Tag Archives: In-Kind Gifts

Nonprofit Radio for November 3, 2017: Labor Law & In-Kind Gifts

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Thomas Wassel: Labor Law

Tom Wassel

Attorney Thomas Wassel says nonprofits often make mistakes around employee versus independent contractor (it’s not enough to pay them by invoice!) and when bringing in volunteers and interns. We’ll keep you on the right side of the law. (Originally aired June 4, 2014.)

 

 

Maria Semple: In-Kind Gifts

Maria Semple

Maria Semple, our prospect research contributor and The Prospect Finder, returns to share her advice about in-kind gifts. How do you find these non-cash gifts, their value and the right appraiser? When do you need an appraiser? Maria answers all. (Originally aired October 10, 2014.)

 

 


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Duitz hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host oh, i’m glad you’re with me. I’d suffer the embarrassment of gigantic nastya if you inflated me with the idea that you missed today’s show labor law attorney thomas l says non-profits often make mistakes around employee versus independent contractor that is, you should know it’s not enough to pay them buy-in voice and when bringing in volunteers and interns, we’ll keep you on the right side of the law that originally aired on june fourth, twenty fourteen and in-kind gif ts maria simple, our prospect research contributor and the prospect finder returns to share her advice about in-kind gif ts how do you find these non-cash kinds of gif ts what’s their value and how do you find the right appraiser? When do you need an appraiser? Maria answers it all that originally aired october tenth, twenty fourteen tony, take two, show the love responsive by pursuant full service fund-raising data driven and technology enabled pursuant dot com and by wagner, cpas guiding you beyond the numbers. Wagner, cps, dot com you’re not a business, you were non-profit appaloosa accounting software designed for non-profits non-profit wizard dot com tell us they’re turning payment processing into passive revenue streams for non-profits tell us processing dot com here is tom russell with labor law. I’m very glad that subject of labor law for non-profit springs tom will sell to the studio. He’s, a partner in the law firm cullen and dyckman in garden city, new york, and in new york city, he’s been advising employers on a wide range of labor and employment law matters since nineteen eighty three he is president elect of the long island, new york chapter of the labor and employment relations association. Thomas l welcome to the studio. Nice to nice to be in your studio, tony. Pleasure to see you here. I’m glad we could do it face to face. So employees versus independent contractor, it turns out, is not enough to just pay somebody buy-in voice. And then, while love they’re they’re an independent contractor. That’s absolutely enough if you want to get into trouble. But it’s not enough if you want to do it right. Okay. Basically, whenever one person is performing services for another person or another company, the presumption is that there are an employee and that with everything that that entails, including federal taxes, state taxes, worker’s compensation benefits, unemployment insurance benefits, employee health benefits, things like that in order for them to be classified properly as an independent contract that there’s a number of tests that they need to meet. And if they don’t meet those tests and accompany miss classifies employees big trouble with the department of labor. Okay, we’ll talk about the misclassification ramifications. And so now we’re talking about federal and state, the the where where is this test? This test is from the i r s and then and then. Well, is that the eleven points is that from the irs? Absolutely. The irs. The internal revenue service has an eleven point test which is used for determining whether or not you have to take out taxes from people’s wages. Okay, but every state also has its own version of the test there there. Pretty similar, but in terms of whether or not you need to contribute for worker’s compensation benefits or unemployment insurance benefits and they all apply pretty much the same type of test to determine the employee status. Okay. So it sounds like you’re in pretty good shape if you’re following the irs test, which we’re going to talk about, but you still need to enquire at the state level or or you’re not, because you’re not a hundred percent safe if you’re doing following just the irs. That’s, that’s absolutely true in other words, each state can have its own rules and merely complying with the federal law that that’s fine in terms of federal taxation. But certain states have have stricter rules with regard to treating people as independent contractors versus employees. So you need to see counsel in the state in which you practice. I practice in new york, so you know, my comments about any law would be limited to anything in new york state and federal law. Okay, we’ll stick with the federal with the caveat that you should check the state level, but you’re on your you’re well, on your way if you’re if you’re complying with the irs regs, i imagine, absolutely. Okay. Okay, so are we these these eleven items? Eyes is basically around the relationship between the employed, the non-profit and the person doing the work. Absolutely the key elements. In the test, without without trying to go over check checklist abila talk on some of them, we’ll get to something it’s a degree of control that thie and i’m going to go. I’m going to use the term employer here, even though we may say it’s a contractual relationship, okay, but no, we’ll say, or the employer of the company, the relationship between the company and the person performing the service is in an employment relationship. For example, the company tells the employees where to work, what time to show up what their duties are? Ah, and what do they report to who they’re going to supervise if they’re going to supervise anybody, things like that in a relationship like that that that tends towards the employer employee relationship as opposed to an independent contractor for an independent contractor, you basically say here’s the job, here’s here’s, what i want you to accomplish, maybe cem general guidelines do it when you think it’s appropriate, although there may be deadlines set, but i’m not going to tell you how to do it. I’m not going to supervise you on a day to day basis i’m not going to provide you. With the materials to do it, you do it on your own and i’m simply going to pay you a fee, which is another important distinction there the fee basis versus an hourly or salary type basis? Okay, we’ll get to that. You you touched on something that i want to explore a little bit, the place where the work is done. So you you can’t have the person always coming to your office to perform the work know that you can’t have the person doing the work in your office, but it really that would depend on the nature of the work. For example, if if you if you have employees doing the same work and now you’re going to bring in somebody else from the outside to sit alongside your employees and do the same work? Well, that’s an indicator not not it’s, not a single point test, but it’s, an indicator of an employer employee relationship. Now, if this person has his or her own business on the outside, has business cards may work from more than one company at the same time or one after another on it, since you’re simply hiring that outside company to perform services for a limited period of time. Well, that it tends to lean more towards the independent contractor relationship. How do we balance these eleven? Which we’ll get into some detail about some of the others too? But is it ah, like majority, if you have, if you have six out of the eleven year okay, andi it’s going to go one way or the other based on a majority? Or how does it work? Well, there is no bright line test. Those lawyers like to say, i think to some extent you apply the duck test if it looks like a duck and walks like a duck, and quacks like a duck, it’s a duck it’s very fact specific and a trier of fact, whether it would be a through the department of labor or worker’s compensation board or in a court of law would look at all of these factors and say, well, okay, the control factor tends to lean towards employees, but the independent company factor tends to lean towards independent contractor and way all of these factors together, and then come up with an answer. Okay, so these eleven points are are the things that iris is going to consider? This is what they’re going to look at, and they’re going to put it all. Together, and they’re going to make a decision. Absolutely. Okay. And i guess it would work similarly at the state level. Like when you mention department of labor. We’re talking about the state department of labor could be state of the state or the united states department of labor. There’s both and and they’re very interested because independent contractors aren’t entitled to overtime or minimum wage or anything like that. You you pay them a fee or you pay them. You pay a company a fee to do something and that’s. Fine. But if their employees and they work more than forty hours in a week, they’re entitled to overtime. Yeah, we may have time to get more into that. Okay. I think we will. Actually. What are some of the other side? The other factors in these in these eleven points. But as i mentioned it’s the ah it’s. How people are paid. Yeah. That’s a good one. Sorry, let’s. Talk about that one. The fee versus fee versus salary. Right. Well, typically, an employee may get an hourly wage. May get a weekly salary. It’s generally, the relationship is often not always but often sort of open ended. That is to say, we’re going to hire you not necessarily for a two week barrier or until you finish this job, but we’re going to hire you as an employee and keep you on. But we pay you on a pay check, a supposed to an independent contractor who would normally be paid through some voucher system or through through ah, obviously issuing a ten, ninety nine, which is the tax form for independent contractors and might be in a lump sum. It might be in regular payments, but it’s not based on number of hours worked or anything like that that again, depending on how you structure the deal, that would tend to lean more towards employees or more towards independent contractor. What about? I think you mentioned giving someone the tools to do the work so you shouldn’t be giving them ah, laptop tto do the work or or other things or certainly office space dedicated in the office? I mean, that’s tending to look like employment, right? When you’re giving them that stuff? Absolutely. If i say, come into my place of business and i’m going to give you everything you need to do the job. And you don’t have toe put anything on the table other than what i give you that’s the hallmark of an employee, as opposed to an independent contractor who brings their own knowledge, skills and tools to the table and does the job that you’re paying them to do. We’ll go out for a short break, and when we come back, tell marcel and i’m going to keep talking about this and then we’ll get into volunteers and interns, and then i believe we will have time to for overtime for employees you’re supposed be paying your employees overtime. Do you maybe want to turn this off? If you’re listening in the office on, remember only the bosses want to hear this, we’ll get into all that stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals the better way. Dahna let’s, send some live listener love arco, idaho and orlando, florida live listener love to you very glad you with us let’s, go abroad. Seoul, korea man yo haserot, islamabad, pakistan i’m sorry. I don’t know how to greet you in, uh in is it pasha pashtun? Passion is that i’m not sure what, but live listener love to you in islamabad, irrespective of how i would say it in your in your tongue, in your language bonem changing china, always welcoming the chinese lots of listeners, ni hao, nagoya and tokyo, japan sending you konnichi wa and there are others will get to them kuwait also, i wanted to get to kuwait. Um attorney thomas l let’s see if you’re if you’re the person who’s doing the work is getting their income from a bunch of different places. Is that that’s that’s? One of the factors, isn’t it that’s, clearly one of the factors, and and that would certainly militate or tend towards a finding of an independent contractor relationship? If you hire a company, the company may have its own letterhead may have its own invoices, may have its own business cards, may have an ad in the yellow pages for those of us who still actually use paper yellow pages or maybe a gn internet listening nowadays. So if you hold yourself out as an independent company and maybe even filed company tax returns on have a company workers compensation policy, things like that that again would lean towards the independent contractor relationship rather than employees. If you are ah found by the irs to have misclassified people doing the work, would you expect that the irs is going to report to your state department of labor that that they’ve found a misclassification? That’s, that’s a really good question? And i get asked that those kinds of questions a lot from lots of different employers, i tend to represent employers, and my understanding is no, they don’t necessarily do that that. Ah, particularly if you settle the case, the words that come to you and say you messed up, you need to pay x amount, and if you settle it voluntarily, they’re not going to go broadcasting it to the world so that there could be more agencies to come and knock on your door, because that would discourage you from settling in the first place that’s not to say that other agencies won’t find out about it, and certainly if a case republic, if you would have to go to court, which is a public record and other agencies saw that they could be knocking on your door as well. Where do you see employers messing up? Well, it’s again, it’s the any of any of these factors will any or any role these factors? I have clients, and obviously i’m not going to mention names. Uh, i brought you for so it’s um, provocative name dropping, i thought i’d like to keep practising law for a few more. Alright, alright, you’re not retired, they you know i have i have clients that have they’ll bring people in and they treat them as independent contractors and they say, well, they’re only going to be here for two months. I’m hiring them for a special project and i say yes, hiring see, that was the key word there on it doesn’t matter if you’re hyre it is a temporary employee or a permanent employee that’s one factor, but not not controlling you temporary employees, their employees, so you have to treat them as contractors, and i’ve had a number of audits fromthe state workers compensation, border unemployment insurance division that come in and say you’re not paying premiums to these people because you’re not treating them as employees. Pay up. What? What are the penalties let’s talk about the federal level? What would you expect from the irs if ur misclassifying? Well again? In most cases, if if you own up to the to the mistake, you’ll certainly have to pay what’s owed but safe for the i r s not only will you have to pay what the employers share of the taxes wouldn’t really be, and they also have to pay the employees share of the tactics so security taxes that should have been paid exactly pay both the employer and the employee because the employer messes up. The irs isn’t going to go to the employees and say, by the way, some of that money you got, we want you to give some of it back. It’s, the employer’s responsibility to properly pay the employees. Okay, so the back taxes that were owed, what else? What else might be expect? Well there there could be civil penalties involved to or if it was done. Knowingly, over a long period of time, with no knowing that you were violating the law usually second or third offenders, there could be some more severe penalties involved as well. You’re always welcome teo disagree with the onerous right on contest there, their belief that you’re misclassifying absolutely, you know, just just cause the irs says so doesn’t make it so. But the presumption is that these people are employees, right, and it’s up to the employer to prove based on the law that these people are actually independent contractors. So if you if you want to fight them, you better have a pretty good case. Let’s move teo volunteers and interns what? What are what are non-profits often getting wrong around these? Well, the good news for not for not-for-profits we call them not-for-profits in new york, but non-profits same, the good news for non-profits is that you’re allowed to have volunteers in the in the in the in the for-profit sector, you basically can’t have volunteers. Anybody who does work for you has to be paid, but in the in the nonprofit sector, you can’t have volunteers, but there are some rules about that as well the work that’s being volunteered for can’t be the same kind of work that’s otherwise being done. In other words, you can’t have a paid clerical person sitting at a desk and then have somebody else come in and say, well, i’m going to volunteer and i’m going to do the same work sitting side by side, the paid girl really? All right, so it’s like an example of that? Suppose closed, you have employees that are preparing mailings. You’ve got a five thousand piece mailing going out and you don’t hyre ah, male house, you’re doing it inside and you’ve got people stuffing in printing, stuffing envelopes, putting stamps on, and then you bring some volunteers in to do that same work side by side with employees. That’s, that’s, not a volunteer. I’d be very concerned about that if i was the employer and i would if i was their attorney, i would be tell saying we need to take a long, hard look at this because again, people sitting side by side, some people are being paid. Some people are, quote, unquote, volunteering very dangerous situation, even if the volunteers volunteered. I mean, even if they walked in and they love the mission, they’ve said, i want to help you. How can i help? And you said, well, we could use ten hours on, you know, over the weekend to put this mailing together well not-for-profits tend to be generally charitable, religious or religious organizations and the servant public purpose and that’s why they’re allowed tohave volunteers to some extent, but to the extent that you’re basically just doing the same work as other employees and saying, i don’t want to get paid for it, the law doesn’t really sanction such things. Oh, my okay, i gotta take a little tangent because you mentioned for-profit companies, and i’m interested in that on the intern side. What about all the unpaid internships that are coming right now? It’s, it’s, summertime, what about those? Well, and you read about them all the time in the paper about the irs or the part you read about them in the new york journal? I don’t not seeing it in the where i’m seeing in popular more maur, general press well, you get for-profit sar allowed tohave interns, but not that you can’t just but but i had on somebody and say, hi, you’re an intern, you’re gonna work for me and you’re not going to get paid. That would be violating the minimum wage laws for, among other things, but somebody can provide an internship if under certain circumstances, if they’re getting some sort of academic credit from an outside institution, if they are getting some sort of actual training from you that’s not specifically tailored to your organisation, but but taylor to their field of study, if they understand from the outset that they’re not going to get paid and that’s an internship also, it has to be a relationship where i understand from the outset otherwise it’s indentured servitude you tell them you’re getting gonna get paid, then they don’t. They don’t see a paycheck. That’s ah there’s got okay. That’s clearly got to be rolled believe it or not, that’s that’s when i passed that spelled out there, they have to understand that somebody’s done it alright on and also they’re supposed to actually because they’re an intern and learning from you they’re supposed to be, if if anything, and impediments to the business not ah bonus to the business. In other words, if the business says we’re going to hyre fifty interns to do all sorts of work for us and make money for us that’s not really a bona fide internship, the purpose of the internship, the primary purpose is to give training to the intern, not to make money for the company. And if it’s really a benefit to the company that’s one of the factors that will be looked at to say these air, not truly interns. Okay, thank you for taking little digression in tow. For-profit i love it, you know, you have these answers on top, your head man. Xero no notes, which i admire, i don’t like i don’t like notes, really? I have notes, but it is just off the top percent wonderful. I’ve been doing it for thirty plus years. I know you start to learn it if that helps. Yeah, yeah, so let’s, go back to the non-profit side there are so the general rule is that you can’t have unpaid work as volunteers, but then there are these exceptions that we were starting to get into right if it’s a bona fide organization charitable organization and people are truly coming and say, i want to lend a hand to do you were having were having a blood drive? Or we’re having a a special event and i’m a community member. I’m going to come in and volunteer to give some of my time to help you that’s a true volunteer, but again, if if they’re volunteering simply to do work that the company not-for-profits would otherwise be paying for that’s a problem, employees of the not-for-profits basically can’t volunteer to give away free work. That’s interesting. I wonder if that comes up much. I don’t know. Well, if you see it well, i haven’t seen it, but it’s addressed in a number of decisions or regulations where somebody’s tried it. Yeah, obviously what’s in there? Yeah, right. That’s. Interesting. Okay, if you haven’t, i’d say you have an employee working for enough for-profit and and and there’s some child care, you’re going to sit with some child kind of symbols. I don’t want to use the term baby sitting because that sounds jargon, but some sort of ah monitoring situation, which is not within the normal scope of that employees work. That might be okay for a volunteer for the employees, but certainly the employees can volunteer to do. Additional work that employees already getting paid for and where do you see non-profits making mistakes around the volunteer and in turn, well, i get calls from from some of my not non-profits and so, you know, we’ve got we’ve got all these people are in here and, you know, they’re here for, you know, ten or fifteen hours a week doing all this stuff, and i say, really what’s your first question, what were some? Of course? Well, i say, well, what are they doing? Do you have other people that you’re paying to do the same work? And they’re working side by side? Are there are these people already employed by you? Because if they are that’s major red flag onda geun, if they’re duplicating or substituting their substituting for paid employees, that’s, that’s a problem? We’ve got somebody who’s out on a totally leave elearning leave a family medical leave act type of leave, so they’re gonna be out for twelve weeks, so we’re gonna have a volunteer filling for twelve weeks, okay? Do you have a sound of a klaxon in here or, you know piela only like that, but that’s just my voice is all. We have is scary enough thrill enough weak enough as it is that’s very bad. So paternity leave maternity leave. You can’t have a volunteer filling in you’re basically saying, i’m going to have somebody do the same work as a paid employee, but i’m not going to pay them no lost don’t let you do that. All right? I think that’s very interesting. All right, so what do we do, teo, to remedy this. So when your clients are then calling and there, then finding out in this call that they’re they’re running afoul, what do we do next? Well, i tell them aside, i’m obligated to do as an attorney. You should change this, and you should start treating people correctly going forward because every day that you’re in violation of the labor laws or the or the tax code is a new problem. If you change things today or tomorrow and start treating people properly, pay them, then you don’t really have a problem. And by the way, all you have to do to comply with most laws is pay minimum wage and you know you don’t. You could have people have clerical people making fifteen dollars. An hour? I need somebody to fill in, and i’m just going to pay the minimum wage. You can do that, you just can’t pay him nothing. You can’t have them volunteer if they’re not truly bona fide volunteers, can you work out some alternate form of compensation besides, besides money? Like maybe they get some benefits of services from the organization i get sort of a barter arrangements. What i’m thinking of is that is that possible barter arrangements are legal, but their taxable i don’t represent any barter companies, but i happen to have a close friend who’s involved in a bartering company, and i know that when party a’s trading goods or services with party be, both sides are issued ten, ninety nines and and the company, the bartering company, will report that to the irs. So if you just say instead of paying you seven twenty five an hour, which is the federal minimum wage, it’s hyre in new york state and a lot of other states, but instead of paying you seven twenty five an hour for forty hours, which is with two, two hundred ninety eight dollars a week, i’m going to give you two hundred ninety dollars worth of free food that’s that’s a taxable event and frankly, it doesn’t comply with the law. The fair labor standards act, which is the federal law that requires people get paid, requires that you get paid in cash or the equivalent of cash, not in goods and services they’re certain deductions allowed, but not completely excellent. Now we’re talking about federal and state law here, a cz well around the volunteers and interns. Absolutely okay, so we’re talking mostly federal, but with the same qualification you need to check about check what the standards are in in your state are you? Are you still pretty well on your way to compliance? If you’re if you’re complying with what the irs requires, like like we said over on the independent contractor side e, i would say, you know, qualified lee, if that’s a word, if you’re complying with the federal rules, you are more than likely quality complying with state rules, but i certainly can’t give that as a guarantee without taking a look at the state rules. Understand? Okay, let’s, spend a little a little time. We’re just a couple more minutes on overtime for employees, what is the problem here that you see? Big problem is that certain employees aren’t being paid overtime because employers think they don’t have to. And the biggest fallacy, the biggest myth that i see is and and employers and employees both believed this is that if you paid a salary, you don’t get overtime that’s not true, you need to be paid a salary in order to be considered exempt from overtime. But on lee, certain employees performing certain duties are exempt from overtime. The main ones are talking about those one of those executives, administrators or administrative zone and professionals. So if you’re ah not for-profit ifyou’re ah, counselor, a psychologist, psychiatrist, a professional you’re not in your pay and you’re paid on a salary you’re not entitled to overtime, but you may be a highly highly paid administrative person who works closely with management. You may be exempt from overtime, but if you are a lower levels let’s, say, a clerical person lower simply on the orc chart. Not in terms of your worth, but and you’re you don’t have it, a lot of discretion and control doesn’t matter if you paid on a salary you’re entitled to overtime if you work more than forty hours in a work week and that’s not waivable, you can’t agree not to take it. You can’t enter into a contract dipped in blood notarized doesn’t matter. You have to get paid for all hours. Worked at time and a half and not less than time and a half. Pay attention to the labor law. Thomas l, a partner in the law firm of cullen c u l l e n and die kayman d y k m a n in garden city, new york and also in new york city. Thomas l thank you very, very much in my pleasure, mine as well. In-kind gift with maria simple coming up first. Pursuant i hope you find your existing donors who are hiding in your file the ones who are prime and ready to upgrade. 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So we got that we get the live love going out to somewhere, maybe multiple burrows in the five boroughs and then beyond that it’s a wide open country from left costa right coast? I don’t know, but wherever you are listening live, the love goes out and on the heels of that it’s, the podcast pleasantries that has to go as well, so grateful to our over twelve thousand podcast listeners know for pushing thirteenth out. You know, i don’t look every week, so i don’t really know. I just know that the trend is upward, but i only look at the raw numbers every week, but you know, we’re we’re we’re over twelve thousand there’s a stick with that so grateful that the podcast listeners are with us pleasantries to you and our affiliate. Am and fm listeners throughout the country. Thank you for being with us on your am and fm stations, wherever you are. Affections to the affiliate listening audience, the affiliate affection, the affiliate, audience affections. I could do triple a if i felt so inclined. But i think that is enough affections to our affiliate listeners. Here’s maria simple with in-kind gif ts marie sample is back. She’s, our monthly prospect research contributor and the prospect finder she’s, a trainer and speaker on prospect research. Her website is the prospect finder dot com. Her book is panning for gold. Find your best donorsearch prospects now she’s our doi n of dirt cheap and free. You can follow her on twitter at maria simple. Welcome back, maria. Hey there, tony. How are you? I’m doing very well. How are you today? Just fine. Thank you. Go that’s. Good. We’re here to talk about gifts in-kind on this fall afternoon what way are we are? But i first need to just quickly mention to you that apparently i am having a three year anniversary with your show this week. Really? You’ve been tracking your well, you know, who’s been tracking it is lincoln oh, really? You saw an anniversary notice on lengthen. This is this is your third year yet it sent out an anniversary notice. Tio my connections and i all of a sudden started getting all these congratulatory notes this week. So i thought, well, that isn’t that appropriate that here is my my weak. Teo, reconvene with you. So it’s been three wonderful years. Wow, that’s really something i would if you had asked me, i would have thought it was i would’ve said it was more like two holy cow that’s. Terrific. I get those notices, i but i don’t always read all of them. Usually i just read the birthday notices. I don’t always read all the work anniversary notices, but i also noticed they send them out throughout the month, so they don’t. They don’t only come in the beginning. So maybe i just maybe i haven’t gotten yours yet. You’re three three year anniversary, but happy anniversary. I’m glad you’ve been with me for three years. Thank you for having me for three years. Wonderful. Oh, thank you. My pleasure. Gifts, in-kind let’s. Make sure everybody understands what a gift in-kind is. Yes, that’s, right? Let’s do that first before i get thrown off into jargon jail first, first out of the gate here, so gets in-kind we’d really be anything other than monetary donations, so typically they would be considered donations of food, clothing, medicines, furnishings, office equipment, building materials and, you know, even sometimes services that air provided by somebody could be considered ah, gift in-kind as opposed to a gift in cash that they might give to your organization. So if they’re providing some sort of a specific service and then not charging you for it, i know that, you know, sometimes consultants will do that on on a pro bono basis, so that would be considered a gift in-kind as well, i could throw out another example that i’ve worked on a few times gifts of artwork, art collections are also gif ts in-kind i worked on a really interesting one once. Ah, it was a presidential memorabilia collection, and it ah, included a picture. It included the resin, the one of the nixon resignation letters original signed i think there were five or six that he signed, and it also had a picture of that famous picture of jimmy carter. Menachem begin and anwar sadat. You know, the three of them are shaking hands well, thiss was a deep into six figure art collection, but so they can be really interesting on dh cars. I’ve worked on a couple of classic car donations also, which can be quite valuable. I know you mentioned automobiles. I was just thinking of classic automobiles, but yeah, they they could be they could be kind of fun to work on. Well, so, you know, it must have been interesting. I’ve never had the opportunity myself to be working directly with, uh non-profit while they’ve been, you know, fortunate enough to receive something, you know, of that type of value on also, you know, it got me to thinking about, you know, well, what if i were a small, timid size non-profit and have the millionaire next store living in our community? And maybe people didn’t even realize they were housing any type of art collection or one or two even significant pieces in their home. And you know what? You know? What do you do? What is the next step that you do if you find out that perhaps somebody’s left it to you? And their will, or they could be making the gift while they’re still alive. When then, you know, it got to be really complicated as i started to research this a little bit to try and figure out. Well, what is the non-profit need to do first, in terms of valuing the artwork? So what did you do? I’ll tell you what organizations i kind of came up with that are reputable in terms of places you would turn to, but i’m curious to know how it worked out. How did you appraise the artwork? Yeah, well, let’s, um, let’s, take a step back and make sure he understands the for a gift that’s valued over five thousand dollars and again, like maria said, this is we’re talking about non-cash gifts, so not this is not cash or stock, but something other than that. Over five thousand dollars, the irs requires what’s called a qualified appraisal and that’s a term of art and the qualified appraisal has certain requirements, and a qualified appraisal has to be done by a qualified appraiser and that’s also a term of art, and they’re certain credentials that the irs requires the place that i turned for the presidential art collection anyway was thie the american association of appraisers? I think i’m pretty sure they’re based here in new york, and i believe i contacted them first for some recommendations specific, too presidential memorabilia, was it perhaps the american society of appraisers? Because my research shows that they’re the oldest organization founded in nineteen thirty six, and they think they are in the new york area, okay, could have been, but i think there’s another one, too, which i think is triple a american association of appraisers or american appraisal association, so we could try either one of those years is years more bonified because you actually research that i’m remember i’m living off the top of my head. Yeah, i actually am. I can actually post a list, uh, post show onto your facebook page, but there were actually sort of six top societies or associations, if you will that that my research turned up one was that one i just mentioned the american society of appraisers which according to this particular web site that lists them, says that this one is the oldest and then there’s the art dealers association of america uh the appraisers association of america there’s a triple a? Yeah, there’s. That could’ve been it. Okay. Thie appraisal foundation, thie international society of appraisers and the private art dealers association. So i thought that was all interesting. Then i got to wondering if you can actually turn to any of the major houses that actually, you know, the auction houses like those that you might be seeing featured on something like antiques roadshow. Ah, but i didn’t know if that was, uh, if people turned to those types of auction houses to help, you know, evaluate the worst oven item. Certainly an auction house, i suppose, would get involved once there it actually want to, you know, offload that particular items so that they will end up having the cash. I would imagine that would be the case for any non-profit other than a museum who would want to that gift, perhaps as part of their dahna display? Yeah. It’s it’s ah, it could go broader than that. You know, there are ways that non-profits khun use gifts in-kind in their mission that that are permissible and are not so obvious, like hospitals can use artwork because they can decorate. Waiting rooms and hallways and things. One of the classic car donations that i worked on was for a university, and we were anticipating using the classic convertible in there athletic recruiting because they thought that seventeen eighteen year olds, when they’re thinking about what college to go to to play sports, might love driving around in a being driven around in a fifty seven chevy. I’m pretty sure that’s what it was convertible, so there are different charitable uses that they’re not as obvious as like you said, you know, the museum, there can be other charitable purposes for for these types of gift now, yeah, i hadn’t thought of that. That sounds great, actually, i can i can really see how an organization might want to step back and think about how it could fit in, as you said to their overall mission or two attraction, like in the case of the college or university there with their son sports department, really? And of course, there’s also the other examples you gave you no services could be gift in-kind so that’s, obviously being used used up immediately a point that i want to make, too is sort of subsumed in what we’re saying, we’ll make it listen. You have to find the right kind of appraiser. There are like i mentioned presidential memorabilia there. Our appraisers are specialising just that. So if you had a ah, a fine art photograph that was being donated to you you need to find someone who specializes in not only find our photography but they may even specialize in the particular photographer the artist or the era if it’s ah it’s ah it’s! Not a contemporary piece of art so you have to find and this goes into the irs requirements. Do you have to find someone who specializes in precisely what it is you’re being given? If it’s an automobile automobile appraisers it’s just like a medical specialist, you have to find the right kind of person. Maria, let me ask you about trying to find gifts in-kind i mean, these don’t only come from wealthy people. I don’t want people to be left with that idea. They’d only come from people of wealth. What about ways of finding gifts in-kind in your community? Well, that got me to thinking about not not just the individuals in your community. Who, um i might be capable of doing this, but then i started thinking about all of the corporate programs that are in place, for example, that have gifts in-kind as part of their overall corporate social responsibility so they may have a corporate giving program, a corporate foundation, then they may have a separate set of programming related to in-kind um, and then i was wondering, well, how could a non-profit potentially find who are the corporations in my area or, you know, i’m a non-profit in need of, um, you know, whatever women’s closing to help the women in our shelter be closed in the winter months or something like that, you know, where could i find that actually found? Sure, there’s multiple websites, but i found a non-profit website that that looked like it would really be helpful front for your listeners to know about and it’s a good three sixty have you heard about that one? Oh, i don’t know it is what is a good three sixty dot or ge? Yeah, good three, sixty dot or ge and so you can go into this if you are a non-profit and you’re you’re in search of product donations. And you cannot go. You can see the companies that are there. And then, if you’re a company that wants to list your product donations, you can list what you have available on dh. Of course, if you’re an individual that would just like to donate to this particular or a good three sixty dot org’s, you can do that as well. They’re looking for monetary donations. Always. So i just thought it was a pretty interesting, almost like a clearinghouse. It looks like to me. Yeah. Okay. Well, that’s, why you’re are dyin of dirt cheap and free. Anything else you found out there about trying to find these types of gif ts? Um uh, i was thinking about this might be more suitable for organizations that are, you know, related to being near the water or maritime or marine environment organizations. But you and i have touched upon yacht’s in the past and trying to figure out, you know, yacht owners and so forth. But, you know, sometimes there will be people who would like to actually donate their yacht, just like people would want to donate a car supposed to try to sell it on their own. So boatinfoworld dot com would allow you to search by stay or county or zip code for a list of boat owners near you. So, you know, if we have anybody in the, you know, marine related industry listening to the call, they might want to check out boatinfoworld dot com to get a list of boat owners. Um, and it could be something that they would want to start cultivating relationships with those individuals getting them and involved in cultivation events, etcetera. You always go the marine way because you have a sailboat. I know you don’t and in-kind wave that in dahna that’s. Ok, you are you donating your sailboat? No, not any time soon, not okay, so you were quick to answer that, too. Okay, okay, where l should we go with this? What if, in terms of, well, i’m sorry? Was there anything more about finding potential gifts? In-kind or is we exhausted that um then i start thinking about real estate, and i was wondering, well, how would you find out if you want it to proactively find if there is real estate, that could be potential for donation? And i was thinking, well, i guess if you got involved in developing a solid relationships with realtors in your area or, you know, even the banks that you know, unfortunately, these last few years, we’ve seen such high foreclosure rates and so forth, there might be some opportunity there if you have conversations with bankers in your community or realtors to find out about some potential properties that could become available, you know, before as a donation. All right, we have to go out for a couple minutes. We come back. I have a couple of tips about real estate gifts that marie is talking about, and we’ll keep going on gif ts in-kind stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s, aria finger do something that and naomi levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Dahna more listeners have joined us from south korea on your haserot and also taipei. Taiwan has joined us. Ni hao. Maria simple. Hey, there. What would i say in jersey? What up? How you doing? Yeah, i doing that’s just yeah, i was born in jersey and i was raised there, so i don’t like that that kind of organized crime overtone around new jersey, but sopranos obviously hit that home. A couple of things that i wanted to reinforce about real estate that that you have brought up real estate can be a very, very good gift for non-profits it can also be a really lousy gift. You have to do your due diligence around real estate and basically it’s the same as if you were buying a home or a condor coop. Do the same too diligence before you put that charity name in the the the chain of title. So you want to do an environmental assessment phase one. If that raises any issues, then you have to go to a face to assessment. If the land has buildings on it or a home, whatever you want to make sure that the building is all in code. So there’s there’s, that kind of an inspection, a building inspection title search to make sure that there wasn’t there isn’t some defect in the title, basically all the things you would do as i said that you, if you were, if you were buying the place to yourself, whether it’s got dahna buildings on it or not before you took ownership of a piece of property, you want to make sure that it’s clean in all those ways environmentally title code and building inspection wise. Oh, and if you do all that, then you can end up with a really valuable gift of real estate. So you you bring up an interesting point. I hadn’t really thought about that chain of title that you just mentioned hyre so if i’m understanding you correctly, does that mean if if somebody were to approach an organization let’s say while they’re alive and they say, you know, i’ve got this undeveloped piece of land we want to leave, too. I would like to donate to your non-profit organization, and if you decide to say, pay well, great and take that piece of wind and then immediately sell it and let say it’s. Sold within, you know, three months time. And if you didn’t go through maybe something in the environmental assessment and then somebody down the line says, wow, i can’t believe x y z non-profit, uh, ever owned this piece of land it happens to have had, you know, contamination on it or whatever. So you’re saying you could end up coming to bite you in from almost like a pr perspective if your name’s somehow attached to it. This’s like a law school exam there’s a bunch of things in the inn. That hypothetical you just gave me? Yep. P r yes, but i think even potentially worse than that. Although pr can be pretty bad. There’s a potential for legal liability. If it’s if it’s an environmental mess, then all the owners in the past and i’m not environment the lawyer, but i know a little bit a very little about it all. The all the owners in the past are potentially liable for not having cleaned it up or possibly for having contributed to the mess. So and that applies to individuals to so yeah, that’s. This is why we do environmental assessments. You can you can get in some really sticky legal trouble, if they’re turns out later on a couple of owners later or something to be an environmental problem and, you know, you didn’t know about it, you didn’t insure against it, things like that. Go ahead. I was just wondering, what about in the case of somebody who is willed, a piece of land or a property that had some sort of an environmental issue from years ago? Let’s let’s, you know, think about somebody who may be owned. Ah ah, a family run gas station for a number of years or something like that or on oil related business oil tanks or something, and then the spouse dies. The person continues to all the remaining spouse, continues to own the property, has no heirs and decides to leave it at her will to a non-profit so then i’m wondering what the impact is mean in this case kayman non-profit just say no, we don’t want it no, thank you. Yeah, again. Sounds like a law school, hypothetical, by the way, i do recognize you turning the tables on me, asking me questions on i and i and i don’t appreciate it so you may not reaching your four with me. Yes, thie through the amount of time that you have to renounce a gift, i’m pretty sure that’s what it’s called in a will varies from state to state it’s typically ninety days or, you know, maybe longer for any beneficiary of a gift by will to turn it down. You don’t have to accept something that’s in a will. So if in your hypothetical the non-profit would want to do its due diligence around that real estate before it accepted the gift and within the time period that it can still turn it down, if it doesn’t want it. The only thing that came out of your earlier one was you said the the charity sells the real estate that’s a whole other issue. If it’s sold within three years of the time of the date of the donation, then that has implications for the donor’s charitable deduction. The donor’s charitable deduction gets reduced because if the charity unloads, i’m using an unkind word, but i’m not using a loaded word but gets rid of that gift within three years of the data donation that it’s presumed that the donation was not part of their charitable mission, not within their charitable mission and therefore that the irs goes back to the donor who claimed the donation and that and the deduction associated with it possibly years earlier, and reduces it from a fair market value to a cost basis dahna deduction. And that could be a huge difference between what it costs the donor to get something and what the market value of it was when they made the gift so big implications if charity does not use a gift if does not use a gift for at least three years, i have to go out in about a minute. Maria so i kind of took over your segment, but but you were asking me questions. So it’s your fault? Um, well, no, i mean, you know, you’ve given us so much food for thought, really? And i think, you know, the bottom line is you really have to be able to, you know, seek out the right appraisers, seek the advice of financial and law professionals when you’re going to be getting any sort of a significant gift. Ah, oven in-kind gift any non-cash related gift that you really do need. Todo your homework and and ah, and know what what to look for here, i think it’s, good stuff. There are a couple of irs publications that will help you publication five twenty six, which is called charitable contributions and also publication five sixty one, which is about gifts in-kind and those qualified appraisals and qualified appraisers i was talking about. Okay, maria, we got to leave it there. Thank you very much. Thank you so much, tony maria simple are doi n of dirt cheap you’ll find her at the prospect finder dot com and on twitter she’s at maria simple next week let’s wait and see i’ve never let you down. 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Nonprofit Radio for November 13, 2015: Your Engaged Board & In-Kind Gifts

Big Nonprofit Ideas for the Other 95%

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Michael Davidson: Your Engaged Board

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Michael Davidson says your board members are happiest when you ask them to do more–not less. He tackles how to recruit and maintain an engaged board. He’s a consultant and board coach and former chair of Governance Matters.

 

 

Maria Semple: In-Kind Gifts

Maria Semple

Maria Semple, our prospect research contributor and The Prospect Finder, returns to share her advice about in-kind gifts. How do you find these non-cash gifts, their value and the right appraiser? When do you need an appraiser? Maria answers all. (Originally aired on October 10, 2014.)

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. We’ve got a listener of the week. Congratulations, michelle clan in boulder, colorado. She tweeted that she’s challenging her board toe listen to six shows before their next board meeting. I love that non-profit radio is helping michelle’s board, and i hope they’re gonna listen to this week’s show very relevant about boards. Congratulations, michelle clan non-profit radios listener of the week i’m glad you’re with me i’d be forced to endure bronco candid i assists if i inhaled the idea that you missed today’s show you’re engaged board michael davidson says you’re boardmember zehr happiest when you ask them to do more, not less, he tackles how to recruit and maintain the engaged board. He’s, a consultant and bored coach and former chair of governance matters and in-kind gif ts maria simple, our prospect research contributor and the prospect finder, returns to share her advice about in-kind gif ts how do you find these non-cash gif ts their value and the right appraiser? When do you need an appraiser? Maria answers it all that originally aired on october tenth twenty fourteen between the guests on tony’s take two sincerity still trumps production value responsive by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com very glad, very glad to welcome back michael davidson. He has helped over a hundred boards, has over thirty years, working with non-profit boards and leadership of many organizations. He’s, lead consultant for the united way boards, serve new york city board training program and teaches at the new school university and adelphi university, along with being former chair of governance matters. He’s been an attorney, criminal prosecutor and bakery owner. Those cookies were delicious. His coaching practices at board coach dot com michael davidson, welcome back. Morning, tony. Great to be back. It was you were on. This is really momentous too. May you were on the very first show that’s amazing it was it was july fifth, two thousand ten. And that was back when it was called the tony martignetti show. Yes, i didn’t even think to include non-profits with that it’s it’s about me with that. Um but yeah, so five and a half years ago. That’s amazing and we’re still talking. About board way. We’re always talking about boredom. Would exgagement ford fund-raising yes, you had a block post recently that stimulated mito to think that you need to come back. The engaged board have some traits of unengaged board. Yeah. It’s. Really interesting that the thing that prompted this article was a kind of a ce national study which said that, you know, boards are all committed to the mission, but a very large percentage of them are unengaged and and that’s the reality. I mean, that’s, that’s what? I see boards who people get brought in, they have a great they believe in the mission. Whatever the mission is and their extraordinary number of wonderful missions that people get involved in and they bring him in and they put him on board. But no one quite knows what to do with them and how to really engage them. And i keep looking at that question is i work with boys and for me, it’s thoughts to boil down to this a really simple stuff that i think organizations khun d’oh. The first one is that people get connected because they believe in the mission they want whatever it is, it’s, they always come with passion. They come into a passion for this particular cause whether it’s, you know, helping in greve families or a particular a disease that you know that they think really needs to be addressed or theater or whatever it is, and then they sit him around a table away from the mission. Yeah, and the connection with that mission kind of dissipates into the details ofthe finance and management and oversight and all that kind of stuff, and they get further and further away from the passion. Okay? And so for me, one of the keys is you kind of keep keep him connected with the passion, and there are very simple things that boards do to do that, okay? We’re going. We’re just like overviewing of the you get these three areas of traits of engagement were overviewing them and then we’ll get into detail on great. We’ll come back and hit him each one, so okay, what’s, the what’s, our second engaged board trait that the second one is having high expectations and enforcing those expectations. It’s a job enforcement enforcement like a cop. Okay, but not, you know, good cop, bad cop, good cop. And i can’t marry the cop murray, the cop fremery company on a corner that you know, you know, and it’s making sure that it’s everybody’s clear about what the job is that they agree that they’re going to do the job, and then there’s a process to encourage, supposed to enforcement, encourage and car encourage them to continue doing the job at the best of their level. And the thing that’s really interesting about that is it’s counterintuitive. I got a board executive director ization. Oh, my god. If i asked too much of my boy, the leaf and that’s. Not true, i think it’s totally the reverse. I thinkyou mohr. You ask of people the happy they are okay. In the end, they engaged. All right. Excellent. Well, go into detail on that. And then. Well, the third round. The executive director has responsibility. Absolutely. The executive director’s key, i believe, to the whole process. Too many executive director zoho my god, the board is by boss and i better not push adam and i better not try to tell him what to do because the fire me so i can’t tell them what to do. And that’s totally wrong. T e d is the professional in the room. We all arts board members were all amateurs. Thie edie knows what the organization needs and has. To really serve as a coach for the board behind the scenes, working through the chair, working through the officers, working through the executive committee but always serving as a coach to move the board forward in the direction that the organization needs. You’re coming at this not only as, ah coach on consultant for boards and organizations, but you’ve you’ve been on many boards and you’re on many boards right now. Right now. Two, two alright, i know i know you wouldn’t do it to have been on many in the but yes, ooh now, yeah, yeah. Okay, won’t you shout out ones you’re on? Well, one isn’t really interesting organization and it’s a great story, actually, about boards, it’s going critical community works and we worked to bring theater into schools, and we work to connect schools with theater and all sort of connect kids with a history of their neighborhoods. It’s a very interesting connection between education and theater and arts and history, and we went through a period, actually where we almost closed the doors, the model, the business model was no longer sustainable. Uh, schools no longer had the money to pay for these kinds. Of things in the school to bring kids to plays and things like that because the nature of budgets and we were almost ready to shut down and the board with some great board members really did a very tight analysis of cash flow and of what programmes were sustainable and what programs we’re not sustained. Serious introspection, siri’s introspection with detailed analysis, detailed financial analysis of what? What sustainable and what’s not sustainable. And we cut what’s, not sustainable. And we’re left with a few basic things that are sustainable and i think the organization’s going to revive and it’s a lot of it is his board work with the executive director. And just a minute before our first break what’s the what’s, the other organization, the others. My synagogue board. I’ve been on there for too many years. Okay, like i come off. Come on. I used to be chair. I left for a while. They brought me back. It’s, you know it’s. A community obligation for me. Okay, well, what’s the name of the society for the advancement of judaism run the upper west side napor side of new york city. Okay, there’s, another upper west side. Somewhere in the world. All right, you’re gonna get something. I do enough of this new york centrism. I mean, personally, i’m the center of the universe, and then new york revolves around me, but it’s also, you know, it’s. Another sort of center around. May i do enough of that? So don’t get in trouble. All right? Let’s, go out for this break when we come back, michael and i’m going to keep talking about these three traits of engaged boards and of course, i’ve got live. Listen, love, etcetera, stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy. Dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent. Okay, michael davidson. Um, let’s, go back to the first part. Now, personal experience. It starts with a personal connection. It’s yours with a personal connection, but you have to maintain we’ve got to keep it up. You got you got you, you’ve got to keep it up. And there are really two very simple things that boards can do to keep it up. One is you bring the mission into every board meeting. So as part of the agenda for every board meeting, you have somebody telling the story. Yeah, either a staff member or a client, someone who comes in to talk about the impact that this program has had online client story lines. I mean, that could be tearful, it’s tearful, and it serves a number of purposes. First, it reinforces the mission connection. But the other thing that it serves when you asking boardmember is to go out and raise money they got have stories to tell, no one’s going to get interested about statistics of a program and the numbers and so on and so forth, right, they’re going to get interested in the impact on dso boardmember sze have got tow have these stories, but what’s important about the way adults remember things right? We don’t remember stuff that we’ve read as well as stuff that we’ve heard. So you have a real person in there talking about a real event versus a couple of paragraphs, there’s just a couple of paralyzing the latest program achievement exactly where so so you do that, then the other side of us, he bring it into the board boot. The other side of it is bringing the board members out to the program. So you build in an expectation, which is we’ll get the expectations, but you build in an expectation that every boardmember has to visit a program twice a year. Shut off to the program, just go there, watch it, talk to people, ask questions, learn about what’s going on and then another expectation is every boardmember is expected after they visited a program to come back to the board and tell this story report their report and so they talk about how they reacted to this. So now you get to results from that right? Number one, it reinforces that you got to go visit program because you don’t want to be the only boardmember who never had a story to number one and number two. Now, i’ve got my story that i heard, and i’ve got your story that you heard from us, and now i’ve got twice as many stories to tell about the organization so it’s two very simple things that maintain the mission connection. And then on top of that, every board meeting you’re hearing a story exactly right so it’s in front of them, not that’s, not a special that’s. Not a special meeting. That’s every every meeting, every meeting. It’s on the ejecta, it’s on the job. Okay, um, yeah, i guess. I mean, you said it, but i want to dive a little deeper with it. The boards tend to lose that. That personal connection, the passion that brought them there turns into a monthly budgetary analysis, staffing levels, competitive analysis. You know which things are important too. But that becomes the sum, the whole thing that’s, right. And that and that’s, when the board members get together and it’s, you know, another part of it which i didn’t quite push in that in that. Article is that it’s about the group it’s about the team part? A big part of what motivates board members is being part of the team. We don’t liketo operate on our own, not we’re not good as human beings. Is that right? We are best in groups. We all know that we do our best. We are best our best selves come out in groups, something some groups not so good. But mostly our best selves come out in groups. And so you want to reinforce that sense of a team at the board meeting? Yeah, so it can’t all be just a little business, and the more you know, the detailed business it’s got to be the big stuff that that we joined together around, and you give people an opportunity to express that as they asked questions from the staff member or the client has come in from the boardmember what had a, you know, a visit that they’re reporting on, and that conversation builds the sense of a team i’m standing. Yeah, sometimes it’s really simple. The emotion comes through that’s, right? And you know, it is it’s about the emotional tony. You’re absolutely right. We were not rational creatures. We are emotional creatures. We will use our rationality to explain emotions that’s good and maybe to control them sometimes, but mostly we way run by our emotions by our sentiments and that’s that driver have we got to pay attention to that? You know, i sought out my professional life is a lawyer. So all the legal stuff about boards, i know it, but i kind of forget it because it’s not as important as the emotional side and we have plenty of guests talking about the legal side. Yeah, yeah. Good genes. Akagi are regular legal contributor, often talking about board the fiduciary obligations, etcetera. Yeah. All right, let’s. Go to the expectations. Yeah. Let me ask you a threshold question. Do you like to see expectations in writing absolute for a perspective board? Absolutely. Coming on the board. Here’s what we expect you got that right? You recruiting me to come on my on your board? I’m asked the first question i ask is so what’s the deal and i want to see it. You know, if it’s just told well you’re supposed to do this, you’re supposed to do that it’s kind. Of vague, right? I want to see it in writing, okay. And seeing it in writing. Well, first of all, to get to that writing. Where do you get to that? Writing from where do you get to that written list of expectations? The board has got to agree to it, you know, like a job description. Yeah, but it doesn’t come from the outside. It’s gotta come from the inside. There’s. No outside authority that can write that. That contract for you, it’s got to come from an agreement on the part of the board members. This is what we expect off ourselves. Okay, so that’s that’s that’s a conversation. So the executive committee works on this are usually, ah, governance committee. So the governance committee would take a look at what? What are the expectations for board members? Come up with what they would propose. Put those on the table, have a conversation with the board and get the board to approve it. The vote on it? Yes. This is this is it. This is what we expect, and they and their very specific, you know, how many board meetings were you expected to attend? Yeah, that every boardmember is expected to serve on a committee the number of side visits, the personal contribution site visits are the program yeah, yeah, yeah, yeah, yeah, yeah, the broker was just ok the contribution, how much? Everybody i believe every boardmember should write a check it’s going to be different in different organizations, but they got to demonstrate their old commitment. What’s the expectation for fund-raising you expect around the fund-raising do you ah, like to see all board members have a certain the same minimum? Or is it more tea to your yoga really varies? You know, much bigger organizations that have, you know, museums, theatre groups, and so on they will put in and many others too, if they’re more, um, more mature organization will put in a number five thousand dollars, okay, smaller organizations, they struggle with that our listeners are more small, make it small and many eyes they they struggle with that because they say, look, if i put that hyre number half of my board can’t do that, you know? So what we do with the smaller organizations, for starters, is simply say every boardmember is expected to make a personally significant contribution, so what is personally significant mean, you have to have a conversation about that, and for me, i have a i have a kind of ah rule of thumb, right personally significant means you have to think before you write the check, right? Ok, over the check that you don’t have to think about that’s not significant, right? It’s got to be significant relative to what you do, maybe it’s a hot one of the top three charities or some other standard like that. Once you get it started, then you congratulate inching up overtime, ok, but you started with the notion of it being personally significant, and you like to see this as you said, personal gift not not, give or get it’s, give and get given and given and that’s an injunction conjunction okay, we’re both lawyers do that. So that’s, right, former, former well and happy yeah, i’m happy about it. So, yes, it is, and because i believe every boardmember has got to make a personal commitment, right? And i believe they’re better board members if they’ve got as they say, skin in the game and that they’ve written a check and they’re going to pay more. Attention, because they’re they’re investing in this, and they’re also getting out and are also getting involved in, you know, selling tables for the gala, the gulf, whatever it isyou know all of that kind of work as well, but it’s kind of because they can’t do that work unless they put themselves on the line. You can’t go to your friends and ask him to contribute for the gala because if we’re going to say, i hope you’re what are you doing? Yeah, you know, we dwelled on this. We’re talking about expectations gentle, but we dwelled on fund-raising because i found something that i i was asked to do some board we search some research about boards back when i was an employee is on my st john’s university. No, no letter home where you really saved me. I’m in france, tony from nineteen, ninety seven it was an article i found fund-raising realities every boardmember must face, quote to demonstrate their commitment boardmember sze must first make a generous gift proportionate to their means. End quote nineteen, ninety seven we were still talking about this. We were always told years the same story. Yeah, the dynamics don’t change? Yeah, yeah. Why is that? Because, that’s, the reality of what we’re dealing with, right? We’re dealing with the reality ofthe volunteers with dealing with the reality it’s a uniquely american phenomenon. Okay, we take people ordinary people from all walks of life, right? And we asked them to be responsible for charitable organizations to be the stewards of these organizations, to guide the organizations to support these organizations. It’s a very strange phenomenon. If you think about it, right. When you ask people, you know, i want you to serve on my board. So here’s the deal. Right. Okay, i’m expecting you. Come six meetings a year. I want you to serve on a committee. Okay? I’m asking you to pay for the privilege. And as a bonus, you get to ask your friends for money. Okay? That’s the deal, right? It is, but we do it. So it doesn’t. The dynamics of what make this makes this challenging. Never change. They never change because it is inherently a challenging back-up proposition. Tohave all of our charitable work, all of our non-profit work run by volunteers. Yeah. Okay. Okay. That’s. A very articulate explanation. That’s. Why it’s the same in nineteen nineties not going to stop lt’s not going eighteen years from now. We have the same conversation. All right? Hopefully we know a little bit more with some or expectations a cz you’re departing the board, you want to know why people leaving? Yeah, and sometimes these conversations are really interesting exit interviews, the exit interviews. So i’ve been involved on on the selection panel for a thing called a non-profit excellence awards non-profit excellence awards, which is award given every year in new york city for excellence and non-profit management. So one of the organizations that we were doing a site visit on this year, i was talking about the fact that one of their very serious major contributors on the board was announcing that he was gonna leave. So one thing is, oh, my god, but, you know, we love you buy or someone sat down with him and said, well, what’s going on tell us why you’re leaving and basically what he said was he says, look, i’ve been on this board for five years, i’ve been on the finance committee for five years, i do finance every day, i’m tired of doing finance. I don’t want to serve on finance anymore, so i’m getting off the board and the chairman said, you don’t have to serve a fine and it’s not the only connection i already committee. What what would you like to be interested in? What would get you interested? And he wanted to serve on the program committee, which worked on the evaluation of programs on their metrics, on their outcomes and things like that? Bingo! He didn’t leave that’s a grand slam grizzly. I didn’t lose the big donor major, but what’s happened. And now he’s happier and the organization hasn’t lost his ten. Now, sometimes in an exit interview, it doesn’t quite work that way when you find out from someone stepping off about the board. What was your experience? What worked for you? What didn’t work for you? How do we how could we make it better? Who does these exit interviews? Ceo. Exactly. Director, i think not. Fellow boardmember fellow boardmember. Yeah, i would. You know, it could be the chair. Yeah. Could be the chair of the governance committee. Is the trouble? Could be with the executive director. That would be the board relationship. Yeah, so? You figure it out, you know, probably the most neutral. If there’s trouble. I mean, there might be trouble. Yeah, but usually the most neutral. Be the chair of the governance committee because that person might be having some trouble with chair of the board. Yeah, you mentioned is governance committee now? Twice. What? That’s? Not a very common committee. It’s more and more common. It is what we expect of our governance committee. Well, it used to be what was the nominating committee. Ah, so it’s job was bored. Recruitment. Now, it’s it’s taken on a larger roll off of the life of the board. So it looks at the by-laws it looks at board procedures. It manages the process of evaluation on which we hadn’t gotten to of board members. Because once you have those expectations, expectations are only useful. If you review and evaluate let’s talk, you know what you mean? That piece of paper, your notes, the guy, the guy wanted his notes at the beginning and handed it to him. And now he’s holding them now into quarters. Not looked at it once. You know this, you know the self atop your head. Give me. The notes back stop fiddling with that. The director is that folded up in the little quarters was gonna rip it up into shreds. Putting his shredder alright board of al u ation. Yeah, so we have expectations. You have expectations, right? So it’s a number of different ways sometimes boardmember typically serve a three year term. That’s who we should like that folk. So sometimes what you do is when the person is coming up for for potential renomination. That’s when you do a review, should this person be nominated again for another term? That’s one way another way is i think i’ve left. I’d love to have and some organizations do it every year there was a conversation chair, the governance committee chair of the board, depending upon who you know, it was best to have that conversation with each boardmember every year. So how you doing? How have you done against these expectations? How do you feel about your performance? What are you hoping to do next year? So it’s that you know it’s the kind of a thing that any manager would do with an employee that their supervising right? You don’t just given employee job. Description and hope that they fulfill it right? You review them on a periodic basis so with a boardmember you do it once a year and you find out what’s going on and hopefully re energize the person, maybe you find different things for them to do and that they’d be engaged in, and someone so it’s an active process of interaction with every boardmember we’re just a couple minutes left here. I want to get teo the executive director’s responsibility in feeding you call it meat eating meat to the board and that’s it’s a really subtle process, but it’s really important and there’s two sides to it. One is there are really important questions that board should be dealing with, you know, what’s our financial future what’s our prospects. What of our programs are sustainable? What pro? What should we be seeking for outcomes of our programs? Where we going now? Sometimes executive directors don’t want their boards in cage that knows that because they want to make those decisions themselves, but they are the sea important things that you can get an executive can get important understanding and knowledge from smart board members and and make it a collaborative process. So they got a they have to be willing to trust the board. Teo, do this kind of stuff. But so how did the executive director get to do it? They do it suddenly they do it through the board chair. They do it to the executive committee. They make suggestions. They guide the work, they ask questions. You know, my my first experience on a board, i was a young lawyer, right? So i got recruited to this board of a senior service agency on the west side. They needed a lawyer on the board, so i got to be on it again. The western again. Oh, god. Not that we hear you’re new york accent, so it’s. But sooner or later, i became a lawyer, became the board chair, right? I would meet every week with the executive director, and she would tell me what she needed from me. She would tell me what she needed from me to get from the board. And we worked this a tina and that’s, a good executive director does that she’s a partner with the board chair and guiding the work off the board. But at the same time has to be willing to trust the board and be willing to put some of these meaty issues on the board table, because that means that he or she are not going to able to totally control him, right? The board is going to have a say on these questions as they should, and if if the if the offerings heir to minuscule who’s when we start to get disengagement, of course i mean you we recruit smart people, yeah, with good experience in all of their professions and lives and businesses, and we don’t give him challenging challenge do right? It doesn’t work, it doesn’t work, the more the challenge, the happy where you are. Yeah, that’s your that’s the irony you said earlier and i intruded to thee. The more you give, the happier you’re bored will be that’s, right? Yeah. Okay. All right. Let me ask you last minute. What do you love about this work? You’re doing around boards, it’s the people they’re so interesting and it’s the missions this so interesting. I mean, the range of things that people find important to do in life and to achieve in society is enormous. And i never would predict it. I mean, right now, right now, i’m working with a group that works with kids newyork city again in harlem, right? Teaching, um, ice hockey. Okay? And and and the parents and the kids this’s important? Not just sports, but charitable. They’re really changing kids lives by ice hockey. I dealt with another organization, new jersey, now across the river, right provides support for families who’ve lost the joy of a child. Grief counseling. Yeah, everybody thinks about grief counseling for adults who’ve lost spouses, right? But for you, no. So the rates for me what’s exciting is this range of things causes interests that people can get engaged in. Michael davidson, board coach many years experience over one hundred boards working with them, you’ll find his practice at board coach dot com. Thanks so much, michael. Why pleasure. Welcome back. So you get in five years. You have, you know, i know it won’t be that long. Yeah. Tony’s take two and in-kind gift’s coming up first. Pursuant. Online tools for small and midsize shops they’re committed to our community ceo is trent ryker. He saw the passion for mission in the twelve years he worked in non-profits also saw how under resourced so many organizations are the tools that they have are smart, they help your fund-raising you’ll raise more money and they are affordable pursuant dot com my video is still up on how sincerity trumps production value. You can see the earthquake in new york city last week, and i read from a hilton hotel letter in brooklyn broken english, but the sentiment definitely came through on that video is at tony martignetti dot com that’s tony’s take two for friday, thirteenth of november forty third show of the year. Here is in-kind gif ts with maria simple marie sample is back she’s, our monthly prospect research contributor and the prospect finder she’s, a trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donorsearch prospects now she’s our doi n of dirt, cheap and free. You can follow her on twitter at maria simple. Welcome back, maria! Hey there, tony, how are you? I’m doing very well. How are you today? Just fine. Thank you. Go that’s. Good. We’re here to talk about gifts in-kind on this fall. Afternoon what way are we are but i first need to just quickly mention to you that apparently i am having a three year anniversary with your show this week. Really? You’ve been tracking your well, you know, who’s been tracking it is lincoln. Oh, really? You saw an anniversary notice on lengthen. This is this is your third year it yet it sent out an anniversary notice. Tio my connections and i all of a sudden started getting all these congratulatory notes this week. So i thought, well, that isn’t that appropriate that here is my my weak teo, reconvene with you so it’s been three wonderful years. Wow, that’s really something i would if you had asked me, i would have thought it was i would’ve said it was more like two holy cow that’s. Terrific. I get those notices i but i don’t always read all of them. Usually i just read the birthday notices. I don’t always read all the work anniversary notices, but i also noticed they send them out throughout the month, so they don’t. They don’t only come in the beginning. So maybe i just maybe i haven’t gotten yours yet. You’re three. Three year anniversary, but happy anniversary. I’m glad you’ve been with me for three years. Thank you for having me for three years. Wonderful. Oh, thank you. My pleasure gifts. In-kind let’s. Make sure everybody understands what a gift in-kind is. Yes. That’s, right, let’s do that first before i get thrown off into jargon jail first, first out of the gate here, so gets in-kind would really be anything other than monetary donations. So typically they would be considered donations of food, clothing, medicines, furnishings, office equipment, building materials and, you know, even sometimes services that air provided by somebody could be considered ah, gift in-kind as opposed to a gift in cash that they might give to your organization. So if they’re providing some sort of a specific service and then not charging you for it, i know that, you know, sometimes consultants will do that on on a pro bono basis, so that would be considered a gift in-kind as well, i could throw out another example that i’ve worked on a few times. Gifts of artwork, art collections are also gifts in-kind i worked on a really interesting one once it was a presidential memorabilia collection. And it included a picture. It included the resin, the one of the nixon resignation letters, original signed. I think there were five or six that he signed, and it also had a picture of that famous picture of jimmy carter, menachem begin and anwar sadat. You know, the three of them are shaking hands well, thiss was a deep into six figure art collection, but so they can be really interesting on dh cars. I’ve worked on a couple of classic car donations also, which can be quite valuable. I know you mentioned automobiles. I was just thinking of classic automobiles, but, um, yeah, they can be that could be kind of fun to work on. Well, so, you know, it must have been interesting. I’ve never had the opportunity myself to be working directly with, uh non-profit while they’ve been, you know, fortunate enough to receive something, you know, of that type of value on also, you know, it got me to thinking about, you know, well, what if i were a small to midsize non-profit and have the millionaire next store living in our community and maybe people didn’t even realize they were housing any type of art collection or one or two even significant pieces in their home? And you know what? You know? What do you do? What is the next step that you do if you find out that perhaps it’s somebody’s left it to you and there will or they could be making the gift while they’re still alive? When then, you know, it got to be really complicated as i started to research this a little bit to try and figure out. Well, what is the non-profit need to do first, in terms of valuing the artwork? So what did you do? I’ll tell you what organizations i kind of came up with that are reputable in terms of places you would turn to, but i’m curious to know how it worked out. How did you appraise the artwork? Yeah, well, let’s, let’s, take a step back and make sure he understands the for a gift that’s valued over five thousand dollars. And again, like maria said, this is we’re talking about non-cash gifts, so not this is not cash or stock, but something other than that. Over five thousand dollars, the irs requires what’s called a qualified appraisal and that’s a term of art and the qualified appraisal has certain requirements, and a qualified appraisal has to be done by a qualified appraiser and that’s also a term of art, and they’re certain credentials that the irs requires the place that i turned for the presidential art collection anyway was thie american association of appraisers i think i’m pretty sure they’re based here in new york, and i believe i contacted them first for some recommendations specific, too presidential memorabilia, was it perhaps the american society of appraisers? Because my research shows that they’re the oldest organization founded in nineteen thirty six, and they think they are in the new york area, okay, could have been, but i think there’s another one, too, which i think is triple a american association of appraisers or american appraisal association, so we could try either one of those, but yours is here’s more bonified because you actually research that i’m remember i’m living off the top of my head. Yeah, i actually am. I can actually post a list, uh, post show onto your facebook page, but there were actually sort of six top societies or associations, if you will that that my research turned up one. Was that one i just mentioned the american society of appraisers which, according to this particular web site that lists them, says that this one is the oldest and then there’s the art dealers association of america, thie appraisers, association of america. Well, there’s the triple oh, yeah. There’s that could’ve been it. Okay, please go. Thie appraisal foundation, thie international society of appraisers and the private art dealers association. So i thought that was all interesting. Then i got to wondering if you can actually turn to any of the major houses that actually, you know, the auction houses like those that you might be seeing featured on something like antiques roadshow. Ah, but i didn’t know if that was, uh, if people turned to those types of auction houses to help, you know, evaluate the worst oven item. Certainly an auction house, i suppose, would get involved once there. It actually want to, you know, offload that particular items so that they will end up having the cash. Uh, i i would imagine that would be the case for any non-profit other than a museum who would want that gift, perhaps as part of their dahna display, yeah, it’s it’s it could go broader than that, you know, there are ways that non-profits khun use gifts in-kind in their mission that that are permissible and are not so obvious, like hospitals can use artwork because they can decorate waiting rooms and hallways and things. One of the classic car donations that i worked on was for a university, and we were anticipating using the classic convertible in there athletic recruiting because they thought that seventeen eighteen year olds, when they’re thinking about what college to go to to play sports, might love driving around in a being driven around in a fifty seven chevy, i’m pretty sure that’s what it was convertible, so there are different charitable uses that they’re not as obvious as like you said, you know, the museum, there can be other charitable purposes for for these types of gift no, yeah, i hadn’t thought of that. That sounds great, actually, i can i can really see how an organization might want to step back and think about how it could fit in, as you said to their overall mission or two attraction like in the case of the college or university. There with their son sports department. Really wonderful stuff. And of course, there’s. Also the other examples you gave you no services could be gift in-kind so that’s obviously being used used up immediately a point that i want to make. Two is it’s sort of subsumed in what were saying? I’ll make it explicit. You have to find the right kind of appraiser. There are like i mentioned presidential memorabilia there. Our appraisers are specialising just that. So if you had a ah, a fine art photograph that was being donated to you you need to find someone who specializes in not only find our photography but they may even specialize in the particular photographer the artist or the era if it’s ah it’s ah it’s! Not a contemporary piece of art so you have to find and this goes into the irs requirements. Do you have to find someone who specializes in precisely what it is you’re being given? If it’s an automobile automobile appraisers it’s just like a medical specialist you have to find the right kind of person. Maria, let me ask you about trying to find gifts in-kind i mean, these don’t only come from wealthy people, i don’t want people to be left with that idea. They’d only come from people of wealth. What about ways of ah, finding gifts in-kind in your community? Well, that got me to thinking about not not just the individuals in your community who i might be capable of doing this. But then i started thinking about all of the corporate programs that are in place, for example, that have gifts in-kind as part of their overall corporate social responsibility, so they may have a corporate giving program, a corporate foundation, then they may have a separate set of programming related to in-kind on dh. Then i was wondering, well, how could a non-profit potentially find who are the corporations in my area? Or, you know, i’m a non-profit in need of, um, you know, whatever women’s closing to help the women in our shelter be closed in the winter months or something like that, you know, where could i find that actually found? Sure, there’s multiple websites, but i found a non-profit website that that looked like it would really be helpful front for your listeners to know about and it’s a good three sixty have you? Heard about that one. Oh, i don’t know. It is what is a good three. Sixty dot org’s. Yeah, good. Three. Sixty dot org’s. And so you can go into this if you are a non-profit and you’re, you’re in search of product donations. Um, and you cannot go. You can see the companies that are there. And then, if you’re a company that wants to list your product donations, you can list what you have available on dh. Of course, if you’re an individual that would just like to donate to this particular or a good three sixty dot org’s, you can do that as well. They’re looking for monetary donations. Always. So i just thought it was a pretty interesting, almost like a clearinghouse. It looks like to me. Yeah. Okay. Well, that’s, why you’re our die end of dirt cheap and free. Anything else you found out there about trying to find these types of gif ts? Um uh, i was thinking about this might be more suitable for organizations that are, you know, related to being near the water or maritime or marine environment organizations. But, you know, i have touched upon yacht’s in the past. And trying to figure out, you know, yacht owners and so forth. But, you know, sometimes there will be people who would like to actually donate their yacht, just like people would want to donate a car supposed to try to sell it on their own. So boatinfoworld dot com would allow you to search by state or county or zip code for a list of boat owners near you. So, you know, if we have anybody in the, you know, marine related industry listening to the call, they might want to check out boatinfoworld dot com to get a list of boat owners. Um and it could be something that they would want to start cultivating relationships with those individuals getting them and involved in cultivation events, etcetera. You always go the marine wear because you have a sailboat. I know you don’t have in-kind wave that in dahna that’s. Ok, you are you donating your sailboat? No, not anytime soon, you know? Okay, you work quick. Answer that too. Okay? Okay. Where? L should we go with this? What if in terms of well, i’m sorry? Was there anything more about finding potential gifts? In-kind or is we? Exhausted that. Um then i start thinking about real estate, and i was wondering, well, how would you find out if you want it to proactively find if there is real estate, that could be potential for donation? And i was thinking, well, i guess if you got involved in developing a solid relationships with realtors in your area or, you know, even the banks, um, that, you know, unfortunately these last few years, we’ve seen such high foreclosure rates and so forth there might be some opportunity there if you have conversations with bankers in your community or realtors to find out about some potential properties that could become available, you know, before as a donation. All right, we have to go out for a couple minutes, we come back, i have a couple of tips about real estate gifts that marie is talking about, and we’ll keep going on gif ts in-kind stay with us, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation, really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. I’m peter shankman, author of zombie loyalists, and you’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, maria simple. Hey there, what would i say in jersey? What up? How you doing? Yeah, doing that’s just yeah, i was born in jersey and i was raised there, so i don’t like that that kind of organized crime overtone around new jersey, but sopranos obviously hit that home. A couple of things that i wanted to reinforce about real estate that that you have brought up real estate can be a very, very good gift for non-profits it can also be a really lousy gift. You have to do your due diligence around real estate and basically it’s the same as if you were buying a home or condor coop do the same too diligence before you put that charity name in the oppcoll the the chain of title so you want to do an environmental assessment phase one. If that raises any issues, then you have to go to a face to assessment if the land has buildings on it or a home, whatever you want to make sure that the building is all in code. So there’s there’s that kind of an inspection, a building inspection title search to make sure that there wasn’t there isn’t some defect in the title, basically all the things you would do as i said that you, if you were, if you were buying the place to yourself, whether it’s got dahna buildings on it or not before you took ownership of a piece of property, you want to make sure that it’s clean in all those ways environmentally title code and building inspection wise. Oh, and if you do all that, then you can end up with a really valuable gift of real estate. So you you bring up an interesting point. I hadn’t really thought about that chain of title that you just mentioned hyre so if i’m understanding you correctly, does that mean if if somebody were to approach an organization let’s say while they’re alive and they say, you know, i’ve got this undeveloped piece of land we want to leave, too. I would like to donate to your non-profit organization, and if you decide to say pay well, great and take that piece of wind and then immediately sell it and let say it’s sold within, you know, three months time, and if you didn’t go through maybe something in the environmental assessment and then somebody down the line says, wow, i can’t believe x y z non-profit, uh, ever owned this piece of land it happens to have had, you know, contamination on it or whatever you’re saying, it could end up coming to bite you in from almost like a pr perspective if your name’s somehow attached to it. This’s like a law school exam there’s a bunch of things in the inn. That hypothetical you just gave me? Yep. Pr. Yes, but i think even potentially worse than that. Although pr can be pretty bad. There’s a potential for legal liability. If it’s if it’s an environmental mess, then all the owners in the past and i’m not environment the lawyer, but i know a little bit a very little about it all. The all the owners in the past are potentially liable for not having cleaned it up or possibly for having contributed to the mess. So and that applies to individuals to so yeah, that’s. This is why we do environmental assessments. You can. You can. Get in some really sticky legal trouble if they’re turns out later on a couple of owners later or something to be an environmental problem and, you know, you didn’t know about it, you didn’t insure against it, things like that. Go ahead. I i was just wondering, what about, in the case of somebody who is willed, a piece of land or a property that had some sort of an environmental issue from years ago? Let’s let’s, you know, think about somebody who may be owned a family run gas station for a number of years, or something like that, or on oil related business oil tanks or something, and then the spouse dies. The person continues to all the remaining spouse, continues to own the property, has no heirs and decides to leave it in her will to a non-profit so then i’m wondering what the impact is mean in this case kayman non-profit to say no, we don’t want it no, thank you. Yeah, again. Sounds like a law school, hypothetical, by the way, i do recognize you turning the tables on me, asking me questions on guy, and i don’t appreciate it, so you may not. Reaching your four with me? Yes, thie the amount of time that you have tio renounce a gift. I’m pretty sure that’s what it’s called in a will varies from state to state it’s typically ninety days or, you know, maybe longer for any beneficiary of a gift by will to turn it down. You don’t have to accept something that’s in a will. So if in your hypothetical the non-profit would want to do its due diligence around that real estate before it accepted the gift, and within the time period that it can still turn it down, if it doesn’t want it. The only thing that came out of your earlier one was you said the the charity sells the real estate that’s a whole other issue. If it’s sold within three years of the time of the date of the donation, then that has implications for the donor’s charitable deduction. The donor’s charitable deduction gets reduced because if the charity unloads, i’m using an unkind word, but i’m not using a loaded word but gets rid of that gift within three years of the date of donation. Then it’s presumed that the donation was not part of their charitable mission not within their charitable mission and therefore that the irs goes back to the donor who claimed the donation and that and the deduction associated with it possibly years earlier and reduces it from a fair market value to a cost basis. Don’t a deduction on that could be a huge difference between what it costs the donor to get something and what the market value of it was when they made the gift so big implications if charity does not use a gift if does not use a gift for at least three years, i have to go out in about a minute. Maria so i kind of took over your segment, but but you were asking me questions. So it’s your fault? Um, well, no, i mean, you know, you’ve given us so much food for thought, really? And i think, you know, the bottom line is you really have to be able to, you know, seek out the right appraisers, seek the advice of financial and law professionals when you’re going to be getting any sort of a significant gift. Ah, oven in-kind gift any non-cash related gift that you really do need todo your homework and and and know what what to look for here, i think it’s, good stuff. There are a couple of liars publications that will help you publication five twenty six, which is called charitable contributions, and also publication five sixty one, which is about gifts in-kind and those qualified appraisals and qualified appraisers i was talking about. Okay, maria, we got to leave it there. Thank you very much. Thank you so much, tony maria simple are doi end of dirt cheap? You’ll find her at the prospect finder dot com and on twitter she’s at maria simple. I’m pre recorded this week, so can’t do riel live listener love by city and state, but the love still goes out of course live listener loved everybody listening live on this day podcast pleasantries, too, are over ten thousand, whatever you do in painting a house, washing dishes, driving subway, ing, walking, running, tread, milling, elliptic, politicizing whatever you’re doing podcast pleasantries, toe all those listeners and affiliate affections to our am and fm station listeners throughout the country. Korso, of course, just the latest of many affiliate affections out to all those am and fm terrestrial listeners next. Week get creative poetry and other arts in your meetings and events with lissa piercy. If you missed any part of today’s show, find it on tony martignetti dot com. Where in the world else would you go pursuant, you’ll raise pillowcases more money. I’m not talking those accent pillows that you toss on your couch. I’m talking those twelve foot long pregnancy body pillows that fill a queen size bed where your husband doesn’t fit anymore, filled with money. Pursuant dot com, our creative producer is claire meyerhoff. Sam liebowitz is the line producer, shows social media is by diner russell, while susan chavez is on maternity leave. On our music is by scott stein. You with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and big ring. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card, it was like it was phone. This email thing is fired-up that’s, why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts, tony, talk to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for October 10, 2014: Online Testing & In-Kind Gifts

Big Nonprofit Ideas for the Other 95%

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Cam Robbins & Matt Burghdoff: Online Testing

With Cam Robbins (L) and Matt Burghdoff
With Cam Robbins (L) and Matt Burghdoff

What do you test online and how do you get started? The experts take on my hypothetical of a $500,000 fundraising campaign. They are Cam Robbins from Easter Seals and Matt Burghdoff with Donordigital. (Recorded at NTC 2014, the Nonprofit Technology Conference.)

 

 

 

Maria Semple: In-Kind Gifts

Maria SempleMaria Semple, our prospect research contributor and The Prospect Finder, returns to talk about in-kind gifts. How do you find these non-cash gifts, their value and the right appraiser? When do you need an appraiser? We’ll answer all.

 

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host and i’m glad you’re with me. I’d suffer with granuloma tose iss, sino vitus if i learned that you missed today’s show online testing, what do you test online and how do you get started? The experts take on my hypothetical of a half a million dollars fund-raising campaign. They are cam robbins from easter seals and matt burghdoff with donordigital that was recorded at ntc twenty fourteen, the non-profit technology conference and in-kind gif ts maria simple, our prospect research contributor and the prospect finder, returns to talk about in-kind e-giving how do you find these non-cash gif ts their value and the right appraiser? When do you need an appraiser? Will answer it all on tony’s? Take two video from last week’s show on alice’s ice bucket challenge. We’re sponsored by generosity siri’s hosting multi charity five k runs and walks here is my interview from and t c twenty fourteen about online testing welcome to tony martignetti non-profit radio coverage of ntc non-profit technology conference two thousand fourteen we’re at the marriott wardman park hotel. In washington, d c with me are matt burghdoff and camera bins there. Workshop top work-life shop topic is online testing practical insights and lessons learned. Matt burghdoff is senior account executive for donordigital cam robbins is interactive marketing manager for easter seals. Matt cam, welcome. Thank you. Pleasure. Uh, we’re talking about online testing. What? What? What is it specifically, cam? That we’re testing that’s an excellent question. You have to figure out what your goal is. What do you consider success? And then you test different ways different past to get there. Okay, so the, uh the measure the measure of success clearly comes from what it is you want to be successful at and where we find that from our mission is that we’re going that that organic it could be it could be your mission could be getting your brand out there. It could be getting your constituents engaged with you. It could be getting more donors to donate andi, it could just be discreet. Campaign might be might be just an online campaign. That’s going to last sixty days or so. Something like that? Well, you’d want to be a bit more specific than just a campaign. What is the goal of the campaign? Is that a fundraising campaign you want to reach x amount? Is that a engagement campaign you want to raise? You’re engaged constituency by a certain percentage, and and so it’s it’s, showing different ways to increase what it is you’re trying to dio. So does path, eh, give you this path, they do it better than path be sometimes you find that it’s the same and it’s always good just to see what’s out there what other people are doing? Because sometimes some people are doing a great sometimes that works for you, sometimes it doesn’t. So there’s the tried and true that you’ve always done doesn’t always work, and so testing helps you find out if you’re in a rut or if you’re going down the right path. Matt er good testing leads to clearer decisions, better informed decisions about how to get to where you want to go the way i can’t describe it. Yeah, exactly one of the things when you do a good test, one of the main objective is to really try to get a learning to really try to figure out what you should be doing next. How can you make sure that all of the efforts that you’re putting forth, you know, all of these campaigns, all of this creative thatyou’re doing, making sure that it’s actually working the best that it possibly can when you’re investing so much time when you’re sometimes investing so much resource is finances you want to? Make sure that you’re putting those into what’s going to give you the best bang for your buck what’s really going to be delivering altum best results for you on exactly his camp said sometimes what those results mean, or what those results are can vary a little bit depending on your specific goals, your specific campaign objectives but really, you want to that’s the whole point of testing is really to make sure that you’re getting the best results you possibly can. One of the things that i like to always kind of remember, this is actually a quote from one of the individuals that i like to follow, but who is that? Why don’t you shout at him or her it’s actually, dr flint mcglaughlin from mec labs, you might know it better is marketing sherpa. They’re mecha labs actually parent company. I would highly recommend that anybody just kind of followed. They have various free webinars, all sorts of good fun stuff, white papers, it’s a large repository of specific tests actually that have been done that it’s very, very insightful and i would say definitely checking is there? Is there a twitter idea that people can follow i’m sure there is, but i don’t know what i don’t know. Okay, well, mech labs, we can find them, okay, but basically one of the things that always sticks with me and that i always try to remember is adequacy is the enemy of excellence. Make sure that you don’t really just kind of focus on what is working because a lot of different non-profits a lot of different organizations will have a current plan, a current objective. You know, something that’s already built that’s kind of working for them. That’s a least keeping them going that they feel comfortable with. But the real question is, is that really what could be your best? You know? Okay, great. You’ve got a million dollars or one hundred thousand dollars coming in every month, every year. Well, could you maybe have three million dollars coming in if you actually made sure that your creative your message wass the best that it could be? And that’s, really, what testing is aimed at doing is making sure that you can get to that highest level that you can make whatever you have work the best that i possibly can. Okay, i think. Teo, help our conversation let’s, let’s, uh, create a, uh, develop a hypothetical campaign. Can we do that? And, you know, fund-raising is so basic to non-profits i mean, as tempted as i am to make it more sort of community engagement related, but to keep it real for listeners, let’s, let’s make it a fund-raising campaign and let’s say that, well, we don’t have we don’t have a time frame for it, but we’re trying to raise half a million dollars. All right? And we’ve developed some online landing pages message for doing that and driving people to our you are online giving paige, i’m keeping this pretty basic. I’m not, but you’re welcome to enhance the hypothetical that’s all purpose you’re gonna build from this is lame structure that i’m creative. Okay, so i want to raise half a million dollars in and i don’t have a time frame for doing it, and we’re we’re typically our annual budget is is it two and a half million dollars? We’re two and a half million dollar agency, okay, but what? I want to raise a half a million dollars in a campaign and i’m not really, as i said. Concerned about the duration of the campaign and we’ve developed landing pages now lorts do i have built enough of an infrastructure for a test yet or not yet know absolutely every every step of that process you contest for your home page if someone comes into your home page something that we actually tested easter seals as we put a bright green button on our home page that said, donate and we have soon that obviously it’s big it’s green there’s no way you can miss this, but it was pointed out to us that we had a drop down menu that said ways to give in which we didn’t have a specific donate link, so we tested it it was an a b test, so if you can do or say that you had a fifty percent chance of seeing this link in the fifty percent of not seeing it and having that link actually increased donations, so bringing people to the form is a very important part of the whole process. You can’t raise a million dollars if no one is coming to your donate for can we test how they’re coming from? It were one of the referral order the referral sites that are driving people to the home page. If you have the analects in place yes. So it could be your testing google ads or you’re testing you our social media marketing message. Your email messages yet anyway, to get people there is a test. Once you get them to the home page it’s a test. Once you get them on the donation page itself again there’s so many different things that you contest what’s your mastering. What are the do you go? Hired a lower sorry. Did you say ask string? Yes, i ask string now on twenty martignetti non-profit radio. We have george in jail and i think this testing conversation may just be right for for a pretty stiff sentences in jargon jail. But probation does come along easily. Parole, probation, parole board parole comes along easily. All right, i’m going to have trouble next what’s what’s our ask strength. So and ask string is thie amount that you present to the donor? Um, in increments. Is it twenty? Thirty, fifty. So there’s a good have the options. And then you generally have the open text field that says what amount? Do you want to give? Okay, so in the jargon it’s, the string is the the recommendations write suggested suggested giving, amassing e-giving what levels are those? Okay, right. And so testing what? Those actual numbers are on the the space between do you jump from ten to one hundred? Do you do it in ten dollar increments? If you go from hyre toe lower? Is it vertical? Is it horizontal? Oh, my, we’re really going to do all sorts of art in the lower up and down analytical or horizontal, really. And sometimes it makes a difference, and sometimes it it doesn’t. So that’s why you test one of the most common test with any sort of ask string is actually going ahead and saying, well, is this this kind of one of the best ways to actually start looking and seeing if you can increase your average gift size? So actually looking at saying, well, what? How much am i actually asking somebody to donate? Is my normal donation page actually asking people to just donate five, ten, fifteen and twenty five? And i know i’m hoping that people listening would say, wow, that’s really, really low, because i certainly hope that you would say that because i certainly would say that, but you know we can live certainly look at it a lot of times people will donate however much you ask them to, they don’t necessarily sit there and say while how much can i actually afford to give they use what you present to them as a guide it’s kind of like, how much can i give that should actually be helped your how much should i give that will actually help? So obviously kind of changing that ask string, seeing how much you can actually ask testing what’s really gonna work for your audience size and whether or not you can move that needle is definitely one of the best ways to start. I would just caution because there is one thing that you can run into is it’s always a little bit? When you start looking at asking people for a certain dollar amount the higher you go sometimes the fewer actual donations you’ll get so it’s always a little bit of a balancing act of saying, well, does it matter if i get ten percent fewer? Gif ts at a twenty five dollar instead of a twenty, dollar level. Or is that hurting me? Net revenue wise? You know, it’s kind of it’s, a balancing act to really look and see how far you push it. But it’s definitely a good test to start looking at if you’re not already. You’re listening to the talking alternative network. Duitz cerini this’s. The way we’re hosting part of my french nufer city guests come from all over the world, from mali to new caledonia, from paris to keep back french is that common language? Yes, they all come from different cultures, background or countries, and a common desires to make new york they’re home. Listen to them, shed their story, join us, pardon my french new york city every monday from one to two p, m. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping countries. People be better business people. Buy-in talking. Dahna now i have a client that has a database about four hundred thousand people a little over half of them are current donors within defining that has made a gift in the current or or most recent past year it’s like two hundred twenty five thousand or so of the forty thousand, and their average gift is eighteen dollars, so you know, it could be a pretty well ast and this is, uh, it’s, a faith based organization was back into the late eighteen hundreds. Oppcoll you know, it could be a pretty well established organization, but still have fifty dollars, could be a very large donation for them. Yes, it’s definitely possible well, and also one of the things in our session and particularly we focus on online testing, so driving up revenue specifically online with the other client that you mentioned eighteen dollars, seems awfully low, so i would guess that there more print, they are there for you, okay, definitely, you know, in print, it’s a little bit lower, you know, the average gifts eyes is definitely lower in print. That doesn’t mean you can’t test that out in print as well, so if you’re doing any kind of direct mail program i’ll admit that i’m or digital specialist, i’m not i wouldn’t pretend that i’m a print mail specialist, but one of the things that you can certainly be doing is on your reply devices actually looking and testing. There are a lot of different types of test that you can do with how much you ask whether you base it off of someone’s previous highest contribution, whether or not you base it on kind of there last gift just their period there. Last gift, not necessarily their highest gift ever. And i think also and where you position, if you’re using last gift argast then there’s lots of possibilities. But if using one of their exact gift where you position that in your ask string, you come in the middle is the first exactly on then, of course, there are all sorts of different treatments about whether or not you highlight the one that’s slightly higher than what they want. And that’s sort of all right, there’s also, you know, i’ll call this out. It’s we call it equivalency, ese, but it’s the idea of something. Have you ever seen something? Where you say, oh? Well, for five dollars, we can actually give a child a vaccination. Sure, you know that sort of impact, exactly impact ask exactly. You can certainly always test those out. In fact, actually, one of my clients just recently did some surveying and looked at it and said, well, actually, the equivalency ease that we’ve been using for certain dollar handles really just don’t seem to be the ones that people care the most about so maybe even just changing what that equivalency is may actually get more people to actually give at that level. Give that gift and that’s something that actually they just started going ahead and testing, but something to think about. Cam let’s, bring you back what else in the lame hypothetical that i created? What? What else can we be testing? What else? What else interested you in and what i created what i set up well on the donation form itself. Copy. How much copy? What kind of coffee? What’s your tone in the copy whether or not you use images. What kind of images? There’s. Really? So many different possibilities. You just need to figure out what it is they i would test. One thing at a time if you track change everything, you’re never going to, but i don’t know the answer, right? So there are so many possibilities you’ve really got to figure out what can you focus on? What is your strength if you don’t have a lot of photography, testing images doesn’t make a lot of sense, but maybe testing the copy does. Okay, let’s see harris, our people always randomly assigned camp tio tio test alternatives and the test that we’ve run, we tend to run a b tests. So yes way. Have done some testing that’s a little bit more broken out by highest previous contribution. But those air, very specialized, specific test. If you want something a little bit broader like is this copy working for audience in general? Does a five hundred dollar ask? Is that too much for our clientele then? Yes, i think a general more random. Is it’s the way to go? Ok, matt, i see you shaking your head a lot. Anything you want to add their yeah. I mean, the only thing that i would say is if you were going to set aside a specific control group of people. That are kind of representative, but even that you would probably more or less kind of randomly select you wouldn’t go through and one by one kind of pick out names you just kind of originally when you’re setting that group, try to get a generally representative population your audience on. Then maybe you just kind of hold them off separate arika if you know you, you have two very distinct groups, like, you know, that you have the the seventy plus people who are very passionate, but they like a certain message and you’re trying to bring in a younger crowd that you think well, you know, listen to a different message, then, yeah, you would want to be more specific and who you choose. Okay, good. You see, uh, can we take and we take our hypothetical a little further anything, you know, other things that we can, uh, we could be testing, or can we have another layer onto our half a million dollar campaign? Hypothetical teo make it more interesting from a go ahead? I mean, have fun. We’ll make it more interesting from a testing perspective. We’re well, one of the things that you could do is look at doing, you know, it’s so this goes a little bit beyond maybe not everybody has the opportunity to do this, but you could also look at saying, well, we obviously have, you know, five hundred thousand dollars for two and a half million dollar organization is a pretty sizeable chunk of their budget, so you might actually want to invest a little bit in-kind of focus group testing, look it actually what your message is going to be up front so you might actually look at saying something like, well, are we going to go with a message let’s say, this is an international relief organization? Or are you going to say, hey, well, i want to specifically raise disaster preparedness funds or do i want to pick a specific emergency that actually i’m responding to, you know, if we look back at the philippines just recently high and do we need to maybe raise revenue specifically to offset that, you know, or do we have something more generic that we really just kind of want to talk to? Or maybe we even have another area? The three year anniversary of syria conflict is obviously coming. Up, if not on us right now, you know, i mean, you got all these different types of things that you might want to look at testing and saying, well, let’s, put out a little bit let’s put some feelers out there, see if we can figure out which approach which conflict, which which message really seems to resonate, it is most likely to get us to the end goal that we need there are even if we are trying to raise unrestricted, you know, and we have some concerns about whether or not it’s going to become restricted, you know, if we at least know what type of message really seems to resonate, then we can look at that and say, well, how what can we learn from this? How can we pick up some of these different types of pieces and try and actually put that into a really strong unrestricted campaign? Okay? And we’re gonna add something camp? No, i was in golf in different directions, okay, go ahead. Oppcoll that was i’m assuming that you’re doing email with his campaign it’s not just a website that stands alone, let’s include that we’re going to make sure. That you drive people there timing. When do you send your e mails? Do you send them in the morning? You send two in one week heimans it’s very interesting. We used to think that our clientele would had, like, a three day window where they would take that long to open it. And now we’re finding that actually within twenty four hours, if they don’t act, they’re not going to do anything so that we have to, you know, change our approach. S o and we’re constantly testing that to make sure that we’re doing the best that we can not only to give our clientele what they want but also tto give us the best benefit, even email i’ve had guests who talk about testing subjects, subject lines, that’s huge, okay it’s so pedestrian and obvious that i that i’m the only one at the table who would say it, but no, no it’s, good it’s a good thing that we’re going out with the subject lines are an incredibly important part of the email, and people do tend to forget them. They break them first and don’t go back and look at them, they just assumed once. It’s done, it’s done, but that’s, that’s, not at all the case and email, looking a little more broadly, is still quite impactful and effective for non-profit fund-raising right, we’re not, we’re not, we’re not, we’re not. We’re not giving up no, no, definitely not, no, not even close, okay, okay, make that we get cleared in case anyone had a contrary opinion, if you are, you know this hypothetical is, is the raising half a million and a kn given unspecified amount of time. But consider urgency and changing that urgency that could go to your campaign message. I was in your place. So our name is easter seals. Obviously, that has a connotation to a certain holiday. That’s coming up. Um, maybe by the time this pocket may have passed, well, yeah, actually may have, but it wasn’t it z within the within within many weeks either before or after you. Okay, so we wait tended to just always have a spring campaign. That was our easter drive to tie into our name. And then one year we decided that we were going to stop that. And we wanted more closely line it with our offline campaign, which with a spring drive. And it happened to our our due date for, you know, all the money to come in was at the end of the month, it had absolutely nothing to do with easter. And it did terribly online because people were so used to our name and do just seeing that holiday triggered with our name got them to donate. So timing, i mean, obviously ours is a special case, but timing could be very important. Yeah, i mean, i would even say that, you know, i’ve had another client that they’re not as completely tied. You know, i mean, obviously, easter seals is a little bit, but i’ve had other clients that they have their donors is used to one specific time i’ve had one of my clients actually had a really, really big time of year at thanksgiving, even bigger than, you know, december thirty first, which i know is going yeah, that shot’s just about everybody non-profit dahna it’s, just when you have individuals who have been trained when you have a supporter base that really that really connects you with a specific time of year specific event, you know, don’t try to just abandon it, you know, that work with where the lose your strength, lots of guests of talking about you know, where are the where are your constituents? Goto where they are not where you want them to be, but but when are they about to know what time that was? That was that save the turkeys hyre labbate all where there was a rescue mission, actually, okay, they basically had a big food. They had to basically a big feast, a big kind of serve the homeless, you know, make sure that everybody has a good thanksgiving that type. Of thing. Okay. All right. So see that connection? What are some things that in our last couple of minutes weaken? Leave listeners with that they can implement immediately. I think one of i think i think it was our optimization tests optimization test that you can implement right away without saying depends on your you know, your what way could be general enough, but leave people with some thing they can think about right away. What would you suggest? Well, this is almost a kind of ah final thought. But one thing that i will point out and we stress really heavily in the session is number one rule of testing is always, always, always tested because we have seen just as camp had mentioned. You know? I mean, there are different things that will work for one organization, but won’t work for another because the two different organizations have an audience that is slightly different. That has different expectations. You know the same thing. Like what we were talking about. You know, if i were to have any of my clients go out really strong for an easter push, it’s probably not gonna work that well. But at the same time, cam could probably pull up a thousand different examples data that shows no, this really works because it works for one organization, but not necessarily another okay, cam, final thoughts that my answer is gonna be you’re gonna hate it, but it’s a depends it if you know what you want to test, like you have that inkling, like i think this is going to do well, or i think we’re not getting it because that’s what you need to test its it’s, your gut, and then you just go from there if you see an email or a website that you like, figure out why you like it and test that a great thing to test too is also just kind of those because you reminded me. But you know how every one of us can probably come up with an example of ceo or the big guy who came up to us with oh, we should really do this. I saw this thing and way should do it. A test can be a great way to say, well, yes, we did it, but we didn’t really waste a whole lot of time and money on. That idea. And by the way, it didn’t worry. Ok, that’s. Very good. That could work with boardmember ideas. Yes, it has to be the executive director, very often. Excellent, thanks very much, all right. Matt burghdoff is senior account executive at donordigital and cam robin’s, interactive marketing manager for easter seals and cam and matt, thank you so much. Thank you, thank you. Real pleasure. This is tony martignetti non-profit radio coverage of ntc non-profit technology conference two thousand fourteen. Thanks very much for being with us. My thanks to everybody at inten, the non-profit technology network. We’ve got live listeners, of course, let’s start abroad in tokyo and kawasaki, japan konnichiwa, beijing, ni hao and soul and yon gene, south korea on your haserot new york, new york, new bern, north carolina, somerville, new jersey live listener love to each of you and all our live listener loves never forget the podcast listeners podcast pleasantries, everybody listening whatever the heck you listening to the podcast generosity siri’s they host multi charity five k runs and walks and they are sponsors of non-profit radio. You probably may be difficult for you to generate enough runners tau host your own event. So makes sense to team up with other non-profits and that’s what generosity siri’s does. They’re runs our fun. I am seed one in last november in in brooklyn they have also a charity. Support team that helps you with your fund-raising you talk to these people on the phone, you don’t have the live chat with them by text, you talk to them and naturally you have the dashboard and online tools as well, but there is this charity support team that you can talk, too. I like that multi-channel ready means that you can have an event with a small number of runners, because when you put your charity together with all the others in the event, you have hundreds of runners and general see siri’s takes care of all the back end stuff. You can talk to the ceo, dave lynn, about becoming one of their multi of one of their charity partners. Events coming up in new jersey, miami, new york city and philadelphia. Please tell dave you’re from non-profit radio he’s at seven one eight five o six nine triple seven or generosity siri’s dot com last week’s show was the ceo barbara newhouse. It was a google plus hang out on air. We did it at the chronicle of philanthropy studio in washington. The show was devoted to the ice bucket challenge. The video from the hangout is at tony martignetti dot com and that’s tony’s take two for friday, tenth of october fortieth show of twenty fourteen marie sample is back she’s, our monthly prospect research contributor and the prospect finder she’s, a trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donor prospects now she’s our doi n of dirt cheap and free. You can follow her on twitter at maria simple welcome back, maria. Hey there, tony. How are you? I’m doing very well. How are you today? Just fine. Thank you. Go that’s. Good. We’re here to talk about gifts in-kind on this fall afternoon what way are we are? But i first need to just quickly mention to you that apparently i am having a three year anniversary with your show this week. Really? You’ve been tracking your well, you know, who’s been tracking it is lincoln. Oh, really? You saw an anniversary notice on lincoln. This is this is your year. Yet it sent out an anniversary notice. Tio, my connections and i all of a sudden started getting all these congratulatory notes this week. So i thought well, that isn’t that appropriate. That here is my my weak. Teo, reconvene with you. So it’s been three wonderful years. Wow, that’s really something i would if you had asked me, i would have thought it was i would’ve said it was more like two holy cow that’s. Terrific. I get those notices, i but i don’t always read all of them. Usually i just read the birthday notices. I don’t always read all the work anniversary notices, but i also noticed they send them out throughout the month, so they don’t. They don’t only come in the beginning. So maybe i just maybe i haven’t gotten yours yet. You’re three three year anniversary, but happy anniversary. I’m glad you’ve been with me for three years. Thank you for having me for three years. That’s. Wonderful. Oh, thank you. My pleasure gifts. In-kind let’s. Make sure everybody understands what a gift in-kind is. Yes. That’s, right. Let’s do that first before i get thrown off into jargon jail first, first out of the gate here, so gets in-kind would really be anything other than monetary donations. So typically they would be considered donations of food, clothing, medicines, furnishings, office. Equipment, building materials and, you know, even sometimes services that air provided by somebody could be considered ah, gift in-kind as opposed to a gift in cash that they might give to your organization. So if they’re providing some sort of a specific service and then not charging you for it, i know that, tom, you know, sometimes consultants will do that on on a pro bono basis, so that would be considered a gift in-kind as well, i could throw out another example that i’ve worked on a few times gifts of artwork, art collections are also gifts in-kind i worked on a really interesting one once it was a presidential memorabilia collection, and it included a picture it included the resin, the one of the nixon resignation letters, original signed i think there were five or six that he signed, and it also had a picture of that famous picture of jimmy carter, menachem begin and anwar sadat. You know, the three of them are shaking hands well thiss was a deep into six figure art collection, but so they can be really interesting on dh cars. I’ve worked on a couple of classic car donations also, which can be quite valuable. I know you mentioned automobiles, i was just thinking of classic automobiles, but yeah, they they could be they could be kind of fun to work on. Well, so, you know, it must have been interesting. I’ve never had the opportunity myself to be working directly with, uh non-profit while they’ve been, you know, fortunate enough to receive something, you know, of that type of value on also, you know, it got me to thinking about, you know, well, what if i were a small to midsize non-profit and have the millionaire next store living in our community and maybe people didn’t even realize they were housing any type of art collection or one or two even significant pieces in their home and you know what? You know, what do you do? What is the next step that you do if you find out that perhaps somebody left it to you and there will or they could be making the gift while they’re still alive? When then, you know, it got to be really complicated as i started to research this a little bit to try and figure out well, what is the non-profit need to do first in terms of valuing the artwork. So what did you do? I’ll tell you what organizations i kind of came up with that are reputable in terms of places you would turn to, but i’m curious to know how it worked out. How did you appraise the artwork? Yeah, well, let’s, let’s, take a step back and make sure he understands the for for a gift that’s valued over five thousand dollars. And again, like maria said, this is we’re talking about non-cash gifts. So not this is not cash or stock, but something other than that. Over five thousand dollars, the irs requires what’s called a qualified appraisal and that’s a term of art and the qualified appraisal has certain requirements and a qualified appraisal. It has to be done by a qualified appraiser and that’s also a term of art, and they’re certain credentials that the irs requires the place that i turned for the presidential art collection anyway was the the american association of appraisers. I think i’m pretty sure they’re based here in new york, and i believe i contacted them first for some recommendations specific, too presidential memorabilia, was it perhaps the american? Society of appraisers, because my research shows that they’re the oldest organization founded in nineteen thirty six and they think they are in the new york area, okay, could have been but i think there’s another one too, which i think is triple a american association of appraisers or american appraisal association. So we could try either one of those. But years is yours is more bonified because you actually research that i’m remember i’m living off the top of my head. Yeah, i actually am. I can actually post a list, uh, post show onto your facebook page, but there were actually sort of six top societies or associations, if you will that that my research turned up one was that one i just mentioned the american society of appraisers which according to this particular webs site that lists them, says that this one is the oldest and then there’s the art dealers association of america, thie appraisers, association of america there’s a triple a yeah, there’s that could’ve been it. Okay. Thie appraisal foundation, thie international society of appraisers and the private art dealers association. So i thought that was all interesting that i got to wondering if you can actually turn to any of the major houses that actually, you know, the auction houses like those that you might be seeing featured on something like antiques roadshow. Ah, but i didn’t know if that was, uh, if people turned to those types of auction houses to help, you know, evaluate the worst oven item, certainly an auction house, i suppose, would get involved once there it actually want to, you know, offload that particular items so that they will end up having the cash. Uh, i i would imagine that would be the case for any non-profit other than a museum who would want that gift, perhaps as part of their dahna display? Yeah, it’s it’s ah, it could go broader than that, you know, there are ways that non-profits khun use gifts in-kind in their mission that that are permissible and are not so obvious, like hospitals can use artwork because they can decorate waiting rooms and hallways and things. One of the classic car donations that i worked on was for a university, and we were anticipating using the classic convertible in there athletic recruiting because they thought that seventeen eighteen year olds when they’re thinking about what college to go to to play sports might love driving around in a being driven around in a fifty seven chevy, i’m pretty sure that’s what it was convertible, so there are different charitable uses that they’re not as obvious as like you said, you know, the museum, there can be other charitable purposes for for these types of gift now, yeah, i hadn’t thought of that. That sounds great, actually, i can i can really see how an organization might want to step back and think about how it could fit in, as you said to their overall mission or two attraction, like in the case of the college or university there with their son sports department, really, and of course, there’s also the other examples you gave you no services could be gifts in-kind so that’s, obviously being used used up metoo immediately a point that i want to make, too is sort of subsumed in what we’re saying we’ll make it explicit. You have to find the right kind of appraiser. There are, like i mentioned presidential memorabilia there, our appraisers air specialising just that. So if you had a ah fine art photograph. That was being donated to you. You need to find someone who specializes in not only find our photography, but they may even specialize in the particular photographer the artist or the era, if it’s ah it’s ah it’s, not a contemporary piece of art. So you have to find and this goes into the irs requirements. Do you have to find someone who specializes in precisely what it is you’re being given? If it’s an automobile, automobile appraisers, it’s just like a medical specialist, you have to find the right kind of person. Maria, let me ask you about trying to find gifts. In-kind i mean, these don’t only come from wealthy people. I don’t want people to be left with that idea. They’d only come from people of wealth. What about ways of ah, finding gifts in-kind in your community? Well, that got me to thinking about not not just the individuals in your community who, um i might be capable of doing this. But then i started thinking about all of the corporate programs that are in place, for example, that have gifts in-kind as part of their overall corporate social responsibility, so they may have a corporate giving program a corporate foundation, then they may have a separate set of programing related to in-kind on dh. Then i was wondering, well, how could a non-profit potentially find who are the corporations in my area? Or, you know, i’m a non-profit in need of, um, you know, whatever women’s closing to help the women in our shelter be closed in the winter months or something like that? You know, where could i find that actually found? Sure, there’s multiple websites, but i found a non-profit website that that looked like it would really be helpful front for your listeners to know about and it’s a good three sixty. Have you heard about that one? Oh, i don’t know it is what is a good three sixty dot or ge? Yeah, good three, sixty dot or ge and so you can go into this if you are a non-profit and you’re you’re in search of product donations. Um and you can go. You can see the companies that are there and then, if you’re a company that wants to list your product donations, you can list what you have available on dh, of course, if you’re an individual. That would just like to donate to this particular or a good three. Sixty dot org’s. You can do that as well. They’re looking for monetary donations. Always. So i just thought it was a pretty interesting, almost like a clearinghouse. It looks like to me. Yeah. Okay. Well, that’s, why you’re our die end of dirt cheap and free. Anything else you found out there about trying to find these types of gif ts? Um, uh, i was thinking about this might be more suitable for organizations that are, you know, related to being near the water or maritime or marine environment organizations. But you and i have touched upon yacht’s in the past and trying to figure out, you know, yacht owners and so forth. But, you know, sometimes there will be people who would like to actually donate their yacht, just like people would want to donate a car supposed to try to sell it on their own. So boatinfoworld dot com would allow you to search by state or county or zip code of for a list of boat owners near you. So, you know, if we have anybody in the, you know, marine related industry listening to the call, they might want to check out boatinfoworld dot com to get a list of boat owners. Um, and it could be something that they would want to start cultivating relationships with those individuals getting them and involved in cultivation events, etcetera. You always go the marine wear because you have a sailboat. I know you don’t have any in-kind wave that in dahna that’s, ok, you are you donating your sailboat? No, not anytime soon, you know, okay, you work quick, answer that, too, okay, okay, where l should we go with this? What if, in terms of, well, i’m sorry? Was there anything more about finding potential gifts? In-kind or is we exhausted that um then i start thinking about real estate, and i was wondering, well, how would you find out if you want it to proactively find if there is real estate, that could be potential for donation? And i was thinking, well, i guess if you got involved in developing a solid relationships with realtors in your area or, you know, even the banks that you know, unfortunately, these last few years, we’ve seen such high foreclosure rates and so forth there might be some opportunity there if you have conversations with bankers in your community or realtors to find out about some potential properties that could become available, you know, before as a donation. All right, we have to go out for a couple minutes. We come back. I have a couple of tips about real estate gifts that marie is talking about, and we’ll keep going on gif ts in-kind stay with us. You didn’t think that tooting getting thinking you’re listening to the talking alternate network to get you thinking. Nothing. Good. Have you ever decided to reinvent yourself? Are you navigating a new life’s journey? Are you an aspiring artist that’s looking for direction? 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A couple of things that i wanted to reinforce about real estate that that you have brought up real estate can be a very, very good gift for non-profits it can also be a really lousy gift. You have to do your due diligence around real estate and basically it’s the same as if you were buying a home or a condor coop. Do the same dude illegitimate before you put that charity name in the the the chain of title. So you want to do an environmental assessment phase one? If that raises any issues, then you have to go to a face to assessment. If the land has buildings on it or a home, whatever you want to make sure that the building is all in code. So there’s there’s, that kind of an inspection, a building inspection title search to make sure that there wasn’t. There isn’t some defect in the title. Basically, all the things you would do as i said that you, if you were, if you were buying the place to yourself, whether it’s got buildings on it or not, before you took ownership of a piece of property, you want to make sure that it’s clean in all those ways environmentally title code and building inspection wise. Oh, and if you do all that, then you can end up with a really valuable gift of real estate. So you you bring up an interesting point. I hadn’t really thought about that chain of title that you just mentioned. Hyre so if i’m understanding you correctly, does that mean if if somebody were to approach an organization let’s say while they’re alive and they say, you know, i’ve got this undeveloped piece of land we want to leave, too, i would like to donate to your non-profit organization and if you decide to say pay well, great and take that piece of wind and then immediately sell it and let’s say, it’s sold within, you know, three months time and if you didn’t go through maybe something in the environmental assessment and then somebody down the line says, wow, i can’t believe x y z non-profit ever owned this piece of land it happens to have had, you know, contamination on it or whatever you’re saying it could end up coming to bite you in from almost like a pr perspective if your name’s somehow attached to it this’s like a law school exam there’s a bunch of things in the inn that hypothetical you just gave me the p r yes, but i think even potentially worse than that, although pr can be pretty bad there’s a potential for legal liability if it’s if it’s an environmental mess, then all the owners in the past and i’m not environment the lawyer, but i know a little bit a very little about it all the all the owners in the past are potentially liable for not having cleaned it up or possibly for having contributed to the mess. So and that applies to individuals to so yeah, that’s this is why we do environmental assessments. You can you can get in some really sticky legal trouble if they’re turns out later on a couple of owners later or something to be an environmental problem. And, you know, you didn’t know about it. You didn’t insure against it, things like that. Go ahead. I was just wondering, what about in the case of somebody who is willed a piece of land or a property that had some sort of an environmental issue from years ago. Let’s let’s, you know, think about somebody who may be owned. Ah ah, family run gas station for a number of years or something like that or on oil related business oil tanks or something. And then the spouse dies. The person continues to all the remaining spouse, continues to own the property, has no heirs and decides to leave it at her will to a non-profit so then i’m wondering what the impact is mean in this case kayman non-profit just say no, we don’t want it. No, thank you. Yeah, again. Sounds like a law school, hypothetical, by the way, i do recognize your turning the tables on me, asking me questions on guy and i don’t appreciate it. So you may not reaching your four with me? Yes, thie through the amount of time that you have to renounce a gift, i’m pretty sure that’s what it’s called in a will varies from state to state. It’s typically ninety days or, you know, maybe longer for any beneficiary of a gift by will to turn it down you don’t have to accept something that’s in a will, so if in your hypothetical the non-profit would want to do its due diligence around that real estate before it accepted the gift and within the time period that it can still turn it down, if it doesn’t want it. The only thing that came out of your earlier one was you said the the charity sells the real estate that’s a whole other issue. If it’s sold within three years of the time of the date of the donation, then that has implications for the donor’s charitable deduction. The donor’s charitable deduction gets reduced because if the charity unloads, i’m using an unkind word, but i’m not using a loaded word but gets rid of that gift within three years of the date of donation that it’s presumed that the donation was not part of their charitable mission, not within their charitable mission and therefore that the irs goes back to the donor who claimed the donation and that and the deduction associated with it possibly years earlier and reduces it from a fair market value to a cost basis. Don’t a deduction on that could be a huge difference. Between what it costs the donor to get something and what the market value of it was when they made the gift so big implications if charity does not use a gift if does not use a gift for at least three years, i have to go out in about a minute. Maria so i kind of took over your segment, but but you were asking me questions. So it’s your fault? Um, well, no, i mean, you know, you’ve given us so much food for thought, really? And i think, you know, the bottom line is you really have to be able to, you know, seek out the right appraisers, seek the advice of financial and law professionals when you’re going to be getting any sort of a significant gift. Ah, oven in-kind gift any non-cash related gift that you really do need todo your homework and and ah, and know what, what to look for here, i think it’s, good stuff. There are a couple of irs publications that will help you publication five twenty six, which is called charitable contributions and also publication five sixty one, which is about gifts, in-kind and those qualified appraisals and qualified appraisers i was talking about, okay, maria, we got to leave it there. Thank you very much. Thank you so much, tony maria simple are doi n of dirt cheap. You’ll find her at the prospect finder dot com and on twitter she’s at maria simple next week, you ex user experience secrets revealed and better tech r f p’s. Those requests for proposals those were both recorded it in t c twenty fourteen, the non-profit technology conference last may. If you missed any part of today’s show, find it on tony martignetti dot com generosity. Siri’s sponsors non-profit radio generosity. Siri’s dot com or seven one eight five o six. Nine triple seven our creative producer is claire meyerhoff. San liebowitz is our line producer show social media is by julia campbell of jake campbell. Social marketing and the remote producer of tony martignetti non-profit radio is john federico of the new rules. Our music is by scott stein. You with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. Talking alternative radio twenty four hours a day. 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