Big Nonprofit Ideas for the Other 95%
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Regina Walton, Principal of Organic Social Media, on whether you should, where to start and what to do with social media.
John Murcott, Vice President, Karma411, on using social networks for fund-raising.
Here is a link to the podcast: 004: Social Media & Online Fundraising
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The call-in number for my show is 877-480-4120. It’s toll free, but not very memorable. Give my number a name. Create an acronym or acrostic sentence, using the letters on the phone that correspond to those digits. We need something clever and memorable, so listeners can call quickly when you have a burning nonprofit question.
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Durney hyre cerini hello and welcome to tony martignetti non-profit radio i have terrific guests today. This is your home if you feel that your non-profit is ignored, maybe by the media by consultants, big non-profit ideas for the other ninety five percent, we’re always talking about what’s ideal for small and medium sized non-profits my guests today are going to be regina walton and she’s going to talk to us about social media should you be doing it? If so, how, where, when and at the bottom of the hour we’re going to welcome john melkis hot with karma for one one and john’s going to talk about specifically fund-raising online, this show is pre recorded, so we won’t be able to take your calls today. But there is a contest to name the calling number name the number contest the calling number again. We’re not taking calls today, but the number is eight seven seven for eight xero forty one twenty name that number for us. Please find sentence or something that triggers the that number using the digits on your phone and you’ll win one hour of complimentary planned e-giving consulting by me for the non-profit of your choice. Or a copy of my book, charity registration, state by state guidelines for compliance. Again. For the charity of your choice, you’ll see details aboutthe contest. The name that gnome named the number contest on our facebook page. Go to facebook, dot com and search for tony martignetti non-profit radio when we have lots of fans will have a girl that has that radio show in it. But for now, you have to search for tony martignetti non-profit radio goto. Our facebook fan page, like us, which means you’re joining as a fan, and you’ll see details of the name the number contest. After this break, i’m going to welcome regina walton for all things about social media. Right after this break, e-giving didn’t think dick tooting getting ding, ding, ding ding. You’re listening to the talking alternate network, get in. Duitz cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Sametz i’m tony martignetti, the aptly named host of the tony martignetti show. Big non-profit ideas for the other ninety five percent. You’re non-profit is ignored because you’re smaller medium size. But you still need expertise and help with technology fund-raising compliance, finance and accounting will look at all of these areas on the tony martignetti show. Big non-profit ideas for the other ninety five percent on talking alternative dot com fridays one, too. Talking. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your host, the aptly named host tony martignetti my first guest today is regina walton. Regina is principal of organic social media. Reggina’s joining us by phone. Welcome regina, how are you? Well, how are you? I’m well too, thanks. Welcome to the show. We’re talking about social media for small and medium non-profits what? Let’s let’s first just define the space. What how do you define social media? Well, many different things there lots of moving parts right now, which i guess you know can be overwhelming if you’re not familiar with it. But the things that i think most people have heard about our sites like facebook and twitter, i would include other things like, you know, forms where people communicate with each other on usually forms or targeted based on topic or sometimes demographics are things with that that also email, i think although email at this point is around twenty years old, i think that it’s part of it because it can lead people to those sites. Okay, interesting. You mentioned something i’d like to look into it can be overwhelming. I have experienced with clients that it’s so overwhelming that they leads teo paralysis. They don’t know how to start so they don’t start, right? Do you have before we start talking about the different strategies? Do you have some advice for organizations that just may feel paralyzed? Well, i think probably the smartest thing then is to find an expert right on dh that doesn’t necessarily mean someone like me, because people do hate me to do it, but maybe you have and you probably do. You have someone in your organization who is on facebook who is on twitter? I’m not saying that they’re experts, but i’m saying that they have at least gotten over a certain level of phobia, right? Um and that maybe, you know, you can use them, you know, to kind of get you started are many b hey, who knows? Maybe they will end up being the community manager of your non-profit, you know, because you know, it might be some untapped potential there with someone, but at least, you know, try to find somebody who is already in the treyz ondas already, you know, already comfortable, comfortable because a lot. Of it is googling a lot of it is finding information. This is all very new that we’re all learning. I mean, even the even the experts are still learning, right? I mean, sites pop up every day. There’s, there’s, there’s, constant learning for you. Yeah, that’s the thing i mean and i was going to say it, people are like, oh, you’re you’re an expert or you’re you know, you should call yourself this through that on dh ii has been paid to do that simply just because it’s a constant elearning process there are articles, blobs and guides being written almost daily and it’s just so much information. So i would just say that i’m someone who keeps her finger on the pulse of what’s going on you mentioned. Alright, you mentioned email as ah as a social networking strategy. So since that is what everyone by now is comfortable with you do you have a couple of ideas that someone who’s maybe, starting on email campaign of some type could i should start with? Well, i just i meant an email from the perspective of if you just look at, you know, marketing research in terms of value, you know, email is very valuable because that person is explicitly giving you permission, you know, to market to them are to send them messages on dh so and that from that perspective, there’s just, you know, ah, high high value of return. So i would say that in a social media strategy, you ultimately want to build in a system where you have an op in email system, you might not have won initially. Ah, but those people are going to be valuable to you because, you know, they are, at least at some level vested enough where they said, ok, you can send stuff to my email box and that’s valuable that’s a lot more valuable than say, you know, someone on twitter, not that twitter is not valuable, a different kind of value, but just, you know, in terms of sheer marketing numbers, the value of an email customers, more so what can you dio? Maybe if you build a facebook page for your non-profit then, you know, maybe set up something where you have a newsletter or something on and, you know, you asked people are often for that. Andi, if they do that, you know they’re they’re asking they’re basically consenting to getting more another advantage to email is that, you know, the person has received it, they may not necessarily open it, but well, they you know, they have seen it, right? Yeah, well, i mean, i would just say the value is the fact that this person, you know, has giving you their email information on dh, that, you know, you’re going to get to deliver them something straight to their inbox that they’re going to look at in the morning or in the evening on dh yeah, they may or may not open it, and i have to let that sometimes i will opt into a loose on dh, then i’ll take myself off because then i find that well, maybe i’m not as interested as i thought it was or, you know, i always feeling like they’re kind of abusing the process, you know? So don’t overdo it if you get someone’s email because they will opt out. And what about some some goals for around email? What what might small organization hope to achieve by starting on email awareness or ah friendraising or even fund-raising campaign? Well, i mean one example, and i’m actually just referring to something that’s going on right now on social media there’s a website that is conducting, like a contest of measure who’s, the most influential person. Well, there’s like kind of an activist non-profit booth that raises, you know, fundez just go khun dej for people, and they’ve decided they’re gonna hijack the project and turn it into something good because, you know, they’re the objective of what they do on days ago, they sent out a thing and message, people saying, we’re going to hijack this project read up this is what we do. Andi, i literally got an email yesterday saying, ok, this has started on and, you know, so go onto twitter and update your status and go on to facebook and do this, so i would say that maybe one goal is actually, you know, get people engaged, you know what called action i find that i get from non-profits quite a bit in my email, um, you know, one political one or you know fund-raising one, but i find that a lot of non-profits music back how successful that is, i don’t know i’m not working on that. Side of it, but just as somebody who was kind of in the safe and get those emails that’s when i see a lot of things happening, is that non-profit will use them to get people tio take a stand or, you know, to react to do something. And you mentioned using email in that example to send people elsewhere toe facebook, twitter so why don’t we start to movinto into those areas on you? Also mentioned earlier, the facebook fan page? What is that? What does it take to start one? Oh my god, what is it? What it was just the first are easy, they already zito set up okay there, maybe let me qualify that they’re easy for someone who’s, comfortable with the platform to set up, it doesn’t take much at all. Um, the only thing i’m just going to say as a caveat is that let’s say, you know you’re a non-profit it’s a small organization, you want to make sure that the facebook page for the organization is tied to the person like tied to the president or the person who is in charge? Because example, if i’m your intern and then you let me build that page on my profile. You know, eight minutes. Time for me to go back to school. The profile is permanently tied to my account. That’s. Something that cannot be changed later. Can i cannot be changed right now. Maybe fate, maybe it’s gonna happen that, you know, so many people in this state that facebook is goingto have to build it in. Well, it doesn’t exist. We can transfer it. But as it stands right now, that account will not move. It stays on the account it was started on. So, you know, give your intern temporary access. You know, you can always change your password, you know, or whatever, but and have them set up the page on your account, and then you go in or they go in because they’re already in your account and make themselves an admin and administrator of that account. And then they can do it from their camp. But make sure that it’s anchored, you know, into, you know, with ceo account burrito, whoever is in charge so that’s just caveat. So what that face? That rampages are pretty easy to set up. Um, they’re the level of sophistication, though. Is getting pretty high and people’s expectations they’re getting pretty high, so that means if you have things like logos, um and things that can brand you non-profit used them. Andi that’s, you dragon image files and things like that there’s a special language and things that you confined. But this is the thing. It sounds overwhelming. Trust me, you can go on google and type in something like facebook. You know how to build a facebook sam page and you will get tons and tons and tons of resource is from very good sources on how to do it now, it’s goingto take you more time and you’re gonna have to still learn. But the information is out there and that’s kind of the fun thing about you’re listening to tony martignetti non-profit radio my guest is regina walton principle of organic social media. Regina if people want to contact you ah, why don’t you tell us briefly? Tell us how they should do that. Well, probably the best way. Because this is what i d’oh get up pretty early in the morning. The best way to contact me via e mail. My email feeds everything it sees into. My laptop, my phone, everything so regina r e g in a w o l t o n at g mail dot com. That is be most direct and easiest way to find me on dh. Then from there, you no way we can continue the conversation. That’s. The easiest way to find me, and probably the most guaranteed way to get me. This is tony martignetti non-profit radio. My guest is regina walton, and regina will stay with us after this break. You’re listening to talking on their network at www dot talking all calm now, broadcasting twenty four hours a day. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. I really need to take better care of myself. If only i had someone to help me with my life style. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. 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With a little love and something kayman i’m tony martignetti you’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. My guest is regina walton on dh. We’re talking about social media, regina is the principle of organic social media. Regina we were just talking about the facebook fan page. It sounds like that is a fairly simple and on a, uh, easily done place for a non-profit to start great you think so? Yes, i’m sorry. I mean, that was a high pitched kind of i’m yes, maybe i should say that because facebook does have, you know, fifty million people so there’s a really high chance that, you know, your core audience is definitely definitely on facebook. However, um, bigger might not necessarily be better and preparation preparing for this, i put down a list and, like an example is, you know, maybe it would be better to pick a form where there are people who deal directly with what your cause is like example, there was a there was a shelter or woman shelter regina, before you, before you launch into the example, just explain what? What you mean by forms. Well, i mean, basically, what i mean is it’s, an online space where they said earlier people congregate based on interest are based on demographics or, like example, if you like knitting, you can probably go online. I know i could go online right now and find a form that is dedicated and probably in detail you would never have imagined, but they talk about knitting on dh. They talk about all kind of little side issues that come up with knitting. And so that’s what? I mean, these air specialized space is online that deal with people’s interest and they can talk about thank you. And i thought you said form fo r m my mistake. You’re talking about online forums, forums. Okay. Thank you. Yeah, you had an example of the forum. Well, yeah, so like example there. Is there not a shelter that we’re looking? Tio have people help them. Jazz up the shelter’s for abused women are women who just needed a place to be a safe place. And so what they did was they specifically targeted, um, a form a martha stewart form, right? These were women, mostly who are very interested in, you know, jazzing up their home environments and making things pretty. So this is kind of an ideal group of people to target, and they did, and they got a lot of people to contribute help them, you know, beautify these spaces. So, yeah, i’m sure that maybe they could have found, like, you know, the martha stewart fan page, um, on facebook and try to engage people there or build a facebook page, but, you know, maybe sometimes it’s better part to be targeted and what you do, and and that all comes down to research, so i would say before any non-profit does anything you know, take the time to think about what your goals are as a non-profit and what you want to dio onda social media because there’s so much you can do maybe targeting would help. And what about using online communities for for listening about what’s going on in your space? I mean, you’re using you’re giving us a great example of raising awareness and even volunteer recruitment on you even mentioned fund-raising in that in that example of the of the shelter, what about a non-profit using these communities? Just tow, listen to what’s going on in their in their work space in their in their sort of service community. Well, that’s key. Andi, i think that that comes down to doing research. You can build a thing called google alert. Um, and specifically, google will email you any time and every time, something along whatever that term is. So you get a google alert on a term or a phrase? Yeah, andi so you can build google alert on to do that with someone just started. Google, google dot com. You just started google dot com. Usually, google tries to be pretty intuitive. Andi, i actually believe it’s something like alert google dot com or www google that com flash back flasher are ford flash alert. Excellent. Okay, thanks. Something like that. And and in general, google tends to be very intuitive regarding that kind of stuff. So even if you type in alerts and it’s something else, usually something will pop up saying, do you mean this? Um so, you know, you can start by doing research. Yeah. Researching on maybe definitely your own non-profit you should definitely be getting google. You should definitely build the google alert with the name of your non-profit actually know that if people are talking about you, you know it and maybe also maybe also the executive director, key volunteers, i mean, these airways of researching your organization and the research answers air coming right to your e mail. Yeah, trust me, i haven’t even got a google alert about me. I want to know when my name comes up and when people are talking about me on dh that’s pretty standard these days amongst brovey becky, um, you know, but also you want to find out you might have, you might have some fans out there depending on what you’ve done in the community. So there might be people who have, you know, unofficial profiles are who were just enthusiastic supporters of what you do, you know, try to find them on dh when you start building your on online presence, engaged them. Oh, hey, you know, i ran the google search and i found this post or something. Andi, i just wanted to let you know we’re building up this book fans, you know, they built a facebook fan page, so come on over. Um, durney and if that person is already in your corner right then he or she is definitely going to spread the word on dh that actually leaves me tio another side of it, which is you can’t really control, um, the internet, you might get people saying that things about you, then it comes to, you know, make take the time, tio think about, you know, maybe what you do in terms of damage control think about this in advance also. Ugh, i’m example, haiti, um, someone i know was helping a famous individual with his social media, and he got into a little bit of scandal. I’m not a little bit quite a bit on dh i was talking to the guy who was helping him, and it was this one of those things were eventually, you know, it came into, you know, just being transferred parent and damage control and dealing with it, and that seemed to kind of have it all calmed down, but you can’t be scared that people might say bad things about you. They’re carting internet trolls and it’s better to know and, you know, and sometimes people will go too far, but things like, if you know the facebook page, you know you might want to make it very explicit that, you know, we don’t tolerate abusive language here, you know? We reserve the right to delete thomas for things like that, but you be ready, but it’s it’s better it’s better for the organization to know that there is negative stuff out their way. They’re almost always gonna be some naysayers out there and be ready for them so you can use the google alert stuff to find out. Yeah, good alert, it comes up to deal with that on dh, then move on, you know, because usually what happens is, you know, they say you get sucked down really fast that they’re just kind of regina, just in the in the minute or so that we have left. What about using social media these on the online communities for non-profits to network with other non-profits i think that’s something that isn’t often photos there’s actually a non-profit that i found a really good story on basically they deal with paraplegics who happened injured and so sport accident and what this group it was online, they connected with another non-profit so the name of the non-profits life world on and they connect. It with chris and re foundation on dh they have, you know, they have similar objectives, andi so between those two groups it’s just a really easy flow of communication and the people that are vested in their cause, you know, kind of by default are vested in the cause of this other non-profit and it just kind of help to expand the base of boat. And how do you how do you get started? How do you find other non-profits that air working in your space in just the thirty seconds or so that we have left? I would say it comes down to monitoring that’s where the google searching is really going to start pulling up all this activity started getting tweets coming in thanks for my website, all that’s going to come up and that’s all searchable and that’s all those air, all being searched, i guess, by the google alerts that you were talking about, yeah, but also going in and physically googling yourself, you know, go into google and try some different terms because sometimes, you know your first choice but necessarily work, and so then you have to kind of getting a bit more. Precise, sir, changed the terms of that. Go in and play around with google it’s, okay to get some bad results, because then you’ll learn how to do that anymore. Between to give us your email one more time. People want to contact you. All right. Regina r g, a altum, w el tio and all one word. Regina walton at gmail dot com regina, thank you very much for joining us. My guest has been regina walton principle of organic social media following this break. I’ll be joined by john melkis hot, and we’ll be talking specifically about fund-raising in online communities. Talking alternative radio twenty four hours a day. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. I’m tony martignetti, the aptly named host of the tony martignetti show. Big non-profit ideas for the other ninety five percent. You’re non-profit is ignored because you’re smaller medium size, but you still need expertise and help with technology fund-raising compliance, finance and accounting will look at all of these areas on the tony martignetti show. Big non-profit ideas for the other ninety five percent on talking alternative dot com fridays. One, too hyre oppcoll you’re listening to the talking alternative network. I’m tony martignetti and you’re listening to tony martignetti non-profit radio in a moment, i’ll be joined by john melkis, and we’ll talk about using online communities for fund-raising in the next moment, i want to spend just reminding you that if you are planning fall events for your organization, september and october, i think tend to be pretty common months for social events of different types fund-raising events because people have largely taking the summer off if you’re planning an event like that, those events are solicitations, and those solicitations trigger the requirement to register with st charity officials in the state where you’re hosting that event so that event might be in your home state might be in your office or maybe in a major donors home or a board member’s home that may very well be in your home state, and hopefully you’re registered in the state where you’re doing the most business with st charity officials. But if you’re hosting an event and in some other state, you need to be registered with the state charity officials before you host that event because, as i said, that event is a solicitation and solicitation is what triggers. The charity registration requirements throughout the states, as i’ve said in previous shows, there are lots of other things that trigger these requirements. Email, paper, mail buying advertising space in a lot of states having a donate now button if you have ah live donate now button on your website and that’s visible obviously throughout the world in twenty ah, more than twenty states that’s a charity solicitation because the donate now button is visible buy-in those twenty states and it doesn’t matter whether someone gives through the donate. Now button, i’m not talking about donations coming through your website. I’m talking about the website, just accepting merely act accepting online gift that also is a solicitation. But if you’re planning these fall events, it took the summer off. If you have events coming up, you should register with st charity officials before you host those events. I am very interested in this topic so much so that i wrote a book about it. The book is charity registration state by state guidelines for compliance, and you’ll find the book at st charity registration dot com. My guest now is john melkis. John is vice president of karma for one. One john is joining us by phone. John welcome buy-in tony let’s talk about fund-raising using online communities, my my last guest was talking about getting started in online communities. How is the online community space valuable for fund-raising sure we actually call this type of fund-raising people two people fund-raising and for non-profit there’s multiple ways, of course, to raise money, some of the traditional ways would be to do a direct mail asked for large checks from big donors, government grants, etcetera, but a new way that people are raising money are through social networks and the people to people phenomena means the non-profits are not directly soliciting donations. They are actually encouraging people who care about the organisation. It could be evolved here, it could be someone who’s close to the organization. It could be someone who cares about the cause for them to ask their friends directly to support the cause they care about the non-profit company is the non-profit the non-profit is not soliciting it’s, someone who is someone who loves the non-profit act quickly so the people to people part, our friends asking there colleagues, their relatives of their friends to support a cause. They care about what about sort of message control if we’re going to let air constituents who admittedly love us but might not describe us ah, charity in the way that we most like to be described, that’s, that’s going to be a concern? Oh, sure, and that comes up a lot. I will say we’ve been doing this for two years now, since since two thousand eight we used to get that question more often, but less and less now, and the trade office and i think i heard a little bit from the last conversation that there is a tradeoff you do some of that control. The simple answer is the people to people aspect the social media aspect of this equation, which is user generated content, meaning people are creating creating two e mails they’re creating the the request are more persuasive than the kind of official marketing request, so i guess the way i would look at it is if you look at the popularity of a site like you to a lot of the videos on youtube or not professionally made marketing, people may cringe to think what, that some of those videos, but they’re very, very popular, and they’re very viral, so and kind of trade off a little less control. It’s not polished it’s definitely more informal, but marika and those messages, you’re often very viral. Yeah, some of the most viral videos are the ones that have what? What critics would say low production values, homegrown i’m thinking of some that come from from the military doing dances or the or the guy who dances throughout the world in different countries, in very low production, but but millions and millions of hits you’re absolutely right and this term that people use all the time called social media and it’s not always defined people just kind of talk about it as this big trend and phenomenon, but it just means user generated and you’re right, it’s not a professional, but it’s very, very popular social media, social networking. Your sight is karma for one one, and people will find that it karma for one one dot com why don’t you tell us what karma for one one is doing in promoting the people the people fund-raising sure on if you just take a quick step and we talk about social media and social. Networking in general there’s two there’s two kind of core of activities going on here. The first one is, as i was saying, social media, so content that’s generated by individuals is very popular, very persuasive and it’s very viral. So that’s just kind of as a trend. Youtube is a certainly a big example of that. But then social networking, which, of course, facebook is the big example is the same idea. Of course, it’s all user generated content you get one of the most popular web sites in the world. Facebook and no content is being written by someone on facebook, it’s, all written by mothers and high school kids and college kids, etcetera. So the reason why it’s so popular? First of all, the social media so it’s people sharing their own stories and messages with their friends? But it’s a great way to communicate. And even now, of course, it’s a good way to communicate, but she couldn’t hear even hell with all of the tools that the social networking sites like facebook and others offer. So it it’s absolutely terrific way to communicate and the way we look at the world that karma fall on. One looks at the world is you use these tools these social networking elements for different tasks in your life, most of it right now is around buy-in facebook is fun. Check out photos of your friends, kids catch up with friends from high school, etcetera, but it’s kind of addressing in need of just that basic end of day at work. Just relax and kind of see what’s going on with your friends so it’s for fun and then linked into him along and said, you know, this is a great way to connect and communicate and interact with people, but what about business needs? So you’re looking for a job you’re trying to communicate your resume, you know that type of thing and our view is x ray two so fundez covered and business and kind of searching for a job is covered. What about causes? So you care about it because you want to support it cause it’s the same idea you need tools to communicate, to share your ideas and provide a platform to support social media. So that’s where car before one one fix and where wei have similar tools to those other sites, but we focus on causes. My guest is john melkis, vice president of karma for one one you’re listening to tony martignetti non-profit radio john, you’re on entrepreneur, a cofounder of karma four one one so i am tempted to ask you what happened to my space? Why did it decline in popularity? Yeah, it’s interesting, innit? And reborn itself a little bit, but i had this really nice picture that i used to use for discussions on social networking, and it had three pictures, one for my space, one for facebook and one for lengthen the one for facebook had kind of a nice, clean cut college student type person just very nicely dressed and, uh, you know, nicely put together something you want to talk to the length in person, of course had a suit on and was a little more professional, but the myspace person was carrying a nice a little dangerous, and that was the problem with facebook was you’re saying before important, teo kind of be more informal and let people create their content, but at the same time it needs tio you need to make sure that it doesn’t go overboard and the problem with people who are not being honest, the people were not representing themselves correctly. So maybe they took some of the potential downside that you were asking me about in the beginning and took it too far. And what one thing just to learn from this is that it’s always an issue and people do worry about it. But big picture when you try to figure out on my own and i fall this message with so many content so much content, so many updates. So much networking going on. Can anyone really control it? And on the one hand know you as a company. You can’t control every element. You could monitor it and do alerts, etcetera. But at the same time i really think that the community people understand when people go overboard and there is within reason a kind of a self policing. And i do believe that’s what happened? What myspace? The community said this is not where we want to go. This is not what social networking is supposed to do. And there was no government agency that came in. There was no police force that came in. There was no external force. It was just a community itself said, this is not what we want, so it doesn’t happen a cz quickly as arresting someone, for example, but big picture i really do think these pro social type proclivities will will win out, and that so we certainly hope for carmen four one one so it gave new meaning to crowd control. It was really the crowd acting as the police and moving away. You mentioned that my space was reborn just in the forty five seconds or so that we have before the break. How did my space have a rebirth? Yeah, uh, it’s a good question, because someone made tracks their head and say, i won’t be one mother of all social network where everyone goes and everyone uses for everything, and that has not happened whether it’s in a good way, really in any space, even if you look a email, which is so commoditized you haven’t. In boxing, send e mails but there’s hot male there’s, g mail, there’s, yahoo! Of course, they’re still outlook from microsoft, so there’s still that kind of individuality. So i don’t believe it will ever be the mother of all social networks and part of it is because people will focus, you go to facebook for fun. As i said before, you would have went inter business. I hope you go to karma for hunt, hunt for causes, and people go to myspace now for music, actually, how they started. My state started as a little area where bands could promote themselves, put up their calendar, upload pictures from their concerts and the fans of those of cages. I would say how much they love their band. Then people said, hey, i don’t have a page, just like my band has a page and that’s how my space started. But like i said, it went a little too far, and now they’re kind of going back to their roots, and they’re focusing on people who are interested in music. John, we have to take a break. My guest is john melkis, vice president of karma four one one and he’ll stay with us after this message. You’re listening to the talking alternative network. Durney i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, at two one two eight six five nine two nine zero or visit w w w died. Mind over matter. Y si dot com. Cerini! Duitz duitz are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set two one, two nine six, four, three, five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Talking. I’m tony martignetti this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, my guest by phone is john melkis with karma for one one. John, how are people using social networks to do this? People two people? Fund-raising yeah, the best way to look at it would be to consider a youtube page when someone upload the video and kind of gives a quick description of it or on facebook. So you have a page with your profile in a little information, the bottom line is you get your own page. So as i was saying before, whoever this person is, who cares about the organization? So could be someone who suffered a disease that the organization support could be a volunteer, another concern, citizen, where it is you, quote unquote, make a page, and on that page you upload your picture to tell your story of why it’s important to you, and then they’re tools to share this message with your friends so they can come and check out your page, just like you might say, hey, check out this video on youtube, but kind of fun and your friends would go to that youtube page it’s the same idea, except on that page two options one you could make a donation, then that’s a key element, and that donation goes to the non-profit oh, our past the word so becomes you tell your friends this is something interesting, you know, this is my friend very connected to this cause. Could you show your support? So so that’s it it’s all as i said, user generated and what you’re seeing on karma for one one. How are the most successful campaigns being run by individuals? You know they’re great because they’re saying before, a lot of times people are familiar mohr with kind of when they’re communicating this way online, maybe they do an email blast, which which can often make sense, but it’s typically a numbers game. Maybe you have an e mail with the ten thousand names, and if you were going to send out an email blast, you would expect a very, very low open raid. Maybe a couple click throughs, you know it could have could have an impact, but it’s quite low number, however, in a campaign like this that i’m describing the people who are sending the invitation. So when i make my page and send it to my friends and colleagues, etcetera, this’s a page on you’re talking about a pain giant, you’re talking about a page on karma for one one right back. Okay, please page on karma for one one, just like you say make a page on youtube. Uh, the response rate is dramatically hyre because you’re getting the email from your friend, you’re it will get through to the inbox if they probably hurting sent e mails to that person before and their request is a lot more persuasive because it’s coming from someone you know, so the response rates are typically very good and donations think back to the obama campaign. They’re not always large gifts. This is not the same is getting a big check from a donor? They range. Sometimes you get a fifty dollar check, it could be a ten dollars take check or credit card divination, but sometimes we do get quite large donations. We’ve gotten donations on the site up to ten thousand dollars to settle a lot of pain, but i cleared more grass roots so larger responses of smaller transactions that typically the experience. We found john. Please tell our listeners how to reach you if they’d like to. Well, that certainly just go to the site and we have a number of ways to contact us. So it’s, just www that karma for one one dot com back k a r m a and then the members for one one dot com and my email address is john jail h n got murcott em isn’t mary-jo you are the old tt at karma four one one dot com john, thank you very much for joining us today. Thank you so much. My guest has been john murcott, vice president of karma for one one. This is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. We have a facebook fan page. Please go to facebook dot com and at this point, you still have to search for tony martignetti non-profit radio click like so you like us and become a fan. We have a name the number contest neymar call in number eight seven seven four eight zero for one to zero you’ll win a free hour of planned giving consulting for your selected non-profit or a copy of my book, charity registration, state by state guidelines for compliance. Details of the name the number contest are on our fan page. I want to thank my creative producer, claire meyerhoff, producer sandy liebowitz and say affair sad farewell to former line producer matt in elko, who has made his way back to pittsburgh two and mark on continue his career in in media has a lot of experience in radio and tv, and we wish matt very, very well. This is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Please join us every friday at one p m eastern on talking alternative broadcasting at talking alternative dot com hyre. No, i think a good ending. You’re listening to the talking alternate network. Get in. E-giving cubine. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set two one, two nine six, four, three, five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life in fitness. Join joshua margolis, fitness expert, at two one two eight sixty five nine to nine xero, or visit w w w dot mind over matter. N y c dot com i’m tony martignetti, the aptly named host of the tony martignetti show. Big non-profit ideas for the other ninety five percent. You’re non-profit is ignored because you’re smaller medium size. But you still need expertise and help with technology fund-raising compliance, finance and accounting will look at all of these areas on the tony martignetti show. Big non-profit ideas for the other ninety five percent on talking alternative dot com fridays one, too. Talking.