Jake Grinsted, Leah Kopperman, Kai Williams & Medha Nanal: Manage Your Programs With A CRM The right CRM can help you run day-to-day program operations: track client relationships and outcomes; host trainings; manage certifications; organize transportation; and more. Our panel was recorded at 19NTC and they’re Jake Grinsted from Simply 360; Leah Kopperman with Keshet; Kai Williams at The International Wildlife Rehabilitation Council; and Medha Nanal from Top Cloud Consulting.
Debra Askanase, LaCheka Phillips, & Kevin Martone: Co-Learning For Your Programs This 19NTC panel encourages you to look at a more collaborative training culture, which pushes the bounds of who is the educator. They’re Debra Askanase at Oracle NetSuite Social Impact; LaCheka Phillips with TechSoup/NGOsource and Kevin Martone from JCamp180.
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Hello and welcome to Tony martignetti non-profit Radio Big non-profit ideas for the other 95% on your aptly named host. I’m firing a listener. Steph Marie p. Left this iTunes review on March 11th 2018. Quote content is great. Okay, but universal. No. Gator cancels everything preceding it. Tony often chastises his guests or asks a question and then bulldozes them When they reply, it can get awkward and off putting. For example, a guest started off a response with good question, Tony. And he admonished the guest for saying that rude and weird. End quote. Steph, Marie P. Get off my show off. I want you to stop listening. I do not want you to be listening to my words. You don’t get me. I am in no way going to try to explain me to you because it would be over your head. You don’t have a sense of Well, maybe you do have a sense of humor. I’m not gonna go at home now. I’m not gonna go there. Maybe you have a lovely sense of humor. But you don’t share mine or you don’t even get mine. Let you don’t have to share it. You just have to understand it and you don’t. So I want you off the show. So here’s what I would implore you. I beseech you to do first. Unsubscribes Don’t stop yet. Don’t pause and stop yet. I want you to go. Whatever platform you’re listening is probably iTunes. That’s where your review was. Unsubscribes unsubscribes. Okay, now then you have to do that. Come back. Hit. Stop Not pause because we’re stopping. Stop and go away. Do not listen to this show again. Next thing I know, you’ll be chastising me because I’m lewd and weird to imaginary interns. You don’t get me and you never will. Please stop listening, Steph. Marie P. Get off my show. Oh, I’m glad you’re with me. Now that Steph miree P is gone. I can say that with enormous confidence I’d be hit with favoritism if you beaned me with the idea that you missed today’s show Its program day manager program with a c. R m. The Rite CR M can help you run day to day program operations, track client relationships and outcomes. Host training’s manage certifications, organized transportation and Maur. Our panel was recorded at 19 NTC and there, Jake Grinstead from simply 3 60 Leah kopperman with Cash, Chi Williams at the International Wildlife Rehabilitation Council and Meta Channel from Top Cloud Consulting and Co. Learning for Your Programs. This 19 ntcdinosaur encourages you to look at a more collaborative training culture, which pushes the bounds of Who is the educator. They’re Deborah askanase at Oracle Met Sweet the Sheik, A. Phillips with Tech Soup, NGO Source and Kevin Martin from J. Camp 1 80 on Tony’s Take two Living Trusts Responsive by Wagner, C. P A is guiding you beyond the numbers. Regular cps dot com By koegler Mountain Software Denali Fund Is there complete accounting solution made for non-profits tony dot m a slash Cougar Mountain for a free 60 day trial and by turned to communications, PR and content for non-profits, your story is their mission turned hyphen to DOT CEO. I feel so much better. Burden off my shoulders here is manage your programs with a C. R M. Welcome to Tony martignetti non-profit radio coverage of 19 and T. C. You know that it’s the 2019 non-profit Technology Conference. You know that we’re coming to you from the convention center in Portland, Oregon. What you don’t know is that I am now with Jake Grinstead, Leah kopperman, Chi Williams and Meta Channel, and their seminar topic is not just for fund-raising anymore. Managing programs With C R M zsystems You also know that all of our 19 NTC interviews are brought to you by our partners at ActBlue Free fund-raising Tools to help non-profits make an impact. Let’s meet the panel. They are again Jake Grinstead. He’s founder of simply 3 60 Leah kopperman, director of data and C. R. M at Kesha Chi Williams is the executive director at the International Wildlife Rehabilitation Council, and methanol is seated furthest from me. And she’s the principal at Top Cloud Consulting. Welcome. Happy to be here. Have all four of you. It’s a big panel, but way can accommodate Absolutely. Thank you. So I’m not sure is this is this, uh, let’s start down at the end with the metal. Is this is emerging, or is Am I just not aware that your C R M database can be used to manage programs? You’re welcome to say that I’m just not aware. Yeah. So it has been around for a while, but definitely in the nonprofit world, it is an emerging awareness that it can be used for a program metoo management. Okay. And what, Metta, Let’s stay with you. What do we need to have in place so that we can do this way? Just need us, C r m databases that it, or are there other things we need to have? No. So you have to have the right kind of serum because not all CR ends in the market right now are capable of supporting program data. So you need to have right tools and write features in the Sierra system to support this. Okay, Right kind of cr M. Okay. Uh, so we’ll come back to that because we have 1/2 an hour together. Um uh, let’s see. Hey, why don’t you sort of give us Ah, a headline and a lead? Uh, that anything more? You could say that to introduce us to this. Yeah, I think that while using serums for program management and it’s itself not new, it’s much more broadly recognized. My organization, I felt like even just four years ago, Coming on working on ours for five years ago, people were like, That’s Syrians are for fund-raising. And I’m like, No, this makes sense. This is how it’s gonna work for us. And I had this vision and I was able to find the people that work with, but it wasn’t a conversation anyone else was having. And now I go into a session and everybody’s like, Let’s talk about program management. So are you a pioneer or early adopter? Early A doctor. I think the pioneers were way before me. All right, All right. Leo, what’s the advantage of doing this? Well, I wanted to also remarked that the organization that I’m with Kesha we’ve been using C r. M to manage our program since 2012. So we were really early adopter Warren earlier. You weren’t. You sure you want a pioneer? Why can’t I personally wasn’t I was not with Kesha and 2012 with the organization. I would I would say so. Yeah, I think so. Okay. That’s not a scientific survey statement. It’s just got gut instinct. Think so? Okay. Yeah. Um, Lee also credits herself with being That makes it sound like nobody else believes it. I believe I do believe it. Teaching me how to sign a sign up for a Twitter. He had a start. My account on Twitter. Now we have Susan Chavez is my mind that the show and my company’s works from works as our social manager. But she was not the social manager in 20. We’re not sure where this 2014 or 15. We’ll have to look at what it will say. Joined. Right? Right. My name’s has joined it, I’m sure was maybe Susan can tell us. Okay, maybe she’ll look, I know it was not 16. I know. I’ve been on longer than 16. Okay. Uh, okay. And, uh, Jake, what’s the advantage to doing this? What? Why? Why? Why not just do it Separate different management for our programs? Sure. I think there are a few advantages of having a serum for non-profits programs, and one of them is allowing for more time for your program staff to really focus on what they do best. Focus on their passion, focus on why they were hired, and that’s to actually manage the programs that they have. So having a non-profit serum allows you to cut some of the administrative overhead that doing doing this type of work with multiple different systems, maybe on paper, maybe an excel, maybe in different databases. By bringing that together, you make it a lot simpler and cut down on that time. But what if the comparison is with ANAP location? That’s that’s designed for program management versus managing your program through the C. R. M? So I would argue that if it program is designed to manage your sorry if application is designed to manage the programs, it quite well might be a program crn that’s probably see around. We should probably back-up is giving you Siara here, Jake Constituent Relationship management. So it’s any application that helps manage the relationship that your organization has with your constituents and your constituents might be the people you serve in the fund-raising world. Obviously, it’s the donors and the people who help support you. But in the programme world, it’s those the people that are involved in your mission might be volunteers. It might be the people use serve. It might be others involved with whatever your mission is. All right. All right. So So since I got I gotta go, Leo. Because with grand grand, I’m sorry. I gotta go to Chi because of the grand theatrics that you gave Jake, I have to go back to you. So what are we? Wait, What are we talking about? Are we not talking about, Like, salesforce and razors edge yet for program management, right? We are we talking about Exactly. I would say that Razor’s edge doesn’t really support program blackbaud other blackbaud tools. D’oh! We’re talking about service. We are talking about a fund-raising C r m being used for a, uh, just just a c r M serum that theorems air, not natively just for fund-raising. Those xero ends there for any constituent management, although some are designed very much for fund-raising like Razor’s edge. But sales force. And that’s the reason my order, when we were doing all of our evaluations of many serums, they were out there in 2013. We ended up choosing that one because it was more of a platform that we could use for program management, Um, versus something that was just set up for fund-raising. But CR rims are for everything. I would argue that if you did not have a program cr em, you’re probably using sheets of paper or spreadsheets. That’s really the alternative. Okay. Okay. Well, that’s exactly what medicine to you have to have the right kind of cr m. Yes. Yeah, it’s time for a break, but, uh, Sam didn’t tell me. Now he did. Wagner CPS. They’ve got a free webinar on August 21st Fair labor standards act nuts, bolts and updates. Now, today is August 16th. So the odds of anyone listening live or archive, which means anybody, because that’s only two ways you can listen, if you could just say theon of anybody listening doesn’t matter. Live our archive. You’re wasting syllables here, Thea. Odds of anybody listening on August 21st are slim to xero. So watch the archive. Um uh, it’s a wagon or yeah, we call these waiting to call these things. These wagoner webinars webinars. So this wagon R is the Fair Labor Standards Act. Calculating regular rate of pay and overtime pay for employees or for yourself that counts. You count to understanding, paid versus unpaid time and a lot more. You’ll find this wagon are the archive thereof. At wagner cps dot com, you click resource is and then recorded events. Let’s do the live list or love. I feel like doing it early today. Um, starting native, starting domestic, I should say not. Maybe not native but domestic. Ah, Sacramento, California on Hollister, California and Tampa, Florida. And those were abroad will get their Hammond, Indiana, special Live listener love after Hammond, Indiana. Franconia, Virginia. Franconia, Alcohol Franconia. Know whether it is, um uh, no, that’s Peru. That’s abroad. I wish she would organize his better. Sam. Really? You could do a better job for me. What kind of support is this? It’s unbelievable. I don’t have interns or don’t even get producer support. So also all jumbled up between domestic and abroad. I gotta figure it out. Salt Lake City. All right, That’s, um I guess he would consider that domestic. Yeah. Salt Lake City, Utah Live. Listen, love. After you do New Bern, North Carolina Live love to the new burns. Ah, Hell’s Kitchen, New York. I love I love that Hell’s Kitchen shows up as a separate entity. It’s not New York, New York, it’s Hell’s Kitchen, and that’s the only neighborhood in New York where that happens. We don’t get we don’t see, um, Nomad or Dumbo or Upper East, but Hell’s kitchen specific. I love that. I admire that. How do you How do you do that helps get you probably even know what I’m ranting. I don’t even know what I’m talking about. Um Raleigh, North Carolina. Live love out to you as well. Cool. That’s a Carolina today. Um, Now let’s go abroad With which had a better organized list from Shanghai. Doesn’t do by continent during Times Hemisphere released. You could do atmosphere. That’s only four of those. For Christ sake, you could do atmosphere. It’s only four of them. Shanghai, Shanghai, China Showing how you with us often. Thank you so much for that For that loyalty. NI hao Ni Hao and Seoul SEOUL, South Korea Also so such loyal, loyal, live listener love the soul Annual haserot comes a ham Nida Mexico CITY, Mexico Witnessed our days when a star dies. Mexico City and Tehran, Iran. You’ve been checking in occasionally. Now, Tehran. Thank you for coming back. Um, our keep. Ah, Peru. That would be Ah, put yours up. Portuguese now? No, the only spanish. So I ve been a star days When a star days for arctic quip Peru Thank you for being with us. Um, that’s everybody abroad. And, uh so live lister, love. Thank you so much for being with us and the podcast pleasantries. Because we have over 13,000 people listening in the time shift and the pleasantries go out to you wherever we fit into your schedule. I’m grateful pleasantries to you, and we know that we are minus one. Where ah, 13. Like 13,500 minus one from now. Going forward. Not just this week. I’m not going to say her name anymore. Uhm And so why did I wait till you may be wondering why that we tell today this review from, uh, that person was march 11th 2018. I don’t check that often. I don’t I don’t look at the reviews like every month even, uh, but I have seen it. I have. I’ve seen it long before today. I just was ignoring it in the past. And then the last time I saw it, I don’t know. Whatever it was a month or so ago, it annoyed me. So So that’s why that’s why uh, no, I haven’t been annoyed for for these 18 months since March or something of last year. But I’ve been annoyed for the past week, a month or so, and now I’m over it. Therefore, we’re moving on to Ah, what we’re doing. We’re continuing, of course, with Jake Grinstead, Leah kopperman, Chi Williams and methanol talking about managing your programs with Sierra. One of the fundamental differences is that in fund-raising CR M in fund-raising world, right, The kind of fund-raising data that every organization maintains is fairly typical. So whereas for programs, that is a huge where I d And so your CNN system needs to be able to store and manage all those different kinds of data, that’s a prerequisite to be used as programs. Okay, Okay. Uh, so you were just backing up a little asking about, like, different kinds of Syrians. I’ve certainly worked in social service agencies where in the past they’ve had what’s called a case management system and that really is what the social service frontline staff would use to manage the clients that they work with. So that’s really very parallel Thio, the kind of idea that we’re talking about a program management system and the advantage of not having a separate program management system and a separate fund-raising system is often there’s overlap between who your constituents are, and somebody who participated in one of your programs may very well end up becoming a donor or somebody who participate. Somebody who’s a donor may become a volunteer, and if you’re managing your volunteer program and you’re managing your client base through the same system, then you have up to date information and email addresses. Postal address is interests, etcetera, and so you can use it both for the client and and for the fund-raising. All right, so I think I’m trainable here. But let’s make sure so you can have a generic C R M that will manage fund-raising and Andi program operations trainable. I would take this a step further and say, In addition to what Leo just said, your program crn might often be very helpful to your development. Your fund-raising department. There are so many times where your fund-raising team are going to need to ask the program team for certain statistics and reports and data about the programs that they run because they’re gonna need that for their grants and etcetera to do their fund-raising. And so if the data is in the same place. If everyone’s using the same tool, the same crn the development staff would be able to have access directly to the reports and the information about the programs that are being run without having to tie up program staff. Time to actually pull those that information separately. That’s another advantage of bringing those things together and what xero. OK, OK, in your program description. Have you done your program already? You have your on the downside. It’s great. Okay, um, nobody came with a glass of wine in the bar is open, even my drink. Okay, Jake, that is not water. I guess that’s vodka. Leah has a metal bottles. We don’t know what’s in that. Two women down the oak. That is already finished. I think I That’s Jim, not water. Alright, So good. I’m glad I’m not hindering the fun and excitement part of social part of 19 nineties E for any of you. Okay, so in your program, in your session description, you take off a whole bunch of things that can be run through a c. R. M. Tracking client relationships and outcomes run training’s manage certifications, organized transportation. Is it worth taking through. Is there enough to say about each of these about how the C R M should can be used to do each of those things? Or is that too much in the weeds? The way that we handled the panel was each of the four of us did like a case study, where we talkto sort of soup to nuts how we use our serum to manage one particular thing. I don’t think there’s enough time here to run through, but that that is how we handled it in case studies. My brief. I don’t know if you’ve got a little example of how shit uses when it might be helpful for sure so way. But we can. We could do brief examples. So you each have a different CR M doing something different. Yeah, because because all the organizations that we are working with or at our do different mission and Jake you’re the consultant here. No, I actually 36 from the founders simply for 60 were actually creating a C. R. M that is designed for programs. That’s why we started something for 60. I work from non-profit where we found it frustrating that we couldn’t find a good program. Cr m. And so with that organization I actually started and founded simply 3 60 to do that to fill that need. Okay, so in the session, I actually talks about one of our founding clients s O, That I use that as a case study and represented them talking about how having a program crn for them has been so helpful thing. American Camp Association of New York and New Jersey. Okay, Okay, I’m willing I’m willing to hear the case is from each of you, But you realize that we don’t have 75 minutes. So So I know on dhe. I appreciate that you aren’t all nodding, is it? But what happens when you start talking? You get into your stage hit, and all of a sudden you’re three minutes. Story becomes 12 minutes, and then we’re out of luck. So I have to cut off everybody else, and everybody will be pissed off at you. And they’ll wonder why they didn’t go to the drinks instead of coming here. Should have drinks. Why? I waste my time here because they didn’t get to tell the story. So everybody gets, uh, okay, so we’re 13 minutes. We’ll make this the longer sessions as 27 figure. We spent a minute bantering, so we’ll go to 28 which is about 15 divided by four. I’m impressed with math, but I haven’t finished it yet. 15 divided by four is less than four. It’s like three minutes and 1/2. So everybody gets about three and 1/2 minutes. I’m gonna I’m gonna try my best. All right? So everybody gets three minutes and 30 seconds on Duh. At the three minute mark, I’m gonna let you know that you only have 30 seconds left and we’re gonna hold you to this s o I since I feel bad. That meta is sitting at the end doesn’t have a devoted Mike. And I feel second bad for, um, for Kai, who also is has to share my So let’s start at the end. With Metta, you have three and 1/2 minutes to tell the story at, um top cloudgood. The top cloud consulting shared in the Okay. Get closer to the study of one of the clients I work with. The organization worked in the areas of health and wellness. They programs such as individual and group therapy for physical humans on wellness programs. So before I started working with them, they were managing their data. Alden spreadsheets. It was spread all throughout the organization with all the program teams. Every time that the team’s wanted to pull any kind of report, they were pulling that out of individual spreadsheets and manually formatting into the desert former and that was taking them days. Thio create a report. So number one it was a giant waste of organizations. Resource is on number two. Everybody knew that pulling the report was like pulling teeth, so they were not even using reports as much as they should. So after we moved there, they tied to the Syrian system. The reports were quick, instant, instantly available up to date, not for five days old on the organization started using reports as a feature much more frequently because it was available so much more easily. That’s so concisely I didn’t get to give you a warning. Uh, you’re here a little more You want to say Okay, tell our stories, and maybe, maybe maybe maybe the host will develop some questions. You black lackluster. Who’s No? No, you still get your three minutes? You still get your three? What? I say three and 1/2 actually. Three minute warning. He’s cutting it down, so I don’t know, You know, meta exceed XL, but you could be You’re welcome to be lackluster. Please. OK, eso I work with the International Wildlife Rehabilitation Council. We provide training and resource is on wildlife rehabilitation. We have membership. We have classes, we have certification. We have a practicum. We use our serum to manage all that often. It’s the same people doing all of that. And then maybe they have an extra $5 they’re helping us out with the $5. Or maybe they’re volunteering for us. So we get to see all of that before we have C R. M. We had an old system and we actually lose data. Wait, hold on. I’m sorry, Amy. Sabat Ward, Stop distracting the guest on top of radio. You had your chance. You had your shot. Just distracted CEO of intent is distracting, distracting Leah and J everybody making this wave on camera. All right, I’ll spot you an extra 15 2nd All right? Yeah. So before we had our modern serum. We were losing data like we have a registration that would get lost because the system in between one server and the computer, it would just disappear. So we have people showing up for classes and we have no record of them. Really. A lot of issues with trust, all sorts of problems. So with the modern serum were able Thio one have everything in one place. I know to trust our data. We haven’t come directly from our website into our system. We’re able to track our measure, tracked measurements, assessment of how the students are doing, how they’re engaging with us. It’s It’s quite an interesting set up, Andi, I guess I want to mention one interesting thing we found as we talk about our case studies because they’re all very different. You know, I’m contracting with hosts and doing sending certificates to students and all the stuff that happens in between there. But we found this similar framework. We are all even though our products are very different. The steps we need to go to are very similar and so we’re hoping to kind of create some data models for other non-profits to dues to be ableto have program management CR ems. And how are you? How are you collecting that? Well, I’m working with a couple of different groups on that, but user user studies just people. It’s really just people like the four of us getting together and walking through these scenarios and saying, Oh, okay. This flows into this, which is this, and this is always an assessment piece. Even if you might not call it assessment. This is your registration, your enrollment, something that sort. This is your program piece. Oh, this might be an add on. If you have a case management your assessment might be Did they find a resolution? But there’s these really core similarities, and so I’m excited to see where that goes. Okay, I appreciate that. You actually did accept my admonition. Thio keep things concise. Haven’t given a three minute warning yet. Okay, now, Leo, don’t blow it, okay? I’ll do my best. Really? Okay, so So it kiss it. We air the LGBT Q Jewish organization in the US, where national and focus on our mission Shin is too have full inclusion of LGBT Q Jews in Jewish life and one of our programs that we do is where we train the leaders of Jewish organizations to have more inclusive environments for sorry for Jews who are participating. And it’s not the water over the vodka. So we that we do in sort of regional programs and we do a year long program, say, in Chicago, where the Jewish Community Center and the bunch of synagogues and the, uh, I don’t know if there’s a Jewish community foundation. Whatever the Jewish organizations are in the area, they all commit to this year long program and we offer them training and help them set goals to make their organizations more inclusive. And we provide them with coaching services over the course of the year and the way that our Sierra Miss and then at the end of the year, they you know, sort of report back to us through a survey about, uh, how they felt about being participants. And so the way that we manage that program with our serum and we happened to use sales force is that we way use existing data in the sales force. Instance toe understand what communities might be the next ones to offer a program in right Well, look, we’ll see. OK, we have enough people, maybe in Cincinnati, that maybe that’s the next community. Well, where will offer a program? And then we can do marketing using that C R M to the all the Jewish professionals working in Cincinnati and and advertise the program and reach out and say, We’re going to be running this and will you enroll? Then we have a sign up process where organizations will sign up and add the that information about their organizations baseline measures of where their organization is at in terms of Do they have gender neutral bathrooms? Do they have a new LGBT clue of LGBT affirmative group in their community? Do they have a bullying policy? You know, all these different kinds of measures. We asked them up front when they fill out the form and they tell us where they are, is a baseline. And then they, during the program, set a bunch of goals. Those all their goals go into our serum and then our coach has access to all those goals and works with them over the course of the year. Two. Help them reach those goals. All those girls also populate a dashboard that we have in the serum, that our executive leadership can look at any time and see 80% of the current leadership project. Participants are you know, they have started on 40% of their goals. They are still waiting to start on 10 and they so we can see they can see the progress without having to ask anybody. That’s just there in the dashboard. And our fund-raising team can also use that to make a case to a donor because it’s just right there in front of them. They can log in any time and do that so and then at the end they do a survey and we and we find out one of the things we want to do is change mind set, openness, three minute warning, okay. And we want to change the mindset of the participating organizations. So we asked them at the end did they see new opportunities for LGBT inclusion in their communities. And one of our measures is what percentage of organizations reported that and we have about 80% of our participants reporting that they did see new opportunities for inclusion. So it’s been very successful all right, Jake. So yes. So one of my founding clients, the American Camp Association of New York and New Jersey. They are an affiliation of summer camps in the United States, and their mission is to help in rich lives through the camp experience. So they help train camp staff. They help parents figure out which camps to send their children to and just generally promote the can’t summer camp experience in United States. Um and so I want to touch on another potential benefit of a program serum that we haven’t been touched on already. But we haven’t properly articulated yet, which is the benefit that it can give to constituents themselves. So the people who are actually benefiting from the program can really benefit from their organization having a program xero. And I’m gonna give you an example of how at the American Camp Association of New York and New Jersey, they have this amazing program. This wonderful lady there named Rene, who is in charge of helping parents find the right summer camp for their children. And she works oftentimes one on one with parents to help them find the camp. It would be good for them and so what we were able to do once we had all of the camp, all the member camps that are affiliated with this organization into a program. Crn we were able to start exposing that information on their website directly and gave parents a chance to go to the website, fill out a form as to what their children might be interested in. You know how long the camp should be, How much it should cost nb be able to actually search for summer camps right there on because they had now this one see Iran, where all of their camps were together. They could trust that the information that was e-giving that was being given out on the website would be accurate to these parents. So then parents could actually indicate that they were interested in the camp camps, then had a member’s portal through the sea Iran that they could log into on dhe. Then camps could see which parents had indicated their interest. They could also now register for training events. They could basically take advantage of all the benefits that the was giving them. So by using simply 3 60 in this case, they were actually able to give both their member camps and the parents that they served better access to their own information to the information is in the system and better serve them with the programs that they have. Can anybody else site benefits to the those they’re serving constitutent people themselves? Well, maybe not people, but the environment. The what? I like Jakes. He didn’t say it, but he has one aboutthe texting. Oh, sure. So another organization I’ve worked with has they run programs for kids, toe, get kids out into the countryside for the summertime incredible organization on. And they they have bus loads of children that get on the buses at the Port Authority. But you work for me, work for any schools, or is this all play time for this is this is a thing. So what happened is I was in college in London and I found, became a counselor to summer camp, and that was it. Camp was like the rest of my life. I was obsessed with this. So this organization runs five summer camps, and the kid’s got on buses. They went out to the countryside, but then, when the buses came home There was often this situation where parents might be late to pick up their children or they didn’t know exactly when the buses would arrive. Maybe the buses would come early. And so, by using a program, Sierra and we suddenly had this ability to send out mass text messages. Two parents, as the buses were sort of a narrow waves. Often, arroway whatever and say, Hey, just so you know, your child’s on their way home, Can’t wait to see you. Please make sure your at this place at this time and that we hadn’t even anticipated that this could be something we could do with a program. Xero. So what we actually talked about in our in our session was this idea that there are sometimes these unexpected benefits as well on dhe. This was a great one for us. Yeah, you’ve been You’ve been listening for a while. You have a question, But you have a question you like to ask. Oh, okay. You know what? I’m gonna shut you out. What’s your name? Joanne. Joint. Crabtree joined Crabtree from Washington from Washington non-profits in Vancouver, Washington State of Washington. So Joanne missed a session not just for fund-raising anymore managing programs with the arm zsystems and came here to listen to this. 30 minutes, 30 minutes. Short version. Thank you, Joanne. Thank you very much. Check out non-profit radio. We have way. Have lots of good panels. Not This isn’t the only one we do lots of good stuff. Thank you, Joanne. Okay, Um, we just have Yeah, okay. Anybody else want to shout out? Ah, a constituent benefit. Because I think that we’re here for the people or the environment or the animals. We’re, you know, we’re serving anybody else Want to shout out a constituent benefit, but has to be in, like, 30 seconds? Okay, Get much closer in one of the organizations that I worked with the program data and fund-raising data was separated on the program. Later was once we combined the two systems and brought the program later into the CIA room along with the fund-raising data, it’s suddenly help. The organization will stop, get along with each other much better, because previously, there was a lot of this manual data exchange between the two teams and the teens were frustrated, like concentrated, questing and not receiving the data that they want benefit not only to the recipients, but to the provider’s as well. All right, we got to leave it there. Thank you so much. Thanks, Tony. Oh, my pleasure. My pleasure. Thank you’re welcome. They are Jake Grinstead, founder of simply 3 60 Leah kopperman, director of data. And see our Emmett Cash Guy Williams, executive director of the International Wildlife Rehabilitation Council. And Mitya Nadal, principal at Top Cloud Consulting. Thank you. Thank you. Thank you. Thank you for being with Tony martignetti non-profit Radio coverage of 19 NTC. Thank you, Joanne. Joanne Crawford. Thank you. Are our audience member for the panel. And of course, all our panels are brought to you by our partners. That act blew in while we’re here in 1990 Sea ActBlue free fund-raising tools to help non-profits make an impact. Thanks so much for being with us. Need to take a break. See how Sam gave me the proper proper See when I get good support, the show runs. If I could just get decent support from everyone, we need to take a break. Oh, I said that host sucks. Cougar Mountain software, Cougar Mountain software quote We use Denali Fund for non-profits. It’s easy to track how much is in each fund fairly simple to use, and the training to be helped the training to be very helpful. I need an intern so bad, so I have somebody to blame for this ship. Copy. It’s unbelievable, and the training is very helpful and thorough. Customer service has been responsive and caring. End quote. That’s Laurie D. Oh, God, Lord, he’s from a church. I’m sorry. I don’t know if Laurie Listen, Um, another quote. All the features of a sophisticated fund accounting system at a reasonable cost. End. Quote. That’s Kim T. From Lawrence Township Cookie Mountain software. That’s what this is all about. They have a free 60 day trial. You’ll find that on the list in our landing page at tony dot m a slash Cougar Mountain. Now time for Tony’s Take two living trusts. You start your plan giving program with charitable bequests. That’s definitely the place to start. You’ve heard that mantra many times from my lips. If you want to go further and you don’t have to, you could just stop with requests and have a very respectable, planned giving program. But if you want to go further living trusts or revocable living trust. That’s an excellent next step. It’s easy for everybody to understand, for you and for your donors. My Living Trust video is at tony martignetti dot com, and that is Tony’s Take two. Let’s do a live listener love update since we did it early Now more people have checked in Ann Arbor, Michigan is with us. New York, New York, New York. See, I’m sorry you can’t be in Hell’s Kitchen in New York, New York If you were in Hell’s Kitchen, you would have got you. We got shouted out as Hell’s Kitchen, but you’re elsewhere. Just New York, New York. But glad you’re with us. Live, love to you. And also Osaka, Japan, Japan. Checking in. Thank you, Konnichi wa and young son, South Korea. On your haserot comes a ham Nida. Thank you for joining us Live love to all of our live listeners. And now it’s time for Cole earning for your programs. Welcome to Tony martignetti non-profit Radio coverage of 1990. See, that’s 2019 non-profit Technology Conference. We are in the Convention Center in Portland, Oregon. All of our 19 ntcdinosaur views are brought to you by our partners at ActBlue Free fund-raising Tools to help non-profits make an impact with me Now our Deborah askanase, Latika Phillips and Kevin Martin. Seated next to me is Debra. She’s the social impact manager for capacity building programs at Oracle. That Sweet Shikha is a program manager at NGO Source and grantmaker. Success four. NGO Source and grantmaker maker Success at Tech Soup, NGO Source and Kevin Martone is technology program manager at Jay Camp 1 80 a program of the Harold Grinspoon Foundation that was the longest I’m out of breath already with dellaccio sources into Kevin is a program, but he’s not the foundation, but he’s a program Oracle Met Suites. Two words. I’m exhausted already. Introductions. OK, your program topic was Reinvigorate your programs through multi directional learning. Let’s start with down the end. Kevin Martin, Please let’s define our terms. What are we talking about? This multi directional learning? Great. So Avery jargon e-giving drug in jail on non-profit radio. It will get the three of you out of jail in our session. We definitely We started pretty early explaining what that actually meant. So Okay, so I’m not the only one I know So So, um, really, the the session in this topic is really about his, you know, Traditionally, sessions are one way there’s someone on stage, whether it’s a lecture or in a webinar or some other training’s environment, who all the knowledge is going from that person who’s the expert to the audience. The learner, right? So multi directional is. I’m not assuming that that person has all the knowledge in the room that instead you’re embracing the fact that everyone in a training program has knowledge and expertise. And so you have learning from learning toe Lerner, Lerner, the teacher and teachers. So it’s all different direction, really, So So can I expect to pay less for conferences in the future. And I’m part of the training staff. I should be Compton right Free hotel E. Get free airfare. Compton. That would be good. I’m teaching. I’m in the audience, so it’s still hard work. It’s hard work. Thio create facilitated session that does multi directional, But I’m in the audience. I gotta work hard too. I should be to learning more my voice just alright, theoretical. I’m learning more. All right. Um, Jessica, why don’t you help us? Uh, bring us into the topic little bit. Give it like a headline in the lead. So why we needed this session? Well, we definitely needed the session. I think that it’s time to begin the show organizations how how to turn traditional events into something that is Maur engaging something on opportunity for everyone to contribute to these different solutions. And I was needed for organizations non-profit or for-profit. But I was as to be a part of it because I attended two different multidirectional events through next week. Oracle build a thon events of four NGO sores and in that in those opportunities for me because they were multidirectional and because it wasn’t just someone just giving me information. Given my team information for us to download and and to turn around and apply, I was actually with a team of people I was learning at the same time they were learning, and my goal throughout this whole process was to basically eliminate the time or decrease the time living in time. But decrease the time that I was spending on a billing for NGO source. And when I started this process, it took me over 30 hours a month. So process building for our team. And because of the multi directional opportunities with nets with Oracle, I’ve been able to get down my building process to less than 10 hours. Now, had I been in just a one on one session with another person, it probably would have taken me a lot longer to get to where I am now. But we had we working in teams, and so we’re all learning we were all contributing to this process. So that’s how that’s how I see it working. And I think that if we begin to we non-profits begins to look at what we’re considering. Traditional events, for instance, Webinars and think of ways that how we can actually turn those upside down to have Maur engagement to have more involvement from everyone. One. Okay, Debra, um, this sounds to me like anarchy. Why not? Why not gonna be a free for all? Well, trouble, trouble. It always sounds like gold, but it isn’t. The session was designed with the belief that everybody in the room has the answers. Right. So you walk into whatever you’re designing, whatever programmer event you’re designing with this theory that at the end of it, everyone’s experience is so much more enriched because his answers aren’t coming from the quote unquote experts. They’re coming from the people who are also doing the work out in the field or living the experience. And they have just as much validity with what they have to share as others. So a good facilitator. You have more of a facility, Kevin. Kevin was getting to this. You have more of a facilitator than a presenter. There can be some presentation elements. Like a good facilitator has figured out how to make the experience a shared facilitated latto next-gen facilitate these. I have facilitated you. Have you facilitated or just attend? Have Kevin Martin still three facilitators here? Well, as well as attendees in Yeah, yeah, yeah. Okay. I’m focused on. Yeah, one step at a time. I know. I just stands multiple. We all can learn from each other and you multi directional. All right, is co learning the Is that just a synonym for multi directional or is co learning something different? Anybody? I would say it’s elearning. It’s similar. Um, so yeah. All right, so we’re expanding the idea of who’s the present? We’re gonna learn from elearning elearning for everybody. Um, the advantages. I made them clear. We all have something to contribute. Not only the person on the lectern, but we all Okay, so should we talk about how to organize your next staff training? That’s so so that so that it can be co directional slash multi directional slash red, amber green. Kind of learning. I don’t know what traffic lights. No way. Like our next staff training. So I remember our wedding too small and midsize non-profits. That could be just two people. They’re called learning all the time, but let’s say it’s university. Some Let’s colleges, universities, hospitals call mid size. They’re doing lots of staff trainings. They have faculty meetings. They have dr meetings. They have, uh, other provider meetings. Learnings. Training’s right in service. We can We can use this. Yeah, yeah, yeah. Okay. At our session, we actually have people to read is I’m just nothing. All right. Even though I suppose the, uh but all right, I’m stuck in the old model like I’m a dinosaur. I mean, an anachronism. Um, the person at the I’m gonna put in health care setting. But the person on stage has her master’s degree in nursing degree. She has a master’s degree in nursing. She’s got an MBA, and staff is all you know. They’re the B s ends and the R ends. No masters degrees. We still should not all be learning from the person with the MBA and the Russian downstage. And we should also be we not all should be learning from the person with the MBA and the master degree in nursing. Doesn’t she have the most into a part in the room where we’re just all a bunch of B s ends and our ends? I would say that well, number one, there is still a place for the traditional, right? There’s gonna be times where somebody is the expert who’s coming in, and the goal of that session is to get their knowledge to other people. But in the example that you just gave, those are ends who were in the crowd they have experienced in the field. And so some of that experience might be helpful to add to what the expert is saying may potentially in more theory, where’s they have more on the ground experience so they can share that with each other and with the presenter. And like never says that enriches everyone’s now the thing that was a bad example. Also that ahead of the training right, there’s this belief. The expert often has the belief of what the people in the audience want to learn. And so there’s work ahead of the training, with Cole earning as well where you can ask people. Well, what would you like to be happening in the training? And what would you like to get out of the training? And I believe that’s a piece of it, too. That’s multidirectional where that their their direction is coming from their audience. Okay, okay, let’s start with Jessica because it’s been a while since you got a chance, Doc. So we’re going to set up this staff in service training? Um, let’s keep it in the health care vicinity. What we wear. Deborah’s just saying lead. There’s lead time preparation time. How do we get started setting up our next staff training this way? Um, great question. And we did talk about this in our session I raised for I feel like for great points. Okay, They were they were not ego problem. It’s good thing we stuck you in the middle. So s so to get started. My recommendation was the number one. It’s the first of all. Think of the roadblocks. What roadblocks do you think? Well, actually, let me if I can rewind just a bit, I’d say that the number one step would be to discuss what is the goal? What is the overall world coming together? What is what do we want to get out of this? Okay. And then from from that, then start to think about what are some of the roadblocks that would actually hinder us from turning this traditional event into a multi directional. What are some potential role blocks? And then I said that we need to think about the time, the time. That is gonna the time that is going to take for this to happen. What are the time restrictions for this? What time needs to be invested in the beginning? Because I know. And for me, when I participated in the opportunities with Oracle Net suite, there was so much time invested into our team beforehand. I mean, at least 10 hours, and so that’s something to think about. You know? Are you willing to invest that time and then distributing that, distributing those responsibilities? And then I say that we need to think about what are some of the disadvantages actually of flipping and event, because there could be, You know, as Kevin said, there is definitely still a place for those traditional events. So we have to think about that. And then, of course, what are some of the advantages? So I think once you map out those four things in addition to the goal, I think that’s definitely a great a great start. So in the instance where we are having a you said, that’s a staff meeting and we’re gonna have something. So then again identify what is the goal? What are we trying to learn? And then, I think, identify people within the community who have some experience in that they may not be an expert, so to speak, but they have a lot of experience, and so I think that that’s also helpful. And then there. I think that it’s also helpful to have people who may not necessarily have hands on experience, but they do have some knowledge of what we’re talking about, because then they also have, uh, some, you know, they’re able to make some type of contribution. Okay. Okay. Uh, Debra, what are what are some of the potential roadblocks that mentioned might exist? Thio Converting your training thio, multi directional, multi directional multidirectional. Debating what the training is, of course, will be different road blocks ahead of time. There’s the time that you put into it by redesigning, rethinking, getting out of your space that you’re used to thinking about. I think that’s hard. It’s also it can be challenging to get buy-in from your organization for this new kind of not only just programming event, think about like a fundraiser that you’re having. How would you incorporate it multidirectional in that If there’s a near some training element of that, it can be challenging to get some buy-in. The other roadblocks that ah, that could happen is so you have the multi directional training and it turns out the other directions are not so interested in contributing right. What happens then? I think that that’s very real. That has never actually been my experience Does That has never actually happened. But you do have sometimes less participation than you would desire. For example, time for our last break turn to communications, PR and content for your non-profit. They help you tell your compelling stories and get media attention on those stories, as well as build support for your work for your mission. They do media relations, content marketing, communications and marketing strategy and branding strategy. There a turn hyphen to dot CEO. Finally, a sponsor message that was uneventful. Chase got butt loads more time for Cole earning for your programs. I want it. Well, I’m gonna go to Kevin and I want to talk about some of the crew’s some of the advantages of doing this aside from what we’ve already identified a few times, everybody learning from everybody else. And there’s so many different perspectives in the audience, and we bring all those perspectives in What are there other psycho social advantages that we haven’t talked about? Whatever. I mean, I would say things you just talked about are the main advantages. But I know those are off the table. Yeah, so for in terms of our attentions fan, I think I know leaving a lot of sessions and helping with managing conference conferences. Phones come out pretty early in a lecture. And so, by having these multi directional options where you stop speaking from the stage and you give everybody option the top talk and share it gets them back engaged in the energy level gets up often in the session. That seems to be the other big. Yeah, I could see different voices. I mean, I know when I speak, I have not done go learning, of course. Not sure that I ever will. But big ego ego problems, you know, But, um, irrespective. So what I’ve done so far, You know, I noticed attention perks up when I start asking questions. I started asking, and I don’t I don’t like to leave questions till the end. I take questions. So I guess I should say, When I start accepting questions, people start raising their hands. There’s different voice, you know? Said, Let’s start popping up the other. The other half of the audience wakes up, you know, I’ve got results to speak of it. That was funny. Labbate would have to sleep off the street. Nobody, nobody, nobody Just take it seriously. I probably I could see I think that is true. I could see that. At least they weren’t using their phones way. You know, I just point I do see voices or, you know, people broke up with other voices are heard throughout the room in questions. Yes. We’re gonna mention think about the traditional weapon off. Right. And you were right. And you can see your analytics. Where, like, Oh, look at all these people. They’re not Actually. Live your weapon on what you can’t say. You can see. So if you can think of turning the webinar upside down dafs multidirectional learning, I suspect the engagement will go away. Okay. Okay. Um, time limits time. Need other Latika. Talk about that. Okay, let’s let’s go to That’s our preparation. So where do we go now? It’s a day off. Are we in day of way. You know what? There was one thing some, uh mentioned pulling. You talk about pulling in advance, finding not only what you want to learn, but whether whether people will participate, can you? Let’s talk about how do you find out whether people will actually participate? So you don’t end up one U unit directional when it’s you intended go. Directional defendant Multi direct depends on what it is for the build with on events that we run, for example, we make it really clear. First of all, we assign a team captain on the net sweet side. And then we assign a point of contact on the non-profit side. And we say at the end of this event, you will have to present not the employees but the actual non-profit customers so that they present their learnings to the other customers and we sort of designed the day. So there are no surprises. It’s really clear this is what’s going to happen if you’re participating in it. And so I think you complain. I mean it that way, where everybody walks in with a showed expectation of what’s gonna happen. Okay, Okay. I was envisioning an event that’s different where it’s not all everybody presents at the end. But we’re the role learning from each other during Kevin run by an event like that can happen. Okay, How do you make sure that audience members are gonna participate in the way I just described? I think I mean, it’s well liked. Ever said it’s definitely part of its preparation. So like there’s actually a book called The Art of Gathering by Preah Parker. And she talks about the meeting or the training or whatever the gathering is. Starts as soon as you invite someone and yours should be spending time preparing them to let them know So, for example, there’s a there’s a communications training that I do. And in one of the first communications I have with any of those participants, I asked them to send a photo of themselves. And I’m very clear. I’m saying, when we do webinars when that photo shows up, that means you have to speak. And so it’s like you’re gonna get called on. And so it’s sort of prepping them to say It’s not just me talking. You have to be ready. T share your experience. And so there’s little steps like that you could do in advance to just prime them for when they get there that they’re gonna be speaking and not just listening. Okay, Okay, what do you do? Anything. Anything different in terms of preparing the audience? E. I think that it’s also good to identify everyone’s role. So if we are looking at the model that we’ve talked about teacher, teacher, the Lerner, Lerner, the teacher and learn it’s a learner. But even within that, I think that rolls should be defined for day of plain that a little bit. So when we participated in the build a thon, it was very important for us. Well, for me, toe have a note taker. There was so much information being exchanged, and it was just impossible to gather information to retain it and also apply it all at the same time. So there was one person that we designated to be one that was actually documentation. So that way, when we leave, we have steps. We have everything documented for the future and to move forward. And I also think that it’s important to identify who is actually going to be. If it’s if it’s an event set up where you can actually begin to apply and move forward with action steps at that time, that I think it’s important to have who is going to be that person? Luckily, we were able during the building down to actually go live with a lot of the different things that we were building, you know, we didn’t have to wait for testing. We were able to go live with that. But it was important to identify who was gonna be that person. Also, to identify who’s going to be in charge of accountability and follow-up. Because once we leave here, then then what happened? So it’s important to know what the next steps are. And did this actually work? Was this really beneficial? And it’s hard to really? Well, I was going to say it’s hard to tell day of for me. I I knew at that that day of the building time that this was very beneficial for my team. I just knew it. But you actually really see the results weeks and months after the fact. So the follow-up is very important. So just identifying rolls and who’s doing what, even though we’re all learning and we all have the answers. But then how else are we contributing here? All right, all right. So we go to a day off now. Okay. Let you go. Stay with you. What? What is this? What does it look like? Day off is It’s like this is the room, like, start with the room. Is it set up the same way with a traditional seminars. Yes, it set up the same way it could actually be set up in and broken off into groups that I don’t really think that there is a right or wrong way to set up something like that. I think that if it is set up in a traditional, for instance, classroom style or meeting south, I think that you can also even incorporated a workshop section where people actually kind of break off. So I think that that’s fine. I don’t think that the way that this set up is that Okay, that was a question. Well, it was interesting to me. I’m a newcomer. Yeah. In our session, they were in the traditional meeting style set up. And when we asked them to do some of the breakout work, right, the co learning, we thought we said, Turn to the person next to you. We said sorry. Away from the like, turn to the person next to you. And instead they all said, Well, can we just get up in form groups based on what we want to talk about? And they did. Oh, yeah. Okay. Well, anarchy way. Well, let’s just go with it. Well, yeah. Community wants it. We’re supposed to hold it. It’s supposed to be supposed to be learner, too. What did you say? Audience to learn a teacher. I was wondering if you’d said no. You lose all your bona, fide, all your credibility Credibility. Yeah. No, it was so much fun, to be honest, I don’t know. I’m lecturing. We’re doing it my way. Um, okay. What else? What else do you want to go, Debra Day of? Tell me about what they have. Looks like we still got a few more minutes. Why don’t you want to give me a model? Work with her? You wouldn’t listen. General Health care. Mom, Your healthcare mind your model. Our nurses, nurses training day on on infection prevention, post surgery. So a couple of key pieces start with sending expectations. Make sure you have different voices the day off, and then make sure that there’s time built in for the teacher. Loner, loner, loner, loner, teacher. Right. So if you start with setting the expectations that setting up the room at the beginning, what’s gonna happen is structured time now, as Lucia was describing. But is it always where there’s structured time for the cold learning or you can’t just raise your hand and say, I have a point that I had used my downstage hand again. I have a point that, uh, that I want to make to the group. It doesn’t work like that. I think that’s informal elearning if you want to set it up for sort of formalized elearning that I do think we need some structure. Okay, Yeah. And so once you set up the day and then perhaps you’ve set the stage for what is actually gonna happen. So maybe there is a little bit of a training for 15 minutes. In the beginning, that’s like, this is the information you have to know. And then and then the important pieces. Well, how are you going to take that and add to it by the goodness of the intelligence of the people in the audience? And you have to build. You have to bake that in in some way, whether it’s an activity and there’s lots of great books on, like how to plan these kinds of activities where people learn from each other, um, or whether it’s an ideation exercise right and people spitball ideas. And then they turn to each other and talk about them. And then they iterated again, whatever it is. So that’s their learning from each other. And then at the end of the day, there has to be some way in which the learning is consolidated. So there’s the learning, Frito, that happens, happen stance in different groups. But then they have to learn from each other. Like, how did the groups each develop? And how did they exchange of information with each other? So you have to You just have to organize it. Facilitated is there Is there a resource that you gave out or that we can refer people to their white paper? Awesome, Reese. Okay, what is it? Tell us. Where can we find I? Actually, the first name that I can’t That was the multi multi directional bingo card. Okay, I know. It’s just basically a It’s a chart. And we, um we list 88 different traditional events, and then we have every every dynamic teacher to learn a learn a teacher Lerner, Lerner and so in the chart, the goal was to have the participants took him. Plead how feels different exchanges are happening for each one of these different traditional events. And so, yeah, we do wear working. Listeners find that it’s on. It’s in the collaborative, knows that it is in the collaborative notes. So you go to end 10 dot or GE go to the euro in the 19 multi-channel half, and then you know you’re well, we’re in 1980 CEO, and then your your session hash tag is multi path. Okay? And that’s where this resource is. That bingo card called a bingo card anymore. It doesn’t look like you find only because we were using that as our as our game as I workshop piece help the because depends to begin to start rebuilding their events. All right, we’re gonna leave it there. We’ve identified the resource. We’ve defined what the anarchy looks like. So I encourage you do not have the ego that I have and actually attempt this. Try this because we can all learn from each other. You couldn’t learn from each other. There wouldn’t be podcasts. That’s what much Give your altro out your outro. Deborah askanase, seated next to me is social impact Manager for capacity building programs. at Oracle Net. Sweet Machiko Phillips, his program manager for NGO source and grantmaker success at Tech Soup, NGO Source and Kevin Martin is the technology program manager for Jay Camp 1 80 which is a program of the Harold Grinspoon Foundation. Thank you so much, Thank you. Thank you so much. Thanks to you for being with Tony martignetti non-profit Radio coverage of 19 NTC. All are 19 ntcdinosaur views are brought to you by our partners Act Blue Free fund-raising Tools to help non-profits make an impact Thanks for being with us next week. Another good one. No firings. If you missed any part of today’s show, I beseech you, find it on tony martignetti dot com Responsive by Wagner c. P A is guiding you beyond the numbers. Regular cps dot com by Cougar Mountain Software The Knowledge E fundez They’re complete accounting solution made for non-profit tony dot m a slash Cougar Mountain for a free 60 day trial and by turned to communications, PR and content for non-profits, your story is their mission. Turn hyphen to dot CEO. Our creative producer is Claire Meyerhoff. Sam Liebowitz is the line producer. Shows social media is by Susan Chavez. Mark Silverman is our Web guy, and this music is by Scott Stein be with me next week for non-profit radio. Big non-profit Ideas for the other 95% Go out and be great. You’re listening to the talking alternate network. 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Oliver Seldman, Leah Kopperman, & Jessica Teal:Design On A Budget
Component based design will help you whether you’re working with a consultant or designing internally. Our panel talks through the process, from site map to comps. They are Oliver Seldman with Advomatic, Leah Kopperman at The Jewish Education Project and Jessica Teal of Teal Media. (Recorded at 2016 Nonprofit Technology Conference.)
Melissa Ryan, Kari Birdseye & Burt Edwards:Communications Mythbusters
What advice is truly useful and what has overstayed its welcome? Our panel from NTC will help you separate myth from reality in video; thank you’s; mobile; virality; press relations; and more. Advice comes from Melissa Ryan at Trilogy Interactive, Kari Birdseye at WildAid, and Burt Edwards with InterAction.
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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host with the breaking cracking fourteen year old voice. Did you hear that? But i’m still glad you’re with me. I’d go into a wreath is, um, if you irritated me by missing today’s show design on a budget component based design will help you whether you’re working with a consultant or designing in house, our panel talks through the process from site map to camps they are oliver seldman with advomatic leah kopperman at the jewish education project and jessica teal of teal media. This was recorded at the twenty sixteen non-profit technology conference and communications mythbusters. What advice is truly useful and what has overstayed its welcome, our panel also from ntcdinosaur will help you separate myth from reality in video thank you’s, mobile virality press relations and mohr the advice comes from melissa ryan at trilogy interactive, carrie birdseye at wild aid and burt edwards with interaction on tony’s take two don’t be in the woods on planned e-giving we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant. Dot com and by we be spelling super cool spelling bee fundraisers, we be spelling dot com here’s, our first panel from ntcdinosaur with design on a budget welcome to tony martignetti non-profit radio coverage of sixteen ntc non-profit technology conference. This interview is also a part of ntc conversations wrapping up our coverage on day two. We’re in san jose, california, at the san jose convention center and with me are oliver seldman, leah kopperman and jessica teal. We’ll meet them very shortly. Talk about their topic design on a budget first, i have to do the obligatory swag swag mentioned shoutout for this for this interview, which is from m d they do wordpress droop elin sales force. You see it’s a pen that’s also a very, very sturdy suction cup holder for the pen. And we have a what we call this our ever know bourelly also there bobblehead what troll now it’s, a combination bubblehead troll doll with very thin thinning orange and white hair. I implore you, if you’re only on the audio feed, please go to real tony martignetti dot com. You can turn it off after the first one minute twenty seconds and you’ll get the benefit of this, but you won’t get the benefit of our panel. Yeah, please stay for that, you’re sure. But if you only want to see the bobblehead troll doll, you could turn it off after one twenty. All right, so we’re gonna add this to the day two swag collection. Not too elegantly. I’m gonna add it. Thie bubblehead troll dollars now horizontal. Okay, design on a budget. Let’s, meet our panel. Oliver seldman is technical lead for advomatic llc. Leah kopperman in the center is analytics and digital director for the jewish education project. Jessica teal is teal media. She is co founder, founder, co founder and ceo. Executive director. Yeah. Everything all right. Hr as well. Right. Welcome. Welcome to non-profit radio. Thank you. All right. Design on a budget. Jessica let’s. Start with the teal media. Sure. We do not have to spend a lot of money. Tohave elegant, meaningful, impactful design. I would say that it’s more of a wise use of your money in terms of design. Buy-in all right, so how did i what did i miss state then what do you mean, it’s? More about how you approach the design. Our entire panel was about a new approach to design, which is component based design. Kind of trying to stop the old way of doing things which was static individual pages and kind of stopped that way of thinking and move to more of a component based approach. A component being little chunks of information that can be grouped together. On a page and then you bring in the individual components to form your website experience. Okay, all right, so we’re talking about website design the worst okay website design little little chunks of of content, and these can be repurposed and maneuvered. And okay, leah, help me understand more about this. This component based design absolutely three of you have been thinking about this for months leading up to a ninety minute presentation, and i’m only in my first three minutes and twenty seconds. So bring me along and it could be, i think, a little abstract toe understand at first. But in the more traditional design process, you get sort of to a phase where the designer has designed out on paper, using photo shop or some other design tool. What the website is going to look like a right and then that goes to the developer, and they build that and there’s this long period of time between the design that you saw and then the build out and what you get, and they always look different, because print design and web design are not the same thing. And so when something’s just designed in print and then you see it on the web, there’s always ah, hold up where you get the delivery herbal and your stakeholders see it and say, that doesn’t look like that looked, and we don’t see what we expected to see. And so you get sort of surprised and held up, and lots of little things need to be fixed before you can move forward in the component based design process. You get it. You do get some pages concept of what it’s gonna look like. But instead of having this long lag period between the getting the design and building the design, what you get is a design that’s like the overall mood and look of the site, and then it actually starts to get built in html in prototyping, using that look and feel, and then the the deliver ball comes to you, that is, say, just a form and you get the form and you get that tow look like you wanted and it’s being delivered to in html, so it looks like it’s really going toe look instead of what it looked like on paper, and if you don’t like something about the form, that doesn’t mean you can’t keep moving forward with what does the header of the page look like? What does the men you look like? What did the button look like? What does the you know? The subheading text look like verses. This page is no good. This doesn’t. This page doesn’t look like what i was expecting. So you build all these individual components? Each one is a small delivery ble. You can get them to look like you want them to look. And then the beauty is when they all get put together they can be re combined and like almost infinite ways. And so the content people who are working with it don’t have to think about so much like oh, should this be green here? Should this be blue? Here it is mohr that they can just okay, i need a video block here. I need a header here. I need a sub header here. I need a text block and you can. They could just take all those blocks and put it on the page and put the content and they want and they don’t have to worry about making sure it’s going to be formatted correctly. Okay? Okay, oliver, are the three of you anarchists in the design world? Why are you causing trouble? I don’t think it’s causing trouble i mean, we we’ve we’ve used this approach for for big budget projects as well, i mean, it’s not it’s, not just about trying to disrupt something or to get things cheaper. The the the ideas here are beneficial, even on very large projects. One of the main pieces of this puzzle is building this component library, which which s so it’s, the entire style guide of the site and all of the components exist in a living library. So as you go through and make new additions or changes, you’re maintaining this consistent, readily available and reference oppcoll library of your styles and your components, and so you can always make sure that even i mean from the beginning, but also through the life cycle of the project that they’re all they all remain consistent with one another. A change you make six months down the road doesn’t break some other component. It allows you, teo, maintain a consistency and, you know, kind of build up your site and in fact, the functionality around on building. Pages like thinking of these components as like lego building blocks where you build the key essential pieces, but in a way that they all fit together gives sight builders and content creators quite a bit of flexibility when the time comes to build a page, because they can grab this component and grab that component, and they actually can put together completely different looking pages by combining the different components. So part of the way that we save money is you can limit the layouts, but but then the content creators can actually customize their their page builds on a page by page basis. So, you know, you design a layout that can accommodate a sidebar and a bunch of different chunks of content stacked on one another, and then they kind of piece it together, like pulling components from here and there and your lego metaphor? Yeah, all right, all right, you’re tuned to non-profit radio tony martignetti also hosts the podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation really? All the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Dahna so we’re here to learn this component design process, okay, now i’m a non designer, the only non designer on the panel, i presume i’m not. I’m not way have only on one representative. Lee is the only thing she’s the outlier not made alright, i mean, just sorry, jessica, not me, all right dahna where should we start with my our instruction? Well, the two of you have already learned it, even though so my instruction in this of this new process where we where do we begin? Sure, you need to start with some careful planning on that would be, of course, perhaps the client sitting down with the consultant working through all of the various content chunks on the website to determine what that inventory of possible components might be, and kind of doing a lot of preplanning within your own internal teams just to figure out what you’re going to need what’s going to be my key functionality? What? What are going to be my key features? And then working with your your way web design and development partner through the first delivery bubble, which is a site map, which is an organizational diagram of how that site is organized that will show page hierarchy how maybe pages might link together. We also start to get a sense of where can we? We reuse page templates and similar layouts and kind of nail that down everything’s going to be organic throughout this process were constantly learning as we go, but once we kind of feel pretty solid about that site map, then we go into what’s called the wireframe ing process, so think of wireframes those blueprints, they’ll be black and white line drawings that show how a page is laid out, approximately where the content little blocks will go, where the components will go. And as we begin to plan out, those page templates will also be able to see repeating patterns and places where we khun re use these little chunks or components of information, by the way. Jessica it’s very good that you explain what a wireframe is because okay, on tony martignetti non-profit radio, we have george in jail. Oh, didn’t even i didn’t have time to put you in your excellent work. You just walked past the jail. Well, even even notice notice you’re walking past a penitentiary, i mean the purpose of our discussion as well to we wanted to make sure we helped to find some of these. Concert. Yes. Okay. Excellent. Excellent. From wireframe leo, do you want to take it from wireframe? Sure. So once you get past the wireframe phase, which again is sort of abstract, you get a concept of what the site might look like, how things are going to fit together on various like what the pieces are, but it’s black and white it’s like it’s, like name or a skeleton it’s. Almost like thinking of like, a napkin sketch, right? I mean it’s a little more developed than a napkin sketch. But it’s really? Just like what? This could potentially look like that the that there’s going to be a hero across the top, that there will be the block column on the side. There was a video here, o o c i just got in georgia jargon. Jorgen, what the heck is a hero? Ah, the hero is you’ll see this on a lot of sites. It’s ah, large image across the top. That is a very visually striking. And that creates ah, sort of tone for the page. Often they also will rotate images, but there there will be maybe text across it. It’s it’s tries to sort of set the whole feeling of the page through a through some type of image. A photograph. Okay, okay. All right. Good. So, yes, you’ll know the location of the hero, but you won’t know what the hero is going to be. Not at all. Not at all. It will just be like it’ll say hero that, you know, okay. And and then there will be a a block that’s like black, and it’ll have a little youtube play button in it, and they will say video like, you’ll know that that’s where the video is going to live. But you have no idea what it’s gonna look like. Okay, so you get those you agree how that’s gonna work on and then you move on to the next phase, which is where you get style tiles. And that is where you get a sort of conceptual idea of what the look and feel of the site is going to be. Think of it, sort of like what you might get with an interior designer when you they come to your home. And they have, like, fabric swatches and, like a little piece of, you know, like a photo of ah, wall sconce and, you know, so bored, yeah, mood board and you ah, so you get a few different ones of those for different directions you might take without them having to build out a whole kant visual concept, right? So you get you picked the one that fits you best, or you work with one of them to get it to fit you best, and and then you can move on to the actual designing dahna keep a jj comprehensive design like, like the photo shop type of design, you do do a little bit of that because you do need to have some deliverable to take to your stakeholders and say, okay, this is the direction that we’re going in, but will be, but you’re not goingto take them a design for every single page on the site, you don’t do a comprehensive design for every page on this every primary patient. Exactly, yeah, and pages that require either heavy branding or heavy visuals. So think of your want photo shop cops for like, your home page or a major issue landing pages, but you might not need a full come for like your blogged page, which really is just a list of information that looks is repetitive in a list format that has a photo and a headline in some paragraph text. You don’t need to do a full comp and photo shop for that because you could just drag those components over the headline style, the paragraph style, the photo style in the link. Okay, okay on and then so then you’re now you’re getting feedback from you’re you’re your your client, the whoever’s in charge of this project and in this scenario, i’m the client in charge of the project right there working on the design for me. Yeah. Oliver, what? What was your role? This? I thought you weren’t you’re not a designer. I’m ah technical lead. So i’m just i’m doing the development building. Oh, you’re building here, just your building, just building building design. Eso just just point out a couple things. So in terms of like the title of this session the budget element of it on the benefit of the style guide i’m sorry the style tiles is thatyou khun uk rather than focusing on redesign coming up a five or six different designs or three or three designs for the site, you can actually do in the in the same prices. One design you khun do multiple style tiles so that you can be really thinking about and talking about what, what the site is supposed to feel like and look like with many options on a on a much deeper budget. All right, so just so we’re sort of breaking this all down in tow, component pieces are it was called the component based design problem, so you’re so instead of us having to conceptualize and approve or disapprove an entire pages and maybe an entire site that may not be quite right, but yeah, big, big pieces, yeah, we could take a little pieces and say, you know, i don’t really like this hero, you know, you should wear a quick study, i don’t like that here or there don’t really belong there, but we can talk about other things that are cool, like the donation, the format of donation, the button and the forms and landing pages, etcetera. Okay, yeah. Breaking into chunks, in fact, measurable chunks. During the dirt at the next phase, after these, you know, these these delivery bals are are approved is to actually start building out the prototypes of these components right component, which can actually happen quite apart from the back and development, quite apart from all the other phases of the project. These these things can all because they’re modular, they can all be happening in conjunction with one another. And, you know, to to your point, one of the major benefits is that you can actually start delivering versions of these prototypes, the donation button, the hero, whatever way, before someone would ever expect to see a page and so you can really get the client can really feel empowered to affect the overall process of the site and also just gets incremental reassurance things you’re moving. Oh, i’ve approved the donate button. That’s cool. We got it covered, right? I proved the donation form that things are moving along very nicely. Verses got this project is never going anywhere. Well, i get his designs that i can’t stand or then that two months go by or three months go by and then you just kind of get handed. The whole thing, and then you’re that’s when, like the worry begins or you you encounter stakeholders who didn’t quite get something from a piece of paper before now seeing it in real life for the first time, whereas in this in this process there, seeing it in real life from the very incrementally and when they see it in that older way for the first time it’s already completely built, and then you have to spend mohr labor ongoing and rebuilding stuff that and when your prototyping it in html you, khun, do a lot more of the build, and not have to rebuild on a bigger scale later on. So that’s, another money saver what’s the genesis of a component based design. Who created it? Was it one of the three of you? You know, it wasn’t e i thought that maybe you, jessica, there was not. I don’t know the genesis of it, though i have a feeling it may be developed out of the agile design and development process. Julie again, we’re programming pieces and right i know about and, you know, taking the approach of let’s create a minimum viable product first of the bare bones that will get you there and meet the criteria that you need for launch. And then as we grow and expand, tested yet learned and pivot and testing exactly and so component recent brain process, yeah, it’s a good match for that, because you’re constantly building on things as you’re learning and it’s better to do that in little chunks versus big pieces. Okay, i think they’re also like multiple many facets of this approach each kind of coming from different disciplines for example, the notion of ah, like a living style guide, it has been ah, semi recent, but ah increasingly adopted technique for managing the look of your site on dso, you know, fitting components into that is just a kind of natural, natural progression. You know, the sum of these things like that we’ve been talking about wireframes and page comes and site maps are have been part of the development. It’s not those elements are nothing new, it’s just the kind of way that we’re combining them for this purpose, that is, that is but it’s tze more of an evolution than somebody coming up with a new thing. Yeah, that’s very good, actually on evolution and i oh, i think lee, amid an awesome point on the panel yesterday in terms of just having an organizational change on don’t know, flee if you wanted to mention talk about it seems to have been retweeted a few times, so i guess people liked the analogy. I was saying that there’s this older organizational mindset, that building a website is like a one time investment like you’re investing in a piece of furniture, like a file cabinet, and really, the mindset needs to change because websites air living and breathing things that need to change along with the organization. So you should really think of your website as more like a program than like a file cabinet. Okay, yeah, this process really allows that flexibility you you end up with, you’re not you’re not locked into something because a new component can be added whenever you have a whole language of a visual language. So it’s very easy to change or add things when the time comes it actually, the process is about kind of thinking about howto refine or no hone the essence of what you need so that you can grow and pivot and change it without without issue major just rocked out are their opponents to this process. Naysayers who prefer toe prefer to do it the old traditional way of designing a website. I mean, i can i can imagine that there might be a client for whom the suspension of disbelief for talking about what is a component and seeing how you know a style tile will lead to a design on dh feels that unless they see everything on every page finalized a visual of it, that they’re unwilling to you, check off the approval checkbox, and that for that, for that person, it may be difficult, or for someone who doesn’t have ah, internal technical advocate s o that there they don’t have anybody on their end advocating for ah process like this, it might be difficult for them to buy into it. Ladies, have you seen objections to this or or heard them yourselves? I wouldn’t i’m sorry, i wouldn’t quite call it objections like oliver was saying, i think there’s a certain level of discomfort with an unfamiliar process and that in the past when people that the folks who are, you know the stakeholders working on. This site rebuild, they’ve been through a site build before, and it’s followed the old process and so that’s what they are used to and changing the process so much feels it’s there’s a i think a fear of making small decisions on signing off on this is the site map. This is the wireframe because there’s a fear that once you approve that wireframe you’re completely stuck with what it’s gonna look like because in the old universe, once you approve what a layout was going to look like, that was the layout you were getting. And in this universe, when you approve something, you still have this flexibility of these components, that you’re going to be able to move around and using different ways. But until you get to the place where it’s more concrete, i think that that that that hesitancy and discomfort with this new process continues to play out. So i think it move some of the anxiety of the project to the front end of the development cycle and as you go through it, that there’s less and less anxiety and by the time you get to the final design people are comfortable with it, and what they get is what they’re expecting to get. Yeah, jessica working with it the whole time, right? Jessica has till media had clients objective, this method of web site design. Like leah said, there hasn’t been objections it’s just been we’ve had to spend extra time educating folks about the process and making them feel comfortable as they go along. So, yeah, i don’t think that there’s any strong opposition it’s just hard with zsystems because the last one wasn’t like this, right? Right, right. Okay, wei have just like, another minute or two together. What do you want to leave people with that we haven’t talked about yet, leo. You’re leaning into the micro? Yeah, there’s one thing that i didn’t talk that none of us talked about that i do want to talk about that’s, another real money saver for the project. The the way that we’re doing this design process is actually with two separate scopes of work. So the first is this design phase where we’ve been talking about getting through to style tiles and during that process, the technical lead oliver is is listening in and participating and understanding what we want. The site to be able to do technically and making a list of all the functional requirements for the site and we have a set budget and we’ll get a scope of work at the end of this cycle that respects that set budget and tells us with this budget we can get these components built on dh this khun b on the maybe we’ll get to it list and this khun b on the you we can do this in the future, but it’s not going to fit within this budget. And so you get a really good prioritization of what really matters and you build like jessica said, the minimum viable product now at least, and you have a sight that you can launch and then you can continue toe add functionality to it once it’s already live? Yeah, that that concept takes into account the world of development, being in perfect and hard to estimate, and you don’t always know how long something takes to build when when the time comes and so it accounts for prioritizing what’s most important on dh then, you know, finding a range of what to accommodate and about as they were. Saying finding a kind of minimal point where we can say this is done, it works the way basically needed tio and then kind of continuing to add to it and okay, how about we leave it there? Thank you. All right. Thank inky advocates are advocates for the component based design process. All right. And they are oliver seldman technical lead. It advomatic llc. Leah kopperman analytics and digital director for the jewish education project, and jessica teal of teal media. And you are with tony martignetti non-profit radio coverage of ntc teen the nineteen nineteen. The twenty sixteen technical women i’m losing. It was our last last time technology conference. I need to take this in chunks component it’s. Tony martignetti non-profit radio coverage of sixteen ntcdinosaur the non-profit technology conference. Thank you so much for being with us. Thank you. Thanks. Pleasure. Communications mythbusters coming up first, pursuing you know them. You know, these people that you have fund-raising tools for small and midsize shops. I beseech you, i implore you even check them out. You need to raise more money. I know you do. Pursuant has tools to help you. Ideal for our listeners in small. And midsize or eggs? I can’t say it any simpler pursuant dot com and we be spelling spelling bees for non-profit fund-raising this is not your mother’s spelling bee. They incorporate concerts, dancing, comedy and fund-raising and is a spelling bee. They have a very fun, very really pretty hip video at wi be spelling dot com and b is b e we be spelling dot com now, it’s time for tony’s take to i don’t want you to be in the woods ds on plant e-giving it is not a black box, it should not be intimidating to you there’s no need for it to be intimidating there’s a lot that small and midsize non-profits can do to take advantage of these long term, very often endowment building gif ts you have possibilities around plant e-giving and the place that you always start is with requests. I talk about that and also retirement plan gif ts and marketing those and the same with life insurance all in the video at tony martignetti dot com don’t be in the woods on planned e-giving please that’s tony’s take two live listener love it’s got to go out, you know it’s coming. It’s just a matter of when live love to our live listeners from asia and now recently europe has been checking in and of course, the domestic live love goes out as well for those listening right now, which is later than now when i’m talking it’s it’s now, then for those listening now, then later, then now my love to you and the podcast pleasantries. Who knows when you’re listening it’s so much easier to do podcast pleasantries couldn’t have to explain the difference between live and now and then and later the pleasantries go out to the over ten thousand podcast listeners and i am an affiliate am and fm affiliate listeners affections to you let your station know that you’re hearing non-profit radio please affections to our many am and fm affiliate listeners. Here is our next panel from auntie cia, and this is communications mythbusters welcome to tony martignetti non-profit radio coverage of sixteen ntc the non-profit technology conference in san jose, california. This interview is also part of a t c conversations with the convention center in san jose. My guests now are melissa ryan carry birdseye and burt edwards. We’re going to meet them. Very shortly. First have to highlight our rust and ten ntcdinosaur swag item of the of the interview. And this is from jmt consulting. Very nice green your earbuds in a case. Very nice jmt consulting. We had that to our swag pile for today. Would have had a bigger pile. But from yesterday, when it got stolen overnight, who knows? Who knows what happened? It was a good and ten scarf there. There. I mean, i’ve already said the scarf gots carved. All right, let’s, meet let’s. Meet the panel. Melissa ryan. Is it right here? Melissa ryan? Yes, of course. Is director of client services at trilogy interactive she’s seated closest to me. Carrie bird’s eye is us campaigner for wild aid. And burt edwards is director of media and web strategy at interaction. And there seminar topic is communications mythbusters. Best practices versus bad advice. Let’s. Start in the middle. Okay. Um, carrie? Yes? What? What are the why are there so many misconceptions and so much popular wisdom out there about marketing communications? How does that how do these things perpetuate? I think that people like to make money off of telling other people what to dio and so there’s a lot of people in a cottage industry trying to make basically what’s good manners, being a real person and being true to your communications, they they put out, you know, a lot of misinformation around, you know, something that need need not be a difficulty as they make it sound auras? Yeah, right. I’d come stated. Yeah, all right, all right, bert you’re nodding a lot. I am that all right? I’m sorry, bert. I didn’t have your makeup start again. Please. Yeah, actually, this is how the panel first came about our other mythbuster, colin delaney, who is actually in a panel. It was a discussion that he and i were having about what we were hearing he’s now on the consultant side, i work for an ngo called interaction, and we were just talking about some things that we were hearing, and it was like, i don’t know if that really shakes out and that was kind of idea as far as like, putting together a panel of miss busters and to try to get the audience and engaged in a conversation. How are you, melissa? You want teo to? Yeah, i mean i think it’s often like a game of telephone, right? Like you read a case study and you tell me about it and you get very excited. I’m very excited about it. Without seeing the case study, i tell car e about it. And then what it ends up to me is, you know, i hear from a client or a potential client or another consultant. Well, i hear the on ly time that’s where sending an email is thursday at nine. P m s o i actually i approach it with the best of intentions. But i try to think of it it’s like a game of telephone. Okay, okay. And i’m sorry. I mispronouncing names it. Khari khari nufer i answer to both. Well, well, which would you prefer if your name you have a choice. Carry. Oh, i’m so sorry. Oh, she pronounce you mispronounce it it’s my fault. Don’t apologize if you believe this it’s. Unbelievable. All right, i think it’s pretty the way you say it. Curry is pretty. Sounds very exotic. Alright, but carrie ok. All right. I got lucky. I should have asked. Okay, let’s. See? So should we just start with a bunch of myths around communications. Uh, i don’t know. Thank you. Notes have to go out within twenty four hours. Is that a legitimate one? Because you have you have some of the legitimate right? Some or not, thank you. Notes for gift should go out within twenty four hours. True or false myth or myth or fact, i would say that spots is long as the sentiment is genuine. Okay? And and an authentic i mean a canned response that comes out really quick. And it looks like it can response. I don’t think that that really, really get you much with anyone. Okay. You rather seymour? Genuine sincerity. Maybe it’s. Thirty six hours or forty eight hours, but not a week. A week is too long. Is that a myth or fact? I mean, you want to get them the thank you note where they still remember having made the donation the world fuzzy feeling my hat is off to everyone who can get the thank you note out within twenty four hours. But i think it’s a nice toe have not a mustache. Ok. How about the week, though? That seems to me now my voice is cracking, although like a fourteen year old a week. Seems like, you know, you didn’t really care that much. Um, i wrong is a week. Can you burn? Let me challenge you. Can i can? Is it possible to have a really sincere message? A week after the donation? It leaves my office the week after the donation so it might not get to the person till eight, nine, ten days, depending out far away. They are. Is my outside the bounds of propriety in thanking donors. Yeah, i would say that. That’s a bit that’s. A bit long. Okay. Okay. So we could say somewhere between a day in a week. All right, but the panel doesn’t feel it has to be twenty four hours. Okay, it’s. A good goal, right? I mean, it’s, something to strive for. Well, if you’re doing online donations, you should be able to get the thank you out very shortly afterwards, because so much of that is automated, that sort of unless you want to sincere that’s. Too sincere. I mean, automation can certainly personalized. But if you want to sincere, maybe a hand written note. Last panel was talking about handwritten notes. How was that small organization? Yeah, or a very big gift, right? Okay, all right, um, all right, so i threw out the first one, greece, to slide a little bit. Now, now, it’s your turn, let’s, start, throw out some conventional wisdom and let’s beat it up. Yeah, so we had one myth that came up when we chatted previously, and that was the concept that online videos only work for cats or kardashians. Oh, yeah, now people believe that i mean, i think, alright, carrie, what, you’re laughing the hardest. Why is this wrong? Cat or kardashian never hurts, but you don’t need them. Sure, i think thoughtful, authentic, engaging material targeted to your specific audiences, always gonna work okay, can we? Ah, can we say that production value is less important than sincerity? I think that’s bearing out to be more true, i think we went through a trend where everything people wanted very highly produced content, and i feel like we’re sort of moving away from that online. Yeah, okay, sincerity trumps ok, we’re going through these rapidly, so well, i see big jugs of chocolate milk is that somebody was talking about? Yes. Yeah. Looks like they’re setting up a snack because the time is about to eighteen now, uh, snack is good. So you may hear something. My voice cracked against it. So you may hear some food setting food preparation. I mean, we’re in a convention center, you know, it’s gonna happen. But there are these big urns of chocolate milk, man. I mean, who doesn’t love chocolate? Look, once in a while, at least i do. Okay, big. We’re talking gallant multi gallon earns some giant. Yeah, yeah. It’s clear. You can see through. All right. Sorry for the aggression. Alright, more myths let’s do over here. But, melissa, what do you mean? One of this? That i i used to believe fervently. And now, through testing, i know is no longer the case. Is that email has to come from a person to get the highest response rate s o you know, from melissa ryan at x environmental organization rather than just the name x environmental organization or even in some cases you don’t even need the brand you can say in the action is the centre what you’re going to do, so save the polar bears as the sender? This one, this one broke my heart because i used to believe that people very much they wanted personal communication in email and they wanted to feel like they had a relationship with the person who was asking them for money. But it makes sense when you look at what retailers like amazon or doing. Jeff bezos doesn’t email you about persons or shoes that you should buy. You get that email from amazon on and i have found in in testing with with my clients and in my work that that generally, unless your surrogate issue no barack obama or kim kardashian, since we’re using that name often times the brand of the organisation is more powerful than any individual staffer. Okay, excellent, very concise let’s not use the let’s not use came anymore. Really non-profit radio was above that. So cats or fine or some other name, i don’t mind people, but i don’t mind people, but not the kardashians. Okay, what else? Uh, carol, you wanna take one in the middle? Sure, i was brought on to this panel because i’m a former journalist and been in the non-profit world for about a decade now. And one myth that i always hear is journalism is dead, and i think that that is not true. There’s for-profit journalism that is driven by ratings and often goes for the lowest common denominator. But there’s also some really great journalism going on. That mainly online outlets like center for investigative journalism, our center for there’s. Quite a few of them that are really doing a great job. And hiring seasoned professionals. Or the really smart kids out of out of college, to take their time to be thoughtful and do riel reporting. And not just what is going to sell, you know, get the most ratings on tv or or still the most newspapers. So the other thing that we were talking about is our news, our newspapers, debt. And so we were talking a little about communications. Career is also not just communications within non-profits but if you if if communications is your profession right. Ok, newspapers. Are they dead? I just want to say that if i i feel guilty reading a newspaper outside of my home the new york times on a sunday in your own private home is one one thing. But when i really get looks on the ferry, if i have an old fashioned newspaper, so, you know, in a very is this that you’re taking what is this? I take discriminatory fremery take it where i take the ferry across the bay. I work in san francisco and i live thirty miles east, so i have ah, almost on our ride across. So because this is such a tech tech heavy area it’s pretty young analyze the paper it’s pretty, you know, an online community and so on. So they look down on paper, they dio i have to read my newspaper under myself. Do it proudly, proudly right in front of their faces put it, put it between their face and the and their phone is that they’re reading. You just dropped the paper right in there, right in between. All right, all right. Newspapers are not dead. Journalism’s, not dead. What else we got? Well, let’s, try to keep stick to non-profits okay, odds are you know, you might have a lot of communications professionals in your in your audience, but in our listeners probably don’t have, you know, a big portion. So? So we have a lot of little bit. Well, we have a little. Well, a lot of a lot of these journalistic outfits are non-profit are non-profits okay. Okay. All right. Yeah. Good. Another minute came up in discussions was the question that all that matters for web design is mobile. All that matters no way she ought to be multi-channel mean mobile is not unimportant. Certainly. But it’s not it’s, not the end old it’s, not everything, is it? I think this is one where there was some debate. Actually, among among the panelists, i’ve been toe add presentations by tech companies who are pretty openly saying that they are on ly designing for mobile at this point, because most of the usage is more and more of the usage is coming in on mobile instead of dusk up on mobile, we’re speaking more broadly than just the phone were also speaking the tablet on dh you have, you know, large loss to the country for whom mobile is their primary point of access for the internet. So i am going to step out on a limb and say, i think that’s true, you do think it’s true, ideo kari what’s your opinion, it depends on who you’re trying to reach so multi-channel multi platforms, i mean that if you have an older demographic that you’re one of fund-raising from you have to you have to meet them where they are, and that probably is still in there their desktop, okay? And you’re doing policy advocacy from and, you know, i mean, you definitely will have constituencies, whether they be in the hill or some policymakers that will definitely be looking at things on there regular laptop and the crystal be checking their mobile devices as well, but you can’t, nor the stop can’t ignore desktop, right, well and funders to like, if you want to. Reach out, latto, you know. Large foundations, they’re still in a in an office. They’re not always doing the reading and the research on, you know, on their phone, yeah, it’s an interesting example. We were working to redesign it’s, a tool that we have in our website that specifically for hill education and for what kind of education. So it’s tio educate members, the hill on a hill. And so one of the new members of our policy team, he had just come off the hill. And he said, you know, we really need pgs, because when i would take things to my member if there’s going to be effective tool, i need a nice print off because they want to see things in print, which was interesting because we haven’t been thinking that way at all right. Prince of washington. Okay, your your comrades carry, they could ride the subway with you more, more, more paper, the better get some of the recruits. Yes, oh, silicon valley needs to meet washington, d c and beat each other up. Yes, all right. 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I’m peter shankman, author of zombie loyalists. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Dahna all right, we got more minutes. We got plenty of time together. What? What other myths are out there? Anybody? Melissa, you suggested a myth lately, i can suggest another one. Another myth i have is about crowdfunding. People think that if you build a web page, the money will just come in on one of the biggest misconceptions that i see about crowdfunding. Is that it’s not you. Put up a web page, and money comes in there’s actually, a lot of communications work and offline outreach and work that goes into a crowdfunding campaign. So for non-profits that air considering doing it, which i think it’s a good tool, you really have to think of it. Not just azan. Internet tool, not just as a fundraising tool. It is a combination of all your best assets to your goal. I love that you mentioned off line there’s a lot of back channel work that goes into, you know, it’s been several days that we have a donation. Could you please help us out? You you know, you. I mean, this is a targeted either phone call or e mail you’ve been loyal. We noticed you haven’t given to. This campaign could you help boost us? We’re in a molise. Where? In the doldrums here. Exactly. And i would like that goes on. Yeah. And i would say if you don’t know who your first twenty thunders, are that air goingto get onto your the site and donate your you’re not ready to do a crowdfunding campaign yet nobody wants to give to that xero level that and when the bar is that there is no bar is just an empty shell. Where the borrower toby it’s. Very hard to get the first people. You’ve got to recruit them back. Channel. Yeah, that is a common mistake. Anything else about you want to add carrier bird around just around crowdfunding? Anything more about that? That miss? Well, i think we’re good and they will come. Myth. Well, this was related. I think this was melissa’s myth. And that was that. What? You? What you say is what people will hear. What you say is what people will hear. That sametz at least that’s what i wrote down in my notes. Well, it’s, no. Does it sound familiar to you? No. Okay. Okay. All right. Well, i mean, it sounds like reality versus perception or your message vs? Yeah, that, yes, the intention of your message versus how it’s received. Well, i think we can agree that that’s not always the same, right. I mean, if it’s not even carefully crafted, buy a communications professionals sometimes leads the misunderstanding, i mean, this is also a great argument for testing messages. Very good. Alright on email on social, then your coms channels. Okay, okay, it wasn’t that one of our myths that small organizations can’t test or don’t test. Yes, well, may be that they don’t test is a fact, i don’t know, but that they can’t. That sounds like a deep myth, right? Absolutely, i don’t know. Is there an e mail provider that doesn’t provide that doesn’t offer those simple ist a b testing, and i mean, can’t we just do it on our own, even if we don’t have? Ah une male vendor. Well, you certainly could look at open rates. I mean, and that will give you mean that will be a least give you a primitive way of doing a be testing. Okay, i mean, i also think it’s ah it’s, a value proposition and it’s a capacity. I think it makes sense for everyone to develop a culture of testing, but whether it makes sense for your organization to test subject lines every time or run multiple tests, if you’re dealing with a list size of a couple of thousand people and that’s maybe get a net you fifty extra dollars, there might be a more valuable way and spending your time maybe it’s, actually just pushing up the draft of another email. S o i think it’s it’s always good to be thinking about testing and things you contest, but that time that you spend setting up a test is time. You’re not spending doing something else, so i think that’s worth weighing when you’re thinking about testing, all right? We got time for another couple of myths. What else we got? Birds got the phone. You you got the device, you know, check out the list. Okay. Well, when the myth that came up it was after the brainstorm was on curiously here, uh, former journalist and as you’re a journalist, is the question of what he should ever seldman podcast don’t know from journalists. Well, thank you, that’s. Very thoughtful. You sound like a journalist. Oh, thank you. I take that as a compliment. I admire journalist, but yeah, i don’t know, but you don’t. Okay. Well, the question was, do you ever say because there is the professionalism that you should never say? No comment to a journalist? I really never say no comment to a journalist. All right, what is that? Is that fact or fiction? We busted busting that myth. Carry going? You’re the former journalist. I know a lot of people that that live by that mantra. But i do think that there’s other ways of meaning. No comment and not saying it as in well, we’re not the best people to talk to on that subject, but but we can definitely put you in touch with people that could give you a statement on that. So it’s pivoting instead of no comment. Ok, but you gotta know, i learned a really good phrase from a coms director i work with, which was i cannot be a good source for you. Let me refer you to someone who can, which i think is a little friendlier than no comment and keeps the conversation going. Okay, okay, you know what? If we’re in a crisis situation, i mean, you’re, you’re, uh, you know, we’re talking worst case now. You’re the organization’s reputation is on the line for some reason, you’re in the headlines and it’s not a good it’s, not a good headline, and you’re the i mean, you’re really the only source because it’s, your organization is talking to and you’re the ceo of the communications director and you mistakenly picked up the phone because you had read the headline yet, i guess. Now what do you do? You can’t you can’t you can’t give it to somebody else, you’re the you’re the person. Well, you you say, i need to get right back to you, and then you come up with a a good response, especially if it’s about it’s, about your organization on when you’re not under pressure against the right, but you always have, you know, at least fifteen, thirty minutes unless they’re completely on deadline right now to take to get your statement, right? Okay, you know, i think you never want to take a press call cold. I mean, even if they’re on a tight deadline, just like, can i get back to you in five to ten minutes? Me? Because people are on the go on dh. Just give yourself five. Minutes. I kind of think through what you want to say. Okay? Never taken. Never take it cold. That sounds like good advice. All right, we got room for one more who’s. Got another one. Now we’re going to burn because he’s got the phone. But, ladies, you have you are you thinking of something? Go ahead. I mean, one more, i think is the idea that something has to go viral to be successful. This when i feel like if you’re in communications and urine digital, you fight against all the time. And to me, the most important thing is that the audience that you are talking to seize it not everything has to get ten million views to be successful. Okay, your message could still be heard. Depends who’s hearing it, right? I mean, and who? You want to hear it, who you need to hear it. And what the goals of that communication are too mean. If you have a specific goal in a specific audience that’s going to help you reach that goal. It’s successful if you if you move the needle on with that with that communication and even if only reached one hundred fifty people exactly. Or that the decision maker and everybody around them. Okay, lots of nods. All right, this was fun, you know? Alright, i like this a light one, but we got a lot out. We covered at least ten of these things. At least ten myths, all right? And the panel has been seeded closest to me. Melissa ryan, director of client services at trilogy interactive. And karen birdseye, us campaigner for wild aid. And burt edwards, director of media and web strategy at interaction. And this is tony martignetti non-profit radio coverage of sixteen ntc non-profit technology conference. Thank you for being with us next week. It’ll be september and it’ll be a good show. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled pursuant dot com and by we be spelling super cool spelling bee fundraisers. Our creative producers claire meyerhoff sam liebowitz is the line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez on our music is by scott stein thank you, scotty be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff, sort of dane toe add an email address card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s, not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.