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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s friday, december thirteenth, twenty thirteen oh, i hope you were with me last week. I’d lapse into frigate triska, dick alia phobia that’s special for today if i came to learn that you had missed brandraise to fundraise. Sarah durham is principal and founder of big duck communications consultants for non-profits we talked about what brandraise ing is and how it paves the road to fund-raising and safeguard your donordigital how do you best preserve and protect your donor information? Scott koegler is our tech contributor and the editor of non-profit technology news, and he explained it this week. Mastering millennials derek feldman, co author of the millennial impact report, shares the research on how twenty to thirty two year olds connect, get involved and give two causes they’re passionate about and engaged by age. Amy sample ward, our social media contributor and ceo of non-profit technology network and ten nose which social platforms are best for which ages she has tips to engage by age and reveals the platforms to watch for in twenty fourteen plus. She’ll have her sixty sixty second style stop between the guests on tony’s take two my giving tuesday roundup of round ups we’re improvising a little bit right now because derek feldman, who wants to be in the studio, is supposed to be in the studio isn’t in the studio, but he’s he’s on by phone. In a cab, we’ll find out exactly where he is. Derek feldman leads the research team on the millennial impact project and is ceo of achieved, a consulting company he co authored caused for change. The why and how of non-profit millennial engagement, published by wiley he roots for he writes for philanthropy news digest of the foundation center and the huffington post impact channel on twitter. He’s at derek feldman spelled with two ends derek feldman welcome, thanks so much, tony. I think i’ll be there with you soon. Okay, where are you self? Tell me where you are. Well invited tunnels. So know what side of the city. And so i think i’m about ten minutes. So our eight minute ok, the tunnel. Which time we have a bunch of tunnels? Which tunnel you near lincoln? Oh, my god. You’re what time? Did you leave? Where? Julie? From indiana, i think. Well, it’s, a lot of traffic, but i’ll be there. I promise. Don’t worry. We’ll get okay. All right, now, that’s ok? We can improvise by phone, and then we’ll get you here when you get here. Um what you tell us why we should be even be be studying millennials? Why did you, uh, it was an interesting time is i was looking at, uh, how to understand that a connect with the donors in general about five years ago or so i looked at how we can help clients and individuals better engaged just donorsearch general, and one of the most interesting things that they started to do that i realized that millennials, those in their twenties, early thirties. Although i disagree with the cut office with roughly in the early thirty thirty one thirty two, i started to see some interesting differences between how their connection preference and how somebody who is a boomer had a preference true as well. And i thought, boy, uh, these are the donors of the future. We better start trying to understand what their expectations are. Supporters so that’s kind of how? It kind of got me interested in the discussion, okay? And what’s the history of the research you’ve been at this for several years. Yes, so we are embarking upon the fifth year of the research we’ve had the last four years, we’ve really focused and brought down that sort of engagement to focus on, as you mentioned, how to connect and then how they involve, and then how to give study, marketing, communication messages, solicitation of churches and so forth. And so this is the study of the reported twenty thirteen with the fourth year of the study, and next year we will be in our ship of the chronicle of philanthropy, how melanie alumni are engaging with their institutions, why or why not from their expectations as well. And then, in addition to that, be focusing on the corporate cause engagement side. So how employees millennial employees in particular our viewing, they’re causing gatien through their company and what they want to have happen? Okay, so the first don’t know. We’re talking about the ages twenty to thirty two, right? Is that that’s? What? Your research. Okay. Yeah, i know. There’s. Some a cz you mentioned there’s some you know, questions about where the age cuts off, whatever what? What’s a general, why what’s not, but what your research was twenty to thirty two correct. Okay, okay, and i’m sure that there are differences within that group even write a lot of twenty year old, you’re not like most thirty two year old, yeah, absolutely. And this is something that we’ve had teo look at overall when it comes to even social media engagement and sure, amy can talk about that well, the first year that we did, the study hi uses a facebook and even in our own studies, over the course of the four years we have seen facebook in the younger peer the generation, those twenty to twenty five that uses the cleaning high uses of instagram, image based type platforms like pinterest and so on, and so their differences between that and even as we look at the upper end of that, right? So those that are in the early thirty’s, late forties where starting families and they’re still in trapping exploration and sort it right in the middle, i like to say and there at a time where it’s not necessarily there giving to a lot of causes, and they’re starting to be much more, uh, sophisticated in their types of e-giving approaches so it’s a big age range, lots of changes going on. New technologies are always established that changed some of this, but also in combination of technologies, we see the actual individual going through their own philanthropic exploration. Well, yes. Okay. Studying on individual basis as well, right? I absolutely do. You have you have any objection to the term generation? Why? No, in fact, you know, here you want it like a generational terms and letters and so forth that craigconnects and wind and summer climbing season the next one. Now in that at all. I think the one thing that we are seeing is this trend of, uh, discussion around, you know, do we have to this label, you know, millennial millennial? Or is it just somebody’s in their twenties or even a young adult and so on? I think that will move away from the term millennial in the next three or four years. Our studies, we’ll look at other things, but but if in terms of just using that that name and knowing quite sure it does help some people understand what? Yeah, i mean that’s the advantage of having phrases that we understand. So i was just curious. It doesn’t matter to me what i’m happy to say millennials. I was just wondering if there was any particular, any objection you might had to gen gen y or something. Okay, all right. So the first really sort of phase of long term activity with non-profit is connecting. Yeah, absolutely. What do we what do we see among among millennials and how they get connected and what it is that moves them to connect? Exactly. So we have this is an important feature that a z we were even looking at the continuum of involvement, right? So how somebody moves from hearing about a cause to pure action, what they’re doing and so on way sort of been in this been in this mood that that that we have tto help the millennial move along and educational component that helps them understand the issue that caused issue much more importantly than necessarily the institution or the organization itself. Uh, so what we have what? We have really looked out over the course of the last couple. Years how can we better position the cause issue to try and connect with millennial interests in order to get them to act or commit to the cause? And we have discovered that when the issue is really at the forefront because that’s what they’re sharing our shared common value and shared common issue, the individual tenth have hyre reactionary. So this would be an example of saying, if you care about giving water to everybody in africa, you know, join us, participate, we’re leading with the issue versus saying, this is who we are. These are the three things we stand for, all that other stuff just like it because you heard about the brand right now, and so we’ve got a little bit of differences between those, and the connection point will be much stronger when we focus on the issue. Okay, interesting. So that that’s that’s really, the affinity is for the cause now, i just heard a little background noise. Does the cab driver know that he’s in a recording studio? He does, doesn’t he actually has been really great. So i have to get my cab driver really good. Yeah. Make sure you give it. Up. Give it generous. You make sure you give a generous tip and and if he’s any kind of performer, ask him if he’s a performer, maybe he could be on right now. Really focus. Okay, okay, i don’t know. Plus, i don’t know if he has a sag after card, so we may not be able to let him on if he’s not in the union that way would be able to do it anyway. And and in this in this connection phase, the the millennials are what? How extensive is their use of oven organization’s website? And we have just like, a minute or so before before our first break. Yeah, very, very, very important. We’re seeing that one of the first things that millennial does is look at the digital environment in which they’re attracted to from the issue. So here’s a good sort of play on how we’ve seen action happen. Colonial is interested in cause some impulsive pete. It might be from a peer. Still you google we directly into website, digital environment and from that environment, they do a couple key things. One is they’re trying to figure out if the issue necessarily does. Not what they’re wanting to do. The second thing is understanding how that organization our cause is related to that issue, and then third is going to a social network to see how they’re talking. So we’ve seen that happen time and again, as we do usability, testing and so forth to watch them do that what’s. Also important in that monisha pro quick is the use of the imagery to compel them to act and perform, at least in action, in the digital environment. Okay, excellent there’s a lot. There we’ll stay on this subject subject. What, that what that connect continuum looks like it’s, very interesting, starting going right to digital website, but then switching to social, which amy and amy sample, we’re not going to talk about the second half, okay, stay with us. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. 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Ivory tower radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven, it will make you smarter. Hey, hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to big non-profit ideas for the other ninety five percent let’s do a little live listener love mainz, germany welcome live listen, love to you, hyung zhao, china and shanghai china knee how oh, and dellaccio korea. Anya haserot i decided to start abroad with live listener love today from a cab on the west side, somewhere between the lincoln tunnel and seventy second street. Derek feldman, co author of the millennial impact report we’re talking about mastering millennials, so derek so the the non-profits website in the long term is not not as important to the connection, but initially it sounds like it is important. Yeah, it is. And tony really excited, actually here. Oh, you’re downstairs. Okay. All right, so why don’t you push the button for the floor number two and i’ll just speak while you’re while you’re on your way up. Okay. Derek has made it to the studio at one twenty five west seventy second between columbus and amsterdam. There was one time when amy sample ward had to run. Frequent listeners will remember that. And she will remember as well. I know she’s listening somewhere. Um, she had a run here and ah, little tap dance and she was a lot of breath, but it was no big deal. Derek derek took the civilised way. He took a cab so he will not be out of breath. He’ll be all poised a soon as he walks in and it’s very exciting. I can hear the elevator door opening and he’s actually, you know, he did not take the elevator. Derek feldman actually coming up the stairs, i’m pretty sure didn’t want to wait for the elevator because we’re we’re only on the twelfth floor, so he’s going to have ah, now we’re on the second floor. He’ll be here shortly. Um can’t tell whether he took the stairs or the elevator. The person on the stairs walked past, but so what’s interesting about the, uh, the use of the website is, as i was saying, it is important in the beginning, but then after that it’s ah it’s a switch to the social to the social platforms, so they’re clearly needs to be ease of transitioning someone from your sight too. Twitter, facebook, instagram, you know, however you believe you’re going to be connecting if you want to keep millennials engaged all right. Derek is here. It’s okay, he’s. A lot of breath, but ah, he did take the stairs and it’s only as something. One storey walk. All right, look, school welcome, derrick. Hey there. How are you? Great. Welcome. You know, get out the second person to do this, amy sample murcott same problem. Ah, months months ago when she was still here in new york, she had to she had to run. Okay, so take a breath. We were just talking about i was just recapping, like the importance of the website and the importance of making sure that it’s easy to jump from this website to social channels. Because that’s, what millennials want to do for the long term for the longer term? Absolutely. So what will also see from there is is that we will watch a millennial initially taken action on a site, but it also has a sharing component so it could be something like ah, sign a petition and then shared with your friends and then also going to their social networks. Todo eso quick called action on the site exactly on the website exactly. But because what we really want digital sites to do is help the millennial commit to the cause issue, right? So it’s, if i want water? Yeah, are you in for helping with water? A small action and then also saying, great. Now we want you to share your experience. This is where we share ours. You share ours too. Okay? The er and so so the website becomes less important people. You oh, you know, you know, you’re not finding millennial’s going back to the website very much after first first connection. Correct? Well, that’s sure. Yeah. And so the website has then become much more of ah, platform than to to continue to act upon so later on, there might be email campaigns, solicitations, those kinds of things, but whichever would drive back to the way exactly, sir, if they’re driven there. Well, they’re certainly going back. But if not driven, they’re getting long term information from the social network. Exactly. Okay, now, part of your study included video, right? You were watching people interact with non-profit websites? Yeah, we did use their testing. And so besides us just saying, hey, this is what we found out. We thought we should actually put this stuff in front. Of millennials and get and record their reaction to it. So we performed. We had about a hundred millennials nationwide that we put different types of solicitations infront of communication messages, digital experiences, we had them go through websites tell us what you like, what you don’t like. Tell us what you didn’t like with a solicitation. Why wouldn’t you give for? Why would you? And so all of that way actually shared some of that on her site. We plan to do more and share more of that in the next year. Well, i’m thinking of it. Why don’t you give the earl where people comparing the research and downloaded? Yeah, so all of the research is available for free and thanks to the case foundation stephen jean case foundation want in washington who’s really been helpful in allowing this for the field, and you can find that at the millennial impact dot com. Excellent. Thank you, since the website is important at the connection phase, should we be thinking about being mobile optimized? If we’re going to be optimized for millennials? Absolutely. This is something that’s been really interesting even around the text space first year we did. This study, haiti happens within two weeks after we started without oh my gosh, where you know the study is, the real researchers will be flawed and later on, even in this year when we look at text e-giving overall, it is remains in that year we did the haiti ans and it was eighteen percent of our pool had text to give this last year we had about eighteen and a half percent that have text to give. So for the last four years in our city and i can’t say everybody else’s studies, but then ours we have found that it’s been a little constant. What has risen during that time is the use of mobile engagement for transacting and so forth. So going to a mobile friendly website and then actually donating or taking a cause action after a connection, of course, comes involvement. Exactly what we what we see around involvement generally before we get specific s o i think the trends about eight, nine years ago wass in the field at least let’s create a young professionals group. That was our way to get to get millennials and young professionals, right? So segregated? Yeah, always. Like that in all good intentions, right? We figured that if we create this group, they’ll see they’re like minded friends, they’ll do certain things, and at the same time they’ll be able to actually learn from each other and get more engaged in the cause. But we were doing something very interesting is that we’re still we’re separating them from the true cause work of it. All right? So what we have discovered is this full integration together and secondly, is that we have to, as causes, allow an opportunity for our millennials and quite frankly, any age volunteer advocate to do things with us in a very short amount of time. So as you and i sit here right now, and if i wanted to do cause work for ten minutes, i should be able to do that and have that opportunity, and millennials want that too millennials they’re wanting the opportunity to actually be together at times, but also independently work and do cause work out the day when they can’t doesn’t mean i have to go down in the soup kitchen. How could i have the soup kitchen virtually as well? So that’s the trend that we’re seeing ok on dh also a lot of learning if there is going to be volunteer work. I saw i saw references in the study, too learning online versus making learning online available. Yeah, one of the biggest complaints millennials have told us is, you know, i go to a volunteer experience the first half hour is you teaching me what i’m going to do and their complaint is i don’t know if you know this, we live in an a on my environment, you can train us online prior to us getting there you can what you know, it’s an extra half hour, you’ve wasted thirty minutes exactly okay also a lot of interest in connecting with like minded peers, right? Seeing that as the reason for volunteering exact right, and so the some the initial engagement of causes either happens by themselves or with peers in pierre. Engagement is really hype here fund-raising is high with millennials and so on and when it comes to peer involvement, it’s the same thing, but here is where we get really challenged is that our organisations are not necessarily set up to do peer involvement tight service so, for instance if they go to the soup kitchen well, randy, you’re over there. Derek, you’re over here and you over there. I know you all came together here and you wanted to do this is appear thing, but we’re going to separate you and that’s another again, another complaint that we’ve heard hyre we talked about pure fund-raising or peer-to-peer fund-raising our runs, walks and rides popular very they are very, very and, you know, i’m not, and i think run race, walk is an incredible opportunity to expose people to cause work. The question is, what do we do with it? After that, we had about sixty three percent had participated in a run race walk in the highest, ah, one of the highest fund-raising components besides just giving out right as well, event based, i’ll fund-raising too. And so once we get this opportunity where we’re bringing our friends our peers altogether, and this is where amy can talk as well, that then how do we convert that to true engagement? The thing that a board of directors will do is say, oh, my gosh, derek brought ten of his friends. These ten friends now love the cancer society. That’s not true, they love america and they don’t love necessarily the rest, and so we have to be really cautious and we have always viewed, and we’ve put out some stuff there to say that you have to have a chain a drip campaign to engage them back in the cause because in art, as you said, connect involved, give we’ve skipped connect involved in pierre fund-raising and went directly to the give. Now sometimes we try to educate them as quick, but we haven’t had them act on behalf the cause except to give. So we’ve got to rework it a little bit more and get them to act now to the next stop. Okay, on one of our sponsors like to leave this in his rally bound, which does software for runs, walks, rides you say you say, what do you say? Runs races, walks, run, walk, race it’s old writes, is in there to get that right. We’re gonna work it all out, okay? After we are connected to involved. Now we get to giving and again generally, you know what? What do you see from the group that, um, in our population? Probably has the least available to give right cash wise haserot non-cash wise, i’m not and that’s not the only gift that people can give. Yeah, so i’m glad you mentioned that because i do want to make a statement that is we have looked at millennials, they view all the assets they have as valuable to the cause and that asset goes b the traditional form of philanthropy is time, talent, treasure? Well, i will have to come on here and say that there’s actually an expanded view for millennials, it is skill that they have it is the time that they have it is the money they have and the network they possess, their ability to tap into that network for you end too, in their voice, i mean, they’re considering all of those equal assets and opportunities for causes when it comes to giving, we have seen that a substantial amount of the giving efforts have involved peers, as i mentioned a little earlier, and what we do have, though, is this high level of transparency and expectation that there is some sort of feedback mechanism that will occur upon gift, and i’m not talking about the form letter that you get after you give right the twenty four hour rule that we want to try and teo, this is the so we asked you to give us ten dollars, to given at tau africa, you know, help somebody help in individual. Well, in thirty or forty days, i’m going to report back to you how that net actually had an impact on that individual and not waiting a long time on that reporting or that feedback, but actually bringing that shorter within the fifteen to forty five day mark is what we’re really looking at within fifteen days. Yeah, we or at least working on behalf of the cause there’s a great there’s a great cause. Col generosity water if you haven’t checked them out and online, they actually show the process they get through after they get your money. And and the greatest thing any organization can do is communicate along the way. You might not have impact for a full year. It doesn’t mean that you’re not working on their behalf and that’s what we forget and way think that the only thing our donors want to hear is when it’s completely job done, mission accomplished and we’re not we don’t need to go that george bush, i didn’t mean to do that make-a-wish on aircraft carrier mission come strike that job done! Wait that’s not the first report that doesn’t have to be the first report job done exactly so and this is where social media engagement is an incredible opportunity we can say all right, you know, after you give in fifteen days, i’m going to communicate with you and say you should check out our facebook, here’s here’s five images that are in our facebook environment right now from the people that were working with on your behalf if you want to continued updates head to our facebook environment because that’s where we can give that to, i would never use the word environment, but but you can see how we can use that social media engagement and say to our program, people, i need you to take three photos of the beneficiaries this week so we can continue to update our donors in real time of what’s going on and so forth and show the people that were actually helping in the cause. So so we have seen that in the use of annual every time we do the study is without i mean, it happens every time. It’s no annual reports, i don’t want that physical thing, it takes too long, and but we have to look at how millennials are doing things in general, in the consumer side and just in overall is that feedback loops in general have been much quicker. I mean, if you post something on facebook and nobody responds to it, it’s an immediate feedback like i shouldn’t opposed to that as well. So feedback overall in our society has been much quicker. I think the first time i took the g r e i it took me two months to get my my actual score. You had to wait in the mail, and then the last time i took it, which was a while ago, but they had it would tell you right there. You ready to find out your score? And of course, you freak out right in that moment thinking our life is going to be all dependent upon this next thing. Yeah. How important are, um, pictures, pictures and video? Very, very important imagery. And amy’s, they intend, has been doing some great studies around this to that imagery not only has hyre reaction posting commenting and engagement, then just text does to us well, in overlapping text upon imagery we saw really hyre amar’s high action or its high accelerates meaning either, like, retweeting, are commenting or posting upon that. Okay, excellent. Do you do you have time, tio, hang around? Absolutely. Absolutely. Amy, amy just gave me permission toe ask you to stay for for her part now she and i are going to be talking beyond millennials. I love because he’s great amy and i are friends, so okay, i sounded that way, okay? But we’re not going talking only about let millennials, but you’re certainly welcome to participating that part in any other part. But she not going to go a little further wonder teo thie other generations because there are other generations after that was but right now we happen to be talking about millennials. All right, here’s, what we’re going to do, sam, we’re going teo going toe. Go on, dh share, little sponsor information and then tony’s take two, and then amy will join us, and derek is gonna hang out cool. We are able to bring outstanding guests like derek and amy because there are companies that are helping me to produce the show me and everybody who works with me and you know that i am very good about e-giving credit at the end of the show to everybody, who’s, who’s a part of it on one of those sponsors is rally bound, and they’re the ones who i mentioned earlier with derek, they do software for rennes, runs, walks, rides, races, um, joe magee at rally bound will help you set up your campaign, and if you haven’t done this before, then he can be enormously helpful or if you’ve done it before, maybe you’ve used another platform and you not so thrilled or you’re not sure what might be out there for a different kind of peer-to-peer fund-raising management tool, then the best thing to do is talk to joe mcgee, and you could certainly you’ll find their product at rally bound dot com, but you’ll find joe magee at triple eight seven six seven nine o seven six for rally bound. And i’m also grateful that we are brought to you by t b r c cost recovery yourself. Rabinowitz is going to go over your past phone bills looking for errors, services you didn’t order well above market pricing, and when he finds those things which he does in ninety percent of the cases turns out phone phone companies are ah, not so careful, not so scrupulous about what they put on phone bills ninety percent of time he finds a mistake when he does he’s the one who talks to them, he picks up the phone, assuming you still have service and get your money back and you only pay him if in fact he does. So if he doesn’t get money back, you don’t owe him anything. Um, he was telling me about a non-profit where he had he had done some work for a company that maid apart for the mars rover and save them a ton of money. And then a couple of years later, someone from that company moved to a non-profit that woman brought him in, and he was able to find mistakes that equalled about three hundred dollars a month, and he went back three years, so over three hundred hours a month, three years, they’ve got a check for, like twelve thousand. Dollars so it works and you only pay him if he actually get you that money back. Theo sefer benowitz i’ve known him for about ten years and i’m grateful that he’s supporting the show you’ll find him at t brc dot com that’s tango bravo, romeo, charlie for those of you who know the phonetic alphabet that’s from my air force days or two. One two sixto before nine triple xero trc dot com tony’s take to my block this week is a giving tuesday roundup of round ups i have links to coverage from huffington post coverage. Um kruckel philanthropy forbes i have linked to an analysis from beth cantor and even a consultant who said his advice was avoid giving tuesday like the plague. So if you want to run the gamut of giving tuesday analyses and coverage, my blog’s is tony martignetti dot com and that is tony’s take two for friday, thirteenth of december forty eighth show of the year. Holy cow! I don’t want to think about forty eighth show of the year. Aimee semple ward she is high there it’s not your turn to say hi yet. Wait! Jumping the gun on me because i want to give you the proper introduction. Come on, she’s with us from portland, oregon, and she’s, ceo of non-profit technology network and ten her most recent co authored book is social change anytime everywhere her blog’s, amy, sample, war dot or ge on twitter she’s at amy rs ward, and in november, she was named a rising star by portland monthly magazine, so that on her facebook page she’s our own supernova. Amy amy sample ward, how are you doing? Amy, i’m doing okay. I’m actually working from home today to quarantine myself, so i don’t make the rest of the office sick, but other lives i am okay, alright. I’m sorry. You don’t feel good. Um, okay, it’s, one of those things where you know it’s the time of year where you feel fully functional but somehow are very naughty. So i have decided to not but that well, that yeah. Thank you. And thank you for that lovely imagery to it’s. A good thing, it’s. A good thing. This is radio. We’re not video streaming. I don’t know. With the imagery is in the mind. Images is quite sufficient. Okay, you were you were listening. I know. Did you think you wanted teo teo mention ofthe atop your head about millennial engagement? Lots of things i felt like i could have just jumped into that conversation. Okay, i want to see what happens when arika around, okay, so we can pick it up from where you guys were weaken, you know, i’m sure that you have some pieces that you want us to actually cover, but, you know, i think as a starting place the way that i normally talk about piela millennials or how to think about different generational groups with thinking of their advocacy campaigns or general engagements, you know, any anything for your organization? The easiest way i found to talk about the millennial group, which has a millennial? I think i and can talk about ourselves is, teo help people think about it in terms of millennials are kind of naturally community organizer, and when you think about it in that way, you don’t have to think of it. Is this like, you know, well, gosh, what would a millennial want in this campaign if you think of it from the place of you here’s a whole set of, uh, people? Who are naturally inclined to community organizing that a lot of what derek was hyre gliding really just falls into place when you think of anyone who the community organizer like trade, right? So they are at the ready to tap into a network of people they really want to get to be the person who’s connected to your cause, but is able to mobilize people, you know, to take some action. And at the end of the day, you’re probably the word invested in the relationship, not the people they’ve mobilized. You know, those people were there because of an action for this person, you know, is there because they want to be kind of they wanted they want to be the important valuable person that’s able to make action happens. You know, a lot of what derek said ten falls into that category, but i think that’s easier way instead of thinking, oh, gosh, there’s this whole, like bullet list of attributes of these millennials, right? I have to remember all this if you kind of think of it as that’s, a group of people twenty twenties, early thirties that are just naturally community organizer it’s it’s just easier. Wait a bundle it altogether. Derek natural community organizers. Hey, amy. Yeah, absolutely. I mean, this generation has grown up with things like america or on teach for america and all these other incredible programs service learning, involvement and so on. And amy is exactly right. I mean, the goal of somebody to go out and say, i want to do good, and i just want to rally my friends around doing good is so high with the generation, and we can see that every time when somebody says they’re in whether it’s in social media are whether it’s through text or whether it’s just two interpersonal saying, i want to go do something good and here it is and will you come along and sort of naturally organized together, let’s, talk a little about something that i think derek mentioned. Amy, you and i are going to explore the other the other generations to ok, and derek right has to catch a plane so he’s got two minutes or just so let’s go to him first. The decline in facebook among millennials planning facebook users yeah, you know, there’s, there’s, there’s a lot of individuals, and i’d love to hear it, amy has the sand is there’s a lot of researchers that have some assumptions as to why that is occurring. Parents are on their other things it’s just grown up, but i don’t there’s nothing in definitive that says this is exactly why it’s happening, but i will say that there is a rise in the use of imagery overall in marketing and general communication and the ability for us to show visually a cz well, so we haven’t seen that as necessarily a bad it’s just a different environment, and we’ve seen the use of more imagery to just compel other people to get excited, involved or show things about themselves. On how how strong is this declines? It hasn’t been really incredibly bad, you know, it’s still facebook by far is still when we look at the last for in our studies from twenty ages twenty thirty two, that it’s still the number one, but okay, we’ve seen the other ones rise higher, and then facebook has done gone down a little bit on, especially when we’re talking about those lower rungs. The twenty is the early twenties, not necessarily in the hyre ends, okay? Excellent. All right, so i think we have to let you go, but i’ll listen to you because i want to hear it. Okay, listen, in the cab, another cab drive will be involved. You headed to la guardia? Yes. Okay. That’s the easiest one to get through. Derek feldman leads the research team on the millennial impact project ceo of achieve and i would say let’s engagement is most prevalent on social networks. You’ll find him at derek feldman, spelled with two ends on twitter. Derek, thanks so much. Take a real pleasure. Thank you. Okay. I mean, you’re stuck with just me. It was fun having a bit of ah, like relay hand over wei together. Now. Well, we’ll race to the finish was like those relay races. Yeah, and i and i have my my, my, i’m not going to say the word i was gonna say snotty, but i’m not a partner in the relay. What’s your sense of the declining number still very deep penetration, but declining usage of facebook among those in the low twenties. Yeah, to derek’s point like i agree that everyone is their own effort. Um oh, gosh, this is why it’s happening, i wouldn’t just because there could bring it up. You know, i would argue against the theory that, you know, young people don’t want to be on facebook now the parents are on their of all of the generation, you know, young people are very used to having privacy profiles because unlike many, many people who were, you know, already an adult, when they got on the internet for the first time or really started creating some sort of online persona, young people have been doing that there were six, you know, like they were used to having to fill out everything check how they were set up, and i wouldn’t say, you know, young people don’t want to be on there since their parents, they just, you know, how to block their parent’s home in a way that maybe their parents don’t know andi, but he knows the latest numbers at least that i’ve been looking at, and i’m happy to send you like a long list of links that maybe you could put upon the blonde tony for folks that are listening and want to go. Just read through a bunch of the latest numbers through different platforms firm, you know, it’s really showing twitter as that surprising place. So if you know young people aren’t adopting book, we’ll have adopted something, right? So what is that other thing? For the most part, it looks like it’s twitter on and with that and then a couple other newer tools that are emerging that we could talk about a little bit later and and what that says to me, when you think about, you know what, twitter is, how it works on some of these other newer platforms compared to facebook. Well, they’re just simpler, you know, like when was the last time you saw your facebook this morning? Yesterday something and you just there’s just so much going on and not in a oh, my friends are so busy kind away in a is a platform filled with things there’s ads and there’s pages and there’s people in there so much, chef, when when we see, you know, drop in this in this eighteen to thirty four category and they’re moving to twitter that says to me they just want something that’s lightweight, simple they can easily do from their mobile phones, you know, the percentage. Of users on their mobile phone, especially in this younger demographic, is extremely high, so i push you want something really easy to just open up on your phone? You know, send a message check who talked to you that new a direct message, you know, whatever, it it totally makes sense to me that that they’re moving to something that’s more streamlined. Okay, maybe i could get you to add that the list of research to the could you put that on the facebook page for us? Yeah, sure. Okay. That’s a better place. I think more people engage with facebook then, then the blogged once the show is over. Okay, thank you. Um, let’s, let’s. Move away from the millennials and move to the next generation you have. Ah, you have some preferred channels for our gen xers. Say, roughly ages thirty three to forty. Yeah, nothing really starts. You know, you still see pretty strong facebook numbers, but you also after you leave this eighteen thirty whatever number on get into that next generation, or even the next couple generations is when you also see lincoln azua latto hyre semper. Because these are people, you know, kind. Of firmly situated in their career and for many people in those generations where you’re maybe a little bit further from college or high school friends, you know, our people that maybe you live in us, you know, fun apartment building and it’s, a sitcom on beauty, i don’t know and you know, you’re in a place where really it’s so it’s, so rational connections that are your network, maybe with millennials where we’re saying no it’s their friends, that their trying to mobilize to participate in the campaign with them the next couple generations, they’re using tools like facebook and linkedin as really a professional place, you know, people, they know the ones that end of the conference or that, you know, they schnoll the product teo or whatever that is. Those other platforms have seen a lincoln is very much a social platform with updates and messages and all the rest, you know, it makes sense that facebook and lincoln pretty high there. Do we have numbers? Oh, are we? Let me ask, how do we measure usages? A like number of hours per week or number of hours per month on a different planet wasn’t michelle all of these different platforms are measuring things differently, of course, on dh, you know, i would say when and i’ll post latto these links so folks can go through and look at it with their own lens for maybe the ages of folks they’re they’re trying to engage with, but the thing that is really important to try and get teo not everyone makes it very easy to find is the difference between total registered users and act e-giving users that her fogging into that platform, at least, you know, warns a month or however they define active because, you know, there could be a hundred tons of people that had signed up, but i have never loved in. So are they really your user on that a tricky thing, especially in the larger platform to find how many of these people, you know, when they’re saying the billions of users, how many of them are using the platform vs have ever signed up? Okay, all right, we got to take a break for a couple minutes. Amy and i are we’ll continue talking about engaging by age, and we’ll continue on talking about the older generations, so hang in. There. You’re listening to the talking alternative network. Shin are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz it’s, a conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping countries. 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I’m sorry, i have to keep it too good to live listener love, because i don’t know how to welcome you in sweden, tokyo and saitama, japan. Konnichiwa, amy, what what engagement ideas do you have for tapping gen x, knowing that they’re spending more time on linked in than people who are younger, and they’re also, but they’re also on facebook a good bit. So i really like when when you and eric were chatting before and he was saying you lied with what that cause actions could be right away, because because people want to in that millennial generation, actually try it on, like, great, let me share this petition and see if any of my friends we asked to it and that’s kind of their way of gauging, you know, how well that’s going to stick for me? Because taking that action and being part of the organization is really a relationship and not just that transactions when we think about that next couple generations up who are maybe more boat gets on lengthen and facebook, there’s there’s still an opportunity for sharing, but what they’re going to share maybe isn’t the same kind of lightweight action in this more, especially when you’re thinking of those platforms with a professional presence that content is more positioning the poster, the user and someone who’s either very well connected, you know, they know the people that wrote that log post, etcetera, or they’re well informed, so they’re the first one to know about that topic or, you know, the first one to maybe not. Even the first one, but the one who has the most insight on a news story or a report that was just helpless, etcetera. So as an organization, how you can support that by saying, oh, as far as our supporters of people who’ve taken action, etcetera, we want to be sure you’re in the loop with the latest information on this topic or, you know, whatever it is that they are inclined to share your information where maybe they don’t as millennials, they’re not looking for all the times actions to be promoting to their network and said they want then that show, you know, they are really on top of this topic they really know about this issue, you know, they’re on top of the news, giving them some sort of, you know, easy and regular way get that content and share it so that their position in their network as that you know, smart person, how is that done on linked in? If i if i see, say, slideshare on linkedin imbedded or video or something, how do i then share that within linked in? Can i can i do that? I attended where you see it? So lincoln has, you know, they have invented application, so so i can for temple on my linkedin page, anytime i ask something the slideshare it just automatically shows up there, you might see it, but that’s different than if i were to actually, like, post a link to it, where is more of us? I don’t know what phrase they use, but like a status update, you know, i’m actually posting it into the network instead of just having it show up on my own profile. No, but i think a lot of organizations are trying out having a page, having a group all the different kind of organizational presence he says in lincoln as ways to post that information. So the people who follow that pager part of that group are getting it, but then they can re purpose it in their own channels on their own profile, etcetera. So that would be something that would be worthwhile for an organisation to test whether they’re goingto embed something or make it a discussion topic with a link. Exactly. Ok, cool. Yeah, i’m actually i’m all right. Um, okay, just before we before we leave generation x, which you’re aspiring to. I don’t know how close you are to it. But you’re. You’ll get there. And then after that, we’re gonna move into my generation. So since we’re any, any, any last tip you wanna leave us for for generation x. No, but i would say, you know, at least your last point there about really testing things it’s important, especially with this your generation accident, i think the lost generation, where a lot of people within those age groups maybe feel more aligned with one of the other groups, either the ones you know, slightly older, slightly younger than them. And so, you know, the end of the day, we’re all beautiful, like humans, and we want to be treated, you know, like on individual, so don’t just say, like, squash while everybody on our facebook page is thirty eight, this is exactly how they’re going to respond to our content. You’re still gonna have to test it, and you’re gonna have to figure out and pay attention, you know, what’s working what isn’t? How do we better, you know, provide content to our supporters? Okay, let’s, let’s, talk about the boomers a little bit. What? What? What kind of what kind of penetration do you see him in the various platforms? You know, they’re pretty good penetration, i guess. But it’s not no it’s. Just not going to be a natural tendencies the way younger generations, you know, wouldn’t. Think twice about getting out. You know how many times i’m in a situation where there’s people of all different generations at a table, you know what, a conference for example, everyone’s talking about something? There’s a disagreement about that fact and everyone at the table who’s under thirty five immediately take out their smartphones like, well, let me just do a search and find the answer no, no problem and everyone else it’s over thirty five tables like, well, let’s, just keep talking about it. You know what? Just to have an argument about it until we reach our own conclusion and, you know, the other half the tables like, oh, no, down on wikipedia, here’s the answer we’re done. So even though they’re there are fairly good numbers of boomers on these different channels, it’s gonna have to be an intentional decision. You know, they’re probably going to choose facebook because they have friends and family on facebook or they’re going teo you, it means they’re going to choose something. Were there enough of their network is already there before they make that decision. So that’s, really generation that uc has the most, um, most impact based on how popular is tougher, you know, you don’t see a lot of rumors like out there adopting brand new social channels that no one else is on because they’re only doing it for the connections in their family, you know, they’re definitely the followers. They don’t need to be the first, you know, out on the front here of the internet, right? Do not early. Do not early adopters. Okay, right. I think we have our topics for for next time when you’re on in january, which will be, well, continue a little more with baby boomers. And then you have cem cem platforms for twenty fourteen that we want to look at. Yeah, definitely. Okay, uh, give me a thirty second style stop. Well, you know, here in oregon, it was on that usually cold last week. I don’t know how new york once it was actually unseasonably cold or just reasonably dinner. But in oregon, it was much colder than than usual and office suffered because it meant half of the heaters were, like, roaring and the other half kind of puttered out and gave up. So my style tips and this could be only for me and is the most practical thing ever on that is to organize my my sweaters and like part against etcetera. Sai how heavy they are. So i kept one in the office that was very heavy. And then i kept one in the car that was lighter so that i could determine as they went through my day, something that still matched but was different weights because it was so called and then so hot on ly from amy sample ward, thank you very much. Her blog’s amy sample board dot org’s and on twitter she’s at amy rs ward. Thank you very much, amy springstead elearning next week, it’s going to an archive broadcast? I couldn’t get anybody to commit for december twentieth, but we have over one hundred, seven hundred seventy shows to choose from exactly fact. Next week. Last week was one hundred seventy, so i will pick you a winner for next week’s archive broadcast were brought to you by rally bound dot com and t brc dot com good people, please talk to them. Our creative producer is claire meyerhoff. Sam leave wits is a line producer, shows social media is by deborah askanase of community organizer two point. Oh, and there are producer of tony martignetti non-profit radio is john federico of the new rules that cool music is by scott stein. I hope you’ll be cool, and you’ll be with me next. Friday went to two p m eastern at talking alternative dot com. E-giving didn’t think that shooting. Good ending. You’re listening to the talking, alternate network, waiting to get in. Are you a female entrepreneur? Ready to break through? Join us at sixty body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. 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