As Senior Vice President of Strategic Marketing for the Jewish Federations of North America (JFNA), Adam herds cats. He’s got six areas of responsibility, including online relationship building and public relations. Those are the two he shared insights on.
Adam’s work is consistent with my radio show’s mission because he works for a large nonprofit and supports over 400 small and mid-size nonprofits. We’re both bringing big nonprofit ideas to the other 95 percent. Watch here.
My first interview with an Oklahoman. Chris Forbes is co-author of Guerrilla Marketing For Nonprofits. And he got lost backstage trying to find our interview room. He got locked in a vestibule and texted me for help. Texts like, “I thought there would be a knob on other side of door I walked through” and “Don’t blog this.” With the help of backstage crew I found him. He emerged embarrassed but not dehydrated. Here’s the post-rescue video.
Chris was quick to gain composure and he shared smart ideas for marketing on a shoestring budget. Guerrilla Marketing is devoted to using the resources you have to great advantage. He’s got 200 ideas. In this interview he talks about his favorites.
And a bit of humor. Chris somehow got locked in the stairwell at the AXA Equitable Theater where NextGen:Charity 2010 happened. Here is footage of his rescue. 🙂
Backstage at the NextGen:Charity Conference on November 18th, I was busy interviewing. One of my guests is a guy who spends a lot of time interviewing others, and supervising those who interview others.
Peter Panepento is Assistant Managing Editor of The Chronicle of Philanthropy and he sat down to tell me about the Deficit Reduction Commission’s proposal to replace the charitable deduction with a subsidy to charities. That’ll cause a stir.