responsibility for the physical sponsor is the next most and he’s the least i see. All right, so we were working down a xander was saying earlier. It’s the relation what distinguishes these six is the relationship and we’re working. We’re working toward less less responsibility for the sponsor. Is that a through f? Do i have that right? At least eight, just like different variations. All right, all right. We need to get greg on here. Explain his nomenclature. But thes e the one who created this morass. Okay, we have it. We have a bit of a naming problem. Yeah, if you haven’t noticed. Yeah. Model, eh? My late model. Be okay. Uh, andrew, tell us a model. See story. Sure. So remember to talk loudly. I okay, i’m trying to tell me if i’m not because i’m trying to tell me what i need to talk even more loudly. Ok? Ok. You said okay, go ahead. I worked with. Okay, great. So i worked with an organization that association for non-profit news organizations on dh part of what they do is offer physical sponsorship metoo start up non-profit news entities. So i think, like the local ah, websites that have serve lots and all of the country with all the investigative reporters i’ve gotten laid off from newsrooms they’ve all got out started their own websites to cover local governments and things like that, and they offer a fiscal sponsorship in mile see to those entities to help them get started because and sometimes to stay for a very long time, because the gandhi’s are folks who are starting these entities that aren’t looking to you manage, you know, a non-profits they’re not looking to worry about out getting there there five, one, two, three status and and all of that on this organization that’s those folks, obviously they know who they are. They’re watching them very closely and know they’re acting as the five twenty three for all of those organizations. Okay, and that is that relationship continuing? Yeah, they have a have a great program. They have. Ah, i don’t know, probably upwards of twenty or so. And, you know, like i said, sometimes makes sense for that’s, awful, sponsored project and either model to separate out on their own. And sometimes it makes sense for them to stay, because, you know, if you had a certain level of size and fund-raising staff, bond, all that kind of stuff, uh, it’s, just a really good deal for you to be sponsors. And so, you know, especially in this day and age where a lot of funders are concerned about overhead and have lots of questions about overhead. I always tell people you’ll never have lower overheads in which her under physical sponsorship. We’re going to go out for our last break when we come back. Of course, live listeners love that. We’ve got to do that, and we’ll explore a little more than due diligence. Yes, and, you know potential risks. In our last seven minutes or so, stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Hi, this is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. Xero stoploss live, listener love and shout outs are going to tampa, florida. Woodbridge, new jersey, anaheim, california. Garwood, new jersey i don’t know i was from garfield, but no, this is guard would not to slight not to slight you. Garwood lifeless naralo love love to the live listeners germany. We’ve got a couple in germany, guten tag and also sao paulo, brazil i hate when americans call it san paolo don’t do that! It’s, sao, sao paulo, brazil, obrigado and let’s do a little facebook live love tio packed jackie, who i know is jacked up every sea. Mike zeller, george harris, rusty kansteiner, rusty hello, been a long time. Hello, jack piela zoho been a long time. Good to see you and trudy getting steam. Hello, facebook, live! You could join us, facebook live at twenty martignetti non-profit radio page and, of course, on the heels of all that has to come. The podcast pleasantries toe are over twelve thousand podcast listeners thank you whenever you’re listening, vinge listening, maybe four episodes in a row. Thank you so much, so glad you’re with us. So glad you get value from the podcast and our affiliate affections to the many listeners at our am and fm stations throughout the country i’m grateful to you for tuning in on the on your analog device. Of course, maybe you’re streaming your nephew stream your your radio station. So not necessarily. However you’re listening to your station so glad you’re with us and i thank your station for carrying non-profit radio, expanding the network, expanding the family it’s a family, not a network network. Sounds like a health care organization. It’s a family um andrew who’s, that who’s that sick rings that you andrew genes genes used during this so it’s probably it’s probably andrew’s genes used to hearing all this. I was ranting, you see, listen, specially love jean um okay, let’s, talk a little about some due diligence. Jean i gave you a shot earlier. Let’s andrew let’s, talk to you now about let’s. Hear from you sorry up my voice just cracked like i’m a fourteen year old on some or the due diligence that is sponsoring organization needs to do, you know, detail. We like actionable details for our listeners lorts sure, well, i think. You know, especially if you’re either either model, either either model, right, looking, too, to take on a sponsored project. You know it. This is a relationship. This is a marriage, essentially, that you’re getting into. So if you start with that apprentice, you think about, you know, in a business sense, all of the things that you want to make sure you know about the folks that you’re, you know, metaphorically getting into bed with. So you obviously want to know about their experience. You want to know about their support networks, whether two people raise money or, you know, bring on more people to help their project evolved. You want to know, you know, if they’ve had any, obviously, any criminal activity or anything like that, for sure, it also you want to find out about their plan. So, do they have a business plan or aa program plan? Do they have a fund-raising fran? Do they? You know, is there any money committed at this point already, like you guys mentioned before, that’s sort of ready to go if they’re able to get this that status, you know, those are the kinds of things that you really wantto dig into and understand, and that, you know a good official sponsor will have a pretty well defined application process that, you know, may have multiple rounds of interviews with the, you know, the staff of the mon for the board of the sponsor. In some cases, you know, like inside you, you do want ideally the board to make this decision or help you make this decision to take on these projects or even to start a sponsorship program because they are the end of the day, the one who’s, you know, they’re on the line at the end of the day, their fiduciary responsible for for the whole thing. So, you know, it should be you should at least have some input into that. Where do you see the responsibility for this do dilgence residing? Who does it? Treyz who i think who on the organization is doing it. So go ahead, and because usually the staff, you know, whoever it will be involved in working with the project from the path of the sponsor, would take the lead, maybe with some help from from some key boardmember okay, jean, did you have something more about through? Dilgence yeah, i just wanted wanted to add that it really is critical that the physical sponsor understand, particularly in the model see situation that there there one’s fund-raising forth the project, even though the project is housed in a different legal entity and that they’re going to make grants to they’re responsible for all the monies and all the responsibilities associated with the donors or the foundations, including e-giving a grant reports back to the foundations, and if it’s government funded the audit requirements that go along with that and that’s where you get the hefty, like the fifteen percent physical sponsorship administrative fees that andrew was talking about, government audits are incredibly difficult to do and expensive but fickle sponsor has got to be prepared to do all of that. They’ve got to make sure they’ve got adequate strapping to be ableto handle all of these and treat all of these is restricted funds and have all of the infrastructure, all the right policies over the right agreements, all of the right qualifications to do business if they’re in different states and registrations, you know, tony, you’ve got to be prepared to do all of that, and that made depend upon each project that they get, they may be incurring additional responsibilities that they’re going to think about on dh what if they what if they don’t do it right? Jean? What? What are what are some of the potential penalties were the worst thing that that happens is of course, the project gets into huge trouble, and they, you know, they engage in some sort of political activities and all of us and you jeopardize your own five twenty three status or a child has been hurt because of the negligence that they’ve got that have exhibited, and you don’t have enough adequate separation in the model c or it’s, a model a and its internal project of your physical sponsors. So you’re completely responsible for the liability, and you may find that you don’t have enough insurance because he went, anticipating those things and the bad if you weren’t really prepared for it. So those air the two worst case scenario. Ah, andrew. It sounds like you really should have some outside help and expertise. If you’re if you’re going to take this on. Well, i would i would recommend it. I mean, i think you especially if you’re doing it for the first time. So are a lot of people come to me or i’m sure jean when they’ve already got a couple of projects underneath, um, i say a lot of people get into this accidentally or at least unintentionally and, you know, like we said, they’re six weeks to do it right there’s a lot of ways to do it wrong on in the operation side of things and you know it, khun khun very quickly go from a really good thing, tio not so good thing in your whole team is now focusing all their attention on these projects and it sort of eating up all of their bandwidth on dso, you know, having some of those processes procedures in place on getting all those things set up is really important again, going back to the due diligence, the written contracts, i guess both of you have seen cases where it’s just been a handshake mary-jo absolutely, yeah, happened a lot. And then when when there’s a termination that happens, there’s a conflict about what? What should be done into who’s, you know, the funds belong to a lot of complexities when they don’t do it right at the start. Dahna andrew was something wanted ad about the downside of a handshake agreement. It’s well, i would i would just say that whether or not there’s a handshake or even a contract, you know, we’ve talked a lot about model a model see, and they are very specifically laid out, but what do you see out in the wild if there’s really a spectrum of how they operate? And some of them i’m not always done to the letter of the law and monsters don’t realize it, and, you know, some of the very long to get by obviously would recommend doing that if you don’t know what you’re doing, but it was really, you know, there’s a lot of variability out there, so if you are thinking of becoming a sponsor or you are a sponsor and you’re not sure you definitely want to talk to somebody who knows what they’re doing, gene, there is no legal definition to these right? That there’s no one legal, definitely fiscal sponsorship isn’t defined in any code or regulations, so cynical sponsorship. Is just referring to these relationship that are ultimately defined by the contract and that’s why you needed a written contract, because we need to know what relationship you actually have and the biggest, biggest thing, and where everything often goes wrong is misunderstanding that an outside legal entity other than the physical concert could not fund-raising for the project, even those of the individuals associated with it are fund-raising for the project, they are on ly doing so as agents of the physical sponsor. So the physical sponsor ultimately has control over all of the funds it is raising. And if it’s going to re grantham out, it’s going to re grantham out under its own legal discretion and subject to what they call all variant of powers in accounting language, basically saying that ultimately, the physical sponsors board has full control over them of those assets, subject to the purpose restrictions or timing restrictions that might be involved with the donations of the craft. Okay, we’re gonna leave it there because i think it’s ah, i think it’s appropriate to leave it on. Ah, sort of a note of caution. This certainly can do wonders for your charitable. Mission and your work, but i feel like what i’m sensing from from the two of you is you know, you got to do this right? So i’m going to sort of leave it on that cautious still a little bit of a finger wag that admonition tone that you probably need some expertise and you’ve got to make sure you do this correctly. Is that okay, gentlemen, anybody disagree with that? How can you? Okay, not at all. Okay, so i want to thank you very much. Andrew shulman. You’ll find him at shulman consulting dot com and at a m shulman and jean takagi editing the very popular non-profit law block dot com and he’s at g tak gt. Okay, gentlemen, thank you very, very much. Thanks, tony. Thanks, anders. Thank you so much. Have a good one. Pleasure. Thank you. Again. Next week, video storytelling and maria semple returns with deep pockets. If you missed any part of today’s show, i beseech you, find it. I’m tony martignetti dot com. I love our sponsors pursuant online tools for small and midsize non-profits data driven and technology enabled pursuant dot com regular cpas guiding you beyond the numbers. Weinger cps dot com kaplow’s accounting software designed for non-profits non-profit wizard dot com and we be spelling supercool spelling bee fundraisers. We b e spelling dot com creative producer is claire meyerhoff. Sam liebowitz is the line producer, shows social media is by susan chavez, and this very cool music is by scott stein. You’re with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Yeah. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine am or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones me dar is the founder of idealised took two or three years for foundation staff to sort of dane toe, add an email address. Card. It was like it was phone. This email thing is right and that’s, why should i give it away? Charles best founded donors choose dot or ge. Somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony, talk to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for August 25, 2017: Raising Risk & Avoid Social Weariness (ASW)

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Maya Winkelstein & John Hicks: Raising Risk

Risk pervades every grant you get. Lots of things can go wrong. Is it appropriate to discuss potential problems with your funders? Does that advantage your grant competitors? We’ll flesh it all out with Maya Winkelstein of the Open Road Alliance and John Hicks from DLBHicks.

 

 

Amy Sample Ward: Avoid Social Weariness (ASW)

Amy Sample Ward

With our own ASW, Amy Sample Ward. The social networks are 24/7 and can overwhelm you. But there are ways to make them work for you. Amy knows how to make your social manageable and strategic. She’s our social media contributor and CEO of Nonprofit Technology Network (NTEN).

 

 

 


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Duitz hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d suffer with media asta no, pericarditis, if you broke my heart with the idea that you missed today’s show raising risk risk pervades every grant you get, lots of things can go wrong. Is it appropriate to discuss potential problems with your funders? Does that advantage your grant competitors? We’ll flush it all out with maya winkelstein of the open road alliance and john hooke hicks, john hicks from de lb hicks and avoid social weariness et s w with our own s wmd sample ward the social networks twenty four seven and can overwhelm you, but there are ways to make them work for you. Amy knows how to make your social manageable and strategic she’s, our social media contributor and ceo of the non-profit technology network, and ten on tony’s take two show our sponsors love responsive by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuing dot com, and by we’d be spelling super cool spelling bee fundraisers. We be e spelling dot com. We just corrected that problem. Hey, maya winkelstein is on the line. She is executive director of open road alliance, finding new ways to deploy capital to achieve maximum social returns. She had been there consultant. And they loved her so much. They put her in charge. So i guess there must not have been any non solicitation clause in that contract. We’ll flush that out. They’re open road, alliance, dot or ge and at open road tweet. Welcome, maya. Heidtke durney. Thanks for having me. My pleasure. My pleasure. We have john hicks on the line yet. Okay, we don’t have john hicks yet, so sam’s going to give him a call, but that’s. Okay? Because i want to start with you anyway, maya, um, we want to talk about risk to talk about risk and are funding relationships, but, uh, yeah, i know why. Well, uh, you see the opening of the show riskiest everywhere it has stopped anyone on the street and said, hey, the world is unpredictable vehicle, you’re disagree. Everybody agrees. Andi makes sense that in the nonprofit sector, where by definition we’re working with the most vulnerable populations and look vulnerable and challenging. Geography and problems that unpredictability is just a fact of life, but this reality often doesn’t translate into the way that grantmaking works the way that project planning and particularly the going on grantee relationship functions. Andi, we think that change, okay, if i know you have some stats about how ah unlikely it is that a grantee will be asked to assess the challenges that are facing them in the in the program or project that they’re that they’re seeking money for on dh like, okay, you’re welcome, you’re welcome to work those in and but but then, but if if if we’re not being asked to raise this, this issue of risk, don’t we end up disadvantaging ourselves because our competitors in the grantspace may not do the same thing? Absolutely right now we’d like to say that the word risk is a foreign letter word, and you’re on, and i think about the situation as an emperor has no clothes. The truth is, we did do a survey in twenty fifteen, where we interviewed two hundred foundations two hundred non-profits and asked him about it what’s really interesting in that survey is that the foundations acknowledged that risk percent as much hutchisson non-profits it princessa agreed on the number, and the number is one inside the one in five projects or wanted five grand’s legend to encounter some type of roadblock or obstacle that’s going to need additional funding in order to achieve impact on time and in cold. Okay, that zoho both sides acknowledges so to, as you said before, seventy six percent of thunders don’t ask any point in the application what goes wrong and went under so now guarantees don’t tell. So we do have this this dilemma and the question about competitive advantage, i think there’s a really important one because there is a lot of fear among non-profits you know, why would i reveal my weaknesses if you know somebody else competing for the grand isn’t but the truth is, uh, when you don’t talk about brightstep friends, we’re not brave and say, hey, you know, there’s, other things that could go wrong, you really just shooting yourself in the foot because things are so go going to go to go wrong one way or the other, and the difference here is simply for patient setting. Well, we don’t expect a set. Expectations appropriately, they’re thunders then it’s not surprising that they’re blind sided or react negatively when you come up. All right, all right. Um, i saw the so we believe i’m not surprised to hear one in five twenty percent of funded projects will have trouble. I’m in trouble is inherent in anything we do, whether it’s commercial or non-profit i’m just still i’m trying todo playing devil’s advocate i’m trying to think of think like a ceo or a grant writer who is wants to be transparent and set expectations, okay, but my board or my ceo from the grant writer says, look, i mean, the competitors are just not going to do this. We’re making ourselves look like we’re inferior because we’re going to raise challenges that the other people competing for this exact money are not going to raise, and they’re going to look superior and we’re going to look poor, right? And where one where i encourage non-profits to play teo freedom, your donor’s instincts as an investor that’s open lately what all donors are, you know, when we send money out into the world, it’s not baking powder self-funding back and sleep at night, we’re in an era of philanthropy where we want to see change, um, we really do treat our philanthropic dollars as investments for looking for maximum return on investment on if you think about it in the private sector, you know, who am i going to pick the company that tells me that everything’s perfect and they’re never gonna have any problems or the management team that said, hey, look, you know, we’ve looked at all of the issues, these air, some things that could go around, but this is how we’re managing it. Uh, you’ve been really treat with management as a sign of confidence in your management team position it as, uh, a competitive advantage to your advantage that you’re thinking about these things and your competitors are if somebody tries to tell me that something one hundred percent guarantee that for me is a much for red flag and the honesty and transparency of saying, hey, what could go wrong? But i’ve got a plan in place, okay? Okay. That’s ah, that’s. Excellent. That would be persuasive to me. Position as as an advantage. Somebody who tells you that there’s no risk is not doing a complete analysis. You know, they’re they’re superficial and were detailed, etcetera, depending how far you want to go in trash trash in your competition. Okay, that is a great intro, right? We’re goingto going go out early for our first break. When we come back, we’ll bring in john hicks, we got him on the line now, and, uh, we’ll get into where does this start? I mean, is this a chicken and egg thing? I mean, to me, it seems like funders have the greater responsibility. They’re the ones with the applications, but we’ll talk about that on dh, more about, you know this, don’t ask, don’t tell about risk that that were in stay with us. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent they were on facebook live, so i want to give shouts shout outs to carry my croghan good to see you, carrie it’s been awhile, it’s been quite so quite awhile. Thanks for being with me, man and jeff rose and also and there are others there are multiple others, but i can’t quite see them all right now, but we’ll get to them more facebook live shoutouts, let’s bring in john hicks john hicks is principal of de lb hicks consulting deal b is for dylan’s light bulb and if you don’t know that story, it’s at deal be hicks dot com he’s on the faculty of columbia university’s master’s program in non-profit management and a contributing author to the books after the grant and the non-profit handbook fund-raising he’s at de lb hicks john hicks welcome back. Glad to be back. Thank you. You’re you’re on vacation in north carolina, are you? Is that right? Yeah. Absolutely beautiful day down here in the outer banks. Well, thank you for joining us on vacation, john. Thank you so much. Thanks for doing that. Uh, jon, do you heard the intro, i hope. Where yuan for that? I was okay. What do you think of this idea of raising risk? Other people might not be well, i think it’s incredibly important it’s something we talk about a lot in our grants glass at columbia university about mitigating risk for the donor and mitigating risk for the non-profits and i was one of very quickly right off the bat compliment maya and her team on raising this topic for grantmaker but i think it’s also everything that i’ve seen has been developed by by the team. I would love to share my plan to share this with my client because i think non-profits have to be looking at risk management in terms of developing long term, sustaining positive relationships with donors, but also, you know, you have to do a reading, undertake a really solid reality check when you’re starting a new program, you know how how much can you realistically do? How much can you realistically deliver? Um, so it’s an important topic and, you know, it’s, just so great to see this being, you know, brought out in the way that it’s it’s been taken on my uh, where do you feel the responsibility lies for starting what you want to see happen a lot more often than it does in, like thirteen percent of grand applications or something dependents look like depending whether you asked the funders or the or the grantees, you’ll get different numbers as to how often it’s it’s raised, but in both cases it’s in the vast minority of applications, do you feel like it’s the funders? Responsibility? Because they’re the ones asking the questions they’re the ones with the with the applications so open it, lee risk itself is a shared responsibility. I mean, these often heard the conversation, and rightly so that non-profit can’t do their work for that thunders and thunder achieve their objective non-profits so we really are equal partners in in sharing and the successive failures and rick, every project that we partner on, but the reality is that there’s also a power dynamic within that partnership, and that power dynamics is very clear and it’s such a the thunders so as much as i do think there is a place and is a safe for non-profits to stand up to breathe ray’s, tow, have the conversation. To raise the issue uh, really, if we’re going to see widespread change, it’s going to have to come from the underside and it’s gonna have to really be be demanded as thunders. And i like to sort of think about it as risk monitoring an evaluation was pan of fifty years ago, right? It wasn’t until even though non-profits knew that they could do better at measurements were trying to do better measurement to billy and sam impact of their products. You know, it’s not told donors have a really big lever when they asked for it. And when they funded that’s, when things really start to move and change, all right, let’s, let’s drill down into some of the how tio, how to do this my way if i’m of i’m a potential grantee and there’s no mention of challenges, risks, obstacles in an application for for granted i’m applying for how do you like? How do you encourage organizations toe raise the issue? Do they wait till there filling out the application? Do they started in the preliminary phone calls that we hope that they’re having before they submit an application? How do you like to see? This one of the things we found on the underside in particular is not that thunder don’t want to know about bricks or don’t want to ask about it’s just that it’s not part of the grantmaking mainstream grantmaking culture, and so it doesn’t even occur to them, and one of the things that is also absent on the underside is very serious for thinking about their own risk tolerance and being able to define that. So one way to ease into the conversation without going straight to hey, you want to me to give you a risk assessment is to ask the thunder about their risk tolerance. Askin, you know hey, what is your profile? What are the types of risks that you like to see potential grantspace taking? And what are some of the risks that you tend to lead to a void in your grantmaking portfolio? Not only is that dahna night entree to the conversation, but it will also give you as the applicant, some really interesting on dh hopefully helpful information around here. What will be a better fit for that particular thunder? All right, john, how do you feel about when when it’s appropriate? To to start asking these questions may be asking the funders risk tolerance, what’s your ideas on how to raise this. I know what my just said about you is that it’s very early on in the conversation? I mean, this is why, you know, a best practices, particularly taking on a ah large initiative, a new initiative you’re looking at standing something significantly, i i’m a big believer in coveting the client or the organization through having on initial conversation with grantmaker i think that’s where you you asked that question about risk colorants, and then but at the same time, i think the charity has i have a responsibility to have considered that question and be able to speak to handle day are assessing risk and how they have factored of risk-alternatives grain up. So i felt that, you know, a grantmaker handup that obligation to the grantmaker and john, can we quantify these things? I mean, ultimately we’re asking the funder for money. Can we quantify the likelihood of risk percentage of likelihood vs versus potential cost? Can we quantify this? I think it really depends on the program. Tony means sometimes if you’re if you’re looking at replicating something that’s already been found there might be information helps you to do that in a lot of cases that i come across, it may be that thie organization is trying something that’s very new and it’s very i mean, it could be a something new within a community, something new with them, a community of practice, and it may be hard to put numbers around that, and i think this is where, again, engaging the grantmaker and a conversation toe tried to bring out the questions that they’re going to have because, you know, ultimately you’re talking to a grantmaker you’re talking to probably a representative, who is? Mom has a responsibility to a foundation board and, you know, you want to get a sense of where is the board? We’re that foundation board, in terms of, you know, going back to what my dad says, what is their wrist and that mike guy, the metrics and the numbers and that helps you to create and construct a grant proposal that would speak to you know, that you could or you might be able to quantify risk. Let me give you a couple of my hold on. One sec, i just gotta do a lot more facebook live shot out sorry if you want to join us on facebook live, go to the tony martignetti non-profit radio page and joining us most recently craig’s swenson onda cara gammel, cara charles hello hello karen, what a pleasure. Thank you. Sorry, maya. What do you want to get my? What do you want to say about quantifying this for funders? Yeah, i’m really glad you brought that up, it’s something that we’ve actually been looking at open road for the past couple of years and unfortunately compared to certainly the for-profit sector, we just don’t have numbers yet, and this is in part due to some of the other clans patients, particularly when it comes to pricing in cause so that our sector is facing. So we’ve actually been having conversations and working with partners that would stand and non-profit finance son, people who are looking at things like overhead on dh, the survey shin cycle and accurately pricing the true cost of a process. We haven’t even figured that out yet, so this figuring out the next step beyond what is the true cost of a perfect projects. To say ok, and now, based on some sort of actuarial tables or other data that we could drop from here is the risk premium, if you will. I do think our sector is going to get there, but it’s going to be many more years and are you you you’re helping this conversation along the way? This research along, i should say, not just conversation, wei are yeah, we are helping to search along. In fact, one of the things that were excited about is within our portfolio. Now that he’s been around for five years, we’ve got over a hundred krauz funded, which also means we now over have a whole one hundred and miracle data points of what actually does go wrong in our sector. Andi, we’re going to be publishing reports later this year or early next year that begins to offer actually the first data that empirical david, what goes wrong? For what type of project, how often and under what circumstances? But failure has always been and can gentle and related challenge to this question of risk. You know, i say failure is a risk realized so and we all know how difficult it is to talk about failure in our sector so it’s very hard to get some of this data because people don’t want to admit failure. There’s certainly not recording failure. Can you open up an annual report? You see all of the good numbers, right? All of the return numbers, nobody, uh, really truck goes around. Failure is risk allies. Dh jonah, you hear snickering whereas my talks about the annual report, you want to answer them? I mean, no, i’m not laughing at you with everything that, you know, i think that it’s like when i’m sitting here with someone who probably, you know, works with charities on reports, and i’m constantly, you know, playing to my clients, that i think when we come back, we’re behold them to come back to a grantmaker and to honestly say when something doesn’t work, what do we understand about the failure? Why did it fail? How are we going to take that failure and learn something? Promise? I agree. I think that you know that sometimes there’s uh uh, there’s. A lapse in communication where the great you know that grant he feels like, okay, i just have to go back. And talk about all the really good things that happened and you’re right on the point of annual reports, there’s a lot of annual reports that just simply, you know, put a fairly burnished picture out there of the work that seemed done when reality not everything works and the more you can understand from it’s better you’re going to bay so i totally agree with, you know, with the point she’s making yes, producing this show, john, i’ve heard rumors to that effect. Not everything works. You have something you will. And when i said you were snickering, i didn’t mean you were snickering derisively maybe i should said you were chuckling or you were bemused. As as my was talking, i didn’t mean to suggest that you were you were being negative. About what? About what? She was saying that at all? No, not at all. You have a lot of you have a lot of good tools that open road, alliance, dot or ge on dh. One of them is you talk about a risk profile statement. What is that? Yes. Let’s. Go back to the convent and made earlier around. What is your tolerance? Andi? This is a tool that we developed with thunders and nine, but i think it is equally applicable and adaptable for non-profits out as well. One of the things that we found in our work and research is that it’s very hard to take steps to manage risk, to try to minimize it or avoid it. If you haven’t gone through the preliminary step of figuring out what you’re willing to deal with or not right, what is your current service profile statement is basically the idea that you go through a a very deliberate and intentional discussion with your your staff for your board, your trustees, depending on what type of organization you are and you really deliberately come up with what you’re risking, tolerance is and think about it along different not so your risk tolerance when it comes to taking reputational risk might be very low, but you’re colorants for innovation might be very high risk is not a single single variable, either. On the idea of this profile statements and it’s sort of the division would be wow, imagine if every thunder you could go to their website and you could look at their risk profile statement. And you could see in writing where they’re willing to take risks where they’re not willing to take risks, you know that? And it’s non-profit we’re able to look at their programs and strategies in the same light you the matchmaking, if you will, between non-profits grantees, not only is there potential for that becomes easier, but if you don’t know what risks you’re willing thank you, it’s very hard, then to identify and managed. So if you are looking to improve your management in general, you would’ve also have to do that. First step is figuring out what risks you even talking about and which ones are going to be worth it to try and save it for duitz and we need to, i guess, then set aside money teo plan for these could negative contingencies, absolutely, and that gets into the risk management side of it is sort of the objects inside of fifty will he other think cubine mind is that when we’re talking about a profiler with cholera in ultimately that’s a subjective measures, you know, whether or not i prefer to curtis, test with stock or treasury bonds is a very subjective choice on dh. That’s a choice that thunder have every single day do they want to invest in the tried and true after school program? Where do they want to invest in the innovative new inner cities i have model and whether or not which one they pick is as much about the impact that piece of the cross product can provide as much of the currents of the thunder, but that’s ultimately a subjective measure, but once you have that subjective measure now, you can do this management, and you can look at the object in sight of the fact that no matter how little tolerance for averse service you are subjectively it’s filled and exits, and you’re going to need to manage it and you can manage it through budgetary actions. You can manage it with internal policies of procedure e-giving manage it with communications on a whole bunch of other tools have been become much more easy to implement and ready it at your weinger john hicks, anything you want to head there? No, i think an ideal world and if we do live in an ideal world where there’s a lot of grantmaker who are listening to this program. Or are taking the time to go and get their hands on the tool kit, and they’re going, they’re going to use that five again, you know, just applauding the work that maya and her team have done on the topic and i hope, it’s useful to the grantmaking communities well, our our listeners are the non-profits over twelve thousand small mid size non-profit so what? We’re we’re i know meyer’s working on both sides because this is a shared responsibility, but so what we’re doing is encouraging non-profits to raise it with their they’re funders on dh that’s, why i want to drill down earlier and about how do you the asked both of you? How do you raise the question? Because where, you know, we’re hitting the non-profits and now the newly competitive because of maya’s my strategy and thinking on this, the newly competitive non-profits because they’re there now at a competitive advantage that they weren’t roughly twenty eight minutes ago. So i feel bad i feel bad for your competitors, not listening. You should, but you shouldn’t. But i do because i wish they were listening, which we have more but wait, we don’t have an audience to brag about of course we do, but i feel bad for the feel bad for the ones they’re not listening. My, i’m going to give you the last word. We just got about thirty seconds ago. Once you wrap up for us. Sure. Well, i guess that’s the last thing i would say, you know, keeping that non-profit audience and nine is duitz sebi breaks, you know, and stand up. There are a lot of a lot of things that you think you internally and externally with their fenders, put a risk front and center center onda also in terms of your own internal processes, you sustenance on your own. Anyway, even if you don’t know, never hear about it. Yes, what? You’ve just made your program stronger. You’re gonna have more impact and be more successful, which in turn is gonna attract more donors regardless. So i do think there’s a lot that non-profits could bring to the table here on but the end of the day without non-profit hundreds of just sitting on piles of money doing nothing. So i think it really, really is a great role that complaint my is executive director of open road alliance, open road, alliance dot or ge and at open road tweet john is principal of de lb hicks at de lb hicks dot com and also at deal be hicks. Maya. John, thank you so much. Thank you. Thank you for your pleasure. Got a void? Social weariness et s w with our own s w amy sample ward coming up first pursuant acquisition campaigns, they’ve got a free webinar, so much of the content is free it’s almost it’s redundant to safely webinar when you’re talking about pursuing but just in case you’re a first time listener free weapon are coming up to help you acquire new donors. It’s on august thirty first what inspires that first gift for a donor? They’ll talk about it. We’ll have lots of examples and and as we do here, actionable strategies just like non-profit radio, if you can’t make it live on august thirty first at noon eastern, then watch the archive listen live or archive, just like non-profit radio and the place to sign up. Is that the new landing page that pursuing has for non-profit radio listeners, that is tony dot m a slash pursuing with a capital p go there, sign up for the, uh, acquisition campaigns webinar and if you can’t make it live, you’ll get emails about you get an email telling you when the archive is available, so it doesn’t matter where you could make it alive or not. Just go, tony dahna i’m a slash pursuant we’ll be spelling, you know that super cool spelling bee fundraisers, millennial fund-raising and fund raising because they do spelling bees that include live music and dancing and stand up comedy, not your seventh grade spelling bee. At least not my seventh grade spelling bee from like, what would that have been? Nineteen, seventy one or something? Or nineteen, seventy five? Whatever. I was not like that. Throw that out. Check him out. The video that will show you all this happening at one of their many events is that we be e spelling dot com. Then just talk to the ceo. His name alex alex career. You’ve heard me talk about him. Get him, alex at we b e spelling dot com or you could pick up the phone. The numbers on the website. Check out the video. We b e spelling dot com have a millennial spelling bee fundraiser for your organization, low risk that’s probably don’t have to raise the risk issue for a spelling bee. I would think, what could it possibly be besides embarrassment now, time for tony steak, too. Listen, i really need you to be supporting our sponsors pursuant, we dispelling two new ones coming, the two new ones coming next week. Yes. Apple owes software is starting next week and also wagner, cps so we’re going for sponsors and peace organizations come to me. I’m very grateful for that because they know we’ve got a very consistent show every single week for seven years and over twelve thousand listeners, and i need you to step it up and show your love to our sponsors. So if you’re looking for millennial fund-raising talk to, we’d be spelling, and if you are interested in lots of free content bond fund-raising management then talk to pursue it, check them out, go to that landing page and likewise will be hearing me talk about wagner, cpas and apple owes software we need to show the love to the sponsors. Please keep respond to keep your sponsors. Our sponsors keep our sponsors in mind, thanks so much, and that is tony stick, too. And now time for a s w r own amy sample ward she’s, a social media contributor, and she’s, the ceo of inten, the non-profit technology network. Her most recent co authored book is social change anytime everywhere about multi-channel online engagement she’s that amy sample, ward dot or ge and at amy r s board. Welcome back in the sample. Ward. Yeah. Thanks for having me. Yeah. Did you see? I put i’m sure you noticed that she had put your initials in the segment title. Now, i actually thought maybe this meant there was a lot more pressure now that any topic in the future has to be able to fall into a nasco w acronym. No, i don’t. I don’t feel like that now. Besides, i’m the one who put there. I would be putting the pressure on myself because i there. Yes. You don’t hear me. Hello? Hear me? I cannot hear you. I’m not sure if you can hear me. Okay? Okay. Why don’t you call back and call back so i can hear you now? Okay. Okay. Now i was saying that there is no pressure because first of all, i did not ask you to come up with a title that met your initials. I did that myself, so you can blame me for that. And no, not not a precedent setting measure. No, you don’t have to worry. And we just lose amy. We did just back now. Now you are back. Okay. Did you hear? Everything i just said, i’ve been in the system the whole time listening to the whole show. And then when it’s my turn to talk wait cut you off? Yes. Did you just hear my whole diatribe? No, i didn’t hear you. Well, alright, basically. Well, i thought maybe i sum you buy my comment. Oh, come on. You know better than that eyes no silence on non-profit radio that never that would never happen. Okay, well, you’ll have to go listen back. But the short answer is no it’s, not a precedent. Don’t worry, grayce so what? We are talking about setting boundaries around your social. Is this getting to be now? Is this going to be an issue for you and your community? Definitely been a really kind of top of mind. Intentional topic here at and ten, i think i think last fall leading up to the election, regardless of any candidate that any single person was voting for. It was just such an intense election and the, you know, everyone turning to social media all throughout the campaign turned to social media that i think by the time the election happened, everyone was just really at this kind of emotional breaking point around how much content there wass how often updates were coming through and that’s both content from, you know, out less media outlets, newspapers, etcetera, but also just content from each of us write everybody sharing things and adding commentary and just reflecting on things that i think people have you no for almost a year now felt like i have to find a way to take a break, or i may be going to lose it, you know, i’m just reading too much, and i feel like if i’m not, you know, i’ve left my left my desk, but now i better open up twitter on my phone because i want to make sure i’m staying on top of this, that people are getting to a place that i think is really overwhelming. I understand, yeah, there’s so many more people paying so much more attention to the networks and the news. I mean, this is the social networks on dh exactly on i would never advocate against that way. I mean, i’m excited that we have a country that feels like people are paying attention, i think, for non-profits that this is a huge moment for us because it means that when we send out on a call to action or an appeal, we can make less of a point about what it is that’s going on because people are are now informed and waiting for that action and indifferent way, right? So on one hand, as organizations it’s a really great time because people are informed and are paying attention, but as individuals and individual staff, i think if we don’t set some boundaries around how much content we’re trying to absorb every day, we will just burn out. Look how good she is bringing it right back to the listeners wait brilliant were brilliant contributors on this show, the host is lackluster, but the contributors are outstanding example exemplary, alright, so yes, so as individuals and maybe even as organizations to i mean, if we’re a small organization, we don’t we don’t have a devoted social media director manager, this applies on the organization level to so what ideas you got? Well, i think at the very basic, when we’re talking about just boundaries in general, something that i have been practicing and that a number of other staff here it and ten have also been practicing is to kind of use different devices as a way to create boundaries. So for example, i don’t have facebook as an app on my phone, and that means that i’m only going to go expose myself to the world of facebook if i’m sitting at a computer and i can open up a browser right? That i’m not just like on my phone, letting myself be kind of mindlessly sucked into that news feed, so separating which which channels which applications you’re going to look at on different devices means oh, well, you know, maybe in the evenings you liketo have a tablet because that’s, where you read, you read a magazine or you have a kindle or something, making sure that you minimize how many other apsara on that device will help you create some boundaries so that’s excellent. And then in addition to that, i think it kind of goes hand in hand, but it’s picking times of day where you want to engage, so saying, you know what? During the morning when i’m getting up and i’m having my coffee and i may be with my family, i don’t wanna have to start the day already worried about what’s happening in the news, right? So, like i during these times, even though the temptation is there, i don’t check twitter until i get to work or something. So picking sometimes a day where your mind knows, okay, it’s okay to go down the rabbit hole. This is my life twenty minute twitter break when you get into the office or something, but then the rest of the time, you don’t feel like, oh gosh, i should check i should check i should check you say, no, i have that time when i know i’m going to go check it. That’s a tough one. You know, people have been saying that about email for a year for years as manager. Way of managing your inbox on ly check email, whatever two, three times a day instead of i think the is in the aft national adult average, like a hundred times a day, we look at our phone to check email something instead of doing it a hundred times. Cut it down to three that’s a that’s, a tough one. You know, last time i had beth can’t iran and i know you know, beth very well and she’s very smart. She talked about how difficult it was for her to break the habit of waking up and picking up her phone and looking at email it’s, hard it’s shorts and part of it, if you know you have that habit, let the device help you with that, right, you can set your different channels, whether that’s, social media are email or whatever toe on ly shou notifications at certain times or never shown on vacations. I think it is very healthy to make sure your phone is not constantly showing you the number of unready males, because that is just like a stressful little picker, right? So, you know, howto open email on your phone, you can go look at it, but you don’t need this scream at all times to be shouting at you fifty on read emails, right? So you some of the control that you have just by the settings and was identification setting their display settings to help create some space there? Yeah, that’s a great one. You know, i’m going to do that that’s a great, like that little red badge next to my helmet that red number you need that. I don’t need that in your life, right? I’m going to look at that. I’m going to check email anyway. I don’t need to know that. There’s there’s one i didn’t. I didn’t get to. I just checked back. They just check twelve. I closed the damn thing. And now there’s one how did that guy? How did that bugger sneak in there exactly. Just feel good about closing it. Yeah, you don’t need that picture and you know it’s a great one. It’s not a phone app, necessarily. But if you use gmail, i know a lot of folks do. If you use gmail there’s a free ad on called bloomerang and if you in add that into your gmail in your browser, it can mute that incoming email like you were just talking about for you. So it’s not a matter of temptation of saying, gosh, i can’t even open my email because i’m always forced to look at it two or three times a day. You can have it open. You could be sending emails. You can read emails that air there, but it will not show you the incoming. E mails wow, during these times where you say i want a mute email for the next hour so that you’re not tempted to dive into all those new emails while you’re trying to focus on something else. That’s outstanding what’s that called it’s called bloomerang bloomerang and it only works with what did you say? Gmail workflows gmail? Okay, well, i don’t know if it works on other things, okay? I know that it does work with female. I’ve heard i’ve heard of female, so okay bloomerang cool, you’ve great ideas, it’s amazing. What? Well, i mean, i think it’s what’s important, even if those air to specific things that you already do or you don’t care to try, they’re just example to illustrate that there are some ways that we can use technology to help us stay away from technology. There are some good tools are quick little add ons that can help you create some boundaries and some filters so that you’re not feeling overwhelmed all the time that you don’t have to do all that work, right? You don’t have to say i just need to be a better digital citizen and not care to check. Facebook, facebook wants you to check it it’s going to send you notifications every way it can and it’s trying to get you back in there so you don’t need to feel guilty for checking the notification instead. Think about where where should i go turn off those notifications? Facebook isn’t trying to tempt me back in and the emails the emails of facebook sends did you know that seventy nine people like the recent posting you’re non-profit happy hour? Oh my god! Yeah, i got to turn that off, too. All right, that’s, too? Yeah, i got one the other day that i thought i felt so desperate, it’s said. You have not updated your public, i don’t know if it was my profile or just i hadn’t posted to my own kind of, you know, posted into the news feed in fifteen week don’t you want to see it? And i was like, if i haven’t done it in fifteen, we space book makes me maybe you could just let me go, you neo-sage they’re trying to trying to get you back in. You’re not cooking on enough ads for them to suit them exactly. All right, we gotta go out far for a break. When we come back, we’ll talk about the ultimate low tech non-technical way of turning yourself off. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from a standup comedy, tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked. And naomi levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t g n e t t i remember there’s a g before the end, he hosts a podcast for for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m jonah helper, author of date your donors. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back and i got to say hello. More shout outs to facebook live, we’re on the tony martignetti non-profit radio page and scott williams with us. Mike hargrove, barbara freeze owner and terra kelly who’s now tower hickey, but i know you’re a star. Kelly welcome. Good to see you, facebook live! Thanks for being with us and there’s people on other pages, too, if you made beyond the talking alternative page. Thank you so much for being with us, facebook live and that leads me, of course, to live listener love the podcast audience the what am i saying? The live streaming audience. Our live love goes out to tampa, florida. Woodhaven, newjersey, ridgewood, new york. Which one you want? That’s, queens. We also have brooklyn. We have new york, new york. We’re missing staten island in the bronx. We got left to get that follow five boroughs, but live love to the three bottles that are with us. Queens, brooklyn in manhattan, andi woodbridge, new jersey. Also besides woodhaven, let’s, go abroad, seoul, south korea cells so of course, always checking in. So so, so loyal in seoul and your haserot cancer, ham, nida, germany. We can’t see your city? I’m sorry, but germany’s with us. Guten tag and rio de janeiro, brazil welcome live listener love to you also on the podcast pleasantries go out of course, to the over twelve thousand listeners on the podcast medium were multi-channel here where multi-channel multi? I know we’re multi personality maybe, but we’re multi multi. So, uh, every time i’ve been on, at least one listener has been on from seoul, i think that’s so awesome. Yeah, yeah, they are soul is very, very boyle. Yeah, i love it. So the podcast were the podcast audience. You’re pulling me back in howto live love. I’ve advanced. I’m past that now. I went to the podcast wasn’t i’m sorry you’re into other channels? Yes, or the other that’s, right, it’s, the podcast audience. The pleasantries go out to the over twelve thousand listeners, the ceos, the fundraisers, the the board members, the consultants pleasantries to you. And then, of course, the affiliate affections to our am and fm listeners throughout the country. Thank you. So glad that your station has included non-profit radio in its weekly schedule. Affections to our affiliate listeners and turkey in mexico joined us as well, back to the live love turkey, mexico sorry, we cannot see your cities, but but we know that we know you’re there. We know you’re there. All right, amy sample ward. Thank you for that indulgence, even though you interrupted, but okay, so let’s go to a very i know it is that i love having you on, you know that let’s goto a completely non tech way of setting boundaries, and that is just turn yourself off and take a take time away right from the social net from the networks. Yes, take a little social media vacation. Ah, sabbatical, if you will, you don’t have to close everything permanently. You don’t have to cancel all of your accounts, but, you know, and i think it doesn’t have to be like i’m going to take the month of september off of twitter or something. It doesn’t have to be so rigid and intense, but just saying, you know what? I wantto give a gift to myself of saying that every sunday afternoon is for me and not for the internet, it could be that simple, right doesn’t even have to say, oh, gosh, it’s twelve oh one, i’m already entered into my afternoon of no social media just saying, i i want i know that it will make me feel better. I’m going to give this to myself and then as you start to make that a regular routine, i think it’s easier to say ok like this feels good. I didn’t have to check anything all, you know, all sunday afternoon or whatever today it is, just give yourself that regular vacation very good idea and so simple to do and, you know, be good to yourself, you know? You need you need time away from the i don’t know the pace, the fast pace of the networks and the networks are only expanding and they’re only encouraging you back. Mohr and maura’s, we were just saying before the break, you’ve got to take control, you have to you have to it’s on you. They’re not gonna let you alone. You have to tell them you have to tell them to let you alone. I mean, just in that same way of, like, take control, i think it’s so easy to feel like, especially with channels like twitter where there’s it’s just happening so fast, right is just kind of streaming by that it can feel like you’re kind of this passive participants audience member right there, watching all of this content go by that again, just like you’re saying remember that you can be in control, that i think some of the smartest things to do for using it, not just setting boundaries about when you use it, but when you are using it are to use the list, make sure whatever channel you’re talking about, that you’re kind of filtering that content. It’s okay to follow a million people on twitter but start making a list of specific voices or people or certain hashtags that you you really do care about that you trust that you want to listen to first, and then instead of feeling like, okay, this is my to use that example from before. This is my kind of twenty minutes twitter break when i get to work instead of feeling like great. Now i need to read like all of twitter somehow open first that lift and just listen to those voices that you already know you care more about her that you wanted to listen to first, and then if you have extra time, open up the whole world of twitter, go back to your full kind of followers stream but don’t feel obligated to just always have to consume it all. Use some list on dh kind of filter down what you’re reading. Okay, excellent. Listen hashtags yes, and go there first, cause that’s your most important stuff to you, right? And then, of course, we could weaken turn off certain people if we need to. Yeah. Oh, my god! Unfollowed people just a kn follow-up make that stop if that if that is something that is not productive, you don’t mean maybe they’re your aunt and you feel like you can’t facebook unfriend them just mute them. Tell facebook you never, ever want to hear from that person, but they will still see that your facebook friends you know, maybe you need to maintain that in your family but again let some of those system preference options help you hide content that is on ly goingto make things worse for you. Okay, so and in that similar way i think you know something that’s been really helpful for me and my friends. Outside of work is just being intentional, you know, having conversations with folks and saying, when you realize that every person has started kind of their story or the article that they wanted to talk about by saying, oh, i read this article on facebook or i found this thing on twitter realizing that everyone’s starting place with social media, you know, we kind of had this conversation of i want i want to intentionally go find content that’s interesting to me that i made, you know, maybe i don’t tell anyone about it, i just read it while i was eating lunch. Or maybe i want to talk to my husband about it, but i don’t want to have to start every conversation with i read this article on facebook. I want to feel like i am, you know, i am not beholden to just those social channels i want to go find some other content and knowing that kind of having that realization has helped me and my friends and i have been all have a couple points during the day where we say i want to go like, look at the new york times home page. Oh, how crazy versus waiting for news. Articles to show up in twitter stream so just kind of thinking about how you want to be interacting with with content and media instead of just passively feeling beholden to the channels that you’re already a part of, i think also helps just with that kind of awareness, like we used to pick up the newspaper every day from from from a doorstep. Yeah, yeah, from the news stand okay, okay, which never like two minutes or so left. What else? What else? You have some ideas around filtering fill your other ideas around filtering content. Yeah, something that i found really helpful is that, you know, inside of channels like facebook is having private or semi private group that i engage in a lot more than just that generic kind of big news feed type engagement. So i’m not logging into facebook just to see what happens to be there. I’m logging in to go talk with this community. Andre could be really small or, you know, they could be professional, that i’m not saying there’s only one type, but i think creating some kind of safe private spaces with your friends, with family, with people that you like in any other way is really helpful because even what i have found t use facebook, arlington is two examples of people will still reference content in that group that maybe, you know, is everybody’s sharing that, saying on facebook or there’s a big news item on lincoln that lots of people are interacting with, but it’s a it’s a different way to talk about it in that group than it is often, you know what i’m talking about, where, like lots of different voices jumpin on a thread, and it just turns into a dumpster fire so instead, you know, having a kind of smaller, safer space to talk about things again just makes it feel a little bit more positive to engage their, especially around news items. Then it would be i just feel like you’re commenting on somebody’s post again create small groups that you want teo intentionally interact with versus just waiting to see who’s online and there could even be offline in your really real time real life community. Oh, my god! Okay, we get yes, yes. Oh, yes! Oh, heretical. How heretical is that? All right, we got to leave it there in the sample ward. Thank you so much. Thank you. You’ll find her at amy sample, war dot or ge and at amy r s board next week. I don’t know next week. Oh, no, i do know. Next week i was going to threaten you with fermentation that we actually i thought it might be from fisher, but no, we’re not doing that. It’s going to be with jean takagi. Jean takagi is returning and we’re going to talk about fiscal sponsorship. Big topic. I think we’re going to the whole show. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. Responsive by pursuant online tools for small and midsize non-profits data driven and technology enabled and by we be spelling supercool spelling bee fundraisers we b e spelling dot com our creative producers claire miree sam liebowitz is the line producer shows social media is by susan chavez. And this very cool music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. Hey! What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do you put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for August 18, 2017: 5-Minute Marketing for Planned Giving & What’s Fair Game?

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Me: 5-Minute Marketing for Planned Giving

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Maria Semple: What’s Fair Game?

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Info you find on LinkedIn about a potential donor belongs in your report on the person. What about Facebook and Instagram? What if the tidbit is embarrassing or compromising, but valuable to your org? Should you friend prospects to learn more? Maria Semple walks us through the ethical conundrums. She’s our prospect research contributor and The Prospect Finder. (Sounds much more interesting than the first segment.)

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d become fei broke calcification if you hardened to me with the idea that you missed today’s show five minute marketing for planned e-giving the best person to reveal my wildly simple plan giving promotion tips is me oh boy, i don’t know what i’ve gotten into, but i’m here and what’s fair game info you find on linked in about a potential donor belongs in your report on the person. What about facebook and instagram? What if the tidbit is embarrassing or compromising but valuable to your organization? Should you friend prospects tto learn more about them? Maria semple walks us through the ethical conundrums she’s, our prospect research contributor and the prospect finder this sounds much more interesting than the first segment and ah, much easier sarrantonio take two planned giving timing we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com, and by we be spelling super cool spelling bee fundraisers we b e spelling dot com all right, well there is not a guest to welcome because, uh, i’m it, um, it’s a little awkward, because although i do a ton of speaking training this, you know that i don’t know, i think it’s very different that’s on a stage, people expect to hear me because i’m in the program it’s not like i just walked in, but i have crashed a few conferences, but they never up on stage. It hasn’t been successful yet, but those aside, you know, i’m in the program i mean, i mean, alright, i’m in today’s program it’s been booked, i’m booked for the spot, but the show is never been me sharing, you know, for, like, for a full segment. What? What i purport to know about planned e-giving or charity registration. You know, i filled in from time to time. Ah, guest is lead or a segment ran short maybe a pre recorded thing man short. And so i would fill in for, like, five minutes or seven minutes or so think is probably the most, but this is, uh this is a different one. This is different experience. Andi, i’m ah, i’m a little nervous about it. My voice just cracked like i’m a fourteen year old. Um all right, well, i mean, i certainly capable, but it feels weird that’s what i’m saying, it just feels different. This is not my typical venue for me to be speaking without having somebody to talk to. Let me just do a little technical detail first, sam is the facebook shared on facebook live shared on the non-profit radio page, can we, uh because i don’t want it just on my personal pager doing facebook live today? I don’t know if maria simple is going to do facebook live on her end, but you’ll you’ll certainly be hearing her when when it’s her turn. But look at me. I’m already rushing to the second segment already know this is this is okay. Not yet. Not yet. Maria, hang on. Okay, so you want to share the facebook live to the non-profit radio page so that it’s called tony martignetti non-profit radio. Okay, i have to do it on mine. Okay, so ah, i apologized, teo, podcast listeners for ah, for this. You know, just give me a little technological moment, okay? I’m in my facebook. Ah, i see. Live what? Ah, sam’s. Gonna say, i’m gonna take my phone and take care of that and of course, you know, we’re gonna get to the five minute marketing tips. Just hold your horses. You’ve got a nerve, you know, nervous guest. Okay, sam is going to take care of that. So five minute marketing i haven’t expanded version of this that i have done at conferences runs on for ninety minutes or so you’re not getting that version. Don’t we’re going to keep to the toe? Keep to the hour. Okay, but, you know, i mean, if you want me, tio training your conference. I love teo. I love to speak just this is today’s a little weird. So so here’s what? I ah anticipate we’re going to cover very briefly. What plans giving is we’ll make sure everyone’s on the same page with that. What kinds of non-profits benefit? Like what? What do you need to have in place before you can start your plan giving five minute marketing. Okay, on dh. What? The radical revocable planned gift are that that we’re going to be talking about marketing for and there’s a lot more plan giving beyond revocable but that’s what’s going to talk, you know, which is like scratching the surface, you know? Well, it’s, not bite off too much. I want you to get going with plant. E-giving and it doesn’t have to be in depth. So we’re starting with the revocable, and then we’ll get into the marketing tips, which is the bulk of book of our time. Okay, i’m feeling a lot more comfortable but it’s still also a little weird now, it’s like fifty, fifty instead of like ninety ten on the weighted to the weird side now, it’s like fifty fifty okay. Plan giving this’s a method of giving that is long term, involves the donors consideration of their long term plans. Their state plans a retirement plans very different than asking a donor, too, right? A fifty dollar check or even a half a million dollar check or a five million dollar check. These thes gif ts involved more personal considerations of family on dh. How your charity fits into their much longer term plan. And then, typically, these are cash to your organization when the donor dies. So again, long term, if you get a sixty or sixty five year old to include you in their will, they’ve got a twenty five, thirty, thirty five year longevity. So long term. You need to have this long term view of fund-raising. Your board needs to have that. We’re going to get to that board support. But this is not the type of giving that is going to pay the five year capital plan. Or or, you know, any kind of immediate immediate budget needs that you have. This is long term fund-raising. I want to stress that the outset that this is not on ly for your wealthy donors, i mean, the five minute mark in tips i’m going to be giving you these these quick ideas, these air, we’re going to be doing these for all your donors. We’re not getting into discriminating by age, um, because these are easy tips. So i want you to know that these are ideas that are appropriate for any donor-centric to get to this is not on ly for your wealthy donors and all of plant that applies to all of planned e-giving people are very modest means can be terrific planned give prospects i literally mean, if they have been giving you fifteen dollars, a year and they have been doing it for many years, like twelve of the past fifteen years, or eighteen or nineteen or twenty years of the past twenty, they are great plan giving prospects. This is not playing e-giving is not only for your wealthy donors, please take that away and that does not applied on ly to what we’re talking to about today. All of planned e-giving people have very modest means, very modest can include you. In their state plan, the smallest plan to gift i’ve ever seen was a thousand dollars in someone’s will and that’s very rare that i’ve seen that only a handful of times in twenty years. Thank you seventeen twenty years i’ve been doing plan giving only seen a couple seen that a couple of times the average charitable bequests in which you’re gonna be talking about a lot about will’s requesting a will, the average is around thirty six to thirty seven thousand dollars is the average bequest, so please take away planned giving is not on ly for your wealthy donors. Um, we’re going to ah, i just got, you know, we’re going to take our break now, and when we come back, then we’re going to get into what you need to have in place, what kind of non-profits benefit what these revocable gifts are that we were talking about and the marketing tips stay with me. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Welcome back to big non-profit ideas for the other ninety five percent since people joining us because that voice again joining us on facebook live. I gotta gotta shout them out. J frost hello. Thank you. Interesting subject. You’ve had me. Uh, jay, didn’t we set something up there? I speak about this. Or maybe i did charity registration for you, but j, are you running for congress? I heard that. I don’t know if it’s true. Let me know if you are running. I admire that very much. If you are. If you’re not, i, uh i still admire you, but you’re a little more lackluster than if you are running. Jackie likened jackie, laken maria and and that’s it okay, so far so far. Ok, cool. Thanks for being with me on facebook. All right, let’s, get into which organizations benefit right now. By the way, i feel much more comfortable now. Now. It’s like ninety five five in my comfort in this format, speaking alone. All right, so what do you need to have in place? You need to have individual donors? If you are strictly grant funded government funded fee for service funded, then you don’t have any potential for plan giving. You need to have individual people e-giving from their pockets and that’s distinguished from people who get you corporate gifts from their employers. That’s different you need to have people giving from their pockets, maybe it’s just your board. I hope all your board is giving from their individual pockets. They certainly should be. Lots of guests have made that case over the years, but, you know, it’s limited to the extent that you have individual donors, if you have lots of people who give individual gifts and great that that is a prerequisite also some longevity i’d like to see at least five years in an organization, because what are we asking the donors to do put you in their will or their other long term plans? Retirement said retirement or state plans inherent in that is the belief that your organization is going toe outlive them. And even though there’s, great passion and even fury sometimes around, you know, new organizations, they’re going to live forever. Your donors don’t may not have the same confidence probably don’t that you do when you’re a brand new organization, so i’d like to see at least five years that gives some confidence that your organization will survive the people who make these plan gifts for you some depth to i’d like to see more than just ah, founder and one or two people, same reason longevity, you know, you might have small potential again. Maybe just you’re bored if you’re just a founder and one or two people. But ah, outsiders is going to be much harder to persuade outsiders that you will survive them if ifit’s a tiny organization just a few people. The long term view of fund-raising i explained why before this could be thirty years waiting for cash to come to your organization. So you need to have a long term view of fund-raising um, and you’re bored metoo needs to understand that building endowment, i hope every knows what endowment is just in case endowment is that fund that you never spend the principle of you only spend, eh? Well, you may not. You only spend income and you may not even spend all the income you have a very good year in your returns, you know, in eight or ten or twelve percent year because non-profits are typically conservatively invested, you’re probably not spending that eight or ten percent, you’re spending a lot less like half of that because they’re going to be years when we turned your lower but that’s the purpose of an endowment isto live perpetually live forever. Hopefully, you’re never spending more than income and plant giving is perfect for building endowment because so many plan gifts are unrestricted and they could get put into that endowment fund, and even a lot of the restricted ones can go to endowment of creating endowed funds for aa program of yours. Ah, scholarships or popular if it’s ah, you know, if it’s some kind of school college, anything you know, really a donor could endow just about anything programmatically, as long as you are willing your organization’s willing to continue that program. So plan giving very good for building endowment. That board support. I mentioned any new initiative. If you’re gonna start planned giving, you need to have the board on board and aware of the long term nature of these kinds of gifts six months into this, you don’t want to boardmember complaining, we haven’t recognized any cash. You’re spending time, even if you say it’s only five minute marketing and but where’s the cash you don’t want that so set the expectations correctly at the outset, but your board members know again long term could be twenty, thirty years for some donors until the cash is received by your organization and any type of mission. I really don’t care what you do if you’re saving animals the sky, trees, educating, feeding, sheltering what else can we be doing? You know any of the charitable missions, anything religious, anything, social service, cultural museums. I worked in the north buried, um, you name it. Anything charitable, it doesn’t matter. Everything i’m going to sixth explain applies for you fund-raising across all charitable missions guaranteed um snusz cj frost in answer didn’t answer whether is going for congress. All right, maybe he’s not. Oh, not yet. He says. Not yet. Okay, well, getting there? Yeah. It’s easy for me to say. Why did you do it? Tony? Martignetti plant giving. So when we are ah, yes, this is this has come up for me a lot. Sexism. I want you to avoid not giving women the attention that they deserve in planned e-giving this goes back to january two thousand eleven, you can go to tony martignetti dot com could see the block post. Just just search sexism. A tony martignetti dot com. You’ll see the post i did and one of the comments. So what i’m what i’m quoting now from is from a comment not me surprise, not quoting myself. There were women who said that they had dropped hints, left messages, sent emails or boldly said something about a state planning and planned e-giving two non-profits that they had been supporting and this was more than one woman, it was one comment or talking about friends of hers, and they have been ignore it. I don’t know how that could possibly happen that is gross negligence and oversight just don’t don’t ignore women. I mean, they have money and they live longer than men, so a lot of men are giving the money to the women. But even if they didn’t, even if they had a shorter life span, they’re still half the population, women have wealth, and they want to support non-profits, so i don’t know how these hints, messages and bold statements could possibly be ignored. Don’t let that happen in your office, it’s gross. All right, we’re moving now to the what what types of gifts i’m talking about. The revocable plan gifts the three. I want to focus on our charitable bequests, that’s, a gift in your will. I got more detail on that living trusts to type of trust that people set up is not charitable purpose. It’s not set up for charitable purposes, but you could be a part of it and being named a beneficiary. Okay, those are the three revocable gifts that were focusing on today. There’s, a ton more you, khun do cracking again, oppcoll sip. Pardon me. Ton more you can do with planned giving, but oppcoll um, i’m only focusing on three things today that these three revocable gifts cherokee, facebook live says yes, we do. Tony yes, women have money and they want to give it don’t ignore them. All right, so these are the three revocable gifts that i’m focusing on because, you know, it’s only a half an hour now and now i feel like i don’t give myself enough time she’d done the whole show. Maria simple, you’re out, you’re out. I’m going out for sixty, all right? No, no, uh, let’s. See? And i want you to know that you can have a very, very respectable planned e-giving program just by focusing on these three revocable gifts, your organization may not be big enough to go any further, and that is fine. And you can have a really respectable, successful plan giving program if you just focus on these three types of gift. Well, you’re already feeling like i’m going to run out of time. All right, all right. So please take that away along with its not only for your wealthy donors. Please take away that you could be a very successful planned giving shop just focusing on these three revocable gif ts absolutely you’re bigger. You want to go further? Absolutely, andi, i worked a lot of organizations that do but also work with a lot that don’t all right. This charitable bequests again, it’s a gift in somebody’s will it’s the most popular kind of planned gift by far, you can expect like seventy five to eighty percent of the gifts that you get to be gifts by will. Why is that? Lots of reasons people don’t have to tell you that they’ve done it? It’s private, we always asking we always want people to tell you because you want to be able to say thank you, but they don’t have to, they can change their minds. This national statistic is like four percent of people change their minds after they put a charity in a will so it’s highly highly unlikely, but you don’t want to be in that four percent. You’ve got to treat your donor’s well and it’s comforting to donors to know that they can change their minds because that’s why a lot of donors don’t tell you because they feel if they do. Tell you, they then have an obligation not to change their minds. We all know that that’s not true. You can change your will anytime you want. I cut my wife out routinely every couple days. There’s. Nothing left for her, but u s so it’s comforting to your donors to know that they can cut you out, even though it’s highly unlikely. But it’s a reason that’s another reason that gift by will are so popular because it’s comforting to donors to know that no lifetime cost this is money that comes out of your state. Lots of people have charity they’re supporting, they wish they could doom or than they can while they’re living. I’m in that situation, but they can do for you cracker voice again. They can do for you mme, or they could do more for you in their state so that maybe their ultimate gift has to be for a lot of people again, remember modest, modest means donors of modest means. They wish they could do more, but they can’t, but that’s an advantage in that there’s no lifetime cost to these. Okay, that’s really? Pretty much all i want to say about requests. No, except for do they get a charitable deduction. Doesn’t matter because these are people who love your love. Your non-profit they’re already donating to you. These are the kinds of people who’re gonna include you in their will. So the charitable deduction, the estate tax deduction who knows what the state of it is going to be in the future? We have no idea, even within the next couple weeks and months, let alone twenty, thirty years from now. But that’s not the primary motivation for most planned gift it’s not that it’s, not the state tax deduction, so don’t worry about it. Okay? The other one, we won’t talk about his living trusts. As i said, it’s set up um, teo, not for charitable purposes. They set it up. People set it up for expedience to get get things out of their state faster. It works because there’s not a court supervised process like if if like it isn’t with a will called that you might have heard this probate process jargon jail, but the probate processes the court supervising the distribution of your assets after your death and by the way, i was death, you know that some people like to i don’t kind ofyou from eyes passing demise. The fact is, you know, we’re going to die and that’s ah that’s, just a part of planned e-giving and when i’m not saying, when you talk to a donut, you’re saying, when you die, we want you in our will we want to be in your will i’m not saying that, but between professionals, you know we can we can say death so that’s what probate is that court supervised process and the assets will get to ah teo ball beneficiaries quicker through a living trust and that’s typically white set up what’s your part in it. The trust has to say what happens at the donors at the death of the person who creates the trust. That’s, your donor has to say what happens. Ah lot goes to my husband, children, husband, wife, children, grandchildren, your charity khun b also one of those beneficiaries at the person’s death you could be named that’s. What? That’s what the value of the living trust is and the third one recovering is the name the beneficiary that’s? Just i’m gonna stop calling out my voice cracks that’s. The last one. I’m calling out the name beneficiary. Anything that has a death benefit. Think of life insurance, that’s, the most common example. You’ve got to decide where the death benefit is going to go, when, when, when you’re where’s, the money going to go most of it goes to husbands, wives, children, grandchildren. But maybe there’s a percentage for your charity. Five percent. Ten percent somebody can carve out. We always say family comes first. But after that, how about a small percentage for for our charity? But going beyond life insurance, some retirement plans, iras four oh, one case for three. B’s cept the small, small employer pensions. Some commercial annuities have death benefits. Some checking and savings accounts have ah, on brokerage accounts have have death benefit metoo them. So anything that has a death benefit your charity can be named all right now we’re getting into the actual five minute marketing tips that i have let’s start with events, drop a few speaking points into remarks were already hosting the event is not a plan giving event but any kind of gala. Any event where your c always speaking that’s probably everyone get them to say something about planned giving. You just need a couple of sentences. This’s. Not even well, i was gonna say not even a full paragraph, but two sentences. Khun b paragraph this is not even a full minute literally. I’m excited. We’ve kicked off a campaign to encourage you to remember us. You know, the organization in your will, it’s, very simple to do and secures our work long into the future. For instance, you know, then you can name a program or something that could be that could be endowed. I was talking about earlier, perpetually, or you could just, you know, rattle off program that you have. You know, you can support any of our great programs. You want more information? Talk to there’s a director development in the corner, you know, you know her. Talk to me. Talk to whoever it is. That’s it it’s like three, four sentences, quick it’s not the main part of the event by any means. Just we’ve kicked off a campaign. That’s a little news hook. It was something interesting kicked off this campaign. Love for you to be a part of it. It’s so simple you couldn’t tao any of our great programs support any of our great programs in the long term. Please talk. Teo. Whoever it is a t end of the program that’s it. I didn’t even spend a minute. Good thinking. I’m gonna run out of time. I should have we’re simple, you’re out. Um okay, five minute marketing was teo. So moron events pretty a program. You already printing a program for pizza? Put something about plan giving in the program. Put a little mention, you know, i’m the evangelist for plan e-giving without the religious overtones of evangelism, but you know, you’re doing the program. Same thing we’ve kicked off a campaign. I’m like dictating it to just start writing. We kicked off a campaign to encourage you to remember us in your will, it’s, so simple to do, secures our work long into the future. Your attorney is going to need our legal name, address and tax id. Here they are. Boom that’s it. Can you put that in your program? But you can or, you know, if you don’t even wanna go that much, just say we kicked off a program. Talk too. Whoever it is, whatever the contact person is. Please. I would love to talk to you today. Get something in the program again. Not spending any more money. You’re already producing programmes anyway. Kayman sample ward is on social media contributor and the ceo of and ten the non-profit technology network out in the prophet oregon. Yes. Wonderful. Welcome, amy. Well mmm. So many. I can’t name them. Uh, not that many more. A couple more. We gotta live. Listen, love too. That’s coming later with second segment. Okay, um okay. That’s it for events again. You not spending any more money already producing the program? Say something. You put something in your already speaking put in a couple of dropping a couple sentences. Oh, my gosh. Print channels. You doing newsletter? Or whether it’s print or email put in a sidebar with the same thing we’ve kicked off a campaign love to have you participate it’s so easy all you need is our two included to include us in your will. Well, you need your legal name, tax id and address. Here they are. Boom! Drop that into a sidebar on any whether it’s print or digital your annual report. Whether you do a printer digital say something about planned giving, innit? Also now i know some organizations i know are getting away from naming donors. I’ve learned that that’s in their annual report, it was always so cumbersome, you get the misspellings and i got so embarrassing the wrong levels. But if you’re naming them, if you’re naming donors in the annual report include your plan giving donors any direct mail you might be doing joppa buckslip in, you know, that’s, a book of your buckslip two third of a page, you print three and page drop it in the same thing that i’ve been talking about kicked off a campaign love to have you participate all your attorney needs is our legal name, tax id and address here they are boom drop that in it’s a third of a page doesn’t cost any more doesn’t increase your postage um, while you’re doing that while printing on direct mail printing envelopes on the envelope flap the flap that you’ve got a print, the envelopes anyway a checkoff box send me information on including your or the name, of course in my will we’ll check off everybody reads that everybody sees the envelope flap so easy i think i gotta wrap it up down i say, sam nods all right, so, uh well, time flies. Holy cow. It’s amazing. This show is out of control. What a show! Um, okay, that’s, five minute marketing for planned giving and what’s fair game with maria simple is coming up first pursuing acquisition campaigns. You need more donors, new donors, it’s their next free webinar on acquisition campaigns getting your new donors what works to inspire that first gift. They’ll have lots of examples actionable strategies which i love you know, i’m always drooling down with guests. I don’t know if people get annoyed but durney bluhm welcome on facebook. Cool. Thanks for joining me. Um, i know people get annoyed. I know listeners. Don’t have guests do but drilling down to actionable steps? I don’t like vagary, i don’t like ten thousand i mean sometimes ten thousand feet, yes, but then we got to drill down. You got to start it. You start high level but then we drill down to tactics. Who actionable steps that’s what i love and that’s what pursue is going to have in this in this webinar that’s? Why they’re that’s, why they sponsor non-profit radio for pizza and so s so now where do you go to register gnome or pursuing dot com click resource is took their bernard no that’s out. Don’t do that. Go to the custom, earl. They have a landing page for non-profit radio listeners. They stepped up their game so we’re stepping up. We gotta step up our game and i need listeners to go to this landing page. So, tony dot m a slash pursuant with a capital p please. In bentley, it matters. You gotta have the capital p in pursuing tony dahna slash pursuant that’s where all the pursuing registrations are going to be from now i’m for now provoc radio listeners i announce our three fifty that they pursuing has, uh, renew their sponsorship. So grateful for that, tony that m a slash pursuant capital p for the acquisition campaign’s web in arts on august thirty first, but if you can’t, oh, it doesn’t really matter, because if you can’t watch live, sign up there on that landing page and then you’ll get an email that tells you when the archive is up. But if that happens within forty eight hours of the live, so if you can’t make the r live watching archive, sign up and you’ll get an email tells you how to watch the archive. Tony dahna may slash pursuant, we’ll be spelling. Please watch the video. See what a fun night of millennial fund-raising looks like that can be yours. This could be your fun night it’s devoted to you it’s not so there was some confusion. Some people thought it was a bunch of charity’s one night. No, we’ll be spelling hosts this for you, for your charity, a night of live dance comedy, um, music, live music and spelling and fund-raising for your organization, this could be cool for any millennial supported organization. If you’re trying to acquire millennials on dh encourage them in get them activated or if they’re already supporting. I don’t know. Uh, i know any sample or do you still on? I don’t know. I don’t want anybody on the spot but intent should consider ah, we’ll be spelling. Um, okay, so check out the video. We b e spelling dot com and then talk to the ceo alex career. You know, he’s a nice guy. He was on the three, fiftieth. Just pick up the phone and talk to him. We be the spelling dot com. Now time for tony’s. Take two and, uh, plan e-giving what do you know? What a coincidence. See how this show is orchestrated? This doesn’t just happen. This is a thought goes into this. Or you could say i have such a limited before that the topics have to coincide because i got so i got so naturally that’s going to come up have to sound the same show. No that’s, not the case planned giving the timing does not matter. I want you to get started with plan giving using those five minute marketing tickets i gave you. And it doesn’t matter when you get started. It’s not, you know. This is informational it’s educational it’s not write us a check. Now you know it’s, our it’s, our annual campaign it’s not like that this’s informational stuff educational donors are going to do it on their timetable, but you’ve got to stop start marketing and promoting the idea. That’s okay, so it doesn’t matter when you start so today’s friday for the live listeners yourselves, the weekend maybe take monday to talk to your ceo tuesday should be starting five minute marketing tips in plan e-giving that’s what i would say so give yourself till tuesday on dh for people listening podcast and of course, our affiliate listeners. So that’s, give yourself three days and then on the fourth day on the fourth day, he said you should begin plan e-giving that’s when the light comes, i don’t think it was the fourth day, but i’m not. I’m not steeped in genesis, okay, the video if you need more promote if you need any more encouragement than that, you could watch my video promote planned giving your timing doesn’t matter. It’s at tony martignetti dot com that is tony’s take two. Maria simple has been patiently waiting. You know her? Aside from a patient waiter, she’s, the prospect finder she’s, a trainer and speaker on prospect research. Her latest book is magnify your business tips, tools and strategies for growing your business or your non-profit she’s. Our doi end of dirt cheap and free ideas. She’s at the prospect finder dot com and at maria simple and she’s on the phone. Hello, maria. Hello, tony. How are you today? I’m doing great. My voice krauz i said i was gonna do that, linda, like kowski joined us. Hello, linda. Jackie liking says hello from noven health. Hello, jackie. I wish you were coming to the beach. She bagged out on me. Um okay. Maria? Yeah. It’s good to talk to you. Last time was very brief on the three, fiftieth that’s, right? That’s, right? And so now we’re plugging ahead to your for four hundred shell, right? That’s? Correct. It’ll be july twenty eighteen. Absolutely. In the meantime, way want to talk about ethics and what’s what’s fair game. What? You deal with this every single time you’re doing an assignment for a client, right? Yeah. Yeah. That’s. Right, tony, i mean, you know, when we’re talking about prospect research and we’re thinking about all the various tools that we have available to us as prospect researchers, you know, we have to think about what’s available in the public domain because that’s, the thing that’s going to be really important, keep in mind that a donor has the right to come in at any time and asked to see what information you may have compiled on them. So you want to make sure that that you’re always using sources that are available in the public domain. So where we kind of get into some gray areas are in the area of social media sites? Yes, okay, and i think that’s a very, very good test never put anything in your c r m database that you wouldn’t want a donor to read, i think that’s a good test. What do you think? Yeah, yeah, and and i think even even in the way that you’re writing up your reports, try and think about it as an investigative reporter trying not to put subjective statements in there, even if they may have been sort of subjective statements that you might have heard, you know, through the grapevine from volunteers or board. Members or whatever about somebody’s lifestyle or their marital status or whatever it may be, you know, try and just put a statement in there, you know, like whatever the couple divorced in x y z, day ten, you know, leave it out that i don’t think anybody would take offense to that very objective. A bunch of people just join us on facebook. So i got to tell you that we’re talking about the ethics of planned, of, of prospect research and what’s appropriate to be documenting and finding about potential donors. And i want to welcome michael zeller, attorney in north carolina. Just charlotte just hosted an outstanding fiftieth birthday party. Oh, my god. Michael, that was outstanding. You know, i know that. You know, i feel that rob maker. Good to see a rab. Welcome. And dahna gillespie dahna collectibe rivera, but i know it. I know. He’s dahna gillespie. Welcome. Um, okay, so but there can be great value in the end. What you find in social media, of course. I mean, people put a lot of stuff on social and their privacy settings are typically, i think, generally not set the way they want them. And but so there can be a lot of prospect research gold in in the networks, right? Yeah, that’s, right? So, you know, what i thought we might do is just sort of talk about sort of the top three networks for a couple of minutes, like the linked in facebook and twitter and may be trying to figure out, well, what types of information can we glean on dh? Should we be cleaning it? Should we be using it? You know, even if we were stumble upon it, that doesn’t necessarily mean that you put it into this. C r m r we’re into a written report. Yeah, okay, it’s, anarchist, but that’s way could do it that way. I’m just you know, i was thinking of some of the things that you could find out. I mean, you can find out about divorce, right? You know, i’ve had friends, i’ve had two friends who were posting about suicidal, suicidal thoughts, you know? I don’t know probably a lot of people see that, but i mean, that’s very disturbing, but does it belong in a prospect research report? Maybe i don’t know, maybe if you’re looking for that plant. Gift let’s not go there. I’m just kidding. Ae okay, i’m gonna let you off the hook. But it’s, good let’s go over that. We’ll skip over that. Okay? You know and and the words very sensitive stuff. Okay, so you want to you want to start with it? Works. All right. Let’s start with now to me, linked in to me, anything on linkedin is fair game in a prospect research report is that is that is that am i overstating and my oversimplifying? Yeah, i think that anything you find on lengthen, especially since lincoln has what they call a public profile that is out there it is searchable on google. It will come up on page one of google’s search results. If you if you google your prospects name, they’re linked in profile is going to be there. So yes, indeed, anything that you find there is going to be a public domain, and this is sometimes very valuable information. You’ll be able to find out, you know, their longevity at various companies. Maybe some of the companies that they’ve been associated with may have been for for a long period of time. Maybe they’ve got some. Stock that they’ve accumulated from within that company so you might want to think about steering the conversation in the direction of appreciated securities. Okay, okay, but we wear what we want to focus to on the ethics. So so basically, linkedin is do you consider linked in to be wide open? Yes. Okay, absolutely. Okay, i don’t see any ethical questions around anything that people might find in linked in. No, not not what they might find, but the ethical question might come in as to how you as the prospect researcher or the executive director of the development staff using length in how you might have your own privacy setting set up in such a way that, um, you know what other people can see once you’ve looked at their profile, right? So you have three choices on lengthen. You either have people know that you’re looking at there, profile your face, your title and where you work, right are going to follow you everywhere on linked in that headline and a picture so that’s full transparency when you have your privacy settings set up that way, that means they get to see you’ve been looking at them. And you get to see who’s been looking at your profile, but lincoln has two other privacy settings. One is sort of a semi private where, you know, you could be a management consultant in x y z industry in new york city area. Or you could be anonymous when you’re in one of those two modes, then people will not know that you’ve been looking at their profile. Okay? And we have covered this before. You know, this is what i consider fully dressed topless and naked. That’s. Right? Okay. All right. Uh, look, i got a chuckle out of maria. Simple she’s. Probably the only one that’s. Okay? I amuse myself. People should know. You know, if you don’t think i’m funny, i’m amusing myself that’s the most important. And i forgot to shut out joan pel xero i’m sorry, joan. I skipped over you. I scrolled up and then i lost you. Joan pills her on facebook. Thanks for so much for being with us. And also ralph asante and, uh, and mary and mary michalowski joined. Hello, mary. Thanks for joining us on facebook. I might do this more often. This is cool. Um all right. So ethically linked in safe now, let’s, go, teo. Ethical conundrum, where you want to go next, all the anarchist, i’ll give it to you where it’s, like, you want to know what network that let’s talk about facebook, okay, so wide open, okay, yeah, i mean, that’s, the network where people are really sharing about their family, their pictures wait, no, this so what? What do we do with what do we do if we find something that we believe is compromising, like let’s, say, a divorce that that maybe they don’t want the organization to know, but maybe that’s? Just what that’s, just one example, but compromising, but valuable to the organization. How do we deal with that? Again, i think go backto original statement if it’s going to if it’s going to jeopardize your relationship with that donor or that donor prospect, i think you leave it out of the conversations, you leave it out of the c r, m u leave it off of written reports, so if you could just sort of have that is your bellweather, i think it will serve you well, okay, okay, and also you’re your organization might have social media guidelines in place, so check that out first as as your you know, you may have certain guidelines that you, as an organization have decided upon. So if that is the case, anybody knew that you’re bringing into the organization should be aware of the social media guidelines both in terms of how they’re going to use social media for are on behalf of the organization, but there may also be, you know, standards of conduct that they’re expecting a view is an employee’s so again, default back to that statement and default back to your own bellwether your instincts if it feels like it’s going to jeopardize that relationship, don’t put the info in there also apra the the professional association for prospect researchers has a statement on ethics, and we’re going to talk about that after the break. So if your organization doesn’t have, you know, you might be a small organization without a social media policy as it relates to prospect research, apra can can help you out. We’ll get to that, okay, i like you’re like you’re like, you’re guideline, all right, we have just a couple minutes before a break, like a minute and a half a minute what’s the next network you want to talk about? Was it twitter waken talk about twitter that one probably won’t take long. You know, twitter is one of those social media platforms that people might be using, especially these days with regard to their politics, so the weather yet, and that might be important for you to know about depending on what type of organization that you are. So, again, if if knowing someone’s politics is important, you know, maybe checking out to see if they’ve got a twitter feed might be something you want to check out. Okay? Seems like you, twitter, you’re less likely to find something compromising it’s possible, but less likely to find. Something compromising on it. Okay, let’s, take a break. When we come back. I got, of course, i got live. Listen. Love podcast, pleasantries and affiliate affections, naturally, but also will get into the apra ethics ethics statement little about that, and we’ll see what else we had to stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. I’m dana ostomel, ceo of deposit, a gift. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back and i feel like starting with the with the shoutouts, teo, to our listeners, i’m going to start with facebook, but i don’t because it’s a fairly new formats only second time have dahna facebook live, so thank you, everybody on facebook! I believe i have shouted out everybody who joined us. Thank you for being there. Can i ask you to do? Ah one or two things like it and share it like it and share it. I think we know how to do that. I’d be grateful on facebook. Thank you very much. Live listen, love, we’ve got two in germany, guten dog, multiple. So multiple germany and seoul, seoul, south korea, always checking in so soul you’ve been on our minds, obviously a lot on your haserot comes a ham nida coming back into the u s, tampa, florida woodbridge, new jersey, matthews, north carolina and staten island and new york, new york, multiple new york city. Thank you. Multiple manhattan, new york appreciate that staten island. Thank you for being with us. Love it only to burroughs i don’t know. Queens, brooklyn, bronx. All right. Next time we have had a show way had a couple shows. Where was all five boroughs? And then, of course, the podcast pleasantries over twelve thousand listeners. Listen, that’s, why? You know, i don’t know if you put two and two together. It takes me over seven years to do that. But that’s, why? We have such loyal sponsors because there are over twelve thousand people listening to the podcast. So you know how grateful i am because it makes the show so much more fulfilling when there are sponsors, you know, helping me out. Basically mean that how else can i say it? So thank you for listening. You are attracting the sponsors to the show, and i do mean attracting the ones i announced it on the three fiftieth coming up. Wagner, cpas, that’s the only definite one. And i said there may be another one and there may still talking them, but they’re coming to me. So thank you, that’s over twelve thousand podcast listeners each week pleasantries to you and the affiliate affections to our am and fm station listeners through out the country. I’m not sure where you are, but what am i saying? I know exactly where you are and i even know when each station puts me in their schedule. Us, i prefer the us, puts us in their schedule, someone our block during the week, and i’m glad that on on your station, it could be saturday morning might be tuesday night, whenever affiliate affections to our am and fm listeners. Thank you for being with us, thanks to your stations for carrying non-profit radio multi-channel amy’s have award will love that were multi-channel we’ve been for years, and now we get into channel, i’ve discovered facebook only took me seven years, cutting edge, cutting edge what we call a pioneer. Yeah, right. Um okay. So, maria simple. Thank you for being patient again. The patient prospect. Researcher. Thank you. A lot of gabbing today. I’m off on tangents. All right? I feel like a facebook pioneer. I know. I know you’re not giving yourself enough credit. You’ve. You’ve been on facebook for a long time, it’s. Just that you’ve not been using this brand spanking new life from large. Yeah, mother it’s quite brand spanking new, but thank you. Thank you for you. That’s the point. Thank you for driving home that point and character chicken master just joined karen. Welcome on facebook. Good to see you. Thanks for being here. Okay, so we’re talking about the ethics of prospect research. Oh, my god. There’s tons more. How come they don’t show up on my phone? Because why? Oh, they’re in a group. That shit. Oh, my god. There’s! Hundreds. Well, dozens more scores, more than dozens scores more. Uh, okay, i don’t think i should do all those. But thank you. If you’re on facebook and i did not shut you out from from beth granger toe. Harriet steinberg to melinda roth. Epstein to eric mendelson. Thank you for being with us. Thank you so much. Thank you. Okay, so i maria i’m all right. So where do we go from here? Let’s talk about the apra s o apra aperribay pr. It started out as the american prospect research association. Then it became the association of professional researchers for advancement. Now, it’s just apra. So they’ve done to me that’s an abandonment of roots. They’re just apurate. Apurate. Apurate doesn’t mean anything to me probono actually ready haserot along they’ve been after all along i know what stood for different things. It’s i don’t know. I object to this rewrite of history like next it’s going to be we’re gonna be taking down statues of george washington and thomas jefferson in-kind i was around, i was around when they made that shift. And this this is the reason for it. They used to be just the american prospect research association. But now the association really envelope people from all parts of the world. So they wanted to be able to, you know, have that reflective of their their membership base. So now it’s, the association of professional researchers it’s like aarp. They don’t want to be the association. Of retired american association of retired persons anymore haven’t been for years. It’s history rewrite. I don’t mind change, but when it benefits me but it never does that’s why the world has to change without my consent i don’t know what this is, what i don’t i don’t grasp all right, let’s talk about their code of ethics anyway, so they have this ethical code and it does relate to social media specifically so right. So one thing i see is a balance for trying to balance the individual’s right to privacy with the needs of the institution that i like doing that. Yes, he did. And really, it is. It is very, very important that that that balance is capped for sure. Okay, yes. So drilling down on that. What about friends? They have they talk about. Should you be a friend to potential donors? People, you’re researching that’s a no, no. Right on. Yes. In terms of the essex statement that apple put forth that that that is correct, they would really recommend that you do not friend were really enter into a personal relationship with prospects or donors. Now lincoln could be, you know, a completely different platform, right? Because now we’re talking about a business social platform. Okay, right? All right, so but no friend. What about what? This seems like middle ground. What about following somebody on twitter? If you’re a prospect researcher, yeah, i mean, i think that that would be okay to be a follower on twitter because, you know, they’re again twitter feeds are very public, and so, you know, i don’t think there’ll be any issue. They’re okay, but you need to disclose who you are, that’s also in the statement in these guidelines, you need to disclose that you’re a prospect researcher for the organization. Do you need to say that? Um, well, you know, sometimes people will individually have ah, personal twitter account so that i feel the only twitter account that you’re following people from them, then you know, that is it, you know? So i think you have to start looking at your staff and determining, you know which staff members are on twitter hour? Is that the organization that it’s going to be a follower of that individual on twitter and again? It’s two very different to two very different things. Okay, okay, what about corroboration if you find something on a social network, is there an obligation as a prospect researcher to corroborate it from us from another source, or, like almost like a journalist or no? Yeah, if you can, absolutely ah again, is it personal versus business information? That’s going to probably make a difference in terms of what you’re going to try and source in terms of corroboration. But if you know you are, i’m thinking about having somebody make a major gift to your organization and you stumble across something on social media that gives you an indication that this might not be the right time to make that because you might have seen something going on on somebody’s personal facebook feed. You might just double check with you, noah boardmember that knows them well or something like that and just ask, you know, if they know anything about the timing is still a good time to talk to that individual. Okay, maria simple. We gotta leave it there. You’ll find the apra social media ethics statement at apra home dot or ge a after home dot org’s maria sample. Thank you so much. Thanks for having me. My pleasure. Absolutely. You’ll find her at the prospect finder and she’s at maria simple. You should be following her on twitter. If you’re not latto it’s your life, okay, next week, talking about risk your institutional funders. That’s going to very interesting. Plus, amy sample ward returns, and you gotta let me know what we’re doing. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. Responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled and by re be spelling supercool spelling bee fundraisers, we b e spelling dot com, more sponsors to come, our creative producers playing meyerhoff sam labor, which is the line user, shows social media, is by susan chavez, and this very cool music is by scott stein of brooklyn. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff, sort of dane toe add an email address card, it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno. Two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony, talk to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Wall Street Wrap-Up Guest Appearance

Me, Dave Morgan and Howard Jordan on the set of Wall Street Wrap-Up
I was a guest again on Wall Street Wrap-Up. The show is a Naples, FL cable TV show, hosted by Dave Morgan and Howard Jordan. It’s mostly for the donor community in southwest Florida, but there are nonprofits among their viewers.

In my 8-minute segment they quizzed me on small charity Planned Giving, gift alternatives for the recession and social media for small biz. Well, that’s what I talked about. I sure hope that’s what they asked me.

Eight minutes flies by and I kept thinking of those awful CNN talking heads’ frozen smiles, trying not to look like a smiling, talking dead. (dead is correct.)

I realize what a luxury my hour-long radio show is. Oh, iTunes for my show is now up and active (so you can download and subscribe), but that’s for another post.

Dave and Howard, thank you! My third appearance was terrific. I’m grateful for your invitations to be a guest.

You can see more pictures here on my show’s Facebook page.

The show airs on:
Comcast Southwest Florida
Channels 9 and 14
Fri 7PM and Sun 11:30AM

Direct TV
Channel 14
Saturday 9AM