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Nonprofit Radio for June 20, 2022: Your RFP Process

 

Josh Riman: Your RFP Process

There’s a better way to manage requests for proposals, so that you weed out vendors who aren’t right, choose the best finalists, select the best provider, and transition smoothly to project launch. Josh Riman from Great Believer explains. (This is part of our coverage of #22NTC, hosted by NTEN.)

 

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[00:01:58.74] spk_0:
Hello and welcome to Tony-Martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast and oh, I’m glad you’re with me, I’d get slapped with a diagnosis of awful Modena if you paint me with the idea that you missed this week’s show your RFP process, there’s a better way to manage requests for proposals so that you weed out vendors who aren’t right, choose the best finalists, select the best provider and transition smoothly to project launch josh Lyman from Great Believer explains This is part of our coverage of 22 NTC hosted by and 10 on tony steak too. Thank you. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C o And by 4th dimension technologies I T infra in a box. The affordable tech solution for nonprofits. tony-dot-M.A.-slash-Pursuant Just like three D but they go one dimension deeper here is your RFP process. Welcome to tony-martignetti non profit radio coverage of 22 N T C. It’s the 2022 nonprofit technology conference of course you knew it was coming on non profit radio and we’re kicking off our 22 Ntc coverage with a returning Ntc guest very welcome, very glad to have you back josh Lyman President and founder of Great Believer, josh welcome back.

[00:02:06.24] spk_1:
Thanks for having me

[00:02:57.44] spk_0:
Pleasure. Real Pleasure. Thank you for, kicking off our 22 NTC coverage, your session topic at the conference was running an RFP process while keeping your cool and I see that you’re a solo this time in in the past, you’ve had, you had the support of other great believer team members now, your solo, let’s see. Let’s see how the founder and Ceo does by himself, your team is watching. That’s right. Um so what about this RFP process? I imagine you’ve filled out, I don’t know, scores maybe hundreds of these through the years. Uh great believer. What just like overview, What are we not quite getting right about our R R F P s?

[00:03:36.94] spk_1:
Yeah, I think I’ve got an interesting perspective because I’m not the one who’s writing the RFP or sending it around or reviewing it, but the one who’s actually receiving it and responding to it and like you said, we’ve seen scores and seen the good and the bad and the ugly and some are FPs are great and some RFP is leave a lot to be desired when they’re not specific enough or they’re not clear enough. And We’ve essentially created a session that organizes the RFP process into six stages which are right. The RFP distributed, hold Q and a review proposals, interview finalists and select a winner. And in looking back at other our FPs, we’ve received and things that work and things that don’t put together a series of dues and don’t that we thought could be helpful for organizations that are working on our FPs, whether it’s someone who’s an RFP wizard who does it all the time or someone who’s making their first RFP trying to give them a good place to start from.

[00:04:08.74] spk_0:
Okay. Um before you even Alright, so you have six steps, so I’m gonna be a little troublemaker. I’m gonna be like before even the first one was writing, what about, you know, do you need an RFP? Does does this project require an RFP? Do you need that kind of formal process?

[00:04:49.54] spk_1:
Our way? Nothing would have an RFP. Our understanding from talking to organizations is that there, there could be a lot of reasons the two that I’m aware of that organizations put out our FPs are a, if there’s a certain amount of budget being invested, there’s a policy that says you need to consider a certain number of vendors and in doing so you should release an RFP to make sure it’s a level playing field. That’s one reason. Another reason is that often the board stipulates that no matter what the project size might be, they want to have multiple candidates, they can review and and assess who might be the best fit. I think there could be other reasons also to play into it. But those are the ones that we often hear. I don’t think anybody likes the RFP process whether you’re the one writing it, receiving it or reviewing it, but it feels like it’s a necessary evil for a lot of nonprofits.

[00:05:10.14] spk_0:
Okay. And uh, and let’s acquaint listeners with what great believer does like what kind of R. F. P. S. Are you seeing what what is what web design I know, but you may go much deeper than web website development.

[00:05:50.34] spk_1:
No, it’s mostly that were graphic design agency for nonprofits. Web design and development is our core area of focus and most the vast majority of the RFP s that we apply to our for web. And I think that makes sense because web is often a large investment that a non profits making compared to something smaller one off projects, let’s say an annual report or something of that nature. And when they’re doing a website project, it’s often years in the making to collect the funding to get the executives on board to go for it and to actually engage someone in this project. I think because of that, they want to review multiple vendors, candidates and they also want to have a document that says, here’s exactly what we’re looking for, solve the proposals they receive are as apples to apples as can be.

[00:06:11.54] spk_0:
Right. Right. Right. Like you said, everybody’s level playing field, everybody’s had a chance to answer the exact same questions. Everybody’s seen the exact same specs, etcetera. All right. Alright. Let’s get into your your six steps writing. What do you what do you want to see us do better.

[00:06:17.14] spk_1:
Yeah. So we did a poll

[00:06:19.55] spk_0:
actually just stop. Don’t don’t. Right.

[00:06:21.98] spk_1:
Right. Right. Exactly. Yeah.

[00:06:24.31] spk_0:
You have to if you have to. All right, let’s get started.

[00:06:26.84] spk_1:
Exactly. We we did a poll at the session and asked of these six phases which one do you most to test? And again, the six phases are right. It distributed hold Q and a review proposals. Interview finalists, select a winner, the vast majority of people most to test right in the RFP. It’s definitely the hardest thing. And because of that we have the most dues and don’t that apply to that stage. So happy to just start ripping through them. And if you have any thing you want to add or questions you wanna ask, go for it.

[00:07:03.54] spk_0:
Yeah. Okay. My my fear here is that people feel that they have to be like formal, you know, like they’re almost writing a legal document. They want to be such, such great degree of specificity that I don’t know. Maybe the maybe the overall purpose gets lost in the in the in the in the weeds. We’ll find out. All right, go ahead, take off some and we’ll see

[00:07:20.24] spk_1:
Well, that’s a good point because one of our dues is be specific about your needs. But I think there is a limit there where some groups try to be so overly specific that it becomes prescriptive and you’re not letting the candidates themselves showcase their process and how they would actually solve your problems. So specific enough that the right people apply for your RFP but not so specific that it puts them into a box,

[00:08:04.24] spk_0:
right? That we have to do exactly this way. Or, you know, even though we think we have a better way and it leaves out the possibility of some, I mean, you’re a lot of your creativity is is in not only graphic design but in like database design, right? You know, the back end and, you know, they’re not availing themselves of, you know, maybe half your expertise. If they’re just if they’re speaking it out so much detail that uh, you know, they just want you to be an artist or a graphic designer and then and then like a droop a code or something. All right,

[00:08:16.02] spk_1:
Right, right. Where we’re more focused on on WordPress, but your point is

[00:08:19.34] spk_0:
it

[00:08:35.04] spk_1:
is totally legit. We don’t expect the RFP to have all the answers and we also don’t don’t expect to be able to solve everything through our proposal, but at least we want to get somewhere where it’s feeling like this could be a promising fit and we’re understanding your needs. Okay, notice.

[00:08:36.64] spk_0:
And what I say, I

[00:08:37.71] spk_1:
think that’s the balance is we shouldn’t expect the RFP to have all the right questions and then you the organization shouldn’t expect our proposal to have all the answers. We only know so much at this point, but if it seems like there’s good chemistry and it could be a good fit, then let’s move forward and talk more about the potential of working together,

[00:08:55.33] spk_0:
right? And you want to give your vendors a chance? You you mentioned this to showcase their expertise, but here’s what we bring to it, you know, let us let us share some ideas that we have that we think may be better than yours because this is what we do.

[00:09:10.00] spk_1:
Exactly you

[00:09:11.13] spk_0:
didn’t, you wouldn’t need us, you know, if you

[00:09:13.43] spk_1:
Alright,

[00:09:14.32] spk_0:
what else you got in the writing stage?

[00:09:52.54] spk_1:
Well related piece to that is you definitely want to get input when you’re working on the RFP? I think there are two groups you can get input from because writing an RFP when you started off, you could be thinking, I don’t even know where to start. How do I frame this thing? How do I organize it? How do I structure it? So two thoughts here, one is ask other organizations who have put out similar RFP s, how they did it. And we asked them to share their RFP if they’re comfortable doing so and then use that as a template and use it as a starting point, modify it as needed to best serve your organization’s needs, but don’t feel like you need to reinvent the wheel. There are lots of good RFP s out there and by asking friends in the space what they’ve done for their R. F P. S, you can probably get a good template to start from.

[00:09:59.04] spk_0:
Okay, What else you got? That’s that’s a straightforward one. Good.

[00:10:01.37] spk_1:
And then the other thing in terms of asking people for input is people at your organization? So maybe there’s a group that’s assembled, that’s the RFP team and it’s perhaps mostly the comms team, maybe some people from development, you’ll still want to survey, you know, folks in I. T. Executives, other people to make sure the RFP you put out is as comprehensive as can be in terms of collecting the goals and input from other groups of your organization. So then you get the right agency to work on this project in a way that helps everybody and doesn’t just help comms or just help development so on and so forth.

[00:10:39.54] spk_0:
I can see, you know, this is generic advice that’s gonna apply to any RFP, not only a web development project. RFP conversation.

[00:10:43.76] spk_1:
Yeah, this is, this is, this is for any RFP that anybody puts out.

[00:10:48.64] spk_0:
Yeah, more more on the writing.

[00:11:06.24] spk_1:
Got a couple more dudes in the writing stage. The first is this is kind of sounds like a simple one, but when you receive a proposal, you’re gonna learn so much about these agencies, you’re considering, you know, the project team, the process, their budget or timeline and so on and so forth. In the RFP, it’s nice to view the organization, also introduce yourselves, not just your mission and vision, but your project team. So we the agency can get a sense for who we’d be working with, you know, how big is the team, Who are they, How long have they worked there? What are their positions? That’s just a nice way to kind of level the playing field and give us the recipients and respondent to the RFP a sense for what it might be like to work with these people.

[00:11:48.44] spk_0:
Yeah. Like what, what’s their expertise, you know, the expertise, maybe all all uh, maybe it’s all technical or, or maybe it’s on the other side. Maybe it’s all graphic, communications, marketing related. And there isn’t anybody with, with, with with a technical background that’s that’s valuable for the RFP respondents to know

[00:12:23.14] spk_1:
I’ve got one more due on the right, the RFP section, which is, there’s something called intent to bid, which can be a deadline you said in your RFP that says you’ve, you know, received this RFP, you’ve read it through if you plan to submit a proposal, let us know by x date. And that’s great for the organization, primarily because then, you know, let’s say we distributed this RFP to eight groups where we know we’re gonna get five proposals and we don’t need to play a guessing game, maybe one of the people we distributed to is one that we’re secretly hoping is the best fit for us. And then you’ll know if you say again, submit your intent to bid, which is just an email where where we would email the organization and say we intend to bid on? Just on this RFP, you’ll know who’s bidding. You’ll know who’s not. And then there are fewer surprises when the actual proposal deadline hits as to who submits and who doesn’t

[00:13:32.74] spk_0:
what if your, your secret insider or not? Not necessarily inside your secret favorite, um, is not, has not said that they intend to bid do you now? I mean, you’re supposed to be fair about this too. But I mean, there’s nothing legal around it. It’s just, it’s really just ethical and moral, right? You know, you’re not supposed to be favoring the whole purpose of an RFP. Well, that’s not the whole a purpose of an RFP is the level playing field. You’re not supposed to be favoring your your favorite, you know? And so what do you, what do you do then? You just, you ought to just let it go and hope you get another another good one that rivals what you what was your favorite? That’s what you ought to do is that you think people do that or have you? I don’t know. Have you seen shenanigans? Have you seen dirty tricks around our FPs? You don’t have to name names,

[00:14:00.04] spk_1:
but I’ve definitely seen some shenanigans. I think something that you could do as the organization to inquire as to who’s gonna submit while still leveling the playing field is maybe a day before the deadline for organization for agencies to submit their intent to bid, email. Everybody that you sent the RFP to and just say just a reminder tomorrow is the deadline for receiving your intent to bid. So in case, you know, your your favorite, your secret love. It falls off their radar, but they do intend to bid. And they just honestly, for God, it gives them a second chance to do so. And then for a second reminder to do so. And if they don’t submit, then se la V. I think you’ve done everything you can while still remaining as impartial as you can.

[00:14:22.44] spk_0:
Yes, impartiality. You know. Right. All right. But you’ve seen shenanigans,

[00:14:27.84] spk_1:
believe

[00:15:25.94] spk_0:
it at that. All right. Maybe you’ve been the insider. Maybe you’ve been the beneficiary of shenanigans. We’ll leave it there. I’m not. Maybe you have. Maybe you have not. It’s just the host speculating pure speculation. It’s time for a break. Turn to communications. Have you got your crisis communications plan in place so that, you know, who’s responsible for message creation in the face of a crisis. Is it one person or a couple of folks who needs to approve the messaging? Who’s authorized to speak? Who speaks internally? Who speaks externally, there is more to a crisis communications plan than that turn to can help you with yours? Turn to communications turn hyphen two dot c o. Now back to your RFP process. You had some don’t some don’t just give us a couple of like to your top two donuts for the for writing.

[00:15:51.84] spk_1:
I’ll give you just one don’t for writing and that is don’t withhold your budget. It’s so important that the organization puts a budget in their R. F. P. It could be a specific number, it could be a range, it could be a don’t exceed this number, but if you really want that apples to apples comparison you need it and also it helps to filter down the right types of candidates. So if your budget is X and you’re clear about it, you’re gonna get candidates that can do your work for that amount. You’re not gonna get a much larger agency who can never work with you because their price for that work is four times that. And you also probably won’t get a small freelancer who is a one person show and isn’t able to do work with the kind of capacity they have. So I think budget is important because it doesn’t waste the candidate’s time in submitting a bit if they’re not the right fit from a financial perspective and doesn’t waste the organization’s time reading through proposals that ultimately have budgets in them that are way too high to make work. So sharing the budget of essential.

[00:17:08.64] spk_0:
That’s an important point that the last point because, you know, let’s continue your hypothetical, you submit to, you send it to five, sorry you send it to eight and five submit, they say they’re going to and then they do and then like four of them are out of your out of your budget range now you’ve got now you’re down to one or you’ve got to expand your budget, you know, but so I’m emphasizing that point because the obvious pushback on the nonprofit side as well, if I give them my budget or even a range, then they’re gonna go to the top end of it, they’re gonna, they’re gonna expand my budget. I tell them it’s a $30,000 project, they’re gonna, they’re gonna build me $30,000 when they would have done it for 22-5.

[00:17:32.94] spk_1:
That’s fair. But I would say just give your budget honestly put a number in there that you’re comfortable spending and no matter who it is that you choose to work with, just know that you found the right fit and sure maybe they could have done it for $5000 less. But ultimately, if that’s the budget you set aside, who cares, that was already set aside for the project. So just put it toward it.

[00:18:09.14] spk_0:
Okay, well put, I agree and and it is, it is valuable. I I, you know, as a plan giving consultant when I’m at the inquiry stage, I don’t, I think, I don’t know in in in 19 years of consulting, I’ve probably done like two RFP S so they’re highly, highly very rare. Um, But you know, but in conversations I always ask for a budget or a range, you know, I need to know is, you know, everything we just scoped out in a, in a great, you know, 30 minute conversation is your budget in line with the aspirations that you just identified.

[00:18:13.44] spk_1:
No,

[00:18:32.34] spk_0:
If I’m thinking this is, a a $30,000 project and you’re thinking it’s an $8,000 project. we’re not, you know, either you’ve got to scale down your aspirations or you’ve got to bring up your budget because we’re not even close. So it’s, it’s, it’s critical, it’s, it’s, it is critical to share your budget. All

[00:18:52.04] spk_1:
right. And, and I do think that the way things are moving more organizations are more comfortable sharing budgets. And I think this is in some ways working in parallel to job listings. I feel like many more job listings these days have the actual salary requirements, whether it’s a specific number or a range, especially in the nonprofit space. I know that web sites like idealist essentially mandate that you share a salary, which I think is great. And I think those things again, are moving in parallel and there’s definitely a movement toward transparency.

[00:19:20.44] spk_0:
A lot of that is equity too. That, that, that minority populations are going to be, uh, are going to be Disadvantaged when it comes to the salary discussion because they’re generally, you know, paid less. So N 10 is another example of that. N 10 requires either a, either a number or a range. They require at least a range in their job listings too. So

[00:19:26.42] spk_1:
I love that.

[00:19:27.41] spk_0:
Um I agree. Yeah, distribution.

[00:20:54.74] spk_1:
Yes. Now it’s time you’ve you’ve you’ve written your RFP now it’s time to send it out. I’ve got one doing one don’t that are essentially opposite sides of the same coin. Do is you need to find qualified candidates. So consider people you’ve worked with before, ask around, ask other organizations who have done similar projects in the past, who they worked with and how well it went, do some research, you know, do some online digging, search for some key words that take you to groups that maybe you’re not aware of or people in your network are not aware of that. You think could be a good fit. We get a lot of RFP some people to find us online through searching for, you know, design agencies in new york city or nonprofit focused design agencies in Brooklyn, whatever the keywords are that bring people to us. So it’s essential to find qualified candidates. And the flip side to this coin is do not blast out your RFP to the masses and you know, we see this happen a lot and I understand why it happens. There are websites like RFP DB dot com. There are other places to post your RFP s. You can put it on a list, serve like the progressive exchange and you are going to get a lot of respondents and you’re gonna get a ton of junk, you’re gonna get people who don’t thoroughly read your RFP that are just spending 10 minutes on it that don’t really understand who you are. And it’s gonna create a lot of extra work for you to review these and try to pick out the, you know, the needles in the haystack that are actually fits for you. So it will take time to find the right groups to send your RFP to. I know we said eight as a number before. I think it is a good number to shoot for try to shoot for at least five that you feel good about. But if you spend the time to make sure those you send it to our actual potentially good fits, it’ll pay off in the end. Save you some time.

[00:21:12.74] spk_0:
I like the idea of asking for a an intent uh what do you say? An intent to

[00:21:17.34] spk_1:
intend to bid,

[00:21:44.14] spk_0:
intend to bid because then if you know, if you only come back with one or two intends to bid then to be fair to everybody, you might want to revise your RFP or you might end up sending it to more more agencies than you, you know, and then you have to expand the deadline I guess. Yeah, you would um you know, but you want to reassess if you’re only going to get like one or two out of out of however many you you you distributed, you know, one or two is Not, it’s not so good. Well one is terrible

[00:21:47.20] spk_1:
too.

[00:21:55.34] spk_0:
Is is always like is half as bad as terrible, bad, terrible. Three is one third is bad. So you know you wanna have a decent number to choose from.

[00:21:57.64] spk_1:
Yeah

[00:23:02.04] spk_0:
right it’s time for a break. Fourth dimension technologies. Their I. T. Solution is I. T. Infra in a box. It’s budget friendly. It’s holistic. You pick what you need and you leave the rest behind. That’s why it’s your I. T. Buffet. Why is it budget friendly? Because you’re picking what you can afford from their extensive buffet. Your budget can’t afford Chateaubriand for two. Have a hamburger. No chocolate souffle. Get the brownie. You choose what’s right for your I. T. Situation and your budget. Fourth dimension technologies. tony-dot-M.A.-slash-Pursuant D. Just like three D. But they go one dimension deeper. Let’s return to your RFP. Process the Q. And A. Stage. Should be the Q. And A. That’s for um who’s that? Is that for the bidders to to ask questions.

[00:24:11.34] spk_1:
Exactly. So the two things here the first is that there should be a deadline in your RFP that says you need to send us all of your questions by X. Date and that’s important to give people an opportunity to help to put things into focus or clarify different parts of your RFP to make sure they’re the right fit. And also that they understand how to price it out and how to develop a process around it. And then so that’s a do set a deadline for all questions. I would say give candidates at least two weeks when they receive your RFP to submit their questions to you and just submit them through email and then the don’t is don’t withhold Q and a results. And by that, I mean, don’t just send the answers directly to the people that ask the questions, send the answers to every question to everyone you send your RFP to. Even if someone didn’t ask you a single question, you need to share the answers with them because there might be things that you answer that fundamentally change the structure of your RFP or the process or the old ultimate goal that you’re looking to strive toward. So it’s essential and will be often received. And we love

[00:24:15.04] spk_0:
a google

[00:24:27.84] spk_1:
doc or a word doc that just has all the questions in there divided into categories. So maybe there’s a question about timeline, a question about budget, a question about process, a question about logistics, whatever it might be. And it’s not saying like great believer asked this question and so and so asked this question. It’s just questions and answers. It’s very generically formatted, ideally divided into sections and it’s so helpful for everybody to receive.

[00:24:51.14] spk_0:
Do you only do that at the end of the question period or are you doing it? Are you updating it as questions come in because it might stimulate because those questions might stimulate new questions. And if you only did it at the deadline then then it’s too late for the people to ask those new questions.

[00:25:23.94] spk_1:
Yeah that’s a good question. I would recommend doing it once. And then if people still have questions after that then they can make clear that they’re making assumptions in the in their proposal and that’s okay. They can just say like here’s a piece, I’m not sure about it, we’re gonna approach it like this. But if you have other thoughts then we can reevaluate. But I think the way it usually works is the Q. And A. Where all the questions are collected and then all the answers are distributed usually answers like 95% of the questions. Because if you’ve got five groups that are really engaged in the process and sending really thoughtful questions between those five groups you’re gonna answer almost everything and between those five groups they’re probably gonna have a lot of similar questions also.

[00:25:49.24] spk_0:
Okay okay so one time one shot. Alright alright reviewing stage,

[00:26:31.54] spk_1:
you called your QA if you’ve you’ve received the proposals now it’s time to review them. And the first well these two DUIs are are related because you’ve got to get an RFP review team, it shouldn’t just be on like a single person let’s say to review all of these proposals and say who the winner is. You need to develop a team ideally it should be. Should people should be people expand different departments. Somebody in com somebody in development, somebody in I. T. So on and so forth? There should be some nice representation there and you also need scoring criteria. So there should be kind of a rubric rubric that you develop where you can score each proposal based on let’s say the plan they put together the experience, they demonstrate the budget, they share their timelines. Reference like

[00:26:35.04] spk_0:
a one through five. You know again you’re trying to level playing field. Should should every evaluator evaluate every proposal.

[00:27:19.84] spk_1:
Yeah that’s that’s the goal. Everybody evaluates every proposal. But you could also say okay we’ve got these five scoring criteria you know let’s say it’s project plan experience, budget, timeline and the understanding of your mission. You may say I don’t want those to be equally weighted for us. I think project plan is 40% and we think that the budget is 10% whatever that is. You can then assign different weights different categories but you should still evaluate every proposal with the same way. And literally when you finish reviewing a proposal score it Have those those five columns right there and give it a score on a scale of 1-5 and then do it blindly and then come together as a team afterwards and look at how you all review these groups and see which one has the highest average score or which let’s say three had the highest average score and those are the ones you might want to interview in the next stage.

[00:27:50.84] spk_0:
You mentioned something review blindly. So are we is your recommendation that you not know who the who the respondent is? Is that what you meant?

[00:27:52.54] spk_1:
I think it’s okay to know who they are. What I meant was um if you got a review team of four people review them in isolation from each other and then come together and share your unbiased thoughts.

[00:28:30.74] spk_0:
Okay. Okay. Alright, interesting. Yeah everybody everybody should get a shot. It’s like college admissions. I think everybody should get a shot at all the all the bidders. Okay um mm the review stage. So now it’s um does it happen much in review that that the organizations come back with questions or is that more of that’s more of like interviewing the finalists stage?

[00:29:10.04] spk_1:
Yeah that’s the that’s the interview stage for sure. I we well before I get there I want to share one. Don’t that I think is really important for the review proposal stage which is we said this before, there could be like a secret favorite. You have someone who submits a bit. Oh they did hooray and then the proposal looks good. I think we’re ready to move forward but try your best not to prejudge any candidates because whether you’re looking for a specific candidate or not? You might be surprised. You know some groups are small, some are big, some of you may be aware of. Some you may not be aware of. Some are based in the same town as you, some are based across the country. What I found is you may be surprised by who you ultimately think is your best fit and going to the review process with an open mind.

[00:31:12.64] spk_0:
Okay. Okay. Hard to do. But still it’s an it’s an aspiration. You know, if you have a favorite, it’s hard to abandon that and and keep that open mind. But you should, you should try try. You might be short changing your organization there maybe and like you said, there might be an agency out there that you don’t know or that you don’t, it’s not one of your favorites. Maybe you know them, but it’s not a favorite, but maybe come in a little lower cost seems to be a comparable work. Yeah. They seem to be a little friendlier, you know? Yes. Alright. Keep an open mind level playing field. It’s time for Tony’s take two time for me to thank you again for listening for supporting nonprofit radio I’m grateful. Any sharing that you might be doing so that the love gets shared. You’re learning your friends are learning whoever you’re sharing with your board is learning. If you’re sharing with your board, your colleagues are learning if you’re sharing with them. So thank you. Thank you for listening. Thank you for sharing share share. That’s fair. That’s way that’s the way I grew up. So no, thank you. Uh, if it wasn’t for you, There wouldn’t be 13,000 plus listeners each week. So I am grateful that you listen to non profit radio I’m ecstatic that it helps you. That’s the point helps you in your work. Thanks for listening. Thanks for supporting the show. That is Tony’s take two. We’ve got boo koo but loads more time for your RFP process with josh Lyman, your finalists. You wanna talk to some finalists.

[00:31:36.14] spk_1:
Absolutely. So a couple of dudes and don’t hear when it comes to interviewing finalists. So you’ve done your review process, you’ve scored everybody. Schedule calls with a handful of candidates. So if you’ve submitted, if you said your RFP to eight people, let’s say five groups submitted proposals. Speak to three to your point before. Don’t speak with to that that’s two for you don’t speak with one. You probably also should not speak with all five because ultimately, when you look at the scores, there should be, there should be some candidates that rise above the rest and you should save yourself the time of interviewing the candidate that you think truly might not be the right fit and you’re just doing it to do it. So try to filter that process down to the handful of candidates that feel like they could be the best fit.

[00:31:56.54] spk_0:
Are you informing the ones that are not finalists that that they’re out of the process or is it better to keep them in your back pocket just in case one of your top three doesn’t pan out.

[00:32:23.14] spk_1:
You know, this is an interesting question. I’ve got a really important do about this in a little bit, but I would say it’s okay to keep them in the back pocket at this point, but there needs to be a lot of transparency later in the process and I’ll I’ll tease that for now. I’ll get back to it in a second.

[00:32:25.14] spk_0:
Okay. Okay. What what other advice uh talking to the finalists?

[00:32:29.24] spk_1:
Two things. The other do is ask to speak to your potential project team. The goal being you don’t want to just speak to generic representatives from an agency you’re considering. See if you can speak to the people, you’d actually be working with. Your account director, your designer, your developer, your project manager or your copyright or whatever that person is. Um to actually see what kind of chemistry there is and what kind of car that that’s essential. And it’s not always possible. Some bigger agencies may say, look, I’m sorry. We don’t know what our project team might be. You know, we are more of a small agency were about a full time team of 10. So when we are proposing to work on a project, we already know who might be working on it. I think that actually puts us at a bit of an advantage because you can meet the people you’d be working with, not just people that you may or may not be working with.

[00:33:21.04] spk_0:
You want to talk to the Ceo as well, bringing, bringing him or her as well as your, as your, your potential project team.

[00:33:52.74] spk_1:
Yeah, absolutely. I, you know, we are again, we’re a full time team of 10 and I as the president and founder, I’m creating all the proposals. So I’m always the person who’s working on these and submitting them. It might be tougher if you’re considering working with a much bigger agency to get the, you know, the top brass into the room, but if you want to meet the people at top, you can always give it a shot. And honestly, if you ask if somebody can join and they say no, maybe that’s a sign you should keep.

[00:34:06.84] spk_0:
Yeah, yeah. What what what’s the value of your work, what’s the importance of your work to this uh, to this agency? You know, the Ceo can’t give up half an hour. All right, josh. Lyman will never turn you down.

[00:34:08.50] spk_1:
You

[00:34:10.07] spk_0:
asked for the CEO, you will get the Ceo President President. Um, okay, more more more advice around talking to the talking two finalists.

[00:34:50.74] spk_1:
One more piece. Which is in these conversations. I think you mentioned this before. You alluded to it when it comes to writing the RFP, it doesn’t need to be a formal meeting. You can keep it light. One of the best meetings that we had as part of an RFP process was we ate lunch with an organization who was considering us for the project and we did not talk about our proposal for a single minute. We just had lunch, we talked about each other, we talked about where we came from, you know, we talked about our interests and hobbies and T V. Shows and whatever and it was really fun hour and they called us the next day and said we’re in so it doesn’t, it doesn’t need to be that informal, but it’s important to not keep things so formal and so structured and so buttoned up because that’s not what it’s gonna feel like when you work with this agency, so try to replicate that feeling. Hopefully

[00:35:18.24] spk_0:
not right. I mean, this is this is an an iterative process, There’s so much back and forth. You know, this could be a six month project, you know, you want to uh yeah, you wanted to make sure you have chemistry with the folks that you’re gonna be working with,

[00:35:21.64] spk_1:
you

[00:35:29.24] spk_0:
don’t want it to be so formal that you don’t, you know, you know, you feel like, wow, maybe I better not bother them now or something like that. That’s that’s that’s a bad feeling like, you know, they wouldn’t give us, they didn’t give us much time or I felt awkward asking questions, you know, that’s those are all red flags big

[00:36:11.73] spk_1:
time and when you think about it, a lot of projects that require an RFP are pretty long term projects. A website could take up to a year. It could take longer depending upon the goals of the project. So you want to make sure you get along with these people because you’re gonna spend a lot of time with them over the course of the project. So use that meeting as a litmus test to see how well you get along with the candidate, how well the candidate gets along with you and then make that part of your criteria as to who goes from a finalist to an actual wegner that you want to work with.

[00:36:22.13] spk_0:
What’s like a median time for the projects you’ve done. Can you say, you know what, what should folks plan on? What what’s the median, a median time arrange for a, for a let’s say, a complete, not just a refresh, but a completely new new new site.

[00:36:57.03] spk_1:
Sure. For us it’s about 10 months and that’s because the first few months of the process, we’re not doing any work yet. We’re just doing research. So we’re doing interviews. Were researching your current site, we’re talking to other stakeholders in your network and we spent a lot of time on that before the work actually starts. So we are in the 10 month range for a full website redesign. There are groups that can do it faster. There are groups that spend more time on it, but For us a great believer, it’s going to be about 10 months.

[00:37:20.93] spk_0:
Okay. Okay. Um, so that is that, is that it for questioning the questioning the finalists? Oh and uh, who should be doing these questions? Should do you have like if you had a panel of three or four reviewers, those three or four reviewers be in the in the meeting? Because because that’s how you get, you know, you you want multiple people, I would think right?

[00:37:49.23] spk_1:
Yeah, I think that would be perfect. And if there are other people in your organization who you think might be on the project team, people that are on the day to day communications with you, the agency you hire those people should also be in the meeting and you don’t want it to evolve into something where there are like nine of you and three of them. But all the key players that have been involved in the process so far and those that are gonna be involved in the project with whoever you move forward with should be there.

[00:37:51.93] spk_0:
Okay. And selection?

[00:38:33.22] spk_1:
Yeah, this is it. So you’ve you’ve you’ve interviewed your candidates, you found one that you know you want to move forward with. So doing a don’t here to do is share the news with all candidates in a timely manner. So once you have made your selection, the contract is signed, then you can say send an email to everybody saying like thank you, we’ve made a selection, you know, we appreciate the work you put in your proposal. We’re going in a different direction and do that in a timely matter because people I know like myself were wondering, you know, where do things stand? Are we still in the running? We were a finalist. But how did that meeting go? Did it go well, are we gonna get to work? So that’s the do. And then in that email, this is the don’t which is don’t give the people, you did not select the finalists. You did not select the cold shoulder. What I would suggest, what I appreciate immensely is if in that email with the organization

[00:38:46.00] spk_0:
there have been that you did not get

[00:38:48.92] spk_1:
Yes,

[00:38:50.17] spk_0:
that’s happened to you. Absolutely

[00:38:52.29] spk_1:
do

[00:38:53.97] spk_0:
believe it. How could that happen? I can’t I can’t imagine it.

[00:40:06.41] spk_1:
I appreciate the endorsement. But for us we’re trying to learn from those that we don’t get is the why. And in that email where organizations say, you know, we’ve chosen to work with somebody else. For me, I understand like we’re we’re one of many who submitted a bid and we gave it our best shot. But what I want to have the opportunity to debrief with the organization and this could be as simple as a 15 minute phone call where the organization says, you know, here’s why the agency we selected stands out here are some things with your proposal that we fell fell short and and push you down to like a second tier was the other group rose to the top. And the organization may also say they’re comfortable, here’s who will be working with those kind of things are so valuable. I think organizations are often well intentioned and extremely respectful, but they can forget sometimes how much work goes into a really good proposal. A really bad one could take an hour, a really good one can take a day or more of time creating a thing, developing a timeline, developing a budget, talking to team members, making sure the process makes sense for these specific organizations needs. So Just a 15 minute phone call and look, I know it’s not the most comfortable thing to do to talk to an an agency you’re not working with but they are gonna be so appreciative of the opportunity. Some may not even take you up on it. But those that do will be happy to have the conversation and learn more about the process. They’re not gonna go into the conversation with like a chip on their shoulder. They’ll just go in looking to learn more.

[00:41:04.71] spk_0:
Yeah, they certainly should not. Yeah, you’re being very generous if you’re if you offer that offer that to the folks who weren’t selected. Yeah. And and if you look, if somebody does come, You know vindictive, you know, then you know that you made, you know that your selection process works because you suss them out. Okay. You just had to sit through an awkward 15 minute phone call that validated your process come. Yeah, yeah. I do find that valuable. Remember the last time I I asked it wasn’t offered and I asked and then I just didn’t hear back. You know, you know, basically an email said I’d like to know how I came up short, it’s happened to tony-martignetti I know it’s hard to believe

[00:41:06.99] spk_1:
too, but

[00:41:38.81] spk_0:
I’ve also not gotten something that I’ve been on one time and uh yeah, you like to know, you know, it’s just it’s just a gracious way of, it’s just a gracious way of conducting business to share your lessons, maybe, you know, help someone be better for next time. They’re not gonna try to talk you out of their decision that that’s that would be ludicrous. They’re not gonna go that far, it might be vindictive, but they’re not gonna try to talk you out of your, you know, they’re certainly not gonna try to talk you out of your decision. Um So yeah, that’s very that’s a good idea, josh. Very yeah, very magnanimous.

[00:42:18.70] spk_1:
It’s such a it’s so much appreciated because when I look back at proposals that I submitted to organizations, let’s say 56 years ago, there’s so much better and more thoughtful now because we’ve evolved as an organism as an agency. But also because we’ve gotten great input from those organizations. We submitted bids to that we did not win. And that’s helped influence how we evolve the way we pitch ourselves. So it’s it’s extremely beneficial. And again just a nice way to be magnanimous to use your word and show some appreciation to these agencies that truly wanted to work with you and gave it their all. Because if they’re a finalist they really did want to work with you. It’s not one of the groups that submitted this, you know crappy fill in the blank

[00:42:23.80] spk_0:
proposal. Yeah

[00:42:25.35] spk_1:
They genuinely put effort into it. So give them 15 minutes of your time and it’ll be much appreciated

[00:43:01.10] spk_0:
but good. Yes good karma. Um so some dates that belong in the in the RFP, you know the the deadlines that you’re specifying. I’ve got, you know the intent to bid then when the question period is gonna be I guess. And then should you say, you know what your review period is gonna be like we’re gonna take these three weeks or these two or three weeks to during for review and then and then the selection date, Are there other, are there other milestones you should you should be including,

[00:43:30.20] spk_1:
well I think you you got it. The one thing I recommend is flipping have the Q. And a deadline first and then they intend to bid after. So all the agencies can understand the questions that are being asked and then confirm if they might be the right fit to submit a bid. So Q. And a deadline, you know at least two weeks after the RFP is distributed intend to bid maybe a week or two after that. And I love it when there’s a little grid in the RFP that says, you know, um Q. And a deadline this intend to bid deadline, this your proposals do this date, we’re going to review over the span of these two weeks. Here’s another, this is like a more off the top of the head thing.

[00:43:43.18] spk_0:
It’s

[00:44:24.19] spk_1:
almost never that an organization says we’re going to review proposals during this time frame that they just need that much time. They always need more time. So when you’re writing a proposal, give yourself more time If you are gonna share how much time you want to spend reviewing tag on a week, because it’s gonna take more time than you think. Not just to get through all of them, but to have everybody internally score them. So I think it’s great to have that time in there. And if you can estimate when you’re going to actually interview finalists and make a selection, That’s great. And look, you can put a note. These are estimated dates are subject to change. But if you can give organisms or agencies rather who are applying a sense for what’s to come, That’s really great because they they’re probably pitching several other things at the same time, I want to make sure they can not just get your proposal and on time but make themselves available for potential interviews.

[00:44:34.50] spk_0:
Alright overall, you want to just make this a humane process,

[00:44:39.29] spk_1:
you

[00:45:03.39] spk_0:
may be humane, we’re talking to human beings. You don’t have to be overly formalistic. Um, you probably don’t want to be, you know that may put people off, that may put agencies off. Like we said in the beginning, they feel they have no latitude. That may discourage some bids. So right. Running you an RFP process while keeping your cool. Yeah. Bu man, come on.

[00:45:05.39] spk_1:
We’re

[00:45:13.59] spk_0:
all, we’re all humans. Alright, josh Excellent. Anything parting words you want to leave folks with reporting advice.

[00:45:16.19] spk_1:
Mm Yeah, I think you know, I think these dudes and don’t are really helpful and I mentioned this in the session but if you want to skip the RFP process, come straight to us, happy to work with you on a different website. Projects design and development and other facets also like branding in print. But I understand that our FPs are like I said before a necessary evil and when they are required. Hopefully these dudes and don’t make the process a little bit easier.

[00:45:41.19] spk_0:
Okay, great believer. What’s the website?

[00:45:43.69] spk_1:
Great believer dot us

[00:45:46.59] spk_0:
josh Lyman founder and president, Great believer, Great believer dot us josh. Thank you very much. Good to talk to you. Thanks for sharing all your ideas.

[00:45:54.94] spk_1:
Thanks tony

[00:46:54.48] spk_0:
my pleasure next week. The chronicle of philanthropy will go non profit with editor Stacy palmer. If you missed any part of this week’s show. I Beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn knife into dot C. O And by 4th dimension Technologies IT Infra in a box. The affordable tech solution for nonprofits. tony-dot-M.A.-slash-Pursuant four D, Just like three D. But they go one dimension deeper. Our creative producer is Claire Meyerhoff shows social media is by Susan Chavez. Mark Silverman is our web guy and this music is by scott Stein, thank you for that. Affirmation scotty be with me next week for non profit radio Big non profit ideas for the other 95% go out and be great.

Nonprofit Radio for August 16, 2021: Virtual Events & Design For Non-Designers

My Guests:

Evan Briggs & Gwenn Cagann: Virtual Events

Evan Briggs and Gwenn Cagann share their lessons from 25 virtual galas, which include takeaways for your next hybrid event. They’re both with Wingo NYC.

 

 

 

 

Josh Riman & Mike Yamagata: Design For Non-Designers

Wrapping up our 21NTC coverage, it’s a crash course in good design, covering fundamentals like color, type and hierarchy. Step outside your comfort zone with Josh Riman and Mike Yamagata, both from Great Believer.

 

 

 

 

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[00:00:10.74] spk_5:
Hello and welcome to tony-martignetti

[00:00:13.06] spk_4:
non profit

[00:02:17.44] spk_1:
Radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh and I’m glad you’re with me. I’d get slapped with a diagnosis of interception if you blocked me up with the idea that you missed this week’s show virtual events. Evan Briggs and Gwen Sagen share their lessons from 25 virtual galas which include takeaways for your next hybrid event. They’re both with wing go N.Y.C. and designed for non designers Wrapping up our 21 NTC coverage. It’s a crash course in good design covering fundamentals like colour type and hierarchy. Step outside your comfort zone with josh, Lyman and Mike Yamagata, both are from great believer. This week’s conversations are from 21 NTC and they wrap up our coverage of the conference and tony state too, sharing really is caring. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C O and by sending blue the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in Blue. Let’s get started. Here is virtual events. Welcome to Tony-Martignetti non profit radio coverage of 21 NTC, you know what that is. It’s the 2021 nonprofit technology conference. We’re sponsored at 21 NTC by turn to communications Turn hyphen two dot C o with me now from wingO N.Y.C. our Evan Briggs and Gwen Sagen Evan is digital fundraising and client engagement manager and Gwen is director of special events fundraising. Welcome Evan. Welcome, Gwen.

[00:02:23.64] spk_2:
Thank you. My

[00:02:25.41] spk_1:
pleasure. Uh, why doesn’t one of you? Uh, well, I’ll pick otherwise everybody was so polite. You work together and nobody will talk and then I’ll end up having to pick anyway, So, Gwen, uh, since you’re both from window N.Y.C. why don’t you acquaint us what lingo does.

[00:03:00.44] spk_2:
Thank you. Wingo is a small fundraising communications and design firm. Um, we have and call ourselves a boutique because we’re so small. We’re 12 people and we specialize in working with nonprofit clients, although we do have some corporate clients, but nonprofit clients that work in the social justice sector. Um and that’s probably about 70% of what we do and the remaining 30% or arts and conservancies and we help nonprofits with their individual giving and major donor fundraising and their special events.

[00:03:14.34] spk_1:
All right. And we’re gonna talk about special events. Um are where are each of you in each of you? In N.Y.C.

[00:03:21.94] spk_4:
I am in new york city.

[00:03:23.84] spk_1:
Okay. Where where what

[00:03:25.64] spk_4:
part? Um in Manhattan Health kitchen specifically.

[00:03:28.26] spk_1:
Alright, 9th and 10th of

[00:03:30.39] spk_4:
What? In between 9th and 10th on 49,

[00:03:52.14] spk_1:
Lot of good restaurants. Uh, 9th of from like 43rd and 44th up to like 55th or so, roughly 50, maybe 53. Some a lot Outstanding restaurants all along, 95. I’m envious of your food choices. There’s everything from Afghan. The Zimbabwe is on 9th. I think there was like 10, 12 blocks or so.

[00:03:58.44] spk_4:
Yeah, exactly. And it’s like almost feels like europe now with all the outdoor dining, they’ve completely shut down some streets and it’s just quite lovely.

[00:04:07.40] spk_1:
Right, right, so not ninth that they didn’t close. 9th of though, have they?

[00:04:11.10] spk_4:
Not 9th at but the side streets

[00:04:20.84] spk_1:
that go off of it. Right, right. We need folks need ninth, they have to get to haunt tunnel every day, Lincoln Lincoln, I should say in your neighborhood Lincoln tunnel every day. Gwen all right, so gwen, you’re an outlier, you’re not an N.Y.C. Where are you?

[00:04:24.94] spk_2:
Um I am actually, although I, when I’m in the city, you know pre pandemic in Boerum Hill Brooklyn. Um and right now though I’m writing out the pandemic in Jackson Wyoming, we have a small family place out here and I came out for a week vacation when things went isolated and haven’t left.

[00:04:44.94] spk_1:
Yeah, the week vacation that, that hasn’t ended yet in over

[00:04:47.72] spk_2:
a year in the great outdoors.

[00:04:49.84] spk_1:
Yeah, cool. So your window, your window Wyoming?

[00:04:52.84] spk_2:
Exactly and we have a window India to right now one of our graphic designers is based in India where she was writing about the pandemic and so we’re worldwide.

[00:05:06.84] spk_1:
Okay, that’s strictly N.Y.C. alright, your Boerum Hill. So you live in Boerum Hill. Yeah. Remember the park slope food co op by any chance

[00:05:13.62] spk_2:
know, but a couple of my colleagues are half of us live in Brooklyn and yeah, so I know it’s changed a lot during the pandemic with the work hours and such, but what a great place.

[00:05:57.74] spk_1:
It is a great place and I’m still a member. I live on the beach in north Carolina. I’m still a member of park slope food go up. Uh you know, they suspended the, they suspended the work requirements for the whole year. Now, they’re just slowly getting back into the member work requirement, but it’s optional for several months. And you know, I don’t know when I’ll be back up, but uh I maintain my membership in the go up because before that you could bank your shift, you could do, you could work a bunch of months. Uh you could work a bunch of shifts like in a week or even in a months and have them for subsequent months for many, many months. So I never lived

[00:05:58.31] spk_3:
in a community.

[00:06:27.74] spk_1:
It’s a great, it is great community park slope food co op shout out. I’m gonna be one of the most distant members. I mean north Carolina, you know, it’s not, it’s not easy to get there, but it’s, I keep my membership, it’s still worth it. All right, so we should be talking about your N.Y.C. you’re not your window N.Y.C. topic, you’re 21 ntc topic, which is a virtual events for the masses inclusive and interactive gatherings, Evan, what what is this all about? You’ve got uh you did like window did like 25 virtual galas in 2020. What you’ve got lessons for us.

[00:07:21.34] spk_4:
Yeah, we um, we quickly pivoted to uh throwing virtual events for our clients. A big part of our business, pre pandemic was was in person events, big Gallas and even smaller donors cultivation events and our firm learned quickly how to transform that experience into a virtual experience. Um, and we’ve had great success and continue to have great success um, with the, with the virtual events. Um you know, we create a space virtually on a platform where folks can gather and interact and have a really sort of intimate moment with, with the charity and we’ve found that fundraising has met or exceeded all of our, all of our goals um, for each of our clients and yeah, it’s, it’s something that we think is here to stay and you know,

[00:07:31.69] spk_1:
why is that why are virtual events going to continue when we can return safely to in person events?

[00:07:37.84] spk_4:
Um, I think people just learned that there’s, there’s so much benefit to having a virtual event. Um

[00:07:43.63] spk_1:
you know,

[00:07:44.32] spk_4:
one of the most obvious reasons is that so many people can, can gather

[00:07:47.87] spk_5:
um from

[00:08:17.54] spk_4:
all over the world and you know, the, we suggested to all of our clients that they make these events free to join um and then still offer sponsorships and other ways to donate. One of the big moments that we always have in each of our virtual events is what we call our live ask. So there’s still a moment where, you know, at a typical gala, there’d be a paddle raise or live auction. We’ve adapted that to a virtual moment and you still feel that energy and get to, uh, you know, have a night of successful fundraising with, you know, sometimes up to 1000 people, sometimes more.

[00:08:48.94] spk_1:
Okay, Alright. So remaining remaining relevant virtual events and uh, so I gather you have a bunch of, a bunch of ideas, like some new, I don’t know, maybe their new best practices or tips tools, strategies for successful virtual events. Is that, is that right? You’re gonna share a bunch of what you learned, how we’re going to bring in some, uh, inclusivity as well. Do I have that?

[00:10:17.94] spk_2:
Yeah, I’ll jump in here. I mean, you know, add on to what Evan said, um, that inclusivity by making it open to a broader range of people, not only your major donors that could afford that $500,000 dinner ticket when we were in person, but also everyone staff clients, People that benefit from the work of the non profit organization, really just reinforce all the positive things about your organization’s community. So the major donors feel great because they’re actually getting to interact with, as I said, some of the people that are benefiting from the programs and you know, it hits home in a really different way. You also get to grow your list. So all of those and we’re saying that, you know, somewhere between twice as many and three times as many people register for these events as you would get in the room. So let’s say you had a 400 person gala at Chelsea piers, see the dinner, you could get a, you know, 800 people registered for your event, usually about 70% of those actually tune in that evening. Um those are 300 new people, you know that you can, you know do some research on prospect with them if they come to the event, they now know about your organization, and so you know it’s a great way to grow your list, it’s really hard to grow your list in in real life, it has been traditionally and so that’s when big benefit in addition to this, just community feel and people really getting to know your organization and be interactive with it.

[00:10:27.99] spk_1:
All right, Gwen, let’s stay with you, let’s get into some ideas that you have about producing successful events. What should we start with?

[00:13:46.24] spk_2:
Yeah, I mean, one of the biggest things is with virtual events is to be creative, there is no one cookie cutter way to do it for all in our opinion, you know, we do, Evan can talk later about some of the platforms we use if that’s going to be relevant to this conversation, but you know, we have a platform that works, but it’s really flexible for whatever program the client wants to put on and, you know, we highly recommend not just translating, you know, speakers at a podium to the virtual world. We want to make it much more engaging and exciting, fast paced dynamic. Um and so one of the biggest things we like to do is a little bit of what we’re doing today, have your speakers in conversation, and that could be honorees in conversation with someone who would traditionally present them in the world world, but it doesn’t even have to be that formulaic or formatted. It can be um an honoree in conversation with an expert in the field of what, you know, let’s say you’re doing immigration or foster care work, who are those experts in the field, let’s work them in because that’s a big part of what your audience is going to be engaged in hearing from. Obviously if you can get some celebrities, it’s wonderful. Um we do find that we’ve been able to get yeses for more celebrities in the virtual world than we did in the real world. I think part of it is because um even though there’s an event day that we stream on this event, we do pre record most of it, that’s the, you know, behind the scenes real life um reality. Um we primarily do that because we want to ensure a seamless experience. Um and prerecorded can still be totally relevant, totally topical. Um you know, during the heights of the pandemic and the craziness of the previous administration, we did end up when there was some, something crazy in the news, we did end up re recording, say um an executive directors piece, very, very close to the event because something relevant happened that, you know, we don’t want to be tone deaf about. So anyway, pre recording really helps as well. And then it helps again with those high profile people, whether they be on res or donors, um you know, who you want to get speakers or celebrities because um you know, you can do it around their schedule. Um also we just find that some very many of these high profile people who may have had just insane travel schedules, you know, our were more available and certainly, you know, had such a big urge to get back. So that was a big piece of it. Um the other um thing that we highly recommend is to share the record and share the event. You know, use it more than event day. You can either, you know, distribute it via your blast on your website through um, you know, as the full piece, which is great to do, but then also, you know, create some video clips um and share those unsocial and wherever you can for the relevant audiences. Uh and then I guess the last big piece and and maybe this should be a whole section of conversation today is looking to the future and hybrid event. So you know, depending on when you want to fit that and we can talk about that as well.

[00:15:28.54] spk_1:
It’s time for a break. Turn to communications. They help nonprofits like your nonprofit tell compelling stories and gain attention like attention in the Wall Street Journal, the new york Times, the chronicle of philanthropy and lots of other outlets. You’ve been hearing me name, Turn to communications. Your story is their mission turn hyphen two dot c o. Now back to virtual events. I love the idea of recognizing that you’re honorees and celebrities are so much more available for a virtual event and pre recording to, to present during the event. Um honorary, honorary timing can be a bet. Yeah, I’d love to be your honoree, but you know, I’m gonna be in new Zealand that week so I, I can’t do it. But you know, you could record from new Zealand or we can record from your home six weeks in advance. You know, it’s very good, very good point. Maybe that’s obvious it’s probably obvious to those of you who are doing events. Uh, I’m a lay person. I’m just, I’m learning this for the, for the 25 minutes or so that were together. So you spend your time studying this. Um, is that all the, the Evan, is that, is that all the strategies be creative pre record, you know, try to leverage celebrities, celebrity availability, honoree availability, share. Repurpose. Uh We could talk maybe about hybrid any any other tips though before we move onto platforms and resources.

[00:16:27.74] spk_4:
Yeah I mean one thing just to add on to the prerecorded tip is you know we do also Sprinkle in um some some live moments and you know and we and we do that strategically so we do reinforce that feeling that this is happening live throughout the event. And then you know we often will have our live moment directly in the middle or in the first half sometimes we’ll open up with a with a live em see that’s another great tip for a virtual event is to to have an EMC who can tie everything together, who’s really energetic um who can end you know can also interact with guests as they’re chatting. Um That really uh we found that the chat is crucial which is um which is why the platform is so so important when producing a virtual event. You know, we uh made a decision not to do our events on our most of our events on zoom because people are you know a little zoomed out and zoomed fatigue.

[00:17:08.54] spk_1:
We’re gonna we’re gonna get we’re gonna get to the platform. Um but the interesting it sounds like you need some you need an M. C. With a little higher higher capacity because all the moments are not gonna be scripted ideally because like suppose there’s a technical glitch, you know you want an EMC who can make fun of it be flexible not get flustered because you know they have to do a little tap dance for for a minute or two while you figure out the back end problem or something. So it sounds like you need a and see a little more uh yeah bring a little more to the game. Yeah that’s

[00:17:45.14] spk_4:
that’s ideal. I mean we you know we’ve also worked with with folks who aren’t professional M. C. S. And part of window service is we are day of support so we on that back end are all on a conference call you know in a headphone in the M. C. S. Ear in case one of these you know glitches happens or we need to communicate something or you know we just had a $75,000 gift. Um So you know really another beautiful thing about ritual events is that they really are you know opportunities for everyone, you don’t have to have a professional EMC does help you know but not required.

[00:18:19.74] spk_1:
It sounds like great fun. I would like if you if you ever if you ever need of an M. C. I would love to do something like that. Uh You seem great. I would love it. I love the flat. I mean I’ve done improv, I’ve done stand up comedy but I’m not trying to give you my resume but it just sounds like fun, it could be great you know, there’s a great energy and you got the producers in your ear, helping, you know, coaching through and, you know, and then you you’re on your wing it for a couple seconds, or like a great gift announcement, Whoa, you know, bring that person up, whatever. All right. Um All right, so what’s the, what’s this cool platform? That’s uh supersedes zoom.

[00:18:28.94] spk_4:
Well, there’s, you know, there’s a number of platforms, The one that we’ve been using primarily is called demio. Um it’s

[00:18:29.69] spk_1:
a

[00:19:07.54] spk_4:
demio demio D E M I O um it’s very intuitive, it’s beautifully designed. You can customize it. The chat function is, you know, very easy to use and fun, you know, it’s not it’s not hidden. You can use emojis, that’s another great thing for this. Um for the chat is the use of emojis or GIFs, um, ways to express an emotion, right? You can also tag people um, so you can speak to them specifically. Um and we’re seeing that, you know, more and more of these platforms are popping up and increasing and that interactivity element more and more, but Demi has been our preferred platform

[00:20:08.74] spk_2:
and the other real important, really important reason. We started with demio and then just Evan and our other team members do a lot of research. Probably weekly on what tuck has changed, you know, should we stick with this or try something else and they keep reinforcing that, this is the right one, but what I was going to say is that there’s a real ease of registration for people, you know, for guests coming to the event and that was really important to us. Well in the beginning zoom was you know, sometimes if you didn’t have the latest app you wouldn’t have the audio or you know it was difficult, I know zoom is really smooth out, but still this is easier than the zoom app, people literally put in their name, their email address, they get a unique link to click on reminders, come to them a day ahead, three hours ahead, 15 minutes ahead, they click in there in and the unique link is nice too, because then you don’t have to worry about someone getting in and zoom bombing or what have you, so you know it really is sort of a great gatekeeper, gatekeeper and really easy to use and then for those producing the event um what we don’t want to forget is that it’s incredibly great for uploading our content, switching between live and pre recorded um going to that live text to pledge moment that have been referenced, so you know, there’s some real advantages to delivering a seamless event as possible.

[00:20:41.84] spk_1:
Gwen, would you just reinforce it please and just spell demio again?

[00:20:45.12] spk_2:
Yeah, I d like dog e m I O demio

[00:20:49.52] spk_1:
alright, thank you, thank you.

[00:21:13.44] spk_4:
And one thing I will, I’m sorry, I will just say is that sometimes what we’ll do is tack on a zoom after party to radio events. So to me is sort of like the main event. This is when you go and you see and you hear and you fundraise and then, um, we, you know, even auto directs people to the zoom afterparty. If that is something that you’re planning, um, where folks can actually get on camera and see each other, we can, you know, do a toast. We’ve done dance parties. Um,

[00:21:55.84] spk_1:
you gotta move on. That’s cool. I love the idea of the after party though. Cool. And after party for virtually all right. Um, you know, we’ve had, I’ve had a bunch of guests from ntc talk about inclusivity. Uh, so I’m gonna, we’re gonna, we’re gonna pass that part with the three of us. But I would like to talk about communicating with these new supporters, Gwen, that you said, you know, you could end up with hundreds of folks that wouldn’t have attended your, your, your in person event virtually obviously because they can come in from all over the world. Uh, we just have a couple minutes more left. So what’s your advice around engaging folks who are new to your organization? First time was is this terrific demio based event.

[00:23:45.94] spk_2:
Yeah, exactly. Well, what we are finding to that many of these new uh, guess, you know, become donors that night they donate in the text to pledge, which is just the first step. And so of course the biggest thing right away is acknowledging and thanking and then, um, which happens right after the event. Every donor to the text to pledge and to the event. You know, anyone who’s, who’s donated any amount, um, pre or at and then post event when we do send out the full event recording, we do give another opportunity to text to pledge. And then, yeah, it’s the thinking. It’s just the ongoing blocking and tackling and cultivation. So, you know, we would add those people to our clients email list. We would include them in our newsletters are ongoing e blast. Um, I will say, you know, we would recommend that the organization screen and rate their new donors like, you know, a traditional, you know, fundraising approach. Let’s take a look at these people owe somebody gave us $1,000 that night. If they give us 1000, there’s probably a lot of capacity there. Let’s do a little more research. And for anyone who’s a real real major donor, um, they should get thanked more personally. So maybe the executive director reaches out after the event and thanks them or you know, has a virtual coffee with them down the road. But you know, just slowly inappropriately. You know, seeing how interested they are in the event and see how you can engage them down the road both as a donor, maybe as a board member, maybe as a volunteer. If your organization has a lot of volunteer opportunities, but you know, just to engage because they came and they got involved.

[00:23:50.14] spk_1:
Can you say a little more going about what to do maybe in the the days following the event that that first, that first follow up opportunity, can you drill down a little more?

[00:24:12.64] spk_2:
Yeah, exactly. We highly recommend a post event. He blessed the exact day after or you know, if for some reason you did an extra day um, within within a couple of days of the event to thank everyone for coming, share the full event, recording with your list. Anyone who both signed up to come but didn’t tune in and are your list of who didn’t sign up to come because now you can see it right? People are busy and while we are experiencing an increased number of people joining these events, there’s obviously a lot of people that just can’t on a given day. So you know, that post event d blast is really important. And again, to give one more opportunity to give to the event and support the work and then sending those, thank you an acknowledgement letters that actually are, you know, the official tax letter that people can use in their, in their tax taxes, um, with any donations that have been made. And then just, you know, I’m going um, can be staying in touch with donors. Um, you know, we recommend that, um, that people use e blast, you know, at least you know, monthly, um, and social posts to stay in touch with donors and then ideally maybe a quarterly newsletter. And then if it’s appropriate, if you can segment your list enough, even some special donor communications a couple of times a year to those most major donors that are a little more inside re

[00:25:26.15] spk_1:
okay. Okay.

[00:25:27.94] spk_2:
And when we can get back into it cultivation events, you know, we love having, you know, pre pandemic and we’ve actually got a couple tentatively scheduled for the fall. You know, that would be outdoor. You know, like a person who has a building with a rooftop, you know, invite, you know, a small group of people to gather and hear from the executive director of the program. People about what’s new and what’s been going on with the organization. We feel like there’s a lot of pent up demand for that.

[00:26:02.14] spk_1:
Don’t feel the events don’t feel the events. All right. Evan. We just have a minute or so left. So why don’t you just leave us with some last minute motivation,

[00:26:39.84] spk_4:
um, motivation for virtual events. I would say do one, do one, do one. There’s, you know, the world is really your oyster. Um, start with developing a run of show that is less than one hour. That’s, that’s the time that we, um, recommend. And just think about the story that you want to tell and then the folks that you want to tell it. Um and you can, you can produce a virtual event on any budget um and you know, do it within three months even less. Um it’s something that you won’t regret and it will live in perpetuity.

[00:26:58.84] spk_1:
All right in perpetuity. Well nothing is better than that. That’s Evan Briggs client and digital fundraising and client engagement manager at window. N.Y.C. along with Gwen, Socgen, Director of special events fundraising also at wingo, N.Y.C. Evan and Gwen, thank you very much.

[00:27:07.77] spk_2:
Thank you. Thank you so much. tony pleasure all you about EMC

[00:30:35.54] spk_1:
Yeah, wait, let me get to my art show for our audience. Thank you for being with tony-martignetti non profit radio coverage of 21 Ntc were sponsored by turn to communicate, we should be sponsored by window with all these shout outs but we’re not. We’re sponsored by turn to communications turn hyphen two dot C o. It’s time for Tony’s take two sharing really is caring who can you share? non profit radio with may I make a suggestion Ceos Executive directors board members, non profit radio has proven to be valuable for these folks, I hear the feedback from them in this way it sparks conversations, it stimulates thinking, it broadens perspective, gives you something to think about. Maybe even and to talk about and then maybe even act on in your non profit so these conversations these thoughts often start at the leadership level so that’s why I’m saying ceo Executive director board member uh, I think last week’s Show is a perfect example of that. The performance improvement. Talking about the 360 assessments, 3 60 feedback ideal for leadership to think about as a method of performance improvement for for a team. Um, this week’s show, this week’s show more of an example of something that someone in leadership would share with the folks on their team that it’s appropriate for. So virtual events. Um uh, goes to the folks who are thinking about working on, not just thinking about, but who work on events. The design for non designers. If that applies in someone’s organization then they’re likely to pass it on that you know, every every shop can’t afford a design, a designer or design team certainly or even necessarily freelance consulting to help with design as you will hear my guests josh and mike say so in that case it’s leadership passing on segments, conversations that are appropriate to the folks that they’re right for. So C E O s executive directors, board members, they are terrific listeners. They get value from nonprofit radio do you know someone in one of those positions that you can share? non profit radio with, I’d be grateful if you do please sharing is caring, thanks very much for sharing. non profit video That is Tony’s take two now it’s time for designed for non designers welcome to tony-martignetti non profit radio coverage of 21 Ntc the 2021 nonprofit technology conference were sponsored at 21. Ntc by turn to communications turn hyphen two dot C O. With me. Now our josh, Lyman and Mike, Yamagata, they’re both from Great Believer. Josh is founder and president. Mike is art director. Welcome josh. Mike Welcome from Great Believer.

[00:30:38.84] spk_0:
Thank you. Thanks tony

[00:30:40.17] spk_1:
My pleasure. And josh welcome back to a nonprofit radio

[00:30:43.74] spk_3:
Happy to be back to timer.

[00:30:53.14] spk_1:
Yes, we’re talking about the design designed. Your session was designed tips for the non designer. I’m actually gonna start with you mike as the designer as the art director, we can actually do this. We can, we can instill some some degree of design in people in like less than half an hour.

[00:31:05.44] spk_0:
We can. It is possible. Yes. Uh, there’s just some fundamentals and you just have to know it and where you go.

[00:31:22.04] spk_1:
All right, we’ll see where we go. Right. My extent of my design is symmetry. That’s all I know. That’s all I can do. If you go to my yard outside my yard, it’s symmetric. Uh, if you look at my, I don’t know, you look at my furniture, it’s symmetric. Um, when I draw something, it’s a house with a roof and there’s a window on each side of the house, so straight symmetry.

[00:31:33.81] spk_3:
No chimney.

[00:31:34.99] spk_1:
Maybe you could help me? Part of me was that josh?

[00:31:38.03] spk_3:
I said no chimney on that house.

[00:32:00.34] spk_1:
No, because that would be a said, well, I have to put it right in the middle. Usually a chimney is off the side so that would mess up place metric get all right. Um, All right. So let’s go to the non designer josh. I mean, you’re not, you’re the, you’re the chief of this, uh, uh, design company, but you’re not necessarily a designer. You you feel confident to that we can do this.

[00:32:27.94] spk_3:
I do. I’m the ultimate non designer because I started the design agency and I have no design expertise or experience or clout of any sort or kind. Um, mike is nodding and it’s very true. And this session is for people who work at nonprofits who did not intend in starting about non profit to do design work. Maybe they’re Occam’s associate or they work in the marketing department. And suddenly one day someone says, hey designed this flyer design the social media graphic and they’re like, I don’t really know where to start, but our our session is about how those people actually can be designers and they can learn some pretty straightforward basic fundamentals to improve their design and to improve it. Starting today after they listen to this session.

[00:33:08.54] spk_1:
Absolutely. We’re gonna take a day to give some thought to the session to the podcast and then uh, start, start the day after, start the day after you listen. And of course, you know its design tips for the non designer. It’s not great design for the non designer. So, you know, this is not like those ads, those early Photoshop adds years ago, I’m dating myself but you know, take a Photoshop course and you’ll be a great designer. We’re not we’re not advocating that Photoshop even still exist. Mike, is

[00:33:12.22] spk_0:
this still a thing? Okay.

[00:33:16.74] spk_1:
All right. So, um let’s start with some fundamentals. I feel like we should start with the art director. What are some design fundamentals

[00:33:52.14] spk_0:
of course? Um first one, I talk a lot about graphic design in general. It’s all about visual communication, Right? So that’s the whole point. So you want to create strong uh design which equals strong communication, getting your message and ideas across effectively and clearly. And you need a few things to make that happen. And a few of the things that we talked about our session were four design fundamentals. Those are color typography, white space and hierarchy. So those are four of the building blocks. You know, there are more, we thought we’d start with those and I can talk a little bit about them if you want me to or

[00:33:59.64] spk_1:
Yeah, it’s a little it’s a little about each one. Yeah, just like we’re gonna

[00:35:14.54] spk_0:
build on these. Yeah, exactly. We’re building the building blocks. So color used to draw attention, communicate emotions, ideas, meetings without any text at all. So colour is a really powerful tool. Um typography, it’s just the style or appearance of text. You use typography to establish strong visual order. Also known as hierarchy. Readability. Accessibility. Especially for the visually impaired, you want to have strong typography and it balances out the overall tone of the design. Then there is white space which doesn’t mean white space, it means negative space. Right? So the space between the elements, you actually want to use white space as a design element. It helps with readability, prioritising content. Um kind of leading your eye from A to B. And then hierarchy is actually a visual technique where you’re putting all those three fundamentals together to create visual order. So it helps the user go from A. To B to Z. And it navigates you through everything. So hierarchy is kind of like um once you get all these three fundamental together you put those pieces together and then you get hierarchy. So those are the four fundamentals.

[00:35:34.54] spk_1:
I feel like I get I get I I see bad hierarchy uh like all the times you see a piece you don’t know where to read how to read it or you know or how to say the word that they made up or something? You know, there’s not enough visual clues to guide me through this new word or the peace generally like do I read up here or is this more important on the side or you know?

[00:35:39.74] spk_0:
Okay. Exactly. And that’s actually called cognitive overload, where your eyes don’t know where to

[00:35:44.92] spk_1:
look. It takes

[00:35:45.87] spk_0:
so much in, you know you only have so many seconds to retain it and then poof, it’s gone. So then you lose it, you know? So that’s the answer. So

[00:35:58.54] spk_1:
uh so now josh, how do we apply these fundamentals to our blank screen that were expected to come up with? Should we, should we design a sample piece? Should we be working with a, should we talk about a hypothetical piece or should we not do that? How do we, how do we apply? What what might just explain?

[00:36:12.63] spk_3:
Mm That’s good. That’s the ultimate question. I think it kind of depends what level of a designer you are. If you’re someone who’s already done some design work for your non profit, you’ve made a flyer, made a postcard, made a social media graphic. You can kind of look back at the design work you’ve already done through the new lens of colors. You know, Am I using too many colours typography? Is there a nice contrast here between the Fonz? I’m using um white space. Is this work? I’m doing too crowded. Is there no room to breathe and that all ladders up the hierarchy? Like mike was saying. So I think if you’ve done some work, it’s kind of time to do a little audit and look back at what you’ve done. I’m sure you’ve gotten better over the years, but there’s still probably room for improvement to communicate your message even more clearly.

[00:37:18.73] spk_1:
Let’s talk about some of the colors. What what some of the colors mean to me, red is anger or you know, but I’m the symmetric guy, so don’t pay no attention to what I say. I’m just, I’m just a lackluster host here. Um, say say either one of you, uh say something about some some basic colors and what they evoke.

[00:38:16.42] spk_0:
Sure, absolutely. I mean colors it’s tricky, right, because colors red represents danger. Stop. You know, it’s a cultural thing. So it’s, it gets tricky there. What we’re trying to focus on more is um, sometimes designers use formulas, so they use complementary colors which colors are opposite of each other on the color wheel or analogous colors, which colors are that are paired next to each other on the color wheel. Uh one of the really nice tips we like to say is use monochromatic colors. So what does that mean? That just means using one color, but changing the value or saturation, so light to dark or the intensity of that color. And before you know it, you can use one color and spread that into four or five different colours. Uh, so if you’re looking at, you have your own brand guidelines, let’s say you only have a certain amount of colors or you can really get a lot of mileage out of using one color. So those are a couple of things we’d like to use. But yeah, color can definitely use to draw the attention to bullseye into an area to lead each other areas. But we like to start with the basics. So yeah, those those formulas really help people.

[00:38:28.42] spk_1:
Let’s start with some or talk about some of those brand guidelines as you just mentioned it. And that was, that was part of your, your session. What are these?

[00:38:37.92] spk_3:
I can take that one.

[00:38:40.92] spk_1:
it’s your non, you know, non designer. So you need to jump in whenever you can talk about something.

[00:38:45.01] spk_3:
I know a bit over here. Probably

[00:38:57.22] spk_1:
resented by everybody at the agency. Right? You have no guy even Why is this guy leading us? All right. I’m trying to cause dissension and great believer. All right Brain guidelines please.

[00:40:30.11] spk_3:
So every organization needs to have brand guidelines. The brand guidelines need to explain what’s your logo and what are different lockups of that logo? Is there a horizontal version? Is there a vertical version? It needs to describe your fonts, You know, what are the funds in your logo? What are your headline fonts? What your body copy fonts? And what colors do you have in your palate? What’s your primary color palette? Is their secondary color palette? Brand guidelines should also show dues and don’t for your logo. So for example, don’t change the font and the logo. Don’t stretch it. Don’t put it behind a different colored background. Don’t change the colors, things like that. So even if a non profit does not have brand guidelines, they should make them. We actually did a poll during our session, we asked all the attendees if your organization has brand guidelines and about, Let’s see about 85, said they do have brand guidelines, which is great. Um, and if they don’t, we said you should just go make some and you can make them literally in a Microsoft-word document where you just type out here are colors. Here are fonts, here’s how our logo works and then build on it over the years and make it a more expansive document. But it’s really important to have to make sure there’s consistent communication. So if the non designer at a nonprofit starts to utilize, let’s say another colour like Mike was saying, maybe you’re gonna explore a monochromatic color, a different hue of color in your main palette that should then go into your brand guidelines. So other people that pick up on your work, let’s say an external design agency uses those same colors and things feel cohesive. So we’re big believers in brand guidelines for consistency but also knowing that they can evolve over time as your brand

[00:41:11.01] spk_0:
evolves. Likewise. Yeah. And I’ll also like to say that brand guidelines, you know, they’re, you’re mentioning, how do you start, you know, how do you start designing something blank piece of paper? What can you do? Well, you really should look at your brand guidelines in there. There should be also samples of, you know what a poster’s should look like, what should a page and website look like. So these are all guys to help any designer pick that brand guy lines up and start to use it because it’s all about building and strengthening your brand recognition. And the first step is building that brand guideline and then following all of those elements and using them consistent.

[00:42:23.10] spk_1:
It’s time for a break, send in blue. It’s the all in one digital marketing platform that has tools to build end to end digital campaigns that look professional that you can afford and that keep you organized. It’s all about digital campaign marketing, most marketing software enterprise level made for big companies with the big company. Price tag, sending Blue is priced for nonprofits. It’s an easy to use marketing platform that walks you through the steps of building a campaign to try out sending blue and get the free month. Go to the listener landing page at tony-dot-M.A.-slash-Pursuant in blue. We’ve got boo koo but loads more time for design for non designers. You have some software resources that are simple enough that people can use them but fancy enough that they can do the do the do at least some basic, some basic design like color topography, et cetera. Where should we, what can we start with? What is what’s the first resource that you like mike.

[00:42:38.40] spk_0:
Oh for me, my bread and butter was would always be creative cloud, which is Photoshop still a thing illustrator in design. Um, but also utilizing newer apps like sketch or sigma, which is more about web design. Digital focus materials josh can talk to more about that

[00:42:53.60] spk_1:
spell sigma pleases ph

[00:42:55.54] spk_0:
f uh f I G F

[00:42:57.66] spk_1:
a thick. Okay,

[00:42:59.15] spk_0:
big and a fig

[00:43:00.13] spk_1:
leaf. Okay. Uh,

[00:44:33.59] spk_3:
and I can, I can pick up on that because the tools that mike mentioned are for people who are designer designers and who are more advanced, they can use the creative cloud programs to design things from scratch. They can use figure sketch to design websites from scratch a tool that we love. And we actually use ourselves and also encourage our nonprofit friends to use those non designers is Canada and Canada is probably a very popular program at lots of non profits because first of all it’s free for most nonprofits to use. But it’s also very user friendly in terms of developing templates. So developing a template for a postcard or a flyer or business cards, something like that. It has a really nice web based kind of drag and drop interface that still lets you make things that are customized and fun and branded. So we think Canada is a really nice starting point because you can really do anything in there are session. We actually asked all the attendees, you know, what kind of design work do you find yourself doing most often? And social media was number one, but people said they do web, they do email, they do print. Um there’s so much you can do within Canada to create something that’s beautiful and still fits within your brand guidelines and your brand architecture. So we were big fans of Canada and something else. Speaking of email, male chimp, constant contact platforms like that, make it pretty easy to develop a blast templates that you can apply your colors to apply. Not maybe not your direct funds, but a font that resembles your font to make things still feel nice and feel cohesive and feel engaging. So we like those tools specifically for email blasts, but recommend can refer a lot of other design endeavors.

[00:44:54.59] spk_1:
Cool. Okay, even I’ve heard of Canada, I think it’s I think that’s pretty, pretty widely known, but I’m glad, you know, a little more detail. Um and you mentioned. So like Canada you can do the postcard template. So those those templates that you do could be part of your brand guidelines. Here’s our here’s our template for an announcing event. Here’s our template for whatever campaign postcard, etcetera. Okay,

[00:45:17.09] spk_3:
Yeah. And camp gives you these kind of starter templates. So it can say, you know, postcard four by six inches. So it gives you the the real estate to work with and then you can actually design the peace within it. So you’re not kind of crawling in the dark. It gives you a nice starting point. Okay.

[00:45:18.49] spk_1:
All right. I’m glad to see, I’m trainable. I’m glad to know that. I’m glad to learn that there’s there’s hope beyond symmetry. All right. Um, but we still got a good amount of time together mike. What what else? Any other, any other resources?

[00:46:03.28] spk_0:
George resources for color. Uh Good one is coolers dot C O C O L O R S dot C. O. What they do is you can start to pick and choose and make your own palette and create different color combinations. What you can also do is lock in certain colors. So let’s say in your brad guidelines, you have a blue or red and a green. You can punch those colors in, lock it and then just start to play and create different palettes around it. So I think that’s a really good resource to use for

[00:46:05.49] spk_1:
colours, coolers,

[00:46:07.03] spk_0:
spellers. Sorry?

[00:46:28.88] spk_1:
Yes, coolers. You said it coolers dot C. O. Right. Yeah, that’s yeah. Okay. Okay. Um um, say a little more about the sweet that you both mentioned. The that includes, um, Photoshop. Uh, what was the suite of, It sounds like a suite of three in design, Photoshop and illustrator, illustrator, illustrator. Yeah. What is that expensive for? For folks?

[00:47:09.28] spk_0:
It can be it’s a subscription based type deal. Now, before you could just buy it outright and then I get free updates, but now it’s a subscription based, so yeah, you’d have to pay monthly for it. Uh To me it’s it’s worth it because that’s what I use every day. Uh interesting what josh says if it’s feasible to have a whole team to use it um because I need to get multiple accounts for it. But yeah, illustrators mostly used for icon vector work, it’s actually drawing things out and making vectors out of it so you can scale it. Photoshop is used to retouch photos um and in design is mainly for printed pieces like brochures, laying those out books, magazines, china reports.

[00:47:16.78] spk_3:
Yeah, I’ll just say, you know, cost around 100 a little under $100 per license. So per per person to access these programs as well as others, a little under $100. And one thing might mention

[00:47:30.34] spk_1:
Like $100 per month per person.

[00:47:32.47] spk_3:
Exactly, roughly. Okay. Yeah. And this is still for like the kind of design or design or someone who’s a little more adept and skilled and has more experience in the design space to use programs like these that can really unleash their skills. And one thing mike said that I think worth mentioning, especially since tony you mention Photoshop before is a lot of non profits tend to use Photoshop for creating templates for let’s say for a postcard for a social media post. And we actually don’t recommend that Photoshop is really a photo editing tool and if you’re going to make simple templates, we definitely recommend Canada it’s a lighter weight, easier to use. Program Photoshop, it gets a little complicated files get big and like maybe you could talk a little more about Photoshop is not the right fit for that. We try to restrict Photoshop to photo editing, which is really

[00:48:31.97] spk_0:
its core purpose. You can get very in depth with Photoshop, but it’s not really needed. If all you’re making is a template for something. It’s a lot of times. Professional people retouch photos, video, all of those things. So yeah, completely not needed. Okay, canvas, canvas, canvas.

[00:48:58.87] spk_1:
Alright. Um All right. We still got some time, uh, techniques. You know, how to how to visualize, you know, like what goes on in this designer brain of yours. Like what what are you thinking about while you’re creating something? What does give you a little peek? That’s like that’s why I always sucked at math and science. I never knew what was going on in their mind. Like you show me how to do it. But what are you thinking about? How do you conceive

[00:49:57.57] spk_0:
of it? Yeah, it’s I’ll give you another peak. Um It’s it’s it’s keeping these fundamentals in check. But then also looking at the world around you, looking at type around you, looking at colors around you, look at how other people are doing it. You know, create mood boards for yourself? Look at other anything that gives you visual stimulation. Go for it. And it’ll kind of help the board. What’s the mood board. So, mood board is something that helps get all of your thoughts Home together distilled onto one board. So that’s photography style color type. You know, you start to combine certain things that you find work well together and then when you then you can step back and you see it as a whole, we call that a mood board. So that helps you visualize um creating systems or identities for for branding and design in general. So it’s kind of like one of the first steps you do in your inspiration process. Okay. But yeah, some of some

[00:49:59.78] spk_1:
other quick tips. Yeah,

[00:50:54.36] spk_0:
yeah, sure. We talked about color, but maybe we can talk a little about type type and white space. Um I think for everything we’re gonna talk about, you really want to keep things simple even for, you know, designers, we’ve been designing for years, keeping it simple is always the best way to go. So in terms of typography, maybe just pick one typeface and use contrast. So different weights, different sizes, but just keep that one, you know, font and you just kind of use that throughout your piece, you know, white space? Just making sure we call a reductive design after you design something, start taking things away, just take things away and see how that looks. Does it feel cleaner. Does it feel more legible or did you lose something, you know, did you lose some of that? Um and for hierarchy, you know, we use all these different devices in terms, But one thing we always try to keep in mind is, you know, the point is to have the user be able to navigate from wherever you want from the start to finish. So you want to really create strong visual hierarchy. So using type, using colors, Using that white space to your advantage, not giving too much clutter, not using too many colours, not using too much type, not using too many shapes. So just keep it really simple. I think that’s that’s really the best tip we can give.

[00:51:22.76] spk_1:
Do people read bold, heavier, bigger fonts first and then smaller funds after. Right? All right, so that’s that’s again, I’m just learning, I’m trainable. So that’s a visual cue, you can absolutely look to your first, then look here that we want you to read this other thing

[00:51:51.16] spk_0:
that’s the smallest. Yeah. Use it to your advantage. Use uh boldness, the size, hit it with a color, get people drawn into that and then pair it with something that’s calmer. Media sans serif. Uh, font sensors, meaning, you know, these two types serif and sans serif. One has a little extra additions to the ends of the letters. Sensory

[00:51:57.96] spk_1:
culebra is a sans serif and times new

[00:52:11.45] spk_0:
times roman is a is a serif. Yeah. You know, so, you know, just using using those things to your advantage. Yeah. Doesn’t matter. Go big. Um go big, go bold draw you in. Um, and then, you know, use type and then use all these other elements to avenge.

[00:52:48.75] spk_3:
Yeah. Just to add on to what mike was saying. I think the most important thing or a really important takeaway is to definitely use restraint when it comes to the number of colors you use the number of funds you use it. So often the case that we’re working on a project where are non profit partner will say we need to do this much in this small space and we say we can’t so we need to start to figure out what can be removed and still get your message across or do we need this to be a two page piece instead of a one page piece. So I think the big take away should be that sometimes you need either more space to get across your message or you need to take pieces out to do so in a way that sticks and gets people to take action.

[00:53:16.45] spk_1:
Okay. And Mike mentioned reductive design white space. Yeah, it’s it’s it’s soothing. It’s calming. You know, what about, you know, I assume this is valid practices to share the peace with other people? Absolutely. Are they reading it right? Does it upset

[00:53:19.71] spk_0:
them, et cetera, yep. What was it was like a B testing where you give two designs to samples? The same user base and then they, you know, then we can see which ones they gravitate more towards which one is more effective.

[00:53:50.85] spk_1:
A B of course, for for a broader audience. I was thinking just within your team. No, that’s absolutely what does this look like? You know, talk me through your as you’re looking at it. What are you thinking, things like that? All right. Um, All right. So there’s, there’s hope, there’s hope for the non designer. You’re not gonna get a fine arts course, you’re not gonna get a fine arts degree in in 25 minutes. Not profit radio but there’s there’s, there’s basic, there’s basics. Alright, Alright, we’re gonna leave it there sound all right,

[00:54:03.34] spk_3:
Sounds good.

[00:54:12.54] spk_1:
Okay there, josh, Lyman founder and president at Great Believer and Mike Yamagata, art Director at Great Believer. Thank you very much. Thanks guys.

[00:54:14.11] spk_3:
Thanks tony

[00:55:07.24] spk_1:
each of you and thanks to you listener for being with non profit radio coverage of 21 Ntc where were sponsored by we should be sponsored by Great believer with all the shout out. I’m giving you a great believer, uh, their design expertise, you know, But no, we are, we’re grateful to be sponsored by turn to communications turn hyphen two dot C o next week. It’s an archive show. I will pick a winner. Trust me if you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by Turn to communications pr and content for nonprofits, your story is their mission turn hyphen two dot c O and by sending blue, the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in Blue,

[00:55:23.44] spk_5:
our creative producer is clear. Amirov shows social media is by Susan Chavez. Mark Silverman is our web guy and this music is by scott Stein. Mhm. Thank you for that. Affirmation scotty. You’re with me next week for nonprofit radio big non profit ideas for the other 95% go out

[00:55:42.34] spk_0:
and be great. Yeah.

Nonprofit Radio for June 12, 2020: A Better Website: 52 Tweaks In 52 Weeks & Keep Your Shiny New Website Shiny And New

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Chris Tuttle & Dominique Hernandez: A Better Website: 52 Tweaks In 52 Weeks
Chris Tuttle and Dominique Hernandez reveal lots of small tweaks for your site to increase constituent reach, engagement and actions taken. They promise they’re each less than an hour to implement. Chris is from TuttleCo and Dominique is with Institute for Policy Studies. (Part of our 20NTC coverage)

 

 

 

 

 

Josh Riman & Samantha Wasserman: Keep Your Shiny New Website Shiny And New
Now that you’ve tweaked your way to a better site, how about a maintenance plan to keep it looking great? Get plenty of tips and techniques from Josh Riman and Samantha Wasserman, both from Great Believer. (Also part of 20NTC coverage)

 

 

 

 

 

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[00:00:10.94] spk_0:
Hello and welcome to tony-martignetti non profit radio big non profit ideas

[00:01:50.94] spk_1:
for the other 95%. I’m your aptly named host. Oh, I’m glad you’re with me. I’d grow a gangly own aroma if you unnerved me with the idea that you missed today’s show. A better website. 52 tweaks In 52 weeks, Crystal and Dominique Hernandez revealed lots of small tweaks for your site to increase constituent reach, engagement and actions taken. They promise they reach less than an hour to implement Chris’s from Tuttle Co. And Dominique is with Institute for Policy Studies. This is part of our 20 NTC coverage. Also, keep your shiny new website shiny and new now that you’ve tweaked your way to a better site. How about a maintenance plan to keep it looking great? Get plenty of tips and techniques from Josh Lyman and Samantha Wasserman, both from Great Believer. That’s also part of 20 NTC coverage world about websites today. Non tony take to start the racism conversation were sponsored by wegner-C.P.As guiding you beyond the numbers wegner-C.P.As dot com. But Cougar Mountain Software Denali Fund is there complete accounting solution made for nonprofits tony-dot-M.A.-slash-Pursuant Mountain for a free 60 day trial and by turned to communications, PR and content for nonprofits, your story is their mission. Turn hyphen. Two dot ceo. Here is ah better website. 52 tweaks in 52 weeks. Hello and welcome

[00:02:39.64] spk_2:
to tony-martignetti non profit radio coverage of 20 and T. C. That’s the 2020 non profit technology conference we’re supposed to have been in Baltimore. The conference was canceled, but we’re going ahead. Virtually non profit radio coverage is sponsored by Cougar Mountain Software Denali Fund. Is there complete accounting solution made for non profits? Tony-dot-M.A.-slash-Pursuant Mountain for a free 60 day trial? My guests are, as we kick off, the coverages are first of all, the NTC interviews. My guests are crisp little and Dominique Hernandez Chris is principal at Tunnel Co. And Dominique Hernandez is website administrator for Institute for Policy Studies. Chris Dominique. Welcome.

[00:02:42.24] spk_3:
Thank you so great to be here.

[00:03:03.74] spk_2:
I’m glad the three of us could get together. I know you’re each well and safe. I’m glad to know that as well. Um, we can’t be together in Baltimore, but we can cover the topic just as well. I think virtually 52 tweaks in 52 weeks to a better website. So you’ve got something that lasts. E think you say each of these is like an hour or less, and we can tackle one of them a week. Dominique, is that true?

[00:03:16.04] spk_4:
That is true. Um, gold from a patient is to really keep each of these tips as a bite sized chunk that a busy and oftentimes trap not profit communications professional. 10. Set aside a little bit of time for each week. And when you add all of these together cumulatively you made of you made a big improvement on your site was not a huge time about that.

[00:03:59.28] spk_2:
Okay, Yeah. Your description says we can increase constituent reach and engagement. Um, actions taken. So these air Uh Ah. Audacious, ambitious outcomes. But we can do ah, you know, spend an hour a week doing them so cool or less. Less than an hour a week for some. So why don’t we dive in? Dominique won t kick us off with now. We’re not going to be able to 52 in in Ah, you know, roughly 25 minutes or so. So we need your top. Well, whatever. However, many, maybe 10 or so we’ll get to if we depending. How much? We elaborate. 10 maybe 12 or so. So pick your pick your top ones, and we’ll go here where you got Dominique.

[00:04:22.14] spk_4:
We have picked the couple to talk about as our top save, so I’ll talk about a few of mine. Um, what I mind is to use mobile and technology to help your your feed your mobile feed when they’re accessing your articles on a phone. You might have noticed this when you Google article or when you google with top it. Sometimes the first results will have will be from a new stores, and we’ll have a little lightning bolt left of them. And the lightning bolt means that you saw the framework that helped load Web pages in less than a second and uses 10 times less data than regular Web pages who prioritize your results. Um, and that back close time is really good. First facility is Well, that’s one of mine.

[00:05:06.17] spk_2:
This is called This is called Mobile AMP. A M P

[00:05:09.43] spk_4:
ghoul a mt for accelerated mobile project

[00:05:13.94] spk_2:
Accelerating mobile project. Okay. And where would you find that to install it.

[00:05:24.78] spk_4:
You have to install their framework on your site. You can download it from them and throw it into the code that you can install on your website around your horrible

[00:05:36.11] spk_2:
Okay. Um all right, so just search for Google. Accelerated mobile. Help me.

[00:05:37.53] spk_4:
Accelerated Mobile Project framework

[00:05:39.70] spk_2:
Project Framer. OK, thank you. All right, cool. That sounds That sounds like less than an hour, Much less

[00:05:45.70] spk_4:
it would be. Yes,

[00:05:47.49] spk_3:
it could be. Okay.

[00:05:49.20] spk_4:
You want about these back and forth?

[00:05:51.34] spk_2:
Yeah, Go ahead. Yeah, I will play a little pink bomb. If it gets laborious, I’ll let you know.

[00:07:01.00] spk_3:
Sure. Well, it’s also add that, you know, we do. Estimate is about an hour. But what may take me an hour may take you 15 minutes or 30 minutes, or it may take you two hours. So, um, some, we’re gonna be a bit longer or more difficult for other than others, depending on who you are and your access to different features and functionality in your organization. So I think since Google amp. Is while easy one somewhat a technical one, that’s probably gonna be a website administrator or when programmers that are working on I’m gonna give one. That might be easier for all of us to your lives or even for a communications team, which is using a color checker to figure out whether or not the colors that were used anything on our website are visible. The people with different forms of color blindness or are easy to read for people who have different visual impairments that might make it difficult to see things that are in low contrast colors and distinguish between the maybe text in the front and the background color of the Web page. Okay, so one tool that we suggested that could be used for this is Web aim dot ward, as resource is on a contrast checker. And then there’s also several color blindness checkers that could be easily down vehicle that are completely free to use.

[00:07:17.54] spk_2:
Okay, cool. I’ve got an interview coming up today or tomorrow on total website accessibility. Why you? Why? It’s beneficial for your site to be accessible to those with disabilities special needs, but but it helped improve the sight overall for everyone.

[00:07:44.03] spk_3:
It does when we also remember that you know one in 10 males and have some type of color blindness. And there are multiple types of colorblindness that that influence what they can see and how people see things. And not all. Color blindness is a light, but you know more than 10% of the population as either color blindness or other visual impairments. And so it’s better for all of us. Makes information easier to see you. And we have high contrast and colors representing important information or details. But it’s also going to make our sight completely inaccessible if we don’t check these things.

[00:07:55.32] spk_2:
Yeah, okay. And that was again. There was Web A I am dot org’s right

[00:07:59.64] spk_3:
with aimed at work.

[00:08:02.94] spk_2:
Okay, cool. All right, Dominique, your you know your turn.

[00:08:05.84] spk_4:
Sure. So another one of my favorites on here is to deploy a CBN TDN stands for content delivery network. I’m a developer. So a lot of fun in our technical, but I tried to really bring them down to things that are easy for everyone to access. Um, and what a cdn does is reduce the loading time of your site by actually reducing the physical distance that the information has to travel across wires. So instead of having one copy of your site on a server. Somewhere in the world, there are multiple local copies. And when when they’re pure miles on the wire that that improved the load time of your site they were once really, really expensive and difficult boy and would really require developer help. But as time have done on, they’ve gotten a lot cheaper and often time. Your Web host will have them. We’ll have a package for them. Um, that will cause not that much. Um, not model. Really crazy amount. So one of my tweets is definitely check to see if your host offers a cdn and how much it costs. Definitely worth it again for your time.

[00:09:09.44] spk_2:
Okay? And you’re asking the company that hosts your site?

[00:09:14.04] spk_4:
Yeah,

[00:09:42.04] spk_1:
it’s time for a break. Wegner-C.P.As. The ship is still moving fast. Congress passed the Paycheck Protection Program Flexibility Act. It allows your or GE 24 weeks to spend money on forgivable expenses instead of only eight, and increases the time to pay back what’s not forgivable. It’s all explained at wegner-C.P.As dot com. Click Resource is and Blawg. Now back to a better website. 52 tweaks In 52 weeks.

[00:09:49.73] spk_2:
It’s getting a little monotonous going back and forth, but we’re gonna do maybe two at a time. But go ahead, Chris, you go and you’re gonna be feet up with new Chris, and then we’ll give Dominique to okay, Why don’t you choose

[00:09:57.10] spk_3:
a couple of a couple others that are favorites of mine? One, I think a fairly easy one that we all overlook. And that’s also something we should say here. Dominic and I are not pretending that we’ve done all of this perfectly ourselves. In fact, in developing this resource on developing this presentation way, we’re very clearly used. Examples of sites we work, our that needed. They need work. Uh oh. This is

[00:10:20.32] spk_2:
very humble of the two of you. Thank you.

[00:11:12.74] spk_3:
We’ll just a note like this is a process for all of us. And that’s exactly why we wanted Teoh share this idea of having about our weak we prove improve our website with, instead of just waiting five years, there’s been tons of money redesigning and trying to fix everything at once. And then, of course, falling a little bit short of that goal because there’s always going to be improvements to be made So with that two easy ones that could be done. One is the four for error page uh, for non tech things, you may not know what the 44 pages For everybody else, it is that error page that we see when the Web page we intended to find either be a link search result or something else was not bound. This often happens when websites ah, restructured, updated, redesigned or moves from different platforms and hosts. But it can also happen just because we changed the URL or change the title even of a block post. And so customizing are 44 Page ensures that people who are trying to find the content they couldn’t aren’t just left at a dead end. We can customize that page. You say something that’s a little bit more friendly than four or error and tell the user what’s actually happening and give them tools and actually fixing that error, like searching the internal website for the resource they were looking for, or giving a link to the most commonly used or access resource is where they’re hosted now, or asking the user to do something else. It’s to join you on a different channel or even subscribe and trying to contact you directly to try to find the help that you were looking for.

[00:11:48.05] spk_2:
So you could you could put a search bar on that 404 error page.

[00:11:52.09] spk_3:
You can quite easily. In fact, a lot of the content management systems like Group A. WordPress Jumla. Um, it’s fairly easy to configure this with the internal centric capabilities that already exists.

[00:12:03.88] spk_2:
OK, OK, yeah, that’s true. Now that I’m thinking about it, I have seen some that are much more friendly. You know, we’re sorry you landed here. We can’t find what you’re looking for. I guess I have seen them with a search or right, As you suggest. Maybe you’ll be interested in this other content that is most popular or something like that. Yeah. And the others air just, uh, somewhere. Just bear templates that nobody’s ever looked

[00:12:48.21] spk_3:
like Yeah or Brandon pages that maybe a euro they fought should go somewhere like a ah organization. Uh, orc slash donate. They thought was going to take him to the donation for which it should, if it doesn’t. But there’s all types of reasons that users might be typing in or finding a bad world. So the second tip there are traps that we can make is also utilizing our websites. They’re hosting service’s, depending on what Web post you have. Or if you’re using something like WordPress true, Juma or dribble installing a plug in that will help you easily find those 44 pages. What are the links that people are active thing? That I’m returning the 44 page so that you can create custom redirect X for each of those page pages, either taking them now not to that customized for four cage, but to the specific resource they have meant to find in the first place.

[00:13:18.83] spk_2:
Okay, how do we do this? How do we find all the links that are causing the four forever’s?

[00:13:48.18] spk_3:
Yeah, if you’re armed, any of the major content management system was like WordPress, triple or Jumah. There are plug ins that exists. We use redirect a redirection. Our WordPress often eyes an easy plug in that will tell you what of those four for what pages? What your l’s are returning those four for error messages and will allow you to create a custom, uh, redirect from a specific you world to the new one. Very easy to use. I mean, really this to the states. Less than an hour for sure. Um, just set up andan. Actively. Manage over time.

[00:13:57.14] spk_2:
Okay, cool. Those 404 related. Excellent. Thank you. All right, Dominique.

[00:14:50.89] spk_4:
Sure. So another one of the treats I’d like to talk about is that you can perform a responsiveness review test without having tablets or phones with part of you using developer pool in the major browsers in the major browsers in chrome and Firefox, it’s either control on Windows Air Command on a Mac plus shift. Plus, I brings up a developer pulled interface where you’ll see the website and you’ll see a bunch of code at the bottom of the great place at a CSS if you want to. But along the hop, there’s a bar where you can simulate all different kinds of devices all different. Find the full homes or programs in iPhones going back several generations, some of the more popular android phone tablet sizes, and you can also put in any custom screen resolution screen sizes that you want. You’ll see how your site will render on any of those and anything, anything that might be getting hung up anything that falls off the page, it doesn’t look quite right. You know exactly what? The edit? You actually have have any of the devices? Part of you did do that simulation right there. Building your brother.

[00:15:07.13] spk_2:
Okay. Could you give us those keystrokes one more time, please?

[00:15:10.84] spk_4:
Sure. Its control on the windows or command on a Mac plus ship. Plus I

[00:15:16.84] spk_2:
okay, okay.

[00:15:57.21] spk_4:
And another one, which is more about accessibility That Chris was talking about before with color tracker, um is to try to interact with your website without about their folks that that used what place? Exclusively using keyboard navigation. And you should be able to from the address bar, you should be able to hit a tab key and other keyboard controls to move through every element on the page. Those elements should be highlighted with a little box. And there are right. I see your face right now. Is this something that you don’t think about if you are mouth user all the time, But there folks who don’t use amount and is every element under page accessible to some without using a mouth, I think is a really good thing to check over. You could at least do that check in the hour time frame and then schedule out any improvements that you need to make.

[00:16:16.44] spk_2:
Okay. Yeah. I mean, if we have thousands of pages, isn’t that this is gonna This is gonna be a much longer one, beyond-potential

[00:16:21.04] spk_4:
e. I mean, for a lot of these, I would say focus on your home page and your top traffic pages like coffins analytic. See, with those top traffic pages are you know, what are the top five that really get people eyes on them? Um, if you have paid on your site that gets three visitors a year, it’ll be fine. Don’t worry about it. You know, focus on what really has live on it.

[00:16:40.64] spk_2:
Okay. Okay. Did you give us another one?

[00:16:47.24] spk_4:
I give you another one. Okay. I’m gonna go down in the things

[00:16:48.45] spk_2:
I said to and then I made three e.

[00:16:52.84] spk_4:
I have another one right here. This

[00:16:54.66] spk_3:
one actually is

[00:16:56.56] spk_4:
two for easy. Especially if you’re using WordPress or another constant mounting system at a two factor authentication for your log in screen.

[00:17:05.94] spk_2:
Two factor authentication. Oh, yes. Okay. Yes.

[00:17:09.05] spk_4:
You have Robert for walking folk logging in from different locations. If you’re sharing while giving the developers or other external people just make sure that everyone feeling being really faced when they log in and protector security

[00:17:20.59] spk_2:
is that sort of a spy becoming the standard now? I mean, I get I get that offer from a lot more sites now. Then I did on it Seemed like even just a year ago or so, you know, encouraging me. Teoh, sign up for two factor authentication, whether it’s by email or by text message is that Is that sort of becoming the standard Loggins?

[00:17:41.72] spk_4:
I haven’t. I see. It was standard. A lot of fun with account. Loggins for other website. I haven’t seen it. I would like to see it, but haven’t seen it rising as a standard for your actual admin account to manage the back end of a website. But I do think it’s a smart security move.

[00:17:57.44] spk_3:
Okay, if I can add I mean, we’re seeing websites of nonprofits becoming targets of attack increasingly so over the last four years, a ZX, much as foreign agents or tryingto have corporate websites. It’s They’re also trying to hack non profit websites, and it’s incredibly easy. We’ve heard of nonprofits have had their websites held for ransom, who had them taken over used maliciously. And so I actually have toe not just agree, but kind of reinforce. I think we’re done. Nick is saying that we should all consider two factor authentication of requirement for our jobs and are not profits. If we have access to something like administrative controls of a website, have access to private constituent data. Have access to private donor data. Mads, most of us in our organizations.

[00:18:42.93] spk_2:
Okay, Chris, go ahead. You’re

[00:20:57.34] spk_3:
okay. Two more. Two more. Um, these are actually two of my favorites because it’s something that’s so in a way, very easy. But, um, none of us really do well and myself included. I think we overlook it because it’s what happens after a transaction. So it’s the confirmation page and the acknowledging the emails is there to tweaks confirmation page and acknowledgement emails that people see and receive after they take a major action on our website. Like sign up, subscribe. Donate to us. You think of the confirmation page 100% of people who went to the process and got to your donation page and made a donation. 100% of them are going to see a confirmation page, and about 80% of them are gonna open that acknowledgement email. And yet most of us use that content as another debt. It basically a wall to say thank you. Here’s what you just did. I find it especially funny of acknowledging the emails, and I’ve done some research with various organizations that worked with over the years, looking at large scale amounts of acknowledgement emails that were sent versus newsletters versus appeal letters versus other types of email communications. And while emails, appeals and other newsletters receive anywhere between, like 10 50% open rates, at least 80% of our users are opening the acknowledgement email that tells them what they just did on your website. So can we use that as an opportunity to provide a new engagement for them or a new call to action? But I try to end every engagement opportunity or touch points like a donation with an opportunity for three new touch points to begin, and that could be as easily as watch this video to find out how your body is gonna be abused or the impact you just help us make It can be. Subscribe to our email so you can stay on top of what’s happening next. It could be a tender local event. Follow us on social media. Tweet your support. There’s so many ways that we can keep folks engaged instead of simply saying thank you and goodbye. So that’s two of them. That’s our confirmation page. The page we see after the taken action. What? How can we customize that to make it more engaging and offer more for the donor to do next? And it’s our acknowledge me email, usually an email they received within 24 hours after taking a major action on our website. And Mike Wise also usually gives them tax information or confirmation what they just did, but also an opportunity to ask them to tweet, click, follow, share, watch we do more.

[00:21:14.05] spk_2:
Okay, I was just gonna ask, Are these good places Teoh acquaint people with the social channels for

[00:21:42.95] spk_3:
absolutely campus? Yeah, I would. I would make it a little bit more personal, probably, and customize it more than just follow us. Um, I took one tactic I’ve seen used. That I really appreciate is following it up with a thank you video that maybe is, or an impact video that’s hosted on a social media channel that you can either link to, say, Watch this video and then take them to Facebook or Twitter or LinkedIn wherever you want them to be. YouTube had them watch it there so that they’re actually exposed to that. Another candle, your on instead of just sending them back to your website where they just came from.

[00:21:51.57] spk_2:
Okay. Okay. Does that count is two or that was two places to do. The same action

[00:21:57.36] spk_3:
that was to different actions that we contain. Customizing a web page is gonna take about an hour problem.

[00:22:00.94] spk_2:
Okay, um, you want to another one?

[00:23:50.84] spk_3:
Sure. So speaking of calls to action, another one that we want to talk about was effective Calls to action. And there’s been lots of research on this from a lot of different companies. One very famous study is actually from head pub spot. Um, that showed ah, fairly drastic increase in conversions on click throughs. Win the links that in the buttons that were used with the cholera action included more than something like read more or, um, or down or Ah uh, was it click here. That’s the other one. Whenever we have a link on a Web page that says Click here or a button that just says Submit, that’s the other one that could be bothersome. So those are basic called actions and Hub. Spot says that smart to call the actions that are very specific description action oriented can actually increase the conversions by around 42% of the click throughs. This these men not conversions pictures by 42% to those links. So instead of read Mawr, maybe, the link says, register for 52 tweaks. Webinar. It’s descriptive. It’s clear it’s gonna be more action oriented saying, Register, do this. You’re telling them exactly what they want them to do. And it’s also going to be better for search engines because it tells search engines what’s behind that link. It also is better for screen readers because screen readers will read out a link that says, Read more and then they don’t know what MAWR it would divorce about, uh or just says submit, and they don’t know which form are no Web page there actually submitted. So we can be a bit more specific with our buttons instead of submit by saying these, like, register, read more, sign up post to Facebook. So instead of just share post specifically to each channel on a button download, even download the resource.

[00:24:14.27] spk_2:
Okay, Okay. That’s a good one, because there’s But the buttons are so ubiquitous. Um, have to quibble with you about called toe actions. I would I would have said calls to action. Like attorneys general. Yeah, Generals. So I don’t You might want Yes. Just ah, tweak. 53 tweaks in 52 weeks. Um, how many? Go ahead, please.

[00:25:15.24] spk_4:
Sure. So two more for me and these. I will. I will take it out of developer land. Um, and and these These are actually both really quick and easy. These could be done in far less than an hour. So one of them is placing a call to action In your footer, people look at the footer that’s been shown through through heat mapping tools where they met over people. I goes where their mouth is go. So political action and that Twitter, if you can. And if you can embed a form directly getting more and more popular to have a tiny subscribe form in your in your footer that’s just birth last and email stupor. Simple one and then another super simple one is auditing your staff page. Is there anyone left on that half page that doesn’t work the organization anymore? Is that leading to their email address that might help you monitor anymore? Is there anyone who has been hired who’s not all that page and needs to be? I think I when I also consult and when I do what I for naught profit law that time. You know what I’m working on the content with, um, that we like, Oh, they’re seven changes the stat page that we just haven’t made in the last six months. So your view is, get a let out, keep it up to date. It doesn’t take a long time.

[00:26:04.04] spk_2:
No, it’s coming to me to while we’re the three of us are talking Dominique that depending on when I air this, you know, we may still all be working from home. Um, I don’t know for sure, but a good chance. These are the kinds of things that could easily fit on a task list. You know, you could not that we’re working from home and have enormous amounts of free time, but we it seems like the kind of things things we know we could pick our top half a dozen or so that we want that we want to take on of the ones were discussing and and you know where to take them off one a week or once, even one every couple weeks while we’re, you know, most likely still working from home

[00:26:13.35] spk_4:
coolly. And also, I think, what kind of your stressful Sometimes it feel, what they are for everyone right now and which they probably will be for a while. But I feel really easy to have, like, one relatively right. This is why people put shower on their to do list so they can

[00:26:28.07] spk_2:
cough

[00:26:28.36] spk_4:
it off. It’s feel good and create momentum to have something easy that you can do and then check off and move forward.

[00:26:45.58] spk_2:
Okay, this is cool. This is a great one to kick off R and D C coverage with easy, easy fixes. Don’t take long. Um, let’s see who who started because we’re gonna We’re gonna wrap with the next round. So who Christie went

[00:26:52.05] spk_4:
you

[00:26:52.51] spk_2:
used. Okay, Chris, Go ahead. Wraps up.

[00:28:38.64] spk_3:
Well, okay, well, let’s wrap it up with one of them. That should probably actually be first that we haven’t already done these yet. And that’s around setting up Google tag manager. So Google tag manager is the modern future proof version of a tag data that you in bed under website and it allows Google analytics and other code to be embedded on your Web site. So we contract outta around how users are accessing our website where they’re coming from and more information. So most of us by now probably have Google Analytics code on our website already. Hopefully, we’ve already updated, but if we haven’t yet Google tag managers, the new version, because who will analytics code would require tweaking of the code. Every time we wanted to add a new event, an event, it could be something like ensuring that we’re able to track the number of PDS that are downloaded on our website or able to track the percentage of a page that somebody schools on our website. These are things that Go analytics doesn’t track by default, although they can be easily configured with Google tag manager. Over time, we can add new event triggers or new code, even things like Facebook pixel, which is used to attract people from Facebook who are on our website taking actions after seeing an ad or post. All of this is much more manageable, manageable and easier to use. With Google tag manager like Google Analytics, it’s free to set up. I need to be found a tag manager dot google dot com And then we have about five more that if you end up coming in watching the recording of our presentation or downloading the slide, you have access to all of these that includes, like spending an hour one week setting up event tracking to ensure that P, D. EFS and other non native forms of content are actually tracked. When access on their website. Well, like I suggested the scroll on a page, we can track the percentage of school on page, which is incredibly important for organizations that are writing a lot of contents. Blawg Post resource is other educational information.

[00:28:51.06] spk_2:
Where can we find the slides.

[00:29:01.24] spk_3:
So the slides and the recording of this presentation are gonna be available at tuttle dot link slash 52 tweaks total dot link slash 52 tweaks. That’s to U T T L E. You’ll get the slides. You can get a recording of our webinar. You can also subscribe to an email if you like. A drip campaign will send you one email week with one of these tweaks and links to instructions on how to start it.

[00:29:31.84] spk_2:
Oh, cool you and dominate for doing this together we are. Yeah, awesome. All right, that’s that’s fabulous. All right. Thank you very much. Both of you, for ah, kicking off our coverage. It’s Chris Total, principal at Tunnel Co and Dominique Hernandez, website administrator for Institute for Policy Studies. Thanks to both of you. Thanks so much.

[00:29:39.84] spk_5:
Things are just

[00:29:41.34] spk_2:
responsive by Cougar Mountain software. This and TC coverage. Thanks so much for being with our 20 and TC coverage,

[00:31:48.01] spk_1:
we need to take a break. Cougar Mountains software. Their accounting product Denali, is built for non profits from the ground up so that you get an application that supports the way you work that has the features you need and the exemplary support that understands you. They have a free 60 day trial. Check it out on the listener landing page at tony-dot-M.A.-slash-Pursuant non Now, time for Tony’s take to start the racism conversation. That’s our latest special episode. If we’re going to have a legitimate national conversation about race, it’s got to start with each of us. We can’t count on somebody else. I used to have a Boy Scout leader who said There is nobody named somebody else. We certainly can’t count on political leadership. They’ll just get dragged along later on after we start things after we create the momentum, it starts with each of us. For every time you’ve seen Gandhi’s be the change you wish to see in the world posted on Twitter and Facebook, this is a moment for you to walk the walk, not merely read the post. There’s 401 year old systemic racism running throughout our country, including throughout the non profit community, including throughout your non profit. Do you want to identify it and deal with it, or do you want to merely read the post and walk by like the officers who stood by while George Floyd was murdered. Like the officers who walked by. Martin Gino laying bleeding in Buffalo. If you want to be the change, you need to start the conversation. That’s where our special episode helps you do. My guest is Case Suarez, executive director of Equity in the Center. It’s out in podcast. If you prefer video, it’s on my YouTube channel in the racism and white privilege playlist that is tony Stick do Now. Time for Keep Your shiny new website shiny and new.

[00:32:21.94] spk_2:
Welcome to tony-martignetti non profit radio coverage of 20 and TC. That’s the 2020 non profit technology conference. The conference had to be canceled, unfortunately, but we are continuing virtually with our coverage. Our coverage is sponsored by Cougar Mountain Software. Joining me now are Josh Rheiman and Samantha Wasserman. They are both with great believer. Josh is the founder and president, and Samantha is account manager. Josh Samantha. Welcome.

[00:32:24.44] spk_5:
Thanks. Thank you.

[00:32:44.14] spk_2:
I’m glad we could work this out. It’s good to know that you’re each well and safe both in Brooklyn, New York. I’m glad I’m glad we could get together. Today. Was to We’re, ah, talking about your conference topic, which is Keep your shining new website shiny and new. Um, Josh, why did you start us off? What seems to be the problem? Why did you think that we needed ah, session like this? Put it that way.

[00:32:52.74] spk_5:
Sure. Um, we find that a lot of organizations invest a ton of time and money and energy and their websites, and then they just sort of forget they exist and way like to compare, um, a new website to a new car. A car starts to depreciate a sooner to drive it off the lot. And if the websites not properly attended to the same kidnapping into it. So we like to devise really strategic maintenance plans with organizations we work with to make sure that the value continues to grow over time.

[00:33:22.44] spk_2:
Okay. Maintenance plans. So? Well, we have some time to get into the maintenance planning. Um, you have some tips on keeping it fresh and keeping content fresh. Um, Samantha, Anything you want to add to the beginning of part of this?

[00:33:38.19] spk_6:
I think Josh pretty much summed it up. We know that it could be a lot to manage a website, and we have some ideas for how to keep things interesting and up to date after lunch.

[00:33:47.88] spk_2:
Okay, cool. So why don’t you get us started? What? Uh, what goes into this maintenance plans, Samantha?

[00:34:57.43] spk_6:
Well, we think it’s really important. Teoh identify key people at your organization to keep the website up to date. We know it could be a lot of work for a single staff member to be responsible for all of an organization’s website updates. So we always recommend finding different gatekeepers for different types of content. So whether it’s an HR team being responsible for job postings or development team being responsible for keeping events up to date, it’s really important to try to spread out the responsibility a little bit. Um, it’s also really important toe. Think about keeping content current. So are you updating blawg posts? Are you updating your staff and board list? Users are going to come to your site trying to find up to date information about what’s happening at the organization. So it’s really important wherever possible, that you’re keeping content updated. So even if it’s little things like shifting an image on your home page or promoting a new program just something so that the state feels less stale every time a user visits. That could go a long way in helping things feel dynamic.

[00:35:04.74] spk_2:
What about that blawg, Samantha? It’s it’s that can be daunting. You recommend? I guess, I presume. But I won’t make explicit distributing that around so that different different teams are contributing content to the blocks of the Nobody feels burdened and overwhelmed, but it still stays fresh.

[00:35:50.06] spk_6:
That’s a great question. We hear this a lot, you know, It could be a little bit Don thing to keep, um, up to date with a content production schedule. So there’s a couple of things you can do. You can definitely bring in various collaborators to tell stories from all over the organization or client stories potentially but also think about what you’re going to call that log Block has a certain association in terms of a frequency of posting. Maybe if you come up with a different creative title for your blogged, it’ll help alleviate that pressure a little bit. Andan also tried

[00:36:05.93] spk_2:
What? What? Let me Let me stop you. If you got an example or two of something creative instead of calling it you know, on the main navigation bar tickling our blawg. You got something? Sure, but one

[00:36:07.03] spk_6:
of our Yeah, one of our clients is called Data two X. Um and they came up with a name for their block called the two X tape. Um, so just something a little bit

[00:36:16.73] spk_2:
creatively

[00:36:17.56] spk_6:
on their name. It’s not too different than a blogger, but just, um maybe people don’t associate that with the same weekly update,

[00:36:24.73] spk_2:
wearier more often lower, lower the expectations

[00:36:32.83] spk_6:
exactly. And then also try toe produce content in advance so that if there’s a busier time, you know, maybe it’s grown a virus and you don’t have time for your regularly scheduled programming. You have something in your back pocket that you can go back to something evergreen, um, that you prepared when things are a little bit slower. So it’s always great to kind of load up that content calendar when you have the time.

[00:36:54.44] spk_2:
Yeah, OK. OK, Josh, more, more. You want to add on the this overall maintenance plan?

[00:37:37.72] spk_5:
Sure. I mean, a lot of the things that Samantha is talking about the things that I can talk about also are things that really anybody could do at their organization. You don’t need to be a designer, you don’t need to be a developer. And there are maintenance plans that we construct that are much more Design and development focused, but the plan for this session was to really give people tips and tricks they can put into action immediately. Um, and that could be whether they are, you know, preparing to start a website redesign process that they’re in the midst of one or if they recently completed one. It’s always good to start thinking about ways that they can put these interaction themselves and don’t need to actually hire an outside vendor. And there is a lot of other, um, there a lot of other ideas that we do want to mention. I think a really important thing, though, that you can do either during the processor after is to make the most of your Web vendor. And there’s a lot of things there went. Bender can do it. Prepare your website in a way that makes us effective. This possible. So, for example, every website we do in every website profit every website built nowadays is much more user friendly in terms of being able to make content updates to it. We use WordPress. WordPress is like 40% of the Internet at this point, and we’re presses so nice because we can custom design a cider or whatever Web under your working with custom. Design it, but you can to make edits toe all the pages of your site yourself, whether it’s adding a new team member, duplicating a page for a new campaign or otherwise. So that’s one thing that we always encourage people to make sure their Web vendors are doing to make sure that their site will also be easy to manage. And there are other things. Also, any Web make sure

[00:38:36.74] spk_1:
let’s go through some of these tips and tricks. Yeah, don’t.

[00:38:39.42] spk_5:
All right

[00:38:43.35] spk_2:
way Don’t hold out on us, please. About

[00:40:23.21] spk_5:
yeah, for sure. I mean, there are a lot of other things Any Web vendor should connect your site to. Google Analytics. You should have a tool for search engine optimization and Google ads is something you have the Google ad grant and a really important piece of our process, and everyone thunders process should be to give the organization a training guide that actually shows how to use the back end of your site, whether it’s WordPress or truthful or another content management system. So yes, there should always be a training session where the agency runs the organization through the back end of their site shows not a make updates, every page of the site, and so on and so forth. But the training guide is a nice reminder for someone who may have been in that session but forgot circle pieces but could also be something that’s given to a new staff member when they join so they don’t need to get the whole run down the 30 minute run down for another staff member. They could just take the guide and go off to the races. And on a similar note, we recommend creating something we call a in case of emergency document. And this is just when things go wrong. This is the thing you turn to. So it should have that training guide in it, or a link to the training guide so anybody could make any changes to the site. They need to, for example, with um cove in 19 of somebody in less than they could change the home page to call out their approach to responding to the crisis. They need to be able to log into the site and make that change. So it’s always great to have access to that training guide. But it’s also important that access to your Web vendor. So we always recommend putting contact in both for that web vendor into this incurred in case of emergency document contact didn’t vote for your donation platforms. Other platforms on your side should something break. And suddenly things are not working correctly to make sure that could get fixed as soon as possible. Also, log in credentials. Oh, God.

[00:40:25.97] spk_2:
Um, I was gonna change subject little bit. So did you want us to say finish something about log in credentials?

[00:40:33.08] spk_5:
Yeah, this quickly. I did other things you can put into this document or log in credentials to other platforms on your site. Even contact info for your host. If suddenly your site is down and you have no idea why. Just making sure you have at your disposal information. You need to fix things if they go wrong. Because we always say Internet is is an in perfect place. Google docks goes down. Google doc breaks. So it’s always great to have at your disposal access points to fix things. Hopefully, they don’t go wrong too often when they dio, you should be able to resolve them quickly.

[00:41:14.61] spk_2:
Okay, um, I was gonna take a little digression with you. I’m wondering why you prefer WordPress over Drew Pole or Jumla. Can you, uh you sound like maybe your WordPress evangelist. Do you want toe? Explain why, Why? You prefer WordPress over other ones?

[00:41:20.61] spk_5:
Sure, and I’m sure Samantha want to chime in here. Also, the main thing for us is that we do all of our design completely from scratch. And we do our very best to then build the websites in a way where any client can very easily manage it themselves. And we find the WordPress works the best for that with something like dribble and dribble releases a new version. Um, you often need to make pre wholesale updates to your side if not fully revamp your sight completely. And with WordPress, the updates that are released are are easier to handle. They don’t require widespread changes. So we think that where press works well to make sure the site will still look beautiful. It would be easy to manage and also will work well for years to come given, given its its build set up and also the fact that it is like 35 to 40% of the Internet.

[00:42:06.80] spk_2:
Yeah, Samantha, anything you want to add on, Why WordPress.

[00:42:28.90] spk_6:
It allows us to make our designs as customers. We’d like a CE Josh mentioned. And so it’s kind of the perfect marriage, something that we can give over to our clients once it’s finished and looks amazing. And we do a lot of, um, kind of modular template ties pages. And it allows our clients to mix and match different pieces to meet their needs for new programs or new cook campaigns as they come up.

[00:42:35.30] spk_2:
Okay,

[00:42:35.71] spk_5:
We also find that since WordPress is so popular that when we create a new website for an organization, some of not most of people that we trained to manage that side have dabbled with WordPress or even manage a WordPress site before, So it’s less of a 0 to 60 approach

[00:43:29.42] spk_1:
time for our last break turn to communications relationships. The world runs on them. We all know that turn to is led by former journalists so that you get help building relationships with journalists. Those relationships will help you when you need to be heard. So people know you’re a thought leader in your field and they specialize in working with nonprofits. They’re a turn hyphen two dot ceo we’ve got but loads more time for keep your shiny new website shiny and new. Samantha, let’s go back to

[00:43:40.40] spk_2:
you. Uh, one of the things that you mentioned in there Ah, session description is techniques to allocate different types of updates to different team members. Uh, what can you What can you flush out there for us?

[00:44:07.30] spk_6:
Sure. Well, piggybacking off of the WordPress discussion a little bit, um, within WordPress. And I’m sure in other CMS isas well, there are different levels of access that you can give different users, so this could be really useful. Maybe you have an intern who’s helping you with those block post you don’t want to give them. We’ll publish access on the web site. But you want people to drop something that a supervisor then reviews, or you can give that huge. Our team that I mentioned before access to just the job posts on the website but not full access to the website. So there’s a lot of customization that you can do. Um, and we always think it starts to just get a ZX Many people on board with learning how to update the website is possible. Just toe. Like I said, spread out the responsibility. But also, you know, if someone leaves the organization, you don’t want to be left in a place where you can update your website for several months because the one person with all of that knowledge is no longer available.

[00:44:54.49] spk_2:
So it sounds like you really favor a decentralized approach. Teoh Content Management is there Anybody who maybe shouldn’t be shouldn’t make medic, maybe contributes content, but it doesn’t have the authority to change the site themselves. They really like that.

[00:44:59.09] spk_6:
We try to hide as many settings in our WordPress dashboards as possible. That could lead toe larger site wide or code changes. Uh, but within an organization, it really does depend on the organizational structure. But typically there is kind of one person on the communications team who will really, um, lead the whole process and assigned different responsibilities. But we do find that it could be a really overwhelming task, especially when you first launch to get all the content loaded in. And that’s where we see in our website projects. Um, some of the biggest challenges or holdups timeline wise for our clients. So we do always recommend to try to find several different team members who can emphasise.

[00:45:58.15] spk_2:
Okay, what about keeping supporters engaged? You know, people engaged with your site after, ah, full blown launch. I mean, some of that, for a good part of that is keeping content fresh. I realized that something beyond beyond just that the you can talk about

[00:46:03.72] spk_6:
Absolutely. So it’s like you said, it’s not enough just to keep the site updated. It’s also important to make sure that, um, users continue to find their way to your site. So when the site first launches, of course it’s important to you social media posts and email blasts and Google ads to drive traffic to the site. But this continues to be important even after lunch. In this maintenance period sides, you add new content or pages like upcoming events or a capital campaign. It’s really important to use those tools to drive users back to the website again.

[00:46:36.58] spk_2:
Okay. Okay. Um, Josh is there. Is there anything that would sort of be a trigger for when we need ah, refresh of our site? Maybe it’s not a full blown new site, but at least a refresh or or maybe something more like. Are you listening to what people are saying? People don’t come out and say your site looks dull or you know, your site looks like 2003. But how do you I didn’t know that it may be time for at least a refresh.

[00:47:06.18] spk_5:
Yeah, there’s really two sides of the equation. The first is the visual side and really just asking people to honestly look at their website and feel like if it reflects who they are from a design perspective doesn’t do justice to their mission and their work. And also is the user experience clear? If you send somebody to the site looking to make a donation, can they easily do it? If you send somebody to the site to fill it a volunteer form can they get there without calling the office to find out how to do it? So sometimes an old website doesn’t just look bad, but actually can waste time for staff members who need to explain how to get there and also just not do justice to the current status of their work. That’s the front end to the site, but also back in perspective, like we’re talking about with site management. It’s so important that anybody without coding skills or technical expertise or average non profit staffer could make changes to the site themselves. And we have found that a lot of sites that were revamping they actually are circa 2003 or something around there. And because of that, they look very outdated. They don’t really have relevant programmatic language compared to what the organization does now, and they’re impossible to update. And if they can update it, they can update only small components. And if they can’t have to rely upon 1/3 party who often has to have him enter into a ticketing system, and they could take a couple of days to make a very small change like let’s, say, changing your phone number.

[00:48:44.81] spk_2:
Yeah, okay, Okay, Um, if you have all these people contributing to your site, how do you make sure that things look the same. Feel the same across across all the different pages that they might the different teams air, contributing to consistency. Basically, I’m asking about How do you How do you make sure your site looks consistent throughout?

[00:48:51.77] spk_6:
I think that goes back. Teoh Josh’s point about leaning on your Web thunder and making sure that you have adequate training or training guide, Um, after the site is built but also on the organization side. It’s really important to have that kind of team leader who oversees all website updates, and you kind of be the consistency police or the brand police, you know, make sure that the tone is the same and that the correct templates being used making kind of run point on everything

[00:49:17.97] spk_2:
okay,

[00:50:01.26] spk_5:
Yeah, and piggyback enough that that training guide will have very specific information or shoot ivory specific information. For example, the featured image on your home page measures this this many pixels by this many pixels. So when you replace it with a new photo, it’s not cropped awkwardly. It’s not too small to fit the space that’s really important. But another thing you can get from your webs under is design assets from your website. And if an organization of somebody on staff whose aware of how to use Adobe in design or photo shop or illustrator you can actually request assets for graphics like let’s say, an infographic that talks about how many people you served in 2019. If the organization has that raw file, they can update it for 2020 and that can replace that file on the website. But even if an organization doesn’t have people that air designed savvy with those programs, they can still request all the assets to have them. You know, j pegs of the infographics another graphics used in their sight snake and then use those and other places like, um, like an email blessed to again create that level of consistency like you were talking about across all these different channels.

[00:50:23.30] spk_2:
Yeah. Okay. We still got a few minutes left, Josh. Anything? What happened? We talked about that. You’d like people to know.

[00:50:34.66] spk_5:
Good question. I I think the

[00:50:35.72] spk_2:
okay

[00:51:10.16] spk_5:
ultra. One thing out there. I think a lot of the a lot of the need for Web maintenance comes from relief. Thinking about who you are as an organization on what are the key actions you’re driving. So donations air almost usually number one for all, or eggs. And the visitors, their science, then you need to think about is event registration important? Our email sign ups important. Our volunteer sign ups important because you want to keep your site current with all the content we’re talking about. But you also want to drive people apart to your site where they can take those actions that are so important to keep your organization running. So kind of assessing the real purpose of your site and those key actions you’re driving could help to dictate what kind of maintenance plan you might need.

[00:51:21.39] spk_2:
Okay, How about you, Samantha? Something you’d like to add that we haven’t talked about yet or go more detail or

[00:51:32.86] spk_6:
thanks, Josh pretty much covered it. Um, I think it’s really important toe. Make sure that Yeah, um, realizing that users are going to your website as probably the first place they look for updates about your organization. And so all of the tips that we’ve outlined are really important just to make sure that information is up to do and there’s nothing that screams outdated, like an event being highlighted on the home page that past two months ago. So just being really cognizant of, um, what contents being featured and how often you’re checking back on your site?

[00:52:05.95] spk_5:
Okay, I’ll throw one more thing out there, tony, which is oftentimes it’s very hard for an organization to get funding allocated to a website redesign process because that’s money that could be going elsewhere. Money date on fighting for for years. Um, but what we recommend organizations do is not just fight for the money to cover that website redesign, but also fight for money that could handle maintenance and maintenance in terms of how it’s structured is really a case to case basis you could talk about with your Web vendor, but you’ll wanna have additional funds lying around and ready for use to make sure that your Web vendor can continue to work with you. Because all the things that we’re talking about you can do yourself. There are certain things, like if you want to make a brand new page from scratch or create new graphics or in bed a new piece of functionality, it’s important to have hopefully some budget remaining after the initial Web redesign budget was depleted. To get the full picture and to keep your site growing from, ah, more of a design and development perspective.

[00:53:07.72] spk_2:
Okay. All right, we’re gonna wrap it up there. All right? That’s Josh Rheiman, founder and president of Great Believer and Samantha Wasserman, account manager, A great believer, and both in Brooklyn, New York, where the company is Thanks so much. Thanks for sharing. Just like dozens of tips. Thank you very much.

[00:53:17.05] spk_5:
Thanks, tony.

[00:53:27.01] spk_2:
And all right, stay safe and thank you for being with tony-martignetti. Non profit radio coverage of 20 NTC were sponsored by Cougar Mountain Software Denali Fund. Is there complete accounting solution made for nonprofits? Tony-dot-M.A.-slash-Pursuant Mountain for a free 60 day trial? Thanks so much for being with us

[00:54:23.36] spk_1:
next week. Women of color in Fundraising and Philanthropy A new online community will have the founder back, Yolanda Johnson, plus more interviews from 20 NTC. If you missed any part of today’s show, I beseech you, find it on tony-martignetti dot com were sponsored by wegner-C.P.As guiding you beyond the numbers wegner-C.P.As dot com by Cougar Mountain Software Denali Fund. Is there complete accounting solution made for non profits tony-dot-M.A.-slash-Pursuant Mountain for the free 60 day trial and by turned to communications, PR and content for nonprofits, your story is their mission. Turn hyphen two dot ceo. Our creative

[00:55:02.15] spk_0:
producer is clear. Meyerhoff. Sam Liebowitz Managed Stream shows Social Media is by Susan Chavez. Mark Silverman is our Web guy on this Music is by Scott Stein be with me next week for non profit radio big non profit ideas for the other 95% Go out and be great talking alternative radio 24 hours a day.