Nonprofit Radio for May 9, 2014: Robertson v. Princeton

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My Guest:

Doug White: Robertson v. Princeton

Doug White

Doug White is the author of “Abusing Donor Intent: The Robertson Family’s Epic Lawsuit Against Princeton University.” He returns to Nonprofit Radio to tell how trust eroded between donor and university, and a $35 million gift from 1961 ended in a messy lawsuit. He’s got lots of lessons to share to help you avoid the same mess. df

 

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Oppcoll hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Oh, i’m very, very glad that you are with me today i’d be thrown into cerebral ischemia if it came to my ken that you had missed today’s show robertson v princeton doug white is the author of abusing donor-centric the robertsons family’s epic lawsuit against princeton university, he returns to the show to tell how trust eroded between donor and university and a thirty five million dollars gift from nineteen, sixty one ended in a messy lawsuit. He’s got lots of lessons to share to help you avoid same kind of mess on tony’s take to roughly halfway through the next installment of the non-profit radio knowledge base. I am very glad to welcome back to the show and back to the studio. Doug white, author, professor, advisor to non-profits and philanthropists he’s on the faculty in the masters in fund-raising program at columbia university abusing donors intent is his fourth book you’ll find him at doug white dot net. Welcome back, doug, wait, it’s, good to be back in to see you again. You have to ask the question that’s on everybody’s mind though cerebral ischemia. What is that that’s? A well, that this week that’s that’s what i’ll suffer if i find out that someone had not heard this week’s show a cerebral it’s a form of a stroke. I say, since t mia’s had a sense that’s what it was, but i wanted to ask you, being an attorney and all, you probably come up with all of these terms. Yeah, well, we make the well back when i was practicing law now, we would make the things up there the way wood or we would defend against people who had made them up as if the slip and fall in aisle seven on the relish that caused it, and an approximate cause of the ischemia twelve years later, that that was there was actually a cause and effect relationship and that’s what we were trying to defeat it’s great to see things haven’t changed and that’s actually kind of a segue way to a lawsuit story. I don’t know sure that’s true and that’s why i don’t practice law any longer because i was not interested in the relish bill in aisle seven, but this lawsuit that we’re going to talk about is a lot more meaningful than then slip and falls and trip and falls. You. You spend your a lot of time thinking about ethics and fund-raising last time you were on, we were talking about your book around ethics, and this is donorsearch trust and loyalty. How were all these? How are all these related in your in your professorial authorship? Mind? Well, someone might accuse me of having a cerebral something else because of all of the mishmash that goes on in my head on this stuff, but i won’t. But really, i think that there’s a lot to think about in the nonprofit world that we don’t otherwise think about, we think about fund-raising and we think about boards and all of those things are important, but i’m tryingto get a handle on what society does with its non-profit sector and how the non-profit sector responds back, and so it takes me to these corners that are really weird, and in this particular case, it took me to a story that had something to do with trust and a lot of money and a huge university. And the question is, how could someone accuse princeton of doing something so egregious and that’s? Not an easy question to answer. In fact, when i went into this story, i didn’t think princeton was really all that guilty of anything. Ah, okay, because as i read through the book, i sensed you trying to be objective, but in the end, i was left with the sense that you felt princeton really had wronged this. The robertson family. You want to tell the end right now? I’m trying to get people to buy the book here in the story. There you go, there’s. Going to be oil or alert, we only have an hour together. There’s. Lots of information that people going by the book around because you were just going to work or school is going to touch the were scratching the surface that’s right in a mere hour. The book is very well worth buying. Nine i’m just kind of yes, i know your last here, but now that was the that was okay. We’ll get into the details of that. But i think it’s sort of a tease, you know? No, no, it is that was kind of what i was left with, and two thousand six i had finished the book called charity on trial and was interviewed on television station in washington, and somebody brought up the princeton case because i had written about it a little bit, it hadn’t gone anywhere. It was still in the lawsuit stage, and the interviewer asked what i thought of the princeton case, and i thought that princeton had a pretty good case to defend themselves on. I said that at the time, and i felt that for a long time because i like i’m sure many many people feel like a place like princeton really has its act together and is a pretty good place. And i i say that knowing that it’s, i still feel that way. But there were issues that i discovered along the way that i felt really made them look bad. Okay? Okay. And we’re going toe t c we’re going to follow your evolution. Okay, you’ve, you’ve you’ve come, you’ve come around. Your thinking has evolved. Let’s, let’s not tease any longer. This this goes back to ah nineteen. Sixty one gift from charles roberts heimans set up a little bit for you. Charles robertson, co founder of the great atlantic and pacific tea company, the mp supermarkets nineteen sixty one gift to princeton university. Well, let me just do a little bit of a nuance on that. Exactly. The wife, marie robertson, who is the heiress of the mp fortunes. She funded it, right? She actually tent. Technically. Did fundez yes way say that there were donors, but technically, there was one donor, and that was marie robertson. Okay, but charles robertson, her husband was such a large player in the gift. You’re gonna hold my feet to the fire on the details. Well, you’re an attorney, and i can’t well, i was i was that’s the second time now you’ve used i’m not an attorney anymore. Oh, you’re uncovering, attorney. Yeah. I mean, i do fund-raising more than i do. Attorney work. It plays a part, but i didn’t say it disparagingly. I say it with no i d s marriage, but but you should hold me to the fire because you wrote a book and i’m glossy on the, you know, ignoring details. Okay. Yes, go ahead. Marie robertson was actually the donor. Yeah, technically, but we think of them as donors and that’s. Fine. She was the heiress of the mp fortune and her one tenth share of the stock when it became available to be invaded after the trust was dissolved in nineteen. Fifty seven was about ninety million dollars. She got ninety million dollars one day from the trust. And charles, her husband, her second husband. I was an investment adviser and he knew two things. One is not only should this stock portfolio within the family be diversified, he also did not have any faith in the management of the mp at that time after the original. People died off. He didn’t think it was going to go anywhere. And he was actually right on dh. You could predict anything, but in this particular case, he was right. The mp actually filed for bankruptcy just a few years ago. I don’t know it’s status today, but it did have a lot of difficulty. Miss stock did go down, so they were right to a diversify. And also the other part of that in terms of wealth management planning was to make a charitable gift to save on huge, huge taxes. The marginal tax rate at that time was ninety one percent. So this brought them to the woodrow wilson school at princeton university. It did. Ah, charles was a graduate of princeton, so let’s get that out and they were both very interested. Or he was really the intellectual driver behind the gift and it’s purpose. He was very interested, but they both were. They were both interested in international relations. This was an air of that. Today we find it hard to even think happened. There was an optimism in the united states, and there was a lot of challenge because of the height of the cold war too. In nineteen sixty one, kennedy had just been elected. And so there was the sense of america. Khun do it. There was this idea that we were going to go to the moon, which we did. There was this idea that we could almost conquer anything which we didn’t. But there was a sense, this vibrancy and the robertsons felt that it would be really great if we could go to a really great school like princeton, the woodrow wilson school which existed before the gift, by the way, and have people go into the foreign service of the government to go out and spread american values, not in any political sort of away or ideological sort of way other than democracy, but do it through the idea of foreign service through a peaceful way. And so the idea was to get students who were at the woodrow wilson school graduate program to then go into the foreign service. The negotiations ensued, of course, a lot of talk about what the donor’s objectives were and how to achieve those objectives of a sze yu put it, you know the broad goal of strengthening the foreign service in the united states and using the doing that through the woodrow wilson school, their phrase was strengthening the united states government pretty clear all it’s clear, but it’s also abroad. The specific phrase that i think we are probably going to have to talk about a little bit is the phrase particular emphasis, the idea that students would go into the foreign service area or some branch of the government that had dealings with the foreign service and that the school would put particular emphasis that’s in the document on putting those students in those positions. Okay, we’re gonna take our first break onda of course, doug white stays with us. We’re going to keep talking about the the evolution of this, the the gift and the lawsuit and the lessons of course, that’s, you know, that’s important that we want to leave you with takeaways so that you can avoid something like this may not be epic in your in your case, but could still be very seriously want help you avoid problems like princeton had with his donors. So stay with us e-giving didn’t think dick tooting getting ding ding, ding ding you’re listening to the talking alternate. Network waiting to get you thinking. Dahna cubine do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss. Our culture and consultant services are guaranteed to lead toe right groat for your business, call us at nine one seven eight three three four eight six zero foreign, no obligation free consultation checkout on the website of ww dot covenant seven dot com are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Dahna you’re listening to the talking alternative network. Hyre welcome back to big non-profit ideas for the other ninety five percent. I’m sorry, i can’t send live listener love today directly live, because we’re pre recording today. But does you were listening live? I send you my thanks. Thanks for listening. And, of course, podcast pleasantries to those of you listening everywhere else but live very glad you’re with us. The ah, now we have an hour, but we only have an hour. So we have to fast forward a little bit now, too. How things started, teo devolve from, uh, charles and marie the parents to bill robertson, the son of charles and marie. Things started to break down over time in the in the relationship. One of the interesting aspects of this case is they started to break down a lot sooner than princeton had been saying. Charles robertson himself was very upset. Within a few years of a gift with the lack of results at the school, he had done a lot of research on what the school could do. He had talked to important government officials before setting up the foundation. And by the way, this was a foundation to support the program at the woodrow wilson school. Today, it would be known as, ah supporting organization back in nineteen sixty one, they didn’t have that, but that’s what effectively acted as and so he was on the board as well as two other family members. So there were three family members and for people from princeton on the board of this foundation called the robertson. Foundation that’s important, i think three family members for people from princeton. Absolutely. That was important for a lot of reasons that turned out to be one of the reasons that there was eventually a lawsuit, but it was also important for the irs to give its blessing to the charitable stature of this organization. So charles robertson knew that princeton would have the four votes they would have control. There was no real question in his mind, but he also wanted to have the families input too over the years over the generations. And so there was this balancing act that they were trying to accomplish, and i think they were all going into this in good faith. There’s no, in my view, any question about that? At the point, the gift was made, but there was always some question as to what the school was going to do. In other words, this was going to be a great program for international relations, and it is today, and i want to be clear about that it’s one of the best in the united states or the best in the world. But the gift was made in order to make room for students to go into the foreign service. That was the whole point of the gift. That was the point of the gift. It wasn’t to make the woodrow wilson school great. It was to put people into the foreign service or in the foreign relations positions in the united states government and that’s what wasn’t happening. And only a few years after that, charles robertson started to look at this and say, what’s our progress, and over the years, i don’t know the exact figure right now, but up until twenty or two, i would say perhaps thirteen to fourteen percent of the students actually went into the government, which was an abysmal failure from charles robertson’s perspective and so on. He was upset from pretty pretty much the beginning, and i got my hands on documents that proves this. This was not something that bill robertson is inventing ah he’s able to show me letters that his father wrote angrily. I mean, there was a lot of emotion in these things to show that he was very upset with the progress of the woodrow wilson school bill robertson comes into the picture because he’s young at this point in nineteen seventy two i think he graduated from princeton himself, so he wasn’t really old. He came out of the board after one of the other family members went off and took basically his father’s place on the board on his family portion of the board in nineteen eighty one after his father died. And so bill took over that mantle of keeping a sharp eye on the progress of the woodrow wilson school graduate program and continue to be unhappy with it. So it did go from charles to bill, but another dynamic here that we don’t often times take into account. What i tried to describe in the book was bill’s intense loyalty to his parents and in this particular case, his father, he felt that his father and mother put this gift the hugest gift basically that had ever been given to a university to that time. And he felt that things weren’t being done correctly and and his mother, too, was very there’s. Ah, something. And you say in the book that that bill feels very strong that his mother relied on on princeton and this gift up until her death? Yes, on dh. Trusted them? Yes, yes, this trust was a big deal, and trust is a big deal in all of our lives, and i don’t know that we really analyze it well or feel a about it their way we might, but i feel strongly that both bilich excuse me. Both charles and marie were hoping for more from this gift, and they were trusting princeton probably more than they should have been, but that’s another issue point is that by the time bill took over his seat on the board, things were not improving. And so bill kept up that as i say that that i on on the progress, that isn’t what triggered the lawsuit. But that was always ah, thorn in the side of the of of the meetings on dove, the progress of the woodrow wilson school, they were not happy on dh there. I don’t know that there was based on what i’ve seen. I can’t say that i would actually say that there would be a point in that forty year history where they were ever happy. No. Okay, um, i have my favorite character in in the in this epic lawsuit, but i’m not going on that i want to hold that, um, print co-branded in investment committee plays a big role here, and i think that has a lot and has a lot to do with the donor university relationship. Print go. You’re right, it’s the princeton investment company, i think. Oh, company. Yeah, those committee no close close. Not not bad. I’m gonna check you on that. Okay. Okay, go ahead. Check me out. Okay. While you’re doing that, i didn’t bring the book with me, so i never bring the book because i don’t want to be, you know, on page seventy four you said all right, i’ll have to check later. This is the problem. Open book tests in high school. That’s why they don’t want to go ahead. All right. So the idea of going into a broader strategy for investing was anathema to bill, as it would have been to charles. In fact, part of the original document talked about how investments had to be put together. The idea was that print cho had been established a few years earlier, and the princeton and down, which had gone into several billions of dollars. At that point, i was going to be managed in a more modern way from the more traditional life and bill was away in the early eighties. Now we are in the early eighties. Yeah, we are actually. And charles did not want to get too risky with the investments, and neither did bill and bill, by the way, grew into a financial investment advisory capacity in his own right outside of this. And so he had some chops when it came to investing, and he also didn’t want to go to what became a pretty big norm at university investment houses. And that is to say, by the nineties late nineties, especially the idea of alternative investments was very, very popular, and the thieves were hedge funds head from investing foreign in foreign companies. Yes. Now every every i have to say that what i was in this business of the in the investment business for charities, i understood that there were lots and lots of asset classes and and that’s fine, the way we should always be on the cutting edge of understanding how finances and investments work. But they’re became a time when everything was going up and this happened throughout the two thousands to ana and what became really popular was what we call alternatives or the alternative investments like you say hedge funds and other things. And bill was really against that idea and print cho was going forward. He went down to print go because they were in another office and said, show me around and tell me what’s going on, and he was just not impressed with the idea of alternative investments and, quite frankly, again oppressions being what it is in twenty late that’s exactly what brought down these university endowments? In fact, princeton was so reliant upon investments they had about fifty percent or a little bit more in their endowment devoted to alternatives which, when i was in the world of old investments back in the early nineties, we would think of two or three percent of a large and and so it got turned upside down, and that the tension was whether print coe should be investing the foundation assets along with the university endowment or and in the eyes of the roberts of bill robertson that it should not print go should not have control over the investment exactly. And that’s what triggered the lawsuit that issue, if you’re looking at one moment where the decision was made to actually file a lawsuit, it was when bill robertson finally got fed up after the after the board for two three voted to go to print cope, put the assets into print going by the way that thirty five million dollars had grown to about eight hundred million dollars that thirty five million dollars had grown to about eight hundred billion dollars by two thousand. Wow. Okay, that’s. Excellent perspective. All right, now we’re in the lawsuit. What else did the the lawsuit alleged besides the investment? Misappropriation? Well, not miss probation, but there were a couple of expenses and things like that. That right lawsuit alleged what happens? And you probably know this much better than i. But i learned this a little bit more during the course of writing the book. There was a complaint filed. We feel something is wrong, x and then there’s a response. And then in the process of looking at the issue’s, the plaintiffs have an opportunity to go through what’s called discovery. And in the process of that discovery, they discovered a lot of things that they didn’t know beforehand, so the original complaint had to do a lot with print go, and it also had a lot to do with why students were going into the foreign service. But during discovery, the plaintiff’s found that a lot of the money wasn’t being spent well, either. For example, people excuse me, other departments at princeton were getting money from the foundation, and those departments weren’t really helping with the woodrow wilson, sir? Yeah, the school princeton defends that and says, i’ll just use the phrase they use academic freedom. They say that academic freedom allowed them to make all of these decisions and bill’s perspective, as well as as well as the attorneys. Of course, for the family was that academic freedom, while it’s a cherished concept and we really want to make sure that we never really violated it still has its limits. You can’t, for example, well, maybe you can. We don’t know this never was adjudicated by judge or a jury so it’s we’ll never really know. But there was this this comment during the depositions, where the attorney for print for the robertsons asked one of the president’s what? What kind of expenditure would be allowed. And the person said, well, almost anything. And the attorney said, well, how about the hiring a basketball coach? Would that be allowed? And he said yes, oh, my yes, oh, my that’s a university president that was the university. Yes saying this i forget whether it was the president or dean, i think it was the president and he said yes, because if we need to hire someone at the woodrow wilson school who likes basketball or whose husband or wife, teacher, our coaches, basketball or some connection and that brings that person to the woodrow wilson school, then we will spend that money on the basketball coach’s salary. Well, you can imagine how the robertsons would react to that and understanding that there is an idea, a fundamental, cherished ideal of academic freedom. We still are violating something very fundamental when that answer comes to the fore. Um, now listeners know that we have jargon jail on tony martignetti non-profit radio, but i didn’t want to put you on a very simple, you know, the complaint that’s just i’m going to get you out of jargon job because i’m glad that you’re back the third time on the show so an attorney is going to get me out of attorneys, do it all the time when we’re not all they are not. I’m not practicing law. I am not practicing law. Is that explicit? If i made that clear, those who do practice law often are getting people out of prison. It’s one of the noble or things that we do is restore someone’s freak that they do. They do pronoun trouble, eyes restore freedom to those erroneously held incarcerated. So, yeah, the complaint is just that’s the way you you have a complaint. So that’s, how you start a lawsuit and discovery is the exchange of all kinds of documents. And in this case it was e mails and letters metoo certainly notes of notes of conversations you wantto there was a lot. There was a lot in there that, as you said, the robertsons discovered that they hadn’t known about what was going on with the money in this discovery process. Thousands of pages. Yeah, thousands of pages. Not all of them were stingingly terrible now, of course, but a lot of it’s, very mundane. Very, very monday. And you just have to sift through it because you never know when that nugget is going to pop out. But, yes, they found that this money was being spent all over the place at princeton and princeton will say, look, a woodrow wilson school is a great place. Okay, well, there’s, no question about that nobody’s arguing that but what we’re talking about is the intention of the donor and the document that was signed in nineteen sixty one that princeton agreed to, and so that the woodrow wilson school is a great place is true. But your relevant to this this question, the other thing was academic freedom. We can spend money pretty much however we want to. And the robertsons wanted to pull back on that. The another big issue in this was the how the robertsons legal fees were being paid and that was being paid through the banbury fund. Another robertson family foundation let’s touch on that. Just, like, got it? Just a little. Okay. Princeton didn’t want that to happen, and the robertson said that they could do it. They got opinion letters from their attorneys and also had some precedents from the irs, both in private letter. Rulings and revenue rulings. So they were, i think, firm ground. But princeton still fights that battle today. They still say that it was improper for the banbury fund, too. Pay the robertson legal expenses. But from what i could say they were they were in a good place to do that. The robertsons work. Okay, um, starting to hint at some of our lessons for later on there was issue in the complaint also or in the in the subsequent complaint after the discovery around financial transparency. Yes. And disclosures that had not been made to the yeah, robertson’s family. Towboat robertson. So not only do we have these money, these dollars being spent their being spent without the family’s knowledge one was a building that was being constructed almost entirely from the robertson. That was wallace hall. Yes. And if you ask bill robertson what the big reasons he went to court where wallace hall was one of the three and a large part of that was they were not told this was taking place. So in other words, they took the position that not only could they use this money outside of director connection to the woodrow. Wilson school they didn’t have to tell the family about it for two three days. This warner hall. I’m sorry. While us all was not part of the woodrow wilson school, not at all. It was not so to bill robertson. This is as far afield as hiring the basketball coach and paying for it exactly. He was very upset about that, and i don’t blame him. I mean, there were a lot of places where princeton didn’t have toe go to a lawsuit that could have done so much, and we’ll get to those in lessons later on. But when wallace hall came about, bill was livid. Yeah, well, s o you know, the institution does bad things, and then it covers it up and that’s the that’s, the financial transparency that was that was lacking and became part of the the complaint. Um ah, we need youto hang tight for aa for a couple of moments while i express my gratitude. Teo, the show’s sponsor, which is generosity siri’s and they sponsor of a host multi charity five k runs and walks peer-to-peer fund-raising and its generosity siri’s that makes it possible for me to do the show. And bring outstanding guests like doug white to talk about something that, you know, maybe you have a vague recollection about it if you’ve been in fund-raising long enough, but whether you, whether you recollect it or not, there are incredibly valuable lessons for relationships between donors and charities that come out of this. This epic lawsuit between the robertsons and princeton university and generosity siri’s makes it possible for me to have doug and host him and have him explain what went into this and what we can all take away from it. Generosity siri’s a sigh said, hosting five k multi charity runs and walks so your charity becomes a charity partner with generosity siri’s and participates in one of the events that they do throughout the country. They’ve got them coming up in new jersey, florida, atlanta, georgia, new york city, philadelphia, toronto you can just pick up the phone and that’s the way i like to do business. I like to pick up the phone and just see what things they’re about. I could talk to dave lynn he’s, the ceo. They’re at seven one eight five o six, nine, triple seven seven one eight, five or six, nine seven. Seven, seven, which i prefer to say. Nine. Triple seven if you prefer the web, of course, they’re on the way. If you don’t have to pick up phone’s, just that’s. What i like to do business, um, but they are at generosity. Siri’s, dot com, if you if you prefer that way. The non-profit radio knowledge base i am putting shows together bye topic to create a knowledge base and so that when you have a need, the knowledge base will be a resource that agra gates, all the advice of our expert guests over many years of doing the show this week is bored fund-raising that is a huge topic that causes lots of headaches and lots of frustration among sea level people, in charities and among staff and charities and among boards in charities. Um, so check out the video that i have this week on the links to the many interviews on that topic board fund-raising i’ve been collecting shows and doing shows for very close to four years so there’s, plenty of material and bored fund-raising is certainly one of the topics that has come up many times for for guests, and that is tony’s take two for friday, ninth of may nineteenth show of the year you will find that video and and the links on my site at tony martignetti dot com the great you’re still here, right? I am cool, i’m glad you don’t know what i was impressed with that that was very good. Thanks. Sponsors. Exactly due to their generosity, siri’s is helps. Helps fundez show. Um, so we have now this lawsuit and the discovery and the and the amended complaint based on what the robertsons learned through discovery. And this lawsuit is on for six between six and seven years. I imagine the relationship was it was pretty damn difficulty between the foundation board and the princeton university. Ah, the administration and the people who are on the board from princeton university. They have to get together for board meetings. Excuse me? Yes, they do. And the bill, sister catherine ernst described it as having a boardmember and then an attorney, then the boardmember and then attorney all around the table. And not only the family, but also the princeton side of the board. It was very tense. They describe how in the early days when charlie was alive, that the relations were very good. There would be lunch at the president’s house. There would be a lot of camaraderie, even though problems were developing. The relations were pretty good by the time the lawsuit comes around. Nobody’s talking. Anybody aboard? Yeah, board meetings. And it became the antithesis of what? And again, i teach board governance at columbia, and we talk about the need for transparency and fluidity and, you know, trust. And none of that was was was there during this lawsuit so it’s very, very tense there, even they were actually having meals in separate rooms. That’s, right, they family released in the same family. Boardmember zand, the princeton university board members would would have lunches in separate rooms. That’s, right? They did need an adult to come in and take the it was. They ended up doing that for the settlement, but at this point, it was just, i can’t imagine how tense that had to be. Yeah, and over six, seven years, yes, right, yes. Okay, um, let’s. Bring us to the settlement. Twenty eight ah lot of things are going on. First of all, it’s true that the robertsons we’re running out of money, even though the banbury fund was funding the lawsuits, the law ofthe fees added up to about forty five million dollars on each side, which is an incredible about the money and even a place like the banbury fund was starting to feel that now, if i’ve been a part of those teams, i’d probably still be practicing law. Yes, i would have been. The buildings are so easy when you’re in a lawsuit, but i just never got that far. I stuck it out for two years, and i never made it to this level. Well, the judge and retired, the one that everybody bonded, teo in light and respected. He retired. The judge’s clerk left to go work for the princeton lawyers, which was interesting. The new judge could only give it one day a week. And that was maria psychic. And she was only going to be able to do it for one day a week, which stretched the lawsuit out even further. Give doug a car, their problems. And so there was a lot. Of delay and and i get this even though we kind of make fun of this from time to time, that even though there was a delay and there was a slow down, the work still had to be continued. The law fees were continuing. And so the question of being able to pay for this was a very acute one for the robertson family. On the other side of the coin, the princeton investments were going south because the crisis was taking place. And they were, as i say, and alternatives and so they were having a liquidity problem. I think they probably only source of liquidity. Most fat during that time was probably tuition paying parents was just a very tight time. They might not acknowledge it that way, but that’s pretty much how i see it. So they were both ready. I think, to talk settlement. They had tried beforehand they didn’t get anywhere. Bill originally wanted to take the entire endowment away and put it somewhere else. And that would have been a really riel problem for princeton, because if for no other reason, it would have been a real blow psychologically to this story, i really? University. I get what they wanted to do there. So they were going back and forth. And the question was, should we force the university of the repay all of these dollars that they had misspent, which could have been an excess of about two hundred billion dollars back into the foundation? Or can we just take the foundation away? Or can we split away from the foundation and they wanted independence? They wanted to say, okay, we want money to go do our own thing, that is, to say what my parents were doing, who his parents were doing, and the and princeton really didn’t want that, so they said, okay, what we’ll do is we’ll consider chopping off some of this money and giving it to you if you let us keep the rest of it and you guys go away and that’s basically, what happened? They did bring in an adult david girlfriend from milbank tweed who came in and his whole approach was saying not to say who had the better argument legally, his approach was, how can we get out of this mess? And i think he was a good voice. He was not. Part of the litigation, and he was a good voice to be brought in at this time, and he actually did the settlement. He was very good. And the settlement wass that princeton would reimburse the banbury fund the forty five million dollars for the legal fees. And in addition to that, over a period of time, the university would pay fifty million dollars to a new foundation. It’s called the robinson foundation for government. And it now exists it’s, a family foundation and has its own work and does what it’s predecessor was supposed to do that is to put students into the federal government just but it is completely independent. Totally invested in university. Yeah. And then the rest of the money, which probably added up to around six hundred fifty or seven hundred million dollars. Because during that period of time, during the crisis, the endowment came dahna shade. But let’s say six hundred million then was left. I don’t know exactly. The robinson foundation, by the way, was dissolved the original one. And so the money that was in it and was left for princeton went into its general endowment specifically for the woodrow wilson school. And today the robertson family does not have anything to say about how that money is being used. There is a complete divorce. Okay, i think that can bring us to ah, something’s that charity’s can can take away. Um, i still have a revealed my favorite character, but we haven’t talked about that person. Um, agreements, should we start with ah, i mean, this was all went back to the to the phrase, um particular emphasis. So do we, which was in which was in the original document creating the foundation? Yes, let’s. Talk about what? What level of scrupulous nous we need to have around agreements with donors. Let me preface it by saying the this this conversation, this part of it right now has a lot to do with understanding that this lawsuit was a story and it’s true and it’s big but israel reason for being important is that almost any charity and almost any donor can get into this bind. So it’s not just ah, large family or a large university. Any endowed gift or any restricted gift really, really needs to be put together with what i would call the lessons. Yeah, you want to bring us, we could easily be talking about a ten or fifteen thousand dollars gift easily, easily and that’s really one of the big messages here, this isn’t just about princeton it’s got a lot of interest, but it’s not just about princeton and so donor-centric aridjis both have to be aware of this when we say when we use phrases like in with particular emphasis, it has a meaning, but it doesn’t have an absolute meaning doesn’t mean that one hundred percent of the students are goingto go to the federal government, but it also doesn’t mean zero percent or ten percent. So we have to have an understanding you and i about what particular emphasis means if it were seventy or eighty or ninety percent, i don’t think charles robertson would have had any problem. I think even if he were sixty or sixty five percent, part of the problem was not just the results, and this is another thing they discovered was that princeton never really cared whether the students we’re going to go and the evidence of that was they never asked on the application whether they were interested in going into the federal government. So there was that part of the equation, so and i think you can relate to this as an attorney, we sometimes think of the laws being black and white and here’s what’s, right, and here’s what’s wrong. But a lot of phrases we use our are vague on purpose. They they’re meant to be because we can’t assign a value our ah specific numeric value to the word emphasis. We just can’t do that. And yet, it’s an important idea in an agreement. So if a person is making an agreement today, one lesson is too if you’re going to use that kind of a phrase, define it a little bit more than they did. One one word that gets us into trouble, i think in fund-raising agreements and that is the word in perpetuity of the phrase in perpetuity. Because in perpetuity has has a meaning if you look it up. It’s very clear what that meaning is it means forever and forever has a meaning. And so, by definition we cannot put into legitimately into an agreement in my view the word perpetuity because we cannot know what’s going to happen forever. So we have to be more careful in crafting the language that we’re using. I once made a gift to my own high school. This is a in the nineteen eighties of deferred gift. Where’d you go to high school exeter, phillips, exeter. And it was back in the day when pulled income funds were popular. You probably remember that yourself. None of our listeners will. There were there was a thing it’s, an antique drug in jail. Again. Well its way. But we have to define it’s now an out of date. Really, uh, life income gift. A method through which donors got variable income for for their lives. And the variability became a big issue when interest rates were declining and the varying the variations were all down. And these have pretty much falling out of favor among among non-profits so that’s enough. So income funds. When i was doing the agreement, they said, and i want to do honor my english teacher and they said, this is back in like, nineteen, eighty four they said, you know, this going to sound weird, but we might not teach english forever, right? I thought, how is that possible? But it may not be possible. But it was also not conceivable that we wouldn’t be riding horses forever, so we had an escape plus saying that if this ever did happen that they be able to use it to a purpose as close as possible, something something that deals with ian practicability of yes, continuing the gift yes, and i’m tryingto bring the send tryingto respond to your question about how donors can and charities khun b take steps to avoid what happened to princeton so that we don’t just use words capriciously. Um, we just have about a minute before a break and there’s certainly board implications here, too. I mean, the princeton board reviewed the documentation and probably was involved in in a good degree and in the negotiations board oversight of gift. Yes, this is a good example of that. Now, i don’t really fault the board at princeton to too much because it was nineteen, sixty one and not twenty fourteen, and so we’ve learned a lot in the last half century about board oversight and so forth, but that said thie gift was basically shoved through. It was a last minute quick kind of a thing had nothing to do. With there at the time, current capital campaign and the president really did not have the fullest discussion with the board about this gift, and they should have. So board oversight of that process is really critical. We all go out from the break, and when we come back, doug and i will keep talking about the lessons from this epic lawsuit robertson v princeton you’re listening to the talking alternative network. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Talking alternative radio twenty four hours a day. Hi, i’m bill mcginley, president, ceo of the association for healthcare philanthropy. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. As we make our agreements more specific and and defined terms as you’re suggesting, we can actually get into trouble because the specificity now binds us two teo, try to predict what’s going to happen and try to predict what issues are goingto a result. So there’s a there’s a balance between specificity and flexibility there is, and when i was saying earlier that we need to be more specific, er not use words capriciously, you’re right, i had that in mind to that there is a balance and it’s there’s always going to be tension. And so the question is, how do we avoid this kind of a thing going into the future? And one of the things that you can avoid has nothing to do with the agreement. It has everything to do with relations. If princeton had done so much differently, this wouldn’t have gone to where it went. But it was the lack of trust, the erosion of trust over the decades that really set the stage for this. Then you can go to the agreement say you’re not doing this well if you have the trust going on at the same time, you don’t need to go to the agreement, to say you are or are not doing something but that’s it so that’s probably the best lesson that anybody can learn from a charitable perspective anyway, to stay in touch with the airs at the donors and the heirs forever. This is an obligation, and if you don’t feel you can do that, you don’t feel you, khun obligate your success is that the organization to do that, then don’t promise to do that that’s part of the deal here and plan giving when i was in plan giving, doing these kinds of things and talking to you too plant giving directors, i would say you’re you’re actually making an agreement here that will go on for well past the time you’re here, and probably perhaps well past the time you’re even alive. So many generations of successors after you are going to have to do what you’re agreeing to do today, keep that idea in mind when you make these agreements and this particular agreement, nothing was going to erode the idea of a federal government or the need for foreign relations, but still there could have been mohr a trust and more. Specificity, i think, in the agreement, although i don’t think the specificity was the issue here, i think the idea was pretty clear, i mean, with particular emphasis might be a vague term, but it does have enough of a meaning and enough of an understanding by people who consider the table to know that thirteen percent just doesn’t cut it. You know, you know, the good communications and keeping in touch, and in this case, there were there were different presidents who at any time i thought when, when there was a new president, he or she could have said, you know, we’ve made some mistakes in the past, obviously i was not in charge then, but here’s what here’s, what happened and here’s what we’re gonna do, teo, make sure that this doesn’t happen again, that humility is so crucial, especially in a non-profit i can understand boisterousness from ah for-profit especially if it’s a big one, but at a non-profit there’s this extra special place that non-profits haven’t talked about that in the other book, the non-profit challenge where that humility plays a large large role or should now, just so you’ll know, since this book was published other organizations, air writing reviews and trying to talk with both me and princeton. Princeton refuses to talk about it. They give the same press release that they give that they gave after the settlement. They do not want to acknowledge that something went wrong. How they could possibly agnostic. Now i can understand them having a defense, but to say they were totally in the right, it blows my mind, you know that? Yeah, that sounds like lawyers giving advice on driving the decisionmaking vs people who are more interested in the in the long term relationships with donors and alumni. That was paul volcker’s perspective. I interviewed him because he’s, a princeton alum, and he also had a perspective on this situation at the woodrow wilson school. And he was complaining about the woodrow wilson school separately and before the lawsuit ever came, so he was doing it entirely independently. And when the lawsuit came around, he told me, i think the lawyers are driving this. They’re saying, princessa can admit to nothing but i’m thinking, okay, i get that it’s not good, but i get that. But here we are, what, five years? Seven years. Six years after the settlement and they’re still saying we didn’t do anything wrong. Is bill robertson willing to talk now? Yeah, bill’s bill’s going to be speaking with me up in boston next week? Oh, what could had bill roberts instead of you? You could have that would’ve visible the name and the lawsuit instead of the guy who just follows it later on in the gundam maybe it’s somehow it’s done now, right? Alright to settle for this on second best. Okay. And so, as we are crafting these agreements again, the board’s role in reviewing agreements whether whether it is appropriate to buying this organization forever in perpetuity, or should we stop short of that and the board is really the last step to that could raise a red flag for the organization. It is, unless you can come to some agreement as to what in perpetuity means, as they did at the a museum of ma metropolitan museum of art a few years ago. When philippe de montebello said, we think in perpetuity really means seventy five years on the donor agreed to that. Well, that’s ok. And this is the definition. There was a definition, right? So in perpetuity didn’t really mean what it means in the dictionary. Fine, but yes, you’re right. I think the board has to be very conscious of that. My favorite cara doctor, we didn’t talk about her, but you dedicated the book to jessie lee washington. I did, i don’t want to. I’ll let you explain, but we just have it. We just have a couple minutes explain the crucial role. Jessie jessie was an employee of the university was asked to look into endowments at the divinity school and found some irregularities and did a report, and it was put away for a while. Ah, then she left on dh. Then the lawsuit became really big, and she said, you know this? What i was working on in the divinity school is very similar to what the lawsuit is alleging. So she came out and went to the lawyers for princeton with seth lap ido and said, i have a story to tell you, and when she got on the phone, seth said, we’ve been waiting for you to come he don’t know who it was going to be, but he figured there would be some other person in princeton, who would be familiar with this activity that princeton was doing in the endowment accounting and she really represent she she, i think, was very courageous. She put her reputation on the line and said, i am willing to go on the record to say what’s wrong here, and he dedicated the book to her, and i did that was so touching, and i think she’s well, she’s, my favorite because i believe that most people want to do the right thing and she’s a perfect example of stepping forward, being courageous the way you described most people in non-profits and donors want to do the right thing. I think you’re right. I know you’re right. Doug wait, author, professor, advisor non-profits and philanthropists. He hangs out at columbia university teaching at the masters and fund-raising program. You will find him at doug white dot net. The book is abusing donorsearch intent. The robertson family’s epic lawsuit against princeton university it’s a very, very good story and very well told doug white, thanks so much. Thank you is good to see you again. Pleasure next week from the non-profit technology conference choosing the right cr m system. And also cindy gibson, our grants fund-raising contributor on what makes a strong proposal, our creative producer is clear. Meyerhoff sam leaving, which is our line producer, shows social media is by julia campbell of jake campbell. Social marketing and the remote producer of tony martignetti non-profit radio is john federico of the new rules. This music you’re hearing is by scott stein. He’s in brooklyn. You with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. They didn’t think dick tooting getting ding, ding, ding ding. You’re listening to the talking, alternate network waiting to get in. E-giving you could oppcoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun, shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and their voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com, you’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking.

Nonprofit Radio Knowledge Base: Board Fundraising

 

It’s critical. And I know it’s a big, big problem for a lot of nonprofits.

Major Gifts 2.0: Straight Talk For Your Board [video]. Get a CEO’s perspective on board fundraising! My guest is Jennifer Herring, CEO of The Maritime Aquarium.

With Deborah Stanley from Blackbaud, A Board That Brings In The Bucks. She wants you to lose the fear of asking!

Your Board Can Fundraise with Dennis Miller, consultant.

From a few weeks ago, Your Board On Grants, with regular contributor Cindy Gibson. Our discussion applies to all fundraising, really.

Here’s the first Knowledge Base article, on Branding.

Nonprofit Radio for May 2, 2014: Numbers In Your Stories & Research Pre- And Post-Event

Big Nonprofit Ideas for the Other 95%

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Brian Mittendorf: Numbers In Your Stories

 

Brian Mittendorf
Brian Mittendorf

Prof. Brian Mittendorf teaches accounting at Ohio State University. He wants you to rely on financial info to improve your narratives to donors so you raise more money and you’re clearer where it’s being spent. Be assured, I will not permit a dry recitation of the only subject I dropped out of in college. (Does he look like a young Ron Howard, or what?).

 

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Maria Semple: Research Pre- And Post-Event

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Maria Semple

Maria Semple is our prospect research contributor and The Prospect Finder. This month we’ll talk about how research can support your cultivation events.

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Duitz hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host, but you knew that and i’m glad you’re with me. I’d suffer the frustration of a dia de okucani zha if i came to learn that you had missed today’s show numbers in your stories. Professor brian mittendorf teaches accounting at ohio state university. He wants you to rely on financial information to improve your narratives to donors so you raise more money and you’re clearer about where it’s being spent be assured, i will not be parading a dry recitation of the only subject that i dropped out of college and research pre and post event. Maria simple is our prospect research contributor and the prospect finder. This month, we’ll talk about how research can support your cultivation events on tony’s take two between the guests planned giving is fund-raising not fund raiding. We’re sponsored by generosity, siri’s they host multi charity five k runs and walks very grateful for their sponsorship, and i’m very glad to introduce brian mittendorf he’s, a professor of accounting and management information systems at the ohio state university’s fisher college of business before that, he taught accounting at yale, he serves on the editorial boards of the accounting review and journal of management accounting research at ohio state. Brian teaches courses in non-profit and governmental accounting and managerial accounting. His block is counting on charity. You’ll find him on twitter at counting charity. Professor brian mittendorf. Welcome to the show. Thanks so much for having me, tony that’s. A real pleasure. The first question i have to get to get off my chest is your you have all this background in accounting. How in the hell is it that assets? Always equal liabilities, plus owners equity this’s. Why? I dropped out of accounting at carnegie mellon university. It always seemed like just a total fiction makeup. The numbers game. How does it always happen that those two things those two columns on those will teach arts come out equal. That magic now is what does it know, though? So if you actually, you know, i like this stuff. Oh, i will take the question literally. I do mean it, though, if you think about it and that it’s reflecting everything that an organization has, which is a value. Okay, and think. Of the size of the pie and liabilities and owners equity just kind of say who has claims to that pie so here’s all the app here’s, all the assets hears everything that we have that of worse. And then the next question is, who had claims to those things? Liabilities, air claims by third parties and equity or in the case of non-profits net assets are kind of the amount left over that the organization has claimed teo or for business the owner. Oh, so that’s why it always have to be the case? Because any time you have asked that somebody has to have a claim to him and so lie bilich inequity or just split up, who has the claim? I wish i understood that in nineteen, eighty two or so because yeah, okay, but, uh, yes, it’s, everything you have and then somebody has to. Somebody has to have ownership of it. Either you are somebody you owe money to or something like that. I say i never i really didn’t understand that. And i dropped that. I did drop out of accounting and like the second second week, i just i wasn’t getting i could. Make the teach art, but then i could never put the numbers into it, but i could make the cross very easily if you don’t you’re not alone, okay? Not not the i’m actually i’m impressed. You’re you like a challenge and so ah bring on account on to talk for thirty minutes. I’m sure is the challenge, so i appreciate it. Not the most exciting subjects from no, no. Well, we’re going to make it. Well, i don’t know if we could let’s not overstate the case. I don’t know if we could get exciting. Exciting? I don’t know if exciting is possible, but we can at least make it interesting. And maybe have a little fun too. Okay. No, i’m you know, the topic doesn’t scare me. It scared me in nineteen. Eighty two it’s. Why? I dropped out, but i’m out of the course. Not the whole university. Um, all right now i’m you. Ah, you suggested some interesting. Ah, some interesting ideas to talk about. Andi. I like it. So what? What seems to be the problem with the use of numbers by non-profits? Well, it probably really, from my standpoint. Probably treyz backto what? You i kind of already mentioned in that that is ah lot of people have an aversion or to accounting or at least don’t find it interesting. And so it’s, not really at the centre piece of what people are doing, but, you know, if you think of they say accounting is like the language of business or what have you, which i don’t know about that, but if you do view it in the language than the financial statements are book, they’re telling a story and so there’s a whole story out there that some extent people either don’t fully exploit to explain what the organization is doing or don’t fully understand, perhaps. All right, so you would like to see it these numbers more involved in the maura part of the narrative of the storytelling since, since their analogous, the numbers are telling a story, but we also have these narrative stories that we tell about the work that we’re doing and the outcomes we have and the impact that we make in the world. You’d like to see the two of these sync up. Yeah, i mean, i think to the extent that non-profits get in trouble, it’s in circumstances where they have ah, they’re storytelling, and then they have their financial statement, and the things don’t really match up that well. Ah, and it isn’t necessarily ah ah, problem of bad intent, it’s just that the elearning part isn’t kind of melted into the entire entire narrative, and so i think a lot could be done to bring those things together, and that would help donors and potential donors understand better how money is being spent, how their investment is going to be spent definitely cause i think if if donors aren’t given that information, then they’ll probably make assumptions and you get into trouble. When’d donors assume their money’s going toe one thing when they find out that later that it’s going to something else which might have been a perfect, perfect thing to be putting it into. But donor’s assumed it was something else. And so then donorsearch only either don’t trust the organization or find some other organization that they think is going to do something different. Where is that? The organization kind of is more up front about, you know, here’s our priorities here’s where our money goes ah that’s still a lot of trust with donors. How do you go about your research, teo? Determine that these two are not sinking up? Well, so i mean, in many ways, i’ve brought this into the classroom. I teach accounting students primarily and so they’re interested in the accounting rules. But i try teo gonna force them to think about what the financial statements given the rules that we learn about how to do the accounting. What are those financial statements tell us about the non-profits so i actually have my students ah, each semester, choose a non-profit get their financial statements and present on that non-profit say, what is the non-profit commission? And to what extent is the financial statement match up to that mission? Because in a sense, i think most to the extent that financial statements are used, people will look up this overhead ratio or look up, um, some rating agency that’s just going to pull a couple numbers and calculate something and those those tend to not tell the whole story either. Yeah. And what do you ah, what do you and your students typically find as they’re doing these the’s case studies for you? I guess you get a mixed bag and you get you get some organizations that, ah, their finances tell the story that’s very consistent with their mission. And i would say, for the most part, the students think that the organizations don’t take enough advantage of that. They don’t communicate that it clearly as they could, and then there’s other organizations where the students said they’re spending money on things that i didn’t realize they were spending money on, and probably most owners didn’t realize it either. And again, that’s not necessarily a problem. Ah, but the problem being if there could be a disconnect between what donors thinking what’s actually happening? Yeah, yeah, no, i mean, i could see where that that is a problem on because you mentioned donorsearch art assuming things and that’s that’s when you get into trouble and then the media starts assuming things because the disclosures aren’t clear, if if it’s something that gets to the media and then then you gotta really then you got a real problem on your hands. How come you choose non-profits too motivate your students over corporations? Well, that happens to be my particular interests, both in teaching and in a lot. Of my research, i look att non-profits governments to some extent too. But so the course is focused on non-profit and government accounting. Not to say that there’s not there’s tons of interesting things you can get about corporations from their financial statements. But if you think about it for accounting students, you know, they they have ah, a series of eight or nine accounting classes. They will have one that’s on non-profit uh, so much like people in the nonprofit sector. I think that people don’t realize how big the sector is and how important it is to the economy. You kind of get the same thing. Ah, in business education as well. Business students are surprised when they learn how much of the economy non-profit account more yeah, isn’t it? Roughly? Ah, tender. Ten to fifteen percent of our fifteen or sixteen trillion dollars economy. Yeah, i guess. The usual things that here about ten percent, ten or eleven percent unemployment through non-profit, right. And not only employment, but the economic activity also. And asset ownership. Yeah. So there’s a lot of a lot of assets held by non-profits as well. Now may be a lot of that. Is in healthcare sector and education, but there’s still a lot of activity and a lot of employment in the non-profit community. And so especially when i teach mba students, i tried to sneak in non-profits as well, because they don’t coming in don’t they don’t realize how big of the sector is we’re going to take our first break on, brian and i are going to keep talking about this and all these assets that are out there in the nonprofit world who has their claims on them were goingto see how we’re going to we’re going to go back to these t charts, it’s, it’s, very it’s, all it’s, all planned it’s all people don’t think i plan the show, but but i do. This is we’re going to talk about thes t charts and who has claims on all these vast assets around non-profits and whose responsibility is it that these things come out equal and that those true story gets told around your numbers so that’s a lot to cover? I think bryan and i are up to it stay with us. They didn’t think the shooting getting dink dink, dink, dink, you’re listening to the talking alternate network. You waiting to get you thinking? Dahna good. Do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our coaching and consultant services a guaranteed to lead toe, right groat. For your business, call us at nine one seven eight three three, four eight six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com oppcoll dahna are you stuck in your business or career trying to take your business to the next level and keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. You’re listening to the talking alternative network. Dahna oppcoll welcome back to big non-profit ideas for the other ninety five percent got live listener left to send toe allentown, pennsylvania. Carter at new jersey and new bern, north carolina live listener loved to you also in south korea we’ve got soul and gwang myung on your haserot live listen love to everyone listening live and, of course, podcast pleasantries to the many thousands of you listening at your leisure on the device of your choice. Um okay, brian. What? Ah, what kinds of things specifically do you and and your students? Oh, by the way, where’s where’s, ohio. I thought you’re gonna have lots of students listening to you. Brian, where l come, ohio has not checked in as live listeners. Students are out of class. They’re preparing for graduation now. So that’s very convenient. Okay, you’re going tohave bring lots of live. Listen now, we didn’t know when you were going to doing the show at the time. But out of class preparing it’s only it’s only may second already exams. Yes, exams are done. Graduation is this weekend. My god, what kind of kick schedule you have there? You know, carnegie mellon was never that carnegie mellon. In nineteen eighties was never that easy. Early eighties was not that easy. I don’t know we had a much more rigorous calendar than ohio state. All right, we just switched semesters. I see we have the may mr starting up next week’s a little short, short one month and then summer session starts in june. Ok. All right, i guess i guess you’re it’s an accredited university, isn’t it? Ohio state and share it. Okay, i was just questioning, wondering. All right, um, what kinds of things to you and your students see specifically that non-profits heir not being consistent about between the narrative they’re telling maybe in their annual report, or ah or on their website and the numbers that they’re reporting teo to the irs, things like that? Yes. I mean, i’m there there are some some cases where there’s a clear disconnect. Yeah. So i’m just thinking of it. There’s a one that i was just looking at this week national cancer charity, that if you go to their website, they kind of left here the things we do. And they list all their activities to achieve their mission. And it’s we provide financial assistance to those dealing with cancer, we have activities and support for those deal with cancer, we prevention, public education and kind of the end. Oh, by the way, we also provide international support. And if you go to the financial statements there ah list of programme activities in terms of dollar amounts, the international aid, the distribution of pharmaceuticals is by far the largest amount o and financial assistance on his way down the line. And so you kind of wonder what? Why air they’d listing things in the opposite order on their website than they do in terms of where the money goes. Ah, now, the times those are maybe perhaps more extreme examples where you see a big disconnect. I’d say the much more common thing in terms of a disconnect is we have the narrative on the website, and then we stick in there a little pie chart showing what percentage of our expenses go to programs, and we kind of agreed never to discuss accounting again. Um, and so there, it’s, just you just don’t get in understanding. You could just get this pie chart and people feel obligated to provide the pie chart but don’t want to give much more than that. Okay, well in that in that first case, i’m that makes me worry whether that cancer charity doesn’t want people in the u s to know that so much of their money eyes going abroad. I mean, if they don’t like you said, if they’re not disclosing where it’s going and why, then we’re left to wonder, and i’m wondering, are they are they trying to deceive the us donors so that they don’t know how much is going abroad? Yes, i guess that’s the biggest concern is if you have a circumstance like now i know in this case it’s often this because of these gifts in-kind organisations they’re offered by pharmaceutical companies, we have stuff to donate overseas. Will you help us and gladly help? And so it might be in terms of their the amount of time and energy they put into something it might not be that high in their lives. But in terms of the finances, that is kind of where the money ah is going. So you know what the worst case scenario in this case would be? That the organization is completely aware of where the money is going on, and they don’t want donors to know it. Ah, probably a much more common thing is that the organization itself isn’t quite aware that the money is not going, and they exactly in line with what they believe their priorities to be. And that was just what was there more you’re going to say about that? Well, no, just, you know, the extent of it donors maybe are somewhat averse to paying attention to all the details of accounting. You have the same sort of thing internal or an organization believe this is their priorities and believe this is what they’re spending their time and energy on and it’s just not born out in the financial statements on they just might not be aware of that that, you know, look how much of our money went to this particular activity. Ah, that shouldn’t be as i have a priority of death, maybe we should kind of redirect our resources. There may very well be a disconnect between the office that’s doing the accounting and the office that’s doing the marketing, communications and the fund-raising exactly, yeah, and i think we i mean, we’ve seen examples of this. As well, where another well known cancer charity had actual fundraisers for its organization asking people for funds to help support cancer research, not realizing that the organization itself didn’t support cancer research. It supported patient advocacy. Ah, prevention things like that, and they actually weren’t putting money into research. And again, that’s not that there’s anything wrong with it choosing where to put the money, but the fact that those in the organization didn’t even realize where the money was going that would suggest that there’s a communication breakdown internally. Well, that’s a very serious case. You’re raising money for work that your organization doesn’t do. I would question in that case where’s the where’s, the leadership coordinating between these two functions, the mission and the business and the fund-raising there’s three functions correct. And i guess you know, this is probably the story with accounting in general. Accounting is not going to solve problems and it’s not going to bring donors in, but it can. It can help identify problem. And so if you kind of realize that here’s our communication about what we care about and here’s where the money is going ah, if you pay kind of attention to where the money you’re going in the financial statements, you can learn a lot about the extent to which you’re doing a good job of actually living up to those priorities is the the method of disclosing finances? Is that usually just the annual report? So in terms of communication donors or what they actually file, yeah, no, i’m thinking of communications to donors, right? We could talk about the irs and the sec, but its communication communicated this to donors, you know, that’s not exactly clear, so you get different things. So yet so the annual report might have a page or two on on finances. Ah, some organizations eventually just dump their form nine, ninety out on online and consider that their effort it transparency. Some will get audited financial statements, which provides some extra credence to the financial statements. But still, i think just sticking your audited financial statements is kind of the bare minimum that kind of say they’re available, but we won’t bother to interpret them for you. Is that what the ah, the annual report often does, doesn’t it doesn’t it talk through the the financials or no, not always? Ideally, ideally, that would that would be great is if it talked kind of about program accomplishments and in that context to say, oh, by the way, one of our accomplishments is we’ve achieved this much say, if you’re interested in research, we’ve given this many grant and this is how much money we’ve given to those grants, and this is what percentage of our budget those amounts represent. Probably the more common scenario is you get a lot of ah, a discussion about program, accomplishment, and then kind of at the back, two pages of the annual report, you get the financial, uh, the extent to which that those can be brought into the discussion. Ah, it helps avoid this issue of eye if there’s one thing that people in the nonprofit sector seem to agree on it’s, that they don’t like that people fixate on this overhead ratio. Ah, and wait, overcome that is to say, if that’s not what matters let’s communicate the financial information that does matter-ness we did a show a few months ago october on the overhead myth letter that was signed by the the three charity watchdog agencies charitynavigator, guidestar and the better business bureau wise giving alliance. I had those three ceo’s on talking about the background behind the overhead myth letter. What? And what led up to it and why they all agreed that it something like that needed to be signed so you could listeners could go back, teo last october on dh find that show um, brian, you have unexamined or two of charities that you think are doing well with the coordination between numbers and narratives? Sure, i mean, so i mostly look at larger, larger organizations, but there will be more well known anyway. So the one that comes to mind that i’m constantly impressed with the michael j fox foundation, which focuses on parkinson’s research if you kind of go to any other communications, their website or their annual report, they make a big point of their mission is to go out of business, you know, they were working to go out of business, they’re going fund research to get rid of parkinson’s and their financial statements bear that out, but more than that, they include them in a lot of their discussions, so they demonstrate we’re trying to go out of business and you can see it, because if you look at our financial statements, we don’t have extra reserves. We spend everything we can because we’re in a hurry and most of our program funds go towards funding research grants and here’s, how many research grants we’ve given and here’s how much that was and here’s, what percentage of our budget you know, it’s very a big part of their communications is to say, we are in this is urgent, and you can see it by the way we act. Yeah, so the numbers and the narrative are in sync and rely on each other. Exactly, and you don’t have to be an organization that in aa in a hurry to make that sort of that sort of story work, you can always say were in order innovation. It wants to have an impact for a long time, and as a result, we need permanent endowment fund and here’s how much success we’ve had in raising those and here’s why we need more, but the extent to which that those that narrative is tied to the financials, i think it helps avoid this issue of people making assumptions about the financials. It could also be helpful in a campaign. I mean, if you if you do, you want to last in perpetuity and you have a small endowment that’s not going to support that, for instance, or if you’re very low in cash and you need to have maybe ah non-cash campaign you know it was a short burst or something. I mean, you, khun, rely on your number, your your accounting to ah, to bear out the need for some type of a campaign. Oh, i agree completely. Yeah, i mean, to the extent that people use accounting in in their communications, that tends to be here’s what we do with the money, but perhaps just as important is to communicate here is how much we need ah, here’s, the extent of our needs and that can be pretty powerful. You could even go so far as to perhaps compare you’re balance sheet in the areas that you’re trying to raise money for let’s say, i’m still think of ah fund-raising campaign with the balance sheets of some comparable organizations and see how, you know we’re coming up short. Yeah, because i think to the extent that donors have a field organization, it’s, that they’re they’re mohr aware of more visible organizations, so they assumed that those organizations are larger and have more reserves, and that might not be the case. You can essentially say, hey, here’s, our reserves are out like he said, relative to appear organizations um, you might expect us to have a lot more than we d’oh. Yeah, you can on. And you can have a very visible organization in the social networks and not be a very big organization at all. Exactly. Yeah. Um, is there another one that that you like a lot somebody doing well, i’d like to have some encouraging stories. Sure. Yeah. I mean, i think in terms of in terms of a big turnaround, i would say live strong or what used to be the lance armstrong foundation. Ah, there. You know, may maybe they had before. They had so much money coming in. They had the luxury of not kneading really in depth communications about finances. But, you know, they very recently in most recent and past twelve months, i would say, have in their communications, emphasized muchmore kind of the breakdown of the programme costs. How much? Not just here’s. The percentage that goes to a program. But here’s, what we fund, we planned this advocacy. We fund this particular program for counseling, etcetera. So there are a lot more detailed in their communications with donors. And they do a lot more to discuss their financial needs. Have you noticed? They’ve been out in the open, essentially saying we’ve been hit hard by the lance armstrong controversy and here’s how much it affected us and here’s, how much we need to continue doing our job. So they’ve been way more up front about their finances on recent, yeah, they’ve come around, so you didn’t see them being as open in the past. When that we were. I’m doing very, very well, financially. I guess not. I mean, a part of my day has just been that they need wasn’t there, but they did. I have a lot of funds coming in, and there was a lot of misunderstanding about where the funds were going, and i think they’ve taken a concerted effort to fix that. We just have about a minute and a half or so before we have to wrap up, where do you think the responsibility lies in the non-profit for for creating this coordination that we’re talking about? Ah, that’s. A good question. You know, i think. The leadership of a nonprofit organization can do a lot to bring to emphasize that accounting matters where the money goes is a big part of what we do because, you know, i might be repeating myself, but if an organization isn’t kind of proactive in this sense, then you kind of left with donors making some assumptions, or you’re left with watchtower organization or, like you said, reporters or something digging in and finding something that they might think doesn’t match an organization’s financial. So to the extent that an organization can manage, the narrative can say, here’s, where our money goes and here’s, why? Ah, then all the better and now i don’t think accountants are aren’t goingto take the lead on this their their goal really is to generate the information and make it as unbiased as possible. But the extent that leaders in the organization can, you know, emphasize accounting is being a part of the narrative, i think that’s kind of where we’re alive, all right, we have to leave it there. Brian mittendorf is a professor of accounting and management information systems at ohio state university. You’ll find his blogged at counting on charity. And you’ll find him on twitter at counting charity. Brian, thank you very, very much, thank you just only doing it. Thank you, real pleasure. Likewise, storytelling and financial transparency and its coordination between the numbers and the narrative obviously critical to fund-raising something else that could be critical to your fund-raising or part of your fund-raising plan might be a five k run or walk, and our sponsor generosity siri’s does just that they run multi charity peer-to-peer runs and walks, they do this the back end work this a ll that all that behind the scenes stuff like lesson licenses and permits and making sure that you have enough portable restrooms and you have a fluid stations on the course, and there are shirts and race bibs and there’s a proper timing mechanism so everybody knows their their time as they come across, they take care of the web pages for your organization and for all the participants so that they could do the fund-raising and they also have a charity support team which will help you with the team building and the fund-raising around the event and you will find generosity siri’s at generosity siri’s dot com or you could just pick up the phone that’s the way i like to do business, you can speak to dave lynn he’s, the ceo, and there were seven, one, eight five o six, nine, triple seven they have events coming up in new jersey, florida, atlanta, toronto, new york city, philadelphia, so i hope you will check out generosity siri’s i’m very grateful that they are sponsoring the show my block this week has that planned giving is not fund-raising but it’s fund-raising that’s the video on my site this week, i often hear organizations say that they can’t do plant e-giving because they don’t want to hurt the other, i plan to give the other fund-raising programs that they have, in effect, that they’re they’re running their annual fund, they’ve got their major gift program, those are typically the ones that that people think of and they don’t want planned e-giving to hurt those other other methods of raising money and it’s actually one hundred degrees from that planned e-giving creates much stronger donorsearch ships and enhances other types of giving, especially you see that in annual giving. Think of who we put in our wills you have your husband, wife, children, grandchildren and when someone puts in your organization alongside those dear loved ones, they think pretty darn highly of you and the charitable work that you’re doing, and they’re not going to reduce their e-giving in other methods to the contrary, what i see is enhancements and growth in annual e-giving from people who make the plan e-giving commitment so that’s it there’s a video on my blog’s says little bit more about that. That plant e-giving is not fund-raising and that is that tony martignetti dot com and that’s tony’s take two for friday, second of may, the eighteenth show of this year. Maria semple is with us she’s, the prospect finder she’s, a trainer and speaker on prospect research. Her website is the prospect finder dot com and her book is panning for gold. Find your best donor prospects now she’s our doi end of dirt cheap and free ideas. You can follow maria on twitter at maria simple. Hello marie. Welcome back. Hi, tony. How are you? I’m doing very well. How are you? Just fine today. Terrific. We have two follow-up something from last time you were on. We talked about you. Mentioned actually something that the postal service runs called called every donordigital and we promised we promised that we would fill that out a little bit. Yeah, actually it’s called every door direct the reed or organ hoexter and in there, george, very different donor endure, but, yeah, i think we were talking about it at the very end of our last call together, when we were discussing census data and delving deeper into zip codes and finding affluent zip codes and so forth. And you asked, well, what would you do with the information? And i said, well, one possible thing you might do is get involved in this program that the u s postal service has called every door direct. I think it’s also goes by neighbor male andi it’s, a very interesting program, because within a zip code, tony, you can actually break down some household income data by route. Um, so if you were interested, for example, in within even a specific zip code in trying to create some sort of a postcard that would go to every household that had the highest affluence in terms of household income, even within that one specific zip code. You can break it down even that much further, and so i thought it was a pretty interesting programme and perhaps worthy of a mention. Each piece to mail out is seventeen point five cents that’s cheap, that’s cheap, yeah, and also they should, though i i’ll just press that, though, by saying that they should have a nen depth discussion first with their printer or their printers air very much tied in a lot of printers are tied in with this program, so they should either discuss with the printer or with the postal service to see what would be cheaper to go with they’re non-profit rate, they’re indicia, or is it cheaper to go with this program? But anyway, i thought it was pretty interesting because of the fact that you can really delve down by household income and really just get it to those households only yeah, and the other thing that the postal service promises is that you you you don’t have to know the addresses within the within the zip code that you’re targeting. You just specify the zip code and this other data that you’ve mentioned and they will they will guarantee that it gets delivered to all the addresses in that zip code that meet your meat, your criteria without you knowing what those addresses and names are exactly ugly and that’s a big stumbling block for a lot of non-profits is, they have a sense of where the pockets of wealth might be, but they don’t know, you know, short of driving up and down those stairs leading flows in those mailboxes, they don’t really know exactly how to do that. So this is very, you know, very geographically focused on dh it could be something to explore the printer that i was having a discussion with about this is based in new jersey there called chatham print and design, and i was asking them some specifics around this, and they were the ones that kind of enlightened me to the fact that in some cases, depending on how many zip codes they wanted to hit and so forth, it might be cheaper to use their non-profit indicia instead. So you know something to think about something teo delve into, and i’ll make sure i provide the postal service web site where people can get started on exploring further provided on your facebook page, good woman all post two takeaways later today, and the program again is called every door direct the postal service. So we want teo talk also today about research for events ah, pre and post your cultivation events that’s, right? So, you know, very often, non-profits will hold smaller cultivation events either in somebody’s home or in their facility on there really geared more toward major donors, right? Or your plan e-giving donors, for example, and so i thought it would be interesting to talk about what are some of this steps he could do from a research point of view before the event to prepare adequately. So you know who to target and what to talk about? And then after the event, what additional research do you think you should do after the event? Ok, so i guess pre event we’re starting with who were going to invite exactly so with the board, if i would think that you’d want to start it, they’re typically it is a boardmember or someone close to a boardmember who might be hosting an event at their home. And so you would try and ask your your boards to provide the names of maybe five to ten people that they think that they can invite to this event and of course, ideally thes people should have from financial means to contribute. Ah, larger gift to the organization. Um, and, you know, the board then might also need some i guess you would call it education around why we’re even hope holding this event. No, now you’re suggesting these be people who can make a larger gift because we’re envisioning a pretty small event, right? This is not a major event with hundreds of people where you’re you’re, you’re prepping us for something smaller and a little more intimate. Yeah, you know, depending on the size of the home, i would say somewhere around twenty, twenty five people might be a nice, comfortable number. That’s why? I said, you know, if you’ve got the board and, you know, coming up with the name of, say, five to ten people each by the time the invitations go out and you get the actual level of, you know, yes, responses to attending you might really end up with a good, solid twenty or twenty five people coming to the event and the advice on how many people you need to invite to get twenty or twenty five? Well, you know, you could have attrition rates anywhere from you, no one third to a half in terms of, you know, getting the invites out and then even right up to the day of the event, you could end up having cancellations because of things that just come up in people’s lives that’s why i always suggest kind of over invite on and, you know, we’ll make it work, okay? And then once we know who these people are, what are we still doing pre event tio to make it clear where board members and thie ceo and other sea level people should be who they should be spending their time talking to so there’s probably some sites that we’ve covered in the past, but i think the top websites, for example, that they might want to go to. Of course, you want to start with google, google that person’s name. We’ve talked about this before in terms of putting quotation marks around the person’s name so that you’re you’re getting that name or if there’s a middle name or initial, you might include that in their if the spouses coming along google’s spouse’s name is well on dh find out where they’re connected to other nonprofit organizations. Eso sometimes you might have some prominent people on the list, and you already know perhaps where they’re employed, but you don’t really know that much about where they’re spending their volunteer time and their donors so you can break google down even further by having them target just the sites that have a dot or gora dot edu in the search results. Okay, so that’ll that’ll give you something some good information there also another great sight that i think would be good to delve into is the federal election commission website. We talked about that one? Yeah, try and figure out where else they are. They’re donating. I was on a webinar a couple of weeks ago that actually talked about the high correlation between ah, political donation dollars, and then how that could translate to the non-profit sector? Um and that was ah, webinar that i had attended just a few weeks ago, and i thought that was very interesting because they actually played place quite a bit of emphasis on finding people who are contributing high levels of election dollars there, i thought, well, this is something that non-profits should perhaps take a look at when they’re thinking about who’s going to be attending their cultivation events. We’ve done a show on political fund-raising too, i’m pretty sure i think we devoted a show to it. I know it wasn’t part of a conversation, i think we devoted something to it. Political fund-raising how about your own your own database to you’d like to know if the person made a gift recently so that if you see them at the event, you can thank them very much for that gift that just came in recently or if there’s some other information in your in your c, r, m or fund-raising database you so you should be looking there, too, i think. Oh, absolutely so, you know, first off, hopefully you do have a good c r m keeping track of some of this great donordigital but yeah, knowing a little bit about how much they’ve given when their last gift. Wass um and then also knowing, you know, safe your your organization has various areas of programming let’s say you’re a why, for example and you might have programs for the very young and and and older populations you might want, teo figure out, did they even designate that their donation had gone toward, say, youth programming so that when you’re having that conversation and thanking them for their past support, you can allude to their past support specifically toward x y z program so that that would really, i think, go a long way, so that donor knows that, you know, you’ve taken the time to understand where my passions like, okay? And there are lots of sites that people can go to, and we’ve talked about scores of them through the through the shows we’ve done together, so once you’ve once you’ve done the research now, you need to share it so people know who, what this what this background applies to and who to be talking to about it exactly. That’s absolutely right. Okay, so you share it with the sea level people who are going to be there and a cz you suggested, hopefully they’re boardmember is there? Andi, you know what? You know, they have little conversation starters type especially if i think if it relates to the to the organization to the person’s relationship with the organization like a recent gift or something, or when where the giving has been the way you suggested, right, and keep in mind. Part of the reason why you also have the cultivation event is to get some new people in the door that haven’t made a donation to your organization before, right? So these are people that this could very well be their very first touchpoint with the organization. So you want to make sure that you are broadening your your talk during that cultivation event to enable people to understand what you know that a brief history of the organization in terms of you know who you’re serving now you’re some of your success stories and where the organization is looking to be poised to go in the future. We have to go away for a couple minutes, maria and i will keep talking about you’re a cultivation vents will move to post event, and i got lots of live listener love, stay with us. You’re listening to the talking alternative network. Dahna have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness. Dot, come, we look forward to serving you. Talking alternative radio twenty four hours a day. Hi, this is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. Oppcoll live listener love let’s start in the uk bury st edmunds welcome i love it’s it’s berry bur why st edmund’s is he is st edmund’s buried there? Or is that something aspirational? St edmunds is alive and you’d like to bury him. I’m very interested that’s a that’s a cool name bury st edmunds you uk welcome live listen love to you musashino japan! I kind of feel like i said that with an italian accent musashino! But so if i’ve mispronounced that i apologized, but you’re musashino. I’m not sure in any case you are ponyo korea has joined us on your haserot we had others from korea before beijing ni hao always listeners from beijing, and we have listeners in italy, mongiardino and murata, and i’m going to be in italy and not too far from either of those cities. I see they’re there in the north of italy, i’m going to be it at a resort in lago de guarda speaking at the festival del fund-raising i love that name festival del fund-raising the week of may twelve maybe you’re going to be there. It’s right on the lake it’s, a resort on the southern tip of lago de guarda live listeners love to everyone who is with us, us and maria simple you’re with us from new jersey, you’re still there, right? Yes, i am. But i wish i were going on that trip. It sounds fabulous, just fabulous. Yeah, i’m i’m leaving on the the twelfth of ah living on the eleventh of may mother’s day yeah it’s going teo and your festival del fund-raising bonem biaggio grayce that’s as far as i can go. So that’s not talking more italian, i’ll embarrass myself. Um, except for the except for the city in japan, i’m very good at pronouncing that in italian and, you know, i apologize to musashino. All right? We’re after are cultivation event now and, uh what what ideas have you got for us? Well, i think that right after the event happens, i’d say within twenty four to forty eight hours, ideally twenty four hours the team that put together the event staff board volunteers should really have a conference call that that should be scheduled as part of your overall event planning. Build that right in and understand that you know, the people who were involved and attended who are part of the organization should be on that costs you could really debrief, um, people attending the event will hopefully understand that they’ve gotta have their listening ears on at the event because post event, they’re going to be asked to put those same listening ears on and be asked follow-up individually with some of these people that have attended the event, these events, the key is really in that follow-up tony, as you well know, listening ears, but that’s interesting for, like, bunny ears. Yeah, you do want to listen to the person’s feedback about about the evening? Yeah. What did you think? What was there anything that you liked about our programming? Is there anything that concerns you mean, this is an opportunity for people to perhaps, you know, air cem concerns, you know, your previous guests just talking about the financials and so forth. Maybe if you’re talking to somebody who is really into financials and numbers, they might start asking some very specific questions on that follow-up call about how the organisation is run fiscally on dh if you don’t have the answers so at your fingertips that’s okay, it’s okay to say that, but just indicate that you will certainly get that information right out to them. It feels like when i put my listening years on, then i would be wearing my father’s old shirt as a paint smoke, and i’d be laying down for a nap. I dont know just something about think about listening years makes me sound, but but it’s not juvenile, it just that’s the way i’m thinking. Well, no, i mean, because there’s, there’s, there’s a difference between hearing what somebody says and truly listening to what somebody says, pardon me, i’m sorry, but i was busy. I was busy doing something else, never hearing, of course, that’s a stupid joke. Yeah, no, you’re absolutely, yes listening, listening skills. And this is a perfect time to be listening because you do want to know what resonated with the person you’re trying to cultivate them to bring it to the organization. You want to know what resonated and and what didn’t. Yeah, and in terms of prospect researcher donorsearch research, this is precisely the type of information that you’re going to get on that on that follow-up phone call with the attendees that you’re simply not going to find. For the most part, online, you’re going to be hearing information about how they feel about your organization. You’re not going to find that anywhere online is a prospect, a researcher, right? I mean, there’s not going to be some, you know, hopefully there’s not gonna be some block post about your organization and really, really feel about it. It’s usually they should have any negative feelings, god forbid. But, you know, you want to be able to bring that information, then back to your organization and say, you know, g, you know, i just had a great follow-up phone call with this attendee and, you know, he really liked what he heard about what we were going out i had going on with our youth program and is much, much more interested in having additional conversations with us around that that information must get into your donordigital base that becomes part of what you’ve done, your prospect research on, right? Yes. And and now we know we have this motivated donor, and by the way, you’re point is very well taken that the best some of the best prospect research may be the best comes directly from the person’s. Lips, we’re not going to find it anywhere else where? S so now we know we’ve got this cadre of people who we’re moved by the event and, you know, we know who wasn’t moved, so we know not to spend more time with them. That’s also valuable information, but for the ones you well, yeah, for the ones who were moved, where do we how do we take our research to the next level now? Well, you might then start looking through if you have access teo wealth screening services, make sure that you put their name through that service and you could even do that pre event if if you’d like on dh certainly sites like link in to determine, you know, a little bit more about their background in terms of their professional background, if they’re on lincoln. Um and, you know, a host of other websites that you and i have talked about in the past, but you’re really trying to determine you know what the best approach is going to be to this individual, what their level of wealth is and where else they’ve given before so any and all resources that you have access to in terms of doing that, reese search that are in the public domain, you’ll want to get access to that also. There’s. You know, we talked about tony, that research that you can’t really find online. You know, you might have somebody who’s very interested in the organization. But it could be a timing issue. This if you find out that they’ve got several children in college, for example, maybe a boardmember happens to know that it’s really important to know. In addition to all that the what about the person you need to figure out who in the organization? I should say, who in the organization is going to continue the cultivation, maybe it’s the person who invited them? But maybe that person isn’t comfortable and maybe someone else in the organisation is more appropriate, yeah, that’s, that’s absolutely right. I’ve had i’ve helped put together some cultivation events where people have said, you know, i’m very comfortable inviting these people, but i’m not going to be comfortable in the follow-up and the ask certainly not the ask they might be okay to stay involved in the cultivation bays. Some people just really don’t want to be the one to make the ask and if that’s the case, you certainly as the non-profit executive, you don’t want them to be the one to be make the ask because thie ask is likely either to get botched or not happen at all. Yeah, and plus, you just have ah volunteermatch boardmember or not who’s uncomfortable. You’re asking them to do something that they said they’re not comfortable doing that’s that’s a bad practice, right? Exactly. All right, so you find the right person, you developed a strategy, and hopefully then you ends in a solicitation that that’s that’s what it’s all about right that’s? Why we start the whole process with identifying and researching, and ultimately it really does need to end up with an ask somewhere along the line. Otherwise, all of that work to put together the cultivation event will have been for naught. I couldn’t agree more marie simple she’s the prospect finder you’ll find her at the prospect finder dot com, and on twitter, you’ll find her at maria simple. Thank you very much. As always, maria, you’re very welcome my pleasure to have you again next week. Author and professor doug white returns for the hour we’ll talk about his new book abusing donor intent the story of the epic lawsuit from two thousand one, when the family of a thirty five million dollar donorsearch dude, princeton university very grateful again for our sponsor generosity siri’s you’ll find them at generosity siri’s dot com our creative producer is claire meyerhoff. Sam liebowitz is our line producer shows social media is by julia campbell of jake campbell, social marketing and the remote producer of tony martignetti non-profit radio is john federico of the new rules. Our music is by scott stein. You with me next week for non-profit radio. I hope you will be big non-profit ideas for the other ninety five percent. Go out and be great. They didn’t think the shooting getting ding, ding, ding ding. You’re listening to the talking alternative network waiting to get in. Nothing. You could oppcoll. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m we’re gonna have fun, shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com, you’re listening to talking alt-right network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Zoho bonem hyre

Nonprofit Radio for April 25, 2014: Your Matching Gift Program & Your Board On Grants

Big Nonprofit Ideas for the Other 95%

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Adam Weinger: Your Matching Gift Program

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Adam Weinger is president of Double the Donation. He’s got great ideas about starting or scaling your matching gift program. Who should manage? Check. Low effort marketing? Check. Best processes? Check.

 

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Cindy Gibson: Your Board On Grants

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Introducing our newest contributor! Cindy Gibson, principal of Cynthesis Consulting, will be with us monthly, sharing her expertise on grants fundraising. To kick us off: Your board’s role in the grants process.

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m very glad you’re with me. You know what? Because i would suffer the embarrassment of aural facial granuloma toe sis, if i came to learn that you had missed today’s show you’re matching gift program. Adam weinger is president of double the donation he’s got great ideas about marketing about starting or scaling your matching gift program. We’ll talk about who should manage it, low effort marketing, best processes and more, and you’re bored on grants all welcome our newest contributor, cindy gibson she’s, a principal of synthesis consulting, and she will be with us monthly sharing her expertise on grants fund-raising to kick us off this month, your board’s role in the grants process between the guests on tony’s take two what i love about planned e-giving we are sponsored by and i’m very thankful for, um, generosity siri’s very thankful, very grateful and thankful for their sponsorship, and i’ll say more about generosity siri’s shortly and it feels very good to be back in the studio haven’t been live and in the studio for. A few weeks feels good going to be back live, and of course we’ll have live listener love throughout the show. I’m very pleased that adam weinger is with us, he’s, the president of double the donation, providing tools to non-profits across north america and europe to help them raise money from employees matching gift programs double the donation was recently named one of the top ten startups in atlanta. They’re at double the donation dot com and adam is at two ex donations on twitter. Adam weinger welcome to the show. Thanks for having me. It was my pleasure. You okay there? Yeah, okay, you’re sound well better now. Um, matching gifts, it’s the first time we’ve talked about matching gifts on the show, i’m glad you you brought the topic to me. How important are they to fund-raising? You know, they’re one of the areas of fund-raising that is often overlooked by non-profits annual fun giving is often a top priority. Major gifts is often a top priority, and matching gets kind of some bonus money that’s out there for organizations that can impact their budgets but just aren’t always being thought about in focused on by non-profit. Yeah, often an afterthought. Well, what are what are? What are some of the numbers? Why give us give us some some motivation for for being more more thoughtful about our matching gift program across the united states? There’s probably a few billion dollars annually that’s donated from corporations through their employees matching program, which is a substantial amount, but at the same time a lot of non-profits just aren’t focusing on it and aren’t really thinking about it and aren’t promoting importing matching gets to their donors. Yeah, i think there’s a concern that it’s kind of burdensome, maybe a little paperwork intensive. Ah, people don’t really know how to get started with it. So, you know, we’re going going try to dispel some of those some of those thinking some of those myths, this all started with general electric right in nineteen fifty for was that the first matching gift program? Yes, so we’re actually hitting the sixty year anniversary of the first employee matching program so gentleman named philip rito at one point was the chairman. General electric conceptualized the idea of a matching just program as a way to really inspire general electric employees to give back, and their program started focussing out on hyre agitates him, but has since expanded to match employee donations to pretty much any five oh, one c three organization, our matching gift programs on lee, part of employment if you’re at a very big company, or does it trickle down tto smaller size organizations? I don’t know. You know, there’s definitely a bias towards larger corporations with general electric, the ibm, the four eyes in bank of america of the world. But we also have been our own database tracks small companies. You haven’t fully matching the programs. I know. I was recently contacted by an individual who, um, runs a peanut butter manufacturing company, and he has thirteen employees and was looking to start up a match and get program. Okay, so all they’re predominantly at larger companies. Definitely. A lot of smaller companies offer them as well. All right, yeah. I mean, that peanut butter company could have been craft, but with thirteen employees that’s a pretty small business. Do you know the average matching gift donation to charities? Do we know that? So we know a lot of data on. I’m kind of the minimum and maximum center out there. So if i were do kind of ballpark the average minimum, i would say cos match donations starting at twenty five dollars, none too often times a few thousand dollars. So the maximum range between a thousand and fifteen thousand dollars annually pern employees, but in terms of the actual mountain that gets matched, it’s highly dependent on the organization’s donorsearch oh, is it is an organization’s donors, small donors or some larger donors? Is it common for a company to have a cap on an annual matching gift for foreign employees? Definitely so almost every company with a matching program does have a cap turn employees, and that range is typically between a thousand dollars heimans fifteen thousand dollars, but we do see cops ranging as high as fifty thousand dollars more there is even one company out there, which matches up to three hundred thousand dollars annually. Okay, what? What company is that? Three hundred thousand it’s sort of a fund management. Okay, it’s not too surprising its financial services. Okay, is there a way i’m sure there is? How would someone know what companies participate in matching gift so there’s a couple different ways? The first is just encouraging and organizations donors to check with their hr department, so we see a lot of small non-profits really taking that approach is including that recommendation in emails in the college of letters on dh, then really just a google search. You’ll see a lot of lists of companies out there, they may. Not be one hundred percent accurate, but they’re good starting spot. I’m and then also on our website, we provide free list with detailed information on some companies, as well as a searchable database of companies that match impolite donations. Okay, i was going to ask you if one of the sources is is more reliable than others. But i guess double the donations is the most reliable. Definitely. I mean, it really goes to the core of our business. Is maintaining a database of companies that match employee donations. Okay, what are the basics of matching gift program if an organization is on? Of course, our listeners aaron small and midsize jobs. That’s what? I think the topic is perfect because they may not be paying enough attention, as you suggested, teo, to imagine, give program what? What are the basics of it? So when you looked at each company’s guidelines, um, they have a few different standard elements of their matching its programs. The first one is really who’s eligible, so is it only opens full time employees or part time employees eligible as well or retirees eligible. And in many cases, retirees are the second element is which non-profits are eligible. So, is that all five oh, one seat, three organizations, or just certain types, such as arts and cultural or civic community organizations, huh? Third element is how much will a company match, so those minimums maximums, and then the fourth element is really the submission process. Okay, is it? Is it common for companies? Teo restrict the type of charitable mission that that they’ll give. Two, you see that a lot. About sixty or seventy percent of cases companies will match teo pretty much any five oh one c three organizations online. In the remaining cases, companies do restricted to certain types of organizations. That’s interesting. Are they restricting it by charitable mission or by geography, or varies, what do you see? It’s, very typically it’s by kind of a charitable mission? Well either restricted to education, arts and cultural organizations, civic and community organizations, environmental organizations, there’s, a few different broad categories, but in most cases, companies do match employee donations to non-profits based around the country. But it is typically north america non-profits or non-profits in the u s. Okay, we have to go away for a couple seconds when we come back course, adam and i are going to continue talking about your matching gift program, hanging there with us co-branding dick, dick tooting getting ding, ding, ding, ding, you’re listening to the talking alternate network e-giving thinking. Think. Duitz do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss. Our culture and consultant services are guaranteed to lead toe right groat for your business, call us at nine one seven eight three three four eight six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Dahna you’re listening to the talking alternative network. Yeah. Welcome back to big non-profit ideas for the other ninety five percent we’ve got live, listener love and how glad i am that i can send live love being back here in the studio. Ellensburg, virginia, atlanta, georgia salt lake city, utah live listen her love to you let’s go abroad in china nongaming ni hao also we’ve got sakai tokyo and couture you she could dock you she japan konnichi wa i hope i said the name of your city correctly is not your not your last name, so i don’t feel as bad i’m not getting a person’s name wrong it’s a it’s a city, although i do try with cities too, but i don’t feel as bad as if it was a person. Any case konichiwa to our japanese listeners and, of course, to those nine thousand listening in the podcast, whether you’re on the subway, on a treadmill, in a car, maybe you’re at your office. Maybe you’re supposed to be listening to your kids podcast pleasantries toe all our podcast listeners adam weinger he’s, president of double the donation and we’re talking about your matching gift program, adam, if an organization is not currently doing much, or maybe doing nothing with matching gif ts. How do they get started? I think the first step is figuring out two at an organization is responsible for match. Yes, we talked to organizations all of the time where they’re doing very little, but the big problem is the organization doesn’t even know who’s responsible. So i think that first step, who figuring out well, does fall to an annual fund director, does it fall to someone from the corporate giving team, or should it be a volunteer’s responsibility? Okay, now, you know, organization that has the luxury of choosing from those onda lot of organizations, don’t. It might just be two or three people, and one person is devoted to everything. Fund-raising so it will be. We’ll be clear where it falls for them. But for an organization that has that luxury, where do you like to see the matching gift responsibility? We always recommend that it falls under the annual funds, um, just because they advantage a large number of communications that go out to their donors. So we think it’s a good fit in the annual fund department and the data that we’ve seen shows that that’s where it falls in most organizations, okay, all right, so once we’ve decided who’s in charge of it, what what do we do next? Geever the first step is really evaluating how the organisation is currently promoting that gifts. So looking through the organization’s website and seeing if there’s any wording of any time that even references magic gifts, looking through the acknowledgement letters that go out after someone makes a donation and seeing what those say are they prompting donors to think about matching? Yes. So our recommendation is i’m kind of evaluate your organization’s current marketing and see where there are opportunities to incorporate matching gift for this, ok, what what kind of matching gift messages do you like to see? You mean, you had said earlier something as simple as looking, asking donors to find out from there their employers if they have a matching gift program? What other marketing? Do you recommend right at the bare minimum? We think organizations should be saying, check with your hr department, okay, that’s the least you should be doing. Yeah, and then as you move up, i’m kind of in your matching get sophistication, starting to share examples with your donorsearch so if you’re non-profit is based in atlanta sharing examples about coca cola’s matching just program and home depot’s matching your program so that way you’re familiarizing your donors with what they are and how they work. And when you say share the details, what what would you be sharing? Um, you know, just a paragraph on a few different companies, i’m so we’re sending out a matching gift email to all of your donors you want to say? Did you know many companies offer an employee matching program? For instance, home depot will match employee donations up to one thousand dollars per year per an organization, huh? And you can submit your matching gift online so just something very, very simple that shares a few additional details about one or two companies. Sametz so you see you are you’re recommending some some communications that air devoted two matching gif ts or or you’re suggesting you see this as part of an annual fund appeal or some other some other appeal, i think of various end of the year email to all of our organization’s donorsearch is pretty valuable and easy to send, and then i also think that match and if should be incorporated into kind of the ongoing messaging that goes out. So in a tax receipt letter that he sent to a donor after they make a donation, that’s a great spot to change the organization’s conflict that we’re using to highlight match and guess, do you get frustrated at all? Because matching gift is sort of ah, you had said a step child or an afterthought. Does this, uh, this cause you personal frustration? Much? Not really, and it makes that matching gifts are never going to represent fifty percent oven organizations fund-raising so i definitely don’t get frustrated by it. I looked at all of the opportunities for organizations to make small changes in what they’re doing that could be very impactful. Okay? You’re you’re you got a better outlook than i do. I get frustrated that plant e-giving cause i do plant e-giving consulting is often a step child, you know, i on da. It has great potential as matching gift programs do. But, you know, i get a little frustrated sometimes, but i see it as an opportunity to teo help evangelize and spread the word. Um what what are somebody too? Pardon me. Sorry, tony. I guess i do get a little frustrated when you know we’re talking with larger organizations and they’re such easy winds out there. I mean that they’re small changes that an organization can make that would be very impactful. But for whatever reason, they’re not making those changes disappoint that in some cases, it’s okay, to share a little frustration, you know, it’s not, you know, not like think you’re going to be shooting people’s heads off for anything over it. But it’s okay, you know, have a little frustration. That’s ok? That’s it’s an opportunity. What are what are some of the small changes? And maybe you’ve already mentioned them, but you’ve mentioned just now. You said it a couple times. Small changes that organizations could make toe have a big impact. What are what are some of those small changes? It’s really? Two things the first is having no one being responsible for a match. And, yes, effort at an organization. Yeah, we hear from organizations that sometimes when a donor sametz a matching gift form, no one is even verifying the the donation and it’s going on claims because of that. So having a point of contact that the organization is important and working through the marketing effort. Okay, now we’re getting to the nuts and bolts a little bit, which is very good, you said, validating the the new one’s, validating the donation. How does that work in the program? Hyre so there’s a couple steps for when a donor sametz rematch and guest the first is that the donor needs to tell their company that they made a donation to an organization. So going back to home depot um what say your organization? As a donor who works for home depot, they made a two hundred fifty dollars, donation. Tina organization, the donor needs to walk into home depot’s matching gift website with their employees, user name and password, and registered the fact that they made a donation and then home depot will mail you a letter or send you an e mail to the non-profit asking non-profit to verify that in fact, the donor did make a donation. Oh, and then sometimes these emails or other communications go unanswered, and then the money is left on the table. Yes, so fey non-profit doesn’t respond to the emails or to the letters the company cannot verify that the donation was actually made, and we hear about that from organizations on a somewhat regular basis that they were viewing past donations and realized that a lot of the match tells older nations never actually got claims. Oh, my goodness, that’s never. Okay, i would have thought that that would just be done as a matter of course, but you’re you’re saying, since nobody’s in charge of it, it falls between the cracks and money’s left on the table. Yes, that’s, exactly it. Okay, all right, um, all right, so let’s, go back, tio getting started. We’ve identified who’s in charge, and we’re thinking about marketing. Now, what else? What else do we need to be doing to get this program going? Those were really the core for a lot of small non-profits because i know a lot of your westerners do fall into a smaller side. You know, my recommendation is find a volunteer who’s very organized. You can really delegate your matching gift efforts to altum someone who may not have the means to donate large amounts of money but wants to support your organization. It can really improve your matching gift effort just by being focused on that. So looking through your through an organization hyre value donors figuring out where they were and reaching out to them to see if there eligible to submit a matching gift. Okay, so this is something that we should be. We comfortable delegating teo to a volunteer in a smaller organization. Yeah, one hundred percent, especially if an organization doesn’t have the staff. She focused on matching gifts. It’s, an area of fund-raising that can be delegated to a volunteer. Okay, let’s, let’s, explore the marketing a little more. Do you have a preference for channels? Email over direct mail over social networks. So emails obviously a very affordable channel for non-profit to market matching. Yet we do see some organizations that used direct mail. But what we always you recommend. Organizations think about it’s, kind of the cost per piece to send a letter. Andi, if they’re going to use direct mail to only send matching gift forms and guidelines and communications out to some of their hyre and donors. So built sunday paper letter to a donor who made a twenty dollar donation. You just been organization. Just won’t see the ah rely on that. Okay, hyre dollar donate hollered hyre dollar donors ah, other other message you had suggested making this part of the acknowledgement letter that sounds like a very good idea to it’s a perfect time for the gift has already been made, and you’re now saying thank you seems like a perfect time to think about the have the donor think about a matching gift possibility definitely in the acknowledged that letter in the tax receipt, a letter that goes out and then he’s knowledge on emails um, and then you wouldn’t actually mentioned social media, and we see a lot of organizations promoting match and gets on social media when they were see vacek from a company um, they’re sometimes taking a picture the check and posting it to social media as a way to encourage other donors to think about that again. Oh, yeah, cool and but, yeah, yeah, now you got this visual, it encourages the program. You could put that on twitter, instagram, facebook, even okay, yeah, that’s a really simple thing to do. Take a picture of a check in it’s, a simple post and we have a variety of graphics and images on our website. As well that non-profits are welcome to use too share across different social media networks. Do they have to be working with double the donation? Tio take advantage of that. They don’t weigh just a variety of free graphics because we know there’s a lot of smaller organizations out there who may not be ready to sign up for double the donation service, but so benefit from some of the craft that we’ve created, as well as our entire marketing toolkit, which really had suggestions and examples for organizations know excellent that’s, very generous. We do him good. Um, of course, that’s double the donation dot com, since they’re so so gracious e-giving mouth shout, um, do you have? And people go to our website makes it actually access those marketing materials down in the footer. Mom it’s, the last link in the bottom of our web page under the section resource is it’s called matching your marketing materials outstanding. Excellent. You have a little ah case story of ah organization that that you saw turned things around and make a substantial difference in their in their fund-raising. Yeah, i mean, we share from a lot of organizations that we work with a lot of very positive feedback. So the lazarus cancer foundation, which is out in california, um, signed up with our service, i believe it was back in december of twenty twelve and wasn’t doing a whole lot back-up to promote matching yes, and they really implemented a number of our strategies across multiple of their fund-raising website it’s across all of their communication strategies, and, you know, we’ve seen some of the different figures on how much they’re bringing and now for matching gifts first, this previously and there’s been a substantial increase. Um, i don’t want to share the exact because they don’t have their profession, but we hear a lot of great feedback from organizations who make simple changes. Okay, we have ah, question from lynette singleton she’s, a big fan of the show, and she’s live tweeting the show, and you can follow her tweets that using the hashtag non-profit radio annette, thank you very much for tweeting very dahna grateful is the word i’m looking for very grateful when you’re able to do that, thanks for joining us, and she has a question, adam, what about you saying something on the on the online donation page? It’s a great spot to promote match and guests we see a lot of organizations who, um either pavel line on the online donation page that says, you know, check to see if your company will match your donation. Other organisations asked for a company name and then passed that name along to the individual who’s responsible for the organizations match and get efforts so that way they can look up that employer andan, other organizations who subscribes to our service. I’m actually include at length to a searchable database of companies with matching of programs, says they empower their donors too access forms and guidelines and company specific information directly while making a donation. We have to leave it there, adam weinger is president of double the donation there at double the donation dot com, you’ll find him on twitter at two ex donations adam, thank you so much. Thank you for having me. It’s been a real pleasure. Thank you. Matching gif ts, of course. Excellent way to raise money, but so is a five k run or walk and generosity. Siri’s hosts multi charity peer-to-peer runs and walks. I am seed there five k run, walk in brooklyn a couple of weeks ago, great fund raised a lot of money for ten charities that were there. Generosity. Siri’s does the back end work from t shirts, race bibs finish your medals. They have professional chip timing. They take care of getting the permits and licenses that air needed. They take care of getting the portable restrooms and the fluid stations on the course of the photography. Videography they take care of all this back end, um, and also provide each of their charity partners with customised web pages for your charity. And also, of course, for your participants. So for their fund-raising and generosity, siri’s has a charity support team which helps you with your team building and your fund-raising that that charity swat teams there to help you. They are at generosity siri’s dot com. They have events coming up in new jersey, florida, atlanta, new york city, philadelphia, toronto. You can just pick up the phone, you know, heard me say this before for other sponsors. When it’s to pick up the phone and talk to the person, have a conversation. Um, you would talk there at general city serious to dave lynn. L i n n he’s the ceo they are at seven one eight five o six nine triple seven seven one eight five or six nine triple seven just talk to them, see what? See what they’re about and how they can help you and how you could become a part of one of these multi charity events that they host throughout the country. And ah, last week i called them so erroneously this is terrible generation siri’s, so i apologize for that is not generation siri’s that was if i had an intern, then the intern would have written out there were the name general city siri’s and i would not have abbreviated it last week g end. So i blame the intern that i don’t have since i don’t have an intern to blame. I blame the one i don’t have because it’s clearly not my mistake. Generosity. Siri’s is our sponsor working with our elders, those who are in their seventies, eighties and nineties. It is what i love about doing planned e-giving work i’ve been doing plan giving for seventeen years, eleven years in my own business, and i love working with older americans. They have this peace. About them and this comfort. Um, that is just an ease. You know, they’re not thinking about business development and social networking. That stuff is well, social networking is too some of them very foreign, or they’re just basically just scratching the surface of it and business development. That is like decades old for them. And this just leaves them with a harmony and a piece. And i just love that. And it’s it’s what i really love about planned e-giving and i say more about that on my block there’s a video on my block where going to a tiny bit more detail about why i love working with our elders. That is at tony martignetti dot com. And that is tony’s take two for friday, twenty fifth of april seventeenth show of this year. I am very glad that we have a new monthly contributor. Her name is cindy gibson. Welcome cindy. Hi. Thanks for having me. My pleasure, she’s. Our newest contributors. She’s going to be covering grants fund-raising month to month she’s our prep today, emmick she has a phd and over twenty five years of experience with non-profits, she’s had leadership roles for several national foundations and non-profits so she’s been on both sides of grants. Manship she was a non-profit times top fifty power and influence, sir cindy is principal of synthesis consulting. You’ll find her on twitter at sin gib si n g i b and synthesis consulting is see why end t h e s i s welcome to the show, cindy. Thank you. I’m glad you’re able to be in the studio first time. I’m happy to be here. It’s exciting, you’re going to be usually calling in from from boston indeed. Okay. Oh, can i say something about matching gifts? You certainly you just cover that. Just a little tip for your listeners. You might not know this, but if all of you listeners, if you have a friend who works in a foundation, a lot of foundations give two to one or three two one matching contributions for their employees who have a favorite non-profit on want to give a contribution. They can submit it to their office in the foundation and they’ll give you a match. Excellent. Adam didn’t mention foundations. Thank you very much. We want to talk about you’re the board’s role in grants fund-raising just rolled their eyes incredibly. All right, so i just thought, why is that big eye roll? What are you seeing in boards or not seeing inboard? Well, i think it’s funny because everybody always that’s like the standard topic. What? How can your board helpyou? Fund-raising and as any good fund-raising will tell you, it’s just it’s sometimes is this a fan task to get your board involved? And the grants are no exception on dh so well, we all love our board members it’s always an ongoing slog to try to get them to appreciate the their their role and fund-raising and so a lot of what we’re going to talk about spills over toe all different kinds of fund-raising but we’re the tap your expertise on grantspace ship specifically to the extent that there’s something specific to grants. But, yes, we have had guests urging, imploring, beseeching non-profits to doom or with their board. All right, how do you suggest we get started? What should we be saying at our next board meeting or before or before? So we all know it’s relational, how many times can we say that it is? But i say this all the time and i’ve sat on boards, and i watched boards, and i funded big intermediaries that do this kind of capacity building. And they all say that you really have to work on building a culture of philanthropy on your board. And what that means is it goes beyond, you know, the development director of the executive rector coming into a meeting and saying, hey, board members, who do you know what this foundation or you know, who do you know, the trustees? Do you know the president, which is great if they know them, but it has to go beyond that. It has to go beyond okay. How do you know them? Are you willing to reach out to them? How are you willing to reach out to them? Is it a letter? What is your role in getting to them? So it goes beyond just sitting around and saying to aboard, hey, give us the names and i’ve watched boardmember that the’s means literally throw pieces of paper on the drum director and there’s no time at all to sit with them and strategize. You know, you really need to have the strategy, the strategy with them just well, okay, here’s, i identified i named the name or i picked check the name off on the list. You take it from here, right? And i’ve seen that on dh some and then development directors or exactly directors walk away, and then they they’re very frustrated because they don’t know what the relationship is, and they don’t know how willing the boardmember is to follow up on it. So you the more you can get the board members and in my opinion, devote time at every board meeting to do this process to not just say, okay, boardmember is writing ball down, but okay, let’s, have a discussion, then you know our so and all brainstorm about how each of these board members in their contacts could move this forward together. Every strategy is going to be different for every funder as we know. So the third step of that is prioritizing. Which ones do you think are the most promising relationships that the board members have have identified with foundations or otherwise on which ones we’re gonna concentrate on. And then finally, what? The next steps were going? Teo, you know, really codify it so okay. So you you’ve given us a lot there. We’ll waive time, tio unpack. I had to talk fast. Okay. Don’t weigh have twenty five minutes. You don’t need to and there’ll be other months to your coming back. So we can always continue which we i’ve done with contributes before so it’s not a problem don’t okay in terms of prioritizing well now let’s seemed to take a step back before that. You want to see this at every meeting and then a discussion around strategy, just like we do with individual fund-raising now we don’t necessarily do it at a board meeting, although we may. Tuas well, but we strategize about individuals all the time. Who’s the better. Okay, we’ve identify who’s the best person. How are we going to do when wei have something coming up that they should be invited to? Or should it be maura oneto one is should we just be engaging them in our communications? Good. I just threw out three things. There’s all kinds of ways. And i think that the big challenge with bored, bored people come on boards and they think i’m going to be asked to fundraise, you know? And you really have to sort of give them a set of options like you just did very well, but i can’t stress enough you made the remark about doesn’t have to be at the board meeting, i found that it really needs to pay that’s part of the culture thing that i’m talking about literally setting aside that time in a meeting and making for everybody’s sitting there and that’s what they’re focused on for a period of time, almost in grains, a sense of value into the exercise, and then it makes people automatically think, oh, i’m going to this board meeting, i’m going to have to start thinking about it, and then i’m going to have to start and actually, you know, at the end of these sessions, if you have time to go around the room and say to each boardmember how are you going to follow up on this this contact that you just gave me saying it out loud in front of your peers? There’s some sort of contract there, and you can go and people were taking notes, you go back and say, well, you said you did this, okay, so you want to see the regular part of the agenda and it’s adding gravitas to the whole conversation because you’ve said, like you said, and i said in front of people and, oh, and you’ve got a you’ve walking away with some responsibility and, ah, a meaningful responsibility for a boardmember okay, um, in terms of the prioritising you mentioned, um, a lot of people, i think, get one off requests from boardmember zx could even sometimes even worse, i come from the executive director or ceo look at this grant that looked this grant that so and so, god, what will we do that kind of work? Send them a proposal? What do you do with that? Those kinds of one ofthe requests, which cannot, you know, sometimes you’re not so infrequent, they’re not infrequent that gets tow the prioritizing thing, you’re right. I mean, you could go around the room and talk to your board members, and you will always hear the there’s always one boardmember that we’ll say at least one ah, i know somebody at the gates foundation or i know somebody at the hewlett foundation, which are huge foundations and and while it’s actually really good to have someone on your board, who knows somebody there when you start to dig down with, um, it’s, may not be somebody that’s really the dirac act conduit or somebody who can really move things at that foundation and that’s what i mean about so that to me, that’s not a priority right now down the road? Sure, you know, give that boardmember time to get to that person, right? A couple of emails, maybe go out to lunch, test that relationship out to see if it’s worth pursuing it’s, the board members that have really the have direct relationships very close relationships with funders that are not a cz thie odds aren’t as stacked against you on dh for small non-profits that’s usually your local foundation or your community foundation are or a family foundation. Those are the kind of relationships we’re going to see that’ll probably go to the top of the last first, and then ps the more you get that kind of funding as a grounding. Ah, the more national thunders will pay attention to you because the first question that national foundation’s will often say is, do you get any local funding if you’re so cocopa non-profit and if you don’t, it is a red flag, they will say, we’ll come back to us when you can show that you actually have traction where you live first. So so that’s what i meant, okay, excellent. You like the foundation center for for grants, research att this point where we’re finding out what charitable missions, different organization, different foundations of funding and who boardmember czar like the foundation senator labbate i’m a big fan, the foundation center when i was a funder, we funded it and they continue to be the place to go. Ah, and they’ve gotten much more sophisticated. They’ve had a turn in leadership and the person who runs a broad smith is extremely technologically savvy, and they’ve really transformed it, teo, a real state of the art search and john that being said, of course, now there’s other sir tensions out in the world. I mean, you’ve got google and you’ve got, you know, i have to do is google something and you’ve got guide star, you know which part has all the nine nineties available, which you’re probably your best resource in terms of seeing who that foundation has funded before and who’s on. The board and you know, the all those kinds of things. So, you know, there’s, a wealth of materials, but certainly the foundation centers a great resource. Okay? And, of course, they have their cooperating collections exactly throughout the country. Clay on dh if you can get to a cooperating collection library. It’s absolutely free and there’s, always a librarian, that’s helping you sure there to help you, but it’s always online, too, and you can go right directly to the centre and get the website and go to their resource is pretty quickly, but okay, but then there’s ah, is there a subscription fee? If there are there’s bundles and packages, you can get your sorry, okay, no, no, no, that that was for me. You haven’t been in monisha. Um, that was sam. Give us a hand signal and cindy’s, yes, my feeling, secure, apologizing. That was for me. What do we do when we get these one off requests that aren’t such a high priority? And it does come let’s say, from a volunteer before boardmember now key, build it up and make it the worst case scenario a significant boardmember has suggested that we do go to the hewitt foundation or ford or great gates, or or what is something that’s just not a good fit, whether it’s enormous or not it’s, not a priority. What do we say to him or her so that they feel their request has been honored but isn’t going to be immediately handled, right? Well, we say that’s a really stupid idea, and you’re off the board now know it was a different scenario way. Well, that’s going to depend on your relationship with the boardmember but i think most port members, if you say to them, we really love the idea that you know, these people, i mean it again, it is a really great thing if you’ve gotta boardmember who’s gots and into some real money on a foundation, but, you know, we really just have to take our time and pursue that relationship over a little bit longer. Time period, until we build up our base of other founders that they’re going to pay attention to that sort of what i just said, okay, going back to it, yeah, so we could we could make it a lower priority that way cracked, we’ve gotta lay the groundwork before we could be, but in the meantime, but in the meantime, they should be, you know, sure, sending an email, little heads up and saying, you know, look, i’m on the sport of this non-profit and they’re great, and i know you probably can’t fund them now, but, you know, can we send you information or can we go to lunch and just sort of do an informational meeting, you know, again there’s the eye, i think it’s all good, i think all of that sending funder stuff, even though you know, they’re not going to read it, you never know on dh e mean, you may assume they’re not going to read it, but you never know and just them seeing it across their desk periodically, over and over again, they’re going to start seeing your name and associating it with an organization that maybe they should touch, too. We gotta go away for a couple of minutes. We come back cindy gibson, and i’ll keep talking about your board on grants. Stay with us. You’re listening to the talking alternative network. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? 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Glad you are coming back to states new bern, north carolina, las vegas, nevada live listener love to you, um, cindy gibson, our new ah monthly contributor on grants fund-raising talking about the ah, the culture of fund-raising on your board. I know you have a lot to say about the culture. Uh, what else? What else would you like to see? So i thought one of the things i wanted to mention is we always talk about how to get boardmember is more involved in to strengthen the fund-raising culture, but we very rarely talk about some of the challenges and the downsides of port involvement in some of this. But you do want us to have our board involved? Absolutely okay, theirs and i wanted to put through a few cautionary notes on their and and one, of course, is that has been a subject of huge debate is whether foundation board members foundation should sit on non-profit boards on dh that has been very, very controversial, but it’s becoming a more common practice. And so this is what let’s set the stage was not something that i’m aware of a lot the foundation is funding your organization could be yours could could be just a foundation funder who can’t find you necessarily, but it likes your organization on dh asks to be on your board or, you know, somebody nominates ok, ok, go ahead. So this this sort of came about is a bigger trend about well, fifteen years ago, um, and it sort of came out of the whole venture philanthropy world where business people were becoming more and more hands on. I wanted to be more and more involved in the things that they were funding through their foundation or through there, their individual giving. What have you? And they started asking to be on boards on dh non-profits i think at first were yeah, those so win win, it’s great, you know, to get this big funder on our board, but over time, some non-profits came to see it as a hindrance because they were either huge conflict of interests whenever a funders in the room, no matter what setting it is, people tend to shine for the thunder. Ah, they limited honest discourse, sometimes in the in the board room, even though they were all supposed to be peers. Everyone was painfully aware that this person sitting on their board had the potential to give the money or knew lots of people with money and tell them things that were going on that they may not have wanted share. Ah, in a personal story, when i was at a foundation, i had five non-profits come to meet with me and say that they wanted to have they want to see if i and some other mike funding peers could have an intervention with another funder who sat on two of the organization’s boards and was so so hands on and dictating. What? What this organization to do but everyone on the board and the organization was afraid to speak up and challenge him because he find it them so it’s. Just a cautionary tale about you might think that’s a great thing at first. But, you know, be careful with that. Okay? Excellent. What happens when you get a no from we’ve we’ve done all our due diligence and and even let’s say it was a boardmember connection and ah, we will return down. Um well, that’s, that’s always distressing and it’s hard not to take personally, but it’s usually not it’s usually a number of reasons that you get turned and we all turned down, and we all know that, but it’s particularly difficult, i think when you have a boardmember who is in a position of power already, and and you have to go tell them that you were turned down and they were the ones who may have shepherded this through, um, you know that boardmember has a personal relationship with with whomever and the funder, and they’re going to say what they need to say, you know, even if you’re not there, they’re going to have a personal conversation, probably with their friend at the foundation, and find out what went what went wrong. But what i would say is is to not look at that as a clothes store unnecessarily is tio, then work with the boardmember how’s that relationship and go back to the funders and now and say, well, can you? Do something else for us. Can you call up five other funders for us? Can you do that? Sure. I mean, good program officers will do that. They really do see that as part of their job. Um, or can you do a funders briefing for us? You know, can you host a lunch way? Have george in jail on non-profit radio and i’m sorry too. In course you’re at you and you’re very well. Second appearance, but first, first as a monthly but it’s, easy to rebuild. Rebuild do-it-yourself were very easy. Rehabilitation and parole program. Ah ah! Funders memo what? What is that? So? So this is just a briefing. Let’s say let’s say that i want to dio i’ma non-profit and i want to talk to other funders. Buy-in non-profit i could go to x foundation who turned me down and say okay, you can’t fund us. But you know these five other funders. Urine. You know the miss colleagues. Could you have a lunch? Your foundation and invite your colleagues so we could present what we dio to them and it’s a briefing it’s really not asking for money, it’s, just here’s. What? We d’oh let’s. Have a conversation, and you can even do it with two or three non-profits, you know, have sort of, ah bigger event out of it, and i have actually done a lot of those, and i know lots of other funders have done that as well on, and they’re a lot of them are glad to do it. So you get if you get the right non-profits there and the right mix of funders, the conversation could be really great. I mean, could be very rich because you start talking about the issues that large, you know, so excellent, right? But there’s, no money on the table necessarily not necessary. Just we’re opening up, we’re opening the door ok? Yep, exactly. And also that no is not the final answer. I mean, there, there’s there are other funding cycles, and they’re going to be other years and opportunities. Yeah, exactly. And something you just have to say to them, is this a definite no. Can we come back? I mean, you really have to clarify because next time you come on, you want to ah, you want to talk about what makes a good proposal, right? That’s under it, that’s. Great. Okay, am i out of jail now? Oh, yeah, you were yeah, it sze not hard to get out, but it’s. Pretty simple to get in because i’m jumping at the chance to put people into jargon. Jail jumping. Cindy gibson synthesis consulting is her practice see y in th e s i s and you’ll find her on twitter at sin gib glad you’re with us for a month the month anger in my pleasure. Thank you. Next week it is going to be, um, accounting professor brian mittendorf about using numbers in your stories and i promise you we’re not going to have a dull accounting lecture. We’re going to start with finding out how it is that always asset equal liabilities guy would like that explanation that from when i when i quit my accounting class at carnegie mellon university about two weeks into it, i want to know this magic of how assets equal always equal owners equity plus liabilities. If you could explain that to me. Well, well, i don’t know what i’ll do, but i’ll just be i’ll be excited, so this is not going to be dull. Counting conversation using numbers in your stories, that’s what we’re going to talk about. Also, maria simple, our prospect, research contributor returns and she’s going to have some wisdom. Of course, she’s, our doi end of dirt, cheap and free resource, is never lets us down there. Our creative producers, claire meyerhoff, sam liebowitz, is our line producer. Shows social media is by julia campbell of jake campbell, social marketing and the remote producer of tony martignetti non-profit radio, helping me when i go to conferences and do remote interviews. John federico of the new rules, this music, you’re listening to it’s by scott’s dying be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. They didn’t think dick tooting getting dink, dink, dink, dink. You’re listening to the talking alternative network. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun, shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com you’re listening to talking on turn their network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. 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