My Guests:
Taylor Leake & Jack Valor: Nonprofit Partnerships
Our 21NTC panel reminds you: You don’t have to do your work alone. You can increase your exposure by promoting the work of other orgs, and even fundraise in partnership with other nonprofits. They’re Taylor Leake with Corporate Accountability and Jack Valor at Mal Warwick Donordigital.
Aneta Lee & Oliver Richmond: Partnerships With African American Churches
Now that you’re motivated to partner up, look to Black churches. Aneta Lee and Oliver Richmond help you understand the idiosyncrasies of church culture and how to cultivate a relationship. Aneta is from Aneta Uplifts and Oliver is with Kingdom Partners. This is also from 21NTC.
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Transcript for 544_tony_martignetti_nonprofit_radio_20210607.mp3
Hello and welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. We’re back to regular energy low. Oh, I’m glad you’re with me. I’d come down with Dyskinesia if you moved me with the idea that you missed this week’s show. Non profit partnerships. Our 21 NTC panel reminds you you don’t have to do your work alone. You can increase your exposure by promoting the work of other org’s and even fundraise in partnership with other nonprofits. They’re taylor leak with corporate accountability and Jack Valor at Mall Warwick, donor digital and partnerships with African american churches now that you’re motivated to partner up Look to black churches, Anita lee and Oliver. Richmond help you understand the idiosyncrasies of church culture and how to cultivate a relationship. Anita is from Anita uplifts and Oliver is with Kingdom Partners. This is also from 21 NTC. You see how the show is put together here. It doesn’t just happen. You see this pervasive partnership theme running through which is what makes it pervasive, it’s all, it’s all coordinated. It’s all thought out On Tony’s take two planned giving accelerator. We’re sponsored by turn to communications Pr and content for nonprofits. Your story is their mission turn hyphen two dot C O. It’s a genuine pleasure to welcome a new sponsor, send in blue the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in blue kicking off our partnership theme show here is non profit partnerships. Welcome to Tony-Martignetti non profit radio coverage of 21 NTC the 2021 nonprofit technology conference. We’re sponsored at 21 NTC by turn to communications turn hyphen two dot C. O. My guests now are tailor leak and Jack Valor Taylor is Digital director at corporate accountability and Jack is senior account executive at Mall Warwick donor. Digital Tell her Jack, welcome to nonprofit radio [00:02:57.24] spk_1:
Thanks very nice to you. Pleasure [00:02:58.44] spk_3:
and Taylor, I should say welcome back. Welcome back. Have you a previous uh, previous ntc coverage. [00:03:05.11] spk_1:
Absolutely. [00:03:26.44] spk_3:
Your session is what we accomplished together, building new and inclusive non profit partnerships. So who wants to start by just reminding us that we do not have to do our work alone. We can have, we can have help, who would like to start. Okay, fine. I’m gonna pick Jack, you start [00:04:42.94] spk_4:
or um, so I think that really we came up with this concept because corporate accountability does a lot of great work partnering with a lot of wonderful organizations that have missions that are similar to theirs. Um, and we found that they were able to accomplish not only what they wanted to accomplish in ways that they didn’t have the capacity or resources to do otherwise, but also reach out to organizations that didn’t, you know, have the resources themselves to really boost their own missions and help in ways that they wanted to be able to help facilitate and grow organizations that they really believed in. So we wanted to kind of spread that message and talk through ways that organizations could partner and do things that would really change the world for the better, um, in reach out to each other and in, um, in ways that they might not expect. [00:04:49.74] spk_3:
And, and taylor you can even, uh, increase your own exposure. The organizations don’t exposure by promoting the work of others. [00:05:32.44] spk_1:
Yeah, absolutely. And I think that was one of the things that really stood out as we were developing this. And one of the reasons we came to this idea was, you know, in our experience, we found that these partnerships aren’t just beneficial for both organizations, sort of as a, as a one plus one, but actually it was, it was adding even more to our work when we partnered with other groups. So for instance, we did a giving Tuesday campaign with, partnered with a group in flint called flint rising. And we found that even though we were basically fundraising and giving half of the gifts that we brought in to flint rising, we were raising more, even giving away half than we had in previous years without a partnership like [00:05:43.03] spk_3:
that. You for giving away half than you had when you when you were on your own. [00:05:53.74] spk_1:
Yeah, exactly. So I think it’s sort of a net positive and you know, I think we are doing all we can to reject this idea that there’s sort of a zero sum, right? It’s more of a mindset of spreading the wealth and everybody being able to lift each other [00:06:19.24] spk_3:
up rising tide, raises all boats or whatever metaphors we want to use. Well, whatever storms can this take that? That’s that’s outstanding example giving Tuesday. What other forms can this take, where you can improve your own outcomes by working with and promoting the work of others? [00:07:27.74] spk_1:
Yeah, I mean, one other example that we talked about, um, and I think Jack, you had a couple of really good examples from other organizations as well. Um, but we, uh, we also do a lot of work with coalition actions. So that’s sort of more on the on the advocacy and list building side. But this is essentially a tactic where you can start a petition and then invite a whole bunch of other groups to participate with you. Um, and not only is that a way for you and your partners who are working together to drive folks to this petition to grow their email lists, but for us, you know, it’s been, you know, are the organization, I work for corporate accountability. We have some pretty sort of niche, complicated issues. Um, and so this is a way for us not just to sort of like gather a bunch more petition signatures, but also sort of get our analysis and our campaigns and our ideas out there to a bunch more folks by getting other groups to promote petitions that we have developed to their membership as well. [00:07:43.44] spk_3:
Okay, Cool petition drives Jack. You have, you have examples. I love these. I want, I want folks to realize that there’s a lot of possibilities around partnering and improving your own outcomes. [00:08:09.94] spk_4:
Yeah, absolutely. Um, so, uh, one example that I think worked out really, really well is that, um, an organization that I work with simple virus fund there, a small local organization in the, they work help helping save and protect and restore uh, redwood lands in the santa Cruz Mountains [00:08:13.76] spk_3:
and say the name of the organization again, just a little slower. [00:08:17.37] spk_4:
Yeah. Semper environs Fund some [00:08:20.95] spk_3:
semper environs. [00:08:32.74] spk_4:
Mhm. Yeah, it’s a latin word that is for redwood trees. Um, it’s very, um, very, very specific. Yeah, exactly. Um, [00:08:35.71] spk_0:
uh, [00:09:20.94] spk_4:
so they, um, they partnered at, at the time, in august, there was a big fire in one of their parks, um, wildfire that happened during a time when there were wild fires all over California. And um, it was the very first part that they developed. Um, they partnered with California state parks as well as save the Redwoods League to um, bring together a bunch of donors who were very passionate about that park and wanted to save it and restore it back to its former glory. Um, They were able to raise throughout the entirety of the year, um, A ton more money because of that partnership. Um, they were able to increase their revenue by 152% and their gifts by 98% just through having that partnership with those organizations and spreading the word altogether. [00:09:43.34] spk_3:
Jack, what do those campaigns look like? Give us the insight is every piece co branded? Does every piece talk about the work of the other and, or, and how the work overlaps? And what does that, what does that look like? [00:11:01.34] spk_4:
I think, you know, it can be different. And that’s something that, you know, we definitely wanted to talk about when we put this together is that it really depends on how the organizations want to make this work, you have to come together and say, you know, what are we looking for? What do we want to accomplish here and um what do we want to, how do we want to come to the table? You know, do we want everything to be co branded? Like you’re saying, do we want um to just mention one another um in messages or do we want to um just kind of one time mention and then go about, you know, the rest of the campaign as usual. Um So you have to definitely agree upon all of your terms before the partnership even starts. Um So that you know, um you know what your expectations are and then that way no one gets hurt uh in the end so that you’re not not meeting those expectations? [00:11:04.24] spk_3:
Okay, cool. Is there another example you have? [00:12:21.34] spk_4:
Uh Yeah, so I think that um Mhm, pull up my notes um with World Animal Protection, which is another organization that I’ve been lucky enough to work with. Um They usually work with sanctuaries in lots of countries around the globe to save abused animals that can no longer live in the wild because they’ve been you know, in captivity um doing lots of terrible jobs or um you know, having lots of um difficult things put upon them. Uh We were able to create a giving Tuesday campaign around specifically raising money for sanctuaries um and the sanctuary campaign, because it um focused on those sanctuaries and on providing animals um direct money for them and for their needs, Brought in 161% increase in gifts and a 230% increase in revenue. Um [00:12:24.84] spk_3:
And that’s of course that’s after sharing, Right? These numbers are incredible because it’s like over well over 100% increases. [00:12:51.44] spk_4:
Mhm. Yeah, it’s really, really helpful too. You know, know that know what your audience cares about, know that they are looking for something different or something um that where they can really make a bigger difference and sometimes they are interested in um you know, they’re like, oh if if I can give here then I’m giving to two different organizations that are really, really wonderful and they’re meeting the um the needs of multiple different types of people or causes at the same time. So why wouldn’t I [00:13:19.54] spk_3:
tell her somebody who was in one of these organizations? What like what detailed advice can you give for folks who are thinking about? It’s kind of a collaboration like maybe even just start with who might you collaborate with? [00:16:50.84] spk_1:
Sure. Yeah. I think, you know, sometimes there are some pretty some pretty obvious uh places to start, right? So groups that you you know frequently partner with or that you would work with, you know, that either share sort of the kind of work that you do or share a mission and similar with you. But I think for us, one of the biggest things that we’ve actually had success with is finding groups that share our mission and share our work but have very different, different tactics are different strengths. So, you know, corporate accountability, we do a lot of sort of national and international policy based work. Um and we have had some of our best partnerships with really small state or local groups that are really focused on um grassroots or community organizing. Um and I think the reason it works is, you know, we’re able to sort of bring the bigger sort of systemic analysis and the policies and the sort of like the heavy big stuff, and then we’re able to point to these groups to say, you know, this is literally this is what how this impacts individual people’s lives, and this is how they’re going about working on fixing this, this isn’t just like a sort of zoomed out policy discussion, this is like a thing that is about real people. Um so we’ve had some really good success sort of partnering with groups that have, have different, have different approaches and different strengths to us. Um and I think those those can make really, really fruitful partnerships, um just because, you know, you’re you’re sort of complementing one another, I think, you know, you can I’ve we’ve had some really good partnerships with other sort of national policy oriented groups as well, but I do think that’s one place that I think it has been a little bit surprising to me is like actually like finding those groups that have a really different Thing that they do 2.2 is important. And then for us, you know, when we, when we started doing some of this work, one of the biggest pieces that was really important to us was um really being mindful of racial equity and equity overall. So we’re really approaching this as a way to sort of resource the movement. We’ve, you know, we started corporate accountability started Over 40 years ago with the nestle boycott in the late 70s. Um, and so that was a campaign where we were working primarily with organizations in uh, in South America. Um, and working to stop nestle from marketing infant formula in communities that it was really harmful for infant formula to be used and infants were getting sick and dying. Um, so we’ve always had this dynamic where we are a group that’s based in the Global North, in in the US, but we’re primarily, or often working with groups in the Global South and communities of color. So there’s there’s a built in power dynamic there that were always sort of aware of. And I think one of the, one of the things we really strive to do with these partnerships is to seek out, you know, black and uh of colour led organisations and Global South led organizations that we can work with and we can resource because oftentimes we have a much higher access to those resources than these other groups that are doing incredible work that you deserve this as much more more than we do. So that’s another another thing that we’ve really focused on. You know, that’s not centered everybody but [00:17:12.24] spk_3:
corporate accountability has centered equity. It sounds like in probably across all your work. But and so it just becomes part of your D. N. A. And absolutely you have it in mind as you or it’s an objective as you as you look for these partnerships [00:17:25.24] spk_1:
ellen-leikind [00:17:57.14] spk_3:
How about some advice around you know like sticky points? Uh some problem issues, you know you trust your partners of course but things are gonna come up, you know no no agreement can anticipate everything or you know whether it’s a verbal agreement or a written agreement. And how do you how do you navigate some of the tricky parts like maybe somebody put something out that doesn’t quite describe your work correctly or you know things like that or whatever it might be. Oh that was it could be either one I was thinking of taylor because he’s been involved in these, but it could be either one of you, I don’t care if somebody step up this time. [00:19:41.54] spk_1:
Yeah, I’m curious if Jack has other examples, but you know, I think, I think for us, um, really the biggest, the biggest thing is like, as Jack mentioned earlier, having agreements and having conversations in sort of, in the beginning, you know, really laying out what’s expected, what roles are going to be for each organization, uh, sort of how you expect things to look, how money is going to get dispersed if you’re doing joint fundraising, you know, sort of, all of those nitty gritty details. Um, and then, you know, it’s really, it’s really just communication, you know, checking in a ton. Um, you know, we frequently will do a whole slew of emails to try and promote some of these fundraising campaigns that are joined. And, you know, we build in a step where we literally just send the copy of the emails over to the partners and have them review them, um, just to make sure we’re being super upfront and saying like, does this sound good to you? Are we describing your work appropriately? Like, you know, is there a better way you would want to say this? Um, and so, you know, that, that I think is key for for us is just, is just that constant communication is really the most important thing. And I think, you know, even before that, just sort of building building deep relationships, um, and and sort of like cementing that trust before you are trying to jump in on something that’s big, like joint fundraising campaign where tens of thousands of dollars could be at stake. Great. Um, so it’s definitely not like a starting point in your relationship. It’s something that you want to, you want to build towards. Okay [00:19:45.04] spk_3:
Jack, anything you want to, you want to add there about sticking points or you feel like taylor covered? [00:21:17.34] spk_4:
Yeah, he mostly covered it. I would say, you know, to your point, tony um, about, you know, if you put something, someone put something out there and it doesn’t really meet, um, anything about your organization or what have you. I think, you know, talking about your brand, that’s something we kind of speak our touch on in our session. Um, uh, making sure that they have all of that information, your logos, um, all of that so that everything is laid out so that they’re following that information as well. That’s part of the initial communication that should happen. Um, so that they’re not, you know, using words that you would never use in your communications, things like that. Um, and I think another piece here is that you make sure that not that you’re treading lately, but that you’re working really entirely in partnership, in your in your, uh, coming to it with equity and, um, and real conversation in mind. Um, and knowing that there’s likely no harm meant from your partner because you you you want to not only build that partnership for now, but build it for the future. Um, who knows how beneficial it could be in, um, you know, the future campaigns, um, things that could come up where you could work together on something that could really, um, open yourselves up for some really, really amazing opportunities. So it makes sense to not do something that could cause some of that rift [00:21:39.74] spk_3:
you all had. Right expanding lists by exchanging swapping is one of you more accustomed more acquainted with that than the other? [00:21:44.64] spk_1:
Yeah, Probably me, [00:21:49.64] spk_3:
Jack. Okay. Yeah. [00:23:20.24] spk_1:
So we do this a ton. Um, and it’s a really, it’s a really great tactic. Um, it is something that we use Action Network, so it’s something that’s built into Action Network as a sort of email tool set and advocacy tools that not to not to bust market them, but they are the ones that have built this tool. Um, and essentially what it allows is when you set up a petition, um, you can invite other groups to also promote that petition. Um, and once you send them sort of a unique link for them to promote the petition with, um, it automatically tracks sort of where activists are coming from, and then automatically shares a proportion of the folks who signed that petition with your partners. Um, so the expectation is, you know, if if I am partnering with another group and they join and they send an email out to their list and get 100 new folks to join to sign that petition, That they would get out of the total pot of folks who take action 100 new folks to add to their list. Um So it’s sort of it’s a great way both to get more signatures than you would stand alone, right? You know, if your group can get x number of petition signatures inviting a couple other groups will get you a whole bunch more. Um but it also it also is a way to sort of for everybody to sort of grow their email lists and speak to folks who like actually care about your topics because they’re signing a petition that is based on your mission and your issues. [00:23:46.74] spk_3:
Yeah. Cool. And of course it’s disclosed to people who sign right that they’ll they’ll they’ll receive materials from or however you were at this other, you know, the other group or groups. Okay. Any other ways any other ways of doing this besides petition drives? [00:23:51.44] spk_1:
I mean that’s the sort of the main one I’m curious, Jack if if there [00:23:55.60] spk_3:
you, have you seen this in other settings [00:25:22.14] spk_4:
um in terms of um yeah, it’s mostly petitions or pledges, things like that, just mainly because it’s the easiest way to get another um organizations permission. The other way that I’ve seen it. Er Sorry, another um person’s permission to join a list. Another way that I’ve seen it done is when uh organizations will sponsor each other’s emails across um email. So one organization corporate accountability would say sponsor flint risings, email and they would just send flint risings email to their list. Um And have um flint rising whatever content that is um Those folks um people, corporate accountabilities folks just do whatever that action is for flint rising. I’ve also seen some organizations come together on things like quizzes, games, things like that. Um I put together a whole like mhm uh bracket for an organization before that was like these items like which one is the best? And then it ended up you know with a winner and it was like a couple of weeks long. Um And it ended up being really really successful where a bunch of different organizations were like fighting for which thing was the best on like social media and stuff. So [00:29:18.84] spk_3:
okay collaborations partnerships, ventures, you don’t have to do your work alone. Right? All right, we’ll leave it there. All right. They are taylor leak. Digital director of corporate accountability and Jack Valor, senior account executive at Mall Warwick donor. Digital telephone jack. Thank you very much. Thank you. Thank you. My pleasure. And thanks to all of you for being with 20 martignetti non profit radio coverage of 21 ntc The 2021 nonprofit technology conference. We’re sponsored at 21 ntc by turn to communications turn hyphen two dot C O. It’s time for a break. Turn to communications. Where would you like to be heard? Use outlets, conferences, podcasts, blogs, editorials. That’s all earned media and turn to can help you get it because they’ve got the relationships with the media outlets. What about your own media though? Owned media turn to can help you improve that because your story is their mission turn hyphen two dot C. O. It’s time for Tony to take two planned giving accelerator. The next class Kicks off on July one. People in the first class that started in january, they already started getting gifts in month three and by month four there were multiple gifts at multiple members of that very first class. So within only three and in some cases four months of a 12 month program, the gift commitments already coming in. If you join me in the July one class, you could have gifts by Halloween, This could happen for you too. Planned giving accelerator. It’s the online membership community that I’ve created. I teach you step by step, how to get your planned giving program started. We have monthly live teachings and ask me anything sessions and a podcast. Just for members. There’s resources like templates and checklists. All the stuff I was about to say all the ship, let’s keep it. It’s the stuff well, you know, I just said it. So all this, all the things you need To get your plan giving program launched in 2021 and like I said, join, join in, July joined the July class. You could have gifts by Halloween. It happened for members of the first class. So Where you get the info for the July one class, it’s all at planned giving accelerator.com. Check it out if you’re not in planned giving, I will get you started and if that applies to you, if you’re not in planned giving, I hope to join me for the July one class. That is tony steak too. Here is partnerships with African American churches. Welcome to Tony-Martignetti non profit radio coverage of 21 NTC, the 2021 nonprofit technology conference. We’re sponsored at 21 NTC by turn to communications turn hyphen two dot C. O. With me now is Oliver Richmond is president at Kingdom Putnam [00:29:25.84] spk_0:
Oliver. Welcome. Thank you for having me on tony I appreciate [00:30:07.14] spk_3:
it, my pleasure. It’s a very interesting topic. Uh we’re hopefully going to be joined by others who I will introduce as they come in. Now, Oliver joined on time and I don’t want to cut this segment short so we’re gonna get started. You’re topic, There’s someone right now there’s Aneta. Okay, we’re bringing in Anita lee Aneta welcome. We’re already recording live. So please join the conversation with me now is in Italy also she’s chief digital specialist at anoeta uplifts LLC and I had already introduced Oliver Richmond and your topic is Black Church a different kind of non profit [00:30:09.54] spk_2:
Yes. So let me clarify just a little bit. It is Anita, it’s pronounced Anita, [00:30:28.94] spk_3:
Thank you very much Anita. Okay, thank you. Okay, let’s stick with you Anita. Well not right. You know what let’s give it to Oliver because he came he was right on time. So I mean okay. Okay thank you Anita. Oliver. What you know black churches. Um I don’t go to one. What do you want folks like me to know about black churches? [00:31:03.94] spk_0:
Black churches are the heart and soul of the black community. If you go back and look at history, that was the only institution that blacks own coming out of slavery. And the black church has been the one delivered services, tutoring, mentoring, food, spiritual help over the years. They have just been a pillar and helping keep those communities safe and all the good things came out of the black church in the black community. [00:32:02.84] spk_3:
All the good things came out of the black church. All right. Yeah. I’ve had lots of guests on through the years. I’ve been doing this podcast over 10 years. And mostly they would they would bring up black churches when when it was uh you know, like a program they were trying to carry out like a couple of cases. It was something medical and uh I don’t remember. It wasn’t research, but it was some nonprofit work. And they had emphasized the importance of working through the churches to get community buy in for the for the program that they were trying to they were trying to carry out in the in the community. Um So I’ve heard about this through the years that the black churches are critical and and the and the pastors can be sort of conduits to the to the community. Am I standing there? Okay. [00:32:05.94] spk_2:
Yeah. [00:32:07.20] spk_4:
Over the [00:32:56.14] spk_0:
years, the black pastors and leaders, if you look through civil rights, all different things, they’ve been the ones who have stood up for the community because they don’t have to worry about losing their jobs. Um, so so they stood up for the community and they’re respected as leaders, no matter what size their churches and the black community expects the black pastors to be involved in the community where some churches, the pastor just preached, uh, over the bible, priests teach and then they’re done. But the black church, they’re expected to be involved in the causes if it’s gangs, if it’s feeding health, whatever it might be, they’re the ones that look to, to bring that information deliberate to the people into the community. [00:32:58.94] spk_3:
And you did, You sounded a little, a little skeptical about the way I said it. You said, well, you said it. Okay. But what, tell me more, what, what, what, what do you want to say to me? [00:35:54.44] spk_2:
Uh, yeah. Um, I think that you’re absolutely right. Um and when you’ve spoken to many people over the years, yeah, it’s critical um, that black churches are involved, but I think it’s it’s only a small piece, I think that the general world nonprofit community um only see black churches within the lens of whatever program that they’re deciding to do instead of recognizing black church as the literal pinnacle of the black experience. So when you think about, um, our celebrities, our stars, our um, our millionaires and billionaires that that that that made the country looks up to, many of those people have started in the black church. Like if you think about any major musical star in any genre, from, you know, gospel and soul to R and B, even into rap and hip hop, you will find that all of those artists, most of those artists, how to start in the black Church, even if they’re talking about guns and drugs and shooting and sex, they all have uh start in the black church. And I think that that was the reason why I, you know, I intend to allow me to do this because um, from politics and, and from, from health, from business, our major ivy League, historically black colleges and universities are hBc use. Many of them started in the basement of a black church. The obvious one of the more famous ones, Morehouse, um, where dr martin Luther King got his degree and Spelman, which was the female counterpart to Morehouse, was started in the basement of friendship baptist church in Atlanta Georgia. So, and I’m sure you’ll probably have, you know, you can probably hear stories in other cities as well. So I think that that’s what I wanted the nonprofits to see and to understand that were just that, that the black church and the experience of black church is not a place where you can go get your program started and you can hit your demographic. It really is a place where the, the intensity of the culture and the whole meaning the essence of African american experience is based. Mhm. [00:36:15.33] spk_3:
Thank you. And Anita, you want us to think about partnering with African american churches? That’s the the, I mean, yeah, that’s the whole purpose of the your session. By the way, I have some work going on. You might hear a song in the background. I hope it’s not hope. It’s not too annoying. No [00:36:15.64] spk_2:
worries. [00:36:17.13] spk_3:
Can you hear me? You hear me over it? Can you I hear you over it? Okay, good. Okay. Um, yeah, so you want to encourage us to uh non profits to be partnering with the churches. [00:37:41.63] spk_2:
Right? And not only do we want the nonprofits to partner with churches, We want you, we wanted nonprofits to understand the uniqueness and the idiosyncrasies that that comes with partnering with Black Church, which is reason it was called Black Church a different kind of nonprofit. Yes. It is a non profit in the essence that it’s five oh one C three and you know, things of that nature or it might not even be five oh one C three. Um, it’s structured around providing those social services, um, but it does not necessarily operate as, you know, your typical nonprofit with a board and you know, and in programs and things of that nature. And so, um, in order to have an effective partnership, um, I wanted nonprofits to understand this is the essence of what Black Church is and these are the ways that she provide or create uh, successful institute, sustainable partnerships. While you’re trying to fulfill your mission for your non profit Oliver [00:37:47.53] spk_3:
can we, can we go to you to acquaint us with some of the, the idiosyncrasies that Anita is referring to. [00:39:17.82] spk_0:
Yes. One of the things we work with a ton of black churches and white churches, but one of the things that you want to do is visit the church, see what kind of things they’re doing. I mean, you can look at the announcement, say if they got kids doing announcements, they’re talking a lot about you. You know that church probably want to do things with youth. That’s their where their heart is at. So as you, as you meet people try to meet people in their leadership and if you can get a meeting with the pastor, go there, Get a meeting with the pastor. You talk 10%, let him talk 90 and asked him to share his vision in his heart for the community and that out of that conversation, you’re going to see the things that he’s excited about it that he want to do. And your role is when your partner with them engaging them. If you’re doing youth and maybe they’re passionate about prison ministry, you try to connect this to somebody that can help you with prison ministry and you bring a lot of credibility to them. And guess what if you work with you, he’ll connect you to a pastor that has a big, nice youth program. I want to work with you from the community. So you got to hear their heart and listen to them and you might have the greatest thing that you want to do, but it might not be a fit because just like people, churches have capacity for a few things that they can do well. And you got to seek those out when you engage them. Uh, and you have a lot more success when you do that. [00:40:41.71] spk_3:
It’s time for a break. Send in blue. It’s an all in one digital marketing platform with tools to build end to end digital campaigns that look professional, They’re affordable and keep you organized. So we’re talking about digital campaign marketing. Most marketing software is designed for large companies and comes with the enterprise level pricing. Send in Blue is priced for nonprofits. It’s an easy to use marketing platform that walks you through the steps of building a campaign like step by step, like playing, giving accelerators step by step, try out, sending blue and get a free month. Hit the listener landing page at tony-dot-M.A.-slash-Pursuant in blue. It’s aptly named now you thought the baku but loads got obliterated when I didn’t invoke them after Tony’s take too, didn’t you? You were wondering, I’ve got your back, we’ve got boo koo but loads more time for partnerships with african american churches Anita, you want to elaborate on more of the idiosyncrasies folks should be aware of. I [00:42:13.20] spk_2:
think, uh, no, I think Oliver is very, you know, and the reason why I had him on our panel is because he is the embodiment of the cross sectional of not only with black church and white church and also with black church and, and non profits. And so, um, I have to say like during our session, we did have someone that posed the question of the fact that they are not christian, uh, they’re not black and so they were concerned as to whether or not they would be able to, you know, attend church service. And uh, and I want to bring this out, Oliver because it just makes sense. Um, he said, you don’t have to be a christian to attend church, you can attend church, you don’t have to be a christian to attend church. And so you, you know, and so it’s just important that, um, just like a nonprofit has a mission. Churches have a mission, right? And so even though most of them, the main mission is saving souls and um, and, and, and provide, you know, providing the, spreading the gospel of jesus, that’s the main mission. But to Oliver’s point, you know, different churches have different sort of passion projects, just like the nonprofit has a passion project. So you’re not going to see the environmental non profit doing stuff with prison, right? Because that’s not their mission, There’s is saving the environment, Right? And so, um, it’s that research and that intentional research by visiting that church is where you will learn what’s a good fit for your organization. And then also partnering up [00:42:54.70] spk_3:
Oliver, it sounds like the pastor is really the key, like sort of the ceo of the church. You have any other advice about getting his or her attention, You know, you said listen, listen 90% and talk 10% before we have twice as many years and only one or two layers in one mouth. But what other advice is, you know, like as you’re just trying to introduce yourself before you, before you, you know, before you, before you try to visit the church, just trying to get that, [00:43:05.70] spk_0:
how [00:43:07.05] spk_3:
we’ll [00:44:07.29] spk_0:
find out who, who some of the key leaders are. You can go to their website, uh, even look at the brochure and find out who some of the key leaders are and talk with them and see if they can give you a warm introduction to the pastor. Another one the key points is, And I made this mistake years ago, I’ve been working with churches 27 years, particularly black churches wherever the pastor points you too go follow up in that direction. Uh, because sometimes you want to just get to the past. Or maybe he might give you a phone conversation and say go talk to tony and you might not tony Know that Tony is his right hand man. He’s going to rely on tony or whether we should engage in his partnership and do this program. So sometimes people try to get to the pastor, but he might have someone else that he wants you to work with and then they’ll share the big idea. He’ll rely on them. So whatever the rescue send you going, that direction followed them. [00:44:11.49] spk_3:
Anything else Anita you want to add about trying to make that, get that first introduction that, that break that ice. [00:46:38.58] spk_2:
Well, just to keep in mind, um, uh, that depending on the denomination, which is brings in the intricacies of the fact of, you know, now and, and that’s just protestant, the whole protestant religion totally right. You got all these different denominations and sections and districts or whatever. Um, but that’s on the onus of the nonprofit professional to do their particular research and to understand that um, one to Oliver’s point when they pointed to that person to go ahead and and, and engage, but also know in different situations. The pastor may not necessarily be the like the decision maker, right? They maybe they might not be the one that is the one that may, he may be a part of it, right? But it might be the trustee board. Um, it might be the deacon’s board, it might be, you know, some other institution. It might be the superintendent. That is the one that really has the quote unquote power to engage the church in, in, in partnerships. And so, um, that’s just, you know, an additional thing to kind of consider. And then, of course, you know, and in that vein, as I’m thinking about it, that kind of, you know, put that, that might make the nonprofit professional a little bit more comfortable because it’s almost like talking to a board, right? It’s, it’s, you know, as the other nonprofits, like here’s the board and they’re the one that makes the decisions and some denominations are set up like that. Some are totally not the ending the beginning and the end Alpha and omega comes from the past. So it’s just just an additional step. Um, you know, once you’ve, you know, visit the church and maybe, you know, like I did a little research, checking out the website, maybe attending a service or maybe not attend the service, attend an event. The church is having a volunteer. Um, no one’s gonna turn around and turn away a volunteer, no matter what. Right. That’s, that’s not probably one or one. So, you know, volunteering for something and you, you kind of get a sense of who’s, you know, who’s the kind of the one that’s kind of running the programs and, and, and making the decisions. So yeah, [00:46:46.68] spk_3:
I needed your work at uplift. Uh, it sounded to me like it was the intersection of black churches and technology. [00:46:54.58] spk_2:
It is, it is um, it was it’s basically, uh, my new social entrepreneurship one out of the, um, my, my own sort of personal mission around digital inclusion and um, in digital inclusion efforts and the fact that I truly believe that churches um, can be a place of opportunity when we’re talking about closing the digital divide. Now, I’ll be honest with you Tony. I’m not only am I trying to get tech folks and nonprofits to see churches as places of opportunity. I’m trying to work on the churches as well to try to get them to understand that this is a different or new evolution of ministry for them. So that’s kind of kind of my personal mission and cause and ministry, if you will. [00:48:14.87] spk_3:
So I trying to expand everybody’s circles where they find the intersection between them and and end up doing good work for for all the communities. Yes. All right. We still got some good time together. A good amount of time together. What, what, what else would either of you like? Talk about other questions you got from your session or something else you covered in your session that we haven’t talked about yet, throw it open to [00:49:41.37] spk_0:
you. I think one of the things tony really helped get engaged is support them. I’ll give you a prime example of a couple of quick examples when, when the virus hit and shut down everything. We partner with a technology group to bring hotspots online, uh, notebooks with urban black churches And got them online so they can get giving online. They didn’t have the technology, they didn’t know what to do, but we’ll never helped 40 of them. So guess what? I can pick up the phone anytime and call those pastors directly and say, hey, let’s look at doing this. I didn’t ask him for anything, didn’t want anything, but if you can help serve them another example, uh, it was a water shortage in Mississippi pastor said Oliver can you help get some water? I said, well let me send you a check and said no, no don’t send me a check because I got to go get the water. I need you to bring over the cases of water. So guess what? I went to Sam’s couldn’t get as much water because only so much in the car and I can push it. But guess what? Now our relationship is deeper because I was able to help a need that he was trying to fulfill to take a truckload of water down. Uh, and then, so now when I call them up with something that we want to do with his church or in the neighborhood, he’ll take that call and listen and more be more aptitude to work with us because we support them in the time of meat. [00:50:29.36] spk_3:
Hey build trust. Yes, he had, he had a problem and you had a solution that you know, that that builds trust, I’m sure needed your degree. You know, this if you’re going to approach any of this or any other, any relationship, you know, transactional e I, you know, we want to get this out of it. We’re here for six months and then we’re moving on with some other project, then you shouldn’t even bother. I mean, but if you want to, but if you want to build a relationship, not that you have to be working together forever either. But if you’re gonna look at it as a transaction versus opening the door to a relationship, you’re, you’re short changing yourself the church, you’re trying to partner with the program. You’re trying to expand or build. You know, it’s it’s [00:50:30.31] spk_2:
and the people you’re trying [00:51:02.96] spk_3:
to serve and the people you hope to help. It’s not a it’s not a one and done. You know, it’s a we’re trying to build a relationship here. We don’t we don’t know the ways we might be able to work together in the future. You know, we got an idea how we could do what we can do now in this next six months or a year. But who knows what the ensuing years could bring. You know, it’s just basic relationship building. The same thing you do with your volunteers, your your donors. You know, you don’t look at them as transactions as a T. M. S. You get something out and then walk away. So, same thing here with any relationship, whether it’s with an individual or uh, an institution, like a black church. All right, that’s right. [00:54:01.34] spk_2:
So yeah, I agree with you Tony, I agree with you so much tony I think I said that was more into the essence of why I wanted to do this. Um I think um so another reason as to why I presented this to anti china had to do with um an actual project that I did as a digital inclusion fellow um and in connection with the Rainbow push Coalition, and we were trying to establish some digital inclusion um programming at churches here in Atlanta. And it was because um the organization just did not understand each other well that the program itself for the initiative itself really didn’t experience the level of success that it could have. Um because on the church side, uh they weren’t fully educated as to what he was trying to be done. And then on the nonprofit side, they really, um, honestly did not understand the fully understand the idiosyncrasies of black church. Um, and I’ll give you a small example. Um, one of the, one of the criteria for the churches that was in the program, um, was that they needed to fundraise, um, a specific amount of dollars, and then the nonprofit was going to match that fundraisers, and then that was supposed to be, um, not quote unquote given, but sort of giving access to the fellow so that the fellow can use that those funds to build out the program. Well, as I was sitting there as one of the fellows listening to, you know, listening to how this work, I said, there’s a whole time kind of shaking my head. I said, you can’t do that with black shirts, you can’t just tell them to just fundraise for a specific a specific event and not run it through the sort of proper channels where everyone, including the leadership of the church is on board, um in order to in order to make it happen. And so what happened was, is that it kind of fell by the wayside because the church is was like, uh huh, what are you, what are you talking about? Fun. What do you mean? Like in addition to my ties and offerings or something different, something, whatever. And so unfortunately, go [00:54:03.37] spk_3:
ahead. I need you to wrap up with with your takeaway from that. Okay. We just have a minute left. What’s your takeaway? [00:54:09.44] spk_2:
So the takeaway is, is it’s just still important to to get that, do that research and and begin to understand one another. And it doesn’t just say, oh, you have my demographic. So let’s just do it and it takes time like you said, to build that relationship troubles. [00:54:28.84] spk_3:
All right, we’re gonna leave it there. Thank you. Need to leave Chief digital specialist at Anita uplifts LLC and Oliver Richmond, President Kingdom Partners, Anita. Oliver, thank you very much. [00:54:38.71] spk_2:
Thank you. [00:54:40.64] spk_0:
Take care now. [00:56:07.84] spk_3:
Thank you very much. And thank you for being with Tony-Martignetti non profit radio coverage of 21 ntc 2021 nonprofit technology conference where we are sponsored by turn to communications turn hyphen two dot c o next week. CRM selection and new websites as our 21 NTC coverage continues. If you missed any part of this week’s show, I Beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C. O. And by sending Blue, the only all in one digital marketing platform empowering non profits to grow tony-dot-M.A.-slash-Pursuant in Blue, our creative producer is Claire Meyerhoff shows social media is by Susan Chavez. Mark Silverman is our Web guy and this music is by scott Stein. Yeah, thank you for that. Affirmation scotty You with me next week for nonprofit radio Big non profit ideas for the other 95% go out and be great.
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Hello and welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. We’re back to regular energy low. Oh, I’m glad you’re with me. I’d come down with Dyskinesia if you moved me with the idea that you missed this week’s show. Non profit partnerships. Our 21 NTC panel reminds you you don’t have to do your work alone. You can increase your exposure by promoting the work of other org’s and even fundraise in partnership with other nonprofits. They’re taylor leak with corporate accountability and Jack Valor at Mall Warwick, donor digital and partnerships with African american churches now that you’re motivated to partner up Look to black churches, Anita lee and Oliver. Richmond help you understand the idiosyncrasies of church culture and how to cultivate a relationship. Anita is from Anita uplifts and Oliver is with Kingdom Partners. This is also from 21 NTC. You see how the show is put together here. It doesn’t just happen. You see this pervasive partnership theme running through which is what makes it pervasive, it’s all, it’s all coordinated. It’s all thought out On Tony’s take two planned giving accelerator. We’re sponsored by turn to communications Pr and content for nonprofits. Your story is their mission turn hyphen two dot C O. It’s a genuine pleasure to welcome a new sponsor, send in blue the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in blue kicking off our partnership theme show here is non profit partnerships. Welcome to Tony-Martignetti non profit radio coverage of 21 NTC the 2021 nonprofit technology conference. We’re sponsored at 21 NTC by turn to communications turn hyphen two dot C. O. My guests now are tailor leak and Jack Valor Taylor is Digital director at corporate accountability and Jack is senior account executive at Mall Warwick donor. Digital Tell her Jack, welcome to nonprofit radio [00:02:57.24] spk_1:
Thanks very nice to you. Pleasure [00:02:58.44] spk_3:
and Taylor, I should say welcome back. Welcome back. Have you a previous uh, previous ntc coverage. [00:03:05.11] spk_1:
Absolutely. [00:03:26.44] spk_3:
Your session is what we accomplished together, building new and inclusive non profit partnerships. So who wants to start by just reminding us that we do not have to do our work alone. We can have, we can have help, who would like to start. Okay, fine. I’m gonna pick Jack, you start [00:04:42.94] spk_4:
or um, so I think that really we came up with this concept because corporate accountability does a lot of great work partnering with a lot of wonderful organizations that have missions that are similar to theirs. Um, and we found that they were able to accomplish not only what they wanted to accomplish in ways that they didn’t have the capacity or resources to do otherwise, but also reach out to organizations that didn’t, you know, have the resources themselves to really boost their own missions and help in ways that they wanted to be able to help facilitate and grow organizations that they really believed in. So we wanted to kind of spread that message and talk through ways that organizations could partner and do things that would really change the world for the better, um, in reach out to each other and in, um, in ways that they might not expect. [00:04:49.74] spk_3:
And, and taylor you can even, uh, increase your own exposure. The organizations don’t exposure by promoting the work of others. [00:05:32.44] spk_1:
Yeah, absolutely. And I think that was one of the things that really stood out as we were developing this. And one of the reasons we came to this idea was, you know, in our experience, we found that these partnerships aren’t just beneficial for both organizations, sort of as a, as a one plus one, but actually it was, it was adding even more to our work when we partnered with other groups. So for instance, we did a giving Tuesday campaign with, partnered with a group in flint called flint rising. And we found that even though we were basically fundraising and giving half of the gifts that we brought in to flint rising, we were raising more, even giving away half than we had in previous years without a partnership like [00:05:43.03] spk_3:
that. You for giving away half than you had when you when you were on your own. [00:05:53.74] spk_1:
Yeah, exactly. So I think it’s sort of a net positive and you know, I think we are doing all we can to reject this idea that there’s sort of a zero sum, right? It’s more of a mindset of spreading the wealth and everybody being able to lift each other [00:06:19.24] spk_3:
up rising tide, raises all boats or whatever metaphors we want to use. Well, whatever storms can this take that? That’s that’s outstanding example giving Tuesday. What other forms can this take, where you can improve your own outcomes by working with and promoting the work of others? [00:07:27.74] spk_1:
Yeah, I mean, one other example that we talked about, um, and I think Jack, you had a couple of really good examples from other organizations as well. Um, but we, uh, we also do a lot of work with coalition actions. So that’s sort of more on the on the advocacy and list building side. But this is essentially a tactic where you can start a petition and then invite a whole bunch of other groups to participate with you. Um, and not only is that a way for you and your partners who are working together to drive folks to this petition to grow their email lists, but for us, you know, it’s been, you know, are the organization, I work for corporate accountability. We have some pretty sort of niche, complicated issues. Um, and so this is a way for us not just to sort of like gather a bunch more petition signatures, but also sort of get our analysis and our campaigns and our ideas out there to a bunch more folks by getting other groups to promote petitions that we have developed to their membership as well. [00:07:43.44] spk_3:
Okay, Cool petition drives Jack. You have, you have examples. I love these. I want, I want folks to realize that there’s a lot of possibilities around partnering and improving your own outcomes. [00:08:09.94] spk_4:
Yeah, absolutely. Um, so, uh, one example that I think worked out really, really well is that, um, an organization that I work with simple virus fund there, a small local organization in the, they work help helping save and protect and restore uh, redwood lands in the santa Cruz Mountains [00:08:13.76] spk_3:
and say the name of the organization again, just a little slower. [00:08:17.37] spk_4:
Yeah. Semper environs Fund some [00:08:20.95] spk_3:
semper environs. [00:08:32.74] spk_4:
Mhm. Yeah, it’s a latin word that is for redwood trees. Um, it’s very, um, very, very specific. Yeah, exactly. Um, [00:08:35.71] spk_0:
uh, [00:09:20.94] spk_4:
so they, um, they partnered at, at the time, in august, there was a big fire in one of their parks, um, wildfire that happened during a time when there were wild fires all over California. And um, it was the very first part that they developed. Um, they partnered with California state parks as well as save the Redwoods League to um, bring together a bunch of donors who were very passionate about that park and wanted to save it and restore it back to its former glory. Um, They were able to raise throughout the entirety of the year, um, A ton more money because of that partnership. Um, they were able to increase their revenue by 152% and their gifts by 98% just through having that partnership with those organizations and spreading the word altogether. [00:09:43.34] spk_3:
Jack, what do those campaigns look like? Give us the insight is every piece co branded? Does every piece talk about the work of the other and, or, and how the work overlaps? And what does that, what does that look like? [00:11:01.34] spk_4:
I think, you know, it can be different. And that’s something that, you know, we definitely wanted to talk about when we put this together is that it really depends on how the organizations want to make this work, you have to come together and say, you know, what are we looking for? What do we want to accomplish here and um what do we want to, how do we want to come to the table? You know, do we want everything to be co branded? Like you’re saying, do we want um to just mention one another um in messages or do we want to um just kind of one time mention and then go about, you know, the rest of the campaign as usual. Um So you have to definitely agree upon all of your terms before the partnership even starts. Um So that you know, um you know what your expectations are and then that way no one gets hurt uh in the end so that you’re not not meeting those expectations? [00:11:04.24] spk_3:
Okay, cool. Is there another example you have? [00:12:21.34] spk_4:
Uh Yeah, so I think that um Mhm, pull up my notes um with World Animal Protection, which is another organization that I’ve been lucky enough to work with. Um They usually work with sanctuaries in lots of countries around the globe to save abused animals that can no longer live in the wild because they’ve been you know, in captivity um doing lots of terrible jobs or um you know, having lots of um difficult things put upon them. Uh We were able to create a giving Tuesday campaign around specifically raising money for sanctuaries um and the sanctuary campaign, because it um focused on those sanctuaries and on providing animals um direct money for them and for their needs, Brought in 161% increase in gifts and a 230% increase in revenue. Um [00:12:24.84] spk_3:
And that’s of course that’s after sharing, Right? These numbers are incredible because it’s like over well over 100% increases. [00:12:51.44] spk_4:
Mhm. Yeah, it’s really, really helpful too. You know, know that know what your audience cares about, know that they are looking for something different or something um that where they can really make a bigger difference and sometimes they are interested in um you know, they’re like, oh if if I can give here then I’m giving to two different organizations that are really, really wonderful and they’re meeting the um the needs of multiple different types of people or causes at the same time. So why wouldn’t I [00:13:19.54] spk_3:
tell her somebody who was in one of these organizations? What like what detailed advice can you give for folks who are thinking about? It’s kind of a collaboration like maybe even just start with who might you collaborate with? [00:16:50.84] spk_1:
Sure. Yeah. I think, you know, sometimes there are some pretty some pretty obvious uh places to start, right? So groups that you you know frequently partner with or that you would work with, you know, that either share sort of the kind of work that you do or share a mission and similar with you. But I think for us, one of the biggest things that we’ve actually had success with is finding groups that share our mission and share our work but have very different, different tactics are different strengths. So, you know, corporate accountability, we do a lot of sort of national and international policy based work. Um and we have had some of our best partnerships with really small state or local groups that are really focused on um grassroots or community organizing. Um and I think the reason it works is, you know, we’re able to sort of bring the bigger sort of systemic analysis and the policies and the sort of like the heavy big stuff, and then we’re able to point to these groups to say, you know, this is literally this is what how this impacts individual people’s lives, and this is how they’re going about working on fixing this, this isn’t just like a sort of zoomed out policy discussion, this is like a thing that is about real people. Um so we’ve had some really good success sort of partnering with groups that have, have different, have different approaches and different strengths to us. Um and I think those those can make really, really fruitful partnerships, um just because, you know, you’re you’re sort of complementing one another, I think, you know, you can I’ve we’ve had some really good partnerships with other sort of national policy oriented groups as well, but I do think that’s one place that I think it has been a little bit surprising to me is like actually like finding those groups that have a really different Thing that they do 2.2 is important. And then for us, you know, when we, when we started doing some of this work, one of the biggest pieces that was really important to us was um really being mindful of racial equity and equity overall. So we’re really approaching this as a way to sort of resource the movement. We’ve, you know, we started corporate accountability started Over 40 years ago with the nestle boycott in the late 70s. Um, and so that was a campaign where we were working primarily with organizations in uh, in South America. Um, and working to stop nestle from marketing infant formula in communities that it was really harmful for infant formula to be used and infants were getting sick and dying. Um, so we’ve always had this dynamic where we are a group that’s based in the Global North, in in the US, but we’re primarily, or often working with groups in the Global South and communities of color. So there’s there’s a built in power dynamic there that were always sort of aware of. And I think one of the, one of the things we really strive to do with these partnerships is to seek out, you know, black and uh of colour led organisations and Global South led organizations that we can work with and we can resource because oftentimes we have a much higher access to those resources than these other groups that are doing incredible work that you deserve this as much more more than we do. So that’s another another thing that we’ve really focused on. You know, that’s not centered everybody but [00:17:12.24] spk_3:
corporate accountability has centered equity. It sounds like in probably across all your work. But and so it just becomes part of your D. N. A. And absolutely you have it in mind as you or it’s an objective as you as you look for these partnerships [00:17:25.24] spk_1:
ellen-leikind [00:17:57.14] spk_3:
How about some advice around you know like sticky points? Uh some problem issues, you know you trust your partners of course but things are gonna come up, you know no no agreement can anticipate everything or you know whether it’s a verbal agreement or a written agreement. And how do you how do you navigate some of the tricky parts like maybe somebody put something out that doesn’t quite describe your work correctly or you know things like that or whatever it might be. Oh that was it could be either one I was thinking of taylor because he’s been involved in these, but it could be either one of you, I don’t care if somebody step up this time. [00:19:41.54] spk_1:
Yeah, I’m curious if Jack has other examples, but you know, I think, I think for us, um, really the biggest, the biggest thing is like, as Jack mentioned earlier, having agreements and having conversations in sort of, in the beginning, you know, really laying out what’s expected, what roles are going to be for each organization, uh, sort of how you expect things to look, how money is going to get dispersed if you’re doing joint fundraising, you know, sort of, all of those nitty gritty details. Um, and then, you know, it’s really, it’s really just communication, you know, checking in a ton. Um, you know, we frequently will do a whole slew of emails to try and promote some of these fundraising campaigns that are joined. And, you know, we build in a step where we literally just send the copy of the emails over to the partners and have them review them, um, just to make sure we’re being super upfront and saying like, does this sound good to you? Are we describing your work appropriately? Like, you know, is there a better way you would want to say this? Um, and so, you know, that, that I think is key for for us is just, is just that constant communication is really the most important thing. And I think, you know, even before that, just sort of building building deep relationships, um, and and sort of like cementing that trust before you are trying to jump in on something that’s big, like joint fundraising campaign where tens of thousands of dollars could be at stake. Great. Um, so it’s definitely not like a starting point in your relationship. It’s something that you want to, you want to build towards. Okay [00:19:45.04] spk_3:
Jack, anything you want to, you want to add there about sticking points or you feel like taylor covered? [00:21:17.34] spk_4:
Yeah, he mostly covered it. I would say, you know, to your point, tony um, about, you know, if you put something, someone put something out there and it doesn’t really meet, um, anything about your organization or what have you. I think, you know, talking about your brand, that’s something we kind of speak our touch on in our session. Um, uh, making sure that they have all of that information, your logos, um, all of that so that everything is laid out so that they’re following that information as well. That’s part of the initial communication that should happen. Um, so that they’re not, you know, using words that you would never use in your communications, things like that. Um, and I think another piece here is that you make sure that not that you’re treading lately, but that you’re working really entirely in partnership, in your in your, uh, coming to it with equity and, um, and real conversation in mind. Um, and knowing that there’s likely no harm meant from your partner because you you you want to not only build that partnership for now, but build it for the future. Um, who knows how beneficial it could be in, um, you know, the future campaigns, um, things that could come up where you could work together on something that could really, um, open yourselves up for some really, really amazing opportunities. So it makes sense to not do something that could cause some of that rift [00:21:39.74] spk_3:
you all had. Right expanding lists by exchanging swapping is one of you more accustomed more acquainted with that than the other? [00:21:44.64] spk_1:
Yeah, Probably me, [00:21:49.64] spk_3:
Jack. Okay. Yeah. [00:23:20.24] spk_1:
So we do this a ton. Um, and it’s a really, it’s a really great tactic. Um, it is something that we use Action Network, so it’s something that’s built into Action Network as a sort of email tool set and advocacy tools that not to not to bust market them, but they are the ones that have built this tool. Um, and essentially what it allows is when you set up a petition, um, you can invite other groups to also promote that petition. Um, and once you send them sort of a unique link for them to promote the petition with, um, it automatically tracks sort of where activists are coming from, and then automatically shares a proportion of the folks who signed that petition with your partners. Um, so the expectation is, you know, if if I am partnering with another group and they join and they send an email out to their list and get 100 new folks to join to sign that petition, That they would get out of the total pot of folks who take action 100 new folks to add to their list. Um So it’s sort of it’s a great way both to get more signatures than you would stand alone, right? You know, if your group can get x number of petition signatures inviting a couple other groups will get you a whole bunch more. Um but it also it also is a way to sort of for everybody to sort of grow their email lists and speak to folks who like actually care about your topics because they’re signing a petition that is based on your mission and your issues. [00:23:46.74] spk_3:
Yeah. Cool. And of course it’s disclosed to people who sign right that they’ll they’ll they’ll receive materials from or however you were at this other, you know, the other group or groups. Okay. Any other ways any other ways of doing this besides petition drives? [00:23:51.44] spk_1:
I mean that’s the sort of the main one I’m curious, Jack if if there [00:23:55.60] spk_3:
you, have you seen this in other settings [00:25:22.14] spk_4:
um in terms of um yeah, it’s mostly petitions or pledges, things like that, just mainly because it’s the easiest way to get another um organizations permission. The other way that I’ve seen it. Er Sorry, another um person’s permission to join a list. Another way that I’ve seen it done is when uh organizations will sponsor each other’s emails across um email. So one organization corporate accountability would say sponsor flint risings, email and they would just send flint risings email to their list. Um And have um flint rising whatever content that is um Those folks um people, corporate accountabilities folks just do whatever that action is for flint rising. I’ve also seen some organizations come together on things like quizzes, games, things like that. Um I put together a whole like mhm uh bracket for an organization before that was like these items like which one is the best? And then it ended up you know with a winner and it was like a couple of weeks long. Um And it ended up being really really successful where a bunch of different organizations were like fighting for which thing was the best on like social media and stuff. So [00:29:18.84] spk_3:
okay collaborations partnerships, ventures, you don’t have to do your work alone. Right? All right, we’ll leave it there. All right. They are taylor leak. Digital director of corporate accountability and Jack Valor, senior account executive at Mall Warwick donor. Digital telephone jack. Thank you very much. Thank you. Thank you. My pleasure. And thanks to all of you for being with 20 martignetti non profit radio coverage of 21 ntc The 2021 nonprofit technology conference. We’re sponsored at 21 ntc by turn to communications turn hyphen two dot C O. It’s time for a break. Turn to communications. Where would you like to be heard? Use outlets, conferences, podcasts, blogs, editorials. That’s all earned media and turn to can help you get it because they’ve got the relationships with the media outlets. What about your own media though? Owned media turn to can help you improve that because your story is their mission turn hyphen two dot C. O. It’s time for Tony to take two planned giving accelerator. The next class Kicks off on July one. People in the first class that started in january, they already started getting gifts in month three and by month four there were multiple gifts at multiple members of that very first class. So within only three and in some cases four months of a 12 month program, the gift commitments already coming in. If you join me in the July one class, you could have gifts by Halloween, This could happen for you too. Planned giving accelerator. It’s the online membership community that I’ve created. I teach you step by step, how to get your planned giving program started. We have monthly live teachings and ask me anything sessions and a podcast. Just for members. There’s resources like templates and checklists. All the stuff I was about to say all the ship, let’s keep it. It’s the stuff well, you know, I just said it. So all this, all the things you need To get your plan giving program launched in 2021 and like I said, join, join in, July joined the July class. You could have gifts by Halloween. It happened for members of the first class. So Where you get the info for the July one class, it’s all at planned giving accelerator.com. Check it out if you’re not in planned giving, I will get you started and if that applies to you, if you’re not in planned giving, I hope to join me for the July one class. That is tony steak too. Here is partnerships with African American churches. Welcome to Tony-Martignetti non profit radio coverage of 21 NTC, the 2021 nonprofit technology conference. We’re sponsored at 21 NTC by turn to communications turn hyphen two dot C. O. With me now is Oliver Richmond is president at Kingdom Putnam [00:29:25.84] spk_0:
Oliver. Welcome. Thank you for having me on tony I appreciate [00:30:07.14] spk_3:
it, my pleasure. It’s a very interesting topic. Uh we’re hopefully going to be joined by others who I will introduce as they come in. Now, Oliver joined on time and I don’t want to cut this segment short so we’re gonna get started. You’re topic, There’s someone right now there’s Aneta. Okay, we’re bringing in Anita lee Aneta welcome. We’re already recording live. So please join the conversation with me now is in Italy also she’s chief digital specialist at anoeta uplifts LLC and I had already introduced Oliver Richmond and your topic is Black Church a different kind of non profit [00:30:09.54] spk_2:
Yes. So let me clarify just a little bit. It is Anita, it’s pronounced Anita, [00:30:28.94] spk_3:
Thank you very much Anita. Okay, thank you. Okay, let’s stick with you Anita. Well not right. You know what let’s give it to Oliver because he came he was right on time. So I mean okay. Okay thank you Anita. Oliver. What you know black churches. Um I don’t go to one. What do you want folks like me to know about black churches? [00:31:03.94] spk_0:
Black churches are the heart and soul of the black community. If you go back and look at history, that was the only institution that blacks own coming out of slavery. And the black church has been the one delivered services, tutoring, mentoring, food, spiritual help over the years. They have just been a pillar and helping keep those communities safe and all the good things came out of the black church in the black community. [00:32:02.84] spk_3:
All the good things came out of the black church. All right. Yeah. I’ve had lots of guests on through the years. I’ve been doing this podcast over 10 years. And mostly they would they would bring up black churches when when it was uh you know, like a program they were trying to carry out like a couple of cases. It was something medical and uh I don’t remember. It wasn’t research, but it was some nonprofit work. And they had emphasized the importance of working through the churches to get community buy in for the for the program that they were trying to they were trying to carry out in the in the community. Um So I’ve heard about this through the years that the black churches are critical and and the and the pastors can be sort of conduits to the to the community. Am I standing there? Okay. [00:32:05.94] spk_2:
Yeah. [00:32:07.20] spk_4:
Over the [00:32:56.14] spk_0:
years, the black pastors and leaders, if you look through civil rights, all different things, they’ve been the ones who have stood up for the community because they don’t have to worry about losing their jobs. Um, so so they stood up for the community and they’re respected as leaders, no matter what size their churches and the black community expects the black pastors to be involved in the community where some churches, the pastor just preached, uh, over the bible, priests teach and then they’re done. But the black church, they’re expected to be involved in the causes if it’s gangs, if it’s feeding health, whatever it might be, they’re the ones that look to, to bring that information deliberate to the people into the community. [00:32:58.94] spk_3:
And you did, You sounded a little, a little skeptical about the way I said it. You said, well, you said it. Okay. But what, tell me more, what, what, what, what do you want to say to me? [00:35:54.44] spk_2:
Uh, yeah. Um, I think that you’re absolutely right. Um and when you’ve spoken to many people over the years, yeah, it’s critical um, that black churches are involved, but I think it’s it’s only a small piece, I think that the general world nonprofit community um only see black churches within the lens of whatever program that they’re deciding to do instead of recognizing black church as the literal pinnacle of the black experience. So when you think about, um, our celebrities, our stars, our um, our millionaires and billionaires that that that that made the country looks up to, many of those people have started in the black church. Like if you think about any major musical star in any genre, from, you know, gospel and soul to R and B, even into rap and hip hop, you will find that all of those artists, most of those artists, how to start in the black Church, even if they’re talking about guns and drugs and shooting and sex, they all have uh start in the black church. And I think that that was the reason why I, you know, I intend to allow me to do this because um, from politics and, and from, from health, from business, our major ivy League, historically black colleges and universities are hBc use. Many of them started in the basement of a black church. The obvious one of the more famous ones, Morehouse, um, where dr martin Luther King got his degree and Spelman, which was the female counterpart to Morehouse, was started in the basement of friendship baptist church in Atlanta Georgia. So, and I’m sure you’ll probably have, you know, you can probably hear stories in other cities as well. So I think that that’s what I wanted the nonprofits to see and to understand that were just that, that the black church and the experience of black church is not a place where you can go get your program started and you can hit your demographic. It really is a place where the, the intensity of the culture and the whole meaning the essence of African american experience is based. Mhm. [00:36:15.33] spk_3:
Thank you. And Anita, you want us to think about partnering with African american churches? That’s the the, I mean, yeah, that’s the whole purpose of the your session. By the way, I have some work going on. You might hear a song in the background. I hope it’s not hope. It’s not too annoying. No [00:36:15.64] spk_2:
worries. [00:36:17.13] spk_3:
Can you hear me? You hear me over it? Can you I hear you over it? Okay, good. Okay. Um, yeah, so you want to encourage us to uh non profits to be partnering with the churches. [00:37:41.63] spk_2:
Right? And not only do we want the nonprofits to partner with churches, We want you, we wanted nonprofits to understand the uniqueness and the idiosyncrasies that that comes with partnering with Black Church, which is reason it was called Black Church a different kind of nonprofit. Yes. It is a non profit in the essence that it’s five oh one C three and you know, things of that nature or it might not even be five oh one C three. Um, it’s structured around providing those social services, um, but it does not necessarily operate as, you know, your typical nonprofit with a board and you know, and in programs and things of that nature. And so, um, in order to have an effective partnership, um, I wanted nonprofits to understand this is the essence of what Black Church is and these are the ways that she provide or create uh, successful institute, sustainable partnerships. While you’re trying to fulfill your mission for your non profit Oliver [00:37:47.53] spk_3:
can we, can we go to you to acquaint us with some of the, the idiosyncrasies that Anita is referring to. [00:39:17.82] spk_0:
Yes. One of the things we work with a ton of black churches and white churches, but one of the things that you want to do is visit the church, see what kind of things they’re doing. I mean, you can look at the announcement, say if they got kids doing announcements, they’re talking a lot about you. You know that church probably want to do things with youth. That’s their where their heart is at. So as you, as you meet people try to meet people in their leadership and if you can get a meeting with the pastor, go there, Get a meeting with the pastor. You talk 10%, let him talk 90 and asked him to share his vision in his heart for the community and that out of that conversation, you’re going to see the things that he’s excited about it that he want to do. And your role is when your partner with them engaging them. If you’re doing youth and maybe they’re passionate about prison ministry, you try to connect this to somebody that can help you with prison ministry and you bring a lot of credibility to them. And guess what if you work with you, he’ll connect you to a pastor that has a big, nice youth program. I want to work with you from the community. So you got to hear their heart and listen to them and you might have the greatest thing that you want to do, but it might not be a fit because just like people, churches have capacity for a few things that they can do well. And you got to seek those out when you engage them. Uh, and you have a lot more success when you do that. [00:40:41.71] spk_3:
It’s time for a break. Send in blue. It’s an all in one digital marketing platform with tools to build end to end digital campaigns that look professional, They’re affordable and keep you organized. So we’re talking about digital campaign marketing. Most marketing software is designed for large companies and comes with the enterprise level pricing. Send in Blue is priced for nonprofits. It’s an easy to use marketing platform that walks you through the steps of building a campaign like step by step, like playing, giving accelerators step by step, try out, sending blue and get a free month. Hit the listener landing page at tony-dot-M.A.-slash-Pursuant in blue. It’s aptly named now you thought the baku but loads got obliterated when I didn’t invoke them after Tony’s take too, didn’t you? You were wondering, I’ve got your back, we’ve got boo koo but loads more time for partnerships with african american churches Anita, you want to elaborate on more of the idiosyncrasies folks should be aware of. I [00:42:13.20] spk_2:
think, uh, no, I think Oliver is very, you know, and the reason why I had him on our panel is because he is the embodiment of the cross sectional of not only with black church and white church and also with black church and, and non profits. And so, um, I have to say like during our session, we did have someone that posed the question of the fact that they are not christian, uh, they’re not black and so they were concerned as to whether or not they would be able to, you know, attend church service. And uh, and I want to bring this out, Oliver because it just makes sense. Um, he said, you don’t have to be a christian to attend church, you can attend church, you don’t have to be a christian to attend church. And so you, you know, and so it’s just important that, um, just like a nonprofit has a mission. Churches have a mission, right? And so even though most of them, the main mission is saving souls and um, and, and, and provide, you know, providing the, spreading the gospel of jesus, that’s the main mission. But to Oliver’s point, you know, different churches have different sort of passion projects, just like the nonprofit has a passion project. So you’re not going to see the environmental non profit doing stuff with prison, right? Because that’s not their mission, There’s is saving the environment, Right? And so, um, it’s that research and that intentional research by visiting that church is where you will learn what’s a good fit for your organization. And then also partnering up [00:42:54.70] spk_3:
Oliver, it sounds like the pastor is really the key, like sort of the ceo of the church. You have any other advice about getting his or her attention, You know, you said listen, listen 90% and talk 10% before we have twice as many years and only one or two layers in one mouth. But what other advice is, you know, like as you’re just trying to introduce yourself before you, before you, you know, before you, before you try to visit the church, just trying to get that, [00:43:05.70] spk_0:
how [00:43:07.05] spk_3:
we’ll [00:44:07.29] spk_0:
find out who, who some of the key leaders are. You can go to their website, uh, even look at the brochure and find out who some of the key leaders are and talk with them and see if they can give you a warm introduction to the pastor. Another one the key points is, And I made this mistake years ago, I’ve been working with churches 27 years, particularly black churches wherever the pastor points you too go follow up in that direction. Uh, because sometimes you want to just get to the past. Or maybe he might give you a phone conversation and say go talk to tony and you might not tony Know that Tony is his right hand man. He’s going to rely on tony or whether we should engage in his partnership and do this program. So sometimes people try to get to the pastor, but he might have someone else that he wants you to work with and then they’ll share the big idea. He’ll rely on them. So whatever the rescue send you going, that direction followed them. [00:44:11.49] spk_3:
Anything else Anita you want to add about trying to make that, get that first introduction that, that break that ice. [00:46:38.58] spk_2:
Well, just to keep in mind, um, uh, that depending on the denomination, which is brings in the intricacies of the fact of, you know, now and, and that’s just protestant, the whole protestant religion totally right. You got all these different denominations and sections and districts or whatever. Um, but that’s on the onus of the nonprofit professional to do their particular research and to understand that um, one to Oliver’s point when they pointed to that person to go ahead and and, and engage, but also know in different situations. The pastor may not necessarily be the like the decision maker, right? They maybe they might not be the one that is the one that may, he may be a part of it, right? But it might be the trustee board. Um, it might be the deacon’s board, it might be, you know, some other institution. It might be the superintendent. That is the one that really has the quote unquote power to engage the church in, in, in partnerships. And so, um, that’s just, you know, an additional thing to kind of consider. And then, of course, you know, and in that vein, as I’m thinking about it, that kind of, you know, put that, that might make the nonprofit professional a little bit more comfortable because it’s almost like talking to a board, right? It’s, it’s, you know, as the other nonprofits, like here’s the board and they’re the one that makes the decisions and some denominations are set up like that. Some are totally not the ending the beginning and the end Alpha and omega comes from the past. So it’s just just an additional step. Um, you know, once you’ve, you know, visit the church and maybe, you know, like I did a little research, checking out the website, maybe attending a service or maybe not attend the service, attend an event. The church is having a volunteer. Um, no one’s gonna turn around and turn away a volunteer, no matter what. Right. That’s, that’s not probably one or one. So, you know, volunteering for something and you, you kind of get a sense of who’s, you know, who’s the kind of the one that’s kind of running the programs and, and, and making the decisions. So yeah, [00:46:46.68] spk_3:
I needed your work at uplift. Uh, it sounded to me like it was the intersection of black churches and technology. [00:46:54.58] spk_2:
It is, it is um, it was it’s basically, uh, my new social entrepreneurship one out of the, um, my, my own sort of personal mission around digital inclusion and um, in digital inclusion efforts and the fact that I truly believe that churches um, can be a place of opportunity when we’re talking about closing the digital divide. Now, I’ll be honest with you Tony. I’m not only am I trying to get tech folks and nonprofits to see churches as places of opportunity. I’m trying to work on the churches as well to try to get them to understand that this is a different or new evolution of ministry for them. So that’s kind of kind of my personal mission and cause and ministry, if you will. [00:48:14.87] spk_3:
So I trying to expand everybody’s circles where they find the intersection between them and and end up doing good work for for all the communities. Yes. All right. We still got some good time together. A good amount of time together. What, what, what else would either of you like? Talk about other questions you got from your session or something else you covered in your session that we haven’t talked about yet, throw it open to [00:49:41.37] spk_0:
you. I think one of the things tony really helped get engaged is support them. I’ll give you a prime example of a couple of quick examples when, when the virus hit and shut down everything. We partner with a technology group to bring hotspots online, uh, notebooks with urban black churches And got them online so they can get giving online. They didn’t have the technology, they didn’t know what to do, but we’ll never helped 40 of them. So guess what? I can pick up the phone anytime and call those pastors directly and say, hey, let’s look at doing this. I didn’t ask him for anything, didn’t want anything, but if you can help serve them another example, uh, it was a water shortage in Mississippi pastor said Oliver can you help get some water? I said, well let me send you a check and said no, no don’t send me a check because I got to go get the water. I need you to bring over the cases of water. So guess what? I went to Sam’s couldn’t get as much water because only so much in the car and I can push it. But guess what? Now our relationship is deeper because I was able to help a need that he was trying to fulfill to take a truckload of water down. Uh, and then, so now when I call them up with something that we want to do with his church or in the neighborhood, he’ll take that call and listen and more be more aptitude to work with us because we support them in the time of meat. [00:50:29.36] spk_3:
Hey build trust. Yes, he had, he had a problem and you had a solution that you know, that that builds trust, I’m sure needed your degree. You know, this if you’re going to approach any of this or any other, any relationship, you know, transactional e I, you know, we want to get this out of it. We’re here for six months and then we’re moving on with some other project, then you shouldn’t even bother. I mean, but if you want to, but if you want to build a relationship, not that you have to be working together forever either. But if you’re gonna look at it as a transaction versus opening the door to a relationship, you’re, you’re short changing yourself the church, you’re trying to partner with the program. You’re trying to expand or build. You know, it’s it’s [00:50:30.31] spk_2:
and the people you’re trying [00:51:02.96] spk_3:
to serve and the people you hope to help. It’s not a it’s not a one and done. You know, it’s a we’re trying to build a relationship here. We don’t we don’t know the ways we might be able to work together in the future. You know, we got an idea how we could do what we can do now in this next six months or a year. But who knows what the ensuing years could bring. You know, it’s just basic relationship building. The same thing you do with your volunteers, your your donors. You know, you don’t look at them as transactions as a T. M. S. You get something out and then walk away. So, same thing here with any relationship, whether it’s with an individual or uh, an institution, like a black church. All right, that’s right. [00:54:01.34] spk_2:
So yeah, I agree with you Tony, I agree with you so much tony I think I said that was more into the essence of why I wanted to do this. Um I think um so another reason as to why I presented this to anti china had to do with um an actual project that I did as a digital inclusion fellow um and in connection with the Rainbow push Coalition, and we were trying to establish some digital inclusion um programming at churches here in Atlanta. And it was because um the organization just did not understand each other well that the program itself for the initiative itself really didn’t experience the level of success that it could have. Um because on the church side, uh they weren’t fully educated as to what he was trying to be done. And then on the nonprofit side, they really, um, honestly did not understand the fully understand the idiosyncrasies of black church. Um, and I’ll give you a small example. Um, one of the, one of the criteria for the churches that was in the program, um, was that they needed to fundraise, um, a specific amount of dollars, and then the nonprofit was going to match that fundraisers, and then that was supposed to be, um, not quote unquote given, but sort of giving access to the fellow so that the fellow can use that those funds to build out the program. Well, as I was sitting there as one of the fellows listening to, you know, listening to how this work, I said, there’s a whole time kind of shaking my head. I said, you can’t do that with black shirts, you can’t just tell them to just fundraise for a specific a specific event and not run it through the sort of proper channels where everyone, including the leadership of the church is on board, um in order to in order to make it happen. And so what happened was, is that it kind of fell by the wayside because the church is was like, uh huh, what are you, what are you talking about? Fun. What do you mean? Like in addition to my ties and offerings or something different, something, whatever. And so unfortunately, go [00:54:03.37] spk_3:
ahead. I need you to wrap up with with your takeaway from that. Okay. We just have a minute left. What’s your takeaway? [00:54:09.44] spk_2:
So the takeaway is, is it’s just still important to to get that, do that research and and begin to understand one another. And it doesn’t just say, oh, you have my demographic. So let’s just do it and it takes time like you said, to build that relationship troubles. [00:54:28.84] spk_3:
All right, we’re gonna leave it there. Thank you. Need to leave Chief digital specialist at Anita uplifts LLC and Oliver Richmond, President Kingdom Partners, Anita. Oliver, thank you very much. [00:54:38.71] spk_2:
Thank you. [00:54:40.64] spk_0:
Take care now. [00:56:07.84] spk_3:
Thank you very much. And thank you for being with Tony-Martignetti non profit radio coverage of 21 ntc 2021 nonprofit technology conference where we are sponsored by turn to communications turn hyphen two dot c o next week. CRM selection and new websites as our 21 NTC coverage continues. If you missed any part of this week’s show, I Beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C. O. And by sending Blue, the only all in one digital marketing platform empowering non profits to grow tony-dot-M.A.-slash-Pursuant in Blue, our creative producer is Claire Meyerhoff shows social media is by Susan Chavez. Mark Silverman is our Web guy and this music is by scott Stein. Yeah, thank you for that. Affirmation scotty You with me next week for nonprofit radio Big non profit ideas for the other 95% go out and be great.
Building on last week, Miriam Brosseau has on-the-ground tips for digital storytelling that break down your internal silos and resolve organizational frustrations. She’s like your storytelling therapist, from 
