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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I grow a mesen ca mama if it’s spread that you missed today’s show diversity in your office fields. Jackson is editor of racing toward diversity magazine. We talk about the business reasons for having a diverse workplace that originally aired on march twenty eighth, twenty fourteen and dot ngo, we’re explaining the new top level domain and its affiliated community for non-profits throughout the world. Plus ah primer on how domains are managed by icann. I learned a lot. My teachers are glenn mcknight, andrew mac and evan leibovich on tony’s take two thank you, responsive by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com here is field jackson with diversity in your office. I’m very pleased to welcome fields jackson to the show. He is founder and ceo of racing toward diversity magazine buy-in adjunct professor at chicago state university, teaching entrepreneurial sales and marketing. He was recently named by diversity best practices as one of the five diversity thought leaders you should be following on twitter on twitter, he’s at flea jack that’s f l e jack, please. Jack feels jackson. Welcome to the show. Only at the pleasure of the text of the well it’s introduction. I call an introduction on ad, but yeah. I mean, you have good things going on. I want to share them with with everybody. Thank you, tony. My pleasure. As always. You have a little background in nascar that’s. Kind of interesting field. You have to have that’s, actually. How the magazine got started. What do you know? Actually, about about ten. About fifteen years ago, i was a part owner of a nascar team. And yes, that’s the cars that go round and round and stop for gas. And, uh, we were down in north carolina where i live. Uh, we were running for about three years. It was the bush grand national. Now, it’s, i think the nationwide series, but dr pepper was our sponsor. Uh, lost a ton of money, however, uh, it started my diversity durney as we were the first minority team tio breaking the nascar in over twenty five years. Yeah, nascar is not particularly diverse. No, it’s. Not so as you could imagine would lead to very interesting cocktail conversations. Yeah, around around what i was doing and, you know where i was doing it, but like any place, you know, nascar’s got some issues about diversity there, but again, one of things that tell people we always had a great time at the nascar tracks. I met some great people, like, you know, jeff gordon, the late dale earnhardt, so just met him wonderful people, but again, you know, with their diversity and the issues they had, uh, tell people even even in those environments, um, there’s always people doing great stuff. So even in a if that and i didn’t consider it a bad environment or tough environment, but even in tough environments, there are people that are doing the right thing. They’re people that are that are have a passion about making change, so we we tend to focus on the folks that are doing it the right way as opposed to throwing everybody under the bus. Yeah, you’re focusing on the positive, and you’re pretty explicit that if diversity of cultural diversity is not an interest to you, then that’s ok, right, that’s fine, i mean, it’s, not for everybody on dh there, there, folks, that, you know, diversity represents something that they’re totally against and then understand that. But for those folks that believed there’s diversity is not there is another way forward. Those are the folks that we’d like to have a conversation with. Okay, so the diversity doesn’t mean everybody’s got agree or love each other or hug or kiss, but diversity is, you know, respecting ideas and thoughts and seeing things differently, and sometimes when you, when you approach it that way, tony, you actually not that you completely changed what you actually see another way to do things which actually create creativity and expansion. And a lot of we think positive things. Um what? Why is there some discomfort around the diversity discussion? I think it’s it’s a fear of the unknown. You know, it’s uh uh, it’s like my friends, my friends are my friends because they’re my friends that we all like each other. We get along. I probably don’t learn a lot from my friends if that makes it. What do you mean they’re? I think i know what you want. You know what? Their friends, because we think a lot, yeah, like, like, i got to go to the same movies or our families enjoy the same thing, so, you know, i’m usually, you know, people are friends because we share similar interests it’s when you get into places where there is not the shared interest and background, are background or or culture or what we know, whatever that that variable is, yeah, there’s a natural fear that, um, you know, do i share the same thoughts or or culture or or beliefs? So again, it’s natural, you know, i’m not going to talk as much, i’ll be, i’ll be shy, i won’t offer any opinions, but that’s where i think leadership come in because, you know, if you’re building a business and once you get beyond and tony way, i see it once you get beyond yourself, you know, i’m a pretty good listener to me, it was just me, yeah, i’m i’m probably going to agree with everything, right? So the second i get beyond me that you entered the world of diversity, um, you know, so unless you know and the more people you get the mohr, you’re just going to expand the bubble so having that expansion, how do you communicate how to communicate which direction you’re going, how to communicate the idea of how to communicate, how you’re going to reach new new profit centres? How you going to reach new non-profit how do you communicate that that’s where that cultural conversation comes in, where it doesn’t? And this is where i think people get hung up doesn’t have to be comfortable. It’s it’s you’re trying to communicate an idea, and once people understand that you’re not doing it in a hostile manner, you’re genuinely asking questions because you don’t know. And now the explanation becomes okay, this is why i do this that’s why i say this is why i think this a cup of coffee is going to appeal to this group that’s where diversity comes in and that’s what we think the magic happens and the questions being asked in both directions are valuable mean, we should be we should be asking people seeking people were going to challenge our beliefs. Well, if it comes down to tonight and i call it the i think the wizard of oz is like the greatest management movie ever. Yeah, um, you had ah, young woman who had, you know, put together a management team on the run. Right? So she basically, you know, is going to grab a couple of people that, you know, what do you got what’s in it for me and explains on the run, they find out that we got to go see this wizard, so they put together this quick management team there there got some task and objectives and obstacles they’ve got to get to, but they finally get to the wizard and they asked the question and, like, anything, you know, it’s like, how dare you? So it sort when people after questions that that’s, the entry point that’s, the gateway and most people, you know, it’s well, i explained it. How dare you ask that question and that’s where you know the line, start to come up in the you know? Well, you know that’s where the sort of like the barriers and the bridges get burned, but that’s that’s the entry point you’re asking a question and it’s, a lot of people don’t even have the courage to dafs that’s the thing most people, you know, everybody understand and most people won’t, but there is the one you know, i could you go over part two again, and you get your head ripped off. Well, i’m not gonna get out of the question. Um, i didn’t agree with what went on, so, you know, because i don’t agree, you know how how willingly am i goingto take on this task? Because i don’t understand, i don’t know what’s going on and that’s where i think things break them. We have we have a couple minutes before we take our first break. Tell us about the racing toward diversity magazine. Rachel rachel, university magazine is a quarterly publication. We focus on the business case for diversity to your point tell me if, uh, if you don’t believe in diversity, we don’t think you’re a bad person, we don’t think that you know that if you don’t believe in it, you don’t believe in it just like anything else. But if you do believe in diversity, um, and you’re looking for opinions of facts or are different ways of looking at things, we want to have those stories that offer unique ways of people and how they handled different situations and you deal with major, you cover major brands there. The issue you showed me was i saw an article with about coca cola, coca cola, att and t uh, hewlett packard del um sid xo, toyota, we’ve got some major brands uh, and we’ve got major brands that are doing a phenomenal global work around diversity, so we focus on them because not only are they doing work around their corporation, um, but as you can imagine, they’ve got internal issues with women’s affairs, they’ve got supplier diversity efforts, they have just a number of efforts that make up this corporation, and are they doing everything perfectly right? No, but they’re they’re pushing the envelope where they’re actually become an example of how ah, global corporation can navigate and ever changing world, and they see diversity as business case that helps them navigate that world. So we we use them as examples to kind of show others that may be struggling in certain areas. Well, you know, you don’t have to figure it out, but you know what? Here’s here’s a senior v p of finance that’s in toyota that you know you may want to reach out to if you’re struggling with something, so we try to provide those examples of of best practices that people can now sort of model themselves after all, right? We have to go out for a couple minutes, fields jackson, of course i’m going to keep talking about diversity, we’re goingto learn from some of these companies. What is the business case we’ve been talking around it? What is that business case and of course, live listener love hang in there, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way, way welcome back to big non-profit ideas for the other ninety five percent feels jackson, what is this business case for diversity that we’ve been talking about? Uh, tony, we think it’s pretty simple, uh, business case for diversity, i think, started teo really expand when a small business owner named henry ford started a car company and he told his customers, but, uh, you can have any model t as long as it’s black it is custom, his competitors came up with different color, so i think they made mr ford sort of rethink his business strategy. So we look at anyone that’s in business on how many businesses do you go into, like a steak steak shop, steakhouse, and they’ve got one steak on the menu and just one steak, or you go into an ice cream shop and they’ve got they’ve got one one flavor of ice cream, so typically it’s the it’s, the variety of the flavors of the colors that attracts and keeps us with customers. And you’ve got those flavours because you’re looking to get a wider variety of customers that support your business. So the business case, i think, is all around us just when we start to talk about people. That people tend, teo now see that whole conversation completely differently, and we we don’t know why. Uh, we believe that if you’ve got a product and you’ve got, ah wide variety of people that enjoy that that’s going to be a healthy a support network for your business, as opposed to there’s one, you’ve got one customer that you’re relying on them. We think that’s a dangerous place to be for anyone, for non-profit for a corporation, you know, for for anything that that that that reliance on one. So just like the diversification of your portfolio that the financial people talk about, we believe the same holds true about that diverse business. Ditigal and the nonprofit sector employee’s roughly ten percent of our nation’s nongovernment, employee’s employee workforce, that’s, that’s a pretty large amount of people it’s between between ten and eleven million working in working in r one point two to one point four million non-profits depending on how you depending on how you count, what what is part of a let’s talk through what a diversity strategy looks like for a non-profit so from a from a non-profit standpoint, um, you know, if you’ve got a service, you’re doing something. Would you deny that to someone that or a culture or community that desperately needed? What’d you just say, well, no, we just serve one group i think part of the charters are we’re going, we’re going to serve and we’re going to eradicate or we’re going to we’re going to help this disease or cure or whatever it is. So the fact that you can get tome or more people, we see that as a good thing for everyone. So i’ma non-profit and i’m trying to hyre a more diverse workforce so that it reflects the the community that i’m serving. How do i? But the people who apply for my jobs only looked like me on only talk like me, and they’re all white and and male. How do i change that? How do i change that applicant pool so that i can get more diversity in it? What you would have to change because everybody looked like you. You know what, what’s the chain again? You know, maybe maybe somebody goes out and learn spanish, i don’t, but if every day was like you what’s the chance that that pool’s going to be even aware of what you’re doing so part of that it is now doing that that uncomfortable questions, you know, we’ve looked at our numbers, and it appears that we’ve got no one from this segment of the population here. All right, i got uncomfortable. Why is that now? Everything? Well, we we sent fliers. Okay, i know we did, but you know what? I’m just looking at the numbers. I’m just asking a question, folks, i’ve got nobody. So is there anyone that knows someone in from that community? But yeah, you know, one of the guys go see what your mind, you know, having him a lot of survey force. Would you mind? You know, you know what he would answer a couple questions about. You know what he even thinks you do. And part of that is now that uncomfortable question, you know? You know, mr jones, do you do you know what i do every time when your neighbor do you know what i do every day? No, i have no, um, you know, i do this and either he recoils in horror or he goes, wow, my grandmother has that, um, zoho we’re struggling. Fuck. Somebody to help fix it. Well, i’m telling you, we have a problem because we can’t seem to communicate to your grandmother. Do you volunteer? So again, it’s part of that conversation and nothing happens overnight. Tony, you know that it’s not overnight, but it’s part of that conversation where now you know the outreaches. Now, mr jones shows up at one of your meetings and he says, well, you know what? I could translate that for you because i’m going to bring this to a church where i know fifty, people would desperately need that and that’s that’s part of that, you know, looking at your numbers, who were serving we how can we do better and that’s an internal look that says, okay, are you comfortable with the hundred people in the room? Are you comfortable if you’re not, and you’re trying to expand our there another hundred that looked just like them? Or are there one hundred others that now i would need the service? We just don’t know how to communicate and get back aboard. So to answer your question, it’s part of that, that leadership that’s going a sort of force this uncomfortable conversation around. Getting whatever you do, some or more people that could that could use it or need it and that one okay, let’s move from employment to thinking about the people who supply your vendors, your suppliers, should we be asking about their diversity policies and looking for diversity among them as well? Absolutely. And part of that is when you look at diverse suppliers, they’re actually looking at businesses that are that are providing a good service to there customers. Um, cos that look at it that way, a tremendous amount of industry knowledge come from your supplies. Um, your suppliers, if they’re supplying you, they might be supplying fifty other stores that looked like you. So in conversations with suppliers, if you’ve got that type of relationship, their goal is to supply you more not to supply you left some most. Um, i don’t know you could, you know, sometimes, but if they want to do more than that, then what could we be doing better? That’s that uncomfortable conversation that, you know, if you don’t think you know it all, you come in here every day and you drop off these towels. What could we be doing that? Well, i’m glad you asked mr jackson, you know, the company called street, they do this really? On what what result? Won’t you take a ride with me to go over and then there’s a line wrapped around the building? Wow. Um now the question is, what are we doing that or can we do that? Or is there somebody there that’s providing a skill set or, you know, there’s an employee that we may need there’s there’s something that’s now expanding that network, so suppliers also, you know, usually have tremendous ideas about what makes their business successful and in making their business successful. Part of why they you’re buying from them is that you need that good in service. So if through that channel it could make you better that becomes a tremendous resource on the more diversity requires the mohr ideas that you’re going to get so of all your suppliers look the same. Well, you’re probably not gonna get a lot of creative ideas, but if your suppliers are diverse, they can also provide you customers, because now you’re you’re increasing your increasing supply, your increasing somethings that they’re going to tell their customers so people let us use that supply chain effectively find out that becomes a very good source of not only information, but it comes competitive talent, competitive information, potential employees, potential services and it becomes almost a part of the organization. If manage correctly and your value the divers input that you’re going to get, i want you to tell us a story. We have a couple minutes left tell us, ah doesn’t matter, it’s company or non-profit they struggled with diversity and with having diversity, whether it was among in their marketing and promotion, or in their workforce or in their vendors they struggled, they overcame it on dh how they did on dh just a couple minutes we have i’ll tell you a famous story. Okay, about two years ago facebook, zuckerberg, mark zuckerberg and i don’t know when but i i call them suck so okay, take his company public, right. So, it’s facebook uh, the the wonder kid, you know, come up with this thing in his dorm. Uh, you know, it’s going to change the world and how social media is and he’s going to go public. So zuckerberg posted the the wall street and they look at his company to go fuck there’s this there’s no women. Now, i think somebody remember, like, sixty five percent of users of facebook or women. Yeah, wellit’s probably at least fifty. I mean, but it would imagine i certainly imagine being higher than at least with monisha okay, maybe, but all right, look, look at the camera goes, i can’t i can’t find any. Well, um, you know, cheryl’s, aunt sandberg is there, and his sister, i see her running around offgrid, you know, it’s a lot to say so after he got beat up and he got beat up, one thing that was was refreshing was that zuckerberg didn’t dig in his heels like a lot of companies, and they still continue to say they can’t find women, and i tell him, you know, i can hear you, you know, fifty percent of the planet’s women you can’t seem to find women. Zuckerberg, you know, he took his medicine in about a week later, cheryl sandberg was on the board, um, and i think they’re actually bringing it actually brought another woman onboard. So unlike other companies that they would sort of resistance, you know, we can find women and, you know, you know, he took his lumps and it actually helped other aipo start up companies. I now realize that this idea that you just started in your garage that’s going to go global, you need to have a global footprint, so you need to start if they if they’re going to ask dr berg about this, they’re probably going to ask me, and you know, if i’ve got it, women on my board, um, it was fifty percent of my my my users being women, uh, they could probably help me navigate some things that probably wouldn’t cross my radar just because i’m a man. So that became a global case for for diversity uh, one that’s relevant right now, and i’m proud to say, you know, i’m proud of the work we have to leave it there. The magazine is racing toward diversity feels jackson is founder and ceo, and you’ll find him on twitter at flea jack f l e i j a c k tony’s take two and dot ngo coming up first. Pursuant, they’re just the right sponsor for non-profit radio. I love that they are with us. They’re made for you. Our listeners that aaron small and midsize non-profits you’re the ones who don’t get the headlines and nine figure gif ts or eight figure gifts and seven figure gifts are rare maybe never depending on the size your shop, but those three, four, five and six figure gifts i understand those are your life blood pursuing has the tools that help you get more of those gif ts that you need pursuant dot com thank you, i have to thank you for listening and supporting non-profit radio, whether you listen live or podcast or through one of our affiliates, if you’re letting me into your inbox each week with the weekly alerts about who the guests are. If you’re tweeting about the show retweeting about the show, by the way, twitter is a great way to get me. If you’re a fan of the facebook page, however, it is your loving and supporting non-profit radio. Thank you. I really am grateful for all our support. Thanks and that’s tony’s take two for friday twenty third of october fortieth show of the year here is dot ngo welcome to tony martignetti non-profit radio coverage of ntcdinosaur non-profit technology conference two thousand. Fourteen note that hashtag it’s fourteen and tc we’re at the marriott wardman park hotel in washington, d c and joining me now are glenn mcknight, andrew mac and evan leibovich. And we’re going to talk about i can naralo there’s acronyms. We’re goingto flesh all that out and the new dot ngo top level domain all about domains and how these air all managed today. Glenn mcknight is secretariat of naralo, which is the north america regional at large organization. Andrew mac is principal of am global consulting and is helping with the launch of the dot ngo top level domain. And evan liebovitz is global vice chair of the at large advisory committee of i can gentlemen welcome. Thank you. Thank you. Thanks. Okay, evan, i can i see a n n the tell us what it is and why it’s important came. I can is the internet corporation for assigned names and numbers. It manages i p addresses, which is the machine numbers addresses of how machines find each other on the internet and the names of whatever dot com dot or ge got us dot uk of the names you used to actually translate to those. Numbers on how you get from your computer to wherever you’re looking for things every device connected to the internet, every single device in the world has to have a unique i pee or internet protocol address, right? If i overstated it, isn’t that? Is that right? Well, the problem is, is there’s a shortage of these numbers and everything, but i just need a number. You just agree with me that each single device that’s, right? So one person could have three or four easily i p address is right. You have your phone, you might have your ipad, you might have your desktop right and maybe have a fourth device that i can’t think about, maybe have two phones, so each individual device has to have its own unique i p address, right? You’re absolutely right. I can. The internet corporation for assigned names and numbers manages that that process is that right? The numbering scheme, as well as the naming scheme numbers and not right. Because in your address bar, i’m tryingto make this this’s relevant to every single person, absolutely who’s connected to the internet. So i’m not gonna make sure the relevance is clear when you go to your address bar, you either type in a name most likely or a number. And that all is an i p address at all. Or relates to an i p address and that’s how you get to a site or a device if you knew the number itself like one o six thought this thought this thought this you could type that directly into your browser. But most people don’t. I know that. Okay? Yes, but there is a number behind every name. So i have tony martignetti dot com there’s an i p address the number that that’s an adjusting itself. There’s a number behind that. That common name. Exactly. Okay. And if you think about it, if i can yeah, i can look at the andrew. It looks at the international policies around that. So it’s not just a question of the technical side, but also where is the internet going? What will the future of the internet look like? And it’s in a really interesting kind of public private partnership? Because it brings in people from many different sectors from the private world from the government world from the non-profit world. And they all come together to help design the policies that guide the internet as it goes forward. I can. I can is people. There are thie internet corporation there. There are fuller. This is a robot it’s important to understand that you think you want well, but the other thing to understand is that yes, there’s policies. But this is not about censorship. This is not about that neutrality. About that little sliver of regulations about names and numbers. Help me. Are there people are thie internet corporation comprised of people? Yes, or there is. There is an office in california and there’s offices in brussels. There’s officers in singapore where they have warm bodies that manage this. But there’s a massive community of volunteers that are. We’ll talk about it. It’s. Very bottom up. That’s what i think most people do not understand. I think most people think it’s dominated down top down. But it’s not and that’s. Where? The that’s where the regional at large organizations come in because there throughout the world. Right? Ok, now we’re going. We’re not tuna, rallo yet. Who appointed? I can to this role. How did they get that responsibility? Technically it’s a contract. With the department of commerce. So where did they come from? And let me explain, created icann the internet, as you, as you may know, was born out of a u s series of u s government contracts, right? He got big bird was originally a military was it was from the start, but yeah, profanity. So it was it was set up as an advanced way. I liketo, like, i don’t like to leave listeners with acronym, the defense advanced research project administration illustration, that’s, right, darpa and so darpa. And the idea was that we wanted to have systems that would that would be able to share data when bad things happen. Right then it migrated to you guys and probably know a little bit more about the academic side than i do, but been migrated to being a way of for academics to share data. And then as time went on, people realized that this was a really big thing, and it could have a lot more. It could have a lot more potential uses that wade initially thought it was a very exciting time, very exciting time and so that clinton was during the clinton administration. And they decided this is too big to just be held in the united states and that there’s a real value and having it be a global thing. And so there was a movement to try to create this. What is effectively a public private partnership that involves people from around the world. And then then then i can was born, and it has been moving in different directions to become more and more internationalist as time has gone on since the early nineties. Ok, ok. And, of course, where where i’m deliberately not mentioning the old al gore cliche. I’m so tired. Okay. All right now, let’s. Okay, so that is very interesting. Very, very i can. So now it is bottom up. So we have these these regional at large at large organizations throughout the world. Of which naralo the north america regional right regional advisory organs committee is one or the organization naralo? Well, i can has chopped the world into five region, so no, naralo is one of them. There’s, also one for latin american and caribbean, one for europe went for asia and one for asia pacific and one for africa. Okay, all these at large organizations throughout the world and they are helping to represent the people that are the people that are people, the individual internet users day in and day out, right? You’re not buying it. Domain. You’re not selling domain. You use them in your browser that’s, right? What does that mean? Well, so they thought the thought is that how does that relate to what i wait? Wait. Give it a chance. Okay? How does that relate to what i just said? Okay, if ford wants to have a website that you look at their cars, so ford goes out, they buy four dot com. And in germany, though, by four dot d e and so on and so forth. Okay, yeah. Then, it’s, they market to you here’s how to find us. All right, four dot com you type that into your browser, you’re not the one buying the domain. They’re paying money to somebody toe have four dot com. They’re buying an annual subscription to somebody toe have that? Yes, they’re paying to somebody else. They have four dot d and so on and so forth. Each of these top level domains dot com dot org’s every country. Has won so in canada’s dot see a uk, right? A you and so on. So there’s right now, there’s about twenty two dozen odd generic ones that aren’t associated with the country. Every country has designated their own and there’s about to be a very, very large expansion. Okay, we’re gonna get to that. We’re going to get there. Don’t worry. We have twenty five minutes together. Don’t worry. We’re not going to lose that. I know. It’s important. I happen to know, for instance, that morocco, the country, morocco is dahna emma. Because i have bought through bentley the custom earl. Tony. My name tony martignetti. Tony dot. So i know morocco is emma and you know, and in bit lee itself. Where is billy going through? I don’t know why. Libya. Libya, o b dot fulwider libya. Yes. Okay. Excellent. Who thought right? You do that. All right. You got the right people. Hear you, do you? Do you guys do well, that’s a rhetorical question for the three of you were when i was anywhere else than any other audience. That would be. That would not be rhetorical. If you see something. Dot tv. That money. Is going to the island of two tuvalu to value in the south pacific? Follow-up xero tuvalu otavalo alright to tuvalu. Okay, um, so well, all right. So i pay my money for the dot. Tony dahna emma. Andi. I paid it to whatever hover or domain director, you know where you bought it from? A registrar. Okay. That’s a recess, the registrar. And then they enter durney bought it from a registry. The guys who run the dahna registry makes sense within that within the country of morocco. So more cases in the case of morocco it’s run it’s, run by the whoever’s, the moroccan internet authority. Okay. In some case, it’s it’s managed by a third party because that you may have the technical skills. No doubt that the two blue government, in fact, i know that the two blue government uses uses it uses a third party that help them run that which is fine, you know? Okay, it’s good for them. But how does all this and how do do those relate to? I can’t. Okay. So i know there isn’t a direct relation. I mean, i know they’re not direct, but well, i hand through contracts essentially has relationships with the people that do dot com dot or dot net and the new ones that air coming around the ones that are the country codes. There’s. A little bit of a hands off relationship because that’s a national sovereignty thing. So i can doesn’t get involved in the national codes, but they coordinate them. So they do show up at the i can meetings. There is a relationship going, and they work on things like best practices. Okay, without i can we we would probably have duplicates all over the world. We wouldn’t be able to reach anybody. We’d have duplicates and triplets and quadrillion million connections thing. This is one of the things that tony that i think it’s really been important about. The way that the internet has developed is is that the real strength of the web is that it is a unitary web that there’s one place, that all of us can go where we can all meet online. So there’s, not a moroccan web and a saudi web. Yeah, and and and and and a senegalese web. And because of that, we can do so much more together and so one of the great things that i can has contributed, i think, is, is that it’s managed to keep the international community together, given them a voice so that all of these different groups, like the user groups, like the commercial groups like the government groups, can advise the board in such a way that we can keep the web together so that we can really leverage it to the maximum impact. So you’re you know, now you now you you have, ah user base that maybe mostly in north america say, but there’s no reason why this couldn’t expand out into different languages and all over the world non-profit radio. Yeah, and that’s, partly because of the web being, you know, tara unitary that’s one of the goals i think of i can is to keep it that way to try and get the most out of our way out of our ability to interconnect. But that also means satisfying the needs of people around the world. So you are now starting to see domain names that are in cyrillic that are in chinese script. There are in arabic or hebrew or hindi, and so they’re not in latin. Characters now you may not be able to read them. You may not be able to use them, but the people in china or saudi arabia that air using them don’t care if you do or not, because they’re targeting their own language audience. Okay? And of course, i could always get to the number that’s behind those, right? So if i i don’t know, i don’t know how i would do that. But i could. Well, if your key bird could do arabic, then you could type in arabic, drugged up there when you get it right. But short of that, there is a number behind everything. All those irrespective of the language that the address is in, right? Okay. In fact, you may have the arabic in the english pointing to the same number that conserve you in both languages have the arabic and the english pointing to the same number. Oh, sure. Okay. Yeah. Still a unique number. That’s, right, number’s gotta be unique. Okay. All right. Now, let’s. Let’s. Bring glenn into the conversation because, ah, he’s, the one who brought this topic to me yesterday. And there is something very exciting happening for non-profits there’s. A new top level domain like a dot com dot org’s. Glenn, why don’t you get real close tonight? Yes, and tell us what’s going on? Yeah, so actually the expert on this that is actually part of the p i r implementation of dot ngos is avenged and you crossed it well, but i felt back you haven’t contributed yet and you brought this very interesting topic to me because actually the nancy spoke at the podium yesterday and and we’re at the inten conference and actually addressed the twenty two hundred delegates saying, hey, we have this new ngo as not-for-profits you should be involved and i thought it was important that’s why we did a birds of a feather yesterday that’s why were going around with our brochures on naralo informing the not-for-profits sector hey, the internet, internet governance, all the issues that are pertinent important to you actually there’s organisations particularly naralo that can assist you in this process. We’re here particularly to promote not-for-profits to join as a lexus with i can’t okay, andrew will turn to you because you are helping with the launch of a new ngo, top level domain and in fact i was just because you mentioned it the other day. I was three weeks ago in morocco doing really doing, doing radio in morocco, actually, as part of it, right and all that brought you here. So that means you’re tony dot mm, exactly, right? So i mean, i just thinkit’s the world coming together and so perfect, right? So the idea behind a sze yu know the and that’s we’ve discussed that the internet has these amazing possibilities right for an especially corporate for non-profits if you think about it all around the world, non-profits many non-profits find themselves confronted by the same challenges they find themselves in need of partners, they find themselves in need visibility they find themselves in need of additional resource is and things like that. And thie as the internet. Azaz evan was describing there’s a tremendous interest in in in expansion of the internet so that so that more people can get on board can more people could take it, take use of it. There were historically twenty some or first there were thirteen and they were twenty some different. But they called generics. And this generics working like calm and like net. On like organ and the people public interest registry that brought as and have been managing dot or ge looked at this expansion of the internet that was proposed a few years ago and said, hey, there’s, a real opportunity or, like calm like that is an open space, okay, you do not need to be a non-profit to have a dot or go the most many, many orders are very interesting, right? Most are, but you don’t have to be don’t have dahna same way that you don’t have to be a company to be a dot com, you don’t have to be a network to be a dot net, but that was the original taxonomy of it, right? So they said, hey, this may make real good sense if we’re expanding the internet out this make make real good sense for us, get have a specific, targeted safe space for ngos to congregate on the web, right will give them additional tools that will allow them to meet up that will allow them to do things and for people to find them right and have a high level of confidence that this is the’s are, in fact, real. Ngos and that stems out of for a whole host of reasons i mean, one is the desire for ngos toe work together much more closely, which there, which is a huge issue around the world. Second one is there’s much, much more cross pollination and much, much more cross work between ngos from the global north and the global south. Donors are asking for the ngos themselves are asking for it. And yet, if you’re if you’re an ngo doing really great work on hiv aids in mali, it may be very difficult to get visible outside of bamako, right? And if you’re doing it from, you know, a secondary or tertiary city, its most impossible to do it. How will this new top level domain so the so the idea behind it is that way we create a a safe space, you get a dot ngo, a dahna omg and access to a portal and actually the ability to put up a little basic portal. Paige, if you’re if you like so that you could be found, you could be searched and found easily so that you can be you confined partners. You can share data with them. And you can import your own donate button. You know you’re on your own. You’re on your own don’t donate app when every whatever you would use i would like to use so that you could receive funds directly when i was in morocco is a perfect example, right i was in was in three cities in four and a half days was in robot casablanca in marrakech. We had a long conversation with the people in marrakesh. And he said, how many tourists come to america shevawn year and it’s hundreds of thousands. Right? So you think to yourself, wow, we met with remember that incredible woman she’s, a pharmacist who set up a she said open ngo to help deal with street children who were abandoned children who were abandoned the street. The babies are a bandit in the street and she said, you know i said, well, how many? How many of these tourists that come know that you exist? You can afford to fly all the way to america’s ah, fifty, dollar contribution is a nothing, right it’s a dinner and yet no one could find her and she couldn’t find them. This is the kind. Of thing that will allow her would connect in with other ngos doing similar kind ofwork and conceivably with tourists with hotels with other people who are of, you know, who would love to give her money and love to support her work and would never know that she existed. Okay, but tony there’s one there’s one important thing about this is that what andrew’s talking about? What dot ngo is doing is more than we’re just going to sell you a domain? Yeah. Now clearly wardle it’s a community where is the other ones that are doing like dot dogs there died n y c or a lot of these other let’s not let’s not know where i’m from it’s not put down and i see in the same category dot dogs it shouldn’t even be in the same sentence. You’re from new york. Yes, i’m yes. I’m wishing out there right now or dot bicycle or whatever the point is with most of these you by name you get a name it’s like dot com that’s it and you’re on your own right? This is not what this is deeper than that exactly how the gold? The goal. Is to create a real community and her career, a real international community with a lot of input. I mean, this is not a it’s p i r is helping to do the back and announcing the i r is right. The public interest registered the people who are doing the people who are running dot, dot launching dot ngo is the public interest registers people who do dahna arkwright, okay, they their goal, you know, there’s a there’s, a great sensitivity and it’s a valid sensitivity in the ngo communities and says who died and left you in charge? Right? And they’re very humble, and one of the things that we like about this approach is they’re very humble about it. They recognised that this has got to be a community organizer, you know, it’s got it’s, got it’s, got to be computer he organized pr can help the dot ngo people can help with the back end, but in the end, there’s going to be it’s about and for the ngo community itself, okay, with ngo governance and is part of it, you know. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guest directly. To sign up, visit the facebook page for tony martignetti dot com. All right, all right. So, what way? Need some takeaways? We still have a good amount of time. We play time’s. Not that we’re not wrapping up yet. But what are some takeaways now for non-profits that have ninety nine percent of their there? Dot org’s people were talking to we’re listening. What? What should they? How did they take advantage of doubt, ngo, what do they what do they do? But first go to my office on monday. What do i do? Tow. Explore this more and see if i can. It makes sense for me. The first thing is to put an expression of interest and why. And what you do is you guys are laden with your acronyms. Oh, my god! Any? Oh, i an expression of inter prison of interest on. And what that does that puts you down puts you down is having expressed interest. There are a number of people who, for obvious reasons, have have names that might overlap, especially if you go by your acronyms. So, it’s, good to get your name down as early as possible. It gets you on the list. It gets you gets you information. About what? When? Things are going to roll out because it’s still, you know, with anything technical, where do you go? Where do you do where you do the eoe who’d buy something? Jodie cubine goto the one that i remember is g o t l d dot org’s. But there are others, and i’ll get you that in from okay, raymond. All right. So ngo tl d dahna latto or but if you could even also go to the p i r dot ord website as well, p i r dot org’s also. Right. So you know what i’m doing, listeners to be ableto take some actionable steps. Well, it hasn’t your well it hasn’t launched. It is a matter of getting getting on a waiting list. Effective bourelly theo, i stage its first hasn’t launched, right? Yo, i but so what do you know? So but the ideas it’s first come first served if you want to name that some other non-profit also wants to use the same name. So that kind of religion is that we don’t makes a lot of sense to get your eoe eoe eye your expression of interest in, you know, even if you may not have end up doing it that’s what right? But claim absolute claims in their advantage and claiming a space, of course. And then you get the choice later to actually use it or or let it let it let someone else that’s, right? It’s, not it’s, not a guarantee that you’ll get it, but and remember that space is only open to real ngos, right? So? So if a company cames in, if abc company wanted to come in, they wouldn’t qualify, so they won’t. They you know, they wouldn’t get a dot nt right, or an individual or on anything, even if i was doing that, even if you were an artist and even if you’re doing work for the public good, but still, you’re still not gonna qualify for dot ngos, correct. Okay, help zsystems sorry, what andrew’s getting out it’s, a vetting system. This is a real improvement over the previous system. Okay, we’re improving. No what’s, the what’s, the what’s. The next step then after the expression of interest what’s gonna happen. So where we are, we in the hole i can process just generally is is that is that as as these new names have been approved right then they have to get they have to go through their technical checkups and this kind of stuff. And then eventually that what they put into the root right then they become available. And so what? What will happen is over the course of the rest of the year, all of this stuff will be rolled out. There are new ones being rolled out every every few weeks. If i remember correctly that’s, right, and the one the ones for for dot ngo are going to be available late in the year. It looks like and when they’re available, everybody who’s on the list will get advance warning of everything that’s happening. Your people to follow it on on our on the websites and things like that. And then when and then and then when it when it when it, when it happens, when it comes live for sale and seven says it’s ah it’s a first come, first serve kind of thing there are, as you can imagine, a number of ngos that have the same name in different places around the world, of course. So if that’s one of the reasons why we’re encouraging people, especially people who are, you know, bigger networks that want to get in early, get torrio in now, as time goes on, there will be doing a whole host of launch events around this to try to sensitize people around the world and an important thing about this is it’s not just to do it for your own side, but share it with your network. This is a one of the great things about the dot ngo the community is that it will have a real network effect. The mohr ngos around the world that get into this community, the more people will be able to know, the more it’ll be easy for foundations and donors and individuals to say, i’m going to go there. I’m going to look for good, good people. I’m going to contribute. You may have heard of the of the work that people like eva are doing when you have a small micro lenders, you know, an individual can go on, give twenty five dollars to a to attu an entrepreneur in uganda imagine that on a huge scale for ngos around the world. And you got the idea that what what i’ve done, ngok very important to recognize that this is much deeper than just a top level domain, absolutely community it really worldwide commune and hopefully a real game changing technology for the ngo sector. Yeah, there’s going to be hundreds of these? I mean, a lot of them are just going to go to you and say, well, if you couldn’t get what you wanted and dot com come to us, this is something much bigger than that, okay, what else we got? Well, that was it sounds like a great wrap up, but i still want to spend a couple more minutes can tell you a bit about what we’d been doing around the world because i think it’s it’s pretty interesting stuff, okay, keep it, keep it relevant to our to our audio. Absolutely, absolutely it’s it’s just to give you a sense of what this is like, we’ve been actually talking with with ngo audiences around the world i think we’ve done them in, i don’t know maybe twenty different countries, at least, you know, morocco, senegal, cameroon, all over south america, india, singapore, delicate different places what’s so exciting about it is is that the feed back to the community has been that this is this is this is a really this is really good gig that they rupture, that they’re having a hard time, you know, they’re having a hard time getting the visibility and coming together because there’s not a common space. And so one of the things that we’ve we’ve made a big effort to do is to try to design all of the criteria for joining what it means to be an ngo real big challenge. What does it mean to be an ad to find across the world and be fair to everyone you got it? And so what we’ve made a big effort to do is to get impact input from the different communities around the world to say, well, you know, you know, you you know, the west african community better than us give us advice on what would constitute an ngo and so that’s been a great learning. Experience and and we’re continuing to we built this really great network of advisors and people who can give us input on, you know, does this work and and i’m guessing that this will be an ongoing process where, you know, as time goes on, well, will continue to refine and make this more and more and more appropriate to the local conditions as well as just a broad, broad international conditions i’m feeling i’m feeling very glad that non-profit radio is part of helping spread the word we’ll get, we’ll get nine thousand organizations. Well, tony it’s going to be very, very important, teo know about this kind of thing because you’re going to have this rollout of all these top level domains within the work i’m doing within at large, and i can’t there’s a really trust issue here that some of the domains, they’re just going to be a free for all, and anyone could be in there and there’s, no vetting their religions and so it’s important to know that there’s going to be some of them that are in this that are sort of a kind of above from the rest, okay? Glenn yeah, i like tio and to that is that i suggest connecting with i can the main staff, the vp, chris mondini would be a perfect person to be a host guest issue. Okay, we’ll talk about it. We’ll talk about that after. Can people get information at n g o t l d dot org’s their information they can and there’s a booth. The dot ngo. People have a booth right as you walk into this room. Well, but what are nine thousand aren’t here? So you get you a lot and i think there’s another one global tl d no global ngo dot dot or guy think also is it global ngo dot or believe that that’s, right? But d o t l d definitely okay, of course, that stands for non governmental organization. Top level domain you got learned all about. All right, glenn mcknight. I’m sorry. Yeah. Koegler mcknight, secretariat, secretariat of naralo you spoke the least, but i want to thank you very much for bringing this up, but i’m glad i’m glad i met you yesterday. And then you brought in andrew mac. Principle of am g global. Ok, am amglobal amglobal consulting is makes sense. And, of course, he’s also hoping with the launch of the dot ngo new top level domain on glen, also brought in evan leibovich, global vice chair of the at large advisory of what am i messing up, vice chair, global vice chair of the large advisory committee of of i can, which we all now understand is the internet corporation of assigned names and numbers i want thank you very much for revealing this this part of the back end of our magnificent internet and then also explaining the new top level domains. Gentlemen, thank you so, so much. Thank you so much. Pleasure, really joy. I don’t want a lot. I’ve never i’ve never heard this done in thirty minutes before. Okay, well, either we didn’t recover it superficially or we did a good job and kept a concise tony martignetti non-profit radio coverage of ntc non-profit technology conference two thousand fourteen. Thanks so much for being with us next week. The halloween show. It won’t suck. I promise that if you missed any part of today’s show finding on tony martignetti dot com, it also did not suck. Where in the world else would you go pursuant? Lots of tools for small and midsize shops. You’ll raise more money, let’s. Just leave it at that this week. Pursuant dot com, our creative producer is claire meyerhoff. Sam liebowitz is the line producer. The show’s social media is by susan chavez. Susan chavez. Dot com on our music is by scott stein. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. 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