Big Nonprofit Ideas for the Other 95%
You can subscribe on iTunes and listen anytime, anyplace on the device of your choice.
Tony’s Guest:
Mazarine Treyz, consultant and author of “The Wild Woman’s Guide to Fundraising,” shares her thoughts about career, social media, grants and more.
We’ll be live and taking your calls for this wild woman from Texas.
Here is a preview of your book for you to browse.
The Wild Woman’s Guide to Fundraising by Mazarine Treyz
This show’s survey is now closed. Thanks to everyone who took a minute to answer the questions.
Here is a link to the podcast: 053: A Wild Woman’s Guide to Fundraising.
Top Trends. Sound Advice. Lively Conversation.
You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.
If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.
I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.
When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern
Sign-up for show alerts!
View Full Transcript
Processed on: 2018-11-11T22:45:29.981Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2011…08…053_tony_martignetti_nonprofit_radio_08052011.mp3.254636904.json
Path to text: transcripts/2011/08/053_tony_martignetti_nonprofit_radio_08052011.txt
Hey, welcome to tony martignetti non-profit radio for friday, august fifth i’m your aptly named host, you may recall, and i hope you do that. Last week i had a conversation with darian rodriguez hammond. We talked about his book non-profit management one o one and the nationwide social media for non-profits conferences that he hosts, and it was also so you want to start a non-profit we welcomed our new legal contributors, they’ll be regular on the show, jean takagi and emily chan from san francisco to explain the ups and downs of starting a non-profit what are the alternatives to creating a non-profit how do you get five? Oh, one c three status what you’re getting yourself into if you go ahead, that was all last week, and this week it is wild woman fund-raising mazarene treyz consultant and author of the wild woman’s guide to fund-raising is with me for the hour to share her thoughts about career, social media grants, manship and whatever else we get into, we’re live and taking your calls and twitter posts for this wild woman from texas on tony’s take two at roughly thirty two minutes into the hour six essentials for startup planned giving program from my blogged right now, we’re going to take a break, and when i return, i’ll be joined by mazarene treyz. We’ll talk about wild woman’s guide to fund-raising. Stay with us. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set two one, two nine six, four, three, five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. I’m ken berger of charity navigator, and you’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Welcome back to tony martignetti non-profit radio. I am joined now by mazarene treyz mazarene is a consultant to non-profits and individuals based in austin, texas. She’s, the author of the wilds woman guide to fund-raising published by chatter ranga press she’s worked with non-profits since two thousand. Won is a frequent speaker on topics related to fund-raising board improvement, career management and mohr and it’s. A pleasure to welcome mazarene to the show. Mazarene treyz welcome. Ok, thanks, tony it’s, great to have you the wild woman happy to be here, it’s. My pleasure to have you the wild woman guide to fund-raising what is a wild woman and our men? Welcome in this community because this handup being assured. You know, i made it because i was kind of describing myself. One of the things i think it’s important for fundraisers to be able to do is to speak the truth and that’s kind of difficult sometimes when so many people are looking to you beauty. Yes, person. So i just wanted to say, you know, it’s a wild thing to do to actually be able to say, hey, here’s what’s really going on? Let’s fix, you know? Instead of just trying to pretend everything is fine, that’s what wild me and go while you can apply to anyone involved in fund-raising not just women, obviously, of course. Oh, yeah, that’s, that’s fine in my book that just to help people, you know, navigate the situations that might come up in a fund-raising environment and as the title suggests on but you explicitly say you wrote a fun primer. Why did you feel the community needed a fun primer? I don’t know, i don’t wantto, you know, name any names, but i liked it a lot different fundrasing books and didn’t really speak to me. They were they were being kind of dull, and they just sort of there kind of plotted, and i wanted to make something that was more like hands on how to when i first got into the field and nothing i thought fund-raising which brand? And i realized, wow, it’s marketing events, social media it’s always thinks that, you know, i had no idea about when i first started, and i wish i’d had a book that would just take me through it step by step, including, you know, how to get a job a swell. As you know, managing were put conflict and, you know, even doing some efficiency practices called, like, you know, from lean management techniques. And your book covers all those topics you just talked about, andi, i have found, and i’ve interviewed other authors who feel the same way that in the not so distant past, you know, the books were very theoretical, conceptual and not so much do this. Do that just last week, darien rodriguez haman he edited a collection of that. Those types of articles written by thirty three or thirty five other people. You know, this is what to do. Do this step, do that step, then do the third step. And i think your book is very much similar. You have a lot of detail in it. Not theory. Yeah, yeah. That’s the start of the chapter. It says what it is, what you need to do it when to do it and then what to do specifically it’s just all on the first page of each chapter. And then you can go through and get more details through the whole chapter. And then i also have, like, a cd in the back. Of the book that, you know has template and things that will help people just apply it immediately to their fund-raising office because honestly, yeah, theory doesn’t work so well for me, i really prefer, you know, tell me what to do, i just want to get it done, you know, everybody stop for time these days, and yeah, i wanted to acknowledge that and that’s the need in small and midsize non-profits yes, so you start with you open with your you and your family background, and i think that’s interesting. Why? Why do you want people to do some sort of self assessment? The reason i decided to begin it that way is because i think that before you can start to fund-raising you have to acknowledge where you come from, and some people are very comfortable from a upper middle class background. Other people are working class, and i know that this is acknowledged in england more but there’s more clash consciousness, but in america it’s, much less so on dh. So what? I want to help people understand woz when you’re talking to people across all different economic strata for your non-profit acknowledge who you’d be. More comfortable talking with and who? I’s going to be kind of hard for you to talk with, you know, for whatever reason, and that way, you will be a better fundraiser, because you’ll acknowledge your biases. And, yes, you’ll understand what your biases are, recognized them and and deal with them, because, of course, fund-raising is all about relationships, so it helps to know where you’re coming from, and that helps youto understand others. I think definitely, yeah, i mean, i wish more people were just sort of examine themselves, you know, and say, wow, you know, i really enjoy talking to ceo, but you know, somebody in our program team, i’m having a harder time where, because of, you know, there was a class background, you know? So, so let’s, let’s, talk a little about, just sort of a teaser, because we just have about a minute before ah, break about career, you know, getting getting that job. Why don’t you tell us quickly? And then we’ll talk more in detail after the break. What’s up. What? How wow story. Okay, what how wow story is a story that helps you understand what you bring to the table and help you communicate that to somebody who might be hiring you. So you tell them what you did, how you did it, and then the wow at the end is oh, wow, you know, it could be something from your personal life is not to be professionally related thing, but it does help you get a job in any field when you can articulate you know what the well was and how it illustrates a quality that you have, whether it’s tenacity being a good researcher or whatever i’m with mazarene treyz she’s consultant and the author of the wild woman’s guide to fund-raising we’re live and taking your calls eight, seven, seven, four aito for one two oh eight, seven, seven, four aito for one too, and we’re also live tweeting use the hashtag non-profit radio if you want to talk to me and mazarene we’re going to take a break and then we’ll continue talking about career and wild woman fund-raising you getting anything, including getting thinking things you’re listening to the talking alternative network duitz getting anything duitz cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one i want to make your car relationship as fulfilling as possible. Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. Welcome back, i’m with mazarene treyz the author of the wild woman’s guide to fund-raising some of the the sort of a little provocative and certainly fund that she has, you know, she’ll have chapter title and then there’s something in parentheses. I’m saying, i’m saying she like you’re not here mazarene i’m sorry, you you will not like managing volunteers. Wild women motivate events a k a kicking ass and throwing parties phone a thon. Yo what’s, your ring tone love that love that on there and there are other so we’re talking about the career chapter a little bit or one of the crew chapters, you know, getting the job you recommend interview questions for people to ask of the non-profit and whether it’s, the executive director or the person that they might that might be supervising them directly if that’s, not the executive director, some of those questions were interesting. What, like, why did the previous person leave? And the boss’s management style? What? Why do you why do you encourage these sort of pre programmed questions? Well, you know what has to be a two way interview? I mean, think about it, you know you want to know what situation you’re coming in, too, to see if they’re setting you up for failure or not, you know? I mean, ideally there not right, but if they ask you to raise a million dollars in the previous year, they raised under half a million and you’re one person shot bob that’s a red flag, if you ask simply, you know, how many times is this suspicion been filled in the last five years? And they tell you a new person comes every year that’s another red flag. So you want teo not necessarily say why the last person leaves, because they might be you’re really defensive at that point, but you do want toe ask, you know, fidelity questions, you know, kind of danced around a little bit, but, you know, get your answer that you need to get the, uh and also, you need to know kind of like how often you want to meet with your boss and one of the sad things about really small non-profits sometimes communication could break down very, very quickly when you don’t have weekly meetings that’s been my experience and for me personally that the management style i prefer i like weekly meetings to just, you know, check in with somebody and say, hey, am i on the right track here? You don’t have taken our could take fifteen minutes, but you just want to make sure that you’re not going off the deep end, you know? And and i think that when you let those slides, for whatever reason, you increase the likelihood that things were going to go awry, and you’re going tohave, teo, you know, cover your pass or, you know, you’re gonna have teo really try tio, you make up things that you didn’t know you were doing wrong, you know? And, you know, some of that gets teo setting expectations correctly, too framed and so let’s, talk a little about that. So the you talk about expectations and boundaries? Yeah, definitely. So boundaries are really important in relationships and in business, and, you know, you may have seen the recent mother jones cover article called soup, you know, speeded up for no more pain it’s basically about super job, where on i did long about this as well, and my blog’s welchlin fund-raising dot com, but a lot of these one person shops are essentially super jobs, which means you’re doing the Job of 5 or 6 people and when you said expectations in the interview and they say, okay, well, you’re gonna manage the volunteers, do all the events, all the grants, uh, and you’re going to major gifts and you’re going to dio give planning and plan giving, right? And you’re going to dio, you know, all of the appeals, and you’re going to do the newsletter and the graphic design i mean, you have to manage expectations even in the interview, tony, and you really have to say, look, you know, i’m really good at these three things, and i feel comfortable doing these three things, and i would like to know if there are plans to hire more people to do these other things that you seem to think i should also feeling, because, i mean, you might think that’s suicide, but it’s not because when you teach people that you have boundaries, you teach them how to treat you, and they realize that they have to respect you more than if you just lay down and took everything you know, what i’m saying? Of course, and plus, aren’t you? Let’s say you’re not getting success in this interview process, are you just better not having that job? If those are the kinds of expectations? Exactly? Yeah, definitely i agree, you know, you may feel like what? I have to take the job, i really need the money, but ask yourself, you know, on the last time you were really fulfilled unhappy, working ninety hours a week, you know, maybe not, you know, like, i’m not lazy, and i don’t think a lot of people in fund-raising aren’t lazy, but i think that there can be time when you know due to economic necessity, people are laid off and more casks are placed on people in the profits, then reason we should be placed a mouse on don’t anyone listening can relate, but that it’s not just happening non-profit checker but if you read mother jones article or my blood post about it, you’ll see that it’s happening in air traffic controller sector nursing lecturers at universities, hotel maid ah lot of people are feeling the squeeze, and i really feel like we have to push back about that on those air. Very interesting, very recent examples we can’t take. Your calls from mazarene eight, seven, seven, four aito for one two oh, and we also live tweeting and we’re getting some tweets were goingto talk about blogging and a couple of minutes andi will get to the subject’s people are tweeting about the hashtag two uses non-profit radio all one word yeah, it’s interesting. You also talk about communication in the small shop and the thinking for someone who hasn’t worked in one would be we must be talking all the time because there’s only two or three or four of us. But what happens in that small shop is everybody’s off doing so many millions of things that there isn’t enough office communication? So i think you’re your right toe and insist on weekly meetings. Thanks for saying that. You know, i would really love to have a what? How wild story about how incredibly, i changed office communications, but i don’t you know, i have to go back to your previous thing. I have a small anecdote. Teo, help people really talk themselves up in a non-profit interview. So, here’s what? How? Our story that i did about, uh oh, gosh years and years ago now, but it’s still true i had i was working as a consultant for non-profit called the gentle muses in boston, massachusetts and i what i did for them is they all wanted they were argast working in hospitals, they also want to go out and work a senior living center, too. So i made a big list is senior living centers, and then i called them, i cold called them, and i got twenty knew gig about five per harvest paid gigs from about a week of calling and following up with people. So that was what happened on the wow is, you know, they got, you know, thousands more dollars from my outreach, and the organization grew stronger. So, you know, that will show, you know, your tenacity, your willingness to take risks on and tio make poll calls on behalf of your non-profit you know, and i think it’s important for any fundraiser to be able to do just even when you call and say thank you, you know that that’s that’s helpful, but it’s also warn people up for the next fifty something absolutely for after you get the job, you spent some time talking about career well. Not so much career, but really conflict in the workplace on and i think that’s interesting you you talk about rank is, um on dh define rank is, um, is abusive behavior toward those who have less power? I’m paraphrasing, why don’t you distinguish for us between the somebody rank ists and the nobody rankest i’d love tio um so where i got these thought constructs was from robert fuller’s book, and he wrote a book about somebody’s in nobody’s and another woman who’s bash name i can’t run right now, but she was about to do battle between somebody and nobody’s they they’re trying to create a dignitary in society. So what that means is try and treat everyone with dignity, not just the person above you or, you know the person was convenient to be treated like me, you know, treat everybody with dignity and respect. You know, whether it’s back-up probono partner or somebody who’s receiving your services o r know somebody on the street that you meet or volunteer in your own organization, and the differences between somebody’s and nobody’s is, uh, somebody rankest will try to make the people around them feel like they’re less than what they are. So there are, like kind examples in my book, but some of them are the seeding giant, the tyrant, the number, the gate keeper on dh. So for example, if your boss never says a loaded recorded by you that’s a number rank that they’re pulling now it could be your secretary doesn’t have to be your boss. It’s just an example. Others somebody rank you could be well, that’s set up somebody’s and then nobody rank. It could be how people react to use treatment so it could be the dog kicker that’s a nobody rank uh, somebody who’s going to pretend it’s not happening. The watcher uh, so people react to bad treatment in different ways. There’s also the retaliate er somebody who’s going to try to get back at the person who, you know did that to them, the avenger. But the two franks ok to pull our the persuader and the activists. And what the activist does is acknowledges the rank is, um, that’s inherent in the structure. And you’re just what people are doing anything and then persuading other people to acknowledge it, too, and try to make a difference set. Of rules, whether it’s in the employee handbook or just, you know, acknowledging what’s happening in the moment on and actually, sixteen countries have outlawed rank is them in the workplace, and they’ve actually, you know, nailed it down, and they’ve made it clear this is what it is and here’s, why we’re not going to tolerate it and it’s grounds for dismissal, but in america we haven’t managed not even once they diminished outlaw that yet, and i think, you know, that really contributes people quality life as well as you know, we’re pretty happy mazarene treyz is with me. She is the author of wild woman’s guide to fund-raising you’ll find her blog’s at wild woman fund-raising dot com you talk about managing up and you you encourage. Well, actually, you say wild women buck the system and we’re going to encourage fundraisers to be activist, which you’re talking about and to manage up. And i love this quote, if the staff are all burned out, you have to look at the person holding the flamethrower eleven you’re laughing, that’s great! I hope the audience is laughing too, because that’s a quote from the book where and you might even be looking at the executive director. Of course, right, you might. Yeah, and i just want to emphasize that this book could rank you could be anybody. It’s not just the top people. I just i just want to emphasize that. But if staff are running himself ragged, you know, is it because you need ten people, child? And you really do need to hire more people? I mean, then you do have to look at the senior leadership, you know? And you khun sort of get clues to the to whether there are problems by asking the i think insightful questions that you recommend in the interview. So, you know, absolutely the interview should be a conversation, and i agree that you’re gathering research about the organization just like they’re doing their own research on you. And you, khun try toe at least, i think, minimize the likelihood of walking into a bad situation where everybody has burned out bye bye having that asking those sort of probing questions in the interview stage. Yeah, and, you know, if they aren’t ready to answer them, you know, they just seem really shocked and taken aback when you asked. You know, uh, what are your strategic goals or what are some difficult decisions that you need to make right now? Um, then you just might want to ask yourself. Look at the contents of these simple questions that can’t handle them. Then do it dahna work to the place. I mean, you want to make sure that they’re being straight with you from the get go. Another more red flags, right? Right, right, right. Yeah. But a lot of these interviews go really well, they say, you know, if you can ask them, how do you celebrate what’s working here or, you know, how do you ah, manage conflict here or cool? I learned from an owl. You know, if you can say those three questions that will just a view so much time. I mean, if they say you’re not gonna learn from anyone, we don’t celebrate what working at all and whoever has a conflict, if they look uncomfortable that point, they talk to each other, you know, then you have to understand that sometimes people are prepared your questions. And they might also not be telling the whole truth about that. I pulled the listeners before. The show asking in the past six months did you have an office personnel conflict that bothered you? And ninety one percent said no. And then and then a small ten percent our nine percent actually just said said yes and it was handled well, nobody said yes and it was handled badly. So thie the audience is either not admitting to or his is all living or working in mostly working in very congenial places, at least in the past six months. So that’s pretty cool. Yeah, well, i’m really happy to hear that your listeners are good places and hopefully they stay yes, let’s turn a little bit tio social media before we take a break in a couple minutes, we well, the one of the poll questions also came actually directly from your book. I love these categories that you have. I asked on the web, are you whether you’re a creator, a commenter, a collector, a joiner, a seeker, a spectator or inactive? Nobody said, inactive and the most most popular, but close to sixty percent said that there’s, a creator of a blogger, webcast a website or something, a podcast or something similar on dh. Then sort of evenly distributed among spectators who like to watch and joiners who like to join groups and commenters who like to comment on other people’s videos and blog’s, we got a live tweet asking about how do you get the courage to blogger mean, blogging is a simple element of, well, an essential element of social media is not simple, so someone asks, how does she developed the courage to blogged? Okay, i’ll tell you right now, you’re blogging for your organization that’s totally different blogging for yourself. I developed the courage to block because i was angry and i really didn’t care anymore. If i ever get a job in the field again, i was like, you know what? I really just think you think you could be said, i’m going to say them, i hope people see me for who i really am and, uh, cheers understand that this is the package, you know, i feel like fund-raising they’re more respect, and i feel like, uh, we have a sort of a responsibility. Teo, speak our truth and tio organized for a better doctor mazarene way have to we have to take a break, we’ll come. Back. But i think the lesson there is be passionate. Give a damn about what your blogging about. Yes, we have to take a break. Of course. Mazarene will stay with us, so i hope you do, too. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current payoffs of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com if you have big ideas and an average budget to tony martin, any non-profit radio we dio, i’m jonah helper, nari team in co founders of next-gen charity zoho. Those are the nextgencharity boys on i’ll be at the nextgencharity conference in november before the break, i forgot to mention it’s tony’s take two first so mazarene take break just for a couple minutes. I get to talk for just a few minutes about this week’s block post, which is six essential elements for startup planned e-giving program my blog’s at m p g a d v dot com the three things that i think you need to have in place before you can start a plan giving program are the first of the of the first three of the six at least ten years in history the organization’s history because think about it you’re asking someone to include the organization in their will at the most basic level, those the most common type of plan gift, or maybe some more sophisticated a state plan, and so they have to be comfortable that your organization is going to live longer than they do so an organization is just like two or three or four years old. Of course, everybody hopes that it’s going to live forever, but a donor talking about putting you in their state plan really needs to be more confident than you know, then just a hope. So look for that at least ten years. History in the organization. Consistent donors over fifty five, fifty five is roughly the age when people start thinking about using their estate plan as a charitable vehicle. May we certainly should have a state plans long before that, but as a charitable vehicle that’s roughly the age, though, and you need some consistency in in there, giving among those people over fifty five, meaning that they’ve been supporting you for a while, not necessarily at high levels. Definitely not. Thank you very much. That was great applause. It is a brilliant idea. I agree. Nobody knows where that nobody knows where that applause came from. Sam doesn’t know, but i appreciate that that’s more than i got when i did my stand up comedy board support. Your board needs to be behind every significant initiative in the organization without exception. If you’re going to inaugurate a planned giving program that’s a significant initiative your board needs to be behind it, and they ought to be thinking about their own plan gift for the organization. So those are the first three of the six. The other three are how to get started, including marketing. And starting with requests. Again, you’ll find my blogging m p g a d v dot com. And that is tony’s take two for friday, august fifth, bringing mazarene treyz back. We just gotta laugh. Thank you very much. He gave me a laugh. So we were just talking about yes, the courage to block and blogging about something you love, right? Oppcoll? Yeah. I started my block because i wanted to promote my book, but i realized that it was so much more than that. It was a way tio reach out to people, the partner with people to help people in whole new ways. It cubine thought of, like, starting a newsletter, i know you haven’t e newsletter because i get it and i really love it. Thank you. You’re welcome on dh. So and part of what we’re talking about is being that activist, and we actually got some live tweets from at pamela grow and at powerful har they love the fundraiser as activist, and so you’re block was just another form of your activism, right? Definitely, yeah, i think so. I mean, think about it if you want to change the world, you’ve gotta have money to do it, you know, that’s the bottom line, and so everyone should be concerned about how to get money to make the changes they want to see, you know, and that’s why? I think everybody in the nonprofit organization should be involved in fund-raising in some way, we don’t advocate their responsibility to make sure the organization continues. Teo, for bilich mission you advocate something in the use of social media that you do very widely throughout the book, which is integrate the online and offline. As you mentioned, your book has, ah, disk that comes with it. They’re also numerous references to your blogged for additional articles on specific topics. What so, as non-profits are struggling with what to do thinking about social media. How should they be integrating the online and offline? I love that question. Why? There’s a lot of ways to do it, for example, just with plain old stewardship there’s freeways to thank people online right now if you’re not already thanking your donor’s, obviously the ones that don’t want to be anonymous. If you’re rethinking them on twitter, facebook, lincoln and your lincoln group and on your blogger and sidebar of your website, you’re missing an opportunity, teo cultivate them so that you can ask again so i would definitely recommend that people who are involved non-profits just get twitter, facebook and lincoln accounts for that reason. If no other reason you don’t have to be a techno with to thank people online and dc shout out if you go to twitter splash dc shout out they do that constantly, they just saying people all the time in their twitter stream and it’s, very powerful, and they just say, here’s, what this person gave you know, d c what? What organization is that you mentioned there in d c? I think i actually forget with the organization of that story i used as an example, but if you just go to their web page, i mean go to their twitter stream, you’ll see. There are things that that organization could do if they just have five or ten minutes a day, right? Yeah, yeah, i mean, you could use what’s called a hoot suite dot com and it’s a church o t, as you know, i e thank you for explaining because i wanted to keep you out of jobs, hoping to keep you out of jargon jail all day, and you just did it for yourself. Some people may not know who sweet ah lot of people do, but yes, and so what does who sweet do? Well, it helps you schedule all of these updates to these different social networks, so if you’ve got five minutes at six pm and you, you want to thank people across facebook, lincoln and twitter, you could do that just by putting these little boxes and do it all at once and you can set it up to be whatever you wanted to be could be a week from now could be a month from now on dh so if you had a big major donor who doesn’t mind being publicly saying and you want to say thank you so much, major donor act for your generous gift of ten thousand dollars it’s really going to help the kids do? Why you know, then that’s that’s that conflict tweets are you want to shorten it up? You could do that to you could make a link to the blood post that talks about it or whatever you want to do or even media coverage. So when you see that there tools and please that make it easier for you to not have to spend all your time on this, you know there’s no reason not to regina walton, who does the social media for this show uses hoot suite what’s, another online easy resource for people who really just have five or ten minutes a day to devote to their their charities, social media, social networking? Well, what i would do is possibly participate in pamela grows a small mom profit chat on twitter, it’s on fridays, it’s two fridays a month from twelve to one and it’s the hashtag is sm np chat and if you participate in hashtag chats, you khun get your questions answered and so this one she has different teams each week, but you can also just ask questions in general, for anyone who’s there i’m often there she’s often there, she’s kinda like the grant grew i love her, and i think she was a wonderful person. I’ve never met her, but we met through twitter and twitters a place where you can make connections with people, um, that you would never have access to before, and i’ve actually talked to a lot of people that i’ve met on twitter on the phone, on dh even done business with them so it’s sure to be powerful tool to be involved in half czech chats, and then the other benefit from that, even just once five minutes out is that you’ll get more followers on the more followers you have, the more your broadcast radius increases so that more people care about what you’re talking about. Pamela grow is live tweeting with us. We’ve gotten some tweets from her and incredible coincidence that you should mention that because she and i were on the phone this morning before the show, talking about how i can collaborate using the show with sm and peach at so hopefully that thankfully that comes to fruition. Yes, yes, we’ll see. Well, of course, now pamela’s on the spot, because now i’ve broadcast that that i’m interested in doing that. So if it doesn’t come to fruition way, know which end the trouble came from? Hello pamela, you have some very simple suggestions for for websites or blog’s when the two are increasingly the same today. Like focus above the fold and testing your website, those air really some very simple things that that charity’s khun khun do quite simply right? Oh, yeah, yeah! So the foal in case people who are listening, i don’t know it’s the part of the green that’s above where you have to scroll down. So when you get your website before you click the right hand side to scroll down that that’s the top you’re upset that big doing all your work for you so that’s where your donate button should be the sign up for your newsletter should be on anything else you want them to do. If you want to look a good example of a website that does that you could look at mercy corps dot com or rather it m e r t y c o r p s dot org and they focus above. The hole? They have an army of development staff. I’m sure they got an army of staff as well, but that doesn’t mean that you can’t look at them and say, oh, yeah, we should still that, you know, it’s not that difficult. Look at the big non-profits better doing it right and say, how can we emulate what’s working? You know, the treats are coming in and one of welcome fundraiser beth to the show. She said she did not did not know about disease, that somebody, you know? Oh, well, you know, it’s okay, if she says she did not know about tony martignetti non-profit radio, obviously it does now, and i want to thank att dom di jones for tweeting about tony’s take two and repeating what the three elements are to get started on a plane giving program. So, thanks, all this live tweeting is cool. This is the first week we’re doing it. You’re talking about twitter mazarene but this is the first week we’re live. We’re for show where we’re live tweeting oh, i love that. So do i. I think we’re gonna keep it up. Um, we have just about a minute and a half before a break so let’s introduce the topic of grants, manship and getting grants. I pulled the audience before the show on, by the way, they’re always every show that’s live will have a link to the pole actually, now we’ve gotten smarter. Take that back. We’ll have the pole embedded in the block post for that week’s show, so you should be signing up or so you should be subscribing to the blogger mpg a dv dot com, because then you’ll get the post when they come out for it show and each live show, we’ll have the pole embedded within the block post altum so what did the audience say? I asked for those seeking foundation grants what’s the toughest part about a third said doing the research and about a third said getting turned down, and then it was split about twenty and twenty between complying with the submission requirements and finding time to sit and write. Nobody said complying with the guidelines after being accepted, so they’re all the listeners air, so ecstatic about having been accepted that they don’t, they’re happy to comply with the guidelines, so my guest is mazarene treyz and when we reach, he’ll be thinking about those poll results on. When we read return, we’ll talk about grants manship with her. So stay with us. You getting anything shooting? Good ending. You’re listening to the talking alternate network e-giving. Things. Cubine looking to meet mr and mrs wright, but still haven’t found the one i want to make your car relationship as fulfilling as possible. Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. Oh, this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking. No. Kayman welcome back to tony martignetti non-profit radio with the author of the wild woman’s guide to fund-raising calling from texas mazarene treyz and the tweets are still coming in. I wanna welcome a v masters welcome to the show says had never heard of it. Now, obviously, has you can also post comments on the show’s facebook page. You know where to find facebook and then just tony martignetti non-profit radio you’re welcome to post comments. There were also were watching that as well as the hashtag non-profit radio so mazarene grants manship ah, a lot of people think that research is the is the toughest part. You have some good ideas about research and some resource is in the book. Oh, yeah, thanks. Well, in case anyone listening doesn’t know, you can use the foundation centers platinum database for free, probably in your town. If you go to foundation center dot borg flash i believe it collection. I could be wrong, but if you type it into google, you’ll figure it out. Yeah, they they have what are called cooperating collections throughout the country. That’s what you’re referring to? Precisely? Yes. And so for example, if you’re in austin. Texas, where i am, you can go to the central library and the second floor has free access to their platinum edition database, which costs over a thousand dollars a year, and you can get incredible amounts of data. Everything from who’s on their board do what they’re giving tio tio up to the minute, maybe even like every six months or so they’ll be updating us, or sooner if the downturn is effective giving and also, if you’re in portland, oregon, you could also go to the central library there and research grants latto second floor as well. That’s where i moved from thie other thing you would want to know about if you just don’t want to go outside because it’s really hot right now today, it’s like one hundred six here. And i know it is about for like much of the south. If you i want to see inside, you can use what’s called a nova search? No, the search me n o z a z like zebra, right? Yeah, like zebra. Exactly. The nose, the search and you can search foundations in there for free it also it will charge you too. Search individual but if you want your foundations, you could do that right from your desk wherever you are right now. And you can if you just want to start with small grants. Uh, that would be a good way to get your foot in the door for ah, different foundations and the small family foundations in your area. This is what i’ve learned from pam grow, actually, she is so good at this. Ah, and she said, you know, when you ask for too much in your first act, it’s actually really insulting to them, so even just asking for a thousand dollars is safer than asking for ten thousand as a first asked for a lot of these foundations. You have very specific advice about how to do the research at the foundation center, which i’m just going to plug him as well. It’s a nationally right now, probably internationally recognized outstanding resource for for doing grantspace research, you have some. Oh, and i should also want to say in a lot of the library’s maybe all the coordinating collection libraries throughout the country. There’s help! Right let’s talk about this briefly. They’re librarians that are trained to help you use the foundation search of the foundation center database? Yes, yes, there they are, and they will help you learn how to use it, whether it’s for corporate foundations or whether it’s just for private foundations. Thie other thing i’d like to mention is my very first fund-raising education came from the foundation center in new york, and i took a couple classes in how to look for grant and it was really useful, but well worth the money. If you’re in the new york city area, go take a class that really helped so let’s talk about some of your very specific advice on howto research. What is it we’re looking for when we when we’re using this great foundation, sent a resource, you are going to look for geographic area that they fund, you know, whether or not they’re located in that area, it doesn’t matter it’s mainly what they find so you want to put in your state, and then you’ll want to put in national, so if they give national grant that, that could still apply to you. Uh, if you’re in america, that isthe sorry if anybody tuning in is in another country, i’m not sure. What you do in canada, for example, but you start there and then and even go down the side of the condition center database, search and look for your key word. So if you are a non profit that helps people with developmental disabilities, you could look under a mental health, you could look under social services, human resources and then be even more specific under that. And you could also look at not just people who give me friend, but what grant have been given in the past with the foundation’s donorsearch which is useful because maybe they they aren’t necessarily putting it out anymore, but they used to give grants to someone in your town, and you might be able to go collaborate with them on a joint grant or talk to them about why they gave you them and get some i d but when they would be giving in your area again. So the key thing to do when you research is call them up. I’ve gotten so many people emailing you saying, well, how do i find grant? And you know, how do i figure out what they want the best way to do it? Is, call him up, call it the program officer and say, hey, we are this non-profit in this area doing this thing. Do we have a chance at this grant? And i’ll tell you, right then, yes or no or, like they’ll say, look on ly, if you know the relative of the chair of the board chair. Otherwise, probably not. I want to add that pamela grow tweeted that she’s found that even the smallest libraries participate in the foundation center collection. On her recommendation is toe reserve a day. So this is really it’s, not just in the big cities. Oh, yes, and what about way have just about, like, a minute and a half left? Well, like a minute left, it’s. Incredible. What do you what do you hope for the charitable sector? What do you what do you not see that you’d love to see in the charitable sector? I would love to see non-profit unions rising all across the country because i feel like all non-profit workers need to be treated better and they need to have more job security, and they need better health insurance, and they need to be compensated fairly for their mileage, and i feel like even the downturn we can offer people common courtesy he’s so i feel like non-profit workers need more protection, like just about every other worker in this country, and i’m sorry i’m getting all political on you, but that’s, really? What i hope is that we form or non-profit unions, we have the gideon our workplaces, and we make sure that the top people at non-profits make no more than in ten times with the lowest paid person name mazarene treyz you’ll find her at wild woman fund-raising dot com she’s, a consultant to non-profits and individuals based in austin, texas. Her book, the wild woman’s guide to fund-raising mazarene, thank you so much for being a guest. Oh, thank you, tony. I really love it and power to the people. Have a good day, thank you very much, mazarene next week, the female theme continues got women donors howto approach motivate and take care of your female constituents, and i’m going to welcome maria simple, the prospect finder, as our regular contributor on prospect research, so she’ll join some other regular contributors that we have next week. Maria and i will be talking about using linked in to find boardmember sze volunteers and donors keep up with that’s coming up! Sign up for our insider email lorts go to that facebook page, get the email alert so that you’ll know who’s coming up from show to show while you’re there, please like us, become a fan of the show and you can subscribe. Listen to the show at any time on itunes that’s it www dot non-profit radio dot net on twitter you can follow me are hashtag of courses non-profit medio i want to thank everybody who was tweeting today. Dan blakemore, emily chan a v masters dom di jones powerful her pamela grow there are a couple of others i didn’t get a chance to write your name down. Thank you for all the live tweets terrific, we’re going to keep that up. The creative producer of the show is claire meyerhoff, our line producer and the owner of talking alternative broadcasting is sam liebowitz, our social media’s, by the excellent regina walton of organic social media. This, of course, is tony martignetti non-profit radio, where we always talk about big non-profit ideas for the other ninety five percent. Help to be with my next friday one p, m eastern, right here on talking alternative broadcasting at talking alternative dot com. Dick tooting. Getting ding, ding, ding, ding. You’re listening to the talking alternate network, waiting to get you thinking. Things. You could. Looking to meet mr and mrs wright but still haven’t found the one want to make your current relationship as fulfilling as possible? Then please join us starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker. I’ve seen it all. Please tune in and call as we discuss dating relationship and more start your week off with love in the morning with marnie alison on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. You’re listening to talking alt-right network at www. Dot talking alternative dot com, now broadcasting twenty four hours a day. Do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand soldier and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is we do whatever it takes to make our clients happy contact them today. Admission one one media dot com. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two one two nine six four three five zero two. We make people happy. Oppcoll hyre talking all calm.
