Dive deep and think hard about who in your org is critical to your mission. Who gives it life and delivers sunshine? Use your digital storytelling to share their critical work with your donors, your board, your volunteers, newcomers, even employees.
Nonprofit Radio for July 27, 2018: Nonprofit Radio’s 400th Show!
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My Guests:
Claire Meyerhoff, Scott Stein, Gene Takagi, Maria Semple, Amy Sample Ward, Trent Ricker & Yigit Uctum: Nonprofit Radio’s 400th Show!
Claire Meyerhoff from The PG Agency returns to co-host & Scott Stein, composer of our theme song, is back with live music. We’ve got giveaways from our Anniversary Show Sponsor Cura Coffee, and call-ins from contributors Gene Takagi, Maria Semple & Amy Sample Ward, along with sponsors Pursuant & Wegner CPAs. It’s tons of fun for Nonprofit Radio’s 8th anniversary!
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Duitz ah, hello and welcome to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent it’s our four hundred show. You recognize it from that live music it’s our quarter centenary show. Eighth anniversary we have to listeners of the week charlie mcelveen he e mailed me. I’m a longtime listener and enough for-profit consultant i refer folks to your podcast frequently and quote oh, charlie, i like that very much. Thank you and daniel maori she tweeted, check out twenty martignetti for the roll up your sleeves work of keeping non-profits going. His four hundredth podcast is tomorrow. Danielle, thank you very much. I read that i got goose bumps. Charlie and danielle, thank you so much for supporting non-profit radio. Congratulations on being our four hundredth show. Listeners of the week. Oh, i’m glad you’re with me. I’d suffer the embarrassment of octa phobia if you told me you missed today’s show our eighth anniversary, we’ve got claire meyerhoff, our creative director and president of the plan giving agency the pg agency she’s here to co host. And we got scott stein, composer of our theme song he’s, back with his mobile eighty eight and live music. We’ve got giveaways for anna from our anniversary show sponsor that’s cura coffee, year after year. Very loyal cura and lots of calls coming got listener stories of how you got into non-profit work thank you so much for all the stories you’ll be. I’ll be reading them. They’ll all be part of our eighth anniversary show. It’s tons of fun fur non-profit medios four hundred show, eighth anniversary tony stayed too. It’ll be live listen love podcast pleasantries and affiliate affections responsive by pursuing full service fund-raising data driven and technology enabled tony dahna slash pursuant by regular cps, guiding you beyond the numbers wagner, cps dot com and by tell us turning credit card processing into your passive revenue stream. Tony dahna slash tony tellers let me welcome claire meyerhoff. Hi, great to see you. Great to see you two. So nice to be in our new studio owner in new york city, it’s only the second show, second window in the new studio, lovett high ceilings, more light, nice and bright. Thanks for being here. Thank you for having making trip. Let’s. Say a little scotty stein. Scott stein. Hey, hey. Hello. Hey, dahna composer of our theme song, uh, chief red wine, but she’ll be performing as well as another song for us. Yes, i well, something off the most recent album, yes is well, alright. Cool. Yeah. Hyre having me it’s always a pleasure, scott. Absolutely. Absolutely. You’re part of the show. Um, clamor half what say you what’s going on with you in the pg agency? Well, all kinds of things helping non-profits big and small with their planned e-giving marketing efforts. Aren’t you an altruistic person? Yes. And i’m going to be an ignite a speaker at the charitable plane. Give unconference in october in vegas and thie ignite speakers are are some select speakers who get five minutes and twenty slides and it’s a really strict format. So you can’t go over five minutes and you take over twenty slides. So you’re putting the place on fire. I’m gonna put on fire and there’s this one where the slides go in a rapid like everything. I think so. Yes, exactly. You when you’re ready or not. The slide right answer, right. So i’m doing in five minutes and twenty slides. I’m doing twenty do’s and don’ts for creating donor-centric marketing efforts don’t profiles for your play e-giving marking do’s and don’ts so, like i do start way ahead of time don’t leave it to the last minute to get the donor that you want to feature because some people think, oh, i have this donor, they’ll do it and i can do it in a week. No, you should start six months ahead of time, okay, tow line up your daughter so and if you want to get the other nineteen or the other nineteen didn’t know he was claire in las vegas and you think it’s too terrible give planning conference. No, i’m not, but i know it’s cg ap terrible gift you know that’s that’s tell gift annuities the transfer conference for still dropping planning weight. I took a picture of it. I haven’t. Um i have my keep talking about to tell you what it is in a second. All right? Because i took a screenshot earlier so that i know exactly what it is. And it is the c g p conference. National association of charitable gift planners, which is the awesome, fabulous organisation. And together we’ll get school. October seventeen to nineteen. Let’s. See, we got anybody on the phone? No. Okay. Well, then, uh, scottie, you don’t know what’s going on with scott stein? Uh, well, i’m staying busy and just, you know, living the life of a professional musician here in new york. It’s my eleventh year here in new york. Right now, i’m doing. I’ve got a couple projects going. I just took over as the music director for a show that is running off broadway called wicked frozen it’s it’s kind of what it sounds like it is a mash up of the two blockbusters, and it makes fun of them. It’s very, very funny. It runs sunday nights through labor day at st lukes theater on west forty sixth street. And i have a monthly songwriter siri’s now in brooklyn, which is happening this thursday at bar chord out. Did ms park s o this thursday at nine p? M okay, i should be a lot of funds. Grayce, right? Yeah, we’ll chat again. We got we got telethon klain on the phone. Tell us shake on you with us. Hey, hey, hey, i’m here. I know you are, tony. Hello, she’s. The vice president of marketing. At pursuing on dh pursuing has little sponsorship announcement don’t you? For us, we dio we have got our latest pursuing e-giving outlook ready for your eyes and your ears? No. Even before that, i meant that you were going to renew your sponsorship of non-profit radio. Yes, you are. You’re welcome. Hey, thank you. We won’t partnering with you and we are really honored to to do so. We are all working for the good of small and midsize non-profits big non-profit ideas for the other ninety five percent. We’re all working on it. Ok, so tell me about the thiss pursuing e-giving outlook. Yeah, yeah, i jumped the gun. I gave away the goodies. Uh, front e-giving outlook is a report that we deal with. This is our third year in a row did to do this where we really take a bunch of the major industry trends in our sector. We look at the giving us a report. We look at target analytics donor-centric index. We look at the end, men are online sexual support, and we kind of digest those into one white paper that we put together with our insight from various fundraisers and marketers. Here on the scene. Cool. So it’s a it’s a roundup that’s around up there, claire. So, yeah. So, taylor, what would you say is the most surprising thing that you that you learned is you put together the white paper? I mean, it’s interesting to see, just like the magnitude of giving, you know, and it’s a four hundred ten billion dollar industry. I think that that’s just astounding. Um, one thing i think is an interesting thing to call out izz the growth in individual e-giving continues sort of surpassed growth and other areas when looking at e-giving by foundations, corporations uh, requesting like that all of it is growing, but individual were only makes up seventy percent of the land of the living landscape. And, um, i think that’s interesting to know that that’s the one that still continues to grow with the fastest pace. I also would say that the trends and online and mobile e-giving we’re starting to see that you know, traffic here once fifty percent of coming from mobile and hard about what you need to be thinking about global should have been yeah, you should have been for years now, so in addition to the paper, there’s, also a webinar that people could watch right, even though webinars passed, they can get the archive on the landing page, right? Yeah, okay, and that is that page for you to get the pursuing e-giving outlook, the paper, and also to watch the webinar is tony dahna slash pursuing capital, p capital p, for pursuing and please. Okay, taylor, i want to thank you very much. Hey, thank you, thank you. Having me on. Thank you, thank you, thank you, and thank you again for your support of non-profit radio. Love you. Yeah, of course. All right, speculator. Okay, um, i brought a little history along. Claire. Come my love for you. Yes, history i love brought the you helped me devise these show sheets, which i’ve, you know, tweets a little bit over the years. But you gave me the basic format years ago, eight years ago, to be exact labbate started twenty ten started this gig and that’s a lot of things. And your first show, it was july twenty third, two thousand ten, and that was that was shown over two. You were only a second. Showed you on the second show you believe? That’s great. I’m not upset that you weren’t on showed over one. Well, i i think i helped you sort of get show number one together, and so i feel definitely a part of show number one, and i’m honored to be i think we are number two. You are. You wouldn’t come on number one because that because show number one was called tony martignetti show. Yeah, we never called it that thing i made you change told me that name sucks. Yeah, well, i need you need to have non-profit people are googling like non-profits. Yeah. Tony martignetti non-profit radio show that’s it twenty martignetti probably reinardy morphed eight years later. So you were willing to come on with the title improved show number two s. So what do we talked? We talked about oh, storytelling in jargon zoho jargon. And we came up with a guard in jail. So i have to admit george in jail is claire miree dafs construct? Yes, jargon. Jail sametz somewhere to seo non-profit order, right? Like we need to raise money to build capacity. So we conserve more you? Yes, i was passing building in way. Want to help more young people? Yes, young people not use right. Alright. So jargon jail was your oh yeah. And so so since july twenty third, two thousand ten it’s amazing is your first show sheet right there. That’s eight years ago it was donald trump was not president, right? No wass obama obama was two thousand ten force obama. Alright, way. Don’t do politics. I’m not properly. Please, uh, unless i say so. All right. So, um, one of the xero we have a bunch of listener stories. Why don’t you? Don’t you read our first story on dh then that’s who? It’s by okay, there you go and, you know, we’re joyce is from i don’t know, okay, so so tony and i, when we were trying to think of what a good topic would be for this four hundred show, we came up with the idea that let’s find out why people started working and non-profits people don’t go to college and major non-profit so don’t lend up in non-profits way collected stories from our listeners and others about why people working non-profits so here is a story by joyce heavy, and she says the seed was planted in the nineteen seventies when i was in my twenties. I’m sixty nine now. I was in mogadishu, somalia, living on the upper floor of a hotel. It was evening almost dark, and i looked down into a dusty alley. I saw a young man walking and carrying a large caught almost a twin size bed on his head later in the lobby, i mentioned it to a friend, and she said, don’t you know, he was looking for a place to put his bed down for the night that planted a seed in my heart to seek opportunities to work, to help others. Have a better lives? I did my first americorps year with volunteer maryland in two thousand five at the age of fifty plus at partners and care of maryland, and they hired me as a grant writer. Now i have moved on till langton green and annapolis. I’m in annapolis all the time. They provide homes and support two adults with intellectual and developmental disabilities. It is truly a privileged to write grand proposals every day for support for this wonderful organization. And then joyce goes on to say thank you you for the good work you trust well, thank you, joy you, joyce. Thank you. Coffee sometime in annapolis? Yeah, i love annapolis. Thank you for sharing. Thank you for sharing your story, joyce. Two of our stories today, we’re going to win prizes from cure coffee. Teachers are show are always our anniversary show sponsored, always grateful toe cure a coffee. And you know, when i introduced you, i neglected to say the pg agency dot com and claire says claire says seeley i r e z fancy cc you find around a pg agency, dot com or the land giving agency llc but pg agency dot com is our website no, the just pg agency websites just peachy jutze okay, thank you. We got a little more time. According to my little schedule here. So why don’t we read another story? I was that’s what i was going to say. How about i do want you read one, please. This is, uh, kate cover line. She put it on the website. It was the employee culture that first got me involved with non-profit work non-profit office atmosphere is typically one of collaboration, creativity and scrappiness. Read adaptability here, a junior achievement of greater washington. We’re a close knit bunch, often working on many large projects across multiple departments development, education and operations as a young professional wanting to learn as much as i possibly could. The non-profit environment was a perfect match for me. I find myself wearing multiple hats on a daily basis, and i wouldn’t have it any other way. Awesome. Thank you. Keep cover line. And she’s in d c she was in dc. We got dc. We got annapolis. Thanks, kate. Great story. Thank you. Starting to see a theme of help, you know, helping others. Not surprising. Right? All right. And doing. Something for the common good, not just two. You know, the world is bigger than making profits for a big corporation than all of us. Yeah. Scott. Scott stein, yes, i should like a little music. All right, so your your music directing this show, first of all, i am not you okay. Any any recording coming up is that? Is that a bad? Is that a tough question? Asked a nen dependent position. No, it’s, a totally fair question. I’m just a little bit of a lull in terms of recording right now, so i’m just spending my time. I’m working on all right development timed other projects, including this, this off broadway show, i conduct four different chorus is here in new york city on de so those air that’s taken a lot of my effort right now, but i’m still playing, and i’m still writing, and hopefully, soon hopefully getting back in the studio. Ilsen okay, okay, awesome. Cheap red wine. That is our theme song. So i brought along the timeline. This claire’s clothes timelines are ubiquitous for this show. Chief red wine first debuted on non-profit radio on september sixth. Twenty thirteen. It was we were into scott and i were introduced by a mutual friend. A lawyer friend? Yeah, yeah. My friend josh becker. Yeah, she was my roommate. Okay, where was he? Where? Here. On the upper west side. Okay. Josh becker introduced us. I loved cheap red wine. I told scottie what i was looking for. He suggested this song. I listened to it and it was magic. And so, september six. Twenty thirteen i was the first time he was on that. That cheap red wine was played. And it’s been our theme song. Everything. So what did you have for music? Before that we stole something from beauty and the neo-sage treyz. I tried to find josh becker. The crack attorney tried to find who license who owns it. The light from its very hard. A lot of songs are like nobody will know it’s not us, it’s, not us. It was an old song free fried green tomatoes way could not find i did, we did. Dilgence i hired attorney, try to find the right find who that license it from. We could not, so we just kept stealing, and then the first time scott was on the show was our two hundredth show, which was july eighteenth, twenty fourteen. First time you were on with two hundred remember. Well, it’s got a plea. Would you please play this song that i love? I love this. I love this, thank you damn song. Alright, red wine is not going well with that kind introduction. Baby, just keep him talking. Sooner or later, i think around. Just so watch me. You see romantic advice from a bill. But i’m looking for answers on a tv screen. Wait till our ups from my down, just a bit game. And this love that we found. You know, you used to find charming, but it can be here on how you see. It was handsome, but doesn’t matter now. So give for land for my eyes along your time, allow because i’ve got her any promises, but i’ll let you read on. And now, no way living diamonds, and they won’t come back. In-kind clothe good stuff, and you’re too easily distracted to care. Wait, i got to minute options, so i’m gonna do the best that i can. You have some competition day when i’m wealthy, man. You know, you used to find it charming that i can’t figure out how you see your photos, hands, but it doesn’t now, so get for a long time, because i’ve got a big promises, but she brit who i am now wearing glasses, take your dream labbate days, the people can kiss my little black things. We see way, because the heavens no fast, all victory signs, is perfect for you. No! Nobody is way. Hyre hyre yeah, you know, used to famine, charming, but i can’t figure out how you’re saying your boat was handsome. Never mind it. Don’t matter now, it’s. Okay for a long time, allow gotta remmy krauz osili buy-in hyre. What? Neo-sage hyre cheap red wine. Scott stein. Thanks. Very absolutely. He’s you’ll find him in scott’s, time music, dot com and also at scott stein music and he’s gonna play the song they don’t show me another. Another one coming from scotty. What? We got something on the phone again. You don’t do you there. How are you? Hello, you. How are you? Good. Good. Very good. I’m calling today’s a thank you for your dedication to educating non-profit i think it’s really impressive to keep this going for eight years. I’m not keeping any burial show doesn’t show that face a little dedication. I know you were really hired. Thank you. Happy. Thank you. Thank you. I thank you very much. Really. Uh, for genuine. Thank you. I thank you because you’re a partner at weather cps. And when you see piela is one of our sponsors. So i’m grateful to you and wagner that you’re helping us keep this show going for the benefit of small and midsize non-profit so thank you very much. You guys are really happy to support your wonderful show. I think like our passion ofthe non-profits matches your passion so he really feel that they’re really good. And geever with connor’s off non-profits that are equal in the other ninety five percent dilgence in twenty different states. So and they really all that hate, all the education they get. So thank you. All right. And you’ve been a guest, and we’ll have you back when there are accounting topics to discuss in the meantime. Okay? Absolutely. Yes, but again. So thank you. And thanks for calling me and thanks. Really? Thanks for your kind words. Thank you so much. Thank you. You duitz tune there at wagner cpas. Dot com. We got time for some stories. We got jean online alert that’s so let’s. Jump to jean jump. Jean jean takagi latto keep this going. Jean takagi, how are you? Hey, and in great tony. Congratulations on four hundred. Oh, my god. Thank you, jean. Thank you for being our such a regular contributor. Legal are legal contributor. This is jean takagi principle of non-profit exempt organizations law group in san francisco and it’s. The wildly popular non-profit law blogged dot com which you need to subscribe to he’s at g tak and jean i brought along your very first your very first appearance. I brought the show sheet for your very first appearance on non-profit radio. That was show number seven. That was august twenty seventh, two thousand ten that’s. Awesome. And we talked about governance. I think right board security or something? Yes, techniques to keep your board on, i might might voice just crackling on a fourteen year old techniques technics to keep your board on board and out of trouble. That was our first topic together. Yeah. That’s. Awesome. Eight, eight years kind. Alright, i recall that you met emily and i done here. We had a drink. That’s, right? That was when emily chan was with you, but so that you know, you’re our longest running contributor, jean. I’m so grateful to you. Thank you so much. Every month you’re thinking of topics developing them coming on the show and and sharing your expertise. Your wisdom. Thank you so much for that. Well, thank you, tiny. Now let go ye and say thank you for for helping that the other ninety five percent of non-profits that oftentimes get overlooked on educational shows. Another thing so thank you. Absolutely that’s our that’s, our core, the other ninety five percent of smaller. Midsize. So all right, jean, i want to thank you so much for calling. Thanks for being a part of our four hundred show and the show on the show month after month. Thank you. Congrats, honey. Thank you, jean. Um, so, let’s read some stories again now. Okay? Let’s. See what you got? Maybe a little background music for like, that was a short one from from daniela’s maori. Danielle mauer. Now, she was one of our listeners that we have a week this week. Yes, i think i know her. Hi, daniel. So danielle says i’ve always enjoyed working with non-profits from as a penn state student government to helping start new york cares day to working for international dyslexia association to amazing brooklyn book festival. You always feel better when supporting a non-profit volunteer staff donorsearch just do it. Just do it. Thanks, danielle. Just do it. Just work with non-profits help people. I’ve heard that somewhere before. Just gets to do something for me and tell me that that’s daniel’s? Yes. Okay, it’s. Not even a nike stolen from daniel. I know that. Some of what little i know about sports. I have t shirts and gave me it’s, a guy swinging a baseball bat, says touchdown, that’s, hard that’s, my sports, that’s, my sports repertoire. So i’m not even gonna ask you, mr yankees nick’s, because you’re in new york, this like may, when the knicks and the bucks on the hawk see you’re from new jersey, so you’re probably like a yankees fan. Your parents rocks the hawks, the jets, they all get together for the next hour past of those for the super series. What year? Tony what’s. Here we have a super siri’s, super serious. All right, i got one, i got one. This ah, karen graham she’s, the executive director of idealware she’s, been a guest. Idealware is a very good, very good non-profit helps organization’s used technology and mates, rates all kinds of different software. That’s, great before non-profits they should be on the show. Yes, it really is. Karen graham summer before i graduated college, i worked at a summer camp run by united cerebral palsy that was my first non-profit job camp sandy wheels, everyone helped out with the chores according to their abilities. One of the campers was a preteen boy who had limited control over his arm muscles, resulting in some erotic spastic movements. So maybe you can imagine what happened when it was his turn to help wash the dishes after dinner. I don’t think he’d ever washed dishes before he was having the time of his life, splashing soap and water all over the room and grinning from ear to year, delighted to be doing his part. That was heartwarming, but that’s not why i got into non-profit work what inspired me to a career in non-profits was his parents a t end of the week, they told me how grateful they were that he got to have this experience while they enjoyed a week of respite, hearing that help me to understand how our work at the camp was making a difference for families all year round. She’s no longer on the front in the front lines of helping people but she’s still got to be a part of the profession that is itself enriching people’s lives. Big, big support idealware can ground that’s great. Thank you so much. Thank you, thank you. All right, i’ve got a story it’s from diana in virginia. So diana says that after working a variety of jobs from commercial fishing worked up in alaska and like a salmon place to investment banking and private jet sails, she worked in a private jet sails. She said she wanted to be part of something that contributed to more than simply enriching already wealthy members of society, so she wanted to do something better. So she took the first non-profit job that caught her eye answering phones at an in house member call center for national wildlife group. Once she got her foot in the door, her previous experience and skills helped her naturally progress to development work by chatting with donors and fielding tough questions from their diverse constituency. She really learned what motivates different types of donors to give and participate or not, and why? So? She says, though her job responsibilities ended up including large direct mail campaigns in mass marketing, everything she learned from working with donors on that front line, answering those phone calls confirmed what she already knew. No amount of aggregated data can substitute for personal interaction with the donor. A quick, friendly thank you call can establish your strength of a relationship is easily as a crappy postcard can end one. So picking up the phone, chatting with a donor, you’ll learn so much more about why they give and why other donors like that give them just like senate. Crappy direct mail was buy-in dahna thank you, doctor. Thank you. All right, we need to take a break. Weinger cps, it’s personal now huge to you just heard him talk. That was him. You could talk to him yourself. Find out how the firm can help you with your accountant. He’s a partner. He knows all the stuff. He knows. All this accounting stuff non-profits in and out. You heard him say twenty, twenty states. They’re representing hundreds of non-profits twenty states. Check out the firm at regular cps dot com. Then you pick up the phone and talk to him. It’s easy. No pressure. You know the guy now? Pregnancy piela dot com now, time for take two. It’s alive listen right piela l l p p a i got to do the live listen love well p p a l i double r empty, eh? It’s going out live listen loves going out. Tio rockford, illinois. Portland, oregon. I love portland, new york, new york. Multiple, always multiple new york, new york lovett. A story in new york that my parents are from a story. Yeah, they grew up in a story. My love’s down to ah story as well as manhattan, tampa, florida edison, new jersey. Lovett, um open california adah latto california. Welcome, atalanta sounds like rapido latto latto ilsen loved all those. We got to go abroad. How about, uh oh, eight million nixon missouri. Sam spelled missouri. Mos es that’s what i thought was mexico. No. Nixon, nixon, nixon, missouri. Like live love out to you, germany. We can’t see your town, but i know to say guten tag germany’s with us and one john ville john ville, brazil open it! God! Oh, my god! Oh, to brazil, large of portuguese. Thank you. On the heels of the live listen, world has become the podcast pleasantries because we got a tank that’s the bulk of the audience that’s the thirteen thousand people listening podcast pleasantry so pleasantries out to you. Thank you so much for being a part of our four hundred show for sending stories. Thank you for supporting the show. What can i say? Pleasant trees to the podcast listeners and the affiliate affections go out to our am and fm listeners throughout the country. It’s got to have a little background just for the am and fm affiliate as i send affiliate affections. Here’s a little music because i don’t want over them to get lost because i had them. I thank them last. I don’t want them to feel it’s, you know losers last or something like that. Actually, they’re they’re like radio. That was first terrestrial regular. Exactly radio this is the video from the twenties, twenties teamviewer. That means my own age. Nineteen teens i work in radio in the stone age you were a technology that long island g b b the pulse of long island. And you were in a washington station too. I was the wto’s news radio fifteen hundred. So the am and fm was going nowhere on what happened with digital media. Minister. Mazarene next-gen radio. So the right kayman perfections to our am and fm listeners throughout the country. Thank you to your stations for so much for hosting non-profit radio. I’m gonna read you more stories. Yes. Your ship back-up music, scott. I’m really grateful. Thank you. It’s. Got in a frame. It’s got there? Yes, there. His head. Okay, we’re on facebook live. I ended with non-profits very organically because the needs of our special needs son were so great. I didn’t rejoin the workforce after his birth. Yet being a little gregarious, i found opportunities to volunteer and sat on two boards of directors as well as volunteering with girl scouts. One of the board president said to us, we’ve had a shortfall, so we’re asking everyone to raise one hundred dollars. That was twenty years ago. So one hundred dollars. Twenty years ago, i decided to email ten friends latto asked for ten dollars each. I had four responses totaling two hundred forty dollars. I knew then that this could be fun. The rest of this say, is history that’s? Interesting? I love they. So they emailed ten friends and asked ten french for how much apiece white-collar so that’s a hundred which really was looking for donors gave and two forty? Yes, exactly. On average of sixty bucks each write some for. Yeah. So i’m gonna know that’s that’s from tricia magic baker treyz imagine baker, i’m nominated for prize. You’re pounding your plastic that’s pretty good. Would you care? Uh, claire, would you mind reading for for patricia? Exactly. Whatthe cura mission is mission is in blue there for us. We have such a pretty voice. Thank you, tony. Cure a coffee directly connects coffee lovers with farmers and families who harvest the finest organic coffee dance with every cup of cure, you join our effort to expand sustainable dental care to remote communities around the world. Way ara direct trade coffee company with direct impact brought directly to you creating organic smiles beyond the cup. Cura coffee dot com cura coffee dot com don’t you talk? Pretty that’s. Beautiful coffee, dot com that’s beautiful. And you know the ceo of your coffee is a dentist. That’s? Why? They do throw in dental care dental care for their for their independent being farmers yeah, i love that cause that’s near and dear to his heart and that’s a you know, authentic. You know charity for him to set up that’s. That’s that’s him he’s, the coffee guy. All right, so just, um, matty magic baker. You’re gonna get a prize. You’re going to get a pound of cure. It will be sent to you. Just get your address later on. Let’s. See where? Uh, where we are now. Amy, we got any simple ward on the phone. Yes, it is an amy and amy. Amy, several ward. How are you? I’m doing great. Other than spending a couple seconds reflecting on the fact that it’s the four hundred show and i was on on the one hundred show and calculating how many years that went by other than that, i’m doing great. Okay, well, you are doing great. You’ve been great for six years. That’s out. That’s the calculation you came up with, of course. There’s. Any sample ward? Our social media contributor. Ceo of entender non-profit technology network at inten dot organ. Of course, amy, is that amy r s ward? The artist for rene? Any simple word. So? So i have your first show sheet here. You were on? Yeah, you were on the first time you were on. Was indeed the one hundred show. Exactly. That was july thirteenth. Twenty twelve. And where had you on for the full hour? It was an all social man show that show. Yes. One hundred show jamie sample. And i’m so grateful. Amy, you know, we have such good conversations. You spend so much time, you know, curating topics for the show, we talk about it in advance, and then you come on and, you know, like, wherever you are, you’re so giving, you know you’ve called from hallways you’ve called from home when little lauren lewis was sick. You’ve called from home, you know, of course, the inten office. And i’m very, very grateful to you for all these six years of being r social media contributor. Thank you so much. Oh, thank you. It’s. Certainly been fun. I do, though, miss. Uh, you know, when i first started about one hundredth episode but the episodes after that when i was living in new york and we got to do the show in the studio together. That was fun. I i enjoy getting to call in from anywhere and make the same kind of show happen, but it was definitely fun getting to call in from the studio together. Yeah. Yeah, that was there was one. You you were running. You were out of breath. Remember that one? Yes, because i would it’s live. I don’t usually late, but if new york and you don’t get to control the subway. So i was feeling very, very late. That was okay. Yeah, we know you were on your way. We of course you could. You couldn’t call because you were in the subway. Actually, i knew you were on your way. And, you know, i kept everybody occupied. Oh, well, you stalled out there. Yeah. Yeah, of course. Of course. But so grateful. I mean, back then that when you started back then you were just you were the membership director of that. I i shouldn’t say just because there’s a membership director now, then ten. Of course, you were the membership director of inten and then, uh, quickly promoted to ceo. And thanks for being on non-profit radio high was fired-up ceo it’s a credential? It’s a credential? No question about it. Absolutely. So thank you for all these years, you know, thank you for having me on and six year i’m raising my pen. What i happen to have in my hand, here’s to many more years. Thank you. Okay. And we’ll see you with, uh, we’ll see you in portland. A toe non-profit technology conference. Twenty nineteen? Yes. Wait. All right. Thank you again. And simple. Ward. Thank you, everybody. Bye. Scott. Yes, but you do a second song for us, ok, tell us about it. Sure, i’m going to do a song from my most recent album, the records called traveling companion, and this song is called the goodbye road to baltimore, and if you check out the recording studio recording of it, you’ll actually hear my wife sing ing on it as well. She sings the back-up for so little fun. Fact. Okay, andi, the name again, it’s called the goodbye road to baltimore. He was supposed to be good bye to the road of baltimore, but i was really tired of the time, and i wrote it down wrong. And then i decided that was better than what i had in mind. So it stuck. So here we go. Wait, sunrise on ninety five, four thousand seven times on each day, wass the day that you’d come out on time, but the gas lads on and you got a stone on the good bye, rhoda ball. More driving south through the move. A lot of use turn shore. If the winds at back in law always be perfect in awhile and care sand free, no way riza come to blows me on signs. Making friends with white daughter lives takes a laura hero to make it this far. Sometimes you’re not sure which one you want on the good bye road ball, more driving south through them, a lot of the eastern shore, and if the winds at you back, it will always be perfect in a wild and careless and free. How do you know? Oh, your new with five is in more than the distance to the mirror. Life, you’ve been offgrid soul. Is it just tio hyre get back, all right, dahna son runs on ninety five, or whatever makes you feel alive, maybe tomorrow’s the day break through and, if not someone’s, waiting for you on the good bye road ball. More driving south through them, a lot of the eastern shore. But if the winds at you back a long way, wild and careless, perfect, wild and careless, perfect in a wild care, less and free way. Dahna absolutely perfect and wild and careless and perfect and wild and careless, careless and free at some point in that song i close my eyes and i thought, who does he sound like? Enough? James taylor that’s me altum they will happily take that. Thank you. Agree? Yeah. He’s. Amazing. He’s. Amazing. Schnoll yeah. That’s says my wife amy’s here. She also says billy joel oh, and there’s. Someone in the background, there’s a there’s, an intern there’s, a studio in turn up to the mike nobody, nobody is an anonymous on non-profit radio. Just tell us who you are. Studio in turn reminded. Remind me, please. Hi, my name’s, darryl. Hi, my name’s. Darryl beaker, can you see me up? There we go. Yes, your intern. Right. You have the studio. Thanks for being here. All right, no problem. Thanks for having me. Pleasure. You’re in the background there on facebook and we can’t have that, you know, just like who’s. That guy back there. Okay. I think we got some time for more stories. Okay, reasonscall little hasn’t touched fixing the facebook frame there. Okay, um, yeah, we got first. We’ll take a break, though. Actually. Tellers. I have a new company. Tell us moughniyah lll quote tell us, provided us with great customer service throughout the initial process and that same top notch service has been provided through our working relationship. Additionally, tell us was able to offer us the best pricing and to top it all donates fifty percent of the processing fees to the charity of our choice. There is no doubt that teller is one of the best companies to partner with the credit card processing and quote you, khun b that charity of choice that’s the whole point. Watch the video at tony dahna slash tony tell us now clear my ralph, we got time for some more stories. I’m going to read one. Okay, can i think i think they could jump. Okay. This is from let singleton she’s been she’s been a fan of the show for a long time. Then she she was on hiatus for a while. But national back then that singleton thanks to the Job training partnership act of 19 eighty two summer after i turned sixteen, my very first job was administrative clerk at a crisis center as a disadvantage you, it was eye opening, life altering experience. Since then, i’ve spent my entire adult life protecting and supporting people’s dreams, volunteering and working to improve the lives of others. I’ve been fortunate to leverage that passion to build a well rounded career in non-profit and small business operations, and i now serve as the vice president of operations to support the partnership for southern equities mission to promote racial and economic equity in atlanta and the american south. And then she says, tony, congratulations on your eighth anniversary of four hundred show, thanks for all you do to strengthen the other ninety five percent. Well, thank you and thank you for sharing your story. Thanks for being so loyal to non-profit radio i’m glad you’re back got your back. Would you, uh would you be kind enough to read one clear my love to read one. Okay, there you go. This is from joanne telser. Freyre literacy chicago. I have lived and worked in france, egypt, pakistan and guitar where i learned many of the skills i need today, i started out simply teaching english and ended up becoming academic director in a french language school training sl teachers. I also spent nine years as a journalist on q b, s radio q tv television and for the newspaper, the peninsula and guitar, where i learned about how to communicate clearly and effectively so very important. Everything i’ve done in my professional life has led me to what i do today. Reading has always been a passion, and i’m thrilled to help other people enjoy the written word and that’s joanne from literacy chicago. Thank you so much for your lovely story. Thank you, joined she’s, a program manager, i believe literacy chicago. Yes, thanks, joanne, she emailed me. She mailed me that two days ago. Wei had, of course, we just add any sample ward on on ten ceo here’s, somebody who works for and ten she’s there, i think, finance, so she says it. Okay, patty carlin carlin from n ten. After working in mental health research, hearing the experiences of the participants compelled me to do something to help them. I became director of a peer support organization and it’s been non-profit ever since as the finance director for in ten, i’m living the non-profit dream, patty carlin, nice story, there’s. Uh, like if she was on, i would like to probe a little more hearing the experiences of the participants. You know what? What what was it about? What were they doing? What was she seeing that that compelled her would go a little. I’d like to probe battle it more, you know? I mean, this is a real story. This is fun, cholera there on here. I’m gonna nominate this one for a prize, would you? Would you read? You read this one from mildred devo, devo, founding director of pen parenthesis i have always been an artist first a singer than an actor than fiction writer, i started a reading siri’s to disprove the stereotype that people give up creative careers when they have kids. It was a smash we were booking authors a year in advance who wanted to read read for us to shatter the stereotype, people told us it changed their lives. A lawyer in new york city started attending the salons she heard of these writer lee stories and was moved. She offered to sponsor us to her firm to give us counsel probono to become a non-profit accepting her generosity was the first step to creating pen parenthesis. Five oh one c three devoted to helping writer stay on creative track after starting a family. We’re going on ten years that you know, that’s, a very specific mission, but really cool, she goes on to say, i’d say starting a non-profit was a win all around my work, encouraging other parents to maintain focus on their creative careers inspires me. To keep on creative track. That’s, mildew, devo. Founding director at penn parental. All right, mildred. You’re gonna get a pound of cure coffee sent to you. And she started her own non-profit i mean, that’s, that’s, that’s! Not that easy and regular non-profit yeah, yeah, and around writing. You admire that? Totally like communication arts short. Would you be good enough, teo? Read for us again? What? What? What? The mission of kira coffee is to remind mildred milled a building that she’s going to get well. Mildew. You want some coffee and it’s provided by kira coffee directly connecting coffee lovers with farmers and families who harvest the finest organic coffee beans. With every cup of cura, you join our effort to expand sustainable dental care to remote communities around the world. We are a direct trade company with direct impact brought directly to you, creating organic smiles beyond the cup. Cura coffee, dot com that’s cura coffee, dotcom. Thank you. Thank you. I love that cure. Coffee mission that’s. Awesome. That is also, um we, uh, hold that. One more story we got. We got maria simple on the phone. She’s? Uh, yes, maria simple. That she’s. Here. Yes. Hello, maria. Simple. How are you? I’m doing well. How are you, she’s? Our prospect research contributor, of course. Are the rounds out? Rounds out our our triumvirate of of contributors. She’s, the prospect finder. You’ll find her at the prospect finder dot com and at the prospekt finder and maria, you, uh, write your show. She’d along first time you were on our twelfth show. Twelfth show. Here he goes. Our first one was your first one was october first, two thousand ten way had just started in july of two thousand ten. Thank you, maria non-technical. I’m thrilled that you asked me for for participation in that first show and and all the subsequent shows as well. Yes, i am too. I’m grateful to you. You know, you spend so much time thinking about topics emailing, you know, we go back and forth. Then you come on the show, you share your experience and wisdom in prospect research, you know, for the benefit of our listeners and small and midsize shops. And i’m very grateful to you. Very grateful all these years. Thank you so much. Oh, you’re very welcome. And congratulations to you and the entire team that, uh, has really, as one of your other listeners said, really participated. And every week, coming up with a terrific content for the other ninety five percent that’s what we’re about. Thank you. Now we just read milton devos. Story and milled is goingto win the coffee from cura coffee. She e mailed me something. Quote, any show with maria? Simple is a show worth listening to forever. How about that? How about that? That’s, a testimonial? Who put that on your web site, maria. Thank you. You know that building devo that’s? Amazing. Congratulations for that man. Awesome. She’s using to you. Well, all right, all right. So i know you’re gonna be on. You’re gonna be out in a couple weeks. Going pre recording next week, maria simple. But, you know, until then and after then one. Thank you so much for all your contributions to non-profit radio over. You know, eight years. Really remarkable. Thank you so much. Thank you. And a shout out to all of you in the studio today. Great show. Thanks, brandon. Thank you. Thanks, maria. We’ll talk soon. Okay. Um, here’s sam will let me know if anybody else. Way chat. Good job, chad, chad. Okay, i was chadband is on, and we have a major announcement to make a major announcement for the four hundred show. Like we have a new sponsor, and it is chadband boyd’s company. Chadband welcome to non-profit radio. Hey, thanks, tony. Glad to be here and, like everybody else, congrats on the four hundred show that a huge milestone provoc a podcast before and to do four hundred shows. We’ve got to leave that. Thank you, man. Thank you, and welcome to the non-profit radio family. You’re you’re ceo of text to give dot ceo and a new new sponsor going to starting next week. Sponsorship that’s, right, that’s, right, we’re started, yeah, glad. Glad to be a sponsor, because you’re you’re doing mobile, giving for small and midsize non-profits and, uh, that’s, our core that’s that’s, who we produce the show for week after week. So listeners going to hearing from you and from for me, you know, promoting onboarding text to give that ceo and for now, and this is going to be continuing if if you text npr that’s november, papa romeo in alphabet, in military talk, you talk hoexter npr tio four, four, four, nine, nine, nine. Then you’re gonna get more info on text to give and there’s a special offer for listeners. Is that right, exactly right, you gotta correct, okay, all right, we’re doing so good, we’re doing good so far, okay, i got the got the first yet the first announcement done. The first announcement, correct, all right, chad. Oppcoll you want to say a little bit about text to give that ceo? Yeah, yeah. So, um, we are a mobile first donation platform, the text enabled. So, you know, you text them to make your donation, and our thing we’re trying to do is break down the barriers e-giving to make you know it really easy for donor to give to small and non-profits out there. So perfect for your target audience. Okay? And as i said, listeners will be hearing about it. Week after week will be, we’ll be shutting you out. And, uh, and again, chad, i thank you so much for sponsoring non-profit. Is there some, like triumphant music? Kottler is good. Yes, something triumphant for a brand new sponsor wave. That’s the fanfare. Thank you, scott. Now now, yeah, eleven. Thank you again. So much. Thanks for being thank you and welcome. Welcome to the show as glad to be here. Thanks, tony. All right, chance along. Wei have one more story i got get time for. Okay. It’s from jeff. Jody, lighthouse counsel. My parents set the example of being involved in the community. So this is the parents e-giving volunteering and leading in college, i was part of my first campaign raising funds to restore the historic home of a debate society. I began to volunteer at the colleges advancement office. I moved up while working in a major medical center. My boss volunteermatch volunteered me to be chair of ah, march of dimes chapter. So i went from being a very young board chair to becoming a very young ceo for most of georgia, either working in the arena on loving it ever since. Jeff jody from white house counsel neo-sage podcasting with beacon podcast. We gotta wrap it up. Okay. I want to thank. I want to thank scott stein. That scottie. Thank you so much. Hey, thank you for having me and getting congratulations on four hundred. My pleasure. Thank you. And you you fill the room with an energy playing. Really? They love it. Glad to do it. Claire miree off our creative producer. Thank you so much for tony was great to be here on the four hundred show. I can’t wait to be on the fourteen hundred forty. Thank you so much. Thank you. Twenty ninety eight. Oh, my god! What? And also thanks tio teles shanklin huge tomb chadband void jeanne takagi, amy sample ward marie a simple thank you all for being with us were supported by pursuant online tools for small and midsize non-profits data driven end technology enabled tony dahna slash pursuing by legacy piela is guiding you beyond the numbers. Weinger cps dot com bye tellers credit card payment processing to pass of revenue stream tony dahna slash tony tello’s on by text to give text npr for for for nine, nine, nine for info. If you missed any part of today’s show it’s your life, i watched it clear myer off sam lee woods is the line producer show social media’s by susan chavez thiss music is by scott stein on mark silverman is our web wiz a special shout out to mark silverman he’s working for me for ten years on, i’ve never shattered him out on the show with the closing credits. I don’t know why it’s terrible, i know alistair, you federally never i’m doing it now i’m doing it now! He’s our web is mark silverman, so remark dahna mom, you with me next week for non-profit medio big non-profit ideas for the other ninety five percent. Go out on be great. Great. You’re listening to the talking alternative network. E-giving nothing. Good, you are listening to the talking alternative net. Are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, i’m nor in center of attention. Tune in every tuesday at nine to ten p m eastern time and listen for new ideas on my show. Beyond potential live life your way on talk radio dot n y c buy-in. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Fired-up comics, movies and pop culture at large. What about music and tv? Then you’re in for a treat. This is michael dulled, your host on talking alternative dot com. I’ve been professionally writing comic books, screenplays and music articles from fifteen years. Catch my show secrets of the sire at its new prime time slot. Wednesdays, eight p m eastern time, and get the inside scoop on the pop culture universe you love to talk about. For more info, go to secrets of the sire dot com. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Are you a conscious co creator? Are you on a quest to raise your vibration and your consciousness? Sam liebowitz, your conscious consultant, and on my show, that conscious consultant, our awakening humanity. We will touch upon all these topics and more. Listen, live at our new time on thursdays at twelve noon eastern time. That’s, the conscious consultant, our awakening humanity, thursday’s twelve, noon on talk radio. Dot latto. You’re listening to the talking alternative network.
Nonprofit Radio for July 20, 2018: LinkedIn Marketing
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Marc Halpert: LinkedIn Marketing
Marc Halpert returns with ideas from his new book, “You, Us, Them,” for promoting yourself and your nonprofit and attracting the people you need.
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Duitz hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host this’s show number three, ninety nine next week is four hundred win a brand new studio, so we’re welcoming well, welcome us to the show i get to the studio first time in the studio with and we’ve got a wonderful in studio guest as well to inaugurate the new studio experience, and i’m glad you’re with me for it. I’d get slapped with a diagnosis of brick, your radio prayer itis if you unnerved me with the idea that you missed today’s show linked in marketing, mark halpert returns with ideas from his new book, you, us, them for promoting yourself and your non-profit and attracting the people you need durney steak to be part of our four hundredth show next week we’re sponsored by pursuant full service fund-raising data driven and technology enabled tony dahna em a slash pursuant by wagner, cpas guiding you beyond the numbers wagner, cps dot com and by tell us turning credit card processing into your passive revenue stream. Tony dahna em a slash tony tell us my pleasure to welcome back marc halpert to the to the show and to the studio he is owner of connect to collaborate. He spreads his length in and networking evangelism to help others better explain their brand positioning on linkedin. He’s a linking trainer, speaker and coach. His book is you us, them linked in mark i’ve to take a breath before this you, us, them linked in marketing concepts for non-profit professionals who really want to make a difference longer than the book you’ll find him at connect to collaborate dot com and that’s with a number two. And at mark helper and that’s marked with a c so it could also be read at march albert like he was related to her about the jazz. Do you want to on jess? But no he’s at mark helper. Welcome back to the studio and the show. Mark alpert. Thank you. Somewhat. What a pleasure. Come a little closer to the microphone. To that house are our listeners. Can all hear you very well. And you call me anything you want. March alpert more job and have more children. Many things. Okay. More jumper did not among the worst of the moster and i’m glad you took that big breath to read the subtitle it’s a long one, but xero search engine optimization and marketing, i presume it’s jealousy which you’re about to assume that these words are important now i s o you have been on the show. You were the first time on the show was december twenty third, two thousand eleven so you were near beginning. We start in two thousand ten. But you were pretty close to the beginning. Oh, and you have been squawking about linked in since then. Squawking? Yes, you are. You’re the eyes vandalizing. Okay, evangelizing is one way of describing it on dh. You’re on again in twenty thirteen. And you talked about linked in for hiring right specifically just for hiring. What? What? What is your? What is your obsession with with lengthen? It is the tool that it’s a power tool. And if you don’t know how to use a power tool correctly, you can get hurt very badly or get very bad results. I was in the emergency room first time i used the phillips head screwdriver i zoned out and now you know so you can’t drive a nail with a screwdriver and if you really want to make a difference, then understand oppcoll how to approach the business community as a non-profit professional and really get between their eyes. This is the tool that will get you there, but you just don’t do a lousy job of it. You do it the right way. That’s what this book does and you feel that non-profits who were focused on them are largely doing a lousy job that most of the ones i see a doing a poor job, they don’t think like a business, they don’t market it like a business. They would like to see more revenue come in, but they don’t think cash flow that’s a business concept that a lot of non-profits just don’t get so then i teach them a little bit about how to approach people who want to help, whether it’s financial help, whether it’s expertise or any sort of other assistance and how to find the right people to put around you to support you and that’s the u us them concept you i teach you individually as a non-profit professional what you need to be doing properly on linked in, if you cannot tell your own story. No one is going to tell it for you, or they might, and you won’t like what you see us is everybody collectively has a great linked in profile because they have each done the you part and you are in your organization organization, and that includes everybody from the e d down, and it also includes a board of directors. By the way, the board of directors needs to be the exemplary forces behind what makes the non-profit amazing. But when a donor looks at a non-profit and they see a disparate group of personalities all talking about weird stuff and all over the place, they get the position that the impression that i’ll look someplace else, i want to go someplace where they really have their acting looks disjointed, okay? And then them and them is everybody you haven’t touched yet or are in the process of approaching, cajoling, having them either part with their expertise, their money, their time, however you’re trying to get them involved, okay, us, then we’ll talk about who the who’s more specifically, who’s involved who’s, including the us is and the them’s as well, say little more. About this non-profits not thinking enough like business is not necessarily limited toe linked in, but that theme runs to the book way want to do this as a business? We need to be thinking about lincoln as a business would, as you said, it’s a little more about what you wish non-profit it would be more attentive, too. Okay, let’s start with the premise that non-profits are some of the largest industries industry groups in most countries at this point, especially the united states, so it is in itself a business force that must be reckoned with. It employs a very large number of people it operates and very many in many different ways, with different vendors with different services that it needs to understand but like most non-profits life, you send a donation in the old days, you mail the donation to a very large, medical oriented non-profit it took them six months to almost a year to send you a thank you note those types of disjointed messages that non-profits typically are involved with these days, their emails air disjointed, there’s, not any sort of organized marketing push. They’re all over the place they’re trying to do. The shotgun method to gather as many people as they possibly can they’re not thinking in the strong central voice like businesses think to market their services for their product. The cash flow issue is hugely important. Cash flow is what makes the organization run, whether it’s a for-profit or non-profit business, if there’s not enough money coming in, god knows it’s easy enough for the money to go out, then you have a disjointed issue i nova non-profit that everybody took an eight percent a salary cut this year came out of nowhere because they just weren’t pulling in enough revenue. The concept but talked behind this book is how do you approach the people who have the high net worth the business community who wants to donate money or services or expertise to benefit the non-profit how do you approach them and market your organisations mission beyond all the other competing missions and those people are on non-profit arlington, they should be many year altum have just a very poor resume looking linked in profile, they’ve done very little to make themselves stand out. No one will give money to somebody who doesn’t stand out i mean the’s. High net worth and well connected business people there’s you’re confident they’re unlinked. If you’re not, if you’re in business and you’re not on linked in these days, you don’t exist. That’s the fact and you may have a lousy profile, but you at least have a presence. You the non-profit people listening need to understand that you can march you khun look at linked in as a database and pol names and associations, and understand who knows whom to approach people that you want to use as the fulcrum that’s where you get the benefit of lincoln. All right, it’s time for a break. Go ahead. Published this month is pursuing e-giving outlook. They took the latest fund-raising reports boiled them down to the takeaways that you need in a concise content paper. The work is done for you. You can also watch the archive of their related webinar. You continue seeing video. Both are on the listener landing page which is at tony that m a slash pursuant with capital p for pursuing on doll sofer, please. Now, back to linked in marketing. Okay, thank you for being more precise and going deeper about the business orientation that that i think is essential also and and often lacking go just actually lacking a bit deep. Ok, then i won’t talk about your book, okay? So and in the book and i just go ahead, i’ve been called many things, like i said, um, there is a competition amongst non-profits for the attention span of the donor and for the money of the donor and today’s world just think about how your attention is being drawn to its political activities that you want to donate to that are very important to you, and maybe the animal rights or some other human rights or some other organization will take a step back in your mental acuity and your mental attention because something else is competing with you. The competition is absolutely huge non-profits don’t understand that they compete with other non-profits often they’re in the same building or they’re down the hall or there across the country, around the world and for profits understand the competition factor very, very well, and they slay themselves to make themselves more competitive. The concept in the book is written. I wrote many pages on the fact that you have to understand what makes you unique? Why you do what you do not explain what you do or who you do it for. But were is the gut the fire in your belly? All right. Why is that importance? And kalu bring other people into your mission. Then you engage with them. Okay, there’s, the competition let’s talk about ok. And that that’s actually an ideal segway to the you. Because you do talk about being what makes you unique. You refer to a simon. Is it cynic, cynics and sinek? Cynic? Yeah. His mantra is that we react to why cos do what they do, not what they do and he likes to use. Apple is an example of organs of a company that devoted to beautiful design and empowerment on dh. Even though it’s a multi billion dollar company you know, occupying sort of a fringe niche at least initially. And they like to play on that. So that’s, some of the why and why they’ve got such loyal like me. Apple’s users. So okay, so what? How do we use? Linked in to show how and why we do what we do, what drives us? What makes us unique? All right. Step back, simon cynic for those people who are not familiar with him, he has a book start with why? And he also has amazing ted talk that you can find on youtube. So those there for people who are s i c k e k, right? For those who were not familiar, you really need to absorb the concepts in simon cynics book or ted talk books or ted talk. He also uses people like nelson mandela, martin luther king, john f kennedy as examples as role models beyond apple. But for people who were trying to convey a a a a mission or a concept that people weren’t understanding at the time and the if they talked about what, what, what, what, what no one would buy-in when they talk about why it is central to our existence as a people or as a organization or is their mission, then people buy in, they see it on it in a more gut and mental level combined and that’s. What makes this more interesting for people too? Give more attention to something they’re not familiar with that makes you unique. That’s what way have we each have a story? Of perspective that brought us to the work we’re doing that’s, the uniqueness you want us to bring out and it’s the during one of our career. That brings us to where we are today many people in the nonprofit sector your career, but here you are non-profit radio, the culmination of your life to deal today as it is that i met you and we’ve worked together and those types of things i did not go to graduate school to go write two books and to be involved in non-profit i never thought that would happen, but my life has led me there. I need to tell that story. I have told that story on my linked in profile about what makes me go. Why i exceed expectations. One of my mantra is why i do what i do not what do i do? Because that’s a resume and that’s not interesting, but when i express in colorful, rich words using power verbs and if you need to find power rubes go google one hundred eighty five powerthru herbs, you’ll find a million power verbs out there use really intelligent language to convey where you’re coming from, where you came from in the past makes you who you are today so who you are today indicates where you’re going in the future don’t put your resume on linkedin tell your story that’s the what? Not the why? All right, so where do we do so now this? I’m not sure what it’s called, but the preview below your lincoln photograph where you just have one hundred twenty characters that what is that called candy on the headline that’s weighing one hundred twenty characters there? Yeah, it’s a challenge? Yeah, it’s probably the hardest going teo do a couple of sections, but that’s the toughest thing it’s the hardest thing because you have to collapse in my case like thirty five years of experience into one hundred twenty characters and that’s a challenge, four characters per year? No, not even not even even i wouldn’t even do that when i was around when i didn’t have a lot to sustain thirty, but the concept is you do not put something like director of development at x ray xero torque that doesn’t tell the person what they’re about to read it’s like the headline on the newspaper that’s you got it. Capture them to say that at the other end of the spectrum can we do we have to? Does everyone have to use the word passionate? I’m getting tired, seeing passionate, passionate, passionate and geek, passionate and geek thinking. It’s not a word i overused well, no, i wouldn’t use it for you experience. You know, there are other words to use that one hundred eighty five power verbs. Yeah, just find what makes you tick. Ask your colleagues, ask your friends, ask your entourage. How would you explain me? Or i’ve written this? Does it adequately explain that’s? Good. Ask them for their honest opinion and they’re with a really honest they’ll say, tony, this stinks or tony, you’re right, you’re almost there. You need to develop this, that of the other so that’s the headline on the newspaper they will not read beyond the headline unless you capture their attention at the headline the next section underneath it. If i could just further is what’s called your summer memory. Your summary is the lead paragraph of the newspaper article. This you have it’s wide open and you have a lot more characters working. Thousand powerthru thousand ok, that’s. For some people, that’s not enough for some people that’s a way to this’s where you use complete sentences is that start with the pronoun? I imagine that it’s just like me talking to you as i’m reading your linkedin profile, you’re speaking to somebody don’t make it look like a ready. I don’t like the personal pages that read like a wee a corporate, they read like a corporate paige, but it’s the personal pain or mr halpert, those this that’s really strange or, you know, he or she does that you’re talking to somebody you’re trying to make them want to engage with you, why push them off first and talk about and your summary the summation of what you do today and where you’re going in your future? This is not fun, it is not easy to write. We were all taught, many of us were taught not to talk about ourselves. So for some people, this is like pulling every tooth out of their head. You know, that’s why i’m a coach, i teach people how to do this as a coach to draw them out, get them out from under themselves as i like to say because most people are just stuck, they don’t know what to say, then you move farther down the linked in profile, and so so experiences next-gen experienced. So you’ve got this very short headline. You’ve got this elevator pitch type of summary, and then you talk about your experience, not in terms of what you accomplished at every job in every job you’ve ever had. But what are the main themes that brings you to where you are today? What does some of the things you learn that you have in your back and your pocket back pocket that you bring to the table is your value proposition. Where did you come from? The summation of your past experience makes you an engaged, understandable, great person to work with you today. My linkedin profile sucks. I was going to talk to you about that. But that’s ok. Really? Did you look at my yeah, of course i look, i look everybody’s. I mean the other conversation. Okay, um and mark this private coaching. So you do. Lincoln coaching. I mentioned private coaching is the most enjoyable of all the work i do. Okay, if you want help with your linked in profile, and i do that international pact with this, you know? Yeah, that’s, right. A team for god’s. Easy. All right, so you clearly don’t make it your resume. The experience section should be a lot more than a title organization and dates. I mean, that should be there in person. But you, you want the summation, this interesting, everything that brought you to to the value that you now contribute. Exactly. Yeah, and why you, in case you think i’m gonna take a lot of time. No one said this is easy or fun. Yeah, i said that. You said that in the book a few times. Yeah, all right, all right. Next after experience comes skills what for most people, yes. Okay, skills are things that you can actually improve upon. So don’t tell me that your skill is management that’s a big textbook on your spoke stand. Yeah, tell me that one of your skills is non-profit divestment management or because i’m george in jail. I put you in jail for that that’s okay non-profit divestment management. What is that? That is when people are working in non-profits to either divest some of their assets or to break their not large non-profit into pieces, these air skills, these things that are not easy, todo that’s donor-centric acquisition is a skill uh, sure, all any of this. If you don’t know what your skills are, look and see what your competitors skills are pretty quickly. Figure out what your skills are and go one better than your competitors and write your skills in terms of things you do on a regular basis every day. Keep a pad by your phone as you’re performing those skills, write it down because you don’t even realize you’re doing it is you’re doing it. I tell people to record their phone calls just on their end and then hear themselves back so the thing’s they’re asking people to do the things that we’re working with people to do thes air actual skills that we have that there are so innate and us we don’t even know it. But if you don’t tell people what you’re skills are, no one will ever know you have that skill and the other thing that’s really important about skills in addition to headline in addition to summary, you know, is that these air searchable terms on link, then so somebody’s looking to find somebody like you? They will use certain searchable skills in the search. They confined you on a shorter list. They can engage with you and find out are you the right to employees or you the right consultant? Is this something that you want to do on a board basis? Probono whatever that is. Okay, so this is just a big old database at the end of the day. Yeah, all right. Recording your calls. That sounds a little creepy. Using just one side. One side sabelo just to record my own. You want it? You want to play back? What? I saito clients. Potential clients. Exactly the sort of guests potential guests me coming back to this and listening to myself recording with you. I like to hear how i come across. Yeah, i like to see myself in a video and i want to talk about video as well. That’s a really important things. Very easy. Tio toe lincoln how do you come across how you viewed by others? It’s an out of body experience for most individuals, they can’t stand video, they can’t stand audio recordings of themselves work on that. This is a really important aspect. We’re due in twenty eighteen let’s do video since you mentioned it because i want to talk also about the head shot in the background, that banner, but video. Where do you get video into lengthen your linked in profile there two sections where you can add video? You can add it to your summary, just below it. How do you do that? There’s? A little, but the little so you’re insecure in editing. Now your head in your summary is summary, and it says advil eo click. You can either talk that’s. What says yes that’s just to warn you and you can either add it from your hard drive if you have it, download on your computer or were you going at it from the web? Easy. Best way to do it is to do it off of the youtube. So take whatever video you have. Put it on youtube channel. Pull it down over youtube. Channel in tow. Linked. It works like a dream every single time. In summary. In sodom editing the summary, i click the pencil. So it’s azad video. Yeah. All right. I’m gonna hold you. Okay? Where else you said there’s? Two sections. Where else, in your experience, each experience, various job you have. If you have video from that job, you can add a video pertinent to that job. Same thing at video. Take it off you two. My throat on their wellington sucks. I have hundreds of videos. You well, you ought to put him on now. Don’t go crazy. A lot of people for too much video get into video stagnation. But, you know, you don’t think every job should have a little video now. The most recent ones, i suppose. Yeah, and i keep rotating. I just did three videos for the cf a society. Here in new york, they came back to me. It really is a certified financial analysts. It was about finding job’s about what to do if you’ve been recently published. How do you put it on linked in what to do if you want to be a thought leader, how you can pull my other people’s articles and give your opinions on it and what to do and link tio the’s air three little video snippets i threw him up on my youtube channel, i pulled him down to my linked in profile under my job is a linked in trainer and evangelists, and they worked really, really well. Head shot headshot what’s your advice around that that’s, the little circle so what we see is the little circle. First of all, get a professional headshot. Do not do a iphone this’s those terrible you could tell them immediately don’t do a headshot anymore with a white background behind you, it just looks old. It was an older style. Put something with a scene or some suits if you’re an attorney or if you’re in a non-profit put something for the cause. It’s behind you on animal if you’re an animal rights have you know the animal? A picture of the animal behind and the banner you raise banner banner schnoll banner is blank your bandit on humiliated. I can’t even have a continuous conversation with this. This is great! My cough! I i’m humiliated. All right. What do you do with the banner? That’s? A big space. A big space it’s. Almost fourteen hundred pixels by six hundred pixels. You put an immediate image of what you do. You want to do you on radio like i’m looking at you right now. You in front of the microphones. You are? That is easy. I have done a mosaic of various photos of me in various aspects of what i do. It’s my headshot, though my little michel circle is me. If it’s a close up, though, i could do something broader. Do broader? Absolutely. You should do that with your speaking. I could have me there. You know a montage i think you mentioned in the book. Well, that’s. What i instead of instead of one one image for the batter, i could do a montage or a little more pieces from it. If it’s ah, thumbnails from your various videos we were talking about video before. Easy to do if you really can’t do this yourself, folks go to canvass, see envy a dot com and search for linked in banner could be easier going one. Drop it in dunaj okay, i don’t like people who go lazy on me, tony. No, no, no. I want you to do one the ten for you. Canvass. See? A well, i have a way of social manager. I think i could pull something you could’ve said. But all right, can va va dot com dot com for others for other people who need candidate comes asking for a friend. Alright, this’s. Excellent, excellent advice. But i mean, we’re going to get many gritty, and i’m focusing a lot on you because this is the basis of it. And then we moved to the organization and them, you know, that’s attracting. If you optimize the you end us, then the them is going to be there going. People are going to be finding you and and recognizing the value of your organizations, right? You’re going to do a great job. And that’s exactly what wallace about exactly. I read it. I know i just tries i’m disappointed in you surprised i’m disappointed at your shot. I don’t think i throw this thing together. I read it last night, but it could have been this morning. I don’t care the image i want a girl to take away from this part of the conversation is that many people in the non-profit community did not start in the non-profit community. This could be our anybody, hardly anybody. Millennials now are studying and becoming non-profit professionals from school and go into non-profits whole new environment, right? But many of us you were an attorney, i was a corporate finance guy. The journey is amazing how we got interested in all this stuff. This is what the story you have to tell in you. This is where i have come to, and this is where i have come from, and this is why i can offer you. So this is the past to the present, to the future orientation that you have to tell in new york. I’m not ready to move to the us, though. That was a very nice summation for the fact that i’m not ready for you to move to the oh, yeah, no, because the recommendation section. Okay, you have some advice on recommendations e-giving them soliciting them. Let’s talk about that. What’s your advice there, right? Let’s, take a step back to skills. People can endorse you for skills. That means they can come to your skill and they can click. Yes, i know tony has that skill, right? Many people think they’re doing you a really big favour with the endorse you for every single skill you have of which is not those they’re playing perfunctory skills. Well, when you improve your skills on your profile, then people will come to your skill section and say, yeah, tony really has that skill. Yeah. People you can weed out the people don’t really know you have this good. Why given image that people know you have that skill when they really don’t? And they could only because embarrassment when people really want to put words on paper or electrons, they want to write you. You want a recommendation? You’ve done some really great work for somebody. They call you up and they say, tony, great job really appreciate you save there. But thank you and that’s the time you say to them on the phone it’s my pleasure. I’m going to ask you two, please write a recommendation for me on lengthen. I’ll start the whole process with ewan lincoln. Of course it presumes you’re connected on link there i’ll tell you along the lines of what i’d like to include you send it to that person for their recommendation. Humans being humans not having a lot of time being a little bit lazy, basically going to get back what you asked for asking for recommendation with the right wording in the recommendation ensures your success in getting back a recommendation if you just say the somebody hey, write me a recommendation. You’re going get garbage back. Mark is a really great guy. Mark did a really good job here, but we live that’s boring. That’s not good stuff. You want somebody to use an anecdote, a situation where yeoman work really great work was done. And you were the one who did it. And someone else a pining about how well you did. That is really, really valuable. Yeah. Uh, there’s so much of that throughout the web. Recommendations from yelp too. Latto linked in. All right. And content fresh. We just have about a minute before break. We gotta keep our content fresh, always rotating videos. What else can we do? Well, we can post about our work. Well, that’s, what i did, i’m posting yesterday, and i’m going to be on tony martignetti is radio show. And i commented and you did, and i appreciate that. And tomorrow, on top of on monday when this is actually recorded, hey, if you’re honest, you know i want you to have a look. You have a listen in that type of thing. There are so many ways i read an article that i really want to share with other people you’re selling, plop it out there and share it. You tell in the comments, why it’s important? Because if you’re a thought leader and people believe in what you’re talking about, then you telling them to read this article will make them want to read the article. All right, you take a break, regular cps. Now i’m getting personal about wagner. You eat huge tomb. He’s a partner there. He’s. Been a guest here. Check out the firm, then talk to eat. Why? I talked to a very good guy. No pressure. I wouldn’t have it. Why wouldn’t allow it if he was high pressure? He’s not. He’ll explain how wagner can help you with all the stuff that cps do and how they go beyond the numbers. Tete, check out regular cpas. Dot com now, tony state too. Next week is our four hundred show. I want you to be a part of it in line with what mark and i are talking about actually sharing your unique story. I want you to share your story of how you got into non-profit worked like we’re saying nobody. Well, very few people now. I grew up planning this as a career. What got you in? I’m going to read the top two stories on air, so you will be part of the four hundredth show. You will live forever in the non-profit radio archive. Plus, you win a bag of pure coffee. Are four hundred, show sponsor cure a coffee. So my video explaining all this is at twenty martignetti dot com where you can comment to leave your story there. Share it there, and it’ll be part of our four hundredth show. Um, you can you can hit me on linkedin too, if you like. Share your story. Let me know how you got into non-profits now go back to mark alpert and linked in marketing. Okay, we’re going to live. Listen, love, but not right now, okay? All right, s i wanted your yes, i wanted you advice on practices for recommendations. Thank you. Okay. Taking back charge of the show now. Now we’ll move, teo. But already we move. I’m ready, but i’m not ready for you now. Ok, i’m ready. You’re ready? I’m ready. It doesn’t matter. Let’s, go. We’ll go though we’re going. All right. Who are the us? Is you mentioned? The executive director needs to be optimized linked in. So all this all this you advice we just talked about applies to who each individual in organization that has a public face. If you touch the public, you should have a great linked in profile for and on behalf of your organization. Because one loose link in the chain makes the change terrible week. Yeah, it’s only strong as the weakest link. All right, so on ly, if you’re public facing, i mean, you could be. It could be a back, you’ll be data administrator or something that most people have one, anyway, should let’s concentrate on the with the public face let’s, be sure that the public is seeing the organization at its best that this story’s air consistent the examples that people are citing are consistent, but they’re using their own words their own intonation in showing what they want to show about themselves, often in non-profit e of people have been there for a long time. They’ve all come through the door, you know, through the grasses together they’ve grown up together. This becomes something that they can talk about individually, what they’ve learned and how they developed in the organization, all within the mission of the organization. But if you have one really great linked in profile and you have several orm or really poor linkedin profiles, an individual can look at everybody in that organizations linked in profile and see that it’s disjointed. When it’s disjointed, they lose faith, they lose faith, they lose interest and they probably are going to donate whatever you’re looking for them to donate that’s the us. The book has three case studies with family centers wave and why and unicef wave what is it? Waving? Waive any it’s, not wave. And why no nights not only to your down your work, you know, v and why that’s wave and why waving me so even direct too. But i mean half of my friends and wave me there’s going to be leaving? Why? There are only listening. I’m color i thought the senate and eunice if i don’t want to cut off, i said yourself united nation international children emergency fund everyone knows that very all right on one of them, one or two of them the you profile, the communications, marketing people there. Or that you are asking them questions and profiling the organization and how it uses linked in smartly one or two of them says said that they provide content four individuals to use on their their personal pages, i think optionally and no, nobody mandated it. But they like that out of shared drive of content that you can put in your in your personal page. So that’s, one way of we’re gonna be optimized and having a consistent message exactly right works really, really well, a lot of for-profit ce do. This is well, their managers in the organization that read articles or know what’s going on in the company and their articles that are written about people in the company and it helps keep the met, the message organized. And then when there’s a hot topic that comes up in the industry or in the non-profit little world, they can pull that article really quickly, send it out to the various people who are using leaked in on an effective basis, and have them push that article out with an introduction of personalized introduction in their own words saying, this is what we do. This is why we do it. Unicef there’s a crisis anywhere in the world any day of the of the year. They have a shared organizational effort to send out material so that people don’t have to recreate the wheel. It doesn’t make sense. Okay, so that’s one it’s simple. One method is simple. Starting content. I know what it was about. Wave at it spelled w v. And why? And the why is not capital. But i just assumed that that was a misprint. A typographical error in my book. Come now. Yeah. There were a couple money. No. But i thought that was one i thought this way. I thought the end was supposed be capitalized. I just assumed you typed it. Wrong way. Vinnie is a very i know and elder elder’s center for people who are multiple centers across the spectrum from assisted living to five star nursing care really read waving and i guess i owe him that much i know you are since i thought they were waving. Why i owe them that much of a shout out. Okay? Damn hyre you mentioned onboarding or maybe it’s in the case studies onboarding new employees making sure that they follow the the the organization page. Andi also, i think it’s in one case studies orienting them about what we what are expectations are around your personal linked in now that you work for us if we start talking about that, i don’t think any of your clothes i think that’s very common. It’s joining the club, it’s toeing the line. This is what we do. This is how we communicate with the world. This is what we’d like you to understand, but if you can’t communicate it yet, you’re too new. Learn it, learn it. From one source, instead of having it from disparate sources. So it’s great for onboarding it’s great for bringing in a new boardmember it’s great for bringing in having the new executive director understand from the outside, only great you’re saying it is essential you want us for new on new employees knew our new volunteers. It makes perf boardmember zoho doesn’t make sense. Every organization needs tto have it’s company profile pages of what linked in calls there it’s, a micro website just for the organization so you you can be a part of and follow and organizations company profile page and the company of the organization can communicate through that profile page any news that they have any new project they’re working on whatever there the volunteer appreciation day is with pictures and videos and all that, and everybody who follows that organizations company profile page gets that message through linked in so it’s just yet another way to reinforce the marketing and the branding of the organization of the central let’s talk about the profile, the company profile page now the non-profit paige, we’re talking about the individual what you could do to optimize all yours all your individual ones for the company page. Obviously, we talked about following sharing it you want you want staff and volunteers in boardmember to share the non-profit paid absolutely. You can share the earl of the non-profit page. You could put it in your signature of your email. See what we’re doing today at our organization’s linked in company profile page. Any business person is going to recognize that’s another place to get information on the organization. Ultimately, you’re trying to reinforce a consistent message in the us through the company profile pages one tool or just having fairly consistent messaging for each individual as a well, we want to bump bonem can’t hurt to send it twice in one item i want optimize our our corporate page. Is it called the corporate page? Goodcompany probono latto we want to optimize our company, the profile page are numbered, but we also want all the individuals right optimized so i want the ah ha moment when an individual who was outside your organization reads and sees that there’s a consistent, organized message. Why? Because so few non-profits do this, you’ll stand stand out exactly right let’s, let’s more about the company. Profile page employees can contribute to it. They can you can empower employees tio to make contributions and, you know, depending on what you may not have a marketing communications staff. Duvette but you’re encouraging individual employees to contribute, but you want to have one adamant in the organization be responsible for the company profile coming to consider one boy, but he’s got all right. Somebody should vet it has to be done that way. Okay, okay, but it becomes something that people can point to and be proud of and that’s really, and you want to see fresh content on there just like you do on the company facebook. But you know, the organization facebook page, your link things, your twitter stream, of course, fresh content, family centers, those that wave and he does that you mean stuff? Does that that’s why i really chose these three? Because they do the very best off almost everything they should be doing on linked in these are not the first two are not large organizations, of course unicef is immense, but they doing the two small organisations, they’re doing every bit as good a job with just one person being responsible. For all the outbound marketing and branding, using lincoln is just one tool. In doing that they use facebook, they used twitter charge they use instagram, but they’re using linked in to communicate with the corporate sector. That’s where the high net worth individuals are going to give the big bucks or give the great expertise that they’re looking for that they need you in the organs and your friends is that when a cz these people are doing their research, they’re going to look for you on linkedin exactly because they’re using linked in all day, every day anyway in their office. That’s what business people use all the time just just a nout growth of using yeah, you know, i don’t know if that’s widely known among non-profits that people in the corporate sector are using linkedin routinely. Yes, yeah, that when they come in in the warning, they turn on their e mail, they turn on their internet and they go to rightto link todo many of them. They want to see it getting any messages through linkedin if they’re looking for a job if they’re looking for it, even if you’re not looking, yeah it’s, it’s there, it’s a tool it’s, a communications medium that business people used to speak to other business people, they’re vetting uh, vendors, they’re looking at consultants, they’re seeing who knows whom and how they can get to that next person that they want to influence. This is the tool, i don’t think that’s, widely known in the non-profit community that the corporate community is using linking so widely, yeah, that’s, that’s the premise of this book that if you want to get to the high net worth big giver, you gotta talk the language, the high net worth big givers using all the time you have to be where they are. Of course not don’t make them think too hard don’t make them work too hard, put it on, linked in over there already there in any way and that’s common sense, unfortunately not appreciate. Well, yeah, but we’ve had we’ve had social media guests say you’ve got to go where, where your constituents way audiences are not where you want them to be, right? So your point is and it’s not only high net worth donors, but maybe you know this could applied any major donor new, new major. Donor looking at the organization. That they’re going to do research on you on linked in there, they’re less likely to go to your twitter stream then they are just like for your for your facebook because they use that at different times of the day. Lincoln is open business hours, primarily it’s open twenty four seven, of course, but it’s used by people on their screen while they’re sitting in business. You’re going to them. You’re seeing the usage statistics. I mean, you see that it’s tze predominately a nine to five. There are times when it is busier than others. It takes it it’s quieter saturday and sundays. Yeah, but it’s clear it wasn’t clear, not really. Nine to five monday through friday, depending on the time zone people are in, right? Yeah, there’s, there’s a lot of use and people are learning how to use linked in for purposes it wasn’t intended, which is good because they’re using creative ways to engage with each other. Who’s going to a meeting? I’m going to a networking event. Who’s gonna be there. Who do i want to meet? Who’s part of this organization doing this, of course, is not aspirational know there’s going on. This is going on. This is absolute this’s, and the better your linked in profile is, the more apt ur or possible it is that you’re going to meet somebody good, and you’re going to find somebody good to meet. So you want to have this all optimized, you know, as you’re approaching new potential volunteers a cz you’re approaching, we haven’t gotten to them yet, but corporate sponsors also local businesses. I’ve got i’ve got a i’ve got a vendor coming in this afternoon. I don’t know a thing about this person or what the organization does. Somebody said you need to see them or give ref averted onto me. They’ve got a product to seem interesting. I want to know more about them before they actually walk yet. So you do your research up front, you could have a much better conversation during that sales call and get to the nitty gray. You know what they’re about? They’ve probably read your linked in profile to at the non-profit level. They know what you’re all about, it’s all about sale that part i understand, right? It’s, the business it’s the business people using lincoln so so commonly that i don’t like i said, i don’t think it’s so widely known. All right, all right. We have, like just a minute or so men and a half before the break. You talk about something i was not aware of in the company profile page. A showcase showcase. Sub page. Yes. What is this? My book is a showcase sub page on my company profile page. I can take a product or service and i could give it extra extra notoriety on my linked in profile company profile page. And you can see just about that little last. How do we create a sub sub showcase? Okay, the admin on the company profile page is the one who lords over the right. Okay, spaces, you should guard. They goto says, creates showcase page bank it’s done. Says where on the company profile page on the admin is paige. Oh, head men see a different aspect of the company profile pictures. Got everybody else is okay. All right. So look for the showcase some page and you can put all kinds of content in their absolute video to video audio. Yes. Pdf. Slide deck you anything you want? You spend a couple. Of pages talking about all the different formats from everything you mentioned to png die what people don’t know they don’t have dozens of formats that lincoln will accept if you don’t have a visually interesting linked in profile, you know people walk away that’s the concept okay? Gonna take a break this time for tell us i have a new tell us moughniyah ll and this one is from a company talking about companies tell us has allowed my business to support my favorite charity without even feeling the pinch of writing a check. I am donating money every month that i would have spent on credit card processing anyway. And quote, you heard me say it. Fifty percent of the company fees go to the non-profit each month that’s what you get when you refer cos to tell us a long stream of passive revenue check out the video at tony dahna em a slash tony. Tell us now, it’s. Time for the love that’s, the liveliest in love, of course and it’s going out. And we started right here in the u s of a wilmington, north carolina live loves to you swan’s, borrow north. Carol, look. At north carolina chicken in since i moved there so wise about north carolina wilmington, north carolina live listeners love to you multiple new york, new york even though i moved, they don’t mind that low new york, new york love it live love to you also nashua, new hampshire and tampa, florida, is that i don’t know that might be a congressional candidate in nashua, new hampshire. I don’t know, but live love to national new hampshire, irrespective of who it is irrespective. And you’re a good nose regard irregardless no, regardless regardless, not irregardless, right, regardless of the respective that’s. How it works national new hampshire in tampa, florida live love to you, let’s! Go abroad. We got berlin, germany. Good dog. Oh, we’re going abroad again! Staten island! No! Take that back. Staten island live love to you and brooklyn too. We got it. We got three out of five boroughs checking in where’s, bronx and queens. Not today. All right, they suck live love to staten island in brooklyn. Thank you so much. And let’s, go abroad again. Konya. I hope i said that right in turkey. Turkey, you’re on my mind a lot. A lot. Of political unrest and seems to me dictatorship going on live love to turkey the podcast pleasantries that’s where the vast majority of our over thirteen thousand listeners are are positioned on the podcast. So pleasantries to the podcast audience whatever device whatever time thank you for being with us. Pleasantries to you and the affiliate affections go out to our am and fm affiliate stations. The terrestrials throughout the country. Terrestrial radio is going nowhere. You stay with it. Don’t it’s such a personal and close medium. I am fm radio. Thank you for being with us. Thank you to your stations. Your station speaking to you right now you thank you for your station, for hosting us and to you for listening on am or fn affections to the affiliate listens now let’s, go back. Tio linked in marketing with with mark halpert. And i think we’ve, uh i feel like we’ve exhausted the us. Maybe we’ll come back. We’ll see how the timing goes. But thank you for that showcase explanation. Never heard of these things. Showcase some pages. The thing about lincoln hey, it’s, hard to use. B it’s confusing. It is. It is hard, it’s. Confusing, a lot of people get very messed up. You’re gonna figure out how to use well, my job is to make it easier, simpler, more intelligent to use. And there are all these little nooks and crannies that people don’t know about. So i blawg every business day about a nuclear cranny. Alright, richard block my blood is connect the number to collaborate. Dot com yeah, you go to lincoln nuggets on that page and you can subscribe for free. You get something every morning at eight a, m eastern time every single business day. It’s if it’s not something new, i’ve got three good new things that came out for monday, tuesday, wednesday, coming up next week. And then i also talk about things in my life for other people’s lives that are linked in oriented, this always a linked in twist to what i write about. Okay, that’s, we get the good stuff. Well, the good stuff is here and non-profit radio we’re talking about almost holdout on non-profit radio listeners, almost this good stuff. You don’t do it every business that no, but they’re getting good stuff from you right now for analysis so much the better all right. Don’t hold out on non-profit idealist. I should never i won’t have it okay to them. S o basically, your premise is that thes people who are potential volunteers, board members, donors, advocates and one way or another, supporters generally are going to be using if they’re in the business world going to using linked in tow. Look at you two reach to do their due diligence. And obviously, it’s got to be optimized the way we’ve talked about individually and organizationally. All right, this is so this is their first impression. They may very well be their first impression of you. Gotta be strong. Don’t make it there only impression. Yeah. Keep the oppressions consistent and regular and tell your story. The more people see things, the more they remember them. They’re not gonna remember any of you want to get to the why? How always, why always why? Why should i want to help you? You talk about some other them’s in the book that i haven’t rattled off yet. Listen, rattle off a few yourself. Well, i just happen to have the book right in front of me and that’s. Why, you let’s talk? About some them we talked about donors, we talked about corporate sponsors, corporate sponsors are huge, you know they’re going to definitely big money. They’re based on what you’re saying oversignt competition back to my competition comments, you have to show the business that is going to be a corporate sponsor on linked in which is a medium they understand where your value is and how they can be a part of making the world a better place. You have something in a book called cooperative in court. Is that is that a misprint? I’ll be the one dish, my world, my word, it’s, a portmanteau oh, it’s a portmanteau you’re doing that there was a misprint again, like, wait, you’re even new york. Yeah, coop oppcoll hour to swap a tours, tours the has the noun of the challenge and warm of the adjective cooper cooper. What is it? Coop petition competition petition is cooperative you as an individual in the non-profit working with in a community of non-profit professionals, other people on a collaborative basis, though you may compete for the same donordigital. And this is a really important thing. Is there’s a very there’s a lot of comment that bill broker makes in the case study about family centers about how they’re working on community aspects and working with other organisations in the community the’s, air cooperative action players with bill and so, as if we work together, we could do things better, and then we have to understand who our competition is and how to approach them and that’s the premise of the chapter on coop petition so does so does coop it? Er begin as a competitive er and then you coop them into being a cop it er it’s a process, because if i’m to go up there, if i am to coop, if i’m competing with somebody, my guard is up, i’m not really ready to collaborate until i understand how they can help me and i can help them, but mostly how they can help mei that’s human nature when i see in their linked in profile that they are actually doing something that resonates with me, though they may compete for donorsearch vollers, we can do things better and that’s people that most people don’t even. Recognize as people that that could be assistant helpful. I want to flush that with a little more. Okay, yeah, that seems like, uh, i mean, you have to be very gentle about how you start, recommend a or offering teo cooperate with competitors dahna business all the time. Yeah, not really done in non-profit i know another business concept they bring from my experience and from what i’m seeing in the market to bring to non-profits so just help make things a little bit more intellectually interesting. How might you initially approach? Ah, competitors to tryto coop them into a being a coop it er first i search for them on linked in using keywords, we talked about keywords before search engine optimization. Keywords are your skills and words that you use in your headline your summary and you experience. I would make a short list of the people in my general area if you are in a geographic mode and you khun see and read their profile and understand where there are overlapping areas of interest were there overlapping connections. The people you both know with their overlapping areas ofthe need because we’re all talking are not lincoln. Profiles about the things we want to do to make the world a better place. And then you can approach them. You, khun, send them a request to connect. You can call them up on the phone. You can have coffee with him. You connect with them if they were deserving of your connection. You just don’t connect anything that moves. Because that’s just not a good thing to do. And then you continue to send the material. Hey, tony, we talked to coffee about this, that of the other here’s, an article i just came across. What do you think? And the more you send to me and i send to you the stronger our allegiance becomes to each other, even though we’re competitors were able to collaborate on certain areas. And we build trust between us. And this is unique to some people have never even thought of doing this before, because we’re all hunkered down in their nine to five. But there’s a greater need for not want non-profit professionals to be professional with each other and to help each other along the way. It’s a tremendous effort. All right, i made you tigress twice. That’s. Why? I asked you, but we’re coming back to it. I keep a mental map of where we’re headed, so you’re going to listen more them’s. Okay, so more talk about people who make decisions on grants. You know, we haven’t talked about foundations, of course foundations. They’re certainly going toe look atyou. Think then it’s probably not probably not enough of them actually asking. What is your linked in profile, earl on the grant application, but there’s probably going to be some of them were going to take another look. Well, even if they look, they look well, be looking well within their right to go beyond the four corners of the applications, right? And if they are corporate oriented, they’re gonna be looking or they come from the corporate world into the non-profit well, they’re going to be looking, um, plan e-giving you know, a lot of attorneys and a little about that. I know you do. You know, a lot of attorneys who work with givers, they want to show givers who are typically might be corporate people. They might have retired from a great corporate career, how this all works name one more and then we got to wrap it up, how about the press? Linkedin is god’s gift to the press because when they need something fast, they’re looking and if your profiles great, you’re going to get more press, better press and you’re going to get a story if you can convince somebody why you have something to say. Mork alpert, the owner of connect to collaborate at connect the number to collaborate dot com the book is you us, them linked in marketing concepts for non-profit professionals who really want to make a difference, thanks so much more helpers are available on amazon, in paper and in kindle. I just had to throw that and thank you for having me. You’re well, good to have you back next week. It’s the four hundred show live music giveaways share your story to be part of our eighth anniversary show share it on linked in or at twenty martignetti dot com. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuant online tools for small and midsize non-profits data driven and technology enabled tony dahna slash pursuant capital p wagner ciba is guiding you. Beyond the numbers. Wagner, cps, dot com and by tello’s, credit card and payment processing, your passive revenue stream. Tony dahna slash tony tello’s, our creative producers, claire meyerhoff. She’ll be on the show live next week. Sam labor, which is the line producer. The show’s social media, is by susan chavez. On our music is by scott stein. You’ll also be on the show in the studio with his with his eighty eight next week. You with me next week for non-profit radio the four hundred show. Big non-profit ideas for the other ninety five percent. Go out and be green. Duitz you’re listening to the talking alternative network. E-giving nothing. You’re listening to the talking alternative net. Are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, i’m nor in center of attention, tuning every tuesday at nine to ten p m eastern time, and listen for new ideas on my show. Beyond potential live life your way on talk radio dot n y c schnoll. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah. Are you into comics, movies and pop culture at large? What about music and tv? Then you’re in for a treat. This is michael dulled, your host on talking alternative dot com. I’ve been professionally writing comic books, screenplays and music articles from fifteen years. Catch my show secrets of the sire at its new prime time slot. 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Nonprofit Radio for July 13, 2018: IT/C-Suite Crosstalk & Capacity Call Out
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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host oh, i’m glad you’re with me. I’d suffer the effects of fei bro dysplasia, pacific cans progressive. If you exhibited the tendency to miss today’s show i t c suite cross talk how do we improve the relationship between it and management? Our panel from the non-profit technology conference is joshua peskay, eh? At round table technology and robin jenkins with the hope program and capacity call out capacity means nothing until we unlock what kind technical managerial fund-raising board steve, hi with nets sweet encourages introspection and shares assessment tools and models that’s also recorded at the non-profit technology conference on tony steak, too. A big lump of thanks, responsive by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant radio by wagner, cps guiding you beyond the numbers wagner, cps dot com and by tell us turning credit card processing into your passive revenue stream. Tony dahna slash tony tello’s here are joshua peskay, eh and robin jenkins. Welcome to tony martignetti non-profit radio coverage of eighteen ninety sea it’s a non-profit. Technology conference in new orleans were at the convention center, and this kicks off day three of our coverage coverage, cracking like a fourteen year old. This interview is sponsored by network for good, not by the penguins. It’s actually sponsored by network for good, easy to use dorner management and fund-raising software for non-profits i’m joined by penguin one joshua peskay eh? And robin jenkins and robin also robin’s show your penguin for those who are not do not have the privilege of the video. Robin and joshua both have blow up penguins, probably three feet tall. Blackfeet black beak andi joshua, who were these courtesy is a courtesy of soap box engaged. They have a booth entirely filled with these giant inflatable penguins and have been doing that for the last ten years started when there was a lennox day preceding the conference that they brought the penguins for. Okay, so the penguins are not gonna be able to join us. We do have enough head sametz easy, joshua put it, had you on his? Yeah, we’re goingto neo-sage you’re putting the heck out of my head, said it’s, all stretched out now i think i have a fat head amy could take that for you. Thank you, amy. I don’t know. Wait. I would just leave this here. Okay. Uh, penguin madness on the third day of the and thank you to woobox who’s it’s a fox and gabe woobox neo-sage thank you very much for that. Nice folks. Joshua peskay a is vice president of round table technology. And robin jenkins is chief financial and operating officer at the hope program. And your seminar topic is unmet. Expectations and intervention between tea and non-profit leadership. Is that correct? That’s, correct way. Yesterday waited another session yesterday. All right, strategic tech planning. Yeah. Now you’re complicating my problems are today. We’re talking about bringing penguins i t and management together. Absolutely. Okay. Yeah. Can d’oh? Well, we did mostly multi task. You can’t wait to be single. Single focus. All right. Like direct mail. The best direct mail, you know, single single purpose. Yes. That’s. What non-profit radio? Okay, so, let’s, start with you, robin. What what’s the problem between management and why? Why? Why do we need this session? Well, sometimes they can’t talk past each other with different languages on dso, making sure that we can converse and a common language helps us to get to our end goals? Yeah, and joshua what’s the implication if we’re talking across each other well, i think that technology people in particular are guilty of not thinking of communications as a really critical part of their job and one main component sessions to be here. It is, yeah, it is an absolutely critical part of their job. And when they fail to communicate effectively, two executives about technology than the organization’s needs are ultimately unmet. That’s the unmet expectation in the title. Okay, so, robin, i understand. So, robin, you’re the you’re the leader in the leadership, a strata of this organisation, correct. And joshua was the vice president of technology. And what technology and technology strategy. Okay, tech guy robbins, the leadership. So he’s, actually, our vendor. So we actually a chance to practice in real time. Okay? Workflows kayman okay. You work together? Yeah. Let’s. See, you mentioned something. Well, now we’ll get to that about offers of children and skills. We’ll get to that. How do we how do we start? All right. Everybody needs to come to the center, you know, in a common language, right? I mean, he’s got their technical language. They tend to be very graphical. Maybe leadership, maybe not so much interested in the graphics. Is that? Is that a part of it? Okay, well, i was gonna say in the session were actually encouraging people there’s, there’s something in marketing that’s called a buyer persona where a market are actually develops an overall picture of the person that they’re attempting to sell. Tio what are they looking, what they read, what they listen exactly, you’re familiar with that, so we’re persona donorsearch dona we’re we’re giving them a template to develop an executive persona and encouraging people to actually create one. And then look at that when they’re thinking about communicating with executives around important strategic technology initiatives right now. But is it only the tech people who have toe come to leadership? Shouldn’t leadership be coming coming now? I was coming down. That’s not right, but coming, yeah. Reaching across the aisle wuebben their circle toward the circle that common space is that a common elliptical between the two circles? Yes, it’s. Not all on it. So, that’s, how i take my role is being able to straddle. Both groups and making sure that leadership is held accountable for how they communicate and what they need. Okay, so they are accountable as well. So should we start with our leadership persona? Is that is that a good place to can we develop together? Way could yeah. E-giving visual on someone you get included in the thing. Okay. Could be a link to it or were shooting video. We can. You don’t have. We don’t have a visual with you. I have it on my phone. But abila small. Okay? Yeah. If you had something penguin size, i do not have anything coincides and for just a small persona, but it’s a big personality. Okay, so how do we start now? The persona is different for every organization i write. I mean, for every person in every way. But we’re trying to reach to the c suite. Exactly. Or for the people who spend the money, you could okay. Who could be sponsors? Could be champions. Okay. Yeah. In a small organ might only be the executive director. Correct. We’re talking a lot of mean were there are twelve thousand listeners are small and midsize. Shop some of the marrow, you know, two or three people, right? So it may be a fundraiser. Executive director on dh, you know, maybe a marketing person. Morning communications. All right. I think these skills, though, in this workshop are are incredibly useful for anyone’s who’s communicating with someone who has a different perspective from themselves, which is essentially everybody all right. Because that’s really not more complicated, the fact that their executives is just part of the session title ultimately it’s about how do i who has one perspective communicate effectively with someone else who has a different perspective about a common need that we have but don’t think we have. Okay. Okay. Fair enough. So, it’s not only i t and management let’s. See? Amy, you have those, okay? The penguins are local. We’re going to call on them. Right? I told you this is this’s improvised penguins, by the way. Incredibly effective communicators. I mean, it zoho their way. They have to find each other right in a sea of penguins. Where are they? All look the same. What? Find each other? Oh, yeah. Find individual penguin you’ve never seen like march of the penguins. That thing with the guy? You know that the female penguin comes back with the fish he’s gotta find like her killed turner in, like, a million penguins. That all look the same. Like, how do you do that? We’re gonna call doing through communication. They have a unique calls that are very, you know, very effective. Why don’t we just create a penguin persona? Oh, yeah. It’s got the alliteration like a really big fan of fish cold weather extremes lighting on belly bilich magazine reader subscriber like water parks love the slides in water polo yeah, okay, all right. Let’s, let’s stick with our likes, polar bears. You know, you know, sharks are just starting with joshua peskay non-profit radio, so watch it or i’m shutting our eyes. They put the penguin in your seat and you’re out. Penguin talks a lot less than you do on robin and i will continue all right. It’s time for a break pursuant. Their newest paper is the digital donation revolution. You’re online donors have high expectations of you because of the swift transactions that they could do it amazon, zappos and other fine retailers that have easy user experiences the digital giving bar has been raised how do you get over it? Get the digital donation revolution the latest it’s on the listener landing page. Tony dahna em a slash pursuing to radio now back to it. See sweet cross talk. Okay, let’s, build our see sweet persona. How do we how do we start with this? So if i think of actual examples in my own organization, so i have a staff member who was very open and eager for change change but doesn’t always understand how that can impact their lives. So i have to make the tool that we’re thinking about implementing real to this person. How will it change? So i asked them questions. What do you do? And what would this have with this tool? Improve your work efficiency, your understanding, communicating with others, getting things done quickly worked quickly. So that’s how i begin to approach it. Okay on dh who is it? That’s asking these questions? Eso i’m asking the questions of the staff person of the person no more of this just not even someone who has either. Is aversa rights he or someone who doesn’t have much experience with it? Ok, ok, so we’re going a little broader than just okay. Okay, good. By the way, the penguin is also better dressed in you. The color blue is not becoming skin like pencil radio. Howard stern was nicer way sometime. Okay? And then what do we do with the answers to these questions? Right? So then i translate them to round table or two. Joshua i say this is the thieves or the people that i have. Then how can we make sure that we can communicate our pitch the proposal properly in the way that they can understand it and approve it? I mean, in the end goal, my goal is to get it approved. So how do i get to that place? Okay, joshua. And then what are you doing with this information that robin’s giving you? I’m really helping to make sure that we’re understanding not on ly what problems the organization has, but what challenges the executives have that we need to understand and communicate about how we’re going to overcome a lot of executives may be pressed by either they are intimidated by the technology that that might be changing, and they might not want to talk about that with other staff, but that could be a block for them or they have other pressing priorities that aren’t technology related and don’t think this is really worth their time, so if if we need their time and we need their buy-in what? Usually we d’oh understanding their challenger, okay, is critical something? I heard it in an interview i did yesterday duitz seems related come to me with a solution, not a problem. So you’re you’re suggesting not not just coming to the leadership in the decision makers with what the issue is, but with technology solution, but that also includes recognizing their needs and what their challenges are not just the challenge that you’ve identified, i’ll put it really succinctly, i shouldn’t come, teo, if you’re the executive, tony, i shouldn’t go, and i’m the me and robin like that like that i should like asking you for the problem. You’re the one who tells me the problems we say, oh, great here’s a way that we think we can solve that, then you say here’s some challenges that i have with that, like, oh, if i have to learn a new piece of software, i’m not sure that i’m ready to do that? We say, oh, here’s, that we can help you overcome that challenge so that we can solve this problem for you. Okay, if i don’t know those things and i don’t ask, you’re not you’re not querying the leadership. You don’t know what the troubles are, so i can build on that a little bit with a specific example. So my executive director, she has a really special quality of asking a lot of questions. That’s what i’ve learned is, if i can think through what she’s going to ask and what she’s going to need it, i can get it down to two questions based on our conversations, and i know i have i’ve solved a lot of her problems if i come out she’s still asking questions, and i haven’t predicted and i don’t know very well what her what her issues. Okay, so you’re you’re you’re you’re putting a thought into your that’s, right? You’re whatever weekly meetings are your proposal, executive directors were proposal. Okay? Yeah. Okay. How do we move this persona along? I feel like i feel like we haven’t developed this person yet. Yeah, well, i could get you. More specifics of the persona when you’re breaking it out, your whoever your person is right, you’re kind of saying here’s a little bit about them. So this is the one we have in this in that session is erin the is the first one, right? Just air in the diner, erin e r i n her and and she’s she’s got an avatar of a unicorn, right? Our unicorn executive director and, you know, she’s, super smart, but super busy. She probably has personal demands on her life as well as professional demands. And she really wants her organization to thrive and be successful and her staff to be, you know, well equipped with all the things they need. We should hope so. But she also she also has a lot of pressures around budget around the board asking to do things so so that’s kind of like a snapshot of her right. Then you have in the middle section, like here’s, the things that are most important to her that she’s working on right now, like these air, the air forms are top priority rights fund-raising i’m trying to fundraise for, you know, two thousand nineteen, you know? The next one is i’m dealing with hr issues right in the next one like these air, so from my perspective, like the it guy, like i need to understand that, like, it is not in her top four things, this is just not, you know, so unless i can appeal to these problems and say that the work that robin and i are doing is going to help with these things or help you focus on them even more, i’m fighting a losing battle, right? Okay, yeah, okay. Okay. And then was there another component to the they’re going to the three point is yes, so the third probono hand is then is so if you think of these, like, three columns, right? So we’ve got like, this is about erin. These are the problems and challenges she faces than the last one is here. In order to successfully communicate with aaron, here are the things i’m going to dio, right? I’m going to ask her about the problems that she’s facing in the organization. Okay? And this is what robin, this is what you try to anticipate, and i’m going to communicate the why, what and how if everything were doing very clearly. I’m going to prepare fully from conversations with her, so i don’t not ever waste her time, right? I’m going to anticipate questions she’s goingto ask about things we want to do. This is where robbins. Incredible, right? So, robin, when we had a big meeting with her executive director, she reached out to me and said, we need teo spend probably four hours making a slide deck and here’s all the questions i think she’s gonna have, right? So you you take the time to do that and it’s, in my opinion, it’s stuff we all i think i know, but i think doing it, we’re not regularly. We’re not being fundez being intentional about it. Yeah. Okay, so and so that’s and so it’s. Like a little one sheet thing, you can stick on your office. And and now it’s a reminder to you like, okay, these are all the things i need to do before i go talk to aaron or send her an email or ask her for something, right? I need to understand these is her problems. And these are the things i need to do to communicate successfully, okay? Okay? And is that what about in terms of actual words like, i mean, your your your session to talk about language? Does it get down to that granular level or words? Natural words? How does that how do we find the commonality in the words like avoiding jar? I mean, avoiding technical jargon. All right, you help me? Yeah shouldn’t be trying, you know, i guess if you tell me no, i think you’re you’re right, it’s that sometimes even the number of words someone may not have enough time, do you have to really keep its distinct? In short, i’d say there’s a even bigger gap between fund-raising and where we need to translate it into fund-raising funders will understand too healthy development team to communicate their proposals. So a couple of times we’ve had to go back multiple times to understand how to phrase something, even to the point where we have a specific budget of twenty five thousand that means i may only be ableto order for laptops and not five, because i really am above twenty five thousand with five so it really there are, you know, boundaries that we have to follow on dh. Communicate. Get down, tio. Okay, okay. Joshua language. Anything you want to add about this is a language really specific example that we give in the session. We’ll give it here, too. And hold out on video. Listen, i’m not going. Teo, cut your mike again. We’ll get the penguin’s. I have offstage talent breeding. I would never i would never claim to be more effective than the penguin at a change management executive communication. One of the questions is if you’re, you know, expressing like, hey, i think we should go to sales forthis is another problem that comes up the executive, maybe read something in the times or maybe here’s something from a boardmember and says, you know, we should use slack everybody else using slacks, we should you slack and a lot of people or folks like robin, your operations are kind of like, is that really what we need to be doing right now? And the pushback on that with an executive? Give me challenging. So a question, a specific phrases. What? Help me understand what problems we have at this organization that slack is going to solve for it. Right? And then then follow-up question. Is how does solving that problem help our organization and it’s a softer way of kind of, you know, walking them back from an idea that might be a bit something came from a boardmember has a wild hair, right? Exactly right? And so that that question i always push people to come back to the question of please tell me what problem we’re trying to solve here, that’s what i have to understand and then on lee then cannot communicate. You know, whether slack is the right resource, right tool to do that exact or, you know, maybe there isn’t really a problem or maybe there’s a better way to solve it. Okay, yeah. That’s related. Teo. Something you mentioned in your description, which is, uh, the boardmember child and nephew. Uh, i have a nephew took a coding course. Yep. And, uh, i think he could help the organization with his computer science skill. Right? Rare. You’re found course certificate, right way do with joshua. Well, i mean, i’m not going to sound really redundant, but it’s the same. So help me understand what problem we have in this organization that a recently graduated she’s going programmer could could be effectively applied to solving right if we can identify that, that, in fact, there may be an opportunity for that person to help us, but if we’re hammer looking for a nail and we’re not a nail it’s going to hurt? Yeah, you know? And so okay, andi, rock god, robert doesn’t add to that we actually had an example where we wanted to show a boardmember how much something costs and what we folded into that was the cost of me spending time with that person who was volunteering, so they sold them, they see true cost. So there’s a real life example, this is a real life example, and we show them the true class, and they were shocked, so i would say, don’t be afraid to show them under the hood so they truly understand the impact of what they’re asking for you in your your role as cfo. You get a lot of that, you know, coming down from boardmember zor, maybe your executive director sort of these ad hoc, you know, i read this article type or i heard about slack type, you know, we should be looking at this there’s a lot. Of that that come to you. So i want to get compliments through our board before i sit, go any fire there until they’re an amazing forward. I really mean that, so no, we don’t get too much. But when we do that’s where this example came in, where we really showed the true cost of personnel time training, if this person doesn’t stay, you know, this person doesn’t last long enough to actually get the work done. What does that cost? So so we have a good bounce with our board, but we do want them to understand sometimes what their suggestions metoo institutional costs and including time, right, right, and what that’s resulted? That is, of course, because they fundez us. Then they understand they’re going to raise that much more. But this other person, the way they responded was actually very helpful. They said, look, you know what, let’s, let me join the committee with you so i can dig in and understand how this works. And so now he’s working with us, you threw an opportunity. That’s, right? Yes. Excellent. And pick you up on that? Yes, you may be okay, but i appreciate you asking. For you, teo, turn around to the other side of that close to your mind. Sorry, so i’m picking up on what robin said i’m go and going back to his redundant any of the problems, if if executive director came to me with that and said the boardmember want that if i’m i have a good, strong relationship, i’m okay having candid conversations, we actually have some in our workshop on howto, like develop resilience toe having difficult conversations, i might ask the exact director is the real problem here that we need to find something for this person to do, to engage with the organization to satisfy this boardmember if that’s actually the problem we have to solve, then i will solve it right? But that’s not the problem, then maybe this isn’t the right opportunity, right? But let’s, be honest about what the problem is exactly i can find something if that’s if that’s what you’re asking me to dio, you know, and we’re guard listen, whether benefits organization, because it may be on a macro level benefits because this this boardmember or yours and you will be happy donor, exactly important insider to the organization and and that’s, the perfect example of, like, i may not be able to see that as a mighty person, so i’m not open to seeing it and don’t know how to ask the questions. I’m hopeless. Okay, okay, now you teach something maybe that’s because it was in your other session which i which i forbid you from bringing you said, push back and difficult conversations no that’s in this session that’s it it’s going to be a way we don’t have a hard time keeping my boundary. I’m enforcing that and let’s let’s talk about that, some having having that difficult conversation, who wants to start? So actually, the topic is now pushing back. When when you’re getting resistance, is that it? Yes, doing it appropriately and right. Eso joshua could speak really well to this because we talked about this thing other evening, but in my case, i think i’m very clear on where we need to end up, but open to changes in the path and because i’m very clear on where we need to end up it’s not problematic when people push back. Okay, so you know, if you’re not confident, what? Where you think you need to go, then you question in yourself if people you know push back on you but a cz long as i’m clear on where i think we need to go, then it’s much easier to have those cards. Conversation you’re advocating for something that you really believe in. That’s. Good for the organization. That’s. Right. Ok. All right. So how do we do it? Well, essentially, there’s there’s. I think people think there are other good or not good at having difficult conversations with people and it’s a skill that you can build like any other skill. And were we give a couple examples. This will sound kind of out there, but the example, the first example, we give us something called the ten percent challenge. Where for a week you go. And this was not something i came up with this they got him. Noah kegan who came up with this and you go. Any retail transaction you have? I go to starbucks to buy coffee. I asked for ten percent off. And if the city of a coupon, you have a discount code, i said no, i’ve just i would like you to give me a ten. Percent discount because i just, um, asking and i’m hoping that you’ll give it to me and you’re not pushy about it or anything you just you just and you do that every time you bison, you force yourself to do that every time for a week, and what you’re doing is essentially, like the equivalent of a push up for having difficult conversations. You’re building the muscle? Yeah, you’re building the muscle for, you know, dealing with that discomfort around having may be a difficult conversation, what that there’s other things you can do, and it allows you to maybe talk to your executive about something that you think they’re not going to be very happy about and say, you know what? This thing that we set up isn’t going very well, here’s, why it’s not going well, here’s what i think we need to do to fix it and have that, you know, very candidly because our tendency is due over promise and under deliver constantly because it’s easier on an interpersonal level for me to promise you the world and then once i’m not in the room with you and doing stuff, just get it good enough. And then hope that you don’t notice that. It’s. Not really what i promised. And you want to do exactly the opposite. When i’m with you. I want to really calibrate expectations conservatively, even though you’re you may not like it, right? And if i, if i can get over that difficulty, that discomfort and get really used to it, and i’m going to be much more effective with that, okay? And where do you go? Out? Ten percent. Ten percent challenge? No kegan k a g a n you did it, it’s it’s. Kind of it’ll seem kind of cheesy because it’s kind of been like what i refer to is the opto bro community, you know, like all that, you know, like the, uh, you know, the tim. I mean, with all due respect to this group who i’m a huge fan of. And i suppose i should be dead, but you know what? They’re like the kind of young dot com guys who are, like here’s, how you optimize everything in your life. So it’s, like the young white venture capitalist crowd, got almost exclusively male who were like yours, that you optimize your fitness, your diet, your productivity or everything to be like a super you know, dotcom entrepreneur. So i refer to them. I shorthand them is opto bro’s? Isn’t that what we all aspire? Yes. Okay, let’s. See, we’re going to aa. We’re gonna bring the penguins back. Amy! Hey, could we get the penguins? Oh, and i was so dull. What did i say? Penguin wanted penguin. You know, this is aaron here’s, the arrows! Aaron the yeah, this is air in the air in the back, headset back honor because they’re stretching out, but, well, they’re in the on dh er wait, you need robbins to caress way brought in the frame garrett to bring robin another one. Okay, we need teo or we got everybody now. I guess that’ll do it right. Okay, now that you’re showing that penguin, don’t do that. Okay, there we go again. But it’s, aaron and yu want t this is the other one said, oh, that’s our other next hour, both very dapper in both eyes. All right, all right. This is the panel, aaron and cedric. Oh, and also joshua peskay a vice president, roundtable technology and also robin jenkins, cfo, chief financial on operating officer at the hope of program. Thank you so much. Thank you. Last thiss interview sponsored exclusively by network for good, easy to use donordigital and fund-raising software for non-profits thank you so much for being with non-profit radio coverage of eighteen ntc we need to take a break. Wagner, cps. We recently had segments on storytelling, but you don’t want your excellent storytelling to be so excellent, so compelling. That it leads to too many restricted gif ts based on the stories that’s where wagner comes in their block post is avoiding restrictions from donations inspired by storytelling. Regular cps dot com quick resource is then belong in a moment its capacity call out right now. Time for tony’s take two. A big lump of listener. Thank you. No discrimination, no hierarchical. Thank you’s. If you are supporting listening to this show, supporting this show, gaining knowledge and help from this show for your organization, for your work. I’m glad. Thank you. Thank you for being with us. You’re getting something out of it. But we are on this end too. And i certainly am so glad that the show helps you. It helps you do the good work that you need to do. Thank you for being with us, it’s that simple. My video of gratitude if you wanna get a little more complex at tony martignetti dot com now time for steve. Hi and capacity. Call out. Welcome to tony martignetti non-profit radio coverage of eighteen ntc non-profit technology conference in new orleans. This interview is sponsored by network for good, easy to use donorsearch and fund-raising. Self aware for non-profits and my guest is steve. Hi, he’s. Solution consultant at net sweet. Welcome, steve. I thank you. Welcome pleasure. You want to welcome you to my own show? Well, i feel welcome. You are. You are genuinely welcome. Your seminar topic is capacity is more than a buzzword. Yep. Alright, that’s short. But i feel like there’s a lot in there. Iss what are we talking about? When we say capacity? What do you mean? And that was the whole point in the session. The whole point of the session was varies depending on where you’re sitting and yet there’s so many definitions of capacity. Everybody talks about it differently. So the idea of this session was too, really walk through all the different ways that people talk about capacity, how you can measure it, how you act on it when you know what it is. And so one of the key things was providing context to the word capacity. So the only way you can really talk about capacities by putting something in front of it. Like if you think about a car, it has seating capacity. Where if you think about, you know, a truck. It has towing capacity. All right, so that was a lot of our framework. So what are some things that might go? A friend of, uh, acquisition capacity fund-raising capacity. So fund-raising bassett is a good example. Organizational capacity program capacity, you know, financial capacity, technical. So we did it’s been quite a bit of time on technology, cassidy. So we’re around, you know, duvette right systems, right operations, the right technology, the right tech staff skills also. So there’s, you know, layers to how you can talk about capacity within an organization to meet their mission. All right, what with it being the non-profit technology conference? I feel like we should start with technology capacity. Absolute, which is a phrase i’ve never heard. Yes, i’ve heard those two words never put together. Yeah, what now, make sure you know that our listeners are large over twelve thousand there in small and midsize non-profits so they may very well not have any devoted technology staff correct. They probably sure they still have some some technology capacity right on, and we’re gonna help them try to measure it right? And we’ll flush it out more because i can’t even think about other things, too, say about it right now, but i’ll know more in about twenty minutes. Exactly. Um okay, but so, you know, a very good chance they don’t have dedicated technology staff, right? They’re outsourcing everything that they need or they’re piecing it together through. Ah, they’re executive director. And maybe you don’t an office manager or something. Okay? Technology capacity. Okay. What is that? So one thing to think about is the technical capacity. So what do you have enough? Do you have someone on staff that knows enough to able to talk to the vendors you work with and to be able to do the right sort of planning so that you at least understand the systems you have and the need you have so it’s a simple term of technical questioning. Meaning you know the right questions to ask. You know, you have a person driving the strategy. You have somebody making the decisions around your technique technology. And so one of the things that we do at my work is we donate software. Yes. Through social impact. Yes. And so what? My role is before we donate to software what we want to do. Is ask a simple set of questions to see if they have enough technical capacity to be able to implement the software. Oh, i know how you fit into this. Because i had peggy duvette on the show. Yes, just maybe two months ago. Or so you could. You could. If you miss that one, you go to twenty martignetti dot com and you could search her last name. Do you, e t and you can listen to how oracle net sweet social impact has all kinds of free not only product, but also consulting to go along with that to help you build your capacity for use the product that you will get from social impact from from oracle, that sweet social done. You could go back and listen to that. Okay. So now, steve, hi. You fit in determining whether an organisation has the capacity in a technical side. Correct. Tio tio, use what? Your company don’t generously donate. Correct. Okay, so how do you measure it? So we e so one of the challenges we had way had all kinds of grand ideas of how to measure. So he had all these thoughts around, you know, really? Deep interviews and but all of those things take time. So what we ended up doing as we came up with a very simple set of, like, twelve questions, and they’re all kind of very high level questions, but give us a set of information. For example, we asked, do you have a tech plan? These are these questions answered online? Yes. It’s a form that they fill out a hell of a lie you’re building your capacity for for intake to the donation program through social impact. Correct. You are. Congratulations. We had our own constraints and your talk. You’re walking your walk? Yes, it was one questions in your do you have a tech plan? One is. Do you have an i t staff and most people say no, but the second the answer is no, we don’t. But we have a volunteer that has a lot of tech skills that helps all of us allow it a lot. Another question was around. How much time are you willing to commit to a project? How much do you have? A financial understanding accounting in those kind of questions. Right? So the software is khun khun take on financial financial management, right. And i just use this is the one example of measuring technical capacity. And so then the idea is ok. Now we understand our capacity. Where do we where do we have gaps? And then what are some creative ways to fill that so for our non-profit to think about their technique capacity, that’s simple to just sit down and look at it. And then if you decide good. Okay, i got to stop for a minute. Yeah. What if what if an organization is not planning to apply? Tio oracle, that sweet social impact for donation? Can they still use these question? I mean, how would they manage our measure, their technical capacity? So our questions are pretty specific to our program. If they have an organization i think is looking to measure their own, i would look at the end ten and ten just lost the new launched a new technical capacity survey as well. That one is much more broad and open. Okay, so i would look to somebody, something like that for a more generic won. The example i use is just a little straight. Why? You would measure it in what you would do with a one way of measuring the inten a technical capacity survey. You could find it. And ten and tn dot org’s. Yes, kruckel second capacity and that’s a new one that they’ve just launched. And it kind of helps you give, get a clear picture of the technical capacity of your full organization as a whole and then gives you when you take the survey, it will spit out results afterwards of oh, you were a little short here. Go read this book here. Oh, you’re short here. Here’s a website. You should go visit. So it gives us set of recommendations as well. So that once you understand you capacity now you have a set of actions to follow-up right as well. So there is that much more public. Ours is for a very specific purpose. Yeah. So that was a key part of our whole presentation. My presentation of capacity was the there before you even talk about capacity. The key is to understand what? What? What capacity? Trying to understand what gold you have once you understand your capacity. And that would help you determine what type of assessment to do so, for example. Yeah, help. If your goal was to increase your outcomes, your program outcomes so you want to be more effective in the work you do to meet your mission. That would probably mean you would need to do like two different assessments. One is organizational effectiveness. How well do your staff work and how clear our their goals and isn’t tied to the outcomes versus a resource falik assessment to figure out ofyour right funding? Do you have the right revenue streams to support the right staff and then to do a staff have the right skills? So tying those two things together then allows you determine what needs to change in order to have more outcomes from your organization? Ok, boy, that’s a mouthful. It’s a lot. A lot. I’m gonna take a little aggression. So what is your work now, if you’re you strictly devoted to measuring the capacity of potential grantees for the social impact program, so no, i do two things. One is i designed this. The assessments that we use to figure out their capacity design that survey. Okay? And then i designed the interventions that go with it. So once we have their assessment, then we figure out what path they need to go down and what they need to get ready to be able to implement the software. And then once they’re implemented, i figure out, well, there there’s this capacity, we create interventions along the way to help them grow in their capacity so that they’re more successful in what they’re trying to do. Okay, like, but i know a standard part of a program is there’s a monthly monthly webinar for grantees drive that right? So there’s quarterly probono and then there’s regular opportunities to get help and assistance? Yes, we don’t know that there was something webinar maybe i’m wrong, okay? Yeah, i know i’m not sure, but i do a lot of interviews. Yeah, you’re being kind because it doesn’t exist. Not only you’re not sure about it does exist. I just realized you’re you’re good. He has branded oh yeah, you’re branded with nets sweet it’s, the old it’s our old logo on the old alright doesn’t say work along. All right? Yeah. Okay. All right. We got a good amount of time together. Yeah. How do we know what i’d love to talk about it? Unless you were going to take it out. Please go ahead. Thistle. Abstruse for me? Yes, absolutely. Zoho that was the whole purpose of the session was because when people talk about capacity, they it’s such a buzz word that it means nothing like this whole session, if we’re not careful, belongs in george in jail. It’s. And it is the whole thing was jargon joe and that’s. What? Really? So so what? The way i’ve structured the session was i first talked about. There are standard models of doing organizational capacity assessment. Mckinsey has one there’s, an organization called lisk that has one that’s called cap map. And then there’s an organization called the unit. I think it’s a unity foundation. And they have a model so it’s, a very purposeful, driven model. And they measure it in different ways. So you can do a capacity assessment as a self assessment where you just every staff person kind of takes a survey. You look at avery quantitative way to figure out what your what your capacity looks like that way, then you khun benchmark yourself against others that have taken the same survey or what they do is usually give you a report that says here’s your capacity here’s the actions need take here’s your strengths, here’s your weaknesses that’s quite an algorithm. How did they figure all that out? Yeah, and that’s that? Yeah. Then that’s. Why? You should leave something like that to the professionals? Because i don’t know. Okay, you are a professional. You designed a twelve question survey. Yeah, yeah. It’s a week really scaled ours. Now you’re touching at the perimeters of this, but gosh, i mean all right. What? What are the factors that go into it? Depends what kind of capacity you’re measuring me. We gotta break it down so i can break it down. So we had a list of six things. So is it really hold your list? Hold you. Listen, it sounds like something interesting, but is it really worthless to say the phrase organizational capacity? It is useless. It doesn’t mean anything. Yes, it factors in all these different capacities, right? That that is so it’s a broad. It really is unhelpful. Right? And organizational capacity. For what? For what? That’s? My follow up question. Capacity for what? Okay, okay. So that was one of my biggest struggles was as i walk around, you know, the vendor booths, and i will go to sessions and i could hear people and, you know, all of these vendors and several of, like, capacity building initiative. So what? What does that what does that mean? And what does that? How does their non-profit actually act on that? It just becomes, you know, like other words that people throw around there, just buzzwords, and it doesn’t have enough of a meeting. So that was my goal. Was that really actually give it a meaningful contact? Okay, now i see how worthless that is. Georgia. Organizational capacity really is all right. You had your your your clickbait and i’m clicking six list of six. Yeah. So though, so when the when the those three surveys, when they would do their type of assessment, they can’t keyed in a on key areas. One was leadership in governance. So that’s the top level? Do you have the right leadership? You have the right board structure because that really drives a lot of things. The second level then was around do have the right strategy and plan. And then the third was like program delivery. The fourth was around the right staff and structure to do that part. And then the last was resource is in the last was the final, final one with zsystems. Okay, so the penultimate was resource is, yes, the ultimate was back-up saying last night wasn’t the last one that was my sixth and ultimate. Yes, uh, okay, s so all right, so we have these six areas that okay, so these are the two categories that the tools that you mentioned, like the mackenzie said, this is what they’re surveying, yet they’re breaking down into differently. Yeah, okay, different layers of capacity, okay. And then that that broad. All right, go ahead. Yeah. So when you take those six, then it becomes much more meaningful to talk about capacity. Because if you break those down, you take the first two for example, leadership in governance and strategy and planning. If you if you do an assessment on that to see how effective you are, the gore, the and creating a strategy driving towards your mission and then does the board actually have the right governance structure and the leadership have the right tools in place to actually make changes that build your ability to meet those things. So that becomes more meaningful, rather entire organization capacity, which is such a fluffy where that means nothing. When you get into the details of does your leadership do the right things to move you closer to meeting your mission? Okay. So now you’re talking about tying capacity goals yet to the to your plan. Yeah, well, see your organization? Yes, exactly. Organization as it exists. And then you need a plan for filling the gap between what you need and what you have yet to reach the capacity that you’re striving for. Right? Okay. Okay. That makes sense. Those sentences makes sense. What i just said they make sense. Okay, all right. Got to take a break. Tell us this new tellis moughniyah liz from a company tell us, has been has allowed my business to support my favorite charity without even feeling the pinch of writing a check. I am donating money every month that i would have spent on credit card processing anyway. Also, their customer service is far better than we’ve ever had. End quote, one hundred percent business satisfaction with tell us the businesses you refer are going to love it. You will get the money. Watch the video at tony dahna slash tony. Tell us now. Back to capacity. Call out with steve. Hi. All right. So if you don’t have the means, you need one of these tools. You need some kind of professional. You said that earlier? Yeah. That’s. Where? Bringing bringing the professional. You really need some help measuring your capacity in whatever it was through. Whatever chadband whatever channel you want to talk about correct way that you’re concerned about you. And if you’re concerned about your whole organization, then it’s the six sound like the place to start, but you need help, right? And so on, but i think it’s, in a large organization, you really, really help if you’re small and you only have six staff, right? There’s really boils down to is simple questions, because then you don’t need the complex question because you don’t have eight departments to interview, you don’t have one hundred staff, you don’t have this big, unknown kind of presents from my wife’s organization that is no full time staff, you know, they just have a couple, you know, like, eat part time staff, they’re never going to need an organizational capacity assessment. They know they know what they can and can’t do, but so at that level, what they need to acknowledge, though, is do they have a strategic plan? Do they have a mission statement? Do they have a vision statement? Is their board engage, you know, and asking some simple questions like that and then doing it on a quarterly basis and then actually investing in that and finding someone that could maybe come in on a pro bono basis and just provide an outside opinion of whether things were going well or not on that organizational top level leadership? Because i think with small organizations what tends to happen is obviously they don’t need this, you know, one hundred question assessment, but what they do need is to have somebody tell them if they’re spending enough time strategically thinking versus just meeting today’s needs. So that’s, where we really spent the rest, that second half of our session was we were focused in on well, i gave an analogy, so the analogy i used was beer. So my whole session was your themed. My slides had beer on it. I gave away beer during my session was wonderful. It was a nice ice breaker. So the idea was, i gave somebody a beer. I said here, hold this beer. And then i threw a ball to them and told him to catch the ball. They were able to catch the ball, and then i did it again, and then somebody in the audience says, well, why don’t they set down their beer so they can catch the ball use here? And so i was like, oh, that’s, a great question. I was hoping somebody would ask that that was the whole idea for the exercise and i said, the reason you don’t want to sit down your beer is what we want to do is pretend to beers your mission and what often happens at a small non-profit is we put all of our capacity into catching the everyday balls we set down our beer, which is our mission, and nobody ever takes enough time to really think about how do we meet the one year goal, the three year goal in the five year goal? What changes do we need to make today? So for example, was going go back back to my wife’s small non-profit they wanted in five years from now, they wanted to be able to have my wife retire as the founder, but as an unpaid executive director, you can’t hire another executive director and tell him that it’s a freak job. Yeah, so she’s like, well, if i could want to retire, i need to be able to pay an executive tractor, so but in order to do that, i need to have more students in our program and in order to have more students in our program, i need to have a second studio, but in order have a second studio, i need to have a better staff set of of skills so that i can handle capacity, so i don’t have enough people in my organization to handle more students, so she worked backwards from there and figure out which capacity she needed to start with fixing, and what she needed to start with was management. So she took her executive director roll started breaking into an admin role, a program role and an executive director role, which usually doesn’t happen it tiny non-profits usually it has one leader, and they control all the power and it’s that founder syndrome of a lyman charge, and then what happens over time those that when that founder leaves, you have that? Oh, my gosh, is that huge hole? So she saw the capacity need of ok at the leadership level on strategy level can’t be me. We’re going to spread the beer around everybody’s, going to have a cup full of beer, and we’re all going to hold the mission and hold onto it together, and we’re going to share a part of it. So i think that’s the difference between what’s needed at a tiny organization versus a large one if you’re complicated, if you’ve a lot of politics, a lot of messiness, you need someone from the outside to come in with a very rigid tested nice framework. Toby, evaluate your capacity at the leadership level at a small one. It’s usually it’s just having coffee with a friend that understands is coming to a conference like this and having somebody just sit down. You share what you d’oh give you a beer and throw balls at yes, exactly. So what? The way my wife did it was she went to a dance studio owner conference she’s a non-profit dance studio. She had other studio owners tell her and do an evaluation of how she was working. So she benchmarked against them. She told him how she was doing and they’re like all you’re doing this wrong. You’re doing this wrong and the leadership level. So it was a peer evaluation rather than a formal evaluation. All right, first of all, shout out the name of the organization. Oh, my wife’s organisations called leap of faith arts ministries. So it’s a very small non-profit in the chicago land area. Okay, okay. All right, so this is very helpful because we’re breaking it down now for smaller organizations. Yeah, there’s also there’s a good degree of self assessment. I mean, inspection going, yes, there are a lot of founders who would not be willing to divide their job. Yeah, the way your wife did in tow three parts and that’s a that’s, a real struggle because you’re putting all the burden on one person, which is great because that that one person is there for a reason they’re really good at their job and they do it well, so it makes sense tow have them keep all of that stuff. But at the same time, you’re not building a long term capacity for that organization cause when the founder leaves, then the whole order dies. And it’s also not healthy for all these different functions to be in right, ready in one place, because even if the founder doesn’t leave or doesn’t die, eventually they go on vacation. Yeah, they do on dh if if if if getting to the next level which i hear a lot right, you know, how do i do? It is important to you? Yes. Then having a founder. Or maybe two people, maybe not literally just one. But write one or two people holding all the keys and the power that’s all the potential for the organization is is unhealthy. Limited instrument, of course. So yeah. So that was a start assessing start looking in for introspection. Yeah. Figuring out where the you know where the consolidation of power is, so that you can spread it out so that more people are involved. So then we then we continue the conversation to a much more tactical level. So we ended with all right. So if we want to be able to spend more time thinking, capacity, thinking, strategy, thinking, leadership, the on ly way we can do that is to stop doing other things. So you you need to be able to sit down and okay, where am i spending my time? That isn’t helping the mission. What tasks am i doing? What tax my staff doing mohr introspection. Right? So then you look down and you go, okay, well, wow. We’re spending a lot of time on our finances were spending a lot of time tracking our donors that we’re spending a lot of time. Tracking manual pieces of paper for our students doing registration, doing so you talked to start to take those things that there are systems in ways to automate those things. So it’s almost taking a laundry list of, you know, work for three weeks, right down where you spend your hour every hour to write down. Oh, i spent this on adam and i spent this some finance. I spent this and just doing like, a catalogue of your time and then looking back and going so well, i spent a lot of time doing stuff that really doesn’t change our outcomes. It makes us run, and it has to be done. But i could probably give that decided piela won doing it. Yeah. So so then that’s where you start to break down and build capacity because it allows you to focus on the mission in the vision and strategy, and you start to offload those things. And almost everybody went to get a capacity. Says that the first two things they think it’s all i need to raise more money. I need to hire more staff. That’s the only way that we’re going to build capacity and really to me, it’s not that you, khun. If you get your staff trained, they may be able to work better if you get the right systems. It may take away some of the work that you spent all your time doing. If you start to bring in probono staff to do some of this look for a probono accountant look for probono lawyer look for, you know, ways to supplement your staff because of you, in my experience every non-profit that i’ve been at when we ask for more money, or we ask for more staff, the answer is always no. So when i talk about capacity, i say let’s, just stop talking about the illusion that there’s more money and more staff so let’s take and go in two directions. The only way you can do it is supplement your staff, increase the skills of your staff, or look for ways to automate things that your staff shouldn’t be doing that a system can do for you that’s where we ended and that was a really fun cover, that that was the fun part of the conversation to me once we get past the gobbledygook of the word capacity. And the words organizational capacity because really what all what it’s all about is what do you choose to spend your time on? What tasks do you choose as your priorities and what? Where do you invest? The resource is thatyou’re non-profit has been given to meet your mission. What kind of questions did you get? The questions i got from the audience were really about one a lot about the tools. Which tools should i use? Of course, that’s where we started the other one, though, was what do you do? One leadership stands in the way and doesn’t want to change. Or what do you do when thie organization is so small that you know, these tools get away don’t know. Sorry latto clothe first one leadership leadership is resistant. Yeah, so i think when leadership is resistant to this, i think the best way to do it is to celebrate small winds, so arguing with the leadership and trying to prove your point usually doesn’t work. So i think what the way i’ve approached this in the past was do small experiments with just the other staff around you find ways to involve a volunteer or automata. Task and then celebrate it and show hey, you know, we did this little thing over here, and it saved me three hours a week, and now i’m able to do this other work. So i think a way to convince leadership is to prove success when you change capacity on your own, and then eventually you can show them dahna that it is worthwhile for them to spend time, maybe bite it off in small bit and do a test and show show the improvement. Yeah, exactly. Small level. Okay, we got time for one more question that you were asked and but because you can provide the answer. So the last one that since this is a technology conference is doesn’t make sense to do a technology specific assessment and i think that’s another way to answer the first question. So one of the ways that you can get around if somebody doesn’t want to do a full organization assessment, there are some great ways to have somebody just come in. Look at your technology set up, you know, hyre of endor or ask money report members. If they have a solid person, have them come into an inventory of your look at your tax strategy, i think that’s a simple way to start to prove the worth wildness of spending time looking at capacity is just to start with a technology capacity assessment and just have a vendor committed. Do it for you. That it’s. Not all that expensive. If you can find it probono it it’s. Very effective, too. Okay, we’re gonna leave it there. Yeah, steve. Hi. Thank you very much. Thank you. I hope i didn’t confuse you too much of a good overview. I mean, it’s a it’s, a dense topic. But it is a really done you broke it down. Well, for the small order. Good. Steve. Hi, he’s. The solution consultant at net sweet. Thank you again. Thank you. Appreciate it. My pleasure. This interview sponsored by network for good, easy to use dahna management and fund-raising software for non-profits. And you are with tony martignetti non-profit radio coverage of eighteen ntc wrapping up our coverage right now. This interview. Thanks so much for being with us. Thank you. Next week. Attentive and productive with steve rio at bright webb. If you missed any part of today’s show, i beseech you find it on tony martignetti dot com were supported by pursuing toe online tools for small and midsize non-profit it’s, data driven and technology enabled. Tony dahna slash pursuant radio by wagner, cps, guiding you beyond the numbers. 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