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Nonprofit Radio for March 2, 2012: BFD: Board Financials Dilemma

Big Nonprofit Ideas for the Other 95%

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My Guests:Andy Robinson and Nancy Wasserman: BFD: Board Financials Dilemma

Andy Robinson
Nancy Wasserman
What do you do for board members who can’t read your balance sheet? The authors of “The Board Member’s Easier Than You Think Guide To Nonprofit Finances” can answer that. Andy Robinson and Nancy Wasserman explain why understanding finances is critical so board members preserve your good work and protect themselves. Do their eyes glaze over when the numbers come out? We’ll help your board achieve financial literacy.

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Dahna hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host and its march second, two thousand twelve well, i hope you were with me last week because there were some excellent interviews last week like this one take on teens aria finger she was that she is the ceo of do something dot or ge, and she had ideas for motivating teens and getting their passion points, finding their passion points to get them engaged in your work. Also pursue your hero’s journey. His journey took him across the u s in a vw microbus, inviting two hundred of the country’s most famous and powerful to coffee. Eric sapper stine is chief creative officer at living wonder, and he shared some of his amazing lessons. Both of those were pre recorded at last year’s next-gen charity conference, then last week also had going greater into google search. Maria simple, the prospect finder and our regular prospect research contributor, dug deeper into google search how do you search results different when you’re logged in or not logged in? Plus advanced search tips? It was a short course on search to help your prospect research this week b f d board financials dilemma of course that’s what b f d means what do you do for board members who can’t read your balance sheet? The authors of board members easier than you think god to non-profit finances, i can answer that. Andy robinson and nancy wasserman explain why understanding finances is critical to board members so that they preserve your good work and protect themselves to their eyes glaze over when the numbers come out, we’ll help your board achieve financial literacy also, roughly thirty two minutes into the hour on tony’s take to my block this week is our irs is helping you. They’ve got some helpful web content on a new site for non-profits i’ll talk a little about that we’re live tweeting the show this week as we do every week. Join the conversation, use hashtag non-profit radio if you have questions for our guests, send them bye twitter using that hashtag this show is supported by g grace corporate real estate services and i’m very grateful for their support even though i just flubbed that sentence, i really am grateful for their support now we take a break. And when we return, b f d board. Financials dilemma. Stay with me. Yeah, you’re listening to the talking alternative network. Durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help bilich we take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hyre oppcoll. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Metoo welcome back, it’s, b, f d board, financials dilemma andy robinson provides training and consulting for non-profits in fund-raising board development, marketing and earned income. He specializes in the needs of groups working for human rights, social justice, environmental conservation, historic preservation and community development. Nancy wasserman has over twenty five years of experience in community finance and social enterprise development her particular skill is working with clients on projects that must satisfy both financial and social or community goals. They worked together to co author of the book the board members, easier than you think i’d to fund to non-profit finances published by emerson and church, and i’m very glad that their collaboration brings them both to the show. Andy nancy, welcome. Thank you. Thankyou. Tony. Pleasure to have you about both. Andy. Pleasure to have you back. Good talk with you again. Thank you, nancy. Why is this important for board members to care about the financial condition of a charity? Because that’s, really? What? Your charges as a boardmember. You have the responsibility to make sure the organization is achieving its mission. And the way the best way to do that is to make sure it. Has the resource is it needs to do it, and the financial statements and the finance non-profit finances how, you know, pretty quickly, what’s going on, especially if you’ve you’ve got that information. You also have some responsibilities to the community to deliver non-profit and that does achieve its mission and does it in a responsible and raducioiu fiduciary appropriate way so boardmember czar have a fiduciary duty to the charity, right? Absolutely. To the charity and to the public at large. Okay, s so why do you say the public at large? What? Because the in the u s the internal revenue service typically gives charity’s a ah non-profit designation, which allows them to receive contributions and issue tax deductible receipts and because they us is forgoing that tax, um, on knows on those dollars and giving the public a public benefit, the irs exercises oversight of non-profit charities and make sure that they really are delivering on their charitable purpose. So there is some public money in here it’s foregone before gone tax revenue at at a bare minimum, often there’s also direct public money from government grants or government contracts. And how about financial problems that can occur within the within the within the charity, like you bring out an example in your book of people not getting their salaries paid things like that, you know you there. Is that that oversight potential here you you are running a small business on dh. You want to make sure that your employees they’re well cared for, that you’re achieving your mission in the world at large sometimes in charities will see folks, you know, giving up salary on dh or deferring payment out of the goal of achieving the mission of the organization in the long term that seriously hurts the organization because people are really watching what’s happening with the money. Where is it coming in? Where is it going? Out? And andy isn’t their potential personal liability for board members when when their problems like this. Like nancy’s describing? Well, let me first cubine disclaimer here, which is that neither nancy nor i or attorneys then we can’t give people legal advice. Okay, well, there’s, no way haven’t nobody’s given you. The listeners have not given you a retainer fee, so you know, okay, i won’t play this. Um, if there is nonpayment of payroll taxes for example, of accusation goes into debt, doesn’t pay the irs or state taxing agencies boardmember czar individually liable for that? Um, most expenses boardmember czar protected from being personally liable on, but there are some exceptions, so i don’t know that that’s what drives this conversation? I mean, four members are simply looking at the balance sheet as a way of making sure that they’re not personally liable. That’s one level on this conversation, but there’s a whole lot more levels having to do with stuff that nancy was talking about. You are we being efficient? We meeting our mission? Are we tracking our work so that we know we’re being effective and that’s really what financial management is about? Indeed, okay, there’s certainly a whole spectrum of reasons why boardmember should care. I just wanted to bring out the last one, which is there is the potential of personal liability. Um, let’s see, wei have just about a minute before a break, and i’m hoping, nancy, why don’t you introduce the idea of the the financial dashboard? And then we’ll talk a lot more about it right after this break? Sure, the financial dashboard is something we introduced. That really gives you a one page sense of how’s, the organization doing what what i’ve found happens with a lot of non-profits is that they, um, they give their boards just reams of paper. And all of a sudden you get the budget and the the performance in the balance sheet and there’s, fifteen pages of financial statements and most boardmember zeev unwanted, who do know how to read. Financials don’t plow their way through it. And so the dashboard is is essentially a one page opportunity to get a sense of how are you operating financially? Are you being efficient, and are you having an impact and let you do it in a fairly simple way? And we’ll talk a lot about that one pager right after this break, i hope you stay with us. E-giving ending duitz e-giving ding, ding, ding, ding. You’re listening to the talking alternate network e-giving. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one, two, seven, two, one, eight one eight three. The conscious consultant helping conscious people be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Welcome back for b f d board, financials dilemma my guests or andy robinson and nancy wasserman, co authors of the board members easier than you think guide to non-profit finances and well, we’re live tweeting the show and we have a guest live tweeted this week. She is mazarene treyz is from austin, texas. Mazarene hello, thank you for doing the live tweeting today you can follow mazarene her ideas at wild woman fund on twitter and you conjoined, of course, the conversation right now using the hashtag non-profit radio and andy, i want to throw a question to you quickly. We got a question on twitter from mazarene what if an executive director was found stealing one of the things nancy and i were talking about that kind of fraud issues earlier? Would you give them a second chance? Oh boy, well, i’d be curious to hear nancy’s answer to this. My initial response no, followed by it depends and, um actually was on the board of an organisation where we found the opposite problem, which was the board of executive director was pouring money into the organization. He emptied out his retirement account, but it wasn’t telling. Anybody? He did this because thie grants weren’t coming through, and he was too embarrassed. So that’s a that’s, a that’s, a problem of being over generous, though it is paying for it himself. Yeah, we ended up filing the guy. Yeah, and the reason was he wasn’t disclosing to the board with the board needed do its job, right? Right. And i would say the issue in that case isn’t so much as, uh, misdirection lying. So i am. I am, you know, obviously kept is a bad thing, but the board needs full disclosure from the executive director to be able to do their job. Well. And i know that’s really where i would go on that. How about you, nancy? Andi was curious to hear your answer. I know. I would say again, like andy, it depends probably depending on the amount of severity and this situation. You know, if if the executive director was borrowing twenty dollars, from the petty cash when they forgot to bring their wallet toe work one day um, clearly that’s not not egregious enoughto fire somebody. But if they’re helping themselves to the to the checking account and redirecting grants into their own bank account? Yeah. Probably caused tio tio fire them even if they pay it back, right? That really? Because they pay back with interest, that really doesn’t matter, does it? I mean, the thing about non-profits is, you know, they’re not your own private fiefdom or your own private business there. Is there a community engagement where the reason you know you have? Ah, board of directors that are the final legal responsibility for the organization. So you really shouldn’t be operating it like your own private business. Let’s, talk a little about the dashboard now, nancy, the financial dashboard we introduced earlier it’s a one pager which i think will be a relief to people that they’re not getting a sheath of financial forms and balance sheets. But what? What do you think? What key parts that should be in this financial dashboard that sort of streamline the overview for board members. I would say that that there’s really three parts to it there’s a financial part where you’re looking at, you know, sort of what’s our total budget. Um, you know, every board member of every organisation should be able to very quickly say whether the organization is a three hundred thousand dollars a year organization or five million dollars a year. Organization. That’s sort of a basic sense of scale. Um, are we making money or not? Do we have net income? Hyre, uh, do we have cash on hand? Those kinds of questions do we, uh, do we have network? So we you know, if everything had to be liquidated today, um, would there be any, any money leftover or any value left? Geever um, that that was tangible value? Not just, uh, goodwill? Um, we also want to be looking at at how efficient the organization is and efficiency changes, depending on what the organization does it it’s really sense of being able to measure you you against yourself or against industry standards and it’s, you know, the level of what it costs to deliver services, for example, to severely challenged populations versus what it takes to deliver services toe highly educated people in an urban area where they’re all easily able to get to something. The costs levels are going to be different, and and we’re not saying that they should be the same, but to know what it costs for you. To serve your clients, what it costs to have volunteers and then the impact and i don’t know, andy, if you want to talk a little bit about that impact, how you measure whether you’re meeting your mission or not, and they’re often knew miracle measures that you can think about, you know, if you’re a land trust, how many acres air you preserving? If you do mentoring with children, how many adult children matches do you have? I sometimes this is long term tracking, which is hard for a grassroots organizations to do, but in most field there are ways of measuring your impact in terms of the number of clients you’re serving, or the number of audience members who are involved and hopefully there’s some measures that you can come up with that act, the quality of your work as well. Okay, so people here is we could get this all on one page. He would have data from two years ago. You’d have data from last year. You’d have data from the current year. He could lay them out and see what the trends are. All right, that’s, the financial dashboard i love how you guys have this little dance worked out where nancy talks about the financial and efficiency parts, but then she throws it over to her co author, andy for impact, and you have it all worked out, sort of sort of taking the show over, but okay, it’s, in a good way, which which leads me to a question i said, i have to ask when two of when you co author a book, how do you decide whose name comes first? Did you just do alphabetical order? Did you flip a coin or i see i’m too narcissistic to co author with anybody but but how did you guys work that out? How did you decide that? Andy andy’s alphabetically? First on first names on last names on the honest truth is he did a lot of the writing work where as i did helped him with content, so it was very easy for andy to go. All right, so if i had come in, you wouldn’t have looked only at martignetti you would have lost her, looked at toni, and then i’d have fallen maybe to the bottom, which is probably what i would have had much to contribute to this. So you’re wise not to take you anywhere, even though i pitched you. Otherwise, you name is well known in a certain community. We might have put you first on the your publisher would never have approved that one of the questions that we ask before the show that relates to what we’re talking about now is, do you believe all your board members have at least a general understanding of your financial position? And seventy percent said yes, thirty percent said no, so that’s, pretty good, seventy percent, but the thirty percent. They’re not really very confident, right genera, and that was just a for general understanding. Okay, so the, uh, that’s the dashboard. Andy, should these things be devoted only to you the authority of the finance committee? No. I mean, i think a really good use of the finance committee is, well, stuff down. Rest of the board can understand. It provides thing and support to the rest of the board. Serve as mentors and back-up for the people on staff. We’re doing this. This book is not about house staff. Members need to do financial management mohr effectively. But the reality is a lot of people who are executive directors or even finance directors need help. And one of the goals of finance committee is to give them that help when they need it. So away to think about this is excuse me. If the board is operating at a high altitude and the staff is down on the ground slashing through the week, the finance committee is sort of in the middle there, providing a bridge between those two groups of people. And so that means that financial dashboard is for the whole board to review, right? Yes, absolutely. Was that a heck? Yes. Was that you could say? Hell, yes. Okay. Okay. Wei have another question on from twitter. Reminding listeners you can join the conversation on twitter using hashtag non-profit. Radio board members need to look at the impact of the organization. Andy, i guess this is for you since you talked about impact, how do you measure if you’re meeting your mission or not? I guess she’s looking for a little more detail. Okay, well, obviously depends what your mission is. There are some standard benchmarks for how you’re doing. Uh, if you work with substance abuse, there are networks that do that that can talk about ways of tracking your impact. For example, how many people come through a program, get clean and stay ugly if you are a food bank and you’re delivering food to the community? There’s a number of metrics there that come out of arika america’s harvest, i forget the name of the national network, but they’ll tell you how much money you should be spending more or less based on the population that you’re serving and how much when he pounds of food you can put out into the community pretty much every non-profit, um, subset has symmetric that irrelevant, and the trick is to learn the ones that are relevant. Your type of organization and then trying to adapt them to your particular need. And that would be important for the executive director toby recognizing certainly, and then right. And then conveying that too. Lord. Yes. And in some cases, depending on the size of the organization, there is some board work to help find those numbers. I mean, i work a lot with really small organizations who has a staffer overwhelmed and it be great to say to a finance committee on a volunteer basis, i’m trying to figure out what the relevant metrics are for i type art type of organization who would be willing to do some research and bring that back to us. Doesn’t aboard metoo. But, you know, in the larger organization, yeah, that’s gonna fall staff one of the other questions we asked pre show was, does your board have a committee devoted to financial issues? About eighty percent said yes and the remainder roughly twenty percent said no, nancy does there? Does there have to be a finance committee? There does not have to be a finance committee. I think it really depends on the size of the organization. The level of support. That the director might need you know, how complex the organization is and a zoo also how savvy the board is. If most of the board understands financials and feels quite comfortable with it in a small organization, you could get away without a finance committee. I’d say you want one in any organization that’s about to undertake any kind of major financial growth or change or, uh, new initiative in a larger organization. It just is a great way to assist either the finance manager or the executive director and developing budgets and exercising oversight, because things don’t happen exactly as people planned them with me today. Or andy robinson and nancy wasserman, co authors of the board members easier than you think guide to non-profit finances, let’s, let’s talk some about diversifying income sources. Nancy, you make a point of of having that in a couple of chapters of the book, why is that important? First, you never want to be totally reliant on just one thunder. You don’t want to be in a situation where if that one funders suddenly says, we don’t like what you’re doing, um, that you’re suddenly scrambling in having to find other. Ways to support your activities and your programs on what you do for this, folks. I think we’ve seen a lot of that in our recession. Agencies that rely exclusively or too heavily on, say, government fees for services or maybe even government agency grants, oer and oer foundation grants those of all sources that have been cut back. Indeed, that’s, true and that’s, part of what it’s both diversifying types of financial support but also the number of supporters within each types. So you’re not totally reliant on just one foundation or won a charitable donor-centric donors on dh foundations and government and your own revenues. If there’s a way for you to do that, we have a comment again from twitter. I’m just going to point out tio, the person who wrote that, john, that we did talk earlier about individual personal liability for non-profits. You may have missed that part of the show, but you can always catch it on the archive on itunes on our itunes pages non-profit radio dot net. Then what are andy some of the sources of income that non-profit might look to that that they’re not currently exploiting. So there’s three big buckets here, tony, the first buck, it is private e-giving private giving is foundations, corporations, individuals and, of course, lets people leave behind when they pass away the big category there’s individuals within private e-giving about eighty percent of the money year after year comes from people, and most of the groups that i work with don’t invest enough time and energy using money from individual donors. So that’s the first category second category is public funding that goverment funding from the state local, regional, municipal, all the government levels. And as you already indicated, this is a shrinking resource right now and the groups that i think you’re getting hammered the worst during the recession or they were relying on government. The third bucket is earned income, which is non-profits arching for the services they provide or in some cases selling goods, unity, and of the three that’s the biggest of all this is sort of the surprise for people is that earned income is about the same amount as private and public funding. Put together when you look at all the non-profit across the country that’s. Interesting. Yeah, you don’t generally see that in in fund-raising reports like e-giving yusa, because earned income is not part of their there. Sorry about private philanthropy there now very clear, the numbers a little skewed, because if you’re a private college and you’re charging tuition, that shows up has earned income. If you’re a private hospital and you’re charging non-profit hospital in, you’re charging for medical services that shows up as earned income, so those numbers really sort of skew the data. But i’ll i worked with a number of organizations where i’m always pushing him to say, is there something you do that you could package up cell? Do you have some skill that people would buy from way have to take a break? We’re going to talk more about earned income right after this break, stay with us. Dafs you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com i said we’d come back immediately and talk about earned income, but even though i am narcissistic, i forgot it’s it’s, my this is my turn now so it’s time for tony’s take two for a moment or two. My block this week is our irs is helping you. They’re new site is called i r s stay exempt and of course there’s a link to it on this week’s block post, and that site has courses and webinars and other resource is that the irs has produced for new organizations and for existing organizations, and then they have a section called also in depth topics, and i have links not only to that site but to a few of the topics that i know that charity struggle with and that i’ve had guests on to talk about applying for tax exemption, unrelated business income and four o three b retirement plans and the unrelated business income actually is sort of a spin off topic from what we’re about to i’m about to talk about with my guests earning income so the content from the irs it’s all plain language, it’s really very easy language. Teo to grasp it’s a little hokey in some places. There’s, an instructor named coach in a bunch of the bunch of the content you’ll learn from from that guy coach. But, you know it’s, an enormous bureaucracy trying to be accessible and helpful. And i admire that so on my block this week, our irs is helping you, my blog’s that tony martignetti dot com and that’s the new girl from what it used to be. Tony martignetti dot com that is tony’s take two for friday, march second, two thousand twelve it’s march already. And this is the ninth show of two thousand twelve. Andy robinson and nancy washington. And with me, we’re talking about b f d board. Financials dilemma. Andy earned income. What? What kind of charity possibly do? What’s a should be looking at tio. Try to make some money off their activities. Their work? Well, the question i always have groups that air wondering about this is what you have. What, you two or what do you know somebody else onto have or do or no most non-profits during the service business way deliver services. Sometimes we have expertise in that area and, you know i mean there’s a structure brainstorm that people could do around this. A lot of what we do in the nonprofit world is give it away, and the really entrepreneurial organizations look at what they’re giving away and they say, it’s paying market for this and, you know, we can we can spend the rest of the show talking about this. I don’t know if you want to, but, um, there’s a lot of opportunities there, and i see many, many organizations could be more self sufficient financially if they got at figuring out what they know and how to package it up. Okay, is there an example you can share with us? Ah, charity that didn’t realize what they had and and then ended up being able to exploit it and make some money from it. Well, i’m the author of a book on the subject about selling social change, and but my favorite ample of this, um, you know, for a group for years in tucson, arizona, caldnear search their seed bank on made of american crops and you know, what they do is protect eats from going extinct by planting them and growing them and distributing them and probably thirty percent. Of their of their income, its seed sales. I mean, there’s the bank and they receive selling what they recently started doing, which was fascinating as they opened something they called state school. And these are people who want to learn about how to protect seeds, grow them as amount of the next generations, really about sort of biological and genetic buddy, okay, money, and they come to arizona for a week and they get trained and everything you need to know to run your own. C back and it’s, an organization that was sitting on this for probably thirty years, only recently realized that people would pay for that knowledge in a classroom setting. Oh, they have been doing that all for free while they hadn’t been training other people. They’ve been taking care of this, but they hadn’t been teaching on. I said, okay, and they realised there are there, you know, the whole renaissance of local agriculture in our country right now. And they thought we could tap into this there’s a market here for people who want to learn how to do this. And so they started doing this, and they’re doing this four or five. Times a year and it sells out, and they’re starting to move it around to other parts of the country. So i mean that’s one example that’s an example of knowledge, they had a knowledge and a skill that was very marketable that’s, right? And until you have you know what, you need a finalist for better words, does he need someone in the organization who had an entrepreneurial gene who can look around and say, you know what, somebody’s going to want to buy this and not every non-profit is blessed with people who think that way, and i think part of what nancy and i are trying to do in our professional lives is to get more of that thinking out into the non-profit community. Andy related. Teo diversifying income. I had a comment from linkedin this woman had just had a board meeting this earlier this week regarding the need for transparency and distribution of responsibility when it comes to finances, bookkeeping and reporting function of their historic non-profit theater, they’ve been doing their thing, they’ve been doing things their way a long time on dh one big problem is that they have a banker on the board and he doesn’t see the problems s so it sounds like and and then she says i was able to get the check writing privileges moved to another person. This is sort of segway ing into ah, conflict of interest conversation. But it sounds like maybe he was the only one writing checks. Um, i secured a nice grant from a foundation and they want a financial audit. I’m moving for a review. However fear we won’t get any more money once it’s known how ignorant the board is about accountability. Nancy drew and he’s laughing. Nancy let’s, bring you back. What would you what would you say there? Well, you know, how are we defining accountability here? Is there a lack love? But what a financial audit might uncover is in propriety. But it sounds like that’s, not the case. More likely, it’s going to it’s, not the financial audit per se, but the form nine. Ninety that you filed with the irs. Which asks you now to tell us who does the board looking financials. Um, how does is the board of informed? Has the board seen an audit? Uh, did they review it and approve it? It’s really? You know, there there’s sort of two sets of questions, the very pragmatic did did you get an audit? Did you review? What did you look at it? And then the the more important question in my mind, which i think is the question we’re trying to answer with the whole book, which is, does the board really understand what all these numbers are telling them? And ideally with with a financial audit and accountant has come in and spoken directly with the board of directors and walked through each and every page of it and talk about why the financials are the way they are and what they mean? Um, and i think both andy and i have seen, you know, numbers of organizations where there’s a lot of people sitting around the table on dh, they leave it to the banker or the investment professionals, too. You know, they well, they know about numbers, and they handle it and it’s really something that everybody needs to know how to do if only to make sure that the mission of the organization is fully addressed by by the board and the organization. This also relates, teo, the conversation about diversifying income and hear this woman, i believe she’s a fundraiser there, a volunteer fundraiser on dh trying to diversify income source, getting a grant but fearful that the grantmaker not be renewed because there isn’t the transparency and accountability that thie the the grant source will probably be. Yeah, and this is another point that was raised. He sort of came out sideways is this question about separation of duties, which is, you know, in a healthy organization, people break up that work, one person opens the envelope, somebody else writes the checks, and somebody else approves them and somebody else, uh, get the, uh, bank statement and balances the checkbook, and the idea here is that you’re trying to avoid mischief, yeah, and fraud. And if somebody says, oh, i’ll take care of all of these things, you know, maybe they have good intentions and they’re going to be perfectly honest about it, but you really need to break that into separate pieces so people can have oversight over each other, let’s, segway into conflict of interest, andy define for us what conflict of interest is we hear it so often. Yeah, well, my sense of it, at least in terms of the context we’re having here, is that if you serve on a non-profit board, your job is to put the needs of the organization above your own personal needs. And where this plays out sometimes is people who try and receive a benefit from serving on the board at the personal benefit it has nothing to do with advancing the mission of the organization where they get tricky is that in a lot of voluntary organisations, there are inherent conflicts of interest. If you goes to a private school and you’re on the board, your job is to advocate for policies that are going to benefit the children in the school, and in some case, that means they’re going to benefit your kid individually and sort of sorting those things out can be challenging, but the bottom line is the decisions you make have to put the needs of the organization in front of your own personal needs. Nancy, how can we try to avoid conflicts of interest? One of the best ways is tohave ah, a written conflict of interest policy, where you’ve already addressed some of the situations that are likely to happen before they happened, where you sit there and say, you know, no defined what it is that is seen as either a riel conflict of interests or a perceived conflict of interest. Um, which might be a case where somebody was, for example, um, can somebody bid someone who serves on the board of directors bid on a project while they’re still on the board of directors or not? Or do they have toe resigned before they even submit a bid? Or do they only resign if they’re awarded the bid? Or do they have to resign? Or can they simply step out of the room for the discussion? Those are the kinds of questions that got kind of can get kind of challenging um, particularly when any member of the board stands to benefit financially from any decision of the board that’s an outright in my mind it outright conflict of interest and, uh, in most boards, you want to make sure that person doesn’t participate. And it’s it’s always easier to have that discussion when there isn’t ah, hot potato sitting in the room, that’s somebody’s thinking that they have every right to be part of the discussion on do you have to therefore bring up both the fact that somebody in the room is feeling uncomfortable that this person is present and it gets a little bit more tense in those sorts of situations prevention, having a written policy that folks have already talked through and everybody feels responsible for making sure it’s so prevention ahead of time, much better than dealing with it when it’s a crisis or potential crisis and, you know, it also is the transparency issue. You want to make sure that your presentation to the community at large is bonem it is as unaccountable organizations that that gives everybody equal opportunity to benefit from three organizations purchases. Is this the kind of policy a boardmember should sign and review every year or something like that? It’s not a bad idea, you know, it depends on the nature of the organization. I you know, i worked with a community loan fund and that’s absolutely required that you disclose your conflicts of interest each and every year and that you review the conflict of interest policy every year bonem the other thing that you know, incredibly important, disclosed, disclosed disclosed way have just a minute before a break, andy, anything you want to add to conflict of interest discussion. I think the main thing is that if you see it, you have to name it after. If you’re boardmember and you smell something like this, you have to have the courage to bring it up and nancy said, it’s much easier to do this if there’s an existing policy in place first, if somebody sees something like this andy again just a few seconds before break, who should they bring it up to your i’ma boardmember who do i talk to? Well, i would probably go to the chair first and say, i think there’s something fishy here, let’s, talk about it and i would start there, and then presumably, the board, the chair will bring it to the full board. Andy robinson and nancy washington are my guests. We’re going to take a break. When we return, we’ll dive into some financial statements to wrap up, stay with us, talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership? Customer service sales or maybe better writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Nancy let’s. Talk a little about financial statements. What? What? Uh, what are the basics? First what’s the overview. There’s. Really? Two major statements that everybody has to deliver once the balance sheet, which is a snapshot on any given day, typically the end of the month or the end of the quarter. The end of the year. Um, which outlines what the organization owns and what they owe and what they’re worth, which is the difference between everything they own. Less everything they owe as faras it’s paper value is what they would be worth on that day. Uh, the other major statement is the statement of activities also called the profit loss or a p n l which is? Where do you get all your money? Your income your revenues from and then what does it goto pay for all your expenses and the bottom line? There is your net income at the end of end of a certain time period. The statement of activities is more like a movie. It covers a period of time. Uh, typically, uh, the beginning. Of the year to the end of the most previous sorry, the most recent months. So if we were on a board today, we probably wouldn’t see the thie statement of activities through the end of february because somebody would have had to have it all cleaned up as of yesterday. But we could expect to see something through the end of january and depending on what your fiscal year, wass would determine the begin of the beginning period. We talked earlier about full disclosure, so i’m going to make a disclosure the on ly accounting course that i’ve ever taken i dropped out of because i was i was i was going to fail, so so i’m like perfect for this book, this it’s very informative, and it is an easy read, and it is helpful guide um, nancy helped me understand i this was always seem like magic to me on a balance sheet. How is it that the assets equal the liabilities? How does that always come out so equal? I mean, its intended that way. Obviously. How does that possible? Seems like magic. Now you’re asking somebody who was not trained as a classically trained accountant. You can’t pull back now. Your name is on the book, you’re name is there. I’m looking right at it, says nancy wasserman’s. But it’s, um, it’s based on double entry bookkeeping, which was developed by the chinese and it’s follows up from the abacus. And i was sort of, uh, uh, amplified by the italians in the renaissance. Essentially, when you put an entry and double entry bookkeeping, everything that goes up, something has to go down and it all balances out in the end, in the cash comes out. And if your balance sheet that’s like number one is the balance sheet, if the total assets does not equal the total liabilities and equity, it is an incorrectly prepared balance sheet. There’s a reason they call it a balance right about yes, exactly. I love that my italian forebears had something to do with confusing me. Now in the current day. Um okay. What? How can we help? Boardmember is nancy who whose eyes kind of glaze over when they get to the balance sheet. Aside from looking to see whether the two the assets and liabilities equal which they always do right step number one is a balance number to do your total current assets. In other words, what? What? Khun b cash within a year’s time exceed your current liabilities. The things you have to pay off with cash in a year’s time. And so are you liquid or not? Do you have? Do you have cash available to do things? This’s? The place where you’re looking for those payroll liabilities or payroll tax liabilities? If there’s a number there that’s frighteningly large, you’ve got a big problem. And if its payroll tax liabilities, he was a boardmember maybe personally liable. Um, what are your long term liabilities look like? Is that that’s your debt? Basically. And, you know, does it make tense to you? Is that number reflects the debt? You know, the organization has your net net assets now, you know, the language of accounting is kind of like greek. And i sometimes think they made up all these names to make it even more confusing. It would be so much easier if it was it was italian. It could be it would be. And where there’s a lot of cognitive is and it’s a romance language. I think it would be oh, i’m sorry, no problem, but that total net assets number, which simply means, you know what? What’s this organization more if it if it had two legged liquidate today and if that’s a negative number, you should be concerned. And certainly many of organizations where that is the case. So those are the big things on the balance sheet, you know, does it? Does it short of make sense to you to the fixed assets and their value? Um, feel like what you have if he suddenly see something that shows that you have a fixed asset of, you know, equipment worth one hundred thousand dollars, you’re scratching your head because you have no idea what you have for equipment something’s wrong with and you should and should ask that question. Absolutely. You mentioned earlier frighteningly large numbers mean is part of what we should be doing is looking for anomalies. That’s really what you’re looking, you’re looking for things that you know that don’t make sense or don’t feel right or that you can’t if you can’t, if it doesn’t feel right and you can’t really explain it, you want to ask questions from and the numbers you know, the thing about numbers, they’re pretty, they’re very ghetto. They’re either on or off and, um it’s harder to lie with numbers. So you’re going to know right away that you could have frighteningly large numbers with the complex organization, and that would be fine from if if they’re bad hosed out. If there’s cash in the bank, if it feels like there’s equity, this is ah critical subject. Another question that i asked on the on the pre show survey is for those charities that do have a board committee devoted to financial issues. Are you confident that each committee member is fluent in your numbers and understand your financial position? Only twenty five percent said yes, the remaining seventy five percent were either no or not sure on dno was pretty large about sixty percent way have to stop there. Andy robinson and nancy wasserman are co authors of the board members easier than you think. Guide to non-profit finances published by emerson and church andy. Nancy, thank you very much for being guests. Thank you. It’s. Been a real pleasure. And also thanks to your publisher, kathleen brennan at emerson and church for her promotion assistance for the show next week you know his company and you may be wearing his name on your hoody market go ceo of the very consistent brand echo enterprises has ideas on branding and other business lessons applicable to charities, and craig newmark, the founder of craigslist and craigconnects, shares his thoughts on simple communications. Thes were both pre recorded at last year’s nextgencharity conference keep up with what’s coming up! 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Nonprofit Radio, February 17, 2012: Consider Consultants Carefully

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guest:

Penelope Cagney
Penelope Cagney: Consider Consultants Carefully

Penelope Cagney, consultant and author of “Nonprofit Consulting Essentials” shares how your nonprofit can get the most from these engagements. What’s special about nonprofit consulting? Does it matter whether you need help with fundraising, governance or management? How do you make a good match? And what can we expect for the future?

Please take a moment to take the survey for this week’s show with Penelope!

You’ll find it below. If you could also share it with other nonprofit professionals, I would appreciate it. The more people who take it, the better the results and the better the show! Thank you!

 


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Here is a link to the survey: http://www.surveymonkey.com/s/ZW7NVBP


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Yeah. Hyre hello and welcome to the show, it’s tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host it’s february seventeenth, twenty twelve i’m glad you’re with me and i hope to hell that you were last week because you would have heard readings, possible futures and last and past lives. Psychic medium betsy cohen, one of the top ten psychics in new york i can read your non-profits energy and help you see a wider perspective, reveal what’s hidden and understand possible futures from different alternatives related the donor’s staffing budget, maybe even consultants programs or whatever challenges you’re facing that was last week on dh. Also, it was board oversight basics to our regular legal contributors. Jean takagi and emily chan unlocked the vagueness around the board oversight, and that was part two of the discussion that we started on january twentieth. All of that was last week. This week, consider consultants carefully. Penelope cagney, consultant and author of non-profit consulting essentials what non-profits and consultants need to know, shares how your non-profit can get the most from these engagements what’s special about non-profit consulting does it matter whether your your need is in fund-raising, or governance or management, or maybe even international consulting. How do you make a good match, and what can we expect for the future around these relationships? Penelope cagney is with me for the hour at roughly thirty two minutes into the our tony’s take two. My block this week is generosity day. Valentine’s day was rebooted to generosity day on, i’ll say a little about that. This show is supported by g grace corporate, really state services, and i’m very grateful for their support. Really. Right now we take a break, and when i return, i’ll be joined by penelope cagney. We’re going to talk about considering consultants carefully, and i hope you will stay with us. Dafs you’re listening to the talking alternative network. Treyz are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hyre hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. My guest for the hour today is penelope cagney. She is president of the cagney company. They’re consultants to non-profits in governance fund-raising and planning she’s worked with six consulting firms. She hosts good advice. A chronicle of philanthropy, blawg by consultants for consultants with co author bernard ross. She has a new book coming out this year. Global giving how the world is changing philanthropy today we’re talking about her current book non-profit consulting essentials what non-profits and consultants need two notes published by josy bass. And i’m very pleased to welcome penelope cagney to the show. Hello, penelope. Hello, tony. Thank you for inviting me. And i’m very pleased. It’s a pleasure to have you welcome from arizona. Yes. Uh, celebrating a hundred years that’s, right? You’re yes. One hundredth year celebration of the statehood. A van of arizona’s that right this year. That’s right. Downtime. Excellent. Okay, this month, even. All right. Um what? Not non-profit consulting essentials? Why did you feel this needed to be written? I needed to be needed to write this book because i’ve been a consultant for most of my professional career and well, i often concentrated on the my expertise, the content of what i was doing, it was beginning to dawn on me that there was a whole, uh, side to consulting. That wasn’t off talked about, which is the actual, uh, skill of consulting itself. And, you know, there’s just there’s a lot of books written about consulting, but very, very few on non-profit consulting specifically so and the last couple books that had been written, they were good ones, but it was over a decade since the book had been written on the subject and much had changed in the world since that time. And so i wrote the book that i wanted to read, okay? And consulting is actually one of the largest expenses that a lot of charities face. It is it’s it’s often khun b, you know, it’s, it’s, it’s, it’s, not a part of the usual operating expenses. Non-profit and it can be ah, a considerable expense. Hyre i pulled listeners before the show, and i think the first two questions are our most relevant. Have you worked with consultants in your non-profit either paid or probono and eighty six percent said that they had. And then the second question was, if not, why not? And one hundred percent said because it was too costly. Yeah, i’m really not surprised that it’s it can be can be viewed as somewhat of ah, luxury or non essential, you know, that’s debatable whether it really is is not his good consulting at the right time can really change the fortunes of a non profit organization. But then the book is also for consultants as well, and maybe even people considering dahna ah, career as a consultant. Yes, it is. And there’s more of them today than ever. Which is another reason why i wrote the book, actually, because there are more consultants and more different kinds of consultants. So there’s there’s a great diversity. And i think that non-profits may have i may have a challenge a time sorting out what’s good. Who they should choose what the criteria should be. Yeah, and maybe even what their needs are? Yes, absolutely. We’re going to have a chance to talk a little about different types of consulting and what? Why it matters what? Whether somebody is being brought in for fund-raising or governance, but yeah, i think just for charities, identifying what their needs are can be difficult, absolutely oftentimes it’s, like when we visit the doctor, we we hurt, we know that something’s wrong, but frequently we really don’t know way don’t have a clue what it is excellent problem, we have symptoms, symptoms, right flagging fund-raising or board disagreement or volunteer troubles or something like that, right? You know, it’s interesting one thing that we consultants will say, you know, we’re going to talk about the different types of consultants, but fund-raising typically is it tend to be a popular choice, and one of the reasons is because something is wrong in the organization and the way it shows up, they can’t raise money and interesting, yes, so that’s a common symptom of a lot of different problems, really, that can be the root of that. And one of the one of the, uh, clear, uh, clear past that non-profits conceit towards hiring consultants is one that will increase their revenue. So that is one argument that can be made for hiring consultants that they find, you know, agreeable and what you’re saying about fund-raising being very popular. Is born out in that listener survey. I did to two thirds of people who survey who answered the survey, said that fund-raising was one of the areas that they had engaged a consultant, and we’re going to take a break right now, penelope. And when we return, we’ll get a chance to talk about how non-profit consulting differs from from corporate or government. And we’ll talk about some of these other different areas of consulting. I know that you’ll stay with me, and i hope listeners will too great e-giving anything tooting, getting thinking things, you’re listening to the talking alternative network. E-giving e-giving cubine. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars, dafs and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. If you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. Welcome back. Come with penelope cagney, penelope cagney’s with me, and we’re talking about consider consultants carefully, that important consulting relationship for your non-profit how does it differ? Consulting for non-profits penelope versus other other sectors? Well, there’s, there’s a number of differences, one of the there’s fewer resource is non-profits have fewer resource is than, say, uh, corporate organizations, you know, money being one of those another difference is and what can i just stop you there? And sometimes it’s fewer resource is in relationship to on a seemingly insurmountable challenge, like world hunger or or water purity in, you know, eastern africa, absolutely my co author of my next book on global giving, it says that it is absurd the size and the resource is that non-profits have relative to the size of the problems that they’re trying to tackle, so they have fewer resource is and that affects non-profits in a lot of ways, one because, um, they there tends to be a sort of relationship because they’re less willing, as we’ve noted there, less willing to pay out money for consultants, then some corporations would be so it’s more of a sort of piecemeal approach to consulting rather than a longer term relationship there’s less in the way of long term retainer relationships, they’re not unheard of, but there, but they are take place less often. Um, and also you have to take care when you make recommendations to make sure that the non-profit can’t afford to implement the recommendations. So you have to keep all these things in mind. Some of the other differences are that impact, which is, you know, a very hot topic these days. Yes can be harder to measure in the nonprofit sector without a bottom line to point to, um, consultants have to help the non-profit figure out what has to be measured and how to measure it, and including their own success is a consultant. Oh, that’s interesting. So and that should be part of the engagement, right? Is measuring that absolutely, um also that you have these large boards with large and diverse boards are much larger than corporate boards, and they’re not hand picked by the ceo as they are in some corporations. So dealing with these boards and also with many other concerns types of stitch you in then you might have in a corporation, so decisions take longer because there’s more stakeholders involved and so not consulting a non-profit usually takes a third to half longer than the same a similar type of project in the corporate world would take and that’s interesting in relationship to the point you just made a couple of moments ago that typically the relationships, the consulting relationships are shorter. Yes, well, you have a slower moving process and typically shorter relationship that is correct. Good also there’s a larger degree of passion that you won’t find, perhaps i mean, i’m not saying that passionate people don’t work in in corporate cos you’re generalizing lee, but there’s, you know, particularly board members, their passion converge on, you know, fanatical being around you could say fanatic, we’re not using any names irrational, fanatical, sure naming no names, of course, the degree of passion of both staff on board and that could also apply if if the founder is still in the picture. Oh, absolutely right. Enormous passion. It’s their it’s, their child. They created this organization, yes. And and that passion can contribute to problems in some respects as well as being a great yeah. How does it contribute to problems? Well, you know, talking about founder’s syndrome, you know, sometimes i’ve been engaged in exploratory conversations with non-profits and what the individual’s describing as as the problems that the symptoms are actually the signs of founder’s syndrome and what let’s let’s keep you clear of jargon jail now on tony martin and non-profit radio have george in jail, so let’s define you need to take a break for a sec, like take a drink of water or something. I can i think i could do a little tap dance, ok, because i couldn’t go into more detail about george in jail if you need it. But s o let’s let’s define founder’s syndrome, so get you out of get you on probation quickly. Well, in order for an organisation to evolve and mature, they’re good move through different stages and then the beginning. There’s there’s often times the charismatic, driven founder who attracts a group to them and drive the organization in the beginning. But in order for an organisation to grow at some point, that founder has to let go and it’s very difficult, and it cause it can cause a lot of problems and terrible risks and and estrangement from the board and sometimes even organizations, you know, completely, uh, dissolving because of this sum kind of stress. So founder’s syndrome is one of the problems that that’s often encounter, and the founder is sometimes not conscious of this syndrome comes that the common. So they’re describing what’s going on, and they don’t even realize that the problem. Okay, he’s, good to bring this out. Okay? Just some other ways that i think it’s interesting. How how? How non-profit consulting contrasts with with maybe corporate or government? Well, what else are you thoughts there, there’s more women ceos. So staff leadership, uh, there’s there’s more women they are than in the corporate world. Um, and also on board, however, there is the exception with the very large non-profits those will be typically male dominated boards. Yeah, they’ll tend to be, you know, the sort of the typical, um, you know, caucasian male, middle aged, uh, a type of profile, which is something that, you know, can be a challenge because we’re trying to reflect the diversity of the organs of the constituents that we represent, right? So that’s, another difference. And also that non-profits typically have a more collaborative style and sometimes, for instance, great leaders come over from the corporate world into the non-profit world, and they find that it’s actually more difficult for them because they can’t just tell people what to do. I mean, that can certainly can tell the board what to do. So there’s a great deal of consensus building and work, a more collaborative style, which is required for leadership and the non-profit sectors. So god, so and this this effects consultant? Yeah, and that is creating that slower process that you talked about earlier, exact, because we’re trying to be more inclusive and and not only divers, but collaborative. But that takes time exactly. And one other point going back to the resource is is that there is the perception and sometimes the reality of their being the highly paid consultant, in contrast to the, uh, less well paid staff person and they tend to be salaries tend to be more equitable in the corporate world between consultants and non-profit and in truth, you know what consultants earned there’s a very, very wide range in the nonprofit sector and sometimes it’s a misperception, because sometimes what the consultant is being paid. Involves ah, a number of things that the non-profit staff person salary does not like overhead and downtime and marketing time and all, uh, all sorts of things that have to be considered into devising ones. You mentioned overhead and you, one of the first things you mentioned in making this comparison about non-profit consulting is fewer resources and a lot of cases, and you bring this out in the book, there’s, uh, there’s. A shortage of support for overhead from institutional funders, right? And so how does that impact consulting? Um, well, it’s, uh it can affect consultants effect consulted a number of ways, i mean, one thinks about consulting in the non-profit arena is that there’s often sort of third parties involved and the third parties, air foundations so foundations will be involved with non-profits in a variety of different ways, i mean, some of them are you know, you you apply to a foundation to get back-up funding for capacity building or consulting services, some foundations actually supply consultants on dhe consulting services, they have a more of a hands on approach to it. So there’s a third party, the thunder involved in the relationship, which is obviously yeah, in contrast to the doing corporate consulting. All right, i had a comment from from twitter before the show from connecting you to and her comment was just that both people should consider both both sides come client and consultant should consider each other carefully for a mutual benefit, and you’re not going to talk a little about what it takes to make that successful att least have the best shot at having a successful, successful match with penelope cagney, and we’re talking about that important consulting relationship. Her company is the cagney company and you’ll find that at the cagney company dot com and her book is non-profit consulting essentials, and you’ll find that at amazon. Um, why is it? Do you think that and i hear this so often, but you have insight into it that consultant opinions are considered mohr carefully and just basically listen to more more likely, more often than an employee who may have been saying the same thing for for quite some time, because sometimes they were because the consultant was paid to say it because they paid to have the consultant so interesting. So, you know, there’s a certain value, you know, actually, i just had a discussion about this with a group of consultants yesterday, and the fact that even when they were offered consulting services is a gift. Say bye, a foundation that it would be better if the non-profits chipped in some of their own. No three sources as well, because they would they would then value the consulting mohr and pay more pt. Heed the recommendations more carefully. So you know, it’s. Like when you pay for a gym membership, you may go to the gym more often. Okay? And there’s. Also evaluate right there is a perception of value greater than the employees value right? And, you know, it it’s also true that we are the, you know, latto exalted expert who that zoho well, first it’s an alliteration which i love, but exalted experts, ok, yeah, which i say, ironically, help the ironic came across in my voice, but there is that i mean, we have a sort of, ah, status as an outsider also, the fact that we have way don’t have anything, we don’t have an agenda, you know, our agenda is to tell the truth, uh, and to help them to improve, you know, we’re not trying to hang on tio you know, any a retirement fund, if anyone could have done any more or, you know, we’re not involved in any politics within the organization? Yes, truly objective. Pardon me for a minute, penelope, i want remind listeners that we are live tweeting the show and you use hashtag non-profit radio to join the conversation with us on twitter. And if you have anything that you would like to ask penelope cagney, you could do that by twitter use that hashtag non-profit radio um so they’re different types of consulting fund-raising marketing, governance, management and oversight. But there was no there. No, there are very few credentials for consulting, right? Yes, there that’s one of the challenges i think for non-profits and trying to determine the credibility ian and the quality of consultants that they’re looking at part of it is that it is just as you described it, very diverse, so you can’t come. You’re not going to come up with a standard, you know, certificate of non-profit consulting, you know, because it just it just would be not useful because it’s too broad. I mean, there are certain there is certification in certain areas. Um, for instance, uh, i myself i’m a c f r ee certified fund-raising executive, which is not just for consultants, but it can mean something in the non in the fundrasing world. Yes. Also, uh, the institute of management consultants, uh, they have a certified management consultants certificate. So there’s certification there for management consulting. Not specifically non-profit and there are, you know, there are, uh, in many other areas to mean for prospect research and also that even bored source of national non-profit board consulting organization is looking at offering certification for non-profit uh, board consultant. Okay, so that that is something you know, a certificate, you know, certification tells you that they know something that they have mastered a body of knowledge and won’t tell you if they’re the right consultant for you. Yes, on we’re going to talk about that. Making that most successful match that’s twice. I’ve promised it. So we are definitely getting to it. I’m just teasing people up, but we’re getting there. So does it really matter? And we just have about a minute or so before the break. Is there much difference between fund-raising consulting versus governance versus management consulting? Yes. Because the, uh, the contents of their knowledge, their expertise, of course, is different. Because you actually have to know something for many types of consulting. You actually have to know about something in order to be useful. Okay, i should hope there’s some are there somewhere that doesn’t apply. Well, maybe i missed the boat. I should. I should have picked an easier consulting branch, then plans giving. Yeah, absolutely. Yeah. There you go. One of the most exulted exult like that word exalted realm, you know, but are there are there aren’t really many where body of knowledge and not everyone has it, you know? But, yeah, there are there are facilitators, you know, that also falls within the realm of consulting, or coaches have a za coach, uh, you know who could help you become a better leader, but who wasn’t necessarily an expert in, um, you know, you’re particular type of non-profit having expertise in management. I mean, they would have to have expertise in facilitation or in coaching, but not about a specific management hyre area. Yes, very good. Okay, um, we are going to take a break and when we return, than we’re going to continue this conversation, and we’ll get into some of these ways of making the best match between your consultant and your non-profit. But right after the break, it’ll be tony’s. Take two, so stay with us. You’re listening to the talking alternative network. Geever are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultation shins. For more information, contact me at monte m o nt y at r l, j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio it’s time now for tony’s. Take two at roughly thirty two minutes into the hour generosity day. That was my block this week. This was started by sashadichter, who has been a guest on this show also on for a full hour. And he is chief innovation officer now with the acumen fund. When he was here, he was there business development officer um but he’s rebooted valentine’s day to be generosity day. And he started that last year is inaugurated because of his own feelings about not really and he’s very up front about this he’s blogged about it not really being as generous as he felt. He should be given the work that he does for the acumen fund raising money for important causes. Um, so he did a lot of introspection and decided that valentine’s day should be generosity day we started last year, and it did pretty well got a lot of attention on twitter especially. And this year even more so i blogged it this week. It was valentine’s day and the idea is just not only that day, but for the whole month two be more conscious. Of maybe how you can help somebody rather than why you can’t and that somebody could very well be an individual. Or could be institutional and and charitable. So that’s on my block this week post is called generosity day. My block is that tony martignetti dot com and note that that is a different girl from the past. Tony martignetti dot com. And that is tony’s. Take two for friday, february seventeenth, the seventh show of this year. Penelope cagney, you’re still with us, right? I’m so with you and sonia. Have a question for you. Oh, yes. Go ahead. Taking over the show? Yeah. E-giving consultant. Yes. What? Uh, you know what? What should someone look for in your particular area of expertise for consultant? How would you what would you advise them? I would say to fold one is the technical expertise that you referred to before the break. I mean, you do have to know what a charitable remainder trust is and what the two varieties of that are and what you know. What does it mean to do a charitable gift? Annuity, et cetera. We got of the technical and then also the relationship building. I have had experience talking to people who are fifty five or sixty and over, and that could be well into their nineties to about there, a state plan and how it can help charitable work. So i would say there’s a technical on the relationship side is what i would be looking for if i were hiring a planned e-giving consultant, i think that’s what you’re asking, and i guess, and in that technical side, i would want to know what your experiences like, you know, have you been a plan giving consultant for a while because consulting is different than being a planned e-giving director in a charity so that’s that’s part of the technical expertise and why do you ask me that question? Turning the tables on me? Well, i ask because, uh, i’m just curious, i’m curious what you thought and long around the subject really interested, in my opinion, you may be the first guest to actually watch lots of listeners are not too many guests are at least they don’t seem now know my guests are terrific. I’m just you’re being you’re being sarcastic. Um, so let’s, let’s get to this now if i’ve mentioned a couple times some ideas for having the greatest likelihood of a successful consulting relationship. And regrettably, in the poll that i i asked people tio tio answer beforehand before the show, their their relationships haven’t worked out so well. If you’ve worked with one or more consultants thinking only of the highest paid consultant you’ve worked with, how were the outcomes? And about seventy five percent where either just met are expected to act? Ations is barely, you know, just just met or disappointed us. Wow. So and then the other quarter were exceeded, but far exceeded was an option, and nobody selected that. So? So yeah, three quarters a zeiss ed met or did not meet expectations. So how can we help to turn that around for listeners? Well, i have some suggestions. I thought you might. Yes. Um, one is that it would be good to find out more about the nature of non-profit consulting do-it-yourself and look for certain signs. One of the things that is really going to contribute to a fruitful relationship is trust. And you can’t buy that. Come come by that quickly. Um, but i think that the degree to which you can trust each other and be open is going to really going to contribute to the success of the relationship. So the consultant’s responsibility and the non-profits responsibility is to be authentic. There’s, there’s, there’s a lot of you know, there could be a lot of, uh, you know, tension around having an outsider come into your organization and what that could mean for you, you know, and so it’s a kind of a relationship full of trust, at least initially, but to spend some time building the relationship and not just jump into the work. But when you’re when you’re the hiring stage, how do you assess whether you’ll be ableto trust someone if you do hyre them well, you have to start out, uh, you know, the way probably the most successful way too sabat, you know, get get suggestions for consultants to consider is to ask your peers, your peer organizations and get referrals, so word of mouth and referrals is always a good way to do it, however, because our society is so transient these days. Um, that’s not always possible. You have to look for other sources, so i’d say look for the source. If you look for a, uh, you know, and look to an organization of membership organization who might recommend some choices for you to consider. But first looked a credible source for your consultant, um, and get recommendations, you know, thoroughly vet them. That’s going to help, you know, help. You have a greater comfort with the consultant that you choose. And also to make sure that you had a compatible culture. Um, well, you did say compatible, not compatible, right know i did a compact compatible. Okay, yes, we don’t want come back. Okay. Compatible culture, because otherwise you’re gonna be fighting upstream. So you need to be you need to be have someone who’s gonna be ableto work within your particular culture. You also have to in order to build trust, you have to spend some time in what i would call the engagement phase on and spend, uh, not to get that short shrift. So when you’re talking about the contract, you know, it’s it’s a physical contract, but there’s also, um, engagement and contracting, which is which is not the documents. So you’re talking about identifying what the real problem is, and then coming to agreement. About how that will be approached. So the better understand you have the beginning. Um, the greater the trust is going to be, they’re going to know what’s going to be happening. I mean, it can always be surprises, and you have to change course, but to get as much agreement and clarity of front as you possibly can. Okay, so there are there are some of the ways that you could do that. And again, as i said, um, authenticity. Um, you know, taking some risk, you know, it’s like what we do with our personal relationships, you know, how do we get to trust? You know, we take some risks and what we reveal about ourselves. So i think that and also knowing what you want, um, and for the consultant to know that what you think is the problem is really the problem because it may just be the presenting problem. S o we talked about this a little earlier figuring out what you really need. How do you do? You count on the consultant to figure out what you really need and you just sharing symptoms. Like you said earlier, you know, our fund-raising is lagging. Or do you need to be more introspective so and identify those these needs yourself? Oh, well, it depends upon i think, the level of consciousness hadas an organization i mean, some organizations are they’re pretty sophisticated and they can, you know, look within themselves and identify what the problems are, but often an outsider is called in when they can’t figure out what’s wrong so often it’s the consultant job to help them figure out what needs to be addressed and how they should address it because you can recommend that they follow a course of action and one if they’re if they don’t have the will or they don’t have the resources they’re for, they don’t know how those recommendations they’re not going to be followed. And i say that that’s one of the characteristics of a good consultant is they know how to get recommendations implemented so you could be the greatest expert in the world. And if you don’t know how to get that relationship, uh, going and if you don’t know how to move from great recommendations to great implementations, then you know you’re not the best consultant because there could be resistance like we talked about founder’s, founder’s syndrome and resistance there, but there could be resistance from other sources as well. Within within the charity. Absolutely. Resistance is almost, uh you will almost always encounter it at some level. Um, you know, we’re like therapists in a way, and so are relationships with organizations. They’re not just mechanistic and technical, and but they’re also have to do with the soul of organizations in the psyche of organizations. And sometimes we know the what we we know it’s individuals there’s something that we absolutely should do. We should quit smoking, we should lose weight. And we have resistance against doing it. Even if we know that we should do that. And sometimes there’s a lot of pushback from the client that can manifest itself in many ways. And the heart of the pushback is sometimes the closer you are to really being on target. Oh, right. Because the most the most challenging thing to implement on most painful i guess it could be the real source of the problem. The thing that you are avoiding? Yeah, that the charity’s been avoiding, right? Right. Right. You mentioned earlier matching cultures between the consultant or their firm whether it’s a solo person or a big company on the on the charity. How do you how do you sort of get a culture compatibility? Well, i think, it’s, you know, it could be as obvious as you know, you have a kind of a relaxed, more relaxed sort of workplace environment where people typically show up in jeans and, you know, and and the consultant shows up in a very conservative black suit that says something. But, you know, it’s, not everything. You know, you have to flirt a little further, but that’s that’s an indication that you might have have ah, a bit of a cultural difference. They might have just come from a funeral. Also that’s true. And i can tell you, i have worked for black suit firms. It could be anything you know, and it could be anything. We’ve been black suit firms, and we come into more casual work kinds of environments, and we’re still very successful. So, it’s just, you know, it’s. Something to look at that’s, an obvious indication that they’re different from you. You have a delightful little quip joke. I guess that i want to read, which is a joke, really? How many consultants does it take to change a light bulb? Answer what’s your budget? Oh, it’s a snarky one, but no there’s there’s that perception out there, and we’re trying to get through that so that we have stronger relationships on better relationships with consultants and we don’t have surprises, right? Especially on the money side, right? You have a bunch of questions, specific questions that you ask in the book, what we don’t have a minute before break. Can you just run through a couple of those questions to be asking the potential consultants? Sure, i would look at whether they’re generalist specialist to begin with, because if they’re if they’re specialists there, be good if you know what the problem is, so if you have a, you know, social media issue, then you want someone who’s, an expert in social media. However, if you just have some kind of nebulous hyre problems with your with your culture, which is very difficult one of the greatest challenges, actually, but, um, you may want someone who’s sort of a generalist who knows something across fields, and they may be be a better fit for u um also, can they manage their own affairs? Sometimes the cobbler’s children had no shoes, but sometimes you can find out about how they run their own organization. So are they collaborative in the way they work with their, you know, colleagues, um, you know, there’s there’s, some ways to look at their style is a compatible with yours. Penelope. We’re going to take a break. We’ll do more of these questions to ask potential consultants. When we return, i hope everybody stays with us, okay. Talking alternative radio, twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Oh, oppcoll. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. Website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective, be happier and make more money. Improving communications, that’s. The answer. Talking. Welcome back to tony martignetti non-profit radio. My guest is penelope cagney. We’re talking about these important consulting relationships. Consider consultants carefully, penelope. Let be before we get to the sort of trends of the future let’s, get a couple more of these detailed quest. Turns out that that are valuable for charities looking for consultants. Sure, i would ask how the consultant is going to ensure the quality of the project. So you know what? When are they going to check in with you how we’re going to make it measure progress? What you going to do if things are not going well? Okay, these air discussions, you should have also about staffing. Because one, you know, consultants, uh, particularly in the nonprofit sector, they tend to be either so. So proprietorship, you know, one person, shops or very small shop. Um, so you have to look at capacity. So if you’re very large organization, if you were a national non-profit or even an international non-profit, you have to look that if they have the capacity to staff your project yeah, right. Big enough. Just but yeah, right. They have associate. Do they have staff on hand? How are they going to, you know, address that, and if they have associates, is it appropriate to ask who on your staff is going to do our business? That’s a really smart questions? Because, you know, like, like every organization, there are sometimes superstars, and they’re the ones, you know, everybody wants on their particular team, but, you know, as a consultant, that can cause real problems for you. Yeah, when you have the right individual requests so you may not be able to satisfy that absolutely can’t put these superstars everywhere, but, you know, looking at from the non-profit side, i would definitely definitely ask because sometimes they bring in, you know, the senior staff to sell the project in-kind the juniors who come in to actually do the work, yeah, just who were these people, what we do now? We have a contract, but we didn’t meet any of these way did meet this junior person when you were trying to get the contract, ok? What else? Well, this is good detail also, that i think that a large term and a small form can both offer great service so you shouldn’t rule out one or the other, um and it, you know, the large firm has has more resource is, um and more capacity usually. But smaller firms may have greater dedication to your particular project on dh. They can also have a really great expertise. Your work may be more important to a smaller or a smaller a small consulting firm. Absolutely. And and the staff within large firms. I mean, they may have carried out, you know, thousands of projects over the years. But there their staff may have actually worked on far fewer project’s individually than the staff of smaller firms. Right? So the staff and small difference may actually have much more experience on dh may have worked in your sector as well. Absolutely. And they may specialize in your sector, which would be, you know, tour. If you’re an arts organization, there are some friends, some consulting group that specialize in art. So that’s, another valuable question to be asking is what’s your work in our sector, religion or arts education, et cetera. Yeah. And how important is it to you? Because it may be very important or me really not be important to doll. Okay, okay. Well, just in a few minutes. We have left let’s talk a little about what you see changing in the future. That’s going to impact these consulting relationships. Well, there’s a number of things, one which is impacting everyone, of course, is globalization. So, you know, a lot of my work isn’t fund-raising and i can tell you that, you know, the focus of my new book is how practices from all around the world are transforming the way that we work. So it has to be greater awareness of what’s going on in the world in many different ways. You know, um, our donors are supporters are affected by world markets and not just, you know, the dow jones industrial average. So that’s one thing that is changing and that well, that i was gonna say, that also leads thio more collaboration possibilities on the charitable side. And that could be the result of of ah, consulting recommendation. Absolutely. And related to that is ah, sort of what i would call a blur of the sectors. So, you know, as as i had said earlier, that you know the scale of the problems relative to the resource is that non-profits had is ridiculous. So they need to there’s a growing need to partner with business and public sectors in order to achieve results. You know, like ending world hunger, you know, great, you know, ending aids or, you know, really buy-in ambitious goals like that. So we’re going to be needing experts who can work between the sectors. And so that is that’s going to be a growing need, and we also have things like we have new kinds of not for-profit organizations like l three c’s and b corporations, right raise all kinds of questions. The l three c is the limited, low profit, limited liability corporation. Correct. So these thieves, new organizations are going to raise questions and, uh, pose challenges for consultant help them grow organization. We have just a couple of seconds left what’s, what’s. One more thing you see happening in the future. Also there, there’s changing while the expert in general. And as i said, i said ironically, the exulted expert because, you know, people could get so much information over the internet today that, um, you know, for us to were not look too in the same way as we were in the past, because it’s the democracy democrats civilization of information and knowledge which the internet has created. Penelope cagney is president of the cagney company, which you’ll find at the cagney company dot com her book is non-profit consulting essentials what non-profits and consultants need to know you’ll find that at amazon penelope, thank you so much for being a guest. Thank you. It was a real pleasure. I enjoyed it too. Thank you very much. Next week two interviews from the next-gen charity conference last november aria finger from do something dot org’s she’s the ceo there on motivating teens toe love your cause and eric sapper stine on living your hero’s journey. Then also next week we’ll go into greater google search. Maria simple, our regular prospect research contributor, will go deeper into using google search to advance your prospect research. Keep up with what’s coming up sign up for are inside or email lorts on the facebook page and like that page, love the page but you can only click like there is no love button, so click like twice, though now actually disappears after you click it once so you can’t do that just like the button just like the page for pete’s sake, that’s the point itunes non-profit radio dot net that is where you’ll find our itunes paige, you can listen to the archive in case you didn’t listen live on twitter we always live live tweet the show the hashtag is non-profit radio or you can follow me or you could do both on twitter. The show is sponsored by g grayson company are you worried about the rising cost of rent for your organization? Or maybe you just want to look at some alternatives to your current lease. 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Nonprofit Radio, January 13, 2012: Podcasting Primer & Twitter Organization Pages

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guests:

John Federico
John Federico: Podcasting Primer

John Federico, principal of The New Rules, shares what podcasting is and how to do it in support of outreach for your nonprofit. How do you get started with budget, gear, content and distribution? Maybe you’ll start your own internet radio show.

Please take a moment to take the survey for this week’s segment with John! You’ll find it here at the end of the guest and segment descriptions. Thank you!

Scott Koegler
Scott Koegler: Twitter Organization Pages

Scott Koegler is our regular tech contributor and the editor of Nonprofit Technology News. We’ll talk about Twitter organization pages. What are they? Should you jump in? How do you get started?

 


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You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Make sure to tune in at 1pm ET on Friday and participate in the live tweet by following the #NonprofitRadio hashtag on Twitter. We’ll have a guest live tweeter this week: Dan Blakemore, Assistant Director of Development for Individual Giving at International House in New York City. You can find Dan on Twitter here and his blog here.

Here is the link to the podcast: 074: Podcasting Primer & Twitter Organization Pages

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Metoo hello and welcome to the show it’s friday, january thirteenth, two thousand twelve this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Were you with me last week? If you weren’t, you missed three next-gen charity interviews abby falik is the ceo of global citizen year, and she had thoughts about innovation and leadership for social change. Charles best leads donors choose dot or ge where teachers post their classroom needs, and he and i talked about connecting donors to the causes they support. And wally collins is an author and stand up comic, and he wants you to live a regret list life after those three pre recorded interviews, it was your two thousand twelve prospect plan maria simple, our regular prospect research contributor, helped you devise a sensible and execute herbal prospect plan for the new year this week. Podcasting primer john federico principle of the new rules is going to share what podcasting is, how to do it to support the outreach of your non-profit how do you get started? With budget gear, content format distribution, going to talk about all that may be it will. Induce you to start your own internet radio show, but don’t call it tony martignetti non-profit radio no point in treating on that name it has no equity. Also your two thousand twelve prospect plan. Scott koegler is our regular tech contributor, he’s, the editor of non-profit technology news. We’re going to talk about twitter organization pages. What are they? Should you jump in? And if you should, how do you get started between the guests? Tony’s, take two on my block this week is my next-gen charity interviews part three i’ll tell you about the three video interviews that are up this week. We’re live tweeting the show and we have a guest live tweeter dan blakemore dan hello out there, he’s, a professional fundraiser in new york city. You could follow him at dan underscore blakemore and to join the conversation on twitter with us use hashtag non-profit radio dan, thanks for joining us. This show is supported by g grace corporate real estate services, and i’m very grateful for their support. Right now. We take a break when we returned john federico and podcasting primer, so stay with me. Yeah, you’re listening to the talking alternative network. Cerini are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl. Offset. Two, one, two, nine, six, four, three, five, zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com no. Welcome back to tony martignetti non-profit radio. Always big non-profit ideas for the other ninety five percent. My guest now, john federico, is principal of the new rules. John is known in digital media circles for innovation, his expert perspective and bottom line results very importantly. Formerly the senior director of podcasting for audible, where he created and manage the company’s podcasting business unit. He’s, the host and executive producer of on digital media. A podcast about the technology, creation, distribution, consumption and monetization of digital media. And it has over twenty thousand listeners. John is also the remote producer of this very show. Very pleased to welcome him and talk about his work in the studio. John welcome. Thank you, tony. Pleasure to have you in the studio rather than remote. Yes, exactly. We’re not surrounded by hundreds of conference goers in any time. It’s. Nice that’s. Right. Thanks to quiet here. Just just sam and janice are listening in for those who are listening live and may not know what is podcasting? Well, podcasting began as as a method of distributing digital media starting originally audio in an automated fashion. And that was the difference between posting a sound file somewhere on the internet and having someone to go get it versus having it automatically show up in your computer and even sometimes automatically show up on a portable device so that you could listen to it in your car, on the train, in the subway, that sort of thing. Okay, so it was the automated distribution that sort of made podcasting what it is you mentioned. Audiobook could be video also could also be video. Yes, audio. You know, this was let’s. See, podcasting was two thousand five and so pushing around pushing around video files was not like it is today. It was pre youtube, and so audio was was kind of the thing, especially since one of the people who originated podcasting was it was an old radio show host s o it was sort of a natural thing for him to record audio. Okay, tell us that what’s that history two people actually one of the technical side, one on the well also technical but somewhat creative man by the name of david dave winer. If you know technologists might know dave, he was the creator of this technology called r s s and it was it was the used as the platform for delivering these audio files. And the other person was and i’m sorry. Jargon, dja that’s, right. He’s told me, raised right here. Actually, he’s knows he’s in charge in jail right now for our i know that. And actually, no one really knows what our stance for has that because there are lots of interpretations. Really simple syndication is the most common is the most common use of the term. And explain what our senses briefly s oh, oh, gosh. I have to think of think of ourselves as email and think of the audio or video files that come with it as attachments. Okay. That’s, that’s, the simplest that’s it that’s a good lehman’s, you know. So, um, i meant instrumental model. A method of distributing audio. Exactly. Okay, exactly. It’s it’s it’s. A method of distributing of distributing the thiss media jargon, jailed aggression, right back to the history. And the other person was adam curry. You may know adam from him from his mtv days in the big hair and all that and adam’s always been very involved in technology. And the two of them collaborated and more or less delivered the first podcast, and that’s that’s sort of how it was born. Okay, and do we know if podcasting that that term comes from the ipod? It does. It does early, early on. You know, we all know that apple protects his trade, its trademarks pretty aggressively. And so early on, people didn’t want to claim it was podcast because they were afraid that that apple would shut it down. But yes, that is definitely words from okay, what’s the value for a non-profit in podcasting. Well, let’s, put this way. Let’s take it in a different direction. I’ll answer with a question like this he takes over the show. Then i can’t help it. I would go to a break if you keep this up. I’m gonna go to a break, sees podcasting has no breaks because, you know, we create the mess. We’re taking a break. We’re going to take that right now though blakemore e, i want you to tweet this that the show’s being hijacked. Okay, go ahead. Alright. So very simply. If you’re a non-profit and i gave you some airtime, what would you do with it? Right? So the first response to me this is great, you know, i can’t say i have a have a commercial now you don’t have a commercial. I’m giving you thirty to sixty minutes of airtime that where you can, you can get your message across and you can activate your donors and your volunteers and your alumni and all those people. What would you do with it? And that’s? Really? That’s let’s. Leave it there. Ok. What would you do with it? What could you do with it? That’s? Pretty wide open that’s. Right? You can use it to tell your story. Okay? So if we’re if we’re thinking about embarking on podcast and we just have a minute before break what? What might some of the objectives be? Some of our goals. That’s? Well, that’s definitely where we would start. So you know, if you now that you have this opportunity, what will you do with it? Well, start with your goals is fund-raising a primary goal is activating your volunteer your volunteer bases that your primary goal is it reaching out tio peoples on behalf of a cause to contact their congressman? You know that it could be that sort of campaign what what is it that you’re looking to accomplish over any period of time? So let’s, just say, starting with your first six months, you know, start with those goals and then work backwards, okay, we’re going to take a break. Dan blakemore, live tweeting for us to join this conversation used the hashtag non-profit radio. Of course, john stays with us talking about podcasting primer, and i hope you do, too. E-giving didn’t think tooting, getting demanding things. You’re listening to the talking alternate network e-giving. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Oppcoll hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com talking alternative radio twenty four hours a day. Schnoll lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Welcome back. We’re talking about podcasting. Primer with john. Federico. Um, is this something that small non-profits should be afraid of or can kind of smaller midsize shop get into podcasting? Oh, i mean, anyone can can produce a podcast and distributing podcast is a matter of fact. When you know, you open up your apple itunes and tune in and see all those big names and, you know, in media companies, you know what? You could be right alongside them with very little work involved. A little commitment, but but not a whole lot of work. Okay, let’s, talk a little about the commitment. What? What does it take? Well, let’s say we go back to our first point, right? Figure out your goals. So once you’ve got that all figured out now, we’ve talked about format, right? So okay, let’s, just say i’m going to make up to make something up. You and i talked on the phone last week and i made up a non-profit so i happen to like pets. So let’s say, it’s ah it’s a local rescue. Actually, i have a cocker spaniel rescue here that we got our last doc. So it’s a cocker spaniel rescue. Okay. And so this this rescue their job, of course, is to get their pets adopted. And so what’s in many ways, what’s. A good way of doing that well, let’s, create a format. Let’s say the format is too featured the backstory of each of the dogs that get brought into the shelter every time they come in and even better let’s make it video and audio. Right? I can do this right with the camera on my phone, right with my phone and we can have let’s say it’s nice to have some continuity. So maybe we’ll have the director of the non-profit or of the shelter. She’ll actually tell the story of each of the animals as as they come in the shelter. And then, of course, provide what? What? What’s the key messages there then at the end, how they can adopt this dog. What the title docks. Temperament is where they can pick the dog up, etcetera. Wonderful. And, of course, she can solicit donations. Perfect it’s short, you can probably tell a dog’s story and two to three minutes and you can do that on a regular basis or an ad. Hoc basis, right. So now there’s our format, and even better, you can take the audio file from that video and produce an audio podcast is, well, now you’ve got two ways of reaching people, right, so you have your goals. You have your format, and ultimately you have a schedule or not. It could be at hakkas, i said. So once it’s. So now let’s talk a bit about the tools to make that happen. I i just mentioned a phone. Yes, actually. Tony, what do you want? That or for g that? Yes, i have an iphone for as fundez support. May i have a three g s and tony? What do you use me? When we recorded conferences, i record into. Yes, a speaking as remote for producer. Now i’m answering questions. Are he’s questioning me as remote producer? The content gets recorded onto the phone. We have ah, remote. We have mike. So we have headsets and the mixing board. And it all goes into my three g s phone through an app called fire right now. Uh, that’s, that’s pretty elaborate set up, but really, you know, you and you’ve done this in a coffee shop, having you at the last minute. This the microphone on this phone is absolutely perfect for recording audio interviews so that you and i we’re going to sit down and have a conversation. I could hold it up to your mouth and hold it up to my mouth. Or i could she laid here on the table like this. And let it record away. And guess what, we’ve got a show it’s a matter of fact, the podcast i started producing back in two thousand five began when i and a group of my colleagues went to lunch one day, and of course, we always like to talk shop and i said, you know, this would make a great podcast. We just stuck a microphone in the middle is to be a lot of fun and two weeks later, that’s what we did, everyone came teo to my home studio and we cracked open a couple of bottles of wine and and that’s what we did. And we recorded our first podcast. So what? We started broadcasting here. We don’t have we never had wine here talking alternative. So i got screwed. Essentially i got i got talking alternative owes me two bottles of wine. I’ll take a red and a white i zinfandel and sauvignon blanc. Let me just explain to people what you want. Things you mentioned that i had done this in a coffee shop. There was there was a schedule mix up. And i had a guest here and she wasn’t gonna be available any other time so i did exactly what john just said. I took my phone and did an interview with her and then brought that audio just from the phone here to the studio, and we used it on the show. Yeah, and so so that’s just one way of saying you don’t need to spend a lot of money. In fact, if you own one of these phones, you don’t need to spend any more money, right? So record the audio on dh let’s say it’s good enough for production. You know, you don’t want to worry about taking out the gums and oz because i typically don’t i don’t do that anymore. Now you’ve got this audio file and all you had was your phone. So now now you have to have some place to put it. So to generate this thing called on rcs feed, right? Which i hate using the jargon, but so you need the best way to do that is to use block software so you would need to have a block where you could walk software. Meaning, like wordpress, like wordpress, wordpress blogger any anything that any arm? Ah, any software that produces an rcs feed will do on typically block software does that thing in this day and age, you won’t find block software that does not output a valid rcs feed. We’ve talked about non-profit, blog’s and wordpress versus blogger and other sites, so we’ve we’ve covered that. But go ahead. We want youto talkabout your broadcasting on the block. So so now, instead of distributing articles that you write, you’re distributing audio files by uploading these audio files for all intents and purposes to your block and when, when people subscribe here are ss feed they get so they get the what it called enclosures, or the audio files or video files with it. So again, think about the rcs feed is your email. Think about the enclosures, your attachments and that’s how it arrives on for people to consume. Okay, this is sounding ex, getting a little technical, trying to keep it as simple is like most people get email, but to do yeah, all those people on the shame what an attachment is, right? I’m hoping that helps. Oh, it does. So i think the explanation is simple. I mean, the actual doing of this is this something that a non-profit without experience now that they’ve produced their first audio podcast on their phone, khun do on their own absolutely absolutely it’s. In some cases, plug ins are required, and again, we’re getting a little little nerdy, but you can go get a free blogged on blogger dot com, which is a google product. You can create a block post. Tell the instruct blogger where the audio file lives. In many cases you could just uploaded to blogger, or you can put it somewhere else on the that’s a simple upload like you might upload photos, jack a similar process, similar very similar process. You find that on your hard drive clicks, you know, selected, click, upload, wait for it to get up there and then once that’s done, you publish it so it’s it’s not that difficult, not as difficult as people think and actually, tony. Okay, getting backto. I set, i help you set up your podcast, right? And, you know, once i showed it to you, what was your answer? Well, that was easy we can do this weekend is all right. And i would. And as you’ve said before, you know you’re you know, the tools of your trade, but you’re not exactly, you know, a technologist. So nothing. Nothing? Incredibly. Yeah. The only thing i boast about is that i i’m not afraid of the technology, so you don’t want people to be fearful of it, and i don’t understand it anywhere near the level you do, but i’m not afraid of it. I actually kind of enjoyed working with it, but i need some hand holding. Yes. Okay, so so but it’s all it’s, all manageable. Andi understandable. Um, so we could do and you mention the phone. I mean, someone could do audio well as video, right? The video doesn’t have to be high end video to be interesting and compelling until the tell the story of the back story of the dog’s life. Right. Exactly. I mean, it could be, you know, these phones that we have here produce very high quality video, but you don’t necessarily need that, you know. Ah, simple, actually. The three gs produces vj video that’s that’s. Perfectly suitable. Okay. And there’s produces a little better, right? Yeah, this does full hd, but that’s, you know, he’s. Not going to boast, but all remind people in case you need to say the first time he has the four of us, but okay, so i just wanted people think of it doesn’t have to be to recognize that there’s got to be spotlights and and full production value. This could be just very heartfelt and and simply produced absolutely and especially, i would think using our using our cocker spaniel rescue was an example, you know? I mean, what are the most? What are the most shared videos on the internet? Well, typically cats and pets, right? So, you know, a cute animal with a sad story that needs a home? You know what? It doesn’t have to be hollywood, right? It’s enough just it’ll probably get the job done. I’m talking to john, federico and he’s, principal of the new rules, which you’ll find at new rules dot com we’re talking about podcasting primer, hoping to encourage non-profits teo think about podcasting is a way of supporting while their other social media work um, let’s just talk a little about maybe doing this remotely. So if you’re not just going to in terms of maybe budget and gear, if you’re not going to do it just in your premises. But you want to do something remote, maybe at an event, andi want to have a little little set up at a at a gala, perhaps to do some interviews of donors and and board members what might be involved with doing something remote versus in your own office? Well, the tools i just described would work remotely, right? But some of that then comes down to a little sizzle. Little little possess a little bit about presenting this media opportunity. Two people attending your gala as a big deal, right? So i would say that it’s nice. If if i were you, i would i would set up a tripod. I would it wouldn’t hurt to get a mic flag, right, mike? Fuck is that thing that news reporters have on their on their microphones so that it has the name of their of usually of the television station, right? And i might have some lights right on, and obviously, i would have a cat someone operate the camera so that you yourself can focus on the real reason why you’re there, which is to possibly interview the people who are attending your gala. Maybe it’s your donor’s, maybe it’s it’s volunteers, whoever it might be. Okay, but the tools of the trade don’t don’t differ very much, you know you have when you struck it into, like noisy environments like we experience unconference is you need a certain kind of microphone. Some microphones work better than others. Right? Um but but for the most part, you can. You can you can use your phone, right? Okay. I i wanted to go just to the next level for people that might short be curious about that. But you made the point in the beginning and the end, the phone is still adequate. Yeah, as long as you have ah, fairly quiet place too to record the phone still works in a remote yes, you know, one thing to point out one day i will point out is that there is a balance between quality and in content, quality of the recording and the quality of the content. I have listened to some podcast that i wanted to listen to, really, i generally wanted to listen to, and i finally had to delete them and get rid of them because the audio quality was so bad that it was just it was just it was grating on my nerves, and i couldn’t do it, so it doesn’t have to be perfect. But, you know, you don’t necessary don’t want something that has, you know, audio rah pouts and skips and weirdness in the audio and all of that. So, you know, just strike that balance, but again, it doesn’t have to be hollywood quality. We have a question from at wild woman fund-raising zoho i know is measuring treyz she’s been a guest here, she’s she wants to ask what you’d recommend for people who don’t use an iphone. Well, more importantly, i okay, well, i guess i’ll look he’s always perverted there’s contorting the questions thiss guy doesn’t answer a straight question like he’s under cross examination or something. Well, let me answer this question instead. Well, alright, mazarene don’t worry, i’m gonna hold him two feet to the fire. I live that i’m getting back my job aren’t my show is panel style, so i have four to six people in any time, so you’re not there now raining joint anymore, you know? I know, i know. Okay, so good. So ok. The flipside, of course, is any smartphone, so an android or windows phone would also work, but the real so i guess the real question is if you don’t have a smart phone, if you have an android phone, other applications for it windows phone same. If you have say, a feature phoned like a regular flip phone, you actually there are there are services available where you khun dial in and record using. You can record audio using that phone using nothing but the telephone line. The quality’s not so good. Thiss block talk radio is that an example? That’s one example. That’s there’s, another one called talks you talk shoe talk. Shoo. Shh. Okay, on da and they’re all you know, they’re ok. They’re telephone quality, but you’re it was a matter fact. I don’t know which service it was, but the show i just described that i wanted to listen to, it was recorded on one of those services and it’s not it’s, not a dig on the services themselves. It’s the fact that you’re dealing with telephones, right, your link with telephone quality audio and in many cases, you’re dealing with voice over ip, like, you know, telephone calls that occur over the internet, and so things drop out and stuff and that’s just, you know, part of the technology, okay? But we want to try to stay away from the lower quality is you’re saying there is that balance there’s a balance there’s definitely a bounce labbate, you know, and and sometimes if you’re if what you’re saying and what you’re presenting is just so compelling many times, people will ignore it. True enough, but it yes, it’s too much trouble to listen to. All right, mazarene i think we got that. Way. Got a satisfactory answer out of him. Let’s, talk about some distribution. You talk about rs s doing that doing the distribution through your blogged but there’s places like youtube. If you’re doing video or itunes let’s, talk a little about some other distribution channels in just a couple minutes. We have left. Sure. So the simple answer i should say that the simple thing to focus on right now is ours. Many people in in, you know, the business of podcasting upset our recess is dead. And in some respects, it is in term, in the meaning that it’s not put in front of the consumer anymore. And it shouldn’t be right. It should just happen in the background. No one should know what our senses it’s just work. So but if you would like to appear in places like the itunes podcast directory or even the zune marketplace, right, which is for windows, phones and other things that zoon has expelled. Z. You any okay? Zune used to be a device that microsoft produced. They no longer do. But the marketplace is still there. Um, the only way to get in those directories isto have a valid rcs feed so that’s very important that’s and that’s for audio and video. Just as importantly, if you’re if you’re distributing video, don’t just rely on youtube. If you want to get on devices like the like raku, raku set top boxes and get one of their, they have up channels there where you can create your own channel on roku box, you have to do it using s s, but distribution is is obviously critical, and our sex is the best way to get yourself found and distributed. Okay, i have ah, some some results from our pre show listener survey, and while i’m going through these, i’m going to ask you to think about the question also from at wild woman fund recommend a particular flip? Would you recommend a flip camera over talk shoe? And while you’re thinking about that, how many people in the audience listen to audio podcast about seventy percent and the other, you know that there do not? Do you put recording gear into the hands of those who serve your populations so they can show off the work that they do on ly ten percent doing it with video gear and the rest are not putting here putting stuff into their into the hands of volunteers and employees actually doing the work of the non-profit and who’s active in youtube, only about twenty percent then it’s split between forty percent that don’t have a youtube channel it all and the remaining forty percent who have won but are not keeping it current so well, disappointing in terms of the especially the last one. The distribution on and also let’s get mohr podcasting into the hands of people who are doing the work as there as they’re meeting your constituents doing your good work let’s have them documenting it and sharing it. Absolutely. How about mazarene question? Would you recommend a flip camera over talks? You so that’s that’s essentially what i recommend talk she was ah, is a live broadcast thing with the telephone. A flip cam? Absolutely. The audio. The audio quality and video quality on those devices are excellent and there’s there’s absolutely nothing wrong with him. I happen to be a fan of the kodak zia models or any of the any of the c i x models. Whatever they are there’s a new one that just came out. And they’re great, and they allow, even for a microphone, have a microphone, jack so you can record video and still get very good audio using an external microphone. I can vouch for those because we use those on our remote. And john federico is the producer of this show, he’s, also more importantly, principal of the new rules, which you will find at new rules. Dot com. We have to leave it there. John federico, thanks very much for coming to studio. Thanks for having me telling great pleasure. We’ll take a break when we come back. A very abbreviated tony’s take to stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah. Welcome back to big eyed big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Scott koegler are you out there? I’m here tell me, it’s, good to talk to you, scott koegler is our regular tech contributor, he’s, the editor of non-profit technology news, and we’re talking today about twitter organization pages. Yes, we are okay, what’s, what’s new over in twitter well, organizational pages, now that you ask, yes, there’s something that people have have been kind of asking for ever since facebook allowed youto put up a business page or some kind of page about your organization, and and especially since google now has a similar kind of pages where you can actually not just be a person who could be a business or organization non-profit and talk about the entity rather than the person. So the the idea, wass and guess has come to fruition that twitter instead of having a personal information page, which, of course we want seen now has the ability to make an organizational page and so that’s come, you know, come to life that’s there are these essentially the same as the personal page it’s just allowed. Now for organizations or is it a different format? It’s slightly different, i’ve looked at a few of them and for the life of me, um, it’s tough to tell the difference in the format overall because if you have, if somebody has put together a highly customized personal page, if we’d taken the time to do that, it’s pretty obvious that they could have also done a customized business page. So personally, i’m not really enthused about it, but okay, you’re not so enthused, i’m not okay tell tell us why. Well, for a couple of weeks but let’s talk about what it does for ok, give me that kind of thing, why it’s there and what it’s for? And then i’ll tell you why i don’t think everybody’s taking over the show today, you may as well is also good that’s a total hijack. Damn blakemore, i want this documented on twitter. So twitter is you know that twitter pages, they’re easy to set up you khun, you go in there and you can identify non-profit you could put your message up there. I think the most important part of it aside from just co-branding put in here. Their logo on some links along the left hand side that allow people that visit that page to go where you want them to go is that you can also take tweets or postings and make them sticking you khun have them stay there at the top of the page, visible first for essentially as long as you like. Of course, if you follow a twitter stream on your own on your own page, you know that twitter messages come and go pretty quickly, depending on you’re following, right? So you can pick one one tweet tb stickies that how does i believe that there are some number of tweets? I don’t know exactly what the number is, but it’s more than one and probably less than a hundred, but you can say these messages, but i want people to see when they come to the page. Okay, so if you feel you’ve been particularly insightful or descriptive of your organizations, work in one or maybe a couple of hundred forty character posts, then those are the ones you can choose to be sticky is is that it? Yes, and i believe that it’s available for any tweet, not just your own ok, you have a somebody who tweeted cubine service is great and i love you guys. You really do wonderful things in the world. You khun you know, make that sticky and let the rest of the world see it without having that have passed by, you know, out of recognition in about five minutes. Okay? Do you know if the’s organization pages allow multiple administrators? They do? Actually, how does that work? Um, well, pretty well, um, you know, there’s there’s, lots of tools around that external twitter that allow you to do that. So i don’t really count that as a new future, maybe move built into twitter but, uh, things like, i think, sees mick and tweet deck and there’s, another one called market new suite, and those allowed groups of people to manage put it postings, streams, that kind of thing, okay, from very high end applications that are for large corporations that, you know more than just allow you to post, uh, multiple people post they actually do cem statistical analysis and they say what tweets has been recognized, what’s been retweeted all those kind of things, and so so yes, um, multiple people posting to a twitter stream is something that really has been done for a while, okay? Let’s talk just ah, briefly, i think about the analytics of this. I mean, there are ways of a cz you just mentioned finding out what’s gotten the most play or what the most retweets in the and to use their to use their language and seeing what’s basically what’s most popular, right, right, right and echoes a couple of measurements of that one is how many retweets did a particular comment get? Of course that you know, that’s when something goes viral, real popular and, you know, the first person tweeted it and there was five people tweeted it to their friends and then on from there, and it takes off so there are tools, and i wish i could tell you which which ones they were, but i’m just not that well versed on on which tools are around to do that. But i can tell you that, uh, there are many of them, certainly more than a dozen some of them do very, very deep analytics in a group setting. I don’t how much you want to talk about this? Portion of the group setting where you have multiple people managing a twitter stream, it becomes important which of those people are active in which are not which of those people are contributing tweets that get tweeted and recognized, commented on and which are not oh, excellent. All right, so you can cross analyzed across you can analyze across different contributors within your organization exactly, and that becomes really important. I mean, if you want to incentivize the people that are managing that forty becomes real important if you just want to weed out the staff, you know, same thing you want to know who’s the champ, right? Excellent. Scott, since we’re in the middle of this deeply, why don’t you tell us what your twitter ideas uh, my my twitter ideas real simple with scott koegler c o t t k o g l e r and be happy to have any more followers, although i have to say is i kind of alluded to i don’t really follow twitter all that much, you know? Well, okay, well, now, that’s not to say it’s irrelevant to everyone, but it it has become less relevant to me. Ok? And so why is that? Oh, so wait well before instead of asking that, what is it that twitter generally is not, uh, something that you spend a lot of time with? Or you meant earlier that the twitter organization pages are not really thrilling you? Well, let’s talk about twitter organization pages topic, you know my personal likes and dislikes you probably relevant, but, um it’s faras the twitter organization page here’s the first thing how many times do you go to to some organizations? Twitter paige? Yeah, probably rare, right? I mean, maybe one looking at their own stream on dure, often not doing it on twitter dot com, right? So the first time you did, maybe when you got, you know, when you saw them join your your twitter fan club and he went over there and wondered who this organization wass took a look at it, but but frankly, that’s, probably the last time, and so my recommendation is you spend whatever, whatever reasonable, half an hour or an hour, ok, get up your twitter organization page and i just forget about it because, you know, i don’t think there’s going to be much traffic and that’s very different from certainly from facebook where, uh, that paige is, will you get interaction that’s where people find out about you that’s where, on your content lives and uh and, you know, i think that, uh, we’re gonna find pretty much the same thing and google plus, now that they have a couple of pages organization pages, although i think google plus probably has more attraction to a to its organization pages, then put a will, you know the difference with twitter being that people are largely managing on following it off on different applications like hoot suite or tweetdeck, right? Right, exactly so so it’s just it’s a different breed of social media property where people just are not going back and not so apt to see the teo look for that page eso you don’t, you don’t find so many features that it makes it attractive to go to someone’s to an organisation twitter page. Exactly. I don’t even see how you really are going to invite people to your page. All right? Eso while at wild woman fund, is asking on twitter, how do you find a non-profits twitter page is through a hashtag or what? How? Was that done? I, uh you can always check the non-profits page twitter page, so if you click on the name of the non-profit it will take you to that page and what’s happened is that my fault user page that was there before has been replaced by the organization page, okay, but unless that’s advertised on the organization’s website, which actually is probably a much more populous place and much more active place in a better place to put them that you want people to find out about, uh dahna twitter page, there really is going to be still left let’s reason to even go look, yeah, ok, well, i think it’s valuable that you say, you know, it’s something to spend a little bit of time on, but don’t don’t go crazy like you would, you know, maybe designing ah facebook landing page is not like that exactly, i would say don’t ignore it, you know, put a little bit of time into it and and use it for whatever it’s worth. But i do have a couple of things that came up in a study that i read about dahna about they were talking particularly aboutthe twitter. Pages. But i think this is really good in general, ok, and scott, we just we just have a minute before a break, so just summarize a little bit and then we’ll come back. We’ll have more time, ok study that was done by a simple usability, and they essentially studied twenty or so brand pages on twitter, and they also have expertise in landing page designs. So we’ll go through some of these when we get back. And, frankly, the things you probably ought to already know what they were thinking about, particularly if you can’t spend minimal time designing your page. Okay, we’ll come back with those. This is tony martignetti non-profit radio with scott koegler talking about twitter organization pages. Stay with us, talking alternative radio, twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community dahna. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. I’m christine cronin, president of n y charities dot orc. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent zoho in-kind welcome back to the show we have ah contribution from at wild woman fund talking about measuring twitter results and she’s recommending the girl short inner sight. Nine that’s the number nine dot tc and there’s a way that you then you shortened earl and add a plus sign at the end of your short linc, and it’ll it’ll give you stats. So that site again is nine dot tc, and that, of course, comes from our own live tweeting, which dan blakemore is doing for us today and you, khun, during the conversation using the hashtag non-profit radio, scotty kegs you, uh you had a little more for us, right? I’d like to go into some of the findings that the simple usability analysis company and again, these things are pretty straightforward things that you probably know already, but, uh, just go through him. So what they’re saying is that that what they looked at, where people’s reactions to these landing pages in particular, they were looking at twitter pages, but i would say it really is valid for google plus pages and also for facebook pages first one is, uh, they’ll make it to corporate, you know, if it has that kind of a corporate feel um, you know, people are going goingto look elsewhere, they’re going to think those too much about sales going be branding and, uh, so you want it to be kind of late, maybe lively, more personal, no, and they recommended you do use contests and promotions, you know, we use that in an email marketing a lot to put a contest or a promotion, and and it gets people more involved, it makes them want to come back if nothing else, it there’s a new contest to see if they won on the biggest losers that they that they call on sights and brand pages that look like they’re really just telling you what to do. In other words, they’re selling something to and we want to keep away from that so there’s a delicate balance between not looking to corporate but offering prizes in promotions but at the same time not being sales for non-profits that comes across those don’t don’t ask for contributions every single time. I’m sure most of you already know that mantra pretty well, no, but always worth repeating where khun listeners get this surveys is available. For free let’s. See, i found it on reed. Right. Web. Um, read rite web dot com it’s? Uh, yep. Lead right. Web dot com. And if you search for, uh, twitter, just do a search on site twitter brand pages you come up with, uh, that was probably a couple of hours, but i know that for sure. Okay? And what was the organization that did that one again? It’s called simple usability. Simple usability. Excellent. Okay, we have just a minute or so left. Scott, anything you want to leave us with about twitter organization pages? You know, just once again, go ahead and take advantage of it. It’s free it’s not going to hurt you. I’m not sure it’s going to be much good, but, you know, go ahead and don’t ignore it. Make sure that you have some kind of presence out there. Certainly, when you, when you have the opportunity to include a link to that page, just as you would madeline to twitter stream adeline to that page it’s one more set of exposures that may be good. Kayman so, you know beyond that it’s standard things you know make it make it useful. Make it easy for you to digest. Easy to understand, not too busy, all those kind of design issues always want to think about scott koegler is our regular tech contributor and the editor of non-profit technology news, which you’ll find at n p tech news. Dot com scott, thank you very much. Good to have you again. Thanks, tony. My pleasure, it’s time now for tony’s take to which i, which i neglected tio do you earlier because i got so excited about twitter organization pages that i was more excited about them than scott was my block this week is my nextgencharity interviews part three, and i just want o explain what those with the three interviews in that part three were, and by the way, they were all recorded with the help of john federico, my guest earlier, because he was on that remote with me producing that rachel chung is the founder of catch a fire dot or ge, and she has ideas about making volunteering meaningful, trying to get highly skilled, busy people who want to help non-profits connected with those non-profits and she’s got some idea about some ideas about making that experience important. There are branding and other business lessons applicable charities and some of those come from the founder of the very consistent brand echo enterprises i interviewed the founder and ceo mark echo, neil strauss has non-profit tips from the art of seduction and attraction learned when he was on assignment for rolling stone to go undercover in a secret society of pickup artists. This is all true. I’m not making this up. I wish i wish i had this kind of imagination, it’s all true. One of his lessons is don’t open with your clothes. So, guys, if you want to pick up more women women, if you want to pick up more men charities, if you want to raise more money, listen to that interview again. That’s neil strauss interview and his book is called the game, and those three videos air on my blogged at m p g a d v dot com this week’s post, which is called my next-gen charity interviews part three, and that is tony’s take two for friday, january thirteenth, the second show of this year. I want to thank my guests, john federico, you’ll find him on twitter at gadget boy and scott koegler of course, my very deep thanks to dan blakemore on twitter, he’s at dan underscore blakemore, thanks stand for doing the live tweeting today is a real pleasure having you knowing you were out there. Thanks for your help today and thanks also to at wild woman fund for all the questions you had today next week, revel in real estate. Chase magnuson of george washington university and alan thomas from the american college have small and midsize non-profits in mind as they describe how to identify prospects for real estate gif ts how to cultivate, solicit and negotiate those gif ts what is the due diligence that is required to keep your charity safe from a bad real estate gift? Also board oversight basics our regular legal contributor, jean takagi, from the non-profit and exempt organizations law firm in san francisco, is going to define oversight and explain how it should be executed. To keep again, protect your charity and also your board members and that’ll be the first part of ah tu parte conversation, which will continue in february. Keep up with what’s coming up on this damn show! Sign up for our insider email alerts on the facebook page if you like the show like the page for pete’s sake what’s keeping you away, you can listen to the show live or archive it’s been live toe listen archive goto itunes, where you can subscribe and listen any time on the device of your choice and our itunes pages that non-profit radio dot net on twitter, you can follow me just using my name and the show’s hashtag is non-profit radio used that often use it wildly. The show is sponsored by g grace and company. If you’re worried about the rising costs of rents for your organization or need to capitalize on real estate, you’re non-profit owns g grayson company provides you, and you’re bored with analysis, so real estate decisions are made with transparency and thoroughness. George grace has been advising non-profits on their real estate decisions for over twenty five years. You will find them at g grace dot com or eight eight eight seven four seven two two three, seven. Our creative producer is claire meyerhoff, our line producer today is janice taylor, the owner of talking alternative broadcasting is sam liebowitz. The show’s social media is by regina walton of organic social media and our remote producer for the show is john federico of the new rules. Very glad that he could be on with me today. This is tony martignetti non-profit radio, always big non-profit ideas for the other ninety five percent. I hope you’ll be with me. Next friday, one to two p, m eastern here at talking alternative dot com. Durney i didn’t think that shooting getting ding, ding, ding ding. You’re listening to the talking alternate network to get you thinking. Take it. Cubine looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie gal ilsen as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to jay and jay. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s, provocative talk for the realist and the skeptic who want to know what’s, really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven it will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? 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Nonprofit Radio, January 6, 2012: Three NextGen:Charity Interviews & Your 2012 Prospect Plan

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guests:

Abby Falik, Charles Best, and Wali Collins: Three NextGen:Charity Interviews

Abby Falik
Abby Falik is the CEO of Global Citizen Year and she has thoughts about innovation and leadership for social change.
 

 

 

Charles Best
Charles Best is the Founder and CEO of DonorsChoose.org and we talk about connecting donors to the causes they support.

 

 

 
Wali Collins
Wali Collins is an author and a stand-up comic, and he wants you to live a regretless life.
 

 

 

 
Maria Semple
Maria Semple: Your 2012 Prospect Plan

Maria Semple, The Prospect Finder, is our regular prospect research contributor. She’ll help you devise a sensible and executable prospect plan for the new year.

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Path to text: transcripts/2012/01/073_tony_martignetti_nonprofit_radio_01062012.txt

Hello and welcome to tony martignetti non-profit radio for friday, january sixth, two thousand eleven i’m your aptly named host. We’re always talking about big non-profit ideas for the other ninety five percent. I hope you had a terrific new year’s celebration last week. Were you with me? You could not have been. There wasn’t a show last week, so don’t say yes because you were not here last week. There was no show last week, but two weeks ago on december twenty third certainly you were here. But to refresh your recollection since it’s been so long on december twenty third, i had two interviews from national philanthropy day at the westchester county chapter of the association of fund-raising professionals. First, it was linked in lovers jerry stengel, principle of venture near mark halpert, principle of your best interest and maria simple, who we all know and beyond later today showed their love of linked in for research, branding donorsearch volunteermatch judgment, recruiting board members and more. The second interview was your board can fundraise dennis miller. Principle of dennis c miller associates helped you motivate your board for fund-raising with training, proper expectations, meaningful experiences, leadership and mohr. This week, i have three next-gen charity interviews for you all pre recorded at that conference, abby falik is the ceo of global citizen year, and she has thoughts about innovation and leadership. Charles best is the ceo of donors choose dot org’s where teachers post their classroom needs and donors support those needs, and he and i talk about connecting donors to the causes that they support. And wally collins is an author and a stand up comic who wants you to live a regret list life second half of the show will be with maria simple, the prospect finder, our regular prospect research contributor on your twenty twelve prospect plan. She’ll help you devise a sensible and execute herbal plan for your prospect research for the new year on tony’s take two at roughly thirty two minutes after the hour. My block this week is share my optimism for twenty twelve i’m always optimistic at the beginning of a new year i can’t help it, and i’ll talk a little about that we’re live tweeting the show today. Use hashtag non-profit radio to join that conversation on twitter. This show is supported by g grace corporate real estate. Services, and i’m grateful to them for their support. Right now, we’ll take a break, and we’ll come back with these three next-gen charity interviews. The first will be abby falik. So stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help yu wei take the nasco, stay out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Bilich dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Metoo welcome to tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven we’re at the tribeca performing arts center in downtown new york city with me now is abby falik, founder of global citizen year she’s been an invited speaker at the clinton go global initiative and also the aspen ideas festival and, ah, we’re going to share have her share some of her thoughts about innovation, as she did here at the at the conference. Abby falik welcome to the show, thanks so much. Tony it’s, great to be here. It’s a pleasure to have you thank you for sitting down for an interview on a very busy day. Um, so our audience is small and midsize. Non-profits but they and i think sometimes they don’t think innovatively i think sometimes there’s sort of stuck in the trees. What? What was your start with your your general message on innovation and creating social change? So i think if we’re all paying attention, there are opportunities beyond what’s, immediately apparent, and sometimes it requires us, as i shared my talk this morning, to step out of our daily routine sometimes to immerse ourselves and foreign cultures or contexts to see things he’s from a different vantage, but that innovation doesn’t need to mean necessarily starting your own business from scratch or starting a new enterprise or being an entrepreneur. Innovation can happen within organizations innovation can be a simple as changing the way you talk about your organization publicly, the way you do your fund-raising the way you’ve structured your online platforms, so the innovation really has to be inspired by the leader. So how does a leader inspire themselves and everybody working with them? Teo to think innovatively and creatively, i think the role of a leader is to envision something that doesn’t yet exist to see the future in a way that is compelling and clarifying on inspired to others. And when you can see that and paint that picture, as i’ve been able to do now with global citizen here, others begin to fall into step, and they and they follow along because they believe in what you’re all working toward. And how do you translate that to your own hiring so that you’re hiring people who are going to be open minded to this and and bright thinkers on their own? How do? You make sure that you’re getting the right people working for you, which is absolutely a challenge because otherwise you’ll be up there thinking great thoughts and no one’s, no one’s following, particularly in the early stage, you need other people who think creatively andare wired as entrepreneurs as well, because to get from xero to anything requires that every body is an engine, everybody can see something that doesn’t yet exist and instinctively reach out to find the resource is needed to apply them toward bringing something toe life. S so so i have found that it is often young people who see themselves as less constrained. Millennials tend to have a knack for believing they can run through walls and make things happen. And so surrounding myself with a creative young team of people who say, see the bigger vision and then are comfortable building the plane well, flying it all right now global citizen year is a non-profit so there’s a that right that’s five oh one c three were five oh one c three. I’d like to say that non-profit is our tax status and not our management style. Okay, excellent. All right, so you’re what’s. The status means is that you do have a board and what do you do for around bored with croup, mint teo, bring people who will be equally inspired? I would say similarly, on a founding board or particular, not so young, no people who are more seasoned business savvy who can help guide me because they have the muscle memory themselves of having built new organizations or are currently leading other organizations. So looking for people on the board who are older and wiser on dh can, you know, essentially be my my personal adviser’s mentors on dh allies in being able to be credible on strategic in in how we grow, alright on dh, how about for yourself? How do you make sure that you’re not bogged down in day to day management? Have it’s very seductive to deal with administration rather than, you know, broader thinking the way you described. What do you do with your recommendation for that ceo? That executive director who is in the trench trenches every day? Yeah, absolutely. I think i am fortunate that i’m wired in a way that inclines me toward the xx external parts of the role, so i love more than anything, sharing my vision and giving other people an opportunity to get involved, whether it’s funders, supporters, allies in in reimagining how young people learn about themselves in the world. And starting with that as the basic premise, i have tried to build a team of others who compliment my skills and who are equally passionate about the set of things that i am not a skilled at on dh shouldn’t be the one to be doing so have recently hired a phenomenal vp of operations who takes the other side of the house, and she takes it as seriously and as strategically as i do with the work i do externally, ok, but that requires terrific insight into your own shortcomings. That’s very cool, right? You have to know where your shortcomings lives. You hyre so a lot of introspection, right? Indeed. And early on, somebody i know and respect very, very dearly suggested that i keep a journal about the things i do everyday that give me energy and the things i do that actually deplete my energy. And that from that list, i could describe a job description that would, over time. Move me. Toward the things that really do get me revved, and from which i derived more and more energy and enthusiasm. And so my pa primary objective is leveraging myself into the role where i am at my best, playing my right roll and surrounding myself by people who are much smarter and more talented than i am in a certain set of other things. Innovation in leadership. Is there anything, anything you want to leave people with? Um i think in the not-for-profits sector, we can often constrain ourselves by thinking too small and even in a you know, particularly in a down economy, there could be a sense of thinking within constraints, and i would just encourage everybody out there to continue dreaming because we’re the ones who need to drive social impact missions forward. Abby falik thank you very much. It’s been a real pleasure. Abby falik is the founder of global citizen year and these kinds of thoughts or we’ll get we’ll get you invited to the clinton global initiative, aspen ideas festival and other places where thought leaders are this is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven would be falik thank you again very much. Thank you, tony, my interview with that be falik i think she had some outstanding thoughts insights into leadership for social change we’re gonna take a break now, and when we return, we’ll have my interview from the same nextgencharity conference with charles best president, ceo actually of donors choose dot or ge and then wally collins, author and stand up comics, so stay with me. Yeah, you’re listening to the talking alternative network. Duitz no. Durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two way mate. People happy. Bilich hyre hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Dahna welcome to tony martignetti non-profit radio coverage of the nextgencharity conference, where in lower manhattan at the tribeca performing arts center and my guest now is charles best charles leeds donors choose dot or ge, where public school teachers post classroom project requests and donors comm pic the projects that they want to support the site has been selected most likely to make the world a better place by the techcrunch community. And in two thousand nine and two thousand ten, fortune magazine named charles in as one of their forty under forty list of businesses. Hottest rising stars. Charles best welcome to the show. Thanks, tony. Clyde, to be a pleasure to have you. Thank you. Um, so using a site you’re connecting donors with projects that they never witness live, how do you help make that connection? How do you get out of the donors feel connected to the work that they’re supporting? Well, we really feel that hardworking teachers out on the front lines have almost a tent up expertise and imagination that’s just waiting to be unleashed. And donors to dot org’s endeavors to unleash that frontline expertise and to generate classroom project requests that may often be better targeted and more innovative than big top down solutions designed by someone who’s ah, hyre up ok, so you want the so the teachers themselves are describing the project and what the impact will be for their for their students. That’s, exactly right there, about twenty five thousand classroom project requests seeking funding at any point in time on donors choose dot organ those projects all submitted by what we call frontline educators, mostly classroom teachers, but could also be a guidance counselor coach library in those projects really are ah, window into both the unmet needs of students and the innovative potential of dedicated teachers. And how do you manage the donor relationship so that donors feel a connection again with the project there most likely never going to see live? They’re not going to meet the students who who benefits from it, who get that impact. How do you manage that? That donor relationship with the projects? Well, even a donor who gives one dollar to a classroom project on donors tuesday dog will get photographs of the project in action. Thank you. Note from the teacher and impact report from the teacher. A couple. Months into the project talking aboutthe student learning that’s taking place, they’ll be able to see a cost report showing how every dollar on the project was spent. And if the donor gave fifty dollars, a more, they would also get physical. Student thank you letters from the classroom. It’s, it’s really rich feedback. It has a lot of our donors feeling like they got more out of the experience out of the exchange than the recipient and it’s it’s kind of our secret sauce and say a little more about the impact report. What what do you encourage teachers to include in that as their writing that for their donors? Because there is so much in the charitable community about impact? Absolutely well, the impact report, the impact letter that we asked the teacher to write to their donors is not filled with jargon. In fact, it might not even pass muster with a foundation program officer, but it is plain spoken from the heart, uh, description of the student learning that’s taken place as a result of their project being funded. And so it sounds like you’re working very hard. Teo have that relationship, even though this is all web based with base e-giving have of relationship between that the donor, a teacher in the classroom where the project is, and the students, because you said that they get pictures from the students as well. Our thank you notes for a fifty dollar arm or gift. That’s exactly right? Yeah, we see a donation to a class a project on our site, not as an end unto itself, but as a first step on a path that will be toward fulfill edged engagement with public school classrooms and low income communities. And key to that is the ability of the donor to write a message to the classroom, telling them why they picked their project, and the teacher khun message right back, even outside of the photos and teacher. Thank you note and teacher impact report and student thank you letters which are ah, part of the process. So now this is significant because the donor’s air having contact directly with the people who are the children that are that are enjoying the outcomes, the impact of their of their gift, and that’s quite unusual, and most charitable work. I mean, there aren’t a lot of donors meeting the people who are enjoying the benefits of that of the agencies or the organizations work that’s absolutely right, it’s not a face to face interaction, but i think it it feels almost just about as as vivid and rewarding and meaningful as a face to face interaction. Tell me a little about the donor reactions that you get after after the the process is completed, and i’m sure you’ve got multiple lots of people who come back, make repeat gift tell me, share some of the feedback that you’ve gotten from donors when they’ve had that close connection with with the classroom. Well, we often hear from donors when they get especially funny or especially emotional letters from students, which which could be a student making a funny reference to recess and how they yearn for it all day long. Or it could be a student talking about the fact that this is the first time anyone’s given them a book. Bonem and and that’s, what? What prompts a good number of our donors toe say that they feel like they got as much out of the exchange as the classroom they were looking to help and what’s the percentage of donors who make a repeat repeat gift you know, the percent of donors who make a repeat gift is excellent if you look at year to year three year for going from year of acquisition the first year that they give to year too, are they giving one year later? It’s actually only one in five of donors who acquired in a given year who then will give again in year two, but if they’re giving in year two there’s a ninety percent chance they’ll be giving in year three, four, five, six and you i’m gonna guess you. Ah, you see this as something that other non-profits should take on is the relationship between the people who are enjoying the benefits of the work and the people who have enabled that work to take place. Don’t you say a little about that for the audience? Absolutely well, you said it well, but we do see the interactions on our site as the basis for yeah, riel correspondents, if not actual relationships between the donors and the classrooms that they’re looking to help and and we hope that this means that donorsearch e donors to settle argast is a lot more than a web site where they’re gonna transact a contribution. Are there many donors that have seen the the classroom’s face-to-face we know it happens, it doesn’t happen is part of our process, but but we hear all the time from teachers who, whether it’s, the teacher or the donorsearch how they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gifts that’s fabulous. They just needed that much more they needed teo for probably for ninety nine and a half percent of the donors, the correspondents, the way you described it is sufficient that’s, right? But for that, uh, half a percent or whatever, i would just say nice. Yeah, but that half a per cent they just needed that closer connection. Totally, yeah, totally, but for the other ninety nine and a half, you’ve got it worked out, and i think the message is is clear for for our audience that that connection is crucial between the donor and the and the and the i don’t like to call them service for the people who are benefiting, uh, and i don’t see much. Of it, yeah, yeah, yeah. All right. Thank you, tony. My pleasure, charles best is leader of donors choose dot or ge and this is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. Welcome to tony martignetti non-profit radio coverage of the next-gen charity two thousand eleven conference. We’re at the tribeca performing arts center in new york city. And my guest right now is wally collins. Hey, while he was the opener, welcome. Well, thank you for welcoming me. He was the opener and he’s also going to speaking later. Here it next-gen was a comedian and author. His stand up comedy credits include being on nbc, cbs, abc, lots of other acronyms and cc comedy central. But he’s, also an author, not only stand up comic but also an author, and this is his book. I know you can see it and i’m going to let wally pronounce it as you’re looking at it. How do you pronounce the title? This book it’s called the you never know book of encouragement that’s right? The word is you never know and the subtitle underneath the door is living a regret lous life, right, love that so? We’re talking to small and mid sized charities. Um, how does your work overlapped with charitable work? Well, actually, the whole idea behind you never know. It’s. Not charitable, but it’s motivating. Okay. And charities need motivation. There’s donor’s need motivation. Exactly. Big overlap. Exactly. And the the producers here has asked me to speak to help motivate people to help live their dreams, call for the their goals and desires. And exactly what i did. I was an architect before i got into comedy, and my mom asked me if you could be anything. What would it be? A sin not to be an actor. Now, she’s confused why you’re not going to be an actor. So i told all from springfield, massachusetts. No one famous ever came from springfield, massachusetts. And she says, well, you never know. So it kind of, like, spark mean like, oh, wow. So i pursued comedy and i just kept that mantra in my head. You never know. You never know. And with that, i was one original holst on comedy central show. In fact, i was the black first black holes on comedy central. And when your when it was that nine hundred ninety one and so i kept that mantra in my head, i said, you know, i can go for anything because i don’t want any regrets, and the whole point of you never know is that i don’t want to be that person on my death but saying, i always wondered what it was like, i always want to know i’m always curious about what if what if i had, i regret not having exactly, and sometimes we would do it, like end of the day, like, you know, going to hello to that girl to that guy or how combine to make that phone call, how come i can’t get to that charity, you know? So how come i didn’t donate? I should have donated, you know? So i want people to live in regret this life, because that is the key to happiness, it’s not about, you know, the result or succeeding our failings, the fact of trying and i realized that that once you try and then you’re in the trying that’s, what happiness is like, the example i give is that when you go on a journey, it’s a long journey and when you get to the place, you need to get to see a friend of family. The first thing to say to you is how was your trip? You know, it’s about the journey is about to try. So i realize that. And so i wrote this book there’s fifty two encouragements. And the each encouragement is to inspire you to go through any kind of door. Any kind of problem in-kind obstacles. All right, so there are fifty two of them. One a week is that they’re with your own mended. Oh, yeah, coincident that was no, no, i actually i want to do one a week and let let that be your mantra. Let that be a motivator for the week and people who read him all the way through some people read about random, you know, and it’s it’s, it’s really cool. Because it’s getting great reviews and people are gay. Give his gifts now to friends and family. Can we talk about a few of the way? We want people to live a regret lis like exactly. We want them to be motivated not only in their work, right? I mean, what does for work and all. Aspects of life. Exactly. Personal life. Your work. Exactly. Relationships, you know, losing weight, anything into your health. The book talks about, you know, it’s good inspires you about but your health, we’re gonna go. So can i, uh, not a challenge. I’m no. Now go ahead and pick out the ones that i think a little interesting. Maybe you will find something provocative. I don’t know, but okay, i don’t know. Well, let’s. See? Listen and learn. Well, that’s. What? Your lesson around. Listen and learn. Listen and learn. You can learn a lot about a person if you just shut. See that the person talk and i don’t. I can learn so much about your guy would just keep quiet if i would just ask you some decent, open ended questions that i would learn so much more than is in this bio or something. Because people know comedian and author and that’s what i understood. But it’s, just if i would shut that trap, i could learn so much more about you much, much deeper than the book or any bio would reveal or anything like that right now. That’s. True. Exactly. I was quiet and listen. To what i learned about you, that’s, the whole point of listening learning is that you do learn a lot about a person, just let them talk and not necessarily agree disagree what they say, but just not your head from time to time to say i am listening to you and you really learn about their values, their views there, big city personality so that’s part was one of the encouragements just just listen and learn about someone, just listen, and i’m going to drive that directly to the the non-profits that were talking to in terms of listening and learning from your donors, they’ll tell you so much about why they give to your charity what it is that is special in there lives about your work, right? And when you can key on those things that you know, move them to give, then you’ve got a sweet spot and you you’ve got a method of justin simple helping them to give just that simple. Excellent well, alright, way, no there’s intersection we’re exploring, finding, picking out, then go ahead and shuffle through the a fish life with a fish life about well, it’s basically like a metaphor. You look at fish in an aquarium and their content. But they’re in an aquarium and the way we think a lot of people think is that, you know, they’re content where they are. And so i’m going to live the rest your life, living as a fish in an aquarium. Or do you really want to go through that door? Because the logo for you never know is a door it’s, a partly open door, that’s, possibilities, opportunities. So are you going? Allow yourself, just basically get into the united state of mind and brought and brought in your your world to a beautiful sea of possibilities and opportunities. No commentary e very well said, right? And i think it’s a terrific metaphor also dahna arika head it’s no, this is a great one. This is an uplifting let’s. Celebrate good times right now. That’s pretty much it for today. Everyone, we have a habit of holding onto champagne. We have a habit of you know, now i’m not gonna wear tuxedos with something special happens, you know? But i realized that and it’s kind of fun. I do. From time to time i put in my tuxedo, my wife, we we put it on and you know, we’ll just celebrate that day. We’ll celebrate tuesday, all right? At home, where you go out on your talk, we go on your evening attire, we go out and and we go out and celebrate and people looking like what you celebrate, like celebrating tuesday like and they can’t say that something like oh, yeah, you know, celebrated don’t wait, celebrate today and take the time to recognize what in your life merits celebration and there’s so much and one of the encouragements called take inventory and in order for you to basically receive things in your life that you want appreciate the things that you have already, and we take him for granted, you know, the simple things like the breath in our lungs, in the fact that we can, you know, we can listen, we can hear those simple things we take for granted as we have them all day we have every day. So if you take inventory of all the things that you have, then the other things that you want to receive or things that you want to think you want to achieve a lot easier don’t stereotype standup comics bourelly has some terrific thoughts that i think apply t the charitable sector, and certainly well beyond his book is the you never no book of encouragements, there’s, the door opportunity and below that live a regret list life, right? And while he collins is a comedian and author, and again, he stand up comic credits, all kinds of nbc, cbs, abc, etcetera and well, here, i want to thank you very much for being my first guest at next-gen thank you for having really appreciated my pleasure. This is tony martignetti non-profit radio coverage of the next-gen charity two thousand eleven conference where the tribeca performing arts center in new york city while he thank you again, you’re welcome my interview with while the collins and i want to let you know how you spell his name is w ay l ay while the and his book that you never know, book of encouragements, that first word is spelled, why apostrophe and e v a n o, you never know, and you can always find him. Of course, by just googling his name. We’ll take a break when we return. Tony’s, take two and then maria simple on your prospect plan for two thousand twelve. So stay with me. You didn’t even think that shooting, getting, thinking things, you’re listening to the talking alternative network, waiting to get anything. E-giving you could are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic readings. Learn how to tune into your intuition, to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m ken berger from charity navigator. No. Durney welcome back to the show. Time for tony’s take two at roughly thirty two minutes after the hour. My block this week is share my optimism for twenty twelve i can’t help it a tte the beginning of every year. I am optimistic about what’s coming even in january of last year, two thousand ten, early deep in our recession, i was still looking forward to what was coming in two thousand ten i always feel that way, and i’ve hardly ever been disappointed about that. Um, that was last year. Well, in two thousand ten, deep in our recession. Oh, two thousand eleven was our recession. We’re deep in our recession. Even the year before that. Sam is prompting me. It doesn’t matter what year was we’re talking about, sam. I was i was still optimistic. Um, so this year, what i’m looking forward to is among many other things that you see on the block is expanding the reach of the show on itunes. If you’re listening on itunes, you’re one of roughly a thousand a little more than a thousand people listening each week to the podcast on itunes hope to expand that and also due maybe. One or two more conferences than i did last year where were on the exhibit floor like the nextgencharity conference that you heard three interviews from today on there’s other stuff coming up, so i hope you’ll take a look at that. And also, i hope even more important, in that you’ll share with me what you’re optimistic about their only already. Some comments on the block. Please add yours. You’ll find my blogging mpg a dv dot com and that is tony’s take two for friday, january sixth, the first year first show of the new year maria semple is with me maria, how are you doing? Hello, tony! Happy new year! Thank you very much. Happy new year. Maria is the prospect finder she’s an experienced trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donorsearch prospects now again welcome maria. We’re talking about your prospect plan in two thousand twelve that’s right? I thought it would be a great way to kick off our first show together of twenty twelve so i’ve got some great tips to share and i know that you had done a a bit of a survey prior to this show is, well, do we have any results on that? Sure, we do. Look at the she leads right into the survey. That’s. Cool. Um, we’re going to be talking a little about donordigital bases, so the i’ll share one of the questions, which was, do you have a computer based fund-raising and donor management database, and about eighty nine percent of respondents do have a computer based, and then roughly eleven percent do not. So what is your advice around a. A computer based okay, great. Well, actually, i’m delighted to hear that the statistics were as high as they were in terms of organizations that are using one. Um, i hope that those that are using one or are thinking about selecting one, um, do a little bit of homework in advance, and there are some great websites to be able to help them do that. Um, as a prospect researcher, right? Or a fundraiser? Oh, our executive director of a nonprofit organization it’s really important that all those meetings that you have with prospect, all of those touchpoint whether they be through email marketing through, uh, letters that are sent out, annual appeal, etcetera, that all of that is somehow captured and recorded into some sort of a system, and there are wonderful systems out there now to do some advanced research on what to use what to look for. A couple of websites. I want to point your listeners toward, uh, idealware idea l w a r e idealware dot or ge is actually a web site that is, uh, themselves a non-profit that they helped non-profits makes smart software decisions. Um, and they actually have a page on their site. Talking about how to choose software. Uh, they have one that i noticed that was published june twenty eleven. A consumer’s guide to low cost. We have a live seminar coming up january twenty sixth of this month on choosing a low cost, so definitely anybody thinking about this for this coming year might want to check out idealware dot or ge? Um, another great site is tech soup, and this probably won you maybe even touched upon in the past on some of your shows. Tony uh, tech soup dot or ge t ch soup dot org’s great site to help non-profits so forth and you can actually get, uh, low cost and sometimes free technology through them. So both those sites would be great for doing some research and trying to figure out which system would be better. And we’ve also had scott koegler our regular tech contributor, i’m talking about don’t management software several shows ago, but it was it was on a cloud based discussion that we were having, you know, and maria, i think a lot of people just think of the one big player they think of blackbaud and razor’s edge, which is many tens of thousands of dollars to get into, and and i think a lot of non-profits don’t realize that there are enormous numbers of alternatives. Teo razor’s edge. Yeah. There are actually an interesting that you mentioned blackbaud because one of their divisions is e tapestry, tapestry, dot com. They used to be a standalone company and were absorbed a few years back. However, they are one of those cloud based type systems that you just happen to refer to, um, and also very low of low cost entry point, etcetera. So that might be something to think about. I am a stand of using something that is cloud based. I like the fact that the system is, uh, all of your donor information is not actually housed in your office. In terms of in case there’s a fire or a break in or a flood, you know, there’s so many things that could disrupt your ability to just pick up and proceed your fund-raising program. Sam wants whatever the tragedy is, you know, has has passed. Maria, let me let me interject there from the prospect research perspective. What else do you want to see in a donor management system? I want to see something that is very easy to use from a staff standpoint as well as a board standpoint. So the simpler the system, i think the better if they can’t. If a boardmember can have a a meeting with a donor or a donor prospect, let’s say they have a dinner meeting, and then they’re able to go home right afterwards, log into the system. Uh, password protected system, obviously, and record the contents of the high points of the conversation. That’s going to be extremely useful to get with, you know, like a contact report. Dahna filed right away while it’s still fresh in their mind. So i think that’s something that’s easy enough for both staff and board. Teo use obviously password protected and it’s my understanding that you can even have, you know, certain levels of information accessible as well to various people. So something that’s easy to use, easy to produce reports if you can have something that will integrate with sending out email marketing, uh, obviously something that’s going to integrate with the mail merge system of some sort that so that you can do all of your mailings right from that system and capture the information. I love that you mentioned the contact report because that is such a wealth of information when and critical. Information so that when volunteers like boardmember turnover and ceos and fund-raising director’s turnover, the institutional knowledge isn’t lost, its preserved it’s it’s critical because the donor and the volunteers, they remember those conversations, but as staff in the non-profit turns over the non-profit could lose that valuable information if it’s not preserved, right? Absolutely. It’s it is it’s very important, tony. And i know even in your work that you do with plan giving. I mean, imagine, you know, you walk into an organ is ization that has had some what of a decent say, major gift program in place? Um and then they want to introduce ah, more integrated plan getting component and then staff changes. And suddenly you have no idea what conversations have potentially taken place in the past about plan giving. You had captured somewhere it becomes embarrassing to the organization. Yeah, absolutely. You know, because the donor is going to expect that that his wishes, his concerns, his or her concerns were captured somewhere. And it doesn’t matter who he’s talking to with the organization. If it’s a new face, that new face should be well aware what that donor’s intent is for the future and you have some advice around from prospecting within, which is sort of what you’re leading to. It doesn’t have to be leading to a planned gift, but mining that database in your two thousand twelve plan, right? Something that they may want to focus on for this first month or two the year why not take a look at who your top ten gift were in the past year? Okay, whatever that that gives level is for your organization and then taken also take a separate look at what the top ten prospects have been for your organization in terms of lifetime giving. So here we’re talking about individuals ok, way we’ll get the institutions shortly, right? So what? What i’m hoping is that by being able to identify those those people, there may be some cross over there you may want extended even to top twenty, depending on the size of your organisation, but then you’ll have perhaps a nice pool of people that you can begin to think about a great cultivation plan on start putting something on the calendar, maybe a nice cultivation event coming up in the next safe um, it’s beginning of the next quarter, right? So come up with the names what the plan is gonna look like for cultivating these individuals. What the event will look like whether it should be it. You’re home someone’s home at your organization, you know? And you know, morning evening, whatever seems to be the right fit for your organization. Or maybe try both. And, uh, think about a way to cultivate those donors and elevate their gift further. So that’s a bit of reactive and proactive prospecting really combined. Let me define that. I know you don’t like jargon, ok, i was she cussed me out. You’ve been on the show enough times. I could tell exactly as she had the spurs raj and the jailers keys jingling in the background. So reactive research. You have names of individuals, you need to know more information about them. So you have no names and you need to know more about those individuals. Ok, proactive is when you’re proactively trying to come up with a completely new individuals. Ok, so the great thing about a cultivation event is even though you have individuals who are giving to you, why not encourage them to bring a friend? Bring a new person to the table who would also benefit from knowing about your organization? Maria. One of the poll questions was. How would you describe your prospect, research, proactive research, proactive, reactive or a combination? About twenty two percent said proactive, about twenty two percent said reactive, and about fifty six percent said some combination of proactive and reactive, which is what we were just talking about. We’re going to take a break right now and maria simple, of course, the prospect finding will stay with me, and we’ll continue talking about your prospect research plan for two thousand twelve. So i hope you’ll stay with us. Dafs you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing time? Duitz a deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah, zoho. Maria simple and i are talking about your prospect plan for two thousand twelve and i learned that we have a listener in dhaka, bangladesh. I think i know who that is. Hello. Hello, daka. Good, good. Tio, have you with us as well as there are a couple listeners in the u s also, but we should recognize our bangladesh listener. Um, maria. So we’ve talk about proactive versus reactive. What about doing some more proactive research outside of your own database? Okay, so one thing i want to make sure i set aside some time to talk about is setting up alerts. Tohave information pushed to you. Let’s. Get some of this put on autopilot for twenty twelve. Uh, let me talk about some ways to do this. If you, uh, go to google, set up a free google account, you can set up an alert, a google alert on whatever you want. That means that every day google is going to go out on the web and scour it for information related to that word or that phrase, uh, that you’re going to want to have them look for on a daily basis and they will push that information out to you so let’s google do that legwork put push the information to you and you can take a look at the search results as appropriate. Maria, how do you set those? How do you set up alerts in google? You go into google and then there is a spot where it’s one of the options going across the top. It’s not if it’s not there, they’ve moved it. Look under the more tab, and then you’ll be able to find how to set up alert. What i would suggest is, again maybe sticking with your top ten donors set up an alert on their name. Okay. Ah, and this would be a good way to find new information that might that might come up on those donors. Uh, we’re proactively if there are potential donor prospects that you would proactively like to find out more information about, um, somebody that you’re thinking about incorporating into your fund-raising plan at some point in the near future, why not start having google gathered some information and push it over to you? Also, your organisation’s name? Just a great way to keep tabs on how your organization maybe mentioned. Out on the web. Uh, newspapers have alerts that you can set up and, well, okay on, we’re still in the free category, right? We’re talking about free resource is yeah, this is all free. In fact, one of the newspapers that i like to have information pushed from happens to be my statewide business publication, and gabe is, and they actually push news headlines to me. So this is a great way for non-profits to proactively stay on top of what’s going on in their business community in their state, okay? And then have an opportunity to take a look at some of those business headlines and i’ll bet you they’re going to be some gems of information in there on some companies and business owners that they had no idea we were right in their own backyards that are actually very successful while we’re talking about alerts, how do you get the alerts? They you actually set it up so that you indicate what pieces? Well, on the business publication, they just send you business alerts related news going on in your buy-in email you mean that’s a particular email it to you right on google they e mail you the search results on whatever the phrase is that you’re interested in in researching. And i think a lot of these alerts to you can set the frequency whether you want your alerts daily or weekly or something like that. Yeah, yeah, absolutely. On google, i happen to have alert set up to be sent to me daily on certain phrases that i’m interested in keeping tabs on prospect research, high net worth things of that nature, another source that actually is foundation related. So this will help us to segway into what we want to look at in the foundation world as well for our twenty twelve prospecting plan. Ah there’s a source called foundation search dot com that is one of the foundation research sites, right? But one of the things that you could do with them is set up a free email alert. When new foundations are registered in your state, you will be emailed and alert indicating that a new foundation’s been registered. So this is a great way again. This is a pro active measure on your part. Stay on top of new foundations. New family, foundation’s being registered thiss would potentially give you an opportunity to get in the door a little bit sooner than maybe one of the other non-profits state and that you are elegant was foundation search dot or ge dot com dot com foundation search dot com excellent. All these free resource is, you know, one of the whole class went out, that one is actually a fee based. I didn’t want to leave out only because they do have that alert service within the foundation community, which sometimes non-profits are really looking for that extra edge. One of the poll questions was do you know that there are lots of free resource is for prospect research, and only twenty two percent of people said yes, and the other seventy eight percent said no, i better listen to the show. So i hope that they are doing that because we’re just maria has just given you three or so free resource is that looks like about another free prospect research tool site for your twenty twelve plan and just about a minute and a half, we have left. Okay, well, i have a bunch of them aggregated actually in a free down. Tell us where where do we get the dunlop found my website and it is a free resource called going beyond google to research your prospects so that one has a number of resource is in it. But one that i thought i would highlight. Let me before you go before you go further, let me just remind people that your site is the prospect finder dot com. Right. Okay, go ahead, plea. And what you can do is one of the resource is that i was thinking about the great toe highlight because it’ll help point you in the direction of both businesses on business. Bonem maria, we just have about a minute left. Okay? It’s reference yusa you can get it free through your local libraries. Could do it search based on your criteria, the types of businesses you’re looking for on again, this is a great way something for you to do proactively first quarter of this year and figure out a way to implement and integrate these new businesses that you find a small, medium, successful businesses in your communities. I hope that seventy eight percent that didn’t know about the free resource is are listening. Maria simple is the prospect finder. Her book is panning for gold. Find your best donor prospects now and she’s our regular prospect research contributor maria, thanks so much for being on again. Thank you so much. Happy new year, everyone. Thank you. We’ll talk to you in february. I want to thank maria simple and also abby falik charles best. And while he collins for sitting down with me in a very busy day at the next-gen charity conference and my thanks also to the leaders of the next-gen charity conference next week, podcasting primer john federico, principle of the new rules and our remote producer for this show will be with me if if you’re not listening to this show on friday, january sixth, which those of you who are now with me are doing, but for the thousand or so people after today, you already know what podcasting is because you’re listening to one, but john is gonna have is going to explain how to do podcasting as outreach for your non-profit how to get started with budget and gear and content and format and strategies. Maybe you will start your own internet radio show, but don’t call it twenty martignetti non-profit radio. 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Say ‘Thank You’ Before You Have To

Thank You courtesy of Orin Zebest on Flickr.com
Last month one of my credit card numbers got compromised. I didn’t have many automatic payments on that card, so it was a small nuisance. Two of the companies I did have set up like that are long-standing, five- and six-year relationships. Included with their entreaties that I update my card information were expressions of gratitude for my business. They had never said “thank you” before and that got me thinking.

They were calling and writing to thank me only because they wanted to get back into my pocket. By that time, they had to thank me. It would have been embarrassing if they hadn’t. That’s not genuine gratitude.

Say thanks often. Whether to donors, colleagues, bosses or charges. Say it when you don’t have to, so it’s sincere, and not out of embarrassment.

In fundraising, the conventional wisdom is to thank a donor seven times in various ways when they’ve made a gift. I don’t know that we need to count.

Sincerity means so much more than the number of times. Just do it as often as you can. Make your gratitude sincere and personal and from the heart.

It will be received in the same spirit you deliver it.