Tag Archives: Dr. Robert Penna

Nonprofit Radio for August 23, 2021: How We Got Here

My Guest:

Robert Penna: How We Got Here

It’s the story of the unpredictable trajectory that led to today’s U.S. nonprofit sector. How did we come to be what we are? The story is told by Dr. Robert Penna, author of the book, “Braided Threads.” (Originally aired 8/3/18)

 

 

 

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[00:00:02.84] spk_3:
Hello

[00:01:19.44] spk_2:
and welcome to tony-martignetti non profit radio Big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me. I’d be thrown into this phase asia if I had to swallow the idea that you missed this week’s show how we got here. It’s the story of the unpredictable trajectory that led to today’s U. S. Nonprofit sector. How did we come to be what we are? The story is told by dr robert, Penna, author of the book, braided threads This originally aired on August 3, 2018, Antonis take two truly sharing is caring, were sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C. O. And by sending blue, the only all in one digital marketing platform empowering non profits to grow tony-dot-M.A.-slash-Pursuant in blue. Let’s get started here is how we got here.

[00:02:10.34] spk_0:
I’m very glad to welcome dr robert m pena bob back to the studio. Um he’s the author of the new book braided threads, a historical overview of the american nonprofit sector. He served for five years as a consultant to charity navigator and also as an outcomes consultant to the World Scout Bureau. Indeed, his last book was the nonprofit outcomes toolbox, which we talked about on this very show. He’s presented before, nonprofit organizations and associations across the U. S. And in Canada Poland kenya Saudi Arabia and Australia bob is a native of the Bronx new york and he still sounds like it, even though he lives in Wilmington north Carolina. You’ll find him in his book at braided threads dot com. Welcome back bob

[00:02:13.96] spk_1:
Bennett, thank you very much for

[00:02:15.13] spk_0:
having come a little closer having.

[00:02:16.49] spk_1:
Thank you very much for having me. My pleasure. Thank

[00:02:25.34] spk_0:
you for coming to the studio. Um, this braided threads, overview,

[00:02:26.06] spk_1:
overview. Um,

[00:02:28.54] spk_0:
let’s see what, you know, we’re,

[00:02:30.64] spk_2:
I think that, you

[00:02:39.04] spk_0:
know, I think you make the point, there’s just not enough of an appreciation among those of us in the nonprofit sector. Well, it’s, it’s not

[00:02:39.90] spk_1:
just where we are, where

[00:02:41.08] spk_0:
we came from, where we came from.

[00:03:19.84] spk_1:
Well, I think a lack of knowledge about the sector is probably throughout the population, but for those of us that work in it. Um, most people know it’s time to think about where it’ll come from. And uh, like so much else around us, we americans are notorious for lack of a historical sense generally. Uh, we just kind of accept that, you know, okay, that mall was built for my convenience right before I was born, forgetting about what was there before being a farmer. God only knows what is the same thing with the sector. Um, people just accept it for what it is today and you know, they don’t know the real size of the real dramatic uh, economic impact. And um, I thought that that story ought to be told. It actually started, uh, what I thought was gonna be a chapter in another work and it got as big as a book. And it was to me a fascinating, fascinating story.

[00:03:33.44] spk_0:
What’s the thread that you think is most important

[00:03:46.94] spk_1:
Resilience through the history resilience. In other words, it has changed. The reason it’s called braided threads is because it is not one unbroken series of events that took place in sequential owner and all in one line is a metaphor

[00:03:54.21] spk_0:
really for the history and and the strength. I thought

[00:04:23.24] spk_1:
both of the sector, there are all these different things that were happening that when they were woven together gave us what we have today. Uh, so that’s where the, the title came from. But if you had to pick one thing, I think it’s a story of resiliency. It’s a story of before. It was a formal sector, such as it is today. It still was a movement. It was, it was a things that people were doing and it ricocheted off of Reacted to, but also impacted events for over 200 years.

[00:04:35.94] spk_0:
You’re clear to point out that it’s not a history of nonprofits. It’s how the nonprofit sector evolved because of discrete events in

[00:04:54.44] spk_1:
history. Well, that’s why it’s called an overview. In other words, I didn’t start out with day one and try to give chronologically month by month, year by year. Whatever what I did was I looked at what I thought were the most impactful things that happened during or to the history of the sector. And those are the things I wrote about

[00:04:58.44] spk_0:
now. Um, I’m not sure we’re going to go strictly chronological. We

[00:05:01.62] spk_1:
made the book isn’t actually strictly chronological. They’re places where I had to double

[00:05:07.24] spk_0:
back. Um, now, when you were on last time we talked about Queen

[00:05:09.65] spk_1:
Elizabeth, important Elizabeth at first, but I know martin

[00:05:11.92] spk_0:
Luther uh, piques your

[00:05:13.96] spk_1:
interest. I thought

[00:05:15.30] spk_0:
pre he’s pre

[00:05:57.04] spk_1:
by about 60. His shame by about 16 years. I particularly thought it was interesting because if you look at the sector today is largely secular humanist. Um, not that there aren’t religious or religiously affiliated organizations in it, but it is not a religious sector. I mean, generally speaking, not that there aren’t religious organizations and affiliations, but it is a very humanistic secular in some cases, you might say liberal, I don’t know, uh movement and yet its roots were distinctly religious. So how did that break happen? Why did that break happened? Where did and personally, I traced it back to martin Luther and the reformation.

[00:06:00.94] spk_0:
So, you are. Well,

[00:07:07.54] spk_1:
because up until then, I mean, again, and this is not to be uh focused on just one, you know, ethnicity or religious tradition. This is certainly not to leave anybody else out. But the truth of the matter is that europe was catholic ever since, you know, Constantine made it the Catholicism Christianity, the official uh Religion of the Empire in 3 30, 80 europe was catholic. And then comes along martin Luther and he initiates along with a few other people with the reformation. And his biggest point was that unlike where the catholic church said it was faith and good works that got you into heaven, martin Luther with Sola fida faith alone and split them and he said you can do all the good works you want, they’re not going to get you into heaven. Faith is and he divided it at that point and that crack, that infant Ismael airline crack got wider and wider and wider and wider. People began to realize over time maybe they never even articulated it. It became a sense that there were certain things you do because they’re right, not because it’s an extra two points to get into heaven. This tradition had not existed there to four and that’s why I peg one of the 1st, 1st steps towards what we have today and particularly the United States with martin Luther

[00:07:15.18] spk_0:
now, uh huh and then Queen Elizabeth.

[00:07:17.86] spk_1:
Queen Elizabeth

[00:07:36.94] spk_0:
Was important. Yes. Now if listeners want to go back, you can go back to the June 2016 show, we talked for about a half an hour. Not all about Queen Elizabeth, but we talked a fair amount about her more than we’re going through today, but you could go to 20 martignetti dot com search bob’s last name pena P E N N A. And the june 2016 show last time he was on uh well well appear to

[00:08:23.84] spk_1:
You. Okay, please very quickly. Um Queen Elizabeth. We got time. Okay, Queen Elizabeth in 1601 uh issued something that was called a statute of charitable uses. And what she did was um and that’s not to say this had never happened before, but she codified with the idea that things that were of civic and civil benefit could be appropriate targets of charitable givings. What’s things founding of funding of schools, the funding of scholars, the building of bridges, the building of causeways, the ransoming of prisoners. All of these things were in this list. So what was she doing there? She was a further secularizing charity, but be she was putting into the charitable pot things that they’re 24 had not been considered charity charity, but charity was always personal to help poor. Now she’s moving far away from help the poor bridges, Bridges causes

[00:08:37.51] spk_0:
and ransoming

[00:09:02.24] spk_1:
hostages or also uh putting together a sort of a charitable pot for the dowry for poor maidens. Okay. Um there was things that today you might call you the social engineering or what what not. But the point is it was no longer the idea that charity always was always had to be about helping the poor. So first martin Luther breaks off the idea of These good deeds, having nothing to do with getting you into heaven. And then she comes along 60 years later and says on top of that charitable activity, things that are good for the community and not necessarily what was thought of his personal charity, putting the coin in the Beggar’s hand.

[00:09:19.44] spk_0:
Beyond martin Luther uh religion, the evolution

[00:09:23.28] spk_1:
of religion. I think it has been important, tremendous particularly the United States. We’re

[00:09:27.34] spk_0:
probably going to hit religion a bunch of times but give us an overview of why, why you say tremendous,

[00:10:44.44] spk_1:
Well I would say two reasons. First off because of the impact of the puritans. Um if you wouldn’t mind me mentioning another author, Colin Woodward’s book, american Nations, he makes what’s his name, Colin Woodard? American nations. He’s in your forward or your introductions in the introduction and he makes the point that they were founding cultures here in the United States and one of these founding cultures he calls yankee dumb basically the puritan culture. And uh the thing of it is that that had a tremendous impact because their worldview, they were the only ones coming here amongst the settlers, amongst the french, the spanish the Swedes, Everyone else who came here who came with this idea of creating a better society. We’ve all heard that term, the city on the hill, john Winthrop in their Mayflower compact was writing this down and was saying that amongst the things we’re going to do is every person has to be responsible for every other person built into the D. N. A. Of that colony. And what it became eventually in terms of one of the privacy dominant cultures in the United States was this concept that we have a responsibility, a civic civil human responsibility for helping each other. We’re going to come back

[00:10:47.14] spk_0:
to Winthrop, one of the new England puritans.

[00:11:53.74] spk_2:
It’s time for a break. Turn to communications. The relationships. They have the relationships with the well known outlets nationwide to get you attention to get you coverage when you deserve to be heard when you need to be heard when there’s something in the news that you can comment on and that you want to be heard on. Or maybe it’s not something news like news hook like but maybe it’s a simple op ed or blog post or getting to podcasts. Turn to has the relationships. So if it’s cutting edge like timeliness or it’s more evergreen. They have the relationships to get you covered to get you heard because your story is their mission turn hyphen two dot C. O. Now back to how we got here.

[00:12:08.84] spk_0:
So let’s jump ahead. We might come back. Like I said, we may not chronological, but you mentioned Winthrop New England puritan. The new England puritans were different than in terms of their their uh concept of charity. Then the southern,

[00:13:23.54] spk_1:
it was also a pioneer was also what it had a lot to do with was the way they set their society up. If you think of the south. Um the first off there was the tidewater south, the Maryland Virginia. Uh northern north Carolina. That was one society. But then there was what we came to know for better, ill as the south. Eventually the confederacy, etcetera that all started in south Carolina. It was a plantation. Both of these were actually plantation societies and these plantations were largely self sufficient. So amongst the things they didn’t do, they didn’t worry about having a public school because the rich took care of their own Children. They had tutors or perhaps they sent the Children away someplace. But they didn’t worry about public schools didn’t matter. And the poor didn’t need education, neither white nor black. It didn’t matter. So all of the things that we take now as thinking of their earmarks of society, their earmarks of civilization, They didn’t exist down there. Conversely, the first things you did in New England was you, where’s the village green? The church is going to be at one end congregationalist of course. Uh, the school is going to be at the other end. Everybody supported it through their taxes. So right there you had a division. This then later was reflected in terms of things like the pieces of civil society that you and I would consider to be a charitable efforts. They didn’t exist in the south

[00:13:34.44] spk_0:
since religion is a

[00:13:35.52] spk_1:
threat that it’s

[00:13:36.80] spk_0:
very important. The congregationalists in that time. They were, they were the statement that the state religion

[00:13:43.38] spk_1:
in massachusetts.

[00:13:44.46] spk_0:
Oh, just in massachusetts

[00:13:51.84] spk_1:
in massachusetts, Rhode island Connecticut there as you went for the south. It became the anglicans. In fact, the anglicans were a minority in massachusetts. And what became of, you don’t, you don’t see a pilgrim church or puritan church anymore. They became the congregationalists

[00:14:03.14] spk_0:
which were supported by uh taxes, taxes,

[00:14:05.99] spk_1:
taxes, they all work. So,

[00:14:07.16] spk_0:
I mean, a complete, uh, you know, this is obviously uh all pre revolution, pre pre constitution, but in that, in that day we had state religions.

[00:14:16.44] spk_1:
Yes, yes,

[00:14:17.12] spk_0:
in every every colony, some of the Northern state, every

[00:15:14.14] spk_1:
colony, okay, could not, you know, including eventually, you know, as things got more settled down south. The Anglicans, the angle of the Church of England was the state church. So, for example, in Virginia had to de institutionalized the anglican church. So taxes wouldn’t go to it anymore. But it did have this thread, tony of uh of how religion impacted it. It goes through this whole story because when the minister is no longer were part of the government, so to speak, they had to find a new role. You had other sects that came along after the second great awakening amongst them, the Baptists. Methodists, they were incredibly influential because they had they didn’t have all the formal theology that others had. It was, that’s why you would hear a baptist preacher referred to as brother Parsons or something, because they weren’t ordained ministers in many cases and because of that lack of formality, number one. um they could, they didn’t church necessarily, they could preach under a tree, but secondly, they also had a much more accessible kind of idea uh the way they approached it and a lot of what we see today came from specifically the baptist evangelicals and the Methodists like

[00:15:31.34] spk_0:
what about some of these traditions as well?

[00:15:38.24] spk_1:
For example, the 1st 1st nationwide survived the first nationwide uh charities you want to call were bible and tract associations and they were all run by, funded by and pushed by these southern uh evangelicals, Methodists and Baptists and that became like the first nationwide charities. Uh, the precursors of all the big ones, you know, today, they were the first ones who were like coast to coast.

[00:15:57.84] spk_0:
What else is there? Another tradition that you can,

[00:16:46.14] spk_1:
you can, I think, I think another tradition I would connect is uh the activism of many, many groups. So for example, going back to the abolition of slavery, which of course started of all places in boston, boston was the home of the abolitionist movement and a lot of the people up there were religiously affiliated. But it is also true that during Reconstruction and wanted a lot of the quote charitable work that was done down there amongst the Freeman, amongst the freed slaves, etcetera, was done by northern Methodists and northern Baptists. So this threat, this involvement, but they weren’t doing it necessarily for the, for the same reasons that going back to, you know, the 14 hundreds, the catholic slash christians were giving money to the poor that was trying to buy their way into heaven. Slowly, completely different. This

[00:16:50.36] spk_0:
was this was a contribution to society. Exactly.

[00:16:59.84] spk_1:
It was, it was like a centering the nation beyond was a secular act being done by people who who belonged to uh a particular denomination in this case. It’s interesting to see the the degree of do get think back, you know, go back to the anti war movement during the sixties, how many of those people marching? They were protestant ministers, many of them, many of them were Methodists and Baptists. This strain never went away.

[00:17:30.94] spk_0:
What was, I’m jumping way ahead now, we’ll come back to the constitution and uh separation of church and state, but um ancient greek uh Greece Rome, Egypt. What was, what was the conception

[00:17:34.92] spk_1:
of charity then? Well, Egypt does

[00:17:37.14] spk_0:
vary by empire

[00:18:06.24] spk_1:
generally speaking. I mean, even in Egypt, there are, there are higher, horrible effects have been found and have been translated that roughly say that, you know, your place in the afterlife, depending upon how you treated people in this life. So you might say there was that kind of strain of charity in Greece and Rome charity was much more uh what um Queen Elizabeth did. In other words, the idea was particularly in Rome if you want to get ahead and you wanted to be noticed. So let’s say you were in the army and you want to move into politics, you were high up in the army, you would spend stuff, you would spend money on things that the public could enjoy. Like you would build a public bath or perhaps you would pay for a temple to Athena or some small thing of this nature. But the idea was the charity in those days, did the poor didn’t count the poor didn’t exist on anybody’s radar screen. You have a totally different perspective of human nature, human value. And it was for

[00:18:29.70] spk_0:
your own it was very good

[00:18:32.94] spk_1:
for your own good. Every wrong career, right, career development, career development. But the whole idea of what you

[00:18:38.54] spk_0:
Just can spend $400 to go to a conference. Uh, then I would have had to build a temple to Athena

[00:18:41.11] spk_1:
or you could today you could make a big donation to the hospital and I put a plaque on the wall with your name. This is tony-martignetti wink. I’d rather build a temple. But

[00:18:59.64] spk_0:
um, okay, that’s interesting. All right, thank you. So, so let’s go. All right. So now we have uh, our constitution, our bill of Rights, the First Amendment, um, obviously religion, no, no state religion and and separation of church and state. So how did these factor into

[00:20:39.54] spk_1:
these? Factored industry in three different ways. Number one, part of those, The First Amendment is the right of assembly, um, which the british kept an eye on when they, when they were in charge. Well now you could formally have, you could have group meetings, you could organize, you need to worry about perhaps the king’s soldiers would come and say break this up while you six people gathering here. One of the things that people did was they formed organizations de Toqueville Uh wrote back in 1830 something when he wrote his famous uh his famous review of of America based upon his tour that Americans were already organizing for virtually everything you name, the thought, music, culture, politics, something that they thought would be americans were organizing. He has, he has a comment that says, Uh where in England you will find a personal great wealth or prominence heading up an effort or where in France you will find the government doing that in America. You virtually always find it being done by a citizens organization interesting. So this has been a toqueville was here in like the early 21st, 20 years or so of American independence. I mean, I believe he wrote democracy in America somewhere around 1834. Um, and these are already his reflections by 1820, the New England area already had over 2000 of these citizen voluntary organizations. They were the precursors of today’s nonprofits. Yeah.

[00:20:40.54] spk_0:
And how are they structured? What do we know about their, their

[00:21:00.84] spk_1:
organs were structured like they were structured sort of, as you know, an association, they had by laws, they had officers, what they didn’t have was either illegal corporate identity, nor did they have uh any sort of fiscal power. Because the laws that created what we call today, a corporation? Yeah. Didn’t exist back then.

[00:21:06.64] spk_0:
All right, so we’re in the like early to mid 1800s. Are they are they doing their own independent fundraising?

[00:24:28.64] spk_1:
Yes, they were. Well, they were doing yes, they were doing when we would they called us? They would call it a subscription. They would call it a subscription. They put out a subscription player, subscription request, and it was today’s fundraising, but they called it a subscription. But the key things in those days were threefold. Number one. Uh they weren’t incorporated, so they didn’t have a legal standing identity, such as people don’t like about Citizens United. That whole idea that it didn’t exist, secondly, they did not have any uh separate fiscal ability to buy to sell to. They didn’t. And the third thing was that the officers or whoever was there, the officers were the identity. So if mrs smith or jones quit and or died very often the operation would fall apart because there’s no way to keep it going. It was very, very crucial for them to eventually get this right to uh to uh incorporate. And one of the most key points about this was that they eventually incorporated under the state laws, the laws of their home states. Now, who then control them? Did the state legislature because it charted them or allow them to incorporate control them or were they independent? And there was a crucial um, a crucial court case involving Dartmouth University whereby the courts found that even if public money went to these entities and even if in fact these public entities, these entities were incorporated under state law. Legislature couldn’t touch them. The Legislature could not give the money, but the Legislature could not tell them in this case. Specifically Dartmouth University what to do That. Independence was crucial because it allowed these organizations to in many, many, many cases proceed government in various efforts. Whether it was schools for the Children of freed former slaves, Whether it was schools for uh, today you called handicapped the death the blind. Uh They would very often create certain they would call them asylums. Today, you might call them orphanages for Children. There was one in new york city that was specifically for the, shall we say, uh Children of prostitutes who might have been called bastards back then or might be called illegitimate. Nobody. Where did these kids go? What did you do with them? And there were, there was a privately funded asylum was created just for those people. Just those Children for the poor as well. Very old houses. Well, arms houses. They, yes, very, very largely funded by these private entities. But very often, particularly in new york city new york city under Mayor de witt clinton high School in Brooklyn and the Bronx. Yes, right. He, he became, he was governor at one point. Um, he was not only when he was mayor, he was also head of one of the largest charitable efforts in the, in the city and was even back then. We’re talking early immigrants around, I’m guessing here trying to remember 18 20 something like that. I don’t remember the executives of his, uh, his term of office, but the city was already paying well. Today you would call a nonprofit to run the, run the schools for the poor. So in new york state, particularly this tradition of public money going to a not what we today would call a nonprofit to provide a Legislatively desirable and socially desirable end. Think about it Tony, this is 2018, you’re almost 200 years later, we’re still doing the same thing. Yeah,

[00:24:47.44] spk_0:
Yeah. I love that around this period. Let’s take mid 1800s. So what, what’s happening in the, in the rest of the country? Well,

[00:26:13.94] spk_1:
the slavery slavery about it? Well, slavery and civil war are percolating and a tremendous number of, of um Efforts, private government effort, rather private citizen efforts, uh, were trying to have the slave trade stopped because the constitution originally said that the government could not do anything even in the slave trade, not slavery, but the trade for 20 years. So this effort was going on for a long time and it was all being done by, by citizens in 99% of them up north. Um, a lot of them either spurred by or uh inspired by the culture of Yankee dim which was spreading across the country at that point. I mean think about it through from the mohawk valley to the Ohio valley, we spread from east to west and this culture came with us. And uh, the number of people who felt that this was a scar on our national character uh, increased and um, I mean, you’ve heard, you know the Missouri compromise, bleeding Kansas, we all know what all the things that led up to the civil war, but what was while that was going on, there was this tremendous effort to, among other things, abolished slavery, but at the same time penal reform, um, reform to end uh, what’s the biggest show in new york Hamilton? Right, Hamilton and burr dueling outlaw dueling. Um, all season. These

[00:26:17.06] spk_0:
are, these are efforts by the, by their non profit or

[00:26:21.37] spk_1:
These organs by these organizations. Okay, now the term non profit didn’t come along until 1950. Yeah, we’re

[00:26:26.62] spk_0:
gonna get the right, we’ll get to the tax exemption. Okay, but by the penal reform, what else, what else can you think of other examples what they were doing around this time. It was very,

[00:27:10.64] spk_1:
very interesting amongst these subscriptions today. You know, there there’s everybody is familiar with the term five oh one C three. Well the three denotes one level of five oh one C. There are actually 29 of them. Well, one of them. One of the earliest was what was called mutual society sort of mutual aid or mutual. Today there are mutual insurance companies which are non profit They started back then. The idea is you would again have a subscription and if a fire hit your house, this would pay money to you to get you back on your feet. This was another my nonprofit effort that didn’t exist. Benjamin for

[00:27:11.57] spk_0:
every year where I guess I remember Benjamin franklin, but every year I get my subscribers check from us, a right, a mutual mutual benefit uh insurance insurance company and now and bank. Ben

[00:27:53.04] spk_1:
Franklin. Ben franklin uh, is credited with founding amongst the first uh, non profit things in the United States. The Volunteer Fire corps in philadelphia, one of the first libraries, uh, the Juno Society. These were all today you’d call them nonprofit effort efforts uh, that he founded uh, in philadelphia before the revolution. So again, this was, but interestingly enough, not down south. Yeah, not down south. Once you started to get towards around the north Carolina border, you didn’t see it because of the plantation economy because of the culture. They didn’t

[00:27:56.42] spk_0:
have a civic, there wasn’t a civic, the civic sense. We have community sense. There was this my plantation, right? We take care of everything

[00:28:15.54] spk_1:
here. This is why two of the most revolutionary things that happened down there was thomas. Jefferson’s founding of the University of Virginia North Carolina’s founding one of the first state universities in the country because that was unheard of down there. It was just unheard of. So all of these efforts, as I say, we’re primarily northern.

[00:28:22.74] spk_0:
We have about a minute before the break. Um, the tax exemption, I feel like this is a good time. When did that, when did that?

[00:28:26.45] spk_1:
Uh taxes first? Tax exemption started way way way back because you have to ask about which taxes. So it’s probably gonna be more than it wasn’t

[00:28:33.99] spk_0:
religion. Okay. Wasn’t religion the religion

[00:28:39.54] spk_1:
1st Exemption. Religion and can also speak schools and things and things of that nature. So go back to that. Alright.

[00:28:45.74] spk_0:
It broadened but it started with, okay, so we teased it together

[00:28:46.94] spk_1:
and you always do,

[00:28:48.28] spk_0:
thank you very much. Always tease.

[00:31:12.84] spk_2:
It’s time for Tony’s take two truly sharing is caring who can you share. non profit radio with. I’ve been providing suggestions through the weeks. How about the new folks to nonprofits, the newbies there? Like babes in the woods, they’re, they’re jumping to, to avoid the obstacles there. Following the immediate direction. They’re just trying to get from like tree to tree to move forward. The trees are the, the metaphorical trees are the tasks that they’re given either by your office or somebody, you know who they work for, but they don’t see the big forest, they don’t, they can’t take the higher level view. They don’t know where they fit in overall. They’re just produce these labels. Let’s get this mailing uh, do this, query uh, volunteered to do this. Volunteer activity beep boop. But what’s the bigger picture? It will be elucidated, they will get illuminated, they will find their way through the from tree to tree because they’ll see the entire forest through nonprofit. radio There’s the, there’s the, I don’t know what this but the new folks, the new folks, they need some help. Right? Really? How do they fit in their, their, the, the development assistance, the Development associates. Maybe you were there have have empathy for them or maybe you weren’t, maybe you got right in at the director level or the, the Associate VP level or the VP level or have empathy for them. Anyway, non profit radio can help the new movies because we’ve got to bring them along. Right. We’ve had guests talk about this, we all know this, we have to bring them along, get them started on the right path through the forest. non profit radio if you can share. non profit radio with somebody new to nonprofits, it’s going to help them and it will help me. And I say thank you That is Tony’s take two. Now back to how we got here,

[00:31:49.24] spk_0:
bob pen is with me. His new book is braided threads, a historical overview of the american nonprofit sector, just get the book because you know, we can’t do it. Justice. Of course you’re interested in how are sector, our community evolved to what it is now. Um get the book. You know, we’re hitting some threads, some braided threads if you will. But you want the full story. You know, even, you know, bob mentioned something. I was like, oh yeah, the Dartmouth case, you know, I can’t remember at all. Um, just by the thing for Pete’s sake. All right. Um, where were we see now? I’ve ranted about bees and sunshine and all this live love. Where were we?

[00:32:06.24] spk_1:
Well, you well, you also screwed up the whole thing about baseball, but that’s another thing. Well, you have baseball doesn’t have touchdowns. But anyway, that’s different. We’re talking about, we’re talking about taxes and tax exemption and that’s what you would ask about.

[00:32:08.82] spk_0:
Thank you. So, it started religion was the first one. What period are we talking about now? We’re

[00:33:24.74] spk_1:
Going back to probably the 1600s. And that’s the point of the matter is we ask what taxes. Alright, Alright. Federal government levied very very few taxes before that. The state’s levied. Not that many taxes? Most taxes were on property and very early on churches were exempted from paying those taxes. Uh Now it wasn’t just the church building, it also became the the parsonage where the minister lived. Uh then if there was another building library perhaps, then schools obviously we’re not text, be they private or be they public. Clearly, a public government is going to tax itself. So public institutions like a public school would never we’re never uh text, but the idea was that the exemption list grew bigger and bigger. New york state was obviously this was going on in all states. I happened to have a quite an extensive accounting in the book of how the new york state list just kept getting broader and broader and broader and broader. Uh At one point, it was interesting because the law was changed to allow organizations that included in their charter or their mission, the uh the enhancement of the minds of young people or something. That’s how the why got in because the why had tried to get a tax exemption had gone to court. They’ve been turned down, they had to pay the tax bill. But everybody thought gee the why should be in in this. So why is very

[00:33:42.12] spk_0:
interesting to uh in the world

[00:33:43.92] spk_1:
wars? Yeah, well, that’s right in the book, right, that they were also involved. Yeah, this is the book. I know, yeah. But what I’m saying is that the why was not really was was not mentioned organizations like why now you mention New

[00:34:01.84] spk_0:
york State. Yes. Um I love this. Uh one thing I want to read this from 17 99 uh New york state. You you cite new york state has sort of Representative

[00:34:06.11] spk_1:
represent what was happening around there were very issues but it’s very representative. This

[00:34:33.84] spk_0:
Is an act for the assessment and collection of taxes. New York State 1799 Excerpt. I won’t read the whole thing. Of course, no house or land belonging to any church or place of public worship or any personal property belonging to any ordained Minister of the Gospel, nor any college or incorporated academy nor any schoolhouse, courthouse, jail, arms house or property belonging to any incorporated library shall be taxed by virtue of

[00:36:29.73] spk_1:
This act. Right. And that that list just kept going and as I said at one they amended it to include, and I forget the specific wording was something about the betterment of the minds of young men and women because there was the Y. M. C. A. And the Y. W. C. Young young men and young women’s christian association so that the law was changed and basically what the courts said was that these operations were doing good. They were doing good things and were beneficial to society and therefore society. Uh It was in society’s interest, but also as just a smart thing to do. We are going to do our bit by supporting them to the extent that we do so by alleviating them from the tax burden. They were still not called non profits because that concept him way later. Um But these organizations, these voluntary and for a long time it was called the voluntary sector. Uh, these are, yes, that was the name of uh, these organizations increasingly became uh tax free, what we know today as the people call them non profits. I’ll do this relatively quickly. Um, one of the last revenue acts of the 1800s uh included this idea that these kinds of organizations could be, should be exempted from federal taxes. That particular revenue act was found unconstitutional. However, when things started to fall into place and you remember, it was the 16th amendment that made the income tax legal in the United States. When that happened, the recognition that these organizations should be exempt was codified and it had to be three things. Number one, it had to be incorporated as a non profit. What does that mean? Does it mean they can’t make profit They can’t make money. Know what it means. Is that what any excess extra? It has to go back in? Well, it has to go back in. They cannot.

[00:36:31.43] spk_0:
This was contemporaneous with the 16th Amendment

[00:37:26.33] spk_1:
was well, shortly following that. But what does the nonprofit means? That rather mean? Doesn’t mean it can’t make money? No, that doesn’t, that’s not what it means, what it means. It can’t take that profit and distributed to partners distributed to stockholders distribute. It has to go back into the pot. That’s number one. The second thing is that no, none of its activities can make money for any of the officers. Right? And the third of the third idea uh is that the, well the roles and the idea is a nonprofit non distribute orI and doing some sort of civic good and so very often it was charitable and there was a charitable educational and the list got you know bigger now family really machinery. I like that word to me sir. That’s what they believe, believe that is maybe you’re right, maybe you’re right. I remember I come from the Bronx so I’m different pronunciation. Um

[00:37:35.13] spk_0:
well you were wrong about you around baseball

[00:38:21.32] spk_1:
Too. So our president tax liabilities president tax code comes from 1954. That was the first place where they laid out what we have today, this 501C category. And where the general exemption from. Originally the idea was that if these organizations made money they didn’t have to pay a corporate income tax on it. Then it became not legally but in terms of practice that they are basically free from almost all taxes other than things like excise taxes are taxes on gasoline or something that you pay as part of a bill, which is why the local men’s association will go to a restaurant and they’ll have the banquet and they give the the the owner, here’s my tax free by tax free number and they won’t have to pay sales tax on the restaurant. Yeah. Okay. So that’s where all that came from. But it was in terms of its codification. Although the roots go back to the 1600s codification goes back to 1954.

[00:38:31.12] spk_0:
Okay. Is that the 16th amendment? Was that

[00:38:33.10] spk_1:
The 16th Amendment was 1913? That’s what allowed the income permitted

[00:38:44.42] spk_0:
an income federal income tax. Okay, Okay. Um let’s uh were World War One. We saw an expansion. Uh

[00:38:46.74] spk_1:
yes, Yes.

[00:38:49.32] spk_0:
Why?

[00:39:20.72] spk_1:
Why? Because really? Well, because there was no functional way for the government to step in. One of the more fascinating things about it, was that the you meant we were talking about the why the why was the first organization to do what today? You think in terms like the Red Cross, you know, POW POW camps, uh, you’re checking on status bringing, you know, prisoners. Nobody did that government. Sure as heck did neither the union or the confederate government. It was the why the YMCA that first started this bringing this service to both sides to the confederates and northern. So they were they were in uh in confederate POW camps, ministering, so to speak to union prisoners and vice versa. You

[00:39:31.28] spk_0:
say that the White was the first large scale service

[00:39:41.52] spk_1:
corps, really, you could say that you can’t say that the other. So comes along World War One. Um there was a need for this, but nobody else to do it.

[00:40:33.81] spk_2:
It’s time for a break send in blue, It’s the all in one digital marketing platform with the tools that help you build end to end digital campaigns that are professional, affordable, organized and keep you organized digital campaign marketing. Most software designed for big companies, you know this and has the enterprise level price tag, send in blue is priced for nonprofits. It’s an easy to use marketing platform that walks you through the steps of building a digital campaign. If you want to try it out and get a free month and a 300,000 emails hit the listener landing page at tony-dot-M.A.-slash-Pursuant in blue. We’ve got boo koo but loads more time for how we got here.

[00:40:37.01] spk_0:
Why the why it was the Y. M. C. A. Initially or was it why it was there? Why?

[00:40:41.96] spk_1:
No. Well there’s two Y. M. C. A young men’s christian association and the young women’s, which came first who I am.

[00:40:49.13] spk_0:
Okay, so first large scale service corps. And

[00:43:29.00] spk_1:
well what happened was this, in other words, when World War One started? And uh, there was a need, when the americans got involved, when there was a need uh, to again uh brain services to this army that was being raised, whether it was, you know, outside of Fort Dix or whether it was, you know, eventually when the A. F. Got across the to the other side across the pond, expeditionary forces, right? American expeditionary force? Uh, the whole idea was somebody had to do the same sort of thing. And why was the first one to step in the Red Cross eventually joined the Salvation Army eventually joined. But all of this was being done privately. Meantime, both prior to America’s entry into the war and after it was a tremendous amount of uh refugee, if you will victims victims relief. I mean, you know, war is terrible whatever word is and there’s always collateral damage. The people who were displaced the homes that are destroyed. Well during war governments don’t stop to worry about taking care of that. They move on, they want to have a war to try to win. So who took care of those people? The refugee problem was tremendous. Belgium became one of the worst sites of it because when the Germans invaded Belgium, the al I said well you have to feed the Belgians because most of the belgians of food came from outside, German said no we’re not gonna be bothered doing that. We’re feeding our troops. You want to give them food, you give them food. Well, it was a relief effort that began in the United States that started working to bring food to Belgium. But it was not government, it was all private. It was all voluntary. It was all what you today would call non profit before our and there’s actually pictures, one of the few pictures that are in the book before the war, before the U. S. Got involved in the war when we were supposed to be officially neutral. Yes, there were organizations raising money for the poor and the suffering and the widows in Belgium and France. And but they were also organizations doing the same thing directing money to the german empire. The Austria Hungarian Empire in Turkey because we were officially neutral. So there are actually a couple of pictures in the book. I would appreciate it more pictures by the way I like, well I’m sorry, next next book of more pictures. But the whole idea was this entire effort was being done privately after the war, massive relief effort run by Herbert Hoover most of it. Not all of it at that point the U. S. Government was committing money but A great deal of it. You know, I don’t know proportion 60% maybe uh was all private.

[00:43:30.25] spk_0:
Today’s USO was formed by a collection of a bunch of the collaboration of a bunch of the organizations. You mentioned the Y. M. Y. W. C. A. Regular.

[00:43:38.50] spk_1:
Uh,

[00:43:40.28] spk_0:
that’s today’s United Service

[00:45:29.09] spk_1:
organization. Right? And that’s where that’s where it was a coalition that was found was one of the first ever like that. One of the first ever efforts. I mean there are all sorts of things that happened back then that we we today for example, you’ve heard of United Way. Everybody knows United Way. You know where United what came from? I dont Community Chest Community Chest and you know today, most people in the Community chest is a sort of a space in the car. I’m a reporter. Okay. Community chest was local fundraising specifically for disaster, personal tragedy, private relief. So if you lost your job or the factory burned down and five people lost their job. Community chest was, was, was the entity in each individual community that would they would go to for relief. I mean, maybe if they belong to a particular denomination and the church might help them out or as well or you know, temple or you know, there’s a lot of that, I mean both and there’s a whole section in there on both the jewish and catholic specific uh, contributions to what we know today as the american nonprofit sector. That, that’s interesting reading on, on its own, but this isn’t to say the churches were involved, but every community, there was no public relief, there was no public welfare and so if dad died or fell off the roof and broke his leg and couldn’t work, there was no unemployment insurance, there was no workers comp people very often they went to Community Chest. What wound up happening was, uh, one of the transformative events was what we might call a cooperative fundraising. If everybody fun fund rose for fundraising, fundraising, whatever the the past tense that is by themselves, you want with competing appeals and they’re banging into each other. Well, uh, it actually started to believe it was in Cleveland was one of the first ones. Uh, I know there was one in Denver, there was one in uh, in uh Detroit, There was one, I believe it was Cleveland. Was

[00:45:48.69] spk_0:
this around the, was this also the hoover administration were now profit complained were basically testified before Congress were basically running over each other, stepping over each other, trying to, trying to help. Oh yeah. Also also was that the Great Depression or

[00:46:34.48] spk_1:
no? Yes, yes and no. You know, there was what you’re talking about was World War Two, uh, stepping on each other and tripling over. That was World War Two. No, what happened was when the, when the Depression hit, um, sort of the thought was that, uh, this community chest would step up and community chest tried, they would have instead of one annual drive, they were having to annual drives. They tried three. But the problem, as we all know, was much bigger than anybody could have predicted foreseen. And their efforts were just not up to the fact that the entire economy crashed, which is why government had to get in that. It was obviously FDR FDR appointed Harry Hopkins to run the relief effort. Harry Hopkins thought that it really should be local government that was doing this. Local governments sitting off on the side. They’re very happy not to be involved. So what Harry Hopkins did was, he said, okay, we’re gonna do this and it’s going to be federal money, but none of the money can go to what today would call non profits because they got completely cut out.

[00:46:52.78] spk_0:
That was not, that was not to punish phenomenon that was to encourage, that was to

[00:46:57.73] spk_1:
force the states unwilling

[00:46:59.40] spk_0:
states and states that had not taken on public welfare right to do it. Or we’re doing give the money to the state. But we, the federal money won’t go to these community chest. Exactly right. They’re trying to force the hand unwilling recalcitrant

[00:48:06.37] spk_1:
states and localities and localities. But, but yes, that’s and that was Hopkins idea of course. Now what did the nonprofits do? I mean this kind of left them out in the cold. Now, you also have to realize that at this point we were talking about community chest, but this was one, this is not to say that the arts efforts weren’t going on and people weren’t founding zoos and botanical gardens. And a lot of this was originally founded by private garden clubs or a zoological society. But the nation was in crisis and relief was always from the charitable sector, which is why it was called the show. And now they couldn’t do it anymore because it was too big a job and be the federal money couldn’t go to them had, you know, Harry Hopkins said no. So they, we invent themselves. I mean, I said the US made early on what was the theme I keep saying resiliency. And one of the things that one of the earliest tests of this resiliency was after the depression because basically the Fed said you can’t have anybody, you know, more money for you. So,

[00:48:15.77] spk_0:
um, say a little about the, uh, the jewish contribution to what we

[00:49:54.47] spk_1:
Know. I think this is utterly fascinating. There’s a book, believe it guys named wrote it was cale calendar. I don’t know how Taylor County, it’s called the gifts of the Jews. The gift of the Jews book is probably 20 years old at this point. But he makes the point that one of the biggest contributions that the jewish culture, the jewish religion made to us here in the United States was in fact cultural, cultural. It had to do with how human beings were viewed when the jewish immigration here started in large. Think about where these people come from, they were either, you know, they were persecuted in czarist Russia. They were persecuted in Poland, which was part of czarist Russia. They were kicked out of spain. I mean, you know, 1000 years of this, they had an outsider perspective, nobody else had and they brought that here with them and when they got involved in charity and what they were the ones they, they were the biggest analyze of the black civil rights movement because their idea that nobody should be an outsider was central to them. And they brought that to that. You think about today’s nonprofit space, We are concerned about the handicapped were concerned about all sorts of groups that you might call marginalized with semi marginalized and this was antithetical to the jewish world view. So to me, whereas a lot of these other charities were taking care of their own. So for example, there was the irish working in such and such, but you have to be irish. The jews said no inclusive, inclusive.

[00:49:56.57] spk_0:
Excellent. Thank you. The jewish

[00:50:27.16] spk_1:
tradition. I just, I cannot emphasize that enough because I mean truly today, if you look at at the, the whole core of the nonprofit mission, it is inclusivity and I personally feel that without the incredible jewish influence that particularly here in new york and new york became kind of like one of those centers of the nonprofit world. It still is. I cannot emphasize enough how strongly I believe that that, that world view, yeah, that threat, um, truly truly help the imprint. Uh, what we have today.

[00:50:33.96] spk_0:
You got to get the book because there’s some things were not going to be a great depression. Uh, Kennedy’s new frontier. And then uh, johnson, johnson and johnson’s war against four. War on poverty.

[00:50:46.44] spk_1:
We have about 3, 4 minutes. Uh,

[00:50:48.70] spk_0:
five. I want to talk about the future too.

[00:51:41.86] spk_1:
Okay. But then I’ll do very quick. Let me just do johnson All right, johnson set us on the road that we’re on the war on poverty, Right. War right. Great society, war on poverty. We are today farther down that road and that road is being fancied up there are, you know, there are curbs where maybe they didn’t used to be curbs, there’s a newer pavement, nicer pavement and original, but it’s the exact same road. What johnson did was, he said, we’re going to take federal money and we’re going to change poverty, We’re going to eradicate whatever his goal was. But it wound up that it wasn’t the government that was doing it. It was government money going to community action agencies and To nonprofits. Now we don’t time now to go to talk about what happened to non profits during the 50s between World War II and we, you know, to get the book, just get the book as well. I have the book. Oh, you mean that they should be talking to

[00:51:42.99] spk_0:
The 13,013,000 who are joining this

[00:52:29.55] spk_1:
condition, They should get, I should hope to God you have a copy of that, That’s a different story. But the whole point was that it was hard to get for me to get one LBJ LBJ set us on the road that we’re on. We’re on now. And my feet feeling and maybe there are people in the sector would argue, uh, you know, this is my theory is that basically things have not really changed in direction, They’ve changed in degree. Now, the nonprofit sector is not just the partner of government, there’s, it’s dependent upon the government. I mean, look what happened to the sector, during the depression. It wasn’t that individuals stopped giving individuals, even during the worst of the great recession, we’re giving corporate was down. The corporate is not that big. It was government money. The sector today is very, very reliant on. So again, johnson set us on the road that we’re on now and we are just farther down and very much deeper into it.

[00:52:46.75] spk_0:
I want to look, don’t look, don’t look forward. You, you cite generational change and technology change as our biggest, uh, opportunities, opportunities and

[00:53:07.95] spk_1:
challenges. I think, I think two of the two of the three biggest things, because we end the book on what’s happening in the future. That’s the last, the last Third or 25% of the book. I think that the three biggest things that are impacting the sector and sectors largely unaware of it is number one of the growth. We are adding 50,000 a year, Uh, in 1990, there were a couple of 100,000 nonprofits in the United States today. There’s, there’s a startling

[00:53:13.53] spk_0:
Chart in the book, one of the pictures of the picture of

[00:54:35.94] spk_1:
the chart I drew it myself dramatic. Um, now there’s over 1.76 million. Actually, nobody as, as, uh, Lester Solomon, who is one of the stages of the sector says nobody really knows how many there are. And it’s because there’s no registration, there’s reporting a different story. So the growth, this can’t just go on 50,000 new ones a year. Even given 3-4%, you know, uh, dwindling and going away. Talk about technology and technology. Uh, you talked before about making online donations easy. That is changing the paradigm between donors and organizations such as we’ve never seen before. You and I are of an age when we still remember, uh, March of dimes going door to door. All right, That is over the canisters canisters. But think about it now. We are making it so easy for online or text, but we’re also making it very easy to give uninformed donations because it’s impulse. It’s on the second. It’s right there in your finger. The third thing is the generational change. We’re already seeing the statisticians and the demographic demographers already seeing a great, great, great change in terms of values and behavior amongst the millennials and us, but not just us, also the generation right behind us. So these three things churning are Have the power to totally change the nonprofit sector as we know it over the course of the next 15 years. And all I’m saying is we as a sector should be aware of these things and be prepared for what could happen and maybe try to steer the ship instead of just being a cork bobbing along where the tides and the winds take is where they will.

[00:54:54.74] spk_0:
Okay, just get the book for God’s sake bob, penna braided threads, a historical overview of the american nonprofit sector, you’ll find bob and his book at braided threads

[00:55:05.01] spk_1:
dot

[00:55:05.56] spk_0:
com. Thank you very much bob. Thank you.

[00:55:42.34] spk_2:
Next week. Edgar Villanueva returns with a popular archive show de colonizing wealth. If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. And by sending blue, the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in Blue, our creative producer is Claire Meyerhoff shows social media is by Susan Chavez. Mark Silverman is our web guy and this music is by scott Stein,

[00:55:50.86] spk_3:
Thank you

[00:55:52.00] spk_2:
for that information scotty

[00:55:53.74] spk_3:
be with

[00:55:54.07] spk_2:
me next week for nonprofit radio

[00:55:55.92] spk_3:
Big non

[00:56:12.84] spk_2:
Profit Ideas for the other 95% go out and be great. Yeah.

Nonprofit Radio for August 3, 2018: How We Got Here, Revisited

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Robert Penna: How We Got Here, Revisited
In June 2016, Dr. Robert Penna shared an early, partial excerpt of the book he was working on. The book is published and he’s back to explain the unpredictable trajectory that led to today’s nonprofit sector. His book is “Braided Threads.”

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I break out into papel idema if i saw that you missed today’s show how we got here revisited in june twenty sixteen dr robert penna shared an early partial excerpt of the book he was working on. The book is published and he’s back to explain the un project unpredictable trajectory that led to today’s non-profit sector. His book is braided threads tony steak, too sunshine and bees we’re sponsored by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant capital p wagner sepa is guiding you beyond the numbers whether cps dot com bye, tell us turning credit card processing into your passive revenue stream. Tony dahna slash tony tell us and by text to give mobile donations made easy text npr to four, four, four, nine, nine, nine every. Glad welcome dr robert m penna bob back to the studio. He’s, the author of the new book braided threads ah, historical overview of the american non-profit sector he served five years as a consultant to charity navigator, and also as an outcomes consultant to the world scout bureau. Indeed, his last book was the non-profit outcomes toolbox, which we talked about on this very show he’s presented before non-profit organizations and associations across the u s and in canada, poland, kenya, saudi arabia and australia. Bob is a native of the bronx, new york, and he still sounds like it. Even though he lives in wilmington, north carolina. You’ll find him in his book at braided threads. Dot com welcome back, bob penna, thank you very much for a little closer, having thank you very much, ma’am ing my pleasure. Thank you. Get for coming to the studio. This braided threads overview overview let’s see what you know we’re i think i think you make the point, there’s just not enough of an appreciation among those of us in the nonprofit sector. Was it snow where we’re from, where we came from, where he came from? Well, i think a lack of knowledge about the east sector is probably throughout the population, but for those of us that work in it, most people never stop to think about where that’ll come from on dh like so much else around us, we americans are notorious for lack of a historical sense. Generally, we just kind of accept that, you know, okay, that mall was built for my convenience right before i was born, forgetting about what was there before being a former got in when they was wanting the same thing with sector people just accept it for what it is today, and you’d only don’t know the real size of the really dramatic economic impact, and i thought that that story ought to be told it actually started a zit. What i thought was a chapter in another work, and it got a cz bigas a book and it was to me a fascinating, fascinating story what’s the thread that you think is most important resiliently through the history resiliency in other words, it has changed. The reason was called braided threads is because it is not one unbroken series of events that took place in sequential owner and all in one line is a metaphor really, for the history on dh the strength i thought both of the sector that there are all these different things that were happening, that when they were woven together, gave us what we have today s so that’s where the title came from. But if you had to pick one thing, i think it’s a story of resiliency is it’s a story of before it was a formal sectors such as it is today, it still wasn’t movement, it was it was a things that people were doing, and it ricocheted off of reacted too, but also impacted events for over two hundred years. You’re clear to point out that it’s not a history of non-profits no it’s, how the non-profit sector evolved because of discreet events in history. Well, that’s, why it’s called overviewing in other words, i didn’t start out with day one and try to give chronologically month by month, year by year. What i did was i looked at what i thought were the most impactful things that happened during or to the history of the sector, and those are things i wrote about now, um, i’m not sure we’re going to go strictly chronological way made the book isn’t actually strictly chronological. They’re places where i have to double back now. When you were on last time, we talked about elizabeth, importantly elizabeth the first. But i know martin luther piques your interest. I thought more pre-tax pre-tax essex. His shame. By about sixty years i particularly thought it was interesting, because if you look at the sector today is largely secular humanist not that there aren’t religious or religiously affiliated organizations in it, but it is not a religious sector. I mean, generally speaking, not that there aren’t religious organizations and affiliations, but it is a very humanistic secular. In some cases, you might sit liberal. I don’t know of movement. And yet it’s roots were distinctly religious. So how did that break happened? Why did that break happened? Where’d it personally, i trace it. Back to a martin luther in the reformation. So you’re how? Because up until then i mean again, and this is not to be focused on just one, you know, ethnicity or religious tradition. This is certainly not to leave anybody else out, but the truth of the matter is that europe was catholic ever since. You know, constantine made it the catholicism of christianity, the official religion of the empire on three thirty, eighty europe was catholic, and then comes along martin luther and he initiates along with few other people of the reformation. And his biggest point was that unlike where the catholic church that it was faith and good works that got you in heaven, martin luther with sola feed a faith alone, you split them and he said, you could do all the good works you want. They’re not going to get you into heaven faces, and he divided it at that point and that crack that infant dismal hairline crack got wider and wider and wider and wider people began to realise overtime. Maybe they never even articulated it but became a sense that there were certain things you do because they’re right not because it’s an extra two points to get into heaven. This tradition had not existed there. Two four and that’s. Why? I peg one of the first first steps towards what we have today in particularly united states with martin luther and now s o and then queen elizabeth. Queen elizabeth was important. Yes, for now. If listeners want to go back, you could go back. Teo. June twenty, sixteen show we talked for about a half an hour. Not all about queen elizabeth, but we talked to fair amount about her more than we’re going to today. But you could go toe twenty martignetti dot com search bob’s last name penna p e n n a. And that june twenty sixteen showed last time he was on. Well, well, appear to you. Okay. Place very quickly. Queen elizabeth, wait time. Okay. Queen elizabeth in sixty, no one issued something. It was called a statute of charitable uses and what she did, wass andi it’s not say this had never happened before, but she codified with the idea that things that were of civic and civil benefit could be appropriate targets of charitable givings, what’s things. Founding of funding of schools self-funding of scholars, the building of bridges, the building of causeways though ransoming of prisoners. All of these things were in this list. So what was she doing there? She was a further secularizing charity. But be she was putting into the charitable pot things that their two four had not been considered charity charity. But charity was always personal to help poor now, she’s moving far away from help the poor bridges, bridges, bridges, cause whillans and ransoming hostages. Or also putting together a sort of a charitable part for the dowry for port maidens. Yeah. Okay. Yeah. There was things that today you might call it the social engineering or what? What not. But the point is, it was no longer the idea that charity always was always had to be about helping the poor. So first, martin luther breaks off the idea of these good deeds to having nothing to do with getting into heaven. And then she comes along sixty years later and says, on top of that charitable activity, things that are good for the community and not necessarily what was the thought of his personal charity putting the coin in the beggar’s hand beyond martin luther religion, the evolution of religion i think it has something important, tremendous, particularly united states. We’re probably going to hit religion a bunch of times, but give us an overview of why, why you say tremendous? Well, i would say two reasons first off, because of the impact of puritans, if you wouldn’t mind me mentioning another author, collinwood guards book american nations, he makes that what’s his name colin would guard okay, american nations in yur forward or your introductions in the introduction. Okay? And he makes the point that they were founding culture’s here in the united states, and one of these founding cultures he calls yankee dm basically the puritan culture. And the thing of it is that that had a tremendous impact because their world view they were the on ly one’s coming here amongst the settlers amongst the french, the spanish, the swedes, everyone else who came here, who came with this idea of creating a better society. We’ve all heard that turn the city on the hill. Yeah, john winthrop, in their mayflower compact, was writing this down and was saying that amongst the things we’re going to do is every person has to be responsible for every other person built into the dna of that colony and what it became eventually, in terms of one of the i was so dominant cultures of the united states, was this concept that we have a responsibility, a civic, civil union, responsibility for helping each other. We’re going come backto winthrop, one of the new england puritans, right? We’re gonna take a break, okay? Pursuant they did a round up for you and included a video they’re paper is pursuing e-giving outlook. We took the latest fund-raising reports and boiled them down to what you need to know a round up the takeaways. Plus they have ah, webinar which is archived. You can get both the content paper and the webinar of naturally you know where they are. They’re on the listener landing page. Tony dahna slash pursuant capital p for ah, please. And i guess pursuant also. Now back to how we got here. Revisited revisited. Eso let’s. Jump ahead. We may come back. Like i said, i may not chronological but you mentioned winthrop, new england puritan new england puritans were different than in terms of their there. The concept of charity then the southern it was also okay. The pioneer was also had a lot to do with was the way they set their society of if you think of the south, the first off there was the tidewater southie, maryland, virginia, northern north carolina. That was one society. But then there was what we came to know for better il as the south, eventually the confederacy it’s that will start in south carroll. It was a plantation. Both of these were actually plantation societies, and these plantations were largely self sufficient. So amongst the things they didn’t do, they didn’t worry about having a public school. It was the rich to care of their own children. They had tutors, or perhaps they sent the children away someplace, but they didn’t worry about public schools or didn’t matter, and the poor didn’t matter need education neither white nor black. It didn’t matter. So all the things that we take now as thinking their earmarks of society, their marks of civilization, they didn’t exist down there. Conversely, the first things you did in new england was you where’s, the village green. The church is going to be at one end congregations of course, the school’s going to be the other end. Everybody supported it through their taxes. So right there you have a division. This then later was reflected in terms of things like the pieces of civil society that you and i would consider to be a charitable efforts. They didn’t exist in the south since religion is a thread. That, yes, it’s very important. The congregationalists. In that time, they were the they were the state and the state religion in massachusetts. Just a massachusetts in massachusetts. Rhode island, connecticut. I’ve really askew for went for the south. It became the anglicans. In fact, the anglicans were minority in massachusetts. And what what became a pro? You know what? You don’t see a pilgrim church or a puritan church anymore. They became the congregationalists which were supported by taxes, taxes, taxes, the older. So i mean it’s a complete you know, this is obviously all pre revolution pre cut free constitution, but right in that in that day, we had state religions. Yes, yes. In every every, every colony, some of the northern state, every common. Okay, could not, you know, including eventually. You know, as things got more settled. Down south, the anglicans, the angle of the church of england was the state church. So for example, in virginia had to d institutionalized the anglican church so taxes wouldn’t go to it anymore. But it did have this thread tony of of how religion impacted it. It goes to his whole story, because when the minister is no longer part of the government, so to speak they had to find a new role. You had other sects that came along after the second great awakening amongst them, the baptists, the methodist, they were incredibly influential because they had they would have a little formal theology that others had it was that’s why you would hear a baptist preacher referred to his brother parsons or something, because they weren’t ordained ministers in many cases, and because of that lack of formality number one they could they didn’t church necessarily they get preach under a tree. But secondly, they also had a much more accessible kind of idea the way they approached it. And a lot of what we see today came from specifically the baptist evangelicals and the method like art. What about some of these traditions? That well, for example. The first first nationwide survived it. The first nationwide charities you want call were bible in tract associations, and they were all run by, funded by and pushed by these southern of evangelicals, methodists and baptists. And that became, like the first nationwide charities, the precursors of all the big ones. You know, today they were the first ones who are, like coast to coast. What else is there another tradition that you can? I think i think another tradition i would connect is ah, the activism of many, many groups. So for example, going back to the abolition of slavery, which, of course, started of all places in boston. Boston was the home of the abolitionist movement, and a lot of the people of there were religiously affiliated. But it is also true that during reconstruction and wanting a lot of the quote, charitable work that was done down there amongst the freedman, that much the freed slaves, etcetera, was done by northern methodist and northern baptists. So this this threat duitz involvement. But they weren’t doing it necessarily for the same reasons that going back to, you know, the fourteen hundreds the catholic slash christians were giving money to the poor that was trying to buy their way in heaven, it slowly, completely different. This was this was a our contribution to society. Exactly it was, it was like a second in the nation beyond was a secular act being done by people who for who belong to, ah, a particular denomination, in this case, it’s. Interesting to see the degree of do get things back, you know, go back to the anti war movement during the sixties, how many of those people marching there were protestant ministers? Many of the many of them were methodists, and they’re baptised. This strain never went away. What was, i’m jumping way ahead. Now we’ll come back to the constitution and separation churches, they but ancient greek, greece, rome, egypt what was what was the conception of charity that well, egypt is a vary by empire. Generally speaking, i mean, even in egypt there are their hyre hyre koegler fix have been found and has been translated that roughly say that you know your place in the afterlife, but depending on how you treated people people in this life, so you might say there was that kind of charity in greece in rome, charity was much more what queen elizabeth did. In other words, the idea was particularly in rome, if you want to get ahead and you want to be noticed. So let’s say you’re in the army and you want to move into politics. You were high up in the army, you would spend stuff, you would spend money on things that the public could enjoy, like you would build a public bath. Or perhaps you i would pay for a temple to athena or some small thing of this nature. But the idea was the charity in those days did the poor didn’t count to the poor didn’t exist on anybody’s radar screen. You had totally different perspective of human nature, human. Value. And it was for your own. It was very good for your own good. Everyone over here, right. Career. So writer’s career development. But the whole idea was to just i could spend four hundred bucks. Goto unconference then i would have had to build a temple to athena. Or you could today you could make a big donation to a hospital and put a plaque on the wall with your name. This is twenty martignetti wink. Yeah, i’d rather build a temple, but okay. That’s. Interesting. All right. Thank you. So so let’s go. All right. So now we have our constitution, our bill of rights, things first amendment geever obviously religion. No, no state religion and and separation of church and state. And so how did these factor into these factored in three different ways on the one part of those? The first amendment is the right of assembly, which the british kept an eye on when they were when they were in charge. Well, now you could formally have. You could have the group meetings you could organize again to worry about. Perhaps the king’s soldiers would come and say, break this up while you six. People was gathering here. One of the things that people did was they formed organisations do toqueville. I wrote back in eighteen thirty something when he wrote his famous his famous review of a matter of america based upon his tour that americans were already organizing for virtually everything you name the thought, music, culture of politics, something that they thought of americans were organizing. He hasn’t has a comment that says where in england you will find a a ah a personal great wealth for prominence heading up an effort will where in france you will find the government doing that in america you virtually always find it being done by a citizen’s organization interested. So this could be a total was here, and with the early twenties, you know, first twenty years or so of american independence. I mean, i believe he wrote democracy in america somewhere around eighteen thirty four and these were already his reflections by eighteen twenty the new england area already had over two thousand of these citizen voluntary organisations they were the precursors of today’s non-cash lorts yeah. And how were they structured? What do we know about their organ? It was structured. Like they were structured, sort of, as you know, an association they had by-laws they had officers what they didn’t have was either illegal corporate identity, nor did they have any sort of physical power because the laws that created what we call today a corporation, yeah didn’t exist back then. All right, so we’re doing, like, early to mid eighteen hundreds, are they? Are they doing their own independent fund-raising yes, they were well, they were doing the way calling us, and there were no bodies description that would call it a subscription to put out a subscription players subscription request. Andi, it was today’s. Fund-raising but they called it a subscription, but the key things in those days were threefold number one, they weren’t incorporated, so they didn’t have a legal standing identity, such as people don’t like about citizens united that whole idea that it didn’t exist. Secondly, they did not have any separate fiscal ability to buy to sell to they didn’t. And the third thing was that the officers or whoever was there, the officers were the identity. So if mrs smith or jones quit and or died very often, the operation would fall apart. Because there’s, no way to keep it going, it was very, very crucial for them to eventually get this right to teo. Incorporate. And one of the most key points about this was that they eventually incorporated under the state laws the laws of their home states. Now, who then control them did the state legislature because it charted them or allow them to incorporate control them? Or were they independent? And there was a crucial of a crucial of court case involving dartmouth university, where by the courts found that even if public money went to these entities and even if in fact he’s public entities these entities were incorporated under state law, legislature couldn’t touch. The legislature could not give the money, but the legislature could not tell them in this case, specifically dartmouth university. What to do that independence was crucial because it allowed these organizations to in many, many, many cases, proceed government in various efforts, whether it was schools for the children of freed former slaves, whether it was schools for today, you’ve called a handicap, the death, the blind they would very often create certainly would call them asylums. Today, in my column, orphanages. For children. And there was one in new york city that was specifically for the, shall we say. Children of prostitutes who might’ve been cold bastards back then or what we call illegitimate nobody. Where did these kids go? What did you do with them? And there were there was a privately funded asylum was created just for those people. Those children for the poor as well, but very old housing as well. Arms houses. They yes, very vory, largely funded by these private entities, but very often, particularly in their city near city under mayor de witt clinton high school androids clinton in the bronx. Yeah, right. Lincoln high. He became he was governor at one point. He was not only when he was mayor. He was also head of one of the largest charitable efforts in the city and was even back then. We’re talking early immigrants. They’re on guessing here, trying to remember eighteen twenty something like that. I don’t remember the exact years of his term of office, but the city was already paying what today would call non-profit to run that run the schools for the poor. So in new york state, particularly this tradition of public money going to a not what we today would call a non-profit to provide a legislatively desirable and socially desirable. And think about it. Tony, this is two thousand eighteen year almost two hundred years later, we’re still doing the same thing. Yeah, yeah, i love that around this period, let’s. Take the mid eighteen hundreds of what’s happening in the rest of the country way riese laid our charitable act. Well, slavery and civil war are percolating. And a tremendous number of of effort’s private government effort, a rather private citizen efforts. We’re trying to have a slave trade stopped because constitution originally said that the government could not do anything even in the slave trade, not slavery, but the trade for twenty years. So this effort was going on for a long time and was all be done by citizens in ninety nine percent of up north. Ah, a lot of them either spurred by or inspired by the culture of yankee dome, which was spreading across the country at that point. I mean, think about through from the mohawk valley to the ohio valley way spread from east west. And this culture came with us and the number of people who felt that this was a, uh, scar on our national character increased. And i mean, you’ve heard, you know, the missouri compromise bleeding kansas. We all know what? Well, the things that led up to the civil war, but what was while that was going on, there was this tremendous effort to, among other things, abolish slavery, but at the same time, penal reform. Ah, reform of t end was biggest show in new york. Hamilton, right? Hamilton and burr dueling outlaw dooling also thes air efforts by the various office or he’s working it by these writings organizations. Now, the term non-profit didn’t come along until nineteen. Fifty. Okay, yeah, we’re gonna get well the right to tax exemption. Ok, but by these are a penal reform. What can you think of other examples? What they were doing around this time? Well, was very, very interesting amongst the subscription today we have you know, this there’s everybody’s familiar with the term five a one c three. Well, the three denotes one level of five o one. See, they’re actually twenty nine of them. Well, one of them one of the earliest was what was called mutual society. Sort of mutual aid or mutual. Today there are mutual insurance companies which are non-profit they started back then the ideas you would again have a subscription and if a fire hit your house, this would pay money to you to get you back on your feet. This was another month non-profit effort that didn’t exist, benjamin, for every year where i guess i remember benjamin franklin, but every year i get my subscribers check from yusa, right? A mutual mutual benefit insurance conference company and now and bank, right, ben franklin. Ben franklin is credited with founding amongst the first off non-profit things in united states that volunteer fire court in philadelphia, one of the first libraries, the junior society, these were all today you’d call them non-profit ever efforts that he founded in philadelphia before the revolution. So again, this was but, interestingly enough, not down south, yeah, not down self. Once you started to get to his around the north carolina border, you didn’t see them because of the plantation economy because of the culture, but didn’t have a specific there wasn’t a civic civic sense. We have a community center. It was this my plantation, right? We take care of everything here. This is why two of the most revolution of things that happened down there was thomas jefferson’s, founding of the university of virginia north carolina’s found in one of the first state universities in the country because that was unheard of down there. It was just unheard of. So all of these efforts, as they say, we’re primarily northern. We have about a minute before the break the tax exemption. I feel like this is a good time. When did that? When did that attacks its first tax exemption started way, way, way back. Because you have to ask about which taxes so it’s probably gonna be more than wasn’t religion okay? Wasn’t religion, the religion first exemption religion and then also schools and things, things, things of that nature. So go back to them. Yeah, right. It broadened. But i started with okay, so we tease it together and always do. Thank you very much. Always a tease and i need to take a break. Weinger cps. He coached to you heard him on last. Week’s show the four hundredth very good guy. Check out the firm, then talk to him. Why? I g eat. Of course. No pressure. Tell him what you need that he’ll tell. You, whether weinger cps, can help you, of course. And if they can, then you know that help will extend beyond the numbers. Do the research talk tio get started at wagner cpas dot com. Now time for tony steak, too, who brings a sunshine to your mission? I’m urging you dive deep and think hard about who in your organ is critical to your mission. The worker bees, the hero worker bees often not seen tell their stories. Let’s. Start telling the behind the scenes stories, usual your digital storytelling capacity, and share this critical work with people who don’t see it. Because these air, not too forward facing people in your organization, your donors, you’re bored, you’re volunteers, even maybe even you know, if you’re big enough, maybe even employees. It’s, you know, this is the inside baseball, which is ironic, but that’s, as far as i could go with a sports metaphor. But i’ve heard of this thing it’s it’s called baseball and has touchdowns so people love this stuff. People who are outside it may be typical an ordinary to you but it’s not to people who don’t live it like you do every day. There’s more on my video at tony martignetti dot com we got to do the live love and were exploding west covina, california nan, you at new york pen sock in new jersey, rehoboth beach, delaware. Oh, i was in. I was in. Bethany had a very nice week. Very close to rehoboth. Live love, live love, delaware, new jersey. We got more in new york, but manual and california, tampa, florida west, long beach, new jersey looking new jersey exploding. Nan you at new york. Salt lake city, utah, new york, new york, multiple brooklyn, new york is here. New bern, north carolina is here. Live love to each of you, each of you on going abroad. Look, there’s! A whole page of going abroad. My god, it’s! Unbelievable! Manchester a sincere own paraguay ottawa. Tashkent, uzbekistan. Munich, germany. Iran, mexico city, mexico, santa catarina two new in guatemala, sudan we have a listener in sudan. We’ll show for the center in pakistan, so you know asia, oh, my goodness, live love, teo each of our live listeners love goes out thank you so much, and the podcast pleasantries to our over thirteen thousand. Now i’m pretty comfortable saying thirteen thousand, you know, sometimes some shows don’t quite reach that threshold, but enough have that i’m declaring it so podcast pleasantry store over thirteen thousand listeners you may be you may you may be listening six hours in a row. I don’t know, however you bunch them up pleasantries to you, thanks for being with us and the affiliate affections to our am and fm listeners throughout the country, like claire meyerhoff said last week, and as you’ve heard me say, terrestrial radio is going nowhere. It may not be blowing up like digital, but it will always be with us, so the affections go out to our am and fm listeners and stations across the country. Bob pen is with me. His new book is braided threads a historical overview of the american non-profit sector just get the book because, you know, we can’t do it justice. Of course, you’re interested in how our sector, our community evolved to what it is. Now get the book, you know, we’re hitting some threads, some braided threads, if you will, but you want the full story, you know, even, you know, bob mentioned something like oh, yeah, the dartmouth case, you know, i can’t remember it all just by the thing for pizza. All right, where were we see now i’ve ranted about bees and sunshine and all this live love, where were we? Well, and be me. Now tell me what you also screwed up the whole thing about how about your baseball? But that’s, another thing? Well, you have baseball doesn’t have touchdowns anyway, this donorsearch we’re talking about sex, we’re talking about taxes and tax exemption on that’s what you would ask about that. Thank you. So it started. Religion was the first one. Well, what period are we talking about now? We’re going going back to probably the sixteen hundreds of knows the point of matter-ness what taxes? Alright, what tax? Federal government levied very, very few texas before. That the state’s levy not that many taxes most taxes were on property and very early on churches were exempted from paying those taxes. Now it wasn’t just the church building. It also became the the parsonage where the minister lived. Then if there was a section of the building library, perhaps, then schools obviously we’re not text be they private or be the public clearly in public government is going to tax itself so public institutions like public school would never you were never text, but the idea was that it is the exemption list grew bigger and bigger new york state was obviously this was going on in all states, i happen to have a quite an extensive county in the book of how the new york state list just kept getting broader and broader and broader and broader. At one point, it was interesting because the law was changed to allow organisations that included in their charter or their mission. The enhancement of the minds of young people are something that’s. How the why, god and because the y had tried to get a tax exemption had gone to court, they’ve been turned down, they had to pay the tax bill, but everybody thought, you know why should be enough in this. So why is very interesting to er in the world wars? Well, that’s right in the book, right? That they were also involved. Yeah, this is the book. I don’t know, but what i’m saying is that the y was not really was not mentioned or organizations like yeah, why now you mention new york state? Yes, i love this one thing i want to read for this from seventeen, ninety nine new york state. You you cite new york state as sort of representative represent what was happening around them, what they’re worth, barry issues, but there’s very representative, this is an act for the assessment and collection of taxes new york state seventeen ninety nine excerpt. I won’t be the whole thing, of course, no house or land belonging to any church or place of public worship or any personal property belonging to any ordained minister of the gospel, nor any college or incorporated academy, nor any schoolhouse, courthouse, jail, arms house or property belonging to any incorporated library shall be taxed by virtue of this act, right? And that that was just kept going, as i said at one point, they amend it to include i figure the specific wording was something about the betterment of the minds of young men and women, because there was the y m c a, and the y w, c young, you know, young man’s and young ones christian association. So the law was changed. And basically what the courts said was that the’s operations were doing good. There were doing good things, and with beneficial to society and therefore society it was in society’s interest, but also as just the smart thing to do. We are going to do our bit by supporting them through the extent that we do so bye, alleviating them from the tax burden they were still not call non-profits because that concept him way later, but these organizations thes voluntary or for a long time was called the voluntary sector. The’s oh, yes, that was the name of these organizations increasingly became tax free. What we know today as thie people call them non-profits i’ll do this relatively quickly. One of the last revenue acts of the eighteen hundreds included this idea that these kinds of organizations could be should be exempted from federal taxes that particular revenue actors found unconstitutional. However, when things started to fall into place and you remember it was thie sixteenth amendment that made the income tax legal in the united states when that happened, the recognition that these organizations should be exempt was codified, and it had to be three things. Number one, it had to be incorporated as a non-profit what does that mean? It doesn’t mean they can’t make a profit that can make money know what it means. Is that what any excess extra it has to go back in? Well, it has to go back. And they can. This were contemporaneous with the sixteenth amendment. It was well shortly following them. But what is it? Non-profit means that rather mean doesn’t mean it can’t make money. No, that doesn’t that’s not what i mean what it means. They can’t take that profit and distributed to partners distributed to stockholders. Distribute it has to go back into the pot. That’s number one. The second thing is that no one of its activities can make money for any of the officers. Right? And the third, the third idea. Oh, is that the well, roll sunday, the ideas non-profit none distribute torrey and doing some sort of civic good and so very often was charitable and there was a charitable, educational and the list got, you know, bigger now fairly dilemmas in erry i like that word helium really, really lousy grayce let me share that’s what the reason? Every believe believe that it’s, but maybe you’re right a check, maybe. Alright, remember, i come from the bronx, so i’m different pronunciation. Um, well, you were wrong about you around baseball to sew our from president tax abilities. Alt-right president taxco comes from nineteen fifty four that was the first place where they laid out what we have today, this five oh, one c category and where the general exemption from originally, the idea was that if these organizations made money, they didn’t have to pay a corporate income tax on it. Then it became not legally, but in terms of practice that they are basically free from almost all taxes other than things like excise taxes or taxes on gasoline or something that you pay is part of a bill, which is why the local men’s association will go to a restaurant. And then have the banquet, and they give the the the owner hears my tax free by tax free number, and they won’t have to pay sales tax on the restaurant. Yeah. Okay. So that’s where all that came from, but it was in terms of its codification. Although the roots go back to the sixteen hundreds, codification goes back to nineteen. Fifty four. Okay. Is that the sixteenth amendment was at the sixteenth amendment? Was nineteen. Thirteen that’s? What? Allowed the ink allowed, permitted in income to federal income tax. Right. Okay. Okay. Let’s, uh, were world war i? We saw an expansion. Uh, yes, yes. What? Why? Why? Because because we really well, but because there was no functional way for the government to step in. One of the more fascinating things about it was that the human we’ve been told by the why? The why was the first organization two do what you think in terms like the red cross? You know, pow pow camps. You’re checking on status bringing, you know, president’s part. Nobody did that government sure affected neither the union or the confederate government. It was the why the y m c a that first started this. Bring this service to both sides to the confederates and northern. So they were they were in buy-in confederate pow camps ministering, so to speak, to union prisoners and vice versa. You say that the white was the first large scale service corps. Really? You could say that you you you can’t say that the other s o comes along world will once there was a knee for this but nobody else to do it. Okay, we gotta take a break. Take a break. Tell us you say you need more revenue. Have i heard rumors to that effect? Start your campaign. Talk to the businesses near you and those that are supporting you. Ask if those business people will consider switching their credit card processing to tell us. Explain to them that you will earn fifty percent of the fees that tell us gets you get half that’s the long stream of passive recurring revenue for your non-profit you’re voluntary organisation, check out the video at tony dahna slash tony tello’s now back to bob penna the way the y y m c a initially or was and why it was there right now while there’s two there’s one. I am cia, young men’s, christian association and the young women’s which came first. William. Okay, i think so. First, large scale service corps and well, what happened was this. You know, there was when world war one started and there was a need when the americans got involved, when there was a need to again bring services to this army that was being raised, whether it was, you know, outside of fort dix or whether it was, you know, eventually when the ghetto got, of course, the the other side across the pond. Allied expeditionary forces, right? American expeditionary. The whole idea was somebody had to do the same sort of thing. And why was the first one to step in a red cross, eventually join the salvation army, eventually joined. But all of this was being done privately. Meantime, both prior to america’s entry into the war and after it was a tremendous amount of refugee. If you will victims victims, relief. I mean, you know, war is terrible. Whatever ward is and there’s always collateral damage, the people who were displaced, the homes of the destroyed well during war governments don’t stop to worry. About taking care of that, they move on, they want it, they have a war to try to win. So who took care of those people? The refugee problem was tremendous. Belgium became one of the worst sites of it because when the germans invaded belgium, the allies said, well, you have to feed the belgians because most of the belgians of food came from outside. German said, no, we’re not going to be bother doing that were, you know, feeding our trip. You want to give them food, you give them food? Well, it was a relief effort that began in the united states that started working to bring food to belgium. But it was not government. It was all private. It was all voluntary was a what you today with called non-profit before our eyes. Actual pictures, one of the few pictures that are in the book before the war, before the u s got involved in the war when we’re supposed to be officially neutral. Yes, there were organizations raising money for the poor and the suffering and the widows in belgium and france. And but there were also organizations doing the same thing directing money to the german empire, the austria hungarian empire on turkey because we were officially neutral. So there are actually a couple of pictures in the book. I wouldn’t have shaved more pictures, by the way. Well, i like, well, i’m sorry next-gen next book, more pictures, but the whole idea was this entire effort was being done privately after the war massive relief effort run by herbert hoover, most of it not all of it. At that point, the u s government was committing money, but a great deal of it, you know? I don’t know proportion sixty percent maybe was well private today’s uso was formed by a collection of a bunch of the collaboration of a bunch of the organization’s yesterday the y m y w c a regular yeah, that’s, today’s, united service organised, right? Right. And that’s where that it was a coalition that was found was one with first ever like that on the first ever efforts. I mean, there are all sorts of things that happened back then that we we today, for example, you’ve heard of united way everybody knows united way, you know, we’re united what came from i don’t community chest community. Chest and you know it today. Most people know community chess is a sort of a space in the car on the reporter community chest wass local fund-raising specifically for disaster, personal tragedy, private relief. So if you lost your job or the factory burned down and five people lost, the job community chest was was was the entity in each individual community that would they would go to for relief? I mean, maybe if they belong to a particular denomination in the church might help him out as well, you know, temple or, you know, there’s a lot of that. I mean both and there’s a whole section in there on both jewish and catholic specific ah, contributions to what we know today as the american non-profit sector and that that’s interesting reading on on its own. But this isn’t to say the churches were involved, but every community there was no public relief. There was no public welfare. And so if dad died or fell off the roof and broke his leg and couldn’t work, there was no unemployment insurance. It was the worker’s comp people. Very often they went to community chest. What wound up happening was one of the transformative events was, we’ll make coal cooperative fund-raising if everybody fund-raising for fund-raising fund-raising whatever the look, the past tense of that is by themselves, you want with competing appeals and the banging into each other. Well, it actually started to believe it was a cleveland was one of the first ones i know there was one in denver, there was one in detroit, it was one i believe was cleveland. Was this around the is this also the hoover administration non-profits complain where we’re basically testified before congress were basically running over each stepping over each other, trying to trying to help? Oh, yeah, we’ll also show it was at the great depression or no, yes, yes, i know now that was baby. What you’re talking about was world war two upleaf stepping on each other in front of me. All right, that was world war to know what happened was when the when the depression hit sort of the thought was that this community chest step up in community chest tried they would have instead of one annual drive, they’re having to annual drives, they try three, but the problem is we all know was much bigger than anybody could have completed for scene and their efforts were just not up to the fact that the entire economy crashed, which is why government had to get in that well, it was obviously fdr, fdr important appointed harry hopkins to run the relief effort. Harry hopkins thought that it really should be local government that was doing this local governments setting off for the side. They’re very happy not to be involved. So when harry hopkins did was he said, ok, we’re gonna do this and it’s gonna be federal money, but none of the money can go to what today would call non-profits they got completely cut out. That was not right. That was not to punish that i’m no, that was to encourage that was the force, the state’s unwilling states and that had not taken on public welfare right to do it or we do it give the money to the state, but we federal money won’t go to thes community chest exactly, right? They’re trying to force the hand and unwilling recalcitrant states and localities and localities. But but, yes, that’s and that was hopkins idea. Of course. Now what did the non-profits do i mean, this kind of left them out in the cold? Now, you also have to realize that at this point we were talking about community chest, but this was one. This is not to say that the arts efforts weren’t going on, and people were founding zoos and botanical gardens, and a lot of this was originally founded by private garden clubs or a zoological society, but the nation was in crisis and relief. I was always from the charitable sector, which is why i was cold, and now they couldn’t do what anymore krauz was too big a job and be the federal money couldn’t go to them, have you? You have no soul, we invent themselves. I mean, i said us made early on what was the theme? I keep seeing resiliency and one of the things that they’re one of the earliest tests of this resiliency was after the depression because basically the feds said you can’t have anyone for you no more money for you, yeah, yeah, so say little about the jewish contribution. Tio what we know, i think this is all really fascinating. There’s a book believe guys named wrote it. Was cahill cal in-kind how taylor count it’s called the gifts of the jews the gift of the jews book is probably twenty years old, this point, but he makes the point that one of the biggest contributions that the jewish culture the jewish religion made to us here in the united states was, in fact cultural, cultural. It had to do with how human beings reviewed when the jewish immigration here started and watch. Think about where these people come from. They were either, you know, they were persecuted in czarist russia. They were persecuted in poland, which was part of czarist russia. They were kicked out of spain. I mean, you know, a thousand years of this, they had an outsider perspective nobody else had, and they brought that here with them. And when they got involved in charity and they were the ones they were the biggest analyze of the black civil rights movement, because their idea that nobody should be an outsider was central to them. And they brought that, too, that you think about today’s non-profit space. We are concerned about the handicapped. We’re concerned about all sorts of groups that you might call marginalizes. Semi marginalized and thiss was antithetical to the jewish world view. So to me, whereas a lot of these other charities were taken care of their own. So, for example, there was the irish working in such and such, but you had to be irish. The jew said, no, inclusive, inclusive. We’re gonna take our last break. Okay, text to give. Welcome them to non-profit radio by checking them out, please. Mobile donations made easy, it’s, simple, affordable, secure. If your donor’s consent a text that can make a donation, you get more revenue because it’s giving made easy text. Npr, to four, four, four, nine, nine, nine and that will get you info on text to give and that’s also the way to claim your special listener offer npr, too, for for foreign. Nine, nine nine. We’ve got about six more minutes for how we got here. We visited. Excellent. Thank you. The jewish tradition. I just i cannot emphasize that enough, because i mean, truly today if you look at the whole core of the non-profit mission, it is inclusivity. And i personally feel that without the incredible jewish influence that particularly here in new york and new york became kind of like one of those centers of the non-profit war with still is i cannot emphasize enough how strongly i believe that that that this world view yeah, that thread truly, truly helped imprint of what we have today. You got to get the book because there’s some things were not going to be a lot of the great depression. Kennedy’s, new frontier. And then johnson, johnson as and jesus or against four war on poverty way have what? Three, four minutes? Five. Okay, well, i want to talk about the future too. Okay? Then i’ll do. So just do johnson. Johnson set us on the road that we’re on the war on poverty, right? Warren? Right? The great society war on poverty. We are today farther down that road and that road is been fancied up. There are, you know, they’re curbs where maybe it didn’t. Used to be curbs there’s, a newer pavement, nicer pavement and original, but it is the exact same road. What johnson did was, he said, we’re going to take federal money and we’re going to change poverty. We’re gonna eradicate whatever his goal was, but it wound up that it wasn’t the government that was doing it. It was government money going to community action agencies and two non-profits now we don’t time now to go to talk about what happened to non-profits during the fifties between world war two and way, just get the book and, well, i have the book. Oh, you mean elation gets into the thirteen thirteen thousand we’re joining this mission, i hope to god you have a copy, then that’s a different story, but the whole point was that it was hard to get for me to get one lbj lbj set us on the road that we’re on, we’re on now and my feet feeling, and maybe there are people in this sector would argue, you know, this is my theory is that basically things have not really changed in direction, they’ve changed in degree. Now the nonprofit sector is not just the partner of government there’s, it’s it’s dependent upon the government. I mean, look what happened to the sector during the depression. It wasn’t the individual stop giving individuals even during the worst of the great recession we’re giving. Corporal was down the corporate snot that big. It was government money. The sector today is very, very reliant on. So again, johnson set us on the road that run now, and we are just farther down it and very much deeper into it. I want to look, look, look forward. You cite generational change too, and technology change as our biggest lorts opportunity, opportunities and challenges. I think i think two of the two of the three biggest things because we end the book on what’s happening in the future. That’s the last of the west. Thirty. Twenty five percent of the book, i think that’s the three biggest things that are impacting the sector and sectors largely unaware of it is number one the growth we’re adding fifty thousand a year in nineteen, ninety, there were a couple of hundred thousand non-profits in united states today there was a startling chart in the book of the pictures that was the charge. You know i have a dream that my son dramatic rise now there’s over one point seven. Six million, actually, nobody as is less to solomon who’s, one of the sages of the of the of the sector says, but nobody really knows how many there are. And it’s because there’s no registration, there’s reporting different story so the growth thiss can’t just go on fifty thousand new ones a year, even given three to four percent you know, dwindling and going away talk about technology and second missions technology you talked before about making online donations easy that is changing the paradigm between donors and organizations such as we’ve never seen before. You and i are oven oven age when we still remember ah, march of dimes going door to door. All right, that is all the canisters canisters, but think about it now we’re making so easy for online or text, but we’re also making very easy to give uninformed donations because it’s impulse it’s on the second and right there in your finger, the third thing is the generational change we’re already seeing the statisticians and the demographic demographer has already seen a great great great change in terms of values and behavior, almost the millennials and us, but not just us also the generation right behind us. So these three things churning bart have the power to totally change the non-profit sector as we know it over the course of the next fifteen years and all i’m saying is we as a sector should be aware of these things and be prepared for what could happen and maybe try to steer the ship instead of just being a cork bobbing along where the tides and the winds take us where they want. Just get the book for god’s sake, bob pender braided threads a historical overview of the american non-profit sector you’ll find bob and his book at braided threads dot com thank you very much, bob. Thank you. Valuable book. Just it’s. Well, it’s it’s it’s, amazon is bond’s amglobal dot com that’s where i would send everybody there in-kind braided threads dot com all right, wrap it up. Well, you’re done. I’m done next week. Peter panepento returns with his co author for your media relations strategy. If you missed any part of today’s show, i’d be seat. You find it on tony. Martignetti dot com. We’re sponsored by pursuing online tools, small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuant capital p wagner. See piela is guiding you beyond the numbers weinger cps dot com bye, tell us credit card payment processing, your passive revenue stream, tony that m a slash tony tell us on by text to give mobile donations made easy text npr. To four, four, four, nine, nine, nine. Bob and i were just talking about that. Our creative producers, claire meyerhoff, sam liebowitz, is a line producer. Shows social media is by susan chavez. Mark silverman is our web guy, and this music is by scott stein. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent now that you know your history, go out and be going. You’re listening to the talking alternative network e-giving nothing. Cubine you’re listening to the talking alternative now, are you stuck in a rut? Negative thoughts, feelings and conversations got you down? Hi, i’m nor in center of attention. Tune in every tuesday at line to ten p m eastern time and listen for new ideas on my show. Beyond potential live life your way on talk radio dot n y c buy-in. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? 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Nonprofit Radio for June 24, 2016: How We Got Here & New Overtime Rules

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Robert Penna: How We Got Here

Features of today’s charitable community emerged from clear points in history. How did women come to outnumber men in the sector? Why is the northeast dominant? Dr. Robert Penna returns to reveal the formation of our modern charity complex. His book is “The Nonprofit Outcomes Toolbox.”

 

 

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host our listener of the week is aubrey burghdoff, our she’s executive director of the california symphony, she tweeted, i love this episode! I listened a second time and took notes. She was talking about the march twenty fifth show this year on lead and matching gif ts and corporate matching gift she’s at aubrey. Why? Why that’s aubrey with two extra wise on the end thank you very much for loving non-profit radio aubrey, congratulations on being our listener of the week oh, i’m glad you’re with me i grow a gibbous if you backed me into the idea that you missed today’s show how we got here features of today’s charitable community emerged from clear points in history how did women come to outnumber men in the sector? Why is the northeast dominant? Dr robert penna returns to reveal the formation of our modern charity complex. His book is the non-profit outcomes, toolbox and new overtime rules. The u s department of labor has issued new rules for classifying which employees are eligible for overtime they’re effective. December first so you need to know what’s up, who’s got your back. Jean takagi are legal contributor and managing attorney of the non-profit and exempt organizations law group neo on tony’s take two fund-raising fundamentals round up. We’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com my pleasure to welcome dr robert penna back to the studio he’s, author of the book the non-profit outcomes toolbox first brought him to the non-profit radio studio in september two thousand eleven he’s been a consultant to charity navigator and has presented in canada, africa, the middle east, europe and australia. Nothing in the antarctic and oh, i see he grew up in the bronx, lives in wilmington, north carolina, and knows more about dc comics characters than an adult should admit you’ll find robert penna at outcomes toolbox. Dot com bob, welcome back to the show. Thank you for having me. It’s a pleasure. Pleasure. Thank you for hustle on your way to the studio today. The train was late. I understand, but you’re you’re not you’re not. You saved it non-profit outcomes. Toolbox. Last time you were here was five. Years ago, how’s the, uh, how’s the book doing it. Just come out when it’s been phenomenal. Yeah, it was that just released two thousand eleven. It was released in two thousand. Okay? Yes, it was sixty days before i was here. It’s it’s got me all over the world. The response has been incredible. Not antarctica, but not an article. I think the the penguins and the puffins and particular interest serious in the performance. But the good news is that word has been spreading that there’s nothing else like it out there for non-profits they want to learn howto tio be performance based on dh really start working on outcomes. And it’s got me all around the world. Places i never, ever thought i’d get to see. Saudi arabia and nairobi australia’s been phenomenal. Outstanding. So international organizations are interested in outcomes measurement as well out the united states actually is the leading non-profit sector in the world. Everybody hopes to see what we’re doing. Eso when non-profits started looking outcomes here non-profits in other parts of the world started looking as well. And so i got invitations and there i was. Excellent. Love it. Okay, i’m glad. He’s doing well, i’m i’m i’m even happier than you are. Not literally. The checks are pouring in. Finally, the first one. All right, the first one takes five years. Depends on how big your euro your advances. Jeff, work off the eye. I see. All right, but i finally did. Okay, i don’t want to get details about your personal finance is all right. Just get a a short subject. You know, we have to film. Remember, you have to be together twenty five minutes to fill twenty. We’re going to because we’re going to talk about the history of the charitable sector, which is a part of a new book, part of a new book that you’re working so and so exposes to what the new book is not out yet. Yeah, what’s that going to be about the new book is basically a donor’s guide. It really is basically what you should know about the sector every year we individual americans give billions of dollars. Last year was two hundred seventy eight billion dollars from us, and most of us know nothing about the sector. And so i am, depending upon the metaphor you choose, i’m either. Lifting the curtain or lifting the fig leaf and we all know what usually has been so all right. Ah, fig leaf, i, for that matter for all right. Okay, so when is that? You have a big fat advance that you’re working on now? Yeah, yeah, i’m working on a big fed events. I really can’t tell you because the book is i’m trying to do very, very thorough job. There’s an awful lot that we’re going to talk about today is just some of it today, when we talk about the history part, right, this is not it’s, not a history. Mode is not understanding. This is one chapter isn’t right, you know, one piece. Okay, so all right. So let’s, uh, still into it. Okay, let’s, go back, tio, old england. Oh thing. Which is where our charitable sector started with with queen elizabeth the first what was going on under her fig leaf? Oh, don’t do that to me! Latto charity, as we think of it, was, was vastly different back then. It was it was virtually all individual. But it was not really designed to help the poor. The old christian idea was that by the act of being charitable, the person who was being charitable got some sort of divine grace e-giving charity had nothing to do with ameliorating poverty or helping the poor. It was i’m doing this so i will get good graces. Most of the poor laws had to do with trying to corral and chase the poor from place to place to place. But they were also the divergence of opinion as to really what was charity. And so what elizabeth did was she did a there was an actor. Royal acted in sixty no one. The the charitable uses act and what she did in one fell swoop was she secularized charity. Because in addition to the usual type things poor, the needy, the infirm, the agent she now included as perfectly valid charitable uses things like building roads, building bridges, building causeways, supporting the troops. If you donated money to to to raising an army that was considered charity, the things that you might consider to be almost social engineering a fund for the marriage of poor maiden’s. Because in those days you needed a dowry. If you had no dari your chance of being married, we’re even lower. So this was a fund for the dowry of a poor maiden so they could get married. There was ah, charity was seen to be also thie encouragement and support of young learning artisans and artists and things of this nature. So what she did at that point was expand the concept of charity beyond the usual idea of helping an individual or helping individuals, and more towards what you and i would consider efforts of public benefit public good. And that strain has never left us. Okay. And also similar mints of social engineering. Yes. Helping see the women get married? Yes. You said you said moving the poor around moving the paralysis is moving the poor round. That is the poor laws we don’t talk about. That was that was not very nice. That was not there was rather know thiss was. This was in terms of helping young artisans helping argast supporting them, supporting young young academics. All of these. Were included in the list had never been thought of his charity before they’re they’re after yes, okay, as part of explains, it can just finish white today you can have the opera, you can have a bird sanctuary and you could have a battered women’s shelter all considered charities because going back to elizabeth, all of these sexual things became part of chuck, and now we have just a minute before break, we brought this concept over with us. Well, the puritans i shared i’m in italian, so i didn’t bring it over. We brought something else over, but, um, puritans brought these concepts with them. Yes, it is, yes, but they also brought some. They also had some very, very important individual ideas of their own. I’m not quite sure if you’re trying to go into it right now, but i could go over just over the top number one. It was every person’s responsibility to take care of his neighbor. That was your duty to god, and that was your duty to the king arika secondly, very, very important thing, the puritans, unlike anyone else who came to north america, had the sense that they could use the law to enforce changes in attitude and behavior so if we’re talking about moral standards and we’re not talking about that shot, not till we’re talking about ideas towards social behavior, their idea of a city on the hill, their idea of the new jerusalem, they were going to create a better society, and if you wanted to live there, you had a full flowing line one hundred percent we always see these pictures of them wearing dark clothes that said, all of this was enforced by law, we can get back to it after the broker. All right, well, we’re going to move on from the puritans, actually, because i want to start talking about some of our features of charity today we only have twenty five minutes and, uh, okay, so we’re going to look a tw. What? What characterizes charity today and how that how we got here? That’s what it’s all about let’s, stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Oppcoll welcome back to big non-profit ideas for the other ninety five percent. This is our two hundred ninety fifth show. The three hundredth show is coming up on july twenty ninth. That’s the sixth anniversary of non-profit radio july twenty ninth. Very special show for you with us. Okay, bob. So the so i want to look at some features of charity’s today. Like on this has relationship to the puritans the northeast. So is sort of the first explain. How is it that way characterized the northeast as being dominant in charity philanthropy? It’s, not the northeast is nominated ways going culture is what you have to go again. I hate to do this. You have to go back to pilgrim’s idea of creating a better society. The pilgrim’s. This was their fat. One of the founding ideas you and i chatted briefly before about the split between charity and philanthropy. Weight of these two split well, one of the things that happen is that when philanthropy started developing that that protestant strain of creating a better society informed what they were doing and that has never changed. Most people would think would agree today that in terms of its humanistic goals in terms of the kinds of things that embraces that, more or less, the non-profit sector truly has sort of a liberal caste or a liberal bent by no means to be political. But in terms of things that it embraces. Those all go back to creating that better society that started with the pilgrims and through the eighteen hundreds through the organized benevolence that they spread, this stuff was not down south dahna south at a totally different kind of culture. This all came from the north east. When you look at the non profit sector today you’re looking at the direct descendants of the of the organized beneficence off the northeast going back to the eighteen hundreds. Okay, and today we see that way see just concentrations of charities in the northeast. But you but you always did a cz early as eighteen. Twenty. There were over two thousand of these voluntary associations in doing a little, vastly outstripping the numbers. Any places? Yeah, americans have a have a penchant for tokyo breeding association doesn’t talk to us. You have a quote in the chapter from the total talks about that and he says anyplace. In in europe, will you see a great man at the head of some endeavor, or in france, the government in the united states? You will find an association and that the world that in eighteen thirty? Yeah, and the association’s became associations are non-profit non-profit we’ll talk about how we got there, through laws and recognition and etcetera. Okay, all right, what about women will be very interesting sixty percent of the employees in non-profits air women do i have that rough? If you pray it’s probably more than that, and several women, when they’re friends of mine, would point out that ah, shameful number of directors are actually women, particularly with not latto yeah, with larger number i mean that’s. The staffs are overwhelming when i when i speak in front of groups of very often, there’ll be a hundred people in the room and they’ll be like four males. Honestly, that’s normal where this start this actually was in the early decades of the eighteen, eighteen, twenty just again thinking about this society due to the social mores of the day, women were not allowed to do it in twenty there weren’t even voting well, they weren’t voting they weren’t working. Certainly the middle class and upper class when we’re not working, however, this was a victorian era that had this notion that women were more sensitive, that women had a more perceiving i was also something very, very important going on male world. And that was the beginning of what we call today. Contract theory. It changed. Changed working relationships. I created the world we think of in terms of dickens. What means? Contract theory. Contract theory was its. We write it down. I owe you nothing past what’s in the contract. And if i fire you, i don’t owe you anything. It changed working relationships throughout europe and it hit the united states, the northeast, particularly the east coast. Particularly in the very late seventeen hundreds. Early eighteen hundreds it began to change the relationships amongst people amongst neighbors amongst the merchants and the people with whom we do business. Life got very, very sharp, hard angled and different. Almost a cruel is supposed to have had been women. Women started to see in ways that men refused to recognise the downside off of this, you know, hyper capitalism on the crass commercial world every other evan who was close to them. But this was not. They started pushing for a cz earliest seventeen. Ninety five women were behind the idea of pushing for penal reform. I had a list here i think i could have looked at but every they were against war, they were getting against press gangs. They were against dueling there against inebriation. They were against the abandonment of children. One thing that was a big issue throughout the eighteen hundreds was women being, shall we say, would seduced and abandoned. There were numerous groups, but if you look back as early seventeen, ninety five was the first formal women’s association for social betterment. Again, i have the name somewhere. My notes here. Wait, we don’t even know so we don’t need the name. But the point is it goes back to seventeen, ninety five. Yeah. And by the early decades of the eighteen hundred eighteen ten, eighteen twenties, this movement was almost entirely driven by women of the association’s thes associate these associations that were geared toward social betterment. Now yes, there were associations. There were associations of fishermen there with grange, as they were. Those were not female dominated. But those warm or those worm or industry related those one male dominated because they had to do with the trades. Okay, trades right? Because the men were but doing use the work this think about abila first of abolition. Where was the capital of abila? Abolition? It was boston. It certainly wasn’t down south. And yes, there was a gentleman whose name escapes me. Who ran the paper. But most of his field troops. The shock troops were women. Abolition, suffrage, suffrage, temperature tendered. Yes. Take carrie nation. Yeah. Thes wall women driven and there’s. Many, many, many more. Particularly when it gets around the, uh, child welfare and abandoned women. Orphans, widows. Ah, help the prisoners. All right. Reform price. You mentioned a prostitute. Refund forms pressure not only help for prisoners, but penal reform, penal reform. They recognized the cruelty of the institution. Well, actually, you know, they thought the institutions are better than what preceded it, which included the pillory that stock in public whipping and branding. And so they thought the penitentiary is we’re better than that. And so they were pushing initially for jails rather than bilich stop whipping and brand. Okay, that should have his peanut that’s that is penal reform is compared to what had been okay. Yes, all right, i thought so. They didn’t. They didn’t move out of the prison system or no, they were trying to prove that they were trying to get to a person to person comes whipping, etcetera, whipping, branding, and all right, so it’s ours and feathers. So there was so it really emanated from the with women recognizing the softer side of of life actually know. And there were a diversion and performing over contract the capital prize, the emergent males perception that they had a softer side. They were very shrewd. They knew what they were doing. It was this was not they were soft, and they had these these flowery ideas that just happened to work. They knew exactly what they were doing. But the thing was that the male population stepped aside because it deferred to what it saw. Women’s keener insights in other words, they weren’t playing, that they might have been playing the gender card. But they did very, very, very intelligently. They got what they want. They had their male allies when it came to having people write checks deeply. Clinton for mayor of new york. He was the mayor of new york and the head of one of the biggest societies of social improvement societies in the city at the same time. But it was all being run by these with women, sisters and daughters of the ruling male elite and let’s. See, what they did was they used the ruling male lead to get money for the rest of the men had it? Yeah. Okay. See, i think that’s cool. I get hysterical. All right. Anything you want to say about women, how they emerged as dominant. Well as as the century jin is very, very interesting. Because dominant in numbers, i should say, i mean, there are yes. There are a good number of women, ceos, executive actors, but a very small proportion of of the one, point, one million charities. So what are led by women? What is very, very interesting is the way they kept running and having the kipping resurgent. There was a move towards the early twentieth century which would have replaced a lot of them with male managers who was thought to be much more scientific. But when the sector got basically got into trouble and ones saying that trump latto did anything wrong. But it suddenly found it’s ah it’s, ah, its raison de tre questioned not to mention its sources of funding. It was the women who came back and were able to answer the need when the sector moved to the middle class as its salvation. And this was after the war. This was an era when the non-profits hadn’t what we call non-profits today they were called that, then they really know had no idea what they were going to do it, a lot of them there weren’t that many of them, but they were starving. They were drawing upon the vine, and they didn’t know really what to do with themselves. And it was literally women who saved them by virtue of thinking in terms of things like family counseling and marriage campuses around. This is nineteen forty, nineteen late nineteen forties nineteen fifties. Okay? And we’re seeing so so i guess another another area that i want to cover is services to the middle class. Yes, and it it emerged around the new deal when new deal legislation sort of the new deal captured the poor away from the association, the new deal people think in terms of the new deal is a couple of things i think of the w p a they think of the ccc they think of high was being built in things like this, but they they didn’t offer a lot more because they weren’t not just laborers and construction people that were out of work. They were thinkers, they were, they were artists, there were musicians, and so under some of the new deal programs, an awful lot of these people were hired and they provided services they provided thing, for example, there was one course really interested me how to how to teach people to think critically, and so they were offering this ah, for free public expense. But what was very interesting is that when after the war, the the public, particularly the middle class, liked a lot of these services also think about it in the earlier days, you really couldn’t talk about marital problems that was very probably right, but you sure as heck couldn’t talk about sexual problems. You really couldn’t talk about having problems rear your young because in the earlier days it was but it’s supposed to be the male had a strong hand. Spare the rod, not the child, you know. Spare the rod, spoil the child, etcetera. It was only after the war that these things became started become things people could talk about. It was the salvation in many cases of a lot of these these non-profit agencies, because what they started doing was providing specifically these kinds of surfaces to the middle class. Interesting enough. One of the rationales was the middle class could pay for it, at least in part it didn’t have to all be free. You have to understand that a lot of the agencies that you think of now things like community chest, they really and truly number one wanted to get get away from relief. The experience of of the depression and the new deal when they’ve been pushed out of relief and forced to find other ways to survive. You had really gotten them to the point where they did not want to be back in the release in really space, which was really seen as a descendant of charity. They were much more comfortable in the benevolence, the philanthropy, the betterment of society kinds of kinds of efforts. And they said that on the brothers, all right, rather than charity. So we talked about that before the division between charity. We didn’t get into detail we’re going through, but this is where they were much more comfortable, and that led them directly in the path to be ready for when eventually came along. Great society. It’s such like that. Okay, now, is this the beginning of the divergence between charity and philanthropy? Now, at the beginning of the divergence is actually in the eighteen hundreds. Okay, what was the history of that? The history of that was life was we’re looking back, we think we have this picture of this very bucolic america, if you know, from the colonial era, most people don’t even realize all the things that happens. Say, from eighteen hundred eighteen forty we sort of jumped from george washington to the civil war, but an awful lot happening, like you’d be in the wilderness if you went to fill it beyond philadelphia. That was true, but it off. A lot of things was happening, and one of the things that was happening was that cities were growing new york city was growing exponentially. You had a lot of immigrant groups coming in you had but also think about the older areas of new england, massachusetts, et cetera. These have been farmed out that was there have a great soil to begin with. The ohio valley was opening. People were moving the tightness of the you know, we all have this kind of notion of ah, sturbridge village and the cute little yeah that existed at one point. But by the time eighteen hundred rolled around, ah, lot of that was changing. So that whole idea of direct community responsibility for charity was breaking down. Secondly, when you got to the cities, the city’s had anonymity and that alone attracted a lot of people. There was the structures that had created charity before, on allowed upon which charity had been based before. We’re breaking down tremendously. Number one, number two. The numbers were increasing. And the idea was that charity was a waste. It was a waste of time. Charity comes from the latin word careerist, which means tenderness, mercy and love. Philantech becomes from the greek, which means love of mankind as early as seventeen o four. It was recognized as a term meaning somebody who was interested in the public good in public works in public benefit. All right, they started looking not to help tony or bob because we had problems, but rather while the but problems that tony and bob facing exist nowhere when did this thinking this thinking started by eight by eighteen ten by eighteen. Twenty early very, very early. It was also seen as much more organized and much more scientific. All right, where is that? We can help? We can help the masses rather than one person at a time. They were we could get to the cause is exactly what they were looking to do. Was copy that. Go back to securing that center. I want to go back to the puritans, create a better society. Why do we have poverty? All right now their answer in many cases was very still to their answers. Was if only the pool without more like us. All right, that is. But that is true. Very helpful. No, it isn’t very helpful. But it was awful long for roughing long time. That was the answer they had was the whole period. Called the friendly visitors who went into places don’t like fight like five points, and basically the message is, if only you would be more like us. However, even though they were misfiring because they didn’t have the knowledge we have today, they didn’t have the theory today certainly didn’t have computers where they could crunch numbers. Their idea was this benevolence. The idea was they were trying to change society, not necessarily help people. So that was the division between charity, which has always been direct and specifically focused on individual family and philanthropy, which is always had much broader goals and has always been much more abstract. But that that split literally tony goes back to the early decades of the eighteen hundreds. Well, okay, cool. Um, let’s move forward a little bit, tio. Some of the recognition in the in the tax laws. That’s, that’s. Really? Not really about really, like two minutes left. So you’ll have to go through this little quickly charity’s. Well, first. Well, there was first non-profit status was like nineteen. Nineteen o nine. Okay, let’s, let’s, go back. We only have about a minute and a half. Now then let me do. The talking like men and they haven’t finished. Ah, before the before the turn of the last century, almost all taxes were levied by states churches had never been. Churches have never been taxed. It started with churches, property belonging, the church’s libraries. But all of this state law it was not until eighteen, ninety five something in that area when the federal government first mentioned not the charitable organizations that in caldnear non-profits charitable organizations, they were exempted. Then later it was codified that they had to be non-profit it was charitable organization first then non-profit what we think of today with the whole tax loss set up with the five o one sees that did not happen until nineteen. Fifty four and they were not in those days twenty nine categories of five a onesie. But just let again your listeners understand what we have today in terms of the tax exemptions. Number one this goes back centuries number two it’s started with the state’s number three. It became the law of the land when the feds put it in around red, around world war on dh that actually the exemption, the personal exemption for giving it inevitably goes back to the world will want here. Okay, so again, everything we see today, tony has roots a long time ago and that’s the overall theme of this particular part of the book. They’re working outstanding. We look forward to the book when it when it comes out, we’ll talk more. I’ll be back. Okay? Sounds like charity navigator between, uh, on the bookshelf. Dr robert pennant. You’ll find him at outcomes. Toolbox. Dotcom thank you again, bob. Thank you for having me. Future of e mail is coming up. No future females not coming. Who writes this copy? New overtime rules with jean takagi is coming up. All right, what i need you’ve heard me say this before. I need an intern. So i have somebody to blame for this crappy copy. So if you have, if you are interested being an intern, i don’t know. Or if you have a son or daughter andi, you don’t mind them being blamed for my mistakes. Sammy. Sammy the resume. Tony at tony martignetti dot com new overtime rules with jean takagi that’s what’s coming up first, pursuing there’s an opportunity for you to join a groundbreaking panel to raise the bar for us fund-raising pursuant is partnered with rogue hair, which is a fund-raising think tank in england. Dr adrian sergeant was a guest. Oh, maybe four, five, six weeks ago, roughly from from rogue hair to bring this. This joint venture is to bring what’s called critical fund-raising to the u s and they are recruiting a panel of pro fundraisers to make sure that new ideas come out of rogue ares research like the relationship fund-raising study that dr sergeant and i talked about was the march there was a march eighteenth show, so it was more than six weeks ago, march eighteenth so they want to put this you know this this thought into practice and that’s why they are recruiting a panel and also help the two companies identify while one’s accompany one’s a think tank let’s be precise. Now identify gaps in fund-raising knowledge so that rogue air can research them and fill them in. And, you know, i keep saying no, gary, i don’t know if it’s rogue array that’s the latin that it comes from, which is to ask, i don’t know if i don’t know if over there they’re pronouncing it. Rogue air or rogue ira, but any case they’re they’re partnered with pursuing. You can join the panel. The deadline to apply to be a panel member is july first. So you still have about a week. Go to tony dot, m a slash pursuant rogue air r o g a r e and you have to put a capital p and you have to put a capital r, because that’s, the way bentley works. So tony dot m a slash pursuant rogue hair and get your application in before july first. Hopefully you will be on the panel and improve fund-raising practice in the us. That’s the whole purpose of this now tony steak too fund-raising fundamentals it’s the podcast that i produce for the chronicle of philanthropy but doing this for three or four years you know that part i put together a round up of shows that are excellent that i think deserve your attention. There’s one on donor empathy called put yourself in your donorsearch news ideas for giving tuesday there’s ideas for boosting your plan e-giving and there’s more now this is a short form fund-raising fundamentals. Only each one was about ten minutes, so i could never squeeze dr penner into fund-raising fundamentals. It wouldn’t work. Um, he’s still here. So he i’m not saying anything behind his back. Um, anyway, i did a round up the video and the links to the to those short episodes of fund-raising fundamentals are at tony martignetti dot com. And that is tony’s take two. Jean takagi. I know he’s on the phone and you know who he is. He is the managing attorney at neo non-profit and exempt organizations. Law group he’s, our monthly legal contributor times. Many, many years he edits the popular blogger at non-profit law blogged dot com. And on twitter, he is at gi tak gt a k welcome back, jane takagi. Thanks, tony. Happy summer school. Happy somebody. You do? It’s a sweltering one here in in here, in washington. I almost said new york city’s the mid eighties what’s it like in san francisco. It’s actually a pretty comfortable, like, seventy two out here. No big deal. All right, san francisco’s. Always bragging about their weather. You always boasting about that? Not in juno. You have june gloom you had. Did you have fog earlier today, june gloom we’ve had some june gloom way we’re headed towards july and the sweet whether or not yeah, well, we’ll worry about that. All right? Another time, all right, overtime rules, overtime rules have changed, gene, and it take a takes effect december first, so there’s still time to plan, but this has some serious implications for non-profits it does, and i think most of us are sort of generally aware of overtime rule that enough if you’ve had hourly jobs before, like i have tony, but, you know, we sort of get used to that idea of if we work more than forty hours per week is a narrowly employees were entitled to overtime time and a half, so i remember being an hourly workers that was actually sometimes a great thing to have to have that extra income, no, but i think what’s less known is that even if you’re paid a salary and so let’s say you’re paid, you know, thirty thousand dollars per year or something and not on an hourly basis, you might still have the time. The right tio overtime if you work more than forty hours per week that sometimes little known and little understood both. By employees and employers and generally the way people think is that salaried employees if you get a salary and not an hourly wage, you’re kind of in that category of exempt employees, which are those who are exempt from the overtime pay right, but not all right. And so that the most common forms of exemption are referred to as the white-collar exemptions. I mean, those are the executives who are, you know, usually managers managing two or more employees. Um, the professionals who are like, you know, teachers, lawyers and doctors. And usually it requires a degree and some sort of certificate, our license and the administrative imp ploys that are performing office and non manual work that’s directly related to management or business operations. So those are the typical salaried exceptions, the white-collar exemptions from from overtime. Okay, let’s, let’s acquaint listeners were, uh, and me with what what’s what’s changed. What’s the that’s not bury the headline what is new about overtime? So what is new is those white-collar exemptions were subject to a minimum amount. So even if he falls under the definitions of executive, professional or administrative straight of professional if you were making less than twenty three thousand six hundred sixty dollars, which is currently the threshold. You were entitled to get overtime if you work more than forty hours. So that’s what little known if you made less than twenty three thousand six hundred sixty dollars, you were entitled to overtime even if you were a salary. Now the law that’s changing says that minimum threshold is going up by more than double, so the new threshold is going to be forty seven thousand four hundred seventy six. So more than forty seven thousand where the old threshold, which will apply until december first, is only twenty, twenty three, twenty three so many more people now eligible for overtime pay, right? So basically, everybody who was salary between twenty three thousand six, sixty and forty seven thousand four hundred seventy six are entitled. Teo will be entitled to overtime pay time and a half based on their salary starting december first. And how do you calculate? What is the hourly rate? You just you just divide the weekly salary by forty? Yeah, i think you’re just going to do on on a pro rata basis. You, khun divided by the number of hours that you work in a year for for for a worker and then that’s the hourly rate your time and times it by time and a half. Okay, now this applies to all employers, right? This is not just non-profits that are being hit, it applies not all employers, but non-profits don’t have a special knows i’m from there. Okay, no special exclusion for non-profits and it comes from the us department of labor, right, not california law. Now this is not right for once it’s, not california, but people should know that they need to look at the state laws because the state laws sometimes might be even more strict than the federal laws. In some ways, that could be more difficult for employers, and in some ways, this increase will be much, much less for for state law. Under under state law in california, for example, are current minimum for exempt employees is forty one thousand, so that jumped to forty seven thousand isn’t so big. The federal level is jumping from twenty three thousand forty seven thousand much much hyre increase affecting many, many more employers and employees. Are there any states going above the forty? Seven, four. Seventy six and none that i know of. Okay? No. None being more generous. All right. Right. But i understand important. You do need to check your own state law. Yeah, and california will will probably be over that that amount in a few years as they’re targeting a fifteen dollars, minimum salary, hourly rate and the example categories will go up with that over a number of years. All right. You said no special exemption for non-profits, but some non-profits are accepted. No, no, no umbrella exemption for non-profits. But there are some excepted non-profit categories. Yeah, so not non-profits so generally you khun get you can fall under the coverage in three ways, and one way is just by operation of state law. So i’m going to leave that out for now, because the states will all differ on that. But the two other main ways to get covered is one if the non-profit is considered a covered, enter surprise. So a little bit of jargon there, but generally that means one of two things. One is that they’re one of these named enterprises. So if it’s a hospital or an organization that takes care of older adults or people with disabilities who reside on on the organisation’s premises or schools for children who are mentally or physically disabled or gifted preschools, elementary school secondary schools and in colleges and universities all covered so all their employees air covered as well the other type of non-profit but that would be great, but i need to understand something covered means they’re they’re subject to this rule, or they are not right. They’re subject to the new to the new law, right? So, employees, uh, all of those named enterprises are going to be subject to those those new rules in the new threshold for overtime. Okay, so those are categories named enterprises. All right, so you still might be outside the named enterprises? Absolutely. Okay, most non-profit they’re probably not just in the strict categories hospitals and schools. So the other way you get covered is if you have ordinary commercial activities that result in sales or business done of at least five hundred thousand dollars. Bonem so that the church here is its commercial activity, so they’re not talking about donations, and they’re not talking about income that’s directly related to furthering your charitable purpose, they’re talking about commercial activities that they’re more like unrelated business activities. So if you’ve got that type of commercial activity and i should say that commercial activity and unrelated business activity under the tax code with unrelated business income tax, they’re defined slightly differently. So i’ll just say this is more broader. So if it’s a commercial type activity that’s being done for-profit and you’re you’re intending, tio, i run a business to generate income for the non-profit no matter where the profits go, you’re just running a real business, and if it’s you’re making at least five hundred thousand dollars on it, then you may be a covered enterprise, and then all of these the new thresholds for for the overtime are going apply to your organization socially. So still a lot of charitable organizations that are not covered yet, but well, based on what we’re going through because you’re right, you have the named enterprise. Is the covered enterprises the named ones? Yeah, half a million dollars threshold in commercial activity. If you’re over that in commercial activity, then this these new rules apply to you, but okay, we’re still talking about a lot of charities that are not going to be impacted? Not yet. Okay, what’s your other category. All right, so any non-profit who has employees who are engaged in interstate commerce so that business transactions basically between or amongst different states and including whether you’re on on the phone or whether you’re doing business not on a very, very rare basis, but somewhat regularly interacting with folks or businesses or other organizations across state lines that does that include fund-raising activity? Yeah, that could that could. Well, this is a close one having this’s not not not going to just be donations there so it’s beyond just simple fund-raising it’s beyond okay, now i’m gonna i’m sort of putting you on the spot, so if you can’t say definitively, you know, of course, you know, use your usual loyally skills toe qualify, but this is going to be the biggest one that would potentially potentially that’s why i’m asking the question sweet lots of non-profits in if you’re if i’m a california charity and i’m making calls to nevada for fund-raising or sending e mails or any of these other things that our solicitations that you and i have talked about when you get into that whole charity solicitation registration realm, if you’re doing these things across state lines, is that the kind of activity that you’re talking about? Yeah, if you do it on a fairly regular basis, that could be activity that that we’re talking about. That’s, a book category, if you’re looking for donated items that are going to cross state state state lines, that maybe what we’re talking about, a swell. So any movement of persons or things including donated goods across state lines, that’s going to trigger and just the employees who are engaged in that activity that doesn’t cover all of the non-profits employees it’s just the employees that are engaged in that particular activity. Okay, so most likely this is going to be your fund-raising team, if you’re going across state lines and, you know, depending how big you are, you might have ah, corporate sponsorship team that just just does that sabat crowd funding is going to be implicated, right? Yeah could be we’re not really sure crowdfunding is so so new and not really caught into how the rest of the laws are our thinking about interstate commerce, and i don’t exactly know how that will. Work, especially with different intermediaries that that help out in the crowd funding. Provoc okay, yes, the intern, yes, those platforms as well. All right, gene let’s. So let’s, go out for a break. When we come back. Of course, we’ll keep talking about this, and you know, you have some ideas for what non-profits need to do and also coming up. Live listener, love, stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from a standup comedy, tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m jonah helper, author of date your donors. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back live listener love as promised! Oh my goodness, we’re gushing! San jose, california, stamford, connecticut, south bound brook, new jersey lovett welcome, south bound brook, morristown, new jersey live listener loved to you, boston, mass talking all about new england today with with with bob penna, rockford, illinois live listener love, i think that’s so that most of the domestic up st louis, missouri it was early early on live listen love, so grateful to have ah, that many live listeners love goes out to you. Of course we got to go abroad. I would be remiss if we don’t i have to do it. Tokyo, japan three three different listeners in japan in tokyo, specifically konnichi wa. We have three, listeners in seoul, south korea, anya haserot lot of times we can’t see had just how many? We just know it’s multiple, but, uh, you see three today and also multiple from tehran, iran welcome live listener loved to tehran three listeners, they’re also love it love it, my voice cracked little bit malaysia, we can’t see your city i’m sorry, but we know you’re with us live listen love to you and we got any other let’s see? Oh, yeah, of course. Hustle be sweden. Welcome live listen, love in noble park, australia live listener loved to you also, i believe that is all the yes. If we didn’t shut you out, then i’m sorry, but live love love to the live listeners. Absolutely. Podcast pleasantries. You know how many you are? Well, over ten thousands of you listening, whatever it is you’re doing. You know, i get tired of me in nouma rating the activities that i’ve heard. So just simple pleasantries to the over ten thousand podcast listeners, the vast majority of our audience and they affiliate affections. Got to send that out to our am and fm listeners throughout the country. Our affiliate stations. Let your station know that you listen. You listen to non-profit radio. They would love that feedback. I would be grateful. Thank you very much. Am and fm affiliate listeners. Jean takagi. Thank you for that indulgence. Thank you for being on the phone with me while i, uh well, i think all our listeners it’s important, important it’s. So impressive in an international scope of your listeners. It is it’s cool. Did you know? I don’t know if you were listening earlier today. Did you catch our listener of the week at the top of the show? The executive director of california symphony. I did not. I’m sorry i missed that’s. Okay, aubrey burghdoff hour. Do you don’t know? Do you patronize california symphony? I patronize symphonies in california. Ok, well, hopefully audrey’s. Not listening any longer. Okay, um, let’s. See? So we have ah, you know, we have our standard, like five minutes or so left. What? What are some things that non-profits should be looking at doing to make sure that they are in compliance come december first? Sure. So, first of all, make sure you check to see whether you’re covered or not. And the one broad categories i just refer to very offhandedly was coverage through state law. And note that there’s the national council of nonprofit says that in at least eleven states, including new york and new jersey, the federal rules will apply to virtually all employees and employers, including of non-profits. So watch your state law coverage as well. In addition to the different coverages we talked about, can you a gene? Can you name any of the other states in that eleven has, according to them, it was alaska, dc, illinois, maine, maryland, massachusetts, missouri, new jersey. In new york, they said north carolina and ohio ok, and, uh, the national association non-profits believes most of the non-profits most or all non-profits in those states will be covered by this subject to this bye operation of state law regulation or administrative ruling will automatically apply to virtually all employees and employers. Okay, thank you very much for that in nouma rations. All right, so you got to know if you’re if you’re subject to it, then what if you are? Well, then you’ve got to do a lot of planning, right? So if you’re going to be subject to it, then you gotta start managing and figuring out your budget and what’s so difficult about this is it starts in december, so not too many people are going to have a chance to react to this with their next year’s budget. They’re gonna have to figure out how this is going to impact. They’re this year’s budget um and so so then they’ll have to figure out what do we do? Are we going to do we regularly use over? Time first of all, on our employees covered on are we going tohave teo find different alternatives? Do we need to maybe hyre part time employees or spread out the work in a different manner? So we discourage? Oh, our lesson are need teo give overtime pay? Or do we provide pay raises that increased the worker’s salaries to the new threshold? So so we are sort of been sink overall on we don’t have to pay overtime if we can get them up to that new threshold, and if they’re very close to it, that might be a cost. So one of those is heartless and the other is altruistic, but if we start cutting workers, reducing them to part time that’s ah that’s bad for them. Oh, actually, what i was suggesting and, you know, there’s there’s good and bad to all of this, but when i was first, suggesting is hyre part time employees, new employees so your current employees don’t have toe work the overtime. Oh, hyre new employee. Okay, i was thinking, reducing current employees to part time and bringing on more. Yes, so what? What the critics they’re going to say, though, is that that may not happen, but what may happen is that with the increase costs that are going to result because of the additional overtime taste, some non-profits they’re goingto have to pay starting in december, they may just lay off workers or cut programs instead. That’s a scary thought has that i’m sure somebody has raised that. That doomsday scenario yeah, i mean, it’s interesting. I’m not sure how you feel about it, i’m you know, without having a chance to sort of really study it, but there were over two hundred thousand comments that were sent when the first proposed these regulations to the department of labor. Most of them were pretty negative, and a lot of those negative comments came from non-profits that we’re saying, you know, first of all, we had no chance to really react because the rules come in place so quickly by december, and we didn’t really account for different geographic, you know, cost of living issues. So, you know, making you know that amount forty seven thousand in new york is probably one thing or san francisco and making it in oklahoma city or somewhere else, maybe very, very different. So there’s some really good criticisms about it and some difficulties, some non-profits especially in those rural areas that are going to have to face, on the other hand, they’re people that say, you know, we shouldn’t be taking advantage of workers just because we’re a non profit organization and paying them at a rate that’s below poverty level for a family of four. And that was the reason why the administration had justified that shift has not been changed since two thousand for so where twenty three thousand is below the poverty level. Yeah, family. In fact, i think the twenty three thousand is well below poverty level for a family of four serving one person making the income from that family okay? And where does the new forty six or forty seven and where’s that in respect to the poverty level, do you know what this is? How they defined it’s? I’m not exactly sure how they compare it exactly to where the poverty level is defined, but they say it represents the fortieth percentile of earnings the forty forty out of one hundred forty percent of that’s not very a fulltime salaried workers in the lowest wage census region, which is the south so forty percent out of full time salaried workers, that’s forty seven thousand in a place where the cost of living is lower, right is the lowest and okay in south. Okay. All right, well, you got to take these things, maybe incrementally, but it definitely, you know, it’s yeah. I mean, it has budget impact. And, you know, i’m not surprised that a lot of the comments from non-profits were negative. This this is gonna cost. Yeah, it’s definitely going to cost and it’s going to hurt some people in services, you know, maybe the counter is sometimes you’re gonna have to take some steps back is on on an organizational level. So on a national or or broader level, we’re moving forward. All right, gene, we’re gonna leave it there. I want to thank you very much. Thank you so much, tony. My pleasure. As always, jean takagi, you’ll find him at non-profit law block, dot com and also at g tak next week. Purpose driven branding and the new guide star platinum. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuant. Online tools for small and midsize non-profits data driven and technology enabled pursuant dot com. Remember to check out the three hundredth show. Hope you’re gonna be with us july twenty ninth. You could play the music, sam, go ahead, don’t be shy. July twenty ninth, thirty three hundred show, sixth anniversary. Our creative producers, claire meyerhoff. Sam lee broots is the line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez, and this music is by scott stein. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card it was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for September 27, 2013: The Nonprofit Outcomes Toolbox & Optimize Your Social Profiles

Big Nonprofit Ideas for the Other 95%

Listen live or archive:

My Guests:

Dr. Robert Penna: The Nonprofit Outcomes Toolbox

Robert Penna 2Dr. Robert Penna, author of “The Nonprofit Outcomes Toolbox” discusses the wave of reliance on outcomes measurement, and gives concrete steps and tools so that small and mid-size shops can stay ahead of the trend toward outcomes assessment. We also talk about Easy Bake ovens and my Eagle Scout project (as an example of what NOT to do). This is part 2 of our interview from a previous show. Part 1 was last week.

 

 

 

 

Amy Sample Ward: Optimize Your Social Profiles

Picture of Amy Sample WardAmy Sample Ward, our social media contributor, has tips to fine tune your profiles on the social networks like Twitter and Facebook, while staying true to mission and brand. Also, using your profiles to promote campaigns. She’s CEO of the Nonprofit Technology Network (NTEN) and her book is “Social Change Anytime Everywhere.”

 

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i hope you were with me last week. I’d suffer ventricular ticket. I screwed that up. I’d suffer ventricular tachycardia if it came to my attention became within my ken that you had missed the non-profit outcomes toolbox. Dr robert penna, author of the non-profit outcomes toolbox, discussed the wave of reliance on outcomes measurement and gave concrete steps and tools so that small and midsize shops khun stay ahead of the trend toward outcomes assessment. That was part one of our interview from an earlier show and news sources new source maria simple are doi n of dirt cheap and free ideas is also the prospect finder, and last week she had advice for you on which news sources are best for your research and also a new free source from the foundation center foundation directory online this week, the non-profit outcomes toolbox part do from a previous show and optimize your social profiles. Amy sample ward, our social media contributor, has tips to find tune your profiles on the social networks like twitter and facebook. While staying true to mission and brand also using your profiles to promote campaigns and amy’s sixty seconds style stop she’s, the ceo of non-profit technology network and ten and her book is social change any time everywhere got lots of guests live in the studio is going to be lots of extra special live listener love as well as everybody listening worldwide. We’ll get to that right now. We’ll get to my previous interview with dr robert penna and the non-profit outcomes toolbox, bringing robert penna welcoming him back now, we were just before the break talking about the outcome statement should be meaningful, achievable, sustainable on dh the book goes into a little more detail, even oh, and i’d like to because i’d like to help our listeners achieve an outcome statement. You say that should be bound in time and number the outcome statement. What does that mean? Well, what it basically means is rather than saying, we’re going to change the world, it’s, that we’re going to specifically a change ah, certain measurable of facet of characteristic of someone for a certain number of people within a certain given period of time, so the idea said we’re going to achieve x for why number of people within two months, three months, one year, whatever it may be so that the idea is that first off it’s it’s tethered to ah, a certain number of people that you’re going teo achieve this for, and also a certain specific times. So that, for example, the investor knows when the payoff comes, let me give you another reason why this is crucial if you were if you read the book and i know you know you did, you probably came across the work capacity ten thousand times capacity. You don’t have to read the book to hear about capacity over the building, and i don’t know, but over here, this is a very, very specific use. If you haven’t outcomes approach, it automatically begs the capacity question, because if you are clear about what it is you want to achieve from that flows what it is you need to get there, which then challenges you to say, do i have that capacity most non-profits and i hate to use generalizations, but i think in this case, it’s true, most on profits and most people who are aware of the non-profit space, when you talk about capacity building the first thing they will think about his dollar signs. All right, we’re having a pass it e capacity raising effort. What? It’s a fund raiser. True capacity, however, has three levels. All right. The first one is structural capacity. How is the organization run? How is it managed? What’s the relationship between the board and the executive leadership what’s the quality of the training of the staff, et cetera. The second is what i call functional capacity. Basically, what that means is if you go, you do have the tools to do what you say you’re going to do. If you were an education organization, then you need educators. You need a curriculum. If you’re counseling organization unique counselors and you need some sort of models, they’re all your inputs. Yes, exactly. The third one, and perhaps the most important one is the implementation capacity. The’s are the thousand and one little things that not just non-profits, but anybody trips up, trips over when it comes to actually doing a job, it could be, for example, twenty. You or i are going to put up a curtain rod and it turns out, we don’t have a level. Well, if we don’t have a level, how we’re gonna make sure the curtain rod is level that’s an implementation capacity issue when you talk about a non-profit it could be everything from the from the requirement to provide transportation so the clients could actually get there to something like intake if you want. If you’re goingto have seventy five people, let us say graduate from your program will do you have the capacity for a nen take to actually process those seventy five people? So they’re not standing on line three hours and losing interest in wandering away who’s going to answer the phones let’s say you have a a an outreach effort going on and you have a training program and you put the word out on the street. But then it turns out that your non-profit is really run all by part timers, and most of the time, if anybody calls to get information, they’re either going to get just a phone that rings or they’re going to get an answering machine. That’s a capacity questions. So if you’re doing this correctly, it really forces you to look at a number. Of things including the capacity that you have to actually achieve the goals. If you don’t have it, then you either have to upgrade the capacity nufer have scaled back the goals and flowing from this quantification of of what you want outcomes to be is measurable because they become measurable when you’ve quantified and bound in-kind time number so we can, in fact, measure things that are i have previously been so just vague sort of objectives. Let me give you a classic example on this may sound like a bit of a stretch to euro to your readers, but you and i being roughly the same age, i think you have. You have readers we have listen that’s, right, our reader listeners, because they’re all gonna buy your book, my readers, just the non-profit outcomes toolbox published by wile e you recall when when when we were kids, we had things like, you know, lincoln logs and the directors were there, and they were even wood and the logs were made for right? Okay, this is going to sound like a bit of a weird one, but compare, think back, compare when you’re building one of those things. Too. When your mother built a big cake, your mother baked the cakes you took all the ingredients she pour them in a bowl should put him in a pan, she put in the oven and she lost at that point total control of what was going on. No one’s going to know whether cake was good or bad until after it was done. It came out. It was cool when you tasted it, and if something were on, there was nothing you could do. Thinking back, however, to the example, the lincoln logs with the tinker toys, the directors that we had a guide. The guide showed a step by step where we should be at every point in time if at any point in time, what we’re building didn’t look like the picture we could stop, we could go back and we could fix it, that’s one of the differences of working with outcomes as opposed to not when you don’t work without comes we have to be the only position you’re in is to hope for a good end result, but you can’t control it because you have no idea, really what’s going on with the variables. If you’re tracking using an outcome system, all right, and it is bound in time and is bound in number, and you do know that by a certain date x number of people should be at stage four. If they’re not there, then you still have time to fix it. If you have no clue where they’re supposed to be, or what we could do was hope for good results of the end. And if you don’t get it, well, then we did. You say sorry, better luck. Next time, you don’t know that as a child actually had an easy bake oven, i didn’t have the lincoln logs. My brother had elearning logs. I had the easy bake oven. They should also be your outcome statement verifiable, and this is all really, i’m i’m breaking it down the way you do in the book, but just flows naturally from the way you’re describing it. We have to be able to verify where we are time versus goal on dh and reassess, say more about verifiability. Verifiability basically means that some third party can look at it without spending a ton of money, because again, and this is that not to take anything away from professional evaluators, but evaluation cost money and professional evaluators and professional valuation services. I mean, these people are very good at what they do, but the point is that hopefully what you’re doing is verifiable in the easier way i mean, is there’s an old saying, you know, chicken soup is good for the soul? Well, it could be, but it’s, hard to tell. You know, what you want to do is you want to stick to things that have some fairly easily discernible evidence that can be seen and that’s what it means, my verifiable it means staying away from outcomes to talkabout, as you said before, well, somebody feels better about themselves in their place in the universe? Well, that’s a little bit nebulous. And so i would recommend that if you’re looking to create a good outcome statement, a good outcome for your program that you stay away from the cosmic, the psychic, the overly emotional and definitely the extraterrestrial. Okay, so first step to create a proper outcome statement is what decide what you want to be different at the end of this program. So you’re definitely looking forward toward the end, with the end in mind begins, and you say that the book begin with the engine dart with what do you want to be different about a certain situation or a certain set of conditions as a result of your program, start there. If you can’t define it, then maybe should rethink what you’re doing and in determining that you need to be bound in number and time and those miserable those of the descriptions as you working back, which is yes, but the idea is what you wanted start with is a change you want to start with being able to define a change. We’ve kind of alluded to this, but the basic basic idea of the changes what’s called the backs measures change in the behavior, attitude, condition, knowledge or status of those you seek to serve. So you start with the change in their behavior, their attitude, that condition and knowledge or the status and it doesn’t have to be a person. It could be a forest that could be it could could be a watershed. The status goes from being threatened to not tear being safe to being protected. But the idea is you start with the change and defining if you can’t define it, then my suggestion is you start to rethink a lot of organizations. Start with the problem. And then the next question is, what do we do? Well, what do we do? That’s that’s. The wrong place to start the place to start is first off. What changes do we want to bring about? Secondly, what resource is will it take to do that? Thirdly, you know what actions or programs will it take to effectuate that it’s? A total reverse of the usual way of approaching most of these issues. That’s. Ah, sort of a summary of of developing your own outcome statement. And there’s, obviously a lot more detail. In the book again, the book is the non-profit outcomes toolbox, we have just about a minute before the break, how do we start to apply on outcomes analysis? You have a lot of tools in the book, but how do we get there? Well, first off an easy thing by the book, but beyond that, there are any number of very, very thoughtful people who have created some of these tools that are out there. The problem is that most non-profits i don’t know about them. Everybody, for example, is heard of the logic model. Well, what they don’t understand what the logic model was originally intended to do was to intended to be a supposed to the way a lot of people are suggesting it be used. Today there are alternatives to this, and the book is one way of finding out about them, and reinventing the wheel is not necessary. These wheels have already being been admitted to the question is knowing which ones work for you. And that was the whole concept behind the toolbox approach to the book that perhaps we can talk about after the break. Okay, way are going to take a break. If you’ve not heard of the logic model, then you’re with me. So i’m going to ask robert after the break to just briefly talk about that. And then we’re going to talk about some of tools and lessons you can learn from the for-profit from the corporate sector in outcomes measurement. This is tony martignetti non-profit radio stay with us. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our culture and consultant services a guaranteed to lead toe. Right, groat. For your business, call us at nine. One seven eight three, three, four, eight, six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com oppcoll are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time. Join me, larry. Shock a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp. Your neo-sage. Tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna welcome back to the show. Our last segment. Let’s define the logic model because maybe i know it by a different name, robert, but you may know that what is that? That is actually the name of it, of the logic model is a away that non-profits have had for some years now of planned it’s, one of the tools that they’ve used for planning how to get to the outcomes from the starting point. But the logic model became very well known when kellogg adopted at the kellogg foundation. Same is the cereal people, the telephone, isha and united way of america adopted. And in both of those cases they kind of put the word out amongst their there either case of kellogg, that grantees, and in case of the united way of america, the local affiliates, that this was one of the earliest outcomes frameworks that you could potentially use not doing under do plug. But in my previous book, outcome frameworks, that was one of the things we talked about, because the idea was there were these various models, and how do they compare one to the other? And what were the pluses and minuses of all of them that had never been done before? Which is why i wrote that previous book, but the logic model truly was meant as a graphic illustration of cause and effect within a program that this input will lead to that which will lead to the third, which will lead to the fourth and hopefully get you two the the the the end point that you that you desire, the problem is it was never actually designed to be a management or tracking tool. And when organizations and there are a lot of people, very thoughtful people who do use it for this personally, i think it’s cumbersome and what you wind up with since the whole design was a flow chart, very often you wind up with all of these various lines at the doubling back on each other. So some of someone i know, okay, so we’re past that now that we’re in the outcomes toolbox, right? And why did you choose the toolbox metaphor? Kinds of the toolbox was very simple. Let’s go back to that curtain, rod, you and i, we’re going to put a human. You don’t go back to my eagle scout. No, no, i’m still sinjin. I’m going to go back. To the curtain rod, you’re not going to put up a few minutes ago without the level. Let’s say you’re putting up the curtain, ron and all the tools you had. We were craftsman. And at one point you needed that level that i mentioned and you say, bob, give me a level. Well, if the level i gave you was a stanley, would you refuse to use it? Because it was a question like all the other tools? Probably not. You would. You would use the tools at hand. Okay. In that non-profit space, most of these frameworks, our proprietary, this one belongs to ran. That one belongs to the rental of ill institute, the third one’s associated with this with this person or this institution. As a result, what traditionally happened was, let us say, a representative of that organization or the consultant came in and they would wind up basically saying to non-profits my model b a, b, c or d it’s the bass dramatic of outcome frameworks. It slices it, dices it chops, it walks the dog. It does everything. The problem is, none of them do everything. All of them do something. All of them. Do several somethings some of them do some things very well, but none of them do everything well. And so what we wound up doing was inadvertently offering them the space, a defense, eighty percent solutions to one hundred percent problems. It’s telling people, for example, that the logic model was the be all and end all was one such example. My concept is, and the reason is called the toolbox in the book, i do not care about the authorship, the ownership, the providence or anything else about any of these tools. If it works, i want you to use it, and i’m not going to tell you not to use it because you’re not using the other pieces of the same sex that’s the concept truly a toolbox reaching grab what works for you, and if you’re not oriented towards tools, think about it as a kitchen, you know, again, you know, if you have ah, you know, one brand of, you know, say, blender and another brand of you’re not going to not use them to the same meal because the different brands you’re going to use, what you need now, you’re in my space because now i mean that’s for my easy bake oven days. Okay, right. The kitchenware. That’s. What if that’s why i went there? I can see that was resonating with much more comfortable with spatulas than i am. Phillips head screwdriver. First time i used when i had to go to the emergency room that’s because you were trying to scrape a pan with. So the book has a lot of model of of these tools. Talks about, i don’t know, maybe a dozen or so. Some of the simplest ones are you get what you measure results based accountability, even one from mckinsey and company capacity assessment tool. But maybe not those necessary. But a lot of the tools in the toolbox do emanate from corporate outcomes. Measurements. Some of the some of the latter ones. A lot of, you know, there’s. A lot of what are what? No. Why is it translatable? I mean, from for-profit enough, for-profit you know, a lot of times not-for-profits community is worried about things that come from corporations. Yeah, with peter drucker. Except for money. Then i will write a cz investigators investors. But but now there is that fear. What were some of the lessons peter drucker made the comment that non-profit should be run more like business. And everyone thought that, you know, he was he was the prostate, and he was ah, heretical and my god, you know, corporations of big, nasty things. And after all we care, you know, we were the non-profit sector. The truth of the matter is that no one is more interested in outcomes in the corporate world. Now they tend to call the court that their outcomes profitability, market share, etcetera. But the idea is they’ve been leading the way literally since, you know henry ford was putting model tease out of on assembly line, there are tools, for example, like six sigma, there are tools eichsteadt saying, sabat against there are tools like six, six, six sigma six sigma. The question is, what the hells of sigma and where the six of them that’s explained in the book it’s basically a measure of quality. All right, six sigma focuses on how many failure rates are there per million opportunities to fail. I mean, you don’t really have to get into that, but the concept is it has some key insight something for example, like t q m t q jargon jail. Oh, ok, you know, you know, take your total quality, man. You know, i didn’t know what i mean. That’s what a quantum! And i’m not gonna go lock myself in georgian jail. What it means is critical to quality most non-profits when they’re designing a programme, do not ask this question, as the corporate world does with corporal world is launching and launching an effort one of the first things under six six but they would do is say, what is the most critical part of this that we need to have? If a non-profit were to adopt that kind of that kind of concept and that kind of analysis, it could go very, very far towards helping them focus on the most important parts of a program, the key things that they absolutely must have. But this is a a perspective that is very often far into the non-profit space, but very, very built into the corporate space, particularly using something like six sigma, i see a future masters degree in non-profit outcomes engineering yet it’s perfect, exactly there’ll be exactly well, but when we have maybe a moment, so we can talk about something called serve qual, which they use in pizza hut, if you imagine, think a tool from pizza being used in the non-profit space now that’s the that’s the suggestion that we talked about, regrettably, we’re out of moments right of moments, but the lesson is don’t be fearful of what comes from the non-profit from from the for-profit sector because these are all important, easily quantified things that corporations are focusing on, like earnings per share in a quarter, right? Exactly. And how do you get there? What do you need to do to get there? The book is the non-profit outcomes toolbox, a complete guide to program effectiveness, performance measurement and results published by wally wiley and sons, you’ll find robert penn is blogged at outcomes, outcomes toolbox, dot com robert, thank you very much for being on the show. Pleasure. Thank you very much for having it was a pleasure and enjoyed immensely. Thank you. Very valuable interview and and a really valuable book. That non-profit outcomes. Toolbox. I got to start sending live listener love because we have in studio love. It’s. Incredible. My sister in law, christi weber. My niece by marriage. Morocco. Weber. My father in law, which also happens to be by marriage, pete drum, live in the studio, it’s. Unbelievable friends, jason kapoor and mark silverman, friends of mine from here in the city, and i, a visitor from from baden hyre, germany. Julia lights, julia, guten tag, all live listeners, all in the studio. At this moment, of course, we’ve got live listeners around the world, including kandahar, afghanistan, which is where my nephew is listening from shout out to him in afghanistan. Right now, we take a break when we come back. Tony’s, take two, and then amy sample ward, optimize your social profiles hanging there. They didn’t think that shooting, getting dink, dink, dink, dink. You’re listening to the talking alternative network, waiting to get me anything. Nothing. Cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight free that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Durney hi, this is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. Welcome back to big non-profit ideas for the other ninety five percent let’s ah, let’s, move into tony’s, take two this week on my blogged is let’s help a non-profit listener listener matt from minnesota, centene emailed me a question that his office was having a problem with seems that about six thousand of their end of year appeal letters went out asking people for the wrong donation amount because the spreadsheets or the query didn’t quite line up on dh. It had incorrect previous year’s donation amounts, so a fifty, dollar donors from two thousand twelve was said in the letter to have given fifteen hundred and was asked for a two thousand dollar gift when something more like seventy five or one hundred would have been appropriate and that went out about six thousand people. So matt was wondering, what do you think we should do? And i’ve got a bunch comments on the blogged from people around the country offering advice, and you can give your advice. Also, most of the comments run along the lines of send a very contrite letter, you know, apologize very explicitly and say that you’re taking steps so that it never happens again and that, you know, we value every donor. We’re very sorry and please don’t stop supporting us that’s the way most of the comments run, but you can give your advice to matt in minnesota, the post is called let’s help a non-profit listener and it’s on my block at tony martignetti dot com. I also want you to know that i’m going to be at bebe con this coming monday. The thirtieth of september b become is the blackbaud conference it’s going to be at the gaylord conference center outside washington, d c i’ll be there all day monday, doing interviews for the show got interviews lined up on mobile giving e-giving tuesday, which is a hashtag on twitter e-giving getting different society level gif ts building a fund-raising board fraud protection and a bunch more amy sample ward will be there as well. I’ll be talking to her as if we don’t talk to her enough, but she’s going to be there be becoming also, and i’m giving away some consulting time on monday. Two hours there’s two different ways to win one hour of consulting time you can either ah tweet on using the hashtag non-profit radio on monday and if you do that, you’ll be entered into a contest, and the other way is if you’re at the big con, come to the stage where i’ll be doing the interviews on the exhibit floor and drop your business card in the bowl and i’ll select a business card at the end of the day and one of you a tte. The conference will win a free hour of consulting it’s your choice can have either plant e-giving consulting or charity registration. Two different ways to win i’m giving away on our of sorry two hours of free consulting on monday, so have to either see you would be become or see your tweets using the hashtag non-profit radio, and that is tony’s take two for friday, twenty seventh of september thirty eighth show of the year. I’m always privilege to welcome amy sample ward back she’s, the ceo of the non-profit technology network, and ten her most recent co authored book is social change anytime everywhere about online multi-channel engagement her block is amy sample, ward, dot or ge and she’s at amy r s ward on twitter. Welcome back, amy, thanks for having me, you sound terrific, you’re you’re in toronto, on skype, right? I am. Can you hear me? Ok, actually, yes, sounds very, very good, actually sounds almost sort of studio quality. You must be in a nice, quiet room. What were you doing in toronto? I i’m not. I’m actually in a hallway, but i’m glad it soon. Good. I’m here for our test interactions with the conference yesterday, and a lot of it was a lot of fun, actually, people from all different sides of the non-profit technology, a topic coming together and a lot of a lot of case studies sharing what they have been working on, things like that, okay? And, uh, you want to share one thing that is memorable for you so far from the conference. I was really excited how many people were there ready to talk about data, not as a like idea, but people saying, oh, so we’ve been measuring x and we have seen this trend have you seen it? You know, and really jumping into commerce stations with the expectation that everyone else was also really looking at their impact, really trying to quantify what they were doing and, you know, share their tips or commiserating in some failures together. Cool sounds like a lot of valuable cross talk, all right? Yeah, i guess you’re going from toronto to washington area for b becomes yes, exactly. Okay, we’ll talk about that a little later. I know i’ll be seeing you there, but we want to talk about today optimizing your social profile. So we’re getting a little a little a little tactical today. Sometimes we’re sometimes were strategic and little, well, theoretical, but always valuable, but today would be a little tactical. Um, wait, we got to keep our social profiles, whether it’s, facebook, twitter, these have to be aligned with our work. How do we how do we make sure we’re doing that? Well, it’s, you know, i think a lot of people start from this place where they have heard that, you know, social channels, all these social profiles are an opportunity to extend their brand or you really make themselves visible out there. And so that here these kind of jargon, jail type phrases and think, oh, great, so we just put up a facebook page and, you know, put slap our logo on it, just like our website. Excuse me. Hey, but in reality, that’s not what? Extending your branded but also doesn’t match what’s happening there. It isn’t a good representation of your mission. So how can those channel really serve that goal? Well, think about it. Not just and here’s your logo and your profile picture, but who are the people behind your organization or who had that? Supporters? You know, how do you how do you let those social channels? The social, but also really clear photos, text, etcetera. You could explain just what you do, you know, it’s an opportunity. All the webs, you know, website like present that different but targeted across across the web. You know what i think about organizations that do kind admission direction well, you, whatever channel you’re on, you know, it’s, but it feels different each one feels like, you know, a different room in the same house, you know, the living room is maybe still the same style of the people that lived there, but it has more couches and maybe a fireplace, and then you go into the kitchen and again, maybe same style of the people that lived there, but this is where, you know, there’s more lights, there’s, a bunch of cookery, etcetera. So so how how do you make that on the different social profiles will, first of all, don’t forget that they’re trying to help you. You know, you don’t want to try and hide all of the different components of that facebook page, for example, let those pieces be there because people on facebook, i expect them to be there used them to your advantage, you know, you don’t and feel the furniture out of every room where all the way across the house really put, you know, make those counters. The best darn couch is, they could be in the living room, even though maybe there you’re branded colors and they met kayman uniform makes sense, but before and even before you start there, i mean, you have to take a look at which channels you should even be in, you know? You’re talking about a lion with where your people are, you know, you you have to know that and what we’re just what sites are appropriate for your for your work and your people exactly, and some of that, you know, i’m always surprised when i think data is important and helpful and valuable, and if you can look at data to say, oh, wow, you know that the demographics of these certain tools or that you know, our our community, probably there that’s only one side of the equation just because you may have a bunch of, you know, parents between the ages of thirty six and forty five in your community, it doesn’t mean that they necessarily want to be engaging with your programs and content on facebook just because demographically, they’re probably on facebook, they maybe see facebook is a, you know, a place to go share photos of beds with their parents. You know what? It’s nine o’clock at night and they’ve finally gotten tohave happen our to themselves, they don’t want to. Spend a half hour with you, you know, maybe there’s a different channel for your for engaging with your community beyond just what the demographics say. So i think you have to also look at what is the content you even delivering just because your people, maybe you’re on twitter, the content you’re sharing with them, maybe can’t ever fit in one hundred forty characters are maybe isn’t something they’re going to pick out of their twitter street. You know anyone? Who’s just opened up twitter and let it sit there it’s just flowing by so finding a match between like you said, your community and the channel, but also your content in the channel and made it may just not make sense to be posted there. Okay, we’re going toe were to take a break on dh. Well, amy and i have ah, well, extra time today, so we’re going to keep talking about aligning your work with the social networks where you where you ought to be, how to keep consistent with the brand and even, you know, if you happen to be in a campaign, how to do that promotion successfully and when we come right back. It’ll be mohr live listener, love. Stay with us. You’re listening to the talking alternative network. Oppcoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Lots more live listener love we’ve got listeners in moscow in chung ching, beijing and shenzhen, china, for those in china knee how? Seoul, korea, seoul always checks in always multiple people in seoul i love that anya haserot for our listeners in in korea and also tokio japan frequently have people from japan could each awhile. All right, amy, um let’s, let’s, wait, we got to get to some details here so we don’t leave people which i know concerns you as well, you know, we don’t leave people with more questions than answers, so let’s let’s get in. I mean, how do you how would you test whether twitter that’s a great example because it does go by so fast? What questions would you asked to determine whether twitter is a good platform for you? Treyz well, i mean, i think we’ve talked about this on the show before and that is try to do some research, ask people directly, you know, do you want to be engaging with us on this channel? A are you using this channel? You know, just try and get that information, but there is nothing like the empirical proof of just testing. It and, you know, setting up a profile even if it isn’t, you know, necessarily the most intense organizational profile, and you have a mess of content strategy if you just want to devote a couple weeks testing the channel tested out, see how it goes, keep track of what you’re doing, you know, organisations that have really been able to increase amount of engagement on twitter have done things like, you know, don’t just track all we put, we tweeted, and people reply just but say what time of day did the most retweets happened? Not just when did you tweet, but when we’re other people finding your content and re posting it, you know or how many times did people reply or or retweet a certain post versus another one? Okay, what was special about that content? You know, really tryingto understand the mechanics of what’s going on with the community there because, you know again, it is both the content and the people that your you have to try and match, so testing it out is the only way to really you know, prue? What? What does that what doesn’t work okay? And then, of course, you have all your analytics, the analytical tools also, exactly. Okay, let’s, talk about the profile now, since you know we’re supposed to say we’re focusing on the profile what you get let’s, keep with the twitter example, but then we’ll look at a couple others because you and i have some extra time together today twitter, twitter, your your limited number of characters you khun you can devote to your profile how how do you know what belongs in there? Upleaf well, i think what what belongs first of all is the shortest version of what you can say about your mission. Next is who it is that’s tweeting because at the end of the day, no one thinks it’s actually quote unquote your organization, they know it’s, some staff, a person or people, so call it out, make that transparent, and then leslie is including a link backto either you know what i mean to your website, but i would encourage you not to just use the home page of your website to send people to a more tailored entry, whether that’s, you know, maybe a community page where you linked to your different social profiles and then expect people to be, you know, clicking back and saying, oh, this is where you know they engage or maybe of a specific program area you want a link to but include that direct connection back to the website let’s, talk about facebook profiles. What if you have? If you’ve gone through your analytics, you determine that facebook is a suitable platform for you is what you’re goingto do on your facebook profile. It’s going to be different than twitter? I mean, it allows more media, too. Yeah, exactly. And you know it, what you do with that profile, especially on a channel like facebook where there’s, just so much content opportunity, you’re setting the tone for how you want people to engage with that page, are you? You know you have a really engaging, bright fun, you know, header, photo and and you are posting photos along with your text well, that’s encouraging the community to also pose that you know, that’s, the content they seize on the page, or are you you know, do not even have a header image, and then you just have your logo is your profile photo, and you’re just, you know, constantly posting links. To your website? Well, if that’s the nasty example no one’s going to post because they don’t have a link to your website to share, you know, you really think about it as, like here’s, the example of what you want the community to do and build it out around that which is why, you know, some of the most engaging facebook pages, the ones that have, you know, the most number of people that like it, but also consistently engaged with paige are ones that have photos of the community or, you know, photos from events that the organization has done things where people go to the page and they see it as hears that window into the programs and the impact the organization is having and of course, you want to be there. Don’t you want to be a part of the fun impact and, you know, making that mission happen? Of course, you know, on one side, we certainly think that’s what people be on our website, but they just get so heavy and bogged down with every piece of content we’ve ever created and, you know, on the social profiles we get highlights the really great engaging pieces first, here we are talking about twitter and i get a little phone quick phone alerts when i give a new twitter follower. I just got a new twitter follower as we’re sitting here talking about twitter kapin remind, you have to be my niece who’s sitting in the studio, but no would take whatever the hell we can get it. And if you want to join my niece, you khun, you can follow me at tony martignetti um, let’s let’s keep keep going because, you know, i get i get a little ah troubled, always talking about twitter and facebook. Let’s, let’s, pick another couple profile what’s, another what’s, another another site that you see non-profits spending time on and doing well and again after you’ve been through your own analytics and you’ve tested it as amy was describing, you’ve described that this other channel, which is about to talk about, might make sense for you. What? What should your profile look like on that channel? What do want talk about amy? You know, i’ve seen some non-profits re certainly really doing a great job on instagram and, you know, it’s, obviously a morning platforms so you’re not going to see, you know, on facebook, sometimes you see a big organization has, like, you know, a thousand likes on a poster on a image, and you’re just not going to have a thousand likes on your instagram photo or video, but you’re still gonna have some, you know, andi, what i think is great is that organization you’re already planning and creating this content well, you have images, and you you have what, mr graham? So, you know, each channel could be the same quote unquote, like horse, which is packaged in different ways that makes sense for that channel. So including instagram in your your list of outlets, i think it’s great a great thing to test out to try see if you have community there because it’s so unlike facebook, where if you posted, you know, multiple posts and multiple photos and one day people would, you know, get a little turned off the algorithm is hiding your post already from, you know, most of your your fans, instagram there’s, no filter, no one, you know, whatever isn’t in the cds in the feed and it’s not the kind of channel where organizations they’re saying like if you post multiple times in a day, people are getting tired of it instead they’re like oh, cool, what are you doing now? You know, because that’s, the culture of that channel is cool. What what’s the photo? What are you doing now? And just kind of scrolling through them? Okay, now you and i devoted segment not too long ago, teo tumbler so and listeners could go back and look for that. So we’ll we’ll skip tumbler, but what’s, another what’s, another site you you’d like to talk about? Same, you know, same same you know what? What should you profile be focused on? Yeah, i mean, i think one as faras like this conversation of extending your brand and really you leveraging what the components of that platform are to engage people, you’ll bring them into your content. I think youtube is super underutilized because for non-profits you can have so many of the additional youtube customization tools and components for free so you can have a totally branded youtube channel. You could have called action and your video i mean there’s just so much that non-profits they’re missing out because, you know, even if you don’t have huge, like documentaries it’s not hard to create videos, especially now that, you know we’re all we’re all create them with their phone, even so having these short pieces, whether captured at events or, you know, even like a thirty second video that says we’re about to launch a campaign tomorrow you get ready and it’s just it’s just kind of there to make people feel like they’re in the know, and they’re part of your work again because you can post it to a channel that’s totally branded you could have, like, like folders, you know, hear all the videos about this topic on people can scroll through, i think there’s a lot of potential with youtube non-profit durney kapin okay, maybe we should devote a show. Teo youtube. Okay, okay. And those folders appreciated referring teo playlists. You can have a playlist on different topics like on mind theirs. B b com twenty twelve there’s different conferences have been too there’s. One for stand up comedy, i think that’s the folders you’re referring to yet played their playlist. Okay, okay. All right. You know, since we have the luxury of time, is there one more channel? You want to. You want to talk about? Hyre no. Okay, i don’t want to just spot, okay? Okay. Because you think about it. That’s ok? We got it. We got other topics. We don’t talk about depth on channels. Um, let’s, talk about your campaign. If you happen to have a campaign, whether it’s a thirty day campaign or, you know, a more traditional sort of campaigns, you know, might last three year, three, four years, you know, some capital campaigns go on that long. How do you expose that campaign within your within these the social sites profiles? Well, and then this goes back to the earlier point about really taking advantage of the specific functionality that each platform has, you know, unique teo like with facebook because that’s leverage that is very in the example. You have two photos that you get to take advantage of. You have that big header image, but then you also have your profile photo, and again, just how you are setting the tone for the kind of engagement you want there campaigns have also been really successful at taking advantage of that profile photo and encouraging people to eat to share that and they get their own profile photo. And really spreading the campaign message or brand that way, you know, because it’s facebook makes it very easy just click on something and say, make-a-wish my probono so where, you know, on other channels, it may not be quite as easy, but you see, you see similar profile photo based campaign extensions on twitter, you know, where they have, you know, i think it’s called a women are things like that where you’re just adding kind of an image layer on top of the photo, so it has a little, you know, i’m sure you’ve seen them stars are a little banner along the bottom that says, you know, media campaign hashtag etcetera so i think that’s a really clear called action for a campaign is like, okay, today we’re launching everyone make this your profile photo, for example, andi, i think one of the most recent, very large scale example that that was the hrc campaign about turning facebook red. Okay? Ohh even write human rights campaign. Yes. Ok. Yeah. And you know beyond just the image on the on the various profiles associated to a campaign. You also have the opportunity. If you are, you say running. A campaign where you’re really encouraging engagement on twitter and you know you have a pacific campaign hashtag go edit your twitter bio to say we are running this campaign the hashtag learned more so that as people retweets your tweets and they’re like, oh, my retreated this, i’m going to check him out, they don’t open up, you know your twitter profile and see okay, you’re some organization based wherever you know, make sure that you’re you’re actually updating the profile information on the different channels when you’re running a campaign and not just the image or don’t just start posting the content, make sure that you know the profile itself when people find you explain the campaign and just your organization. It’s probably so easy to forget toe update your profile here you are doing all this multi-channel strategy around a campaign on don’t forget toa talk about it and you’re and publicizing your profiles exactly because you set the profile up, you know it’s, not something that people keep up to date and that’s that’s sort of i mean, that’s really subsumed everything everything you’re saying you got news all the time profile is not something you only look at when you set up the accountant on don’t look at it that’s all subsumed in what you’re saying, right? Okay, especially during campaign times when you’re getting in theory, hopefully a lot more new people singing your social profile. Well, they’re saying that for the first time, they want to know why. Five friends, we’re just talking about you and of all that you have is information about your general mission. Well, they don’t know why they’re friends were talking about you, you know, it’s a great place to put some of those campaign hooks and called action just in a couple of minutes. We want to emphasize something that you and i have always talked about. This is not only multi-channel online, but you’re offline strategies have to coordinate with all this as well. Exactly. So that was your if you are planning to have any direct mail pieces, you know, make sure those match up and it’s a great way to think we checked before time. Direct mail drops with when you launch things online, so send an email that says, hey, we’re going to be, you know, standing up for this campaign a couple days later and direct mail piece comes and then you know, that same day or the next day, you really launch it on social well, by the time you tweeted they’ve already seen it three times in really personal ways that got emails, they got, you know, postcards and now you posted about it on twitter there, ready to actually engage. Excellent. Okay, we have to leave that topic there. It’s time for your your first sixty second style stop. Wei had this. We’re talking. Yeah, we’re talking about either travel or leisure or food. What? What do you have? Sixty seconds. Only sixty second style stop. Oh, my goodness. Well, i was thinking about this today because i am actually traveling and my at least my personal tip is whatever i need right after i land whether it’s, my pajama or, you know, food, whatever. I put that in my like purser carryon bag because i hate feeling like i have to unpack my entire suitcase just to go to bed when i get to the hotel in the night or something, you know that way, whatever you actually need in your first few hours where you land is in the same bag outstanding. Cool. Thank you for sharing. Yeah. From the hallway in toronto. Amy sample war. Exactly. Any simple board ceo of non-profit technology network you’ll find her blah, gamey sample war dot or ge, and on twitter at amy rs ward and i’ll be seeing you on monday with your co author, alison kapin, right? Yeah, and looking forward to it. Okay, cool metoo haven’t seen you for a while. Bye, amy. I think i got some last minute live listener love new bern, north carolina, paradise valley, arizona bloomfield, new jersey and bill in court, france welcome live listener love and, of course, always to our podcast listeners podcast pleasantries, always grateful for the podcast listeners next week. Roger, matt lov and joy hunter show you are the co authors of non-profit investment and development solutions, a guide to thriving in today’s economy, and they will be with me for the hour over nine thousand leaders, fundraisers and board members of small and midsize charities listen each week, you know how to reach me. If you’d like to talk about sponsoring the show, we’ve got one that’s going to be starting next week, early october. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer, shows social media is by deborah askanase of community organizer two point. Oh, the remote producer of tony martignetti non-profit radio is john federico of the new rules, and our music is by scott stein. I hope you’ll be with me next friday, one to two p, m eastern on talking alternative broadcasting at talking alternative dot com e-giving didn’t think dick tooting getting thinking. You’re listening to the talking alternative network. E-giving nothing. Good. 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