Nonprofit Radio for March 7, 2022: Get Off The Recruitment Merry-Go-Round

Teri Beckman: Get Off The Recruitment Merry-Go-Round

When someone leaves your nonprofit, it’s an opportunity to carefully assess, not a time to jump into a hasty job description and post it on LinkedIn. Teri Beckman shares her strategies for thoughtfully recruiting, developing and retaining talent. She’s founder and CEO of HIGOL.

 

 

Listen to the podcast

Get Nonprofit Radio insider alerts!

 

Apple Podcast button

 

 

 

I love our sponsor!

Turn Two Communications: PR and content for nonprofits. Your story is our mission.

 

We’re the #1 Podcast for Nonprofits, With 13,000+ Weekly Listeners

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
View Full Transcript

Transcript for 581_tony_martignetti_nonprofit_radio_20220307.mp3

Processed on: 2022-03-05T16:35:03.223Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2022…03…581_tony_martignetti_nonprofit_radio_20220307.mp3.63081813.json
Path to text: transcripts/2022/03/581_tony_martignetti_nonprofit_radio_20220307.txt

[00:01:53.84] spk_0:
Hello and welcome to tony-martignetti non profit radio Big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me. I’d be hit with para magnesia if you gave me the false idea that you missed this week’s show, get off the recruitment merry go round when someone leaves your nonprofit, it’s an opportunity to carefully assess, not a time to jump into a hasty job description and posted on linkedin. Terry Beckman shares her strategies for thoughtfully recruiting, developing and retaining talent. She is founder and Ceo of High Goal on tony steak too 22 NTC. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. It’s a pleasure to welcome Terry Beckman to nonprofit radio she has worked in the nonprofit sector for over 30 years, including five years as an executive director. She understands leadership challenges and has been a strategic advisor and consultant, two executive directors and ceos as they grow their organizations, teams and boards. She and her team at high goal help nonprofit leaders, increased revenue and community impact. The company is at high goal dot c o. That is h I G O L for high impact growth oriented leaders and she’s at terry Beckman. Welcome terry.

[00:01:56.54] spk_1:
Hey Tony, it’s great to be here.

[00:02:22.04] spk_0:
Pleasure to have you on nonprofit radio thank you. Thank you. Let’s uh let’s let’s go right in because I think this is a an area where nonprofits could benefit from some, some advice about taking a breath. So let’s say someone has just given two weeks notice. What do we do,

[00:02:22.84] spk_1:
what do you do? Yeah, it’s nice when you get two weeks notice right? Sometimes

[00:02:28.17] spk_0:
That doesn’t happen or you can make it three days or 24 hours. But I was trying to, I thought I was trying to give like an average

[00:02:42.14] spk_1:
Yeah, yeah or I quit now. I had a client who, she had a team of 10 people and five of them left in one week. Either they were fired or they left on their own and oh

[00:02:46.79] spk_0:
Gosh, okay, well I did, I quit a job with 24 hours notice once

[00:02:50.24] spk_1:
if you get

[00:03:13.24] spk_0:
Mad enough, you know. Yeah. The last job I had, I quit it with 24 hours notice. That was 19. No, it was 2003. I am I certain that I would be a lousy employee. You wouldn’t want to onboard me, you don’t want to retain me off boarding me in the interview. We compress, yeah. With me, you compress the whole compress the whole cycle, you could on board, you could, you

[00:03:18.27] spk_1:
could, you

[00:03:25.14] spk_0:
could interview on board and off board being in like an hour and a half, you know, would put your, put your practice out of work but it would accelerate the cycle at least there’d be a lot of,

[00:03:37.64] spk_1:
yeah, it’s, you know, some of us are meant to be entrepreneurs but you know, most of us are

[00:03:46.14] spk_0:
not. So that’s what I’d be a lousy employee. Yeah, vacation request forms and you know, please could I have christmas day off? All right. All right. So let’s go to this. Uh, let’s go to the reasonable hypothetical. You got two weeks.

[00:03:52.11] spk_1:
Yeah. You have two weeks notice.

[00:03:54.60] spk_0:
What do you want folks

[00:04:53.64] spk_1:
to do? Yeah. Well, the first thing actually, you know, for Executive directors, typically this ends up on their plate in some shape or form, right? For the other 95%. And um, you know, the first thing I advise folks is just to take a deep breath. Like you really don’t have to panic. You don’t have to panic. Um, even though I’m sure whoever has, you know, resigned has a to do list 10 miles long. And of course your biggest fear is that’s going to become your to do list. Right? But that’s a, you know, it’s really, that’s a short term problem. And um, so the first thing really is to take a deep breath. And I think that in a way the very first question is, you know, do you, do you really still need this position? It’s the first question and you know, if that’s not clear, maybe the, you know, maybe the, the job as it was, you know, originally constituted doesn’t make sense anymore for the organization.

[00:05:06.92] spk_0:
So, you know, like, All right. So I’m gonna encapsulate that as don’t stress assess.

[00:05:12.34] spk_1:
There you go. I like that. Yeah, good for

[00:05:32.94] spk_0:
you. If I could think of something wrong with you gotta think of something to write with panic. I’d say don’t panic and do something else, but I couldn’t think of anything wrong with panic, but don’t stress assess maybe the job isn’t needed, but you had someone in the job. So isn’t that doesn’t that de facto mean by the Yeah, well forget by default, doesn’t that the fact don’t mean the job is needed? We had somebody in it.

[00:05:37.64] spk_1:
No, that doesn’t mean that

[00:05:39.24] spk_0:
needed. Yeah.

[00:07:04.94] spk_1:
Yeah. So, you know, I think, I think to answer that question also, it’s nice to just take a breath again and ask yourself, you know, is my vision clear for the organization for the next 12 months? Like where where do I really want to bring the organization in the next 12 months? Where’s the potential where opportunities and then yeah, if that’s clear, then you can really, Really look at how does this position contribute to bringing the organization to that point over the next 12 months, then you’re you’re, you know, you then you’re sort of stepping out of the kind of the panic cycle, right of someone leaving and getting much more strategic about, you know, time and money and skills, right? Which is this great resource in a sense that you have to be able to rehire. Um and and really looking at Yeah. What given these resources, how would, how could, how would I like to best deploy that to really help me leverage where I want to go over the next 12 months. I think that’s ultimately the question and that might be the same job, right? The person that’s leaving and maybe, maybe it’s not, maybe it’s slightly different, Maybe it’s a completely different job. You know, the other thing that can come up is also looking at the orc chart, right? And this is especially true. Wait,

[00:07:27.04] spk_0:
I’m going to stop before we go to the chart. Yeah, we’ll get to the orC chart. Okay, I promise. But so, so you’re suggesting, like, maybe there are things that this this job could encompass that the previous person wasn’t doing, or maybe some of these things are better done elsewhere, and maybe this has been in the back of your mind or

[00:08:56.14] spk_1:
all of those things, or maybe, you know, maybe it hasn’t been in the back of your mind, but, you know, sometimes when, you know, we we stay stuck in patterns with people, right? Like, okay, this is my job, leave me alone and let me do it. And they kind of do it reasonably well. But, you know, that’s what happens. You know, organizations are living are living organisms, really, and so their, you know, their environment is changing, they’re changing the dynamics within the organization, is changing the board is changing all of these things that there’s fluidity to them, especially coming out of the pandemic, right? There’s a tremendous amount of change that’s happened over the last couple of years. Um and so it could very well be that this position was not is not Really best focused and aligned with what your current needs are. You know, and like you said, two could be that this person, you know, maybe they’re doing things that could be even outsourced for less money so that, you know, low value kinds of repeating activities so that, you know, in the next incarnation, they could be focused on activities that are really bringing a lot more value to the organization. Those are, yeah, those are questions you can ask around that as well, you know, I just feel like every time there is someone leaves, it’s a great opportunity just to do a little refresh to see how does this position align with where we’re really headed as an organization.

[00:09:33.84] spk_0:
Alright, so don’t stress, assess, take a breath That that 10 mile long to do list, right? I mean, it can be uh maybe some of it can be delegated. I mean, if it’s, if it’s, if it’s a database person, you know, you’re not going to be, you’re not gonna be querying the database for the next mailing, you’re gonna, right, okay, so take a look at, you know, so you have to have a conversation with the person, understand what is coming, right?

[00:10:30.24] spk_1:
Yes, yes. That’s, you know, that’s certainly another piece of it, right? It’s kind of preparing that person to leave. So there’s the forward looking piece of like, okay, what do we want to do with this position moving forward and then there’s the backward looking piece which is equally important. So knowing what is coming up, what’s the price, you know, what does this person see as a priority? What, you know, what does their to do list look like? You know? And then also, I think naturally leads to the exit interview as well, um where the person has a chance to really honestly share, you know, their insights about the organization and you know what they see the strengths being, where they see the weaknesses. Um if there’s if there are other, you know, people leave organizations for all kinds of reasons, it’s helpful if they could really be honest with you or if you have an HR person about, you know, why, why are they leaving? It’s always it’s always very helpful to know that more clearly

[00:11:08.54] spk_0:
that I still have the orchestra in mind, we’re going back to the heart. But the the exit interview, I mean, that’s isn’t that hard for the ceo to to conduct because he or she may be the reason that the person is leaving or if they’re not the direct reason, you know, if the person is unhappy and they’re unhappy with the organization generally or with their job? I mean, it ultimately feeds up into the ceo you know, what level of honesty are you likely to get when it’s Yeah,

[00:11:28.44] spk_1:
yeah. I think it depends on the circumstance. Um, certainly that can be the case that, you know, especially if there’s tension with the ceo of the executive director, it could be that it might be better suited for someone else in the organization to do the exit interview. So that creates a little bit more safety, um, for the person leaving. That could be the case as

[00:11:40.84] spk_0:
well. Um, Alright, so the organ chart, you want us to look at the Yeah. As we’re not stressing, we’re assessing, Right. Right. What’s, what’s the role of the orchid chart here?

[00:13:18.24] spk_1:
Well, so that, yes, that goes back towards sort of the forward facing again, right, assessing? Um, mm hmm. It’s a similar question. Right. So is the ORC chart, you know, isn’t where we need it to be given, where we want to go in the future, Right. Or does is this an opportunity to tweak the ORC chart a little bit and to, to really think about, you know, if we were ideally organized, what might that look like? And again, I think if you if you’re facing more than one, the person leaving, then obviously there’s more flexibility and kind of really looking at the org chart, but I, I think that’s always worth a look, you know, that’s always worth a look in the assessment, You know, does it make sense if you’re going to be changing the job description, does it make sense that this person reporting up through the right, you know, the right supervisor, for example, through the right thing. Um Yeah, so I think that’s that’s always good to look at. And in the earlier example I gave of the client who lost half her team. Yeah. One thing we talked about it, all 10 of them were reporting to her, which just was too, too many people. So part of what we we did was create a middle layer, right? Where, you know, so she had no more than four people reporting to her and just gave her a little bit of a buffer because that was very

[00:13:19.66] spk_0:
10 direct reports. I’m not sure anybody. I’m not sure anybody should have that.

[00:13:23.86] spk_1:
No, it was too many. So, you know, that was that was a chance to look at her or charts. So it just, it depends, you know, on the circumstance, but it’s a it’s a good thing to have a look at. I think when someone leaves

[00:13:41.24] spk_0:
With, with with 50% of that person’s staff leaving, uh was your client the problem.

[00:15:07.44] spk_1:
Um you know? Yes and no. So one thing that um she took the time to do at that point was to really create their core operating principles. So she, you know, took some time to create five core operating principles and this was super helpful. It was really um gave the made it very clear upfront that this is who we are, and this is how we operate. And it really was very tied into value statements, right? Like this, this is the way we will treat our clients, these are, you know, these are our principles in a sense, in terms of how we work. Um, and because she had team members that were not aligned with those core operating principles, it was definitely part of the problem. And so there was huge tension there. Um, so working on that, you know, and we’re gonna kind of start leaking into the job description, we wanted to put up front in the job description really, and we have done work on this as well as a clear vision and mission for the organization. And then those core operating principles, so that whoever’s, you know, whoever applies that is the very, very first thing you read. Um, and there’s discussion about that in the interview, so that, you know, there’s real alignment when people are coming on board, they really understand that this organization stands for certain things and if you’re not comfortable with that, this isn’t going to be the right place for you,

[00:16:37.94] spk_0:
it’s time for a break. Turn to communications, they have a free webinar coming up crisis communications, you ought to have a plan or at least the outline of a plan and that’s what they’re gonna cover in this free webinar, they will take you step by step through a crisis communications plan or protocol if you like the like the more State department sounding crisis communications you want to be prepared. I don’t even want to go through the possibilities of you know that that a crisis could uh could look like I think we know enough about yeah we know enough about that. You want to be prepared. They’re free webinar is on March 24 naturally if you can’t attend live you get the recording so you sign up they’ll send you the link to the recording and where do you sign up at turn hyphen two dot c o slash webinars. Now back to get off the recruitment merry go round. You you started to talk about, you started to mention you just mentioned that the attributes of the job. How does that I mean they need to be aligned with where you see the organization going to definitely be aligned with your organization. Chart. What what else, what

[00:16:53.94] spk_1:
else? Yeah. Yeah. So you know most job descriptions that I read are elongated to do list. That’s what they would say. Well there’s

[00:17:13.14] spk_0:
the responsibilities and the and the qualifications basically introduction about the about what what the organization does that is the key responsibilities and of course the last one is always and other duties as assigned

[00:17:16.59] spk_1:
by.

[00:17:35.34] spk_0:
You could have just you could just put that you could just have the job, the key, the key responsibilities one bullet everything we tell you to do. You know, you do, you need to do it again, condensing condensing down. But um, and, and then there’s the, and then there’s the skills, skills required, skills optional skills, preferred skills required,

[00:17:41.04] spk_1:
Yeah, yeah. And experience. Right. Right. Right.

[00:17:45.27] spk_0:
All right. You don’t care for that.

[00:20:31.24] spk_1:
Well, I wouldn’t say that those things are not important, but they are, we give those things way more important. I think in the hiring process than is actually the case in terms of what will produce, you know, a highly productive, highly engaged person that has the skills you need and we’ll be there for a long time. Like putting all the emphasis on the to do list man and especially post covid that is not the way to go. In my experience. Um, you know, people are really tired of being treated like widgets. I think that’s a big part of what we’re seeing in the great resignation and the great, great resignation is certainly affecting the nonprofit sector as well. Um, and so what I would, I would I suggest is folks, I think you’re gonna have plenty of time to develop to do list. Right? That’s really not a problem. The, the, the, the, the thing that I encourage people to think about job descriptions is it’s a marketing tool. This is a way to attract the right people to your organization that are going to be committed to it that see it as more than a job, right? That see it as something that they they have a role in creating something that is bigger than the sum of its parts essentially bigger than themselves. Um, and this is, you know, I I think people, this is we’re really craving for this now as a culture and a society for deeper meaning in our work again, you know, this is what is really getting reflected in in in folks who are part of this great resignation. And so um, you know, like as I said, we we I like to see people start with mission. Mission vision corp takes some time to develop core principles and then you get into the meat of the particular job description. But I want to I like to see folks right? The job description from the perspective of helping the applicant understand how will this role play a part in helping the organization meet its vision. Like what’s how are they contributing to that? Right. How are they contributing to the bigger picture? A lot of stuff that’s never discussed even. You know, again, we just kind of like hire people like we buy toilet paper. I mean at least that’s what we’ve done in the past. Um, and you know, you just put yourself in a real competitive disadvantage doing that. Um,

[00:20:32.20] spk_0:
I’m not sure which is more scarce sometimes toilet paper or the people or labor. Yeah,

[00:20:38.34] spk_1:
it’s true. Yeah, that’s really true. They’re both really scarce, aren’t they?

[00:20:57.54] spk_0:
Yeah. I’m sure you would say that it’s right. You’re smart to hold out for the right candidate. Not just take somebody who you know is pretty close. You know they came early. I’ve got this job. I got to fill it. You want us to hold out for the right Absolutely. Mission and values. Core principles.

[00:22:26.34] spk_1:
Yeah. Yeah. I mean in an ideal world the Ceo or executive director is not talking to anybody except the final applicants that rise to that level. You know, honestly, even if you don’t have an HR function, I strongly encourage that you get a hiring buddy. You know hiring partner, someone in the organization that’s going to help you with the hiring process. And um, that can really help weed out all the folks who are not going to be a good fit, right? And and and attract the folks who are going to be a good fit. So um, one thing that’s really nice to do I like doing is having an application that folks fill out in addition to providing you with a resume where you’re asking them questions up front in the application. Um, Again, you want to put all that good juicy stuff up front around your vision mission. The core values. You can put that there in the application and then ask the questions. Um, you know, I would, I would like to see people ask questions around culture and mission honestly. And uh and and this helps to first to know that gives it really telegraphs quickly to the applicants that you’re serious about that. Um

[00:22:38.44] spk_0:
The other like what like what how would you how do you ask questions around culture? Are you committed? Are you committed to or we’re committed to something or you like Yes, check yes or no or or I’m I’m oversimplifying.

[00:24:35.94] spk_1:
Yeah. Yeah. So, you know like again it depends a little bit on the organization and its values. But let me give you some examples of questions that I’ve seen in applications. So one is, you know, what is your commitment to um professional growth as an individual? What’s your commitment to that? Um How do you see, you know how do you see your um yeah. You know your individual growth contributing to the wider organization? Um what is what attracted you to our organization? Why do you want to work for us? Um um what’s you know, how how important is collaboration to you? You know, you can ask questions if you want to have a strong collaborative team, you can ask questions around collaboration. Um how closely have you collaborated with others? Can you give me an example where you were working on a team project? And there was miscommunication around the direction that the project was going. What did you do? How did you handle it? Those kinds of things? So it it causes people to stop and actually have to think right about how they would handle something like that and what’s most important to them this process. I mean first of all, a good number of people will never fill out the application, right? Because they’re not really serious about the job or they’ll fill it out in a very cursory way right there, kind of half fill it out and they’ll give one or two quite, you know, kind of three sentence answers kinds of things or three word answers I should say. Um and so those, it’s just easy that way. It’s like, no, no, no, don’t know. And then folks who are sincerely engaging with the application, they’re serious, right? They’re serious about the job,

[00:25:05.24] spk_0:
right? So, so it serves a screening purpose, but also you’re even just starting to onboard the person you are, you’re showing them what’s important and you’re making sure that they’re aligned with with with, with that culture with. Yeah. All right. So it has a practical purpose as well as uh practical immediate purpose as well as a midterm purpose for for helping screen and on board and on board I should say that’s the that’s the midterm.

[00:25:10.20] spk_1:
It is, it’s the beginning of the on boarding

[00:25:12.07] spk_0:
socialize them to the organization. Yeah, I love that tony

[00:26:36.64] spk_1:
I thought of it that way, but that’s very true. Yeah, yeah. And then I like to see your hiring buddy is handling the applications right? Um if if at all possible. So you want to make sure that you’re on the same page with that person about the culture that you’re trying to create in the organization. And that’s really kind of a culture test. Um you know, based some, you know, basic skills are important, but you want to remember that skills and experience are actually the thing that we can get the fastest, like a person’s motivation and um kind of their, you know, Yeah, their motivations and their preferences. Those things don’t change very quickly, but skills and experience, we really, in a year’s time, you can gain a lot of skills and experience if you’re very focused right? In in in something. So, I mean, you can’t obviously become a brain surgeon in a year if you’re hiring a brain surgeon, but there’s a lot, I mean, given our information age, there’s an awful lot of experience and knowledge that people can gain really pretty quickly. Um of course it’s it’s great if you can get someone who has solid experience that you can benefit from. But I just, I feel like we really give that a little bit too much weight. Um okay,

[00:27:08.24] spk_0:
let’s talk a little about some diversity and equity in the, in the job description. Uh, you know, there’s there’s there’s a focus now on, you know, less traditional education, but, but life experience being enormously valuable and equivalent to formal education? How do we how do we convey that? And also, you know, how do we encourage communities of color, underrepresented folks, you know, to apply for what may look like an all white organization?

[00:30:54.24] spk_1:
Yeah, that’s a really, really good question. Really good question. Um I always like to see um an affirmative statement in that regard. Um you know, in in the job advertisement for sure. You can also put it on the application something to the extent that you you know, you your organization really values inclusion and that people from all backgrounds are very welcome to apply. And so this gives essentially um you know, this is a signal to folks from different backgrounds that they’re welcome there, you know, that they’re welcome to apply. So that’s I think one thing that can be very helpful. Um and I think, yeah, you know this this idea that life experience has real value as well is certainly true. Um It depends on the obviously to the position that you’re hiring for. But if you think carefully about the qualities, this is another piece actually. That’s really important. If you think about the qualities that are required when you’re doing the job? Like the the patterning that’s involved when you’re doing the job. For example, does the job require a lot of research? Um Does your job require a lot of follow through or does the job require you to sort of sort through bureaucracy quickly and find a solution to things, right? Which is a little different than follow through. It’s like kind of the other end, does it require that you be fast on your feet and be able to kind of speak to people that may be comfortable speaking to people that you don’t know. Um and and be asked questions that you’re not going to know ahead of time, those kinds of things or is it more of a position where you know, you’re um ensuring um that the organization doesn’t take too many risks that it you know, that it doesn’t fix what’s not broken, you know, like accounting for example, you know, might be more in that realm, you know, these are these are ways of behaving in jobs that are actually um we are wired to to act in different ways just by virtue of who we are and everybody is wired a little bit differently in terms of how they do their job when they’re striving. And I’m sort of giving you some examples of of different kinds of patterning. So um it can be very helpful to also put that in the job description and there are some assessments that also will help that can really help you be able to measure things like that, but just to think carefully through that right? Like and that also will attract, you know, for example, if the job requires a lot of follow through if it’s really a process or repeating process that you’re asking someone to manage. You know, you want to put that kind of language into your advertising and into the, you know, into the job description so that you attract people that have that quality. Um And of course that has nothing to do with education or experience necessarily. It’s more how people are wired to work. If that makes sense. As we become more aware of that. We also tend to get a wider diversity of folks applying because it has nothing to do with, you know, um with any kind of physically born attributes like gender or race or ethnicity. Does that make sense?

[00:31:27.54] spk_0:
Yeah. Um Well, you know, it also raises the question of um salary ranges for for equity. There’s there’s there’s a lot of concerned that not putting a salary in uh salary range um discourages folks or disadvantage is folks who might end up being offered a lower salary because because of their background, you know, because of their their skin color or their background. Yeah, putting a salary range in you like that as well.

[00:33:14.74] spk_1:
I do like to see that. Yeah, I definitely like to see that. I think that that does create um that does create more equity. It’s not, you know, it’s not to say that you’re going to pay everybody the same because you’re not um And pay, Yeah. And pay, you know, pay needs to be very much accorded to value, right? The value that’s being created in the position. Um So I think it’s totally fair game. You know, to pay fundraisers potentially more than you might pay somebody else. Um, you know, that’s, I think totally reasonable, but where the, where the equity thing comes into play. And I have seen this where organizations have not posted salary ranges and they will, they will get an applicant in this honestly, particularly well. I think it happens with race and gender certainly happens with gender. You know, they’ll get somebody. And I remember an executive director saying to me, man, I think she’s, you know, she’s given us writing examples and she’s going to be the communications manager and I can get her for $15,000 less than the guy who left. And he jumped on that. And there was no salary range posted, you know, and now that, you know, especially the nonprofit sector, it takes a long time Right to make up $15,000 cap like that. She’ll have to jump organizations to do it. Um, and if they’re, if they’re bringing the value right, then it’s worth the investment in that person. And it’s worth, it’s worth it really, is it is worth it to be equitable because that means she won’t have to jump right to actually meet the value that she’s creating.

[00:33:29.64] spk_0:
She probably knows that people know if they’re being lowballed too. I think, I think people have a sense of that. And you know, it’s just sometimes,

[00:33:55.14] spk_1:
and sometimes not, you know, especially young people, you know, and I don’t know sometimes, and sometimes I think especially if you’ve been trapped in in low salary bands which you know, I think my people of color and women have been for a long time. You don’t necessarily, you know, it’s just tricky. It’s just really tricky.

[00:33:57.24] spk_0:
You think people don’t generally know then that there

[00:34:14.94] spk_1:
I don’t think that they yeah, that they’re being undervalued. No. And it’s sort of the sense of like I’ve been undervalued for so long that you don’t and on some level you don’t you don’t necessarily, you know, it feels normal I guess.

[00:34:21.84] spk_0:
You know that we have what you started right? The normalizing of of of pay disparity.

[00:34:24.18] spk_1:
Yeah. Exactly. Yeah. I mean I think it has been normalized

[00:34:34.04] spk_0:
maybe you know, maybe I was projecting my own. I mean I I have a good sense of what I’d be worth, not that I want employment. You know, we’ve talked about that you made that clear. I’m not

[00:34:41.74] spk_1:
right. Yeah. Yeah. I know. But I imagine you do have a good sense of what you’re worth, but I’ve done in the past

[00:34:46.73] spk_0:
But I’m also a white guy who’s 60 years old. So you know, I know what my value is to clients as well as to potential employee employers, but only the former is

[00:34:59.31] spk_1:
feasible.

[00:35:24.64] spk_0:
Alright let’s let’s go to some on boarding besides you know we uh we said that the job description is sort of an entree to on boarding as you’re as you’re exposing, socializing, inculcating people too important in the organization and where it’s headed. But what, what’s more more formal on boarding do you like to see in? Yeah six months is on boarding? six months. Is it six

[00:36:01.93] spk_1:
weeks? Oh man, it’s so nice if it could be six months, you know, if that’s unusual I would say. Um there was a, there was a company in the Research Triangle Park. It was a startup pharma company that has now been brought up by some huge thing. But they were so intentional in their on boarding that they literally, they didn’t hire anybody and give them a job. They completely hired based on cultural aspects that we’ve been talking about and then they spent six months in kind of the university of the, of the company just, you know, just like immersing them in the culture and the values of the organization. And then at the end of six months they evaluated where they should go in terms of a job

[00:36:23.93] spk_0:
that’s, that sounds extraordinary, valuable. Extraordinarily valuable but very not practical

[00:36:26.18] spk_1:
for non small non profit. No, but they created huge value,

[00:36:31.23] spk_0:
huge value.

[00:38:47.92] spk_1:
Absolutely. Yeah. And it was reflected in their market value as well and what they mean just the quality of what the, the work that they were doing. So that’s obviously like way gold standards, we’re not gonna be able to do that and most probably any nonprofit. But um, so it gives you a sense though of really how important it is and that it certainly should be more than just throwing the employee manual down on the desk if you have one, that’s not enough. Right. That is, that is really not enough. First is, do you have an employee manual? Many nonprofits don’t. So that’s kind of a whole nother topic, but it’s, it’s very nice to have your processes, your procedures, you know, your policies written down in some shape or form so that, you know, you’re starting to some assurances around equity and treating people fairly right. That is, that is important. And that is something. So let’s say that you do have that, that’s something to spend some time with the person with. Not just ask them to read it and sign it, but to actually walk through it and talk to them about what does that mean on a day to day basis? What do these things mean for us? The other thing I really love, um, for there to be and you can plan this over several weeks. It doesn’t have to be like all in the first day, but taking the time to really make the introductions for a new employee. Like it’s great if you know what? There are one or two board members who are willing to serve on kind of the on boarding committee, so to speak. You know, maybe this is part of your governance committee, something that they do where they get to meet members of the board and understand that there is a board, there is a governance board and you know, have some personal, a little bit of personal interaction with a couple of board members can be very inspirational right from, you know, then they can talk about what drew them to the organization, why they volunteer their um, meeting volunteers is another one. If your organization has volunteers certainly needing the staff right? Taking the time for that person to spend a few minutes with with um, each staff member is at all feasible. Is it is another really great way for people to start to get comfortable, right? Because then you, you have a name with the email and that kind of thing.

[00:40:44.51] spk_0:
It’s time for Tony’s take two, it’s time to register for 22 N. T. C. You heard AMY sample ward talk about the conference last week on the show. I’m not sure, I’m not sure that the biggest feature is 180 Workshops that you’ll get the video links to, you know, that you can, that you can, if you can consume that much. I think she said the record was 50 some last year that that somebody watched. I’m not sure that’s, I’m not sure that’s the biggest feature that’s big, you know, 180 different topics to choose from. All smart speakers. You know, that’s why this is the only conference that I affiliate with On nonprofit radio I’ll be capturing 25 or 30 different interviews from the conference speakers. But you know, it’s more the it’s the vibe. It’s the the inclusivity, the planning that they do that make, it’s not just their planning because you could do planning and it could still suck but it’s a planning that makes it fun. It’s a it’s a lively place. I’m looking forward to next year’s which will be back in person. But even virtual they put a lot of thought they’re very intentional about the feel the vibe of non profit technology conference. So I recommend it March 23 – 25. You register at 10:10.org if you want to see what people are talking about. Of course there’s the hashtag 22 N. T. C. I recommend it. I hope you’ll be there. That is Tony’s take two. We’ve got boo koo but loads more time

[00:40:48.45] spk_1:
for get

[00:41:11.11] spk_0:
off the recruitment merry, go round with terry Beckman and probably better done one on one or maybe two on one and this is the staff. Okay, everybody introduce yourself to the new employee. Okay, new employee, tell us about yourself. Okay everybody sign off now you know, go back it’s all done in an hour. You know, you don’t get to know, you don’t get to know folks that way, especially in a in a virtual workspace.

[00:41:16.41] spk_1:
Especially in a virtual workspace. Right?

[00:41:18.72] spk_0:
But even so you know, you want one on one. You want one on one or maybe two on one.

[00:41:23.35] spk_1:
Yeah, we’re starting to build relationships, right? Yeah.

[00:41:27.78] spk_0:
You live what, what, what do you have family? What? You know what movies? You know, what do you love music? You know, what do you do when you’re not with us? Yeah.

[00:41:38.61] spk_1:
All of that. Yeah. But what about the idea of real exchange?

[00:41:42.07] spk_0:
I’m sorry, what

[00:41:42.97] spk_1:
I said there can be a real exchange.

[00:41:54.11] spk_0:
Yeah, for sure. Right? Spend an hour getting to know somebody. Yeah. Um what about the idea of like an onboarding buddy? Maybe not so much a mentor, but somebody that, so I have one person I can ask. How do we do that? Well how do I get access to the shared documents? You know, I feel stupid. But you know, I can’t get the wifi to work on my company laptop or you know, whatever.

[00:42:06.50] spk_1:
Right? Yeah. Somebody that can point you point the new person in the right direction.

[00:42:10.62] spk_0:
Yes,

[00:42:37.80] spk_1:
I was, that was the next thing I was gonna say is to have like an an on boarding buddy who’s who’s willing to do that. And that can be a really nice function that can rotate right around the organization and anybody at any level can do that. Right? So it’s a, it’s a really nice way also of just kind of leveling the field in a way that everybody can have a role in in bringing on new people, which is really, you know, very nice and, and helps, I think in, in just continuing to create that, the stronger bonds across your team,

[00:42:46.20] spk_0:
anything else we should be talking about onboarding before we move to keeping people.

[00:44:31.69] spk_1:
Um, I would say that that may be the most important thing is to have, you know, think through the on boarding process, I think we’ve given folks some really good ideas, um, but to think through it and write it down so that it becomes an actual process in your process, you know, um and then it’ll then it’s much more likely to actually get done, so right down the steps, the timing on it, how long the onboarding process will last, Maybe it’s a couple of weeks, you know, and then the cadence of the different things like every couple of days or whatever. There are different meetings that this person is exposed to. Um the last piece probably tony that I would say and, and this bleeds into the next topic is um, with their supervisor to set some really clear goals for their 1st 90 days, so that, you know, there’s no misunderstanding the employee knows where to focus and um there’s no miscommunication that the supervisor, well you may be disappointed, but there’s a much higher chance of success if you’re both on the same page around what you, you know, what, what do you expect from this person in their 1st 90 days and then at 90 days, talk about it, right? So, You know, and it’s, it’s really nice actually to even have little check ins right? You say even 30 days around those goals, every you know, so that if the person is having trouble or they’re not quite focused, right? Or they have questions around those goals, they have a chance to ask you and that can just provide, you know, a really smooth um kind of, you’re really kind of greasing the skids for that person’s success coming

[00:44:44.19] spk_0:
in. It’s also scheduled devoted time with the, with the new supervisor, which should be at least monthly, I would say. Maybe maybe every other week.

[00:45:16.79] spk_1:
Yeah, yeah, you know, absolutely, it depends. I think a little on your structure and hopefully if you’re a manager, you have a schedule of one on ones not, you know, I shouldn’t assume that because I’m always surprised that people are not meeting one on one with people that report to them, but I am, this is, I’m assuming a little bit that you have a schedule for doing that right? Maybe it’s every other week. Um yeah, I like that cadence myself. Um, but this, this would be um kind of extra meetings or maybe a little bit longer of a meeting monthly to really focus in on those goals.

[00:45:41.09] spk_0:
Um Yeah, very good, excellent advice. Um seeing the onboarding and retaining on boarding. Okay. We started to bleed into uh keeping, yeah, keeping your good folks.

[00:47:02.18] spk_1:
Yeah, yeah, that’s a great, that’s a great topic. I think, you know, keeping good people is all about your relationship with them, you know, um, and their alignment with your vision of where you want to take the organization. So, you know, if you, if you’re clear about the vision and you know, even if you’re not the executive director and you’re the supervisor, you know, you still need to have a vision for your team, right? Even if somebody else is setting the bigger vision, you want to have a vision for your team. Um, and you know, depending on what it is, maybe it’s, you know, we’re gonna, you know, we’re gonna have, you know, we’re, we have, we have great customer client satisfaction, Right? And we respond to clients, we want to consistently respond to clients within 24 hours or you know, whatever it is. You know, if you, you have kind of a vision and standards for your team, that’s really important to develop in your own mind and then to be able to share that clearly right with your team. Um, and then it’s, it’s all about developing and supporting the people that are working for you to meet those bigger goals. Um, and I think that those are, that is why one on one meetings are important so that you really understand what it is. They need to be successful in meeting the goals. Um, and and being able to get them the resources they need to do that work

[00:47:19.18] spk_0:
resources including professional development budget, right?

[00:47:22.71] spk_1:
You

[00:47:23.41] spk_0:
want to sponsor? You want to be supporting your folks for classes conferences. I don’t know, certifications.

[00:48:10.47] spk_1:
So they keep learning. Yeah. And, and understanding to what are their goals? What are their professional development goals? You know, maybe would they do they aspire to become a manager one day or an executive director one day, um, and, and encouraging that? Right? So that we’re not, you know, then we’re then we’re actually getting off the merry go round, right, when we were starting to develop actually, a pipeline of folks within the organization that want to grow up in the organization. That, you know, want to have bigger roles and um, creating a pathway for them to be able to do that, you know, is that’s really the ultimate,

[00:48:45.27] spk_0:
it’s a, it’s investment in the, in the person. It shows that there’s promise, uh, there’s a future for the person in the organization, make, you know, these things all make it less likely that they’ll leave. I mean, they may still leave, but if they, if they, if they feel supported, they see a future in the organization for them for their own growth, both in responsibility and salary. You know, they’re, they’re less likely to leave will be explicit, you know, you want to, you want to lay that out. Not when they, when they say, you know, then they give the two weeks notice you you know right at the secret plan but

[00:48:53.62] spk_1:
you don’t know the secret.

[00:49:05.97] spk_0:
Yeah there’s a growth development plan. You’re gonna miss out on all this. Yeah right. That’s not the time. Um At what point maybe maybe I’m you know you’re stuck with a lackluster host. I’m sorry maybe this is going back to on boarding. But

[00:49:09.97] spk_1:
that’s the point

[00:49:10.94] spk_0:
at what point should you or should should there be should there be a formal point at which we say yes, this relationship is working? No, this relationship is not working. Yeah. That should that should there be a formal like I think it’s a probationary period or something like that.

[00:51:12.36] spk_1:
Yeah, that’s a good question. That is a really good question. And I have seen Organisations have formal like a 90 day, You know that’s it is a little bit implied in that, right? So you’re setting the expectations for this is what we expect in 90 days. Yeah. Yeah. And you can be even more explicit and you can say, you know this is this is a trial in a sense. We’re gonna, for both of us we’re gonna we’re gonna see how this goes in 90 days and then we’ll evaluate, I mean you’re kind of doing that right? Anyway um you know, so there’s a couple of questions that kind of come to my mind is from that like so what if they’re not meeting, You know what if they’re not meeting their goals in 90 days and I think, you know, if if you’ve been meeting with them monthly and you’ve been talking about it and you’re giving them the support they need, but you’re sort of sensing like, mm mm mm mm they’re not able to do this like they’re not fully engaged or they’re distracted for some reason. You know, it’s whatever is going on. Um, you know, you’re, what’s really good is you’re having the opportunity to regularly have open honest conversations about it. And then when you get to the 90 days, if there’s really some clear gaps you know, I think that’s an opportunity for, um, you know, a more honest conversation that maybe, you know, maybe this isn’t the right fit. Um, and, and they may, They probably will also sense that, right. They may sense that also at 90 days, maybe this isn’t really the right fit for me. Um,

[00:51:16.76] spk_0:
plead where they plead though, I can do better. Give me another 90 days. I I swear I can do better

[00:51:22.14] spk_1:
without

[00:51:37.66] spk_0:
Any, without any concrete reason why they didn’t, like, you know, if there was illness, you know, there was something in the family, it was a crisis, you know, putting that aside, there was no real reason why they didn’t they didn’t measure up in the 90 days, they’re pleading for another 90, right? Well, I need the job. I can do it

[00:53:41.55] spk_1:
Right? I think another 90 is probably too long. You know, if you were really in that situation because that then puts you at six months with somebody who may not work out. Um of course it depends on the situation and you’ll want at that point, you know, you’ll want to be talking to other professionals about that situation, right? So if you have an HR person in your team, you want to be talking to them. Um if you don’t have an HR person, you want to be talking to the executive director um the best um executive directors honestly, or the best organizations have very solid relationships with employment attorneys so that, you know what the laws are in your state doesn’t mean that you have to do anything in particular necessarily. But if you do move towards potentially terminating somebody, you wanna, you know, you want to know what, what the rules of the road around that are right before you enter into those waters. That is very important. Um for especially for um this is also, you know, a lesson that is a very painful one for people to learn. You know, if you’re if you’re hiring at a senior level, right? So if you’re aboard hiring an executive director or if you have like a, you know, a chief operating officer or Chief HR marketing marketing person, yeah, Director of Development, anybody at that level. You know, when they come on, you’re gonna want to have um, agreements around um, you know, non um, that they’re not going to speak badly about the organization when they leave and that the, and that they’re not going to take sensitive information out of the organization, essentially. So that should be part of the agreement that they signed when they’re hired. Um,

[00:53:47.22] spk_0:
because

[00:53:48.75] spk_1:
when they leave and they’re unhappy, that inevitably happen. Well, not inevitably, but that can often happen that they’re kind of trashing the organization. They’re going to donors saying bad things like you want all of that to be an agreement up front that they are not allowed to do that. And it’s a binding legal agreement that you can have a lawyer read a letter if they start doing stuff

[00:54:10.74] spk_0:
like that. Especially I haven’t thought about that. But especially talking to donors, right? Maybe talking to board

[00:54:19.54] spk_1:
members. Yes. Yes.

[00:54:24.64] spk_0:
I guess volunteers could, you know, volunteers could be just as serious. Yeah, Bad mouthing.

[00:55:47.54] spk_1:
Bad mouth generally no bad mouthing. Like, and it’s mutual. So the organization doesn’t bad mouth the employee that’s leaving and the employee doesn’t bad mouth the organization, it goes both ways. Um, so that’s, yeah, that’s important to standardize, especially when you’re hiring at a higher level, you know, for, for other levels. It may be not less necessary. I mean, you can just, you have to sort of evaluate that right across the organizational structure. Um, but you still obviously, you want to, you know, be aware of what the laws are in your state and um guidance from an attorney around how to handle terminations if it comes to that. But I think, you know, if, and again it really so depends on the situation, but if you get to 90 days and you feel like this isn’t really a good fit, you know? Um I would, you know, and somebody is wanting more time and you know, so you have to use your judgment around that too, right? Do I want to give them another month? I wouldn’t go more than 30 days, though right before you seriously evaluate again and you would want to be very clear about what you’d want to see change right in that period of time. And if it doesn’t, if it doesn’t change, then, you know, then it’s probably time to um to let them go. Um But you know,

[00:55:49.84] spk_0:
well then we’re back where we started with uh

[00:55:52.94] spk_1:
yeah, we

[00:55:53.67] spk_0:
are back where we started. Don’t don’t don’t stress assess.

[00:56:30.43] spk_1:
Yes. Yeah. And hopefully, hopefully you’ve gone through a process where, you know, you developed a pretty strong pool of applicants, so maybe some of them are around um still, but if not, then you go through the process again. Um I, you know, I like the the adage hire slow fire fast. Um I just I think that that’s wise, you know, to take your time to get the right people and if it gets to a point where it’s not the right person, then you make that decision quickly.

[00:56:58.63] spk_0:
You also have to put ego aside that you know, maybe you that that it appears you made a bad hire if the person goes after three months or four months, you know, that that reflects that poorly on on the ceo, on the hiring buddy, if there was, you know, whoever was involved in the process of board members involved, that we all made a bad choice, well, okay, maybe we did, but but maybe we didn’t, you know, remember and in the interviews and the application of the person looked like the right person. So we have to put ego aside I guess. Yeah,

[00:57:59.63] spk_1:
very much so, you know, and I think any time that someone either voluntarily or involuntarily leaves the organization, you know, it’s never like one person’s fault, so to speak, you know, because there’s just too many interactions and too many. It’s just complicated, right? There’s way too much that goes into that mix. But I think it’s also really helpful when something, you know, like that happens, especially if it’s somewhat unexpected is to evaluate, you know, and especially if it was like a 90 day point evaluate. Well, let’s look at our process, you know, what’s missing, what went well, what did we miss, what would we do different, you know, what would we want to do differently and and do that as a team. Um, and I can feel, you know, I think as a leader it can feel scary to do that because you sort of, you know it feels like you’re being somewhat vulnerable to talk

[00:58:02.35] spk_0:
about what

[00:58:03.47] spk_1:
didn’t work.

[00:58:16.32] spk_0:
It’s introspective thought, you know, what what did we do wrong? What could we do better? What maybe some of my you know, maybe my contributions weren’t, maybe the goals were not Uh maybe the 90 day goals were not fair or although clear, I would hope that you’re clear that you would hope that you would figure that out in the 90 days and assess, you know? Yeah. Yeah, introspection is is a big challenge. It’s hard.

[00:58:31.44] spk_1:
Yeah. But it’s so good.

[00:58:33.67] spk_0:
It is vulnerable, it makes you

[00:59:07.02] spk_1:
Vulners, you’re right. It does make you vulnerable. It doesn’t take long. That’s the other thing. I mean you can really do a good evaluation in 30 or 45 minutes if that’s what you’re focused on with your team. And the insights from it are just invaluable. You know, just invaluable and this, you know, you want to create an environment where this is not about blaming people. It’s totally not about that, it’s really about looking at the process and what could we have done better. Not tell you, I mean that’s what you get out of that is worth. You know, tens of thousands of dollars of some consultant telling you it really is.

[00:59:33.32] spk_0:
Okay, okay, so leave us with some closing thoughts uh terry. What about the process, overall importance of, of assessment, etcetera. You know, leave us, we just fired somebody, you know, so leave us leave us in an uplift. We just fired somebody. So leave us in an uplifting spot.

[01:00:59.81] spk_1:
Okay. Yeah, So you just fired somebody that’s, oh man, it’s always you and I you and I know it’s a tough, tough place to be in. Um but I think um you know, if you’ve gotten to the point where you’ve had to to take that kind of action, then one door closes and another always opens, always always opens and what you’re looking for. Like with actually every single thing that we talked about today, you’re really looking at how can you unleash the potential of your organization, right? How can you unleash the potential of your vision, That’s what you’re doing, that’s what all of this is about, right? It’s it’s taking methodical intentional steps to unleash that potential and sometimes letting somebody go, it actually unleashes their potential to because they may honestly be in the wrong position, right? Like if it’s not working for you for the organization, it probably isn’t working for them either if they’re honest about it. Um So it’s all good. You know, I think the key is to be is to not panic to not react to really be intentional and to be thinking about some of these questions that you know, we’ve come up with Tony and you know, how how can you make the organization the best that it can be and really just get a, you know, a team that is working together like a fine oiled machine.

[01:01:19.51] spk_0:
Terry Beckman outstanding. Thank you. The company high goal H I G O L. Remember high impact growth oriented leaders, high gold dot C. O. And terry is at Terry Beckman. That’s Terri with an I and one are, thank you very much. Terry.

[01:01:20.80] spk_1:
Terrific. Thank you tony It’s such a pleasure to be with you today.

[01:02:19.81] spk_0:
Thank you. Thanks for sharing your good ideas. Thank you very much. Next week. I’m working diligently on that. If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. Responsive by turning to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C o. Our creative producer is Claire Meyerhoff shows social media is by Susan Chavez. Marc Silverman is our web guy and this music is by scott stein, thank you for that affirmation scotty be with me next week for nonprofit radio Big nonprofit ideas for the The other 95 go out and be great.

Nonprofit Radio for February 28, 2022: Founder Syndrome

Heidi Johnson: Founder Syndrome

It can severely hold back a nonprofit’s work when the organization becomes the founder. What are the symptoms and treatments? Heidi Johnson is a founder, took over leadership from a founder, and has been studying founders and their orgs for many years. She hosts the blog and podcast, Charity Matters.

 

 

Listen to the podcast

Get Nonprofit Radio insider alerts!

 

Apple Podcast button

 

 

 

I love our sponsor!

Turn Two Communications: PR and content for nonprofits. Your story is our mission.

 

We’re the #1 Podcast for Nonprofits, With 13,000+ Weekly Listeners

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
View Full Transcript

Transcript for 580_tony_martignetti_nonprofit_radio_20220228.mp3

Processed on: 2022-02-16T15:39:53.680Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2022…02…580_tony_martignetti_nonprofit_radio_20220228.mp3.538324882.json
Path to text: transcripts/2022/02/580_tony_martignetti_nonprofit_radio_20220228.txt

[00:00:10.24] spk_0:
Hello and welcome to

[00:01:43.04] spk_1:
tony-martignetti non profit radio Big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me. I’d be hit with parallel alia if I had to speak the words you missed this week’s show founder syndrome, it can severely hold back a nonprofits work when the organization becomes the founder, what are the symptoms? What are the treatments? Heidi johnson is a founder, took over leadership from a founder and has been studying founders and their organs for many years. tony steak too. Spring is in the air. We’re sponsored by turn to communications. Pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. It’s a pleasure to welcome for her debut on nonprofit radio Heidi johnson, she’s a co founder of Spiritual care guild, providing 24 7 chaplain support to Children’s hospital Los Angeles where she serves on the board of trustees. She’s the creator and founder of Charity Matters, a weekly blog and podcast that for over a decade has told the stories of nonprofit founders and their entrepreneurial journeys. It’s at charity hyphen Matters dot com and at charity matters Heidi johnson, Welcome to nonprofit radio

[00:01:48.34] spk_2:
Thank you, Tony. Thank you for having me. It’s a pleasure to be here.

[00:01:59.34] spk_1:
I’m glad. Thank you. My pleasure as well. So you’ve been a founder. You took over from a founder. I presume that in the organization that you founded, you didn’t leave things as bad as you found them when you took over from the founder?

[00:02:07.84] spk_2:
Well,

[00:02:09.33] spk_1:
well,

[00:02:10.24] spk_2:
I’ve gone through it all. I’ve been through it all. Let’s just put it that way. I’ve walked the walk, have walked the walk and I’m happy to share it. Let’s start

[00:02:26.34] spk_1:
the part of the journey with taking over from the founder. Uh, because that’s what we want to avoid folks having to deal with. You know, what, what did it look like? What did you have to go through? Tell us that, you know, it

[00:03:32.54] spk_2:
is, um, I refer to myself as the, the, the second life, the step mom. Um, everybody loves their mom and the step mom, you know, the person who comes in second is usually not as popular and um, and the founder is a beloved person. The founder is is so many great things and I have to say that I do think founders are some of the best humans on this planet. I mean they are, they are the charisma for the organization. They are the why they have the spark, they have the fire, they do beautiful things. The entrepreneurs like I, I have just the utmost respect for every founder I’ve ever talked to. I, I love these people. However, however, I think most founders don’t have a transition plan, a succession plan and I found myself in the predicament of having walked away from the nonprofit that I co founded with a group of people and inheriting one that was 32 years old at the time and had been founded by, um, a nun. So she was super beloved, Oh

[00:03:44.11] spk_1:
yeah,

[00:03:45.12] spk_2:
Oh yeah,

[00:03:46.64] spk_1:
nobody ever wants to cross, nobody wants to cross a nun. No, you can’t, they’re gonna get their knuckles

[00:03:51.33] spk_2:
slapped with the rules, you’re going to hell,

[00:03:52.98] spk_1:
right? I mean never crossing, it’s worse than crossing a priest.

[00:05:42.04] spk_2:
Exactly. So, so I, I come in and this organization has been a youth leadership organization where these, you know, 17,000 alumni have spent their summers with this woman who was like their mother and she is beloved by all and she was ill and not well and just said to the board, I’m gonna just close the organization and the board said, oh, no, no, no, no, you don’t just shut a nonprofit because you’re leaving. Um, that’s not how that works. And so it was, it was not a smooth exit strategy because there was no succession plan. Um, there was a lot of her feelings from obviously what I would call her kids are alumni who loved her and felt like she was sick and being shoved up by the board. It was, it was a big mess and I knew none of this when I was hired, right? I knew none of them. You didn’t know the history even, I knew that she was ill and was leaving. That’s what I was told. So of course I uncovered this pretty early on into my, yeah. And um, and it, it seriously, I, I’ve never been a second wife, I think, you know, knock on wood, but I felt that, um, that disconnect from our core base. Um, the board was supportive of me, but yet the board was still made up of people that were kind of on her team and wanted to talk about what we always do it this way. This is the way we do it because this is the way we do it, not because it’s the right way because this is what we do. And, and so just the battle started from the beginning. You know, it was just, that was just, that was like, you know, the first month

[00:05:57.34] spk_1:
was their staff to or was it just the executive?

[00:06:05.54] spk_2:
Yes. So they’re very small staff couple staff, a lot of volunteers. Um, some volunteers said just point blank, I won’t even speak to you. Like I don’t want to know you. I don’t want to work with you because that harsh.

[00:06:15.24] spk_1:
I don’t want, I don’t want, no, I don’t want

[00:06:35.74] spk_2:
to know you at all. And that was kind of my, um, and mind you, I had been interviewing nonprofit founders um, already for probably four years, three or four years at this point. So I’ve been interviewing nonprofit founders for charity matters. And um, and loving nonprofit founders and find myself in this situation. So it was so interesting having Ben a founder, having interviewed founders and now I am the second wife and I’m trying to navigate through this muddled transition. Um,

[00:07:00.44] spk_1:
very interesting. I thought I assumed that it was joining this organization that kicked off your interest in in talking to founders and your research. And yeah, you had already been doing it. And then unknowingly you find yourself as the, as the step wife the

[00:08:15.34] spk_2:
second, the second after starting a non profit as a volunteer with a group of friends I just became fascinated with. Who are these people that do this work? This work is incredibly Hard and and why would you do this work? I really, it was just fascinated with that. I knew that I had like a backstory and a catalyst and a moment that triggered me to want to do this work. But I was like, who are these other 1.6 million people and what’s their story? And by the way, why isn’t the world talking about them? And at that time, CNN Heroes wasn’t on People magazine Heroes amongst us. There was, there was nothing 10 years ago, there was really nothing about these people that truly are my heroes. So I just started my own personal quest. Um, as I walked away from spiritual care after running it for five years, I was like, who are these people? I need to find my, my people, my tribe. And I went in search of them and started charity matters, um, to start talking to founders. And so that so midway through my journey with charity matters, you know, this other nonprofit came to me and said, will you, will you take over what

[00:08:20.47] spk_1:
was the work of that nonprofit that you took over? Was it wasn’t the camp?

[00:08:33.54] spk_2:
So it’s yeah, so it’s called Task We are a youth leadership organization, a catholic youth leadership organization. And it used to just be a summer program to teach leadership um, in catholic schools. And um, we were serving 300 kids when I took over. Um, and now we’re serving 3000 and you know, we have a staff of were small, were small nonprofit organization. Again, task Ta CSC, it’s horrible acronym. Okay,

[00:08:54.14] spk_1:
all right. So were there people who, it doesn’t matter board members, volunteers may be among the small employee staff. Were there folks that recognized that the previous leader had been holding the organization back or was there just so much love for her that there was no, everybody was blind.

[00:09:54.94] spk_2:
There was, there was mixed, there was a mixed bag, I think our biggest donor, um, who had supported the organization for a long time and was also on the board, uh, realized that the organization to be more and, and he’s an incredible leader and visionary and he, he was really the one and because he had the deep pockets too, said we need to hire someone and, and our foundation will, will support this role and he kind of lead that, um, that task pun intended. um, that task to find a new executive director. And uh, and there was people that were very non supportive of that. But since she couldn’t run it, who was going to do it? And, and, and I think people don’t think about, they just think that these founders are gonna go on forever and it doesn’t work that way. It just doesn’t work that way.

[00:11:29.34] spk_1:
It’s time for a break. Turn to communications. Have you thought about thought leadership, would you like yourself or your nonprofit to be a thought leader around your work in your community? It takes time to achieve that kind of credibility, but turn to can get you there, get you to the point where your opinion is sought after, where people come to you for advice, where you’re the leader for your cause and in your community around your cause, turn to communications, your story is their mission turn hyphen two dot c o now back to founder syndrome. And and, and so the organization, right? So the organization was not sophisticated and here’s the biggest donor or one of the biggest donors saying, you know, my foundation will pay for it. You need to do this. So, you know, they’d be more apt to follow his lead than maybe a more sophisticated organization, but a more sophisticated organization would have had a succession plan and would have recognized years earlier that the organization was being held back, etcetera. So maybe, you know, in some respects, it helped the organization. Well, that he stepped forward and that they, well, it’s hard to say that helped them by not being more sophisticated because they could have been a lot further along than they were when you, when you joined. If

[00:11:43.24] spk_2:
you’re right. And I think just because you’re a small organization also doesn’t always mean you’re now, it’s fair to say that you’re probably not as sophisticated and you are correct in this situation. We were not that sophisticated.

[00:11:54.94] spk_1:
The try to be as light as possible. You

[00:11:57.46] spk_2:
know, the fact that the

[00:12:00.97] spk_1:
was thinking like stultifying of, you know, your fact that the founder had on the organization. That’s what I mean. I don’t mean very savvy. There are very savvy to person organizations

[00:12:17.54] spk_2:
100% well. And I think that what happens and we see this not just in nonprofits, we see this in small businesses is when the entrepreneur, which nonprofit founders at their core entrepreneurs, um, that they, they, they in the business become one, the brand becomes one and there is a blurred line. And I mean, you could use something, you know, as simple as Martha Stewart or Oprah magazine. I mean, obviously they are the brand, right? But in nonprofits, it happens. It’s the same thing happens. And where do you separate the person, the founder and the mission and it’s critical, I think for people to be aware of that in their own organizations.

[00:12:59.64] spk_1:
Yeah. So let’s talk a little more about, let’s flush out some of the symptoms sure of, you know, you’ve, you’ve mentioned, you know, the organization becomes the person, the person becomes the organization. But what does that, you know, a little more detail, what, what does that look like?

[00:14:53.44] spk_2:
Well, there’s, I think there’s a lot, a lot of things that can happen. I think, um, when 11 aboard starts, um, becoming just so dependent on the founder and so worried that the founder is everything that could be, you know, a little sign right there. I think when an organization becomes flat, I think when you don’t see a lot of growth, a lot of new work members coming, a lot of new, different people coming from different areas joining your, cause it’s kind of the same old, maybe cronies club. Um, or things get a little stagnant. There could be a sign there that we haven’t seen like new new people coming in. Oftentimes also, I think people rely on the founder as, because they bring the passion and they bring kind of the purpose and the, why people think of the founder as their, their best fundraiser. And, and it’s lots of cases they are. Um, and there the community builder, but it doesn’t mean that they’re the only person that can do that. And I think, um, it’s easy for people to kind of put all that on the founders shoulders because the founders innately exude that passion for their organization. And so I think that, that, that becomes a problem. Um, and I think that, that basically what happens is that people just start all of a sudden thinking that the founder and the organization is one and the same and they lose sight of the mission and the mission is whatever you’re setting out to do isn’t that person, you’re there as a community to serve that purpose, to serve people. And if it all becomes about that person, decisions are being made based mainly by that person, every decision has to go through that person. These are red flag warnings. Yeah,

[00:15:06.84] spk_1:
everything right. Everything has to go through them all the marketing, any language ng messaging, right, Right. Major decisions like the board is just rolling over all the time. You know, you’re not seeing ever robust discussions,

[00:15:34.64] spk_2:
right? I mean there and boards should always have, um, not healthy conflict, healthy conversation, healthy dialogue. You know, you always want that board member that kind of pushes back that kind of pushes back and says, Hey, what about this or why is this? I mean, we kind of love and hate that board member, but we need that board member, but it’s, it’s so important that you don’t become placated by just making sure everybody’s happy that that, that doesn’t make for a healthy organization necessarily.

[00:16:07.14] spk_1:
So we ought to have a succession plan. All right. So let’s let’s, let’s talk a little bit about the value of a succession plan and then, you know, what, what to do if you don’t have one. Uh, and you’re, you know, and you feel like you’re in this stultifying era with your organization and a founder, you know, how, what, what can you do? But let’s, let’s talk about the value of a succession plan. You know, what some motivation for for spending the time and money to, to create one.

[00:16:54.54] spk_2:
Absolutely. Well, I mean, every healthy organization should have a succession plan. And um, I kind of like my marriage to an entrepreneur and he says to me and his, his words are wise. He said everything you enter, but a marriage should have an exit strategy, Everything, but a marriage should have an exit strategy. So every time he starts a business or goes into business, he knows when he’s going to leave, before he starts, he knows when he’s going to leave and, and he is a consummate entrepreneur. And, and I think that that’s really sage advice now for many of these founders, it’s a little too late for that. They’re too far down the path there listening to this saying, oh my gosh, wow, I should have, I should have thought about that, but we may have boarded, but

[00:17:02.34] spk_1:
we have board members listeners to who may say, you know, we, we ought to have a succession plan because you could get ill

[00:17:52.84] spk_2:
can happen. Yeah, yeah. Anything can happen, right. Anything can happen. So every healthy organization should have a succession plan. And it minimum. I think that if people are starting to, even in the organization bring someone up underneath them, someone that they can, you know, train from within that they could promote that is even there in case of emergency that you have at least a net a person that’s a slight net underneath you in your org chart. It’s critical. It’s critical that you have that at minimum in addition to a formal succession plan, obviously. But I think that people get short sighted and founders especially get so busy wearing all the hats and doing all their things. But the last thing you’re thinking about is their own succession plan. That’s like looking at your own mortality, right? And and that’s and that’s why so many of them don’t have them because they don’t want to face the fact that there’s going to be a moment that they’re going to have to separate themselves from something that they don’t know how to separate from.

[00:18:41.94] spk_1:
Alright, what if someone is a board member or maybe even a a senior part of a staff and that, you know, there isn’t a succession plan. I mean, ideally there should be succession plans, not only for the Ceo, but for all the sea level now, you know, now we’re envisioning a bigger organization, but let’s just start with a, you know, a small, small organization, we’re talking about a succession plan for the ceo. They’re a founder. We’re a board member or a staff member. How do we raise this with? We have to start with the founder. Do we start there? Do we, do we have a coup and go to a board member,

[00:19:40.54] spk_2:
which is really not the way to? Well, I think it really, I think it really depends. I think, I think it’s always nice for, I think it’s there’s a combo between the coup and the conversation with the founder and it depends on the dynamics of your board, an organization. I think if you have a board member that has a close relationship with the founder, it’s really great to kind of tap them on the shoulder and say, hey, we talked to so and so, you know, Freddy founder about their their retirement or their plans for the future. Have they ever expressed to you how long they want to be here and start kind of getting those little seeds planted? I think that would be a really smart, delicate, healthy way to navigate and begin that conversation. Meanwhile, I think it’s important that board members on the side are saying we need our responsibility, Our responsibility as a board member is, is for the success of this organization. We have taken, you know, in lots of cases signed a legal document saying that we are going to support this organization and, and well,

[00:19:59.04] spk_1:
and even if they, even if they haven’t signed a document under under state law, they’re fiduciaries to the organization duties of loyalty.

[00:20:01.24] spk_2:
Absolutely

[00:20:02.38] spk_1:
loyalty obedience, which sounds bad, but it’s not

[00:20:06.35] spk_2:
Bad, but 100% there and all of our jobs,

[00:20:10.49] spk_1:
the loyalty of the organization, not to the person,

[00:20:29.14] spk_2:
it is all about the organization, is all about the organization and getting your board to row in the same direction and realize that it is all about the organization going in the same way in the same path is critical. So that might mean a a cool conversation and whatever you want to call it, a healthy dialogue with, with board members about talking about if they see these symptoms, even if they don’t see them, they should have that plan ready to go. They should have that plan at all times ready. And what does that look like? And, and and how do we do that?

[00:21:20.94] spk_1:
All right. And, and with the, with the understanding that this applies really to all organizations, whether whether you’re you’re still have the you have the founder and the ceo or not, a succession plan is worth the time that it takes. Um, it can be empowering to the folks who now know that they’re part of a leadership succession plan. So you’re more likely to retain your good talent because they know that that there is a plan for them to advance in the organization. So that’s empowering and reassuring to to people in your organization. Um, and it’s just, you know, part of the duty of care and loyalty to the organization. The organization’s future.

[00:21:34.64] spk_2:
And, and, and the irony of the whole thing is that as a founder, you know, because there is ego that is tied with it and I speak as a founder as well. I know that there’s a little piece of ego. You do want your legacy to go on. You think about your nonprofit as your child and you want that to go on and on without you. So part of you is saying, this has to go on and this is what I’m leaving behind. This is my good work on this planet that I have left behind and I have, I have started something beautiful that helps people. And then the other part of you is like, wait a minute who’s taking my child? Who am I giving my child to? That’s my child. And and so there’s, it’s, it’s complex, right? It just is complex. There’s, there’s two sides of this and you want the best for your child, but you don’t want to let your child go.

[00:25:35.94] spk_1:
It’s time for Tony’s take two. Ah Spring. The days are getting longer. In just a couple of weeks, Sunday, March 13. The days are going to get even longer. We turn the clocks forward A week from that on March 20 is the first day of spring. It’s looking like after three years, we’re going to be emerging to something pretty normal. That’s the way it looks today. The last day of february when I’m releasing this, That’s the way it looks so on the most basic and practical level. Or maybe even base level. Think about your summer. There’s gonna be a lot of, a lot of people getting out this summer that have not been able to for three years. Make your plans, get yourself sink, tup, get your reservations. It may already. It’s kind of late, I think. But you certainly got to do it now, if you haven’t already for your for your summer plans, A lot of people are gonna be out spring for me. It means more time outside. Of course, more time on the beach. I found a poem. I’m gonna try this. May I favor you with this code? It’s Emily Dickinson a light exists in spring. A light exists in spring, not present on the year at any other period when marches scarcely here, a color stands abroad on solitary fields that science cannot overtake. But human nature feels it waits upon the lawn. It shows the furthest tree upon the furthest slope. You know, it almost speaks to you then as Horizons Step or Nunes report away without the formula of sound, it passes and we stay a quality of loss affecting our content as trade had suddenly encroached upon a sacrament. I hope that’s OK. Emily Dickinson a light exists in spring. Ah spring, rejoice go out enjoy. It’s nearly here. That is Tony’s take two. We’ve got boo koo but loads more time for founder syndrome with Heidi johnson from the loftiness of Emily Dickinson to the baseness of cheap alliteration, boo koo. But loads. My goodness. So let’s shift a little. Now now we’re were in your situation at at task. You know, how do you start to win over some folks? I don’t know. Do you leverage your couple of allies or your one ally or you know, what’s what’s your advice for starting the movement beyond the sweet nun? I can’t imagine. I can’t imagine about.

[00:27:07.04] spk_2:
She’s lovely. She’s wonderful. She’s wonderful. She there’s nothing, there’s nothing bad about our founder except that she left, right? And she abandoned her Children, right? And she got sick. She there’s no she’s a wonderful woman. Um but the but how you start that transition when you come in as a second wife. Um and and mom is left and you have, you know, kids that are missing mom and don’t really know who you are. Uh for me it was the board, the board was was made up of um a group of alumni that um that in a way really. I’m the mother of three sons. Um and there were some of these board um members gentlemen who who are fantastic. But as a group, they were like a pack of of kids. They had they were alumni. They’d been to camp together. They were a little gang and they behaved like a little gang and as a mother of sons. Um, my first board meeting was a call before zoom and I listened to them beating up on this one person and I was, I was just a board member of each board member beating up verbally on one. They all picked on one board member. And I couldn’t believe what I was listening to and I remember

[00:27:11.85] spk_1:
was that board member

[00:27:57.54] spk_2:
present on the call? Yeah, everyone was still the call. And I listened to the victim was on the call, I was on the call and I um got off that call and I called each board member and said, you know and I also sit on a number of boards myself. So I do know how bored when you should be run not to mention that we teach that at task and we teach kids how to run a meeting. And um and I called each board member and I said, I don’t know what that was but that behavior is completely unacceptable. And I am not going to be part of any organization that treats its members like this. So if you don’t call that that person that you picked on in that meeting right now and apologize, I won’t be back. This is just unacceptable. And I called, oh I called for men and I told them all the same thing and they all called this person and um, and I was like, oh my gosh, I can’t even believe I had to do this. I felt like I was holding my Children right? And then, and then

[00:28:10.55] spk_1:
you have to apologize to, you

[00:30:02.14] spk_2:
have to apologize, but, but you know, you know, privately shamed publicly praised, right? So I then called um a priest who was a friend of mine who had been their principle of all of their high schools and I served on his board and I called him and I said, you know, so Father Bill, I need a little bit of help. I said, payback is a bit much. And uh, and I’ve, you know, coach here at your board for five years and I need you on my mind right now because I need to open a can of pass on this board and I need someone who’s, who’s gonna scare them and you’re the only guy I can think of that’s gonna really scare them. And so he joined the board, Principal, 50 year old boys, but principal right, put them right back in their place. And yeah, right back in their place. And then his first call, which was my second board meeting, he said, oh, Heidi, you have your work cut out for you. I said, why do you think you’re here? And so little by little, it was also try turning over the board and there was no board. Um, they had, there was no, no timeline on board commitments. We board members have been there for 12 years. Like what? So I had to create term limits bylaws had to be updated. Term limits had to be created turning over the board and getting, so the first thing I would tell a new E. D. Or who’s taking over from a founder is create a board that supports you. And at least if nothing else bringing a couple champions on your in your corner, you can’t, you can’t start that battle alone. You’ll never, you’ll never make it. Yeah,

[00:30:03.83] spk_1:
I have to ask, how do you get board members to vote for their own term limits?

[00:30:09.24] spk_2:
Well, we had the violence

[00:30:11.26] spk_1:
brand new. This is a brand new concept to them. What someday we have to leave the board.

[00:30:16.45] spk_2:
You’re, you’re, you’re

[00:30:18.57] spk_1:
as radical as, as

[00:30:27.34] spk_2:
everybody said. Yeah. Let me tell you a troublemaker. As we thought you were, there was some very unhappy people. There were some very unhappy people, but the people that had sat on other boards and that had a lot of board experience. Um, you know, I woke up and said, this is the right thing for the organization. Father Bill.

[00:30:42.36] spk_1:
Alright. Allies. You gotta, you have to have some allies.

[00:31:05.04] spk_2:
You have to have allies. You absolutely have to and anyone who does a nonprofit work. It’s all about your team and a community, right? And that’s what we do is we build community and build connection. And if you can’t do that and build that then you’re not supposed to be in this line of work. Right, That’s okay. So that’s I think that’s I think that’s number one, that would be my first.

[00:31:12.54] spk_1:
Alright. And how long did that process take in uh in sort of evolving these folks off the board. I mean did they have to remain for their term

[00:32:55.74] spk_2:
limits? So they took a little minute, it took a little minute I would say we are board was our board was functioning in a and and I do I do like healthy conflict but it was functioning within a year. Um it was not a well oiled machine. I also said to my board um early on I set really clear goals. You know, there’s there’s a lot of great books on turning organizations over and every, most of them will say it takes about five years to you know, turn an organization around two to flip an organization to get it running. And so I kind of said to the board, don’t Rome was not built in a day and I need you to know this is going to take time and you know I inherited a database with 17,000 handwritten three by five recipe cards. That was my database really, you can’t make this up index cards and beautiful non penmanship gorgeous. But yeah, her penmanship was exquisite. Beautiful, 34,000 still have them in the storage unit. Uh huh. So, so Rome was not built in a day and I inherited a heart without a skeleton without structure, a huge beating heart with people passionate for this work. Um with zero structure. And so I just said, you know, it’s going to take, it’s going to take five years and like roll up your sleeves and this is going to be, This is gonna be hard, it’s gonna be bumpy, but we’re gonna do this and um, and you know, we’re now eight years, I’m eight years in and we’re celebrating our 40th anniversary, um, this year. And, and we have just had a border treat last weekend, phenomenal, the most amazing group of people, fantastic. And, and all of our board members who sit on a lot of other boards are like, this is the best run meetings, the best run board. Like it’s just, you know, makes me feel really excited when I look back and I have these conversations with you remember where we were and, and, and where we are. So there is hope for anyone listening.

[00:33:46.24] spk_1:
So you want to die, I guess some, some advice to would be, you know, keep that, keep that goal in sight as you’re, as you’re going through these five transitional years. Absolutely. You know, I mean, you know, it’s easy for us to talk about, but you know, you lived it day after day through the board transition. There were probably employee there, there had to be an employee changes. Yeah. You know, that’s a that’s a tough haul for five years. You have to get, you gotta keep your goal in mind. And

[00:34:53.74] spk_2:
and I think setting that timeline for for me and the board, it was it me, it kept me in the race to write, because I said, I’m going to do this in five years and take five years to get this, you know, completely just, you know, running at full speed. And it’s exactly what it was exactly about, right. I mean, certainly things got better and better and better, but um, but I didn’t I think it would be easy to also quit as a new e. D. You know, if I hadn’t said that goal for myself as well, because I said to them, if this is what it’s gonna take. And I knew like, you know, and at five years I got to say, I thought, should I just put a ribbon on, it should put a big bow. But but I’ve just, you know, I I’ve loved it, but I’ve been very, very cognizant, very cognizant. And I almost, um, I don’t want to say I’m aloof um, with my with the kids, but I’m very clear that their job is to love this organization. And and it is not to love me, they it is about loving each other and this work that we do teaching leadership. Um it is not about me, it is not about me, it’s all about the organization.

[00:35:35.84] spk_1:
Alright. Um, the founders, I guess we’re taking a little step back. You know, you talked about founders having a spark, you know, or passion, just make it explicit how spark and passion aren’t sufficient, they’re necessary, but not sufficient for launching a successful company. I mean, a successful business. It’s a nonprofit corporation, but it runs like a business. It’s

[00:36:49.83] spk_2:
a business, it’s a business, why is passion? It’s a business with a horrible business models. We all know, right. A business model that relies on the kindness of others is a hard business model. It’s not the easiest business model, but it works for, You know, 1.6 million of us, we make it work every day, we get up and we do this work. So, um, so it works. I think that, um, what’s fascinating about the hundreds of nonprofit founders I’ve interviewed with charity matters in the past 10 years, is that not one of them, not one of them woke up as a child or said, I’m going to be a nonprofit founder. Not one of them intended for this work to happen. Every single one of them had a moment and something happened. They were on a very different course, every single one of them and something happened. Something dramatic, a catalyst. A really big moment happened to them or someone they loved that forever changed the trajectory of their life and, and in such a big way that they had to stop their career or whatever they were doing and knew they had to do this. And I think that that’s so um admirable and, and so, and that’s where that passion comes from because something happened to

[00:36:55.03] spk_1:
these people would give up their jobs,

[00:38:07.22] spk_2:
give up their job, give up their life, their income, everything. I mean these people are extraordinary. And when you think about it like that, just think about everyone right now as their job, they’re working, they’re paying their bills, they’re feeding their Children and something happens to someone you love something horrible or to you. And and you say, I got to walk away from everything because I need to dedicate my life to this. I mean that’s, that’s pretty remarkable when you think about it. And so to me that’s what makes these people so special and, and and their spark and passion comes from that because almost all of them um are determined if they just help one person who doesn’t have to go through what they went through. If one person doesn’t get breast cancer. If one person isn’t raped, If one person isn’t hungry, if one person isn’t homeless, they all start out with a very pure intention, they just want to make sure that they’re helping one person and before they know it, they have an organization and they’re driving and there’s a lot that goes into being an entrepreneur that a lot of them weren’t prepared for. It didn’t have the skill set and they didn’t and, and they have passion and as you say, that isn’t always enough.

[00:38:18.02] spk_1:
So there’s a big spiking activity, maybe the first six months or year, right? You get family involved, you get friends involved

[00:38:21.36] spk_2:
and

[00:38:26.42] spk_1:
you know, now where do we go? You know, I’ve exhausted my friends and my family, you know, how do I grow this business? And

[00:39:07.42] spk_2:
exactly, and there’s that and there’s usually, if it’s something that happened to someone in their family, their community, the community usually knows about whatever this moment was in the community wants to help, right? Which is the best thing about our country. And as americans, we, we are innate helpers and we always want to help our neighbor. So everyone’s rattling around in those early days because they’re like, I’ll do whatever I can to help. But as that, as that memory lingers, as that moment is behind people, as the passion lingers in the reality of, oh my God, I’ve quit my job and I started this business and I don’t even know what to do. So it’s in, it becomes, It becomes a lot more challenging for these small nonprofit founders. 100%.

[00:39:13.02] spk_1:
And that’s what you hear from the hundreds of people you’ve interviewed

[00:39:16.44] spk_2:
that all of them

[00:39:17.21] spk_1:
are, they are a lot of them in sort of stagnating organizations leading, leading stagnating organizations?

[00:40:19.81] spk_2:
Well, I think I always ask the question I ask every single person I talked to was, you know, what is your biggest challenge? And, and I would say, you know, 85 90% of them would say fundraising, right? Which I know, you know from this is what you talk about every day with, with your guests. Um, but but they don’t have the, they don’t have the skills. They they’re just, they don’t come in with any of this, right? And so it’s, it’s the learning curve is steep. And then there’s just so many control pieces because they’re trying to do everything as all entrepreneurs do try to do everything. They’re wearing too many hats. Um, you know, you think about it there, there’s, they have so many things stacked against them. And the fact that um, that they persevere is, is remarkable because they’re the toughest group. They are not giving up, they’re not gonna give up. They are, they are going to push on, they are going to push on.

[00:40:23.91] spk_1:
Let’s talk some about the service as a leader, a leader in service to the organization.

[00:42:41.50] spk_2:
Well, I think for me, you know, uh, running a leadership organization, which is, which is what I do. We teach. We teach our kids and I think it’s important for all nonprofits to think about this as leaders and every human to think about this as a leader, we teach our kids for things um, that are important in order for you to lead. one. If you’re gonna lead, you have to have a plan and a goal. We talked about that earlier, like mine was that five year goal, you have to have a plan and a goal. You have to be able to communicate that plan on that goal. You know, what’s your mission? What’s your message? How do you communicate to donors to people to friends and neighbors to get them involved? You have to be a mentor. You have to be a lifelong mentor. And I think in nonprofit, bringing your volunteers along, bringing potentially someone in a succession plan that you’re mentoring and underneath you, being a lifelong mentor is critical in leadership because real leaders grow more leaders. Real leaders definitely grow more leaders. So mentoring is a huge part of leadership and a huge part of success for your non profit as well. And then the most important thing we teach our kids and I think that it’s a reminder for all of us is you cannot lead unless you serve and why did we get into this work in the first place? We got into this work in the first place to serve to help people, Something happened. And we wanted to help them, you know, in my case of spiritual care, we had one chaplain for 300,000 Children at Children’s Hospital, Los Angeles and we wanted to provide more chaplains and we were there to serve to make that happen. And that was our mission to provide chaplains of all faiths to this hospital and, and every single day, that’s what we did. And I get up every day knowing that I’m serving thousands of kids that have potential to be the next generation of leaders and and that’s something that I carry on my back every day. I don’t go to bed thinking I didn’t make enough pencils, I go to bed thinking I have thousands of kids and I have a lot of kids that have been, you know, locked up with mask and homeschooled and you know, alienated and disconnected and suffering for mental health and they need to be connected and they need to be connected and learn to lead these kids are going to lead our future. And I go to bed at night thinking about the kids that that need to be able to have this experience. So when we’re running a nonprofit, we need to think about those that were serving every single day because that’s why we do this work, it’s not about us as the founder, it’s not about us and our ego and our brand and our name, it is about the people that we serve. That is why we do this.

[00:43:17.70] spk_1:
Howdy johnson, she’s the creator and founder of Charity Matters, the weekly blog and podcast, which is that talking about founders and their entrepreneurial journeys. It’s at charity hyphen Matters dot com and at charity underscore matters Heidi. Thank you very much. What a pleasure. Thanks for sharing. Thank

[00:43:20.77] spk_2:
you. tony

[00:43:21.47] spk_1:
especially for sharing your own story. Thank you.

[00:43:24.24] spk_2:
You are so welcome

[00:43:48.00] spk_1:
next week. Get off the recruitment merry go round. If you missed any part of this week’s show, I Beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o Our creative producer is Claire

[00:44:05.00] spk_0:
Meyerhoff shows social media is by Susan Chavez. Marc Silverman is our web guy and this music is by scott Stein. Thank you for that. Affirmation scotty, you’re with me next week for nonprofit radio big nonprofit ideas for the The other 95

[00:44:07.47] spk_1:
go out and be great.

Nonprofit Radio for February 21, 2022: Pay Attention To #22NTC

Amy Sample Ward: Pay Attention To #22NTC

It’s the 2022 Nonprofit Technology Conference and it’s for everyone who uses technology to work for social change. That’s you. It’s a big, virtual gathering of smart, fun people. And me. Our Amy Sample Ward, CEO of NTEN, shares what’s in store.

 

 

Listen to the podcast

Get Nonprofit Radio insider alerts!

 

 

 

Apple Podcast button

 

 

 

I love our sponsor!

Turn Two Communications: PR and content for nonprofits. Your story is our mission.

 

We’re the #1 Podcast for Nonprofits, With 13,000+ Weekly Listeners

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
View Full Transcript

Transcript for 579_tony_martignetti_nonprofit_radio_20220221.mp3

Processed on: 2022-02-15T02:58:39.315Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2022…02…579_tony_martignetti_nonprofit_radio_20220221.mp3.551900117.json
Path to text: transcripts/2022/02/579_tony_martignetti_nonprofit_radio_20220221.txt

[00:00:10.04] spk_0:
Hello and welcome to

[00:00:27.34] spk_1:
tony-martignetti non profit radio Big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me. I’d be hit with para keratosis if you rose up and persisted with the idea

[00:00:32.52] spk_2:
that you missed this week’s show.

[00:01:33.34] spk_1:
Pay attention to 22 n. t. c. It’s the 2022 nonprofit technology conference and it’s for everyone who uses technology to work for social change. That’s you. It’s a big virtual gathering of smart fun people and me finally our AMY sample Ward shares what’s in store Antonis take two remembering Michael Davidson and robert Sharpe Jr we’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C. O. It’s always a pleasure to welcome back AMY sample Ward the ceo of N 10 and our technology and social media contributor. Their most recent co authored book is social change anytime everywhere about online multi channel engagement, but that’s about to change. They’re at AMY sample ward dot org and at AMY R. S Ward. Welcome back AMY, so good to talk to you.

[00:01:39.74] spk_3:
Yeah, he and I don’t know if I’m spoiling anything, but I think I might get to share that title of of social media contributor with another guest soon. Hopefully. Right maybe. No,

[00:01:52.94] spk_1:
no, I know that

[00:01:53.68] spk_3:
you want to start over and we’ll edit that

[00:02:35.44] spk_1:
out. It doesn’t work out so well that’s alright. That’s okay. Um, she’s starting her degree and just can’t do long term commitments. Um, you know, I don’t think it’s, it’s, it’s not so bad listeners. We’re talking about Charles King Matthews, who was the outstanding contributor a few weeks ago about um Social Media in Social Media Prospects in 2022. And I hope that she could be a regular contributor, but she’s beginning her degree as you heard us. She and I talked about at Howard University, starting your PhD and it’s too much.

[00:02:36.33] spk_3:
So that’s

[00:02:37.23] spk_1:
fair. Amy remains our technology and, and social media

[00:02:57.24] spk_3:
content. Okay, well, I’ll continue to to bring in other folks and I am happy to share a title with with anyone, but as you alluded to in the intro, after many years of the same intro, you finally get to say a new book title when, when I do come on the show. So I’m excited. I’m excited for that.

[00:03:06.20] spk_1:
Too much. Too much laurel resting previous book, you know, and we’ve only, you know, this is, this is what it’s going to be your third, I believe. Right? Yeah. I

[00:03:16.03] spk_3:
Think there were only a couple of years in between the first and the second. So this, you know, too much laurel resting as to say, I waited too long for book # three.

[00:03:36.64] spk_1:
It’s it’s it’s a little embarrassing. It gets a little embarrassing. It’s like Gene Takagi being the a b a nonprofit lawyer of the year, you know, in 2014, you know, jean, what have you done

[00:03:38.41] spk_3:
lately, Jean has done so much lately. Not

[00:03:43.81] spk_1:
Since 2014 as far as I know it hasn’t even been that early. I’m I’m giving you a hard time. So um yes we will get a chance to talk about your book. It’s about equity, equity and and technology.

[00:03:56.64] spk_3:
Yeah. The text that comes next,

[00:03:59.24] spk_1:
the tech that comes next. That’s the book. That’s the title. Right. Right. And has implications way beyond the nonprofit community.

[00:04:05.84] spk_3:
Right. Yeah. The book talks about policymakers. Um anyone who’s funding technology and social impact work people that want to do that work people in communities that aren’t in any of those roles that want the world to be different. Um And really how all of those groups can work together.

[00:04:26.14] spk_1:
Fantastic. Well we’re gonna have you and the co author on. Yeah. Absolutely. Yeah. And uh it’s good Universal appeal residuals for life. You can

[00:04:33.36] spk_3:
yes. Yeah. Sign you know, sign it over to a Hollywood movie everywhere you go.

[00:04:39.45] spk_1:
Yes. Yes. You and Nicholas Sparks. Absolutely.

[00:04:45.94] spk_3:
Stephen King. I’m

[00:05:25.94] spk_1:
thinking of Nicholas Sparks because he lives only about 45 minutes or an hour away from where I live in a town called new Bern north Carolina Burn is B. E. R. N. Um so he’s well known in over there. But anyway, yes you’ll join the ranks of movie. That’ll be what a cool movie. That would be all right. We got to talk about 22 N. T. C. This is uh this is this is a long one that, I mean this has been a long span. I’ve been, I’ve been going to NtC’s for since 2014. I know, I know with a skip in 2017. I think you uninvited me in 2017 invite you. Yeah. I think I must have done something in 2016 that embarrassed until 20

[00:05:34.95] spk_3:
17. We were in D. C. Maybe you just didn’t want to come to D. C.

[00:05:40.34] spk_1:
No, I think it was you didn’t invite me.

[00:05:42.54] spk_3:
I’ve never invited you. You always come. I don’t know. I

[00:05:45.57] spk_1:
just show up. You show up like gum on your shoe, right? You always just shows up. Alright. Anyway, I

[00:05:52.29] spk_3:
well know travel this year. It’s virtual again. So you can just find a link and there you are. You know, big. It’s virtual.

[00:06:01.64] spk_1:
Yes. Um let’s remind folks what the dates are first. Let’s start with the basics.

[00:06:11.54] spk_3:
March 23 through 25th. It’s a Wednesday Thursday Friday. And it’s because it’s virtual. So here in pacific time it’s like eight a.m. To about 2 30 in the afternoon. Um So depending on what time zone you might be in. Might, you know, you might be starting around lunchtime instead of breakfast. But

[00:06:31.14] spk_1:
okay. And let’s uh you will be more eloquent about this than I am. As I said in my intro. This is for everybody who uses technology for social change. So let’s allay the fears that it’s the nonprofit technology conference and it’s only for technologists.

[00:08:24.34] spk_3:
Yeah. I mean, I guess I would start by saying it’s 2022 who is not a technologist, right? We’re recording this podcast through the Internet and then people are going to be listening to it through the internet, Right? Um, nonprofit staff, regardless of what job title you have or or what department you’re in or even what your organization’s mission is, you have probably relied on technology the last two years to continue doing your work. Right. And I think that folks take on this idea that, you know, we’re just over here using technology and that means that we’re not technologists, but we’re making decisions about which tools to use. We’re budgeting for what tools to use and the decisions we’re making aren’t just a decision about technology there a decision that’s going to determine who and how our community members maybe participate with us. Right. Like these are questions that have big implications for our mission and our impact. And the entire community is folks of every job title you can imagine because you know, lots of organizations make up ridiculous job titles. Um, you know, every department, every mission area people from all around the world. It’s also not just north America. So I think getting getting rid of this idea that like only certain people get to be technologists. Like we can, we can leave that in the before time, right? And now really say, yeah, I need to make technology decisions and I want to make them intentionally and I want to make them good. Um and and the Ntc is a place for those conversations.

[00:08:35.14] spk_1:
Yes, there are. There are lots and lots of seminars, workshops that are that are for non well the way AMy is describing them

[00:08:38.47] spk_2:
there for their there for technologists included. I was gonna say for non technologists,

[00:08:57.44] spk_3:
but people like technical conversations, we’re not saying how do you know what’s the literal code to make this module work? But they might be saying, hey, what do I do to set up a report in my crm to automatically, you know, come to my team every friday afternoon, right? Like it is still maybe more technical than we would have thought about a decade ago, but we’re not necessarily coding everything. Even if we’re really trying to make technology work for us.

[00:09:17.14] spk_1:
What are the biggest Selling points uh that you want folks to know about? Is it is it the is it the keynote speakers? Is it the 100 50 plus sessions? What what what do you want to tell folks about?

[00:10:34.34] spk_3:
Yes, all those things. Um we have really incredible keynotes. Um Alice wong the creator of disability visibility. Um and she just announced her new book coming out this fall, which we didn’t know about. That’s not why we booked her, but then I was very excited to know. She has another book coming out. Um Angelica ross, many folks may know her from pose, but she created trans tax social and um see jones who I I cannot wait. Um a lot of community members are like, so you’d better bring his really cute dog because if anybody follows him on social, he’s always posting photos with his little cute dog. Um so we’ll see who makes an appearance in the keynote zoom video or whatever. Um but this year because because it is virtual, so we don’t have to worry about physically how many rooms the convention center holds. We just kind of threw out the old uh, rubric for how many sessions we can run and we have over 100 and 80 sessions in three days this year, which is bananas now that we’re trying to figure out how to host that many sessions concurrently, you know,

[00:10:40.38] spk_1:
technologically

[00:13:06.84] spk_3:
Right? We only have 16 staff, so we need, we need other people hosting the rooms. Um but it’s so awesome because that’s just that many more community members sharing experience and expertise that they have. And um you know, if you’re registered for the conference, of course, it’s amazing to participate live and and engage with people, but just like last year we’ll keep all the recordings up. So if you’re registered, you can go back and watch them and there were folks last year, you know, that went and rewatched sessions that they had missed live and there were folks like Up there, you know, had had watched 80 sessions for example. So if you really want to get all the, you know, squeeze the lemon like all the way to the last drop you really can. Um, so that’s an awesome resource. And what else? I think the other piece that’s fun that we really care the most about obviously is the sessions and the learning. But if you’ve ever been to an in person, ntc, we care so much about the community feel and the opportunities to meet other people because even though we know every single person in a nonprofit is using technology and and has a place in the antenna community, we know that, that isn’t really what it’s like in an organization, right? That like you might be the only one in your organization who really cares and wants to think about technology in this way and it can feel isolating regardless of what team you’re on. If you’re the only one who wants to have these conversations, it can feel really hard. Um, and so we want that same feeling of like, oh my gosh, I found my people, you know, even though it’s a virtual conference, so we have lots of non educational session things. Um, during the day, we every morning has, has like a coffee talk session. So people are having great conversations. You don’t have to be one of those people, you can just drink your coffee or eat your lunch and and listen and kind of warm up for the day. But we have community conversations all throughout the day and community members, attendees submit those topics. Um, you know, and there’s ones that are like knitters of NtC all the way over to people who want to talk about product management, you know, so it’s really whatever great way to find and meet new folks. And this year we’re also gonna have some that stretch into the evening so that you can kind of relax and have, you know, do do an evening meet up for, for an hour. Yeah,

[00:13:42.54] spk_1:
it’s time for a break. Turn to communications. Do you want yourself or your non profit to be a thought leader around your work. A thought leader. It takes time to learn that credibility, but turn to, can get you there, get you to where your opinion is sought after, to where people come to you for advice to where you’re a leader for your cause.

[00:13:49.14] spk_2:
Thought leadership.

[00:14:02.04] spk_1:
Turn to communications. Your story is their mission turn hyphen two dot c o. It’s time for Tony’s take two, Michael, Davidson and robert Sharpe

[00:14:16.74] spk_2:
JR both died recently. I played a tribute show for Michael because he had been a guest very recently, just in october So that was, that was fitting Michael, you know, such a a smart, humble gentleman,

[00:14:22.74] spk_1:
so knowledgeable about

[00:16:54.54] spk_2:
boards, board efficiency, board functioning, board fundraising, the ceo board dynamic, the staff, board dynamic he had decades of experience in, in all those areas and he was very willing to share that expertise that he had gained over over all those years. Uh, had been on nonprofit radio several times. I had done webinars with him, just always willing to share and, and a real gentleman. So Michael Davidson, robert Sharpe Jr, I just learned A few days ago that he died about 10 days ago. Um, very learned in planned giving. He had the rare gift of working in the weeds but also looking at the big picture, you know, he could be diving deep into a client data set to solve a problem or develop a strategy in the morning and then in the afternoon, do a training on legal strategies and, and forward looking planned giving opportunities based on, you know, current tax law. Ah again, you know that gift of, I guess working in the trees but also seeing the forest and the future of the forest. I hope I didn’t take that metaphor too far. Ah, I’ll always remember co teaching with him some seminars in new york city many years ago and I’ve been grateful to just have his friendship, his advice, you know, through the years. I’ll remember our, our dinners together in new york city that co teaching. Um, and him just being a, a learned gentlemen in gift planning, Michael Davidson and robert Sharpe Jr both, both recently died and always will be remembered.

[00:17:02.24] spk_1:
That is Tony’s take two We’ve got but loads more time for pay attention to 22 NTC with Amy Sample Ward only. But loads

[00:17:18.34] spk_2:
this week. Not boo koo, but loads this week is a short show packed with value but

[00:17:24.04] spk_1:
shorter than usual. What about equity and inclusion? You’re, you’re always, that’s always, it’s a core value of N 10. What are you

[00:17:30.40] spk_2:
doing around the Ntc for that?

[00:18:56.24] spk_3:
Yeah, I mean, the biggest thing to name really is it feels great that we’ve talked about that so centrally in our work for so many years now that we’re really at the place this year where when we were looking at the sessions that came in the session proposals, I think we had 500 some for 180 spots. And you know, years ago there would be like a session and its session name was like diversity equity and inclusion. Like what is it? How could you, you know, um, and now there aren’t any sessions that are assuming equity conversations are like over there, you know, in their own designated equity area. Right? It’s like regardless of what topic you’re presenting, whether it’s fundraising or how to do program delivery online or whatever. So many sessions just in the way they talked about their description or like, you know, the, the outcomes of the, of the session. We’re, what are the equitable implications for this topic. Right. What is it? What are the outcomes that might happen because of X. So it was just so awesome to see the whole community, really understanding equity as the, as the position from which we’re talking versus, oh, Equity is a thing we’ll think about at some point, you know? Um, so it’s all throughout the sessions

[00:19:14.94] spk_1:
now. It’s just, it’s right now, it’s woven in people know that it’s a, it’s a value for N 10, right? Um, you’ve, you’ve been, you’re like, you’re no longer, I don’t know. Is it is it right to say fair to say you no longer need to be conscious about, you know, uh, you include an equity component in your, in your in your in your session proposal. You know, it’s more likely to be well attended, right? I mean, you don’t have to be that

[00:20:24.94] spk_3:
intentionally because yeah, it’s like if you wouldn’t have thought of that, it’s probably not this the conference for you, right? Um, yeah. And there are some sessions that are really explicit, like they are here to talk about equity, but they’re not like, what is it? You know, it’s like, how do you equitably evaluate your impact? It’s probably not all your story to claim, right? Like really interesting conversations like that that I’m looking forward to. Um, but just like we have done in the past, in, in, um, in person conferences. You know, we have racial affinity spaces throughout the day. We have, you know, um, an an accessibility committee that helps you around supporting the conference. Um, and then we’ll have, you know, we have like an accessibility tour and, and places to make sure that whatever place you’re coming from, whatever ways you want to be engaged or or want the conference to adapt to be best for you. We are hopefully already planning for that. And there are ways for you to engage in those ways.

[00:20:37.24] spk_1:
How about some of the fun, the fun parts you mentioned evening sessions or evening meeting? Is there a, is there a replacement for NtC beer? I

[00:22:16.04] spk_3:
think that that I think the Ntc beer folks might be trying to organize um a pre Ntc virtual hangout. Um a really big piece last year that was very popular was we had some music and art sessions and so we’ve expanded those. So we’ve got um, I think five different bands have have signed on and so they’ll be performing a full set and we all get to watch it together and chat. Um we’ve got artists who will have depending on the, you know, there are different types of artists but um we’ll get to see their work and explore what they do and hear from them. Um, so you know, we really wanted to be a place where we’re kind of like feeding different parts of, of your, of yourself, right? So feeding with some knowledge and and new ideas but also, you know sometimes we have great ideas because we looked at a painting and we’re like, oh my mind like opened up that other space that I needed to to have this idea, right? So we really want to incorporate those different pieces and we always have things like meditation walks. Uh, last year we had no idea how walk was gonna go for a virtual conference, but a bunch of people like put zoom on their phone and they went walking in their neighborhood together, you know, even though they were all all over the the globe. So um, where there’s a will, where there’s a will, there’s a way in this community. Yes,

[00:22:40.24] spk_1:
what else? Um, what let’s say? Well let’s let me give my endorsement. Alright, so I wanted amy to talk about it obviously. Uh, so I’ve been bringing non profit radio too, a nonprofit technology conference since 2014 -2017 when I was uninvited seven years. So this is the eighth year that I’ll be capturing a bunch 25 to 30 interviews of, of smart speakers. It’s, it’s my

[00:22:51.24] spk_3:
chore.

[00:23:00.54] spk_1:
I know it’s my unenviable task to go through now. Now 180 sessions to pick out, You know, 50 or 60 to invite so that I get 25-30 folks who can meet, meet, meet at my times and and and want to sit. Um, and of course the virtual conference makes it so much easier because I don’t have to capture 25 or 30 interviews in 2.5 days.

[00:23:19.34] spk_3:
Well the exhibit hall is being torn down around,

[00:24:09.34] spk_1:
that’s right, the lights are going down, the forklift trucks are coming through with their backup back up beepers. non profit radio perseveres. I don’t care. I have something scheduled folks, you’re just gonna have to wait to take down my, well, you can take down my bunting if you want, but you can’t pull my electricity that’s all. Um no, so I’ll be capturing these, these almost, you know, maybe even 30 30 interviews um in the weeks after after the conference. So listeners will be getting a good sample of, of the smart speakers that are gonna be at ntC, but Not as good as having 180 potential videos. Maybe you can break the 80 person record, You know, You Wanna, You Wanna Watch one. Um these are smart people, you know, it’s, it’s a, it’s an engaged smart community so

[00:24:15.04] spk_3:
we’ll have to do some sort of, you know, tracking and announce the top three leaderboard. You know,

[00:24:22.77] spk_1:
we

[00:24:48.74] spk_3:
did, we did, you know the platform that we hold the conference on. Um it has a bunch of stats that you can see back on the admin side and one of them is just hours logged in. I don’t know why you would, whatever, you know, um and we found that a staff person had a tab open and had minimized it and forgotten it was there and so you know, two months later, it was like, oh, this staff person has had, you know, 400 hours and was like, what are they doing? And then they was like, oh, they just never closed the tab, you

[00:25:15.04] spk_1:
know? Well if you, if you start to announce top three, then you know, you’re gonna need a quiz after each session. So I don’t want people just streaming videos, but not watching, I want them, you know, engaged with the content. So we’ll have to have a little quiz every 15 minutes or so,

[00:25:20.66] spk_3:
just like netflix.

[00:25:28.24] spk_1:
Yeah, right. I used to watch Yes, yes, something. Um All right. It’s uh, well, anything else, anything else that’s important that,

[00:26:03.84] spk_3:
I mean, I think, you know, the last thing I want to say is there’s even if you’re just now learning about the conference or just now remembering that the conference is coming up, you haven’t missed anything. You know, you can certainly still register there are sessions who are still looking for somebody who might want to co present with them and share their, you know, whatever expertise you might have. Um, and all those community conversations, We haven’t even opened the form for those yet. So you could also come and you know, put something on the agenda. It is not too late. You are welcome. We want you to be there and especially in a virtual world, like the more of us that are there, the better because then there’s more probability that you’ll find the people that you’re looking for

[00:27:01.24] spk_1:
March 23 24 25 go to n 10 dot org. It’s it’s splashed on the homepage, I’m sure. Right and 10 dot org. Okay, okay, non profit radio will be there, we’re going to be uh we’re gonna be capturing a bunch of interviews after um and so you’ll get a sample that way, but it’s not the same, it’s not the same as first of all, you just want to support the community. I mean I wouldn’t suggest, you know, I’m not suggesting just pay to go to the conference and then don’t show up but you want to be, this is a, this is a community you do want to support. So it’s a conference that’s worth it and in 2023 it’s gonna be back live in in person live, you’re gonna want to be in Denver, You’re gonna want to be in Denver, I will be there in Denver assuming I’m not uninvited like I was in 2017.

[00:27:08.04] spk_3:
I’m gonna have to print an invitation now just so that I avoid these accusations,

[00:27:37.94] spk_1:
I will go to Denver, yes non profit radio will be there in 2023 but you wanna you wanna support this in 2022 it’s just smart, you know, there’s a lot to learn, there’s a ton to learn, that’s why I capture so many of the interviews and I bring them to us here a nonprofit radio because there is so much to learn, but you can learn even more by joining the, you know, by by being in the, in the, in the live sessions and and the great fun the evening’s the affinity

[00:27:39.51] spk_3:
groups.

[00:27:41.64] spk_1:
It’s a good community.

[00:27:42.94] spk_3:
Yeah, it really is and will be better with you there. So whoever you are, I’m I’m looking at you through the interwebs and inviting you personally.

[00:28:04.84] spk_1:
Thank you very much amy and 10.org just to to join the conference. Amy is that AMY sample ward dot org and at AmY R S Ward and probably the next time that they’re on, we’ll be talking about

[00:28:09.74] spk_3:
the new book.

[00:28:36.74] spk_1:
That will be the next time. Yes. All right, good luck in the conference planning. Thank you over the next several weeks. And uh, we will, we will, we will be back soon. Thanks very much. Pleasure next week Founder’s syndrome with Heidi johnson. If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o

[00:28:46.74] spk_2:
our creative producer is

[00:29:06.94] spk_0:
Claire Meyerhoff shows social media is by Susan Chavez. Marc Silverman is our web guy and this music is by scott stein, thank you for that affirmation scotty Be with me next week for nonprofit radio big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for February 14, 2022: Fundraising Amid Polarization

Drew Lindsay: Fundraising Amid Polarization

From The Chronicle of Philanthropy, Drew Lindsay uncovers the details from his two recent articles reporting on the impact of political polarization on nonprofit fundraising.

 

 

Listen to the podcast

Get Nonprofit Radio insider alerts!

 

 

Apple Podcast button

 

 

 

I love our sponsor!

Turn Two Communications: PR and content for nonprofits. Your story is our mission.

 

We’re the #1 Podcast for Nonprofits, With 13,000+ Weekly Listeners

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
View Full Transcript

Transcript for 578_tony_martignetti_nonprofit_radio_20220214.mp3

Processed on: 2022-02-11T19:45:46.468Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2022…02…578_tony_martignetti_nonprofit_radio_20220214.mp3.730624931.json
Path to text: transcripts/2022/02/578_tony_martignetti_nonprofit_radio_20220214.txt

[00:02:25.84] spk_0:
mm hmm. Hello and welcome to tony-martignetti non profit radio big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. It’s the valentine’s Day show. I hope you and your valentine or valentine’s can snuggle a bit and do something special together or at least share that you’re special to each other. Oh, I’m glad you’re with me. I’d be thrown into para que sis if I had to hear that you missed this week’s show fundraising amid polarization from the Chronicle of philanthropy. Drew Lindsay uncovers the details from his two recent articles reporting on the impact of political polarization on nonprofit fundraising on tony stick to an example beyond polarization into conspiracy theory. Last week I said Amy sample ward would be on this week. You have no idea what it’s like working with these big time celebrities. There was a calendar mistake and it would be indiscreet of me to say who made the mistake. Amy, we’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C o here is fundraising amid polarization. It’s my pleasure to welcome to nonprofit radio Drew Lindsay. He is a long time magazine writer and editor who joined the Chronicle of Philanthropy in 2014. He previously worked at washingtonian magazine and was a principal editor for teacher and M. H. Q. Which were each selected as finalists for a national magazine award for general excellence In 2005. He was one of 18 journalists selected for a year, Long Night Wallace Fellowship at the University of Michigan. You should be following him. He’s at Drew Lindsay C. O. P. If he was Drew Lindsay COPD that would be chronic obstructive pulmonary disease. But he doesn’t, he doesn’t have COPD. He’s at the Chronicle of philanthropy. So Drew Lindsay C. O. P. Welcome

[00:02:35.66] spk_1:
Drew, appreciate it.

[00:03:24.84] spk_0:
My pleasure. Thank you. We’re talking about two of your very recent articles in the Chronicle. one is donations in the balance fundraising in the age of polarization. The other is advice for fundraisers caught in the middle of political battles. I’d like to start with a quote from, from the second of those. And then, uh let’s let’s talk about what’s going on, quote at the extreme our episodes where blocks of disaffected donors protests and organizations position or work. But fundraisers report that even casual encounters with supporters can lead to challenging conversations about political and social issues. End quote. What does your reporting tell you what’s going on? Drew

[00:05:00.44] spk_1:
Well, it’s interesting how this story even came about in the sense that um for that I’ve been asked to do for six months. Very deep stories on fundraising. What’s going on. So, I’ve been talking a lot of sources, a lot of fundraisers, a lot of consultants just generally to see stories that I should pursue. And almost as sidebars, um, these individuals had mentioned and oh yeah, this is going on. This is sort of we’re encountering this daily. Um, and I also saw there were some stories where some of these, um, sort of collisions of politics in a sense popped up and became news stories. Um, so I decided this was sort of worth the story for us. And I think, um, importantly for us, I think we write for a audience that is largely fundraisers in the sense I have often is that they’re not very connected with each other. They often think their work and their problems and their challenges, they sort of face a little bit of isolation. So we wanted to talk about the daily experience as best as we could to sort of in one sense, make nonprofits, their leaders and fundraisers realize, hey, we’re not alone. It’s not like we’re doing anything wrong. Um, at times it’s that we’re encountering this because the way the country is and, and the way things are playing out. So that was our goal with this story, um, is to offer a glimpse. I don’t by any means suggests that my reporting covers at all and that this is happening nationwide. I do think it’s common enough that people are going to count encounter maybe just in a casual conversation and maybe something bigger. But we wanted to show that happening.

[00:05:21.54] spk_0:
Yeah. You know, you say in one of the pieces that non profits are bringing together large numbers of people who just reflect society’s divisions and the country is divided polarized. So nonprofits are sometimes in the Crossair. Um, you know, let’s talk a little about, you know, social media and what, you know, how things can inflame, you know, so quickly. And, but the anonymity behind that

[00:06:31.54] spk_1:
to, I think one of the interesting things, some of the veterans that I talked to about this issue said, you know, the, the country has, you know, this is not new to fundraising in the sense of encountering donors or others who disagree with the organization for some reason, but, and there are examples in the country’s history. Talk to one fundraiser who have been, you know, working since at least the civil rights movement, he said, she said, this is, you know, this, it’s been part of what we’ve dealt with a long time. I think there is some sense that social media um accelerates this intensifies. It amplifies it, um, that, you know, people are, as we all know, people are very quick on social media to be in their own camp one and two to react to whatever they see in the moment. Um, without measured thought without context. Social media itself is not a great, um, you know, a great means of conveying nuance of conveying, you know, um, deep background and context. So I think people are reacting sometimes too quickly to things that are not put forward in the right way, which just inflamed the situation in a sense.

[00:06:46.64] spk_0:
And then you have the anonymity to it. Also, you quote, you quote someone who wonders if the people there, that she’s talking to day to day, you know, it might be trolling anonymously, you know, and and inflaming

[00:07:55.34] spk_1:
I think that’s true. I think it’s unsettling for people that you don’t know. Um you can be sitting in a development officer communication office and you are putting forward messages from your organization and you can have um, what’s called clap back people reacting on social media to what you’ve done and you really don’t know. Is this a supporter? Is this, uh, alumni that is upset? Or is this someone from the outside? Is this someone who has no connection to the organization whatsoever will happen to see this and reacted. And so it’s a little hard as a um, you know, steward of your organization to understand how to react to those kind of things, because it may just be somebody who’s Who isn’t again, isn’t a supporter and doesn’t even know much about your organization just responding to those 160 characters in the tweet. Yeah,

[00:07:56.50] spk_0:
it could just be a troll threatening to stop giving who’s never has given and and maybe never even heard of your organization until they

[00:08:48.84] spk_1:
Yeah. And I think some of the in the advice piece, I think some of the folks really tried to help put that in perspective, that you can’t just assume that because you have a mini firestorm on social media, that that is all your supporters, that if someone on social media declares, I’m never giving you this organization again, that may not be true and maybe something I thought about it in the moment and so to try and also that it it often doesn’t represent had several organizations. Tell me, you know, something that happens on social media that probably doesn’t represent our whole constituency. It’s it’s maybe a small minority and you need to keep that in mind as you react as you respond. That isn’t all what’s on social media doesn’t represent your whole supporter base.

[00:09:45.14] spk_0:
It’s time for a break. Turn to communications. Thought leadership. Do you or your nonprofit want to be seen as leaders in a public dialogue, not merely participating in a conversation that involves your work. Wouldn’t it be delightful? Wonderful to have media call you to get your opinion on breaking news. It takes time to learn that credibility to build those relationships. But it’s eminently doable. Turn to can get you there, turn to communications. Your story is their mission turn hyphen two dot c o now back to fundraising amid polarization. Yeah. You you say the group at M. I. T. The Free speech

[00:09:47.61] spk_1:
Alliance,

[00:09:55.04] spk_0:
You know, they based on your reporting or at least up until your reporting. You know, they had something like 500 followers but Almost 150,000

[00:09:56.36] spk_1:
alumni,

[00:10:10.64] spk_0:
but but a vocal a tiny minority but but vocal inflammatory and that you know that leads to um the potential of donations being used as a one of your 11 of the folks you quote says as the donations can be a screw that’s

[00:11:14.84] spk_1:
turned. Yeah. Yeah. And I think that’s um I think that’s one of the things that surprised me about it is that I knew that that you know, people sometimes talk about on social media and letters or you know, they’re responding, there’s an organization to a message that they may say in that individual response I’m never gonna give. It was interesting to me to see that some critics of an organization now have taken it and become more formalized since uh the M. I. T. Case. You you mentioned um the Free speech Alliance has not taken this step, but they are considering forming a donor advised fund in which they would encourage um supporters of their free speech issues to instead of giving to M. I. T. They would give to this donor advised fund. And then it would in a sense, be held as leverage as they try to convince the university to to pursue certain free speech principles that they adhere to. So um that somebody gets surprised me is that in some cases it’s become a little more formalized in terms of how you used donations as leverage.

[00:11:23.24] spk_0:
Yeah. You saw this at Washington. And lee also,

[00:11:55.44] spk_1:
that’s correct Washington lee the free speech group there um has I think 10 to 12,000 supportive followers. I won’t say supporters that, you know, they, when they sent out an email, they have a base of about 10,000 and they have encouraged repeatedly to their supporters to withhold their contributions to the university as a means of getting the university to pay attention to them. They feel the university we disagree that they feel they have not, their views have not been heard. And so they are trying to, in a sense, use donations as a way to make the university pay attention to them. Um, so

[00:12:15.24] spk_0:
yeah, at Washington and lee, it’s around the, the treatment of general lee, the, the administration took his name off the chapel and that, that seems to have incited ignited the, the, the organization called the general’s readout. That’s correct. I guess they’re the Washington and lee generals.

[00:13:05.94] spk_1:
And I think it’s, I think Washington is an interesting case study of this in the sense that, um, you know, it’s an older institution. Um, it has that history going back Washington lee or in the name and its current, there are a number of, of um, individual supporters, faculty alumni who would like them to consider dropping lee from the name of the institution itself. So they have that pressure at the same time as an institution, they made the decision to take the name of lee off of the sort of central chapel to the college. It’s now called the university Chapel. So, um, this, this generals readout is not, is not, I’m happy with the decision to drop leaf from the chapel name, but others are not happy with the university because it’s not taking lee out of the college name itself. So, um, in a sense, they’re feeling this pressure on all sides

[00:13:27.44] spk_0:
on 11 side believes they’ve gone too far on the other side believes they haven’t gone far enough. That’s correct. And then, and you know, non profits are caught in the balance. Um, and your reporting suggests this is, you know, across all missions. I mean, we’re talking right now about education, but you’ve talked to folks in the arts, social services, Environmental.

[00:16:32.74] spk_1:
It’s true. And it’s, um, that it was interesting to me and I think, um, the social scientists I talked to David Brubaker, um, sort of put this in context, in the sense that, you know, nonprofits, any, any organization in the country at this point, schools in particular, you’re seeing a flash point, any, any organization or group in the country that is bringing together large groups of people behind a mission. Um, it’s sort of subject to this because the nature of that mission now gets called into question. So yes, you see. Um, uh, so I think that’s one thing I think there’s another viewpoint we ought to consider in that, um, there are, there’s some pressure on groups, in a sense of taking it, you know, I’ll just say it’s their outside their lane, you know, since they may be doing environmental work, or they may be doing health work and if they take up an issue or cause um, I think the one that’s most, most, most top of mind for me is an environmental group, um, stands behind Black Lives Matter or takes up an issue like that. They even have some liberal supporters, people who are part of their constituency, kind of them saying you’re an environmental group. I’m not, I’m not supporting you for your stand on Black Lives Matter and supporting you for your work in the environment. So, um, I think it’s it’s across a lot of different cause areas, um, perhaps most, I would say it’s most intense, perhaps at schools, colleges, universities, um, in some sense, those are places where supporters feel a real personal connection to those institutions and they, in a sense, have much more invested in what they’re doing and how they’re doing than say, uh, supportive for a health group that is behind its mission to reduce produce cancer, to do certain things. So, um, and, and there’s a sense of belonging to those institutions. And so, um, a lot of talking to schools and colleges, that sense of belonging is sometimes hurt when or change, that’s their their relationship with school changes, um, when they feel like the mission is now, or the school has gone off and done something they don’t agree with. So, um, colleges and universities also see themselves as um, societal change agents in a sense. They may be seeking a change in, in the society that some of their online may say, Well, that’s not something I see as a positive. So I would say it’s most intense that I was surprised. Um, David Rubin acre put me onto this. Um, the number of clergy and churches that feel because of Covid caught in the middle in a sense and that they are, you know, obviously, you know, bringing large groups of people together. And the question of whether you have in person services, worship group meetings, kinds of things, whether you wear masks and things have become real contentious to the point that, Um, David pointed me to the survey, four and 10 pastors recently surveyed said they are considering leaving the field and this is a real distension. This dynamic is a real problem for them. So

[00:16:42.83] spk_0:
yeah, the masking is in churches is interesting, but I could see it in theater groups

[00:16:47.74] spk_1:
too. Yeah, absolutely.

[00:20:41.24] spk_0:
We’re gonna, we’re enforcing masking for the safety of our, of our patrons. Well, you’re going too far, you’re giving into fear. And then if they don’t have a masking requirement, then you’re not keeping us safe and we’re not. So for that reason we’re not going to come to the right to the congregation or to the theater. Yeah, It’s time for Tony’s take two drew and I are talking about political polarization, hurting nonprofits. There’s a story this week that goes even more extreme. It’s more extreme in what’s driving the pro driving the impact and in the impact. I can’t think of anything more benign than butterflies except maybe tofu butterflies at least you know, have have independent flight tofu, you shake the plate and just jiggles. So tofu might be more benign than butterflies, but butterflies are pretty darn benign. Not according to some conspiracy theorists who claimed that the National Butterfly Center, a nonprofit in Mission texas is a refuge of human smuggling and child sex trafficking. There’s no evidence to support any of these claims. It’s a, it’s a gross conspiracy theory. Sounds very much like the, the pizza parlor and pizza gate in Washington D. C. With the, with the theories the National Butterfly Center has had to close because they’re concerned about the security of their staff. I mean, I presume the butterflies would be safe, although maybe the butterflies are the ones, maybe they’re spiriting aliens across the border. Uh, so the center has had to close because of these concerns about safety. It involves the border wall. There’s, there’s a segment, there’s a segment of the border wall that’s near the, the butterfly center and, and the center objects to the wall being built through their property. That’s what seems to have given rise to the, to the theories claimed to be happening at the National Butterfly Center. So you know, you can, you can find that it’s again, National Butterfly Center in mission texas. It has been in the news just this week. So you know, Drew and I are talking about trends. I mean he’s a journalist. He, you know, he has dozens of people that he’s spoken to. I see this one case. I’m not saying it’s a trend. It’s not one case doesn’t make a trend, but it’s quite disturbing. And you know, it could happen to any nonprofit really. I mean, I don’t see how an organization can be exempt and I can’t think of one that’s more innocent than a butterfly center. That is Tony’s take two. We’ve got boo koo but loads more time for fundraising amid polarization withdrew Lindsay listeners, you may notice a change in sound quality. That’s because we lost the internet connection and uh, I’m now on my phone. But non profit radio perseveres through technology, uh, disruptions and disappointments. But there’s no, there’s no, we’ve, I’ve been at conferences and had the lights turned off around me. So there’s no, there’s no stopping. non profit radio Drew, you had mentioned racial equity statements and black lives matter, but it could be something as seemingly innocuous as an auction item that incites people.

[00:21:40.34] spk_1:
Yeah, I think Auction finishing. I talked to some, some consultants and fundraisers in the west or some rural areas where 10 or 15 years ago, no one thought twice about Putting in, um, say an afternoon at the gun range as an auction item or auctioning off a piece of weaponry or some sort of accessory. No one thought twice about it now, 10, 15 years later with school shootings and other things starting raising the profile and issues concerning gun safety. Those are really questionable. Yeah. At the same time they’re part of the culture in some of those rural areas. So fundraisers think really wrestle. I think, you know, there are other things. Even something as basic as a holiday, email or video for any given holiday particularly say around the christmas season is a real cause for anger for people. How do you, how do you, um, write something that isn’t offensive at the same time? It’s not gonna gonna still has meaning still has something some some back. So, um, yeah,

[00:22:15.34] spk_0:
all right, interesting. You know, interesting times. Uh, important. I think just for consciousness raising. So uh, nonprofit leaders are aware that there’s the potential out there. So let’s, let’s talk a little bit about advice for, for fundraisers, which, you know, draws from your second piece. And the first idea is that prepare.

[00:24:01.44] spk_1:
Yeah. And I think a lot of the folks that I talked to really want to put notice leaders on notice that this is part of your job as a nonprofit leader as an advancement leader is to consider this and prepare your staff. Um, part of, you know, the advice is often that a position the group takes or a new program or something needs to be firmly explained and put in context of the organization’s mission. And um, you know, that can be done at a high level. But the thinking and strategy behind it needs to be conveyed to the gift officers. That needs to be conveyed to the donor communications staff to steward folks. They all need to be prepared for even perhaps have talking points prepared for individual conversations with donors for putting out their own communications so that, you know, a stepped in organization takes that is rooted in mission. Those routes have to be made very clear to folks. Um, so that’s a little bit on leadership. I think leadership also has to look at gift agreements and look at, um, what those policies call for, what gives it that can accept what’s the contingencies for them. Um, that was something everybody suggested that the groups ought to take a second look at in in lieu of this kind of political context out there. Um, I think there’s also some sense that, um, Gift officers in particular needs some process put in place for them. That if they have really awkward, uncomfortable, even sometimes offensive conversations with donors that they have recourse, they have a process. They know what, how the organization will handle those situations. You can’t leave your Gift officers out there alone to deal with this and manage it on their own, that, that they have to feel supported backed up. So a lot of this starts with leadership and proper preparation.

[00:24:32.14] spk_0:
And your reporting suggests there’s there’s a shift away from donor centrism and, and into, uh, you know, you’ve, you’ve alluded to it a couple of times that the mission and values of the organization, that, that in the past this might have been something that organizations rolled over on just to appease appease donors, especially major donors, but not so much anymore. You’re seeing a trend away.

[00:25:17.94] spk_1:
Well, I, I think, um, and you know, put this in context, I think there there’s donor centrism that people embrace, say, 15, 20 years ago, some veterans in the field talked about, there might have been a time where the donor could call the shots on these things and this is a long time ago, but people have begun, I think, to move away from that strict and embrace of donor centrism and there was some sense that, you know, the gift that someone is giving you is for the mission and purpose of the organization. And again, your conversations have to tie whatever you’re doing into that mission and purpose of the organization. Um, so it’s perhaps, um, A little bit of a shift away from the focus on the donor and what they’re doing for the organization as opposed to here’s what the organization is doing. Um, so I think that’s true. And, and again, it was the veterans mainly talking about this and that there was a time again, 15, 20 years ago where donors called the shots. So

[00:25:46.24] spk_0:
and that also helps the organization root the, the controversy in, in its own, in its own work. And so that this is not, you know, just a reflection of the times. It’s not a whim that we, you know, we, we read a headline and we’ve taken a stand, but this is rooted in our, in our work, what we

[00:27:04.04] spk_1:
believe absolutely that and that folks may, you have to make clear when you make a change or you make a position, similar things you really have to read and strategy in your mission because people can too often see you as reacting to the headline, putting a finger to the wind, trying to react to the times. And you know, it’s one of the things about social media that was interesting in my conversations with both you for to hear two things you hear, you know, um don’t, there’s a temptation when you’re getting for the flap clap back on social to sort of pull back and not do as much and folks that, you know, you can’t do that. You’re not, you’re not, you know, you’ve got to continue to advance and promote what you’re doing in your cause. But at the same time you have to consider that social media is an incredibly condensed prism through which to view something and if you need to do the work to tie something into mission and to provide context and nuance, Keep dynamometer going to social social has to be done very carefully so that you can make the connections that are necessary for people to see how this ties back to your mission. Um, so that’s it sort of contradictory advice in the sense of you want to keep doing social, you want to resist the temptation to pull back, but at the same time you gotta be careful what you do and really craft it well. So,

[00:27:18.64] spk_0:
and then likewise, you know, having difficult one on one conversations with donors don’t, don’t shy away from them as well as its the advice you were

[00:28:09.04] spk_1:
hearing. Well, it was really remarkable and a lot of fundraisers, you know, there are some challenging and difficult conversations and um really they need to hear out from people some borders what the concerns are. And again the conversation is bringing about to explain calmly and, and you know, um, without reacting defensively, in a sense to how this ties to mission I think um, I was surprised and that a number of fundraisers talked about those difficult conversations actually leading to a deeper relationship with a donor and sort of getting you beyond some superficial sort of things and getting the donor perhaps to understand more about the mission of the organization. So that part of the advice that don’t shy from these conversations is there can be a real benefit from. Um, so, but at the same token, there are some people are gonna walk away, but that there are some benefits,

[00:28:28.04] spk_0:
it wasn’t it the ceo of the Salvation Army who told you that that when, when he has these conversations, they almost almost uniformly lead to, uh, an understanding across on both sides.

[00:28:52.64] spk_1:
Yeah. And I think that that suggests there has to be a process in your office for when perhaps you get an email back or you get, um, some sort of response or negative reaction to seek out a personal one on one conversation, those can often, you know, people are disarmed by those and suddenly you see each other as humans and things change, the dynamics change.

[00:29:08.24] spk_0:
So yes, considerably right, right. 11 thing that came out of the reporting that I was, I was surprised that was the idea of in these conversations sharing your own personal views.

[00:30:15.34] spk_1:
Well, attention that since the peace has gone out, that’s the most reaction I’ve got from people and some suggesting and that’s not what you should do. I think, um, I think as the piece suggests that there are some fundraisers who really feel like their job is not to censor themselves that, that in a sense, you know, they’re putting their whole self into the job and for them to censor. Um, I think perhaps one way to look at it is, you know, your personal view of why this fits within the mission of the, the, you know, I don’t think you need to sound off on things that are completely unrelated to the topic, but if you have a view of an organization position or program or what it’s doing and how it matches with your beliefs and what the organization should be doing. That’s a way to frame it. Um, as opposed to, you know, you know, if this conversation strays into say gun rights, it’s not like you have to pop off on that just because that’s how you feel. But try, you know, you don’t eliminate your personal, um, views when it comes to things that are really related to the organization and is said to make you a a more three dimensional person for for the donor, if you explained how your views high end to why the organization is important to you.

[00:30:22.94] spk_0:
Yes, you’ve, you’ve said it a couple of times relate how it relates to the, to the mission and values of the organization,

[00:30:28.74] spk_1:
right?

[00:30:29.27] spk_0:
Um, being willing to apologize when you when you do make a mistake.

[00:31:38.34] spk_1:
And I think that, um, you know, there are a couple example of, of organizations that perhaps did something that touched off something they did unintentionally. And I think, um, and again, I’ve had some response since the piece has been out, but being upfront declaring it a mistake, not trying to wrap it in some sort of pr gauze as if really this is what we intended and oh, you’re, you know, you the donor or not understanding how we came out, you know, just sort of upfront be upfront about it. I think some readers that I’ve talked to since the piece came out suggested that if a donor is offended by something, it’s not, there isn’t necessarily a mistake on your part and you shouldn’t be automatically apologizing for something. It’s, I think the piece and I probably didn’t frame it correctly is suggesting more where, um, you know, the organization truly has made a mistake in terms of language or something. And again, the the idea is to be upfront, um, to not try to hide that just leads to erosion of trust. Um, but by the same token, not to assume that every time someone objects to something, you’ve done that it is your mistake. Um, so if that makes sense.

[00:31:47.65] spk_0:
Yeah, yeah. And that’s a fundamental of crisis communications to and if if the organization has made a mistake,

[00:31:55.14] spk_1:
absolutely

[00:31:55.83] spk_0:
be out front with an apology,

[00:31:58.26] spk_1:
you know, right,

[00:32:04.34] spk_0:
yep, control of the, of the narrative. Um, and then, you know, finally you alluded to it earlier, but I’m gonna flush it out of it. Not to panic if people say they’re gonna withdraw their support.

[00:32:40.44] spk_1:
Yeah, I think that’s the case, and again, it’s it’s numbers and particularly looking at noise on social media or noise of, you know, phone calls or response, you know, keep in mind, um, you know, that you have a very large constituency and supporters, um, I know of, of a couple of nonprofits that had, um, something touched off, you know, phone calls or social media and they felt compelled then to write to their entire constituency about it. And then long behold their entire content. You know, 90% of the constituency had no idea what anybody was talking about. And all you’ve done is raise it to their attention. So keep the criticism, the protests, the concerns raised in context of your broader, um, set of supporters.

[00:32:58.24] spk_0:
What’s some of the other reader feedback that you’ve heard?

[00:33:46.34] spk_1:
Uh, it’s been it’s been good in a sense. I I described this as you said it to a glimpse of what’s happening. And, you know, I never in our reporting want to suggest that this is universal or anything we’re describing. And I really didn’t want this to be seen as a glimpse. Um, and, and this is not that people are seeking me out. But if I continue to talk to people for other stories, they will mention this story and said, oh, yeah, you know, you’re right, this is happening. And it’s often the what you and I have talked about in the small ways that this sort of tension is creeping into everyday work. There are some cases where individuals have mentioned, yes. Because of our stand on this, a million dollar donor walked away and, you know, that’s this is a reality. So, um, I’ve heard it just in casual conversations that I’m doing reporting on other stories. That a confirmation in the sense that this is an issue for a current in front of mine for a lot of people.

[00:34:20.44] spk_0:
All right, well thank you for making us aware and sharing some of the advice advice based on your reporting. Again. The pieces are in the chronicle of philanthropy donations in the balance fundraising in the age of polarization and advice for fundraisers caught in the middle of political battles. He is Drew Lindsay at Drew Lindsay C. O. P. Thank you. Thank you very very much.

[00:34:22.03] spk_1:
No, thank you for your time. I enjoyed it.

[00:35:36.44] spk_0:
My pleasure. Next week For sure. Amy Sample Ward returns to talk about the 2022 nonprofit technology conference. Talk about celebrity culture. But I will work through it. I’ll work through their booking agent, attorney Pr staff virtual assistant. I will get them here if you missed any part of this week’s show, I Beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications Pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. Our creative producer is Claire Meyerhoff shows social media is by Susan Chavez. Marc Silverman is our web guy and this music is by scott stein. Okay, thank you for that. Affirmation scotty Be with me next week for nonprofit radio big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for February 7, 2022: Influencing Young America To Act

Derrick Feldmann: Influencing Young America To Act

Derrick Feldmann returns to discuss the takeaways of this study, revealing the causes, actions and influences that move young Americans.

 

 

Listen to the podcast

Get Nonprofit Radio insider alerts!

 

Apple Podcast button

 

 

 

I love our sponsor!

Turn Two Communications: PR and content for nonprofits. Your story is our mission.

 

We’re the #1 Podcast for Nonprofits, With 13,000+ Weekly Listeners

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
View Full Transcript

Transcript for 577_tony_martignetti_nonprofit_radio_20220207.mp3

Processed on: 2022-02-05T05:11:29.361Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2022…02…577_tony_martignetti_nonprofit_radio_20220207.mp3.148786450.json
Path to text: transcripts/2022/02/577_tony_martignetti_nonprofit_radio_20220207.txt

[00:00:10.04] spk_0:
Hello and welcome to tony-martignetti

[00:00:12.93] spk_1:
non profit

[00:00:13.60] spk_0:
radio

[00:01:47.34] spk_1:
big nonprofit ideas for the The other 95%,, I’m your aptly named host of your favorite abdominal podcast. Oh I’m glad you’re with me, I’d come down with paraphernalia MMA if you lit a candle to the idea that you missed this week’s show, influencing young America to act. Derrick Feldmann returns to discuss the takeaways of this study, revealing the causes, actions and influences that move young americans On Tony’s take two. Thank you for indulging me. We’re sponsored by Turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c O What a pleasure to welcome back after uh probably too long. Too long a hiatus. Derrick Feldmann, he is a sought after speaker, researcher and advisor for causes and companies on social movements and issue engagement. He leads the research team for influencing young America to act The study of how young adults 18-30 are influenced by and influence others to support social issues and movements. It’s that study that brings him back to nonprofit radio he’s at Derrick Feldmann two Rs and two ends. Well there’s two es also but they’re not these are not co located there, they’re spread across these two names. Eric welcome back to nonprofit radio

[00:01:49.64] spk_2:
tony thanks so much, I appreciate that on the name. You know the two Rs and two ends can throw a lot of people quite honestly,

[00:01:55.54] spk_1:
yes, I don’t want listeners following the wrong Derrick Feldmann, he’s whoever he is. Uh

[00:02:11.04] spk_2:
well you would be shocked there is another one and my mom will ever this person actually, there is a Derrick Feldmann, that is a very well recognized medical professional in europe actually. And so um my mom every once in a while asked me if I’m into medicine,

[00:02:19.21] spk_1:
so she wishes all these years, Why didn’t you be a doctor?

[00:02:25.11] spk_2:
Exactly.

[00:02:28.05] spk_1:
Could have been better than him.

[00:02:30.15] spk_2:
Exactly. My

[00:02:37.24] spk_1:
son, he could have been a doctor. Alright. Chosen entrepreneurship. Alright. Um congratulations on the study. I know you do this annually. Congratulations on the 2021 study coming out.

[00:02:43.34] spk_2:
Yeah, absolutely. I actually, we do this four times a year and the one that we’re gonna be talking about today is sort of a compilation and including the last one in this in December, which is 2021. So yeah, thank you.

[00:02:56.07] spk_1:
You do it seasonally. You’ve got spring, summer, fall and winter.

[00:03:04.94] spk_2:
We do actually. That was born out of the Covid times. We were, we were um We were doing a lot of quantum qual during when COVID in March 2020 and we just sort of stayed with it to be quite honest. It changed a lot of our research approach.

[00:03:35.74] spk_1:
All right, so let’s let’s go to the study. Um I don’t know, it must be the New Year or something and I’m feeling generous with guests. Usually I’m very dictatorial, We’re gonna talk about this and then this and then that and then I’ll give you a chance then if there’s time, what would doug guests like to talk about? But I don’t know, maybe like I said, maybe it’s a new year. I don’t know what you you’re immersed in this, you’re the lead researcher, what’s your headline for the for the study?

[00:06:00.24] spk_2:
Uh you know, I of course have the chance to look at across the whole year. So while there’s some good stuff at the end of the year, I think the number one thing that we are seeing is and I I I have to unfortunately be the bad bearer of news at times around these moments. These issues and movements that say started the pandemic have really sort of lessened a little bit in their participation and interest. And I don’t say that just because of because of our december data, but I say that looking across from 2020 20, and two where we are today. And so things like social justice or racial justice, those have decreased the participation in our panels in general. And I mentioned this a lot in um the upfront of this year’s sort of compilation report which is around moments that we have in general and that once these moments go away maintaining engagement still is a hard thing to do. It’s still is and if you look at in in in this kind of study versus all the other studies I’ve led in the past, we always look at the influences to one’s behavior, right? So it’s not just what did somebody do, but who told you what influenced you? How’d you get there as well? And it follows the cultural media, popular culture narratives and developments that happen in society. And I think this is really really important for movement leaders and and cause leaders, C E. O. S and um even brands that are working on social issues is, you know, if you’re dedicated to your issue, which all of them are, you know, what are you going to do when you’re not in the headlines and when you’re not upfront and everything else? And that’s the hardest part, especially with an audience that’s very digitally native, very engaged in media and so forth. So I think that that was probably, you know, one of the things that I’ve continued, we’ve continued to track and kind of see. Um one other, one other thing to that we I think it’s important to understand one social issue engagement in context with all the other things that they do. I see. And you know, I I’ve been a researcher focusing on young people now for 15 years and I’ll see studies that talk about young adults.

[00:06:03.51] spk_1:
You’ve been doing this work since you were 12,

[00:08:19.94] spk_2:
practically right. Um you know, when we look at these studies today, I’ll often find an organization would come to me and say we did our own research on what young americans want or something. And we found out that they’re really interested in our programs? We found out that they’re really interested in these kinds of things and so forth. And I asked them, I said I want you to share with me your questions and when they share those questions with me Tony I see as if we’re asking about social issues in a complete vacuum constantly and the person who takes those surveys will consistently say the ideal state. We always do that. That’s the ideal, right? That’s the path of least resistance are our brain goes into. And one of the things that’s very apparent in our studies is that we move beyond just social issues and triangulate that with other things that are really going on. And I will say this over the since we’ve started tracking things heavier and deeper when we started this research project four or five years ago to where we are now. And even through the pandemic, there is one consistent rising issue in addition to their social issues and that’s mental health and it has not slowed. It has increased over time, not only because our panels and are individuals who are in them are affected, but they know a lot of peers and young people who are also affected. And I I think this is important because we all want as leaders, everybody to do everything for us and with us in some way, shape or form that’s the constituency side. Let’s get everybody active for the issue help our beneficiaries and so forth. But what happens when the constituents are also challenged with many other things? And where does our issues sit in that? And I think we have to recognize the challenges, especially if you’re working with younger demographics like 18 to 30 year old, the challenges that they face in addition to the desires that you want them to to hopefully perform. And so we did a special call out in this one because it’s just been consistently concerning and rising not only as just being affected by it, but also one that they see should be addressed as well as a larger social issue within America. So I, I bring those 23 points to to hear because I think it’s it’s a time we must recognize that as leaders as well.

[00:09:30.04] spk_1:
And we’re going to talk some about the mental health issue, how it’s how it’s evolved and how consistent it’s been. Um, I think bearing out your, your first point about moments and shifts in shifts in interest. I thought very interesting Across 2021, um, animal rights, spring summer and fall, We’re the # one issue of interest. But then in winter they dropped off. They weren’t even one through three and, and civil rights took the place of of number one in the, in the winter, but but also interesting in that is that, you know, all three of those are our, well, the concern for others just shifted from animals to in the first three quarters to two people in the, in the fourth quarter, but also civil, but civil rights Was civil rights remained in the top three all year. It’s just in the fourth quarter it became the number one, the number one area of interest, but civil rights was the only one that was throughout the whole year.

[00:11:49.64] spk_2:
Exactly, exactly. Now I will say what’s interesting Tony in addition to civil rights and we were shocked about animals. If you actually look at 2022 now, animals and animal rights is always no matter how we randomly, by the way, we randomize the list for every person that’s taking it and our panels were like, there’s no way animal rights is gonna come out and it’s surely it does every, every single time. So I want to go back to something that we started to see, I will say probably latter part of 2020 into the, into 2021 and but it shifted a little bit further now and that is, is that a lot of the social issues that they were being engaged with were very personal issues as well. Um, in 2020 and into 2021, we would consistently see things like wages, jobs, employment issues that they were wanted, that where they were going with it, health, by the way, healthcare and premiums and health in general has always been an issue of interest And um, and into 2021, it was kind of there, but not it was, you’re seeing the top three, but it was in the top 45 and six. And she’s kind of hovering around there and when we see civil rights and those kinds of pieces coming in, we’re always looking for were there moments as well and that was kind of going back to that there would be maybe heightened things that occurred in moments or that there was something in the media, there was something that in culture that was also happening. Um, but what’s, what’s intriguing about, say, a gun safety or gun rights coming in there are the conversations, is, is that some of those will be momentarily types pieces when I think about it, I look at it and say, what are the things that that young americans are personally being affected by and how has that changed? And when I see things like healthcare still getting in there and wages and employment in the top five and six, that’s an issue when I look at things in which that they may personally, but also just social issues in general, animals, civil rights and sort of the gun space tends to be consistent over the last couple of years and it wavers now in october Climate was in the top five, but again, I only listen to the top three

[00:11:53.98] spk_1:
climate was I was gonna, I was gonna ask about climate, where where’s because I’m, you know, I’m seeing the top three in the,

[00:12:01.56] spk_2:
in the report,

[00:12:02.31] spk_1:
where’s where’s where’s climate change? The climate crisis?

[00:12:05.24] spk_2:
Because yeah, the expectation would be this population is very interested in reminder

[00:12:11.31] spk_1:
Reminder. Listen, we’re talking about 18-30 year olds, exactly. They’re gonna be around blowing, they’re gonna be around a long time.

[00:12:26.84] spk_2:
And you know, I was at cop 26. So we, and by the way, every quarter besides our regular battery of questions that we have, we asked, um, questions that are most likely going to happen or moments and things that are gonna happen in that quarter. So in october when we fielded, we focused on climate. So for anybody who’s in the environmental space, make sure you look at the, the october release of last year. So in preparation for cop 26

[00:12:43.94] spk_1:
my folks went top 20, let us know cop 26 there in

[00:15:11.14] spk_2:
slider Yeah. The Global Conference on Climate, Yeah. It’s technically called the Conference of Parties, but you can go back to what that all means in general later. But essentially, everybody got together in Glasgow to talk about the commitments that were made out of paris and then commitments forward and where the country is really stood and and there’s a lot of policy and a lot of other things that need to occur. So in preparation our partners and others asked us to make that October one focused on climate and the environment and climate and the environment throughout the year has always been and maybe it’s it’s always in the top 10, sometimes it’ll pull in the top five in the top five, but never in the top three, it’s always five or six. And so forth. The assumption is, and this is something that I talked about actually in in I was referencing climate as well as many other issues at times that sometimes the media narrative about very active young americans generalizes the general population’s perceptions of what young americans are really involved in. Right. And so when we see that, and this is the same thing that happens in maybe high states of polarization where you have the pro and the anti side there, you know, voices become louder and louder even though their numbers may not be as loud in general too, because, you know, we we actually did research for an organization that’s involved in the gun space and the thunder. And one of the things that were quite shocked about is they didn’t know things they didn’t know the individuals from March for our lives and in the climate space, they didn’t know Greta thunberg either. But there’s an assumption because our media kind of takes that perception that they’re young people being incredible movement leaders, therefore they’re garnering people involved and they are, but that population tends to be those that are active already. So they’re not skewing the rest of the data consistently. So what you end up having and this is what we have in climate in ours is we have a large swath of young people sitting in kind of this middle position, which are not necessarily incredibly overly active, but they’re, they’re what I would call probably more their climate conscious, but they’re not climate active and they’re, and they’re sitting there and that’s what happens on these issues when they sometimes rise to the media attention that they get, is is it doesn’t necessarily equate to participation, but we perceive it is because we’ll see a march rally or protest and assume that that’s what all young people believe.

[00:15:18.94] spk_1:
Yeah, right? There’s a, there’s a bias around the moment

[00:15:22.44] spk_2:
always

[00:15:23.05] spk_1:
because it’s now it’s now it’s in our, it’s in our ken it’s been brought to us. So, you know, it’s an enormous moment, not reflecting the larger context over time. Alright.

[00:15:40.04] spk_2:
And, and in climate is one of those that consistently is in the top 5-10, but it, but it hasn’t even in october it barely made it into the top. So our top five. So I would say that if you’re getting national representative samples really spending time making sure that you have a good set subset of the american population, you’re gonna realize some of this stuff happens this way.

[00:17:01.64] spk_1:
It’s time for a break. Turn to communications thought leadership, do you or your nonprofit want to not only participate in conversations around your work, but lead them lead the public dialogue. Wouldn’t it be fulfilling to have media call you to get your opinion on breaking news. It takes time to learn that credibility, no doubt. But turn to, can get you started and can get you there. Thought leadership, turn to communications, your story is their mission turn hyphen two dot c o Now back to influencing young America to act you, you focus too on actions that, That the uh, 18 to 30 year old set take. And I see signing a petition is very common. That’s a, that’s sort of an easy, that’s a pretty light lift action to take. But it’s pretty consistently and in, uh, it’s pretty consistently number one, at least in 22 and 2021. It was

[00:17:10.24] spk_2:
so, so

[00:17:11.26] spk_1:
signing petition, you know, it’s very likely you can get somebody to do that.

[00:18:05.14] spk_2:
And we, and we have to think about this. And I mentioned the phrase, the path of least resistance. We have to recognize our brain is an economic system, right? It’s always, I’m gonna do the least to get the most in general. Right? And so if I was to say to you Tony, you know what, I know you care about this. I want you now to go out and volunteer 30 hours a month, are you in your brain is gonna be like, well how can I do something, but maybe not go that far? That’s, that’s their model of our head and how it works. I always enjoy saying, well, we wanted, I hear young people want to be on board and I’m like, I can show you the national panels that that’s not the case. You might have very active young people are surrounding yourselves, clouding that perception and judgment. So that might be the case, but the vast majority are not ready to be on your boards and nor are they asking too in general.

[00:18:38.74] spk_1:
You see, there’s the bias. Again, we have to be aware that it’s very hard to overcome this. What we see is not representative of what’s happening nationwide. It’s just, it’s just, it’s, it’s, it’s, it’s in our face. So we think, you know, we, we see a car crash and all of a sudden, you know, we elevate the likelihood of of ourselves being in a car crash we see and we see a tragic airline disaster and all of a sudden, you know, the risk of flying on a plane rises in our minds, but, but it’s still, uh, exponentially safer than driving a car. Exactly. It’s, it’s very hard to overcome the bias of what you don’t, I forget. I have a book called alternative interpretations of data based conclusions college, but it’s still on my rival hypotheses. So there’s a name for this, but it’s like consciousness bias or something. What exactly that, Is that what it is? Okay, Okay,

[00:19:02.74] spk_2:
well, and, and tony here’s the interesting thing because, um, I’m often invited to speak, you know, you know, I’ll go to a board or something, you know, big organization, big brand

[00:19:08.85] spk_1:
that’s in your, it’s in your bio, you start after, it must be true.

[00:19:20.34] spk_2:
It is, it is. And and what’s interesting about that is I’ll often get the um, I know all young and I’m like, oh even starting out, starting out, I can’t

[00:19:26.08] spk_1:
even agree with your premise, let alone your

[00:21:27.34] spk_2:
Question. And you’re always going to hear me say according to our sample, according to because even though we have a representative samples constantly, you know, we’re fielding literally in this moment, Tony is supposed to end in about 15-20 minutes after we get off the call. Like I’m going to look at that my team will too and be like, here’s what this sample is recording as well. And I think when you look at our action because I want to get back to this because this is very key, especially for organizations that desires say funds, they desire heavier volunteerism, high expectation enrolls from young people. They are interested in those there is no doubt and so is the american public. Everybody is right. Are empathetic desire that’s coded within our brains to is saying you should that’s a good, you should be doing that as well. But we don’t start there. We usually ease into it after we overcome the path of least resistance and I talked about this a lot in both my book and some other stuff that we’ve done, which is that the first part of engagement is historically the path of least resistance. Where the brain says you should stand up for this or do something because it’s wrong, right? It conflicts with values and beliefs signing a petition is that way right? It’s telling the brain is saying at least you put your name to something, you can at least be honored in that way. Right? Then the second part of that really kind of comes down to that you see others who believe like you and are a part of it. And that is where peer engagement is very, very key because they don’t create relationships with the organization, they create organisms, they create relationships with the others and people around in the community, the movements, the constituency and so forth. Once we get some past some of that, then we start to get into heavier and deeper engagement and so on. But organizations really love to circumvent all of that and go right to the front and for some reason. And this is sort of my little uh um challenge to those that have an opinion around small passive acts because signing a petition

[00:21:29.21] spk_1:
to the collectivism argument

[00:21:56.14] spk_2:
and I have heard every argument about it and I always, when I’m sitting there listening content, li about it, I often say to them, it may not mean anything to you, but it means a whole hell of a lot to the person doing it. And it is a step in many steps to get involved. You should take that as an invitation to do more and and not expect that people have to be a donor immediately in order to be relevant within the organization because they don’t do it that way. They think any action I do for you. You you value it and you believe it’s important and you’re inclusive with it. And that is super key that we have to reinforce.

[00:22:42.34] spk_1:
Yeah, that’s very good looking at it from from the perspective of the person who took the action that was requested. Look, you asked me to do something and I did it. You know, I’m committed, I’m committed, you know, exactly in their mind, I’m committed to the cause. Now, all right. Now, if you want to convert that into volunteer time or come to come to a march or donate, you know, that those things are possible. But in the person’s mind, they’re they’ve they’ve they’ve taken a commit, they’ve made a commitment to the organization. And, and now it’s up to the organization. If you want to try to leverage that beyond, you know, beyond what some considered, uh, an insignificant act.

[00:23:28.04] spk_2:
And that’s the hard part. Right? So, I mean, that’s the hard part of digital marketers engagement and constituency managers who have to and sometimes I find haven’t done the hard work to take somebody who raises their hand and says, yeah, I align with you petitions are alignment, right? Yeah. It allows you to pick somebody out of a crowd and say these people align with the belief that we shared. So it’s our job now to develop the journey, go through it and so forth. But I find we spend so much energy in the intrigue awareness phase of many campaign efforts that we fought, and it’s like, oh, you know, that’s the wind. And I’m like, no, no, no, no. That was just successful to get to the wind, which will be later. That was the moment their milestone.

[00:24:26.54] spk_1:
I see a lot of interest in uh, I’m I’m not I don’t think I’m using the the uh the caption that you use the type. But I see a lot of interesting human rights, you know, Black Lives Matter, um, a woman’s choice, um uh housing, mental health, mental health, This is sort of transitioning into what, you know, you talked about at the outset. Um, I see a lot of interest in human rights and and I consider mental health and treatment for mental health, of course, you know, a basic human right? So I see a lot of interest there, I was gonna say sympathy, but, you know, you’re a researcher, so you might not like the word sympathy, but I see a lot of interest in basic human rights

[00:25:56.84] spk_2:
throughout, and I will say that if you pick up any of our reports, you’re not going to be shocked by seeing any of that, it’s consistent and it’s not just with this, your others. And what’s interesting too is that our social issues become our political issues and political issues become our social issues consistently and it’s not just in this year’s throughout right. If you were to look at and in the report, we talked about, what do you think needs to be in the biden plan that he proposed, which is to build back better or what was even asked what’s missing or what was necessary. And the things you mentioned are always kind of not just in this. I mean that was the one set question that we asked in the fall, but we’re always asking the question, what do you think the country needs to focus on? And they tend to be the same social issues and political issues around the human rights, the condition in which that the person isn’t right, mental health, affordability, employment, and wages, because these are the things that they see themselves when they see their peers also challenged with in general. Um and we have to remember the 18 to 24 year old, right, this will be your older gen z um and versus your 25 to 30 year old, which is in our sample. So we got both young millennials and older gen Z ers in here. Alright, if you look at wage, you look at all the other challenges that they’re dealing with in the formative years which includes now having for those 25 to 30 year olds, now having to pay for health care or hopefully getting it subsidized to companies for the 18 to 24 year old jobs wages, employment college.

[00:26:02.08] spk_1:
These, these folks graduated in the pandemic.

[00:26:48.54] spk_2:
Exactly, exactly. So again, this is one of those where I’m often saying, we have to understand the contextual, social, cultural, economical and political setting in which the person is taking this questions these questions from us because social issues don’t live in the vacuum and they become our issues, they become our politics, they become our values and our beliefs and so you’re going to see that thread consistently and someone said to me, I love, you know, we, we share this with them, I’d love to see all the social issues, like I got everything in there, from medical research to health care to you name it, because if we say, well, no, that’s a political issue I’ll say. But you’re not looking at it from their perspective, in their perspective, they see these as issues affecting them and there are places that they can go to to address it,

[00:27:07.74] spk_1:
let’s dive in a little more to the, your mental health findings. Um you know, you said at the outset, it’s because people have experienced their own Incident of depression or or you know, some other mental health issue or experienced it personally or they know someone who has it is it isn’t like uh is it one out of 10 is has been personally affected or know someone?

[00:27:27.34] spk_2:
Yeah, 56 actually, yeah, yeah, it’s substantive and this again was

[00:27:30.79] spk_1:
50, I’m sorry, do I, 56,

[00:27:33.04] spk_2:
56 had personally been affected or know someone who has affected 56%.

[00:27:37.10] spk_1:
So it’s over half I was

[00:28:58.64] spk_2:
confused. Okay, okay. But here’s here’s the thing that uh as I mentioned at the up front and I’ll reinforce here, which is that this has, this has been growing and it’s been consistently growing because this is not the first, we’re just now calling in a special section at the end of this year because we we we are looking at the researchers back pre pandemic. I mean we started our studies five years ago and now we’re in our fourth or 5th, 4th to 40. I’m sorry for you. We published four years ago, we started five contests a little bit of time and then um you know where we are now and it’s it’s just continuing to go up in general and I think this is something that we have to recognize and what I also find interesting because this is the first time that we asked, what do you think? Because this we sometimes never ask the people who are being affected what they think the solution should be in general. Right. So we asked them like what are the top solutions and you see here one of the top one, if you remember earlier, tony we talked about what we’re one of the issues health care premiums. One of the key things that they said, 46% of them of our sample, overall ensuring adequate mental health insurance coverage and treatment options for the uninsured and underinsured. That is, that goes to tell you something about a group of a cohort of, of a generation in the middle of a pandemic, you know, going through this and I think that that’s really key for our leaders to understand

[00:29:11.64] spk_1:
And then right behind that at 45% requiring insurance companies to cover drug and alcohol addiction treatment.

[00:29:23.84] spk_2:
Exactly courtly. That’s the fact that health and healthcare premiums were a major issue concern. Yeah.

[00:29:24.64] spk_1:
So this, this is a very compassionate group and, and has been for years as you, you know, you, so I like that, I appreciate you bringing in the larger perspective beyond you know, the year that I’m looking

[00:29:35.16] spk_2:
at this

[00:29:36.56] spk_1:
is this is uh these are, these are tender, compassionate folks.

[00:29:41.14] spk_2:
Yeah, absolutely. I well, very

[00:29:44.82] spk_1:
Uplifting to me at, at 60 years old. It’s very uplifting.

[00:32:01.94] spk_2:
I think that every generation is obviously going through their unique cultural, social political moments in which shape their values, right? And beliefs in what’s happening this generation is, you know, our younger gen z, our oldest gen, z’s are 18 to 24 year olds are getting out of high school in the middle of a pandemic going into college, you know, having these kinds of experiences that we’ve all had over the last 2 to 3 years. I think that what you are seeing here, especially in the 2021 compilation here, is that there there’s some struggles and they want, they want to help others because they’re personally affected by a lot of this stuff. And I think that if you look at this and say, well I don’t see things like other nonprofits are working on, it’s because this is the situation they’re in and that shapes one’s perception of what needs to be helped because they’re the ones also in the same camp of ones that need help in general. I’d also make another kind of comment around the compassion pieces that, you know, when we did the 10 years of the Millennial Impact project with the Case Foundation that I led that research for, we would consistently see patterns like this too, But wasn’t what was interesting in that one, although we didn’t ask things around mental health, although it would have been very nice. Now, looking back, you know, as a researcher, like it would have been great if we would have tracked that for 10 years, but we always tracked actions, participation issues and so forth. And the issues have always been somewhat similar somewhat. There’s some differences, Social justice versus civil rights were often in that sort of top three and so forth. But what hasn’t changed is sort of this desire to help their fellow appear because of them going through a situation like I remember there were 2 to 3 years the millennial impact project. This is probably studies like six years ago, seven years ago, eight years ago where it was debt getting a job and employment because they’re trying to come out if you look at it, you know, millennials are trying to, we just have retirement issues that we have a big boomer generation that still hadn’t retired. So you get forces that challenge employment and then you have millennials who are the one of the largest generations coming out of university, you know, Underemployment and then unemployment as well. Right, So these things affect when social issues and I don’t think that we’re, we’re kind of to our point throughout this conversation is that when you look at the perspective the person is going through, it’s not surprising to be seeing them say I want that person to have either what I have a little bit of or when I’m being affected by two

[00:33:57.74] spk_1:
very uplifting. It’s time for Tony’s take two. Oh, thank you for indulging me over the past several weeks, I’ve been promoting my plan giving accelerator class, the class starts this week all is well with the class very fulfilling and next week I’ll start promoting the next class through july No, that’s not true. So, but thanks for listening to plan giving accelerator commentary by me, um, I love doing the accelerator, I like seeing big robust classes and that’s why I promote it so much. I want there to be a lot of peer learning in which there always has been and there will be in this class too. So, so thank you for for that indulgence that’s all. And that is Tony’s take two. We’ve got boo koo but loads more time for influencing young America to act with Derrick Feldmann. I gotta ask about um, I’m gonna caption it preserving democracy. Does that, does that appear? It’s, it’s not in the, it’s not in the top three that, that this report talks about. But is there, is there that, and I’m aware of your admonition, you know, that’s not a political issue. It’s a, it’s a larger, there’s a larger context to to it, but does something like that appear as an as an interest, the concern about political polarization, democracy,

[00:34:39.14] spk_2:
it’s, it didn’t hit in the top. Um, I will say that we, uh, in the fall of last year, if anybody wants to take a look at our reports at the beginning, all the way up until the election um, are reported because we, we had, we were asking questions around voting, democracy, participation, civic and so forth. There’s some stuff in there, but it was isolated a little bit, but when, when it’s in, when it’s in the rest like democracy voting and other issues, the large battery to select from. It’s, it hasn’t been in the top, it hasn’t. I know,

[00:35:24.94] spk_1:
uh, you know, it’s okay. I’m, I’m not, well, I’m a little disappointed, but I’ll be all right. You know, it’s, it’s still the compassionate I dubbed them uh, I was taking my notes that the compassionate cohort. So I’m, I’m still, I’m still largely upset. Okay. Goes to the older, yeah, the the older set. Well, well, we’re working at it too. Alright. I don’t like to go too far into politics. I just, I had to get my own personal question. So what about what, what can we say for, for nonprofits that work in spaces that you and I haven’t even talked about. Uh, I suppose they work for a medical cause. Um, anything that we haven’t, you know, we haven’t, we haven’t touched on, Do I presume your advice is don’t surrender 18-30 year olds. It’s just that you’re not among their top three or five issues, but don’t surrender the cohort or or what, what is your advice? I don’t want to.

[00:39:30.82] spk_2:
Yeah, I had somebody I was thinking this is pre pandemic, big conference speaking engagement. Somebody raised their hand and said, you know, I work for a cancer support organization and basically you’re saying I’m, I’m done and I’m like, no, I’m not, no, I’m not, I, you know, we have to recognize that this is the formative years that somebody is going through and what I always say to people to is When I think about an 18 to 30 year old in their social issues is that it’s it’s like going into a big, large space with so many options to choose from and there’s so well in tuned to get to any of those options and they’ll participate here and there and so forth. But what you see here is sort of the underlying interest in general, those things change. And by the way, we know this from our research, both millennial impact project and now those things change when someone is responsible at work for other people meaning their own management, those things change when we have spouses and partners and families and people that we have to support those things change when we make more money in advance and careers and those things also change the more educated we are in general. And so what we see right now is the interest that underlying a lot of this participation with both of those cohorts that I talked about, but it but it changes, it changes over time and as we, what we do know, even when you look at say, a boomer or a greater generation, the greatest generation or others is that it starts to narrow over time, right? It’s not so big in general participation. But what I would say is is that that, you know, I look at the mental health space and I know that there are a lot of organizations that address and touch on mental health, like there’s youth empowerment and youth organizations that do address mental health in general. And I also know from the guns issue that they the gun rights issues and you know gun safety, they work in the mental health space at times too, and for those that are wanting to attract and engage an audience, I always say to is that to what end is it just because because and this is what happens with those that might be infatuated with trying to get younger demographics because they see a data point like, you know, everybody is retiring and the transfer of like all this stuff that’s in the data point section of um, an article about older people and where the money is going to go and so forth, and I say to them, well before you focus on an 18 to 30 year old, do you have a, how effective are you with a 30 to 40 year old? How effective are you with the 40-50 year old? And what I find is is that we’re always looking for the silver bullet to engage young people, but I before that every organization has to figure out if their engagement model really works and people are really engaged regardless of age. And then you have a second thing to look at that and say, okay, if this is the case and we know their participatory, they’re taking actions are doing digital actions, doing somewhat of a passive activism and some other ways they’re getting deeper involved in things. We probably have roles for those kinds of people within our community. And so let’s create those and we may focus one or two times throughout the year to target that audience to help us out. But I’m not gonna make it about them, I’m gonna connect them to our larger thing. You know, for example, if I’m an organization that wants to get attention for something that we’re doing with our beneficiaries, with our donors have come together, you know, make it around the policy policy and activism style piece and get that we’re gonna get that population to engage with many other generations on it. It’s when we start to create siloed pieces that we get ourselves a little bit in trouble or like we’ve got this young person thing over here where I’m like, well, You know, no one looks that they are not going to say I’m doing this because I’m a young person. They’re doing it because they believe and regardless if you’re 18 or 80, you can still do and believe in the same thing and perform the same actions.

[00:39:44.42] spk_1:
Thank you. Okay. So it’s an encouragement and but don’t be, you know, don’t be chasing data points.

[00:39:51.42] spk_2:
I don’t Yeah, I mean

[00:39:57.02] spk_1:
don’t have don’t have board meetings. Look, you know, there’s research that says 18-30 year olds are interested in in a piece of what we do. You know, let’s create a program.

[00:40:02.61] spk_2:
They

[00:40:03.48] spk_1:
stay true to where you are. Look for points of overlap.

[00:40:19.51] spk_2:
And there’s some great consultants out there that love to pick up on this thing. Like they’ll probably look at my report which I know who they are. They look at the report and say, look, we’re pretty he’s promoting young engagement. Actually, that’s not the case. I am promoting that we engage people as you should be engaging anybody, anybody. And you need to master that before you start knitting segments. Because it would be the same thing to say if I read a report and said, you know, 50 to 60 year old people from this state are going to give more. You wouldn’t say in a board meeting, let’s create a strategy to go get that. No, no, no. Like what is our overarching plan and how do how does anybody fit into that in general?

[00:41:04.81] spk_1:
Yeah. Stay. Stay true to your mission. Always take a breath, your mission, your values. You know, center those maybe some there may be some things you can learn here, but let’s not pivot based on on the influencing young America to act.

[00:42:01.80] spk_2:
Study. Alright. No, but you should say is you know what we’ve got an upcoming event, our campaign efforts. How do we create in a way that also invites them in to be participatory that’s different than saying we’re doing it for them to say. And that’s that’s where we got it. Well, that’s the strategic thinking that we need back in place. I mean I work with brands in America that you all that, you know that our youth consumer brands that this is there like they are squarely in this space. They they have to I also work with large nonprofits or global nonprofits that this is also their target audience. They don’t do work outside of this. They focus on the formative years, you know, and I’m like got it. But for those that are very big that have all generations that they are, they’re not to appeal to one or the other. I mean, who’s going to say? I appreciate, I I don’t want your money versus this money, you know, you desire to get any dollar that kind of comes in as well. Okay,

[00:42:03.70] spk_1:
let’s uh let’s leave folks. Well, first we gotta say, where do you get, where do people get the influencing young America to act?

[00:42:12.10] spk_2:
Study? Yeah, you can see all this report that you’re talking about, which is the culmination piece from 2021 as well as all of the last four years at cause and social influence dot com and dot org. Either one will bring you there

[00:42:23.24] spk_1:
cause and social influence

[00:42:25.71] spk_2:
you dot

[00:42:26.20] spk_1:
com or causing

[00:42:27.57] spk_2:
social influence

[00:42:28.43] spk_1:
dot org

[00:42:29.70] spk_2:
either way. It’ll work out, You’ll get there either way.

[00:42:32.40] spk_1:
Okay, causing social influence. Alright, yeah. Alright. Derek, what? That was pretty inspirational, you know, I’d like to end on a upbeat note, thank you. But is there anything we, we haven’t talked about that you’d like to, you’d like to mention?

[00:45:20.69] spk_2:
Um I would say one thing and we touched on a little bit and this is something that we are spending a lot of shoot Alright, tony um please pretty good. Um and that is uh and this kind of goes to the bubble that sometimes we live in in general and especially when it comes to the spaces of like who’s engaged with us, who isn’t, who’s involved and so on and the word engagement is so fluid, everybody has to define it for themselves. But and I wrote a recent article about this is that a lot of people, young americans, all americans um are kind of sitting in this a place where they need nudging, they need nudges, they need that that piece to get them involved in something. And they’re also not sitting there attending rallies that we think they are going to every protest, you know, doing all of these kinds of things that sometimes we perceive them to be that that if you look at at the end of the day, we have empathetic, compassionate, interested people in the social issues that personally affect them and the people around them. The real question becomes is how do we get past those that make the loudest noise and participate the most to get to the people that are sitting a little bit outside on the sidelines, waiting for that right moment in that right nudge. And that’s where you should be spending your time creating the campaigns and the efforts. And we have been specifically looking at, you know, and and even we’re talking about in the, in the next year to to next year, this year to um start to exclude those that are overly active. They skew the way we think about data as well. Uh you know, we’ll report on them, but say, you know those that are performing tons of actions a month is your Uber involved person. And once you throw that in there, just like you wouldn’t throw in the $100 million donor on your analysis of all the people that gave 0 to 100 it’s gonna skew things the way we look at it in general and so you have to do and be incredibly diligent to take out those that are overly involved and really center where you’re trying to go to, you’re gonna find that those people are are want to be informed, they really don’t know you, they probably have never heard about you and are looking for that moment in that nudge to probably do something that’s different than what those people who are surrounding you. Tell you.

[00:45:41.39] spk_1:
Terrific, good and great insights. Thank you, I am too. Thank you. Thank you for terrific ideas. Derrick Feldmann. He’s at Derrick Feldmann. Remember to ours to ends. Thank you very much Derek.

[00:45:42.52] spk_2:
Absolutely,

[00:46:14.78] spk_1:
absolutely. I will. Thank you next week. We don’t have any more Derricks. We had to Derek’s in a row. No more Derricks. But how about AmY sample ward visits To talk about the 2022 nonprofit technology conference which is coming up in March. Many support visits, visits. Sounds like mr Rogers, I’m too Who writes this copy? I I need an intern so I can blame for this visit copy. It’s there. If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. I do need I do need an intern to blame. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o.

[00:46:49.08] spk_0:
Our creative producer is Claire Meyerhoff. The shows, social media is by Susan Chavez. Marc Silverman is our web guy. And this music is by scott stein. Yeah, thank you for the information scotty. You’re with me next week for nonprofit radio big nonprofit ideas for the The other 95% go out and be great.