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Nonprofit Radio, November 11, 2011: Work/Life Balance, Volunteer Visibility, & Westchester AFP

Big Nonprofit Ideas for the Other 95%

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My Guests:

Rachel Emma Silverman and one of her sons when he was a baby.

Rachel Emma Silverman: Work/Life Balance

Rachel Emma Silverman, reporter for The Wall Street Journal and contributor to their blog “The Juggle,” shares what she’s learned about managing your personal and professional lives when both scream out for your limited time.”

Please take a moment to take the survey for this week’s segment with Rachel! You’ll find it here at the end of the guest and segment descriptions. Thanks!
 

Maria Semple
Maria Semple: Volunteer Visibility

Our regular prospect research contributor, Maria Semple, The Prospect Finder, talks about the new Volunteer section on LinkedIn profiles, which can help your research and increase your visibility.

Joe Ferraro: Westchester AFP

Joe Ferraro, from the Westchester county Association of Fundraising Professionals, explains their National Philanthropy Day conference on November 16. What’s the objective? And who are the speakers? Tony Martignetti Nonprofit Radio is a media sponsor.


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Here is the link to the podcast: 067: Work-Life Balance & Volunteer Visibility
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Oh! Bonem welcome to tony martignetti non-profit radio, where we’re always talking about big non-profit ideas for the other ninety five percent of your aptly named host today is eleven eleven eleven just a few things about that their arm or las vegas marriages by a factor of ten today than there are on the average friday in november. Lots of people want to marry on eleven eleven eleven. This is a big deal in the mayan calendar, which was too much for me to get into personally and research, but it is a big deal south korean c sections because the resident registration number for people born today in south korea will begin with eleven eleven eleven and parents want that for their kids. Um, i just like palindromes, so it catches my attention for that reason is symmetry is about as far as my creativity stretches, so i like it for that reason. And today is also veterans day. So a shout to those who are serving and to my fellow veterans happy veteran’s day. I hope you’re with me on eleven o for eleven last friday, when i had andrea kill stayed with me and we talked about assessing your asking style, andrea revealed what it means for me to be a kindred spirit and a mission controller, which are two of the four asking styles profile that asking matters dot com, which she co founded. How do you prepare for a solicitation based on your asking style? And how should different styles be paired together for an ask? We also talked about her book, how to raise one million dollars or more in ten bite-sized steps this week work family balance, rachel emma silverman, reporter for the wall street journal and a contributor to their blogged the juggle will share what she’s learned about managing your personal and professional life lives when both scream out for your limited time, then volunteers is ability. Our prospect research contributor maria semple, the prospect finder, will talk about the new volunteers section on linkedin profiles, which can help your prospect research and increase your non-profits visibility and finally, national philanthropy day at the westchester association of fund-raising professionals, joe ferraro from westchester ft, will talk about their conference on november sixteenth. Who the speakers are what their objective is. My show is a media sponsor that conference and i’ll be doing interviews there. All of that, along with tony’s take, to which my block post this week, is the basics of charity registration. That all comes after these messages, and immediately after those, i’ll be joined by rachel. Emma silverman. Work family balance. So stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl are said to want to nine, six four three five zero two for a free consultation. That’s lawrence h bloom two one two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio with me now is richa rachel, emma silverman she’s, a reporter for the wall street journal and a contributor to their blogged the juggle she’s, also the author of the wall street journal complete estate planning guide book, which is available on amazon. We’re talking about work, family balance rachel, welcome. Thank you for having me. It’s a pleasure to have you. Why does the journal feel that a blogger on balance between work and family is necessary? Well, the blogging you’ve named the black has been around for a number of years, and so i actually didn’t start the block. I said it started by some other colleagues before i became a contributor, and the genesis of the bog was that a number of users, both women and men, we’re struggling with these issues in their own lives, and they figured that, you know, they weren’t alone and that many of our readers were dealing with same issues. You many of the most of our readership, though not by all means not all, um, our working parents, although we do have plenty. Readers without children onda also some readers who don’t work outside of the home and our state home parents, but but definitely the bulk of our viewership for working parents who are dealing with, you know, the struggle of how teo work meaning or have meaningful professionals careers, but also raised their families. And are we seeing much difference in thiss in the midst of our recession, in terms of thes thiss balance in the jungle, there is a difference, certainly. Well, first of all, families are just more worried that they’re more worried about their jobs or labbate heads their paychecks if they’re even looking enough to be employed. So you that underlies the struggle, and it adds to the stress that many working parents already feeling. But secondly, um, those who do have jobs are many cases working harder than they’ve ever worked before and that’s because many companies and non-profits are operating a lot more lean lean these days, and you know, they’ve had layoffs or haven’t sold positions, and that means many workers are actually doing the job. So you two or three people and that can increase the workload increased the time spent at work. Or, you know, pulling in time during home time. And so it really does that stress on dh there’s tension there. You feel grateful to have the job, but probably resent may at least frustration and maybe resentment about having to do a couple of jobs. Exactly. Exactly there, you know, certainly that case. People feel less blowing rock the boat and asked for more flexible arrangements are to scale back the work hours. Nobody wants their job and we’re going to talk about howto set some of those boundaries. One of the poll questions that i had for the audience before the show was, is your job comprised of what was two or more jobs before the recession and perfectly split between yes and no fifty percent each way. So yeah, i mean that that because it certainly doesn’t affect everybody here, but i’m not surprised that at least, you know, you feel like they’re doing a lot more and i think in the for-profit sector as well in the audiences. Non-profits but i think we’re seeing that across the across those the two sectors, i just want to remind listeners that we are live tweeting the show. Join the conversation on twitter using the hashtag non-profit radio if you have a question for rachel and we’re also taking calls at eight seven seven for eight xero for one, two, zero, eight, seven, seven for a tow for one two oh ifyou’d like teo, talk to rachel who’s i think your cellphone just rachel, you have to get that call. I hope. No, i’m getting okay. Oh, that was okay. The sort of the conventional wisdom about working for non-profits is that it will be a more regular balance will be more normal work hours. Ah, pay maybe lower, but there will be a better mix between personal and professional. Do you see that by commenters on the blogger and people you’ve interviewed so that’s a really good question? I know i actually know from both professionally from reporting and from the blood, but also even personally, i know a lot of people who have left corporate job, askew said, because they i thought that non-profit world would offer a more friendly, more family friendly environment a few hours for with trade off being being less pay. But the reality in some cases, though not all, can be difficult to be surprising and different. You know, all of all of you working non-profits you guys work hard and and the hours can be long or get their community, we’ll get night for events or for charitable mission work and so it’s, not always the ninety five that some people are expecting when they go when they go into the non-profit world and i think that has been exacerbated talked up. For by the poor economy, just because the the social services for those york until services, he needs air greater. But also, you know, just being short staffed. It means that all of us are working harder, or many of us are working harder. We have to take a break. When we return. Rachel will stay with me. We’re going to talk about howto, establish some of the boundaries, and set that balance for yourself, and also talk a little about rachel’s situation because she is a work at home. Mom, this is i know tony martignetti non-profit radio stay with us. Thank you. You’re listening to the talking alternate network. You get me thinking. Xero good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s, create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Dahna hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that come mondays at eleven a. M, call in for a free second reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed and the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. If you have big ideas and an average budget, tune into the way above average. Tony martin. Any non-profit radio ideo. I’m jonah helper from next-gen charity. Welcome back, i’m with rachel and the silverman reporter for the wall street journal and contributed to their blogged the juggle we’re talking about work, family balance, one of the other questions that i asked listeners before the show was do you feel you have appropriate boundaries between your work and personal lives? Kind of disappointing on the only forty two percent said yes and all the remainder were no or not sure so i don’t even not sure is not so good. Rachel euro, your work at home. Mom, how did that come about for you? Sure. So i work for many years out of our new york bureau a za reporter. And then my husband actually got a job in austin, texas. And i asked my boss if i have to go after it plainly, you know, saying i love my job and i would it be okay if i moved a dawson with my husband for his job. Would i be ableto work from home? And my boss didn’t even bat an eye. He said yes, and i was so grateful. And this is seven, no, six, six years ago. And i’ve been here ever since and i have two young children who are almost two enormous for and so i work out of the home office with one of my sons is in preschool on the other eyes, still at home with the baby sitter while i work from home so that my situation, what were you thinking the days leading up to asking that big question? What were your feelings about what you might hear? You know, i felt pretty confident that i didn’t really second guess it. My husband had to make a decision quickly for this job offer, and we’re pretty sure that we wanted to move anyhow, and i just sort of told me that the worst thing that he could say would be no and if that happens, you know, i really enjoyed i really love my job, and i would be very upset. Um but you know, that that’s the worst thing that could happen, and then we have to make a decision. But, you know, i also felt that if he said no there’s always room for negotiation and there are ways to do things like a trial period, but it didn’t even come to that, you know, i think one of the big issues and what we can talk about this further is that people kind of get so scared about even asked e-giving they don’t want to appear to be, you know, lazy or they don’t want their bosses and they will be working as hard if they were so they don’t even ask, and i really that’s, you know, you keep only with only one hundred percent sure way tio not get what you want is to not ask for it. And so, you know, i think that it’s it’s really important your bosses that is most in most cases not going just offer work from home. Usually people have tto have to ask for it, so but also just knew that the worst thing would happen would be that, you know, and and i i was prepared for that consequence. So the advice is if you’re if there’s something on your mind about an alternative arrangement or hours or a couple of days a week at home, or maybe just one day we get home, get the courage, find the way and just asked, because i think, don’t you think that if if your work is getting done, and if it continues to get done, most supervisors are going to be amenable, yes, not all almost right, exactly most yes, i think especially now because our technologies just so much better and there’s so many more ways to be connected to be productive without being in an office, you know, that didn’t used to be the case, but when i asked, i mean, this is six, seven years of this before the iphone, you know, blackberries, we’re still kind of not as good as they’re now, and so the technology was kayman is good then, but but now, you know, it’s really, really easy to stay connected to the to the workplace on and in fact, a lot of companies are finding you know, that they’re alive and more distributed workplace. You’re a many employees happier, but also their big cost savings in terms of real estate in technology and energy. No, there. There are a lot of benefits working from home now, so you have two children at home seeing you work every day. Do you think about what the impact will be on them as they grow older? Yes, i actually think about that a lot i grew up with two working parents and my mother for much my child hood worked from home, and i actually you’ll have so many memories of falling falling asleep with sound of her typewriter hail kind of in the background kind of click clacking away, and she was a consultant, often how to write reports, you know, this is kind of the era, even before we’re processors, and you know that that that really impacted me, i sort of just assumed that i would work and, you know, it was just very much a part of my of my life growing up. No, i think that for my children, you know, i hope that i’m a real role model as a working mom, and until very recently, i was actually a part time from the time that my first time was born just a couple months ago, i was a part time, so i was with them, you know, as mom for part of the work day, you probably talked to a lot of people or get comments from out of people for whom they’re not, in the most part, and their bosses aren’t amenable. What? Advice do you have there? Yeah, i mean, that’s a really big issue. And i think that it’s something that will change eventually effective economy improves and people are more willing to vote with their feet and look for other opportunities and more family friendly places. You right now, employers, you know, sadly and a lot of companies do you have the upper hand? Because they know that that workers are just happy toa have a job and many inmates situations, but but i do think that the more people ask and the more people prove in place proved that they can do good work, that this will change. I also think when one judges to ask if you if you can, try it on a trial basis, you know, a week, a month on dh just sort of see how the arrangement were, uh, and then know that if it doesn’t work, think about what the alternative is your job worth keeping if you can’t get that flexibility. And if you decide that it’s, not there, maybe steps you can take short of leaving in the midst of a recession, but they’re always steps you can take to help. Get your way to the exit door and start to see the light at the end of the tunnel. Absolutely. And you can also see if you could work on a contract basis to do just that. Certain projects in order to get that, get that flexibility or see if they’re things you can do well within four point. Like what? Your hours around a little bit, coming a little bit earlier, if you could leave a little bit earlier seeking handle school, pick up, you know, things like that that your boss might be more amenable. Short of working from home. Rachel, i’m a silverman is a reporter for the wall street journal and contributed to their blogged the juggle and we’re talking about the work family balance, i imagine there’s certainly gender issues this’s probably tougher for women than for men to raise at work. What do you here? Well, i think in many cases it’s tougher from men just because, you know, women are scientists, certainly changing, but women their cider you’ve seen more often as you know, the family, the family who razor and this is changing very quickly, but i know men who have tried toe work part time and have found it more, more difficult task for just because there seems to be some stigma. The men seeking alternative arrangements and a lot of companies are becoming, you know, are you are really hurting, you know their workforce toe be gender neutral and, you know, have family leave, be open to both men and women. But i think for many cases, harder for men asked for these rain for and for women. Okay, interesting, more more accepted. I was thinking about the fear among women that they might be mommy tracked and their career hindered. Yes. No, definitely. I think that that’s that’s a fear that holds back many women, but i think that employers are less surprise with a woman. You think that i do think that women certainly are are seen in some time? I think this with men is that fewer men asked for these arrangements. And so there’s less there’s less daddy tracking just because they’re fewer dads historically have asked for part time or for working from home arrangements. So when that when dad do ask, they often feel a little bit, you know, like still a little nervous. Because there aren’t that many other models for that in the work for and do you see more men asking around around a birth now for extra time off? Yes, absolutely actually meeting with friends later today, who is on paternity leave right now. Sixty paternity leave, and so definitely, i think, that, you know, it’s it’s becoming a lot more common. And companies are, you know, are really granting it a lot more often and writing into their hr policies. What about family mean, we don’t have family members so close, so much anymore. So family, the fact that kid’s air more mobile, and that that also impacts what? What were able to arrange for our personal lives? Absolutely, and that’s that’s, a big, big, big assed. You, you know, in the past. It was just much easier or not much exertion of that, but having a family being able to watch your children and you know, if your parents didn’t work here and uncle didn’t work just made finding child care a lot easier if you didn’t have teo really struggled with finding daycare, nannies, etcetera, but, you know, that’s, just not the case. So many family for so many families anymore. I mean, i just personally i live very far away from from my parents and my in laws, and, you know, they’re in opposite ends of the country, and so we just don’t have that family available to us for child care. So, you know, every it’s, always a struggle, but to find stable childcare, he were actually the myth of searching for child care right now for our children. You have your own transition coming up, right? Exactly. Tell us, won’t you share that on, by the way? Thank you. Thank you very much for being willing to share your own personal story. Oh, sure. No, i’m always i’m always happy to talk about it. My my life, you know? But yeah, so my younger son has been home. With the baby sitter and starting a day care in january. But our baby here actually has a new job, and so the next month and a half were without falik hair, who was running in a week and a half and so nowhere were scrambling toe find child care for for a few months, and we’re going to part time childcare after starting in january. And so, you know, it’s something when you don’t have a table, how car can make, uh, both your work and your life very stressful because, you know, it’s, always in the back of your mind, so less listeners think that oh, she’s, a contributor to the jungle she’s got it all figured out. Oh no, no, no that’s one of the things i did contribute to juggle because i’m trying to figure it out. Yeah, i’m always trying to figure it out and after our readers are so helpful in terms of offering their own suggestions and bits and pieces of their own lives. It’s, you know, it’s really, really strong and and warm communion of we were just talking about children moving away from their family, but i see the most recent post by you on the juggle is about the reoccupation of the empty nest kids moving back. So even so, this is not only for young families, but this could easily have implications for people in their fifties and sixties. Absolutely and that that’s interesting because you many, many people start reading the juggle because they’re they’re they’re new to the duggal bait they recently had shot, but we also have a lot of readers with older kids, college age kids, teens and, you know, they’re dealing with they’re dealing with troubles of their own, and especially with the part economy, you know, grown growing children are definitely returning back to the nest on and there’s more financial assistance going. Teo, in your post, you talk about that, so we’re not only juggling work and family, but we might be juggling money as well. Oh, yeah, i mean, money. Yeah, i underlies both the work in the family’s kruckel because you need both to make make it go smoothly. Since i’m sorry, rachel. So i just called you i’m sorry, rachel, since we are talking in good measure about young families. There’s an issue around guardianship that pertains to the book that you wrote the wall street journal complete state planning guide book when we just touched down just in the last minute and a half that we have this guardianship issue for for young families, so are you are. So one of the reasons i wrote the book is that i’m absolutely passionate about planning it, and i know it sounds funny to say passengers out of the inning, not a subject that brings i had a lot of passion, but i really do believe that every single person, especially young families, should have a will. Not only teo doesn’t property, but most importantly, to name a guardian for your young children. And choosing and guardian is so such a tough decision because nobody likes to think about their death, and it can involve awkward conversations with family members about you who you want to choose, a guardian who who you want, who you trust to take care of your children if you’re not able teo but it’s something that i encourage all of you listener’s with children, teo to think about and most appalling, tio dio you make sure that you have a will that that includes the guardianship designations and rachel’s book again is the wall street journal complete estate planning guide book, and you find that on amazon. The last survey question i asked listeners was, would you describe your office as family friendly? And two thirds said either yes or yes, very and only one third said no, andi ah, few people even big, no, unfortunately, that’s not good, but the fact that two thirds is really good and i have to say i’ve been so lucky, my employer, his has really, really been family, family, and i’m so grateful to my employer, but i’ve actually, you know, i’ve actually considered working for a company not recently, but a number of years ago that really, really wasn’t family friendly there flexibility was not at all a part of its charm policies, they didn’t allow people to work from home. They’re a maternity leave was very short and very inflexible. And, you know, i realized that wasn’t a workplace for you, rachel, we have to end there. Thank you very much. Thank you, rachel. I’m a silverman is a reporter for the wall street journal and a contributor to their blawg the juggle after this break. And be tony’s. Take to stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com buy-in durney welcome back to the show we ran out of time, but there was a question on twitter for rachel about whether telecommuting woodwork on ly in large companies and i promise you i will email that question to rachel and i know she’ll be happy to answer, and i will get the her answer to the person who asked the question on twitter. So thank you very much for asking the question. We’ll get it answered for you, tony’s take to my block this week is the basics of charity registration. What is charity registration? These air the requirements in every state and the district of columbia that you register with state authorities before you solicit donations in that state, you either register or you qualify for an exemption or you don’t solicit there or you can roll the dice and take your chances on being caught. There’s a lot more in on my block at that post this week’s post the basics of charity registration on my block is that m p g a d v dot com, and that is a short tony’s take two for friday, november eleventh, the eleventh day of the eleventh month of the eleventh year i’m with now maria simple, actually maria’s with me. Maria is the prospect finder and she’s an experienced trainer and speaker on prospect research. Her book is panning for gold. Find your best donorsearch prospects now we’re talking about volunteers. Volunteers, visibility maria, welcome back. Hi, tony. Thanks for having me a pleasure to have you back. There is something new on unlinked in. Is that right? For volunteers? Yes. That’s correct. It’s actually been out in september, but i don’t think very many people know about it. And there was a recent new york times article which i think kind of has brought it to the forefront of people’s attention. And that is the topic of adding a section on your profile on lengthen that includes your volunteer experience and causes, and it can be extremely useful for aa number of purposes first and foremost for yourself as an individual and your own personal profile. We’re not talking about the profile of your organisation, but your own personal profile really can make you a very well rounded individual if you can show where you have volunteered. So presumably most of the people on this call today, actually work for a nonprofit organization, but you probably are also volunteering in other capacities as well. So why not list that? Why not list what your volunteer capacity is? Whether it’s a boardmember helping to run a gala, whatever the capacity is, you do have an opportunity now to add that to your linkedin profile, and there is enormous value in volunteering. I know some people use use volunteering to lead to a new job that’s correct and that’s actually one aspect that this article really brought to light in the new york times they were talking about people who are perhaps unemployed in in transition and are looking for a way tio augment their skills toe add back to community and it’s a way teo really boost your resume, if you will, even though you’re not getting paid for it still able tto have a tremendous amount of impact and flexibility with the project that you’re able to do, and you’re demonstrating an interest in the career you’re trying to move to bye bye. Doing it. Doing that work for for free room on a volunteer basis. Yeah, and what was interesting, too, is that they quote in this particular article that in a survey, they found that forty one percent of employers said that they considered volunteer work as important as paid work, and that twenty percent said they made a hiring decision based on volunteer work. So it’s, extremely important that you not only have it on your regular resumes, but also make sure it’s listed there on lengthen because i can guarantee you every single day. Headhunter recruiter hiring manager, hr person is taking a look at your linkedin profile that you want to make sure that you do with those opportunities very well. The article we’re talking about was in the new york times on november first called volunteering rises on the resume november first, new york times that’s eleven one actually another palindrome eleven one eleven. There you go. There you go. What was interesting to is that i was doing a late a little bit of digging around on lengthen itself. And i got back to the press release that lincoln launched on september seventh regarding this new volunteer called experience and causes feels for their profiles, and they say that they surveyed nearly two thousand professionals in the u s and they found that on lee, eighty nine, eighty nine percent of these professionals have personally had experienced volunteering, but on ly forty five percent included that experience on their resume. So there’s definitely a dichotomy there people are not necessarily all including it, yet employers are looking for it. You should be proud. You should be proud of it. Absolutely. And i think from from the non-profit standpoint, it elevates it’s, another avenue for the non-profit to get the word out about they’re just to get their name out there, right? So i would encourage every non-profit listening on this call to encourage your board members, especially your board members, to add this section to their own lincoln profiles and indicate that they are serving as a boardmember for your organization, because it’s going to again give greater visibility to your organisation and its great maria. Is this something that people who have an individual profile have to select for that volunteer section to appear? Or does it appear automatically in you’re in the template and then you just fill it in? So what? What they need to do is when you’re looking at your linkedin profile, you know how you have that first shaded box before you start getting to the summary section and all of that just underneath that shaded box that you have at the top, there is a link that you click on called ad sections, so you click on the ads, sections hyperlink then you select volunteer experience and causes, and then you click add two profile button, and then you fill out the applicability fields. Excellent. Thank you for that, that kind of detail and for the non-profits that you’re saying greater visibility, that’s because people will find the people who have your non-profit listed when they’re searching the non-profit name, right? So what’s gonna happen is right that you’re non-profit then is going to be linked to that person as well, so they’re able to then learn a little bit more about your organization simply from clicking through on that profile. And how about from a prospect research perspective now for people at the chair at a charity wanting to do research on the people who they know or would like to know? So from from a prospect researchers perspective it’s fantastic, so fine researching an individual certainly length in is one place that i go to to do my research it’s one of the tools in my toolbox, so if i can see not only their education, their work experience and so forth, if they have left, they’re where they are interested in volunteering, where they’re currently volunteering, and by the way, it’s just like a resume, i mean, you have, you know, from what year to the present date face from two thousand to present to your volunteering at x y z organization and there’s also an opportunity to list causes that you care about. So if you’re if you’re an animal welfare non-profit and you see on somebody’s linked in profile that the on ly causes they care about are perhaps education and children, then you know, you might have been a little bit more digging to do to see if there’s really going to be a connection for your organization. Another reason that individuals may want to add this, and this is goes into the non-profits encouraging individuals, teo, add this section, as you suggested boardmember sze is that if it can be used in broadening skills in showing that you’re a, you’re a person beyond just your work, but you have skills outside you work and you’re exercising those in volunteering exactly. Exactly. So, you know, i think a lot of people find that linked in is almost because it’s a business networking tool, it doesn’t really allow too much of your personal side to come through, and i think this is really an opportunity for people to allow that to come through yet in a very professional format. Yes, bring your personal side toe life in lincoln, and i know that that times article also pointed to people using volunteerism when they are when they’re not currently working, which a lot of people aren’t in the recession, but it shows that you are keeping busy and you’re keeping informed about your your marketplace, right? I think the article even goes on to say something along the lines of you’re not just sitting on the couch, right? Also all these reasons that individuals should be promoting their own volunteerism and that charities should be encouraging people who are close to the organization to do that, would you, would you include? Yeah, i mean, it doesn’t have to be a boardmember right that you’re inducing or encouraging. Teo list your organization no, not at all. I mean, i can see organizations like literacy volunteers, for example, think of the the bank of volunteers that it takes to run an organization like that. Why not make sure that those people all have your organization listed as a place where they volunteer their time? So, yes, it is extremely important to have that on there there are sites on the web to that will connect volunteers and non for not-for-profits i no one is go volunteer, which is spelled without the two e’s in the word. Volunteers just spell the word volunteer without those dot com catch a fire is another one. So there are sites that will connect non-profits with volunteers if individuals don’t currently have ah non-profit to volunteer for that’s. Correct. So there may be something right in your own backyard right in your own city where your expertise is really needed. And this gives you an opportunity to extend your expertise to the volunteers that desperately needed. And so there are definitely sites online that will match. And the non-profit request specific request for types of jobs. Shall we say that they’re looking to have by a volunteer? So, as i mentioned, catch a fire dot com is one go volunteer dot com spelled without the easing volunteer volunteermatch is another one. There’s also a rising micro volunteering and the and the times article brings this out idealware research too. You can’t just volunteer for a few minutes, apparently so i have not done something like that. But i did see that in the article as well, which i think is really very interesting is that there are some very sure, very short term beyond for terms with yeah, ten minutes is what one of them sparked is one site for micro volunteering. Maria, we have to leave it there. I want to thank you very much. You’re very welcome, tony. Thanks for having me always. My pleasure, maria simple is the prospect finder. Her book is panning for gold. Find your best donorsearch prospects. Now we have a couple of messages, and after those, i’ll be joined by joe ferraro from the westchester association of fund-raising professionals will be talking about there. Upcoming conference national philantech three days to stay with me. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. Website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective, be happier and make more money. Improving communications. That’s the talking. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m ken berger from charity navigator. Dahna welcome back. Joining me now is joe ferraro. He isa boardmember and educational programming chair of the westchester county chapter of the association of fund-raising professionals. We’re here, he’s joining me to talk about the chapter’s upcoming conference next week. National philanthropy day on wednesday, november sixteenth. Joe welcome. Thanks for being on the show. National philanthropy day. That’s, that’s. Pretty ambitious. You didn’t just pick westchester or new york state or even mid atlantic philanthropy day? No. Well, a national finds every day is, uh, national day. November fifteen is the actual day of the rial holiday, so to speak, that was established by the then national society of fund-raising executives. But now thie association of fund-raising professionals and it’d surely a national event chapters across the country to celebrate the day with various conferences and meetings, awards, ceremonies. And even in our region, we have new york city is running up is running a, uh an event. But our event in westchester is very much on educational and networking opportunity. And this is your first annual is that right? This is our first full day conference. The chapter is relatively new. We were established in april of two. Thousand ten and we’ve been running breakfast meetings, networking an educational programming since then, till now. But this is our first national or first full day conference and is a real robust program that is a fantastic educational value in the region. All right, so what, tio, what kinds of people are you expecting to come? It ranges anywhere from the boardmember or volunteer uh, on to the administrative assistant and development area, or somebody who is looking to transition into the non-profit area that is a big need that we are seeing that we’re fulfilling as a chapter, especially at our breakfast meetings. We have a lot of phone calls of people i’m looking to get into the non-profit field, i don’t know where they get started. Um, can you tell me about that? And they’re mentoring i actually had to phone calls yesterday, uh, that war of eh spinoff from a conversation with the conference, two more of a mentoring and i’m in a life transition and i’m looking to get into the non-profit field and change. I’ve been a success, i’ve downsized and now i wanna give back and figure out how i can work the non-profit arena and all those things fit into the type of people that come to our organization. We have a lot of people from charities what’s very unique about what we’ve done with our chatter is so many non-profit organizations or associations rely heavily on the for-profit sector cars, vendors and partners latto bulk up there, their membership with we’re very focused on the charity specific. I would imagine that of our attendees to this conference, about ninety five percent of them actually work for charities and not for, uh, paper or print sales organisation that we do have, we will have a robust sponsorship in exhibitor area, but, uh, the number of people are coming are definitely got their hands on fund-raising every single day, joe, when you get those calls about from people who want to make the transition into non-profits then you should refer them to today’s show because the last segment i know you heard part of it, you were on the phone waiting was about volunteering and using volunteering to move from a for-profit tio not for-profit job? Absolutely especially in that transition time. Then when i heard you were talking teo simple, who happens to be a speaker at our conference next week. Um, about not being on the couch on showing that you’re actually working when you’re not working. Nobody ever said that you had to work. That working for money is the only way that you could be working. So who are the keynote speakers that we can look forward to next wednesday? We have, ah, great program. Our keynote speakers. Uh, we have a morning keynote of john hicks from j geever talking about why ethics matters to me a lot of case stories, as you probably know, a f p is very much focused on the piece of the pie. When it come to you and joe who’s, the other keynote speaker was just have a couple of minutes left to our christian murano from con vo is talking about the next generation of american giving. It talks about how each different population, uh, based on birth date, kind of deals with media and how fund-raising approaches them on our there a couple of speakers and breakout sessions just one or two that you’d like to highlight. Sure, we have an interesting session. I’d rather stick pins in my eyes and raise money talking about how to overcome your boards here fund-raising by dennis miller. Excellent board fund-raising always topical have and anything from a lot of we have a lot of soldiers, a couple of social media items as well as integrated marketing and building a cultural plans to be about board events direct one on one conversations, there’s something for everyone. There are fifteen different breakout sessions in addition to the keynotes and there’s. Something for everyone. This’s on wednesday, november sixteenth that the edith macy conference centre in briar cliff manner in westchester county. Yeah, so how do people register? They can go to www dot a west chester dot or ge and go to our event programming tab and you can go right there. And if they need more information, they could feel free to call me as well. Can i give you that number? Yes. Go ahead. Jump at nine. For for one, nine, five, nine, four, five. We’re looking for a great day. Joe ferraro is a boardmember and educational programming chair of the westchester county chapter of the association of fund-raising professionals. My show is a media sponsor of the conference, so i will. Be there on the exhibit floor, doing interviews with speakers. Jo, thank you very much for joining you very much, it’s been a pleasure that wraps it up. I’d rather stick needles in my eye than end, but we have to or pins, but i’d rather work with needles. I prefer crush a work next week. It’s tech day first your plan jason hutchins of non-profit solutions network makes the technical simple for you to explain why small non-profits need a new plan on how to develop yours so you’re computing costs, stay within budget and then our technology contributor and the editor of non-profit technology news, scott koegler he joins me every month is going to be with me to talk about google plus pages. Google plus pages are here should you have one? 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Nonprofit Radio for October 28, 2011: Nine Weeks & A Wake Up: 4 Essentials For Year-End Fundraising & Your Mobile Website

Big Nonprofit Ideas for the Other 95%

You can subscribe on iTunes and listen anytime, anyplace on the device of your choice.

My Guests:

Mary Allison
Mary Allison: Nine Weeks & A Wake Up: 4 Essentials For Year-End Fundraising

Mary Allison, principal with One Accord, helps you out in the final stretch toward year end. We’ll talk about segmenting and messaging; social media and other online strategies; direct mail; and getting volunteers to pitch in. Her ideas can be executed quickly to get you the help you need before December 31.

 

Scott Koegler
Scott Koegler: Your Mobile Website

Our tech contributor, Scott Koegler, the editor of Nonprofit Technology News, breaks down whether you need a mobile site; how to develop one; and what to include to make yours spiffy and sophisticated.

 

Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Here is a link to the podcast: 065: Nine Weeks & A Wake Up: 4 Essentials For Year-End Fundraising & Your Mobile Website
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Welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host last week, and i hope you were with me. It was so you want to be a consultant. Hank goldstein, author of so you want to be a consultant and a partner at the orem group, offered insight into the ups and downs the ins and outs of consulting to non-profits when should you start thinking about consulting? What personality type does it take? And how much should you charge? Also, last week next-gen charity two thousand eleven conference co founder jonah helper was with me to talk about this year’s conference on november seventeenth and eighteenth in new york city on a reminder that my show is a media sponsor of next-gen charity will be there doing interviews of speakers in mid november this week. Nine weeks and a wake up four essentials for year end fund-raising mary allison, principal with oneaccord helps you out in the final stretch toward year end, she and i will talk about segmenting and messaging, social media and other online strategies, direct mail and getting volunteers to pitch in all her ideas could be executed quickly to get you the help you need before december thirty first and our regular tech contributor, scott koegler, will be with me. The editor of non-profit technology news. He and i are going to talk about your mobile website. Do you need one? Should you have one? How do you develop one? And what should you include to make yours spiffy and sophisticated between the guests? Tony’s take to my block post this week. Let’s help kelly for pete’s sake. I’m using my blogged this week to answer a common question. Asked by small shop fundraisers, we’re live tweeting the show this week. Use hashtag non-profit radio to join the conversation with us on twitter. Right now, we take a break, and after the break, i’ll be joined by mary allison nine weeks and wake up four essentials for year end fund-raising so stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl are said to want to nine, six four three five zero two for a free consultation. That’s lawrence h bloom two one two, nine, six, four, three five zero two. We make people happy. Hey, are you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to the show. I’m joined now by mary allison. Mary is a partner with oneaccord she has over twenty five years of senior executive leadership and organizational development experience in the non profit and corporate sectors she’s with us from washington state, and i’m very pleased that her expertise on year end fund-raising brings her to the show. Mary allison, welcome pleasure to have you thank you for joining us from washington state. You bad? Glad to be here. So mary want to think about things that people can do in the next nine weeks and a day before december thirty first, but even though there is a short time left, they still shouldn’t be putting out the same message to everybody. Is that right? Natural that’s, right? Absolutely. You need to tailor a plan of engagement for each of your segments that you’re that you’re talking with and what what are those different segments? How should you look at your constituents? Well, it’s important to know that one size does not fit all. So when you’re talking about your segments, you’re looking really to engage the prospects for the first time givers, those given events, those that are major donors and so on. Each each non-profit has its own database, and they need to be really looking intentionally with who’s in there and how to reach those people at this year in time, because we know that the dear friend letters just don’t do well, that’s, exactly right there, really? Five key to success in the urine strategy. Each of your segment seemed to taylor. You’re looking your materials. Taylor. Your message, taylor. The invitation to give and absolutely taylor the follow-up. You know you need to be thinking about how your donor as well as need be thinking about tailoring the timing, be conscious of the calendar and be intentional with your activity as it relates to that calendar. All right, let’s, look at the different segments in this first we’re going to looking at four essentials, you’re just naming five things that go along with the segmenting and the messaging to those segments, but so just not to confuse people were going to be talking about four essentials. Excuse me overall for your end fund-raising the prospects you mentioned first prospects what? Uh, let’s see? Well, let’s, identify that for people. What do you mean by prospects? First? Those air people that have some interests or alignment with your mission is often that you’ve perhaps purchase a list from a list provider and that you know that they have some affinity to the work that you want to do, and you want to invite them to get to know you better and those for those folks. You want to have a really well prepared case of why baizman teo engage with your organization? Why it makes sense in their life. So it’s really a get to know you and in a welcoming inn and would you approach them with this message? Bye u s mail or e mail? Or or how? Yeah, that’s a great question, tony, in this day and age there’s so many ways to connect every constituency are as using all of the ways of social media and snail mail in different ways, and you’ve really got to be aware of how people want to engage. And right now, many of your long time of donors are givers have been really been using male in the lodge launch fashion, but the female is also really becoming very, very important for our younger givers, and we need to be able teo, meet them where they are and invite them in. But so what are we going to do with this? This pool of prospects as we go down the spectrum from prospects and first time givers and event givers, etcetera, but for the prospects, how do we know how they want to be engaged? They’re just prospects. Well, that’s, your list providers could help you with that knowing where these folks are wanting to be met and there’s also, you know, multiple studies out there right now, you’ve really got to be hitting your creating your public awareness on the motor on many, many levels right now, you’ve really got to the had the capacity to show up where where your donors are are also been engaging, and that means being on the email means being in social media, having a facebook page utilizing your length in it is a lot of work, but it really has to happen because that’s, where we’re all using multiple channels to do our research tto learn about organizations in to determine if we want to engage, all right, and we know that your print and your online should be consistent. We’re going to talk about that shortly when we after we talked about the different segments of constituents, but you mentioned that for approaching prospects need to have your case. Does that mean you have to have ah, four color printed piece that lines that outlines? Why someone who’s a prospect should become a donor? Well, you absolutely have to have meaning. You need to be able to relate to tell. Tell your story in a way, and depending on the organization again, you need to tailor that message as it makes. Sense to who your organization is now, their organizations out there that are very large not-for-profits that absolutely conduce very big and showy pieces, but there are so many other small not-for-profits doing great work where a big showpiece does not make sense to their mission or to their budget still need to do an intentional piece that speaks from the heart, and that really showcases the investment. The return on the investment that donor will make to the mission of that organization and that could be a single letter was just a wonderful picture of either the population that you’re serving or whatever your mission is, but it needs to be warm and inviting and appropriate, and we always want to keep in mind that the audience for for this show is small and midsize non-profit so i appreciate the advice for what small shops khun do and how just a heartfelt message can be very, very meaningful does this doesn’t have to be a four color, you know, blow out brochure, absolutely, and infirmity not-for-profits their donors would be questioning why, where they would have such a showy piece if they are really working from a mission based. Very small financial base. They’re going. They’re going to want to see that. That there, that the enough for-profit are using those dollars appropriately, making sense in trimming costs, wherever they can marry. We’re going to take a break, and when, when we returned, you and i will keep talking about these different prospect pools, our constituent pools, i should say, different constituent pools and the messages to each one, and then we’ll carry on, talk about other ideas for nine weeks and wake up four essentials for year end. Fund-raising i know mary will stay with me, and i hope you will, too e-giving intending to do getting ding, ding, ding, ding, you’re listening to the talking alternate network, you e-giving xero you could are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. If you have big ideas and an average budget, tune into the way above average. Tony martin. Any non-profit radio ideo. I’m jonah helper from next-gen charity. Dahna welcome back, it’s nine weeks and wake up until december thirty first. So my guest, mary allison and i are talking about four essentials for your year end fund-raising mary let’s, talk a little more about some of these different constituent cools. You mentioned the first time donors, people who have given just once what what should your year end message be to that group? Well, you know, tony, to any of these groups, there needs to be a strong message of appreciation, so you need to make sure that through any correspondence that you have that you recognize that these donors have some interest in your organization, you appreciate that interest for all those that have already given your first time givers, your event givers, your major donors make sure you have an important message embedded in the in the appeal that lets them know how much you appreciate what they’ve done for you in the past and what’s your goal for those first time donors that the one time donors, well, you’re really looking for them to either step up the amount that they’ve given in the past or to really consider becoming a more annual giver, perhaps. You could set up a re occurring opportunity where they make a commitment to provide twenty five dollars a month every month of the year their opportunities like that, what you’re looking for, those donors to really have ah, an ongoing relationship with you that shows up ideally monthly and at least at least more than once a year and let’s say now for these one time donors that you do have an email address because hopefully you’ve you’ve acquired that when when they made their first gift, so should you approach them by email and also by u s mail, you know, for those that have the capacity to ask their donors how they would like to be met. That’s the best way to go ask them what how they would most like to hear from you that and if you don’t have that opportunity or they don’t engage in that way, you need to really be aware of what your mailing both snail mail, if you will and email and then track and see how the how the a donor responds to you, they’ll give you their own tips by their having a check show up in the mail by getting online and perhaps uh, uh, putting making a donation online or perhaps even calling in and and offering up a credit card number there. But you really need to look at those hands that they’re giving you and then come back in the make a conscious decision on how you want to proceed with engagement. How about the people who already our monthly donors, what should your message be to them that they’re already giving very regularly? Yes. And in this day and age, what, you really want to do it again? Offer them the case for support. Let them know how, how meaningful their donut donations have been and how that helped the mission and the work that’s being done and asked him if they can perhaps make it a little bit more this year. Are this time around? If they gave twenty five dollars a month last year, maybe they could step up to fifty dollars, this year. But you need to ask them and let them know again how meaningful those donations are to the important work of the mission. All right. And i suppose the people who are your occasional donors, i guess. You want to make them or try to get them to be regular donors. That’s. Exactly. Right. Hopefully that you could move them to that monthly donor group. And then the last one, major donors, people who are already giving. You know, however, your organization defines major for small and midsize shops that maybe five hundred dollars a year over a thousand dollars a year. If people are already giving at that level, what should your year end message be? Well, again, you need thio show your appreciation for them. Let them know that their investment when your organization has been some great great work. And again, you just you did you have to ask it’s taken to step it up a little bit more and so that you could do even more important work and what’s important there, though, tony, is that you need to have that relationship with that major donor all year. So you really need to be able teo offer them the relationship if you will recapture it for them. Let them know how you how you’ve appreciated them throughout the year and ask them if they can continue and prepped. Step it up a little. Bit more this year for the important work. So if people feel that they have not had a good relationship through the year with their major donors, then that sounds like something too set a cz a priority for two thousand twelve and get a really great point. Tony, yes, our are not for-profit organizations really have tio show the love, if you will, all through the years for all their donors, okay, very consistent message. I mean, you know, i asked you about a number of different constituents, and you were consistent throughout thanking them for what they’ve done and asking them to go really just to the next step, like, as you identified so let’s talk, then about using social media properties and an online way said earlier that your your online messaging really needs to be consistent with your your print messaging. Can you say? Well, more about that? Well, you not-for-profits wherever it shows up, it needs to show up with consistency. So you need to really bundle if you will, all of your outreach levers that you’re pulling so that wherever you are when your brand, when your logo when you’re representation, shows up, it’s consistent for anybody who is tapping into it wherever they’re tapping in, and we’ve had a number of guests on the show talk about branding and messaging on dh howto howto determine what your ideal message should be and then make that consistent, but but your advice obviously is across all media. It needs to be consistent. Absolutely. Now, the way that that’s going to the way that you engage might be a little bit different. Certainly social media allows you more opportunity to encourage a kind of back and forth given take almost dialogue, and i think that not-for-profits really need to be taking advantage of that. I have something on your site where your potential donors those that are interested in you, can learn more. Perhaps it’s a survey, perhaps it’s an opinion piece, perhaps it’s a block, but find a way, tio invite more engagement so that you’re pushing and pulling rather than just pushing information. You also want to show people, perhaps by your blogged, or are other social media properties that you’re you’re relevant to what’s what’s happening in the community or in the larger news that’s exactly right there’s so many things that are going on in our world right now and there’s a lot of ways to be really well relevant in to tap into showing your relevant see to your donor base, and you need to take advantage of that wherever you can and in the same time and taking advantage that you also cannot be disingenuous, you need to be opportunistic, showing your relevancy, but not in a way that doesn’t feel appropriate or that could even cloudgood message that you’re trying to get across that that’s probably a pretty fine line because you do want to take advantage of news that is current in the community on the community might be the nation, but a sze yu said, you know, you don’t want to appear inappropriate and trying to exploit news for your own advantage. That’s, exactly right and there’s multiple examples of that in in the world right now. And do you have a moment? I could give you a quick example. Ifyou’re going? Yeah, well, not too long ago. A young a young girl, rachel, back with a nine year old girl up here in my area in bellevue, washington. Unfortunately died in a horrific car accident on i ninety we’ll just prior to her death, she had set up a fund so that for her ninth birthday, uh she asked her friends to donate to a to a charity that she had created. That was teo, uh, create clean water opportunities in africa. We’ll soon after her death. And while her family was still in mourning, uh came to light that there had been this fundez set up, and people began to contribute in her name. And her parents then had the opportunity, if you will, to take this time of morning, and really make it an opportunity of celebration of their daughter’s life too speak to their daughter, and off off also provide an opportunity for people than to donate to this charity. And within six weeks the charity had grown toe one point two. Six million and was providing yeah, water outlets have fifty thousand people in africa. That’s, that’s an incredible and sad coincidence that she had started a charity on died in the car accident. Exactly. And yet there was a very heartwarming heart felt genuine desire from everybody who heard of her story to give. And now there’s been a positive outcome. For that, my guest is mary allison she’s, a partner with oneaccord, which you’ll find at oneaccord partners dot com and we’re talking about nine weeks and a wake up for essentials for year end fund-raising let’s talk about unifying, though you have some really good advice about unifying or tying together print and email. So for instance, we had talked earlier about you said message people where they want to be hurt when where they want to hear from you. But what if it’s a thanks you we want to do that and as many places as possible if it’s a thank you note, tony, great point abs, absolutely. And there are so many ways to do that many not-for-profits will use their year and to again make a personal thank you along those lines and there’s a great way that we can talk about in a minute about how you can use your board and volunteers also do a greatjob in thanking those those people but throughout the course of the year, you know, again is we’re talking about this is what, uh, nine weeks from the day the account down, but again, a lot of these strategies. That you and i are talking about are really things to take to heart for the entire year, so showing those thanks is not just a year end, but it’s around the year and to your point, you know, we also want to thank our folks not only in the letter but also in the email and it’s really a great idea follow-up immediately with an email to someone who’s made a donation so that you’re getting multiple ways to hit them right away with that. Thanks. And in fact, i just made a donation. Tio my college, my university is an alumni, and i was actually immediately hit with a twitter from them thanking me for my donation, and i thought that was such a unique and energetic way to do it. It really it really was a fun thank you for me to get right away. And, of course, i was also followed up with a major letter from the university as well. You can also just mentioned ah website or social media presence in your printed letters, always absolutely there that needs to become a disciplined great call tony and you mentioned online surveying or pulling what? What types of questions might we be asking in these surveys? You know, it’s all kinds of data, if you’d like, you know that you could be collecting at this time. Some of them have to do with your overall scope of bishan for it. If you are a mission that is helping with the homeless, you might wantto have a survey online for your donors to ask them what’s their opinion of the work. What you’re doing in that arena, how are they? How would they rate you? Um, how would they how would they like, tio? Um, you do more do more work, different kinds of working. You can ask them and start to compile that dad and let it influence are perhaps shape the work that you’ll dio. You can also provide links on your site to somebody else’s surveys so that you’re continuing to offer your donor’s new ways to get deeper information about the type of work that your mission is inspired by, or aligned with. Let’s move to direct mail. The printed piece mail. This also needs to be personalized, right? Oh, absolutely. Absolutely. And again, really kind of goes back to what we talked about has a lot to do with the donor segmentation, so you need to get have the the right message at the right time from the right person asking for the right thing. And i guess e-giving got kind of a call that the four right? Okay, on, when we’re using volunteers, there are ways you have strategies you have personalizing the actual letter itself. Why don’t you share some of those? Absolutely, for instance, how i often encouraged not-for-profits that i work with to, uh, let the board members get involved with riding some of those letters, and it could be very, very simple, but very, very meaningful and impactful. So on the, uh, on the return address of an envelope itself, there’s often a little space right above the address where your boardmember can actually print their name so you can segment your list out to those friends of the board members. Give each of the board members of stack and ask them to write to hand, write their name in above your organization’s return address so that when somebody received in the mail, not only do they see their not-for-profits address and name, but they also merely see their own personal relationship with that boardmember associate id there. I love that such a simple idea, and you have an idea for also just on the letter itself. Absolutely it’s so easy just to grab a little pile of sticky notes. Really nice if you’ve got the not for profit logo on them as well. And ask your board members to just write a quick note. A quick note of thanks for your contribution hope you’ll consider giving again. Um, and often times, you know you can. You can add to that a really personal audience. Let’s have coffee soon from mary allison at jubilee women’s center. And just stick that little sticky right on top of the letter self-funding as they open it, they see it. They get that quick note from you and it just makes it more meaningful. Something else that i used to see when i was in the air force was that senior officers would cross out the formal greeting where it said, dear, you know, captain or colonel whatever last name and they write the person’s first name. So they scratch it out on the letter and write the person’s first. Name right above it and that’s not to be corrected is to stay that way. So the person sees the the recipient sees the personalization very good. I love it. And this is stuff we could do at a board meeting, right when everybody’s together at the board? Absolutely it takes fifteen minutes, there’s often during that part part of the board meeting where you’re going through the usual agenda items that there’s not too much going on that you could be doing. You could be multitasking absolutely. And in just the minute and a half or so that we have left let’s talk about using the board or other volunteers what’s your advice there, how can these people really be effective in the last nine weeks? In a day? You know, it’s important that the boardmember is your key. Stakeholders and volunteers know what you’re up to make sure that they’re getting information from your organization about the initiatives that you’re working on, invite them to help you also provide them with some uplifting stories of success, of the of return on invest so they can share them, and they’re going out to their holiday parties they’re meeting with so many different people, they have little nuggets that they can drop into conversations about the good work that your organization is doing. It’s also a great idea to create on your internet site or in your appeal letter, a little paragraph about why i volunteer and let one of your stakeholders your boardmember give you a paragraph about why they dio and it’s just so inspirational. And then at the end of the year end, they could be used very effectively to say thank you. Oh, absolutely that khun metoo be done again by a hand written note or even a phone call it’s such a great practice for the board members to kind of do it. What we would call a phone, tree and let’s provide our board members with ten to twelve names of donors that we had a significant impact and let them give them a call and just say thanks identified himself is a boardmember they’re genuine thankfulness and it’s just like a thirty second call, but has such meaning. Mary allison is a partner with oneaccord, which you’ll find at oneaccord partners dot com we’ve been talking about nine weeks and wake up four. Essentials for your year end fund-raising mary allison, thank you very much for being a guest, tony. Thank you, it’s. Been a real pleasure. We take a break after the break. Tony’s, take two, and then scott koegler, our tech contributor, is going to share ideas about your mobile website, so stay with us. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership, customer service sales, or maybe better writing, are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. Website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s, the hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dafs metoo dahna welcome back, it’s. Time for tony’s take to my block this week is let’s help kelly for pete’s sake a solo fundraiser named kelly ass. The question in a linked in group that has over forty five thousand members and nobody had an answer shouldn’t get a single comment. But her question is so common and so basic for small shop fundraisers that i wanted to step in. Her question for the solo fundraisers is how should i spend my time? The woman has to deal with grantwriting and prospect research and acquiring new donors, cultivation of existing prospects and donors stewardship you know the saying thank you to donors. Corporate sponsorship work. How should she spend her time? Andi, i was disappointed that none none of the people in that mogul link group had an answer or suggestions for her. So i blogged about it this week, and i hope you will go to my blogged and give your advice to kelly and the probably tens of thousands of similarly situated solo fundraisers in small and midsize non-profits how do you recommend that they spend their money? My blog’s that m p g a d v dot com i hope you’ll go there and and share your advice that is tony’s take two for friday, october twenty eighth with me now is scott koegler we all know he’s, our regular tech contributor we all know. He’s, the editor of non-profit technology news today he’s going to break down whether you need a mobile site, how to develop one, what to include in yours if you if you do, go ahead. Scott koegler welcome back, tony. Good luck. Are you in greenville, south carolina this month? I am actually so you’re are you with us by mobile in your in your rv? Yes, i’m using skype on the computer, but i have pretty much a full set up here. Ok? That’s cool. I love how you i want youto i want you to bring that rv into new york city sometime. That would be an adventure in itself. Mobile websites. Why do why do we first of all, why do we need a special website? Why can’t people just look att our regular website on their mobile device? The short answer is that the screen size is different back-up the longer answer is that typically there’s no keyboard? So you need to accommodate the differences in the way people interact with websites. That is different from what they do when they’re at their laptop or desktop. So just a small version of our website is not going to look so good. There are some utilities and most of the website development systems that will automatically reform at your website to fit in the smaller screens they detect the browser and the type of device, and they’ll somehow we format, but most of the time they end up just squeezing it, which really doesn’t help much now. Okay, if you don’t have that sort of utility, teo, create it and process it automatically for small size. How how do you develop a mobile website? Hyre the developers are let sites have their own special tools that allow them to make more intelligent decisions about how they reform that change the size. A lot of websites, of course, include banner ads, large graphics header and those kind of things are really those were pretty useless on a smaller device, so they get rid of those they concentrate more on content, some, some concentrate more on interactivity, social media interconnection and those kind of things. Okay, we’re going. We’re going to talk about some of those things that that should be on your mobile website, so it sounds like the place to start would be with the person who developed your you’re latto ordinary. Or day to day website. But it sounds like there’s, also a special expertise that might be needed. Teo downsize it for mobile purposes, i would say definitely. On the other hand, that kind of expertise is is becoming a necessity for anybody who’s developing website. So that’s, they probably not going to have a real hard time finding someone to do that. And you mentioned the first people that developed your original website. At this point, they already have the expertise to be able to reconfigure or develop secondary website. Okay, and my guess is it’s not going to be as expensive as like, say something else, that you and i talked about a few shows ago, which was developing an app, a mobile app. You’re not going to be spending that kind of money on your mobile website. It depends really okay, because mobile app so we were talking about, you know, tens of thousands of dollars? I don’t think so. The case for something you look at a lot of the what people call act. Some of them really are just, uh, depends on the purpose and the depth to which you want to develop this, but applications or apse can be either just dedicated websites are provided by a link on your phone or your tablet. Uh, or they can actually be downloaded applications that link to the back and took it all right. So a nap could be less expensive than i just described. And ah, mobile website could be more expensive depending on how sophisticated you want to get. Okay, so let’s, talk about some of the things that you’re really essential for your mobile website. You want to have a platform for giving our imagine write what you want to do is to start at look at what are the most critical thing? Is that you, if i get people to use on your website and, uh, you know, articles are great, but on a mobile website they may be less important. You will make him available by link and typically texts. And those kind of things will automatically reformat much less italy of a difficulty poor, heavy, too kind of redesign them. But, yes, you said be ableto give donations. I mean, that should be pretty much, you know, an easy thing to do. It should be prominent in the application. It should be, you know, donate here kind of button pretty much the same kind of button you would use on your standard website but linking to eh a formatted page that that was pretty much nothing but allowed a person too donate in the amount that they want and so you want to make that is easy to find as possible. It sounds like just like just like on the primary website. Exactly what have those prominent get too pretty much oneclick kind of a thing. One of the tricks is, too, if you already know who these who your donors are, and if they’re members of your website community, i have an automatic sinan so that they don’t have to go back to and identify themselves again. That makes it way more difficult. You want to be ableto automatically. Recognize who they are, provide them the options for making a donation and the options for a payment again, if you know who they are and heather contribution information the way that they like to give you khun going to that make use of what you really got. Uh, it’s not makes things like paypal, easy to get to or or even credit card donation forms, right? All simple as possible so we don’t lose people who want to give right. And they said they don’t have the keyboard of the bill specifically do have keyboards, obviously on phone and tablets with there, you know the rules really not quite as easy to use, so you want to minimize any of the typing? Ok? Eso minimize typing in favor of buttons to select instead to think buttons to select and automatically updated information again, you have there if you know who they are by virtue of the fact that they are members of your community, for maybe the facebook sign and kind of a function where you don’t you don’t have to type anything. You just have to identify themselves one way or another. Okay, good advice for for minimizing. The typing on a on a small keyboard what else do you like to see in a mobile website? Scott, in the mobile environment show, social interaction is really a big thing most people are using, you know, facebook or twitter, linkedin, uh, google plus to an increase in and out, and so they’re already using those facility. So if you have your website there, you want to be ableto allow them toe quickly and easily share the information again. A donation function should be something that they should be able to click on it and say, sure this with my facebook account and allow me to write in a quick update that says, i just don’t need to do this. So i think you should donate to this cause because of whatever again, make it simple allow them to share it on whatever social media their preferences i would say limited, for instance, don’t just limited to twitter, facebook and the other ones that are important for your constituent community, and these connections are very easy to make maybe not by the average person but by a developer. Certainly the social media platforms are all designed to be shared. Widely right, you’re developers know that without you thinking that something that they would add to certainly your main website, and easily enough to any mobile website. Okay, just in a minute or so we have left before a break. What about events non-profits hold events? What advice do you have around putting those in the mobile website? Well, just like the donation, i would say provide the information about the event in a concise manner provide the dates times, whatever any contributions or expenses that are necessary in order to attend and then allow them to sign up for and say, yes, i’m coming. Facebook has a great, um function for that the the invitation, and so it’s easy enoughto leverage off of that, or just to provide your own there’s plenty of services available for your website as well that, uh, allow you to set up on the event and invite people and then accept their participation. We’re going to take a break, and when we return, scott can go to the editor of non-profit technology news will keep telling us about advice for your mobile website, so stay with us. Talking alternative radio, twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future. You dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven in two, one, eight one eight three the conscious consultant helping huntress people be better business people. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile market. Their motto is, we do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Told you. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Welcome back, scott koegler and i were talking about your mobile website, scott, just to wrap up what we were just talking about before the break events there’s that spiffy little, you know, little mapping applications that i see on lots of websites. Bilich certainly those air are good for events, you know, people don’t know where the location is and be ableto click here and guide me there, get directions. Those bills are great, helpful applications, you know, i just read that tom tom, the maker of gps systems typically for cars, is going out of the hardware business because nobody argue anymore, they got it on their phones in their tablets. Oh, interesting. So the two players in that really are tom, tom and and garment is the big one, right? Right, right and no indication that they’re going out of the hardware business. I didn’t hear any announcement from garment, but i was kind of surprised. Tom tom, they make cem really great physical equipment, and i used both. I used the tom tom and i also used my my cell phone, my smartphone and i still use the tom tom quite a bit, just because it hangs on my yeah, okay, but those those dashboard devices always have the advantage of talking that speaking the directions does your phone do that? It does? Yes, it does. I just used google maps actually on my cell phone and it talks and allows me teo to guide i i don’t talk to it. I don’t even know if it has that some of the town tommy and have the ability to say actually talked the address we’ll get either. Okay. Interesting. So back to the mobile websites i would i would think you’d want to have a way for people to reach you if they want to know if they want to have further interaction further find out, get more information, sure and again, this is something of a typical on a website where you would typically, you know, quicker button that would email or bring up a chat box. I’m on a mobile device course difficult you’re talking about a cellphone or smart phone, so it makes a lot more sense. Maybe just click and talk, so include the phone number there with a click button alittle magically dials phone number and get you directly to to the non-profit that they’re trying to talk to excellent, okay? And and finally, you had some advice about content, news, content. Well, i really believe that content really is important in almost every aspect of communicating and the next newsletter presentation and those kind of things and if you’re doing that anyhow on your website, which i would have to believe that most non-profits air doing there, providing information about who they are, what they do and what they would like to do. So being that mobile devices are things that are used pretty much intermittently, not like a desktop where you sit back and you actually sit there for a while, you want to be able to provide people easy ways to read your content, so either by way of a knee mail update to the cell phone or maybe an rs s feed or there are a whole lot of other feed mechanisms that will bring your content to the cell phone. It is critical because those air, those off moments where, you know, maybe they have time to read two, three, four hundred words with the text as they’re waiting for whatever it is a bus in a cab somewhere, whatever they happen to be doing, and i don’t have something else occupying your time, scott let’s remind people what are ss feed? What does that mean? Uh, really simple syndication, which means almost as much as our ss, right, but it’s, where most people will know it is google reader, google reader i accept those kinds of feeds and present them in a format easy to read me to track what they’re interested in, and we’ve talked in the past about having video on your site. Can you do that on your mobile site? Also, pretty much any smartphone or tablet will accept the video. One exception, of course, is the big exception the iphone, the ios environment with iphone and ipad that don’t have don’t accept flash video, which still is predominant on pretty much frustrating issue for those people, those millions and millions of people using the apple devices. So but you do want to be able to be viewed by users of that kind of device, so they’re always to do it. Your web developer can help you get around them, and when we’ve talked about video, we always make the point that it doesn’t have to be high end video. I mean, it could just be something that somebody pulled out a phone and and put them put in front of themselves when it’s when it’s riel heartfelt and genuine about the charity. Absolutely, but i would add to that the most critical part of the video is actually the audio it’s amazing that people sit through just terrible quality video feed, but they’ll immediately turn it off if they can’t hear. So be sure that you you sound is adequate, that you’ve got the the recording device close enough to the person doing the talking that the sound comes through and then it should be okay. All right. And, scott, just a minute we have left. You mentioned google plus earlier. What are you seeing now that it’s been out on dh public? How are you seeing it used? Are you seeing it used widely? I mean, really, actually people using it. Not just signing up. What are you seeing? Uh, the current number is around forty million users, which is pretty phenomenal, actually short period of time, they’ve been out. They just recently actually yesterday announced that they’re integrating the the blogged the one facility, i think it’s blonde dot com brother dot com, which is google property, so they’re going to be linking google plus with blogger, which makes a whole lot of sense because if you’re now the block near post will be shown in google, plus so little by little google’s, integrating all their properties and other facilities with google plus and it’s really getting traction. One of the comments that i saw just recently was that it’s not so much about your family, it’s more about your other relationships, your business relationships and your professional relationship. So i think google plus is carving out a niche that is not so much directly competitive with facebook, not that they don’t want a lot of that business, but i think they’re going in a little bit different direction, and they’re being successful at it. Scott koegler is the editor of non-profit technology news, which you’ll find at n p tech news. Dot com he’s, our regular tech contributor. We talked to him once a month. Scott a real pleasure. Thanks very much for joining us. Thanks, durney. Take your good to have you want. Thanks, scott. And also mary allison from washington st mary, thank you very much for joining us next week. Assess your asking style author andrea kill stead will be with me for the hour to share her insights into the four asking styles and what each different style needs to be successful. Are you a mission controller or kindred spirit? Find out next week with my guest, andrea kill stead you can keep up with that’s coming up week after week. Sign up for our insider email alerts on the facebook page. If you liked the show, click like on the facebook page become a fan, you can listen live our archive, you’ve been live toe listen archive go to our itunes page all the episodes, all the shows are archived there you’ll find that at non-profit radio dot net download subscribe and then you can listen on the device of your choice, whether that’s a smartphone or a tablet or desktop or laptop, follow me on twitter just use my name and this shows hashtag when you want to follow the show feed use hashtag non-profit radio our creative producer is claire meyerhoff, the line producer for tony martignetti non-profit radio is sam. Liebowitz. On our social media is by regina walton of organic social media. I hope you will be with me next friday one to two p. M eastern on talking alternative broadcasting, which is found at talking alternative dot com. I think the shooting. Good ending. You’re listening to the talking alternative network. Duitz e-giving duitz cubine hey, looking to meet mr or mrs, right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie allison as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com hey! Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time for action. Join me, larry. Shock a neo-sage tuesday nights nine to eleven easter for isaac tower radio in the ivory tower will discuss what’s important to you society politics, business it’s, provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry sharp, your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s ivory tower radio dot com every tower is a great place to visit for both entertainment and education listening tuesday nights nine to eleven it will make you smarter. Do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors. Magnify. Your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission. One one media. Dot com. Talking.

Nonprofit Radio for August 12, 2011: Got Women Donors? and Lovin’ LinkedIn for Prospect Research

Big Nonprofit Ideas for the Other 95%

You can subscribe on iTunes and listen anytime, anyplace on the device of your choice.

Tony’s Guests:

Travis Fraser
Michele Walsh & Travis Fraser: Got Women Donors?

From the Fund Raising Day conference in NYC in June, we talk about successful initiatives to expand your female donor base through targeted and appropriate cultivation, solicitation and stewardship.

My guests are Michele Walsh from the U.S. Fund for UNICEF and Travis Fraser from United Way of New York City.

 

Maria Semple
Maria Semple: Lovin’ LinkedIn For Prospect Research

Our new regular contributor, Maria Semple, The Prospect Finder, is with me to share strategies for using LinkedIn to find people and organizations who can be your next employee, board member, donor or sponsor.
 

 

Here is the link to the podcast: 054: Got Women Donors? & Lovin’ LinkedIn for Prospect Research.


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If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Welcome to tony martignetti non-profit radio on friday, august twelfth. I’m your aptly named host tony martignetti hope you were with me last week when it was wild woman fund-raising i had mazarene treyz consultant and author of the wild woman’s guide to fund-raising she was with me for the full hour to share her thoughts about career social media grants, manship and mohr. We did our live first tweeting last week, and we’re going to keep that up this week when it is got women donors from the fund-raising day conference in new york city this past june, we talk about successful initiatives to expand your female donor base through targeted and appropriate cultivation, solicitation and stewardship. My guests are michelle walsh from the us fund for unicef and travis fraser from united way of new york city second half of the show linked in for prospect research i’ll be joined by our new regular contributor maria simple the prospect find her, she’ll be sharing strategies for using linked in to find people and organizations who could be your employees boardmember sze volunteers and donors. As i said, we’ll be live tweeting this week the hashtag is non-profit radio we’ll take a break, and then we’ll start with god. Women donors you’re listening to the talking alternative network. Neo-sage you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Zoho hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com durney durney welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand eleven at the marriott marquis in times square in new york city. My guests now are travis fraser and michelle walsh. Travis is director of mate gif ts for united way of new york city and michelle walsh’s, director of leadership gif ts for the united states fund for unicef. Welcome, thank you, thanks pleasure to have you, they’re seminar topic is success stories got women donors, and so we’re all about talking about female donors. Michelle, why are female donors important? Why are the important they’re important? Yeah, i mean, if you look at research even to start, which is where we were talking earlier today, it’s, they’re making up a larger part of the e-giving population than ever before. So i was just referencing an article earlier where in two thousand five was the first year that the irs had records that women were actually out giving men as a whole. I think it was sametz twenty one billion as compared with about sixteen or seventeen billion so and that’s already, you know, six years old at this point, but they have huge giving power and very often that they make their decisions differently, and we need to be aware of that and that they also are motivated differently, so i think they’re important because they do give and when they do give, they tend to mobilize people, so not only did they give their own funds, but they’re also generating additional support very often and travis. Of course, in the upper ages, women survive men on average, yes, moflow closer tonight. So? So if we’re talking about deferred or planned gift, women become critical because typically they’re inheriting their husbands, their husbands, states or a portion of yeah, yes, that’s that’s true, we don’t deal a lot with plant giving within our women’s group, and i think as our core group of members ages and we start looking broadening, i guess t younger populations, we might start making plans with four plan giving with them, but because of how we’re able to engage them and draw them closer to the organization, they really i thing translate into perfect prospects for for major get for plant gifts in the future. So, michelle, you mentioned different donor motivations women versus men. What are some of the differences that you see? I think that women as a whole, obviously only one particular woman relies right, but that if you look at women as a whole, very often they’re motivated by things that they can connect with and be involved with, so they’re motivated by family, they’re motivated by making a difference. We’ve noticed that it’s not usually being on a donor list or being on a donor wall, they also want to be a part of a community that’s doing something that has results so there really is a motivation about doing. Good in the world and what? What? That accomplishment iss okay, and how do you find that different than than the male donor? I think that it’s not as driven in terms of the connection. So seeing something and seeing what it’s doing hasn’t been as much of a motivator for men in that same when you can have more of ah here’s here’s the information this is what it’s going to do? Of course they want to know what the results are but it’s not as much of a desire to be engaged in the process. Okay, yeah, michelle, your work does include working with older donors seventies and eighties women in those ages. I would say that it’s across the board. So we’re looking at ultra high net worth individuals and that’s really are deciding factor. There are certainly maura’s. You get up towards those hyre age groups of people that have accumulated that type of wealth. I think you spoke earlier with some of my colleagues who were talking about the younger generation twenty one to forty, right? And so we’re looking, really hoping towards getting most of the people to million dollar giver is a leadership. Gifts for us is one hundred thousand, but if we’re looking at that group, they are going to be, you know, tend towards the older end of it, but the representation of what portion of that is seventy to eighty, you know, i wouldn’t know off the top of my head, but there are certainly some people in there that would be in that age group, okay? And when you’re dealing with women of that age, i’m trying to focus. We’re talking about dahna motivations what’s your experience with when the husband was the primary donor on dh he’s, now deceased, you’re going to the you’re going to the surviving wife, what’s your experience around their willingness to teo continue to give, i think i mean it’s so individual if they’re very defined and what they’re giving is it’s, you know, very often on lee really about honoring someone’s memory, but if in order to engage them personally is the only way that i think that you’ll be able to get to that larger gift on dh to be able to do that, we’ve had it in a couple of instances, but getting back to even what the data is. Is that women are making more of the decisions while they’re alive. We know, with the married spouses well, i think travis actually was talking about what i was yeah, yeah, don’t you want to, travis? I mean, there there have been some recent studies out that are really showing that women are making about eighty percent of all of the sort of household financial decisions, whether that be philanthropic decisions, just what they buy, what goes into the household there there really the decision makers and i i feel like as fundraisers, we’ve really been led to believe that they are making it in tandem as a couple on dh in some cases that’s, true, but what we’re really finding through some new donorsearch audis that that is that the female is thie number one sort of decider in that position, okay, even when do we know if that applies? Even when the the husband is the person with the primary relationship to the organization, you know, i’m not sure that it goes that the research goes that deep. Um and i think that anytime you have any part of a couple that’s, the primary relationship, you sort of deal with that primary relationship, but also tried to to engage the other spouse in any way that you can with the work because you really want to see that couple as, ah, holistic entity, you know, it’s it’s, not just one person, yeah, excellent and applies all the more if, if the if the husband is the primary relationship, you certainly do want to bring the wife in because, on average, she’s going to be surviving her husband? Yeah, yeah, you know, and i have to say that being at united way were somewhat unique because a lot of our donors give through workplace campaign, so we’re really dealing with one half of the couple we’re really dealing with the female leadership donor xero followers, or mohr and electing to do that through payroll deduction. So it’s really her decision of what she’s doing with her paycheck? So it really involves her more and what she’s interested in and getting into. I sort of heard interest areas, so that has been very interesting for us, especially in trying to branch out and look towards more individual donors who aren’t sitting in the workplace and developing strategies to get to those people on dh and people that are part of a couple and engaging both of them in the work that we’re doing and we’ve definitely found that. So you know, a number of our male board members and with our particular woman in philanthropy initiative it’s been female board members who have led the charge, but a couple of male board members who have really founded a great opportunity and excuse to engage their wives without them. S so where they’re not just dragging them along to an event that they’re like that’s your cause, but that they’re able teo to feel and ask the questions that they want to ask. Without that, what do you call it? A arm, candy or whatever, however you want to call it in either direction, but that there’s no one there to hold them back or push them forward to engage and it’s been a really good opportunity for us to have some good open conversations with the spouse without the key driver, the ky connection president, they didn’t think dick tooting getting ding, ding, ding ding you’re listening to the talking alternate network e-giving e-giving cubine. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie allison as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com hey! Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Oppcoll zoho do either of you or maybe both of you work around getting volunteer engagement from from females? Is that a part of your work? Or was it all just related to financial giving? Our entire program is volunteer related thie group that i manage is called women united in philanthropy on dh it is managed by a group of volunteers who come in volunteers steering committee that really charts the course of everything that that does so how do you start to get people engaged in that volunteer steering committee? Well, it really has been through the work of other steering committee members, we’ve been around for nine years, and this is a women’s this women’s group. Yes, it started from a conversation we were challenged by a female donor, two who asked us what we were doing to engage female donors, and we didn’t really have an answer for her. So we had a female boardmember who was very interested in getting to an answer. So she opened her home. We took a look at our lists of donors and sent out invitations to a number of our female donors to come together for a round table conversation and what came out of that conversation was very core group of dedicated women who really wanted to build something, and from that, we’ve been able to build a program that really engages women in the topic area that we’re raising money for, which is youth empowerment, and we are able to really talk about the issues that were that that we’re working towards. We give them opportunities to volunteer in the programs to see their dollars at work. Andi have educational forums that bring together some some thought leaders in the areas of education and health so that they really feel like they’re a part of the philanthropic process and that’s really what we tried to do to engage our female donors. Travis foster fraser sorry is a director of major gifts for united way of new york city and michelle walsh’s, director of leadership gif ts for united states fund for unicef and you’re listening to tony martignetti non-profit radio coverage of fund-raising day two thousand eleven earlier, i said next-gen charity because we were because michelle, when we’re talking about a twenty one to forties it’s next-gen so it got me saying next-gen which way also be at the nextgencharity conference, but today we’re not they weren’t fund-raising day two thousand eleven, travis, do you see a difference in the willingness of male donors versus female in terms of the the time commitment, willingness to spend time? You know, i think that’s an interesting question, and, you know, i a lot of my work is with our our female group, but also with our young professionals group, okay? And i would say that in our young professionals group there’s really not that discrepancy between the amount of time to volunteer, the males and females of that generation are really wanted to eat together, and i would say that with with people that i’m working with on the women’s group there it is a little bit easier to get women out to volunteer opportunities because i think they just really want to see there the work in the fields, and and i think a lot of times, men, i can take it from you as the fundraiser to hear about what their work is doing. Our work is doing it. Michelle, do you see a difference between men and women in terms of their their desire for understanding outcomes? And what the impact of their gift is, is there a difference across the genders there? There probably is i think that women are often underestimated and their willingness to really want to do dig into the data and the financials and all of those pieces. And of course, if your stereo tell you, you know that they wouldn’t get it or that they don’t want to really spend time with a balance sheet or that they’re more emotionally driven or whatever the some of the negative stereotypes are on. Some of them were positive, but does though, right? But i think that women do want to understand what what the back end thinking is, and particularly as you deal with the higher end givers and the more sophisticated philanthropists, they know what they’re looking for, and there are certain delivery bols that they expect, and there are certain organizational structures they expect to be in place with their financial or otherwise, and they ask those questions, and they think very seriously about where they’re going to give their money, you know you’re going through, i can piggyback on that, you know, we have a group of our committee that comes in and meets with our program’s staff to really talk about what they’re doing and and what the investment that women united has made in united way is really is doing, and they ask the toughest questions they want to know exactly what the budget is. They want to know what the money is being spent on, and i think that that is the thinking that you were alluding to earlier is completely backwards. I think they really want to understand the entire issues they want from from costs of services to then what the services are actually doing, that they really want the whole full, holistic three sixty view of initiative. Michelle, you’re experienced. Yeah, and i would say that we’ve sound found more different is between sectors and where people worker identify themselves and professional sectors than male female. So, you know, sort of the hedge fund circle has a certain way of thinking about a problem, and they’ll come at you with a set of questions that are almost predictable, and lawyers have a certain way of approaching it more so than a cross gender lines. I’m not going to ask you to comment on your own individual situation is that united way or united states fund for your staff? Generally, do you see women adequately represent went on boards? So from where i said, i think there’s a couple of key pieces, one is that our ceo is an amazing female leader, and that has really set the tone and a lot of ways for not only supporting our initiative with women philanthropists but inboard leadership. So the four, therefore women, all board members, that air chairing our women in philanthropy initiative and the strategy around engaging ultra high net worth individuals to support the u s from for unicef, and they have all stepped up phenomenally, and i think it’s been critical in having those female representatives on the volunteer level onboard leadership roles, and they represent really influential rose rolls and the rest of their lives, and they’ve brought that to bear on this effort. It’s been absolutely critical about your travis do you worry about again? Not necessarily united way, but do you worry about there being inadequate representation of women on boards? I think there’s there’s more work that needs to be done, but i think that a lot of organizations are realizing that women make very, very strong boardmember is there much more thoughtful about the issues? They really want to understand the full picture of what is going on, and they don’t just sort of make those knee jerk reactions that sounds like an ideal boardmember and and, you know, i can say for the united way system, we recently did a survey of the one hundred and twenty different women’s leadership groups that united way has across our system, and what we have found, which is astounding, is that from the year two thousand seven to two thousand nine, which had the huge financial meltdown united ways that had boards with that were made up of thirty percent or more female participation, their women’s group grew about twenty eight percent in fund-raising and fund-raising and dollars contributed just versus those united ways that had less than thirty percent makeup of women on their board grew their fund-raising grew one percent. So really shows the power i think, of women to really come together, rally around a cause and get people to contribute at very, very critical times, i have to say credit to the person who thought toe look att that variable female representation on the board that’s not that’s, not a very and its outcome in fund-raising that’s, not by any means a typical variable that you would see and look at the outcome of the correlation with interesting let’s. See michele, in terms of let’s, talk a little about, like nuts and bolts. I don’t want to spend a whole lot of time on soliciting women, but we’ll spend a couple of minutes you have advice that’s particular to women about asking, you know, your your work is an ultra high net worth but not necessary, you know, generally soliciting women advice? I don’t think it’s any different than soliciting a man because i mean ideally still stations at that level happened face-to-face one on one and it’s doing good fund-raising and reading people’s faces and listening to the cues and paying attention to what they’re interested in and compassionate about or passionate about. Rather, i think in that regard, it’s all the same, some of the messaging and the way that we engage them leading up to that is where the differences okay and that’s, the stuff we’ve been talking about. Exactly travis, how about for you closing thoughts, i think, really, the only thing that i would add is just making sure that there is a really good next step for them to be involved in a substantive way beyond writing the check, whether that is taking them out on a program visit to go see see the work, whether they they’re volunteering at a school, whatever it is, just make sure that there there’s a really solid next up for them to get involved because they really want to get involved, okay? I just realized we have a lot more time than i than i thought you’ve done yourself. You had your seminar already today or it’s coming up, we had any provocative questions from the audience that you want to share around the subject. We’re interesting, yeah, i was talking to some of my colleagues and some of the other sessions and comparing notes on questions, and i think the one that i heard that came up in all the questions was sort of how to say no, no to a gift, no to the wrong gift or no to a donor who wants to direct very specifically, in a way, that’s. Not in line or give them right. They want to make a decision. That’s not really their decision to make and navigating that. What was your what was? Did you have that in your session or what? Wait. Okay. I know. I mean, i have one of the most important things. Is the fundraisers to know when to say no? And how does they know? And it’s? Not always easy and not everyone’s. Good at saying no, but giving people what we talked about is creating option so people feel like they’ve made it legitimate choice, but not beyond what your realm of possibilities are. So a multiple choice question as opposed to an open ended question where people can say, this is really what i want to dio bye still not creating the program from scratch and tweaking the little details, but giving them real opportunity to be a part of the experience as well the experience of of whatever the program is. So if it’s, you know, for us, it’s obviously in the field and international development. But, you know, even if it’s the question came from someone who was working in parks, even if it’s a parks project making them a part of how that plays out. How about you, travis? Any questions that came up in your program that you want to share one? Well, i think that that my group is able to direct the money at the end of the year that they raise, and that can create a lot of nervousness, i think, among program staff and really, you know, and i know it’s something that unicef does as well, we don’t just open it up and say, okay, you’ve got this big pot of money, where do you want to put it? You know, we we really bring them in so that they can meet with our program staff and give them sort of a menu of options of where we think they could have the most impact and take it from there because we’ve really been able to develop relationships where they understand that we’re going to give them what we think is bad that’s for the organization as a choice, and it really allows them to feel like they’re making a choice and have an investment in what we’re doing. But then, at the end of the day, we get what we need you at the same time, so the organization obviously has a role in setting expectations, managing expectations, sort of, and michelle is, you suggested the multiple choice question, constraining things so that people are not out out in left field success stories got women donors as thie seminar topic for travis frazer, director of major gif ts for united way of new york city, and michelle walsh, director of leadership gif ts for united states fund for unicef, travis michelle, thank you very much for joining me, thinking it’s been a pleasure to have you. This is tony martignetti non-profit radio coverage of fund-raising day two thousand eleven. That was my pre recorded interview from fund-raising day last june in new york city. Now we’ll take a break after the break. Tony’s, take two, and then, after that, linked in for prospect research, so stay with me. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Dahna this is tony martignetti athlete named host of tony martignetti non-profit radio non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design, photography, social media management and now, introducing mobile market. Their motto is way. Do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking. Welcome back to the joe it’s time for tony’s take too, but first a reminder that we are live tweeting today, the hashtag is non-profit radio please join the conversation on twitter on tony’s take two this week. My block post is a test of google plus for your non-profit i was interviewed by new york enterprise report for an article on using google plus in small business, and i thought my ideas might help you to evaluate google plus for your non-profit now, of course, caveat, i’m not a social media guru expert thought leader, a small business owner. And so with that caveat, i’ll tell you what i’m doing with google plus and how i’m evaluating it, and you can see if that makes sense for your office or not. I’m really looking at the people who become my friends on google plus and the features that it ends up offering for the business profile pages, which is, you know we know them in facebook as a fan page. Google plus doesn’t have business profiles yet, but we all expect him to be coming, and google says they are coming within the next couple of months, so i’m going to be interested in who the people are, who joined me on google plus either because i invite them or they’re inviting me if they’re the same as the people i know on facebook, i’m probably going to be less likely to spend a lot of time, you know, keeping up a very active profile page on google. Plus, i would certainly have one, but how much time i devote to it is really what the issue would be on the same thing with the features. If it’s pretty much the same features as a facebook fan page, then i don’t really see advantage, but if it has some things that i’m looking for that i don’t see in facebook like for me, it’s ah good calenda ring application and a good, solid polling application like we can do in surveymonkey but built in facebook doesn’t have those things and it has polling, but not really a strong one, so if it has good features, i’ll be again more likely toe spend more time keeping a very active business profile page on google plus, so those are my ideas around evaluating whether to do that for my business, i don’t know if that’s of value to you, it might be in looking at google plus for your small non-profit um, you can see more detail about that on my block at m p g a d v dot com, and that is tony’s take two for friday, august twelfth with me now is maria simple. Maria is our newest regular contributor to the show. She’ll be on once a month. She is the prospect finder. Maria is an experienced trainer and speaker on prospect research and consults with organizations interested in finding and connecting with their best prospects for long term relationships. Her website is the prospect finder dot com, and i’m really pleased to welcome maria to the show. Welcome, maria, thanks so much. I’m delighted to be here. It’s a real pleasure to have you were going to be talking about linked in today. Lincoln has some new initiative for non-profits you want to explain what what’s up there? Yeah, absolutely so what’s kind of interesting about it is that linked in a little earlier this year, actually in may, haddon i po and so now they are actually deciding they’re going to dedicate some resource is in terms of against money, but as well as human resource is to the non profit sector now on ideo aipo means means what jargon jail mary-jo actually started issuing stock, they became a public company, so initial public offense and they actually launched something called lincoln non-profits solutions, and so what they’ve decided is that they have three point six million individual members who actually identify themselves as either employees or board members of a non-profit so they realize that there’s a tremendous amount of potential to help the nonprofit sector and they are actually i’m going to be helping people they back, they’ve launched a page called learned dot lincoln dot com forward slash non-profits, where they actually give the non-profits both as non-profit professionals, but also as organization’s best practices on tips and tools for how to make the most out of the lincoln for non-profit so they’re looking at both individuals and organizations, you say, and that that three point six million, i’m sure there are a lot more than that because there are one hundred million linkedin users, isn’t that right? Yes. So, yes, you are. But you know, what kind of interesting is that? They somehow been able to identify that there, there are, you know, the three point six million who are somehow connected to the non profit sector, right? Because i’m sure, based on keywords in their profile or just the way they what they identify their employer as, but i’m sure that’s low. I’m sure there are more than three point three and a half percent of the lincoln community working for non-profits but so maybe this initiative will will draw out some more. But even with that three point six million, yes, so they have this the the u r l you gave that’s the learning center, right? Yes. That’s correct. They have a specific learning center set up now for the nonprofit sector. And when you’re on that page, if you scroll all the way to the bottom, they actually have a contact a cab. So their interest sted in hearing from non-profits selves non-profit professionals and organizations and board members as to how lincoln can best serve the specter. So they are open to feedback at this point in their formulating this as they go along and you spoke with someone who’s in charge of this non-profit initiative. That lengthened in you? Yes. Somebody who has recently joined linked in his name is brian breckenridge. And he is heading up the new program there. And he’s, you know, he’s very excited and he’s very open to learning from the nonprofit sector. About what, how they convinced serve the non-profits and so since you had a spoke to him recently, any inside track about what we might be seeing the into the future? Well, i don’t have any specifics to share with you, but i do know that they are planning some interesting changes, hopefully that they’re rolling out in the next, you know, in the next couple of months so it’s, you know, they’re they’re formulating this, they’re looking, they’re taking in and looking for feedback at this point and anything that they can do the best help a non-profit sector they’re looking for that feedback at this time, and then they’ll be looking to roll out some new initiatives, i think okay, and you see value in the lincoln non-profit solutions for prospect research. Absolutely i do, you realise linked in for prospect research and for prospecting. So i utilize it in both, eh? Proactive sense as well, as in a reactive okay, let’s distinguish between prospect research and prospecting. What do you mean, weird? When you say those two different things differently? What do you mean by both? By each? Okay, so if i’m doing research on a potential major donor potential boardmember for the for a non-profit and i have the name of that individual lengthen is definitely one of the places that i go to to try and formulate my profile on that individuals. So that is what i would call reactive research. I have the name of someone, and this is one of my tools that i use to do prospect research. Now proactively you, khun, take linked in and use their advance people search feature to find people who might be suitable for your non-profit for connections in a variety of situations, they have a keyword search. You can focus your search down to within a radius of your zip code of where your non-profit is located, you can focus your search down to specific industries, so if you are looking, if you are let’s, take the example of a on environmental group, right let’s say they are looking to connect with more individuals in their community who are involved in some sort of environmental services so they would be able to conduct this search. Now, obviously, when you conduct a search on lincoln, first of all, you have to have your own lincoln personal on dh. This is using the advanced certain advanced search. Is that right? That’s? Correct. Have on the right on the upper right hand side called advance. Okay, you quick, matt. It opens up an entire new search screen that most people haven’t really access, you know, realize it’s there. And the more rich your own network is, the more people you are connected to, the richer the search results will be for you right now. If i were, let me give you two very contrast examples. I actually happen to have over five hundred connections in my lengthen network. So my search results would be drastically different from somebody who is a very new to lincoln and only has a network of, say, twenty, thirty, fifty people. Because you’re always shown how many degrees you’re separated from someone. So the more people i have in my network, greater search results going so so you mean when? You’re doing this advanced search you’re searching all the hundred million people in linked in and it’s telling you which of those are in your first degree, meaning you’re connected to them directly, which are too removed from you, which are three removed from you. Is that what you think you were searching the whole population of linked in? You can. Yes, but you can ask lincoln to just focused down the search results for you to the people you might be first degree connected to second degree or perhaps where you share a group membership. Because there you’re going to be ah, lot closer. You have a lot closer of an affinity and making the one toe one connection may be easier for you. Ok? Suppose you that’s really rich that you can search the whole hundred million. Suppose you find somebody who’s two degrees removed from you and they seem like a very good i don’t know. Maybe maybe we’re provoc betting for board members. Let’s say, for this, for this environmental group that you suggested you see somebody to removed from you. What? Explain what that means. And then how can you try to meet that person? Okay, tony let’s say we come up with let’s say, i do this search and i’m looking for environmental people who and i come up with a guy named oh, i don’t know john smith. And you and i are first degree connected on lengthen that much i know, but let’s say, john smith eyes second degree connected to me through you. That means he is both first degree connected to you. And i am first degree connected to you. So you are the common link between us, right? Ok, so that would mean john is a second degree. So, like those, like those kevin bacon seven degrees from kevin bacon movie. Right? Because he’s been in so many popular movies. Okay, so you can get to him through me, in other words, that’s. Right. So what did you do? How do you do that? Well, lincoln actually provide you with the the there’s a form that you can fill out so that a message would be sent to both john and to you. Looking for that introduction. I could look to be just connect with john directly and say, john, in my my request to connect, i might say john, you and i both know tony. Andi, i think we have a lot in common. I’d love to be able to connect with you here on lincoln. Always modify that that’s that standard introduction that lincoln provides to you never just go ahead and just use the standard intro, you realize those defaults aren’t aren’t very friendly, really there’s really bare bones, but so you’re allowed to your lot to connect with john smith your lot to contact john smith, even though you’re not directly connected to him. That’s correct. I could just send him an invitation to connect and just mention your name in my little intro is toe. Why? I think he and i might want to connect, you know, it’s up to him to accept my connect. Ction request? Sure. Okay, i see what you’re doing it through the request to connect. Okay. I see. On dh. Then the alternative is you could ask me to connect you to him. That’s. Right? I could ask you directly. I could go the old fashioned way. Tony, i could pick up the phone and call you and say, tony, you know, how well do you know john is? This somebody you know very well can you make some sort of a personal introduction even outside of lincoln through an email system. But at least lincoln’s provide you with the opportunity to identify potential boardmember potential donors in very specific sectors. Yes, the phone. You could pick up the phone and do it that way. And that way we don’t have to communicate through linkedin using their default messages or which we would really like. Anyway, i never thought that you could pick up the phone, imagine it could even have lunch and we could talk about it that way. Way. Imagine. See what? See what the web can do. Encourages you to pick up the phone. How do we had we operate without linked in years ago? I don’t know. So let’s, go back to the learning center. Um, yes. So they have. They have suggestions there for individuals and non-profits maria, we have just like a minute before a break. What are a couple of the not for profit? The organizational suggestions on unlinked in. And then after the break, we’re going to detail. Well, you could create a company page at no cost. So corporations, companies. Small businesses are doing this. We i highly recommend that a non-profit create a what they call a company page for their own. Non-profit, and they actually give the example of the american red cross that has attracted thousands of followers on lengthen and so other non-profits may want to check out what they have done. And, you know, look, learn from that and not reinvent the wheel. Ok, well, look att, the company profile and other things. After this break with maria simple, the prospect finder. Stay with us. You’re listening to the talking alternative network. Duitz are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership, customer service sales, or maybe better writing speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications, that’s the answer. You crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com lively conversation top trends, sound advice, that’s, tony martignetti non-profit radio and i’m ken berger from charity navigator. Oh! And i’m tony martignetti and i’m with maria simple, the prospect finder we’re talking about using linkedin to find and connect with people who could be boardmember sze donors, employees, volunteers. So, maria, the advice that you were giving before the break is that a new organization could create a ah profile page that’s correct, and i would highly recommend that they do that and the reason tony is and and i’m not suggesting that they should set aside any of their other social media strategies and presences like that they might have on facebook or twitter, but what you want to be able to do here is this is lincoln is the professional network, so you want to be able to, of course, capture the attention of people who are in the business community. You don’t want to exclude this, so this is free, you know, obviously whoever is maintaining your presence on other social media’s would want to be able to set this up and you can upload your logo. You would be able to give a nice description about the organization, provide your website, there’s, even a mapping feature where they tie it right into google maps. So that people will be able to see precisely where your non-profit is located. So, you know, it’s free, and i think that they should take advantage of that. I think the lincoln says there about one hundred thousand non-profits that have company pages, there should be many more that’s, a that’s, a good number, but there should be a lot more. How specifically does this one do they? I mean, how do you create a a company profile or non-profit profile versus creating a personal profile? Well, of course, the help affection of of lincoln is going to be very, very helpful to you, but they also have here they give you some steps on how you might be able to do that right on the non-profit learning center that we talked about earlier, okay? And again, the girl for that is linked in dot com slash forward slash non-profits actually, it starts off with the word learn ellie, are there yet i left. Yes, thank you very much. Learn dot linked in dot com forward slash non-profits thank you. And now groups are very popular and non-profits can create their own non-profits can create their own groups and you couldn’t decide if the group is going to be a closed group, meaning that everybody has to be first approved by some sort of a group moderator thatyou’re going to appoint at your end or it could be an open group. And keep in mind that if it’s an open group, all of the discussions are open and searchable and people can just join the group without any type of moderation. That and what’s the value for having creating your own group after you’ve created your profile. Well, they might. It might be in an interesting way to host certain conversations around specific topics and, uh so they, you know, if you have, if you’re a large enough non-profit and maybe you are hosting even conferences around your specific topic, that is something that you can use the group for if you want to engage people in discussions, much like you might see discussions in other types of groups that people are on on linked in, but it would be very specific to the time of organization that you are in the population that you serve, and after you create the groups than you invite people to join is that how it works. Well, you can’t invite people to join. Yes. You definitely can do that and invite people who are already in your linked in world to join the group. But people are going to be able to find you once you are set up in a group on lengthen. You are now searchable as well. So i remember i was telling you about the search functionality. The groups are a way that people, you know, look for like somebody might look for a live networking group to join. Somebody might be looking for a group around this specific area that you serve. Okay, so yeah. So if your work is for the m r d d community, the mentally retarded, developmentally disabled, you might create a group around the service around dahna discussion around the needs about that for that community in your own communities, you could make it a very localized group. Yes, you can. Some groups are geographically localized as well. But you may not want to limit it to that. I mean, lengthen is a worldwide a phenomenon, if you will. So why not? Why not? Just open it right up and allow people? To tto learn more and you never know where that relationship is going to lead. Okay, um, they also have something called linked in recruiter for for job, for organizations looking for employees, how does that work? So what they’re doing is lincoln does have a recruiting solutions portion, which is a fee based portion to their service that’s kind of steep, isn’t it? Well, yeah, for some non-profits mean, what they’re saying in an article that i read is that they are starting as low as four hundred dollars a month when you could be a little steep saw non-profit but they are, you know, offering these recruiting solutions, if you will, at a discounted price for what they would offer the for-profit world, okay, and that’s, if you’re looking for employees that’s correct, if you look nufer employees, they have they have sort of three separate sections, one is called lincoln recruiter one is called jobs network Job slots and the other 1 is called career pages. Okay, let’s, talk a little bit just in a couple minutes we have left about the offerings for individuals who are in non-profits what what’s the advice that that the learning center gives for individuals. Well, you definitely want to make sure that your profile is as one hundred percent complete as possible. So you want to make sure that your profile itself is rich so that as you go out and try and make connections with people, you will be able tio look like somebody, obviously, that other people really want to connect with that you are a thought leader within your own community, if you will. And so it’s really like a resume on steroids, you know, your opportunity to really shine and stand out from other people, so why not make it that way? Using the status updates, i’s a great way to let people know sharing articles, having to do with sector that you serve if you are a speaker, it’s a great way to let people know where you’ll be speaking, especially as it relates to your subject matter area on dh, especially if you do a lot of speaking on behalf of your non-profit it will let people know where you’re speaking either virtually and webinar format or, you know, live format if people are looking by the way tony and forgot to mention earlier fremery we have just about it, we have just about a minute left. Ok, on the resource is page of my website of the prospect finder dot com i do have a downloadable maria samples top five tips for prospecting with lincoln, so if they’re interested in some general tips about lincoln for themselves on a personal level, this will help them. I think you also learn how to use some of the more advanced features, all right, thank you for sharing that resource page that’s really all the time we have that is maria, said pompel the prospect finder again, you’ll see her at the prospect finder dot com, and she’ll be joining us once a month to talk about her advice for prospect research. Maria, welcome to the show as a regular contributor and thanks for today. Thank you, tony it’s been a pleasure next week, we’re going to lead the leader’s motivating your board to fundraise. Another interview from the fund-raising day conference last june, the consultant, andy robinson and carry kruckel, whose vice president for development and communications at w n tv reveal how to move your board to be the best fundraisers they can be. And the second half of the show explaining earned income are legal contributors jean takagi and emily chan from san francisco. Breakdown what earned income is why it can be good white-collar be bad, why you need to understand it to protect your non-profit and keep it out of trouble that’s what’s coming up next week, you can keep up with with what’s coming up week after week by signing up for our insider email alerts on the facebook page. While you’re there like us and become a fan of the show, please, you can listen to tony martignetti non-profit radio on the device of your choice. Any time you like. By subscribing on itunes getting the automatic download, you’ll find that at non-profit radio dot net on twitter. You can follow me always use the hashtag if you want to talk about the show and the hashtag is non-profit radio on twitter, our creative producer is claire meyerhoff, our line producer and the owner of talking alternative broadcasting his sam liebowitz. Our social media is by regina walton of organic social media. This is tony martignetti non-profit radio. I hope you’ll be with me next friday one to two p, m eastern, on talking alternative broadcasting right here at talking alternative dot com cerini. Do you think that shooting getting dink, dink, dink, dink? You’re listening to the talking alternate network, waiting to get you thinking. Cubine looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie gal ilsen as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? 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A Test Of Google+ For Your Nonprofit

A couple of weeks ago I was asked to comment for a New York Enterprise Report article on Google+ for small businesses. The way I’m evaluating Google+ for my small business may help your small or mid-size nonprofit.

Caveat: I’m not a social media guru, maven, thought leader or expert. I’m a user, just like you.

Google+ doesn’t yet have business profiles, but they’re expected within a few months. The question is whether your nonprofit should create a profile page and devote time to keeping it fresh. That’s not a trivial question, given the time it takes to keep content up-to-date and engaging.

What I’m doing–and you might consider–is evaluating who accepts my Google+ invitations and who puts me in their circles. If you’re not familiar with circles and how Google+ works, take a look at this explanation, from Google.

If my new Google+ friends are all my old Facebook friends, I’m less inclined to put a lot of time into Google+. But if people are connecting who I don’t already know, I’ll think differently. So far, it’s mostly people I’m already connected to, but not all. I am having fun with it.

Or, if there are terrific features that I don’t find on Facebook fan pages, I’ll be more inclined to encourage people to join me on a Google+ business profile for my radio show. I’d be particularly interested in a decent calendar and strong polling functions. You may have other needs that would draw you to the newcomer.

So, I’m judging Google+ based on who my friends are and whether there are features I crave.

I hope this gives you some help in figuring out the value to your nonprofit of what will certainly not be the last new social networking property.

Nonprofit Radio for July 27, 2011: So You Wanna Start A Nonprofit & A Conversation with Darian Rodriguez Heyman

Big Nonprofit Ideas for the Other 95%

You can subscribe on iTunes and listen anytime, anyplace on the device of your choice.

Tony’s Guests:

Gene Takagi and Emily Chan
Gene Takagi & Emily Chan: So You Wanna Start A Nonprofit

Our new legal contributors, Gene Takagi and Emily Chan of the Nonprofit & Exempt Organizations Law Group, will share the ups and downs of starting a nonprofit. What are the alternatives? How do you get 501(c)(3) status? What are you getting yourself into if you go ahead?”

 

 

Darian Rodriguez Heyman
Darian Rodriguez Heyman: A Conversation with Darian Rodriguez Heyman

We’ll talk about his book, Nonprofit Management 101, and the nationwide Social Media for Nonprofits conferences he hosts.

 

 

Here is a link to the podcast: 052: So You Wanna Start a Nonprofit & A Conversation with Darian Rodriguez Heyman


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern

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Welcome to the show, this is tony martignetti non-profit radio i’m your aptly named host. We’re always talking here about big non-profit ideas for the other ninety five percent reminder that this is our one year anniversary month. It was last july that we started the show. This is show number fifty two one per week, minus couple holidays, but this is our fifty second show. I hope you were with me for the fifty first show last week had the ceo as fund-raising mvp mindy dietz and karen pearl, both non-profit chief executives revealed their insights on how to motivate, engage and position your ceo to be a fund-raising m v p then it was the fine art of conversion. My guest was scott barnett, director of web communications for fairfield university, and he urged you not to be afraid of analytics because tools like google analytics can help you prevent. Sorry, help you convert website visitors into online donors and help you engage younger prospects who become donors. Last week’s interviews were from our media sponsorship of the fund-raising day conference in new york city in june. This week, we’re alive, i’m having a conversation with darian rodriguez. Heman first, we’ll talk about his book non-profit management one oh one and the nationwide social media for non-profits conferences that he hosts then. So you want to start a non-profit we welcome our new legal contributors, jean takagi and emily chan of the non-profit and exempt organizations law group in san francisco, and they’ll explain the ups and downs of starting a non-profit what are the alternatives to creating a non-profit how do you get five? Oh, one c three status and what you’re getting yourself into if you go ahead and create a non-profit between the two shows between the two segments, it’ll be tony’s take two again, this is our one year anniversary got new regular contributors to with him starting today and in august, we’ll have ah, additional contributor i’ll tell you about the first show is up for a new podcast, siri’s, that i’m hosting for the chronicle of philanthropy. It’s called fund-raising fundamentals. I’ll be up on the chronicle website every month, and i’ll say a little more about that on tony’s take two there. I’ll be interviewing experts each month to help you with your fund-raising and finally on tony’s, take two, it’ll be. You know, i’m doing stand up comedy now and have been for several months. So i’ll be weaving the comedy and this show and the chronicle of philanthropy monthly podcast altogether. I can’t help it. They all blend together and influence each other more on all of that on tony’s, take two. Right now, we take a break, and then i’ll be with with back with darian rodriguez, kayman so stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl are said to want to nine, six four three five zero two for a free consultation. That’s lawrence h bloom two one two, nine, six, four, three five zero two. We make people happy. Xero hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to tony martignetti non-profit radio, i guess now is darien rodriguez haman he’s calling from san francisco. Darian was executive director of the craigslist foundation from two thousand four to two thousand eight. He helped conceive the non-profit boot camps that the foundation sponsored he’s, the editor of non-profit management one o one, which is published by joe sea bass he’s, also a consultant and co founder of the social media for non-profits conferences throughout the country. And i’m very glad that darrin’s work brings him to the show today. Welcome, darien. Thanks, it’s. A pleasure non-profit management one. Oh one. What does the book add to the many books that are out there for non-profit leaders? Well, i mean, i think the when i looked out there what i start with, all the books that were in the marketplace for kind of fell into one of four categories. And so, you know, you had books that were basically textbooks. They were written by and for active combat. Yes. That book at that was focused on latto. Start in on social enterprise. There’s. Also about a career. Guys, you know how to get into sectors from there. But what didn’t kill him, you know, is that there’s no fish depict some fund-raising management, but what didn’t most back-up when that really hyre spectrum but did so from a very practical kind of practice will put into work. Daria, you don’t have to talk to you for a minute or you want a headset. Funny chance i’m not going out here, big guy. So, yeah, we’ll not only echo, but we don’t have a great we’re sort of getting you in bursts i hear about. Yeah, well, i don’t know if we can help all that. Yeah, why don’t you hang up and call right back? And i’ll do a little tap dance. In the meantime, please. Okay, so darren’s book is non-profit management one o one and it is actually he’s, actually the editor of the book. Because it is thirty three essays written by some pretty popular people in their subject areas. And interestingly, it covers areas that he just touched on. But it goes much further because it gives details of how to it’s not theoretical. Darian. You back with us? Yes. This sounds better. Yeah, thank you. I was just telling the audience there. There. Are thirty three essays in the book, but go ahead, why don’t you finish explaining what it contributes? Why why you felt this was important to write, no problem, and i’m and i’m not sure what you were before, but there’s the echo again anyway. So the point is that yeah, i hear you find and if the echo is bothering you, my suggestion is just take the phone away from your ear while you’re talking, and then when you’re done talking, put the phone back because you won’t hear my insightful questions, of course, certainly. Okay, so what i was going to stay is the book is really non-profit boot camp as a book, when i was executive director, craigslist foundation, i started a program that was very successful about non-profit boot camp, and i think the reason it was so successful is that it really covered the whole spectrum of all the different issues you need to know about in order to run an effective non-profit and it did so with a very practical focus, you know, wasn’t just enough to inspire people it’s about inspiring them action? What you going to do differently tomorrow? That’s going to make you more effective and the essays in the book yeah, the book have great detail there, you know, there’s textbooks that are buying for a day there’s career, guide’s, there’s, howto started non-profit or social enterprise, and then they’re sort of issue specific books on board governance or volunteermatch judgment or individual donor efforts or online fund-raising etcetera. And what didn’t just was something that was both comprehensive and practical, something i respect and that isn’t just kind of theoretical and conceptual, but is actually in geared for implementation, you know, it’s, a field guide for people that are professional change makers on brovey yeah, and i think a field guide or manual really is a very good way to describe because i noticed that all the essays have very practical, implementable steps and you have at the end of every essay there do’s and don’ts and there’s terrific resource section at the end of each chapter, which is the each chapter is an essay, so i i see the difference there as well. So they’re just a couple that i want to focus on, and we have just about a minute and a half before our first break. One of them is your say on non-profit career’s. Taking charge of your non-profit career happens to be chapter four in the book. Um, it points out something very interesting being comment on this. The non-profit sector is so diverse, which is a terrific attribute for it. But that makes career management complex. Darian yeah. So just can you comment on the double edged sword there of the non-profit community, it being wonderfully diverse, but no definitive career path since it is so diverse? Yeah. I mean, i think that there’s, you know, diversity in two areas because there’s lots of different causes represented within the sector. There’s also different lots, lots of organizations we’ve got over a mil and a half non-profits registered in this country alone. And so, you know, yes, that is both a good thing in a bad thing, you know, it does offer tremendous diversity, it offers lots of opportunity and you know anything you can think of his representatives enough offgrid in mental job, but at the same time, you have to be using a array of options other professionally. So i think that bill, the most important thing, kind of key to success at this fight i’m sorry dahna is really about, you know, a combination of two things. Do what you love, what’s your bet. And so really the question is, what are the what’s? The answer, those two questions, and that is and you know that russian life and that’s what we really should spend our time and energy thinking about not only on a nice body basis, but i’m an ongoing basis and the clearest that we have professionals get of. What are the causes that i most care about that make packed what are what kind of organizational environment and culture and for what kind of role want to? I want to be in a wreck, prevent upleaf or focused on development and fundrasing or, you know something on the market fighter program to look in the rear of the ant, get all of those questions, the more you’re able tto sort of, you know, put your desires out, you know, to the folks that you meet and the books that you served. My guest is darien rodriguez haman, and we’re talking about his the book that he edited non-profit management one oh one, we’re gonna take a break now, please stay with us e-giving didn’t think the shooting getting ding, ding, ding, ding cubine you’re listening to the talking alternate network e-giving no. Dahna good oppcoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s, create the future you dream of. Two, one, two, seven, two, one, eight, one, eight. Three backs to one to seven to one eight one eight three. The conscious consultant helping conscious people be better business people. Oppcoll are you feeling overwhelmed in the current chaos of our changing times? 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Welcome back, come with darian rodriguez kayman we’re talking about his book non-profit management one oh one and we’re focusing on one of the thirty three essays in the book titled taking charge of your non-profit career out darian the the end of that chapter has networking, do’s and don’ts, but one of the one of the best networking tips i thought came from a mihdhar, the founder of idealist who wrote your forward and he said that he listed seven or ten things that he had learned in the past fifteen years in his forward, and one of them was, too treat people the way you’d like to be treated. I mean, isn’t that great networking advice? Yeah, i mean, i think that that’s a big part of now bombing has built up, you know, not only cecil career, but the organization would idealware bigot about a million people a month going to that website tto learn about all things not-for-profits idealist dot order, but, you know, for me i’ve seen this across several careers and different sectors is did extent a zoho helpful person that is genuinely concerned with the efforts advancing the success of the o z. From the contact it comes back, you know, a million nationally, so for me and, you know, basically any time on meeting with anybody at some point in the conversation, if even if i don’t say that word, i essentially asked the question, how can i help bond? You know, whether that’s just connecting them to re sources or yourself getting infections, being among them, you know, it’s, like books, conferences or what have you, you know, i think that the important thing to remember is that each and every one of the you know, of the non-profit country has the same owner, which is the public it’s, not the border, the executive director bye definite means to be a non-profit is that we’re publicly and our boardmember zehr just ensuring a public interest that’s why they’re trustees. So, you know, we are genuinely all in this together and it’s really crucial that we support each other’s work further that every one of us on i just think that some of the best networking advice that that you can you can find, yeah, i should actually mention that tommy denoting the social media for non-profits he’s going kicking and often it dork yeah, and we’re going to talk shortly. We’re going talk shortly about that about that series of conferences throughout the country and army has been a guest on this show that s a also makes the point of talking about a sustainable career where you’re, you know, you’re with the right organization are always learning and way always hear about sustainability for non-profits but i never thought of a sustainable career. Good? Yeah, i mean, i think so, too things. Well, first of all, i do want to just kind of point out that even though it’s the most romantic cities in court but these are not really tested their chapters because what you’ll see is to read the book there’s, a common chapter format s so i created a structure so that each chapter would yet have an introduction and a conclusion. But most importantly have, you know, the main section focused on critical skills confidences as well as that sidebar, do’s and don’ts that kind of pull out this salient points than us back that you mentioned, and then there’s also a resource review read chapter so it’s not because they’re just sort of, you know wandering as all in different formats on bitten by different experts, they are of the chapters are all contributed by different experts there’s fifty experts in thirty five different after inspections. But anyway, i wanted to make that because i think it’s important for the readability of the use of looking that died the back to your point about professional sustainability, what i would say is that, you know, i think two things because i also do a lot of environmental where you environment murcott duitz and i think first off sustainability has been even the words that we want to think about much maybe dr, right? Like, how many people would be a sustainable relationship, meaning that it can just keep going it’s not enough to just be able to keep the light, be enjoying what you’re doing, and that ultimately is the key to the ability of the key to being able to continue on. And so i think that as him into earlier such a diverse sector there’s so many opportunities that, you know, challenge happy and so you’re not break the work you’re doing, whether it’s that you’re not passionate about the cause or that you don’t like the people you work with role that you’re in, then you really owe it to the cause into the community to get fashion and whether that trying to wreck himself some things with, you know, the organization you’re working with or, you know, identifying and new places to go work and on put your skills to bear at a organization, what do you know if you can really do your best work? Yeah, the the authors make the point of always reflecting on whatever dissatisfaction you might have, you might be feeling and you’re and that’s that’s exactly what you’re talking to just, you know, this introspection and thinking about whether you’re happy and if not, howto latto make that change so that you can be happier. The other chapter i’d like to talk about is is called online peer-to-peer fund-raising i think that social media is something that non-profits struggle with. In fact, we had a poll for listeners to the show, and one of the question was what’s the your non-profits relationship with social media sites like facebook, twitter, youtube linked in and no one said we get it and we’re good at it and then the answers were pretty much between. You know, we see the value but aren’t getting the most out of it, and even a small percentage, you know, we don’t see the value, but i think, importantly, nobody said we understand it, and we’re good at social media. So the chapter is online peer-to-peer fund-raising it’s all about using social networks to engage your donors, to become fundraisers and engaging sort of friends to become donors. Darrien you have a lot of experience in social networks, these requires support right non-profit can’t just put up a facebook page. Well, actually, you know the non-profit can put up a facebook page just like anybody can, but the important thing to remember is when i called the store phenomenon because what you’re you’re better off not launching a facebook presence, they’re launching one and ignoring and letting it go stale. So what you don’t want to do is have a summer intern, and this happens all the time you’ve got, you know, a young volunteer or summer intern or something like that says, hey, i’m going to set up a facebook presents they put up a page for you and they, you know, maybe do one or two updates in and they go back home or they’re done volunteering or whatever the case may be, and the organization has no plan of how it’s going to keep that page fresh and lively. And so therefore all of a sudden, after couple posted just goes stale and it sits there, and it almost reflects more poorly on the organization and if you wouldn’t have launched a presence there to begin with. So the key is that, although yes, anyone can set up a paige if you’re going to send a social media presence on twitter, facebook, youtube or else where you want to make sure that you have a plan in place with resource, is that air dependable toe actually continue to put content up there, and i should tell listeners we are live today in the if you want to call and talk to darian, you can call eight seven seven four daito for one two oh eight, seven, seven for a tow for one to zero during they talk about leveraging pompel the personal social networks and there’s something very interesting about is a quote from a an executive director who thinks of his employee’s personal use of of social networks in the workplace as the twenty first century cigarette break. What do you think of that? I love that i love that comment by nicki noble who’s, one of the two office of that chapter uh, she actually used to work at the salvation army. What about e-giving? So it wasn’t a small, you know, organization with a lot of flexibility that was hurt looking policies in a very large, well established organization. And i think, you know, this is kind of vindictive of social media in general, which is, you know, one of the concerns a lot of organizations have is lovely. What if it gets out of control what people say things we don’t want them to say, etcetera and it’s kind of the better the devil, you know, than the one you don’t type thing where, you know, control is an illusion to begin with only more so now that we live in this world of social media and so you know, people are going to be doing this anyway, the idea is instead of trying to bend folks from doing stuff they want to dio, how can you rent us that and turn it into an asset for the organization? So whether that’s creating guidelines so that they have a sense of what’s appropriate and what’s not to be posting, you know, helping seat topics, etcetera on then actually encouraging them to, you know, take a couple minutes out of their daito put up, you know, a tweet on twitter or to put a facebook, etcetera, and that can actually be a good thing, and i think that what a lot of folks don’t realize is that you know, people don’t know how many people have logged into facebook in the last month, and the answer is about seven hundred million, so that makes facebook the third largest country on the planet, and you don’t have to have a presence there, but you can’t ignore it. You can’t ignore social media and the fundamental paradigm shift that represents to this bottom ofthe world. So how can you embrace that it with radical transparency and really get ahead of the curve? The authors of chapter twenty two make it explicit that the quid pro quo in that office was that the organization would be lenient with their employees, use of social media as well. A cz long as the employees were tweeting, posting facebooking about the organizations work to their own personal networks that there was a great exchange hyre we have just a couple minutes left, so let me just remind listeners that darrin’s book is non-profit management one o one, and you’ll find that at non-profits one o one dot or ge darian also is founder of the social media for non-profits conferences these aeryn seven different cities throughout the country this year. Darian what? What is sort of asked the same question asked about your book, what is this unconference siri’s contributing to the many conferences that are already out there for? Non-profits so then i mean, i think i like seeing you see, through all of my birth, the focus is on crack tips and tools, and so what you could clear, you know, there’s three chapters in the book focused on social media one my best cantor was amazing, the we talked that one from nikki noble and sean sullivan a peer-to-peer giving and then the folks it for good contributed the online fund-raising chapter and so, you know, even though there were three chapters out of thirty, thirty five submissions that that focused on media, which is quite a lot given, you know, the the significance of the issue, what became fear is now is that people were really creating more information about this topic and kind of like fund-raising where the thing people know they need and so we got a lot of books asking us to put on educational programming around social media and in particular, strategies fundrasing marketing and advocacy on so what we did is we leveraged a lot of the network i had for my work to craigslist foundation with the non-profit boot camps and some of the author’s for the book, actually, and we got folks like that cancer and geico sake and ami dar and the folks of charity water and a lot of the leaders in the social media field, and i wouldn’t call them experts because, you know, the field is changing so quickly that if anybody pretends to be an expert, you know, they’re lying or they have a big ego because it’s, you know, it’s, impossible to be an expert world students in world practitioner so how can we share our lessons learned with our fellow non-profit leaders so that they could be more effective in this funnel and landscape which maximizing their online presence so as you mentioned, were doing nine events across seven cities? Can francisco, los angeles, seattle, chicago, new york and washington d c in atlanta and we’re heading to new york next thursday on august fourth, and then from there to los angeles on august twenty seconds on, folks could learn more social media for non-profits dartboard, so social media and number four non-profits dot org’s and you’ve. You’ve hosted two so far in san francisco and washington daring we have just about a minute left before we have to go. How did those two go? They were gonna pompel they were both totally sold down, folks absolutely loved them. We had ninety plus an approval ratings on again this focus, i’m not just inspiring people, but inspiring them to action and equipping and more effective and efficient after work they’re already trying to do has been really successful, so we’re on track new york next week, and we’re very excited about how the, how the serious has been resonating with non-profit all right, i wish you luck with it, and especially on the new york city one on august fourth, again, to remind you that there’s more information at social media, the number four non-profits dot org’s darien rodriguez heman is the editor of non-profit management, one o one and founder of these social media for non-profits conferences darien, thanks very much for being a guest. Thank you for having me been a pleasure. Thank you. We’re going to take a break, and when we return, it’ll be tony’s. Take two and then welcoming our new experts in law, gene takagi and emily chan. After that, so stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com buy-in are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com in-kind welcome back to the show, as i said earlier, this is our one year anniversary month, this is show number fifty two and i want to send a special thank you to people who have been listening who are listening, whether you’re listening live or you’re listening to the podcast from itunes very grateful i’m very grateful to all the listeners we have on this show at this one year anniversary month and also to the four hundred thirty plus people who are facebook fans and they get our stream on facebook. Thankyou. So to sort of celebrate, we have new regular contributors toe ad tio scott, keg alors monthly technology for non-profits segments and jean takagi and emily chan is going to be joining me very shortly, and then we also are going to be welcoming maria simple in august she’s the prospect find er she’s, a popular speaker and consultant, and she’ll have regular prospect research advice for your non-profit her first show is august twelfth. I started last week a monthly podcast interview show for the chronicle of philanthropy. It’s called fund-raising fundamentals we kicked off with gayle perry gale has been a guest on this show. She’s, the author of fired-up fund-raising turned board passion into action. I think she was an excellent first choice, teo inaugurate that fund-raising fundamentals monthly show for the chronicle of philanthropy and details for listening and subscribing to that show are on my blogged, which is m p g a devi dot com and i’ve been doing stand up comedy, and i’m having trouble keeping that separate from my work on this show and the fund-raising fundamentals for the chronicle and my speaking and keynoting. So if you notice something a little different, it’s it’s probably my stand up comedy influencing things, so keep listening because there’s change is coming. That’s tony’s take two for friday, july twenty ninth, and i’m really pleased now to welcome jean takagi and emily chan as our new regular legal contributors, jean is a principle of neo ennio, the non-profit and exempt organizations law group in san francisco, he edits to popular non-profit law block, which you’ll find at non-profit law blawg dot com emily chan is an attorney at the non-profit and exempt organizations law group. They’re based in san francisco, and she is a principal contributor to the non-profit law block, jean and emily big. Welcome to the show. Three. Thank you so much, tony. We’re thrilled to be a part of non-profit radio. It’s called very glad to have you. So i think we’re starting with a fit topic. So you want to start a non-profit. I know your office gets calls on this subject, people who are passionate about a cause and want to do something. I want to start a non-profit and what’s the first advice that you give them in thinking about that. This is family, i think, a threshold questions that we do ask for when they call it really why? Non-profit so there are individual, better, very past about fun, but sometimes that translates into also happy that would be too private evidence as a few of the public in addition to that it’s important to think about the plan who’s going to be on the board, what is the business going to look like? And funding as well? The costs involved with the initial startup and the ongoing operations? We also like to find out what’s going on with the mission and the core activities and anticipating any kind of challenges, like a conflict of interest compensation issues and thinking about who else is going to be involved in helping to run this organization. So emily that’s a ton of stuff to be thinking about, and in your experience, do you find these air, these air, new things that people haven’t have not thought through? Is that? Is that the case? Usually i think so in many cases, because sometimes that passin for the cause overtakes the practical considerations. Additionally, i think sometimes are unaware how much the law and it’s pettus upon these problems, for example, recently with the irs, there was this issue of a list of two hundred and seventy five thousand organizations have had their past six status revoked for failing to file an annual returns with three years straight. This was a change in the law that happened in two thousand six, and many small organizations simply didn’t know about it. So kind of thinking in advance. You know what air the practical things we need to do and be aware of? What are the kind of mechanical steps involved? Well, the challenges we’re going to face, sometimes things that take a backseat to that initial passion and excitement about having starting in non-profits yeah, they were definitely ongoing compliance requirements and your example, is a great one of almost three hundred thousand non-profits that weren’t complying with filing requirements with the irs, jean, what about some alternatives? There are other things that might achieve the same objective that the person has but would be a lot less onerous for them. Absolutely, tony think one of the things one of the messages that emily brought forward was that good intentions aren’t enough there’s a lot. Of administration and fund-raising involved in starting your your own non-profits i’m sure all the listeners know the alternatives that they might want to think about first is working with an existing non-profit organization, there are nearly two million non-profits out there even after the nearly three hundred thousand that were revoked with tax income status, and there are a lot of great non-profits out there doing great work and just simply to duplicate their work, i may not be the most effective and efficient way to use charitable assets, so working with existing organizations is one way another is called fiscal sponsorship, which is similar to working with another organization, but it allows you to become a project of theirs with a right to spin off. Should you later decide to form your own five o one the three on dh that’s a great way to incubate a new non-profit project see if it works, see if he can raise funds they’re going to take care of you administrated been back office ends on dh then should you become a viable ongoing concerned, then you khun later spin off and you’ve got all the benefit of learning from that. Physical sponsorship. Arrange jean notice. Ah, jean quickly defined fiscal sponsorship because i wanted to keep himself out of jargon jail. So, congratulations. You. No, no, no sentence in jargon jail, at least not for the phrase fiscal sponsorship. We’ll see what comes up. But what types of organizations would a person approach to look for a fiscal sponsor? There’s a community foundations that offer physical sponsorship, so that might be the first place to look. But there’s, also a great website called the fiscal sponsorship directory and that’s, a national directory of fiscal sponsors all over the country, and you can choose your state location to see who’s offering physical sponsorship in your area. Another great thing to look at is the national network of physical sponsors website. They provide guidelines as to what would be on appropriate form were effective form a physical sponsorship, because while there many ways to do it right, there are also many, many ways to do it wrong. Okay, excellent resource is thank you, thank you for that gene. We had a couple of poll questions for the show, and one of them was for those thinking of starting a non-profit are you aware of the alternatives that can help you reach the same goals? And no one said yes, but i want to start my own non-profit hyre a few people said yes, and i’m considering them. Most people said no, i’m not aware of the alternative, so i think this is very worthwhile discussion that was yeah, two thirds no. Sorry, about eighty five percent of people said no, not aware of the alternatives and the alternatives gene could be just as easy as giving right giving to an organization absolutely right, buddy that’s a great point that he simply wanted to contribute at your funds and volunteering another organization that may be the best thing to do instead of farming your own non-profit and having all of the administrative and filing obligations that go along with that. But of course we’re talking about ego to write. If you don’t have your own organization and you become sponsored by another, maybe a community foundation, then you have to sort of play by their rules and for some people, maybe that just doesn’t work. You get sort of ego lorts issues at all in the in these conversations, absolutely, and emily may want to jump in, but definitely there a lot of people who want to form non-profits that really have good intentions about the public, but almost as important as those good intentions is their own intentions of creating a job for themselves or creating opportunities for their family, or maybe creating opportunities for related business? No, andi okay, so we’re talking about jobs for themselves and their families. Now. Now we get into those things emily talked about, like conflicts of interest and excessive compensation rules. What about the donor advised fund has a way of as another one of the alternatives as a way of giving to a charity that does work very similar to what you want to do. How does it donor-centric for that? They would really like emily. Emily, could you speak a little louder, please? Yeah. It’s much, but yeah. Please. That’s better. Thanks. So, what donorsearch vice fund that the individual would i talked to? Was sponsoring organizations such as the public charity or a private foundation on dh set up this fund that is going to be designated by their own name and they have advisory privileges so they can advise the organization how they would like to see those funds distributed. It would be the organization, depression, how they ultimately do that. Generally, this relationship works well, because organizations aren’t goingto have individuals. These donors advice sons if they don’t take those at recommendations and advisory privileges with some weight. Okay, so, again, there’s a little ego issue there because the charity gets the final word. But in most cases, charity is wants to work with the donor, right? Right. And the donor gets to have a little bit of their egos stroked as well, because they feel like they have more say and input after what happened to these funds as opposed tio, you’re normal donations, that organization can decide where they put it within their programs and in furthering their exempt labbate and gina want to go back to something that you said just in a minute we have before a break, working with an existing charity. I mean, you might be able to just achieve what you’d like to do by volunteering. No, absolutely, if you if you have a passion about the mission, you could just volunteer for the organization. If you have a leadership goal in mind, you may be able to offer to that organization that you can raise some funds and bring it into launch a program within that organization, and they may be very happy to let you do that. If you’ve got a little bit of a working relationship with them, we’re going to take a break now with jean takagi and emily chan when we returned. You know, it’s? Not that we’re tryingto talk you out of starting a nonprofit, but jean and emily just want you to be fully informed. So when we return, we’ll talk about what the process of creating a non-profit is all about. So please stay with us. E-giving didn’t think dick tooting getting thinking thing. You’re listening to the talking alternate network. E-giving things. Good. Looking to meet mr and mrs wright, but still haven’t found the one i want to make your car relationship as fulfilling as possible. Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking. Bonem lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Yeah, welcome back on with jean takagi and emily chan, both of the non-profit and exempt organizations law group in san francisco. So, after that last segment now, hopefully, if we issued the same poll, are you aware of alternatives that can help you reach the same goal as your desire to create a non-profit? Hopefully, some of you would now say, yes, i am aware, emily, what about the process for starting a non-profit somebody decides the alternatives don’t really suit them. They do want to go ahead despite all your counseling, what is the first step to creating a non-profit? Emily, i won’t have to be in there. Increase on. Emily, can i ask you to please remember to speak? Speak a little louder. Sorry. I’m getting a little bit of an echo on buy-in trying. Teo pulled the head that strategically here? Yeah, yeah, we hear you. Ok. Ok, great. So there are quite a few mechanical steps involved. And this is assuming that the individual has already thought about those important discussion points that we raised in the beginning. So these kind of steps can include taking out the name of the corporation, filing the articles. Of incorporation if it’s incorporating the state obtaining a federal employer identification numbers, then you’ll want to appoint the board of directors. Drop the by-laws important policies, such a conflict of interest policy. I have your first board meeting to adopt those government documents, then you may need to file with state, especially if this is a public charity for your trip napor stations file any other state filings, like a statement of information, then we’re going to move over now the federal level of applying for tax exemption and in california after that, you can attach your determination letter from the irs if you obtain it and file for your state tax exemption, so this generally can be described in ten steps just did. But, you know, there’s a lot of thinking that goes along the way and it’s a process that you don’t really want to start unless you’ve thought it through because you may get your tax exempt application and realize, oh, no, our mission doesn’t really fit with the exempt purpose that we’re applying for. So they are mechanical steps, but they still need to be thought about as you go through them. Okay, so that’s a ton of stuff, let’s, let’s, break it down a bit. So there were state requirements, and there were also some federal requirements. So starting with the state that i mean, you have tio incorporate in a state, right you’re you’re you’re not-for-profits corporation offgrid yes, and so there’s everything that goes along with being a corporation, those things that you mentioned, you have to appoint the board, et cetera back-up that’s all important in in order to avoid things like potential personal liability of the members if they operate is an unincorporated association, which is a possibility on dh, usually a practical possibility if it’s a very small non-profit going to operate for a limited period of time for most non-profits that tony, i think it’s important to think about inc if they’re going to be an ongoing okay, let’s, you’re treading very close to jog in jail with unincorporated association. What does that mean? It basically means you’re running as a group without filing any articles of incorporation with the secretary of state of your state. So what? What that usually means is just like in the for-profit world, tony, if you start a business and you don’t incorporate their operating is a sole proprietor or possibly the partnership trying to avoid jargon jail again, but it’s running without the formal legal entity around it to protect you from personal liability of the members and of the director’s. Yeah, and that’s and that’s. Really? Your concern is that there is the potential for personal liability if something goes wrong our what kinds of things could somebody end up being personally liable for if they’re if they’re not incorporated and they’re working as a association? Sure, what went one of the big things that you could be a lot before you hold an event and somebody gets hurt? It’s your event there is no formal entity to do like a corporation they may just decide to do. All of the members are all of the directors of that unincorporated association. In many states, they’re not protected against those lawsuits and they’ll have to defend them with their their own personal funds. Emily let’s, let’s, go back now. So we talk about the state requirements, you know, incorporating and everything that goes along with inc like you mentioned. But then there’s there’s an irs requirement to get that tax exempt. Status that five o one c three on dh we pulled the listeners and about half we’re not aware a little more than half we’re not aware of how to get five o one c three status. So first emily, why don’t you tell us what that is? Why it’s important? A five one seat status refers to dissection in the internal revenue code that gives the tax exemption for organizations public charities in order to get that discriminate. Then the organizations to file was called a form ten twenty three on dh this can be quite scary for individuals to look at it it’s quite long and asked for a lot of information is going to ask for a financial projections, the contemplated activities of the organisation, any kind of relationship that would trigger these conflict of interest issues there, you know, it’s, excessive compensation issues um, and then just general information about the organization wants an organization submits that ten, twenty three applications, the irs can take quite a while to get a determination back. It may be about three to four months assuming that the irs does not have additional questions sometimes if the application doesn’t really answer the questions fully or seems to raise some concerns that show that maybe this organization doesn’t really fit with five, twenty three, they may come back with more questions, and then you’re going to end up in the back and forth for her, who knows how long until they give you a determination of either obtaining tax exempt status or being rejected. And one of the big advantages to getting that recognition is that donors to your organization will earn a charitable income tax deduction when they give to your organization and they and they won’t before you have that status, right? Can you repeat that? Just that one of the big advantages of getting that five o one c three statuses donors earn a charitable income tax deduction? No, and they don’t have that if you’re not five o one c three recognized, right? Yeah. And, you know, a big area of your expertise, you know, that’s important organizations to realize, too in that pending time, val, the application has been filed, but they haven’t yet heard from the irs that they don’t actually have five o one c three status, even though if you file it within twenty seven months of being formed. It will go back to your formation, but until you know you can’t go out there and say, i’m a five, twenty three organization because you really don’t know yet. Excellent, we have to leave it there. Jean takagi is principal of neo, the non-profit exempt organizations law group in san francisco, and he edits that very popular blawg non-profit law blogger and emily chan is an attorney. Neo-sage she’s, principal contributor to the law block. Emily jean. Welcome to the show. Look forward, having you back next month, thanks so much for being on. Next week, it’s wild woman and fund-raising consultant mazarene treyz she joins me from texas to talk about her book, the wild woman’s guide to fund-raising i think we’re gonna have some fun with that. You can keep up with what’s coming up mazarene and everybody after her. By signing up for our insider email alerts on the facebook page, you go to facebook and then the name of this show, and while you’re there, click like become fan of the show, get our stream teo of information from facebook. You can always listen from itunes and subscribe at itunes so that you can listen anytime on your computer or your tablet or your smartphone. Our itunes page you’ll find at non-profit radio dot net. Our creative producer is claire meyerhoff line producer and the owner of talking alternative broadcasting is sam liebowitz, and our social media is by the expert regina walton of organic social media. This is tony martignetti non-profit radio. I hope you’ll be with me next friday one two, two p, m eastern will be right here on talking alternative broadcasting at talking alternative dot com. Oppcoll dick tooting. The good ending things. You’re listening to the talking, alternate network things. Get me thinking. Cubine looking to meet mr and mrs wright but still haven’t found the one i want to make your current relationship as fulfilling as possible. Then please join us starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more start your week off with love in the morning with marnie alison on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? 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