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Nonprofit Radio for December 11, 2023: Lessons From The Sam Altman & OpenAI Headlines

 

Gene Takagi: Lessons From The Sam Altman & OpenAI Headlines

Gene Takagi

Our legal contributor, Gene Takagi, returns to first, unravel the story in his clear, plain language way. Then he shares his wisdom on the takeaways for nonprofits including good governance, proper documentation, gift acceptance, commercial co-ventures, and more. Gene is managing attorney of NEO, the Nonprofit & Exempt Organizations law group.

 

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Hello and welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite abdominal podcast. Oh, I’m glad you’re with us. I’d get slapped with a diagnosis of lordosis if I had to shoulder the burden of knowing that you missed this week’s show. Here’s our associate producer, Kate with what’s up this week? Hey, Tony, this week we have lessons from the Sam Altman and open A I headlines our legal contributor, Gene Takagi returns to first unravel the story in his clear plain language way. Then he shares his wisdom on the takeaways for nonprofits including good governance, proper documentation, gift, acceptance, commercial co ventures and more on Tony’s take two. How I can versus why I can’t were sponsored by donor box, outdated donation forms blocking your supporters, generosity. This giving season donor box, the fast flexible and friendly fundraising platform for nonprofits donor box.org here is lessons from the Sam Altman and open A I headlines it’s always a genuine pleasure to welcome Gene Takagi back to nonprofit radio. You know who he is, but he deserves a proper introduction nonetheless, he is our legal contributor and managing attorney of Neo, the nonprofit and Exempt Organizations Law Group in San Francisco. He edits that wildly popular nonprofit law blog.com and he’s a part time lecturer at Columbia University. His firm is at Neola group.com and Gene is at GTC Gene. Welcome back to the show. It’s a pleasure to see you. Pleasure to have you. It’s great to see you as well. Tony, thank you very much for having me. Absolutely. Let’s start our discussion uh about the uh the Sam Altman and the OPEN A I and the, the potential implications for uh for our listeners in small and mid size nonprofits with, if you could just sort of summarize uh what happened between Sam and his nonprofit entity and his for profit or not his, but the nonprofit entity, the for-profit entity. And what inspired you to uh think about this and, and write a, a two part blog post at uh nonprofit law blog.com. Yeah, I mean, it’s a great story, Tony, it gets a little convoluted but, you know, it was dominating our headlines for, for a few days and I think a lot of people sort of lost sight um about like one important fact is that the whole organization started out as a nonprofit public charity. So this is, you know, a charity with charitable assets that decided, hey, we’re gonna develop A I in a way that’s gonna like impact the world. Um but we’re not gonna do it for the benefit of for profit investors, we’re gonna do it for the good of humanity, right? So that’s the way the charity was developed and why they thought, hey, let’s develop it in a charity. Let’s not develop this in a for profit, let’s do it in a charity. So just to, just to be explicit, open A I is a 501 C three uh Open A I Inc. Um And so that’s important, that’s important. It becomes important in the story. Open A I INC is a, is the, the charitable entity, the 501 C three. That’s right. Um Dan Altman is the founder of, right, founder and board member. Just as an aside, Elon Musk was one of the uh initial board members uh as well and might have tried to take it over but didn’t, wasn’t able to do that. But that’s another story. Um So, um they, they were formed in 2015 and they probably took a year or so to get going. And I don’t know that they expected to develop into such a prominent player in the field and the dominant A I player with uh chat GP T, right? So uh GP T chat G BT, I think uh a billion users within just like months or even, you know, several weeks is the fastest growing application I think uh in history. Um So uh an amazing thing now before we got to that stage, the nonprofit sort of realized, yeah, we’re developing this and, you know, we raised, I don’t know, like $100 million or so. Um, to develop this A I technology. But we need a lot more if we’re really gonna, like, produce something substantial. And that’s their, their original goal was a billion dollars. Yeah. And they couldn’t get there. So they said, you know, this faces some other nonprofits as well when they, when they want to do something at scale and they learn, you know, we actually need to sort of partner up or collaborate with for profit investors here and they’re interested in this technology as well. But we have to remember the whole idea was we’re doing this for humanity and not be controlled by a for profit investor that tells us what to do. Um So they decided to drop down a subsidiary, they formed a subsidiary. Um and then they took in investments in the subsidiary, but by forming the subsidiary, presumably they contributed some amount of technology that they had developed to this point. So they raised over $100 million and they developed technology and they contributed down to the for profit. Now other investors are investing in it. And you know, it got to the point where I think Microsoft’s um investment and Microsoft is the second biggest company in the world. So talking about a big player, I think Microsoft’s investment was in the realm of $8 billion I think in total. So, and there’s a lot of investment, you know, of course, not all at once, but um and they created the subsidiary which um was a limited liability company or LLC. So I’ll just refer to it as the LLC. Um And um, so open A I INC, the nonprofit has now contributed charitable assets to an LLC and is in partners, in essence, with all of these other for profit investors who have invested a lot more money than open A I did. Um But because open A I had charitable assets contributed into the LLC, which it created, um it sort of said before we bring in investors, let’s set the rules and the rules are, we’re going to make the LLC, you know, provide in the operating agreement and provide to any investors that invest in us, that this technology is going to, you know, be developed for the benefit of humanity. And um this is what the operating agreement um said and that is a private document so we can’t see the full thing. But um this is on open A I Inc’s website and it says that the operating agreement of the LLC provides, it would be wise to view an investment in the LLC in the spirit of a donation with the understanding that it may be difficult to know what role money will play in a post A I world. And the company’s duty to this mission, the LLC S duty this mission um will take precedence over any obligation to generate a profit. The company may never make a profit and the company is under no obligation to do so. So before Microsoft put in any money or any other investors put in money, this is the operating agreement that they are signing and accepting. So that’s the thing. The other thing they did was, they said the nonprofits board is effectively going to be the fiduciaries, essentially the board of the LLC as well. So they’re going to determine what is in the best interest of the LLC. So they’re wearing two hats. Now, one is as the hat of the board members of the nonprofit. And one is as the board members that sort of govern the LLC. Um And at some point, the board and Sam Altman or majority of the board and Sam Altman, the founder, um uh who is also the CEO of the LLC where in conflict. Um And the board decided that they didn’t want to keep Sam on a CEO. Now, they gave a reason for it and it was essentially that he wasn’t um open and, and that’s the, the board of the LLC, correct, which is the same as the board of the nonprofit. So it’s, it’s right, but it’s not the, it’s not the nonprofit entity board that I understand they’re the same people, but they operate in two different, they operate as two different entities wearing two different hats, just like a, a person could be an individual and a trustee or an executor and an in. So, so the, the, the LLC board and Sam Altman were in conflict. Yeah. And so let me say that they, they made the structure much more complicated than that. So there are other entities that are acting as partners for, for, for like let’s call this a hypothetical. We’re simplifying it. So this may not all be accurate because we don’t get to see all the private documents involved, but essentially the same people are involved in both um as as the governing body or the fiduciary. So the board members of the nonprofit seem to be the same as the board members of the LLC from a practical perspective. So I’ll, I’ll go along with you kind of just using that analogy, but with that sort of caveat or disclaimer. Um So, absolutely, because there was a third party entity, a managing entity in between the two but, and a holding company as well. But for simplicity, uh le let’s keep it to two. And, and it’s not, it’s not a distortion of the story. It’s just, it’s for our purposes, it’s, it’s not a significant detail. So, um again, this is not the news for, for everybody, but this is trying to learn some lessons here from, from what we um So yeah, wearing their hats as the fiduciaries of the LLC, they decided they were going to remove or terminate Sam Altman as CEO. Now, this alarmed a lot of people and particularly because I think it’s widely viewed that this was apr blunder, um, as well that the board members of the LLC, the same board members of the nonprofit and said, basically, we’re firing him because he wasn’t sort of, um, open to, to what he was really, you know, doing or um um they didn’t say that there was any fraud or any unlawful conduct. But I think, you know, the presumption was that he wasn’t really looking after the mission of the nonprofit that was built into the operating agreement and therefore the purposes of the LLC as well. He was really looking to advance the A I from a commercial context, let’s expand it and grow the scope of the business just like in the for profit world would traditionally do. Um But the board members kind of had this background. Um, you know, some of them anyways, academics and kind of people who kind of understood the charitable context of it and were more concerned with the ethical issues related to, to A I. Um and I think, you know, you’ve probably discussed that with some guests in, in the past as well. Um uh of uh artificial intelligence and what that might mean uh beyond just making the world easier for all of us because we can talk to machines there are some dangers with that as well. And I think the board didn’t felt, felt like Sam was like progressing on like, let’s make this this, you know, huge company and let’s dominate the space. Um And not thinking as much about the ethical considerations that the board had. It’s time for a break. Are you looking to maximize your fundraising efforts and impact this giving season? Donor box’s online donation platform is designed to help you reach your fundraising goals from customizable donation forms to far reaching easy share, crowdfunding and peer to peer options. Plus seamless in person giving with donor box, live kiosk. Donor box makes giving simple and fast for your donors and moves the needle on your mission. Visit donor box.org and let Donor box help you help others. Now back to lessons from the Sam Altman and open A I headlines. I I saw this sort of captioned in uh uh something I was reading or maybe it was even a video that I saw uh just, you know, a week or 10 days ago when this was all capturing headlines, it was basically a uh altruism versus acceleration is I won’t go too much down the rabbit holes because there, there is this whole effective altruism movement um that um was embraced, I think by one or more board members um that’s associated with Sam Ban and greed, sort of the whole um other area but avoiding that rabbit hole for the moment yes, that, I think that’s right, that, that there’s kind of like, are we doing this for a charitable reason? Because this is an LLC with outside investors who put in most of the money? But they agreed that, hey, this is the operating agreement, we are going to be operating really for the benefit of humanity and we may not expect a profit. And in fact, we were told, don’t expect a profit, think of this as a donation. But then when you terminate somebody, we thought this makes no sense. And then I think, you know, from the perspective of some investors, even though some of them, you know, were involved in the signing of this operating agreement and the employees of Open A I who are probably a lot of engineers and others who were involved in the tech world that probably weren’t involved in nonprofit technology. So not really thinking about the charitable of it, they had a huge uprising against this move that the board did. And so within days, you’ve got um Microsoft being upset and saying, you know, we may desire just to hire um uh Altman and run the A I division within Microsoft itself because by this time, open A I and Microsoft are now very embedded together Microsoft being the, you know, the primary um uh or the biggest investor in Open A I I believe. Um And uh a lot of their um sort of programs that were or apps that we’re familiar with. Like word and outlook now have open a I sort of structures built into them and I don’t know if you remember Tony. Uh Another aside, do you remember Flippy um from Microsoft’s old, like a I help. This is from the nineties where you could say help and clip uh animated paper clip would pop up on your screen. I didn’t know clipping by name. Uh Sorry, I’m sorry. Clip uh the, the designers of clipping, I didn’t know him. Uh I mean, I don’t know, clip, he could be a woman too. Uh uh who knows the gender of clipping anyway. Uh I didn’t know clipping by name but I certainly remember the little, the little animated uh paper clip. Yeah. Yeah. So that was Microsoft A I so open chat is like a huge evolution from, from that, right? And now it’s embedded in Microsoft’s stuff and it’s like a, a powerhouse chat G BT um program that, you know, Microsoft can make available for users of its programs. Um And that’s a big deal that, you know, if somebody threatens what that might end up being. Um They had kind of A II I think from their perspective, reason to say, hey, why are you firing the CEO who’s been, you know, growing open A I LLC at like an incredible rate and incredible impact. Um And it’s really, you know, uh jeopardizing our business at, at Microsoft beyond our investment which maybe we don’t expect money back, but we’ve been like using the technology and if there’s some threat to the technology because you’re not going to follow the lead of your CEO, um, then maybe we need to sort of see what our legal recourse might be and maybe other strategies like hiring Sam Altman away from you and what’s terminated, just hiring Sam. And I think close to 90% of the employees of open A I said we’re going to if you don’t bring back Sam A CEO um at that point and a lot of media coverage. So everything, the New York Times, the Washington Post, the New Yorker, the Atlantic, like everybody writing all about this. Um probably not from the legal perspective that, that I might want to see. But um uh and understandably so, but yeah, I, I think there was pressure on the board to say, yes, we know what our fiduciary duties are. We know that the operating agreement says that, you know, the LLC is gonna be, you know, operating the, the programs for the benefit of humanity, not for the benefit of our investors, but in light of all of this, we are going to bring back Sam. So Sam Altman is now CEO there are other conditions to it, including some board members who um led the termination of, of Altman and to leave the board. But other board members who are thought, you know, at least this is how, how the, the press release from open A I read some board members or, or some of the outgoing board members, I should say um that the new board members were strong enough to stand up to Sam Altman. Like, so we put in fiduciaries that are strong enough. So should he go off, you know, kilter and really, you know, pursue a commercial and not a charitable purpose? Um uh or over the charitable purpose, I should say, and the benefit to humanity that there are board members that will hold him in check. Um So that’s kind of in a nutshell, what’s happened here. So nonprofit board also in charge of the for profit joint venture. So it’s a joint venture because the nonprofit has some ownership of it and the other for profit investors have ownership of it. Um And there are all sorts of rules that we can talk about in those type of collaborations, but nonprofit board is essentially in charge of both. Um And they made a decision with charitable purposes in mind. Uh That didn’t go well with the other stakeholders, they got threatened um with something that could have really harmed or um just eliminated a large part of the value of the LLC. Um And now we’re back to where we kind of started, but with a slightly different board and I think the questions are, what have we learned from this? And, and where are we now with nonprofits and for profits collaborating this way. Yeah, absolutely. And those are our broader lessons uh which we’ll get to imminently. It’s time for Tony’s take two. Thank you, Kate. I’ve been thinking recently about the, the contrast between thinking about how I can do something versus why I can’t. And this has always been my philosophy to, to think about the, the, the positive rather than the negative. I feel like if you’re looking for reasons why you can’t do something, you’ll find plenty. They’re, they’re easier, they’re much easier to identify. They come to the surface so much quicker than the, how you can. So I don’t like to start with the why I can’t because they’re too easy and, and they’ll, they’ll just block you up, they’ll jam you up. I like to start with the how I can. And I’ve been thinking about this in terms of like bringing on a new client, opening a door to a new donor relationship, um, visiting donors when I take my trips up to New York City, this is how it’s been, it’s been showing up for me. So for you, I’m urging you to uh start with the how you can just because the why you can’t is so much more abundant, so much easier to find. It’s, it’s definitely tougher to find the, the way forward rather than identify the roadblocks. I fully understand sometimes there may be reasons why very good reasons why you just can’t do something, but I urge you to not start with that thinking, figure out the how you can instead of the why you can’t first and then hopefully you can, you’ll, you’ll find a way forward for whatever it is that whatever it is that, uh, is maybe giving you some pause in your work or, you know, personal life, the, the how you can instead of the why you can’t. That is Tony’s take two K. That’s a very optimistic. Look at thinking that way. You know, how people make a pro and con list. Why not just make a pro list and manifest good things that you can do what you wanna do. I like that. Ok. Ok. Uh, well, sometimes there are legitimate cons. Uh, so I wouldn’t ignore them. But yeah, I don’t, I don’t like to start there. Definitely. Don’t, don’t wanna start there. All right. You, you sounded a little surprised. Were you surprised that this is an optimistic way of looking like that? I would be optimistic. I feel like when I like, talk about maybe like an event coming up and I’m like, oh, I shouldn’t go because con con con versus, well, I should go because pro pro pro and I can go do all these things, you know. I’ve, I don’t know, I liked your philosophy. I think it works very well. Not just nonprofits but like, in life in general. Ok. Cool. I just, I, I was afraid that you thought you, you sounded like surprised that Tony would have an optimistic outlook on things. What a shock. All right. But you, you’re not shocked. So that’s good. We’ve got VU but loads more time. Yes, we do. Let’s go back to lessons from the Sam Altman and open A I headlines with Gene Takagi. To me, this is a, a positive story for, for nonprofits. I mean, the, the, the humanitarian mission overcame the uh the uh the desire for, you know, acceleration is in, in profit, in, in, in potential profit making, maybe it’s too early to tell. But at this stage, I mean, I’m not saying this, this, this is gonna be the ultimate. But at this stage, I don’t know, I was pretty optimistic, maybe, maybe, maybe you disagree. But I, I felt that with, with the, with the, with the guard rails in place that uh overall, it was a, it was a positive story for non, for the nonprofit entity. Well, I, I think the positive story is in the creation of open A I and when they first developed the LLC um like that, that was certainly a positive, it’s like nonprofits and then for profits collaborating to make something really good at scale. Um And that goes outside of A I and the technology world, you know, one good example of, of this is National Geographic, that’s a joint venture um which is now uh between Disney and the nonprofit National geographic where Disney owns about 73% I think, um, of the stock of that joint venture and the nonprofit owns 23%. But each of them put four people on the board of that LLC. That’s also an LLC. Um, so that the nonprofit has an equal say essentially. And there are sort of guardrails there as well as to what the nonprofit must allow and not allow the LLC to do so. Because charitable assets are involved. Again, the nonprofit needs to have control over those charitable assets and how they’re used. So that would have held true here as well. And that’s why we have part of the reason why we have that operating agreement that the LLC um giving, you know, the, the board of the nonprofit to be the board essentially of the LLC and all these provisions saying that investors may not make money from this. It’s, you know, really about the benefit of humanity and, and in 501 C three terms, the ability of the LLC. So, yeah, the lesson is, yeah, there are some good laws that create these guard rails. Um And there are some people who are involved that really were interested in doing, you know, doing a I right the right way. But I think on the, on the other hand of it and sorry to be the pessimist in the holiday season. But on the other hand, or the other side of the coin is, the money always wins. You know. So, well. But we don’t know, we don’t know if that’s gonna happen, do we? Well, we know Sam got rehired, right. Altman got rehired as the CEO of the organization. And yes, they said there’s gonna be more controls because the board members are the new board or people that hold him to check. But the, the, the new board members are also kind of for profit people, right? They’re not other sort of nonprofit leaders are like they’re, they’re more well known for, for their investment expertise and what they do in the for profit world and technology world, which is important too. Um And, you know, we can sort of go into, you know, some people wanted to write an immediate reaction kind of in the nonprofit law world that I reside in is, hey, these are charitable assets. They did what they thought was the right thing to do. You’ve got to protect those charitable assets and those charitable assets always have to be used for charitable purposes. Uh unless they’re sold for fair market value in return, which I don’t think is the case here. So charitable assets involved got to be used for charitable purposes. But I think there’s a bigger question too. Um And the question is if the fiduciaries just held true and said, yep, we’re not changing, we’re not hiring Sam back because we want to do this the ethical way. And Microsoft went and hired Altman and 90% of the staff of Open A I and Open A is other investors lost confidence in the organization. Let’s say the organization tank. Um, there was, you know, the, the, about the $100 million investment that might have been made by the nonprofit that might be worth billions of dollars right now that the nonprofit could have all seen wiped away and all of those assets would be bound by charitable trust that had to be used for charitable purposes associated with it. So, you know, on one hand, it’s like, yes, you know, we have to stay true to our mission. But on the other hand, it’s like we own a really valuable asset. And if we do something that tanks the value of that asset to, to where it doesn’t have very much value anymore, is that consistent with our fiduciary duties? So I think there’s really sort of tougher questions in there. And again, because we don’t know all of the private documents that exist with the, the complex corporate structure. We don’t know exactly if it’s that simple, but I think that’s one of the considerations to have and why we’re not completely sure. I, I guess between your optimism and my pessimism, it is, we’re gonna have to wait and see what happens. OK. All right. Let, let, maybe we’ll come back to it in six months or we’ll see, we’ll see what’s, we’ll see what’s developed it. May not even be, who knows the way things move so fast. But in any case, we, we’ll, I’m sure we’ll revisit this. Let’s, let’s broaden to uh some of the, some of the lessons for uh not, not for, uh you know, a smaller mid-sized shop, having a, a for profit subsidiary, governed by a managing entity and entity that uh but there are, there are um takeaways for our, our, our um our routine sort of contracts with and, and partnerships with for profit companies that, that around fundraising um around some of the other char well, the, the uh the commercial co ving. So let’s talk about some of the lessons that we can take away. Yeah, I think that’s a great way to sort of take, take some lessons out of this open A I structure and make it real for, for, you know, our, our listeners here. Um And, and I think one, maybe the first one is not just for profit companies when, when you’re partnering with individuals as well. And let’s start with your kind of realm of the world. Uh and the nonprofit sect Toian fundraising, let’s say you’re representing a charity has a million dollars in, in gross revenues and is, you know, doing great work. And a donor comes along and says, I will give you $2 million that’s twice your annual gross revenues, but you must do this with my $2 million. Now, would you automatically accept it no matter what their conditions are. Um Or would you say, hey, we actually have to, to see what, what, what those conditions. Yeah, of course. You know, what, what, what are you, what are you asking us to do? And is it consistent with our mission with our organizing documents? Uh So I’m certainly happy to have a conversation and isn’t that kind of the open A I issue as well? Right. You’ve got for profit investors that say, hey, we’re gonna give you a ton of money and yeah, we’re not gonna ask pretty much from you because we said, you know, this was all like, this is what we all want. But when you fired your CEO now we’re upset now, we want to know what we can do to change that and donors can be the same way, right? I mean, so super major donors that are very demanding, upfront when they put their conditions on, it might be something that the nonprofit might be able to accept, but you should actually know what the history of that donor is as well. Like how, you know, once they made their gift legally, that relationship should be, you know, over unless there are other contracts involved. But if it’s a gift, they made their gift, they get a deduction, you know, from, from the gift and the control of that gift lies with the, with the nonprofit. And generally speaking, the donors really can’t sue the nonprofit. If they misuse the gift, it block that, that lawsuit would belong to the attorney general. So the donor would complain to the attorney general and the attorney general would say, hey, you’re not using it for the restrictions that were imposed by the donor that you agreed to. You know, we’re gonna step in and, and make sure that that happens. Um, and we’ll, you know, we’ll go to court if you’re not complying with it. And we might find you as the attorney general of the state or the state charity official. Donors can sometimes have rights in some states by contract if they entered into a contract. Um But largely it’s with the regulator that that’s going to deal with it. But if you’ve got a donor and you see this again, maybe outside of the normal listeners, but like in the university context and stuff where they’re asking for a lot of things and when you do something that they don’t like, they start to leverage it and maybe it’s because they leverage it with future donations that they could withhold that you thought you might get, um or they leverage it with a media attack against you and the leadership. Um So you wanna know a little bit more about that donor as well, not just the conditions, but is that donor litigious? Do they use pr to attack past relationships? Um um You know, so learning a little bit more about that when when you’re gonna get a big gift and when it’s conditioned, um, heavily where, you know, and, and this is not sort of the typical. We wanna just make sure you use it to, to advance children’s education in Los Angeles rather than in, you know, other cities we’re talking about like a gift that is like, suddenly quasi charitable, right? Like you’re not even sure if it’s really charitable or not, or the condition is so strange, um, that, you know, it should come up to the board for the board to decide whether we really want to do it because of this, because of the conditions that are attached. And, you know, you could add another layer. Uh I could add another layer to what you were hypothesizing, which is the person could be a board member and, and a major donor. So, you know, they can cause trouble for the leadership because they are a fiduciary. And, you know, they can claim that the organization is, is breaching its duty to its mission because it’s not adhering to the terms of my agreement, which is more in line with the, the mission. And, you know, you can imagine an argument, uh uh you know, a, a long played out a long played out uh difficult relationship uh on that level too. Um All right. So that, that’s very good. You know, it’s, that’s valuable. That’s, it’s not only, it’s not only corporate or even incorporated entities of any type profit or for or profit or nonprofit. Uh It’s gonna be a relationship with an individual that you need to be very scrupulous about. Yeah, that’s, that’s very teddy and not to say that, you know, we, we need to be super cynical about every goal that we have. No, but, but, but uh go in with eyes open, you know, you need, you need to, you need to protect what you founding documents and what your mission on your website says. Absolutely tiny, what else, what are, what are, what other uh lessons here? So, you know, I think there are other sorts of collaborations that nonprofits may have, including smaller nonprofits with for profit organizations or individuals including like, oh, we want to like fundraise together. Um You know, perhaps it’s um cause related marketing. Um So somebody is going to say, hey, you know, buy uh some of our goods and we donate, you know, 1% of our proceeds to charity. Um And that’s a, you know, a, a collaboration that has some importance to the nonprofit, right? So, you know, again, as a fundraiser, Tony, you probably want that what that company, you know, who that company is and how they’re run before you agree to let them sort of promote the charity as sort of um kind of a partner if you will um in, you know, in layman’s terms um with the for profit, in raising funds. Now, you know, if you get 1% of, of that, that might be, you know, great money that you wouldn’t have seen otherwise. Um, but we also know that there are a lot of scams that have gone on and sometimes those are with, like, it, it used to be robocalls. Right. I don’t think we have that so much now in our, in our world but it’s, um, uh, sort of email and, and other sort of, uh electronic messaging now. But Robo calls from, you know, charities, um, which were actually commercial entities that are saying, hey, you know, we’re fundraising for this charity that’s associated with the police or with the firefighters support us and, you know, you know, your proceeds will go to that charity and it turns out, you know, maybe 1% 2% or some minuscule amount would go to charity. And that commercial operator that Robocall was making all the rest of the money, um for providing that fundraising services. And some charities would say, hey, that’s one, you know, percent, you know, that’s money we wouldn’t have gotten in any way. So go ahead and use our name. But in the end, you know, that could really blemish the charity’s reputation and, you know, its relationships with donors because that seems pretty deceptive. Um, uh And so you have to be careful and that, that’s, those are extreme cases, but there are going to be those gray areas where you say, I don’t know, if going into this relationship with this organization and what they’re selling and how they’re using, our name is good. So you gotta be careful of that as well. If we’re gonna lend our name to something like this. Uh uh I mean, at the most basic level, we need to make sure that this is not just a handshake agreement, there needs to be a written agreement. Uh A as, as you’re thinking, you know, as you’re speaking, I’m thinking there has to be a way for the charity to remove itself if there, if anything happens that, you know, just, I don’t know, broadly would bring discredit to the, to the nonprofit name or reputation or, you know, anything, something broad like that. So that if the, if the president of the car dealership is, um, uh, you know, caught up in some kind of scandal, even just accused of something, let, let’s keep it, let’s keep it financial and not anything, you know, lascivious, but, you know, they’re accused of some kind of financial crime that, that, that brings discredit to the nonprofit and we can, we can walk away from this. Yeah, I mean, that’s just, and that’s just a basic, uh, that’s just a fundamental term I would think. But there has to be a writing between the two, the, the two, parties that are gonna, uh, work together and most states require some sort of writing and some sort of provisions in that writing to protect the charity in those relationships, um, under a lot of state laws, they call this commercial co venture, um, rather than cause related marketing, but kind of the same type of relationship where a for profit is out there using the nonprofit’s name with permission. Um, and saying to the public, if you buy some of our services or some of our goods, the car that you mentioned, then a percentage or some portion of our uh revenues, uh, or the, the funds that we get from the sale, we’re gonna go to charity and you know, having something in writing is great and you know, required provisions in the contract is great, but you’ve got to even do more than that because you know what if they give you, what if you’re the head of a charity and they give you a check for $10,000 at the end of the year and say, hey, this was all we raised. We thought we were going to raise $100,000 for charity, but we didn’t sell that much. How do you know, how do you know they didn’t sell a whole lot more? And what obligation did they have? You know, were they holding the $10,000 for a year, were they holding it for a week? Um And there, there are laws, uh, you know, depending upon what state you’re in about how that works. So, for charities, the obligation is if you’re going to enter into that type of, uh, relationship, make sure, you know, the laws involved as well because there may need to be a specific type of contract that’s involved. You might need to have, um, that other party register and report on this and you might need to build into your contract, certain things that allow you to be able to audit, um, what that organization is doing, at least, you know, on, on their books or on their paperwork. Um There could still be fraud. So you have to always be cognizant of, of uh the reputation and the history that your other partner again loosely um stated is, but you, you, there’s a lot that goes into that and again, just like with open A I and its relationship with its investors, you, you have to know something about that other party and you have to have this mutual understanding that should be documented in agreement just as you said, you mentioned registration. Uh a lot of the laws in states that require registration for charitable solicitation also require registration of commercial conventions. That’s right. Um And uh reporting, I mean, it might be with each form of solicitation or might be on an annual basis. Um So, um something to, to pay attention to, again, as a charity, you have a responsibility to make sure you’re contracting with parties that are permitted to do the work that they say they’re gonna do for you. So it’s not just their fault, it would be your fault is the charity leaders. Um if you enter into a relationship like that and it isn’t compliant with the law. So, be careful of that. What else should we talk about, Jean? Um So we can talk about a little bit about, well, partnerships where um there are actually kind of nonprofits looking for a little bit of money um from, for profit investors who want to do something with what the nonprofit is doing. And it might not be, you know, in the millions or billions of dollars that we’re talking about with open A I, it might be in the thousands of dollars. So you’ve got a nonprofit program. Um And you know, you think that there might be some people interested in supporting it, but they don’t want to give you a loan, they don’t want to give you a donation, but they said, hey, let’s go into some sort of business together and we want a piece of, of sort of the equity in it. And this happens again in a little bit of a bigger context all the time in low income housing. Um So for for profit developers to get low income housing tax credits from the government, they have to be partnered with a nonprofit in order to do that. Um So the only way to access those tax credits is to partner with a nonprofit. So in, you know, in that case, the nonprofit again has a whole bunch of rules involved in terms of, well, you’ve got to protect the charitable assets that you are contributing to this joint venture that’s co-owned with for profit investors. You’ve got to make sure that the nonprofit purposes are being advanced by that joint venture. Um, so again, if you’re thinking about it, even in a small context, not involving, you know, a lot of money, but even in a small term, like, let’s start a small LLC together and, you know, the nonprofit is gonna put in $20,000 and for profit investors are going to put in $20,000. Um, and we’re gonna do something that furthers the charitable purposes, but that is outside of maybe what 501 C three allows or it’s only gonna be capable of doing it at this scale because there are people who want their money back as shareholders or they want to have skin in the game as well, right? Um So if they’re gonna do something like that, again, laws involve that protect the charitable assets, so you have to do it carefully. Um, you know, 20,000 $20,000 is possible, but you, you, you, you’re gonna have some associated costs and of course, if you’re gonna also manage, uh, a joint venture, you have to be very careful about, um, keeping an arm’s length distance with the nonprofit, even though you need to have a certain amount of control of it. So again, just like the open A I thing, but on a much smaller scale it gets to be complicated stuff. Yeah, this sounds like walking a tight rope between, between the, between the two entities. Um All right. I mean, you’re, you’re saying it’s, it’s, it’s done but it needs, uh, obviously it needs to be done delicately. Now, I see this happening a little bit more often nowadays because there are like government incentives um for small businesses like so, um sometimes it’s, it’s minority owned small businesses, sometimes it’s women owned small businesses and there are sort of government funding to spur on these businesses and nonprofits are sometimes excluded from that. But the work that is to be done is often, you know, in the public interest, which is why the government is funding it in the first place, right. So it’s something that a charity could do and it might be a minority led charity or a woman led charity that wants to get in on it, but they can’t get in on it because those programs are designed for small businesses only. Um And that may not have been the intent of the legislative body that created that, that fund to exclude nonprofits that are led by those um uh persons that face sort of economic disadvantage in certain areas. So it’s interesting, some nonprofits are forming for profits for the purpose of being able to compete on those government bids. And what realms are you seeing that is that also mostly housing? No, in, in all sorts of realms from uh disaster relief, for example. Um um uh So, uh yeah, and, and you can find it in uh education as well. So, uh distance learning education um largely was kind of a concept of joint ventures as well. You had four profits that wanted to put up the money and you had a nonprofit that had the skills and the teachers, right? So a lot of distance learning, um um, now they’re in apps and stuff and in websites. Um, but when they first started, they, they were often done through joint ventures between educational institutions that were nonprofits and some uh investors or educational providers that were for profits. Anything else, uh, that you want us to be aware of when we’re partnering with some other entity? Yeah. So there’s a, you know, the, the big concept that everybody is concerned about from a regulatory perspective is 501 C three s are not allowed to give prohibited private benefits to anybody, right? Not just insiders where we call it private endure if like a board member benefits too much from an organization. Um, um, but for anybody to be overcompensated by a charity, um, for any reason, uh can be seen as a prohibited private benefit. Um And if it’s an insider, like a director or officer, there can be penalties on that individual and they would be required to return the money as well. And the board members who approve that transaction could also be personally liable for some penalty taxes as well if that private benefit is extended to an insider, like a founder board member, you know, high level manager or officer. Um, but if it’s to anybody, an outside vendor and you didn’t vet the situation well enough to know that, oh, they’re actually getting more than what they contributed um to us, more than what they paid for. They’re getting more value from the charity. So it looks like it’s a diversion of charitable assets, right? So if you overcompensate, for example, somebody who developed a website for your organization and the commercial rate would have been, let’s say $10,000 for this and that person did the exact same service that their competitors might have done, but charged you $50,000 for it. And the board just simply didn’t know what the commercial rate was and approved it without any intention of doing anything wrong. That’s still a private benefit transaction. And that could threaten uh an organization’s exemption. So, be careful, um, when you sort of enter into transaction with, for profits, even if they’re vendor relationships to make sure that you’re not overcompensating anybody and always be super careful if it’s an insider that’s involved. So a board member officer, you know, that has a company and they’re entering into the contract and, or office space. I see that often board member, board members giving office space to uh to, to the, to the nonprofit. But you’re talking about not giving or you’re talking about, you know, beyond market rate uh when they try to market rate transaction. So, all right. Well, so this goes back to, to uh the, the due diligence that you and I talked about years ago around uh private benefit transactions that were related to insiders c suite board members, uh founders, you know, so it’s the same due diligence supplies just uh it applies to a, a commercial entity as to your due diligence around a commercial entity as well. And, and what, what’s appropriate compensation for them? Yeah, and that wraps back into the open A I issue as well without knowing it. But I would consider that the, the board may have been concerned that they were extending a private benefit um to its outside investors by operating for commercial purpose, even though they’re organizing documents or their operating agreement said, hey, we’re doing this for humanitarian purposes and you might not get any profit coming out of this interesting gene. All right. Well, that’s savvy thinking. All right. I see uh anything else that we should take away from our potential relationships with other entities? Um Open eyes is what you said earlier. And II, I believe that that’s 100% true, Tony. So, yeah, most people are good. Most, you know, most people are trying to do the right thing. Um But keep your eyes open. Um And not just with respect to, to um what you know, who you’re dealing with, but also with respect to kind of what laws might apply. Um So, um stay, stay in touch with kind of the important resources that you need. Keep yourself safe, keep your nonprofit safe, stay safe. All right. Thank you, Gene Takagi. And it’s the nonprofit law blog and the uh firm is at Neo Law group.com. Gene is at G Tech. Thank you very much. Gene always uh always learn more than more than I can, more than I can manage in, in one sitting. I have to listen back again. Thank you very much. Thank you so much, Tony. Next week there is a 57% chance it’ll be performance measurement if you missed any part of this week’s show, I do beseech you find it at Tony martignetti.com were sponsored by donor box, outdated donation forms blocking your supporters, generosity. This giving season donor box, the fast flexible and friendly fundraising platform for nonprofits donor box.org. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Martinetti. This show, social media is by Susan Chavez, Mark Silverman is our web guy and this music is by Scott Stein. Thank you for that affirmation. Scotty be with us next week for nonprofit radio. Big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for September 25, 2023: Possible Implications Of The Supreme Court’s Affirmative Action Decision

 

Gene TakagiPossible Implications Of The Supreme Court’s Affirmative Action Decision

Gene Takagi

The Supreme Court’s decision this summer struck down college admissions affirmative action programs. Yet it may have repercussions for nonprofits around employment, contracts, grants, and other areas. Gene Takagi gives us his analysis. He’s our legal contributor and managing attorney at NEO, the Nonprofit and Exempt Organizations law group.

 

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[00:00:39.45] spk_0:
And welcome to tony-martignetti Nonprofit radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite abdominal podcast. Oh, I’m glad you’re with us. I’d suffer the effects of a parapharyngeal abscess if I had to swallow the fact that you missed this week’s show. Here’s Kate, our associate producer with the highlights.

[00:01:16.40] spk_1:
Hey, tony, we have possible implications of the Supreme Court’s affirmative action decision. Supreme Court’s decision this summer struck down college admissions affirmative action programs, but it may have repercussions for nonprofits around employment contracts, grants and other areas. Jean Takagi gives us his analysis. He’s our legal contributor and managing attorney at Neo, the nonprofit and exempt organizations Law Group. On Tony’s take two,

[00:01:18.61] spk_0:
an old drop

[00:01:50.07] spk_1:
were sponsored by donor box, outdated donation forms blocking your supporters, generosity, donor box fast, flexible and friendly fundraising forms for your nonprofit donor Boxx dot org and by Kila grow revenue, engage donors and increase efficiency with Kila. The fundraisers, CRM visit, Kila dot co to join the thousands of fundraisers using Kila to exceed their goals. Here is possible implications of the Supreme Court’s affirmative action decision.

[00:02:35.30] spk_0:
It’s always a pleasure to welcome Jean Takagi back to nonprofit radio. I know you know who he is, but he deserves to have a proper introduction. Jean Takagi is our legal contributor and the managing editor of Neo, the nonprofit and exempt Organizations Law Group in San Francisco. He edits that wildly popular nonprofit law blog and is a part-time lecturer at Columbia University. The firm is at neola group dot com. The blog is at nonprofit law blog dot com and Jean is at GTA. Welcome back Jean. It’s good to see you.

[00:02:41.24] spk_2:
Great to see you to tony. Thank

[00:02:52.90] spk_0:
you. I just realized uh we both have red T shirts on. We’re matching today. You’re more for, but you bought a jacket over yours. That wasn’t necessary. Thank you. I’m just, uh you know, I’m, I’m t-shirt and bathing suit because I live because I’m on the beach. So I, I don’t, I don’t put a jacket on. I hope you’ll forgive me. My uh my informality.

[00:03:04.51] spk_2:
It’s a little cooler here in San Francisco. We’re in the mid sixties today. So, well,

[00:03:50.21] spk_0:
not too. Yeah, we’re in the mid uh North Carolina. All right. So we’re talking about the uh Supreme Court’s affirmative action decision and uh the potential for some implications beyond merely college admissions. Why don’t you, why don’t you just set us up with a reminder about that? Uh It was either late June or very early July decision that came out about uh college admissions uh was the um uh the students for fair admissions versus uh the Fellows of Harvard University. And then another case versus the University of North Carolina. So a private university and a public

[00:05:35.84] spk_2:
university. Yeah. So um both cases were treated together and it was um in late June so early this summer um where the Supreme Court came down with a holding that basically said that um in higher education admissions um for uh state universities, uh and for private universities that are state actors and essentially probably because of the federal funding that they receive. Um Well, if they use race um in their admissions policies of deciding who can get in, um whether it’s uh a strict criteria or whether it’s a sort of like a plus factor in rating a candidate’s qualifications that is a violation of the Equal Protection Act uh of the 14th amendment. So the Equal Protection Act basically um says that every person is entitled to equal protection of the laws and that act is applicable to, to governments and state actors. And Harvard uh was brought into the case as an example of a state actor. Um And so, you know, some people were asking, well, how does this even apply to nonprofits? And, well, that’s one way that it applied. And it’s a little unclear about whether something like federal tax exemption. Does that make a nonprofit, a state actor in some cases really haven’t seen that yet, but, um, with the Supreme Court, we’re not really sure, um, what the ties are going to be. Um, but there are all sorts of potential applications for nonprofits that, that people are concerned about. And from my perspective, you know, the decision was fairly disappointing but not unexpected.

[00:07:45.61] spk_0:
Yeah. And, and to just emphasize what you said, you know, we’re talking about potential implications beyond. So we want to raise people’s consciousness about things to watch out for, uh things to watch out for in the news, things to be aware of conscious of, in your own, in your own work, um possibly in grantmaking or, or grant receiving things like that. So, um, yeah, you know, my, uh lawyers are trained to always be learning. You, you never stop learning as an attorney. My uh law school learnings are sort of quickly being eroded by, you know, when I learned about, uh what I learned about abortion protection is obviously, uh no longer applicable. Uh And what I learned about, uh, discrimination, I remember there were, there was benign discrimination like, you know, uh whatever the fishing license or voting or voting or driver’s license laws are in your state, you know, that’s 16 or 18 or 21 you know, whatever it is, that’s, you know, kind of benign. There’s, there’s this, we’re surrounded by discrimination, there’s just, they’re different types. Some are benign and some are invidious, the, the hurtful kind. And then there’s, there was the, uh, sort of corrective or remedial kind which is what, what was at issue around the use of affirmative action in, in college admissions that, that corrective or beneficial kind. And, uh, uh, I, I saw in the, uh, one of the, one of the blog posts that you did at the, uh, the wildly popular nonprofit law blog dot com. Uh, Justice thomas’ concurring opinion was, uh, oh, no, I’m sorry, it was Justice Roberts, the main opinion, you know, eliminating discrimination means eliminating discrimination, discrimination of all types for all reasons for all purposes. Uh So which is a, you know, a part of the, the holding of the case. So, so has has implications, potential, has potential implications for us.

[00:10:14.49] spk_2:
Yeah, and I, I don’t want to diminish just the impact on, on what this decision just if we look at it in isolation for admissions in higher education, um you know, that has tremendous impact because um even Justice Sotomayor said in, in her dissent, ignoring race will not equalize a society that is racially unequal and like that’s really true. So you can take a look at the, the de demographics and, and you, you can see that there are certain bipoc groups that have um less representation in higher education that can result in less uh income and wealth equality down the road. So there are huge implications of this just in higher education. But a lot of our nonprofit organizations or the bulk of them are not in the education space. And even though they may deal um on the peripheral with, with what the impacts of this decision are on higher education, they may have more direct or may be feeling more direct consequences because affirmative action applies as a defense in other types of cases as well, including uh in the employment context and in sort of um contracting uh cases where organizations enter into contracts with different vendors and whether you can, uh say I’m going to base the selection of a vendor specifically on belonging to a particular race. Um And those laws exist, you know, protecting against discrimination in employment and in contract uh making and enforcing before the Supreme Court holding and that Supreme Court holding didn’t change these cases. But affirmative action was used was, has been used as a defense in both those cases, both those type of claims. So there’s the question now, if affirmative action is no longer a defense in some of the higher education and admissions cases, will they be a defense in employment cases and in the contracting cases? So there are implications for this that are unknown yet. But um the trend doesn’t, you know, doesn’t seem good. And we’re seeing organizations and wealthy conservative individuals who really want to challenge these laws across the spectrum. Um Finding cases to attack um organizations including nonprofits and saying we don’t think we’re gonna allow you to do this again. We’re gonna sue you and we’re gonna test it in court and see what happens

[00:10:41.28] spk_0:
and how many government agencies a, a, at all levels of government have, uh, you know, advantages for minority and women owned businesses, uh AAA preference. You know, you get a, you get a step up, it’s not the, it’s not the end, all, it’s not the sole factor but you get a, you get a, an advantage if you’re a minority and women owned business, for instance, those, those types of preferences you’re saying are now suspect at, uh, at, at, at best, I think

[00:11:29.82] spk_2:
they could be. I mean, so there are specific carve outs, um, in, in the laws that can apply for certain things. But, yeah, you know, even if you know what, if we took justice Roberts at his words, right. That type of program would not exist either. Right. So, um, you know, equal is equal and we don’t pay any attention to historical. Um, uh, we just don’t,

[00:11:51.39] spk_0:
we just don’t pay any attention to history. We just ignore what, what’s happened to minorities and, uh, in the country and, uh, we’ll, we’ll just wait, it’s a clean slate. We’ll just start with a clean slate. Everybody’s equal, which is, which is preposterous, you know, given our structures and invidious discrimination in, in seemingly benign places, uh, which are not benign. And, uh, yeah, we’ll just ignore history.

[00:12:17.11] spk_2:
All right. I so appreciate how you frame that because that goes directly to sort of like the book banning and the, uh, history textbooks in Florida and all of that as well. It’s the same kind of, um, you know, uh, same type of organizations and, and people who are driving those same sort of claims and, and nonprofits have to be paying attention because they could be on the other side of those claims.

[00:12:45.19] spk_0:
Yeah. All right. So let, let’s dig in a little deeper and, and see what uh your, your, your, your concerns are about the potential for uh for problematic areas. Uh Employment, you mentioned employment. What should we, what should we be conscious of, what should we, we be uh looking out for?

[00:15:43.77] spk_2:
So, you know, there have been some, some measures by, you know, some organizations that would do things or, or that that would um with well intentioned goals, I think, say, you know, we really would like to have, let’s say a bipoc leader in place. So, you know, uh you know, with the uh succession planning, if our executive director is leaving next year, we would really like to find somebody who is a bi park person to lead this organization because the majority of communities we serve are bipoc communities. And that might be their rationale in saying we’re gonna go out and we’re gonna look for a bio executive director um to be our next executive director if you’re overtly restricting the hiring of an executive director to specific racial categories, that’s a violation of employment laws. So, title, um, six would be those that are, you know, governmental agencies, title seven would extend out to private employers, including for profits and nonprofits. Um, and there are all sorts of state discrimination laws as well. Right. So if you are, you know, it, if you feel like you can’t say I’m only gonna hire a white executive director, you know, if that feels wrong, you probably can’t just say I’m going to hire a black or a bipoc executive director, sort of by the same token. So, um, that is something that’s just built into anti discs laws. The idea was to help those who are underrepresented and marginalized, um, from suffering uh, to prevent them from suffering from such discrimination. But, you know, some people have called it reverse discrimination now, but those, you know, those same principles still apply, those laws still apply. So if you restrict your hiring and make it a qualifying factor to be, you know, a member of a certain race that would be illegal if you use it as a plus factor, that may be illegal. So saying, well, all things being equal, we’re gonna hire the person of a certain race. So, you know, that’s kind of where, you know, there are some affirmative action defenses in there, um, where we are trying to correct certain systems that might be internal or they might be, um, the product of, of historical, um, problems. Um, and there were affirmative action defenses allowed in that, but I don’t know how strong they’re going to, to be able to, to hold up in light of this opinion. Um, we’ll have to see how it gets tested because it’s, it’s definitely not the same as university admissions. Um, but they’re both, you know, um, facing kind of similar pressures from, from some of the conservative groups who want to attack that as being discriminatory. So we’ll see how that goes in the employment context. But that let me stop there, tony and see if you have any thoughts about it.

[00:16:35.01] spk_1:
It’s time for a break. Donor box quote. We’ve seen incredible results with Donor box in the last year. We’ve boosted our donations by 70% and launched new programs in literacy, health, child care and tailoring for our girls. That’s Jennings W founder and executive director of Uganda 10 18. If you’re looking for a fast, flexible and donor friendly fundraising platform for your organization, check out donor box donor Boxx dot org. Now back to possible implications of the Supreme Court’s affirmative action decision.

[00:17:24.60] spk_0:
This could apply to board membership too. It might be a very admirable goal because you serve a bipoc community. So you want your CEO and maybe other senior leaders and your board to be reflective, to be representative of the folks that you’re serving in your community. So it, it, it, it, it’s very it’s, it’s advantageous, it’s, it’s admirable. Um You wanna, you wanna empower folks uh who are among those? You’re, you’re helping? So how do you, how do you then frame this so that you’re, I don’t know, your, your board minutes, your, your board transcripts are, are not uh are not used as evidence against you.

[00:20:16.30] spk_2:
Yeah. So, um you raise some great issues. The first um is um board membership and saying, hey, what if, what about asking for only bipoc board members or black uh persons who identify as black as board members? That’s what we’re looking for now because our board is all white. Um Can we do that? And you have to be careful of tokenism, of course. But um there’s nothing in the laws, any discrimination laws that would prevent that from happening so long as board members are not employees, right or under contract with the organization. So the any discrimination laws are specific to employment. Um Yeah, and contracting, at least the ones we’re talking about today and I don’t know of any that um refer to sort of volunteer board positions. Um that would be protective of that. But um kind of what else you were um talking about is like, well, not all is lost and it’s not like, ok, we’ve got this decision, we’ve got these laws and we can’t get to um solving some of our problems, let’s say our, our white um managerial and executive staff were 99% white males, you know, for us to look for hiring for a little bit of diversity would seem to make sense. Um, but if you tell us, we can’t use it as a plus factor, we can’t use it as a requirement of our next hire. Really hamstrings us. So what can we do? And so the all is not lost theory is saying, well, look to other things. So what you can do is you can encourage applicants who are, uh who identify with particular race groups. If that’s what you want to do, you can encourage them to apply, you can make sure that you’ve got internal systems that ensures that they’re not going to be tokenized. Um, you are going to uh perhaps recruit in areas or from other sources that um uh provide more candidates um that represent the, the groups that you want. So all up until saying you must be of this race group or ethnic group to be considered eligible to be and a higher or we’re gonna give you, uh uh a plus factor where we’re gonna consider your application more attractive because you’re a member of a race group solely for that reason. That’s the problem. But in the admissions case, um in, in the Supreme Court case, they, the, the majority opinion said, hey, guess what? You can’t say race is the factor. But in the admissions essay, if you talk about character that was um shown in dealing with problems that you had specific and

[00:20:24.34] spk_0:
now you now on the individual level,

[00:20:27.38] spk_2:
right? So

[00:20:28.33] spk_0:
not the, not the, not the race or community level,

[00:20:31.37] spk_2:
although race obviously played a factor

[00:20:34.50] spk_0:
in that individual’s life. Right? But exactly, and you can run the level,

[00:21:57.18] spk_2:
you can use that as criteria. So some people say, well, and the, the the majority holding was also clear that hey, you can’t use that as pretext and just say, write whatever you want. And, you know, it’s really just about race, but it, you really ask them to, to, to write something about themselves and if they want to include something about their race and what they’ve, you know, um overcome uh because of discrimination, past discrimination, that may be evidence of character that you can use in your uh in your process. So while that’s not a really elegant solution, and um you know, you can use socioeconomic factors, for example, in the admissions uh policies. Um that’s not exactly the same as race and we’re, you know, trying to deal with race. If that’s what we’re left with, we, we still can use those tools. So, um again, you can use tools and other strategies to ensure that you do get a diverse pool. And that may allow you to find the most, you know, um person based on other characteristics that ends up being somebody um who belongs to a race or ethnicity that you really wanted to, to have in that position in order to um further your de I goals,

[00:22:00.80] spk_0:
anything else with uh employment gene?

[00:22:26.20] spk_2:
Um I would just say employment is probably sort of the biggest risk area. So just be for, for organizations even again, well intentioned and trying to deal with historic injustices, be very careful in the employment area. So, um you know, to the extent you can um try to get legal help, an employment lawyer. And, you know, for those who are in cities that have bar associations with, um you know, volunteer legal services programs, talk with them because I think that this may be a popular area for a lot of local bar associations to provide some, some pro bono counsel.

[00:22:48.21] spk_0:
We talked a little about contracts and, uh and I, I know you have concerns about uh grantees and, and grant tours as well. Uh uh around contracting uh around whether these are, in fact, contracts can we, can we move to, we move to that arena? Yeah.

[00:25:10.46] spk_2:
And, and so, um contracts in general, um all nonprofits enter into contracts, right? Or just about all nonprofits enter into contracts. So the law, um which is uh the federal law anyway, and civil rights laws referred to as section 1981. Uh and section 1981 generally prohibits discrimination in making or enforcing a contract. And that includes any, you know, enjoying any terms uh of a contract as well. So, if you were to again, similar to the employment contract, say we will only hire a vendor if they are a member of a specific ethnicity or race, that’s gonna be in violation of 1981. So probably for, for most people, that kind of makes sense. But we have seen, you know, especially, um I I in the last few years as our social justice efforts have have risen with publicity of like some highly charged events um uh that have been um so terrible. Um uh We have seen movements that said, hey, we really want to increase sort of how we’re contracting out with diverse vendors as well, not just employees. And so people have been saying things like, you know, let’s contract out with more bipoc individuals or more women owned businesses or, um you know, and they’ve been looking at different ways to sort of increase their de i efforts in uh establishing vendor relationships. Um And that’s something now that you have to be very careful about as well. So again, no, just like as in, in the employment context, you can’t have a requirement um or even a plus factor of, of, of saying, you know, if you’re a member of a particular race, then you don’t qualify for this contract or you will not, you, you will be dis preferred for, you know, reasons of, of selecting uh a vendor for, for this contract. Um So how does this fall in respect? I just

[00:25:38.88] spk_0:
before you before you make your, your follow on point. But I just want to remind folks that section 1981 is by no means new. This is Reconstruction Era. Yeah, 18 65 or four or something or probably 55 or 18 fi fi 18 65 or 66 was section 1981 to give freed slaves the all the benefits of contracts and, and, and this is the, the statute even says all the benefits that white people enjoy something like that. It’s in the, it’s in the text of the statute. So this is not nothing new is my point.

[00:28:16.56] spk_2:
Yeah. Um So, well, over 100 and 50 years old now. Um And it’s something that, that you have to pay attention to, again, affirmative action has been used in the past as defense um in 1981 claims, but we’re not exactly sure how that’s gonna pan out, but I, I wanted to give you a specific example because we talked about it or you alluded to it in the beginning about grant agreements. Um And so as lawyers, we kind of learned like what a contract means, right? And it basically is, there are more than one party to a contract and they agree, they make some mutual promises and they each provide each other with some sort of value. Lawyers call it consideration that goes back and forth. And if you have those elements, then you’re in a contract So the question now is, what is a grant, is a grant agreement or contract? Is it two parties? Yes. Are they mutually agreeing on a bunch of terms and things? Yes. Now, is there value being exchanged on both sides? Now, that’s where there’s an issue. So most people think of a grant as a gift, right? We even filed it in our nine nineties. We, we lumped them all in as gifts and grants and donations. And so, uh if a gift, if it’s a gift and there’s not value coming back, then maybe it’s not a contract because there’s not that equal or it doesn’t have to be equal, but there’s not that exchange of value. Um On the other hand, there are like provisions in grant agreements that say, well, you must do this with the grant monies and you must give us results, you know, show us what the results are of those things. And if you don’t, if you don’t use those monies for those things, you have to return it to us. Um And, and those terms start to look a little bit more like contract terms, right? Are we making a gift for a restricted purpose, which is very valid argument or are we making a payment to get something done? Not for maybe for the funder but getting something done out in the community or producing something because the funder wants that to happen. So really they’re paying for it and you’re delivering it. Is it more like a contract or a gift?

[00:29:09.98] spk_1:
It’s time for a break. Kila increase donations and foster collaborative teamwork with Kila. The fundraiser, CRM maximize your team’s productivity and spend more time building strong connections with donors through features that were built specifically for fundraisers. A fundraiser. CRM goes beyond a data management platform. It’s designed with the unique needs of fundraisers in mind and aims to unify fundraising, communications and donor management tools into one single source of truth visit Kila dot co to sign up for a coming group demo and explore how to exceed your fundraising goals. Like never before. It’s time for Tony’s take two

[00:30:19.98] spk_0:
long time listeners. Oh, thank you, Kate. Thank you. Long time listeners will remember that this show used to be in a studio in New York City because I used to live stream the show every Friday. I’m pretty sure it was Friday at 1 p.m. from 1 to 2. And then from then I would start my weekend. Uh, and Sam Liebowitz was the producer of the show. He owned the studio where we used to do the show every Friday afternoon. And guests would come to, ideally, they would come to the studio and Sam had the idea of putting some what are called drops into the show and they’re, they’re uh essentially commercials. But for the show, it’s like, it’s like a testimonial. We would call it a, a testimonial for the show. And this is one of the uh early drops that, that we used in a bunch of shows, Sam inserted into a bunch of shows he would put them in, in postproduction. Let’s see if you, uh if you recognize anybody in this

[00:30:26.62] spk_3:
lively conversation, talk, trans, sound advice. That’s tony-martignetti Nonprofit radio. And I am his niece Carmela and I am his nephew Gino.

[00:30:40.30] spk_1:
How about,

[00:30:42.31] spk_0:
can you recognize anybody in that?

[00:30:44.18] spk_1:
That is so cute. We sound so tiny. That’s

[00:30:50.43] spk_0:
you and your brother and Carmela. I, we have this strange thing going on now because on the show, I always call you Kate but off stage or off mic, I, I call you Carmela, which everybody else calls you Kate. But I use Carmela because I think Carmel is a beautiful name and that’s your, your name is,

[00:31:07.81] spk_1:
it is a beautiful name and I’m very thankful to have it. It’s just a really long name. If I’m writing like my name on a piece of paper for school, it’s just, it’s too long.

[00:31:17.78] spk_0:
OK. Three syllables versus one. So all the, all the rest of the world, all the rest of the family uh and the world uh could use just one syllable Kate. I go with Carmela uh off, off mic. But so I think, uh you know, I think you sound like nine and Geno seven or so. He’s two years younger than you. To me. You sound like around nine and seven.

[00:31:40.58] spk_1:
You you might be right. I was thinking more 12 and 10, but I really don’t remember how old we were. But I, like, remember sitting in the dining room, you setting up the microphones and having a headset and being like, wow, this is so cool. I’m on my uncle’s podcast. Like this is the coolest thing ever.

[00:32:00.01] spk_0:
Yeah, I had the, I had brought my audio gear mics and headsets for everybody. Yes. Absolutely. This is, this is no 2nd, 2nd rate two bit operations.

[00:32:08.82] spk_1:
No, no, no, this is perfect.

[00:32:15.36] spk_0:
Absolutely. Non profit. We were sitting here your dining room table. Yeah. In your, yeah, in your, in your, is that, was that in, in the current home or was that the previous

[00:32:20.20] spk_1:
home? Yeah, I think this is in, it was in the current home. It

[00:32:55.91] spk_0:
was ok. Ok. You remember that? All right. Yeah, I don’t know. I, I should have a date on the file. Uh, but II I can’t find what date it was. Uh, you know, it’s, it should be dated with at least a year, but I, I can’t find that. So, Kate and Gino and I am your, I love that and I am his niece Carmela and I am his nephew Gino. So, all right. Do you know from the old days, uh when Sam Liebowitz at the studio used to put the drops in, uh for me in, in postproduction. So, anything else you remember about that?

[00:32:59.55] spk_1:
I remember, like trying to put the dogs in the crate so they weren’t running all over cords and stuff. Let

[00:33:21.71] spk_0:
the dogs out. Who let the dogs out. Right. Exactly. All right. Um, so that’s a, that’s an old, an old drop from the, from the olden days. Well, I, I still have to see if I can find out what year that was. All right. But, uh, thank you. And that is Tony’s take too. Go ahead, Kate.

[00:33:30.53] spk_1:
We’ve got just about a boat load more time. Let’s go back to possible implications of the Supreme Court’s affirmative action decision with Jean Takagi.

[00:34:13.79] spk_0:
Sounds like a good idea. And what you’re, what you’re delivering may very well be a promise you or you’re, you’re promising to deliver you. The grantee are promising and a promise has value, promise can be that exchange, that consideration. So it can be an exchange of money from the gran tour and promise from the grantee. That’s, that’s value. Again your point, not necessarily equal. They don’t have to be equal. They, they can even be Demi on one side. So promises are valuable and can be that exchange of consideration that you’re saying is an element of a contract.

[00:37:42.76] spk_2:
Yeah, that’s, that’s right, tony. So, um I don’t think we’ve seen this litigated, so we don’t really know what the argument is gonna look like when we have an idea of what the argument will look like. We don’t know how, how the court would treat this. Um, we’ve certainly seen kind of demin value in other extensive contracts being enforced and saying, well, that’s good enough. Um, but there is kind of this long history of grants being recognized as gifts and federal and state laws saying that, hey, if you’re going to make a grant or gift, this is a charity to another organization. You have to have some steps to ensure that it’s actually being used for charitable purposes and private foundations have even more laws. Um uh that, that say you have to exercise expenditure responsibility, which all sorts of due diligence procedures and provisions in the grant agreement itself that must be included in order to make a gift. So, is that contract or is that just saying, hey, comply with the laws so we can make this gift to you? So, yeah, there’s some more nuanced academic arguments that, that, you know, people can make about this, but we’re starting to see the attack, right? So we’re now starting to see people go, hey, um on a contract. Um if you, if you’re making grants and you’re saying these grants are only to buy pock led organizations or black led organizations, that’s not uncommon, right? Tonya, I think we’re seeing quite a bit of that. Um now that can get attacked and where it could always have been attacked. But I think the Supreme Court holding has shown that, oh, if you want to attack it and somebody were to raise it up the appellate level to, you know, to, to the Supreme Court level. Um or appellate courts might just say defer and say this is so much similar to the rationale in, in the, the students for fair admissions case that we are going to just say um that this is a contract and this is sort of a a violation of 1981. So that’s kind of the, the concern there with grant agreements is, is, are they contracts, are they worded like contracts? And you know, maybe one of the steps that some grantmakers can take if they want to be careful about that, um is to try to um make more unrestricted grants and not have so many conditions that tied tied to the grant. So not so many promises coming from the other side, right, tony said to, to sort of minimize um what the value might look like that’s being returned, but still sort of complying with the laws um that require that the grantees spend the money properly. Um So one strategy anyway, there are going to be others and um I don’t want to discourage people from, you know, looking to make grants to buy pock led organizations, but they have to be careful on, on how they worded. And so just like with the employment context or the admissions context for that matter, it’s recruiting your vendors from different places, you can really seek to diversify the pool of applicants that come because it could be very um unequal in how we’ve approached vendor relationships in general, which might be just friends of board members or, you know, um people we already know or do business with and that might be the same people that have always done business um with the organization when it may not have been so focused on de I so

[00:38:36.66] spk_0:
very narrow narrowing. So, right, Con raising consciousness. Um and I, I feel like talking about contracts, we’ve ventured into a little bit of uh nonprofit radio law school about uh consideration and the bargain for exchange. But we did it, we did it in simple terms. I think so. Uh but everybody gets a uh everybody gets one cle credit for listening, this uh lawyers, you get one continuing legal education credit for listening to today’s uh this episode. Um Any other areas. What, what, what else, what else concerns you uh uh about uh discrimination and, and places where we should be conscious.

[00:40:03.97] spk_2:
Um So I’ll, I’ll give you maybe just a couple more examples of some dangerous areas or areas of concern and then I, I’ll try to end with something a little bit more positive. Um So on, on the concerning area. Uh in Missouri, the attorney general there directed all colleges to immediately stop considering race and scholarships. Um So, um not that wasn’t admissions based but just on scholarships. Um Lots of nonprofits need scholarships and fellowships for that matter. And, um, and other sorts of, uh, grants to individuals? And are those kind of now going to be attacked in some states in Missouri in Kentucky? Uh, the university’s president suggested that his institution should do the same thing, the, um, the Kentucky University president. So, you know, this is going around, um, the same person or organization backed by the same person, um, who funded the fund, the, the, the lawsuits in the affirmative action cases also. Yes. So they’ve also attacked um uh the Fearless Fund, which is uh an equity fund that was um aimed at helping um uh bipoc entrepreneurs think that was based um in Georgia. I’m not positive about

[00:40:20.00] spk_0:
that. Say the name of the fund again,

[00:42:24.24] spk_2:
Fearless Fund. So it’s not a, not, not a nonprofit fund, but it could have been, but it was looking to, to um specifically uh raise equity um for, you know, by uh led organizations or businesses. Um And that’s being attacked, same group also attacked two law firms for fellowship programs that were targeted at, at bipoc um individuals and, and raising diversity as part of their DE I program. So you, you can probably see all of the um just the, the, the statements um and the rhetoric coming out uh about um de I programs and, you know, some people attacking DE I programs in general, that’s, um you know, on the positive side, um that’s de I programs are not attack kind of all in general. Um, can certainly have a goal to increase diversity, equity and inclusion. Um That certainly can be a value of your organization and eliminating prejudice and discrimination is a valid 501 c three purpose in the regulations. So all of that is to, you know, it is to say there are ways to deal with some of the bad news that are coming out of the court systems. Um and laws that I don’t think are very good for, for racial justice and social justice, there are ways to deal with it. They’re not perfect. Um And will continue to find ways to advance racial equity and social justice. Um But you want to make sure especially for organizations that can’t, you know, afford to be on the forefront of, of saying, hey attack us, we want you to take us to court and we will, you know, fight the battles for you. Um You know, like the AC lu and the Nation League and like those that are experienced and have resources to be able to handle that type of litigation. You just have to be really careful that you’re not attacked and that, you know, defending that um diverts all of your resources away from getting the, the job done for your beneficiaries that you want. Um And so to, to really be careful of that,

[00:42:57.62] spk_0:
but i it’s important to underscore that these are still very valid and accepted charitable purposes. The, the reduction, elimination of discrimination, you know, elevating, elevating uh uh people of uh uh lower, you know, uh uh underserved populations, et cetera. I mean, these are all, these are all still very valid charitable purposes.

[00:43:51.02] spk_2:
And yeah, I, I would encourage funders to double down on their efforts to help these marginalized groups and organizations that are helping these marginalized groups. Um because um they may not all have the resources to be able to fight uh off uh other groups that, that decide that they want to attack. Uh some of the things that they’re doing and helping to educate um organizations as well, really, really helpful. So for community foundations and other capacity building organizations that are giving advice to, to nonprofits in general, yes, there are some organizations that can sort of take the courageous ground and uh take risks um with respect to some of these issues. Um But there are other organizations that, you know, really their beneficiaries are reliant on them to continue their service services. And um they just have to be a little bit more careful and if it just takes a little wordsmithing um to be careful in their documents, then, you know, they can really be helped by that

[00:45:45.33] spk_0:
interesting point about, you know, scholarships too because they’re, they’re so widely used. Uh you know, it’s not just their own, my, my sense of the, the race based affirmative action, affirmative admissions was that, you know, that’s at, uh, schools that have the luxury of getting, you know, maybe hundreds of applicants for each spot or something. You know. So they, so they were, uh, previously, you know, had some spots designated, um, to put it simply, but scholarships are at probably every institution, regardless of how many applicants they get per, you know, how selective they can be. Scholarships are, are so widely used. So, it’s, it’s not just large institutions that, you know, it’s, that, that’s another instance of it, you know, trickling down, uh to, to smaller institutions, the implications trickling down. All right. Uh Did you want to leave us with something uh uplifting and, and uh positive? Well, now we, we, you know, we did say these, these are still valid charitable purposes. Don’t abandon your work. We’re not, you know, we just, uh, I, I invited Gene to raise consciousness. You know, you need to just be more alert now than, uh, than you were. Uh, although, as we said, section 1981 has been around since the 18 sixties. So that, that’s, there’s nothing new around the, the contracting conversation but uh Gene, we, what do you want to uh, leave us with something even brighter than that?

[00:46:37.96] spk_2:
Well, there have been some foundations that have been doing really good work, um, and um individual sort of um donors who have really been supporting the efforts of racial justice and social justice organizations Um, and they are saying that this is a bump in the road. Um, and they will find ways to continue focusing, uh, on advancing their racial justice and social justice goals. Um And I’m hoping that sort of, everybody who believes in those goals continues to, like, really be supportive of them and helping, uh, others who are in the same, uh, sort of have the same set of values to, to deal with these bumps that we are experiencing in the road with, with some of the Supreme Court decisions and finding ways to move forward. It’s not time to sort of move back or just become completely defensive. It’s time to act and act in a, in a way that, um, sort of continues to advance uh what we want in our country and in our world

[00:47:46.85] spk_0:
in, you need to read and subscribe to his uh nonprofit law blog where he’s the editor and uh, follow him at G tech. And if you need the services of an attorney, uh, should your clients need to be in California? No, they don’t need to be in California. No. Right. Jean. No, you have, you have clients, you have clients nationwide. I know that I never, I withdraw that question because I know the answer. If you need help with uh the law and legal issues and you’re a nonprofit organization, I would unqualified, suggest you look at, uh Neola group dot com doesn’t matter where you are in the country. Thank you very much, Gene. Always a pleasure. Thank you. Thank you for sharing your thoughts

[00:47:51.60] spk_2:
so much. Appreciate it, tony. Thank you. All right, bye

[00:47:54.84] spk_0:
till next time.

[00:48:04.13] spk_1:
Next week, Brian Saber returns with his new book fundraising for introverts. If you missed any part of this week’s show, I

[00:48:07.30] spk_0:
beseech you find it at Tomm martignetti dot com.

[00:48:53.10] spk_1:
We sponsored by donor box. Outdated donation forms blocking your supporters, generosity Donor box, fast flexible and friendly fundraising forms for your nonprofit donor Boxx dot org and by Kila grow revenue, engage donors and increase efficiency with Kiva. The fundraisers, CRM visit Kila dot co to join the thousands of fundraisers using Kila to exceed their goals. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy and this music is by Scott Stein.

[00:49:00.00] spk_0:
Thank you for that affirmation. Scottie be with us next week for nonprofit radio. Big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for July 24, 2023: 650th Show!

 

Claire Meyerhoff, Kate Martignetti, Scott Stein, Gene Takagi, Amy Sample Ward & Jena Lynch: 650th Show!

It’s Nonprofit Radio’s 650th show and 13th Anniversary. To celebrate, co-host Claire Meyerhoff shares her “13 Pro Tips & Top Tactics for Nonprofit Podcasts.” We have our associate producer, Kate Martignetti, live music from Scott Stein, and our contributors Gene Takagi (law), and Amy Sample Ward (technology), are also on board. Jena Lynch from our sponsor Donorbox joins us. It’s fun and music and celebration! And gratitude.

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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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[00:00:38.61] spk_0:
And welcome to tony-martignetti non profit radio. Big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. It’s mid July. We’ve got the live music and that can only mean one thing. It’s our 650th show and 13th anniversary celebration, jubilee anniversary celebration. Welcome. Welcome to the 650th show. Here’s our associate producer, Kate with a little known fact about your favorite abdominal podcast that needs to be more widely known.

[00:00:53.20] spk_1:
Tony-martignetti non profit radio is in the top 1.5% of the 3.14 million podcasts worldwide. We’ll talk more about that shortly.

[00:01:03.41] spk_0:
Yes, we will. And Kate, what’s happening today for the 650th?

[00:01:35.35] spk_1:
Your co host today is Claire Meyerhoff and Claire has brought her 13 pro tips and top tactics for nonprofit podcasts. We’ve got much more live music from Scott Stein. Our contributors, Gene Takagi and Amy Sample Ward are here and Jenna Lynch from our sponsor Donor box will drop in. It’s fun and music and celebration and gratitude. We’re sponsored by Donor Box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org.

[00:01:49.20] spk_0:
Thank you. Thank you very much, Kate Claire Meyerhoff. It’s so good to see you. Welcome. Welcome,

[00:01:53.23] spk_2:
tony-martignetti. Thank you so much for having me on your 650th show. That’s an amazing accomplishment. It’s

[00:02:23.66] spk_0:
always a pleasure. Every July I look forward to this and every year joining and everybody else joining the very first show was July 16th in 2010 and you were on the second show, July 23rd. Absolutely. Yes. How are you doing? What’s, what’s going on in the

[00:02:50.13] spk_2:
world? I’m, I’m doing very well. I would say that the um my professional highlight of the year after of course, being on tony-martignetti non profit radio was that I attended um my most favorite plan giving conference in the universe, which is the Carolinas Planned Giving conference at Canoga, the North Carolina and South Carolina Council’s put on this great um meeting in the mountains of North Carolina. And this year I was invited to do a keynote with my podcast partner, Cathy Sheffield. And we instead of doing like a keynote thing, we came up with a panel. So we did, we were, we called it the 2023 Canoga keynote panel, the Secure Act 2.0 and how it impacts fundraising. So we had a nice little panel of experts and I asked them questions and we think it was pretty popular

[00:03:15.00] spk_0:
in North Carolina. I didn’t know

[00:03:16.92] spk_2:
no I’m not, I’m not in North Carolina. Traveled there.

[00:03:27.73] spk_0:
I know, I know. I know. I know you traveled to North Carolina. You delivered. I didn’t know I would have come. You were in the mountains. I’m at the beach. It’s a little, it’s a little far,

[00:03:30.63] spk_2:
about 350 miles apart. But next time I will

[00:03:34.64] spk_0:
350 miles between friends. Come on. Alright. Alright. The mountains, the mountains of North Carolina are beautiful.

[00:03:41.41] spk_2:
They certainly are. They certainly are.

[00:03:44.52] spk_0:
And, uh, you have, uh, you brought some, some wisdom with you for your 13 pro tips and top tactics. I did non profit podcast.

[00:04:09.35] spk_2:
Yes, I did because I get asked this question a lot about podcasting because my background is in radio and then I currently, you know, host and produce my own podcast and, you know, really been around the block with all this and there’s a lot of, um, I’ve, I have a lot of wisdom I think to impart to anyone, a nonprofit, considering launching a podcast. It’s a very big undertaking and, or if you have an existing podcast, some things that might help you. So I hope that everybody learns from my 13 pro tips and top tactics for nonprofit podcasts.

[00:04:29.20] spk_0:
I’m sure I’m sure they will. I’m sure we will. Uh, we’re gonna get to them. Let’s bring in Scotty, Scott Stein, Brooklyn, New York. How are you?

[00:04:38.30] spk_3:
I’m great. How are you, tony?

[00:04:40.36] spk_0:
My pleasure. I’m well, Thank you. Thanks for joining on the 6/50. Thank you very

[00:04:44.15] spk_3:
much. Thank you. Glad to be here. This is always a highlight for me. And every time I tell people about this podcast, I said, boy, you know, he’s got 550 episodes. Oh, my goodness. Well, no, this time it’s 600 nickel. I’ve almost, I’ve lost track of the hundreds at this point.

[00:05:22.04] spk_0:
You’re so thoughtful. Thank you. Yeah. No, it’s a, it’s a long run. It just, you know, I, I, somebody was, I was on someone else’s podcast and they were, they were saying, well, you know, such a long run. I say, I told them that I latch onto things that I learned and then I just keep doing them. So I don’t have to learn something new. I just, I just keep doing the same thing 650 times. It’s very freeing. I don’t have to learn something else.

[00:05:30.29] spk_3:
Right. But you learn as you go and you, and you find new wrinkles and, and even though your, you, you say that it feels the same, but like you, you obviously bring a different energy to every episode and you find ways to keep it interesting and keep your listeners engaged, keep them coming back. It’s really, really pretty remarkable.

[00:06:09.85] spk_0:
Well, that’s because we have great guests and, uh, and two of the great guests that are recurring guests, they’re not recurring guests. That’s the wrong. That’s the wrong appellation. They are contributors and of course, I’m talking about Gene Takagi and Amy Sample Ward. Welcome, Jean. How are you?

[00:06:12.22] spk_4:
I’m doing great, honored to be here on your anniversary, tony. Um It’s been a wonderful resource for the nonprofit sector and I agree. Absolutely great guest, myself, not included but everybody else, great guest and a very witty but deeply thoughtful host. So, thank you.

[00:06:52.17] spk_0:
Thank you. All right, that’s we, I try to keep it entertaining. You know, we’re where we want to work in the intersection of value for non, for small and midsize nonprofits and entertainment. And I think there is a space in there where we can, it can be light and still valuable. Absolutely. Amy Sample Ward. Welcome.

[00:06:57.53] spk_5:
Hi. I’m excited that I could call in across time zones were really touching things

[00:07:02.23] spk_0:
today. Welcome from Warsaw Poland. Tell us why you’re there.

[00:07:06.69] spk_5:
I’m doing some training for the organization here around, you know, the usual how to use technology in this world for non profit work.

[00:07:20.05] spk_0:
You’re a Bosch. Uh You’re part of the Bosch Fellowship, is that right?

[00:07:28.74] spk_5:
Yeah, the Robert Bosch Academy. That’s not in Warsaw though, that is in Berlin, but just happened to be already being so close. It was easy to make the train ride over to Warsaw and do some training here.

[00:07:39.52] spk_0:
Where else have you been in Europe? Anywhere else besides home based Berlin?

[00:08:03.70] spk_5:
Well, many years ago before I started joining your podcast, um I lived in England and so we, uh, we went back to London and got to show our daughter around the city, um, for a week, a couple weeks ago. Yeah. But otherwise the summer in Berlin has been more than adequate to keep us

[00:08:08.45] spk_0:
busy. Your family is with you, Max and R and R with you. That’s wonderful for the, for the summer. And this is three, you’re doing this for three months. right? The whole summer.

[00:08:15.36] spk_5:
Yeah, I will have been here for three months. They didn’t come at the start, but

[00:08:19.27] spk_0:
okay. Okay, you’re there for June, July and August. Yeah, essentially. Alright. Alright, Jean, what’s going on with you? What’s, what’s happening in, in the Neo Law Group?

[00:08:43.88] spk_4:
Lots of stuff going on, of course, in our country right now. So we had the big affirmative action case come down the website web design case. So there’s lots of stuff coming from the Supreme Court and nonprofits trying to navigate it. So we’ve been staying busy, but I’ve got a road trip plan um to Vancouver with like three national parks or state parks along the way. So we’re really looking forward to that in about three weeks time.

[00:09:07.39] spk_0:
Wonderful time away. Excellent. Excellent. Let’s bring in Kate martignetti. She’s the newest member of the nonprofit radio family, our associate producer Kate martignetti. Kate. Welcome. How are you?

[00:09:18.79] spk_1:
I’m doing well. Thank you for having me.

[00:09:21.34] spk_0:
Absolutely. Glad to have you. And I realized that before we got started, I neglected to introduce you to any sample ward when they joined. So I was gonna

[00:09:31.46] spk_5:
say I see a interesting last name pair on this call.

[00:09:37.84] spk_0:
Yeah. It’s quite a coincidence. It’s quite a coincidence, isn’t it? The way I found the, I found tony-martignetti non profit radio. So I just, you know, became the aptly named host and then there’s this Kate martignetti who happened to wander along. So, so I brought her in. So Kate meet Amy, Amy, meet Kate.

[00:09:58.00] spk_5:
Now,

[00:10:01.52] spk_2:
of course,

[00:10:40.85] spk_0:
it is my kid is my niece. She’s just, just recently graduated from and to the Academy of Musical and know the American Musical and Dramatic Academy in New York City. She just so she’s professionally trained and I was happy to bring her on. We, we, we did something together on a Lark because I was at their home. They live in South Southern New Jersey. And, uh I thought, well, I have a professionally trained person and I have to do a show while I’m at your house. So let’s bring her in. And, uh, I love the way I love the way she sounded. And, uh, so now she’s in

[00:11:04.97] spk_5:
permanently. I wouldn’t believe that you were not related because every once in a while I’ll meet someone and you know, will be at some event and we’re sat at the same table and we both have the last name sample and we are not related. So it can happen. You can have a not super common name and not be related, but glad to know that you really are. I’m excited that you’re doing a fun cross generational project together. Like non profit radio. That’s true.

[00:11:13.99] spk_0:
I never even, I never even thought of. That’s true. Even we brought in another generation. Absolutely. Right. You can

[00:11:21.29] spk_5:
learn from you. Tell me it’s a legacy and learn from,

[00:11:30.65] spk_0:
we brought in a Gen Z which we did not have. All right. All right. Okay. Just, you know, we’re all talking around you and about you. Uh What’s going on? What are you doing this summer since you graduated from AMD?

[00:11:40.69] spk_1:
Um Well, obviously working with you every Thursday, you know, to record and put out something for your show

[00:11:48.88] spk_0:
highlight of your week. Of course, naturally, my

[00:12:32.94] spk_1:
favorite part of the week um getting to call my uncle. Um I was hoping to start working at a local theater. Um But I mean, I think you’ve heard about like the Sag Aftra strike. Um So, although I could definitely still work at local theaters, it seems that most actors aren’t. I mean, even me, I don’t know if I want to go, even though it’s my passion to be on stage, I want to support my um my union even though I’m not a part of SAG and also support the writers who are putting out beautiful pieces for us to work on. So I’m kinda, you know, I’m okay doing voiceover work for now and then hopefully when things cool over when Sag and the writers get what they deserve and then I’ll hopefully get back on stage.

[00:13:02.92] spk_0:
I admire your commitment to the, to the labor movement. Absolutely. Even though you’re not a member, it’s important. It’s important. All right, I’m glad you’re with us. I love working with you. Every Yes, every Thursday night we, we produced the show for the following Monday. Um Claire, why don’t you, uh why don’t you kick us off with a couple of your uh pro top tips tactics. Everybody’s, everybody’s chomping to, to hear these. I can, I can see this. A couple of people are holding up signs, you know, where’s Clay

[00:13:19.14] spk_2:
tips? I know Al Roker was just, you know, on my shoulder,

[00:13:24.56] spk_0:
nobody’s got signs but nobody put in the chat, but we’re all interested still. So let’s kick off what’s, what’s some, a number one pro

[00:14:34.44] spk_2:
tip? We have 13, 13 tips coming up. And the first, the first pro tips and top tactics. 12 and three are all about giving important consideration to the why the what and the who of your nonprofits podcast. So the first one is why have a podcast. Should you have a podcast? Because the, your board chair is like, we need to have a podcast or your executive director is like, put me on a podcast. No, that’s not the reason to have a podcast the reason to have non profit podcast is to highlight all the wonderful people and work of your mission. So that’s really important. That’s why I have a podcast. And there’s some other reasons too. If you have a podcast, you’re gathering content in a new way. So let’s say you interview someone for your podcast and then a couple of months later you’re doing your newsletter. Well, gee you’ve got all this content on, on tape. I still like to use the word tape that you can go back to and it’s a great way to, to capture content. Tony. Do you have anything to add to my first tip about why I have a podcast? Yeah,

[00:17:04.75] spk_0:
you certainly you’re right. You know, you want to center your mission. What, what, what work do you do? Who do you do it for um you know, mission uh mission centered, right? You’re not, you don’t want to go off like I did once and have a podcast on fermentation because in, in my, in my early days, I thought, well, we’ll just have, we’ll do some occasional off topic shows. And so I brought somebody on. He’s still, he’s still well known, I think in the fermentation community, his, his name is Sandor Katz, but he used to go by Sandor Kraut because sauerkraut is a popular fermented food. So I interviewed Sandor Kraut and uh it was okay about, about halfway through. I was realizing this is really this really does not belong on non profit radio. And uh Claire agreed more effusively than I just stated it. But so she was pretty adamant that and I had another one lined up to um I was going to do uh I had another one, Santa Claus, I was going to interview a professional Santa Claus. So I don’t know, you know, I was just thinking, alright, I thought, well, nonprofit professionals are varied in their interests. But what I didn’t realize in the moment when I made the decision to bring Sander on was that they can pursue those other interests through other podcasts that I was, I was lacking that in my thinking. So I brought Sander on. It’s uh it was an early show, I don’t know, many, many years ago in the first year or two, I think something like that. Um Anyway, that’s all to say, center your mission. Our mission here is small and midsize nonprofits. There will be no more fermentation shows. I’m not going to bring the professional Santa Claus on. He was disappointed too. I, I and I felt bad, I’m letting Santa Claus down, you know, you feel bad about that. I mean, the man makes his living uplifting Children and here I am telling him, you know, I I wanted you on the show, but now you can’t come. So I felt bad about dissing Santa, but it had to be done for the, for the good of the mission. That’s the whole point. Uh Claire Center, your mission in your, in your

[00:18:47.72] spk_2:
podcast. Well, and that’s tip number two. Is that what is your podcast about? Really? What is the, what is the, what of your podcast? And it’s not about your executive director’s ego. It’s not about fermentation unless you’re the National Fermentation Association. Um Your, your podcast again is about your mission. And so that’s, that’s what it is about. And then number three, in the first or first little group, who is your ideal listener. And this one I think is really, really important because pretty much every nonprofit organization I’ve worked with or help them with the podcast, I say, well, who is your ideal listener? And they go, oh the general public, we want everybody to listen and that’s, that is really, you’re really off base with that because unless you’re maybe like, you know, an animal rescue um podcast and you give like tips for heatwave with dogs and stuff. Like people will find that podcast and listen to it. If you’re the Humane Society or something, that’s a helpful podcast to a lot of people. But in general, um the who is going to listen to your podcasts are going to be your most engaged people. So they might be board members, they might be longtime volunteers and they’re your longtime donors and supporters that really care about your mission. And I think the litmus test a little bit is for choosing your audience. If after listening to this podcast, would that person, would that donor feel more inclined to include your non profit in their will or other estate plans? Does the content of your podcast make them feel like they’re, you know, they’re getting good inside information that, that your nonprofits, good stewards of donation that the people who work there are really, you know, doing, doing good work. And so I think that’s the who your ideal listener is. It’s that really close, close group of people. It’s not some big, vast general audience that’s going to find you on, on Spotify. If you’re, you know, a local podcast, say in Detroit about homelessness. So interesting

[00:19:18.77] spk_0:
how you bring in, you bring in a Planned Giving litmus test. Would you said after listening, would people include you in their will? Oh, that’s a pretty high, that’s a pretty high bar.

[00:20:30.59] spk_2:
Well, it’s, it’s, you know, you’re, you’re speaking directly to a long time, you know, loyal donor who’s been giving to you maybe for 20 years, maybe $10 a year. And that’s your, your typical, you know, really good plan giving prospect. And so I do like to use that as a litmus test. And then another thing is you can, you know, put a little, like I call them commercials, but you can put a little recorded PS A or something or you can read it like Kate does read it, read it live and you could have a PS A about plan giving at your organization, right? So you can talk about that about your legacy society and how people can, you know, get more information, you know, put in your URL for your Plan giving dot org hashtag or slash legacy or whatever. So I think that that is a good um litmus test about what your content should be. Now, it shouldn’t be like deep in the woods like, oh, let’s talk about rates for charitable gift annuities. It wouldn’t be that right. But it would be other things that when someone is listening to your podcast, they’re like, wow, you know, this is really there. I really agree with this. This is really great. I’m happy, I’m proud to be a supporter of this, of this organization. Okay.

[00:20:31.67] spk_0:
Okay. And you’re, of course, the PSAs could be any related to anything planned giving or become a monthly sustainer. But of course, you don’t want to get, you don’t want to get carried away either with promoting giving or volunteering

[00:20:56.17] spk_2:
111 little spot, you know, one little spot. It’s kind of like, I used to be a traffic reporter, right? And at the end of the traffic, you know, my traffic report I’d say, and you know, traffic is brought to you by Ledo Pizza. Ledo Pizza is square because Ledo Pizza never cuts corners. That’s a 12th little spot, right? So

[00:21:08.13] spk_0:
D

[00:21:34.79] spk_2:
C, this is, this is a mixed 107.3 the ABC, um, CHR station in, in DC where I did the traffic for a while. Yeah. So those little there, you know, those little 12th spots and really they’re really valuable. That’s a great, you know, you could just put that at the end of your, at your nonprofit podcast interested in leaving a legacy to help animals visit blah, blah, blah slash

[00:21:36.75] spk_0:
legacy. I’m more interested in Ledo pizza, never cutting corners. So the

[00:21:40.89] spk_2:
Pizza Square because pizza never cuts corners.

[00:21:43.69] spk_0:
Pizza Square. So they did Sicilian Pizza. Of course, of course, you wouldn’t cut the corners. The corner is the best part you want.

[00:21:52.28] spk_2:
And someone wrote that and it was, you know, read on all the radio stations. And

[00:22:14.24] spk_0:
I think that’s a brilliant line. Never cut corners, never cut corners, right? I saw what I saw something on a, uh, this was, uh, an electric company, there was a truck, it was something like Gans are electric. Let us check your shorts. And I thought that was great tag line. That’s

[00:22:34.18] spk_2:
a really, that’s a really great tag line. Years ago, I helped judge a nonprofit tagline contest, a national one. And, and you know, the classic best example of, of a, a tagline would be, um, oh, my train of thought just went. But anyhow, I think of it

[00:22:37.16] spk_0:
later.

[00:22:39.48] spk_2:
I know maybe there’s a little pizza foundation and I could help them start a planned giving program.

[00:22:50.25] spk_0:
Alright. I would like to work with you on that. I would like to work with you on that. Alright. You wanna you wanna give us one more tip in this, in this little block of tips?

[00:24:06.19] spk_2:
Sure. Those were my first three tips. The why what and who are your podcast? And then my next group is production, making it happen. How do you make it happen? And we’ll talk about more later But the first one would be this tip number four, who is going to do the heavy lifting a podcast is a lot of work and who in your organization is going to take on this long term commitment. It’s just not just one little thing that you do one weekend and you forget it and it needs to be someone who is super excited about doing this podcast, someone who learns quickly, someone who’s tech Savvy, perhaps like Kate martignetti, someone who’s test tech savvy, they could, they could run your podcast and that’s really important like who’s gonna do the work because in a lot of cases, a nonprofit podcast has one person doing all the work there, the host there, the producer, they book the guests, they record it and they edit it, they make it an MP three, they put it up on Buzz Sprout or their other host and they do it also. If you have this one person that’s super excited about doing the podcast with some skills that’s really, um that it’s really, really, really important

[00:24:08.71] spk_0:
and I agree with you that they should be excited about it. Not, well, all right. You know, okay, if you’re gonna add it to my, to do list,

[00:24:18.60] spk_2:
which is usually how it

[00:24:50.75] spk_0:
Right. Right. You gotta be because, because it is a lot of work and you want somebody who’s motivated, you know, he’s got some, got some passion about it, you know, really is interested in taking on that, that heavy lifting that you described because, because it takes time, it does take time. All right, Claire, cool. Thank you. We were going to revisit the through the, through the show. And, uh I just, uh at this point, I want to bring in uh our resident musician from Brooklyn New York, Scott Stein, Scott’s gonna, Scott’s gonna do a song for us a new day. Tell us about the song

[00:24:57.57] spk_3:
Scott. I think the song is, it’s mostly about fermentation.

[00:25:04.09] spk_0:
So its mission centric, who sent us the mission of the show?

[00:25:08.24] spk_3:
I wasn’t sure if too much time had elapsed, maybe your listeners may have forgotten about that section. Um

[00:25:13.33] spk_0:
No, that was, that was, that was a bona fide callback. Cool.

[00:25:48.55] spk_3:
Cool. It’s not about that. I think the song is rather new. So I think it is about kind of just finding your way through the, you know, the challenges in life and trying to, to stay centered, which is, I think something that’s easier said, than done for most of us myself included. By the way, there might be, some, might get some sound effects. It’s just sort of thunder storming here in Brooklyn. So, uh, so if you hear that, hopefully it’ll be just like right in rhythm. Okay.

[00:25:57.12] spk_0:
That’s how we know we’re live thunder in the background. We don’t, we don’t, we don’t take that out. All right, Scott Stein, a new day

[00:29:10.31] spk_6:
at the moment with soldiers and guards. Even there never had a plan and, and a half empty bed thinking maybe that’s where I should have stayed time. Yeah. Yeah. What speed? Mhm Yeah. Now I’m stuck. Mm As far as the eye can see from the valley to the top of

[00:29:15.32] spk_3:
the ridge.

[00:30:10.30] spk_6:
Hurry up, steady but slow. The arms of the got some miles to go. Yeah. Yes, it is. Now

[00:30:25.64] spk_0:
Scott Stein, who beautiful Scott. That’s lovely. That’s a beautiful new song. A new day.

[00:30:32.10] spk_3:
Thank you. Glad you enjoyed it. Absolutely. Doing some shows coming up. So it’s an impetus to get some new songs written and finished and out into the world. So, so there you go.

[00:30:57.33] spk_0:
Thank you for doing it. And we’ve got, we’ve got more. Scott’s gonna do a couple of other songs for us shortly. I want to bring in Jenna Lynch from our sponsor donor box, Jenna. First of all, am I saying your name correctly is Jenna or Gina?

[00:31:03.77] spk_7:
It’s Jenna. Good job

[00:31:05.52] spk_0:
welcome Jenna’s non profit. Advocate at our sponsor, Donor box, Jenna. Thank you for joining and thank you for donor boxes. Sponsorship of nonprofit radio.

[00:31:18.46] spk_7:
Well, thank you for having me. And congratulations. 650 shows. 13 years. That is uh incredible. That is just amazing. I’ve been a fan for a long time, so I’m really grateful to be a part of this and I didn’t know I was entering into a concert here. That was really cool.

[00:31:48.01] spk_0:
I see. You’ve got your branded T shirt on. Very, are your branded T shirt? You’re branded button down shirt? Yes, I’ve got the donut box shirt. Okay, wearing the swag. So, so Jenna tell us a little about donor box. I mean, this is, is used by 50,000 organizations worldwide. Uh 40,000 in the United States. What, what’s going on? What’s the formula at Donor Box that you’ve got 50,000 organizations worldwide using this?

[00:32:54.92] spk_7:
Yeah. Well, thank you for that question. So, at Donor Box, we are all about empowering nonprofits to make a difference. So we are a fundraising platform built with fundraisers for fundraisers. So our team, we’ve had our boots on the ground and we really inform what the product looks like because we understand the seasons of nonprofit and nonprofit pain points. So, so I think that’s one thing that really helps our nonprofit users really thrive. Um And something that I think also makes us stand out is that at the heart of our fundraising platform is something called the Ultra Swift donation form. So this is really a game changer um designed to reduce that donor drop off when they’re making a donation and it provides a really quick donation experience. That is we’ve timed this over four times faster than traditional donation forms because we all know that we want to go through the hassle of making that transaction, right? We

[00:33:06.95] spk_0:
say that on the show every week. Uh next donations four times faster. So good, cool. I was gonna ask you why our donations going four times faster. Alright, so, right. So it cuts down on drop off,

[00:33:35.53] spk_7:
it cuts down on drop off, which really makes a big difference because in today’s digital age, we are all about convenience. We’ve all we’re all donating on our phones were all using these digital wallets, right? So we don’t want to go through the hassle of plugging through the these long ugly tedious forms. So with our ultra swift pay folks can make a donation and uh you know, really quick time and that means that your nonprofit is getting that donation uh super fast as well. So um I think that’s a pretty big deal for folks

[00:33:53.22] spk_0:
and you have something new to the live kiosk, right? Donor Box Live Oscar. What is that about?

[00:34:57.03] spk_7:
Sure. Well, so that’s the perfect segway I think beyond our donation pages and forms, we offer a comprehensive suite of fundraising solutions. So it’s not just the forms and the pages. So from selling event tickets to engaging supporters through peer to peer campaigns, crowdfunding pages, text to give. Um we really offer a versatile uh set of fundraising solutions to cater to all needs. And one of those things is the donor box like chaos. This is something that we recently released and we’re seeing really great results from a nonprofit community. So it’s for those in person fundraising moments. So it’s um it really simplifies the process of collecting on site donations and on the spot donations using a tablet or card reader. So this kind of replaces that clunky box that you have at the front of your museum or at your brick and mortar, mortar, non profit people can and swipe tap or dip their card and give in a way that’s convenient for them and you can still engage those folks later. So instead of people just dropping five bucks into a box and you have no idea who did it. People will give through the live kiosk, they get a thank you and a receipt automatically and you can put those people into your fundraising cycle so that you can continue to nurture those relationships.

[00:35:21.20] spk_0:
So that’s for like Galas golf outings, auctions, things like this, anything, anything live and in person.

[00:35:29.26] spk_7:
Yes, exactly. It really is a great apply to

[00:35:34.51] spk_0:
all before you go leave us with one more thing you’d like, you’d like our listeners to know about uh donor box and let me thank you again for the donor box sponsorship. What what, what would you like would you like to leave us with?

[00:36:31.12] spk_7:
Sure. I think one final note, I think what truly sets donor box part is our team’s commitment to supporting the growth of our nonprofit users. So yes, we have all this awesome tech, but we truly believe in the human touch, right? Which is why we are a team of people that have had experience in the nonprofit sector are ourselves. So we provide a range of resources to help our nonprofit users. So our customer success team is totally amazing and dedicated to helping nonprofits succeed. And they provide this personalized support 24 hours a day, Monday through Friday and even offer weekend help as well. And beyond this, we offer fundraising coaching through a premium package, monthly, free webinars. And we have something called the Donor Box Academy to provide these really valuable guidance and knowledge and courses and resources all in one kind of tidy package. So we’re really here to walk alongside you throughout your fundraising journey. So again, balancing the tech with the human touch and making sure that you’re accomplishing your goals.

[00:37:01.22] spk_0:
Thank you, Jenna. Thank you. Thank you again for the donor box sponsorship, Jenna Lynch non profit. Thank you so much for having me at donor box. My pleasure. Thank you

[00:37:11.41] spk_5:
and Jenna. Thanks for being at the MTC this year

[00:37:14.51] spk_7:
of

[00:37:15.14] spk_5:
course

[00:38:43.55] spk_0:
so long, Jenna. All right. Uh Claire, you know, it’s something interesting. We’re clear we’re gonna talk about some, some, some more of the 13 pro tips and top tactics. But it’s just something interesting, you know, I, I asked Jenna was like, pronouncing her name right to me, Jen. A, you know, it’s just, it’s, it’s Jenna. That’s, that’s the only, that’s the only, to me that’s the only conceivable pronunciation. But when you bring in a second set of eyes or more like Kate as, as our associate producer, she asked me before we went live, is it Jenna or Gina? I thought, oh should, it could be Gina? It could be Gina. So you see the value of, of uh well, my, my brilliant niece, first of all, but a very close second to that the value of somebody else, you know, just another perspective. I mean, of course, it could be Gina but to me, there was no other way. Um So there is another way and having a different perspective on anything. Uh I’m getting a little prophetic now, a little little misty, you know, anything besides how to pronounce somebody’s name uh is valuable, a new perspective, fresh perspective. So give us some fresh perspective on, on nonprofit nonprofit podcasts. Let’s talk about a couple more. Shall be clear,

[00:39:55.18] spk_2:
let’s do a few more tips for, for good non profit podcasts. And so my tip number five is only let a few select hands touch this podcast. So this is not a project for a committee. You will never have a podcast. See the light of day when you have a committee to the podcast committee, the podcast committee is not a good thing. Really, one person can do the whole thing and then you might have two people involved. Let’s say you have someone that’s a host besides yourself or, or vice versa. So how have just a very, very few people involved in your podcast? Because one person really can do it all and one person can decide the format, they can book the guests, they can serve as host, they can record, they can edit, upload that final MP three and make sure that it, it gets fed to podcast providers like Spotify and, and I heart and all those, you know, there’s a whole sequence to this and then also like, where is this going to live on your website? So there’s a lot of back end stuff to, to doing your. So my, my tip number five is only let a few people touch the podcast. Number six is one person can do it all because I like to just really emphasize, emphasize that. And so we’re just, you know, moving, moving along. So

[00:40:37.33] spk_0:
I can, I can, I just can I meld those 25 and six. The only thing that I do have help with is on that back end. So, you know, your tip is just a few people and I do have help on the technical side, our web guy, Mark Silverman, uh, social media, Susan Chavez. So, you know, I produce an audio file every week and I put it someplace for, for Mark and then he puts it where the, the podcast platform crawlers will find it, Apple, Spotify, Google, etcetera. So, so, uh, so putting those two to get to tips together, I do have some help on the, on the back end. But I absolutely agree with you that one person can do. We could do all of it, but certainly one person could do the front side, all the guests and the ideas and the hosting and one person, you know, back back side.

[00:41:36.00] spk_5:
Do you remember real non profit life? If one person does it and that person leaves you no longer have a podcast because no one else in the organization knows where you upload the file to or how you recorded it or who the guest list was. So back declares very original point. A podcast is a long term commitment and that means, well, it does not, I absolutely agree. Technology of any time by committee usually never ever turned on. Um, but there needs to be some ability for folks to go on vacation and take some time off for folks to share knowledge may have backups. Um, because otherwise, you know, it’s similar reasons why you don’t have only one person in the organization that knows about the program and runs the program entirely by themselves. Otherwise your program or your service would end as soon as they left the organization.

[00:42:20.43] spk_2:
That’s an excellent point. And so it would be very, it would behoove you to create, you know, documents concerning the podcast, like if you have a format sheet or anything and, you know, share that with other people at the organization so that they are at least familiar with it. And, you know, another point would be too, if you just do a once a month, that’s really enough people, like, you know, tony has this massive commitment, right where he does it once a week. But it’s, it’s a, that’s a load of work. So for your nonprofit, once a month is fine, it really is. And you can just, you know, do it once a month that gives you plenty of time to get it, to get it all together. The

[00:44:00.85] spk_0:
only thing I would add to that is, uh before we bring in Scott because we got some music coming up from Scott very shortly. Uh The consistency is important. If you’re gonna do once a month, stick with once a month, don’t say, well, we’re gonna take the summer off. You know what? Because then the summer bleeds into the fall and your podcast collapses. People, people unsubscribe you. Consistency is key. If it’s gonna be whatever, it’s gonna be twice a month, once a month. If you’re gonna go for weekly. You know, that is a big lift. That’s an enormous lift for somebody who’s got a full time job to, um, just be consistent. Stick with it to Amy’s point. If you go on vacation, either pre record a show. So to cover yourself while you’re away or have somebody fill in for, you can certainly have a guest host. Uh, David Letterman had guest hosts and, uh, other people whose nighttime shows I don’t watch anymore. I still have guest hosts. I was gonna go to Johnny Carson with uh Joan Rivers, but that’s probably wasted on 98% of the audience. So. Exactly. Amy says, shaking your head. No. What’s that? Kate is like my, my, my, my 61 year old uncle. Right. Exactly. But you can have it, you can have a guest host, believe it, my, my examples, my, my dated examples aside, you can have a guest host. Keep with the consistency, right to, right to Claire’s Point and to, and to Amy’s point, we’re gonna, we’re gonna bring, well,

[00:44:21.48] spk_2:
I want to emphasize that when I talk about like having one person do it, that’s really mostly for the beginning to get this thing launched, right? Because it’s really hard to get things to get this podcast launched. But why once you have that podcast going, then after a couple of episodes, you could bring in a guest host and now that person is learning more and more. But I think the one person or a few hands is definitely right when you’re starting your podcast so you can, you know, get it done

[00:45:02.93] spk_0:
and absolutely. Absolutely. No committee, no committee. Okay. Let’s bring in Scott. I, uh, I requested Scott play a song that I love, love on his album. He introduced it for us last year on the 6/100 show Uphill. The album is Uphill and my favorite song on that album is a good life and I love that Scott. I’m, I guess I’m, I guess I’m supposed to let the musician talk about the show but I mean their song. But, but, but you know, you’re suffering a lackluster host, you all, all, all five of, you know, this. So, uh but, but, but I’m a fan so I’m sharing effusively, I love that. The album is Uphill, but the final song on the album is,

[00:45:55.17] spk_3:
thank you. I’m, I’m so glad you, first of all, thank you for requesting the song and taking such a careful listen. Yeah, the album is uh it’s definitely a moodier piece. Um I was my family that went through, give you the short version, but we were going through a lot. There was, we lost some dear family members and it was just a lot of turmoil and this record was kind of my way of, of um working through it. Uh But I needed to end on an uplifting note or some kind of some kind of joy even if its hard won and, and that’s where this song really came from. And so I’m happy to do it for you. Thank

[00:46:13.48] spk_0:
you, Scott. A good

[00:48:23.79] spk_6:
life. She’s been shot. Copy. So we’re reliable. Mhm. Mhm. Does he get the car? Very

[00:50:52.50] spk_0:
beautiful. A good life. Scott Stein. Don’t just stick to what, you know, let it fly and watch it go. Love that. I always love that when I’m listening on my own, that one just always catches me. Don’t just stick to what, you know, let it fly and watch it go. Thank you, Scott. Thank you, Claire. Let’s, uh, talk about some more pro tips and, uh, and, and finish out your 13.

[00:54:25.74] spk_2:
Yeah. Well, I’d like to for, for budding broadcasters, people who want to do their own nonprofit podcast and you’re thinking, well, what, what would be some of the topics, what would we talk about on this nonprofit podcast? So I suggest looking to your existing communications, what type of content gets the best feedback on your social media and your newsletter, your E news, right? Like you do a little feature on a, on a donor or something and, and you get a bunch of emails from people going, oh, I love that little article about the lady that did XYZ. So your, your existing content really should inspire you to what is going to be on the podcast? What do your, your longtime uh, donors like to hear about. And then uh my next tip is something that Tony gave me. I love this, your topics and your guests also should pull back the curtain that each episode should illustrate it for those who love it and want to know more. Let those people know that there’s, you know, something behind behind here, there’s like magic happening that’s making this nonprofit so great. So try to pull back the curtain a little bit. And then, um, my next tip is something tony I know. Agrees with two. You should adopt a guest first policy. So a lot of people say like, oh, I’d love, we should really do a story about the people cleaning up the rivers in our community. Well, do you know anybody know? And then you have to like hunt around for this magical person who’s going to come on and talk about this content on the flip side. If you do guest first, let’s say you’re talking to someone at your organization, they tell you something really, really interesting. You’re like, wow, that was so interesting. That person is really lively. They want to do the podcast. That’s the person who should be on your podcast. And then that’s guest first. So it’s you think about the guest first and the, the topic is secondary. And I think a great way to illustrate this is with Prince Harry and Meghan who got this massive, um, uh, they got a ton of money to do a podcast for Spotify. But now we’re reading a, you know, Spotify is not doing that anymore. And so they killed it. So now I read little things in the news about, you know, people who know stuff about what was going on, you know, behind the scenes. And so they would get on a call with Prince Harry who I think is a lovely guy and, and they’d say, well, what kind of, you know, podcast you want to do? And he go, well, you know, I would love to talk to Vladimir Putin about his childhood trauma or I would love to talk to Donald Trump about his childhood trauma. And then the producers working with Harry would say, well, do you know Putin? Do you know Trump? Well, no. So how, how is that gonna happen? Meanwhile, your Prince Harry, right? Like a lot of people would want to come on your podcast that, you know, like super cool people, right? Like he’s involved in a lot of different nonprofit causes. There must, you know, there’s all kinds of great people he could have on his podcast, but he’s pitching these ideas that are just not gonna happen and that happens to with non profit podcast. They said, oh, we really need to do it about this. And it’s like, well, who are we gonna have on? Oh, I don’t know. And then you look around for this magic person and then maybe you find the person and they go, no, I don’t want to be on a podcast. You want people who want to be on your podcast that are excited about being on your podcast. So if you go and look at like your previous newsletters and things and you say, oh my God, we interviewed this woman about this show. She was, she loved doing the article, she loved the article. We’ll put her on your podcast. She’s already warmed up. So, you know, I love to repurpose content and ideas um with nonprofits, I

[00:54:37.70] spk_0:
love that little shameless self promotion that the, that tony-martignetti non profit radio outlived the Harry and Meghan. Yes. Okay.

[00:54:48.60] spk_2:
Getting more money.

[00:55:06.97] spk_0:
There’s another one, you know, the Bruce Springsteen Barack Obama podcast, that one collapsed. Michelle Obama had a podcast that one collapsed. So, uh you know, non profit radio has persevered through the uh through the turmoil of podcasting. At least I believe those were both Spotify podcasts. But, uh I feel bad for Bruce and Barack that they couldn’t keep their podcast

[00:56:03.74] spk_2:
going. I feel they couldn’t do as well as tony-martignetti. And when I talk to nonprofits about podcast, I always talk about tony-martignetti. There’s never an initial conversation that I have with someone that doesn’t mention you because I’ll say, look, so here’s this person. 13 years ago. I, he wanted to do this podcast. He put all these things in order. He’s still doing it. He does one a week every week of the year, except for two, that’s 50 a year. I mean, that’s, that takes a ton of work. So I always, I always talk about that. So rounding out my, my top tips, um, I think this is a good tip, the politics, right, of the, of the nonprofit podcast. So, so if you’re, you’re, you’re the person working on it. Like, don’t oversell it. Right. Don’t say over going to have, you know, one, a, one a week and we’re going to have all these people on, don’t oversell what you’re doing. Just keep it, keep it low and say, you know, we’re working on a pilot episode. That’s a great way to manage the nonprofit politics is to say, you know, that we’re doing a pilot episode, we’re going to see how it sounds. Well, let different people listen to it. And, um, I think that’s, that’s a great thing to do. Managing expectations, managing expectations.

[00:56:28.94] spk_0:
That’s probably a very good idea. We’re working on a pilot. Let’s see how, let’s,

[00:57:00.51] spk_2:
yeah, working on a pilot, manage those expectations because that’s, you know, it’s like a campaign or something. So I’ll do my very last tip right now. Let’s call it number 13, we’ll wrap it up and here’s the pro my, my number 13 pro tip. Look at existing podcast for inspiration and validation. So, look around at other nonprofits, see what they’re doing, how they do it and, and do that, find, find those. And I found a few really, really good non profit podcast I want to mention and well, put these out there somewhere. So, Feeding Tampa Bay, which is a, you know, a food insecurity non profit, they have a great um podcast. Vermont Arts Council has a great podcast and something called Farm Commons has a great podcast. So there’s a lot of really good non profit podcast out there and you can see how they do it. You can see what their back end looks like. What does it look like on their website? Right? So that’s, you know, uh what is it, the sincerest form of flattery,

[00:57:30.03] spk_0:
copying, copying, imitation, imitation. Thank you. Alright. Cool Claire. Thank you. Thanks for, thank you for finding three excellent examples to

[00:57:44.22] spk_2:
thank you. Yes. Well, I think, I think that’s helpful for, for our other are 90 other 95% of the nonprofit spectrum. The people without the big budgets,

[00:57:49.17] spk_0:
cheap red wine is our theme music. It’s been our theme music for many years. I don’t know, I don’t know how many 8, 10 years, a long time, a long

[00:58:01.09] spk_3:
time.

[00:58:08.88] spk_0:
So I always ask Scott to perform cheap red wine. Um And so Scott, you wanna, you wanna intro the song at all?

[00:58:51.41] spk_3:
Sure. I wrote this one when I was much, much younger and maybe a little more cynical. I appreciate you letting me do this song last because it sits the highest in my range. Is the hardest one to sing. So, allowing me to just get a little warmed up. But, yeah, this is from a record I did back in 22,009 called Jukebox was actually the first record I did after moving to New York and moved in 07. And so I was just, you know, wide eyed and bushy tailed. Although I didn’t think I was, I certainly was back then, uh, as Fresh off the boat from Ohio as it were. So, anyway, so, but I was, I was thrilled when I got the call that Tony that you wanted to use the song and we’re gonna license it. And, uh, and I’m just so tickled that, that, that you’re still using it and, uh, it’s going strong. So here’s the, here’s the full song,

[00:59:12.17] spk_0:
Deep Red Wine. It’s my pleasure, Scott Cheap Red wine,

[01:02:25.27] spk_6:
baby. Just keep on talking sooner or later. I’ll figure out seeking romantic advice from a building because I’m on it. Look. Mm. You’re losing a diamond. Mhm. And nobody else in used to find me charming, but I can’t figure out don’t matter now

[01:03:31.55] spk_0:
at the top of his range, top of his range, Scott Stein. Thank you. Thank you very much, Scott. Thanks so much for being with us for the 6/50. Thank you.

[01:03:41.65] spk_5:
May be one of Claire’s Pit. Should be to have a live musician with your product.

[01:03:58.26] spk_2:
Well, if you have a very robust podcast, yes, you could have live, you can have live, you have live music. I get my music off of something called story blocks. That’s a website that has all this great non live music

[01:04:02.25] spk_0:
that you can sample. Ward Amy Jean. Thanks for being with me.

[01:04:07.69] spk_5:
Thanks for having us along the ride.

[01:04:10.06] spk_0:
Absolutely. My pleasure. Continued. Good luck to you, Amy. And you’re in your fellowship. Thanks

[01:04:18.98] spk_5:
to schedule some time later and debrief at all.

[01:04:23.44] spk_0:
Okay, you can debrief on non profit radio if you like that. That’s what

[01:04:26.75] spk_5:
I mean. We’ll hash it all up together. Okay. Okay.

[01:04:29.89] spk_0:
Alright, Jean. Thank you so

[01:04:32.82] spk_4:
much. Thanks Tony and just to add into the tips. Um Don’t infringe on creators rights. Don’t take Scott songs and, and put them on there without his permission and license and writers Guild go because you got to protect those, your, your creators, right? So, thank you for leaving that up

[01:04:51.49] spk_2:
to

[01:04:53.98] spk_0:
and yeah, I licensed cheap red wine from Scott all those years ago.

[01:04:58.89] spk_3:
Yes, appreciated proud member of local leader to FM. So,

[01:05:03.86] spk_6:
all

[01:05:06.91] spk_0:
right, Claire Meyerhoff. Thank you very much. Thanks for joining us. Thanks for bringing your tips. Always a pleasure to have you join us on the, the show. Anniversaries. Thanks,

[01:05:16.00] spk_2:
Claire, tony. It’s great. It’s a, it’s a highlight of my year. I’ll see you at the 7/100 show.

[01:05:23.33] spk_0:
You will. Thank you. Thanks everybody, Kate. Thank you. Thank you, Kate. Take us out.

[01:05:31.52] spk_1:
Happy to tony. If you missed any part of this week’s show,

[01:05:37.27] spk_0:
I beseech you find it at tony-martignetti dot com. We’re

[01:05:55.59] spk_1:
sponsored by Donor Box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate martignetti. The show, social media is by Susan Chavez. Mark Silverman is our web guide and this glorious live music is by Scott Stein.

[01:06:23.29] spk_0:
Thank you for that affirmation, Scotty. You’re with me next week for non profit radio, non, profit ideas for the other 95% go out and be great.

Nonprofit Radio for April 3, 2023: OK Boomer, Move Over

 

Gene TakagiOK Boomer, Move Over

Gene Takagi

In only two years, Millennials will make up 75% of the global workforce. Along with Gen Z, these will soon be the majority of your workers, your donors, your volunteers. Think sustainability. Are you engaging them now? Are they fully represented on your board? Gene Takagi talks us through the implications around philanthropy, technology, fundraising, and more. He’s our legal contributor and the principal of NEO Law Group.

 

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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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[00:03:36.19] spk_0:
Friend. Welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your Aptly named host of your favorite abdominal podcast. We have a listener of the week. Core Africa Liz Fanning, the executive director is a longtime nonprofit radio listener and core Africa just announced an investment of 59 million $400,000 over five years from Mastercard Foundation. And I think let’s just call it $60 million because the difference is a mere 600,000, which is trifling 1%. Core Africa. Congratulations to you. This is such a testament to the amazing valuable work of the core Africa volunteers throughout the continent. The dedication of the staff and the commitment of the board core Africa is going to expand to 11 countries with this new investment. Congratulations. Core Africa. I am so happy for you and happy to make you this week’s non profit radio listener of the week. Congratulations. Plus we have a new sponsor. Oh, I’m glad you’re with me. I’d bear the pain of Iraq Docks Icis if I had to see that you missed this week’s show. Ok. Boomer move over in only two years, millennials will make up 75% of the global workforce along with Gen Z. These will soon be the majority of your workers, your donors, your volunteers think sustainability. Are you engaging them now? Are they fully represented on your board? Gene Takagi talks us through the implications around philanthropy, technology, fundraising and more. He’s our legal contributor and the principal of Neo Law Group on Tony’s take 2 23 and TCC were sponsored by donor box. Welcome to Donor Box. Thank you so much for joining the non profit radio family. Very, very glad to have you. Thank you with intuitive fundraising software from Donor box. Your donors give four times faster helping you help others. Donor box dot org. Here is okay. Boomer, move over. It’s a pleasure to welcome back Gene Takagi. You know who he is, but he deserves a proper intro. Nonetheless, he’s our legal contributor and managing attorney of Neo, the nonprofit and exempt organizations Law Group in San Francisco. He edits the wildly popular nonprofit law blog dot com and is a part time lecturer at Columbia University. The firm is at Neo Law group dot com and he’s at G Tak Gene. Such a good. It’s such a pleasure to see you. Welcome back. Welcome back.

[00:03:41.20] spk_1:
Thanks so much. Tony Great to see you as well.

[00:03:46.96] spk_0:
My pleasure. Always. Now, when we last talked, we were with Amy Sample Ward and there was a discussion that included the, the potential decline of Twitter and the rise of some alternatives. Are you still at G Tech on Twitter? And, and are you any other place that, that I should be acknowledging?

[00:04:07.89] spk_1:
I’m still active on Twitter. I’m hedging a little and I’m on Mastodon and post, but those are sort of lightly used, but I post daily on all those channels.

[00:04:20.41] spk_0:
Okay. So still stick with Still Twitter. The best way to reach you think

[00:04:26.26] spk_1:
probably you wanted to see most of my content. Twitter is gonna be the best way to see you. Okay.

[00:04:44.60] spk_0:
Okay. Stick with that for now. All right. Millennials and uh and generation Z, you’re, you’re concerned about the future for these folks. What? Well, high level view, what’s concerning you?

[00:05:05.06] spk_1:
Well, it’s less concerned about these folks versus concerned about non profits for not engaging these folks because in a few short years by 2030 millennials and Gen Z will make up 75% of our work for, of course, they just crossed over the 50% barrier I think a couple years ago, but within seven years, 75% of our workforce, that’s a huge change in our, in our workplace

[00:05:21.70] spk_0:
demographics and, and we’re not, we’re not accommodating these folks you’re concerned about uh for instance, board membership, um significant employment issues. What, what, what would you like to? I’m gonna give you the first shot. I let’s change things up because sometimes I feel like an autocrat. So, what would, what would, what would you like to talk first? Talk about first? That nonprofits are just not paying sufficient attention

[00:06:26.96] spk_1:
to? Sure. Well, maybe I’ll just go without sort of criticizing nonprofits. Let’s just like, say, why should we as nonprofits engage millennials and Gen Z? Yes, they, they’re gonna make up a majority of our workforce. But what else does that mean? Um, and, you know, when, when they make up a majority of the work force, I think I’m also so saying, and I don’t have the studies to back this one up, but I’m also saying, eventually it goes to say that they’re going to make up a majority of our donors. They’re gonna make up a majority of the beneficiaries that we’re helping. They’re going to make up a majority of all of our supporters and our collaborators and eventually our generation Boomers, Gen X. Eventually we’re gonna kind of be not leading some of these places. Although I saw a really interesting article in the Atlantic a month or two ago that said, um people aren’t age, relatively young. Tony still still, but

[00:06:46.92] spk_0:
I’m young, I’m young, I’m 61. So I’m among the youngest

[00:06:56.32] spk_1:
boomers and I’m very close in age to you, Tony. And um the Atlantic article said that persons are age and even a little bit younger tend to think like we’re about 20% younger than we actually are. We kind of resonate with our maybe not our sort of calendar date but we feel like we’re a younger group by about 20%. Yeah,

[00:07:23.70] spk_0:
I agree. I feel even younger than, than 20%. I feel like, more like 40. Yeah. And I, 20 years, like 20, 21 years younger,

[00:07:33.53] spk_1:
I feel the same way. But it occurred to me in my head that maybe that’s why groups of leaders that are thinking about engaging younger people are not placing such importance in it because we think, well, we kind of understand that group anyway, we feel around that age, but when we start to, when we start to think about it, well, maybe there are some differences and maybe their perspectives and their skill sets and their experiences are going to really add value to our organizations

[00:08:31.47] spk_0:
and it’s not even, it’s not even, maybe, I mean, they will, but we need to, you know, it’s time for us to sort of move aside. Um, but, yeah, now it’s very interesting gene that, you know, our own self perception, maybe confounding the larger, the larger culture slowly holding, holding back the larger cultural changes, you know, just because I feel like I’m 40 doesn’t mean that I have the awareness of technology politics, the culture that a 40 year old has.

[00:08:33.25] spk_1:
Yeah, exactly. Right. And certainly not ones that I can tell you from personal experiences, like, from my niece is certainly not those, that 20 year olds.

[00:08:42.34] spk_0:
Yeah. Not even claiming. Right. Of

[00:08:49.81] spk_1:
course, of course, I just recall my niece is telling me this Miley face emoji is passive aggressive when I use that in text messages. So I have to watch myself in our communications.

[00:09:33.28] spk_0:
So it is, I see. Okay. I had, I had my own anecdote about a story I used to tell that is now deemed misogynistic, but I was telling it for years in professional settings, not just in stand up comedy but in professional settings. Um Yeah. No, you’re right. All right. So we have to get past our own self perceptions and think about the larger culture, economy, nonprofit sector. Alright. Alright. Alright. So help us, I don’t know. Are we talking? I guess, I guess we’re talking here to the, to the, to the uh the obstructionists were talking here to the Boomers. Are we move aside?

[00:09:38.97] spk_1:
Uh you know, a little bit um

[00:09:41.88] spk_0:
like we are, I feel like we are,

[00:11:43.76] spk_1:
yeah, especially to the extent that if you’re on a board or if you’re in an organization where your leadership is dominated by, by boomers um like ourselves, then, then, you know, maybe we have to think a little bit more about sharing power and authority and other things and not just to look better, like take a better photograph of our leadership, you know, for all, for all of these specific reasons, I’ll just raise a few right now. Um The laws changed and if the voting citizenry is changing in demographics, the laws are going to change to what they want them to change as within constitutional limits, of course. But even the constitutional interpretation is going to change as our Supreme Court starts to get younger. And I’ll cross my fingers a little bit on that. Um, but you know, what is charitable, um, you know, it started off as kind of relief of the poor. That’s what’s built into our regulations and then kind of expanded into, maybe we’ll civil rights can be charitable under five oh one C three. Um And then, you know, it expanded, although it’s not even stated in the regulations, the promotion of health being of five oh one C three, purpose and protection of the environment. Um Although I recall, I put in an application for a charity maybe 10, 15 years ago where global warming was something they wanted to combat. And the I R S asked, or at least this agent asked, you know, have you really looked into both sides of that issue because maybe if you’re just closing one point of view that it’s not charitable or educational at all. So, you know, our ideas have certainly evolved over what is and isn’t charitable and they will continue to evolve with younger people. Now again, making up some of the decisions of these and if we’re not anticipating these changes, then we’re going to be reactive, slow to react, possibly and less competitive in the very increasingly competitive field where philanthropy is also changing, right? What is philanthropy? Is it private foundations like it used to be? Um, we certainly know about donor advised funds. Yeah, please tell.

[00:12:47.76] spk_0:
Yeah. No, before we, before we advance there because that is a rich topic, the different forms of philanthropy but sticking with, you know, regulations. What, what is a charity? What is charity? Uh you know, that all that all depends on the, the our, our political leaders. Uh, you know, recognizing that there’s because I’m basing it on, you know, U S code and U S regulations promulgated by the, by the different departments of the federal government and state governments. You know, those are all promulgated, promulgated by legislatures and, and I don’t use this pejoratively bureaucrats, you know, public service workers in government. And if, you know, I, I see the politics being especially slow to change, I don’t know what, I don’t know what the average age is of a U S senator or U S representative. But I’m certain, I’m certain it’s not, I’m certain it’s not in the forties. I’d be very surprised if it’s in the forties even.

[00:13:07.02] spk_1:
Yeah, I agree. So our political system may be the slowest sort of, of the sectors to sort of change, although a lot of them are responsive to money. Right. Um, and we’ve been talking and kind of fundraising feels about the intergenerational transfer of wealth, the greatest ever in, in, you know, in the history of recorded civilization, I mean,

[00:13:34.41] spk_0:
okay. So, right. So the Boomers do have some value, leave, leave us your money, leave, leave your money behind. We need to, we need to execute, we need that wealth to execute change.

[00:14:18.80] spk_1:
And you know, as the Boomers sort of sort of aged out, the money is just being transferred into younger generations. And with that money now they’re going to influence political power as well. I’m a little cynical on this, but yes, money will sort of make changes or resulted in changes in the law, including in terms of what is charitable and just started to give you a hot topic. When we talk about relief, poor and civil rights being charitable. I don’t think that providing reparations to historically discriminated against or oppressed groups is considered charitable. But will that change over time? I don’t think selling solar energy at market rates is considered charitable to the general public. But will that change over time? I think these things can change fairly rapidly within a generation. So these are things that organizations need to pay attention to.

[00:15:47.49] spk_0:
It’s time for a break. Stop the drop with donor box. How many potential donors drop off before they finish making the donation on your website? You can stop the drop and break that cycle with donor boxes. Ultimate donation form you added to your website in minutes. No coding required, no batteries required. When you stop the drop, potential donors become donors with the four times faster checkout and more convenient ways to give from leading payment processors, apps and popular digital wallets. There’s no set up fees, no monthly fees and no contract required. And this is amazing. You’ll be joining over 40,000 U.S nonprofits donor box helping you help others donor box dot org. Now back to okay. Boomer move over. Interesting. Those are two really interesting ones. Reparations and alternative energy. Why did you, why did you uh I’m digressing a little bit. Why did you specifically say selling solar energy at market rates?

[00:16:55.80] spk_1:
Well, you know, I think again when we’re talking about relief of the poor were also sort of expanding that into economic development in, you know, historically disadvantaged areas. So, you know, blighted areas, areas that need sort of more economic development, bringing solar into those areas that sort of low cost may stimulate economic development as well as having sort of the environmental benefit that solar can bring, that would probably qualify as charitable even now. Um But if you start to sell it at market rates and go into expensive neighborhoods and tell people to convert their, you know, their energy sources or to, you know, buildings, first class buildings in downtown and saying, hey, change your energy source as a charity that might have a tremendous impact on climate change and other things. Um, if we could get big companies to change and put into their buildings and charities could influence that. That might have a huge impact, but it probably wouldn’t be considered charitable right now. I

[00:17:28.95] spk_0:
see. Okay. Okay, good. I’m glad I asked. All right. All right. Yeah. Reparations that it is kind of easy to see that in, in 10 years that reparations to African Americans, Asian Americans, Latin Americans that, that, those, those, that subject could be on the table for, for, for charitable, for, as a charitable purpose.

[00:17:38.97] spk_1:
10 years ago, it was really not even in the discussion outside 10 years

[00:18:16.12] spk_0:
ago. 10 years from now, 10 years from now. I think we’re, I think we’re in, I think the next 10 to 15 years are gonna be considerable political upheaval, cultural upheaval. There’s, there’s, I don’t know, maybe, maybe because, because I’m living in it. So I’m, I’m experiencing it as more volatile. Uh And I don’t mean that pejoratively more, more revolutionary than the transfer of wealth and uh power and prestige from other, other generations to two hours. I don’t, maybe because I’m, I’m the one surrendering the power. Maybe I see it as more, more of, more of a cultural shift than, than the past. Maybe the past has been significant as well.

[00:19:41.84] spk_1:
Yeah. You know, and, and it’s interesting. So, you know, if you were to look up articles on engaging millennials and Gen Z, you know, they’ll mention like different perspectives, but they’ll also mention something like they’ve got a greater passion for social justice and things of that nature and, you know, I, I agree to some extent that that is true. I think we can see that. But then when I think back, you know, to the sort of the older boomers and, you know, the hippies in the 60s, well, maybe everybody when they were younger it was just a little bit more into, you know, the environment and social justice and racial justice. And as you age, you know, again, taking a little bit of a cynical viewpoint and certainly not to, to sort of over generalize, but as a big broad group, you know, you become a little bit less, a little bit more resistant to radical changes. Um, you know, especially if you’re in, in a comfortable situation, you’re privileged enough not to have to worry about it in your own life. The changes that you’re pushing for, maybe we’re not as radical as when you were in your twenties. Um, um, and I think you see that throughout the world, some major major social movements led by sort of college aged kids or young adults. Um, and they’re the ones that are putting it all on the line.

[00:20:28.60] spk_0:
Your exact point has been driven home to me lately because I’ve been watching a lot of Woodstock videos on youtube and I’m thinking, you know, when, when they’re, when they’re showing the audience, you know, first of all, it’s fantastic because I’m watching Jimi Hendrix and The Grateful Dead and, but you know, when they, when they’re panning into the audience I’m thinking, are these folks, the folks who were sitting there in the, in the muck, you know, they’re now in their seventies and eighties, there was Woodstock was August of 1969. So, if you were 2025 or so, you know, your, your, into your seventies and, and if you were a little older, your, into your eighties, uh, talk about your perspective shifting from, from, from when you were in your twenties and thirties.

[00:21:16.96] spk_1:
Yeah. And you know, we’re the same people but, you know, life, life changes and our perspectives change. And even though we identify with some of the perspectives that younger people bring, we, they’re still different, you know, as we sort of admitted at the start of it. And so just so many changes um that they have a different feel for or that they place with different importance in terms of climate change is maybe a classic example of climate change may not do as much to an 80 year old in terms of their personal life. Um But to a 20 year old, climate change may completely impact their adulthood and, you know, whether they are below the water where they live or. Um so, you know, obviously they’re gonna, they’re gonna have a greater incentive to ask for more radical change. And, you know, well,

[00:22:00.24] spk_0:
hopefully these, these folks, the, the older boomers and the world war two generation. I mean, hopefully they’re thinking of their ancestors uh coming. Um, no ancestors are in your, your past. They’re thinking of their, their heirs and, and Children and grandchildren. I mean, at least the ones I talked to I think are considering those, you know, considering the future.

[00:22:05.39] spk_1:
I think. I’m sorry, go ahead. No,

[00:22:07.32] spk_0:
finish your point. Then I want to, I want to drill down a little more, a little more detail, but go ahead, please make your point.

[00:22:12.46] spk_1:
Sure. I was thinking that it’s been sort of a customary thought amongst older generations to want things better for your kids that your kids would have a better life than, than you. But I think right now we’re kind of in the generation, the kids generations that are coming up like the Gen Z’s where that probably is not true, at least economically, um

[00:22:52.46] spk_0:
at least economically. Yeah. Yeah, you’re right. We’re not. No, I agree. Alright. So you started to talk about different forms of philanthropy that uh I don’t know, call them Ems and Zs for millennials and Gen Z I know and your, your blog post, you call them younger people. Um I’ll call them Ems and Z’s but different forms of philanthropy, like donor advised funds, llcs were right there. They’re engaging a lot differently than direct gifts to 501 C three non profits.

[00:25:59.70] spk_1:
Yeah, I mean, which places nonprofits, charitable nonprofits to 51 C, three organizations in a place of competition for dollars. Um So it’s something again that nonprofits need to understand. Well, what is the value proposition they offer? Because I’m really start advocate of nonprofits being something very, very special and very different from a social enterprise, that’s a for profit. And so social enterprise actually was a co opted term. I think social enterprises used to refer to nonprofits like goodwill that we’re engaged in sort of earned income revenues. But now it’s sort of been co opted by the for profit sector of for profits that do social good or social enterprises when that’s sort of a primary reason for their, their operation and their, their existence. So, you know, these models are changing and millennials. Hmcs are saying, you know, we’re a little bit more sector agnostic in terms of doing social good, we could put it into a private foundation, but we probably don’t want to, we might use it to ask because it’s temporary and we don’t have to throw everything into it. What about an L L C like Mark Zuckerberg and Priscilla Chan, like the Chan Zuckerberg initiative, the Emerson Collective, which is Steven Jobs, um widows, uh you know, charitable vehicle or philanthropic vehicle. So those are llcs and you know, you can go into a whole show about that. Go fund me is sort of an alternative to giving the charities a lot of people, especially in the millennial and Gen Z H think giving directly to a beneficiary is the way to go bypass charity. Um C Four’s we saw the Patagonia founder Yvon Chouinard decide I’m going to give leave much my wealth to A C four and I’ll do it. Now. There’s planning reasons to do that with gift and estate tax deductions being much more valuable to someone like him than an income tax deduction when you’re like a tech entrepreneur and you’re not taking much of an income, but you have enormous amounts of wealth and stock that have not been um liquidated yet. So you’re sitting on tons of money, but you don’t have much of an income tax benefit from giving a donation. Um This volunteer work and giving data data is now, you know, a huge asset and a very valuable one that we’re understanding and personally we’re giving up our own data to a lot of sort of I accept um you know, websites that all of a sudden get to use our data and I know new laws are coming into that, but volunteering your data can also be an impor the thing that we have to think about. And so philanthropy and how we think of giving is changing rapidly. And there was a big change in the law just a few years ago in the Tax Cuts and Jobs Act that left itemized deduct Ear’s um that can take get a tax benefit from charitable contribution. It moved from something like 34 For 35 down to like, less than 13%. Yeah. So there’s just tremendous changes that can happen very, very quickly. And charities need to understand that. And again, younger perspectives, maybe on top of some of this news that older generations may not be following this closely. At least some of them.

[00:26:32.71] spk_0:
And you’re right to characterize these absolutely as competitors to our traditional five oh one c three nonprofits. And, and so you want to know what you want to know what your competition is doing, what these different forms are, are, are there, are there ways that you can leverage some of them? You know, maybe it is a subsidiary or some kind of an affiliate relationship. But you know, the knowledge is among the, the EMS and disease.

[00:27:15.98] spk_1:
Yeah, I agree, tony there. These are not only competitors, they often can be collaborators and allies. Um But you do need to understand kind of the relationships, the multiple relationships that you’re going to have with these different types of entities and how that will impact who your supporters are, who your donors are as your donor base or is your subscriber base or is your membership base as they start to age? Are you engaging more younger people? So, for sustainability over the future, even if that was like, our ultimate goal is to make sure that we have an organization in the future, you’ve got to engage the younger people that are gonna be running this show, um, in a few short years

[00:28:39.70] spk_0:
now, some folks may say, well, I can just, if I want to learn about these things, I’ll just engage a baby boomer attorney and he or she will explain or they will explain the, we’ll explain this all to us and then we’ll, but, but you’re not, you know, that’s be, that’s, that’s not what I agree with, but I could see a cynical view, well, just hire an older attorney. They understand llcs versus B corpse. And, well, you know, you know, the older advisers may very well understand the, the intricacies of, you know, creating one, but the creative side of how you can integrate it into your work if you can, you know, that, that takes someone who’s got a different perspective. And I think that’s, I agree with you. I mean, that’s the younger perspective, you know, how to creatively integrate, not just the nuts and bolts of how to LLC versus, you know, engaging a crowdfunding platform, you know, etcetera.

[00:29:55.11] spk_1:
Yeah. And I think when we talk about negotiating deals with other parties, you know, have, you know, if we’re not speaking the same language and customs and don’t have that same type of comfort and talking with the younger generation, um, you know, something can get lost and on their side if they don’t have that comfort, talking with an older generation, if it just doesn’t mesh quite as well as when they’re talking with, appear in their age group or within sort of a generational group that can affect the negotiation. And, you know, whether the deal gets done or whether they go with a competitor or whether they, you know, ask for more things because they trust you less. So just, you know, getting more people involved and if you are going to engage millennials and gen Z, I really want to make the point that it isn’t about just adding a few people in certain positions. Um It is really uh an understanding and an investment um that you need to make. It’s something where you have to empower people, not just sort of tokenize them or trivialize their importance, you really have got to give them in positions of responsibility. Um And you’ve got to open up your own culture to sort of embrace the additional sort of cultures and perspectives they can bring. So it really can’t be just like, okay, we’ll add like a senior manager, we’ll add a board member that’s, you know, 32 that, that’ll solve our problems.

[00:32:09.65] spk_0:
All the, well, all the caveats that you and I talked about when we’ve talked about uh diversity, equity inclusion, avoiding tokenism, you know, giving real authority, you know, levers of power, not, not just a higher here or, or a board member there. It’s time for Tony’s take 2:23 NTC. Big. Big thanks to Heller consulting. They’re sponsoring non profit radio at the conference, the nonprofit technology conference hosted by N 10, we will be together in booth 4 24. Hello, consulting, non profit radio Me, all three of us sharing a booth for 24. I will be capturing lots of interviews from the smart speakers at N T C and you should think about it to think about going, you can go hybrid. You heard Amy and me talk about it last week. It really is a very, very good conference. I mean, you can go virtually, virtually. Um It’s a very good conference, smart speakers. It’s fun. It’s just, it’s a very worthwhile conference to go to you. You will learn. Uh And of course, we know that this is not only for technologists but I’m repeating from last week. So all the info is at N 10.org. Thank you again. Heller consulting for sponsoring non profit radio at the nonprofit technology conference. Thanks so much. That is Tony’s take two. We’ve got Boo Koo but loads more time for okay. Boomer move over with Gene Takagi. I’m taking pleasure in saying I’m sweeping myself aside. Move over. Let’s talk some about the employment, employment changes, you know, the sensibilities that, that the, the M S and disease bring.

[00:33:59.34] spk_1:
Yeah. And I think that’s, that’s really hitting us right now because I think no matter what sector we’re in, we realize that employment has changed as a result of the COVID pandemic. Um We’re finding out what, where do workers want to work, how do they want to work? Um What is the most importance to them? And it’s not just sort of the data that we here, um you know, um from, from each other, but there are actual studies and I’ll just point to one, the Deloitte 2022 Y Z Global study. Um And you know, that that’s the study by the, you know, the big accounting firm and they found out what we probably already know, but cost of living is of tremendous importance um to, to these younger generations, work life, balance, learning organizations and what the organization, what they’re sort of, not only their viewpoint but how they operate and its social impact and its environmental impact and it’s sort of investment in diversity, equity inclusion. Those are things that matter to those younger generations in terms of, in their choice of work in terms of how long they might stay at a particular company. Um And, you know, those are things again and nonprofits are competing now, younger people are also moving from job to job faster than some older generations are used to. Whereas, you know, if, if we go older than us to a lot of people just worked one job their whole life. Um And that is certainly not true anymore. Um And it’s even less true now for the younger generations. So if we’re competing constantly for employees, what do we know? And understand what they want and need and consider important

[00:34:58.67] spk_0:
and what they perceive about us as a place to work. There’s, you know, there’s, there’s glass door and, and, and those, those types of sites but, you know, the, the research is so much easier to do and even when they’re, when, when someone is talking to you about potentially working for you, they’re, they’re taking a lot more clues, you know, than just how much vacation time do I get? You know, what and what’s the, what’s the medical insurance like, you know, uh time off flexible work locations. Um culture, you know, that’s, and culture is a very, you know, that’s a very amorphous thing, but folks are sussing it out as they’re interviewing you and they’re talking to you and, you know, if they’re only meeting people who are 60 and over as they’re interviewing that, that, no, that in itself says a lot about the culture at the institution.

[00:36:09.15] spk_1:
Yeah. And I’ll just sort of add even younger generation controlled companies um that, you know, and I’ll just do some of the big tech companies that are laying off like huge amounts of people right now. That’s a cultural thing that people will remember. Um So if you’re quick to lay off and you’re still like providing very good returns for your shareholders, um that may be something employees are going to sort of take into account in terms of whether they would go back to you know, the same company or whether they would tell their friends to work in that company and they’re much more savvy about our company’s greenwashing or sort of social good washing and saying, you know, talking the right talk but not really walking, you know, that walk. So, um, I think again, nonprofits really need to know what their competitive edge might be. Um, in terms of attracting workers and keeping workers because they’re dedicated to social good. But also what, you know, the, the issues might be if they’re not sort of um promoting the same type of values in their culture and not just sort of were a great organization for the environment, but we’re terrible to our employees. Like, you’ve got to really make sure your values mash,

[00:36:27.22] spk_0:
where else would you like to go routine? What would

[00:37:36.70] spk_1:
um you know, I was thinking just a few other quick points, you know, management and governance I think are also changing and that sort of goes with how employees, you know, want to be managed, want board of directors to sort of govern organizations, you know, our laws and the old and older structures are very hierarchical. Um You know, the board of directors sits at the top of the organization, they’re ultimately in control of all management and direction of the organization’s affairs. They delegated down to a CEO and executive director and executive director that is responsible for all the employees and there’s all these hierarchies of, you know, who gets to be responsible for. Um, and I think younger generations are much more into distributed leadership. Um, and it’s possible um to set up some systems within the law, the law is not completely sort of inflexible about this, but you’ve got to set it up in the right way. And so there is a balance of what some of the older people can tell you about the restrictions that are involved. But where the younger people could say these are the things that we really need. We, we don’t want just sort of one person dictating everything about the organization or a border that doesn’t know our day to day business coming and making huge changes that affects all of our work, you know, work lives. We need to have a voice in this and this is these are ways that we want you to consider it. So again, that’s

[00:38:00.26] spk_0:
what does that look like jean some a model of distributed leadership.

[00:38:42.81] spk_1:
So distributed leadership, maybe delegation from, let’s say, from the board down to the CEO and the CEO down to groups of employees and where the C E O S O is going, saying you’re responsible for this, you have the ultimate say on this. I’m not going to veto you as long as it’s, you know, within what are accepted framework is you get the ultimate say in this. If the executive director is questioning it, you know, it’s not the best business choice. They’re not going to overrule if that’s the basis of it, if it’s unlawful or something, because the director figures that out then of course they would have the power to overrule it. But, um, it’s not going to just be one person’s business judgment is going to be groups and that can work well. And that can also work terribly in a not great way as well. But younger folks are more attuned to that type of, you know, leadership model. We have to think about how it might work and how to fine tune it in a way that is acceptable and works well for an organization and, you know, and its board of directors as well to be comfortable with that,

[00:39:10.93] spk_0:
that could even be something on a rotating basis.

[00:39:59.58] spk_1:
Yeah, it can, it can be. But, you know, it actually, you know, one of the sort of big pros about this is, it gives collective thought to something that’s important where a lot of people get to put input that are intimately involved with the, that decision boards are sometimes somewhat removed because again, they’re not in the day to day, but this group of employees might actively day to day, be heavily involved with that particular issue and to give them decision making authority may feel them, you know, I’m going to use an old term, gives them ownership over the organization, they feel like they’re empowered and the organization is part of them and they are part of the organization. And that feeling is something I think that people desire. Um uh And again, management styles, governance styles are changing or, and the desire for more collaborative and distributed leadership is really a big force that I see coming in the next 10-20 years.

[00:40:43.03] spk_0:
How about fundraising, fundraising, sustainability? You know, you started to touch on both of those um our, our donor base and I’m the guy who’s, I’m the evangelist for Planned Giving. But we have to also acknowledge, I mean, look, the baby boomers are not all dead, you and I are living testament to that. So there is still valuing plan to giving fundraising. But our older folks, donors are being replaced by younger

[00:41:20.95] spk_1:
donors. Yeah. And I actually think so, you know, some charities are focused on plan giving with older donors, but millennials are kind of, they’re in their forties now, this is a prime time to have conversations with millennials who are, you know, you know, been privileged enough to have some wealth to think about in terms of giving the charity. And they have all this competition, as we mentioned, they could, you know, give it to go fund me or whatever form that you could try to develop that relationship now with them. And if you can, if you can develop and use the same tools that you engaged older folks and use some of those tools and bring in some of your younger folks that you previously engaged to be working for the organization as well so that they can have these discussions with donors for their peers and age. And I think that is very valuable so that, you know, I’d

[00:43:03.81] spk_0:
like to just put a point on it so that folks who know me and have heard me speak, you know, don’t think that I’m a hypocrite. Uh you know, in all the training I do, I’m talking about launching plan to giving and in launching planned giving. I think your, your time is best spent with folks who are 55-60 and over because they are the most likely to include you in their long term plan. I’m typically talking about wills. Um And they’re most likely that, uh they’re the most likely folks that will keep your gift in their will versus someone in their 30s and 40s who is going to live for another 50 years or so. That’s, you know, that’s a long, that’s a long time to be in someone’s will. So in launching, I, I, I think that the time is best spent talking to folks who are again, roughly 60 and over. But in, in out years of a program planned giving program, I can certainly see value in talking to folks in their thirties, forties. Um, the and, and doing that with, with peers. It’s, I, you know, it’s just, it’s as you’re suggesting there’s just uh there’s just a, a shared experience when, you know, a couple of 30 year olds are talking to each other versus me as a 61 year old consultant or even frontline fundraiser, talking to someone half my age about putting the organization in your will.

[00:44:13.19] spk_1:
Yeah. And I agree with your point, tony when you have limited resources and you’re starting or initiating a planned giving program that age set that you, you gave makes the most sense for you. Um But it is, it is another point just to stay, think about engaging younger people. Um And on both sides, on the staffing side and volunteer side as well as on your donor side. Um And you know, think about groups that you can develop long relationships with. So when you want to finally, you know, if, if you’re constantly engaged with them for the next 30 or 40 years, you, you really feel that gift is going to be fixed, but yes, they could change their minds at any time. So it sort of demands that you make sure that you strengthen that relationship, you’re after year versus not giving them any touches at all. And in the way they like so that be using Gamification, social media, like other ways that they want to be engaged, you’ll have to find not the way that you feel as easiest or cheapest to engage with your, you have to find what do they want? How do they want to be engaged.

[00:44:58.65] spk_0:
And this goes back to traditional lessons of fundraising that we want to be relational, not transactional. So you need to be relational with this upcoming uh cohort of generations, the ems and disease. Um because they are your future, your future major donors. If they’re not, now, they’re your future plan giving donors, they’re your future volunteers in retirement. I mean, you, you want to be this and this goes to the sustainability as well. You know, you want your mission to survive, you need to have a pipeline of donors that are not all 65

[00:46:13.65] spk_1:
and over. Yeah, and I’ll kind of relate fundraising to technology as well because, you know, our technology will dictate in some ways how we decide to fundraise. Like now we’ve got, you know, um we went from letter paper and pen sort of solicitations and in person contacts to okay emails and now emails are sort of we’re getting to a post email phase of like text messaging or, you know, and other forms now of communication. And how will that impact fundraising, crowd funding and other sort of platform type. Uh fundraising is now sort of encountering illegal uh barriers or restrictions or limitations. California being one of the first ones with laws that came into effect this year and regulations that will come into effect next year and that’s usually a harbinger of things to come in other states as well. So the laws are going to change, the types of fundraising vehicles are going to change non profits will be really wise to engage some millennials and Gen Z to understand where these things may go and how these laws may be influenced in terms of advocacy and, and, and making sure that, you know, one bad actor is not creating a whole bunch of restrictions that are going to impact like a lot of other charities that should never have been bothered by, by this

[00:47:52.06] spk_0:
artificial intelligence, understanding what it is, what its uses are, what the boundaries are. We’ve, we’ve seen some institutions make big mistakes. Um There was, there was a college that reacted to the shooting at Michigan State University with a, with a, with a chat GPT email and then, and, and it was disclosed because they didn’t even think to take out the disclaimer that said created by chat GPT, you know, and, and uh what I can’t remember what college that was that it was not Michigan State. They were, it was a college reacting to the Michigan State shooting. Uh and, and doing it very badly, I think it was, I think it was Vanderbilt University, one of the, one of the colleges at Vanderbilt University. Um and it was even a D E I officer who sent the email. So, you know, not even thinking about, you know, inclusive language on our own, but relying on artificial intelligence. So, you know, the boundaries of artificial intelligence, the creative uses of it. Um, you know, concerns about deep fake ai, you know, that stuff is, that stuff is all relevant and it’s, it’s coming, it means here, it’s here. Now. It’s not coming. It’s here. And if you want to capitalize on it appropriately, I think it, it pays to have folks who understand it best and they’re probably not 50 or 60 years old.

[00:48:50.08] spk_1:
Yeah. And I agree with you 100%. And again, wrapping this back around to charitable Itty, um, fake news. Um, is it charitable to distribute fake news? Is that just a viewpoint, is what we considered fake news 50 years ago? Something that actually is something that we think is generally acceptable now. Um, and isn’t charity supposed to be an incubator for these new ideas and, uh, changes? So it’s tricky. But again, we want to have multiple perspectives on this, not just sort of one generation’s perspective on this or just older generations perspective on this. We need to have the younger generation’s perspective because ultimately they’re going to be the ones that control that law

[00:49:09.09] spk_0:
that feels like a pretty good place to leave things. Uh, is there anything else? But I’ll give you, give you a last chance. Anything we haven’t talked about that, that you want to, we, we have time if, if there’s something else you want to engage on,

[00:49:49.72] spk_1:
um, maybe just my last thought is, um, for all the generations to respect, kind of what, what we all have to offer. And um this is not meant to be a criticism of older generations. Um uh It’s really meant to say let’s be more engaged. Um multigenerational organizations for sustainability, for understanding for perspectives and just to do uh our jobs uh in a way that’s uh aligned with our values and is as effective and efficient as possible.

[00:49:59.39] spk_0:
Gene Takagi, our legal contributor, managing editor of the wildly popular nonprofit law blog. You’ll find that at nonprofit law blog dot com. His firm is at neo law group dot com and Jean is at G Tak G T A K jean. Thank you so much for your wisdom.

[00:50:21.94] spk_1:
Always a pleasure. Tony Thank you.

[00:51:05.80] spk_0:
Next week, Matt Scott returns with his new book, The High Growth non profit If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by Donor box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others donor box dot org. Our creative producer is Claire Meyerhoff shows social media is by Susan Chavez, Mark Silverman is our web guy and this music is by Scott Stein. Thank you for that affirmation. Scotty B with me next week for nonprofit radio Big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for January 9, 2023: Gene & Amy’s 2023 Outlook

 

Gene Takagi & Amy Sample WardGene & Amy’s 2023 Outlook

Our esteemed contributors, Gene Takagi and Amy Sample Ward, reveal what they’re thinking about for the New Year. We’re talking about Twitter, donor advised funds, fiscal sponsorship, and illegal activities. Gene comes to us from NEO Law Group, and Amy is CEO of NTEN.

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[00:02:06.02] spk_0:
Hello and welcome to Tony-Martignetti non profit radio big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast, Happy New Year. I hope you enjoyed your time off. I hope you’re looking forward to our New year and I have more on that in in Tony’s take two. Oh, I’m glad you’re with me. I’d suffer with sal pendulum fractious if I had to hear that you missed this week’s show, Gene and Amy’s 2023 Outlook, our esteemed contributors, Gene Takagi and Amy sample Ward reveal what they’re thinking about for the new year. We’re talking about twitter donor advised funds fiscal sponsorship and illegal activities. Jean comes to us from neo law group and AMY is ceo of N 10 on Tony’s take to take in this new year. What a genuine pleasure to have both Gene Takagi and Amy sample Ward with me us together. Substantively, it’s not just 1/50 anniversary show. No, this is not the 650th show. This is not july of 2023 Gene and Amy are with us to talk substance together and cross talk as well, you know them, but they are esteemed contributors and they are do their proper introductions, jean is our legal contributor and managing attorney of neo the nonprofit and exempt organizations law group in san Francisco. He edits the wildly popular nonprofit law blog dot com and is a part time lecturer at Columbia University. The firm is at neo law group dot com and he’s at G. Tac. Welcome to the New Year’s show, Gene,

[00:02:13.49] spk_1:
thank you Tony great to be here and great to be here with AMY especially,

[00:02:34.00] spk_0:
absolutely yes, a genuine pleasure with AmY sample Ward, who is Ceo of N 10 and our technology and social media contributor, their most recent co authored book is the tech that comes next about equity and inclusiveness in technology development. They’re at AMy sample Ward dot org and at Amy R. S Ward, Amy, Happy New Year! Welcome to the New Year’s show.

[00:02:42.26] spk_2:
Thanks. It feels like maybe we’ll revisit the intro if you’re saying our twitter handles and then we’re about to talk about what’s happening over at twitter. But you know, that’s all part of what’s to come and

[00:02:54.58] spk_0:
absolutely could end up being uh, mastodon.

[00:02:58.61] spk_2:
We’ll

[00:03:08.98] spk_0:
see about that. Absolutely. All right. We, um, we are going to start with Gene, um, to talk about Gene, you’re concerned about some, some legislative potential changes around donor advised funds.

[00:04:09.26] spk_1:
Yeah, I mean, it’s the donor advised fund area is probably one that most of your listeners are kind of familiar with because they’re the fastest growing area of charitable giving over a trillion dollars now held by donor advised funds. And that is huge, growing much faster than private foundations. And, you know, they make up some of the biggest charity charities in the country, I think, Um, possibly half of the top 10 maybe, um, maybe don’t advise from sponsoring organizations and several of those associated with financial institutions. Um, so like a Fidelity or vanguard flop Goldman Sachs morgan Stanley. Um So, you know, there’s been some heat about, well are these really charities, are they charitable giving? And the answer is yes, they are charities, even though they are associated with financial institutions. But that heat has led up to people going, well, what is the money doing? What is that $1 trillion dollars doing in these donor advised funds? Are the and

[00:04:19.50] spk_0:
this has been percolating for years

[00:04:21.88] spk_1:
and this

[00:04:28.85] spk_0:
began on the Senate, the Senate Finance Committee. Uh It was one of the Senate committees. Uh this has been coming up for years around the money parked in donor advised funds and not getting to 501 C3 charities.

[00:04:40.03] spk_1:
Yeah, I think starting with Senator Grassley at the Senate Finance Committee chuck

[00:04:44.91] spk_0:
Grassley. Right? Yes. So

[00:04:52.91] spk_1:
it’s been people have been talking about it but don’t advise funds continue to go up on this exponential growth or where they just keep getting used more and more often. Oftentimes by, you know, some of the very, very ultra wealthy individuals and there’s some heat about that too, about why do we have so many ultra wealthy individuals who can control, you know what charities are doing, who can control our politics,

[00:05:11.74] spk_0:
but

[00:05:34.10] spk_1:
that’s all part of the same story. But because of that, you know, there’s been some pushback and some legislation suggested and now sponsored and introduced, well I should say introduced into Congress, but it’s not actually been a bit on a bill that has a formal sponsor that’s before anybody other than a committee right now looking at it. And that’s called the accelerating um, charitable efforts act or the Ace Act. And that’s up, uh, in front of some congressional members and a committee right now. And that has all these reforms to donor advised funds to

[00:05:51.98] spk_0:
help

[00:05:53.21] spk_1:
sort of mitigate some of those problems of the warehousing of wealth, um, and, and money not getting out to charities as quickly as some people would like. But there are some, you know, there are pros and cons to what all that involves, but it’s good for people to sort of be aware of it.

[00:06:09.19] spk_0:
Okay. Be paying attention to this. Um, now, when at least when I was in 6th and 7th grade, we used to learn that an act becomes a bill and a bill becomes law after it’s signed. But so thank you for making the distinction. Uh, all right. So, so this doesn’t have any sponsors yet there, it’s proposed like it’s, is it in a committee?

[00:07:51.29] spk_1:
It’s it’s in a committee right now. The chances are while I’m not a great prognosticator of what happens on Capitol Hill and I’m not, I’m not based in Washington. I will say what I’m hearing from people who are, is that it probably doesn’t have a good chance of passing right now. So it’s unlikely to see changes now, but this is a growing issue as you mentioned, tony that’s been percolating for, for years and just getting more and more attention. So provisions of the act, which is probably the overall is pretty complicated and we won’t go into the technicalities here that would bore your listeners, but it’s complicated. And for part of that reason there’s not sort of universal, like the nonprofit sector, all wants this to be passed? No, there’s like people on both sides of this issue. And because of that, I think, you know, um, prognosticators who are more informed to suggest that this probably won’t pass as is, are probably right, but there are aspects of it that could find their way in other bills. Um, so that’s sometimes how laws are passed. They don’t advise when laws passed through the pension protection act, not necessarily think those are related, but they can slip their way in. So just sort of pay attention to all of these, you know, movements around wealth and power and what that means to our, um, our charitable sector and how donor advised funds are being used. Something just to, to look at. And there are several organizations who are advocating on either side of this.

[00:08:38.91] spk_0:
Okay, cool, alright. We’ll pay attention to donor advised funds, uh, in terms of wealth and, uh, you know, 88 individuals, uh, controlling, or certainly heavily influencing the charitable priorities. That that’s for, uh, we’ll have to do that on another show. Um, fiscal sponsorship is uh is something else you want us to look out for? Just just define it you know in in its basics so that everybody has the common understanding that we’re starting with.

[00:09:32.42] spk_1:
So the issue with fiscal sponsorship while it is also growing very very quickly. Um And the nonprofit sector might be aware of it but sort of the outside world might not really know what that means. And generally what it means is that there are people who have a charitable project but don’t have a charity entity with 501 C. Three status to run it. They look for another group to either how’s it um or to give grants to their group which might be considered a taxable for profit Um If they don’t have five oh one C. Three status for some period of time and that’s how fiscal sponsorship can arise it can arise in different forms but because it’s not defined by law it’s done wrong all the time. So while it’s growing.

[00:09:57.32] spk_0:
What about new charities that don’t yet have their five oh one C. Three. Maybe they’ve applied so they’ve submitted their 10 23 to the I. R. S. But the process may take a long time can they also sometimes benefiting from fiscal sponsors. So they’ll they’ll get an established five oh one C. Three to make grants to them until they get their own 501 C. Three determination. Is that is that okay?

[00:10:53.65] spk_1:
Yeah, that’s a perfect use of a fiscal sponsor and fiscal sponsors can act as incubators, even if they’re not applying for five oh one C three status right away, even if it’s something they’d like to test out and say, is this a viable charitable idea? Um, So yes, fiscal sponsorship can absolutely run that way, but if it’s not structured properly, even if that is the well intended sort of purposes of everybody involved, if it’s not structured properly, you can get into trouble both as an organization, you can end up having a donor who gets denied a deduction. Um, you can get a foundation into trouble who finds it. So structuring these things properly is really important. So as this field advances and evolves and it’s been around in informal ways for, you know, many, many decades, um, as this field advances, we want, we would like to see sort of more sort of consistency in operating it in a lawful manner that doesn’t endanger anybody and really it helps everybody accomplish what they want to do charitably.

[00:11:58.73] spk_0:
What about the idea, I mean, if you are incubating an organization, let’s say it’s it’s a few people, it doesn’t really matter, but I’m just trying to take it out of the realm of just one person, I suppose you’re incubating uh an idea and you, the Community Foundation because they’ll often act as communities as fiscal sponsors. Community foundations. You think it’s a, it’s a bonafide non profit idea, but and you make grants to it, but it turns out not to be so they don’t get their five oh one C three determination positive. What what what happens then is is the is the Community Foundation liable at all? And what happens to the deductions that were granted to the to this nascent now, not now, not Uh not a 501 C3 entity.

[00:12:51.99] spk_1:
Yeah. So I don’t want to dive too deep into the weeds. But yes, if the Community Foundation is housing and incubating the project, it’s not the same project that is housed in this new entity that is applying for five oh one C three status, that’s going to be transferred over into the new entity once it gets its five oh one C three status. So the Community Foundation is running an illegal activity, which is maybe another two We can talk about, well then the community foundation would of course get into trouble. But if it’s a small part of what the community foundation does, which it probably would be right, it would be maybe like 1% or maybe even less than 1% of the foundation’s overall activities, that’s not gonna usually result in anything terrible unless they were doing very terrible things. Which is unlikely. Um But you know, it would be different. An incubator definitely has less risks and they’ve got all their insurance and you know, legal support and accounting support to make sure that it’s not running afoul while it’s housed in the Community Foundation,

[00:13:07.79] spk_0:
if

[00:13:44.00] spk_2:
I can say something, Gene, I think as I’m listening to this conversation and from Anton has been a fiscal sponsor for many different groups, um you know, you also don’t have to be pursuing C three status, it might the whole purpose of what you’re doing could be done, you know, like we’ve been a fiscal sponsor for a group that was going to hold an event once the event was over, they were all done, they weren’t there was nothing to pursue a C three registration for, you know, So just naming that there’s a few nuances in that in the in the timeline to that, it may not be that there’s ever AC three application and something shady happened, but also the thing is over, you know, there’s a lot of moving

[00:14:00.81] spk_0:
pieces we have and what did you look for uh if you do in deciding to sponsor?

[00:15:21.47] spk_2:
Well, folks approach us, we haven’t, you know, gone out saying we would love to be a fiscal sponsor, it’s because it’s not, you know, intent isn’t set up, there are organizations of course, so that’s like their mission is to fiscally sponsored organizations, um but when we have been approached and folks have asked if we can essentially like extend our organizational privilege to enable their work, um the things that we look for are if there’s any sort of document or organizing agreement for the people involved on the other side again because they might not be, they might not be trying to be an organization but we want there to be accountability that that we can come back to um that they understand how much money they’re likely to bring in and how they’re going to spend it and that and tens books aren’t going to end up with some $10,000. We can’t do something you know um That there’s really a plan for what’s coming in and what’s going out and that they understand the options that exist for either becoming on payroll with us not being on paper roll being a short term contractor because N 10 already has staff and eight different states. But what does that look like if we were bringing someone on for a longer term and they needed to be on payroll in a state we’re not in. So we just have those conversations with them. But we have a standard agreement for fiscal sponsorship that we send to folks when we’re having those relationships and you know, separate bank accounts separate P. And L. Like all of

[00:15:42.21] spk_0:
that.

[00:16:12.33] spk_1:
Let me add just one more thing that some sometimes it’s all about creating um what when some people would call a commons. So these projects never wanted to leave but they find the efficiency of centralizing kind of administrative and back office resources and fiscal sponsor takes care of your legal filings and your tax filings, your insurance. Um and multiple projects just want to stay there forever. Um, So that that’s a use of the fiscal sponsor, a perfectly acceptable use of the fiscal sponsor as well. As long as it’s structured properly, structuring properly would be maybe my main point in this is that oftentimes people think, oh, I’ve seen somebody else do it, let’s do it the same way that may not work that they may be using the wrong example. So the national network of fiscal sponsor. Um, and then they’ve got a good sort of model of how this can be done properly.

[00:16:42.00] spk_0:
They have a book too, don’t they? Gene

[00:16:44.17] spk_1:
the book is actually from Greg Colvin and Stephanie Pettitt called fiscal sponsorship. Six ways to do it. Right. And it’s, I believe the only book out there, um, and it’s really good and not terribly expensive. So if you’re a fiscal sponsor and you’re not quite sure about what you’re doing by that

[00:17:06.18] spk_0:
Book. Okay, fiscal sponsorship six ways to do it. Right. Very aptly named book like it. Okay. Um, yeah. And there are also implications for the donors, right? If this is if it’s not created and implemented correctly. Gene the can the donors get like their charitable deduction clawed back or something like that.

[00:17:22.18] spk_1:
Yeah, they could get it denied by the I. R. S. Because if the donor directs their donation to an entity that’s not a charity. So if they’re telling the fiscal sponsor you must give this money to this project that’s a separate

[00:17:36.40] spk_0:
entity, well

[00:17:38.20] spk_1:
with a different bank account, the donor doesn’t get a deduction. Fiscal sponsor may have been aiding and abetting tax fraud. So problems there. So they’ve got to be careful

[00:17:56.72] spk_0:
okay for your donors too. All right. And on the on the illegal activity side. What what what what’s your what are your concerns there?

[00:18:00.97] spk_1:
So um as a lawyer, of course any illegal activities are concerned. But well

[00:18:06.94] spk_0:
there’s illegal and there’s there’s illegal

[00:18:15.82] spk_1:
actually that’s a really good point. So one of the things that the I. R. S. Looks at is like are you a 51 C. Three organization if you’re conducting illegal activities And they use the question that you asked basically tony There’s illegal and there’s illegal. So if you are engaging in you know civil disobedience to a small extent to advocate, you’re perfectly appropriate charitable purpose and mission. You’re probably not gonna expose your Five oh one C. Three status to to being revoked for that reason. If you’re committing a little bit of bank robbery. Well

[00:18:45.27] spk_0:
that’s

[00:18:45.62] spk_1:
probably gonna get you out of the 501 C. Three status. Right,

[00:18:49.64] spk_0:
Do it right. I mean why why do anything financially fraudulent for like $1,500.

[00:18:55.49] spk_2:
Right? There’s not a little bit of bank robbery like I want the whole safe or not. You know

[00:19:07.22] spk_0:
I mean if I’m gonna if I’m gonna compromise our reputation and risk myself being in prison. I mean, I’m doing this for at least a million and a half or something. You know, I mean, let’s make some decent money out of it, for Pete’s sake. I’m not risking everything for 50,000

[00:19:14.25] spk_2:
dollars. I want the gold bars while I want everything. You know,

[00:19:18.41] spk_0:
right, here’s

[00:19:19.60] spk_1:
how about this?

[00:19:22.79] spk_0:
Let’s go all in. I mean,

[00:19:31.21] spk_1:
The lawyer will say we are all in terms of how much money we’re gonna steal, but 99% of our staff time is spent on real stuff.

[00:19:33.03] spk_0:
It’s only one

[00:19:33.82] spk_1:
of our time I had spent on. It

[00:19:55.44] spk_0:
was, it was a tiny percentage of my time. I mean, it was just a few phone calls, a couple of texts. I mean, some some signal messages. I mean, you know, it was like a half an hour and you know, and then we executed. So it’s such a small percentage of my time. Really, why are we even bothering with this? All

[00:21:07.47] spk_1:
right. Exactly. So that’s the, there’s illegal and there’s illegal, exactly. As you framed it. Um, but I think now, why, why the illegality doctrine, as lawyers like to call it, is trending a little bit, is because we have some things that are considered illegal. That’s something that some states or jurisdictions are saying, well, no, that’s not illegal. And just sort of an example is cannabis, cannabis could be legal in some states, it could be legal for medical purposes in some states? It’s illegal for recreational purposes in other states, it’s illegal and federally it’s illegal, right? So that creates just all these weird dynamics, Can we have a five oh one C three organization where we’re cannabis dispensary for medical purposes, we’re doing it for charitable purposes. Can we do that? And the answer there is kind of know right now, if it breaks federal law, if that is the purpose of the organization and so now we’re not talking about activities now, but if that’s the purpose of the organization is to break federal law, then you can’t get five oh one C. Three status and you can’t if you have five oh one C. Three status and you change your mission, you can’t keep it. So something to look at in terms of cannabis organizations,

[00:21:12.39] spk_0:
even if it’s legal, even if it’s legal in your state,

[00:21:15.23] spk_1:
Right? Because 501 C3 status is a federal tax exempt status. So

[00:21:21.42] spk_0:
that could change

[00:21:53.07] spk_2:
and that’s for the mission of the organization. But what about or a national organization based in D. C. Because they’re a big HQ, they have their annual event in Oregon and the gala where in Oregon, cannabis is is completely legalized for recreation etcetera. And, you know, the silent auction table has like a cannabis care package is they’re they’re registered in D. C. The event is in Oregon. What’s what are the layers there?

[00:23:57.52] spk_1:
So the activities may be judged by what particular state they’re in. Although the sale of cannabis would always be sort of FDA sort of under FDA rules as well. Right? So you could always get charged with a federal crime on that, which is always the tough part. But just from The federal tax exemption standpoint, it’s kind of again fits activities if it’s doing it as an activity, that’s one thing where is it illegal? You know, little bit illegal maybe, and probably not going to really enforce or try to take away 51C3 status because of one event in Oregon where it’s legal under state law. But if that’s your purpose is to to say, hey, we don’t care what the federal law is. This is what our purposes which is contrary to federal law that can get you in trouble. So that’s the cannabis thing. But the study of cannabis or the study of psychedelics, certain psychedelics that might become approved federally and tony as you were saying cannabis could change as well. Um the study of it or the policy around it, that might be a perfect vibe. One C three purpose, either in the scientific realm or the charitable or educational realm, but a little bit of gray area in all of this. But I did wanna introduce one more area of illegality. Um and that is regarding abortion because that is another really hot topic since the jobs decision by the Supreme Court, right? So that allows basically the states to decide whether abortion is legal or not. And some states are really um strict about what they think would be illegal around abortion. So funding people to get an abortion, which what a charity might do, they might not perform the abortion, but they might provide funding and sometimes it’s just funding to their own employees to be able to access abortion in a state that allows it Um that can be illegal under state law as well. So now how does the fight, you know, that affect the 501 status

[00:24:09.39] spk_0:
even just funding an employee making an employee benefit? I

[00:24:39.22] spk_1:
think a law firm in texas, this varies amongst different states. tony so texas is one that’s been um pretty tough and in my opinion just terrible about um the laws that they’ve used and some of these laws go back decades. They’re they’re old laws that they were ruled unconstitutional before, but now after the Dobbs decision there sprung back into life. Um and so yeah, even funding employees to be able to access abortion clinics in other states could be illegal under those states. And

[00:25:50.42] spk_2:
yeah, after jobs, you know, there was like this wave of companies, especially for profit companies, but I’m sure nonprofits did it too, you know, saying like trying to I think in the spirit of of making clear their values, but clearly not thinking about the practicalities, You know, making these announcements, we will always fund our staff having access to this health care. You know, even if you have to travel or whatever. But like to to jean’s point the that isn’t very straightforward. It could if it’s known explicitly that that’s what you’re funding. It could be illegal if you’re an organization in texas, but also it requires disclosure that’s already making vulnerable a vulnerable staff person write a reimbursement which a number of folks we’ve seen say policies for reimbursement of travel. Well now there’s like a paper trail of where you went and and how much it cost and you know, like instead thinking about policies that say there may be harder things happening. We’re increasing your health benefit by this, you know, percentage of dollars just in, you know, like we have to think about the actual users here and not just the value statement where we think we’re making as an organization, you know,

[00:27:23.63] spk_0:
interesting point too about the paper trail because uh, texas again is one state where people who aid in a bet abortion can be can be sued, I think right? Or it could be right, It could be sued. So, so if there’s that paper trail that Amy’s talking about that mentions where the person went and maybe what relative may have helped them or you know that those those documents that that evidence could all be used when if if somebody nefarious inside the organization wants to wants to get some people in trouble. You know that that evidence could all be used against them. Yeah. All right. Well yeah I know well intentioned but maybe not so well thought out. But it’s it’s hard when when something so so disastrous happens. You know people want to rush to the aid like you know just like individuals who give to tsunami victims and hurricanes. You know like employers and C. E. O. S. Want to rush to the aid of their employees when they feel that there’s a uh something grievous happening to them potentially. It’s hard

[00:29:12.60] spk_1:
and I want to say we haven’t heard the last on this. These laws are going to be changed and challenged for years but right now we’re not in a very good place but wrapping it back into a five oh one C. Three package um Can the I. R. S. Take away your tax exemption because you do some of these things and then we get back to your, well is it an activity that’s illegal or is it really illegal? And um my feeling is that the I. R. S. Is not going to judge on the violation of state law unless the state has actually made that determination by a court ruling. So you can’t you might be able to pursue somebody and say well you know they violated the state law but if there’s no court ruling that says that the I. R. S. Is not an arbitrary of whether somebody has broken state law or not. So they will not take away five oh one C. Three status for just a complaint that somebody is violating these rules even though actually that might be the case. Um And nobody is not you know admitting that that’s not true. But the I. R. S. Is probably gonna want to lay low on the whole abortion topic is my feeling about it. But the illegality doctrine and there’s a similar doctrine called the public policy doctrine which was first introduced for racially discrimination which was federally allowed right And bob jones University used that as you know admission criteria or other sort of policy criteria. The I. R. S. Said no we’re going to take away your tax exemption for that even though it wasn’t inconsistent with law but it broke federal public policy. So there’s a related doctrine illegality that’s a sort of violation of public policy. But these are all things that charities just start to need to know and think about because one day it may pop up right in their neighborhood and they’ll be thinking about maybe we should have advocated a little bit harder in advance of that and try to make a difference,

[00:32:10.21] spk_0:
interesting. Um Contrast between the two examples we’re talking about cannabis having been illegal all along and now slowly becoming legal and abortion. Having been legal for the past 50 years now slowly becoming illegal. All right jean. Thank you very much. Love it. It’s time for Tony’s take to taking your new year. Welcome to your new year. I am always optimistic at the beginning of a new year. I cannot help it. It doesn’t matter if we’re in a pandemic or an economic recession in 2009. I’m always optimistic at the beginning of a new year. It’s in my d. n. a. So it’s a year of opportunity. If 2023 was terrific for you and I’m talking personally and professionally, if it was a bountiful year, it was a successful year for you. However, you define that. Congratulations. I’m very happy for you. I’m glad that your 2022 was what you wanted it to be outstanding. If you’re 2022 wasn’t if it was something less than you would have liked again, personally and professionally, Don’t let that hold you back for the new year. Your past doesn’t define your future. Your 2022 doesn’t constrain what you can do in 2023, literally each day, week month, you’ve got the whole year of opportunities, new chances to excel. So don’t let the past hold you back. If your last year wasn’t up to what you would like it to have been. You’ve got a whole new year of opportunities. Welcome to your 2023. Take it in embrace it. That is Tony’s take two. We’ve got boo koo, but loads more time for gene and Amy’s 2023 outlook with Gene and Amy Amy twitter. What the hell?

[00:32:12.79] spk_2:
What

[00:32:32.70] spk_0:
the hell? Yeah. Well immoral, immoral and unethical. To begin with the new ceo Elon musk. But uh, what the hell do we do with our, with our twitter accounts and we all three of us here have won. Nearly every nonprofit let’s assume has won. What we, we sort of have a sense of the landscape. What what, what’s your advice?

[00:33:24.47] spk_2:
I think to, to sum up my feelings. I would say like down with twitter and long live the internet. But what that means to me is a lot longer. You know, I think The decision about whether your organization should use Twitter or not is the same today as it has been every day since 2007 or whatever when I launched right? Like there’s always been, I think the need to consider if a tool you’re using that is not yours, you don’t get to own it. It is always permanently gonna be someone else’s tool, right? You’re just a visitor there. If it’s values match your expectations. If the community is there like all those same questions that we’ve talked about for years

[00:33:28.67] spk_0:
are still the same

[00:35:56.59] spk_2:
questions, you know, But I think what happens is organizations hopefully do ask those questions when they join something and then it’s like a closed discussion. And what I would love to see is that organizations re ask those questions every day on these platforms, right? Um, I would love to say the conversation isn’t about Elon musk because I would like to never have a conversation about. However, he’s really making the conversation about him by taking up a lot of the space and making the decisions right? Um, even today suspending the account that was like a bot that just posted when his jet went places and now that’s been suspended. You know, it’s like, okay, there’s just so much going on there. The issue to me isn’t, what has Elon tweeted or what has he done and more? Is it a platform that has the capacity to be safe for your users in your organization? Well not if every single member of those safety teams has been fired. Right. Um, is it a platform that’s going to be reliable because maybe you’re using it to communicate in real time situations, updates, et cetera? Maybe not When the again teams that support the reliability and uptime of the tool have been fired. So if it is meeting your needs, if your community is still really active there, if it feels like it’s a good fit, I’m not gonna say empirically, there’s only one answer to using any tool. Is it a tool that intent is using anymore? No, it doesn’t meet either the reliability or the values piece that we expect. We’ve seen tons of community members. Um, board members organizations, you know, post their last tweet and some of them, it’s like a very sad goodbye. And for others, it’s find me on linkedin, here’s, here’s my profile, right? Um, and for others, the last tweet didn’t even know that it was the last tweet. It just was the last tweet and then there weren’t, weren’t anymore, You know, it wasn’t a sign off, it just kind of ended. Um, but I’ll say all that and pause and then and and hear your thoughts.

[00:36:38.40] spk_0:
So what, you know, the concerns about safety reliability, these teams having been fired. Um, what about just taking a wait and see what might replace them? I mean, it’s still, we still are now january while we’re like two months into his 2.5 months or so into his ownership. Um, Should we, should we wait? Well, and I should say we’re recording in mid december. So it may not even, it may emerge by the time this comes out in early january. Um, should we, should we wait and see what

[00:37:59.71] spk_2:
was, I think something to think about is that there is no clear timeline for what wait and see means there, there has not been a, we’ve fired all of these teams that provide the reliability of the tool and the safety of the tool or at least the illusion of safety of the tool. Um, and we’ll be hiring for those teams on x date, that’s not been the process, right? So, um, that’s not to say posting your last tweet includes deactivating your account and leaving and everything right. It could just be Maybe you stop using it. Um it could be like in 10 has done, we don’t put money into the tool so we don’t buy ads, we don’t promote things right? So we’re not investing in what it is and the accounts open, we still have a notification set so that if a community member chooses to like tweet at us and say hey how come I can’t find this about the conference, we still see it and could provide that customer service, right? Um but it’s not a place that we are spending our time spending our dollars spending our energy even if you could still find the antenna count right? Um And I think that’s a place that for us feels like we haven’t walked away from the community or whatever parts of the community are still on the platform but we have made clear our stance is that this is not a place that feels worthy of that investment right?

[00:38:20.11] spk_0:
What have you done personally with at Amy R. S. Ward?

[00:40:22.50] spk_2:
I already used twitter so inconsistently like there’s one day where I just see five things and I’m like like in everybody’s tweets and replying to people and then I like accidentally go five weeks without tweeting just because I you know I wasn’t I wasn’t logged in or I wasn’t looking at things. Um I don’t know that I have tweeted recently, I don’t have, I don’t have even in my tab purgatory of my two screens, I do not have twitter open anywhere um I think the place, it’s really interesting. The place that twitter started out for me is kind of where it has returned to of very hyperlocal like there’s so many Portland’s folks that I don’t otherwise see because I never leave my house or you know they don’t work in nonprofit text so I wouldn’t otherwise connect with them but there I could still see them on twitter, I think that’s a place where it started out and I still want to know what the replacement is. Of course I’ve had lots of calm conversations with folks who are like well where should we go and we can talk about that but I also would encourage organizations to remember that you probably are already in more places than just twitter. You know, you probably do already have a linkedin page or if not pretty easy because your employees probably have linkedin profiles and you know, set up some space there um and most importantly, out of all of this again, you and I have talked about this but I really want to make clear in the midst of this kind of twitter, what is social media anymore conversation that you never owned any of that data, you never owned those pages, you never own those profiles, you never got to control them, you do control your website, you do control your email list, make sure that you are building up that list. That you are communicating with people directly in channels that you can directly um, message to because that’s no matter what happens, twitter returns and is a place of Utopia, you still won’t own it, right. And you will own your list and you will own your website and making sure that you’re, you’re really thinking about spending your time and money and staff time in those places. That’s

[00:40:52.33] spk_0:
really valuable. Basic but valuable reminder to cherish and build on what, what you do own your your site, your list. Yeah,

[00:41:01.38] spk_1:
I think there’s, you know, some difficult equity considerations in in twitter’s value um as well. So beyond what the owner who is also the only board member, uh,

[00:41:09.93] spk_2:
that’s the best practice, Right?

[00:42:24.32] spk_1:
Uh, so beyond beyond him, uh, there’s the consideration of, well, where are the folks you are serving? Where are they at? Is there a virtual town square where they’re at? Because many, maybe on twitter and they may still be there and for you to give them messaging, that might still be important. So I’m not, I’m still on twitter and conflicted about it, but I don’t want to be judgmental about charities that decide to stay on twitter because that may be still a really important way for them to reach out to their audiences. Um and for the audiences, I don’t want to be judgmental of them either because there are a lot of people who are not privileged to be able to access a lot of other technology and other platforms. They might, you know, find twitter super easy and you know that’s what they have and I’m not yet willing to say we’re just going to leave twitter to become this, you know, white heterosexual male dominated platform and Ellen and his bros can do whatever they want with that without any pushback from other perspectives there,

[00:44:15.41] spk_2:
I hope Tony Let’s make a 2023 resolution that gene and I get to do more shows together um because it brings up such a good just hearing you share that Gina and I agree with everything. Um as always let the record reflect, I always agree with Jean and I am always doing legal activity. Um is, is the version of this from a few years ago about facebook, right. And there’s some really unique and important differences between the twitter options available just like because of how the platform works versus facebook, you know, twitter is public by default. You don’t have to have a twitter account to go see what an organization had been tweeting about. Here’s some information right versus facebook which is very like within the world of facebook um the data trail that that creates is very different right? Organizations could say despite the hellscape we’re staying in twitter and we are to loop back to the previous conversation, um, an abortion fund and we are going to make sure that we are sharing information. No one has to interact. No one has to like ask us for it. But we’re putting this information out right in a place where people maybe find it in a search on facebook doing that or saying here’s our upcoming fundraiser to raise funds for abortion funds. Everyone who RSVPs for that event and has a texas address, has just created a data trail that is likely very problematic for them, Right? And the organization maybe didn’t even understand that’s what is happening, Right? So they are very different platforms, very different ethical dilemmas for sure. Um, but but what they mean for you as an organization staying there and what kinds of compromises you might be creating for already vulnerable communities are very different because they are just very different platforms, right? That operate differently.

[00:45:09.04] spk_0:
If we if we should decide to go elsewhere. Uh, let’s let’s talk about And you well, you mentioned, you may want to put on twitter that you can now find us on, we’re gonna talk about mastodon and uh, there’s another one post. Um, but you may want to just alert folks that your activity has moved, you know, over or or like you said, find us on linkedin or you know, we’re very we’re still very active on facebook. You know, instagram maybe, you know, maybe our channel. You know, whatever you want to I think you want to let folks know what you’ve decided without just disappearing. Mm

[00:45:14.16] spk_2:
hmm

[00:45:14.93] spk_0:
And

[00:45:16.37] spk_2:
like you probably should have those links on your website. So have updating your bio to say,

[00:45:22.54] spk_0:
you

[00:45:54.15] spk_2:
know, visit our website and find the channel that works for you or something. You know, you don’t have to um, you don’t have to write that farewell letter As in last tweet with every link to every site. Right? But making sure that you do think about what a user is going to see if they do try to look you up and have the bio be updated or whatever. Um there there are a lot of folks talking about mastered on host, these other platforms. I’m, I have accounts on them. You are welcome to find me. I’m not posting a bunch there or anything but you know me, I like to just see how tools developed. So I’ve had accounts on both of those and um,

[00:46:06.02] spk_0:
you’re more, you’re more altruistic than I am. You like to see how the, how the, how the platform develops. I just want to grab the name tony-martignetti

[00:46:15.28] spk_2:
before for

[00:46:22.96] spk_0:
somebody else who’s been on my show. I’ve had tony-martignetti other, another tony-martignetti on my show. Um, he never had me on his show come to think of it.

[00:46:25.18] spk_2:
Well there is as of today no other amy sample ward. So there’s only 1 20

[00:46:31.88] spk_0:
but but I’m not posting, but I wanted to grab the grab the real estate but I did it for more selfish reasons you

[00:46:38.05] spk_2:
did altruistic.

[00:46:39.81] spk_0:
I

[00:49:20.47] spk_2:
mean I think that um as is true with a lot of social media platforms that have been uh financed by and developed by the privileged communities of tech development, that’s who’s mostly on those platforms already right? Even though they’re very different mastodon is, you know, kind of like what’s the open source values, whatever. I haven’t seen a lot of that and and post trying to be more about like what are you really thinking and like content focused mostly screenshots of tweets so it feels a little um, a little, a little bit of whiplash but I wouldn’t say that it’s bad if you are like tony and you were like, but there’s so many organizations with our acronym like we want the the handle go for it but don’t go fill the account with content as if you are present there, just just sit on the handle, you know, because once you have a complete profile, Well now it looks like you are trying to post there and people don’t know how to interact right, just hold, it reserve it in your name, put the password in last past, you know, but but don’t, don’t um like I’ve always said and 10 doesn’t have an account on these platforms even though I just said that I do and a number of staff do because you aren’t going to use individual first platform as an organization. Well, if you haven’t been an individual first um, to actually know how it works. What’s the ins and outs of this tool? What are the norms? Um, mastodon works a little bit differently than folks may have experienced um, where you are in order to even create an account, you have to pick kind of what, what server you want to be associated with that changes what name it changes your default kind of news feed. Um, so there are a lot of things that you aren’t going to know out of the box for your organizational profile, you’re gonna need to play with it. And they’re, all these tools are developing a lot faster as they see hundreds of thousands of new users, you know. Um and I think again, back to the values point, they are also experiencing the challenges of lots of users write posts. Said that it only took six days before they had to take swastikas down. So what is it, what are the, what are the platforms doing, what are the values there? How are they moderating or managing content safety users before you say, oh yeah, let’s have our organization profile there.

[00:50:14.09] spk_0:
I did see uh a nonprofit power user and and very popular person, of course Beth Kanter, uh she’s active on mastodon. She didn’t just, she didn’t just take an account, but she’s actively moved there. Um, posting lists of other nonprofit folks to to follow that, you know, that she follows, so that another, another drop another name, J Frost, I see he’s there. Um so I mean that’s just, that’s just two people uh but beth in particular happens to have many hundreds of thousands of followers or had on on twitter. Um so it’s, it’s pretty monumental decision to believe that kind of um that kind of largeness and, and go to something where you know, you’re now, you now you now have zero followers on on day on day one. So that’s a significant decision. Um so I’ve seen and there’s some other folks too, but those, those, those are the ones that come to mind that, that have made the move there and and are active and actively encouraging others to

[00:50:38.88] spk_2:
come,

[00:50:41.86] spk_0:
you

[00:50:42.71] spk_2:
know, and I, and I think not to put Gene on the spot, I know this isn’t what you were prepared to talk about, but

[00:50:49.29] spk_0:
I

[00:51:51.18] spk_2:
think we saw this with facebook and you know, facebook had its own rules about how they would kind of pursue this. But these new, these new platforms will have to have their rules too. And that is organizations who don’t necessarily have a registered trademark but are very clearly like the United Way of Portland or something, you know, and then somebody went on there and created that account already, right? And is trying to sit on it, twitter has experienced, you know, people sitting on the accounts and then um people needing to have access to them and saying that’s actually my name or my organization’s name or you know people that sit on the U. R. L. S. Of like World War three. Oh now there is one, we need that U. R. L. You know whatever um so that that will there there will have to be a course whatever that course maybe for resolution on that. I also I just don’t want people leaving the conversation feeling like they need to spend the next two hours finding these platforms requesting an account and trying to sit on their organization’s name themselves. Like if you want to you can but don’t feel that’s not the takeaway here.

[00:51:56.72] spk_0:
Yeah, don’t do it, don’t do what tony-martignetti did or

[00:51:59.98] spk_2:
just don’t feel obligated that you have

[00:52:01.69] spk_0:
to,

[00:52:03.61] spk_1:
I’m sitting on a post account tony and I’m active on mastodon uh as well. So yeah I I think it’s going to be a tricky thing but for organizations, if you do find somebody using your name, you may want to bring it up and challenge that you talk to a lawyer about that, especially if they’re putting anything in that misrepresents your organization, if they’re acting like they’re spoofing your organization and putting out some content that’s not true or bad for you, make sure you put a stop to that

[00:52:34.39] spk_0:
I guess there are people who would do that and just hope to make some money at it Like

[00:52:40.35] spk_2:
there’s definitely money to be made. You

[00:52:44.04] spk_0:
know, if I get the ford motor company or Tesla or something, you know, I’ll be happy to sell it to you for $150,000 or well a million and a half seems to be my price. So

[00:53:08.96] spk_2:
I mean we see that with U. R. L. S already right. People just buy lots of U. R. L. S. Waiting for somebody to create a product called like the or uh, the oreo slushy. Great. Now we invented it. We need to buy that U. R. L. From you, you know? All

[00:53:09.20] spk_0:
right.

[00:53:10.19] spk_2:
We’re all in the wrong business. Let’s just go buy a bunch of

[00:53:29.93] spk_0:
alright, um, amy anything more? We should talk about mastodon. Oh, I did want to just clarify for folks because you mentioned mastodon, you have to select a server. It’s really just to me it’s a community. sure, but there are only about 10 of them. It’s not like there’s a knitting community and a and a rock climbing and a soccer, you know, it’s not like that. Not yet. But I don’t

[00:53:39.52] spk_2:
want to use the word community and have folks get to that first page and see the word server and have no idea where the word, you know, But yes, you’re right. You are, you’re kind of choosing the space. That’s your entry point into the world of mastodon

[00:53:57.09] spk_0:
And there is one with a social good label to it. So Beth Kanter is at Beth Kanter dot Social Good something.

[00:54:03.76] spk_2:
It’s

[00:54:04.20] spk_0:
like you said it it affects your

[00:54:06.10] spk_2:
your name

[00:54:06.92] spk_0:
affects your screen name, your your handle your I. D. Yeah.

[00:54:57.74] spk_2:
Um I the only last thing that I’ll add in our final minutes here is a very long time ago, people have been like O G listeners um you know, we used to say, well how would you know what social channels your users are on And you know, we’ve talked about having in your own website for your user profiles or in donation uh forms wherever you might be getting feedback from folks now that they have to put their U R. L. In, but just a checkbox like Oh yeah, we do. You I have a facebook account, an instagram account and whatever, you know, whatever it might be. Um make this is an opportunity to go check those lists and say maybe we should add mastodon on or maybe we should add post or we should update what options were actually providing. So so that you could notice, oh, there are a lot more people now here. Maybe it’s worth us looking at that platform. Right. So if you’re doing some year end data cleaning, look at your at your profile forms or your feedback forms where you might say, what tool, you know, what are their channels are you on and add some more of these newer tools.

[00:55:20.84] spk_0:
Amy sample ward Ceo of N 10 for the time being. She’s at

[00:55:26.18] spk_2:
they

[00:55:45.50] spk_0:
are at amy R. S Ward and Gene Takagi, principal attorney at the neo nonprofit and exempt organizations law group for the time being at g tech, but also you’ll find him on mastodon and post amy. Thank you jean, thank you very much.

[00:55:47.74] spk_2:
Thanks so much. tony I really do want to do shows together with jean.

[00:55:51.47] spk_0:
No, I concur yes, that’s uh that’s a good idea. Well let’s make sure we do another couple of these this year.

[00:55:57.73] spk_2:
Perfect,

[00:56:27.95] spk_0:
alright and again, happy new year. Next week. Erica mills Barnhart on common communications conundrums. If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. Our creative producer is Claire Meyerhoff shows social media, is by Susan Chavez. Marc Silverman is our web guy and this music is by scott stein, Thank you for that. Affirmation Scotty B with me next week for nonprofit radio big nonprofit ideas for the other 95%. Go out and be great.