Tag Archives: donors

Nonprofit Radio for August 14, 2015: Doing Good Better

Big Nonprofit Ideas for the Other 95%

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My Guest:

William MacAskill: Doing Good Better

William MacAskill is the author of “Doing Good Better,” a book that introduces effective altruism for individuals. There are worthy takeaways for your nonprofit as we discuss how your donors can give smarter to make the greatest difference.

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Nonprofit Radio for September 19, 2014: Buyer Beware & Managing Your Big Spike

Big Nonprofit Ideas for the Other 95%

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My Guests:

Don Jean: Buyer Beware

Don Jean
Don Jean

Don Jean is CEO of FocusedBuyer.com. He’s got tips for buying smarter, from accounting services to zoo animals. How do you start a money-saving buyers club? What belongs in your procurement policy and how do you compare alternative suppliers? Don’s got a good story about horse linament.

 

 

 

Maria Semple: Managing Your Big Spike

Maria Semple
Maria Semple

After a big event, gala, run/walk, open house or ice bucket challenge, you’ve got lots of newly-engaged people. How do you break them down into manageable sets for cultivation? Maria Semple is our prospect research contributor and The Prospect Finder.

 

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Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Sign-up for show alerts!

Sponsored by:

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Skip Wealth Screening For Planned Giving

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photo credit: quinn.anya via photopin cc

I consistently preach this to clients and audiences: small-and mid-size nonprofits need not spend money on wealth screening to find potential Planned Giving donors. You have all the data you need in your fundraising or CRM database.

Query your data for age and giving consistency and you’ll find your best Planned Giving prospects.

If you don’t have age info, consistency alone will work if you’ve been around for many years. Lots of my clients go back many decades, sometimes into the late 1800’s. But 20th century roots will be fine for you to rely on giving consistency as a proxy for age.

If a donor has been giving for 30 years, for instance, they’re probably in the age range you’re after.

If you don’t have giving data going back far enough to extrapolate age, then before you pay for an age overlay from a screening service consider this. Can you survey your donors with a reply card in your next mailing? If you don’t want to ask for date of birth, ask for age. It’s worth considering before you make the plunge into age screening.

An important word about giving consistency. Ignore gift size.

I literally mean if a donor has given you just $5 a year, and they’ve done it for 18 years out of the past 20, or 25 years out of the past 30, then they are an outstanding prospect for a charitable bequest, which is a gift to you in their will. (I said a lot about starting your PG program with bequests in this series for GuideStar.)

The students at Fairleigh Dickinson University’s Center for Excellence heard me say this just last week.

Age and giving consistency. That’s all you need to get started in Planned Giving.

Large shops will want to move beyond bequests, so they may wisely invest in wealth screening further down the road. But it’s not needed at the outset.

Small- and mid-size nonprofits can have very respectable PG programs that start and stop with gifts by will.

To launch any program–big or small–you can skip wealth screening.

#Fundchat: A Great Community

#fundchat logo

The community that’s grown around #fundchat, a weekly Twitter chat, and now the #fundchat blog, is everything I love about the nonprofit community.

Kudos to Brendan Kinney the #fundchat founder! Back in March 2012 he was a guest on Nonprofit Radio to talk about his baby.

Since its infancy, #fundchat has taken off. During a 7-day period in November, 221 people used the hashtag in 847 tweets to reach 672,000 people.

The #fundchat community is a smart, experienced and fun bunch of fundraising pros who are development officers, consultants and marketers. I’m proud to be part of the group.

Each week in the chats we take on a fundraising topic and Brendan throws out 5 or 6 related questions. There’s lots of cross-talk as we ask each other to elaborate.

Storifys of recent chats include:

Giving Tuesday Post-Mortem
Improve Your Major Giving Program
Online Donation Form Check-Up
Launching A Career In Nonprofits

The chats are on Wednesdays at noon eastern and there’s info on the blog.

The blog! In October Brendan expanded the #fundchat blog to include nearly 30 guests. There are many new posts each week, such as:

Best of #Fundchat 2013 by Brendan
Are You Proud of Being a Fundraiser by Lucy Gower
An Open Letter to Fundraisers: Things I Wish You Wouldn’t Do by Mary Cahalane
8 Ways to Improve Your Fundraising Letters by Mary Cahalane
‘A Miracle On 34th Street’ and Donor-Centered Fundraising by Richard Freedlund

I love the #fundchat community! Join us!