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Nonprofit Radio for August 21, 2015: Online And At Risk & Your Board’s Role In Executive Hiring

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Diane Oates: Online and at Risk?

Do you accept donations online? Have a “donate now” button? Are you using crowdfunding sites? You may need to register with lots of states, not just your own. Diane Oates is an assistant attorney general in the consumer protection division of the Florida AG’s office and a former National Association of State Charities Officials (NASCO) board member. (Originally aired July 11, 2014.)

 

Gene Takagi: Your Board’s Role in Executive Hiring

Gene Takagi

Gene Takagi, our legal contributor and principal of the Nonprofit & Exempt Organizations law group (NEO), walks us through this important board responsibility: hiring the executive officer.  (Originally aired July 11, 2014.)

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be stricken with dextrose gas trea, if i was forced to stomach the mere hint that you missed today’s show online and at risk, do you accept donations online? Do you have a donate now button? Are you using crowd funding sites? You may need to register with lots of states, not just your own. Diane oates is an assistant attorney general in the consumer protection division of the florida attorney general’s office and she’s, a former national association of state charities officials boardmember that’s nasco and that originally aired on july eleventh twenty fourteen also, your board’s role in executive hiring jean takagi, our monthly legal contributor and principal of the non-profit and exempt organizations law group neo walks us through this important board responsibility hyre ing the executive officer that’s also from the july eleventh show last year on tony’s take two, i’m not speaking to the new york times we’re sponsored by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com here is online and at risk with diane oats with me she’s an assist, associate assistant attorney general in the ohio attorney generals charitable law section. She had been with the office for eight years. Managing a broad range of cases, including charitable gambling and charitable solicitations. She has handled multiple investigations and enforcement actions and is ohio’s point person for multi state enforcement actions. Diana it’s, welcome to the show. Thanks, tony, for having me on. Thank you very much for holding on. Sorry about that. No problem. I hope you enjoyed the music. Oh, i did, um, let’s. See, so these are laws that non-profits have to comply with. And a lot of these laws haven’t really kept up with the new solicitation methods that that charities have that’s correct. A lot of the laws are are older and do not address any sort of internet solicitations. Ah, there are such guy lines is the charleston principles which charities can follow in determining whether they need to register in a variety of states that they are soliciting online right? And we’ll get a chance to talk about the charleston principles. It’s, it’s, but there’s there’s not only online. But then there’s also the mobile giving world, of course, and that is growing by leaps and bounds. We actually just had a multi state they nasco it’s, the national state association charity officials put out some wise giving tips for charities on how to manage ah, and be wise on the internet when doing any sort of mobile giving or any sort of internet solicitation. So you definitely charity should be definitely protecting their brand and making sure they know who is soliciting for them on the internet. Um, and we’re going to get to that document in the wise giving tips the primary question, i think, is what what is a solicitation? And unfortunately that really varies from state to state, you’re correct. In a lot of states, the definitions might be a little bit different in ohio. Uh, it is when a person asked for anything of value, so it can’t be money can be time, and that donation would benefit a charitable organization or a charitable purpose and that’s that’s fairly consistent across the states. But but there are there are nuances when you start to drill down into well, okay, so sending us mail asking for a donation. That’s, that’s. A solicitation everywhere but as you start to go down, too, email oppcoll having a donate. Now, button on your site, driving people to the donate now button that’s, where it starts to get a little murky across the states. Definitely, and that’s, where the charleston principals come into play, and that’s, where the differences arise, because i believe only two states, tennessee and colorado, have adopted the charleston principles into law. Ah, many other states, including ohio, used them as guidelines for when to determine if a charity needs to register with our state if they have such a thing as it donate now, button or any sort of online solicitation. Okay, so we know that they’re adopted in only two states. Right now. Suppose you’re not in aa one of those two states. Can you just pick up the phone and talk to somebody and ask whether they use the charleston principles as guidelines? I would advise calling either the attorney general and your state or the secretary of state’s office, whichever office has the charity regulator located in it and see how they treat the charleston principles you could call up if you’re in ohio, call up our office, we would be able to tell you we used merely as guidelines to guide us as to whether charity needs to register. Obviously, if you are located in a certain state, if you’re located in ohio and you’re soliciting from there, you would have to register anyways, if you’re not let’s, say you’re located in west virginia, then we would go through the factors with you to see if you would need to register in ohio simply by having a donate. Now button on your website. A lot of times, though, i find clients make a call like that, but ultimately the final responsive to get is always we can’t tell you or we can’t advise you whether to register, okay, that and that might be the response in some states and ohio. I mean, we we would try to help you out as much as possible again, we can’t give legal advice, but i mean, i think we could steer you in the right direction isto whether you would need to register or not looking at whether you are, you know, mailing or emailing any solicitations to someone in ohio, if you are soliciting through an interactive website meaning you can collect donations straight through that website and whether you’re these are the two big factors whether you’re specifically targeting a person in our state or whether you’re receiving donations from a purse from people in our state on a repeated an ongoing basis or substantial basis, that so we would go through those factors and try to work with the charity to figure out whether you need to register here or not. We would definitely do that, ok, maybe ohio’s friendlier than a lot of states that that may very well be, but and i’m not saying it’s not worth the call it’s just that because it definitely is worth the call. As you said, either to the attorney, general’s office or the secretary of state, it is worth the call. This is that sometimes, you know, the ultimate answer should i register falls on usually it falls to the to the charity and, you know, and they’re sort of referred to their legal advisors, but it’s still worth the call because, um, you can you can get a fair amount of help. Definitely. Okay, um, we have just about a minute or so before break. Why don’t you explain what thes charleston principles are just so so everyone’s acquainted with them? Sure, they are guidelines which, uh, charity can follow, too. See if they should register in a state merely if they are soliciting on the internet. So what they need to look at if they are domiciled in a state, they will probably need to register there. And what i mean by domiciled is if they have their principal place a business in that state, if they’re not domiciled in the state, they need to look at there. Ah, non internet activities. And if those alone would cause them to register in that state, like if they’re mailing or calling people in that state, they would need to register if they are just asking for donations through their website. And if they’re either specifically targeting people in that state on their website for donations or they’re receiving contributions from that state on a repeated and ongoing basis for a substantial basis, then they would need to register in that state all about looking at the contacts in that state. All right, we’re going to take this break. When we come back, we’ll find out where we can see the charleston principles. They actually happen to be my subway read. I carry them with me all the time, and i read them every, you know, like, every six months or so, i just go back and read them on ben. Diane and i will we’ll keep talking about what’s a solicitation on, including talking about crowd funding sites to stay with us. Could you tell at the beginning of that interview that i was badly out of breath? That’s because i was late to the studio. This was the one hundred ninety ninth show. Andi was the first time i had been late. I had teo either called or texted sam. He had to play the music. I like one and a half times over by the time i got here i had run from the subway, which which is what held me up. So yes, if you if you thought i was out of breath, you were right. And then i i was looking forward to the two hundred show and hoping that i wouldn’t be late for that which which i was not let’s, do some live. Listen, love before we go to this break st louis, missouri clifton, new jersey i used to hang out at clifton a lot because my grandmother used to work at a big pharmaceutical company in clifton son of a gun. Which one was that? I don’t think it was mark. Well, there was a big pharmaceutical company i don’t think is very big and clifton anymore, but she used to work there and i would go meet her after and then my parents were dropped me off. We’d meet her there, and then she would take me to her house. That was in clifton, and we have another us, your masked we see you, we just don’t know where you are. So could be the nsa, fbi, cia, some other acronym. We’re on to you, and we are we are investigating. Also, let’s go to aa japan, konnichi wa, too, in chino, maya and mexico city, mexico, is with us. Also. Hola, que tal that’s really about the best i can recall from from high school, but that’s not so bad. I mean, i think, it’s, how you doing? Right. Holacracy tall tower, mexico city listeners and there’s more to come. Let’s, go to this break, and then we’ll go right back into this interview with diane oats. Stay with us. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent got lots of live listener love, let’s start domestic because we’ve got a lot of foreign listeners, of course, but let’s start domestic bethpage, new york. Many in bethpage don’t know who’s in bethpage do you know each other in bethpage live? Listen, her love to you there. Beverly, massachusetts, new bern, north carolina. I just spent some very nice time in north carolina. Thank you. New bern. Columbus, ohio. New york, new york. Live listener loved each of our live listeners. And, of course, there are more podcast pleasantries, of course, to those listening on the time shift where the iran a treadmill car, subway airplane, wherever you are, pleasantries to you. Nine thousand plus ofyou. Okay. Diana it’s. Um, let’s. See, where can we? What? We find these charleston principles to go and read them ourselves? If we would like to do so, i believe they’re located on the nasco net website. You can go to nasco net dot or ge. Okay. And that’s an a s c o net dot org’s the national association of state charities officials of which you are a boardmember. Yeah. And that’s, the organization that created the wise giving tips documents. So while we’re talking about finding documents, what what’s the full name of that document? Sure, it’s the internet and social media solicitations wise giving tips and the tips are for three separate audiences for charities, donors and fund-raising platforms, and it gives recommendations and tips on how to give and fund-raising wisely online. All right, the internet and social media solicitations wise giving tips and that’s also on the nasco website, right? Correct. Okay, crowd funding the crowd funding sites. Those raised a lot of questions. I get this a lot when i’m doing speaking, what if we are using crowd rise or deposited gift? What do who’s supposed to register them? Right? If you’re a charity again, i would direct the charity to the charleston principles. Usually on those websites, you’re not targeting a specific state unless maybe an event is taking place in a certain state or, you know, your charity is located in that state, so and i think it’s unclear also, whether the fund-raising platforms themselves need to register with states that’s still kind of an open question, okay? And also get questions related. When charity’s air working with community foundations and and the foundation is sort of the past through for the for the donations, the question then is who should be fun? Who should be registering and again looking at the charleston principles if it’s just a passer, entity that’s just doing some administrative work with processing donations, they might not need to register, so i would again and advise those community foundations toe look at the principles right for the community foundations and then the charity’s the same who exactly? Okay, but yeah, as we said, unfortunately, you don’t know for sure, except for two states, whether the state is is adhering to the principles. How come, how come, why is it that more states haven’t adopted them either? Officially, i guess through their legislatures or may be not as an act of the legislature, but just officially through the office that manages the charity registration process in each state, and that is a good question. I am not. I’m not really sure of the answer there, and yeah, i should probably talk to tennessee in colorado and see how they got that pushed through. I’m not sure why more states haven’t actually officially adopted them, okay, dahna because they are really cool, and they’re called charleston principles because i believe it was in meeting of nasco that was held in charleston, south carolina, where they were. These were adopted. I think they were. The discussion started there, yes, in charleston, south carolina, that’s. Why they’re called goodbye, not okay, but maybe not adopted there. Alright, yeah, attorney holding my feet to the fire e used to be an attorney, but so now that now i run roughshod over things. So thank you for being explicit. Okay, what about? We know there’s one state where you don’t have to register. Tell us about that. I believe that. Arizona? Yes. Yes, arizona. I believe they recently did away with their registration statue. I’m not too sure about that, but that is not a growing trend that icy. Definitely. I see that kind of an outlier. Okay, okay. So one point does not one data point does not make a trend. Things that i can’t even make a line from one point. Okay, but yes, arizona has explicitly said charities that are on ly soliciting in our state. I don’t need to register and yeah, they had a statutory system around registration and that was repealed or, you know, largely repealed. Yes. Um, now you made a point earlier that we wanted i want, like, just liketo amplify your home state where your incorporated that we should certainly be registered there. Yes, than any place where you have any principal place of business. Well, okay. So differentiating the inc you’re you’re only incorporated in one state, right? Because you’re not you’re not not-for-profits corporation, and that can only be one state. But you could have places of business. In lots of states, you can have the principal place of this that’s, probably in one state, but then you can have multiple locations everywhere and if you’re, you know, conducting solicitations from those locations and yes, definitely should be registering in the states. Now you’re you’re a, uh an important player in this because you’re a nasco boardmember but it’s so, um, divers, because we’re fifty difference sets of statutes and, um, timetables and fees and things do you do you get frustrated by this process? It it can get frustrating. And we definitely hear from our constituent charities that it is frustrating and that’s why we do have twelve states that are working on a single poor, cracked the website where charities khun go and register and they wouldn’t have to duplicate the process over and over again. Okay, this is the single portal initiative. Exactly. What more can you tell us about what state that is? Or i don’t mean state. You know what? What state it’s in, etcetera. What can you tell us? Uh, well, the single portal project is being headed by twelve pilot states. They include california, illinois, alaska, colorado, connecticut, hawaii, massachusetts, michigan. Mississippi, missouri, new hampshire and tennessee and basically it’s, a project that has three components one obviously is to create a unified elektronik registration system that will allow non-profit organizations and then they’re professional fundraisers to goto one site and fulfill their registration requirements for all states eventually at that site. Um, another component is also to be a public website where anyone can get this information that’s filed, academics could get it tio create analysis of emerging issues and trends. The public can look up this information to make more informed choices about their charitable giving and also non-profits can look up this information to compare thie effectiveness and cost of their professional fundraisers that they hyre and third, this would be a great tool for regulators. They could direct their limited resources away from registration and toward their core purpose of preventing fraud and misuse of charitable funds. Is this ah, envision to be a free site for charities? Um, that is a good question. I not sure about that. I know that this is kind of a three year time period where they’re going to try to get this off the ground rather soon and have it. Build up in phases over the next three years. I am not sure about the fees. I do not know that. Ok, ok. Um, timetable do what stage is it at now? It is at the beginning stages. Thie pilot states created a nonprofit organization in delaware. Teo, help develop and operate the website. And they just decided that the urban institute they chose them to design and build the single portal website. So it’s in the process of being built. And they are also establishing an advisory committee to help with the design and operation of the system. Okay, is it is it funded yet? Or were steven still too early for that it’s in the process of funding and the the non-profit, the multistate registration of filing portal the non-profit that was formed is reaching out to the non-profit community. Now, with grant proposals to help build up funds for this project. Okay, so that’s something to look forward to. Handup so is there not yet a timetable? Like when this should be live? Or maybe not all twelve states, but at least some initial minimum viable version? Um, i think i mean, the goal is to roll. Out the stages in the next three years. So hopefully in the next, maybe two years, the registration sites would be up and running. But please don’t call me that, okay? Okay, we won’t. Nobody listens to this show anyway, diane so you’re fine. Okay, well, we know that arizona standing alone. Not a trend, but are there any other trends that you do see coming up? The big trend icy is internet fund-raising on and that’s. Why nasco did put out this wise internet giving tips the intern fund-raising on the internet is growing. I believe in two thousand three it was about six point four percent of all charitable giving, but still it’s growing lead some bounds year by year. So we were really urge charities. Teo be aware of their presence on the internet and be aware of who’s raising money for them on the internet. A lot of thes fund-raising websites, they download the database of charities from guide star. And then anyone can just go on and start fund-raising for a charity, which is great. But you also want to make sure that no impostors are going out there and claiming that their associate it with your charity and trying to gain access to your donations, so check out the wise giving tips on also the charleston principles those will help you, andi will put, ah, put links to those on the takeaways from the show, which go up on the facebook pages afternoon diane, please leave us with the nasco conference that the charities are welcome to come, too. Yes, definitely. The two thousand fourteen nasco conference is on monday, october six, at the hyatt regency washington on capitol hill in washington, d c the theme this year is the evolving role of charitable regulation in the twenty first century. There are a lot of great panel scheduled i’ll just mention a couple first will be disaster relief and opportunities for collaboration between regulators and the not for profit sector. Um, our luncheon topic is our charities really charitable with our keynote speakers? Thomas kelly, who is a professor at u n c school of law, and john columbo, who’s, professor and interim dean at the university of illinois at chicago school of law and then one panel, i think, is going to be extremely interesting about ratings and evaluating charities. We have three. Panelists are taylor, who is president and ceo of the better business bureau. Wise getting alliance. Daniel bora chop, who is president of charity watch, and ken berger, who is the ceo of charity navigator. And then we also have panels on a messa you bit executive compensation are wise giving tips and then also a single portal update, so it should be a great conference, and you can get more information about the conference at nasco. Net dot org’s, thank you very much. Art taylor and ken berger have been guests on the show when we did the, uh, the altum the myth, the what was it, thea, the overhead myth letter that’s, right? We have the three signers of the overhead myth letter on and those they were two of them. All right, diane, thank you very much. Thank you, my pleasure, diana it’s, associate assistant attorney general in the ohio attorney general’s charitable law section. And i have an update tio what? Diane, i’m just talking about if you’re interested in this year’s nasco conference, that is october fifth of this year and ah, nasco net dot or ge is the place to get more information. I called my mother on the brake and asked her the company that my grandmother used to work for in clifton i was mistaking it was not a pharmaceutical company, but was i t and t international telephone and telegraph? Do they even exist anymore? It and t i don’t i don’t know if they do, but that was where there was a big plant that my grandmother worked at when i was growing up. Tony, take two and your boards role in executive hiring are coming up first. Pursuant, they do full service fund-raising they have web based tools for small and midsize non-profits do you need more prospects? I hear that a lot that that’s a problem. You need more prospects at higher levels and related to that. How do you know who’s capable of upgrade? This is what pursuance prospector platform does. It finds your upgrade ready donors. So you know who to pursue for larger. E-giving trent riker is the ceo at pursuing he has a background in non-profits for about twelve years, he leads this company. They are data driven, technology driven, and prospector platform is one of pursuing smart online tools. You’ll raise more money pursuant. Dot com, check them out new york times i’m not speaking to the new york times, and i implore them to stop stealing my guests. It happened latest incident. Latest incident was just last week. Remember, will mccaskill, the professor from oxford, oppcoll what happened? Okay, i do love scott stein, but not his time. Are we okay? Okay. I don’t mind. Scott stein a little. Well, who? Um it was a phantom sam throwing his arms up. He doesn’t know what happened. All right. Anyway, we’ll mccaskill so he’s on the show last friday. Of course, talking about his show doing good, his book doing good, better. And then on saturday, he’s in the new york times profiling his book doing good, better you believe that? And there was another time it was about two or three years ago and i’m sick of it. It’s happening too often do two points like that make a trend? Absolutely. The video where i explain this in more detail and you’ll see my ire. Is that tony martignetti dot com knock it off new york times do you know about fund-raising fundamentals? That is my monthly ten minute podcast devoted to fund-raising only for small and midsize shops, it’s fund-raising only not on ly for small and midsize shops, large shops could listen to, but i’m not thinking about them when i’m producing the show it’s a burst of fund-raising info i would say it’s only once. A month, i do it for the chronicle of philanthropy. So that’s published on their site and like non-profit radio, i picked the brains of experts and you listen on your own schedule. That one is not live. That is strictly a podcast. Recent ones preparing for your next recession with paul rosenberg from the bridge band group and boosting your plan e-giving with our own creative producer claire meyerhoff there’s info on fund-raising fundamentals at tony martignetti dot com and at the chronicle of philanthropy. Although gotomeeting durney dot com because i need the traffic and chronicle of philanthropy is doing just fine. That is tony’s take two for friday twenty first of august thirty third show of the year. Here is r wonderful. Ah, informative. Smart contributor on the law, jean takagi on your boards role in executive hiring jean takagi he’s with us. You know him? He’s, the managing editor, attorney at neo non-profit and exempt organizations law group in san francisco. He edits the very popular non-profit law block dot com on twitter he’s at g tak g ta ke jin takagi welcome back. Hi, tony in congratulations on one ninety nine. I’m looking forward to two hundred next week. Cool. Yes. I’m glad you’re gonna be calling in for with us. Thank you very much. Thank you, it’s. Very exciting. Really? One hundred ninety nine shows ago. It’s one hundred ninety nine weeks it’s it’s. Remarkable. Um, we’re talking this week about the board’s role in hiring the executive and i’ve i understand that there are a lot of executives in transition. I think so, tony and it looks like some surveys have confirmed that it’s certainly been syrians with some of my clients and even on boards i’ve sat on over the last couple years. And there’s, a great group called compass point out in san francisco there nationally known as one of the most respected non-profit support centers and together with blue avocado, a non-profit online publication, they have a national survey on leadership succession in transition going on just right now. The last time they published the results with in two thousand eleven, and they found that sixty seven percent of current executive anticipated leaving within five years and ten percent. We’re currently actively looking to leave right then, and in two thousand eleven, the economic times weren’t so were so great. So sixty seven percent anticipating leaving within five years that’s a pretty staggering number. So now we’re already three years into that survey into that five year projection. Yeah, and sixty seven percent of two thirds. So if we had held this show off until two thousand sixteen, then it would have been moved. But there’s a new one coming out, you said, yeah, well, they’re they’re just starting the survey online now so you can participate on that. I don’t know the website, but if you, you know google non-profit transition survey executive transition survey, thank you, you’ll get that okay, and its compass point it’s a compass point and blew up a goddamn kottler who you’ve. You’ve mentioned blue vaccaro before i know. All right, so, yeah, two thirds of of ceos were expecting to be in transition within five years and where we’re only three years into it now. So the presumably these people are still looking. What? But boards don’t really spend enough time preparing for this kind of succession, do they? Well, you know, in many cases they don’t, and sometimes, you know, they might stay, they don’t get the chance because their executive director comes up to them and give us in two weeks notice, and now, you know, the board may be used to meeting every month or every other month or even every third month, and now all of a sudden they’ve gotta ramp up their efforts and find an executive to come in in two weeks. That’s going to be really tough to do on dh, you know, again, if we say at any given time, two thirds of the non-profit executives are looking to leave their job, you know, it’s very likely that within your board term, you know, you may have an executive transition to manage, and sometimes with very little notice. So that’s that’s? Why? I think succession planning is just really a core duty of non-profit board. Well, how do we let them get away with this two week notice? I mean, the ones i typically see are you know, the person will stay on until a successor is found, you that’s, not your experience. Well, you know, you’re really lucky if you if you do get that situation, i think most non-profit executives are hired on at will basis. Meaning that there’s, not a contract to stay there for a given number of years. Either party can conception, rate or terminate the employment relationship at any time. And as the average, you know, employee may give two weeks notice to go on to another job there. Many executives who feel the same way that they, you know, they may feel like they own allegiance to an organization. But another opportunity comes up and it’s not going to be held for them forever. And they may want to move on. Um, and they may feel like what they gave the board really advanced notice that they might be looking for something that they might get terminated. So they may keep that information from the board until the last two weeks. Well, because all right, so that i am way in the dark because i would. I just presumed that executive directors, ceos even if small and midsize shops were not at will. But they were but that they were contract. I mean, when i was a lonely back in my days of wage slavery, director of planned e-giving i was in at will employees, which means you can end it. Like you said, you could end at any time and so can they like, if they don’t like the color of your tie one day they can fire you, you’re at will. But but that that’s typical for for ceos and and executive directors. Yeah, i think for smaller non-profits it’s very, very common. Oh, i just always assumed that these were contract positions with termination clause is and no. Okay, but, i mean, you know, it’s, your practice, i’m not i’m not disagreeing with you, i’m just saying i’m okay, i’m learning something s so that’s that’s incredibly risky. So it is. It just put you in that position of saying, well, i need to replace somebody immediately and i don’t you know, as a board we don’t meet very often can we even convene within the two weeks to find the process going? It’s going to be so much better if he had a plan of what happened in case you know, our executive every doesn’t give two weeks notice, and even if the executive says, you know, in your scenario, maybe a longer notice, maybe, you know, in six months, if they do have a contract at the end of my contract, i don’t plan to renew, you know, i think we should go through the process of looking for for a successor and having a plan or thinking about that plan that is just coming up with something on the fly is going to probably result in a much better choice for selection of a leader in the future and that’s going to be critical and how well the organisation operates and how the beneficiaries of your organization are going to do are they going to get the benefits of a strong organization or are thinking is suffer because the organization can’t do it? You can’t advance mission as well. It should. Yeah, i mean, you’re you’re calling it on the fly. I would say two weeks notice for an executive director. Departing is is a crisis even four weeks notice? Yeah, in many cases you’re you’re absolutely right. Okay, i’m right about something. Thank you. You’ve got something right today. All right. So what do we what do we do, teo, to plan for that? Just well, you know, i think the first thing the board has to do is start toe think about the contingencies. So what do we do and then actually want one thought that comes to mind that, uh, that you raised tony is should we get our executive director on an employment contract? If they are and that will employee do we want to lock it in? And they’re sort of pros and cons with that? If you’ve got, like, not the best executive director in the world, terminating somebody on a contract becomes much, much more difficult than if they were at will employees. So, you know, you kind of have to weigh the pros and cons, but, you know, revisiting your current executives director and the employment relationship is maybe step one. Oh, and suddenly he was thinking about, well, do you have a really strong job description that really reflects with the board wants of the executive director and on the basis on which the board is reviewing the executives performance on dh? Maybe the sort of initial question to ask in that area? Is do you actually review the executive director and that the board you absolutely should? You and i have talked about that the board’s is not part of their fiduciary duty to evaluate the performance of the the ceo? Yeah, i think so. I think it’s a core part of meeting their fiduciary duties that really, you know, as a board, if you meet once a month or once every couple of months or whatever what’s more important, you know, then really selecting the individual who’s going to lead the organization in advancing its mission and its values and implementing your plans and policies and making sure the organization complies with the law. Taking your leader is probably the most important task that the board has, because the board is delegating management to the to that leader. Yeah, absolutely. And i think it’s often forgot naralo overlooked that individual board members inherently have no power and no authority to do anything think so, it’s only as a group. When they meet collectively, can they take aboard action? So for individuals to exercise, you know, powers on behalf of the organization that has to be delegated to them and typically the person responsible for everything is that ceo or the executive director. We’re gonna go out for a break, gene. And when we come back, you now keep talking about the process. The what goes into this process, including the job offer. So everybody stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email. Tony tells you who’s on each week and always includes link so that you can contact, i guess, directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz gotta send live listener love, let’s. Start in japan with tokyo kiss are a zoo and nagoya. Konnichiwa, seoul, south korea, seoul. Some someone south korea, always checking in love that on your haserot. Moscow, russia, mexico city, mexico, ireland. We can’t see your city ireland’s being masked for some reason, but we know you’re there. Welcome, welcome, ireland, and also taipei, taiwan. Ni hao, nobody from china, that’s, funny, nobody from china today, coming back to the u s, we got cummings, georgia, in ashburn, virginia. Live listener love to you in georgia and virginia. Okay, gene. So now we’ve let’s say, we’ve learned that our exec is departing and let’s not make it a crisis situation, though let’s say this person is generous enough to give six months notice. So, you know, let’s, not make it a crisis. Where what’s our what’s, our what’s, our first step as the board. Terrific. And i’ll just add, even if you don’t, if you know your executive is not leaving any time soon and i think you should go ahead and start this process anyway. Oh, yeah, clearly we should be. We should have a succession plan in place. Yes, we’ve talked right? Okay, yeah. So i think the first thing to do is get a committee together so it might include boardmember some outside experts outside with the board. If you don’t have that internal expertise and just getting different perspectives out there, some of your other stakeholders might be really important in what, you know what you want to look for in an executive in the future. So get that committee together first, get the buy-in of the current executive director. So unless it’s going to be, you know, a succession plan for a termination? Yeah, we’re really unhappy with executive director, right? Let’s not get into that. Yeah, let’s get their buy-in and have them help in the process. Especially with your scenario where they’re giving a six months notice and everything is amicable. Let’s, you know, see? Shoot, who knows better about the organization than the executive director that’s in place right now. So i’m getting there buy-in and help contribution. I think it is pivotal. Does this committee have to be comprised of hr experts? Why? I think having a least one or two hr experts is going to be really helpful. But i i think it’s more than that. It’s, you need program people who understand what the executive you know roll is no respect to advancing the program. You need the fund-raising people to know well, what is the going to do with respect to fund-raising perhaps the seeds, the lead fundraiser and some small organizations as well. So we need thio gather a bunch of different people with different perspectives and expertise to figure this out. And i think that’s a very good point to include a t least a programme expert. Now, could this committee include employees, or does it have to be sure you can absolutely on dh? You know, you might even have have have different subcommittees in there. So eventually this is going to go up to the board. But as the committee’s doing the legwork for determining what? You need an executive director and putting together a job description, and and, you know, perhaps, but the performance evaluation is going to be based on for the future executive director all those things can get, you know, we’d be aided by the contribution from several areas. Okay, okay, what are your thoughts on hiring a recruiter vs vs? Not well, i you know, i think it depends upon what the organization shins resource is our and the organization should understand the marketplace it’s in a swell hiring two great executive director is the competitive thing. So, you know, if you’ve got a lot of resources and you’re able to you want to allocate an appropriate amount of resource is tio what i think again is making one of your most important decisions of the board? I don’t think you want to do this on the cheap at all. I’m just the same way i didn’t want you to do it on the fly or or or in a rushed matter-ness think you want to invest in this, and if you don’t have great expertise inside about on things about, like, doing job interviews and doing background checks on the sex thing, you know how to differentiate between one candidate and another when they all look good on paper and when they’re maybe professional interviewees, but they’re not there, maybe not great leaders. How do you figure all those things that if you don’t know, that dahna an executive search firm could be a great help, and it can just open up the marketplace of potential candidates as well, especially if they, you know, decide to do a regional or even a national search. It really can ramp up who who you’re going to see in front of you and the quality of the candidates that the selection comedian the board eventually will have to choose from. Okay, does the committee now come up with a couple of candidates to bring to the board, or is it better for the committee to choose one and bring that person to the board? How does this work? You know, i think the committee should be tasked with bringing several candidates up on sometimes it may be a multi tiered process so they might go through two rounds of screening, for example, and and at least let the board see who’s made the first cut. And then and then, you know, present to the board, the final, perhaps two or three candidates. If, if you’ve got, you know, the ones that are very close and in quality in terms of what the board want in an executive director, i think that’s pivotal. I wanted to add one. Nothing, though. I’ve seen this done before, tony and i don’t really like it and that’s when. If a search committee or research consultant comes up and says, you know, to the board, tell me what you want in the good executive director everybody, you know, spend five minutes, write it down and send it to me or take it home and email it to me oh, and tell me what you want and then the search consultant collates the the the answers and then that’s, you know, the decision about that’s what’s going to be the qualities you’re going to look for. I think this needs a lot of discussion and deliberation and the value of that, you know, that that thought process and that really difficult thinking and getting all those generative questions out there is going to produce a much better product in terms of what you’re looking for and who you can get and how you’re going to do it. Yeah, you you send this tio use email and, you know, it’s going to get the typical attention that an e mail gets, like a minute or something. You know, it’s it’s going to get short shrift. And your point is that this is critical. It’s it’s, the leader of your organization, you want do you want the contributions of the committee to be done in, like a minute off the top of their head just so they can get the email out of their inbox? Yeah, definitely. We could talk about board meetings and another show, but put this at the front of the meeting and spend, you know, seventy five percent of your time talking about this. This is really, really important, okay, you have some thoughts about compensation, and we just have a couple minutes left. So let’s let’s say we’ve the board has well, i can’t jump there yet. Who should make the final call among these candidates? Is it the board? Yeah, i think it should be the board that makes the final approval, but they they’re going to put a lot of weight based on what? The executive of the search committee, you know, tell them who they’re you know, the recommendation is okay, and i think that toe add one more thing to it is make sure the organization looks good to clean up your paperwork and your programming and even your facilities. Just make sure you’re going to be attractive to the candidate as well. Because if you want to attract the best, you better be looking your best as well. Okay, okay. And the with respect to compensation now, we’ve talked about this before. What? What’s excessive. And there should be calms and things like that, right? So it’s really important to make sure that the board or unauthorized board committee one that composed just board members, approved the compensation before it’s offered to the candidate. Even if you don’t know that they’re going accepted or not, once he offers out there that compensation package, total compensation should have been approved by the board. And you want to do it with using the rebuttable presumption of reasonable procedures unless you know its far below market value. Okay, if you get payed accessibly or if you pay somebody excessively, that could be penalty taxes for everybody. Including the board. Should be careful of that. We have talked about that rebuttable presumption before. Yeah. All right, then. We have to leave that there. I look forward to talking to you next week on the two hundredth great. Congratulations again. And i look forward to it as well. Thank you, gene. Gene takagi, managing attorney of neo. The non-profit and exempt organizations law group, his blog’s non-profit law block dot com and on twitter he is at g tak. Some updates, of course, too live listener love because you were listening to live listener love from july eleventh, twenty fourteen. So that’s a that’s. A little bit at a date, more people have joined us, including wilmington, north carolina, media, pennsylvania. Pottstown, pennsylvania, and spring lake, new jersey. I spent a lot of time very close to spring lake in belmar because my other grandmother, not the grandmother who worked at i t that was my mom’s mom. But my dad’s mom and dad had a home in belmar and i used to go there weeks on end. My parents were thrilled to get rid of me when i was four, five, six, seven, eight years old. Oh, my gosh. Lots of weekends in belmar. And i know that spring lake is a very, very pretty town. Also, uh, what’s the big hotel there where i’ve been for dinner, the breakers. Is that the breakers? That beautiful hotel? Ah, not literally on the water, but pretty darn close right across that little little just across ocean have love spring lake and interesting springlake media and pottstown you’re listening from itunes cool live listen love to each of you also joining us sao paulo, brazil, beijing, china ni hao and belong j portugal live listeners love to each of you now you might have noticed that on that july eleven twenty fourteen show, there was no podcast pleasantries and no affiliate affections. You see how this show is growing and expanding and innovating constantly on one hundred ninety ninth show. The next week was going to be the two hundredth. We don’t have podcast pleasantries and affiliate affections. Now we do so pleasantries out to all our ten thousand plus podcast listeners wherever, whatever you’re doing, affiliate affections love you too all our affiliate am and fm stations i want to waken affiliate affections. I’m just realizing it’s a f f f f f after two dafs squared affiliate affections! I don’t know, maybe that’s too that’s hokey. Besides, i like thea. I like the the ah what is it when all the words start with the same whatever that that i love it’s an alliteration. Thank you saying so. I liked the alliteration, so we’re sticking with affiliate affections. No. After two next week, i told you it was coming. Incentive pay for your fundraisers to fund-raising administrators from the university of pittsburgh. Very senior people share their innovative pay plan for their frontline fundraisers. If you missed any part of today’s show finding on tony martignetti dot com, where in the world else would you go? I i believe that i had said that i was going to stop singing weeks ago, but i must have been misinformed. It’s my show and do whatever i want. And if you don’t want to singing host, get your own show, i beseech you, go ahead pursuant full service fund-raising you’ll raise train car loads more money, and i’m not talking about those two person little flat beds that the people pump up and down like a seesaw to move along the tracks like, you know, oh brother, where art thou? I’m talking cattle cars, container cars, tank cars filled with money pursuant dot com. We’re going to go out with a live version of cheap red wine today. This is the live version from the two hundredth show, which was the week after the show that we just turned the two segments from scott stein came in the studio, brought his elektronik eighty eight keyboard, and he played cheap red wine, our theme music. And since it’s snuck in earlier today, phantom lee, we’re going to go out with it. Here’s. The live version from the two hundred show our creative producer is claire meyerhoff. Sam liebowitz is the line producer show social media’s by susan chavez. 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Nonprofit Radio for December 5, 2014: Corporate Sponsorship Coup & Board Unity Or Dissent

Big Nonprofit Ideas for the Other 95%

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Gail Bower: Corporate Sponsorship Coup

Gail BowerGail Bower, president of Bower & Co. Consulting, shares savvy strategies for bagging high performing sponsorships.

 

 

 

Gene TakagiGene Takagi: Board Unity Or Dissent?

Should “shut up” be part of your board meetings? Gene Takagi, our legal contributor and principal of the Nonprofit & Exempt Organizations law group (NEO), returns to weigh the pros and cons of dissent on your board and speaking with a singe voice. 

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host i love this time of year, the holiday time between thanksgiving and christmas. For me just a lovely time to be in new york city it’s vibrant people are apologetic and forgiving and friendly that’s ah, great time this this whole month of december love it and i’m glad you’re with me. I’d be forced to bear the pain of e s n a filic, asafa jj itis if i had to swallow the knowledge that you missed today’s show corporate sponsorship coup gail bauer, president of bauer and company consulting, shares savvy strategies for bagging high performing sponsorships and bored unity or descent should shut up be part of your board meetings. Jean takagi are legal contributor and principal of the non-profit and exempt organizations law group neo returns to weigh the pros and cons of descent on your board and speaking with a single voice between the guests on tony’s take two fund-raising day and jack nicholson. We’re sponsored by generosity, siri’s hosting multi charity five k runs and walks i’m very glad that gail bauer is in the studio from philadelphia she’s, the author of how to jump start your sponsorship strategy in tough times. She’s, a consultant, coach, writer and speaker with more than twenty five years experience in marketing and leading some of the country’s most important events, festivals and sponsorships, you’ll find her at gail bauer dot com her sponsorship blawg is sponsorship strategist dot com. And on twitter she’s at gail bauer b o w e r welcome gail bauer. Thank you. Thanks, tony according to be here. Thank you for inviting me. It’s a pleasure to have you you would like us to be tossing out the the gold silver bronze a platinum, i presume. Also platinum. All these levels of sponsorship, these air not meaningful, not meaningful. Yes, they cause the nonprofit organization to give away value and leave a lot of money on the table and a whole lot of other problems. No good. Ok, we’re going. We’re going to dive into that right. So that’s, the that’s, the old model correct and the newer model were calling high performing sponsorships. Sure at high performing organizations, right? So organise a sponsorship as a marketing driven activity for corporations. Has been around for ever non-profit organizations have been a little slow to move in that direction, and there have been a lot of changes and a lot of aa lot of reasons why that’s a good strategy on dh? Slowly there non-profit sectors moving in that direction. Okay, should we start with what value we’re bringing to a relationship? Identifying that, or should we start with who we want to partner with and see what their needs are? Where should we start this? I think the best place for anyone to start thinking about sponsorship is really understanding what the value is that they have to offer. Okay, so that’s that’s, the first place we start looking there and inside. So we’re looking inside now is the board involved in this process way offer. Sometimes the board members are but usually it’s more the staff. The board usually has more tangential roles in sponsorship development. Okay, opening doors, making introductions. Ok, so the networking part of it correctly the friendraising and bringing people to the organization. How do we start to identify what the value is that weaken? Bring to this sponsorship relationship that we’re gonna be going after? Well, an organization needs to do a little bit of soul searching, they need to understand more about their brand, they need to understand, especially about their audiences and who they who they reach, who they interact with, and how and factor in how important their mission ist so those three things the they’re strategy, their brand, their brand strategy there, their mission? Because i don’t want them to do something that’s outside of their mission, and especially their audiences and how they can allow a corporation to connect with those audiences. So those three things to find the value we identify these were putting these in a written package that’s going to be a part of our sponsorship pitch that that’s a good play, it doesn’t have to be that formal, but certainly being able to articulate that value, being able to articulate why a sponsor would want to be connected to that audience needs to be something verbally said it, it’s woven into any written materials as well. All right, so this is the special stuff that we bring to a relationship because we don’t want to just be going hat in hand and asking for whatever twenty five thousand dollars or million dollars, whatever it is, without recognizing, without having the company recognized that we bring enormous value to correct the organization should feel very strong and bold about what they what it is that they have to offer two responses to a sponsor they don’t want yet definitely do not want to feel like a dickens character, you know? Yeah, you’re right. You bring something very special and let’s talk a little more about the people that you reach in your organization that a cz one part of what you identified, the people you reach in and how you reach them, going to say, well, more about the sure most organizations have a lot of different audiences that they work with, serve, interact with, and it can range from the constituents that they actually serve. Two, you know, very high end, very high end but high, highly affluent donors. Eso understanding more about the demographics and the psych. A graphics of all these audiences will then help us point a direction to the kinds of corporations that want toe engage with and interact with these with these audiences. Okay, break that down for me. How does it how does knowing that help you identify where you’re where your efforts should be? Should be leading? Okay, so corporations sell their products and services to particular audiences. They know a lot about their customers or their clients. If it’s a beat, obese or service company, so they’re trying to reach a particular audience segments and many non-profit organizations serve these same segments. So for example, a major donor group, a segment of bay jer donors who are affluent, highly educated, perhaps, you know, skewing a little older. Forty five plus might be a very attractive demographic for, say, a financial services company to reach. Okay. That’s, the alignment, the correct your retirement. Okay, yeah. So we then have to do a lot of research to try to find companies that are consistent and with an aligned with what it is we’re bringing in our package. Correct. How do we do that? So that’s like a pretty big task. It’s a pretty big test. But once you know what you’re looking for it it can go pretty quickly. So you you have to understand a lot about how different industries work. How does the banking field work? How does ah, consumer product company work. What? What is it that they’re looking for? But if you always stay focused on what a for-profit company ultimately ultimately wants is they’re trying to sell something. So the way that they do that the pathway to doing that might take him in a different direction. But they always want to sell. So knowing that can help move your can help you focus your research. All right, if you got i’m interested in like, a good client story, you can share an interesting sort of alignment. Even if it’s not a charity where you help somebody, aline recognize what? What kind of company they should be aligned with and help bring something to fruition. Sure. So i earlier this year in early twenty fourteen i love stories. That’s. Why? Yeah, no that’s. Great. So earlier this year i worked with a home builder association. Actually. And they have ah, a significant anniversary. They have many different events. They produce a home show. They produced various activities and events for the consumer population for where they’re homebuilder. Members could be part of on dh. So one of the things that they did was to partner with a bank because obviously banks sell mortgages, and they’re also trying to reach people that are buying homes. So they collaborated with with a bank, and this was actually a bank that had turned them down for a sponsorship. And we went through this process, help them to find a strategy and build their skills, and especially build their confidence because they had a lot more to offer than they were really recognizing. And they landed a very healthy five figure sponsorship to your deal. Very, very healthy. Five figure of sponsorship for this event. For the next two years. They were so excited. I love that they were turned down and then they went back there, go back the next year, way we went back to two months later, two months because i went, i took them through this training program and coach them through it. And they were a little nauseous. But they they went in and said what i told them to say and they did it. It was go out of the company. How did they persuade the company to give them a meeting? Months after the company had decided it’s not a fit. The board chair actually knew the bank president very well. So that was the end. But what i coach them on is going back and talking to them about their business objectives and really focusing on how they could help them fulfill those business objectives. Whereas before they were doing the gold silver bronze approach, so did they get feedback like it’s. Hard to believe this is the same organization that came to us two months ago that we turned down because they get anything that i don’t think they got that say, although maybe the bank people were thinking that but they were really excited about the possibilities and about the partnership moving forward. Outstanding that’s. A very, very good it’s that’s a great cake store because they got turned down and then they worked with you. And then they got approved. Yes, it was a great i had tears in my eyes when she reported back when it was really awful. And you were in the background. You were coaching? Yes, coaching in the background. Okay. Excellent. All right. We’ll go out a little early for a break. We come back. We got a lot more to talk about. Regarding corporate sponsorship. Coup with gail bauer from philadelphia and we’ve got lots of live listener, love, love it, stay with us, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent. Got lots of live listener love philadelphia p a we got a couple of people from philadelphia and no one is probably gil’s partner shot out. Teo to barry barry brentwood. We hope that barry be better. Be one of those two were presuming you are. Brentwood, california. Blandon, pennsylvania, near philadelphia, georgetown, texas. Honolulu, hawaii, bayonne, new jersey live listener love to all of you my my grandmother used to live in bayonne, right on the newark bay. Like thirty west thirty first street, i think, right last street, right on the newark bay, new bern, north carolina chevy chase, maryland, oakland, california live listener love it will go abroad very shortly. Skill bauer, part of what you’re offering to accompany could very well be opportunities for their employees. Right, like, maybe volunteering. I’m thinking. Volunteering? Yes. Okay. Yeah. There are all kinds of opportunities for volunteers. Of course. The nonprofit organization has tohave a strong volunteer program put together, which can be, you know, challenging, sometimes for smaller organization. But the corporate side can they love having opportunities for volunteerism? And it could be a great way to expand, expand what an organization is doing. Yeah, and that goes to the point that you don’t want to create something that you don’t have or isn’t consistent with your mission. Correct? Just to achieve a sponsorship. Correct? Because that that sometimes takes you away. You know what way off track? Yes, but it’s tempting it is tempting because you’re being offered money. Well, creating a volunteer program. Well, we don’t really work with, you know, most of our work is all done with professionals. You know, maybe they’re counselors, you know, credentials or something. You know, we don’t have a volunteer opportunities, but maybe we could create it for this lucrative five figure sponsorship. Right? That’s. Bad that’s. Bad thinking. Well, it’s it’s, when you’re working on sponsorship, you always have to be thinking into the future. And sometimes a sponsorship opportunity can come along. That actually can propel something that you do want to move forward too. So if having a robust volunteer program is something that you wanna have happen and you can expedite it more quickly through a sponsorship poke, then yes, that’s. Great. And sometimes it can be a surprise. I worked on the new orleans jazz and heritage festival for many years and the year after katrina sin oko sorry, excuse me, shell oil came in as a sponsor on day one of the things that they did was to provide a very large pool of volunteers, which was really invaluable because if you remember, after katrina, half the population of new orleans left, we could not have produced the festival without without that volunteer staff, and it was terrific, so volunteerism can be really important for an organization what’s we’ve identified what it is we’re bringing, and we’ve identified companies that are properly aligned similarly aligned, who should we approach let’s, say let’s say so let’s start with a large company, but you know your ah midsize, maybe organization, and they’ve got an office in or, you know, some kind of retail outlet or something in your community. You start at the local level, or do you go to the national office? You, if you’re an organization that is regionally or locally based, then you wantto work with the regional or local decision makers. So if they have a retail branch, for example, of a bank branch or it’s a retail. Organization. A retail company, you can get to know the branch manager or the you know, the general manager of the store. But the decision’s probably not going to be made there, though, that that person, depending on the company, could be an influencer of the person who’s making the decision, the decision’s going to be really made out of the marketing or communications or public relations office generally, depending depending on what the opportunity is. For example, if a new organization had an opportunity that was more environmental, they were an environmental organization. It could be made out of the csr office, the corporate social responsibility office. Or if the organization has some kind of a diversity initiative, then it could come out of the chief diversity office. Okay, adversity. Office of interesting. I was only thinking of marketing. I was thinking marketing budgets that’s where this would all be, but not necessarily right. Yeah, it’s usually marketing. But one of the things on a more sophisticated way of working a high performing way of working in corporate sponsorship is to really help an organization leverage sponsorship opportunity across multiple departments within the company. So if we have any corporate listeners listening, tuning in that’s that would be a tip that i would have for them to have to involve as many departments into your sponsorship opportunity is possible because that way you’re getting more value out of that investment and driving mohr business outcomes, not just marketing. This is on the non-profit side, you want to be looking, then at possibilities for maybe diversity volunteer opportunities, which should be hr hr. What else? Corporate public relations if there’s an environmental theme, corporate social responsibility, there could be sales initiatives there. If you had a media partner, they’re trying to drive sales and they’re trying to drive circulation and they’re looking at there could be a content opportunity. There could be an opportunities to bring there the writers or the radio personalities tto life s so there are all different kinds of, you know, all different kinds of channels, so that the idea is for the nonprofit organization to think really broadly and very creatively about all these ways to tie in. Excellent. I love it. Well, now we’ve identified who were going to and and where we should be starting who should? Who should make the initial inquiry? I guess if there’s a relationship like a boardmember, then they should make the first inquiry that yeah, that if you have a really somebody got relations, yes, that would be a good one, but to make the macon introduction or go, you know, go to lunch together, but see it’s, usually the development director, chief development officer, or sometimes there’s a corporate person on the staff of the nonprofit organization so that’s usually the person, if it’s a very small organization than sometimes it’s the executive director. But you want to make sure that the person i had this is another point of having high performing organizations selling sponsorship is you want to make sure that the person has both sales skills and marketing skills. Set your you’re actually in business development when you’re on the corporate sponsorship frontier. All right, why don’t you distinguish the two between sales and marketing? Yes, well, marketing is attracting people to you, and sales is actually selling going in closer yes, selling enclosing something. Yeah, and with corporate sponsorship, the type of selling that you’re doing is more of a consul. Tate of process. You’re building a relationship. You are, you know. Challenging the organization or the company and really helping to drive their business goals. So there’s a lot of relationship building and trust building that has to happen. This does not have to be around events, right? Event sponsorship. No, i mean, it works very well for sponsorship marketing. The hallmark of corporate sponsorship is that it’s experiential. So so that there’s a face to face interaction, that’s involved with it. But there are many ways that programs could be tied into it or other marketing initiatives or other kinds of opportunities within an organization and could very well then be longer term. Correct. I think you had said in the example you were talking about the building association, um, wasn’t that the homebuilders association one that a couple of year because there are a couple of sponsors that was a two year sponsorship for their home show, right? But it could there could be annual sponsorships that happened for organizations as well. Oh, so the event was a part of that? Correct. So it could be an event and just not stop with the event, but it continue, like could be leading up to and could be after, right? The that particular case, they sponsored boat two years of home show that that’s what that’s what? I just think that a lot of times the constraint is on ly around events were hosting an event, we need sponsors, right? And you want people to think broader than that? Correct ideo because you’re otherwise you’re missing opportunities you when you’re starting sponsorship, it takes a lot of propulsion to get your sponsorship program moving, so you want to focus on your best opportunity? You don’t want to waste time on a smaller opportunity, so you want to put more eggs in the baskets that are going to drive the best results and then and then keep building up these other opportunities. So if you only have one significant event and it seems to have a lot of potential, i would focusedbuyer rather than dispersing my energies across other opportunities. So for example, i’m working with an environmental organization in philadelphia right now, they’ve got one new event to other events that they’ve been building and building, and there are undoubtedly others opportunities for sponsors within their organizations, but we have been just been focusing on those that that new event in the other two events that they’re trying to really build. All right, you’re back in the meeting now, first meeting introductory meeting a lot of listening, i presume a lot of listening eighty to eighty percent of your time should be about listening twenty percent of your time should be talking. All right, what what kinds of questions are we asking so that we get answers and have things to listen to? Yeah, so that there are three things that you want to be doing when you go into a sponsorship opportunity like this and into this kind of discussion number one you want to build trust, and we build trust by having that other person and that company’s best interests at heart, especially that person, because that person is going to be making the decision. And so you want to be building a relationship and one part of this twenty percent of your time, you’re doing three things. You’re enthusiastically conveying information about your organization and about this opportunity, and you’re asking really good questions which i will get into in a second. You’re asking really good questions that are going to help you uncover the business objectives. Of the sponsor and at the same time build that trust and build the relationship. So you want to ask more questions about what their business objectives are? What are they trying to accomplish in there? Marketing plans for twenty, fifteen and beyond? You know, if you’ve done your research, you may have found just the perfect hot button that is something that they could focus on. So for example, maybe there’s a new product launch or there’s a merger that’s about to happen when either of those two kinds of situations and many others happened there tend to be more marketing dollars available, so you want to find the one, you know, the key priorities that the business has coming up, all right? And in the other twenty percent while you’re talking, you’re making an initial pitch, but, you know, trying to close this is just an introductory meeting, but but you’re trying to explain the alignment between your organization and there’s, correct? Yes, and you’re you’re enthusiastic leak, you know, conveying information about what that sponsorship opportunity is and to, you know, to sort of have corroborated what you’re thinking is the right approach for them. Yeah, so and then you’re asking questions, and as they’re talking, you’re listening and listening internally to think, yeah, i’m right on this, this this this event is, you know, this priority that they’re having is exactly what i should be focused on. All right, now you go back, you had your first meeting and let’s say, you know, there’s, some interest, okay? Basically, the the tenor of it is let’s keep talking, you go back, and now you’re obviously putting together everything that you heard and weaving that into what you’re trying to get out of this correct. And so if you’ve left that first meeting and there’s equal enthusiasm and they, you know, you feel like you’ve gotten all the information that you need, then you would go back and you would develop a proposal for them, and you would give them lots of different suggestions, you know, several different options and let them choose how they might be involved with your organisation. And so in the proposal, then you had outlined the different ways that they could be involved different opportunities that you’ve defined in the process of developing your sponsorship strategy for your organization. Now, if we’re not allowed to call these gold silver bronze? How are we explaining what’s available and what it would cost? Ah, well, in the proposal, you’re outlining what? You know what the value is, what the benefits are for each of the different options, and no, you don’t want to call it gold, silver, bronze, but you want to make sure that each of these different opportunities number one drives some business goal of the other theirs, and that integrates the company into something of the organizations, whether it’s a program or event let’s just taken event for now. S o, if you wantto weave it into the event in a meaningful way so that the the sponsor is really contributing something valuable to the event. So, for example, a long time ago, i worked with gibson guitar as a sponsor of one of the events that i was involved with fender, i prefer fundez yeah, fender was involved offenders involved too, but they weren’t you know, not not this year. Yes, gibson was involved, and so an idea that we had we didn’t have time to execute it, but one of the ideas that we brought to them was, wouldn’t it? Be great. Gibson has a lot of endorses and so we thought would be really great if we had an area where there endorses who are also playing on the festival’s could sign autographs. So you want to bring something that’s really meaningful to the event? Not just, you know, slap logo’s on things. Was that for the new orleans jazz and heritage festival? Yes, it was. With all right. Now we have presented the proposal, and it has happened with the client that you worked with in the home building association. Now we get a no way. We thought, you know, there might be something there, but we don’t see it any longer. Well, that can happen. So you have to go through a lot of you know, you have to go through a lot of prospects at the door. Might still be open door. Might still be alright. Let’s, continue with this prospect. Yeah, definitely need a pipeline. Right? You need to close a hundred percent, but let’s, continue with this one. Um we’d like to know what? What is it that didn’t doesn’t appeal, right. Exactly. So when you get that far along it’s, you know when you’re to the point where you’re writing a proposal. There’s probably pretty good interest, but if there’s not interest, suddenly yes, that that’s a great approach. You want to find out more about what what went wrong or why they’re not interested, or perhaps there’s a question? Or maybe they don’t understand something, but usually the response people get is that they wantto learn more about the they want to explore the costs more. They will come back and say, well, we don’t have this, we don’t have fifty thousand dollars in our budget. We’d rather do forty thousand dollars where we only have twenty thousand dollars or something, but still encouraging exactly. We can offer you less exactly for lower dollar direct, right? So that that’s what you do is just negotiate. How do we come up with these numbers that were going toe put two different alternatives that we’re offering is it’s strictly based on what our needs are if you just did. But based on what your needs are, then you really wouldn’t run a prophet in in having corporate sponsorship. S o there’s pricing sponsorship is one of the trickiest things to discuss because it’s one part art. One. Part science there, about two minutes left. Yeah, so it’s, based on it’s, based on the value that the sponsorship is delivering to the to the organisms that tough to pin down. Yeah, so there is some quantitative value. And then there are some qualitative intangibles that are factored in and that’s. Part of the strategy that you would develop is toe also developed the pricing strategy as well. Maybe other organizations could be helpful to you who have who’ve, or is there not really going to be willing to share so much about their details of their sponsorship? Sometimes other organizations air charging so little that that’s, not helpful. So don’t follow other people off the cliffs, correct? Let me finish with what it is that you love about the work that you’re doing twenty five, thirty years in in sponsorship work. Yeah, i’ve done every side of sponsorship development work, i’ve helped sponsors secure deals, i’ve sold sponsorship, and now it just brings me really great joy to see organisations you know suddenly have a paradigm shift and then be able to go out there and boldly, boldly go where they’ve not gone before and generate more revenue and really propel their organizations forward. And it just i really just gets so touched and so excited when somebody gets what i’m saying and they’re able tto to move their organization forward in that way. It’s it’s really thrilling your passion is clear. Gil bauer, you’ll find her at gail bauer dot com her sponsorship blawg is sponsorship strategist dot com and you can follow her on twitter at gail bauer. Thanks so much for being guests. Thank you. My pleasure. Thanks. Next up is jean takagi on board unity or descent? First generosity siri’s they host five k runs and walks small and midsize non-profits can’t get enough runners. Tau host their own event. You’re going to have twenty five people thirty you can’t host an event like that generosity. Siri’s brings the small and midsize charity community together so there can be a fun and valuable fund-raising run walk in new york city where i am seed their event. Just last month, there were twelve charities raised over a hundred fifty thousand dollars. They hosted one in philadelphia, nine charities raised over seventy five thousand dollars. They offer, you know, fund-raising portals and dashboards and social media tools and, ah, charity support team that you actually talk to. But all of that is to just bring small and midsize shops together tau host valuable fund-raising run, walk the events coming up in new jersey and also miami, florida. Dave lynn is the ceo. Please tell him that you’re from non-profit radio, you know, i like to talk to pick up the phone and talk to people seven one eight, five o six, nine triple seven if you prefer generosity siri’s dot com my video this week highlights to fund-raising day videos and also a jack nicholson movie on how aloma shared ideas about upgrading donors and marcy brenholz and i talked about thanking donors so that they’ll stay with you you after year and keep on giving. I played both of those on the show not too long ago, but i also want to share the fact that there is video of those two interviews from fund-raising day and the jack nicholson movie that i recommend is from nineteen seventy four it’s an excellent murder mystery, and this probably gives it away. It co stars faye dunaway and if you want to know what that movie is that i’m recommending, you have to watch the video. The video is that tony martignetti dot com that is tony’s take two for friday, fifth of december forty seventh show of this year. December already jean takagi, you’re out there, right? I am. Honey, i know you are. You’re the managing attorney of neo, the non-profit and exempt organizations law group in san francisco. That’s still true, right? Absolutely. And fire yourself. All right. And you also still edit the popular non-profit low block dot com and on twitter, you’re at g tak gt a k right. All correct. Okay. Just like the check. Double check the biographical information every every once in a while. And plus, being an attorney, i don’t like to ask questions that i don’t know the answer to, so i knew that was all correct. All right, gene, we’re talking about unity and dissent on your board this arose from, although we’re not going to nit pick the details of this, but this arose from a university of virginia proposal that that board members silence their descent and there was a little bit shocking for some people to read in the paper when they read about ebba talking about so sad, discouraging or actually prohibiting dissenting board members from publicly expressing their view. And that was just a proposed policy that somehow got released to the public, and some people were very, very upset about it thinking of it, a censorship on dh that caused them once, you know, the public was made aware of it. There was all sorts of articles in the washington post and other newspapers about it, and they rescinded that part of the proposal, but they kind of added a more common governance thought after about well, you can talk about your descent publicly, we won’t. We won’t chill that from happening, but once a decision is reached by the board. The board members each have a responsibility to ensure that the board’s actions and decisions are successfully implemented. So they really downgraded their initial thought. But it was a a source of a lot of controversy at the time. And i think it’s a really interesting subject. Yeah, i love that. Some dissenter released to the public, the non dissenting policy and that there that’s interesting at virginia. I just this is just a small detail, but they call their board the board of visitors. I thought that was interesting. Hey, i i i do it. Well, i don’t know what the historical artifact of that is, but it is their governing body. Yes. This’ll all go back to the days of this is from thomas jefferson, i think is the founder of via university that’s what a little bit ironic and some people’s mind about, right? You know, quenching public dissent? Yeah, this statesmen who spoke out of, um and they’re doing just the opposite. But askew said it turns out they’re not doing it, that that part of the proposal was was killed. There is, in fact, value in diversity and dissent. On aboard, right? Yeah, absolutely way need tohave open discussion then, in a lot of governance, experts will say having a culture that encourages open dissent is actually one of the most important indicators of bored effectiveness, the opposite being, you know, usually a culture of group think and rubber stamping one person’s decision and all just sort of reinforcing, you know, the first point of view that comes up rather than actively debating and thinking about, you know, critically thinking about what would be the best decision of the board amongst all of the possibilities. So so every board vote should not be one hundred percent in unanimous. In fact, it’s you’re saying it’s a good sign if there’s there is disagreement. Yeah, but, you know, from from time to time and that’s, you know, a pet peeve of mine and many other lawyers that work with non-profit boards to see by-laws that say board actions will only be taking taken if there is a unanimous vote in favor of aboard actions. That’s part of it really just chills, you know, the board from discussing, you know, individual boardmember from discussing their dissenting opinions. That’s part of some by-laws of some organizations, that has to be a one hundred percent vote. Yeah, i, um i got is an uncommon to find consensus. A required vote. Teo get bored. Action. Well, but consensus could be an easy majority or two thirds or something, but but you see it often that it’s one hundred percent unanimous requirement. Yeah. It’s not uncommon. I wouldn’t. I would i would say, you know, it’s, not the majority of by-laws permit that, but certainly i’ve seen several, uh, that that require one hundred percent consensus vote in order to take aboard action. And that is to promote their culture. What they feel like is a culture of unity. Mmm. All right, there are ways of dealing with the descent in a in a board discussion on dh valuing the honesty and the openness and the diversity if you just if you just manage and facilitate the conversation yeah, you know, you’re absolutely right. And i think it takes a really skilled chair of the board or whoever is the presiding officer at the board meetings to really encourage that. That dissent without letting it, you know, devolved into infighting and ah, and, uh, a culture where nobody wants to be there. And everybody is apprehensive about showing up at the next board meeting because there is that culture of stress and tension and disagreement. So it is a bit of a balancing act, and i think it actually like many, many things take some exercise in some effort. Teo, create that culture of open dissent where, you know, people can descent. This takes place in families too, doesn’t it, tony, especially in italian cultures, open dissent and at the dinner table, but always mine afterwards. Yeah, i went after the thanksgiving dinner at my cousin’s house. When, when i was walking down the sidewalk in getting into the car to drive home, i realized how quiet it was. I felt like i had been in a springsteen concert for, like, four hours. And then i was back at home and my ears were almost ringing. Yes. So there’s a healthy descent at least among my cacophonous family. Yeah, for sure. And my part of the family. And i have ah, through marriage, some italian family as well. Yes, it is this healthy dissenting atmosphere, but it’s very vibrant it’s encouraging of discussion. Um, and at the end of the day, they can move forward. So, you know, creating that culture is not necessarily the easiest thing, especially for non-profit board, who may not meet so often like the way family gets to meet andi, everything gets remedy, you know, the next time they have dinner. But when you meet, like once every other month or once every quarter ah, and that’s, the only time you see these people, you may be a little hesitant about, you know, starting a fight by by presenting a dissenting views. So i think it takes practice. And, you know, one way you might practise is and there’s some dangerous to this as well. But in short, formal, just say creating a doubles advocate for a particular issues, you know, and particular issue, maybe where the board all seas, the thing you know, in the same light and would all vote unanimously in favor of it. Maybe at that time assigning one person to just raise issues and take the other part and encouraging discussion to see what happens. And you may end up with still the same opinion, but aboard that’s learned to discuss things a little bit more. Vigorously and critically look att issues and way ah ah, conflicting viewpoints, there’s a policy governance model from interestingly, from a married couple, the carvers that has some very good ideas for howto manage this whole process and maintain good governance. Yeah, and they’re they’re aspects of the carver policy governance model that i really like, and it is a model that encourages discussion, even passionate disagreement, i think they say to rip represent the diversity on the board, hopefully the diversity in all kinds of ways, on the board, with different perspectives in different ways of looking at things. But i think part of the model says is once you’ve made a vote, you know whether it’s a unanimous vote or if it’s a five for a slim majority vote and that’s enough to take board action, the ceo and the staff have got to treat it the same way. It’s a board decision in favor of going a certain direction and that’s what needs to be implemented. And so the carver model goes on to say, you know, if a boardmember descent, you know, with that, well, you should absolutely record that descent. So in a five, four vote, you’ll record those who have presented their dissenting opinions, not necessarily by name. However, if they don’t want their name to be to be entered into there, if they’re minutes or public, they may feel that that might, um, chill feature board discussion if they’re not in the majority. So, you know, it could just indicate that there was a five four vote and anybody who wants to be on record as dissenting should have their name recorded otherwise, maybe not, but if if if you do disagree with it and you want to go out and publicly say it, we don’t chill that process, you let them say that, but they’ve got to balance that with a duty of confidentiality, so they have to make sure that they’re not releasing confidential information out there. They have to be careful of not chilling board participation in future discussions. So if they go, you know, john smith disagreed with me, and he came up with all sorts of terrible arguments in favor of that. Well, that’s not going to be a healthy way to descend, you know, naming out individual board members who disagreed with you and, you know, taking down their argument without the chance for them to present the other side. And then i think what’s important about the carver model. The balance is that if a boardmember disagrees, they should go on to say, on the record, whoever they’re speaking out to in the public, that the process used by the board with proper so they disagreed, but they were in the minority. But the process used was proper to get all those things out there and that hopefully we’ll create a good culture of open dissent and ability to express dissenting views in public without harming the organization. All right, there was a lot in there that this is getting into the details. Very interesting of good governance, right? I mean, a lot of times we talk about good governance and it stops with well, you should have a conflict of interest policy. You have a whistle blower policy document retention. But this is getting into the process of board meetings that created good governance and proper oversight. Yeah, and you know, onboarding typically take actions and board meeting. So how boardmember ings air run? How their chairs, what type of discussions you choose toe have. Board meetings when in the meeting do you take your, you know, place your most important discussions? Maybe it shouldn’t be approving the board minutes right at the front where everybody, you know has the energy to vigorously discuss important issues. Maybe that gets put in the back. So prioritizing what you’re goingto, you know, discussed at the board meetings and creating that culture of open descent and possibly allowing everybody toe argue different points beforehand, circulating that in the board agenda and sort of meeting prep materials would be a very good and healthy way to get bored to be able to discuss the most important things to the organization because boards are ultimately in charge of the organization. You mentioned the agenda, and this ah, this carver policy governance model, which, by the way, you’ll find it. Carver governance dot com has something to say about the agenda who should be creating the board agenda because that could that could be a source of of dissension also is what belongs on our agenda for the month or whatever. For the for the meeting. Yeah, that’s, that’s absolutely true. I don’t actually, i’m not familiar with how, how carver’s model treats who will create the what’s? What typically done is is bored chairs. After conferring with the executive, the executive director’s, ceo of the organization developed the agenda. But i think knowing what i do about policy governance, it is openly encourage other board members to chime in as the chair developed the agenda to figure out what topics are most important to the organization and figuring out at that point how to proceed with finalizing the agenda and the meeting materials beforehand on dh that’s, very consistent with what carver recommends in there in there model, which is that the board developed its agenda. Not that the ceo create the agenda for the board. Yeah, you know, that’s, uh, i don’t wantto go too far off, but that’s sort of the problem with when the board acts by written consent because whoever drafts that that consent and circulates it is possibly planted just one point of view and argued only one side of it. And that can be very persuasive. And nobody has had a chance to look at the other side. So developing an agenda with only one point of view can make things look very, very one sided in developing organisation that just rubber stamp the chair’s decisions. Okay, we’re going to go out for a break for a few minutes. You mentioned a consent agenda for the break you’re in, george, in jail for that, and we come back. I’ll offer you a quick, a quick parole stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they are levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz i’ve got more live listener to love to send out ottawa on ontario, canada, ottawa, the capital city of canada welcome live listener love to ottawa in china we’ve got coming! Ni hao my first guest, gail bauer, did some work in china for the great wall foundation. I believe it is. I know she did work with a couple of clients in china. We’ve got hanoi, vietnam, we’ve got turkey, germany and seoul, south korea on yo haserot turkey and germany. I’m sorry, we can’t see your cities your mask, but we know that your country is represented live listener love to you and naturally podcast pleasantries, everybody listening in the time shift wherever the heck you maybe arjun takagi the you didn’t actually say the phrase consent agenda. I put that together for you and locked you up in george in jail, but you said consent and you were referring to agenda, so i’ll give you half a break. So could we explain what consent agenda is sure, andi, you know, i didn’t realize that i did not say that i thought i was accused and i was guilty, okay? But i don’t think we’re a consent agenda. Is basically a group of routine, typically procedural, self explanatory, noncontroversial decisions that the board has to make, like approving the minutes of the last meeting, approving committee actions that were very non controversial and it’s done all in one action. So rather than going through them one by one and having a lot of discussion about each one if they don’t deserve that discussion, it’s just something that should have been read before the meeting. It’s all presented on the consent agenda, one person moved to adopt it, it gets seconded, approved and then it’s done and you don’t have to spend, you know, half to your board meeting talking about thes routine on controversial board actions that everybody should have read before hand and instead of, you know, having them read it at at the meeting and wasting everybody’s time. Thank you very much. Probation granted a parole parole granted program when how do we know when a boardmember has gone too far? You suggested that its fine for board members to speaking descent as long as they’re they’re not speaking on behalf of the board and they and they say that, but when does a boardmember go? Too far. Yeah. I wish i had one easy answer to that. And i think i mentioned before, you know, balancing against being a balancing that openness against the duty of confidentiality. So not giving away any confidential information and also not harming any individual on the board or sabotaging, if you will, the board action that ultimately was taken by majority vote, even though you were dissenting on it. So if you try to unwind and unwrap it, that that’s probably not acting in the best interest of the organization could harm the organization and their four year breaching your fiduciary duties. But exactly when when you cross the line is not always clear. For example. And if you thought the board had approved an unlawful action both well, that’s going to be you do need to speak out. And at worst case, you need to bring it to the attention of ah, the authorities in much more common cases. Maybe it’s something if you if you feel very strongly about that, you send a private letter out each boardmember and ceo. And if somebody asks you about it, you just say you disagreed with it vigorously. But the process used again was proper, and a majority voted the other way. And if you really can’t live with that decision, think about resigning from the board, okay, the private letter to the individual boardmember is that’s an interesting approach, but that’s discreet but still could be very firm, right? And i think it allows you to state your argument in a way that you can get all your points across the way you might not be able to do at a board meeting when you know everybody’s interrupting each other and there’s this vigorous discussion amongst, you know, five, ten, fifteen, twenty people all trying to chime in in a short amount of time. Would you be asking if you felt that strongly about something for the board to reconsider its decision and have the discussion again at another board meeting? If it’s the type of decision that can be reconsidered, maybe it’s something that’s going to be ah, strategic ah plan for the future and not a contract that has already been signed on dh where you can’t back out of it. If it’s something that far off enough that the board decision can be reversed in the organization can change course without any harm, and then yes, i think the board can reconsider it if if they didn’t get a chance to hear your arguments, perhaps because the board meeting pets short didn’t give a chance give you the opportunity to put out all your points that you thought were very important, sending it in a board letter, at least to the chair of the board. But but possibly toe all board members and and the executive might might be the right thing to do. Do you see money? Occasions? And we just have about a minute and a half left where an outside facilitator could be valuable for for these these kinds of difficult discussions in board meetings. Yeah, you know, i think when when the board starts to disagree each other and creates this culture, not only have open dissent but of open, uh, hostility, yeah, so just where they can’t stand each other anymore, i think you really need to get a facilitator to help figure out the process and howto get boardmember to understand their different viewpoints. You also have tio select board members very carefully not only fruit for their diversity and skills and backgrounds, but also for their ability. Tio operate in a culture that that encourages dissent on where they they’re not afraid to speak out, even if they may not be in the majority view point. That’s, that’s really important in our democracy and certainly in aboard as well my voice just went up like a high school girl like you often voice cracked like a fourteen year old, and i do that all the time. No, but it is very important. That’s a very, very interesting point two to bring in the recruitment process the not only the skill that you might be seeking real estate attorney, whatever, but fitting into the culture of the organization and the culture of the board. I i think that could even be a valid statement for the organisation when it when it, you know, thinks about all of the valleys that it wants to to promote is encouraging dissenting views as a core governance or organizational values sametz okay, jean, we’re gonna leave it there. I want to thank you very much. You will find jeans, blawg at non-profit law blogged dot com and on twitter, you’ll find him at g. Tack again, jean, thanks so much. Thank you tell you, have a happy holiday, thank you very much, you two we’ll talk next month thanks next week, amy sample ward returns you know her she’s, our monthly social media contributor and the ceo of and ten non-profit technology network. She’s. Always excellent. If you missed any part of today’s show, find it on tony martignetti dot com generosity siri’s remember them good things happen when small charities come together and work together. General city siri’s dot com. Our creative producer is claire meyerhoff. Sam liebowitz is on the board is a line producer. Shows social media is by julia campbell of jake campbell. Social marketing on the remote producer of tony martignetti non-profit radio is john federico of the new rules are music is by scott stein it’s cheap red wine be with me next week for non-profit radio big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything people don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff to sort of dane toe. Add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five.

Nonprofit Radio for June 6, 2014: Labor Law & Advocacy And Lobbying

Big Nonprofit Ideas for the Other 95%

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Tom Wassel: Labor Law

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Attorney Thomas Wassel, partner at Cullen and Dykman, says nonprofits often make mistakes around employee versus independent contractor (it’s not enough to pay them by invoice!) and when bringing in volunteers and interns. We’ll keep you on the right side of the law. df

 

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Gene Takagi: Advocacy And Lobbying

Gene Takagi
Gene Takagi

After last week’s show, is your org allowed to tell the FCC what you think about net neutrality? How far can you go? What’s being done to clearly define what’s allowed around lobbying? Gene Takagi, our legal contributor and principal of the Nonprofit & Exempt Organizations law group (NEO), has the answers.

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. I want to send personalized podcast pleasantries to ah at lady luck kada on twitter, she listens to us on the f train in new york city. Hello, lady licata. If you tell me where you listen, i’ll shout you out, too. I’m glad you’re with me because i’d be thrown into acquired bronchi act asis if it came within my ken that you’ve missed today’s show labor law attorney thomas wass l, a partner at cullen and dyckman, says non-profits often make mistakes around employees versus independent contractors it’s not enough to pay them buy-in voice and when bringing in volunteers and interns, we’ll keep you on the right side of the law and advocacy and lobbying after last week’s show is your organisation allowed to tell the f c c what you think about net neutrality? How far can you go and what’s being done to clearly define what’s allowed around lobbying? Jean takagi, our monthly legal contributor and principal of the non-profit and exempt organizations law group neo, has the answers on tony’s take two i am not objective on net neutrality. We’ll talk about that. We’re sponsored by generosity, siri’s hosting multi charity five k runs and walks, i’ll have more to say about them. I’m very glad that subject of labor law for non-profit springs, tom will sell to the studio. He’s, a partner in the law firm cullen and dyckman in garden city, new york, and in new york city, he’s been advising employers on a wide range of labor and employment law matters since nineteen eighty three he is president elect of the long island, new york chapter of the labor and employment relations association. Thomas l welcome to the studio. Nice to nice to be in your studio, tony. Pleasure to see you here. I’m glad we could do it face to face. So employees versus independent contractor, it turns out, is not enough to just pay somebody buy-in voice. And then, while love they’re they’re an independent contractor. That’s absolutely enough if you want to get into trouble. But it’s not enough if you want to do it right. Okay, basically, whenever one person is performing services for another person or another company, the presumption is that there are an employee and that with everything that that entails, including federal taxes, state taxes, worker’s compensation benefits, unemployment insurance benefits, employee health benefits, things like that in order for them to be classified properly as an independent contract that there’s a number of tests that they need to meet. And if they don’t meet those tests and accompany miss classifies employees big trouble with the department of labor. Okay, we’ll talk about the misclassification ramifications, and so now we’re talking about federal and state, the the where where is this test? This test is from the i r s and then and then well, is that the eleven points is that from the irs? Absolutely. The irs the internal revenue service has an eleven point test, which is used for determining whether or not you have to take out taxes from people’s wages, okay, but every state also has its own version of the test there there pretty similar, but in terms of whether or not you need to contribute for worker’s compensation benefits or unemployment insurance benefits, and they all apply pretty much the same type of test to determine the employee status. Okay, so it sounds like you’re in pretty good shape if you’re following the irs test, which we’re going to talk about, but you still need to enquire at the state level or or you’re not because you’re not a hundred percent safe if you’re doing following just the irs. That’s, that’s absolutely true in other words, each state can have its own rules and merely complying with the federal law that that’s fine in terms of federal taxation. But certain states have have stricter rules with regard to treating people as independent contractors versus employees. So you need to see counsel in the state in which you practice. I practice in new york, so you know, my comments about any law would be limited to anything in new york state and federal law. Okay, we’ll stick with the federal with the caveat that you should check the state level, but you’re on your you’re well, on your way if you’re if you’re complying with the irs regs, i imagine, absolutely. Okay. Okay, so are we these these eleven items? Eyes is basically around the relationship between the employed, the non-profit and the person doing the work. Absolutely the key elements in the test without without trying to go over check checklist abila talk on some of them. Yeah, we’ll get to something it’s a degree of control that thie and i’m going to go. I’m going to use the term employer here, even though we may say it’s a contractual relationship, okay, but no, we’ll say or the employer of the company, the relationship between the company and the person performing the service is in an employment relationship. For example, the company tells the employees where to work, what time to show up what their duties are? Ah, and what do they report to who they’re going to supervise if they’re going to supervise anybody, things like that in a relationship like that that that tends towards the employer employee relationship as opposed to an independent contractor for an independent contractor, you basically say here’s the job, here’s here’s, what i want you to accomplish, maybe some general guidelines do it when you think it’s appropriate, although there may be deadlines set, but i’m not going to tell you how to do it. I’m not going to supervise you on a day to day basis. I’m not going to provide you with the materials to do it. You do it on your own and i’m simply going to pay you a fee, which is another important distinction there the fee basis versus an hourly or salary type basis? Okay, we’ll get to that. You you touched on something that i want to explore a little bit, the place where the work is done. So you you can’t have the person always coming to your office to perform the work now that you can’t have the person doing the work in your office. But it really that would depend on the nature of the work. For example, if if you if you have employees doing the same work and now you’re going to bring in somebody else from the outside to sit alongside your employees and do the same work? Well, that’s an indicator not not it’s, not a single point test, but it’s an indicator of an employer employee relationship. Now, if this person has his or her own business on the outside, has business cards may work from more than one company at the same time or one after another. Oh, and you’re simply hiring that outside company to perform services for a limited period of time? Well, that it tends to lean more towards the independent contractor relationship. How do we balance these eleven? Which we’ll get into some detail about some of the others too? But is it ah, like majority, if you have, if you have six out of the eleven year okay, andi it’s going to go one way or the other based on a majority? Or how does it work? Well, there is no bright line. Testa’s lawyers like to say, i think to some extent you apply the duck test if it looks like a duck and walks like a duck, and quacks like a duck, it’s a duck it’s very fact specific and a trier of fact, whether it would be through the department of labor or worker’s compensation board or in a court of law would look at all of these factors and say, well, okay, the control factor tends to lean towards employees, but the independent company factor tends to lean towards independent contractor and way all of these factors together, and then come up with an answer. Okay, so these eleven points are are the things that iris is going to consider? This is what they’re going to look at, and they’re going to put it all together and they’re going to make a decision. Absolutely. Okay? And i guess it would work similarly at the state level. Like when you mentioned department of labor. We’re talking about the state department of labor. Could be state of the state or the united states department of labor. There’s both and and they’re very interested because independent contractors aren’t entitled to overtime or minimum wage or anything like that. You you pay them a fee or you pay them. You pay a company a fee to do something and that’s. Fine. But if their employees and they work more than forty hours in a week, they’re entitled to overtime. Yeah, we may have time to get more into that. Right. Okay. Um, i think we will, actually. What are some of the other side? The other factors in these in these eleven points. But as i mentioned it’s the ah it’s. How people are paid. Yeah. That’s a good one. Sorry, let’s. Talk about that one. The fee versus fee versus salary. Right. Well, typically, an employee may get an hourly wage. May get a weekly salary. It’s generally, the relationship is often not always but often sort of open ended. That is to say, we’re going to hire you not necessarily for a two week barrier or until you finish this job, but we’re going to hire you as an employee and keep you on. But we pay you on a on a paycheck, a supposed to an independent contractor who would normally be paid through some voucher system or through through ah, obviously issuing a ten, ninety nine, which is the tax form for independent contractors and might be in a lump sum. It might be in regular payments, but it’s not based on number of hours worked or anything like that that again, depending on how you structure the deal, that would tend to lean more towards employees or more towards independent contractor. What about? I think you mentioned giving someone the tools to do the work so you shouldn’t be giving them ah, laptop tto do the work or or other things or certainly office space dedicated in the office? I mean, that’s tending to look like employment, right? When you’re giving them that stuff? Absolutely. If i say, come into my place of business and i’m going to give you everything you need to do the job and you don’t have toe put anything on the table. Other than what i give you that’s, the hallmark of an employee, as opposed to an independent contractor who brings their own knowledge, skills and tools to the table and does the job that you’re paying them to do. We’ll go out for a short break, and when we come back, tell marcel and i’m going to keep talking about this, and then we’ll get into volunteers and interns. And then i believe we will have time to for overtime. For employees, you’re supposed be paying your employees overtime. Do you maybe want to turn this off? If you’re listening in the office on monday, only the bosses want to hear this. We’ll get into all that stay with us. You getting anything shooting? Good ending, you’re listening to the talking alternative network e-giving. Nothing. Cubine this’s. The way we’re hosting part of my french new york city guests come from all over the world, from mali to new caledonia, from paris to keep back. French is coming language. Yes, they all come from different cultures, background or countries, and it comes desires to make new york they’re home. Listen to them. Share this story. Join us, part of my french new york city. Every monday from one to two p, m. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna yeah, you’re listening to the talking alternative network. Dahna oppcoll welcome back to big non-profit ideas for the other ninety five percent. Let’s, send some live listener love arco, idaho and orlando, florida live listener love to you very glad you with us let’s, go abroad. Seoul, korea anya haserot, islamabad, pakistan i’m sorry. I don’t know how to greet you in, uh in is it pasha pasha? Pashtun passion is that i’m not sure what, but live listener love to you in islamabad, irrespective of how i would say it in your in your tongue, in your language changing china, always welcoming the chinese lots of listeners. Ni hao, nagoya and tokyo, japan sending you konnichi wa and there are others will get to them kuwait also, i wanted to get to kuwait. Um attorney thomas l let’s see if you’re if you’re the person who’s doing the work, is getting their income from a bunch of different places. Is that that’s that’s? One of the factors, isn’t it that’s, clearly one of the factors, and and that would certainly militate or tend towards a finding of an independent contractor relationship kapin if you hire a company, the company may have its own letterhead may have its own invoices. May have its own business cards may have an ad in the yellow pages for those of us who still actually use paper yellow pages or maybe a gn internet list thing nowadays. So if you hold yourself out as an independent company and maybe even filed company tax returns on have a company workers compensation policy, things like that that again would lean towards the independent contractor relationship rather than employees. If you are ah found by the irs to have misclassified people doing the work, would you expect that the irs is going to report to your state department of labor that that they’ve found ah, misclassification, that’s, that’s a really good question, and i get asked that those kinds of questions a lot from lots of different employers, i tend to represent employers, and my understanding is no, they don’t necessarily do that. That particularly if you settle the case, the words that come to you and say you messed up, you need to pay x amount, and if you settle it voluntarily, they’re not going to go broadcasting it to the world so that there could be more agencies to come and knock on your door. Because that would discourage you from settling in the first place that’s not to say that other agencies won’t find out about it. And certainly if ah, if a case republic if if you would have to go to court, which is a public record and other agencies saw that they could be knocking on your door as well, where do you see employers messing up? Well, it’s again, it’s the any of any of these factors will any or any role these factors? I have clients, and obviously i’m not going to mention names uh, i brought you for, so i did some provocative name dropping, i thought i’d like to keep practising law for a few more. Alright, alright, you’re not retired, they you know, i have i have clients that have they’ll bring people in and they treat them as independent contractors and they say, well, they’re only going to be here for two months. I’m hiring them for a special project and i say yes, hiring see, that was the keyword there on, and it doesn’t matter if you’re hyre it is a temporary employee or a permanent employee that’s one factor, but not not controlling. Temporary employees, their employees, so you have to treat them as contractors, and i’ve had a number of audits fromthe state workers compensation, border unemployment, insurance division come in and say you’re not paying premiums to these people cause you’re not treating them as employees. Pay up. What? What are the penalties let’s talk about the federal level? What would you expect from the irs if ur misclassifying well again? In most cases, if if you own up to the to the mistake, you’ll certainly have to pay what’s owed but safe for the i r s not only will you have to pay what the employers share of the taxes, would it really be? You may also have to pay the employees share of the tactics so security taxes that should have been paid exactly pay both the employer and the employee because the employer messes up, the irs isn’t going to go to the employees and say, by the way, some of that money you got, we want you to give some of it back. It’s, the employer’s responsibility to properly pay the employees. Okay, so the back taxes that were owed, what else? What else might be? Expected? Well, there there could be civil penalties involved to or if it was done knowingly over a long period of time, with no knowing that you were violating the law usually second or third offenders, there could be some more severe penalties involved as well. You’re always welcome teo disagree with young arrests, right on contest there, their belief that you’re misclassifying absolutely, you know, just just cause the irs says so doesn’t make it so. But the presumption is that these people are employees, right, and it’s up to the employer to prove based on the law that these people are actually independent contractors. So if you if you want to fight them, you better have a pretty good case. Let’s move teo volunteers and interns what? What are what are non-profits often getting wrong around these? Well, the good news for not for not-for-profits we call them not-for-profits in new york, but non-profits same, the good news for non-profits is that you’re allowed tohave volunteers in the in the in the in the for-profit sector, you basically can’t have volunteers. Anybody who does work for you has to be paid, but in the in the nonprofit sector you can’t have volunteers, but there are some rules about that as well. The work that’s being volunteered for can’t be the same kind of work that’s otherwise being done. In other words, you can’t have a paid clerical person sitting at a desk and then have somebody else come in and say, well, i’m going to volunteer and i’m going to do the same work sitting side by side the paid pearl really? All right, so let’s, let’s taken example of that suppose closed. You have employees that are preparing mailings. You’ve got a five thousand piece mailing going out and you don’t hyre ah, male house, you’re doing it inside and you’ve got people stuffing in printing, stuffing envelopes, putting stamps on and then you bring some volunteers in to do that same work side by side with employees. That’s that’s, not a volunteer. I’d be very concerned about that. If i was the employer and i if i was their attorney, i would be tell saying we need to take a long, hard look at this because again, people sitting side by side, some people are being paid. Some people are, quote unquote volunteering very dangerous situation. Even if the volunteers volunteered, i mean, even if they walked in and they love the mission, they’ve said, i want to help you. How can i help? And you said, well, we could use ten hours on, you know, over the weekend to put this mailing together well not-for-profits tend to be generally charitable, religious or religious organizations and the servant public purpose and that’s why they’re allowed tohave volunteers to some extent, but to the extent that you’re basically just doing the same work as other employees and saying, i don’t want to get paid for it, the law doesn’t really sanction such things. Oh, my, okay, i got to take a little tension because you mentioned for-profit companies, and i’m interested in that on the intern side. What about all the unpaid internships that are coming right now? It’s, it’s, summertime, what about those? Well, and you read about them all the time in the paper about the irs or the part you read about them in the new york journal? Maybe i don’t not seeing it in the where i’m seeing in popular mohr maur, general press well, you get for-profit are allowed to have interns. But not that you can’t just but but i had on somebody and say, hi, you’re an intern, you’re gonna work for me and you’re not going to get paid. That would be violating the minimum wage laws for, among other things, but somebody can provide an internship if under certain circumstances, if they’re getting some sort of academic credit from an outside institution, if they are getting some sort of actual training from you that’s not specifically tailored to your organisation, but but taylor to their field of study, if they understand from the outset that they’re not going to get paid and that’s an internship also, it has to be a relationship where i understand from the outset otherwise it’s indentured servitude you tell them you’re going to get paid and then they don’t they don’t see a paycheck. That’s ah there’s got okay, that’s clearly got to be rolled. Believe it or not, that’s that’s what i passed that spelled out there, they have to understand that somebody’s done it? Yeah, all right, on and also they’re supposed to actually because they’re an intern and learning from you they’re supposed to be, if, if anything, and impediments. To the business not, ah bonus to the business. In other words, if the business says we’re going to hyre fifty interns to do all sorts of work for us and make money for us that’s not really a bona fide internship, the purpose of the internship, the primary purpose is to give training to the intern, not to make money for the company. And if it’s really a benefit to the company that’s one of the factors that will be looked at to say these air, not truly interns. Okay, thank you for taking little digression in tow. For-profit i love it, you know, you have these answers on top, your head man xero no notes, which i admire, i don’t like i don’t like notes, really? I have notes, but it is just off the top percent wonderful. I’ve been doing it for thirty plus years. I know you start to learn it if that helps. Yeah, yeah. So let’s go back to the non-profit side there are so the general rule is that you can’t have unpaid work as volunteers. But then there are these exceptions that we were starting to get into, right if it’s a bona fide organization, charitable organization and people are truly coming and say, i want to lend a hand to do you were having were having a blood drive or we’re having a special event, and i’m a community member. I’m going to come in and volunteer to give some of my time to help you that’s a true volunteer, but again, if if they’re volunteering simply to do work that the company not-for-profits would otherwise be paying for that’s a problem, employees of the not-for-profits basically can’t volunteer to give away free work. That’s interesting. I wonder if that comes up much. I don’t know. Well, if you see it well, i haven’t seen it, but it’s addressed in a number of decisions or regulations where somebody’s tried it. Yeah, obviously what’s in there? Yeah, right. That’s. Interesting. Okay, if you haven’t, i’d say you have an employee working for not for profit and and and there’s some child care, you’re going to sit with some child kind of thing. Simple. I don’t want to use the term baby sitting because that sounds majority, but some sort of ah monitoring situation, which is not within the normal scope of that. Employees work that might be okay for a volunteer for the employees, but certainly the employees can volunteer to do additional work that employees already getting paid for. And where do you see non-profits making mistakes around the volunteer and in turn, well, i get calls from from some of my not non-profits and so, you know, we’ve got we’ve got all these people are in here and, you know, they’re here for, you know, ten or fifteen hours a week doing all this stuff, and i say, really what’s your first question, what were some? Of course? Well, i say, well, what are they doing? Do you have other people that you’re paying to do the same work? And they’re working side by side are there are these people already employed by you? Because if they are that’s major red flag onda geun, if they’re duplicating or substituting their substituting for paid employees, that’s, that’s a problem? We’ve got somebody who’s out on a totally leave elearning leave a family medical leave act type of leave, so they’re gonna be out for twelve weeks. So we’re gonna have a volunteer fill in for twelve weeks, okay? Do you have? A sound of a klaxon in here or, you know, piela only like that. But that’s just my voice is all we have is scary enough. Thrill enough weak enough as it is. That’s very bad. So paternity leave maternity leave. You can’t have a volunteer filling in you’re basically saying, i’m going to have somebody do the same work as a paid employee, but i’m not going to pay them no lost don’t let you do that. All right? I think that’s very interesting. All right, so what do we do, teo, to remedy this. So when your clients are then calling and there, then finding out in this call that they’re they’re running afoul, what do we do next? Well, i tell them aside, i’m obligated to do as an attorney. You should change this, and you should start treating people correctly going forward because every day that you’re in violation of the labor laws or the or the tax code is ah, is a new problem. If you change things today or tomorrow and start treating people properly, pay them, then you don’t really have a problem. And by the way, all you have to do to comply with most laws is pay minimum wage and you know you don’t. You could have people have clerical people making fifteen dollars an hour. I need somebody to fill in, and i’m just going to pay the minimum wage. You can do that, you just can’t pay him nothing. You can’t have them volunteer if they’re not truly bona fide volunteers, can you work out some alternate form of compensation besides, besides money? Like maybe they get some benefits of services from the organization i get sort of a barter arrangements. What i’m thinking of is that is that possible barter arrangements are legal, but their taxable i don’t represent any barter companies, but i happen to have a close friend who’s involved in a bartering company, and i know that when party a’s trading goods or services with party be, both sides are issued ten, ninety nines and and the company, the bartering company, will report that to the irs. So if you just say instead of paying you seven twenty five an hour, which is the federal minimum wage, it’s hyre in new york state and a lot of other states, but but instead of paying you seven twenty five an hour for forty hours, which is with two, two hundred ninety eight dollars a week. I’m going to give you two hundred ninety dollars worth of free food, that’s that’s a taxable event and frankly, it doesn’t comply with the law. The fair labor standards act, which is the federal law that requires people get paid, requires that you get paid in cash or the equivalent of cash, not in goods and services they’re certain deductions allowed, but not completely excellent. Now we’re talking about federal and state law here, a cz well around the volunteers and interns. Absolutely okay, um, so we’re talking mostly federal, but with the same qualification you need to check about check what the standards are in in your state are you? Are you still pretty well on your way to compliance? If you’re if you’re complying with what the irs requires? Like like we said over on the independent contractor side e, i would say, you know, qualified lee, if that’s a word, if you’re complying with the federal rules, you are more than likely qualita complying with state rules, but i certainly can’t give that as a guarantee without taking a look at the state rules understand, okay, let’s, spend a little a little time. We’re just a couple more minutes on overtime for employees. What is the problem here that you see? Big problem is that certain employees aren’t being paid overtime because employers think they don’t have to. And the biggest fallacy, the biggest myth that i see is and and employers and employees both believed this is that if you’re paid a salary, you don’t get overtime that’s not true, you need to be paid a salary in order to be considered exempt from overtime. But on lee, certain employees performing certain duties are exempt from overtime the main ones. I don’t talk about those one of those executives, administrators or administrative xero and professionals, so if you’re ah not for-profit ifyou’re ah, counselor, a psychologist, psychiatrist, a professional you’re not in your pay and you’re paid on a salary you’re not entitled to overtime, but you may be a highly highly paid administrative person who works closely with management. You may be exempt from overtime, but if you are a lower levels let’s, say a clerical person lower simply on the orc chart, not in terms of your worth, but and you’re you don’t have a lot of discretion and control doesn’t matter if you paid on a salary you’re entitled to overtime. If you work more than forty hours in a work week and that’s not waivable, you can’t agree not to take it. You can’t enter into a contract dipped in blood notarized doesn’t matter. You have to get paid for all hours worked at time and a half and not less than time and a half. Pay attention to the labor law. Thomas l partner in the law firm of cullen c u l l e n and die kayman d y k m a n in garden city, new york and also in new york city. Thomas l thank you very, very much to in my pleasure mine as well. We are sponsored by generosity siri’s you’ve heard me talk about them because they host multi charity five k runs and walks, and the reason for talking to them would be if you are planning such an event as part of your fund-raising mix and another reason would be that i would be grateful because they are sponsoring the show, so if you think about that in your fund-raising, please consider generosity siri’s you can pick up the phone and talk to the ceo dave lynn. They’re at seven one eight five o six, nine triple seven you know they’re on the web as well, of course, generosity, siri’s dot com but i like the phone. They have events coming up in new jersey, miami, atlanta, new york city, philadelphia and toronto. Please check them out generosity, siri’s net neutrality, something i am not at all neutral on amy sample ward and i talked about this last week, and it bothers me that we could end up with two internet one for those internet service providers and people and non-profits who can afford to pay for fast lane service and one with slower service for everybody else. Amy and i talked about the implications of this for the way you do your work day today because so much is in the cloud and also for the people who you’re serving, who may very well need the internet to access your services. You can tell the f c c, the federal communications commission what you think about it at deer fcc dot or ge. Earlier this week, the fcc site crashed. I think that was monday because there were so many comments, but it was back-up very quickly and my video on the subject is at tony martignetti dot com that is tony’s take two for friday, sixth of june twenty third show of this year before we bring in jean i want to do a little more live listener love fellmeth, mass, san francisco, california that maybe gene beijing china gun po korea and kyoto, japan. In that order, the how i couldn’t on your haserot and konnichi wa. Now to continue this conversation about how far you can go in advocacy and lobbying we brought in jean takagi you know him he’s, our regular contributor on legal matters. He’s managing attorney of neo the non-profit and exempt organizations law group in san francisco. He and it’s the popular non-profit law blogged dot com which i go too often and he is at gi tak e ta ke on twitter jing takagi, welcome back. Thanks so much, honey, how are you? I’m doing great. Thank you, it’s. Good to talk to you. I always enjoy it on. We want to follow. Up on a conversation that amy sample warden i had last week on about the subject of net neutrality and just how far non-profits can go in in advocacy and lobbying first, let’s distinguish between advocacy and lobbying. Sure, and i think tony there’s, a big difference between advocacy and lobbying and advocacy really embodies lobbying and so much more than lobbying. So i think i’ll start by talking about lobbying in general, which is attempting to influence legislation and legislation is generally in action by some legislative body to make law. So when you’ve got legislation, that’s and we wantto influence that by contacting our legislators that’s lobbying. But if we’re advocating on public policy whether it be on net neutrality in general or we’re talking about, you know, the global warming or fair wages we’re talking about general issues and not specific law, their specific bills in front of a legislative body and all of that stuff non-profit or charitable non-profits khun do without limitation if it’s an advancement of their mission. So i really want to encourage non-profits tio let them know that they can engaged in a tremendous amount of that cassie without looking at the lobbying restrictions and also remind them that actually for most public cherries, the bath majority public charities, they could do a heck of a lot of lobbying as well. Okay, we’re gonna go into sales. No insects, no substantial lobbying. But you could do a lot. Yeah. We’re going to go into details. I know you got some. You have some tests, attorneys. You guys love these tests. It was a test which helps i think they do help. It’s just funny. That is always test. Now. Tony martignetti non-profit radio were a little loose with the word non-profit and i think for our purposes, jean, we need to break down charity versus a non versus the more general non-profit i four years ago, i did not want to call the show tony martignetti charity radio, but i think that for our purposes, i think we need to make that distinction. Can you help me? Yeah. And they’re all sorts of non-profits and charitable non-profits are certainly the most prevalent form of non-profit organizations, but there’s, you know, well, over half a million other types of non-profit organizations out there as well. Um, i’ll use some classification hopefully don’t go. Into jargon jailed for them but five oh one c three riposte to the charitable type organizations and their tax exempt under five a one c three of the internal revenue code. But we’ve got bible onesie for that social welfare organizations that can lobby all they want. And they sort of purse to public interest goals as well. And they include things or organizations like the sierra club, aarp, the n r a greenpeace, and in organizations of of that nature, their advocacy organizations. And they can lobby again all they want. And they can even do some endorsements of political candidates. We’ve got five one five unions, five a onesie, six trade associations, professional associations and chambers of commerce and five on twenty seven social clubs. And they’re probably another thirty two, thirty five categories of tax exempt organizations out there. Somewhere in there is the non-profit cemetery. I think that’s the last one listed. Yeah, under five. Five o one see something. Whatever the last one is, i think it’s i think it’s non-profit cemeteries, they just want to wrap up with the death. I guess so. All right, so all these other non-profits are not charitable. Write the only charitable is five o one c three yet the only one that we refer to as a charitable organization are the five oh one see threes, and those are the ones that are eligible to receive deductible contributions from donors, right? And a lot of the other types of organizations, like the ones you mentioned, sierra club and our etcetera, they will often have five o one c three charitable. I’m going to call them the non legal term arms or so that they can raise money to support charitable that can raise charitable dollars to support there. Bob being an advocacy is that do i have that right? Yeah, kind of. So they have hoexter organizations rather than arms. If i’ll say so, they’re completely separate corporations, but they’re using some sort of relationship between their boards of directors and so there will be affiliate or tandem. Five twenty three charitable organizations with cassie for social welfare advocacy type organizations or c six trade associations happens all the time. Okay. Wanna make that clear? That that that that’s how there, that’s how the money is being raised for the the non five oh one. See three’s. Okay, so there’s a lot that we can do around advocacy because around net neutrality or do you mention global warming? The the economy as long as we’re not? Is it referring to specific legislation in our advocacy? Well, much of our advocacy, if it’s not referring to any specific legislation directly or indirectly, may just be done by charity charities and charitable organizations without limitation and that’s kind of a nice thing, but i mentioned that legislation it is actions by legislative bodies and not administrative agencies, if all you know, add that and the fcc, which is the federal communications commission, is an administrative agency in part of the executive branch of the federal government it’s not part of the legislative branch. So when they make rules and we wantto advocate to change those rules, have them proposed new rules that’s not loving at all that’s advocacy and then that’s why i said that because he could be much, much more broader than lobbying and in the case of net neutrality, which i’m with you on this, i’m not neutral on this issue, and i don’t think most non-profits want to be neutral at all on this issue. As well. I think that advocating on behalf of these proposed rules is really important, right and wide open because it’s not legislation, right? The extent that you think it’s going further your mission, or protect your ability to do your mission to not be relegated to the slow lane or the fcc is putting it there’s a fast lane and a faster lane. And john oliver, in his very highly publicized video that helped crash the fcc servers that you mentioned, um, in his video, just called b s on that i agree with him as well. So if you’re going to be relegated to the slow lane and that’s going to affect your mission, you have every reason to get up and make this comment, which could do very, very easily on that site that you mentioned. Now i’m going to put you in georgian jail for b s jean what exactly did you work? You’re going to say but what exactly is b s jean? I also know that i understand. Go ahead. Okay. That’s. Just plain bullshit. Thank you, jean. I love having fingers. That’s. All right. That’s what i love. Thank you. You’re out of jargon jail instantly. Let’s. Go to the bar. You’re blushing. So safe. Listen, i don’t know where did your mom, your mom, live in orlando, florida? Or arco, idaho? Because if not, then she’s not list. Oh, found with mass. If not, then she’s not listening right now. Okay, then i may be well, there may be others, too. All right. Okay. Let’s, move to the lobbying side where we have these. Have a test for how much lobbying we can do as a five. Oh, one c three charitable organization. Yeah. So there to test on on how to measure lobbying for five, twenty three public charities. And the first test is kind of the default test that you don’t do anything. It’s called the insubstantial part test and it’s a tough one. Because if you look at all the facts and circumstances and the charity’s not allowed to engage in substantial lodging and that’s pretty great. You know what lawyers say is there’s this like old case from the fifties that said about five percent of your budget spent on lobbying was not substantial. So that’s kind of our own only guidance there if you spend five percent of your budget or resource is on lobbying and you fall under this default test. Then you know, you may be breaching the substantial limit if you go about five percent, so for the vast majority of charitable organizations and i’m going to say for any charity that qualified there’s, some that don’t qualify like churches. But granny church charity that qualifies with a budget under let’s say thirty million a year, tony, that embody most of the charities that ninety nine point five percent? I’m sure. Yes, yeah. So any any charity enter a thirty million dollars annual budget should make the fei bo won h election and it’s a half page form from the irs? It’s super easy, its name, address, check a box, and what that does is it makes it so much easier. It’s not all the facts and circumstances it just says you can’t engage in substantial lobbying as measured on ly by your expenditures by the dollars spent so you can rally all your volunteers and spend one hundred percent of your volunteer time lobbying on various issues and again lobbying meaning influencing legislation, actions by legislative bodies you consent all your volunteers to do that without limitation, and it doesn’t even count as any sort of lobbying for your lobbying limit purposes. Of course, their only volunteers if you’re not paying people to do that work a cz well, side by side with these purported volunteers, right? We know that. Yeah, i know that tom was self you were listening to. Tom will sell. I was listeningto the last half of it. Okay, well, i don’t know if you heard them, but to make sure that you’ve got the right volunteers actually fallen. Real volunteers. Okay, not uncompensated. What should have been classified as employees. Exactly. Right. All right. So the five oh, i know i’m usually you qualify things beautifully, but i didn’t mean to forced you into that confession. All right, so this five oh, one h election. I assume. That’s an internal revenue code. Section five. Oh, one h. And what is the simple irs form that you think? Almost all non-profits elle charity should fill out. It’s formed fifty seven. Sixty eight and you could do it any time during the year, even december thirty first, and it would count for that year. So it’s, a really simple form. It doesn’t create additional scrutiny for the organisation it makes measuring lobbying much more easy and the big point i wanted to make it that you’re lobbying limitation under five oh, one age expenditures is twenty percent of your first five hundred thousand dollars in in what will call exempt purpose expenditures our mission related expenditures twenty percent not the five percent that we’ve sort of guided people by under the other tests twenty percent of the first five hundred thousand fifteen of the next five hundred ten of the next up to one million dollars. Kapin and that that’s a pretty generous limit, and this doesn’t count any volunteer time lobbying, and it doesn’t count any of your advocacy efforts around let’s say, net neutrality and commenting to the fcc, which is not lobbying it all right, none of that none of that applies to this what we’re talking about now. That’s, that’s not lobbying. Okay, twenty twenty percent of your first half a million, and then how does it decline after that? The percentage fifteen percent of the next half million, ten percent of the next five percent of the next, and it capped at a million dollars. Told lobbying that’s, a lot of lobbying you could do for a million dollars and the list. You have that where they don’t need to be so scared. Yeah, okay, um, let’s, go out for a break. And when we come back, we’re going to keep talking about about this a little bit. And then we’re going to talk about this the bright lines project, which is intended to help these these gray areas, will stay with me and gene. You’re listening to the talking alternative network. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking alternative radio twenty four hours a day. If you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. Welcome back. I get a sense of more live listener love. I love it. Decatur, georgia and delhi, india someone’s here suggested i say hello, deli i won’t say who that was. I thinkit’s that’s fun. Okay, it would be indiscreet of me to say who it was. Tom myself, delhi, india live listener love going out to you. I gotta send podcast pleasantries to all our listeners in germany. We got a lot of listeners from the podcast site podcast dot d to all our german podcast listeners couldn’t talk. Okay, jean takagi in san francisco, you have some other things that are like we can talk directly to legislators and and staffs about things and it’s and it’s not considered lobbying. Yeah, if we’re not talking about a specific piece of legislation and we’re talking about issues in general that affect the public that’s that’s not lobbying either. So we wanted to talk to members of congress and said, and open internet is really just an important thing for organizations, and we could get drowned out if we have this to lane highway, maybe we should treat the internet kind of like a public utility. And that might be going a little bit further towards some sort of legislation, but, you know, just in general, if we wanted to talk that way that i would not be lobbing either, so we can put that in the letter we can do an email way can have that conversation anyway. It’s not lobbying, and that includes legislative staff right now, we can talk with legislative staff as well. Sometimes we can’t directly, you know, contact our congress person, but we might be able to get a connection with one of their staff members on dh let them know what their constituents are thinking about this really, really important issues. How about research if we wanted to a research project on an issue? Yeah, you know, if we do it in a nonpartisan matter-ness and we make it available not just to one party or the other one candidate or the other and it’s a full and fair, what we’ll call exposition of the underlying facts has got to be objective doesn’t encourage the recipient to take action, but just informed them of what the issues are and how important it is. Teo address those issues in a reasonable manner that’s going to be fine as well. There is in a project the bright lines project teo to help clear the clear. The muddy waters around lobbying. And they’ve been around for about four years. What can you acquaint us with them more? Sure. They’ve actually been around since two thousand eight and six years. Oh, and just isn’t aside. I’ve been to the hello deli in new york with rupert g had. Sorry. I digress. There. Hello, deli. Where is that? Where? There’s a hello. Deli in new york. Yeah. It’s just around the corner. Rupert g the owners on late night with david letterman regularly and his his delhi is just around the corner from from the letterman theater with the sullivan theater where they do letterman. Okay. All right. That’s, a broadway and fifty six, i think, roughly is the theater is okay. There you go. Thank you. Head. So that’s it. That’s it that’s it. We’re going to wrap it up right there. We’re done valuable public now, more important than the great value for the listening audience. Gino, you know, people are gonna want to have you back next month. Now go ahead. Acquaint us with the bright lines project since two thousand. But i mean the bright line project what it’s done is really to address not just lobbying, but more towards the other types of political activities that organizations charities may engage in, including voter registrations, voter engagement, you know, comparing information amongst candidates in a non partisan manner to educate the voters on those things. Get out the vote drive on things of that nature as well. And the problem right now are that the rules are all kind of facts and circumstances. Rules where the irs looks at everything, but doesn’t provide very much guidance to charities about well, is this okay? Is that okay? Or where do i cross the line? An enforcement of those rules amongst irs agents is also really uneven on dh that’s, you know, partly what may have led to the big. I’ll call it a scandal, if you will, about screening for tea party applications that the tax exemptions that we saw last year. And, you know, with all of this confusion amongst not only the public and organizations but the irs self about howto apply these very, very vague rules, but the bright lines project this thing well, let’s, get some real rules that create some clear, objective standards, so we don’t have to rely on facts and circumstances in what every particular agent or what every particular organization thinks the relevant facts and circumstances are. This is a first amendment issue, isn’t it around speech? Well, it partly and partly deals with that, and it partly comes off of the citizens united case back in two thousand ten, although the bright lines project originated earlier because we had this problem earlier, but yeah, part part of it has to do with free speech and but part of it that just has to do with yes, you you know, the legislator can create laws around what it takes to maintain charitable status and tax exemption under five, twenty three, and we understand that there’s no political intervention allowed the political intervention is used in so many other contexts throughout the internal revenue code as applicable to other tax exempt organizations and for various reasons, including imposing taxes and there’s a different definition every time, and it just is immensely confusing lawyers don’t understand it. The irs doesn’t understand it. The courts don’t understand it, we need some clear rules and all this confusion is just going to lead people to stifle their own opinion. Yeah, leads what happens is the small guy on the small organization stifle their opinions because they’ve got to be conservative and protective of being able to advance their missions, the big guys, the big lobbying organizations or the dark money. So where donors can hide themselves by using five a onesie for five, twenty six organisations to shield that they’re supporting a particular candidates can hide themselves in this andi and use the law to their benefit. So we want to make sure that everything is transparent and open out there on dh that’s part of the reason we have the bright lines project as well. I’m not part of that group, but i’m definitely a supporter now. I arrest has made some efforts teo, to improve the rules, right? Yeah, the the irs has has taken a first shot at this on dh. You know, there were sixty nine thousand comments within, like, a couple of weeks after the fcc regulations for a proposed rule making on the net the trial of the issue, they’re over one hundred fifty. Thousand comments on when the iraq proposed new rules about political activities and five a onesie for social welfare organizations. I mentioned those before, like the sierra club, aarp and are a bacon engage in unlimited lobbying, but they do it for a public or social welfare purpose. Andi can engage in some election hearing as long as that’s not their primary activity, and some of them push it all the way up to forty nine percent of their budget being spent on election nearing, you know, getting candidates elected, and so the i r s is trying to improve things for us. They’re trying to yeah, they’re trying to figure out what the rules bar, but again they’re using different rules for five a one c four’s and five a onesie threes, and then it just muddies the water of well, you’re using similar terms, but they have different meanings. How do we interpret all of this? And if we create a big shield just that applies to five one fourth, the dark money will move the bible onesie, sixes or other other types of tax exempt organizations, so it doesn’t really plugged the hole very well and it doesn’t allow for things like non partisan election related activities that five one six weeks have been allowed to do for years and years and years without a problem. So it it muddies the waters greatly and that’s why the irs is actually rewriting the rules in total, and they’ve decided not to have any hearings based on their old rules because with one hundred fifty thousand comments, you can see that there was some distaste of what they first came out with. And i get the good process gene just very quickly. Where will we find the bright lines project? I think it’s a bright lines project dot org’s on bits that at citizen dot org’s is the host of the organization citizen dot org’s. Yeah, that’s public citizen’s website. Okay, we have to leave it there. Jim takagi, our monthly contributor on the law managing attorney of neo. You’ll find hizb blawg at non-profit law block dot com and you’ll find him on twitter at g tech. Thank you very, very much, gene. Thanks. Have a great day. My pleasure. Thank you. Next week i’ll have something from ntcdinosaur non-profit technology conference and maria simple is back to talk about the right to be forgotten and its implications for your prospect research. If you missed any part of today’s show, you’ll find it on tony martignetti dot com. 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