Nonprofit Radio for March 28, 2014: Diversity In Your Office & Deep Pockets

Big Nonprofit Ideas for the Other 95%

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My Guests:

Fields Jackson: Diversity In Your Office

Fields Jackson
Fields Jackson

Fields Jackson is editor of “Racing Toward Diversity Magazine.” We’ll talk about the business reasons for having a diverse workplace. 





Maria Semple: Deep Pockets

Maria Semple
Maria Semple

How do you find pockets of wealth in the communities you serve? Maria Semple reveals her secrets. She’s our prospect research contributor and The Prospect Finder.



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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host have a terrific week last week at ntc, then the non-profit technology conference got lots of very, very good interviews that i’ll be playing doctor got nineteen interviews that’ll be playing over the show in the coming weeks and months the non-profit technology conference, outstanding speakers that we got for the show, i’m glad you’re with me i’d be forced to endure endo cardio fibroblast assis, if it came to my attention that you had missed today’s show diversity in your office fields. Jackson is editor of racing toward diversity magazine. We’ll talk about the business reasons for having a diverse workplace and deep pockets. How do you find pockets of wealth in the communities that you serve? Maria simple reveals her secrets. She’s, our prospect research contributor and the prospect finder on tony’s take to the cost of not doing planned e-giving that’s between the guests, i’m very pleased to welcome fields jackson to the show. He is founder and ceo of racing toward diversity magazine buy-in adjunct professor at chicago state university, teaching entrepreneurial sales and marketing. He was recently named by diversity best practices as one of the five diversity thought leaders you should be following on twitter on twitter. He’s at flea jack that’s f l e jack flee! Jack feels jackson welcome to the show, tony. Tony it’s. A pleasure for the sake of the well it’s introduction. I call an introduction on ad, but yeah, i mean, you have good things going on. I want to share them with with everybody. Thank you, tony. My pleasure, as always. And i should tell listeners too that the woman who brought us together lynette singleton is live tweeting the show right now on and she is at s c g four the number four non-profits, of course, that force in arabic, not a roman numeral. You don’t want to do a c g ivi non-profits that is not lynette singleton. You want to do a cg arabic numerals four non-profits and i’m very glad that she brought us together in fields. I’m one of her biggest fan. Oh, cool on she’s a big fan of the show and we love her as well. Thank you, lynette. Um, you have a little background in nascar. That’s. Kind of interesting fields. You have to have that’s, actually. How the magazine got started. What do you know? Actually, about about ten. About fifteen years ago, i was a part owner of a nascar team. And yes, that’s. The cars that go round and round. And they stopped for gas. And, uh, we were down in north carolina where i live. Uh, we were running for about three years. It was the bush grand national. Now, it’s, i think the nationwide series, but dr pepper was our sponsor. Uh, lost a ton of money, however, uh, it started my diversity journey as we were the first minority team tio breaking the nascar in over twenty five years. Yeah, nascar is not particularly diverse. No, it’s. Not so as you could imagine, would lead to very interesting cocktail conversations. Yeah, around around what i was doing and you know where i was doing it, but like any place, you know, nascar’s got some issues about diversity there. But again, one of things that tell people we always had a great time at the nascar tracks met some great people, like, you know, jeff gordon, the late dale earnhardt, so just met him wonderful people, but again, you know, with their diversity and the issues they had, uh, tell people even even in those environments, there’s always people doing great stuff. So even in a if that and i didn’t consider it a bad environment or tough environment, but even in tough environments, there are people that are doing the right thing. They’re people that are that are have a passion about making change, so we we tend to focus on the folks that are doing it the right way as opposed to throwing everybody under the bus. Yeah, you’re focusing on the positive and you’re you’re you’re pretty explicit that if diversity of cultural diversity is not an interest to you, then that’s ok, right? That’s fine, i mean it’s, not for everybody on dh there they’re folks that you know, diversity represents something that they’re totally against and then understand that. But for those folks that believed there’s, diversity is not is another way forward. Those are the folks that we’d like to have a conversation with. Ok, so that diversity doesn’t mean everybody’s got agree or love each other or hug or kiss, but diversity is you. Know, respecting ideas and thoughts and seeing things differently, and sometimes when you, when you approach it that way, tony, you actually not that you completely changed what you actually see another way to do things which actually create creativity and expansion, and a lot of we think positive things. And since you mentioned the conversation fields, i want teo let people who are listening live know that they can join the conversation and follow lynette singleton’s live tweeting of the show by following hashtag non-profit radio on twitter and we’re monitoring that hashtag here in the studio, and so if you have question for fields, jackson, um tweet it and we’ll get it to him. Um what? Why is there some discomfort around the diversity discussion? I think it’s it’s a fear of the unknown, you know, it’s? Uh uh it’s like my friends, my friends are my friends because they’re my friends that we all like each other, we get alone. I probably don’t learn a lot from my friends if that makes it. What do you mean they’re i think i know what you lot, you know, but they’re friends because we think a lot like like i got to go to the same movies or our families enjoy the same thing, so, you know, i’m usually, you know, people are friends because we share similar interests, it’s when you get into places where there is not the shared interest and background, are background or or culture or what we know, whatever that that variable is, yeah, there’s a natural fear that, um, you know, do i share the same foster or culture or or beliefs? So again, it’s natural, you know, i’m not going to talk as much, i’ll be, i’ll be shy, i won’t offer any opinions, but that’s where i think leadership comes in because, you know, if you’re building a business and once you get beyond and tony way, i see it once you get beyond yourself, you know, i’m a pretty good listener to me, just me, yeah, i’m i’m probably going to agree with everything, right? So the second i get beyond me that you enter the world of diversity, um, you know, so unless you know and the more people you get the mohr, you’re just going to expand the bubble. So having that expansion, how do you communicate how? To communicate which direction you’re going, how to communicate the idea of how to communicate, how you’re going to reach a new new profit centres, how you going to reach new ah non-profit how do you communicate that that’s where that cultural conversation comes in, where it doesn’t? And this is where i think people get hung up doesn’t have to be comfortable it’s if you’re trying to communicate an idea, and once people understand that you’re not doing it in a hostile manner, you’re genuinely asking questions because you don’t know. And now the explanation becomes okay, this is why i do this that’s why i say this is why i think this a cup of coffee is going to appeal to this group that’s where diversity comes in and that’s what we think the magic happens and the questions being asked in both directions are valuable mean, we actually should be we should be asking people seeking people were going to challenge our beliefs. Well, if it comes down to tonight and i call it the and i think the wizard of oz is like the greatest management movie ever. Yeah, um, you had a young woman who had, uh, you know, put together a management team on the run, right? So she basically, you know, is going to grab a couple of people that, you know, what do you got what’s in it for me and explains on the run, they find out that we got to go see this wizard, so they put together this quick management team there there got some task and objectives and obstacles they’ve got to get to, but they finally get to the wizard, and they ask a question and, like, anything, you know, it’s like, how dare you? So it’s, when people after questions that that’s the entry point that’s, the gateway and most people you know, it’s well, i explained it. How dare you ask that question and that’s where you know the line, start to come up in the you know? Well, you know that’s where the sort of like the barriers and the bridges get burned, but that’s, that’s the entry point you’re asking a question and it’s a lot of people don’t even have the courage of dafs that’s the thing most people, you know, everybody understand and most people won’t, but there is the one. You know, i could go with part two again, and you get your head ripped off. Well, i’m not gonna get out of the question. Um, i didn’t agree with what went on, so, you know, because i don’t agree. You know how how willingly am i goingto take on this task? Because i don’t understand, i don’t know what’s going on and that’s where i think things break them. We have we have a couple minutes before we take our first break. Tell us about the racing toward diversity magazine. Rachel rachel, university magazine is a quarterly publication. We focus on the business case for diversity to your point tell me if, uh, if you don’t believe in diversity, we don’t think you’re a bad person. We don’t think that you know that if you don’t believe in it, you don’t believe in it just like anything else. But if you do believe in diversity, um, and you’re looking for opinions of facts or different ways of looking at things, we want to have those stories that offer unique ways of people and how they handled different situations, and you deal with major, you cover major brands there, the issue you showed me was i saw an article with about coca cola, coca cola, att and t uh, hewlett packard del um sid xo, toyota, we’ve got some major brands uh, and we’ve got major brands that are doing a phenomenal global work around diversity, so we focus on them because not only are they doing work around their corporations, but as you can imagine, they’ve got, uh, internal issues with women’s affairs, they’ve got supplier diversity efforts, they have just a number of efforts that make up this corporation, and are they doing everything perfectly right? No, but they’re they’re pushing the envelope where they’re actually become an example of how ah, global corporation can navigate and ever changing world, and they see diversity as business case that helps them navigate that world. So we we use them as examples to kind of show others that may be struggling in certain areas. Well, you know, you don’t have to figure it out, but you know what? Here’s here’s a senior v p of finance that’s in toyota that, you know you may want to reach out to if you’re struggling with something, so we try to provide those. Examples of, of of best practices that people can now sort of model themselves. After all, right, we have to go out for a couple minutes, fields, jackson. Of course, i’m going to keep talking about diversity. We’re goingto learn from some of these companies. What is the business case we’ve been talking around it? What is that business case and, of course, live listener love, hang in there. You don’t think that shooting getting thinking, you’re listening to the talking alternative network, get in. Cubine do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need. Wear small business consultants, and we pay attention to the details. You may miss our culture and consultant services, a guaranteed to lead toe, right, groat. For your business, call us at nine one seven eight three, three, four, eight six. Zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future. You dream of. Two, one, two, seven, two, one, eight, one, eight. Three backs to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. You’re listening to the talking alternative network. Duitz welcome back to big non-profit ideas for the other ninety five percent. I love our live listeners, so i send them live listener love i send you, i should say no one’s talking third person here, second person, i’m sending each of you live listener love to bethpage, new york, bronx, new york cool. I’m going to dominic’s in the bronx in just another week or ten days or so with some friends. Norwalk, connecticut, brooklyn, new york, atlanta, georgia, beverly, massachusetts live listener love to you, let’s. Go let’s, go abroad, teo asia where we always have live, loyal, live listeners soul inchon on hope i said that right korea, manu haserot beijing and none jing china wishing you ni hao and there are others abroad we see you abroad, we’re going to get there, but not right this second live listen love, of course, podcast pleasantries that every listening in the time shift, whether you’re in your car on a treadmill, wherever you are listening, grateful, very grateful that you’re that you’re doing so feels jackson, what is this business case for diversity that we’ve been talking about? Uh, tony, we think it’s pretty simple. Uh, business case. For diversity, uh, i think started teo really expand when a small business owner named henry ford started a car company and he told his customers, but, uh, you can have any model t as long as it’s black it is custom, his competitors came up with different color, so i think they made mr ford sort of rethink his business strategy. So we look at anyone that’s in business on how many businesses do you go into, like a steak steak shop, steakhouse, and they’ve got one steak on the menu and just one steak, or you go into an ice cream shop and they’ve got they’ve got one one flavor of ice cream, so typically it’s the it’s, the variety of the flavors of the colors that attracts and keeps us as customers, and you’ve got those flavours because you’re looking to get a wider variety of customers that support your business. So the business case, i think, is all around us. Just when we start to talk about people that people tend, teo now see that whole conversation completely differently, and we we don’t know why. Uh, we believe that if you’ve got a product and you’ve got ah, wide variety of people that enjoy that that’s going to be a healthy a support network for your business, as opposed to there’s one you’ve got one customer that you’re relying on them, we think that’s a dangerous place to be for anyone, for non-profit for a corporation, you know, for for anything that that that that reliance on one. So just like the diversification of your portfolio that the financial people talk about, we believe the same holds true about that diverse business case and the nonprofit sector employee’s roughly ten percent of our nation’s nongovernment employee’s employee workforce. So that’s that’s a pretty large amount of people it’s between between ten and eleven million working in working in r one point two to one point four million non-profits depending on how you depending on how you count, um what? What is part of a let’s talk through what a diversity strategy looks like for a non-profit uh, most non-profits are in place to serve there’s a need that’s been identified by the non-profit uh, to serve a community organization so most non-profits that i’m aware of are basically set up as a community based organizations to help six a need that’s not met by a government or a public institution. So, um, if the need is on ly on one person, well, you know, maybe you’re providing a service to a billionaire and that’s it’s okay, but if the need is to a community, the goal would be to get to serve as many people in that community that, you know off or you’re aware of as possible. Uh, what happens with diversity? Your service may serve a community that just doesn’t know about it because of a language barrier or cultural barrier, but if they were aware of that, um, might become one of your greatest supporters and expand you into a area that you are a door that you didn’t even know existed, which it marked the bar thought if you’re serving maur, the community is more opportunity for fund-raising there’s more opportunity for grants? There’s more opportunity for these things now spread your message even further. So from a from a non-profit standpoint, um, you know, if you’ve got a service, you’re doing something. Would you deny that to someone that or a culture or community that desperately needed? What’d you just say well, no, we just serve one group. I think part of the charters are we’re going, we’re going to serve and we’re going to eradicate or we’re going to we’re going to help this disease or cure or whatever it is. So the fact that you can get tome or more people, we see that as a good thing for everyone. But how do you get at this? From the employment perspective, if you want your you’re employees base to reflect the diversity of the community that you’re serving, how do you get at it from from employment perspective? How do you how do you have a diversity? Employment strategy? We look at it is you know what? What color is a great idea. What colors? A great employee. You know what? You know, when somebody is a caring person, what color is that? Um, so if you got somebody that you know, genuinely cares, um, you know, it’s sort of tough toe quantify what? No. That’s, a male female, you know, they come in all shapes and sizes, of course. So part of that is that if i’ve got caring employees, um, you know, maybe they all look the same i’m not sure, but, you know, but probably they don’t, uh, they’ve got different ages is they got different sizes phone part of the diversity is, um there may be barriers that you’re not aware of that are preventing people to know about your service. One of the basics could be, um, your your community is next to a large hispanic community. Well, maybe or maybe just a language barrier that you know what, there’s a there’s a ten percent chance that the population that were sitting next to would be helped by this foundation. Um, if i got everybody in the company that speaks like me, well, you know, i am i am i providing an opportunity for those folks even understand what i’m saying, yeah, but it feels that’s that’s why i’m trying to get out is from the employment side, so i’ma non-profit and i’m trying to hyre a more diverse workforce so that it reflects the thie community that i’m serving. How do i? But the people who apply for my job’s on lee looked like me on only talk like me, and they’re all white and and and male, how do i change that? How do i change that applicant pool so that i could get more diversity in it? What you would have to change because everybody looked like you. You know what, what’s the again, you know, maybe maybe somebody goes out and learn spanish, i don’t. But if every day was like you what’s the chance that that pool’s gonna be even aware of what you’re doing so part of that is now doing that that uncomfortable questions, you know, we’ve looked at our numbers, and it appears that we’ve got no one from this segment of the population here, right? I’ve got uncomfortable. Why is that? Not everything gets defensive. Well, we we sent fliers. Okay, i know we did. But you know what? I’m just looking at the numbers. I’m just asking a question, folks, i’ve got nobody. So is there anyone that knows someone in from that community? Well, yeah. You know, one of the guys go see what your mind, you know, having him a lot of survey force. Would you mind? You know, you know what he would answer a couple questions about. You know what he even thinks you do. And part of that is now that uncomfortable question, you know, you know, mr jones, do you do you know what i do every time when your neighbor do you know what i do every day? No, i have no, um, you know, i do this and either he recoiled in horror or he goes, wow, my grandmother has that, um we’re struggling fuck somebody to help fix it. Well, i’m telling you, we’re having a problem because we can’t seem to communicate to your grandmother. Um, do you volunteer? So again, that’s part of that conversation and nothing happens overnight. Tony, you know that it’s not overnight, but it’s one of the conversation where now you know the outreaches. Now, mr jones shows up at one of your meetings and he says, well, you know what? I could translate that for you because i’m going to bring this to a church where i know fifty, people would desperately need that and that’s that’s part of that, you know, looking at your numbers, who were serving we how can we do better? And that’s an internal look that says, okay, are you comfortable with the hundred people in the room? Are you comfortable if you’re not, and you’re trying to expand our there another hundred that looked just like them, or are there one hundred others that now i would need the service? We just don’t know how to communicate and get back aboard. So to answer your question, it’s part of that that leadership that’s going a sort of force, this uncomfortable conversation around getting whatever you do so more and more people that could that could use it or need it and that one okay, let’s move from employment to thinking about the people who supply your vendors, your suppliers, should we be asking about their diversity policies and looking for diversity among them as well? Absolutely. And part of that is when you look at diverse suppliers, they’re actually looking at businesses that are that are providing a good service to there customers. Um, cos that look at it that way, a tremendous amount of industry knowledge come from your supplies. Um, your suppliers, if they’re supplying you, they might be supplying fifty other stores that looked like you. So in conversations with suppliers, if you’ve got that type of relationship, their goal is to supply you more not to supply you. Left some most, um, i don’t know you could, you know, sometimes, but if they want to do more and then on the way could we be doing better? That’s that uncomfortable conversation that you know, if you don’t think you know it all, you come in here every day and you drop off these towels. What could we be doing that? Well, i’m glad you asked, mr jackson. You know, the company called street. They do this. Really? On what? What result? Why don’t you take a ride with me to go over and then there’s a line wrapped around the building? Wow. Now, the question is, what are we doing that or can we do that? Or is there somebody there that’s providing? Ah, skillsets or, you know, there’s an employee that we may need there’s there’s something that’s now expanding that network. So suppliers also, you know, usually have tremendous ideas about what makes their business successful and in making their business successful. Part of why they you’re buying from them is that you need that good in service. So if through that channel, it could make you better, that becomes a tremendous, um, resource. Ah, and the more diverse your suppliers, the mohr ideas that you’re going to get so of all your suppliers look the same. Well, you’re probably not gonna get a lot of creative ideas, but if your suppliers are diverse, they can also provide you customers, because now you’re you’re increasing your increasing supply, your increasing somethings that they’re going to tell their customers. So people let us use that supply chain effectively find out that becomes a very good source of not only information, but it comes competitive talent, competitive information, potential employees, potential services and it becomes almost a part of the organization. If managed correctly and your value the divers input that you’re going to get, i saw you quoted somewhere you said talent goes where it’s appreciated, and i think that’s, i think that’s very yeah, but but i think what i want, i want to go too. I want to move off that because i want you to tell us a story. We have a couple minutes left. Still, it doesn’t matter it’s company or non-profit they struggled with diversity and with having diversity, whether it was among in their marketing and promotion or in their workforce. Or in their vendors they struggled. They overcame it on dh how they did on dh. Just a couple minutes. We have. I’ll tell you a story. Okay, about two years ago facebook, zuckerberg, mark zuckerberg and i don’t know when but i i call them suck. So okay, take his company public. Right. So, it’s facebook, uh, the the wonder kid, you know, come up with this thing in his dorm. Uh, you know, it’s going to change the world and how social media is and he’s going to go public zoho zuckerberg posted the the wall street and they look at his company to go fuck there’s this there’s no women. Now i think somebody remember, like, sixty five percent of users of facebook or women. Yeah, wellit’s probably at least fifty. I mean, but it would imagine i certainly imagine being higher than at least with you. Okay, maybe what looks at the camera goes, i can’t. I can’t find any. Well, um, you know, cheryl’s aunt sandberg is there. And his sister i see her running around the country, you know, it’s a lot to say so after he got beat up and he got beat up, one thing that was was refreshing was that zuckerberg didn’t dig in his heels like a lot of companies, and they still continue to say they can’t find women and i tell him, you know, i can hear you, you know, fifty percent of the planet’s women you can’t seem to find women zuckerberg, you know, he took his medicine, and about a week later, cheryl sandberg was on the board, um, and i think they’re actually bringing exactly brought another woman onboard, so unlike other companies that they would sort of resistance, you know, we can find women and, you know, you know, he took his lumps and it actually helped other aipo start up companies to now realise that this idea that you just started in your garage that’s going to go global, you need to have a global footprint, so you need to start if they think they’re going to ask dr berg about this, they’re probably going to ask me, and you know, if i’ve got it, women on my board, um, it was fifty percent of my my my users being women, uh, they could probably help me navigate somethings that probably wouldn’t cross. My radar just because i’m a man. So that became a global case for for diversity uh, one that’s relevant right now, and i’m proud to say, you know, i’m proud of dr burke. His stock is going up he’s uh, he’s a billionaire, you know, he’s still, you know, even though he’s got all this money, i still see him, you know, involved with certain issues that he cares about so that’s so that’s to me was probably painful moment for him, but through that pain because it doesn’t have to be easy. I think if he were advising a company now, i think one of the things that he would come out of a sucker firms suck is that you know what who’s on your board doesn’t mean it’s, right or wrong, but who’s on your board, have you thought about your board fields becomes that that business case we have to leave it there? The magazine is racing toward diversity feels jackson is founder and ceo, and you’ll find him on twitter at flea jack f l e i j a c k feels jackson. Thank you very, very much, tony. My pleasure. Thank you. Thank you. We’ll take a moment for tony’s take two. I want you to be aware of what’s on my block this week, which is that there are costs to not doing planned e-giving to not having a plan giving program, for instance, strong relationships when somebody includes you in their will or some other state plan, they are putting you alongside their husband, wife, children, grandchildren that is a very trusting and ah pretty strong bond between charity and donor to put you alongside there loved ones, and you’re not gonna have those bonds if you’re not promoting planned gif ts um also planned gift donors can be very good volunteers and give very, very emotional and strong testimonials about giving to the organization so that’s, something else you’re going to miss out on is having this kadre of potential volunteers who will speak to other potential donors about planned giving for your organization. There’s a couple things that you will be missing out if you don’t have a plan giving program and i have a few others listed on my block, which is that tony martignetti dot com the cost of not doing planned e-giving and that is tony’s take two for friday, twenty eighth of march thirteenth show of this year. Maria semple is with us. She is the prospect finder, trainer and speaker on prospect research. Her website is the prospect finder dot com and her book is panning for gold. Find your best donorsearch prospects now she’s our doi end of dirt cheap and free ideas. You can follow her on twitter at maria simple. Welcome back from vacation, maria. Thanks, tony. Great to be back here with you. I’m glad you are. Where were you on vacation? We, uh, took the kids who are both in college. We took them on spring break and went down to riviera. Maya in mexico. Is this a selling vacation? I know you’re an avid sailor. No, it was land based. But it was wonderful. We did get out on a little catamaran play that they had available at the resort. You know, to take out on your own. Just, you know, a smaller one. There was fun. There were times where your college kids thrilled about going on spring break with their mom and dad and sitting on the beach instead of being with their friends and drinking beers. Actually, they were they were just fine with it. And, yeah, we won’t address the other part of that. I’m sure if they’re below twenty one that i’m certainly don’t drink beers, right? Well, they they’re they’re of age. They put it that way. Okay. Okay. Um, well, i’m glad you’re back. Uh, we’re talking about finding pockets of of affluence in communities. This this comes up in your practice. It does. It comes up a lot in, especially when i’m doing seminars or workshops in front of live groups, you’ve inevitably always have somebody raised their hand and say, g, we we really like to know a little bit more about our communities in terms of affluence. What what are the more affluent, zip zip codes on dh then, you know, what is philanthropy looking like in general amongst high net worth individuals? So i thought it might be kind of interesting for us to take some time and talk about what some of the resources are that are available online to kind of examine, you know, both of those areas. Okay, before we go online, is there any chance of starting with your immediate internal resources like you’re bored? You could could you start there, perhaps? Oh, yeah, absolutely, you could definitely start with your board. What what i think is usually helpful, though, is if you very often, if if you goto your board and try and have a conversation at a board meeting or a development committee meeting and just kind of say, well, who do you know, give a the names of everyone you know, you know, sometimes it’s better to kind of have maybe sort of almost vetted list first to se gi these air, some people we’ve identified or these air some affluent zip codes we’ve identified in our region? Does anybody know any of these people, or does anybody know anybody in the in the zip code? Because then now you’re getting them to really focus buy-in on specific people are specific communities, and then, you know versus them just trying to figure out who they know in their entire world or roll adex, okay, so we’re going to go online to try to generate these resource is start t these resources to try to generate lists and give people names and ah, communities and things like that two jog their memories. Yeah, i think i think that works at a little bit better for a lot of boards because a lot of people are a little bit more perhaps reserved or they say, well, you know, who is it that you want me to to bring to the table here, give me a little bit more parameter around that. Okay, well, you’re are dyin of dirt, cheap and free. So where should we get started with this? So, you know, the census pulls together a lot of great data about communities, and that really is the basis for a lot of these statistics that you can get regarding not only where income levels are and wealth, but how what the makeup is of the population, right? So this could have implications not only for the fund-raising side of your non-profit, but also thinking about programs and services that you offer. And, you know, maybe you have certain services that are more geared toward females are more geared towards certain types of populations, maybe immigrants, so you would want to know how you know, what is our population, makeup and how well with this programme are service you’ve made have a sense. That this might be something that you want to offer at your non-profit, but not knowing the exact make of of the community. You you would probably be, you know, better off. Just kind of doing a little bit of research to see. Well, just what are the numbers of the people in that community that make up that population? Ok, how do we access the census data? So one source is directly from the census itself. It’s it’s called american fact finder. And the website is a fact finder to roman that’s, the numeral two three arab. We know that’s the arabic numerals, right. The arabic numerals, right. Fact finder, too. Census stock of so that is a pretty good place to start, because what you can actually dio is you can put in your specific zip code that you would like to do a little bit of research on. And you can get information, for example, like the average adjusted gross income for that community versus the entire state. What charitable contribution deductions are in that zip code. So that could because tito that’s very interesting. Yeah, it’ll. So i had gone in in prep preparation for this. Particular show today i went in and put my own zip code in and saw that the average charitable contributions were three thousand sixty two dollars, right? So if you’re trying to think about where tio really started mining specific communities, it could be an interesting way to see if that how about community compares two other nearby communities, and you can also look at income income statistics. There you can look at income, you can look at average adjusted gross income. You, khun look att estimated median household income. Andi khun, look att house values as well. So i thought that was kind of interesting because a lot of people will say, well, g, you know it it seems to be that the communities where there might be hyre hyre home values could potentially then translate to higher income bracket and potentially hyre giving as well, yes, interesting. So you can you can play with these different variables of income and assets and charitable deductions average terrible reductions in the right zip code, for example, in my zip code. One thing that i found to be kind of interesting when i looked at the estimated median house value in in two thousand eleven, as it was broken down by race, um the asian community came out highest at just over five hundred seventy five thousand. The next highest level was the white population at four, sixty nine and change. So it was interesting to see how, how even they can break it down by race, based on the information found and census data. Okay, and that’s all that fact finder to dot census dot gov, right and another site as well, which is it? City dash data dot com, where you can look at a lot of this broken down, but focusing first on the census site that i mentioned the fact finder site. You can download their data into excel spreadsheets. So i thought that was interesting, because then you can you know, if you if you needed to do any type of reporting at your in you can take those spreadsheets and share them with other people within your organization, be that, you know, staff, or or bored, you can also sort you can also sort by different variables, right? Absolutely. And then they also had poverty, statistics and statistics around veterans. So if you were looking to try and figure out where the poverty stats where, you know, maybe you’re trying to develop programming for lower income children in your community or something like that. You can try and take a look at where those stats are also some non-profits are addressing the needs of veterans, and so you could try and determine what the numbers of veterans in our communities and trying to come up with programming for that too specific population. Okay, that’s a very good one. I love that one. Um, yeah. All right. You mentioned city hyphen data. Dot com city data city data dot com there’s a hyphen in there? Absolutely. And i can put these on your facebook page, if you like after the show. Well, yeah, i’m going to do the takeaways and i’ll have a bunch of them. But you, khun, you can then add some or two, you’ll be able to add, add beyond what i what i put in the takeaways. Okay, okay. Terrific. So there again, you can search by zip code and again, you can look at the da’s adjusted gross income figures, charity contributions. Um, home values again. Broken down by race and so forth and you know you, khun a lot of the data, you’ll you’ll note. It’s laid out a little bit differently. So i think what i would say to your listeners is checked both of them out. See what type of information it is that you want to pull out of this. Andi, see if if if the data is going to be useful for you, it’s presented a little bit differently on the two websites. But i have a feeling that the actual core of where all the data is coming from it’s really all from the senses. Oh, interesting. Ok, same data differently presented. So use both. Lookit lookit. Both. Okay, absolutely. This is an example. You know, i love this example of ah, value that the government provides us through the through the census. Yeah. It’s all it’s all there, it’s free. And so why not take advantage of you know, all of this? All this work legwork somebody else has done for you. What else you got for us? So then i was beginning to think about, well, let’s, look, a philanthropy in general and the mindset, perhaps, of high net worth individuals and two interesting studies that air out there one is by bank of america, they do a high net worth study on the last one was done at the end of two thousand twelve. And another a source that i do want to give some time to talk about is the chronicle of philanthropy because they did something in two thousand twelve called hyre how america gives you remember that and the make of america’s study is quite lengthy, they do have an executive summaries well, and that girl is a bit longer. So but of course, if you if you just google the bank of america hi network study, you’ll get right to it as well. But what i thought was kind of interesting is that, you know, that they profile how the high net worth individuals are giving now. So where the state of giving wass and at that point in time when they did this study and also how they might be projected to give so i would really encourage the non-profits to take a look at that, especially if they’re looking to, you know, really increase their individual giving program amongst high net worth individuals just to kind of understand where the mind set is for these individuals, okay, so this is sort of after you’ve identified people that this isn’t really to identify pockets of affluence in your community, but how to deal with those affluent populations, right? Why they why they give what motivates their giving, what motivates their giving, right? So trying to trying to figure out where they’re giving, where, where might it be going? What is their mindset? So it’s one thing to be able to identify those pockets, but then how do you interact with them? How do you take that data and make it useful for you? Right? So one thing that i found interesting on on one of the pages of the report was that of that particular report was that the high net worth donors are increasing, they’re increasingly directing their gifts towards operating support. Ah, and this is something i get all the time. When i hear at my seminars, people will say, well, you know, the foundations and corporations they really want seem to really want to tie they’re giving to very specific program, nobody wants to fund operating support, but here in this report, they’re saying that they are open to the high net worth individuals are open to ah, e-giving you contributions toward operating support. So i think that this is a huge opportunity for non-profits to focus up, because obviously, these donors do understand about overhead. They understand that there has to be money for the lights and the heat, et cetera, and i think that you can easily direct some of your conversations to the that that sector all right, we have to wait to take a break for a couple minutes. Maria, when we come back, we’ll keep talking about these deep pockets, how to find them. We’ll talk about that chronicle of philanthropy survey, and i know that you have some others, so everybody stay with us. You’re listening to the talking alternative network. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Talking alternative radio twenty four hours a day. Lively clamber station top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. More live listener love going abroad, sweden, iran and carefully uk but it’s not spelled carefully like the word of course, i could be bringing mispronouncing it, but it looks like carefully to me. C e r p h i l l y welcome live listen, love also tampa, florida, atlanta, georgia, moorestown, new jersey and two unidentified in the u s so if i didn’t say your city, your state, you could be you could be masking, which which which i can’t say i blame you for, but we know you’re out there. We see you very vaguely somewhere in the fifty states. Maria simple. I want to thank you for including a picture of me on your the prospect finder, micro fiber cleaning cloth you like that. I don’t know how i feel about my face being smeared across people’s monitors and smartphones, but but i think there’s a little picture of you and me in the studio, on the arm, on your cleaning cloth. Thank you very much. You’re very welcome, very welcome. So i decided that sometimes that some of my speaking engagements i might be able to hand that out and be a nice little thing that people could keep and think about our faces for years to come and i noticed you if i if i stretch it vertically, it makes me look hydrocephalus oh, my goodness, i haven’t tried them, and if you stretch it horizontally, then looks like i’ve gained about one hundred twenty five pounds. Can i send out some listener love? Well, three times? Well, because of your show, i was asked to go and speak to women in philanthropy of western massachusetts back in february, and they’re huge fans of your show. And so i just wanted to give a shout out to them and say hi, thank you very much. We’re women and women in philanthropy western mass, and they’ve invited me to come, but they’re booked until, like, next mayor april or something like that. Twenty fifteen not talking about this year. They’re booked until spring of next year sometime. So tired. Organized group. Yeah. I have time to make my reservations. Um okay. Let’s. Go back to our deep pockets. Was there anything more you want to say about the bank of america study of high net worth philanthropy, or we finished with that? No, you know it’s very in depth, some really good projections i found on pages sixty three to sixty five of the study of how they’re giving now and how they’re projected to give so people are feeling a little overwhelmed with study, and they want to at least try and figure out where what this all means for me. And where should i go with it? I would say they should focus on pages sixty three to sixty five study that’s incredibly valuable because and so is the fact that you said earlier there’s an executive summary, because if i was listening and i heard sixty five pages in a survey, i think i’d move on to your next suggestion. But that’s, just me, but it is called the bank of america study of high net worth philanthropy, and as marie said, you can search for that and get it for free. What do we got over the chronicle of philanthropy? This how america gives thing so what they did back in two thousand twelve, they, uh, they decided to make an entire map of the united states you can put in your zip code and get a lot of data. On where philanthropy is for those specific zip code. So i thought that was kind of interesting because, as you know, the chronicle is one of those resource is that a lot of people really rely on. Um so when i gone in, i put my zip code in. I took a look at they give a breakdown by total contributions what the median contribution is. And then they also give you the median discretionary income. Um, andi give it as a percentage. They give you the percentage of income given, so i thought that was it was pretty good. They give a breakdown as well by demographic. So you just have an idea. You can look at a breakdown by age, race as well as education level of the population. Uh, just in case that was of interest to you. And they give a breakdown by income level of giving. So if you wanted to see, like they break it down between the people who make between fifty, the study basically starts at assuming on income level of at least fifty thousand. So fifty thousand to one hundred and one hundred, two hundred, two hundred and up. And then all income levels help me understand how you would use all these sites, and i know there’s another one, one or two, we’re going to get to, but some claim gives you ah, project a task i need. How would you use all these different sites? You go to all of them? Or do you you find some from some sites and then other info from other sites. How do you approach this? Well, it really depends on what specific piece of information they want. Most of the time they’re giving me the name of an individual. Teo actually profile for them. Other times they might come to me and say, well, you know, we’re interested in expanding and doing some proactive prospecting, you know, where are some of the more affluent neighborhoods that we should be looking to perhaps hold cultivation events? Um, sent mailers out, too, so they’re just trying to identify what are those pockets near them that they should be potentially targeting if they want to get into some proactive prospect and get some new names of people associated with their organization? Right? And if that’s your if that’s your charge the ladder to find those pockets? How would you how would you approach that? So i would probably go. Teo, both chronicle of philanthropy study, as well as the census data to try and identify where those hyre income levels are, and those those locations where people are giving more. So they be more of, i guess, a more likelihood of success if they’re both approaching people with higher incomes and also are accustomed to giving hyre levels of money. Who? Okay. Okay. Um and then, of course, you have to devise. You know, what is going to be our plan if we want to go to that entire zip code? What? You know what? What are we going to do? Are we going to divide the mailer to go to all the households? There’s an every door direct program, for example, that the post office runs where you can target specific zip codes? Um, every every door direct, no shoot. Right? We’re out of time. Let’s. Hold that every door. Direct, let’s, let’s. Talk about that next time and unfortunately have to leave it there. So there are some other resource is that you have, which we will include? You can add to the to the takeaway is that i do on the facebook page. Okay, sure, absolutely. Thank you very much. Maria simple, the prospect finder at the prospect finder dot com. And on twitter at marie. A simple thank you, maria. Thank you. Next week, vivid video ideas for producing and repurpose ing the video that you make each year and also aboard. That brings in the bucks deborah stanley from brought from blackbaud. I want you to lose the fear of talking about fund-raising with your board. Lynette singleton, thank you very much for doing the live tweeting today and for connecting me to fields. Jackson. Very grateful to that for that. Thank you very much for your support of the show. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer shows social media is by julia campbell of jake campbell. Social marketing on the remote producer of tony martignetti non-profit radio is john federico of the new rules are music. This music is by scott stein you with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. Buy-in e-giving didn’t think dick tooting getting ding, ding, ding ding. 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