Gene Takagi & Amy Sample Ward: The State Of The Sector (Beginning With AI)
This year, any conversation about the nonprofit sector finds its way to Artificial Intelligence. So we start there, with our contributors Gene Takagi on legal and Amy Sample Ward on technology. Amy is concerned about our lack of security readiness and shares their Top 5 security must-haves. Gene explains your board’s duties around tech, budgeting and planning. They both see resilience as critical. Plus, a ton more. Gene is principal attorney at NEO Law Group and Amy is the CEO of NTEN.
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Hello, and my voice cracked. Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podfather of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d suffer the effects of chondrodermatitis, nodularis helicus. If I heard that you missed this week’s show. Here’s our associate producer Kate with what’s on the menu. Hello Tony. I hope it’s so funny. It’s that voice cracks like I’m 14. Hey, Tony, I hope our listeners are hungry. The state of the sector, beginning with AI. This year, any conversation about the nonprofit sector finds its way to artificial intelligence. So we start there with our contributors Gene Takagi on legal and Amy Sample Ward on technology. Amy is concerned about our lack of security readiness and shares their top five security must-haves. Gan explains your board’s duties around tech, budgeting and planning. They both see resilience as critical, plus a ton more. Jean is principal attorney at Neo Law Group, and Amy is the CEO of N10. On Tony’s take two. Tales from the gym. The cure for dry eyes. Here is the state of the sector, beginning with AI. It’s a pleasure to welcome back Gene Takagi and Amy Sample Ward, our contributors to nonprofit radio. Gene is our legal contributor and principal of NEO, the nonprofit and exempt organizations law group in San Francisco. He edits that wildly popular nonprofit law blog.com. The firm is at neolawgroup.com and he’s at GTech. Amy Sample Ward is our technology contributor and CEO of N10. They were awarded a 2023 Bosch Foundation fellowship and their most recent co-authored book is The Tech That Comes Next, about equity and inclusiveness in technology development. You’ll find them on Blue Sky as Amy sampleward, aptly named. Welcome. Good to see you both. Gene, Amy, welcome back. Good to see you both as well. I actually got to see Gene in person this week, which was a real treat. But your faces coming through the internet. Where? Where? In DC in a in a meeting. Oh, cool. Yeah, it was wonderful to see Amy and hear a little bit more about her family and learn, learn about things going on. um, and great to see you too, Tony. Thank you. Last time we were together was the 50th. That’s right. Yes. All right, um. So Amy You have been, uh, you have lots of conversations with funders, intermediaries, nonprofits, uh, I’d like to start with you just. What are folks talking about? Yeah, I think there’s A lot of desire for thoughtful conversation across the sector right now and, and over, you know, the last handful of months and I’m sure the months to come. And that desire for thoughtful conversation is trying to be held in a time where things feel rapidly unraveling, you know, and A few, I think patterns have been coming up at least in the versions of conversations that I’m, I’m in, whether those are, you know, 1 to 1 with other intermediary organizations, capacity building organizations, um, nonprofit service groups or, or even philanthropy serving organizations or with funders themselves, and they’re, of course, different. You know, flavors of the same dish maybe, but I think everyone really wants to hear and help and It feels like there’s not that much help happening. Um, I think when you talk to funders are presume you’re talking about. How does that go? Like you you should be funding technology, you should be funding capacity building, you should be funding. that are advocating for things or yeah, I mean, part of what sees as our kind of theory of change in the way that we make impact is of course and directly supporting nonprofit staff through training but also shifting the conditions in which all of us are doing this work. Right, so asking funders to fund adequately for the technology and data that is needed to, to deliver the programs, their funding right is part of that or, or all kinds of other advocacy, um, big, big a little a, you know, influencing thropy, and they, and I, I have to do, so they take these meetings like they don’t mind being told what they ought to be funding. Oh, it’s easy to take a meeting. It doesn’t mean you’re making you’re implementing what’s what’s the outcome and what’s the action? I realize that. But I’m OK, I’m, I’m, I think that most of the, most of the conversations N10 is entered into with foundations are not necessarily on the premise of like, can you please give us this feedback to fund a certain way, right? We just say that when we have access to. To folks that we, that we could share it with, but mostly, um, I think in these times, just like honestly in 2020 funders and other philanthropy serving organizations are asking for what we see because we are able to see into a lot of different types of organizations across the sector, not even just in the. and see trends that are emerging, see what folks are really asking for help on right in a way where we’re not having to divulge, oh, this organization that’s your grantee, they don’t know how to do this, right? There there’s not that vulnerability we’re able to share trends and unfortunately, the trends aren’t aren’t new, but, but at least they’re asking about them right now and they. are very, um, vulnerable issues. Like we are seeing incredible lack of security readiness in organizations. And as we’ve talked about on this show, and Gin has talked about, you know, there’s a lot to be concerned about when you think of a nonprofit organizations like digital and cybersecurity because It’s your staff, it’s your content, but it’s also all of your constituents, all of those people who’ve received programs and services, and if you feel that your mission and your programs and services are vulnerable, those folks in your community who’ve accessed them are 10 times more vulnerable, right? um, than your organization is, and that’s something that I think for us we just. We care about that kind of more than anything and so it really has felt like a spotlight on security and even just to um illustrate, we we can created a new program just to try to help in this way, um, a 3 month just security focused program. We had a single email that said that it was open. Um, In 4 days, we had 400 applicants from 26 different countries asking to be in the 20 people, you know, cohort, so That was, I think, validation that we were really hearing the trend and hearing what, OK, what are, what’s behind some of these questions that we’re getting? What are people really struggling with and oh my gosh, OK, we’re right, they are really struggling with security. This is um let’s, let’s bring Gene in on uh on security. You’re nodding a lot, Gene. And, and we have talked about, as Amy said, uh, as they said, we, we have talked about it, but, uh, you know, it’s, it bears amplification, because we, we all have talked about cybersecurity, protecting data, but especially as Amy’s saying, the, the, the people you’re doing the work for, if you’re, if you’re involved in a people, uh people oriented work, Gene, remind us. Oh, I’m amplifying everything Amy says, as I’m wise to do, um, but maybe I’ll just add that, you know, when people think, including funders, when they think about technology and, and some of them are just focused on AI right now, but technology is much broader than that, of course. When they’re thinking about technology, they really have to think of it as one of the core assets of an organization, and that’s not all because it’s also a huge risk and liability not only to the organization but all to all its beneficiaries and its communities that they serve and it’s communities that they exist in so it’s all of that it’s it’s even more complicated. To manage if I might venture and say this, then your other main investments which are like in staffing and in facilities like this is stuff that we don’t have a lot of experience with it’s newer things that are coming up. We haven’t learned how to manage it very well. It’s a little bit out of control. as it develops as with AI going on we don’t even know what the laws are related to this um so this is stuff that funders need to fund and organizations need to invest in really badly and when they don’t think about doing this they’re they’re really. Living for the short term at the expense of the intermediate term because it’s not even that far off in the future where these risks will ripen. They will ripen very, very quickly now. um, so that’s my two cents. And add to what she’s saying. I talked to two different, um. Funders who are who are regional funders, not national funders, and said, hey, I know the folks that are your grantees, they’re um predominantly rural organizations. They’re predominantly very small organizations, you know, single digit FTEs. There are folks that we can see in our data, not as individuals or individual organizations, but by kind of organizational demographics, are, are very likely to have really low scores, you know, ineffectiveness in these areas. We have free resources. We’re not even like asking you to fund us necessarily, like, which I should have been asking, but, you know, coming at it from really how do we get these resources available to organizations who we know are vulnerable, and their feedback was, well, security is not an issue that any of our grantees have raised with us. And I just want to pause there because why would a grantee in the vast power imbalance between a very small rural two-person organization and a funder, say we don’t have a security certificate on our website, we don’t have secure, you know, donation portal, we don’t. Have a database protect like why would they surface these would be fun? Of course they had of course no one has brought this up, right? Why would they point you, you need to be thinking beyond what was in that grant application and about really the, the safeguarding of that mission. Not only why would they admit it, but it may very well have nothing to do with, although it’s, well, it is related to what they might be seeking money for, but it, it’s, it’s grant application. Yeah, it’s not, it’s right, it’s not gonna be a question on the grant application is your, you know, do you have a, do you have a secure fundraising portal? Um, Gene, you have some advice around board like this should be at a board level, board level CEO conversation, right? Yeah, I mean it’s where it starts to get started. Yeah, and, and very obviously like technology comes up as a budget item, right, for the board. So when the boards are approving annual budgets, are they leaving any space for technology changes? Well, so many organizations, including public governments, are, are just like putting patches, right? They’re investing in patches and so they’ll patch, patch, patch. Um, but the technology is advancing so much quicker than patches can actually address. And again, The persons and organizations at risk are not only the the charity itself, right? It’s all of the beneficiaries whose data they’ve compiled and potentially like just goes beyond that as well. So it’s really, really important now for the boards to say let’s think about this as one of our core assets and our core risks and figure out how we’re going to properly budget for this item. And talking about sort of risk opportunity, you know, assessments and saying, well, what happens I, I’m a big fan of scenario planning and maybe it’s hard because these things don’t have definitions but over strategic planning for like a a longer term plan. I think scenario planning right now is really important because the the environment is just shifting so quickly, right? It’s like shifting every few months it feels like so scenario planning for different scenarios and and some of that would be well what happens if we don’t change our technology or what happens if we don’t invest? What are the worst things that can happen? What are the likely things that are gonna happen? and do we actually have board members who understand any of this? Do we need to relook at our board composition? Do we have anybody younger than 50 on our board? And for a lot of organizations, too many organizations, the answer is no, which will hurt you in the fundraising sort of pipeline down the road very quickly as well. Um, we’re not incorporating enough, um, Gen Z, millennials into the governance and leadership positions as, as boomers and even, um, Gen X are are are hanging on to positions longer. You know, for, for a reason, for a good reason, but, um, we need to bring more younger people into the pipelines because they have perspectives. They have a lot of what’s at risk, um, here as well. So that’s kind of my thinking in with respect to fiduciary duties, in the budgeting, they’ve got to understand it. In the recruiting for board members, they’ve got to figure out how to develop the pipeline of who to bring in on the board, like in their duty of loyalty, like to the organization’s best interests, they’ve got to be. Thinking not only about the purpose or the mission of the organization they’ve got to be thinking of the values of the organization, including how much they value the community and all of this relates to the organization’s um what what I’ll call it’s. Reputation or it’s just um legitimacy to the public at a time when the government is poking holes at organizations’ legitimacy if you haven’t earned that from your own community fundraising and everything else will will just dry up so you’ve got to invest in legitimacy if you’re not investing in technology at this point and protecting persons that rely on you. To safeguard their data you’re gonna lose legitimacy really quickly and you’re gonna be irrelevant or or, you know, liable for, for what are two quick things to what Gene’s saying on, on the staff side but then also on the board side. Plus a million to everything Gene said about making boards more diverse, um, including age, but I don’t want folks to think that that means because you need to like have a 25 year old on your board that’s now in charge of your technology. The board’s job is not to be in charge of your technology, but having more folks in that board meeting who have perspective or experience a lot of different. Things are possible helps open up strategic conversations to say, hey, have we considered this? Not that I’m now the implementer because I’m the board member, but it really does help and I just want to draw that line that we’re not saying make someone on your board in charge of technology, but having people comfortable with technology strategy conversations is very, very valuable, of course. The other side on the staff side, You know, one thing we see in our research, um, and our, you know, different assessment tools and in our programs, yes, there are still organizations that don’t have all the policies that they could have, right? They don’t have strong data retention policy, they only think, oh well, payroll files or HR files, right? They’re not thinking about all of the data, all of the content, you know, all these different things, right? We can have a big policy book and there’s work to be done there. But the real area of vulnerability that we see is organizations likely have some policies, but they do not have staff fidelity to those policies. So you could like go through a checklist and be like, yep, data consent policy, data collection, you know, but staff don’t know the policies exist and they are not practicing them at all in a consistent way. And so I wanted to go back to the scenario planning note because I think we see some folks um. You know, yes, you could bring in a consultant or you could get some sort of big security like test going, but what you could also do is in a staff meeting just take that time and say right now if we got an email that we had been hacked, what do we all think we would do? And just talk it through together and see oh this person. Thinks we would do this and this person over here says, oh we have an account here. What do we have? What, what is our answer, right? What, what are the questions we don’t know how to answer? Let’s go answer those questions for ourselves and really have more um opportunity I think to surface with staff where people don’t know something, not in a shame way but in a like, gosh, this is what we should focus our training on isn’t just let’s draft another policy. Let’s understand how to do these things as the people doing them every day. Amy, uh, in, in a couple of minutes after Gene and I talk about something that I’m gonna ask him, then I’m gonna ask you something, but you, you, I don’t want to put you on the spot with no, no forewarning. If we have, let’s, let’s take a, let’s take a, our audience is small to mid-size, so let’s go more toward the smaller, let’s take a, let’s take a, a 15 person nonprofit. Uh, it, I’m not sure it matters what the mission is. I, I, I don’t want to constrain you. I want you to think broadly. I, I’m the CEO of a 15-person nonprofit. Uh, we’ve got a $4 million annual budget. Is that 2, maybe 33 to $4 million annual budget for 15 employees, full-time employees. Uh, what I’m gonna ask you in a couple of minutes is what, what are some, what, what basic things can you name for us that, that we ought to have? OK. You, I thought that was you know way, you know, yeah, I know you’re gonna start writing, thank you. Gene, I want to ask you, uh, I, I, let’s let’s talk about the core assets of a nonprofit. Uh, you, you, I love that you’re identifying technology as a core asset. Are there, are there other core assets that, that I’m not thinking of? The staff is typically number one, right? Facilities is typically a pretty big investment, although that’s been changing um with a lot of remote working now and organizations seeking to downsize how they allocate where their investments are, where their assets are. um, staffing is also changing and. Part because of some technology, right? So if technology isn’t in that bucket in there, you may be downsizing staffing, you may be reducing facilities, but why is that happening? Probably somewhat related to your technology. If your funding stays stable. I know that’s a big assumption, but probably technology is playing a part in that. Is your technology? Gonna break down like in a year. That’s something to really think about. If you’re now reducing staffing and reducing facilities, relying on technology that’s gonna break down in a year or give you problems in a year or create harm to your beneficiaries, that’s like the big one that that Amy raised that, that really hits home for me. It’s like. Now you’ve got to really rethink what was the board doing? Did you even think about that? Um, so you know as part of your fiduciary duty of care, and again I love to think of it in terms of both the mission of the organization and the values of the organization which if I bring it down to fundamental human rights, it’s preserving dignity to your beneficiaries, right? And if you’re not safeguarding your private data and if you’re letting health data flow away, and this includes your employees too, right? like. Like your key stakeholders, if they can’t trust you. Then your legitimacy is also gone, right? So you’re really just shooting yourself in the foot unless you’re doing that. So boards have got to now rethink like we maybe weren’t thinking about technology that way so much before, but as we’ve seen how exponentially, you know, um, exponential changes technology creates for our organizations and the environments and what we invest in and what our risks are, boards have got to be in the mix and I agree absolutely with with um. Amy, it shouldn’t be the 30 year old or 25 year old board member who’s like, OK, you’re in charge of the technology. Yeah, no, no, it’s, it’s, but it’s another perspective in there. Yeah, and it’s, it’s, it’s better informed, uh, look, I’m the oldest person on the on the meeting, uh, in our chat. Uh, they’re, they’re better informed, you know, they, they, they have a a fluidity, they think about things that, that 63 year old is not gonna think about or 55 year old is not gonna think about. Um, so I’m just kind of fleshing out, yeah, of course, different perspective, but how so? Because they, uh, depending on their age, they either grew up with, you know, uh, technology is an add-on to my life. And some people have had it since like age 5. You know, I had a rotary phone at age 5. And I always dialed it backwards. So, you know, I was challenged from the beginning. Our colleague, our colleague is looking up from our uh homework assignment, homework from their homework assignment. What, uh, what, what do you, what you, what can you enumerate for us? I have 5 things I wrote down off the top of my head. I don’t know that if I had. You know, 50 minutes instead of 5 minutes that I would write the blog post with these same 5 pieces, but I think all of them, I know you gave me an organization, kind of 15 people, 4 million, but I don’t think any of these. Are unique to that organization. So I just want to say that. The first is cyber insurance. I know everybody thinks like let’s make sure we have our DNO in place. Check the box for some insurance as well, you know, um. Let’s make sure everybody DNO directors and officers insurance in case you’re not familiar with that, that’s, that’s an essential should definitely have that directs and officers, thank you. Yeah. Yeah, the second piece I um put down was data deletion practices. I feel like there’s such a focus on preserving data and content at all human reason, um, but actually, Like, to what end do you have this, especially to to Jean’s point before about the dignity of people, and they’re not in your program, you’re not reporting on them, you know, to a funder, you’re not, why are you saving every bit of this if it means somehow that list is taken, you know, um, and we talk a lot in our kind of closed cohorts when we’re working with organizations. That it isn’t that we don’t think there’s value in being able to look at longitudinal data of your programs and, you know, do that evaluation, but you don’t need to know that Amy Sample Ward was the person in that program, right? There are ways that you could anonymize the data and still preserve the pieces that are helpful for your program like evaluation. Well, removing the, the risk of it still being me or Jean or Tony, you know, associated. So I really think deletion practices and policies that dictate when you delete things, how much of it you delete, what you um anonymize is really important. Third, This is, I think, hopefully more top of mind for folks since so many organizations. Maybe became hybrid or virtual or remote permanently from the pandemic and that’s content and machine backups and and redundancy. I see a lot of organizations who say, oh, but we use the cloud, right? Like we use Microsoft 365 or we use Google Workspace. OK, but in your day to day is every single document that someone’s working on in those systems and if they’re downloading it to work on it offline for any reason. Well, does it have data in it? You have constituent information in it, um, but also like if someone’s working on something and they’re You know, computer is stolen or broken or vulnerable, is all of that backed up somewhere? Do you, you know, there it’s quite simple to set a full machine backup to the cloud every day too, right? But it, it just takes thinking of that, prioritizing it and setting it up, um, including, including with that recognizing. That employees might be using their own devices. They, they probably shouldn’t be, you should be, or you should, you should at least be funding their technology, their, their monthly Wi Fi bill, etc. but beyond just recognizing that they may not even be using exclusively your technology and, and what’s the, what’s, so then what’s the redundancy and backup of on their own devices. Technology policies that say the only tool you could use is the laptop we gave you are intentionally limiting your own understanding of how those workers are working because there’s no way that they are only using that laptop you gave them. So, having a policy that says this is how you safely access our tools, whether you’re using our laptop or not, at least allows you to build the practices, the human side of security into that use instead of pretending it doesn’t happen, you know. Yes, yeah, OK, number 4 and number 5 are somewhat similar, but again this is where we see big breakdowns in practice. Number 4 is that Every system that can have it has two factor enabled and is required. There’s so many ways to do to factor that it isn’t an excuse to say that it’s like burdensome, it doesn’t have to be like, it doesn’t have to be a personal text message. It could be an authenticator app, whatever, but like you need to have to factor on everywhere, um. And need to be using a password manager so that staff are not sharing passwords with each other by saying, hey Gene, the password to, you know, our every.org account is is this like, oh my God, you know, that we can both we can both log in but it’s encrypted we don’t see the password, right? We’re sharing it um in a safe way. And then the last one, number 5, is that, again, a practice, organizations have established processes for admin access for if you get logged out of something that it is not. I email Tony and say, oh, hey, will you send that password to me? Like, most of the security vulnerabilities that we see with organizations isn’t because somebody was in a basement and hacked their way in. It’s they sent one phishing email and a staff person responded and was like, oh yeah, here’s your password, right? Like, it wasn’t hard to get in. So, If you have a policy that says you’ll never email each other to say I got logged out, what is, what is a more secure way? OK, well, I call you on the phone. We have this secure password that we say to each other that only staff know and like. I’m not saying that has to be your plan, right, but it isn’t just randomly, oh, the ED sends an email to the staff person that says, please reset my password. Like, I don’t think that’s gonna be foolproof, you know. OK, so it’s just as simple as like a procedure for what happens when somebody can’t can’t log in. Exactly, because that does happen. So why not create something where everybody on the team knows this is what we do. I know I’m doing it safely, you know, and following the procedure. OK, those are pretty, those are pretty simple. Um, so you might, you might say, well, cyber insurance, that’s not simple. It’s not like I can do it today, but you can talk to brokers, you can talk to insurance brokers for cyber insurance, data deletion policy. I’m gonna venture that N10 has a, uh, sample data deletion policy and its resources. There you go. Backup and redundancy. Do you have, is there advice about that in Yeah, there’s lots of it, but I’ll put it on our list to make sure that there’s some guidance on that on our cybersecurity resource hub, which is all free resources, so I’ll make a note of that. Beautiful. 2 factor and and password manager. All right, that, I think that’s pretty well understood. I mean, uh, I, I have clients that use the, uh, the, the Microsoft authenticator. As soon as, as soon as I hit, as soon as I hit enter on the, on the laptop, I can’t even turn to my phone fast enough. The Microsoft Authenticator app is already open, notified. I’ve already got the not in the, in the second it takes me to turn from one side of my desk to the other. The authenticator is open. Uh, so it’s not, there’s no, it’s not like there’s no delay. Right, um, OK, and a procedure for not being able to log in, uh, uh, I bet you could find that on the intense site too. All right, thank you for that quick, quick homework. Thank you. All right, all right, so this is eminently doable. And then there’s, you know, of course you have to go deeper. There, there are policies that you need to have, but you know, I wanted something kind of quick and dirty, so thank you for that. All right, all right. Um, Should we turn to just like general state of the sector from our cybersecurity conversation? Sure, um, Amy, you wanna, you wanna kick that off? You kick that off. Yeah, I do talk to lots of people and I think, you know, we’re hitting the two-year mark of kind of like unavoidability of people constantly talking about AI which I have my own feelings about, but, you know, If I step out of any one day’s conversations about AI and look at the last two years, we’re in a very different place of those conversations, you know, um, in a way that I think I finally feel good about how the trend is going in those conversations, um, a lot of one on one calls I have with, with really diverse organizations, you know, small advocacy organizations, global HQ or, you know, like all kinds of folks is. How do we not use the tools that are being marketed to us? And how do we build a tool that’s purpose-built, that’s closed model, that’s just the content we want it to have, right? And like actually useful for us. Which I think is really exciting, that folks are kind of seeing that it’s, it’s just technology, just like, yes, it has different capabilities, you do different things, different tools do different things, of course, but I’m really excited that it feels like folks are trending towards. Well, we have some use cases. How do we build for those use cases versus we want to adopt these things? How could we find something to do with these things we want to adopt, which I think was the reverse order of it all. You and you and I have a friend who is devoted to this exact project, uh, George Weiner, CEO Whole whale, they’ve created Cas writer. Yeah Horider.AI, which is intended exclusively for the use of small and mid-size nonprofits, limited, limited learning model, uh, your content safe within it and not being skilled in artificial intelligence, that’s about the most I can say about it. But whole well, they have a, they’ve, and they’re not the only one I’m sure, but they’ve created a product specifically, uh, to take advantage of. The technology of AI, but reduce a small and mid-size nonprofit’s risks around your use of it in terms of what it brings in and how it treats the data that you provided. Yeah, causes writer, change agent, there’s a number of folks in the community. You know, trying to help organizations in this way, which I think is great, um, but a trend, a smaller trend in the last couple months in these AI conversations, bigger trends like I said, but there’s also this piece where I’m hearing from folks saying that. They can tell, for example, a colleague used Chat GPT Gemini, and, you know, a large tool like that to to make this proposal that they sent to them or this email, and when they say, hey, it’s really clear that you used Gen AI tools to write this, could we talk about it and get into like your thoughts more about it? There where they had in the past felt that folks were like, oh yeah, I did, but like here’s what I was thinking. Now there’s just complete denial that the tools were used. They lie. People lie? Yes, that’s right. And so to, they’re like, well, how do we have strategic conversations about the way we use these tools if you’re going to deny that you’re using them. Well, let’s let’s talk about what, when you lie to someone about anything, especially I don’t, I don’t, it seems innocuous to me, but, uh, including AI, well, I’ll, I’ll, I’ll leave my own adjective out of it. I think it’s innocuous. It’s so the the technology is so ubiquitous, but all right, if you lie about anything, you, you lose legitimacy. I, if I were a funder, uh, OK, thank you very much. Goodbye, because you just, you just lied to me about something that I don’t think is such a big deal even. And I’m giving you a chance that I was able to point to it, you know, yeah, and I’m giving you a chance to overcome it. I want to have a chat human to human, and you’re denying that the premise of my question. OK. All right, I’m so I’m shocked, obviously, I really, I’m dismayed that people are lying about their use. That’s completely contrary to what the advice is ubiquitous advice is that you’re supposed to disclose the use. Right. I’ll just throw in there that. Please, Gene, get me off my, push me off my soapbox. Well, back to kind of board composition, if you ask a bunch of board members, I think many of them. Would say AI is just like one thing. They have no idea that like AI is a million things, right? And you’re probably using many, many forms already whether you realize it or not, even on a Google search, like, you know, AI is popping up now you might, that might be a little bit more obvious now, but. Just to, to know that AI if I compared it to a vehicle, for example, it could be an airplane, it could be a bicycle, it could be a tank, right? They they all have very, very different purposes and repercussions and so you have to understand that like, oh we’re gonna like invest more in AI. That doesn’t mean a whole lot. So, um, to figure out what your what your strategy is again, I, I, I think, um. Cybersecurity and when when organizations are gonna venture off into AI a little bit more they’ve got to see it as part of governance and not just information technology it’s not just the uh a management tool it’s part of their governance responsibilities. It’s time for Tony’s Take too. Thank you, Kate. Got another tails from the gym. This time, two folks whose names I don’t know yet, but I do see them. Fairly often, they’re not as regular as Rob. The marine semplify or uh Roy, I’ve talked about Roy in the past, not, not, not as common, but we’ll, we’ll, we’ll find out. Like I did find out the uh name of the sourdough purveyor, you recall that just a couple of weeks ago. Uh, I, I’m gonna hold her name, it’s in suspense now, but, uh, I learned her name, the, the one who gave the sourdough to to, to Rob. So these two folks were one of them, uh, the guy. Suffers dry eyes. And the woman he was talking to had the definitive. cure for dry eyes. You have to try this. And she was on him for like 5 minutes, you gotta try this. Hold, hold on to your, make sure you’re sitting because you know you’re not, you, you’re not gonna wanna, you’re not gonna wanna stumble and fall down when you hear the startling news of the dry ice cure of the uh of the century. Pistachios, pistachios. She was very clear. 1/4 cup. She, she did not say a handful, which to me a handful is a 1/4 cup. She didn’t say a handful. It’s a 1/4 cup of pistachios daily, right? This is a daily regimen you have to follow and you will get results within 3 to 4 hours. She swears it 3 to 4 hours, your eyes are gonna start watering. It’s gonna be like you’re crying and tearing, like you’re at a funeral or a wedding. That’s how much water you’re gonna have. All right, I editorialized that I added the wedding funeral, uh, uh, analogy, but she swears within 3 to 4 hours your eyes are, are gonna be watering. Follow the regimen, pistachios. She was also very precise. These are shelled pistachios. You don’t wanna get the, uh, the unshelled ones too much work, uh, which to me that’s interesting now that’s, that’s contrary to the advice that I’m hearing on, uh, YouTube. There’s that guy on YouTube, the commercial that I always skip, but sometimes I listen, uh, Doctor Gundry, you may have heard Doctor Gundry on the YouTube commercials. He talks about pistachios. He says get the unshelled ones because that way you won’t eat too many of them because you have to go through the task of shelling them yourself so you won’t eat too many because too many pistachios, according to Doctor Gundry now this is too many pistachios is bad, but the right amount of pistachios is, is, is, is beneficial, but he’s not as precise as the gym lady. He does not say Gundry, you can’t pin Gundry down. Of course, I didn’t listen to his 45 minute commercials, so, you know, I listened for like 7 minutes and I got the, the shelling, uh, the tip from, uh, from Gundry. So, He’s not as precise as the uh the dry eyes cure lady. A 1/4 cup of pistachios shelled every day. You’re gonna get immediate results. That’s all, it’s just that simple. cure the dry eyes. Don’t buy, don’t buy the over the counter. Don’t buy the saline in the bottle. Don’t buy the uh red eyes. Well, red eyes is a different condition that, uh, it’s different. She doesn’t claim to have a cure for that. Dry eyes, she, she stays in her lane. She’s in her lane, dry eyes. That is Tony’s take too. Kate. I like the specificity of the uh the shelled unshelled unshelled, no, no, no, get the shell, the ones without the shell, they’re already been shelled. She’s very precise cause that, because the shells are gonna take up more capacity and you know, and then you’re not gonna get the full 1/4 cup uh therapy. The treatment is gonna be lacking because you’re not gonna get a 1/4 cup because the shells are taking up space in your measuring cup. Well, then my next question would be like, salted, unsalted, old bay, no old bay. It’s like, Well, you should have been there with me. Uh, she didn’t, she didn’t specify. I think just straight up. She didn’t say salted or unsalted. That’s a good question. You’re gonna have to go on your own, let’s say if it’s a, if it’s a dry eyes regimen. Then you wanna, you wanna be encouraging fluids. So I would guess, now this is not her. I don’t wanna, I don’t wanna impugn her, her remedy, her treatment, you know, with my, my advice now I’m just stay in my lane. This is not my specialty, dry eye cures like hers. I would say you probably want the unsalted because salt, uh, salt causes, uh. More dryness, right, if too much salt, you know, you become dehydrated, I believe, so. But again, that’s not her. You know, I don’t wanna, I don’t wanna add anything on to her, her strict regimen. Um, oh, and by the way, uh, I heard one of the, uh, commentators I listened to on YouTube said, uh, somebody had Riz. I knew exactly what they meant, yeah, I knew exactly. I didn’t have to go look it up in the, I knew it, charismama. I said, oh, I know that. I don’t, I don’t have to go look it up in the uh in the slang dictionary. Oh, so proud of you. Yes, thank you. That’s just a couple of days later. All right. We’ve got Beu but loads more time. Here’s the rest of the state of the sector, beginning with AI with Jean Takagi and Amy Sample Ward. Now I asked about the state of the sector and we’re back into cybersecurity. It only took about 6 minutes, uh, and we’re like 1 minute and uh and then we just talked about it for 5.5 minutes. So, all right, where there are bigger things going on in the nonprofit sector. You know, our, our, uh, federal government, uh, the regime is, is, uh, has found nonprofits that are complicit in terms of universities. Uh, I don’t think it’s gonna stop there. um, we are, you know, both the left is, is under attack and. In a lot of different ways and that, that impacts a lot of nonprofits that do the type of work that is essential, you know, whether it’s legal rights or human rights, uh, simple advocacy, um, I mean, even feeding certain populations, uh, so obviously immigrant work, um, let’s. Uh, let’s go to the uplifting subject of, uh, the, uh, the state of the sector generally. Like, let’s put AI aside now for, for 15 or 20 minutes and just talk about. What people are, what people are feeling, what people are revealing to you. Gene, I’ll turn to you first for this, you know, what, what, what do you, what are people concerned about? What’s happening? Well, um, what’s on people’s minds is what I what I mean. Yeah, I, I think the sector is still feeling the the impact of the broader public being very polarized, um, and the effect of not only government actors on, um, uh, inflaming the polarization but on media as well, and nonprofit media is not exempt from that, uh, as well. So really is about trying to figure out, well, how do we. Move forward at a time where it is so polarized and where for many organizations the government is acting uh adverse to where our mission and our values are and they are affecting our funding and what’s gonna happen. So one of the trends going on right now I, I, I see is. There’s a greater understanding that we’re not gonna go back to the world. That, that was a year, right? We’re not going back there. We’re in this, what I’ll call is probably a transitionary period. I don’t think this period will last exactly like this either, but what’s gonna be next? What’s forthcoming? Is it gonna be worse? Is it gonna be better? And what can we do now as nonprofits to shape that direction? Like we can fight. Tooth and nail for everything right now, but if we’re not and by we, I’m including myself in the nonprofit sector, so forgive that indulgence, but if we can work towards a brighter future strategically, what are we thinking about instead of just sort of defending against every new executive order or every law and just trying to sort of fight on a piece by piece basis to just maintain scraps of of rights that. That we can preserve what what is our future plan, um, so we’re gonna also see with the diminished fundraising we’re gonna see some um consolidation in the sector, right? There’s, there’s a lot of nonprofits out there and they’re going to be a lot fewer nonprofits in 4 years. So what is gonna happen? So we’re gonna see more collaboration. We’re gonna see more mergers. We’re just gonna see a lot of dissolutions, um, and that’s gonna mean that a lot of communities are no longer gonna be served. So what other organizations are gonna pick that up? And if we have less funding to serve communities, do we need to find ways to do it in different ways, um, and so you know, back to technology, people will rely on technology, but that’s not the panacea for everything. Um, and I think collaboration is going to be a big part of it as well. So yes, there’ll be some consolidation and some mergers, but there’s gotta be other sorts of collaborations because the need is just gonna keep growing. Uh, but also trying to shape what we want in the sector is important and to understand that we’re not the only country that’s going through this, right? And we are more and more in a, you know, and this is one world and everybody impacts each other. And there are other very authoritarian countries that have really harmed their civil society and their nonprofit sectors, right? Yet there are nonprofits that continue to thrive. In those sectors, what are they doing? What can we learn from them? What gives them legitimacy when the government is not giving them legitimacy? There’s a lot to grow from here, evolve and adapt, um, but we are, and admittedly we’re in really, really harsh circumstances, so everybody is just sort of, you know, running all over the place without, without any direction still, but I think there’s more and more. Understanding that we’re gonna have to start to gather together and and and create some plans. I really agree with Jean and I, I’m also thinking about how we first started our conversation and How I said, you know, I’m experiencing folks really wanting to have thoughtful conversations, even though we may not be able to even make a container for those thoughtful conversations because of all the pressures and the anxiety and the unknowns. And I feel similarly here and in the way Gan is framed, framed the the uncertainty ahead because I see so many organizations who have never, through all the ups and downs, even if they’ve existed for 100 years, have never had to say. That their mission was political because no one has ever said that feeding hungry children was political or that housing people that don’t have a house is political or, or, you know, name most of the missions across the sector, right? Um. And now we’re in a place, you know, the last few months of the budget cycle and all of those debates made snap and uh so many programs became something where we we saw staff in the community saying like, oh gosh, well, normally I send a newsletter, normally, you know, this is my job and now I’m having to defend. That our organization exists and why we would exist and and what our programs do, but I also think to Jean’s point, there’s so much to learn and there is so much we already know. We do know how to do our work, right? Our folks who are running all kinds of missions and movements are experts and so even if we are. Um, looking at opportunities to collaborate, not just mergers and, and acquisitions or closing, but, but really collaborate in new and different ways, we don’t need to enter those conversations feeling like we don’t know anything. We know a lot. We’re just looking for maybe new venues or ways to apply that learning and that knowledge and I, I just, I wanna say that part because I, I don’t want folks feeling like they can’t enter those conversations because. They’ve just never done it before and they don’t know what what to even say. No, you know all about housing. You know all about resource mobilization in your community, whatever it might be, right? And so from there, there’s lots to grow from that that there’s already fertile ground. We, we have, yeah, we have experience, we have wisdom. Um, it sounds like, you know, you’re, you’re both talking about resilience. You know, we, we, we need, we’re, I guess in the current moment, we’re sort of treading water to see what’s coming as we’re, as we’re defending our, whatever, whatever our work is or whatever is important to us personally, because we, you know, we know that we, we can’t, we can’t take on everything, but, you know, we’re, we’re standing up for what it means the most to us. As, as individuals and as, as nonprofits. And then we’re waiting to see what, you know, what the future holds, um. I, I, I agree. I, I don’t, I don’t think it’s gonna be this extreme, but I also agree we’re not, we’re not going back to uh the 2016. Yeah, I’m just a really strong believer in, in one thing you said, Tony, about like what we want. There, there’s some things we want, and I think that is true of most of the country. I think for a lot of things, we want the same thing, right? It fundamentally it’s dignity for everybody, um. Uh, and, and dignity for our own communities. So just trying to find that and showing how nonprofits further that goal and making sure. That your representatives know that is really critical. So right now our our representatives just seem to be voting as blocks, right? They just vote along party lines and they’re not doing much more, but that would change if en masse, like the people that vote them into power say these are the things that really are meaningful to us like do something. You know about these fundamental things we wanna be able to feed our children we wanna feel safe on our streets like they’re just fundamental things, um, and then we can talk about how to accomplish that and we might have disagreements on, on that, but make sure the representatives know that they’re gonna be held accountable for helping people get what they really want and what the things that most are are most important to to them. That are meaningful to them, um, because so many things that people are shifting the arguments towards have no real meaning to their personal lives like attacking certain groups, you know, for, for, for allowing them to have rights probably, you know, the people people are attacking them. It probably doesn’t make any difference in their day to day lives or not whether those other people have rights or not when we’re speaking about certain minority groups, but why are they attacking it because that makes them or or they’ve been positioned. I, I think they’ve been. Uh again with, with technology and AI they’ve been brainwashed into thinking this is the fundamental thing that separates us versus them and we have to be better than them and um I, I, I think we’ve really got to get off of that sort of framework of thinking and really having nonprofits connected with their communities and tying them to their representatives is really really important at this time. Yeah, that that zero-sum thinking. That everything somebody else gets detracts and takes away from me, my, mine. Whether it’s an organization or person. It reminded me of a conversation we had on the podcast. I’m trying to remember when it was, it was years ago, years ago, um. And I don’t remember what if it was uh political administration change or it was natural disaster. I don’t remember what maybe the original impetus was when we, when we very first talked about this, but It is reminding me of, you know, we’ve said before the value that every organization has in, in kind of sharing the, the information and the data and the lessons and the truth of your community and your work so that when people are putting into the garbage machine, you know, tell me the tell me the real. You know, stats about hunger in my city or whatever, who, who cares about that? But if they actually came to your website as an organization that addresses hunger and you said this, these are the real numbers, right? This is what it, this is what hunger looks like. It looks like a lot of different things, right? It’s like AI hunger can be all these different things, um. That’s an important role in this time that every organization I think can be contributing, really saying this is what we know, this is what we see. This we are experts on these topics so that There’s a little, even if it’s a small antidote to the spin and the and the media and the wherever those online conversations go, at least you were kind of putting on the record what you do know and see in your work. Exactly right. I, I think I remember we were talking about how to be heard when there’s so much noise out there in the social networks and in media. How, how does, how does a nonprofit get get heard, and part of your advice was you have your own channels. So, and including your own website. Yeah. Thank you. All right. All right. What are you hearing, Tony? You get to talk to people all the time too. You have your own angle. You’re sitting over here grilling Gene and I. You got that’s not fair. I don’t see and hearing. Gene, I hate when they do this to me. Gene, help me out. No, um, alright, I’m gonna put AI aside because there is so much of that. Um, Still, you know, funding, uh, people still reeling from the USAID cuts, you know, it fucking kills me. It’s $1.5 billion which there are, there are several 1000 people in the world who could pull out $11.5 billion from their pocket and replace all the AI, all the USAID funding. See, I said AI when I’m, it’s a ubiqui it’s, it’s, we’re, we’re. We’re like, we’re, we’re conditioned that could replace all the USAID funding with a check or with a crypto transfer, and they wouldn’t actually be cash like that’s bananas, and they wouldn’t miss it. So, you know, people still reeling, um, missions still reeling from the USAIDs. I have a client that’s, but I, I, I hear about it from others as well, um. And it wasn’t just USAID, but State Department cuts that were non-USAID funds. The State Department did a lot, um. Yeah, a little, a little in media, you know, I, I listened to some media folks, um, Voice of America, trashed, trashed under, uh, what’s Carrie Lake, you know, uh, used to, used to, you know, like our, our soft. What’s it called soft diplomacy, right? Like, like bags of rice, bags of flour and sugar through USAID and State Department, news and information that was trusted, unbiased. I know there are a lot of people who would disagree that it was unbiased, but still, the, the effort was to, to be unbiased, spreading news and information around the world, around the world. Uh, and then I guess also, uh, public media cuts here in the United States where grossly, ironically, Red rural communities are most impacted because they’re not gonna get emergency flood warnings like like just failed in help me with the state was it Kentucky, the the river that flowed and the and the camp that lost 20 counselors and children, was it Kentucky, Texas. I’m sorry, it was Texas, right, thank you, um. You know, emergency warning systems, let alone news and information, you know, we’ve, we’ve gutted, uh, corporate media long ago gutted local media, but just so news and information. Lost through the Corporation for Public Broadcasting funding. Corporation for Public Broadcasting, of course, winding down in I think October. September or October, uh, so their funding lost and even just as basic as like I’m saying, you know, emergency warning systems for rural communities, horns that blow. Uh, messages that get sent at 3:30 in the morning. That that overcome your do not disturb. Lost, you know, lost. Stupidly Um, and a, a lot of this, you know, we’re just not, what, what aggravates me personally is we’re just not gonna see the impact of it, some of it for decades, and we haven’t even gotten into healthcare. But we’re, we’re maybe not even decades, but just several years. It’s gonna take several years of Fail failed warnings about things that NOAA and the National Weather Service used to be able to warn us about, you know, 8 months ago, um, and health, health impacts in terms of loss of insurance, lost subsidies around Obamacare, uh, Medicaid cuts, and Medicare cuts likely coming, you know, we’re we’re gonna see. Sicker people. We’re gonna see a sicker population, but it’s gonna take time. It’s not gonna happen in 6 weeks or even 6 months, but it will within 6 years. We’re gonna be, we’re gonna be worse off, and we’re not, and we’re gonna blame the, the current then administration, whatever form it’s in. Nobody’s gonna be wise enough to look back 6 years. And say 6 years ago, we cut Noah and that’s why now today, in 2031, you didn’t get the hurricane notice. And then of course healthcare too. How about in fundraising, Tony? I mean, what I’m, what I’m hearing is, don’t rely on the billionaire philanthropists anymore. Like, yeah, yeah, we’re over, thankfully, we’re over that. I, I, I never, I, I, you know, there’s, there’s so far and few, few and far between and, and 10,000 people, 10,000 nonprofits want to be in, um, Jeff Bezos’ ex-wife, uh, pocket, I can’t remember her name, Mackenzie Mackenzie Scott’s pocket. 10,000, 100,000 nonprofits are pursuing that, you know, the focus on your relationships, build, work on donor acquisition, but not at the billion dollar level. Work on your sustainer giving program. Work on, work on the grassroots. Can you, can you do more in personal relationship building so that, so that people of modest means can give you $1000 or $5000. And, and people who are better off can maybe give you $50,000 but they’re not ultra high net worth. But if you’re building those relationships from the sustainer base up working on your donor acquisition program, how are you doing? Are you doing with the petitions, emails, and then a welcome journey and you’re moving folks along and then you’re bringing them in and then inviting them to things, you know, work at work at the grassroots level. Among the, the, the 99.9. 8% of us that aren’t ultra high net worth. The other 95%, for God’s sake, we’ve been doing this since 2010, 2010. Yeah, 2010, 15 years, right? Yeah, 15 years, 7, yeah. The other 95% were, you know, don’t focus on the wealthy that everybody wants to, you know, the celebrity. I got a client with big celebrity problems on their board. Names you would know, 3 names you would, everybody would know. Um, they’re a headache. They don’t, they don’t make board meetings. They cancel at the last minute. They, uh, last minute, like a couple of hours. After all the work has been done, all the board books have been sent, and a couple of hours’ notice, they can’t make it. And then the and then another one drops out. Well, if she can’t, then, then I can’t also. Uh, as if that’s a reason, and then, and then the board meeting is scrubbed, and now, now we’re, you know, now they’re struggling to meet the requisite board meeting requirement in the bylaws, right? But so, you know, celebrities, you don’t need celebrities, you need dedicated folks on your board who recognize their fiduciary duties as Gene talks about often, to you, loyalty, care. Is there a duty of obedience to? Is that one? Or is that’s, no, that’s, that’s the clergy. That’s the duty of obedience. I know it’s not celibacy. I know that’s not, I know that’s not good. Amy, why did you mute your mic when you’re laughing? Come on, let us hear you laugh. Uh, now I know it’s not celibacy, but uh loyalty and obedience, loyalty and care, sorry, loyalty and care. And what’s the other? There are 3. What’s the other of obedience in the laws and internal policies. Yeah, yeah, obedience to laws and internal policies, right. So but, but care and loyalty. That’s another one, another one of these celebrities. The giving to Giving to a charity that’s identical to the, the one that I’m that I’m working with in the same community, does the exact same work and major giving to that charity. So Yeah, you, you know, focus on the, on the 99.98% of us who aren’t ultra high net worth. The grassroots, work on your work on your donor acquisition and sustainer giving and move folks along from the $5 level to the $50 level. This is how it gets done. Things are hard, and there are things we can do. Yeah, thank you. There are, there always are. Yeah. If we’re, if we’re focused in the right place and, and bring it back to artificial intelligence, you don’t even need to use artificial intelligence if you don’t want to. Amy, you’ve said this to us. You don’t need to, and it, but, you know, but that’s, it’s, that is not all of technology and that is not all of your focus in 2025 and beyond. Especially. When using it is impacting care and loyalty and obedience and data protection and everything else, right? Thank you for putting a quarter in my slot. That really worked. There’s a lot going on and there are things we can do. How about we end with that? Because that’s up, that’s upbeat. There is a lot you can do. There’s a lot you know. Amy, you were saying we have so much you can do. There’s so much you do already know and That doesn’t change because it is so hard. It just reinforces how important it is that you do know all of that, that you do know what you are doing, that you can take some actions, even if they feel small. Making sure 2 factor is enabled everywhere could be the thing that saves your organization from being in the news, you know, like, that’s worth it. And it didn’t feel that big or overwhelming. And also everything is still horrible, but you did that thing and it was important to do. Know what you know. You know, a lot of people we don’t know what we don’t know, but you, you do know what you do know. Know what you do know, and, and take action around what you do know. Whether it’s two-factor authentication or, or uh talking to your board about sound technology, investment, or it’s Focusing on your sustainer giving. And there’s a lot going on, there’s a lot you can do. Thank you. And pat yourself on the back whenever you take those small steps because they’re probably bigger than you think. That was Gene Takagi. Leaving it right there. Our legal contributor principal of NO. With Gene Amy Sample Ward, our technology contributor and CEO of NE. Thank you very much, Amy. Thank you very much, Gene. We’ll see you again soon. Thanks, Tony. Thank you Tony. Next week, better governance and relational leadership. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guide, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.
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[00:01:38.84] spk_0:
And welcome to tony-martignetti non profit radio. Big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. And oh, I’m glad you’re with me. I’d be thrown into hemo pneumothorax if you made me hyperventilate because you missed this week’s show. Best and worst of newsletters. Patty breach returns with the most common email, marketing mistakes and how to make your print or digital newsletter stand out. She’s CEO of the purpose collective and digital self care. Here’s help to identify the digital spaces that bring you stress and joy and realization of the pitfalls of multitasking. Amy frame also has advice on resilience against online harassment. Amy is from win without war. These both continue our coverage of N ten’s 2023 nonprofit technology conference on Tony’s Take two. It isn’t what it is. We’re sponsored by donor box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org. Here is best and worst of newsletters.
[00:02:09.81] spk_1:
Welcome to tony-martignetti non profit radio coverage of 23 N T C. The nonprofit technology conference in Denver, Colorado. It’s actually, welcome back. And this is our final interview of 23 N T C with me is Patty Breach. She is founder and CEO of the Purpose Collective. And here at 23 N T C, we are sponsored by Heller consulting technology strategy and implementation for nonprofits Patty Breach. Welcome back to nonprofit radio. Thank you so much for having me. Last year. I was telling you off Mike that I loved your suggestions about the welcome journey and I implemented them
[00:02:24.48] spk_2:
myself. I’m so glad to hear that
[00:02:36.13] spk_1:
I did for the insider alerts for nonprofit radio. Insider alerts when people sign up, I had a three, I have three email. I still have a three email journey all based on your
[00:02:36.97] spk_2:
advice. Thank
[00:02:39.00] spk_1:
you. So this year we’re talking about the best and worst of nonprofit newsletters. I guess you’ve seen some bad ones.
[00:02:47.98] spk_2:
I hate to say that I have
[00:03:05.62] spk_1:
you have obviously because we got the best also. So um let’s start because I don’t want to end on a down note. Um apply learnings to email messages, decided newsletter style. Alright, maybe let’s start with you. You have avoid the most common email marketing mistakes. All right. And you’re welcome to pepper it with good and bad examples. Sure. The bad ones are probably funnier than the good ones. So if you have some good funny one, good, funny, bad ones. Um, what are some common email marketing mistakes?
[00:03:54.48] spk_2:
Yeah, so I would say a really big one that I see a lot is when organizations um use really complicated words and they use really like dry professional sounding tone and they have a lot of industry jargon and a lot of acronyms in their email. So I think an email should be written, a newsletter should be written the way we talk. It should be very conversational. It should be like a six to an eighth grade reading level. And unfortunately, what’s common in a lot of newsletters that I see is to kind of throw in words like infrastructure and like government spending on key performance indicator. And it’s just like that kind of, that kind of information isn’t absorbed.
[00:04:23.75] spk_1:
People feel they have to show up in a certain way. Where do we get that from? They don’t talk like that, they don’t talk like that. Where does that come from? That is college English courses that teach you to write a thesis or something?
[00:04:27.83] spk_2:
Yeah. Or maybe just after writing grants, you think that you need to use the same type of language. But your average supporter um wants to hear from you in a laid back conversational, easy to understand tone. Okay.
[00:04:44.51] spk_1:
Thank you. What’s another marketing
[00:05:37.37] spk_2:
mistake? Another one, this is, is a big run. I see a lot of organizations use what I call we focused language. So they tend to talk a lot about themselves and it’s completely understandable why they do that. Um You know, you wanna, you wanna show your donors what you’ve been up to and you want to prove that you’re a really good organization doing really good things in the world. Um Unfortunately, though, it can come across as really self centered if you’re just sending an email out that says here’s what we did. Um And it doesn’t really invite your supporter into the story and show them that they have a role there. So the solution to that is to use you focus language and to really say to the donor, you know, thanks to your support, here’s what we were able to do. Your gift changed the world in this way. Um So you’re, it’s the content is still the same. You’re still talking about what the organization has done, the impact the organization has had. But it’s a shift in the language so that the reader feels like they’re part of the story, they feel like they’re part of the movement. They feel like they matter that their support is really important. Um can really draw people in a lot more.
[00:05:58.01] spk_1:
I found a lot of times when I’m writing, I, I adopt this one. Exactly. I, I try to replace the with you, like maybe the outcome or replaced with the outcome you enabled, you know, you can, you can get that pronoun in there a lot if you’re conscious about being you focus.
[00:06:30.56] spk_2:
Yeah, I feel like I’m a broken record. Sometimes I say this all the time. Like the most important word you can use in any of your marketing is the word you. And I told that to um the people in my session today. I was like, if you forget everything else, I tell you today, just remember this, like the word you the most important one. What
[00:06:38.66] spk_1:
else? I’m sure you have other email marketing mistakes.
[00:07:43.67] spk_2:
Um Yeah, so another one that I see is that people are sending organizations are sending emails that don’t stand out from the rest. So, um all of us at this moment in time probably have quite a few emails in our inbox that we’re not really looking forward to reading. Like it’s a long block of text. Um It’s probably about something, some topic that we’re not exactly looking forward to reading every word. Um And so I would really encourage nonprofits to make sure that they’re presenting their information in a way that’s inviting and easy to consume. So make sure that there’s enough line breaks to break up your text to make sure that you’re highlighting portions of the text, either with just bold font or hyperlink. Um If you can add photos and buttons in for calls to action, that’s great. I like to picture someone um checking their email on their phone while they’re pumping gas and if they pull up an email and it’s just a full block of really long text at the gas station, they’re not going to read it. Um, whereas if it’s a little bit more inviting and paragraphs,
[00:08:15.45] spk_1:
even single sentence paragraphs, that’s where you can violate the rules. We were taught in English, English composition class. There should be no single, a single sentence should never be a paragraph. Wasn’t that one? Like and donate sentences with prepositions, you know, the two you can donate to. Um, um, but yeah, I mean, you can have a single sentence, paragraph. I use them a lot and yeah, so dense blocks. I like your uh gas station. I don’t know, analogy or a gas station setting. I’m busy with something but I’ll also, I’ll engage if it
[00:08:23.43] spk_2:
looks inviting, right? You have some of my attention. Are you going to pull me in and get the rest of my attention because it’s really inviting? Okay.
[00:08:30.33] spk_1:
Okay. Yeah. What else? Mistake?
[00:10:54.60] spk_2:
Another big one is that organizations don’t tell a story in their emails. And so they, they often just assume that, you know, why you should give a donation. Um I had a couple examples of organizations that just said things like, um please donate to our operating funds before the end of the year. That was it? Or please help us reach our year end goals. And it’s like, what do you do? Why should I give you money? You set a goal that doesn’t mean I should contribute to it. You have a fund. Why should I write about it? And so another thing too is that, you know, you’re probably not the only organization that this donor is receiving an email from like there’s people getting, you know, maybe three or four, maybe 14 or 15 different emails. And so be careful assuming that the donor remembers what you do remembers your cause, remembers everything about it, remembers why it’s important to give you want to tell that story in each email. And I really recommend telling the story from the perspective of one person, one individual. So um the example I gave was it was actually a perspective of an animal. One donkey um is the story of his donkeys rescue and how he’d been rehabilitated. And um we as human beings a lot easier for us to wrap our minds around a story of one individual’s struggles and triumphs than it is for us to wrap our heads around a bunch of statistics. So um it can be tempting to say, you know, look at our impact we’re in, we’ve helped this many thousands of people and we’ve reduced pollution by this many parts per billion or whatever it is. But those really don’t sink in with us as much as hearing like um here’s a child who used to cough a lot, but now he doesn’t like now he can breathe freely and run around. All thanks to this new stove that his family put in, thanks to your support, you know, like things like that are much easier for us to follow. So I really recommend telling a story in your emails as much as you can every time. And that might be a story from the perspective of one of your team members. It might be a story from the perspective of one of your community members. Um Whatever it is, we love stories, we eat them up.
[00:12:16.41] spk_0:
It’s time for a break. Stop the drop with donor box, the online donation platform. Let me ask how many putative donors drop off before they finish making the donation on your website. You can stop the drop and break that cycle with donor boxes. Ultimate donation form added to your website in minutes. When you stop the drop, punitive donors become donors. It’s fourth time faster, checkout easy payment processing. There’s no set up fees, no monthly fees, no contract. And I love this. You will be joining over 40,000 U S nonprofits and over 50,000 worldwide. Now, if I had said there were four using donor box, you might say, well, they could be making big mistakes, all four of them. That’s, you know, tiny number. It’s a lot of bad practice out there. But 50,000 around the world they can’t all be wrong. So there’s something going on here. Donor box helping you help others. Donor box dot org. Now back to best and worst of newsletters with Patty Breach.
[00:12:23.91] spk_1:
Have you got any good uh good bad newsletter examples? Maybe maybe you pepper maybe, maybe included a couple but any, any anything that stands out deserves a shout out alone as a, as a bad newsletter.
[00:14:03.41] spk_2:
Um Yeah, I mean, so one that comes to mind it was actually very beautifully designed email. There’s like a gorgeous photo in it and then there’s a short little paragraph and a call to action button, but that was an email that said, you know, the year is coming to a close. Let’s end it on a, on a grateful note. Will you donate to our operating fund? And that was the end of it, didn’t say, will you donate to provide more clean water? Will you help us house more people? Nothing, no indication of what it was for. So that one comes to mind as being like too little information. There’s another one that I think had too much information. Um It was for a, a community that had been affected by a natural disaster. And so it was a really long dense text, heavy email and there was one sentence that was hyperlinked in the middle of it. So that was the one thing that you’re I was drawn to. Um but the sentence that was hyperlinked wasn’t exactly, it wasn’t a call to action. It wasn’t, it didn’t draw the reader to the right part of the email. And so I thought that the most important part of that email was if you’ve been affected by this natural disaster, here’s click here to get the support that you need or even if you want to help those affected by the disaster, click here to provide that help, but that’s not what was highlighted. It was like an announcement that the government had created a task force to do something related. So
[00:14:26.18] spk_1:
remember vague and okay. Okay. Um Any other, I don’t wanna give short shrift to your, your content, your your value. So anything else other common email marketing mistakes?
[00:15:00.88] spk_2:
Um I mean, I could talk about this for hours. I’m trying to think of the ones that I put. Um I would say in terms of that, um wanting to be inviting and wanting people to stand out from the rest subject lines can be really important. Um So I would not recommend having a subject line that says like spring 2023 newsletter. Um Yeah,
[00:15:01.82] spk_1:
that’s pretty obvious. I mean, it doesn’t right. There’s no value
[00:15:27.21] spk_2:
in that. Like, why, why should I read this? Especially if I have six other emails in my inbox that tell me their spring newsletter, you know, you’re not standing out from the rest at this point. So I think um putting a subject line that that pulls something from the email body, but that’s like really interesting like, um like, hey, I’d really like to tell you the story about so and so or life changing stories like these are possible because of you like putting stuff like that in the subject line. It’s more intriguing you in there. You got the, you in there and now you have, you’ve piqued my interest. I’m like, oh, what life changing stories, like stories,
[00:15:54.84] spk_1:
at least give yourself the best shot. And spring newsletter is not going to do it. Right. Okay. Right. All right. Pull out something interesting. Provocative. Uh, all right. All your content is not necessarily going to be provocative, but at least interesting. not, I mean spring 2023 newsletter. That sounds like the name of the file dot doc. That, that’s your file name. Stay away from that. Stay away from
[00:16:14.81] spk_2:
that. All
[00:16:16.91] spk_1:
right. Fair enough. Anything else bad.
[00:17:34.39] spk_2:
Yeah, I guess one other, one other one is um information overload. So just trying to cram 24 pieces of information into one newsletter. Um You run the risk of people not absorbing anything if you try to get them to absorb too much. Um So I used an example of an email that was from like a local voting organization trying to encourage people to get their ballots in and letting them know that, you know, certain deadlines are coming up. And I really think this in from this email was information overload. And so the main point of like it’s too late to mail your ballot and please drop it off at one of these locations by this date. I think that was lost in the sea of all this other information that was being thrown at you in like multiple columns and multiple colors and multiple. There was also like, do you want to come on a ballot processing tour center tour? Do you know a 17 year old who needs to register to vote? Do you want to watch this video we made about? And it was like, it’s just too much. So you miss the most important thing. And so I always recommend try to just have 2 to 4 pieces of information in your email newsletter if you can and don’t go past that.
[00:17:37.18] spk_1:
Tell me about the purpose collective. What are you doing over there?
[00:18:00.78] spk_2:
Yeah. So we’re a digital marketing consulting firm. Um There’s three of us and all three of us actually used to work for an organization that was based in Nepal. We had a really unique challenge um being in Nepal with us organization. So the donor base was in the US and Europe. And we had to basically convince people who had never visited our project site and had never met any of these people, had to convince them to care enough to donate to them. And all we had was the internet to do it. So we learned a ton about how to write compelling emails and blog posts and social media posts. And we decided to take what we learned there and help other organizations see that same kind of success
[00:18:25.95] spk_1:
based in Boulder Colorado, but nationally,
[00:18:30.72] spk_2:
yes, I’m in Boulder Colorado. And my other two team members are elsewhere.
[00:18:56.57] spk_1:
You’re in Boulder. Okay. But not the other. Doesn’t matter, it doesn’t matter where they are. We’re all over. Alright. Alright. Purpose collective um decide on a newsletter style. I’m just looking at your learning objectives. I’m not imposing this on you. It was, it was public, it was public um public domain decide on a newsletter style. It’s best for your organization that culture based uh know your donor type. How do you decide?
[00:19:36.48] spk_2:
Yeah, it’s a great question. Um I think of all the different things we talked about. You know, like, do you feel like you could tell stories in your newsletter each month? Um Do you feel like that is maybe not the right fit for your organization because you do have a lot of important announcements to get out to people. Um If so, can you send fewer emails or sorry, more frequent emails with fewer pieces of information per email? So you’re not overloading people. Um And the main thing I would suggest to people is to test things out. So test a newsletter style that’s different than the one you have now and see if it performs better. Um And just keep iterating on that, keep trying different things. Keep saying, does this style work better than this one? Is this one more easy to consume than that one? Until you find something that feels both easy for you to produce? And that really resonates with your supporters,
[00:20:06.46] spk_1:
improve impact, apply learnings to email marketing, to improve impact. Do we really cover
[00:20:13.40] spk_2:
that? I think we did. Yeah, I mean, I would just say, you know, there’s a lot of really wonderful organizations out there doing such important work in the world but their newsletters don’t often reflect that
[00:21:03.41] spk_1:
some of your newsletters. Oh, no, no, no, this does not apply to your exemplary, but he still has ideas that you’re all, your newsletters are all above average. So, no, there’s always learnings to be had. Hopefully your newsletters don’t suck. But if you feel like it does, yours does, then, you know, do something about it. I mean, if it doesn’t get much engagement, right. If you have buttons and nobody’s clicking them, if you have asks and nobody’s responding, these are symptoms of a sucking newsletter
[00:22:17.50] spk_2:
and to go back to that newsletter, that was about the natural disaster. It’s totally understandable to think, you know, oh, there’s so much going on after this disaster struck. Let’s just get a newsletter out and we’ll worry about the formatting later. But I would actually argue that that’s when, when the format of your newsletter matters most because you’re trying to communicate with people who have just gone through a really rough time and they might be, you know, a single mother with three Children under the age of five or someone who doesn’t have English as their first language and they’ve lost their home because of this natural disaster and they’re living out of a hotel room. And if you send them an email, that’s really hard to understand. It’s a really dense block of text and it’s not easy for them to see that your organization can help them. Um It’s a missed opportunity. So it’s, it’s, you’re gonna have more impact as an organization, you’re going to be better at fulfilling your mission. If you can get the information to the people who need it really effectively through your communication channels. So this isn’t just about like creating a pretty email because I think you should. It’s about reaching the people who need you, leave it there.
[00:22:44.23] spk_1:
All right, she’s Patty Breach founder and CEO of the Purpose Collective. Thanks very much, Patty. Good to see you again. Thanks for all your valuable ideas. Thanks for having fun to thank you and thank you for being with nonprofit radio coverage of 23 N T. See where we are wrapping up. This is our last interview of the conference and where we are sponsored by Heller consulting technology strategy and implementation for nonprofits. Thanks so much for being with us.
[00:25:31.48] spk_0:
It’s time for Tony’s take two. It is what it is, it is what it is. I’ve been avoiding that for a while now because there are so few things that it applies to like hurricanes, um cyclones, volcanoes, tornadoes, cloud formations. Alright. Those are all weather related, but it makes the point that there are so few things that just they are what it is, they are what they are, the problem with this. It is what it is is ubi ubiquitous phrase that folks use is that it absolves the responsible people or person of their responsibility and the responsible party might be you. Lots of times I say it is what I made it but whoever it is. Yeah. So I just don’t like this avoiding responsibility. You know, there’s so much on Twitter about um accountability, transparency. I guess we’re talking mostly about accountability here. So hold people accountable. It is what it is holds nobody accountable. It is what it is just gives up. There’s nothing we can do. There’s nothing I can do nothing you can do. There’s nothing they can do. There’s nothing anybody can do. It is what it is. But there’s so few things that, that applies to like weather is the only thing I can think of. There may be some very other small circumstances, narrow circumstances, but it is what it is does not apply to anywhere near the circumstances that we attach it to. So I have dropped as much as possible. It is what it is. And when people say it, I say, well, you know, that absolves everybody of responsibility that, that means that nobody made that happen. But let’s take a look at it because because of what it is, someone obviously did it. So it is what it is. That’s how, that’s how I feel about it, think about it. And that is tony stick to. We’ve got boo koo but loads more time here is digital self care.
[00:25:56.03] spk_1:
Welcome back to tony-martignetti non profit radio coverage of 23 N T C 2023 nonprofit technology conference in Denver, Colorado. We are sponsored at the conference by Heller consulting technology strategy and implementation for nonprofits. With me now is Amy Frame director of Data and Technology at Win Without War. Amy. Welcome to Nonprofit radio.
[00:26:04.96] spk_3:
It’s wonderful to be here. Thank you for having me. It’s my
[00:26:07.09] spk_1:
pleasure. Your session topic is digital self care and healing for digital professionals. Um ordinarily, I would ask why this session is important. I think it’s obvious but, but I still want you to frame it for us, please.
[00:26:45.00] spk_3:
Yeah, I think it’s really important as folks come and we learned so much about how to use tools, how to use technology for the folks that we serve, how to fundraise. And it’s really important to take a step back and look at how the technology that we spend our entire lives sort of immersed in affects us, how it affects our emotions. You know, whether we have healthy habits around it and how we can make our own lives better while using technology.
[00:26:56.91] spk_1:
And you say in the title for Digital Professionals, isn’t everybody a digital professional?
[00:27:03.01] spk_3:
Yes. Yeah, in some ways but not
[00:27:06.09] spk_1:
intended just for just for like developers and
[00:27:38.88] spk_3:
no, no, absolutely not. I think anyone who works, whether you’re a fundraiser, whether you’re writing emails, no matter what you do in this space, you are interacting with technological systems, but you’re also following sort of the conversations that happen about technology, the conversations that happen around the tools you use or the issues that you might work on. And some of those issues are very hard homelessness, poverty. I work in war and genocide, very difficult topics. And so I think anybody can kind of benefit from doing this kind of self reflection.
[00:27:45.90] spk_1:
So you uh as part of your session, you had, you’ve done your session already
[00:27:51.74] spk_3:
know we’re doing it tomorrow,
[00:27:52.88] spk_1:
coming up tomorrow. Okay? You have a mapping exercise. Yeah. Is there any way that our listeners can benefit from that exercise? Oh, yeah, absolutely. They can they access it
[00:29:57.72] spk_3:
online but it will be in our collaborative notes. I can describe it. It’s actually very easy. Please do, please. You basically you take a piece of paper and you think about all of the places that you go online and you need to exclude the things you have to do for work. So you can’t say the work slack, right? You have to be on the work slack. You don’t have a choice. But for instance, if you are in a Facebook group with family members or you follow cooking on Instagram or you do for me like foreign Policy, Twitter. Right. And be pretty specific about the places you spend online and include places that you lurk that maybe you don’t type a lot, but you read a lot. So like celebrity news, things like that. And once you’ve done that, take two color pens, red and a green one, if you want to be like traditional and all of those places where you feel bad or you feel that it’s toxic or you feel like you see conversations that, you know, are negative primarily circle those with the red pen and then the places that make you feel really good and like maybe it’s art you’ll enjoy or maybe it’s somebody who makes really cool videos or it’s a good conversation place for you circle those in green and then really look at those and start thinking about how do I have less of the red space in my life and how can I get, spend more of my time in those green spaces or find places like that? So that not spending 50% of my time online in spaces where people might be abusive or, you know, any political discussion. Let’s be honest at this point, online in this country is very fraught and difficult and imagine what your world looks like if you don’t go to those spaces anymore. And sometimes that’s really hard, like leaving Twitter is a big thing or, you know, one thing that came out when I’ve done this exercise with coworkers. And when Colleen and I did it together just to get ready for the presentation was that extended family? Facebook for a lot of people is a terrible place. And that’s a hard thing to say to your family. Like, look, Uncle Steve, I can’t talk to you on Facebook anymore, but you might end up having a better relationship with that person if you set that limit. Right? Sometimes
[00:30:24.20] spk_1:
you don’t have to go as far as extended family on occasion. Um Okay. So this is, this is a very simple exercise. Your right. Thank you. But it’s consciousness raising, it’s awareness, it’s presence, you know, thinking about, yeah, being conscious about your choices, your online choices.
[00:31:36.26] spk_3:
Yeah. And I think sometimes, and especially for people who kind of work in tech, we kind of already know we should do these things, but we never actually make time to reflect and make the choices to do them and it becomes just, it actually becomes another source of digital stresses. I really, no, I should go clean up my Twitter account and then that’s another to do list thing that I’m not getting done, right? And so it’s just like making time to evaluate those things and like honor yourself a little bit and recognize that all of those toxic things on the internet. I think tech people sometimes think I can describe it. So I’m immune to it, but we’re, it’s, we’re not immune to it. All of the, you know, negativity, all of the manipulation that happens like and through advertising and stuff that all works on us too. And so we have to, we have to treat ourselves like regular users and not the and not make the assumption we’re different than other people who are using like the technology that we build or the content we put out. We have to recognize this all we are all part of the ecosystem as users also. Well said,
[00:31:37.40] spk_1:
alright. Um you have a, you have an exercise quick, uh there’s a quick exercise unpacked the pitfalls of multitasking, multitasking, right? Alright. So before we, before we get to that six hour topic, um anything more on our just our consciousness and being more um more intentional about our online choices, I
[00:32:06.22] spk_3:
would say that, you know, what we really hope that people take away from this is that these seem these, these are things that seem sort of like common sense, but they’re not useful to us. If we don’t actually take time to do that, there’s not
[00:32:27.96] spk_1:
nothing wrong with like a simple exercise like old school and that is kind of simple to do. I mean that doesn’t, that doesn’t mean it’s not valuable, you know, we were last session we were just talking about, I guess I was just talking about handwritten notes, you know, like for stewardship for donors, how uncommon they are, but how they stand out because hardly anybody does them anymore and their handwriting, handwriting notes goes back 400 years or something.
[00:32:47.25] spk_3:
That right.
[00:33:29.72] spk_1:
Exactly. Exactly. So, yes, your grandmother’s tactics. Uh, she didn’t call them tactics but they’re not just because they’re old doesn’t mean they’re without value. Those two are not, do not, one does not imply the other. All right, you said it. I just had to amplify it. Get tired of the old school. No. No, you can’t. There’s, there’s no value in that because it’s old. Yeah. Well, it lasted for a long time and it still survived. Maybe for a good reason. I’m not saying everything old, nor am I saying everything old is valuable still. I’m not saying that either. All right, I can feel my blood pressure rising. All right, I’m sorry. Okay. You were making a point. Um um No, we haven’t gotten to know we’re still talking about being in your intentional choices,
[00:34:27.27] spk_3:
making your intentional choices and making time and making that investment in yourself. It makes you do better work when you’re not stressed out. I think one of the dangers of being in online places and we just absorb so much negativity is that if you work in, you know, in the nonprofit industry, you need to be optimistic, to do good work, right? You need to have hope, you need to have positivity or you’re, you’re not gonna feel like what you’re doing is really matters, right? And so it’s, it’s about like you know, pushing away that negative because it can make people angry and cynical and bitter. And there’s a whole larger story of how things are playing out in our country right now over all of this, right, being able to pull yourself back from that and be one of the people who is working from positive spots, working from that optimism is really, really important if we want to solve our problems, if we want to do good work, if we want a nicer world to live in and then that’s real.
[00:34:43.43] spk_1:
Do the exercise, pay attention to the red circles, try to try to amplify the
[00:34:50.17] spk_3:
green. There it is. And that’s just as simple as that. Let’s
[00:34:56.64] spk_1:
move to multitasking. So we are generally poor multitaskers,
[00:35:00.70] spk_3:
right? We are very, very bad multitasker.
[00:35:03.49] spk_1:
I don’t know. Do you have data is there? I
[00:35:39.48] spk_3:
will say the one thing that struck out to me when I was looking at multitasking and you know, there’s numbers about, you know, how slow your attention span or this or that. If you want a really potent statistic about how bad we are at multitasking. 3500 ish people died in 2021 because they were looking at their phones when they drove. That’s a real stat and that is just shows how hard it is and it’s really hard. Everybody does it. I’m just going to look for a second. I’m gonna talk while I’m driving. We’re just not built for that and, and, you know, that’s, you know, but it’s hard when you that in the moment, the way that our phones are designed to, like, hit that dope. I mean, it is hard to be like, okay, I’m gonna pull over for a minute. Right. It is. I’ve been
[00:36:04.53] spk_1:
trying to do that more and I’m not, you know, I’m trying to ignore the call pull over when I can and make the call back. If I, if I need, if I can’t wait till I get to my destination. But I’m trying to do more of that pull over.
[00:36:06.44] spk_3:
It’s very hard, you know, and it is this sort of psychology of the devices that we use, you know, and half the time I’ll be like frantic
[00:36:54.62] spk_1:
things are made to dopamine hits damn things. Did you see social network? Is that the one that, is that the one about Facebook social dilemma? The documentary, a social dilemma, social dilemma. The one that deconstructs the social platforms to show you how they give you dopamine hits like like the three circles on an iphone when the other person is typing. Oh my God, they’re typing. I can’t leave. I can’t go somewhere else. I might miss the message. I might not see it as soon as it comes through like that. There’s, there’s a one of the streaming services has a documentary. I don’t know. Is it social dilemma?
[00:36:56.65] spk_3:
I think that might be what I think I might have seen this. But, yeah, it is. It’s all right there. Right.
[00:37:01.45] spk_1:
Yeah, they’re made to keep you invested in it. Right.
[00:37:19.67] spk_3:
Exactly. And half the time, you know, I’ve noticed that, you know, if I’m driving and I hear it and then you pull over whatever and it’s just like a notification from some app that I barely use and I don’t care about. Right. But it’s easy. But nonetheless, you’re like, I have to see what this is. I need to look at this.
[00:37:48.41] spk_1:
That’s a good one about notifications. That’s another place where we could be intentional. Go go to your settings and find, look at notifications, whatever kind of phone you have and look at, do you need notifications from all the apps that you have it turned on for? Okay, Google Maps, I would say notifications. They are good. You’re getting turn by turn directions. But do you need to know that somebody I liked your post on linkedin wasn’t even a comment. It was a like, you know, be scrupulous about that ship.
[00:38:04.86] spk_3:
Do you need, do you need to know about that? Uber eats coupon, you know, right now, and that one is particular pet peeve, lots of notifications, but you know, that kind of stuff and, and, and you can also set those settings a lot of times you can customize them. So I only want an important this, you know, this kind of notification or that kind of notification. So it
[00:38:15.82] spk_1:
could be a silent one. It could just be a banner without the noise. And I know iphone and that’s the one I had for years that it’s very, it’s very detailed about whether you get a sound or not. So you could just get a banner notification. So it’s not going to disturb you while you’re driving.
[00:40:05.65] spk_3:
Right. Right. Because then you won’t even notice it, you know. And so, you know, all of that stuff, you know, the driving is bad, but just in general, I think what gets lost when we try to multitask and I, you know, I work with people who swear they are the best multi, I see it in job listings, right? Like be a good multitasker. But if you’re trying to write that email blast and make it great, but you’re also having three conversations on slack, you’re not actually writing a great email and you can tell yourself you are. But if you give yourself the gift of focus, you’re going to do better work. And like again, the work that the people at this conference do, the work that non profit people do is important. It deserves to be done well and it’s okay to say to your co workers. And this is for, I’ll be honest, for us, organizationally, this was something we all had to work on together, which was we’re going to, if someone says I’m busy and I’m not going to respond to you on slack for an hour, the rest of us need to respect that, right? And, and creating that space and, and making it so that people know it’s okay. So when you’re working in your collaborating with people, letting them also letting them know, you know, I know you’re busy, you’re working on this event. You know, why don’t you, you know, touch back with me when you’re available and giving that to other people to write and making sure they know it’s okay that you, that you don’t have to be responded to urgently because I think we’ve in, in the sort of environment we live in since we always have a phone, we assume everything is urgent, right? But you’re not doing good work. If you do everything urgently, some work takes thought and planning and plotting, you know,
[00:40:12.92] spk_1:
you know, set boundaries and respect boundaries. Exactly. Respect your own. So like enforce your own but also respect other people’s boundaries. Exactly.
[00:40:22.79] spk_3:
Exactly. Alright.
[00:40:55.96] spk_1:
So multitasking. Yeah. And it’s right and you can feel it, you know, if you’re, I don’t know, I shouldn’t impute my feelings, other people. So I won’t do that. I feel like when I attempt to multitask it might be like I’m trying to listen to something on youtube and I’m also writing and I can tell I’m not doing it well. So I’ll shut the youtube thing off. But I can tell I’m not focused, I can tell you do feel it. And then, but so, you know, if you get those feelings, um, you know, don’t, don’t kid yourself respect your own feelings. If it doesn’t feel right, you’re probably not giving either one justice, not learning how to build the deck on youtube. And that wasn’t what it was probably something political. I was trying it on youtube and you’re not giving respect to the, the thing you’re trying to write on the screen.
[00:41:36.72] spk_3:
You know, and, and also, I mean, there’s an element to it and I think that as phones have become so pervasive that we’ve forgotten it that it’s, if I’m sitting in a meeting with you and I’m reading my phone, I’m telling you, you’re not that important, like, and we, you know, it’s very disrespectful but it’s become really, really common for people to do that and, and, you know, respect other people’s time, respect your time and, and really, you know, especially when we’re talking about, you know, co workers and working together, like we all only get 40 hours a week to get the job done, like, make that easy for everybody around you as well, you know, because
[00:41:53.85] spk_1:
this can contribute to burnout. Yeah. Yeah. Burnout departure,
[00:42:04.03] spk_3:
all of that. Yeah. And it makes feel, it makes people feel like they’re not important in your organization and that definitely, you know, it does, it makes people feel burnout, it makes people feel undervalued, it makes people feel not valued, you know,
[00:42:11.94] spk_1:
where else would you like to go with this uh self care healing wellness? I
[00:43:25.06] spk_3:
think, you know, the, the other thing that, um you know, I would add to this is, you know, if you find doing setting limits for yourself really hard, then you need to think about some more creative strategies. And I will say that this doing these things and I sort of developed this out of working with my co workers who were clearly very burnt out with technology and we work with, you know, a lot of times we deal with abusive people and things like that. And I would say, you know, for me, it was really hard to put down the phone or to put, and my, the worst was I had spent all weekend online and I finally had to realize that I had to put my laptop in a closet for a Sunday on Sundays. That’s what I do. And it seems it makes me feel like an absolute child, but I have, it actually gets the job done. It makes me feel better. I started people think I’m crazy for saying this, but I go places and I don’t take my phone all the time anymore. If I’m going to a movie, I don’t need my phone. You know, if I’m gonna go have a drink with friends, I don’t need my phone and I started leaving it and it initially feels very like almost dangerous. But what if something happens, but emergencies happened before there were phones like thing, you know. And I think so
[00:43:34.89] spk_1:
initially it feels dangerous.
[00:43:37.17] spk_3:
It did, it was
[00:43:38.06] spk_1:
very stressful, but after a couple of weeks now
[00:44:12.75] spk_3:
it feels great. Yeah. Yeah. And now, and now I have places I’ve built inhabits too. I have places, I don’t take my phone. I have places where I always have my phone and that, and you can build those habits around you. But sometimes you do need to be sort of a little bit tough with yourself and a little bit more drastic with yourself. But, you know, at the end of the day, I think, you know, one of the most important, you know, sort of underlying maxims of self care is you’re worth the effort, right? Like having a good mental headspace, being efficient, feeling good, you know, you’re worth it. And I think sometimes, you know, it’s, it feels like it’s too much and indulging ourselves is easier, but that’s not really the case. Indulging ourselves doesn’t always make us happy in the end. And so, you know, sometimes you do have to be a little, a little tough with yourself and sometimes you got to be a little bit a little bit radical with your lifestyle. You know, you
[00:44:35.92] spk_1:
have ideas around resilience against online harassment.
[00:46:14.32] spk_3:
Yeah. Um, and we do talk about this some in the thing, both Colleen and I, um, work in, in areas where there are a lot of trolls, a lot of abusive people. Um You know, I did some work in gun violence prevention and people will, like, put, people will put up a picture of your house from Google Maps. Like it’s, they’re scary people and there are people who just want to suck away your energy and make you feel bad. And I think, you know, the first thing is just just, there’s never any payoff to engaging with people like that. And sometimes you just get mad and you’re like, I’m gonna get that guy, right? And you wanna start arguing with him, it never pays off to argue that, that a lot of times that person is just doing nothing and it’s very sad but they’re sitting and doing nothing all day but bugging other people online, right? You know, so it never ever, ever pays off, you know, and, and also like, when you’re seeing stuff like that, like me, as much as, like we all complain about the job that platforms do moderating content, it doesn’t get taken down if we don’t report it and it doesn’t get identified as a trend if people don’t report it and use those systems and it takes time and it feels sometimes I feel like it has an element of I’m telling the teacher on you, but really that the way that technology works needs people to report bad behavior. Um and so that it can identify it and cut it off faster and get rid of users who are terrible. You know, and then, you know, the other thing is, yeah, you know, at the end of the day, if people are genuinely threatening, you should always take whatever action you need if you need to call the police because somebody’s threatened, threatening you do it like your safety is the most important priority. And there are, you know, there are dangerous people, unfortunately out there, most of the time, the people who are asking you aren’t dangerous but you know, they’re on the side of your own safety. I would say. Yeah. Yeah.
[00:46:41.27] spk_1:
Yeah. Anything else on the self care and healing that we haven’t talked about that you are going to Yeah,
[00:47:24.85] spk_3:
I would say else, you know, the last thing is, you know, we’re in this great space and, you know, we haven’t been able to be at NTC for a couple of years and people are doing it virtually now. And I loved when we had virtual space when I went to it last year. And, but, you know, as you’re, as you’re coming out of these spaces and you’re developing these, you know, professional skills. You know, this is another set of tools that you should develop and you should be working on because, you know, we don’t, we can’t do good work if people get burned out. If people leave the industry because it’s too stressful, it’s too taxing. And so, you know, make this part of your sort of professional development journey is, is really watching yourself finding the things that trigger you online and staying away, getting away from those red spaces and really like, you know, finding the places of community and those green spaces that will sustain you and keep you being able to, you know, do the good work that you do.
[00:47:48.14] spk_1:
Amy Frame director of Data and technology at Win without War. Amy. Thank you very
[00:47:54.04] spk_3:
much. Thank you. It’s been an absolute pleasure.
[00:48:01.79] spk_1:
Thank you. I enjoyed it and you had a lot of value for listeners to thank you. Thank you. Thank you. And thanks to our listeners for being with nonprofit radio coverage of 23 NTC, the nonprofit technology conference where we are sponsored by Heller consulting technology strategy and implementation for nonprofits
[00:49:09.50] spk_0:
next week. Quiet quitting and what to avoid when selecting a CRM if you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by Donor Box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others donor box dot org. Plus, there’s the 50,000 users worldwide nonprofits users worldwide. Our creative producer is Claire Meyerhoff shows. Social media is by Susan Chavez, Mark Silverman is our web guy and this music is by Scott Stein. Thank you for that affirmation. Scotty B with me next week for nonprofit radio. Big nonprofit ideas for the other 95% go out and be great.
Susan Comfort & Mo Abdullah:Coronavirus & Team Care Susan Comfort & Mo Abdullah can help your team prevent burnout, increase effectiveness and resilience and stay healthy, productive and joyful. Even today. Susan is founder of Nonprofit Wellness and Mo is founder of Culture Energized. (Part of our virtual #20NTC coverage)
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[00:00:55.57] spk_0:
welcome to tony-martignetti non profit radio coverage of 20 NTC. The 2020 non profit Technology Conference. As you know, the conference had to be canceled, but we are persevering virtually throughout through Zoom were sponsored at 20 and T C by Cougar Mountain Software Benali Fund. Is there complete accounting solution made for nonprofits? Tony-dot-M.A.-slash-Pursuant Manton for a free trial with me now our Susan Comfort and Mo Abdullah. Susan is founder at non profit Wellness and Mo is founder of culture. Energized Susan. No. Welcome.
[00:00:57.27] spk_3:
Thank you
[00:00:57.70] spk_4:
for having us.
[00:01:43.84] spk_0:
Thank you. Thanks for working this out virtually. Um and I know that you’re each well and safe Susan in D. C. And Mo in Denver. I’m glad to know that everybody’s well and families were good. Um, your mom, your NTC topic was team care, not self care, building resilience, resiliency in an era of burnout. But we’re gonna convert this into, ah, special episode of non profit radio and thank you for your willingness to do that. So I’m gonna get it out quicker to our audience. And, uh, we’re gonna talk about team care in the era of Corona virus pandemic. Um, mothers there. Why don’t you get us started? I mean, we can, in fact keep the team together, keep the team energized and efficient and functioning well, even though our work lives, Air totally upended.
[00:02:35.67] spk_4:
Yeah, it can be done, but it takes intentionality, right? So and also understanding that it’s going to look different. So it can’t be business as usual when we moved to remote working. Let’s understand that there’s kids at home, right that need homeschooling that, um, talk about acceptability. And does everyone have Internet but then would have access to a computer to do meetings? So if you just say all right and what was really working from home and don’t put intentional, inclusive practice, this is in place. That’s what makes it a little bit more challenging, but it can be done. There
[00:02:40.41] spk_3:
are a
[00:02:40.50] spk_4:
lot of businesses that are doing it carefully and have been doing it successfully for a really long time.
[00:03:05.24] spk_0:
Susan is revealing that they’re not only Children at home, but they’re also pets. I’ve been doing off almost 30 of these interviews. I’ve had, uh, had a child walked by, thankfully clothed, but I’m ready for the naked. I’m ready for the naked two year old coming across the screen in minutes. You know,
[00:03:05.58] spk_3:
we’re ready to
[00:03:06.66] spk_0:
do enough of these, and it’s bound to happen
[00:03:38.24] spk_3:
from podcast of video right away. I agree with with Milo that it takes intentionality to build team when team can’t be together. And frankly, nonprofits have dealt with this for a long time with distributed workforces. When nonprofits have folks strewn across the country of the world when nonprofits can’t afford, um, expensive office space anymore, they go, Virtual said. Non profits have actually been pioneering this kind of team building in a way, because we’re always low budget, we’re always scrapping. Girl is traveling for far flung, um, creations have had to figure it out, of course, to and governments. But the nonprofit sector is sort of uniquely suited to figure this out.
[00:04:19.24] spk_0:
We’re recording on Wednesday, April 1st, so I’m gonna assume that organizations have already figured out the Internet access problem. You know, if there were people who didn’t have Internet access, I’m gonna assume by now that they do. But there could still be a mo was saying there. Ah, that could still be technology issues even going even now, three weeks into, um, being at home. Do you think or are we? Are We passed the technology issues, too?
[00:06:32.24] spk_3:
There are always gonna be technology issues, right? And I think, what Low and I moan I met when we worked for Play Works, which is a recess organization working most of the kids in schools. But what we learned is that the social emotional capability or the emotional intelligence that people have is really nurtured interactively through personal person contact. That does not have to mean touching contact that could mean words that are expressed, you know, spoken or written, or even a high five, you know, or an elbow bump or a cheer were, You know these things don’t have to happen in person. So when you think about team care and the importance of sure everybody has to take care of their cells, But in the nonprofit sector, we’re really bad at taking care of ourselves. We’re really good at taking care of other people or the world over not so good at taking care of ourselves. So telling a non profit worker that they need to up their self care is not gonna be ineffective strategy figuring out how we can systemically create tools and systems that effect team care where we can all take care of each other. That’s what’s gonna be the game changer for non profits, because it will encourage our own self care, hold accountability to others and build the team in the process. Because you know what happens when we talk about wellness, we make ourselves vulnerable. I’m telling you what’s going on with my body or my mental health, and that makes me vulnerable in some way. I can keep myself safe, but it’s still telling you what’s going on with my body was just personal. So if I’m making myself vulnerable, what bring a Brown says is that then inspires empathy. Because you have a body, you understand, you know what I could be going through and then that builds. Trust on what most workplaces are challenged by is a lack of trust, and so if you can figure out howto build trust, then you’ll have better automatically team care because you’ll give each other the benefit of the doubt. You’ll trust each other to have each other’s back. You’ll know that most doing the best she can, etcetera, but you’re it’s not gonna have that trust if everyone is off fighting their own battles in their own little zoom worlds or computer boxes.
[00:07:08.75] spk_0:
All right, so, Moe, why don’t we, uh why don’t you get us started with some intentionality around team care? You both have talked about the intentionality. Let’s get into some details that people can raise as discussion items in there are in in there. I was gonna stay in their offices in their in their meetings, Or they can implement themselves if they’re if they’re the CEO. You know what started with some concrete ideas, please?
[00:08:01.34] spk_4:
Yeah, well, I think one of the first things to recognize is that communication is going to look different, right? When you’re in person, personal person conversations, you can read body language. You can see it was really stressed out. But overall computer screen, that’s really, really challenging to do so. One of the first things you have to do is you have to set the New Lord. Um, and one of those norms should be around respecting boundaries, allowing, uh, you’re always to block out, um, parts of their calendar to get done. So maybe they block out stuff on the calendar saying, I’m gonna be home schooling my kids or I need to take a walk during this time and respecting those boundaries. Another thing is sending a gnome around. How many meetings did people have per day when we start moving to remorse? Working Everyone was over. Communicate. Everyone’s meeting is super duper important. But then you end up having people sitting down for 4 to 5 hours, meeting after meeting after meeting and after two. You’re really no longer productive. So really setting some boundaries around how many meetings were having and respecting people’s of boundaries as faras blocking out time.
[00:08:34.14] spk_0:
Why don’t we feel, what with this question, why do we feel like we need to have more meetings when were distributed just because we’re no longer physically close? So we were trying to compensate. So now all of a sudden, we gotta have meetings with people, you know. We used to just meet monthly or weekly. Now we gotta meet Ellie is it will be overcome
[00:08:47.18] spk_3:
and singing
[00:08:48.88] spk_4:
a lot of people. It’s a trust thing, right? Like if I don’t see you, how do I know that you’re working? Um, we need to have meetings. A lot of people think that
[00:08:57.29] spk_3:
people
[00:08:57.64] spk_4:
would communicate right is being able to see someone face to face. But the cool thing about remote working is that there’s things that exist, like flak, using chat, using email’s on and also understanding what our meetings for right. If it’s just to tell people stuff, it’s just big enough mint. You can do that. I’m a different platform. Meeting should be around creating discussion accident questions until knowing that religion a point you’re making. What, What is the purpose of meetings? Who are we having it? Um, you know, just keeping get at a decent time. So we don’t want to be having meetings for two hours. Every meeting. Some evenings are just for 30 minutes with the central people, and sometimes it’s a larger discussion that you need tohave, which make a little bit longer
[00:09:52.84] spk_0:
motion. One of those boundaries include the use of texting while we’re all remote, like texting is forbidden. Nor is only for emergencies or something of that are you?
[00:09:58.24] spk_3:
Let me be a cultural thing. That’s not something that one person can dictate what the Norma’s like. That’s gonna be a culture for every we get a lot of culture right Culture energizes most company finds about building a culture of well being. The culture is different everywhere. It’s just the way things are done here, right? So if texting is part of your normal work culture, it should be now as well. But we can’t say what the boundaries should be for any workplace, because that’s up to the workplace to set. But the the actual process of creating those boundaries is a perfect way to build trust. So what you just said, tony, is what the boss should be asking their employees. They should say, Hey, you know, while we’re on this Corona virus worked from home rotation, should we be texting? And then his employees will say, Hell, no or please yes or whatever. But the point is that we’re talking about our presence is we’re talking about our limitations, and we’re deciding as a group what that culture should be. Not the boss listening to this non profit radio podcast and saying more, Susan said we shouldn’t tax or we should definitely just depends on with it.
[00:11:06.90] spk_0:
I was trying to box you in, put you in an awkward position. I just did. And you, uh, you got out. Okay, That was my
[00:11:12.69] spk_3:
concrete things folks could do to that. Okay, even when we’re not in crisis.
[00:11:17.33] spk_0:
All right, go ahead. Well, let’s stick with the current. Uh, let’s try to keep it relevant. Oh, the crisis that we are. Okay, What else? What else have you got? Susan,
[00:11:26.54] spk_3:
The important thing is again. It’s not that we should never talk about self care. It’s that we should talk about it within the context of we’re gonna support each other. So what I like to say and behind me is even is that red and blue makes purple. Like when we talk about physical health and mental health.
[00:11:42.60] spk_0:
Now wait, Susan, everybody, everybody is not going to see the video.
[00:11:46.59] spk_3:
But this way is when you, when you talk about
[00:11:48.82] spk_0:
physician, described it
[00:13:18.12] spk_3:
mental health. Then that creates team health. Because, like I said, we make ourselves vulnerable. So if we just ask each other, not just how are you doing or what’s getting in the way, but like focused action initiative answers or questions like, How are you taking care of your mental health or what do you do that works to get you moving during the day. And if workers team members answer these questions with each other, you magical things happen right once. One, they’re focused on action on non things that work. It’s got appreciative inquiry. What’s working about right now? You can keep that going more easily than starting anew. Habit. Appreciative inquiry. Sharing about yourself like, Hey, I like to go from a TRO. Walks. Well, maybe there’s somebody else on the team that likes to go for nature walks. Well, then you could schedule your next call on a nature walk you over there and your team member over there. Maybe there’s somebody who likes to ride bikes. Well, now you know who to go to when you need a new bike shop, right? You find out all of these similarities about how people take care of themselves, and that builds that trust. And Moe was just talking about We have all these dumb meetings and we were already bad of meetings and nonprofits to begin with. Now we’re having done long meetings online. This is a terrible situation, but it’s because we’re not trusting that people are working. But if we can build the trust so that folks have authentic communication with each other. No, I’m not gonna be at that meeting is after home school my kids. But I will be online for two hours after bedtime to get your memo done right. They’re with honesty and with of compassion.
[00:13:43.88] spk_0:
Yeah, mo this this idea of vulnerability building trust it’s This has come up in a couple of NTC conversations that I’ve had people feel that being vulnerable makes is a sign of weakness. You’re you’re revealing some flaw or fall to our shortcoming that you’ve got. But it’s I think it’s 100 degrees from that. Being vulnerable is a sign of strength.
[00:14:50.90] spk_4:
Exactly, you know, in it And it it’s so powerful when leadership does it first right. You allow people to be able to make mistakes and follow your lead. And so as a leader, one of the first things if you haven’t already done it already do a team building exercise. And in that people the exercise understand how the people like to be communicated towards and as a leader also share some of the challenges that you have and also some of the things that worked really well for you and allow your team to follow the lead. So I know for me when it comes to meetings, one signals past, like, 40 minutes. I need to be able to take a break like it’s gonna be really, really tough for me and for other people, it could be, Hey, I am really shy and speaking up. Even though that might be a group norm to speak up, that might be really challenging for me to do that. Is it okay if we can utilize the chat box? Um, at some point, doing during our meeting and just creating a little bit more dialogue and getting people comfortable because once everyone knows how you communicate in the communication is going to be 10 times better and you’re not gonna get mad at people because
[00:15:06.37] spk_3:
you
[00:15:06.56] spk_4:
were so that they are, you know, not replying to emails or not speaking up for not being engaged. Instead, you can have a little bit more empathy and be able to move.
[00:15:18.42] spk_0:
Is there a team building exercise? You can suggest you can explain in just a couple of minutes.
[00:15:25.52] spk_4:
Yeah. Um, you can go on Google this thing called the leadership company
[00:15:30.79] spk_0:
Leadership Leadership Compass.
[00:15:32.84] spk_4:
Yeah, there’s a leadership compass, which
[00:15:34.95] spk_0:
is kind of
[00:16:03.57] spk_4:
like How do you take lead their people that need a lot of information? They’re more technological. They, like details, is looking better. Our creative thinkers. And so you do have a discussion with your team around where you follow on the leadership compass, Um, kind of one of the strengths and weaknesses of that. And then in the stroke of your work, what does that mean for for meetings or for one on one time, we’re getting things done. So that’s what Do you have siblings?
[00:16:05.72] spk_3:
Yeah, Thanks. On my website non profit comfort dot com, I have a whole page of icebreakers that don’t suck that I like to facilitate. Moe knows
[00:16:15.69] spk_0:
that the most you can say about them is that they don’t suck. Is that this longest endorsement? You can
[00:16:20.20] spk_3:
hear you if you really want. One of my favorite icebreaker is a check in question. It’s very simple. You don’t need any equipment. You don’t need any prep. They could be short. That could be long. They could be deep. That could be fun. Checking questions beginning of a meeting house. People build familiarity and commonalities and therefore trust
[00:16:37.08] spk_0:
like what’s an example of what’s example of a checking question
[00:17:21.41] spk_3:
Check in question Could be. What did you do to support your physical health today? Something really is. You know, people can share as much or as little as they want. It could be. What superhero would you be or what’s your superpower? What tattoo do you have or what’s a country you wanted is It could be any of those things, but I like focusing them on wellness because then again, people are making themselves vulnerable. They’re finding commonalities, and they can build more team support that way. So they’re icebreakers you can do and you can’t even focus them around wellness or someone care or diversity or inclusion or any topic you want. It’s the structure of the ice breaker that people get stuck on. And that’s where, like most said, you know, if you just try some or read Cem overviews and then make it your own or make your make the topic or the subject matter your own, you can really use the structure of the ice breaker to get people out of their comfort zone and get some new ways and relating in new ways.
[00:17:37.23] spk_0:
Okay, Okay, Susan, let’s stay with you. Other ideas that, uh, folks can implement while we’re in this roaring in the midst, This
[00:18:47.84] spk_3:
this is a more advanced one. And so I would only say this for teams that have already started down the road of diversity afternoon inclusion work like the work that motives. So we have. Ah, we developed a thing called a stressor scorecard, which is basically a list of identities and circumstances in life that brings stress. So some of them are identities, like being woman or being a person of color. Being a member of the LGBT community as a circumstance stressor might be, I’m going through a divorce or have a food intolerance or I have a terrible commute, right self circumstance that could change. But when we go through these circumstances or we have these identities that bring us stress in life, it’s important to realize it ourselves and also share that with each other in some way. So the stressor scorecard is a little bit of, um away to spark discussion. It can be a simple eyes like what is your score or what causes you stress where it could be a deeper discussion. Like Why do these things cause of stress? And how can we support each other? Because this is the stress we bring to the office. It’s not the stress that we experience it work from deadlines and too much work or even changing the world, which with no profit Cesaire already stressful jobs, world changing jobs, right? We’re talking about the stress that you bring
[00:19:09.09] spk_0:
with you. Where is there? Someplace just on. I realized this little more things further along group, but but we may as well just pursue it just to get the resource with stressor. Scorecard. Does it exist somewhere?
[00:19:16.04] spk_3:
It’s on my Web site. Non profit comfort dot com.
[00:19:23.17] spk_0:
Okay, okay, let’s bring it back to the more basic, though, Uh, you got another. Another tip for team team care.
[00:19:55.49] spk_3:
There’s so many. I think that the important thing is that you figure out a system for keeping it up like we’re in crisis right now because we’re in the midst of a cove, it state shelter, home place that is going to pass at some point and we’re gonna be back in some sort of new normal. Yes, the world will have changed fundamentally, but we’re gonna go back to some sort of new normal, And we need to figure out what systems changed more permanently. So, for example, workplaces should have some sort of committee or task force that’s focused on culture or wellness or health. And if you don’t have one yet, you should create one. It’s easy. It’s free. You can put a budget on it or just reallocate some of your budget for food or retreats or meetings to that group and the naked detect decide what the snacks are. They can decide. Um, you know what to do. It retreats or what? The wellness
[00:20:28.59] spk_0:
well, or what? To be what it is now. Yeah, well, or we could all have a common treat. Maybe, uh, you know, everybody brings their favorite cookie or something. All right, we got it
[00:20:34.85] spk_3:
yourself. You
[00:20:35.11] spk_0:
gotta gotta wrap it up. No, I’m gonna give you the closing words a little. Ah, little more encouragement, Mo.
[00:21:40.03] spk_4:
Yeah, I think, uh, end with keep the positivity going, but you have to build in a lot of different practices to keep positivity, Whether that is having shout out as part of your normal routine when you get on there having ice burgers, Um, just keep the positivity going just because it is a very, very stressful time. And so if you’re not building in those positive practices, a lot of times, you’re not gonna know when your team is feeling stressed out. It was they’re stressed out. That’s gonna lower productivity on and just make the working experience, you know, kind of dreadful. So, manager of a group of people working those practices, not every time that you need to meet face to face, but it doesn’t always have to be works. It could be a simple Hey, I saw you have 10 minutes on the calendar. Let me check in with you. How you doing today? Um, one thing that I just But I just learned that you do make sure you’re practicing wellness. So having, um, work related communications with also having personal check ins, I think it’s gonna be really impactful and keeping us all light and energized as you move through this crisis.
[00:21:59.02] spk_0:
All right. Thank you. That’s more. Abdullah, founder of culture, energized and with our Susan Comfort founder of non profit Wellness. I want to thank both of you. Thanks so much for sharing. And we’re gonna get this out shortly. Week or no more than two weeks. A special episode. So mode, Susan, thank you very, very much. Thank you. Stay safe.