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Nonprofit Radio for September 9, 2011: The September 11 e-Effect
Big Nonprofit Ideas for the Other 95%
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Tony’s Guests:David Campbell, professor of public administration at Binghamton University, who has first-hand experience from his work as vice president at Community Service Society (NYC) on September 11.
We’ll talk about his opinion piece in this week’s Chronicle of Philanthropy, “The Lessons of 9/11 Philanthropy.”
Here is a link to the podcast: 058: The September 11 e-Effect.
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Welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host very exciting show coming up today we’re going to be live tweeting we’re going to be, of course, taking calls on the phone if you’re on twitter, join us at hashtag non-profit radio joined the conversation there on twitter by phone were at eight seven seven four aito for one two oh! Before i introduced this week’s guests want to remind you what we had last week was dr robert penna. He was with me as the author of the non-profit outcomes toolbox. He and i discussed the wave of reliance on outcomes, measurement and how small and midsize non-profits khun ride that wave comfortably alongside the big shops. We also talked about easy bake ovens and my eagle scout project, which turned out to be an example of what not to do in outcomes measurement had a good project, but i didn’t measure the outcomes this week. I’m going to be joined by christine cronin she’s here in the studio christina’s, president of n y charities dot or ge with me to discuss the non nine eleven effect she was involved with the first online giving response very early on in the afternoon of september eleventh. We’re going to talk about that what’s changed in online giving as a result of september eleven lessons learned about responsiveness, collaboration, some other lessons and the future of online giving and the donate now button, then halfway through the show, will be joined by david campbell. David is a professor of public administration at binghamton university. He has also has first hand experience on september eleventh from his work as vice president at community service society in new york city will talk about his opinion piece in this week’s chronicle of philanthropy. The lessons of nine eleven philanthropy a decade later, if you want to find that opinion piece, go to my blogging m p g a d v dot com and for those listening live it’s, the top post in the blogged and there’s a link to david campbell’s op ed piece in that post midway between in the show between the two guests. Tony’s take two from my blaga reminder about last month’s podcast for the chronicle of philanthropy, which was about your development plan i host a monthly siri’s. For the chronicle, and also from this week, if donors are investors, they then they need a motley fool. Actually, that was last week’s post, but it’s getting a lot of comments this week, so you might want to give your opinion on whether investment advisers will be coming for the non-profit sector. Again, we’re live tweeting hashtag non-profit radio. Join the conversation on twitter. We’re going to take a break, stay with me, and then i’ll be joined by christine cronin. The nine eleven effect. 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Buy-in hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Dahna welcome back to tony martignetti non-profit radio, where we’re always talking about big non-profit ideas for the other ninety five percent. With me in the studio now is christine cronin. She led the creation and launch of charity wave dot com, which was one of the internet’s first e-giving sites started in nineteen ninety nine, and as a result she was on the front line of e-giving on september eleventh, two thousand one, she has worked in washington d c including as national president of women’s equity action league, which led the successful passage of title nine originating sports equity for women. Christine is now president of n y charities dot or ge, and i’m very glad that her work from september eleventh and today brings it to the studio. Christine corn and welcome hi tony, how are you, it’s? A pleasure to have you what was the state of e-giving in two thousand won? Well, right from the start, which i got involved in nineteen, ninety nine people were very cautious about using their credit cards online. And so the ones who were who had even been there yet were what i would call the early adapters. So people who are always the first to do everything. And and i also noticed that a lot of credit cards were being used because of awards and points. And so people love switching from check writing to credit card use for philanthropy because it allowed them to collect more points that charitable pursuits the thousand dollar gift gets me a thousand miles. So that was actually a help to getting app getting use of cards online. Absolutely. Andi, i still see that today with our clients, people who want to do gif ts in the five and six figures by credit card for all those valuable points you were at charity wave tell us about charity wave. This was on september eleventh, two thousand one tells about charity wave. Well, justice charitable giving is often a small project within any company. Charity wave was built at the instigation of the chairman of a computer encryption firm called wave systems and the chairman who his name, peter sprague and he’s, the former chairman of national semiconductor. For thirty years. I wanted to use his fledgling e commerce infrastructure for charitable giving. But nobody in his company, which was scientists computer geeks, you know really understood what he was talking about, and so he was helicopter skiing with a mutual friend one day, and he said, i want to use my e commerce infrastructure chaired e-giving nobody understands what i want to do, and my mutual for prince said, i think i know someone who would understand and of course, a lot of my background was non-profit so they called me from the mountain, and they said, would you meet? And i said yes and that’s how it all began, okay? And then, well, let me remind listeners that we’re live tweeting and the hashtag to follow is non-profit radio hashtag non-profit radio and just to sort of set the scene for moving us to september eleventh, i was monitoring a chat small non-profit chat, which is hashtag sm and pee chat, and i was not just monitoring, but i was on that this morning run by pamela grow and you can follow pamela on twitter using that name at pamela grow, and one of the quotes that i was really poignant to me was from someone who said he was in the tenth grade and on september eleventh casey deal away he’s. At k c j d and he said, you know, a tenth grade just trying to figure out what it all meant september eleventh dahna what what was the charity wave response was immediate. You were up that afternoon, right? Tell us that. I know, and it actually wasn’t me who was the original instigator. We were a cz much in shock as everybody else in new york city, and we actually were at fifty seventh and sixth avenue, and i looked down. You could see everybody walking because public transportation had stopped and everybody was silent and we were glued in front of the television, and suddenly a young staff person turned to me. And he said we should set up an emergency relief site, and i just stared at him for several seconds because never in my wildest imagination had i thought i would ever set up an emergency relief site for new york city, and we were already working very closely with united way international. So we were handling charitable giving two disasters all over the world for united way international. And yet this was still just such a stunning concept to me. But then i realized he was right, and i called our engineers who were based in massachusetts and where our servers where, which were completely safe, and everybody just jumped on the idea, and we had a sight up that afternoon with united way international. So you you pulled yourselves away from what everybody else was watching toe actually dig into work, right? It was up that afternoon. Yeah. And what was the what was the first response i know in the first few days or a week? Well, it was interesting that evening, i was still at the office, and i just wrote an email and i said at this time of, you know, profound tragedy, you know, i just want you to know that we’ve set up an emergency relief site for washington, new york, in pennsylvania, and one hundred percent of your gifts will go two victims of these tragedies and what really surprised me because i think many of us did not know that the phones were down and we were so swept up in watching television and in the in the moment that we didn’t realize the phones were ringing and people all over the world because i wrote to everyone in my address book, people all over the world wrote back, and their first words were, thank god, you’re alive, because no one could reach any of us. And we didn’t even know that. I mean, it had just went past us, but then immediately, the gifts started coming in. People were desperate to do something, and the gifts came in from all over the world all over the world, and we are going to talk a little about the international response you got. But so even that afternoon and that evening, gifts were coming in. Yes, you have to take a break with christine cronin. We’re talking about the nine eleven effect. She’s, the president of my charity’s dot, or ge, take a break and stay with us e-giving lending, tooting, getting, thinking things you’re listening to the talking, alternate network, waiting to get into thinking. Nothing. You could are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall. This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. 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Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, you can join us on twitter the the hashtag to follow is non-profit radio if you’d like tio call and talk to christine kronen were at eight seven seven for eight o for one two oh eight, seven, seven for ito for one two oh, from the small non-profit chat that i joined earlier this afternoon earlier this morning, this came from amy sepp dahna she said, my stomach still drops thinking of nine eleven. Amy cept is at nim beust. And i am b y christine cronan is with me and she’s, the president of n y charities dot organ had direct firsthand experience on september eleventh. Christine, we talked just briefly, but what? I want to get into this a little about the international response that you got from from charity wave what was happening? It was amazing because we were affiliated by the next day with the new york times nine eleven fund and united way international. I mean, we were seen as very serious player in the e philanthropy space. And so people wrote to us from all over the world and we were in the new york times every single day as part of their giving campaign, because i just want to clear united way as well as new york times media’s giving right was need e-giving cases was where the charities you had started with, right? Right? Well, i called jack rosenthal, the president of the new york times company foundation, who we were already working with on neediest cases, and he said, you know, give me a few hours, and so by the next day, the new york times nine eleven fund had been initiated, and so we we went with those two major charities, so as a result, we were getting emails from people all over the world and and very, very touching emails. I mean, even today when i read them and i re read them, i realized how important it is for people to be able to reach out and express their feelings during a disaster and people all over europe and japan and other parts of the world, we’re writing to say something about their feelings about new york and in the depth of how they felt strongly about new york city, whether they had been there or there they had grown up there and that they wanted to do something and in so many people throughout ideas like we can create these t shirts and we’ll sell them here and then we’ll send the money and every email it seemed at the time ended with what do you think? And so i and i felt absolutely compelled to stay every single night, you know, until eleven and midnight responding to all of those. What do you think? Even though i didn’t necessarily know the answers, people were looking for an outlet, a place to do something and you ah, charity wave and other outlets that eventually a rose. I gave them that opportunity. A little boy wrote from switzerland, and he said, i want to do something, but don’t ask me to raise any money, tell me what i can do. I mean, it was just some of them were just heartbreaking, so it was so it was very time consuming, but i did it on dh. How about financially? Just in terms of the response to the site that way? Yes. Now remember, people were still hesitant about credit cards online. At the point in time, but there’s something about a disaster which helps people, you know, jump over the fence and start using them and to quit writing checks. And so there was quite a surge in online giving, i think you know, overall within about six months, thes site raised just under two million dollars, which at that time was a lot for online giving for those who will be listening to the show on the archive. Trending right now on twitter is the hashtag biggest lesson learned from nine eleven so if if you’re listening live, you can look at that hashtag but for those who are in the archive you khun listening to the archive you khun, listen, look back to the hashtag biggest lesson learned from nine eleven and so let’s christine let’s turn to some of the lessons first, how how do you see online giving compared to other other methods of giving? Well, i was very used as everybody was in the non-profit space to direct mail and the average gift through direct mail for years had been around thirty five dollars, when i began working at wave systems than charity wave in nineteen. Ninety nine one of the first things i noticed was the size of the gifts, and i thought to myself, wired there’s so many hundred dollars gifts, you know, it didn’t make sense to me, and i finally began to realise, as did others who were involved in philantech toby around the world, that people will give more with their credit cards than they will win the writing checks, and i sort of explained it to myself if i’m in macy’s and i only have a check in some cash, i’m going to spend less than if i’m in macy’s and have a few credit cards on me and so that’s sort of how i explained it, okay, but then the challenge, of course, becomes acquiring the donors online versus doing more traditional direct mail. Any advice around around that? Well, often they find you? I mean, i’ve actually found it easier to be online and to be in search engines, and people find us more than we’re not spending at all this much time looking for donors, as we did before and let’s explain what is and why charities dot org’s well after the internet, bust the wave systems had to shut down various parts of the company, and we were we were never something they made money on, in fact, you know, they were funding it there is funding it, and and they were absorbing credit card fees, so we were also truly one hundred percent of the gif ts in the credit card processing fees went directly to the charities that that wave charities, it was they never anticipated nine eleven when they set up that procedure, and so we were, you know, immediately targeted as something they had to shut down. And so the chairman, at that point peter’s break said to me, well, what do you want to do next? You know, i’d be happy to help you, and i said, we know so much i said we should do this as a non-profit and he looked at me, he wasn’t sure you okay? He was going to be part of that, and i said, oh, you’re going to be chairman started recruiting your board instantly in the first conversation, brilliant, and i said, but i would like, i don’t want our efforts to be so dispersed. I mean, we were really national and any charity in the country could have started using us his charity wait, but it was very difficult to do. Unlimited resource is and so i said, let’s, just target a c space and do it really well. And after nine eleven, you know, it was so obvious to me that i wanted to target new york because of the emotionalism of that entire time period. Okay, so and why charities dot organism is a portal that leads people to e-giving and also information and even volunteering right for new york chadband tax returns on every charity in new york state. And i figured there were about twenty five thousand, but there were really closer to sixty. And now there’s closer to over one hundred hundred thousand. Right? So a little less than ten percent of all the charities in the country. The public five o one c three charities, which is, like one point three million. Roughly one point. Four are in new york state are their sites like and white charities dot or ge in other states? Well, just about everything has been tried, and there was certainly one called touch dc, which has now been sort of absorbed. Into network for good. And then there was one out of louisiana, which was started by the louisiana givers, but it didn’t last. It was sort of what the internet boom was all about, just hundreds and hundreds of efforts to try to make something go. But i would say probably eighty to ninety percent of these things died because there weren’t the resource is to keep it going, and later on, we’re going to be joined by professor david campbell from binghamton university, who has an op ed piece in this week’s chronicle of philanthropy about lessons from nine eleven and the three of us will be talking a little about some of the charities that were created right around nine eleven and how few of those have actually exactly of those have actually survived? So let’s let’s move a little to the future of of online giving. What? What do you see as important? Or maybe some things that charities generally are not doing online, that they should or trends? Well, everybody pretty much knows they’ve gotta have a vibrant website, and they’ve got tio got to make sure the meditate eggs air working with the search engine. But the problem really is is that often the staff at small non-profits aren’t trained in these areas and as you know, like ninety percent of the non-profits air subsisting on five hundred thousand dollars or less that’s why we’re big non-profit just for the other ninety five percent exactly, and so, but but the internet really has made many, many things easier, and i intentionally hyre young people because they know so much more technology. We’ll even that idea on september eleventh, you said came from a young person, right person? Absolutely so hyre the young certainly we’ve had lots of shows devoted to social media presence for non-profits how important that is and how even just get started. So listeners, you can look back to the archive for how to get started in social media, even if you’re a small shop um, and why charities dot org’s there are facebook presence. Oh, yes, but that is his vibrant as it should be. So we we do run unlimited resource is and and we’ve had over fifty million dollars go through when, you know, we started on a shoestring in late two thousand four and so that’s a lot. Of work it so it’s a lot of effort on the part of staff to make sure everything goes well. Yes, and every charity, nearly every charity starts on a shoestring. There may be the well endowed family that supports a charity in the outset because a family member because of a family member’s passion but that’s the unusual case nearly everybody starts out with a very small budget, very small board and a lot of passion. And how do you turn that into move that toward, you know, more of a business model, and there are ways for small non-profits do that as you’re you’re describing, but it also, you know, sort of explains, as you said, so many of them then go out of business because they are all start with passion, and if they’re lucky, they start with money. But, you know, you can’t it’s this it’s a heavily regulated area, and so there is a lot to do to keep a non-profit going and there’s a lot of paperwork that needs to be filled out by people who didn’t realize that that’s what they were getting into that’s right way had a show, just a couple. Weeks ago with jean takagi and emily chan are regular legal legal contributors talking about alternatives to starting a non-profit and some of them one of the ones that they like to quote the first when they’re talking to someone who wants to start non-profit is collaborating with an existing organisation, and we’re gonna talk about that with professor campbell when he joins us, we have just about a minute before the break, what do you see is the future in online giving? Well, it’s very exciting because i mean, the young people coming up, i feel like they almost have a charitable jean, you know, that we didn’t necessarily have, you know, and they i really can’t even envision a life without charity being a portion of it. Plus they been handling and dealing with technology since they were, you know, two and three and four, and so they have a level of comfort with technology that many of us never had, and so i think we’re going to be seen so many exciting effort’s online and on the internet as a result of this generation coming and rushed on dh younger than generation, why i’m with christine cronin. She’s, the president of n y charities, dot or ge. She has first hand experience from september eleventh in online giving. We’re going to take a break right now. After the break, we’ll be tony’s. Take two, and then i’ll be joined by professor david campbell. We’ll be talking about his op ed piece in this week’s chronicle of philanthropy, which is based on lessons learned from his firsthand experience in september eleventh giving. So i hope you’ll stay with us. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. 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Interested simply email at info at talking alternative dot com zoho dahna welcome back to the show, it’s time for tony’s take two, which is based on my blogging this week, you’ll find a reminder on my block about the podcast that i did last month for the chronicle of philanthropy that monthly podcasts siri’s is called fund-raising fundamentals and last month’s topic was your development plan. My guest there was amy eisenstein, so there’s a reminder about that because you may have been in on vacation in august, and i don’t want you to have missed that. So now, in september, i’m reminding you about august fund-raising fundamentals, and of course there’ll be a new one in another week or two, and i’ll let you know about it also, um, i blogged last week’s post was if donors are investors than they need a motley fool, and that post is getting a lot of really insightful, valuable comments, my argument there is that as donors become investors, i believe we’ll see the rise of investment advisory services for the charitable sector like motley fool does for people who invest in stocks and bonds, and you might disagree and i’d love it. If you do, i’d love for you to post a comment that you disagree or if you agree, you’re welcome. Tto put that up to, you know, don’t be silent, even especially if you’re in agreement, please, i need some support, you know, because we have organizations, there are for-profit cos like rockefeller philanthropy advisors on, and there are others, but they do philanthropy advising on ly for the wealthy that’s the only place i see it right now, and i think it will trickle down to people of modest means who make thousand dollar gift to charities or ten thousand dollars gifts to charities like the motley fool does because it’s, a local motley fool, tend to be a lower cost, although very insightful and valuable information and it’s, all web based motley fool. So i think we’re gonna start to see marty full type companies for the charitable sector. What do you think? You go to my blog’s at mpg, a devi dot com, and you’ll see that there. I’m joined now i’m going to bring in professor david campbell. He is a professor at binghamton university and chair of the public administration department there. On september eleventh, two thousand one, he was vice president for programs at the community service society in new york city, and they were affiliated with the new york times neediest cases, which christine cronin was just talking about. We’ll bring all that together. We’re talking about david campbell’s op ed piece in the chronicle of philanthropy this week titled the lessons of nine eleven philanthropy a decade later, i’m very pleased to welcome to the show from binghamton, new york. David campbell. Thank you, tony david, i well, i know you’re actually not in becomes and right now you’re unethical, but has binghamton doing there’s? A lot of flooding there and evacuations. Twenty thousand people have been evacuated in in binghamton, still a state of emergency, the building where i work has been flooded, at least the basement and and the first floor things are pretty grim, so i guess i would ask your listeners, too. Check out the local charities in broome county, united way of broome county and others that are looking at ways to provide assistance to the many people in the southern tier who’ve been affected by the floods. David on september eleventh, you were vice president at community service society. Why don’t you explain what that organization did? Community service society is on old line social welfare organization that has always focused on the needs of low income new yorkers, and after nine eleven, we were sort of faced with the challenge. How does the organization adapt to this very riel and new set of circumstances facing new yorkers? And and a lot of my op ed piece that dealt with how we responded and how other established organizations responded to nine eleven as well. If you wanna link teo david campbell’s op ed piece, go to my blog’s m p g a d v dot com and in the post for today’s show there’s a link teo read david’s op ed piece we’re live tweeting the hashtag is non-profit radio were also on the phone, so if you want to call eight seven seven four aito for one two oh, for those who may still use the phone and maybe you’re not on twitter david, you point. Out. Well, actually, before we go there, community service society was related to the neediest cases in new york. The new york times. Charity, right? Yes. So the new york times neediest fund, a seven or eight established non-profit organizations, the community service society is one. And after nine eleven, the new york times created a special new york times nine eleven media’s fund. And ah, supported those same seven or eight organisations and one or two more that were specifically focused on disaster relief. So christine cronin, were you aware of community service society? Very much so. We had a we had a donation screen and then drop down with every one of the seven agencies listed. So we were very involved. And david. Then on september eleventh, you well, from september eleventh, you’ve just to point out some some lessons for existing charities. And one of them is that that they’d be willing to step outside their traditional role. Can you can you say a little about that? Yes. I mean, this was the thing that troubled me the most. The story i tell on the op ed is having come back to new york on september thirteenth. And talking to david jones, the ceo at community service, a sizing well, what should we do? And i thought, disaster relief, that’s not what community service society does and david’s comment to me was any organization to be relevant has to be responsive to this new big needs facing new york city, and we had to figure out and he was right. We really had to figure out how do we adapt the capacities and skills we have as an organization to be responsive to these new needs? Faith thing, new york city residents, and we did it. It wasn’t as biggest stretches, i thought, and i think one of the lessons is that organizations can adapt to new circumstances and make a big difference that way. And how quickly would you say you? You adapted and we’re ready to go well, we had always provided emergency assistance to families facing housing challenges, so we were able almost immediately to say we’re going to move away from finding providing exclusively eviction assistance to providing emergency financial assistance. We could do that within days. Subsequent to that, we had to really learn. What is this? What are the new needs? That other new yorkers air facing. And how can we change our services, for example, providing information toe local non-profits about new disaster relief benefit? We did that kind of education that took us two, two, three, four weeks, but it was really sort of based on how the, how the system of disaster relief was evolving. So we had to evolve with other new york city charities who were trying to figure out what to do at the same time. The learning and adapting and christine, that was your lesson you you learned and adapted immediately when you’re young staffers suggested that you need to do something that right. Assume it’s a disaster happens it’s no longer business as usual. And you’re sort of like playing it day by day, hour by hour. And suddenly you may be in a room with twelve other charities who you sort of have friendly rivalries with because you’re all pursuing the same pots of gold at various foundations. But all of those rivalries have to end during a disaster and it become simply what can we do? What we do is a group. How can we work together? How can we supplement? Each other’s efforts and you know, it’s not always the easiest thing to do, but you have no choice during a disaster. And david campbell, your your op ed points out in a quote, i think from the your ceo that ah, charity risks irrelevance if it doesn’t react too to the disaster. In fact, that’s what? The reality for new yorkers on september twelfth was that we had been attacked and three thousand new yorkers had been killed and many were displaced and struggling, and it was the only way to be relevant was to be responsive in some ways that was sort of what the community needed. And and that lesson took me a couple of days to figure out, but as christine point that we had to adapt because that’s what new york needed at that point, and i want to bring in something that comes from the small non-profit chat that i was privileged to be with this morning before the show quote is from from shannon do little zoho her, she said that you must connect services to the tragedy in the aftermath of fund-raising and i think that’s pointing out sort of the same. Thing you, otherwise you risk irrelevance not only that you have to act, but that your services have to be related to the tragedy at hand. That’s chan and do a little and her twitter ideas at sl do little so christine, you just we’re talking about collaboration and david, you have a terrific story about collaboration around the windows of hope organization in september eleventh. Can you can you tell that story? Yes. So the windows of hope family relief fund is a a new organization that was created by a chef who who wanted to provide some assistance to the families of hospitality industry workers who died on nine eleven. And in that case, it was the families of workers that windows on the world than anyone else who worked in the hospitality industry who was killed and this group of chefs and other hospitality industry professionals got together in the month after nine eleven. Some of you may remember a special event called dine out on october eleventh, two thousand one, and from that event and others raised six million dollars and subsequent another eleven million dollars within the year and in october two thousand won the leaders of windows of hope came to community service society and said, we’ve raised this money. We want to help out this group of of the families of hospitality industry professionals who were killed. But where, chef, not social workers. We really need to figure out where to get the expertise, to provide assistance quickly and effectively to the families who are affected. Can you help us? And so we we agreed to collaborate with them because we had the expertise and how to how to provide this assistant. And we had knowledge as a social service organisation about how to distribute it effectively. So we leverage they leverage their expertise and their connections with people in the hospitality industry to raise money and focus on the concerns of the specific population. And we were able to provide the technical expertise to distribute that money. So it was possible to help those families of hospitality industry workers who were killed. I just think that’s a great story about collaboration. We have just about a minute before break. Christine, you have a comment on the story? Yes. I saw very much through jack rosenthal’s work. Who is president of the new york times company foundation. He really focused in on the immigrant populations and and the people who are really out of the loop of social services, and he gave a lot of thought and and brought his resource is together to get to the people who would never be part of the normal social service structure. And that’s, that’s difficult to do because they often these people don’t want to be found, but they were desperately in need. You know, they’ve lost their their breadwinner. We’re talking about the nine eleven effect on tony martignetti non-profit radio. We’re going to take a break and when we return, of course, so staying with me will be christine cronin, president of charities, dot or ge, and david campbell who’s op ed pieces in this week’s chronicle of philanthropy, about lessons from nine eleven. Stay with us talking alternative radio, twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Buy-in this is tony martignetti aptly named host of tony martignetti non-profit radio baizman non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Dahna if you have big ideas and an average budget to tony martignetti non-profit radio, we dio. I’m jonah helper, nari team in co founders of next-gen charity zoho welcome back. We’re talking about the nine eleven effect with christine cronin and professor david campbell. There are some lessons, david in your piece about small non-profits and how nimble they could be, and i think that windows of hope story is an outstanding one. That was it was a startup organization before we go a little further with that, christine cronin has some ideas about how big existing non-profits khun struggle in the midst of a disaster. Yes, often you find yourself in a pr disaster, even though it was so unintentional and you were really trying to do the right thing. And, for example, one of the major charities of the red cross explained that they often kept part of the money for future disasters, and they always had but that became a point of severe contention and ah, lot of bad press, and it haunted them for quite a while and then the including in congress? Yes, because red crosses congressional charter berry, but as well as outside congress. Yeah, and then the salvation army, because so much money was coming in offered to pay basic expenses of people across the country. I mean across the state. And city, they were flooded with people sending their bills in, and they couldn’t handle it. And then they found they had a pr disaster on their hands. And so, you know, you try to do the right thing, but often you find yourself in trouble later and david, the lesson you point out eyes that those big existing charities shouldn’t fear the small startups that emerge for disaster relief. Well, there’s always the fear, and you hear so much talk these days about we have too many non-profit organizations in a time of recession, we need to merge. And the takeaway i i took from nine eleven is that the windows of hope family relief fund, as christine was describing earlier, was able to meet the needs of a population that would otherwise be ignored, that those small organizations, really or the startup organizations can can fill a niche or metoo need that others are not meeting. And those immigrant workers those huh? Those families of hospitality industry people who were killed on nine eleven may not have been able to or willing to go to salvation army. They may not have been been nervous because of their their immigration status or or lack of familiarity with those traditional organizations, they go to a place they trusted and that in that situation they went to the windows of hope family relief fund because they knew the chef they knew the restaurant owners who started the fund, and they trusted and felt confident with them. Community service society, founded in eighteen forty three, couldn’t offer that same assurance hard lesson for me to learn, but a really important one for leaders and nonprofit organizations to take away. You did some research on the two hundred fifty eight charities that sprung up as a result of september eleventh, and and they were able to spring up because the irs offered on expedited tax exemption approval, but very few of them exist now want to share your research, please? So i i found that there were two hundred fifty eight organizations, as you mentioned, that received expedited tax exempt status from the irs, and of those organizations on lee, thirty eight of them have have filed irs nine, ninety information returns in the past two years, which means more than likely that only those thirty eight continue to exist. I don’t necessarily. Think that that’s a bad thing. What it tells me is that many of those organizations may have that i have not filed nine nineties have gone out of business, may have actually accomplished the goals they would have to accomplish, which was to provide immediate disaster assistance, most of the organization that continue to exist, or those that have the strongest connection to nine eleven organisations of victims, families, organizations like windows of hope that our most connected, and having most connected to nine eleven and haven’t enduring nine eleven related mission to to accomplish or to provide, and so a lot of of new organizations with a short term mission but went out of business as soon as that mission was accomplished. I learned from the small non-profit chat earlier today that vermont public radio has created an audio memory quilt, and i thought that was by posted by at brendan kinney, and i just thought that that was an excellent example of tying e-giving today to the disaster and so not not wanted by certainly not trivializing, but wanting to remember and tying the today’s giving to disaster ten years ago. So there’s an example of organization that’s still around and doing that important nine eleven remembrance work. So, david, the two hundred fifty eight seem like a small number two you that arose in direct response to september eleventh. I actually seemed like a relatively large number to me, but because and they raid six hundred seventy nine million dollars, perhaps the number of organizations is less important than the amount of money that they raised those two hundred fifty eight organization through six hundred seventy nine million dollars by the end of two thousand two. Although it was really dominated by a particular types of organizations. People who had really the closest relationship. Two, nine, eleven people from local communities affected by nine eleven people. Affiliate with firehouses. People in in, uh, trade associations and other organizations of workers that i could identify with people who were affected. I guess my quick take away is that what i saw in these organizations as people who had done something about nine eleven resonated with them, and they felt the need to respond. And you see, in those two hundred fifty eight, that sort of connection and identity. Christine, what do you think? Two hundred fifty eight. It makes sense to me because americans are just so charitably oriented. And if they are great, if their if they feel emotionally connected to something, it makes sense to them to start a charity. They often get into it, not realizing how much is involved. But it’s. Not surprising to me at all, because i just see this every day. Yeah, david going, i would have one other thing about this. Remember that starting a new organization is in contrast to giving to an existing one. And so i suppose you can evaluate that two hundred fifty eight as a number on ly, in contrast to all the other existing organizations that people gave teo. And if you think of it in those terms, perhaps the two hundred and and all the opportunities people had to give to existing organizations, the two fifty eight probably look pretty big. Okay, fair enough. And certainly that staggering number six hundred seventy nine million by the end of two thousand two is quite large. So so, david there’s. Some terrific lessons, i think in your in your piece. Oh, and again there’s a link to david’s op ed piece in the chronicle. Of philanthropy on my block, mpg dot com about existing non-profits not fearing and, in fact needing to collaborate with new non-profits and and us not discouraging new non-profits anything more you want to say about the lessons learnt because that’s, the that’s, the crux of your piece what i took away from the folks at windows of hope was i told you that they were committed to helping this population that they felt with otherwise be ignored, largely immigrant families, hospitality industry workers they raised this remarkable amount of money six million in a month, seventeen million by the end of two thousand two. What really impressed me, however, and they felt riel responsibility for that population. What really impressed me was that they were willing to let go of some control and collaborate with an organ unorganised ation they didn’t know i met the leaders of windows of hope for the first time in a few weeks after they had raised their money, but they were willing to sort of let go and collaborate with us because they saw that is the best way to accomplish their mission. I think that sort of willingness to try something new. And to to open themselves up to another organization is really resonates with me as professor david campbell he’s, a professor at binghamton university, and his op ed pieces in this week’s chronicle of philanthropy titled the lessons of nine eleven philanthropy a decade later, david, thank you so much for being on the show. It’s been a pleasure having you and christine cronin, thank you very much. Christine is president of charities dot organ. We talked about her firsthand experience from september eleventh wave charities. Christine, thank you so much. Thank you, toni also want to thank everybody who’s in small non-profit chat on twitter we today was our first collaboration. They have the the that chat every other friday from noon to one so right before this show and i hope to collaborate with them again. The hashtag there is sm np chat and you get more information from at pamela grow because she’s, the moderator of small non-profit chat. So thanks to the folks who are participating in that chat next week, we’re going to get some technical advice from the lawyers. Real estate lease lessons george grace, a real estate consultant and attorney, is going to reveal how to find the right office space and then had to use multiple space opportunities to negotiate the best deal on the lease where you actually want to be it’s really interesting advice and it’s, simple and it’s savvy, so i hope you’ll be with me for that and then second half of the show. Kate piela, executive director of new dance amsterdam, and i are going to talk to a real estate attorney, robert smith, about the dance companies less than desirable lease and how to make their next one better on i promised that the conversation is not going to be technical. I will have no hesitation throwing these two attorneys into jargon jail if they if they get out of line, keep up with what’s coming up on tony martignetti non-profit radio, you sign up for our insider email alerts on our facebook page, which is just facebook dot com and then the name of the show. If you like today’s show, please like a sun facebook click the like button, you can listen live or archive you’ve been listening live toe listen archive goto itunes subscribe and listen any time on the device of your choice. You’ll find our itunes presence at non-profit radio dot net on twitter you can follow me under my name and the hashtag for this show is non-profit radio use that hashtag wildly use it without shame. Our creative producer is tony martin of tony martignetti non-profit radio is claire meyerhoff. Our line producer is sam liebowitz and he’s, also the owner of talking alternative broadcasting. Our social media is by the excellent regina walton of organic social media. We wish her safe driving as she crosses the country, leaving the east new york to return west to san francisco is going to go back home and live in san francisco. New york will miss her. I will miss her, but she will still be associated with the show. Still be doing our excellent social media, so very glad of that. This is tony martignetti non-profit radio were always big non-profit ideas for the other ninety five percent. I hope you’ll be with me next friday one to two p m eastern here on talking alternative broadcasting at talking alternative dot com metoo i think the dude getting thinking, you’re listening to the talking alternate network. You get to thinking. Thank you. Looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie gal ilsen as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic once ago. What’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp. Your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s ivory tower radio dot com every tower is a great place to visit for both entertainment and education listening tuesday nights nine to eleven it will make you smarter. Do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors. Magnify. Your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission. One one media. Dot com. Dahna
NextGen 2011 at Fundraising Day 2011
I interviewed Ari Teman, co-founder of NextGen:Charity conference for which Tony Martignetti Nonprofit Radio is a media sponsor, while we were media sponsoring Fundraising Day, hosted by the Greater NYC chapter of the Association of Fundraising Professionals.
Ari was accompanied by the NextGen red men, who took a break from terrorizing professional fundraisers on the exhibit hall floor.
He and I talked about the NextGen format and inspirational 2011 speakers, and he offered $100 off registration for the November 17-18 conference. Watch the video to get the discount code.
NextGen:Charity – November 18th & 19th
Exciting news! I learned last week that I’ll be joining NextGen:Charity in New York, NY. This is a conference on nonprofit innovation to help charities be more efficient and more effective. The goal is to powerfully connect organizations with donors and community.
I’ll be there on Day 1, November 18th, to do interviews for Tony Martignetti Nonprofit Radio along with sending out updates via this blog, Facebook, Twitter and LinkedIn.
These are some of the people scheduled to speak on day one:
Seth Godin (#1 business blogger & 12-time bestselling author), Nancy Lublin (DoSomething.org & Dress For Success founder), Scott Harrison (charity:water), Peter Thum and Jonathan Greenblatt (Ethos Water), Scott Belsky (Behance), Randi Zuckerberg (Facebook), Joanne Heyman (Urban Zen), as well as Google for Non-Profits, and many others.
On Day 2, November 19th, I’ll lead a two-hour workshop on “Planned Giving & Social Media“. That workshop will be from 11am to 1pm at Columbia University, Lerner Hall (116th Street and Broadway).
This will be an exciting and fun event. Click here or on the picture for a 20% discount to NextGen. You have until November 5th to take advantage of this great speaker’s discount. I’m really glad I can offer it to my friends.
I hope to see you there.
Speaking on August 11, 2010 – Planned Giving, etc.
I’ll speak about Planned Giving–and other philanthropy topics–at an AXA Advisors luncheon in Manhattan on August 11, 2010.
If you’re in the NYC metro area and have an interest in philanthropy and asset protection, this is a great event for you to attend. My thanks to AXA for hosting us for lunch.
AXA Lunch Invitation – click on the link or the image to get more information.
You can RSVP by calling 212 408-9047 or emailing nancy dot fried at axa-advisors dot com by August 5, 2010.
I hope to see you there.
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Durney durney dahna hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host tony martignetti last week, we looked at traditional sari last week, we looked at social media using social media, building community networks, online community, using online fund-raising the person to person fund-raising this week, we’re looking at traditional media, my guests are going to be peter panepento, whose web editor for the chronicle of philanthropy, so he’s got on interesting mix of traditional media but doing it in the non traditional sense he’s, their web editor, and we’ll talk about the non-profit story. How that’s been changing what he sees it becoming and what’s interesting to the chronicle how the chronicle is a resource for small and medium non-profits our audience and at the bottom of the hour i’ll be joined by sarah din, eh? Sarah is account executive for tanaka agency and does public relations for non-profits and has a non-profit background herself. So this week, it’s traditional media howthe story is evolving and how you can get involved where pre recorded this week so i won’t be able to take your calls will be live. Next week, though, on the twenty third, but there is a contest name the number i want to find a way to name our calling number, which is, um eight seven seven for eight xero for one to zero again, we can’t take calls this week. We will be taking calls next week, but go to our facebook page, the facebook fan page at tony martignetti non-profit radio and joined the contest name the number to find a way to remember that number. Using the letters that correspond to those numbers, please go to the facebook page. Tony martignetti non-profit radio beacon so search on facebook just search for non-profit radio you don’t have to remember how to spell my name. Start searching for non-profit radio and the fan page will come up. I’d be grateful if you’d like us, join us as a fan on the fan page, click like we’re going to take a break now and after the break, my guest peter panepento, will join us. This is tony martignetti non-profit radio co-branding dick dick tooting getting ding, ding, ding ding you’re listening to the talking alternate network you waiting to get you thinking? Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. I’m tony martignetti, the aptly named host of the tony martignetti show. Big non-profit ideas for the other ninety five percent. You’re non-profit is ignored because you’re smaller medium size. But you still need expertise and help with technology fund-raising compliance, finance and accounting will look at all of these areas on the tony martignetti show. Big non-profit ideas for the other ninety five percent on talking alternative dot com fridays one, too. Talking. With a little. And something heinous way. Boedecker we’re rather a mess. Well, a little. And some money. I’m tony martignetti you’re listening to tony martignetti non-profit radio on talking alternative broadcasting, talking, alternative, dot com small and medium non-profits have a home here if you feel you’re ignored, perhaps by the media, and we’re going to talk about how the chronicle of philanthropy doesn’t want to ignore you and want you wants to reach out to you, but if you feel you’re ignored by maybe consultants or just the non-profit community, because you’re a smaller organization, small and medium size, you have a home here. Tony martignetti non-profit radio big non-profit ideas for the other ninety five percent sent i’m going, i’m joined now by peter panepento, web editor for the chronicle of philanthropy. Peter welcome, thanks for having me on tony. My pleasure. Welcome to the show, peter, why don’t you tell the listeners a little bit about your background in journalism and and you’re interesting non-profits sure i’ve been with the chronicle of philanthropy as a full time staff member for about four years now. I came here as a senior reporter who covered fund-raising and later irs issues, and when we, when we really committed off full board to the web about three years. Ago, i took the title of web editor, where my role has been to really rethink the way we present news online and expand what we dio to prevent to present what we d’oh to the non-profit world in some new and really community oriented ways. So i’ve been working over the last few years, both teo kind of re imagine the website, but also to expand our content. We’ve started a number of podcasts and blog’s and video siri’s and and other features that are aimed at really taking what we’ve been doing for print for more than twenty years and really blowing it out and opening it up and making it more accessible to the non-profit world online, your role then is to bring traditional media online, and i know the chronicle has done that in a lot of ways that you touched on let’s start just what do you see as the non-profit story? What interests you as web editor? What interests the chronicle about the non-profit community? Well, what we’re really trying to do is is the non-profit community is so large and so diverse, we’re really trying to serve much bigger piece of it than we’ve ever, ever been able to do in print before. What what’s happening online is it’s giving us the opportunity, thio more people, a voice and create a lot more conversations online, and by doing that, we’re able to not only report and deliver the news, but we’re also able to get a lot more people having input in in in what we’re talking about, able to ask a lot more questions and able to share a lot more information with each other and what stories specifically or what angles are interest you and the chronicle. Well, we’re interested in a number of things, probably the biggest thing is is we are really interested in trends and and looking at information and what’s happening in the world that that somebody who works in the nonprofit world can then turn around and apply to what they do every day unlike, you know, your local newspaper tv station, which is really aimed at delivering news to the to the to the whole community and the whole consumer. We really we focus on what is of interest to people who work in the nonprofit world. So we tell our stories in that way. Instead of instead of reporting something, too uh, you know, to ah, you know, a wide audience we really try to focus in on information and in a language and in a delivery way that, um, if you’re working for a small, medium or large non-profit group, you know, we’re talking to you and we’re delivering information to you. So really what interests you as a reader as somebody who works in the field and who cares about the field is what interests us and how that interest can be used and benefit and the larger community can benefit from it the larger non-profit community competitive, absolutely so you know it, we’re not necessarily interested in the fund-raising event that you dio on its own in the same way that you would be telling that story, too. Ah, local newspaper editor, for instance, you’re probably trying to get publicity for the event itself. What we’d be interested in is what’s unique about that an event and what could somebody else you know, who works in the field? Learn from it? Are you doing something different with it? Or is there a tactic or a technique that you’re using that? Ah colleague halfway across the country might be ableto read about or or or listen to samen formacion about and then turn around, defy it. What they dio you mentioned accessibility, making the chronicle accessible, and what i think is remarkable is people can follow you, for instance, on twitter. Absolutely, absolutely, um, you know, for many years what we were was a pass around publication, we were a newspaper that have delivered it, delivered to your office every two weeks probably do your executive director, your development director, and then got passed around the office, and by the time i got to you, if you were depending on where you were on the totem pole, you might ah, you might be reading it of, you know, three or four weeks after it came out. Uh, now the level of communication with us is so much more personal and rial time. Like you said, we’re on twitter, we were under the handle at philanthropy, and i’m on there throughout the day, answering people’s questions, posting links to our stories and communicating with people through there we have ah, facebook group actually have to facebook groups one called philanthropy dot com and one called the chronicle of philanthropy, and we were talking to people there where i’m linked in now we’re on youtube. Um, and we’re also on the website really were trying to respond to people were opening up, uh, sections of the site for people to submit their stories and their ideas. Oh, and and really start communications and conversations that way. Um, one example of how that’s changing is is a feature we’re doing right now called fund-raising videos that work and what it really is it’s not us doing the reporting it’s you doing the reporting? If if you work for a nonprofit organization and you’ve done a pretty cool fund-raising video that you think others can learn from, you submit the embed cup code and some backstory on our prospecting block, and we we put it out there so people can can watch it and critique it and learn from it. Peter, we’re going toe dive more into some of the the ways that the conical is is reaching out. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. My guest is peter panepento with the chronicle of philanthropy peter is the chronicle’s web editor peter? How is you started talking about video? Let’s talk about some of the ways that methods of getting the chronicles attention of submitting a picture or a story to the chronicle has has changed? Absolutely well, all the all the avenues i’ve talked about in the last few minutes are actually ways that people are pitching us stories. Now i get i get messages from people on twitter almost daily, with ideas and links to things that they’re doing, that they think are of interest to us and and often that leads to stories if somebody is is has something unique and creative, and they reach out to us in any one of these social network it’s getting my attention typically and or, um or, um, passing it on to another reporter editor here tto vetted and see if it’s something that’s of interest. Peter, is this limited to what we’d consider large? Non-profits oh, absolutely not at all on drily what we’re hoping to do is is make a lot of what we do accessible to the smaller and medium group, because those are the groups that really need the information the most. Um and and again, before you know that the newspaper was something that you you had a subscribe to and pay for, and we still hope people do have because that’s what keeps us in business, but ah lot of what we do now is is free online, and hopefully those are things that are that are useful resource is two people and become gateways for us to engage with us in other ways, too, i think there’s a lingering perception about the chronicle and clearly you’re describing ways that you’re trying to defeat that perception. But i think the lingering perception is that the chronicle is just as you said, something that you subscribe to and it’s really only for the largest organisations, right, right? And that and that, i think, is a perception we’ve had for a long time eyes that you know, where the were the pay paper for the large organization or were the paper that your ceo reads. But you know what we’ve always had and what i think we are doing now in more ways than ever before is providing information that really anybody in the field can can benefit from and learn from. And apply to what they do each day. Let’s talk about some of the ways that organizations can sort of get your attention can submit you started to talk about video fund-raising videos that work, why don’t you flush that out for us? Sure, it started out is basically something that sprang out of a feature we did for the paper on some effective fund-raising strategies, and one of them was a college that it self created its own video as junior at a college in pennsylvania had created a video in house that that ended up raising quite a bit of money for the organization. And rather than just putting that example out there, we decided that it would be interesting, too. Um, i put a call for other organizations that have produced videos on, you know, and almost on a shoestring budget, teo, you know, give us an example of the video show us what it looked like and what you were able, tio, what you were able to do to promote it and how much money you raised, and we’ve been getting a number of responses from that. I just i just attach my email address to a basically and said, if you have a great video that you think others can learn from, you know, send me a note, explain what you did and send me the embed code and we’ll you know, we’ll promote some of these on the web site we’ve been doing that on our fund-raising log, which is called prospecting, and we’ve gotten a number of submissions one was from a small charity in new york called youth renewal fund, where their communications person basically used nothing but stock images from, uh, from, uh, from a photo sharing website called i stock photo uh, and she produced this video with music and text for a few thousand dollars, and ultimately, um, the video itself has raised many multiples of that since then, just by showing it to their supporters. And what we’ve been able to do with the blogger is share stories like this talk about how they put the video together, how they marketed the video, who they showed it, teo and what the results were and what they’ve learned from it, and we’ve been able to get some rich conversations going that way we’ve done the same thing with, um with direct mail fund-raising letters. In that case, people are submitting their draft letters to us, and we’re posting them and we’re you know, we’re asking for a critique from the larger non-profit world. So you, khun, uh, submit ah letter that you’re working on or struggling with and get really almost a committee of your peers from around the country, too. Submit ideas for how you can improve it. Peter will talk more about the sort of a peer-to-peer analysis after the break. What strikes me is that the video submission started with juniata college, not columbia university or stanford, and you use as an example on organization called youth renewal, not american cancer or american lung small and medium sized non-profits benefiting from the resource is at the chronicle. This is tony martignetti non-profit radio. Peter panepento, web editor of the chronicle of philanthropy, will stay with us after this break. You’re listening to talking on their network at www dot talking alternative dot com now broadcasting twenty four hours a day. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s two one two, seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two eight six five nine two nine. Zero or visit w w w died. Mind over matter. Y si dot com. Cerini duitz is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Dahna arika hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Duitz you’re listening to tony martignetti non-profit radio i’m your host, tony martignetti. My guest is peter panepento, web editor at the chronicle of philanthropy. You know, it’s important that you not think that this is an infomercial for the chronicle of philanthropy. The reason i invited peter is that all the resources were talking about our free and on the web and accessible to small and medium non-profits and that’s, you that’s our audience. You have a home here. I want you to understand that this is all very accessible to you, as peter has said, and it was my idea to bring peter so that you could get a sense of how the chronicle of philanthropy website can help you at small and medium size non-profits peter, you’ve been covering fund-raising and non-profits for some time. How do you see the substance of stories having changed over the time that you’ve been covering this beat? That’s an interesting question i think we are and and others are really because of the number of people that are out there now writing about these things. I think it’s really raised everybody’s game. The internet has really made it possible for people. Who, uh, work in the fund-raising field to really have their own voice and, you know, have their own blog’s or have their own twitter accounts where they can dispense advice and share ideas. And i think what that’s done is really created a more of ah, sharing culture than that existed before, where is in the past? There were a few voices who are writing about these things, and they were, you know, they were really ritually reported and and put out there now there’s there’s a lot more information available, and i think that’s that’s really pushing everybody to make sure they’re creating much more useful information for people and that’s what they’re putting out there is unique and different. Are you seeing a shift in terms of substance related teo compliance issues for non-profits you know what i think that there are, you know, there aren’t a whole lot of venues out there that really pay that a whole lot of attention of that we are one, and we we have ah, couple of channels on the site that really pay specifically ah, specific attention to, uh what what the irs is doing what state regulators air doing, um, and there are there’ve been a few blog’s out there that have really done a good job with that, too. So i think there’s a lot more information out there, but i don’t necessarily think it’s it’s, you know, mainstream what? Uh, you know, being put out there on the mainstream case in point is the fact that the irs has is still having a hard time reaching out to millions of charities that that now have to fill out the postcard form, you know, there’s, a ninety nine year old, they don’t know about it, and, you know, i wonder i wonder if there are are even better ways to get information out to those who really need it. You know, i i asked because i see ah, shift in terms of treating non-profits mohr like for-profit corporations in terms of compliance, and i i’ve i’ve seen that since sarbanes oxley past, which did not apply in ninety nine percent of it did not apply toe non-profits there were a couple of small provision that did, but but i see that trickling down to non-profits slowly, a cz you mentioned through the irs onda also through state. Regulators either secretaries of state or or attorneys general? Absolutely, absolutely. And the irs certainly, i mean, the mere fact that they are looking to collect information from those charities that that don’t raise a whole lot of money in here or, you know, the local, you know, soccer club and those type of things, it really shows that there is much more attention being paid to compliance, even up for the small groups the nine, ninety so heavily revised about eighteen months or two, years ago, so much more detail required to fill it out. It’s signed under penalty of perjury, and the the non-profits that are required to file it is an expanding population each year the threshold at which a non-profit is required to file that nine ninety is coming down over the next couple of years through two thousand, two thousand eleven or two thousand twelve. So there’s going to be a larger population of non-profits required to file the nine, ninety absolutely and there’s going to be as a result of that there’s going to be a lot more information that’s available to the public about how non-profits operate, of course, uh, that deluge of information has to get sorted through, and people have to put it together. I know we’re really excited to be ableto learn more about the audience we cover and find out some more things about it through these forms. So there’s going to be actually a lot more information available on a lot more to compare yourself to down the line too. Let’s, let’s look back to the chronicles, sort of a peer to peer review of fund-raising letters? How does someone submit? What exactly can they expect? Well, and this is something we’ve been doing on and off for a couple of years now, actually, and basically what they’ve done is they’ve sent me an email, i’ve put my email on the on the prospecting blogged, and maybe we can share that on the website later, people do want to connect with well, and since we’re talking about it, why don’t you give us your email right now? Okay, it’s, peter dot panepento p a kenny p nto at philanthropy dot com um and an easier address and things get get sorted around and kind of given to the appropriate editor is if you send a une male editor. At philanthropy dot com that will get seen by an editor here and given to the appropriate person here, too, and so they can use that email to submit their fund-raising letters let’s talk about how that works. Yeah, what they do is typically what happens if somebody has a letter that they’re working on and then you know, they have a draft of it, but they are not necessarily sure ifit’s it has the right messaging if they’ve taken the right approach, if they’ve done all the right things with their letter, so what they do is they send us, you know, a copy of the letter and a little description of what, what they’re hoping to accomplish with that, what type of campaign is that? Four who are they hoping to reach? And they email it to us and what what i do or another editor here will do is is that the letter? Make sure it’s, you know, it’s something that bye, you know, we’re providing the right level of information about and we’ll post it to our prospecting blawg with a little background on you know what its goals are and how it works? And then we invite readers to post comments teo teo offer critiques of the letter, offer suggestions on things they could do better what’s working what doesn’t work with it and almost universally, the folks who have submitted the letters have have gotten great feedback from, you know, anywhere from ah handful of readers to dozens of readers and, uh, what what’s really amazed me is the amount of respect that people have for each other and the the constructive nous of the critiques they’ve all been really above board, and folks have really done a great job of offering, you know, really constructive advice to each other on this, and i think it’s it’s really provided a great service to the to the non-profit world and what i’m hoping to do very soon as is create a page that collect the letters that we’ve gotten and, uh, and the comments that have come in so that folks can can really see, you know, and pull some information out of those things for their own work in the minute or so we have left. Peter, you mentioned earlier live discussions, how do those were? Where can people want what? Every week we invite on on expert or two on a specific topic to come in and take questions from our readers and that you can find information out about those that philanthropy dot com slash live on well, on that we announce the upcoming discussions, and we also have ah, full archive of all the past one. So the the discussion i’m doing today, which will actually happen, you know, before this goes live is is on corporate giving, and we have the head of the foundation and the walmart foundation on to take reader questions on howto get the attention of corporate philanthropist, and you can now after the, you know, after the event, you can go on and read the transcript of that, you could see all the questions that that we published and what folks answered and again, this is a resource for small and medium non-profits as much as anybody else really get some high level advice from folks on a weekly basis on a a really wide range of topics that relate how they operate. My guest has been peter panepento, web editor for the chronicle of philanthropy. You can follow peter on twitter the handle there. Is at philanthropy. Peter, i want to thank you very much for being on tony martignetti non-profit radio. Tony, thanks for letting me come on and talk about what we dio. I appreciate it. My pleasure. Joining me after this break will be sarah din a and we’re going toe. Continue the discussion about traditional media. How to get yourself in front of traditional media in some of the more traditional ways after this break. Talking alternative radio twenty four hours a day. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. I’m tony martignetti, the aptly named host of the tony martignetti show. Big non-profit ideas for the other ninety five percent. You’re non-profit is ignored because you’re smaller medium size, but you still need expertise and help with technology fund-raising compliance, finance and accounting will look at all of these areas on the tony martignetti show. Big non-profit ideas for the other ninety five percent on talking alternative dot com fridays. One, too hyre you’re listening to the talking alternative network. Oppcoll hyre oppcoll! Duitz! Bilich! Buy-in! Dahna well, in a way, around the world, are you ready? Co-branding this’s tony martignetti i’m the host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent in a moment, i’ll be joined by sarah done a who is with a large pr agency, and we’re going to talk about getting your voice heard in the media. I’m thinking about be quests and planned giving this week because my guide star article for about starting a planned giving program using charitable bequests as the foundation of that program came out this week. I’m writing a one year siri’s every other month, and this was the fourth article in the in the six article siri’s siri’s is called make two thousand ten the year you start planned giving and it’s for the guide star newsletter, and i want to spend a moment explaining that planned giving is not something that is only for large organizations, large fund-raising shops that’s, not the case. You can have a very respectable planned giving program at a small and medium size development shop or non-profit, and that would start with bequests encouraging your donors to remember your organization in their will or in their larger estate plan. Typically, we start with the will, because everyone needs one and it’s something that’s very simple for your donors to understand and simple for them to do when they do their first will, or when they revise their existing will, they can think about including you as part of that. So alongside a bequest to there spouse, children, grandchildren, there is a request for your organization. These are very simple to market and promote we use for our clients direct mail a lot. You can’t have a presence on your website, but probably the most valuable method of marketing is talking to people, either at events where it’s appropriate to mention that they can include your organization in their will or in your one to one face to face meetings with donors. If you’re talking about a larger gift plan, you might include a part of that plan to be a charitable bequests in there will not that it would replace other giving that you’re encouraging them to do but be a supplement to whatever it is you’re asking them to do on sort of a more outright basis. You need those current dollars. I recognize that and you never want planned giving to supplant. Those but to be an adjunct, and when it’s explained in that way, people understand. So i encourage you to think about planned giving in your small and medium sized non-profit not to ignore it and think that it’s only for the big guys, you can have a very respectable planned e-giving program and start and maybe even finish with a bequest marketing program, because for all non-profits, irrespective of size, regardless of their mission, charitable bequests are always the most popular type of planned gift. So it makes sense to make that the beginning of your program. And as i said, you might stop there based on your size and the number of donors that you have look a planned e-giving look att charitable bequests, and you might find my guide star siri’s helpful to you. The siri’s again is called make two thousand ten the year you start planned giving and that’s at guidestar dot org’s as part of the guide star newsletter. I’m joined now by sarah din, a sarah is an account executive at c r t tanaka, which is a public relations agency. Her work includes non-profit public relations, which is important for us, and her background includes work in non-profits tanaka is a national public relations agency. Sarah is calling us from los angeles, and prior to joining the agency, she worked for one of the regional offices of the juvenile diabetes research foundation, doing communications and public relations. Sarah, welcome to the show. Hi, tony, thanks for having me on this morning. It’s my pleasure. Why is public relations important for small and medium sized non-profits public relations is a great tool for small and medium sized non-profits because it’s a great alternative advertising that can be done on the small budgets that we had smaller non-profits air just so used to, and what are some of the sort of first thoughts that someone should have about about their goals on objectives for public relations initiative? Well, first, i think someone needs to sit down and think about what they want to see about their non-profit in the media, i think there are two key goals for most non-profits when it comes to media relations, one is awareness and the other is fund-raising so with awareness it’s always great to get the non-profits name out there and their mission out there, regardless of what that mission is so they might be interested in pitching cem human interest stories about the non-profits work, or perhaps pitching their employees as an expert in key stories and when it comes to fund-raising being cognizant of our low budgets and our high fund-raising goals, it’s always important to find new ways to generate revenue and simple things like getting your events posted on a newspaper’s calendar or getting in the society pages for a gala fund-raising event can be a great tool e-giving revenue awareness and fund-raising as your goals, those air really going to be long term goals, right? That’s, you expect to see some measurable difference in in a longer term? Yes, absolutely. When it comes to media relations, i think the effects are definitely long term on the organization and its the long term impact of lots of different media coverage over the years that’s going to really resonate with the non-profit community is there, ah, length of time that we can share with our listeners as a guideline? Or does it really vary based on what they’re doing and who they are? I think it definitely varies based on what the coverage in the media is and also based on which non-profit is involved for some non-profit simply getting a mention in the society pages for a local fund-raising event could be enough to improve attendance and last boost fund-raising for other non-profit they might be looking for longer term awareness, which would require some repeated mentioned in the press. Is there any non-profit profile that you think makes an organization inappropriate for these types of fund-raising and awareness initiatives through public relations? They certainly think public relations is appropriate for any non-profit i i think the scale might be different from non-profits non-profit but it definitely holds universal value and what would be ah, first step if if an organization wants to now now has its goals, wants increased coverage would like to expand awareness and maybe even fund-raising what? What’s really the first thing that they should be thinking about? Well, the first thing they should do is sit back and think about exactly what story they want to read about their non-profit in the practice, so if they’re thinking they want to see maybe a heartwarming story about affecting a local child in the community than they they can then move on and pitch that exact story. The first step is usually writing out a quick email to whatever media contact you’re interested in reaching out to and being clear and concise is most important. They’re journalists are just as busy as non-profit professionals, so it’s important to be respectful of their time. You don’t need flowery hooks, you don’t necessarily need a formal press release just simply state what your story is. Make sure you give plenty of contact information and shoot over an email and then the next day it’s always essential follow-up with a phone call, the journalists that we reach out to often get hundreds of pitches a day, and when you get that many emails it’s easy for some to slip through the cracks so often it’s the folks who go the extra mile and pick up the phone to have a personal conversation with the journalist about their story, who are able to see their story in print. I just want to emphasize something that you said the first thought after your goal setting is really teo sort of define what your ideal story is. What what what’s the ideal exactly. Well, you need to think about what you want before you can get it, so it really depends from non-profits non-profit what that story is going to be if your goal is awareness thie ideal story is going to be different from fund-raising but it’s always important to have a positive message and connected back to the non-profits mission. My guest is sarah din, a account exec with tanaka. You’re listening to tony martignetti non-profit radio sarah let’s talk about maybe some of the outlet’s what what where should people be looking for placement of their story? And and what outlets should they be looking at? Emailing well, when you’re looking for outlets first, think about what you read and what you watch. Chances are what you and others people in your non-profit reader watch are going to be the right places for you to pitch your story because those air simply the places where the people in your community are looking, it doesn’t necessarily have to be reaching out to something as big as the new york times or fox news. You can think more regional and locally in orderto have a better chance of getting coverage, so a smaller regional non-profit can focus on relationships in their market. If you’re in cincinnati, go for this matty’s, a local paper if you’re in connecticut, go for maybe the connecticut tv news there, and this works just as well for non-profits who are national also because a national non-profit can have their regional staff reach out and make local relationships as well. It’s usually the smaller places, the smaller papers, the smaller tv shows where you’ll have the best chance of seeing you’re non-profit covered. Yes, you don’t want to ignore very local coverage, especially if you’re a smaller organization all your fund-raising maybe very local. All your events are very local. You don’t want to ignore the local coverage, absolutely. If you’re based in a smaller city, the best coverage for you that might have the biggest impact on your organization may just be in a city paper or in a city tv show or city radio show. It might even be better than if you’ve gotten your message on yusa today. You’ve been talking about tv and and newspapers are sort of the i think is the the outlets were focusing on so far. What about blog’s? I think blobs are a great way for organizations to dip their feet into media relations starting with some smaller blog’s can be a great way to get some initial coverage and get some initial messaging out for your organization, in part because the smallest blog’s aren’t often pitched by any organizations or companies, so chances are your odds put good there, so the so the smaller blog’s might actually be grateful to get some pitches from you? Absolutely and that’s always great to have somebody who’s very excited to receive information about your organization and show that enthusiasm when they’re writing. They’re block post and couldn’t an organization find the appropriate blog’s just through a simple google search? Absolutely, when it comes to block it’s, easy to do a quick google search on your non-profit missions and key focuses, and you can also think about what blog’s you read if you’re working for, say, a diabetes non-profit and you read diabetes blog’s, those are the first places where you should pitch when reaching out with a story. So your your suggestion really this’s interesting i’m seeing ah trend to mean, you want to think about your ideal story and you think about placing it in media that you read buy-in blog’s that you read so that’s, where you expect your your constituents to be? Absolutely, i think staff at non-profits tend to be so connected to their missions that even in their personal time, their personal reading tends to focus a lot around the mission of their non-profit i know that when i was working at the juvenile diabetes research foundation and still today, i was so passionate about the work that we did that i would often lead those outlets where it would be great to place a story and different news cycles. I mean, you’d be more likely to get a blog’s attention and coverage within maybe days or a week versus perhaps, ah magazine, definitely we consider media like blog’s and newspapers to be shortly media. Those are places where you could email a member of the media and then a few days later see your messaging and print, whereas it comes to something like a magazine it’s long lead because it takes them so long to go through the press cycle so it might take months before you’re able to see that story in print. So if your story is time sensitive it’s often best to go to the newspaper or to go to online resource is where you can see that story come up very quickly, sarah, in the forty five seconds or so we have before the break, why don’t you tell people how they can contact you? Well, people can contact me through the sierra t tanaka website, which is www dot see artie, hyphen, tanaka, t a n a dot com. My guest is sarah din, a account executive at that agency. C r t, tanaka and sarah will stay with us after this break, you’re listening to tony martignetti non-profit radio. You’re listening to the talking alternative network. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert two one two eight sixty five nine to nine xero. Or visit w w w died mind over matter, i see dot com. Bilich oppcoll are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set two one, two nine six, four, three, five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Dahna zoho talking. This is tony martignetti non-profit radio, i’m your host, tony martignetti my guest, this segment is sarah din, a account executive for the agency. C r t tanaka, sarah let’s, talk a little about methodology you started to get into it. The email is best then you said follow-up phone call the next day, what do we do? Make sure i have that right and then what’s the next step, when your phone call message isn’t answered? Well, i think repetition is key when it comes to phone calls, i know that they’re certainly days when i think that the press simply has turned off their phones because i’m getting so few answers. So what happens even if it happens, even to the professional public relations agency account executive? Oh, absolutely, all the time there so many times where i just hear the phone ring and ring, but never get the journalist on the other end of the line and that’s simply part of the game here. When it comes to media relations journalists, they’re so busy and often on deadline that there are many times in the week when they simply aren’t able to pick up the phone and listen to what you have to say about your story and we really have no way to call and call again try calling for a few days try calling at different times to see what works. Chances are you make it through, but if not, you can always leave a message and be sure to be clear, concise a state exactly what the key point of your story is and always leave contact information. Can i also suggest that we would you want to be upbeat so that if you’ve made a dozen of these calls in a row and you’re on number twelve, you don’t wantto make it sound like you’ve called eleven people before the message you’re leaving now? Absolutely attitude is everything, and if you were enthusiastic about your message, then that’s going to carry across to the reporter and if you never get a callback, should you? I hope i’m sure you shouldn’t. You shouldn’t be discouraged. Try again! Absolutely not again. Given that journal lists received so much information each day, sometimes that’s simply not a feasible so it’s a matter of coming back whenever you have another story and if you get in front. Of a journalist’s enough! They’re going to remember you and they’re going to remember your organization’s mission. So even if they can’t place a story about what you have currently going on, they may have something down the line where you would be a great fit. We’ve been talking about you relying on media if you have something newsworthy, you want to get that ideal story out? What if you have experts in your organization that can serve as experts in that field? For a journalist? Do you need to wrap a story around that to propose your your agency experts as experts when it comes to positioning one of your employees as an expert, you don’t actually need tohave a specific story in mind, although sometimes that can be helpful simply reaching out to a journalist and letting them know that you do have an expert in your organization who can speak to a certain topic can be enough to get your name in front of them and also make sure that that journalists puts your name in the role of decks for whenever they have a story coming up on that topic and sarah in the thirty seconds. Or so that we have left. What about trying to develop a relationship on ongoing relationship with maybe one or two key journalists in local media? How how could someone try to do that when in between their story ideas, but they’d like to have a relationship, obviously a professional relationship with the journalist. Repeat communication is key, so making sure that you always send them any story ideas you might have any news that your organization or story ideas that might not necessarily relate to you but might interest the journalists are great ways to keep in touch with them. Long term sort of trends that you’re seeing that the journalist might be very interested in. Absolutely if you’re an asset to the journalist seldman member and they’ll keep going back to you for information time after time. My guest has been sarah din, a account executive for cr t tanaka, a large public relations agency. Nationwide. Sarah called us from los angeles. Sarah, thank you so much for being on tony martignetti non-profit radio. Thanks, tony. We’ve come to the clothes and i want to thank my guests, peter panepento, web editor for the chronicle of philanthropy, and sarah dahna, account executive at c r t tanaka we have a facebook page, go to facebook and search for you don’t have to remember how to spell my name just search for non-profit radio and the facebook fan page will come up like us there, join the contest, their name, the number. I’m trying to get a way of remembering our call in number sorry, we couldn’t take calls this week, but we will be taking calls next week will be live next week on august twenty third let’s name that number. Find a catchy way to remember the calling number eight seven seven for eight xero for one to zero, you’ll find information about that contest on our facebook fan page and please like us over there, click like and become a fan. I want to thank claire meyerhoff she’s, our creative producer oneof thanks, sam liebowitz he’s, our line producer and the owner of talking alternative broadcasting. You’ve been listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on talking alternative broadcasting at talking alternative dot com. Look forward to having you as a guest as ah, as a listener on august twenty third. Next friday, when we will be taking your calls live. Please join us then. Until then, have a good week. E-giving you’re listening to the talking alternate network. Duitz to get into thinking. Take it. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. 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