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Nonprofit Radio for January 25, 2019: Courageous Communication

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My Guest:

Maryanne Dersch: Courageous Communication
Maryanne Dersch says your nonprofit may be codependent and it’s stifling your communications. Are you afraid to stand out? Do you prefer middle-of-the road content to driving on the sidewalk? She may be right. She’s the author of the book, “Courageous Communication.”

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Hello and welcome to Tony Martignetti Non-profit Radio Big Non-profit ideas for the other ninety five percent. I’m your aptly named host. My friend the Scarecrow just got a promotion. She’s outstanding in her field. I just heard that today I got I stole that from a bank. A za bank joke. Um, I’m glad you’re with me because I’d be thrown into trauma nap. Tia, if I had to breathe while you told me you missed today’s show Courageous communication Mary and er sh says you’re non-profit maybe co dependent and it’s stifling your communications. Are you afraid to stand out? Do you prefer middle of the road content to driving on the sidewalk? Occasionally she may be right. She’s the author of the book Courageous Communication on Tony’s Take two Insider yet responsive by pursuing full service fund-raising data driven and technology enabled. Tony Dahna slash pursuant by Wagner CPS guiding you beyond the numbers weinger cps dot com Bye. Tell us turning credit card processing into your passive revenue stream. Tony dahna slash Tony Tell us and by text to give mobile donations made easy text. NPR to four four, four nine nine nine What a pleasure to welcome Mary Anderson to the studio from St Louis. XI is founder of Courageous Communication. She works with Non-profits to move from operating out of fear and scarcity to confidence and abundance. So they attract like minded donors and raise more money. She’s author of the book Courageous Communication. How Co dependence Is Making your Non-profit brand Boring and what to do about it. Marianne has a shoe fetish, a diet Coke fetish. And she sings karaoke E, which I call Carrie. Hokey. Ah, you’ll find her, her company, her book and her fetishes at marianne. Derschau dot com. And she’s at Marianne Derschau. Welcome to the studio. Thank you for having me. My pleasure. We’re gonna talk about coke and shoes and all kinds of thank you for coming in from St Louis. Thank you. I’m glad I made it. Yes. Your seven hours delayed yesterday. Yes. You got a lot of purple going on? Yes. Kruckel, hair, lips, nails. Yes. Okay. I just I just goingto embody my brand. That’s right. Live the brand for sure. Yes. You’ve got to be courageous. So Okay, um, co dependence you feel that organizations, maybe a little co dependent and you wanted to move away from that, Teo Courage. Yes. And I actually the thought of this concept in the therapist office when we were talking about co dependence, which the simple definition is when you subvert your needs for the needs of others. Right. So you’re not doing what’s right for you because you’re too busy doing what’s right for others. And so it’s that weight that we can’t be kind giving people. It’s just when that when we are subverting our needs, which builds resentment right in our personal lives. So I was looking at that as an organizational issue. I’m thinking, Wow, a lot of my clients are subverting their needs for the needs of their donors, right? So they are not doing and saying what would be right? Because they’re afraid of someone might what someone might think, right. So it’s all way they’re focusing on the loss, not the wind. So that’s when you talked about moving from fear and scarcity. So that is a lot of that Ideas like, if we say or do something wrong, something bad is gonna happen. We have to like Speaker act a certain way because we want to appeal to, you know, this group of people and that’s usually around around money. Okay. Okay. All right. And, uh, your therapist? No background? No, no. I was in therapy. I have a team of mental health professionals. You guide me through my, my, my actual therapist, actually just told me I should cut back to wait. Go back to five days a week now. So? So I’m getting I’m not After eighteen years, right? Things were getting better. Yeah. Um, All right, So what is this courageous communication? You know, of course we have the hour, right? So don’t go into Don’t go in there. Right detail, But just give us overviewing. What is this Courageous communication? So courageous communication is about not worrying about the people who don’t like you, but focusing on the like minded folks who share your heart in your mission and attracting them to you. So that is the simplest explanation. Don’t worry about the critics. Focus on the folks who have an affinity for what you d’oh. Okay, okay. You also encourage needing less praise. Please don’t be so needy. So the idea is level the purple in-kind together talking her hands are flailing hyre lips, and that’s amazing Hope. The Olan song. Yes, so right, so praise and criticism. So so again. One day I’m in my therapist’s office and and I was talking about how someone had criticized made a criticism and because I’m oh mirriam, you’re always in the spotlight or something and and then where other people would praise me for that same like skill are, you know and tendency. And she said, Well, Mary, and that’s just other people’s opinions of you and and it shouldn’t and they’re both the same thing. Praise and criticism are the same. They’re just other people’s opinions of you. And I’m like, Okay, well, that’s ridiculous, because Treyz feels really good and criticism feels really bad. And she said, A whole person really can manage praising criticism, right? So you don’t need praise to feel good, and criticism doesn’t derail you. Although one feels good and one hurts, you’re still going to be a whole person, like moving your way like through your life. And at that moment, I thought, Oh, my gosh, my clients are overly dependent on praise and terrified of criticism. And even if you meet people like that in person who are, like, very needy for praise their kind of exhaust sing right, and then it forms this sense of inauthenticity. So relationships reform with people and organizations are made of people, and we want to have an authentic relationship. And so when we’re when we need a lot of praise and are terrified of criticism, of course we send these messages that seem inauthentic, right and were afraid to like Show the true, the true truth of like who we are and what our organization is. And and so we think that that that’s super shiny, perfect image is what attracts people. But that doesn’t attract people. What attracts people is the real n’est, like they want to know who you really are and how they can help you with your struggles and the wins and the losses. And and all of that, just like we want to know from each other, you say You say have a point of view, right? And don’t be ashamed of that, right? Right. And people who have a similar point of view will be attracted to you. Yes, and those who do not will criticize or depart. And that’s not bad. Yes, because you want more of the people who share your point of view and fewer of the people who don’t exactly like the like the You don’t call yourself this, but like I’m doing it for you, you know non-profit therapist? Yes. Right. Yes. You’re you’re You’re encouraging this cognitive behavioral dahna scheme for non-profits right to use an organizational level. Okay, um, be strong. You say, You know, this is another thing. You saying the book be strong, be strong in your message and easy to find, right? So because the ideas create a brand of attraction to attract like minded people. And so if those people see that you’re standing up for the causes and the issues that they have an affinity for, that’s going to attract them to you. And then when you’re easy to find that helps you attract, attract those people. So if I have, you know, a desire to help a certain calls or issue and I’m looking for that, I can find someone who does that and then build build a relationship with that organization. Okay, we’re gonna take our first break, okay? And I want to say that when we come back, We’ll talk about how this is all very personal to you and not only the therapy, but you got some other things going on that that are interesting and and a little provocative. I will bear myself. Yeah, you in the book. So you read the book for detail, or you can hang out here and get get the Cliff notes version. Well, not really Cliff notes. I mean, we’re on for an hour. That’s not right. Get the get the audio version. That’s what I mean to say that this is the audio version of her book pursuing. They have a new free E book, which is the art of First Impressions. You need more donors. The Art of First Impressions. The book is about donor. It has the six guiding principles of ineffective acquisition strategy. It has how to identify your unique value and use it to attract people like Mary and I were talking about plus creative tips. You’ll get it at tony dot m a slash pursuant capital p for Please remember that. All right, let’s go back to creative communications. So you’re relaxed. You’re a burlesque dancer. You were You’re unashamed unashamed about the shoes, the platform shoes. That you? Yes. So you are. You know, you make those other things, You’re out there and you’re attracting people. How are similarly minded? Yes. And you’re not upset when people are, I guess put off. I don’t know if people are put off. Everybody in the world I don’t know. I guess I just don’t get carried away. All right, But you’re you’re out there for your own, for you’re in your own brand. You’re practicing. What, you Yes, yes. And my company to it is built on the same principles of a brand of attraction, right? And really connecting with with like minded organisations. And so it’s It’s less about worrying about trying to convince people you know it. It’s hard to change what’s in people’s hearts, right? We all we all have our philanthropic heart. We all have what’s in our hearts. So what’s in my heart and who I am? And so it’s hard to convince people of the worth of your organization. It’s hard to convince people that I look for like minded people, right? And your work. You probably do, too, and I publish a podcast. Right producer podcast and people who enjoy it will come to it. Yes. And so it’s this idea of of working less to convince people of your worth and that just attracting the like minded people. Teo, tell me about the burlesque. Well, that’s so I mean, I mean, what I call a midlife adventure, so I know why. Wouldn’t know. There’s nothing to be going crazy. Whoever heard of a good life eventually? Well, that’s what I call it on. DA. You know, I’m fifty three. It just turned fifty three, so And I just decided that you know her, so out about their age, you know? I love that. Well, why Why would I? Because I don’t know why, but lots of women are coy about Yeah. So fifty three three very. And that’s when you’re supposed to say, Oh, my God, you look great in here. You look amazing. That’s what you’re supposed to say, right? OK, thanks. So I just decided that I was feeling really confident. Like, I think women in their fifties. It’s a really great time. And you you feel like, really confident. Like I don’t care what anybody thinks. I’m doing what I want. It’s Sometimes I call it like your second act like after the kids are a little older and whatever you can go do. And I just decided, you know, this idea of feeling really confident about your body and and your sexuality and who you are. And in burlesque, the beautiful thing about it is the key. Everybody is welcome and everybody is beautiful, right? So big bodies, little bodies. We celebrate our curves and giggles. There’s trans bodies, you know, there’s one of the guys in my class is Ah ah did burlesque in drag. So, like any, you know any who any person you are is worthy of celebration. And so in a lot of times women, we get the message to, like, you know, like, whatever you are is not good enough, right? You have to like, Thanks. Put yourself in here and wrap yourself up. You know what I mean? There’s something about you that is unappealing. So in burlesque, it’s sort of like this idea of owning yourself. But also I did it for sort of command of myself and the stage. So as a speaker and trainer, you know, having command of your of your brain and your body, like in front of people, right? So learning I chose improv in stand up comedy, it But it’s a lot of the same skills, right? And understanding, like being in the moment, like being really in the moment and really selling something right. And so and it’s this idea of even though I was, like, terrified in my head, you know, I went out and what you just let go and just have fun and that that feeling of that intersection of fear and exhilaration that that’s that’s something that is that it is such a great feeling and and you know that, right? This stand up on the stage doing stand up there. The applause is over. It’s your audience. Are you going to make them laugh, right? Or are you Are you going to be embarrassed? Exactly. You got eight minutes go and and you just dive in. And And it is really about just being so present in that moment. And so that was the fun for me. Yeah. Yeah. Okay. Thank you. Thanks for sure. Fifty three millions fifty three. How bad you’re about? Uh, okay, so, uh, s so let’s talk about some communications? Uh, more brand promises you want. You want tohave? You want us to have a Is it just one? We have a brand in order to have a brand promise or one brand problem. Grimm Press What’s a brand program promises the highest level of thinking that the highest level of experience. So ah, brand promises something A promise that you make to everyone your organization interacts with on And it’s not always stated, but it’s felt so. I used the example of, like, a target because everyone’s been to target. Right? And you know what? It feels like it and they you know, they’re brown brand promise, even though they don’t say it is like, you’re going to have a good experience here. You know, like for some women like targets or recreational activity, Right? We, like, walk around with our carts, bring kids. Yeah, Yeah, you push the kids around. When my my oldest child, when we adopted my oldest child, like and I was a nervous mom to a three year old, you know, I would just go through target because I like target, you know? So ah, and s o. So it’s this idea of that promise that we make Teo to everyone we interact with. And then once we figure what out what that is, then we can then that can distill into all our messaging and our talking points and how our organization looks and feels well or it’s a grand process could see. I was going to say, How is that different than a vision? But but vision is what you’re trying to achieve. Yes. Yes. This is your brain is about This is about what you’re going to get when you interact with us. So so I’ll give you an example. So there is a national organization called Oasis that works with older adults. And they do recreation activities, volunteer educational. So as people are, you know, nearing retirement, you know, finding the free time in their life. Okay, Now I’m going to really pursue my own interests or do what I want. You know, you would turn to Oasis for for further education, for volunteer opportunities of exercise. Right? And so when we looked at them and we said what? What are we really promising people? And it was this idea of ah young at heart. Right? So being young and violent and feeling like life is full of promises, like no matter what age you are. And so when we created that young at heart brand promise U S. O, then it’s like, Okay, now we’re going to look at okay. They remain message, which then became Oasis. Lifelong adventure. There’s no one. So here’s the thing no one wants to help label. Nobody likes labels like Millennials Don’t want to be called Millennials, right? Seniors don’t want to be called scene like people don’t like labels, right? And so we couldn’t say for seniors or, you know, so it was this idea of implying lifelong, which is throughout life and adventure. But the brand promise was really this idea of staying vital. And so when you looked at the color, the photography, you know how how the organization looked and felt how people interacted with that organization in person and in print online did that? Did that make that? Did that? Keep that promise right? So once you have that, that’s sort of this feeling that just works its way through everything you dio. And sometimes it’s like so known. It’s just it’s a thing that people don’t really talk about it Just obvious and evident. And some. But it’s always good to define what it is. Because then you could really look and say, Are we communicating? That, you know, is are we keeping that promise with every with every interaction that we that we have? That was life, life, long adventure? Yeah. This is Oasis that well, they’re brand promise. Was was this ideas being young at heart? Which lettuce to the tagline like lifelong adventure. Like your midlife adventure? Exactly. Like you recommend adventures to clients to have no life, e Yes. So Okay, I hadn’t drawn that parallel till you just said that. Yes. Oh, well, this is why some property for thirteen thousand? Yes, it’s unlike you could be a part of my mental health team. Time organic xero fee. I can’t afford me. I know I can’t afford my therapy five days a week now, but so hyre. Okay, I don’t know where I’m going with that, but so are so You have the brand promise, and then you have belief statements. Okay. Yes. They seem to Segway from Okay. So yeah, so from the brand promise. So this came about because a lot of heat would say to me. So I I want to appeal to this group. So butt And yet I what appealing to this group may mean like hurting the feelings of this group. And and we’re not sure what to say, you know, and how to keep all these, you know, different groups, you know, from not offending anyone. And so I was at a workshop, and this woman said to me, You know, I work with women’s health and some of the women in the group are that that that this organization serves are pro life, and some of them are pro choice, and there’s always, ah, you know, and and I’m all work. It’s this constant battle. Okay, so so in their head, there’s a battle, right? So it’s like, so these beliefs statements then allow us to say, Here’s what our organization believes. Here’s what we stand for and these are five to seven principles that we just don’t move off of, right. And so one of those beliefs statements could be we we work to include all you know, points of view around, you know, this issue, I said, you just state that you’re trying to do that, right? So that’s a belief that you have a belief that she had was We’re doing our best to accommodate the most diverse, you know, points of view possible around this issue. But isn’t that contrary? Teo. Courageous communication. What we said earlier about not being fearful of offending some people. So so you’re not. It’s not that you’re offending. You’re trying to make space for both these groups that were a part of this this organization. So it’s it’s this idea of, like, Yeah, and we might We might we might We might fall down on that everyone so out. But we’re doing our best to accommodate everyone. So this is not an organization that has to take a stand on on abortion, right? Whether with the organization, right? Right, right. This is organization that was working in maternal health. White like maternal health. So it’s like, So there’s route that and saying, There’s room for and we’re doing our best. So one of the organizations I worked with in St Louis is called Episcopal City Mission, and they serve kids in juvenile court custody. And so the idea of why your kids in court custody. What have they done? What? How? And then they’ve minister to them, it’s called a minute. They call it a ministry of presents. So they minister to the kids, their mentors and ministers to them. And so this idea of creating these beliefs, statements for them allowed them to say, Here’s what we believe about the children that we serve and about And it also allowed them to talk about their religious, the religious foundation around that. Because then these air this is what we believe we believe that no child is should be defined by the worst thing they’ve ever done, you know. And so when you hear things like that, like, okay, and no one argues, no one can argue with what you believe. This is just what we believe. And if it’s not for you, that’s OK. So And it’s It’s a very freeing way because this is what we believe in. And if something it like if something comes to in conflict with that, then you know well, that that’s that’s that’s This is something we just don’t move off. Yeah. How do you develop belief? That? What are you telling you? Talk with your hands. I I’m pulawski demolition. We say we can’t You can’t talk with your hands strapped down. Yeah, yeah, that’s what I like to have zoo meetings when I explain concepts. A lot of times I used my hands, you know, to describe things, so okay. All right. So my developing within your organization, how do you develop? So most of them are known, but not said so get them in writing, right? Exactly. Yeo. Yeah. Yeah. So more. Yes. So So it just really depends on the organization s o. We asked people. So when we asked people, like, what do you believe? You know what? What? What? What? What? People on the organisms staff and bored. And then from there, we distilled it down. So we got a lot of input and then distilled it down into, like, five or seven things. So But when I’m working with an organization, I’m hearing them as I go. So I’m sort of like already taking a mental inventory, you know, and and and and and listening to what they are because a lot of times they’re just they’re just known and they’re not written. And this one of my clients that it’s called there. They call it the values, their value statement. It’s police stated value statement. I mean, you can call it different words is still the same thing. Here’s the unassailable things that we believe in. Right. And then there were working on putting them, like in the in a very prominent, Like when you walk in, like, here’s what we believe, which I think is wonderful, right? Because it just grounds everybody into that. Okay, Okay, way. Don’t stray from these, so if we’re going to embark on courageous communication. Courageous. Well, courageously. Yes. We’re going to change some culture. Some thinking within the organization, right? Because most organizations are middle of the road. You know, there’s safer. We’re not goingto for the reasons that we talked about, you know, they don’t want to. Ah, I don’t want to be provocative in their communication. Yes, maybe not. Take a stand or take a week or stand. So how are we going to get changed? You have some ideas in the book about changing culture. Tto make this shift correct. So non-profit culture is fundamentally risk averse. I think the board structure is the board structure. Like they’re in their mission to be like, Let’s not ruin this, right. No problem. I’ve been on the boards before. It’s like, Please don’t let let this organization die under my watch. Right? Right, right. All right. Like that was shot that Do you know those hos do no harm? Right? So So the idea is to switch from this idea of fear and scarcity. So I’m constantly scanning and thinking about what could go wrong to thinking about what could go. Right. So an idea of living in confidence in abundance and so how that happens is really from I work with organizations on on all levels, so I can’t just create cultural change through one person. So what I was doing before was like I could teach you how to write better Web content, or I can teach you howto have a more engaging brand. But if you don’t have the culture that supports that, that’s not that’s not gonna work. So typically it’s working with, you know, board and executive director at that level to embrace this idea of that, you’re going to go a lot farther. Ah, latto faster and achieved more success when we adopt the principles of of abundance, right and so and it’s and that’s calling Teo to the front. So here’s like, Here’s when we did take a risk and it paid off, right? So so because I think organizations, they’re doing this already there, just not giving themselves credit for it. So a lot of times it’s just like helping them understand. You’re kind of already doing this. We’re just going to do this in a way that’s really deliver it and the idea of and showing them the numbers of of, you know, how it. It takes a lot of time and a lot of money, Teo, to convince people of something rather than create, like fighting those likeminded people and attracted them to you. And it’s about relieving yourself of not at casting that really wide net of having to appeal to everyone. You know, Because what if What if we miss this dollar? What if we miss this? Don’t you know what? But I know I understand that. Yeah, but I want to get to that house too. Okay, So one of the things our first remind listeners we had a show called buy-in bitches. There were two women. Yeah, we’re who talked about who talked about getting buy-in that there was around it and technology project, But But you could listen back to that show because they had a lot of good ideas that are that go beyond just tech projects. Cool. Forgetting buy-in from from your boss from your CEO. Buy-in bitches. Okay, I’m sure if you go to twenty martignetti dot com and you start the word bitches, that’s that show, that’s so we’ll make itself apparent like those ladies. Alright, i e I love them too. We did that on the show just is organic. We You know, we don’t come up with the name we need to come up with a name of one of them Said we could be buy-in. I said we needed a liberation, was close and she I think and then I said, which is really did that just thinks. Oh, really? Oh, well, I forget whether she said it hesitantly. Or I said it boldly. I don’t know. But yes, love, Anna, But you also you mentioned you touched on something You say the book share the successes, share small successes when when you’re when you’re new form your new brand of communication does well get get Retweeted or yeah. Get special attention on Instagram or something. Great. Share it, share it and and share it with especially the board. Like, show them how this is work and give them the data to support this because they had their typically data driven Okay. Okay. So I want getting this getting this buy-in You’re also encouraging us to understand what the board’s motivations are correct. We’ll say little about. So you’re you know, you’re like I said the boards. Motivation is typically tio not mess up, but they also really they I mean, the board members really care deeply about what’s happening. And so when you can understand, like what they want to contribute what they’re what’s, then they’re what’s in their specific like, ah, mind how and and then pull that out of them. Then once they can increase their buy-in increase there, um, they’re emotional impact into the organization. Then we can. Then we can really work with them on taking those risks and coming with us. You know, for me, I’m, you know, I’m come from a communications background. I was on a board, and it was a lot of lawyers and accountants, and I was wondering, like, you know, how do I fit in here? You know, what is my gifts? And the organization is foster, adoptive cure coalition, that they’re my client now. I said, musicians what Foster and Adoptive Care Coalition. And I stepped down so that they could be my client. One of the things that we did is like these monthly our yearly meetings where we met one on one, the staff and board to talk about what our goals were, and then how they could contribute to those, And I think that’s really helpful. Another thing you suggest is be patient. Take small steps. Yeah. You know, you had over, like, a minute or so. Yeah. No, I mean, I think you just said it just you’re transforming a culture takes time, and it takes till it takes deliberate action every day. And so that’s why those successes, they’re so important, so people can start to see the transformation. And that’s a Olds. It’s been a month. And then, you know, let’s let’s move off this. This takes some time to really become part of your culture and just how people act and and think every day. Okay, we’re gonna take that break. Wittner, CPS. They’re kicking off a remote non-profit roundtable. Siri’s Each quarter, a Wagner’s sepia sepia will cover a topic that they know intimately detailed. And you need a basic understanding. That’s all you’re going to get in an hour. This is not a sepia, you know. Cielito SEPA credit course. You need a basic understanding of it. Their latest is revenue recognition for grants and contracts. You watch the archive video at wagner cpas dot com. Quick resource is than Webinars. Now, time for Tony’s. Take two. Are you insider yet? I’m pushing this because what do you get as an insider? Exclusive content. So today, with Maryann, we’re goingto produce her shoes, her platform boots that she’s about. You’ll see the purple thes. So there was shooting extra content videos short, like five minutes videos with each guest. And insiders get that on a private playlist. Now, some podcasters might charge you for that. You got five bucks a month or something? Whatever. Maybe seven. Eight bucks a month? Something? No, not non-profit radio? No, no charge. I just want you to be an insider. So you go to tony martignetti dot com and you click the insider alerts button that’s it. Prominent and you’ll be an inside its name and email, That’s it. It’s all I ask. You’ll be an insider, and then you’ll get the access to these exclusive videos that I’m doing with guests and, uh, including your going to see Mary Ann’s boots. All right, uh, let’s go back to Mary Anders and courageous communication, All right? Okay. All right. Yes, of course. My favorite thing. Tents. Are you okay? Stand up straight. Okay, okay. All right, so that the cops way talked about the culture, change, all change. Listening. Listening? Uh, you like, uh, discovery sessions and focus groups. So what’s the part first before we get to discovery sessions of folks, why do we have is listening How does a listening exercise fit into courageous communication? Okay, so when we, when we listen, Teo, so courageous communication is not too saying or doing whatever you want, right for the purpose of doing it. So when we listen, This is when we find consensus points in thinking that help is building develop our messaging and our brand so that everyone who’s part of it feels excited to share it. And s O You know, when I just want to make that clear, is when we talk about being a courageous communicator, that that that means that you’re speaking your organization’s authentic truth, right? And how we get to that is by listening. So, you know, what do we value as an organization? And then how can we present that in a way that feels authentic? Tow us and that but then is also exciting and engaging for those like minded people that we want to attract. And that’s where the discovery sessions and the focus groups come in. SoHo are we listening to? So for so So I I’ve used this cool tool call Discovery sessions for many, many years and S O. N. And it’s different. So typically a focus group, you would say, Here’s a couple of ideas we’re thinking about Can you give us some feedback around these specific ideas, right? A discovery session is more of an open ended conversation where you’re asking people how they think and feel about an organization. What attracted? Who are you asking? Well, I’m going to get to that. What’s so so about Non-profit? I would never platform boots and altum. Yes, so So So what we would do is create way create a cross section of people so bored staff, volunteers, clients creating a cross section in the room. Now, sometimes I would do it where, um, an organization would want different discovery sessions based on audience. And then it was up tio us to kind of synthesized the information, but most the times like that was a longer process and, um, or involved in an expensive process. And they wanted so we would take maybe twelve to fifteen people, put him in a room, board staff Like I said, you, Khun Dio, volunteers, clients, those people that are really close to your organization, they don’t even have to know a lot about it. Just have an affinity for it. And so sometimes people come in the room and they would say, Well, I just joined the board. I don’t know very much. It’s not about what you know. It’s like, What’s what? You’ve what you feel, What you feel right? Right? Yeah, right. You come. Why’d you join? So we and in the book I really lay this out step by step on how to do this, But we’re going to ask questions like, so, you know, tell me how to get the book. Just get the book right. What? Three words come to mind. You know, when you think about us. Like, what do you think that we do? That’s different or better? Because that’s what we’re looking for. Like our positioning. Right? And you know what attracted you? What? What would you tell people, Teo? You know who you think might be attracted to you? Would you tell people about right? So so that’s for two reasons. Because we’re planting something in their mind. That, you know, Hey, you should tell people about this. And if you did, what what would What would you say and what we’re looking for us. I said our consensus points and thinking. So when we do these, I have people write first and then speak and they write first. So that, like, if you and I were at opposite ends of the room and I heard, you know, everyone had the same thing to say by the time we got down Teo, you strain your Yeah, right, everybody. So I’m just going to not say that, because then I don’t think so. So we look at consensus points and running first, and then you got to read what you wrote. Exactly. And it’s a very strength space conversation. So a strength space, right? So you’re looking for what? What assets you have that you can present, And then how can you use those assets to connect with like minded people? So I just did this recently for a group that was starting their first sort of, like, big plan giving effort. And so we had a Yeah, right. Your your your wheelhouse. Yeah, And so it was the idea of, you know, These were people who had been long time donors and volunteers. So they were really the top prospects for this. But in But before we wantedto ask them formally, we’re asking them. Hey, how did you become involved? Like, what is your affinity? You know, what do you want your legacy to be, you know. And so most philanthropy is born of pain, right? Like so, There is a pain that I had in my life that I want to prevent other other people from happening. Right. So, right. So the pain of you know, you know, my parents, you know, we’re unemployed for a long stretch of time and write something like that. Right? And so when you asking people what you want their legacy to be, you know what? What? What? What? What changed? You want to see in the world, you know? Then you could really understand, like what their goals are. And so when we you know, when we did this, we got when we did these discovery sessions. We got so much information and not just around the plan giving, but just around who they were as people and and what and what their goals were in life. And how How can I How could an organization support that person? In many ways? Right, So so. And it’s It’s always we always get great stuff out of them, and people leave. People leave feeling really good. Like, Wow, that was a great use of my time. There was a very good donorsearch gauge mint. Yeah, Even bored engagement. Exercise? Yes, yes. So then what do you do with the with the synthesis of all this, Right? So just go. Yes, sure. So before you start, we usually have what we want out of it on the back end anyway. So if we’re looking for a messaging co-branding something like that, So we’re going to know what the front and what we want out of the back end. Sometimes people say like, this has happened so many times, people would say stuff in the room, and that would become their tagline, you know, and oh, gosh, yeah, but I can’t say that in the room. Right? Great sport. You catch it. Yeah, because I’m listening. I’m listening. And I’m scanning for you have the trained ear. Yes. And know what the purpose of the meeting is Yeah, and and and And there there were just creating a space for them. Tio Tio really express their thoughts around the organization and around their goals for their own with their own knife. Very informative, I think. Two CEOs, Teo full boards. Yeah. No, this synthesis, even beyond the product. Whatever it is, you’re looking for messages, right? Or or your promises or whatever, very informative, I think for it is. And it’s also, when you listen first and then and then develop later than we say to them. Hey, you know, because of what you said because of the guidance you gave here’s what we created, or here’s the direction we went. They see the impact. So if we don’t make decisions in the room and we make very clear up front like this is not decisionmaking, we’re not making a focusedbuyer. Yeah, you make want a pole or make a decision or, you know, get at least some priorities out of that. But this is about just this idea of Hey, let’s let’s talk. Let’s create this very specific space to talk about your thoughts around our organization, and then we can use that then to to help our decision making, You know, as a staff, a said struck me as outstanding engagement. Yes, for whatever. Whatever constituent. Cuz you’re bringing in volunteers. Clients? Yes. All the board donors plan giving donors get shot up. E-giving dahna. Yeah. Yes, that’s right there often for gotten. You know that they are. I’m the I’m the Evangelist without the religious overtones for planned e-giving at my client’s. Because it’s often the forgotten group. You know, there’s no recognition society for playing, giving you have a thousand dollars. Five thousand, fifty thousand dollar recognition, nothing for planned e-giving people who put you alongside their grandchildren. Right? And children in there will their life legacy. Teo, you can’t throw them. Ah, Recognition group. Come on. What do you mean? I’m not here yet, but, uh, I make the point. Dahna let’s take a break, and then we’re on our way. Okay, Well, when we come back, then we’ll talk about the authentic personality cause I feel like the info that you would gain from the discovery session of the focus groups leads to your unique personality and authentic personality partner. And and that’s important to know to learn. Tell us, can you use more money? You need a new revenue source. You want diversify revenue. Get a long stream of passive revenue. When cos you refer process their credit card transactions through, tell us infact you get fifty percent of the fee that Tello’s earns. It goes on for months and years with the credit card transactions. You watch the video, then send potential companies to watch it. Where do you get it? It’s on the listener landing page at tony dot m a slash Tony Tello’s For the video, we got to do a live listener Love the live love It’s going out. It’s going out to Ottawa, Canada. Say, I don’t like the way New York of the Ottawa No Ottawa, Ottawa, Canada Welcome. Xiang Xiang, Hyogo Costume, Shanghai China NI HAU Shanghai, not Shanghai I don’t like that Shanghai Shanghai NI Hao, Brooklyn, New York I don’t like that. It’s Brooklyn, New York. That’s the way they would say. Shanghai in Brooklyn, Brooklyn, New York, New York, New York Multiple live, love, All of you, all of you. I’m just going down the list. We’re not. Sometimes I go domestic and then abroad. We’re doing it all on her. And the way Sam wrote it down real court to Argentina. Would that be, uh, put a star days when a star dies? Argentina Riel, Quarto Live Love to you Garza Garcia, Mexico Buena Star Days, Moscow, Russia. Good dog. No, that’s German. Um, Moscow, Russia. Live live out to you Middle village, New York. That’s Long Island. Middle Village. Cool. Charlotte, North Carolina. Live love, special love going on North Carolina, of course. Tampa, Florida Adelanto, adelanto, California Live love to each of you are live listeners And there’s more out there But summer summer mask guarded. I don’t know why, but there’s more live love going out to those masked, guarded people if I didn’t shut you out and the podcast pleasantries the over thirteen thousand listening in the time shift pleasantries to you. Whatever you’re doing, you’re painting your house. You’re washing your car. You’re doing the dishes. Is that your podcast binge day on a Sunday evening or something? No Sunday evenings of fir e mails. I have to be Sunday afternoon. Podcast binging wherever. Whenever you’re listening pleasantries to the that huge podcast audience, I’m grateful that you’re with us. Thank you. Let’s go back to Mary Anders. How does that sound? Great. Okay, cool. So what do I say we’re going to do? Oh, your authentic self authentic personality. One may all right, flushes out what we got here. Oh, you have a quote. I want Tonto. Okay. Okay. Frame this little bit. Page eighty for when you get the book, you’ll see it’s paid for the more honest and authentic you are in your communications, the more you’ll attract like minded people. So we’ve been talking around that, right? That’s like, to me. I was sort of like a thesis. Yeah, a theme running through the whole book, But Okay, but so now we’ll talk about your authentic personality. Okay, What’s this about? So as an organization. So we’ve talked about your personality on the center of the universe. If you can’t say that, you only have one cent. That’s so let’s move it. Dang it, dang it. Shifting away. Right. Light is moving now to your clients and nonprofit organizations who are listening. Yes. So So it’s this idea of, of of your organization just really being who they are. So if your grassroots e that’s okay if you’re older and more established, that’s OK. When you try to present yourself as something, you’re not just like people. People are going to get that through. Yeah. So I was meeting with Ah, a woman that I’ve known for a long time, and she now manages donorsearch vise funds. And she said, Marianne, it’s my job to get below the gloss. The brochure gloss into what’s really going on an organization. And I said, Melinda, it’s my job, not tohave the gloss that you can really see right into an organization that they’re excited, too, to present that to you and that they feel confident, you know and who they are. And and so one of the ways that you do that is, you know, celebrating successes, but then also being really honest about your struggles. We want to and and and if it’s a failure, right? And I In the book, I cite the Engineers Without Borders in Canada. They always do this failure there. Their annual report is their failure report the top ten ways we failed, and I’m like, Okay, boy, that’s a confident but they’re talking about Here is the lessons we learned. And in non-profit, I think we’re not allowed to fail like we think you know and get that become part of part of that risk averse culture if you’re going to take a risk if you can’t be bold and courageous you’re going to fail some. Great. And here’s what we learned from that. And here’s how that helped us grow. And so that’s idea of the good, the bad and and that that’s what people want to know when they want to connect to, you know, in in St Louis, I’m, you know, I’m ah, fostered dogs, right? So that’s one might. That’s one of the things that we do before dogs and you adopt children, adopt just Yes, I am a rescuer by nature, so And so I and there’s, like with you. Yeah. Yes. So there’s several organizations that sort of do a lot of the same this kind of the same thing, right? So they’re all working an animal welfare, right? I’ll show you who’s sorry, where were there are working in an animal welfare, but each of them has a distinct personality, right? And so so what? The organization that I that I worked for it there a little bit gritty and rebellious. The other one is a lot more folksy, community based other one is like older, established. They work on higher level like advocacy and overarching like statewide doing there in the streets. You’re doing the work. You’re rescuing the dog, right? And so so. But each has their own personality. Jefferson City? Yes. Jefferson City, Missouri. Yes. Capital of Missouri. Well, hardly hardly known. Right. City lived in Warrensburg for five years. I was in here for firstborns. Were really Okay. All right, so so. But each one has their own distinct personality, and that’s OK. And so when When you are looking so if I have an affinity towards animals, I can I can look and I can understand, like the landscape and one which one I’m attracted to, right? And and And And so it’s just sort of like owning that like, you know, Hey, you know, this is this is who we are, and this is what we’re about. And and And if you like that, that’s great. And if you don’t, that’s okay too. You know, we’re happy to know us and a hard place to be lorts well to a future with Sorry. I wanna keep it on the chairs now. We’re on a shoestring budget here. Okay, So leading to this is you’ve alluded to this a bunch of times. You wantto take stock inventory? What it is that’s that’s holding you back. What your fears are? Yes. Okay. We haven’t talked about this yet. Yeah, let’s let’s flush this out. Because because if you’re going to be courageous in your communications, there are going to be worries. Fears. We’re going live donors, We’re gonna lose volunteers. The mayor isn’t gonna like us anymore. Etcetera, etcetera, You know, you gotta take stock, right, And then go ahead. You flush it out. Yeah, eso. And so it’s important to inventory your fierce because the concern isn’t going to go away. So when the benefit outweighs the concern, then you’ll move forward. So what I mean by that is when you’re going to have concerns and fears through this whole process. But But we’re working towards something greater. So we just need to learn what our concerns are and then make a plan to address them. Because boardmember Zehr going to say, Oh, my God. What if this happened? Okay, Okay, so what if that does happen? So let’s make a plan to address that. So people like plans because it helps them, you know, feel feel safe and like, Okay, so if we’re going to do this thing, and so what if somebody doesn’t criticize us? What do we dio? And then once we have, like, so a lot of times, you know, Remember when Non-profits were hesitant to get on social media? Because they we’re afraid of of negative comments, right? What if somebody says something? Okay. What if somebody does say something? How do we manage that? And and so because crisis PR to me is just something that happens not every days. Ah, huge crisis. But it’s just you’re going toe. It’s the price of doing business. If you’re doing and saying something interesting, somebody’s not going to like it, and that’s okay. But the people who do like it are the ones we’re concerned about. And so it’s this idea of Okay, What if somebody doesn’t like it? Then how can we address that? And there are, you know, times when I worked with groups where we really just said, Okay, what are all our concerns? And we put them on the whiteboard and we addressed each one with some with some strategies. To address each thing. What if this happened? Okay, this is what we would d’oh. Okay. Right. Okay. On benefits as well. You wantto take stock of the benefits, right? And so that so the idea is to attach Teo and and the thing is, like, you could have one hundred fears. But if you have one benefit right, you’re goingto work past those those fears. And so the idea is okay, as a group understanding, what do we really want for organization? How? No. What is it that it’s really want going to move us forward? And then once we agree to that right, and then so now we know how to get to that. Okay, now, this is this concerns, and we’re just going to manage these as we go with a plan for each one of your plan for each one. Because what happens right now is we’re making decisions based in fear, right? And so let’s make decisions based on rational thought. Right here is what’s best for organization here’s here’s the most efficient way to get what we need or whatever. Whatever it is instead of Oh, no, we can’t do that. That’s that’s that’s too. That’s too something right. So when And so the ideas. Yeah, I get that. That’s scary. But let’s make decisions based based in the rational thought, and then and then just just be mindful that there’s going to be concerns popping up you say in the book fears don’t predict the future. Yeah, right. I’m not a mind reader. I wish I could be. I tell my kids that, too, just because you think it’s all going to go wrong, it’s not. That doesn’t mean it isthe right. So and the ideas like this idea of being an abundance of scanning the scene for but what good could happen instead of constantly scanning the scene for what could go wrong? And that’s why I’m working toward the good right. And that’s a mindset that that, you know, I work for every day, as you know as a person and that that, you know, I work with organizations to Yeah, right. So we’re going to look at the world is a place of abundance and opportunity Instead of fear and scarcity. You got a car last break text to give. Can you use more money? I need a new revenue source. Diversify revenue. Here’s the second way. Mobile giving. You could learn about it with text to gives five part email. Many course you’re You’ll get five emails over five days. Just like my therapy. I could do, mate. I did my therapy in this way be a lot cheaper. So I’m sure five e mails way, Yes. So what do you do to get the five female Many course from text to give you text. NPR for non-profit radio and November Papa Romeo. Air Force days, Whiteman Air Force Base, Warrensburg, Missouri. Jefferson said he’s the capital. Text NPR to four, four, four nine nine nine. All right, we’ve got several more minutes left for courageous communications. Um, so staff expertise you have. You have a chapter on developing right on creating developing staff expertise. Yes. Yes. So just take a picture of me. Yes, you did. You know how to shoot a video, So I know it’s exciting beyond Zoom. You love Zoom I d’Oh d’Oh d’oh. Okay. Okay. So, staff. Okay, so I learned a phrase a couple weeks ago, and it’s It’s not my genius. It’s not my job. And I think that plays really well here. That’s about a about why’s that bad? Because then you have to be. You have to be excellent at everything. But you’re not a possum. That’s right. You’re a genius and everything, right? So, Souto, from your therapist E I learned that for I know. I was on Ah, CEO workshop. Okay. To be average it something. Yeah. Was your therapist? Yes. Yes. It’s okay to be just OK, which is still, like, completely unacceptable to me. But I’m working on it. I know more about your therapy than you do. So know. So. So staff. So so. So a lot of times organizations will, um, get bogged down in what I call a like. They think they’re fund-raising or they think their relationship building because they’re, you know, putting together a newsletter or, you know, an annual report. When I work with folks on that, that there’s only one you there’s only one Tony and Mary. And like some of my kinds, Larry, there’s only right there’s only one Larry or Galen are are the folks that I work with and and so you only you could build those relationships. There’s a lot of people who could do other things in your office, like, you know, the newsletters, this the social media that could update the contents of your website or something like that. And but there’s on ly one you. So when you are bogged down in this, either either two things one is you’re kind of bogged down in it because you’re expected to dio all the relationship building of fund-raising. And then you’re expected to dio all of the you know, the design and development of marketing materials and social media, or you’re doing those things because you’re a little hesitant to do the relationship thing, right? So sometimes people get into fund-raising positions, and they really that relationship building isn’t their forte. And, you know, they fall into these position and they confined administrative things, Teo time. And then they wonder why they didn’t make their money creating goals on DH there moves goals by the end of the year because they’ve because they’re not comfortable doing it s o They found distraction. Yeah, eso and non-profits tend to value money and not time. So they said we were gonna watch every dollar, but we have plenty of time, right, so we can weaken we can have all the time. So we’re gonna work people really long hours. And then because we’re going to keep all that in house, well, we could do that here. We could do that in house and what that does, is it, You know, Yeah, You’re saving money by not sending that out. But the money that you’re losing because of the because those folks, those that they’re geniuses relationship building, let them build relationships, because then they’re going to be generating the income, you know, and then offloading some of those, those duties, that anyone you look at this and say it, and I’m not saying like all too because, like, you know, at my old company five one Creative, I worked with a very awesome team of designers and developers, so nothing anyone could do anything. I’m just saying, what is what is your genius right? What is your gift and are? And is that your primary focus of your job is practicing those gifts because in the end, that is going to move your organization farther. You also make a point of saying, if you don’t have expertise in house, you’re gonna have to spend the money, tio by it. Freelance consulting. Any of the sites that match a big potential volunteers. Yes, but you’ve got to get the expertise you don’t have that you need. Yeah, and, you know, you could learn how to build a website, but then you’re never going to replicate that point. Don’t spend your time don’t spend. And so so yeah, So bring those people in, have them help you in boost you. And I realized when I started my company, I looked around. I said, what makes a successful business? And those people were spending a lot of time and a lot of money and a lot of investment into the professional development of their company and themselves. And I look and I see the same thing. And non-profits they’re bringing people in right there, ringing the highest level, thinking that they confined into really push them forward in a way that they couldn’t have gotten gotten themselves. And then they’re seeing a lot of benefit from that investment. Yes, You have to. You you can’t. Another guest on a couple weeks ago, it was December. You can’t be expert and everything. And there’s no point in learning things right. You don’t need to do what your genius at. Yeah, you’re wasting your time. You’re taking time away from your genius, right? You think you’re saving, but in the end, it’s costing you a lot more. We got about thirty seconds. Encourage us wrap it up and encourage. Yes. So you know, right now, it’s kind of a crazy time. You know, politically. Onda lot of non-profits are really kind of flipping into fear, right? And so, my I’m gonna encourage them to start scanning the world for the possibilities and the abundance around them and creating this brand of attraction so that they can keep that positive energy coming towards them. So that because all these types of our world is uncertain everyday. So when we’re certain of the direction we’re going, we can cope with that a lot. A lot, a lot more easily. Outstanding. You’ll find her at Marianne dash dot com. There’s an e at the end of Marianne, and she’s at Mary and, er sh thank you very much. Thank you for having me. This pleasure. Wonderful. And for insiders, Marianne has time effectiveness tips that we’re gonna talk about. Plus, you’re going to see the shoes next week, walks and runs with Emily Parks. If you missed any part of today’s show, I’d be seat you Find it on tony martignetti dot com. We’re sponsored by pursuing online tools for small and midsize non-profits data driven and technology enabled Tony dahna slash Pursuing by what you see piela is guiding you. Beyond the numbers. Wagner cps dot com By Tello’s Credit card and payment processing your passive revenue stream Tony dahna slash Tony Tello’s and by text to give mobile donations made easy text. NPR to four four four nine nine nine A great of producer was Clam Meyerhoff. Sam Liebowitz is the line producer shows Social Media is by Susan Chavez. Mark Silverman is our Web guy and this music is by Scott Stein With me next week for Non-profit radio Big non-profit ideas for the other ninety five percent Go out and be great buy-in. You’re listening to the talking alternate network e-giving. You could. You’re listening to the talking alternative network. Are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, I’m nor in center of attention. Tune in every Tuesday at nine to ten p. M. Eastern time and listen for new ideas on my show. Yawned Potential live life Your way on talk radio dot N Y c. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates interested? Simply email at info at talking alternative dot com. You like comic books and movie howbout TV and pop culture. Then you’ve come to the right place. Hi, I’m Michael Gulch, a host of Secrets of the Sire, joined every week by my co host, Hassan, Lord of the Radio Godwin. 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Nonprofit Radio for October 21, 2016: LinkedIn Volunteer Marketplace & Stop Talking At Me!

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Alison Dorsey: LinkedIn Volunteer Marketplace

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Vikki Jones & Christine Hughes: Stop Talking At Me!

Vikki Jones (l) & Christine Hughes at Fundraising Day 2014
Vikki Jones (l) & Christine Hughes at Fundraising Day 2014

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be stricken with calla boma if i saw that you missed today’s show linked in volunteermatch it place. Allison dorsey is the social impact manager at linked in she wants you to understand the value of their volunteermatch it place and how to use it and stop talking at me. Vicky jones and christine hughes will help you avoid common problems and improve your internal communications between people and departments. Christine is director of individual giving and external relations at westchester medical center foundation, and vicky is planned giving officer at weill cornell medical college that was recorded at fund-raising day twenty fourteen and both segments today are from the november seventh twenty fourteen show. And for that reason, you’re going to hear some live listener love that is spurious and erroneous because i didn’t quite give sam the show information about which one we’re going to use in time and it just it gets all complicated. You you really you don’t want to know how the sausage gets made just suffice to say today’s sausage has a little bit of trichinosis, so just a couple of cells, so make sure you wash your hands thoroughly after. After touching the rock show on tony’s, take two my charity registration webinar we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com, and by we be spelling supercool spelling bee fundraisers. We be spelling dot com here is alison dorsey from that november seven twenty fourteen show i’m very pleased to welcome from california. Allison dorsey she’s, the social impact manager at lincoln, helping linked in members connect with non-profit opportunities. She also works with non-profits to build their brands and identify talent, and she leads lengthens veterans initiative on twitter follow-up at linkedin for good that’s the number four and, of course, the arabic number four don’t use the roman ivy linked in arabic number four good ilsen dorsey, welcome to the show. Thanks so much for having me, tony. I’m glad you’re in from california san matteo, is that right? Yeah, we’re in mount view it’s great to be in new york, a mountain view we’ll get sent matteo from i’m from near sama. Tasks okay. Are you one of the got to know? Are you one of the aipo billionaire? If only now i’m not going after that? We don’t have a billionaire on the show now. Not today. Unfortunately, both of us. Yeah. Okay. Um, what’s it like working there. I mean, that’s a pretty high energy place. Yeah. World famous world known. I don’t know how many members there are, but ten lines. Yeah, over three hundred twenty million. Two hundred twenty million. Okay, hundreds of millions what’s it like working in a place like that. It’s exciting, i think it’s a lot like you see about silicon valley fun culture. You know, we have the ping pong tables and all the people running around having a good time and it’s also a lot of people working really hard and we get, you know, there’s always the profiles of the super genius engineers who are creating the tools. And we definitely have that. Yeah, okay, they barefoot in the winter time. California that’s. It doesn’t matter that sometimes they are, but doesn’t get that. I went to carnegie mellon. Where were computer science majors? And they were they’d be barefoot or they’d be flip flops or even barefoot in the winter? Not in the snow, but that’s. Pittsburgh personally had to stay inside. Yeah, i guess they yeah. There’s. Just shuttling between their dorm and the computer. Science, but still barefoot in the winter. Yeah, but yeah. That’s. The stereotype exists for a reason. One of my very favorite co workers, this guy matthew shop, is our hacker and residents and he’s very famous for wearing flip flops all year round. Yes. Does he wear the holiday parties like family events? Everything okay? Um, what’s going on there anything before we talk about the volunteer marketplace? Anything like insider and he anything coming up exciting you can share. I think the biggest excitement right now is the content platform. You know, we have this influence or platform that you’ve probably seen where? It’s, about three hundred incredibly famous people who do their writing on lengthen now. And we opened that upto all members, and so i can now write blog’s on lengthen. You can write logs on lengthen, and they get much more attention than they probably. What if we were doing it on a stand alone website? So content on linked it. Has been a big new thing for us. Okay, cool. Now you mention the influence of some people. Our designate? Yeah, i’ve seen that on some some profiles, i think designated influence. So you’re talking about used to be on ly there were three hundred or so. Right. Right. Good block. Okay, okay. Um now when it goes over five always wondered about this when it when it goes over five hundred, you have more than five hundred connections. Right? Then it just has five hundred plus. But there are people who have tens of thousands, but they only still say five hundred plus why is that? I think it’s because we don’t want to create a competition for having the most connections that your lincoln connection should be people you really know. And if we show on your profile exactly how many you have, we might have people just trying to compete to have the most, which would be a really valuable use of lincoln’s, which conan o’brien did it want famously in the nonprofit sector? Because he shouted out beth cantor! Yeah, i remember that because that was a great red hat. That’s, right and profile he had her hurry at her profile picture on the on his show, saying that he would he was lamenting that he didn’t have as many followers as beth, who had three hundred thousand or something like that. Yeah, i think it was in the three hundred thousands, and he made fun of her saying if he wore a red hat more and she came back saying instead of focusing on my red hat, how about you shout out? I think it was giving tuesday last year, right? But he didn’t he didn’t invite i think i’ve still got a lot of attention, though, for bath and giving tuesday, so you know, he still helped in his way. Yeah, beth beth was more informed. Beth was was more valuable, though, but he brought attention certainly linked in yeah, yeah e-giving tuesday’s doing very well later in december, going henry tim’s on he’s the founder is the executive director of ninety second street y here, our city, but also credited for being the founder of e-giving tuesday, yeah, i’m a big fan of henry’s and what they’re doing e-giving tio okay, so he’ll do a recap for us in in december, great, but we have you here to talk about the volunteer marketplace. What is this, and why is it valuable for non-profits so the volunteer marketplace is how non-profits can recruit skilled volunteers and board members on lengthen and it’s valuable because linked into the largest global network of professionals in the world, and eighty two percent of them want to volunteer their skills, which is really remarkable if you think about that. Yeah, so the vast majority of people globally are saying we want a volunteer, we just need to find a place to do it, and so we’re working with non-profits now to post volunteer opportunities and their board positions on lengthen and connect those with members so it’s the same system as we use for jobs, they are essentially job postings on lengthen. We just offer them to non-profits at either an extremely heavy discount or for free. Okay, where will non-profits find volunteermatch kit place? So at non-profit dot lengthen dot com all of the resources for non-profits air there, as well as links to post opportunities on the marketplace. Okay, and we’re going to talk about some of the resources i was clicking through. There’s some good. Stuff in there. Um, why? Why are we still called? Cos provoc way get that thing, i think it’s really just about having one tool that everyone uses. I get this question all the time, people saying, hey, why do i have to have a company page on dh? But we’re going non-profit dot lengthen dot com, right, right, but it’s so much we can provide so much more value as a company by using the tools we already have than building new tools for non-profits so we give non-profits company pages, we give them job postings instead of re creating tools that are just non-profit pages and have it be the same thing? Yeah, i mean, but like, just on the screens, couldn’t we just say non-profit name instead of company name? Could we could we do that? Yeah, yeah, i understand that. I mean, we we definitely know it’s. Ah, something that non-profits would prefer we’re working on the clerks. Um, yeah. It’s like, you know, we’re trying to be we are different. Yeah, non-profits are different. Andi. I know i’m not the first person to mention it, but okay, so you go to non-profit that linked in dot com and then you click volunteer opportunities. Is that right? So on non-profit darlington dot com there are a few different pages. One of them is fine volunteers, and that talks a lot about posting and searching there’s another tab for finding board members, and that really focuses first on searching because we also offer non-profits of free premium subscription that enables greater search visibility specifically to find board members. That’s the board connect you’re talking about okay, okay? And we have talked about that on the show, and you and i may have a chance to talk more about that bmc argast got boardmember connect, okay, but for posting the volunteer opportunities you click, click post volunteer opportunities, right? Right. So when you’re on non-profit, darling, do not come and you click any of those post links they send you right into the job posting flow just with a discount code there so that you get the discount. Oppcoll yeah, ninety percent discount is that right? Yeah, but actually i really want to offer all of the listeners to the show free volunteer postings, and so we will have a new option available where if you email volunteermatch murcott place at lincoln dot com and you say that you are listening to tony’s show today, we will send you a free posting code to be able to try out the volunteer marketplace. Okay, we have to say this again. You email volunteermatch kit place at linkedin dot com. Is that right? Yes. That’s. Right. Ok. And just and mentioned non-profit radio. Exactly. Okay, and this will be a test to see. Ah, you know what kind of ligeti this show’s got? Um that’ll be interesting because sometimes podcast listeners it’s a little tough to get feedback from them. I don’t know if you’re aware of this, but i know they’re out there because i see the download statistics, but to try to survey them, get them to feedback. Um, it’s it’s difficult, you know, i’m not trying make apologies, but i’m just letting you know now i can understand that i think they kind of do their podcast listening all in one stream of things like that, right? Or they’re driving while podcast is on, and so they’re not in front of their computer to e mail me write for them the third out of five that they listen to we got to take a break, alison and i’ll keep talking about the volunteer marketplace. Stay with us, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Welcome back to big non-profit ideas for the other ninety five percent let’s do live listener love in the us? We’ve got multiple live listeners, but they’re yours. They’re masked. I don’t know, we don’t know even what state it is, i don’t and i don’t know why they’re mask that’s unusual but live listener love to our unidentified us listeners, and in japan we’ve got listeners tokyo, chiba and yokohama. Konnichi juana is more live listener love coming. Allison dorsey, thank you again for that generous offer, you’re welcome for non-profit radio listeners were so thrilled offering, but we’re looking for more people to try out the volunteer marketplace and get to connect with lengthened members looking to serve okay, three hundred twenty million and eighty six percent one of volunteers they are, yeah, metoo doesn’t wanna volunteer, and seventy eight percent want to be on a non-profit board it’s also pretty remarkable that is that’s outstanding and board connect. I hope we have time to talk about that. But we have covered that on another show before. Um okay, what are i mean, that’s? Another little thing? Yeah. It’s called it’s called job not volunteer opportunity. Right, so look for jobs don’t look for the window don’t look for the place to enter the volunteer opportunity will be called job well when you’re on non-profit darlington dot com it’ll say volunteer opportunity when you click over yet puts you into the job posting flow, and then when we send it to members that comes through in two ways. One lift your aa member who’s looking to volunteer, and you see all of your job recommendations from lengthen your right, they’re listed as jobs. The volunteer positions are mixed in with those based on your skills and interesting experience where we think you’d like to volunteer. And then if you are one of the members, think around six million now, something like that. Members who have added the volunteering causes field to your profile. We know that you have an extra interest in social causes, so we send you separate emails of just volunteer opportunities. Ok? We’re going to talk about that because i know you want you want non-profits to encourage their volunteers toe add that time were going absolutely. Get that. Okay. Um, what is cem cem common volunteer opportunities that you see, i think our most successful campaign so far has been around social impact managers. Sorry, social media managers. We see this all the time, especially on linked in, you know, a non-profit joints linked in, they set up a new company page, and now they need someone to help them manage that company page and post the right content and get more followers. And so that’s, our most common is people saying, okay, i need a volunteer to be my social media manager and also managed those those lesser twitter a secondary second responsibilities from social media yeah, way focus a fair amount on this show. Amy sample ward is the ceo of intend the non-profit technology and i heard her show with you last week. Yeah, she’s on every month talking she’s, our social media contributor is i know that that is a big difficulty. Big challenge for non-profits first deciding where to be you have to consider your resource is time and especially time and my right where to be and then how to keep that active what’s your advice around keeping the company page for a non-profit active what should we be doing? Yeah, i think the best thing to do is to distribute that responsibility so it’s good to have a social media manager who keeps track of everything and make sure that there’s enough content and that its content that’s engaging the followers. But it’s also really helpful tohave multiple people in the organization keeping this top of mind and either posting information themselves or funneling that information to that social media manager for them to post then the other thing is to post different types of content, you know, maybe a graph speaks to me, and i like to see data in that way, and maybe a video speaks to you, so having that variety of content forms so that different types of people can stay engaged with paige, we have to remember to there are lot of non-profits small and midsize that don’t have a social media manager, right? Maybe they have a volunteer if they’re lucky, but a lot of times it’s falling to the earth, person in charge of fundraising, director, development a lot of times, even smaller organizations, it could be falling on the executive director, right? So empowering others, including at those smaller organizations, the volunteers absolutely you encouraging an empowering feeding content? Right? Yeah. And i also think that it’s a great role for a volunteer tohave who’s. Not looking for a big commitment. If you say please post into my group around my company page every monday. You know, giving a really small role, teo, someone who wants to be involved with your organisation but doesn’t necessarily want to commit to being your overall social media manager. You mentioned opening up blogging now is that is that possible on the company pages so it’s on your individual account. So you posted and it links to your profile. And then what we see a lot of non-profits do is then post links to those on their company page. So if their executive director rhoda blogged, then they would link to it on the company page and is video a possibility there, too? Yes. Okay. In the volunteer opportunity section, i mentioned there’s a lot of resources. You got something from some advice from catching fire? Yeah. How to do the best. Ah, profile. Best volunteer opportunities. Profile. Yeah. There’s other resource is there? Yeah, absolutely. So catching fire provided a lot of those sample descriptions of skilled volunteer opportunities and they’ve been a really great partner of ours on the volunteer side and then bored source created sample postings on the board side because non-profits air frequently posting both board openings and volunteer partings. So those templates around there, and then we also have just kind of advice there, so separate from here is the template description is here’s how to make sure you’re representing yourself well on linked in, you want to have a strong company page so that when you write your volunteered job description, you’re linking over to that company page, and you’re keeping one centralized brand on lengthen. So a lot of those recommendations are on that site. The catch a fire ceo has been on the show. I know that, you know that too fantastic and following the show. Oh, yeah, cool. Not just saying that i don’t know what you really did. Look. Okay, let’s, talk about the this is interesting. The those profiles company profile pages for non-profits advice about keeping those up to date. I mean, aside from what you already mentioned and advice about maybe creating one if you don’t have one. Yeah, so that actually we got a lot of questions around. Should i have a profile for my organization? And yes, you absolutely should, but it should be a company page, so you don’t set up a separate account like a person instead, within your individual must take a lot of people make the page, they make a personal page because maybe company confuses them or you just don’t know, ok, but it should be, and i think it feels a little different to do it within your personal account, and so sometimes that throws people off. So once you’re within your personal account on the top of langton, there is a tab that says interests within that tab is the option for cos you follow, and when you’re looking at your list of companies you follow for other company pages, there’s also the option to create your own company page so that’s where you would do it, and then you would be the administrator of that company page. Okay, and how about advice on setting those up? Yes, so the setup process actually only takes about five minutes. You’re going to probably paste in information that you already have on your website about your mission and your values and your programs. And then i think images air really important. So usually i recommend tohave your logo be thie image that’s associated with that page whenever anyone links to it. And then you’ll also have the opportunity for a background image. So there i think it makes sense. Tohave, you know, smiling faces of the people you serve have it be really programmatic image and then post updates. That’s the best thing you could do is post updates there all the time. And i think a little known fact about most social networks is that the majority of actions taken on linked in our one member copying another member. So tony posts on update about non-profit who he follows, and then i go follow that company paid, too, because i trust tony and his instincts on which non-profits have content i’d want to see. So if you are just getting your company page going and you want more followers ah, great thing to do is to send the link to your company page out to your board, your volunteers, your other supporters and ask all of them to follow it. And then when they take that action and follow it, it will be shared with their network so everyone they know we’ll find out about your organization, okay? And that’s how your stream gets propagated out. Exactly. Okay, your page gets gets noticed. Okay, um, let’s see? Well, uh, you were encouraging. We also want to encourage hyre employees and our volunteers to take actions around our company page right kapin okay, we’ll start with the employees. What should they be doing? So your employees should to start with have strong linked in profile, so that that means is they have a photo. They have a summary. They have their experiences listed, and within their experiences they’ve listed you as their employer, and they’ve linked to your company page when they do that, so they’re selecting your name exactly as you have it on the company paid and then on your company page, it will show who all of your employees are. So those brands are linked, and they could also put the name of your organization within the list of organizations they support which just shows that they believe in your mission is organizations who support. Is that something you have to add or that’s by default on a profile? So that is within the volunteering causes field so you can choose to add that field, and when you’re setting up that field, you’ll be asked about thie organizations you support the cause you care about the ways in which you volunteer and how you’d like to volunteer in the future, and that one is really interesting to us or how you’d like to give of your time and talent. It’s actually, the first time we’ve asked a question on the profile so it’s, the first ford looking party, your profile where you get to eighty two percent so that’s from survey. So this new check box that says, how would you like to give your time and talent? You can check skilled volunteering or board service that has, i think around three million people who have checked that and it’s growing really rapidly every week, and so that’s part of why we’re so focused on getting mohr volunteer opportunities up on lengthen is to feed the demand from those professionals who are saying, hey, linked in, i’d like to serve you asked me if i would, and so now we’re we want to be ableto answer them and give them the right opportunities for them to fill in let’s, go to volunteers. What wish? What should be encouraged should we be encouraging our volunteers to do teo show their allegiance to the organization? So within that same section, they should be putting you on organizations they support, and they should be listing their volunteer experience within that field and again, linking over to your company paid so everyone knows that they’re volunteermatch your organization, and then they should be the most active proponents of your company page. They should be sharing your updates out with their network so their network knows that they care about this, and they’re keeping your mission and programs top of mind for all of the people that they know. And how does that how do they share? So when you post an update it they’ll see that on your company page. Yeah, and there’s just a share button on the update so they’ll share it out with their network. Any any unusual, weird volunteer opportunities that you’ve seen way see so many great ones. I don’t know if this is weird, but we our favorite story lately has been one warm our love story. They’re amazing. So one warm coat, i think, goes to that point of what you’re saying, you know, some small organizations don’t have a social media manager and might think that they don’t have time to do these things. And one warm coat is an all volunteer run organization where their board share sherry would has been so forward leading on all new tools. So when we launch boardmember connect, she joined it right away to use premium search to find boardmember sze. Then when we started testing out two years ago, what would it look like if we were to have volunteered board postings on lengthen? She volunteered to test those out, and then she found two new board members through these postings, and one was in seattle and was in texas. And this is ah, nationwide organization. So people aren’t in touch all the time, and she realized, you know, i really want to be able teo build community among my board members have a brain trust so that we can really set the strategic plan the next three, five years. And so let’s have a retreat and let’s get some volunteers who could be strategic planning consultants. Teo, facilitate those discussions managed the retreat really get us tto plan by the end. So she posted on linked in again. And she found this strategic planning consultant who said she would love teo volunteer her time during that weekend, and that she also want to bring in a friend of hers because he thought it needed to planner’s so they were amazing. They facilitated this whole retrieve they actually filmed themselves saying thank you for the opportunity and senate and dust, which was pretty cute. And, you know, sherry would the director of one warm coat, the chairwoman, one warm coat, one warm coat they collected and distributed four million coach last year. And it’s all volunteers. So i feel like if sheri and her volunteers have enough time to find a volunteer to manage their social media, really everyone khun take that opportunity because it doesn’t have to be you. It could be someone else who wants to volunteer their time. We have a couple of minutes let’s talk about the boardmember connect is the way of finding boardmember sze let’s, let’s remind listeners because its been many months or maybe even over a year since i’ve we’ve talked about this, and actually we have some updates since then. So one very exciting change on lengthen is that there’s a non-profit interest search fassett, this is a free search fast it available in everyone. Search experience on lengthen, and it allows you to identify those specific members that i was talking about who have checked the box, saying that they want to do skilled volunteering or serve on a non-profit board. So if you wanted to find someone in new york who has finance expertise and who is passionate about education and who wants to be on a board, you could select all of those facets within lincoln, search and find the hundred or two hundred or three hundred people that meet that criteria outstanding. Yeah, it allows you to tape a powerful, sir. Absolutely. You know, you could go from the three hundred and twenty six million lengthened members to drop down there going. Oh, yeah, all the time. But you could go from this huge pool where the huge pool is not really useful in and of itself. It’s. Only useful when we can take that pool down, teo the hundred or so that are exact members are going to talk to you. Okay, um, what do you love about the work? You do it, lincoln. I love the non-profits they’re using the tools we feel so lucky to get individual stories sent in all the time i managed our email aliases. So, like, i was saying, you can email volunteer marketplace that lengthen dot com that inbox gets so many great inbounds from non-profits saying, you know, i needed a logo and i knew i didn’t have money to pay for a logo, and then i found this volunteer on linkedin and here, check out the logo he designed for me. It’s so rewarding to hear how it’s actually working outstanding and the offer again is for ah, for free posting of volunteer opportunity, you email volunteermatch marketplace at lincoln dot com ilsen dorsey, it sounds like you’re going to be the one who sees the emails. I will, and then i’ll send you your free posting codes, okay? And mentioned non-profit radio, of course, in that important email. Thank you very much for being against. Yeah, thank you so much for having me. And i’m glad it worked. My pleasure. I’m glad it. Worked out that you’d come in the studio and you can find them again on twitter, follow at linked in four arabic number for good that linked in for good allison dorsey, thank you again. Yeah, thanks, tony. My pleasure, tony steak too, and stop talking at me are coming up first. Pursuant they’ve got another free resource for you it’s the donor pipeline report card it’ll help you evaluate the health of your pipeline spot possible weaknesses and you’re donorsearch i plein and help you spot areas of greatest opportunity it’s an infographic you’ll find it at pursuant dot com under resource is check that one out. We’ll be spelling spelling bees for non-profit fund-raising they’re not like the spelling bees that you are accustomed to through your years. They have live music and dancing and stand up comedy, and of course they’re raising money for your charity, and they weave spelling in there. Also take a look at the video ideal events for millennials the video is that we be ea spelling dot com now tony steak too! I’ve got a webinar coming up it is charity registration demystified it’s hosted by rally up, which isn’t all in one fund-raising platform rally up dot com i’m going to explain in plain language what this charity registration morass is all about so that you can get your organization properly registered in each state where you are soliciting donations like, why do you need to comply? What’s, what happens if you don’t? And how do you register and how to exemptions, work and one of the forms? And i’ll be taking questions, of course. Get those questions answered from you, it’s on october twenty fifth, it’s at one thirty eastern it’s free free webinar my video with a link to register for the webinar is at tony martignetti dot com. And that is tony’s take two now for quick, non spurious real time live listen, love podcast pleasantries and affiliate affections you know that all three of those go out last week i felt bad gave it a little short shrift. We ran out of time. I hate that it cost me nausea and wolber rig mus last week after that happened. So the live listener love the podcast pleasantries and the affiliate affections are going out to you. Here are vicky jones and christine use stop talking at me. Welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand fourteen or in times square. New york city at the marriott marquis hotel. And with me now, are you, christine use and vicky jones. Christine is director of individual giving and external relations at the westchester medical center foundation. And vicky jones is planned giving officer weill cornell medical college. Ladies welcome. Thank you. Thank you, tony. Thank you for inviting your welcome. Glad to have you. Thank you very much. Your seminar topic is it’s all about communication. Vicki. Let’s, let’s. Start with you. Why? Let’s make it explicit? Why is communication so important? Well, it’s, especially important in the world of flynn of playing e-giving for many reasons, your donor may no longer be able to help you realize how the gift is to be allocated when the gift actually comes in. So communications and understanding that donor’s intent documenting that gift is very, very important. And, christine, what do we see non-profits not doing so well around communication? Well, i think communication is the key to relationship building. And i think that is really the basis for our line of work. Weigh have tio you. Know, build, strong, concise and really just heartfelt relationships and without good communication skills, you can’t do that. So and, you know, we’re we’re focusing on internal communication is that you’re focusing on the but in the office, correct. So in order to i think to have a strong outreach, you need a very strong to build a very strong infrastructure within the organization and that’s all based on communication and relationships. Okay, where do we get started with this? So take it. So so for me, i know we don’t we don’t do like volleyball. You talk for a few minutes, a few minutes, he took great. So i know for me a lot of times the challenge has been to build internal communications, internal relationships, and one of the i think i think the best way to start is just getting off your chair in your office and going around visiting the other departments that you need to work closely with developing strong relationships, inviting them out to lunch, making sure that you’re all on the same page, figuring out how you can help each other, how you can work together and i think it’s a lot of fun and one of the results i’ve had and i’m sure vicky would agree is, you know, when you leave in an organization you leave with all of those wonderful network, you know, that wonderful network and all those those contacts. Zoho so it’s, uh, not always necessary to just send an email to a colleague who maybe in the office next door cubicle down the hall we can actually get up on go talk to them? Absolutely yeah, email, email is so misrepresented or miss spread in many cases, people will read a tone into something that may not even be there. So i think that when you have communicated face-to-face is a good idea, and then just really saying it was great talking with you, i think this is a great plan and just reiterating what you decided to do based on those communications closer, very important and yeah, email texting i mean, haven’t we sort of lost the the art of face-to-face on dh, the joy of face-to-face i mean, isn’t it for me? I’m so much more pleasurable to have a conversation where i can see the person now a lot of times, it’s not feasible. But when it is when it’s just a walk down the hall, vicky, i mean, shouldn’t we take the walk? Oh, yeah, i think the walk. We have a lovely deep bass voice. Have you a radio trained or opera singer? I think i’m just coming back from either bronchitis or pneumonia, so i just got me on a good day. I got it perfectly. Uh, okay. Let’s, let’s, let’s, let’s. Go back. Christine, what are some strategies were beyond? You know what we talked about so far? And we have a good amount of time together. What else should be paying attention to internally? Well, i’ll just give you some examples of what i’ve done. And it’s been it’s been fairly successful so far. But, you know, basically again identifying the key department that you need to work with, figuring out how you can work together and making it attractive for them. So for instance, you know, just skip over. I know i’m in the world of health care, but in the world of education, admissions and advancement, if they can team up together, they can work together to pair alumni and incoming students and prospective parents and it’s. The most magical thing in the world and it’s so easy to dio but it’s just again, it’s just forming that relationship and we all know here that when relationships, they’re going arrive of the reason usually is because of communication, communication, breakdowns, miscommunication. So if we can really work on those skills and be very proactive, which i think is what we’re talking about, i think we can really change the landscape again building that internal network building the internal structure really speaks volume when you step outside of that institution and go out into the community and start spreading the good word about that institution. If you’ve got a strong network inside, it is amazing what you can do. You know, tony, one of the wonderful things about working at weill cornell medical college for thirteen years is that i’ve built a lot of relationships, not only with my donors, several physicians and faculty of the universe with the medical college, and we also because in dealing with playing, giving, you have to work with your director of operations. You have to also, in my particular case, work with cornell university’s, department of gift in trust, administration and when you work with somebody and in that function in so many different ways, you’re able to identify this, this is a problem, how are we going to be able to stop this from happening or re occurring in cannes? Come on, what are the steps that we can ensure that this one market and you have that relationship history so that you’re not only going to your colleagues when there’s a problem, but you have a long history of working together around problems, and i didn’t very smooth times that when a problem does develop, you’ve got that history behind treyz next-gen one of my favorite things to do, too. And now speaking more towards the medical side of it is just taking doctor’s out to coffee and identifying identifying what it is. They’re funding opportunities are what their hopes and dreams are. And then when you sit down and talk to donors and their expression, a certain wish to be apart, you know, have a philanthropic foot print at yours institution it’s really wonderful because you have all this knowledge in your head about the doctors and the researchers and what it is they want. Teo moved forward. With so i think a lot of what we’re talking about is just consciousness. You have to be conscious of deepening relationship, getting up from your chair, going to talk to colleagues, going to lunch with colleagues, it seems, you know so basic, but we’ve lost we’ve lost consciousness, i think about a lot of these things, tony, one of the things i’ve been working on in the past year is to try and break down the silos in playing e-giving there are many gift officers that i worked closely with that we’ll work together in meeting with a donor and discussing dinner situation with the donor on the telephone and meet with them together, and what i tried to do is i try to make sure that my colleague gets a shout out when any kind of playing gift happens, even if it comes through the annual phone let’s they perhaps somebody passed way. All right, this i always look at the donors giving history, and then i’ll say so and so passed away just received two hundred fifty thousand dollars through there, a state plan towards cancer research they gave for years to doctor and morris breast cancer. Research and i help the people that have been working in building the program know that they’ve been successful in a way they’re not maybe realizing so it’s, you know, it’s, it helps them build their understanding of playing, giving and make them a little more secure with concern. Among a lot of fundraisers is that if i give credit elsewhere, then i i’ve diminished my contribution to the to the to the gift you’re a plan to give the officer and you’re giving credit to the annual fund. A lot of people would think that, well, you know, now now my my vice president or directed development may not appreciate my role in that in that gift. How do we overcome that thinking what i try to do is they try and save this is, you know, i laugh and i told people i don’t get paid commission, so it really doesn’t matter, but what i want to do is to show a serious building relationships of working with gift officers, working in collaboration, you know, we’re trying to say that as gift officers, major gift officers working with our donors, we want to be able to tell them. Yes, i have thought about maybe, including will. I want my gift officers to work with me on a one to one level so that they can hear me saying to the donor, oh, i’m sorry. I have to ask to stay a couple of questions. I hope they’re not too sensitive, and that reassures the gift officers and understanding and feeling a little more comfortable themselves in approaching this questions. So as far as getting credit are, we’re working towards making metrics for our major gift officers and principal gift officers that they work her assist on a plank after two or three within a quarter. But where is beginning to incorporating that by incorporating that, we’re encouraging people to work together. More clap, christine is there. Is there another thought that you might have around? Measuring employees methods of collaboration so that it sort of becomes part of their their formal evaluation process. Well, one of my experiences just recently, too, has been that when you collaborate, it really inspires you to think outside of the box so normally funding sources that everyone thinks about, you know, again, we’re all sort of going after those individual donors, you know, corpse and found things like that. And recently, just sitting in a meeting and i heard a doctor give a presentation, and it reminded me of the research that was going on at a pharmaceutical company, not too far away from where we’re located. So it’s sort of opened up my creative juices, teo, maybe start talking, having talks with that pharmaceutical company to underwrite some of the research that we were doing. That really was a great match. And so i was able to work with the doctor, other team members. So we have team members on our development staff at our corpse and founds the, you know, corporate relations. So we were able to really pull in my individual giving experience with corpse and found with the doctor in the researcher and then the senior staff. And it was it was. It was an incredible collaboration, and it’s been very successful. So i love the way that vicky talks to collaboration and how important it is and how it’s being measured. But what i think the part that really astounds me is the amount of just ingenuity that is a result of, you know, innovativeness, that’s, a result of that collaboration. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked. And naomi levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m dana ostomel, ceo of deposit, a gift. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Yeah. I think you’re doing a lot of nodding. Oh, yeah, yeah. That’s what i love about playing giving its i used to joke around with one of my former directors and i said, it’s kind of like mcdonalds too. You want deal number one don’t number to remember three it’s like once you get together with your donor and you’re talking about what are they interested in? Then you start thinking there’s a project and you know, how much money do they think they could do? Do they realize they could stretch it out over five years? Do they realize that they might be able to create a chair? Believe trust that could provide a income for their child and at the same time provide a societal gift to the medical college? You know, those air, the exciting things, and i think that when everybody starts talking about possibilities that’s, what’s amazing that deal one, two and three also reminds me of monty hall let’s make a deal. I was i was on let’s make a deal in my early twenties, like a deal. What was your costume? I’ve had a green cut out a piece of carpet and my sign said, monty, don’t be a jerk. Let’s. Make a deal. Don’t be a girl. There’s a there’s a deal and let’s make a deal. You don’t say let’s. Make a deal. Did you let’s make a deal? Oh, you did, d i don’t know don’t know. Don’t be a girl, let’s make a deal. Correct. Did monty pick you? I did get picked by you. Did you? Did you indeed a rubber band or a paper clip or something? That he was? I’ll give five dollars for the next rumor mill. I was offered door number one, two and three. And how did you do? I did. Well, i walked away with twenty five thousand dollars. Oh, my goodness. No kidding. That’s well and yeah, that’s. Outstanding. Yeah, about it in a box in new york candy bars. Go figure it’s better than a case of canned squid behind door number three. You got the song? So that was the big deal. You want the big deal? You know, it was more the first deal of the day. Oh, it wasn’t even the deal. Did he ask you if you wanted to trade your oh, yeah, traded every door. But you didn’t. You didn’t trade, you know, i think that’s where i got my first experience. And looking at playing, giving, like, do i really want to do this? Or how about that, eh? So you held on. You held on to your twenty five thousand dollar deal, has spent it quickly. How cool! Glad i mentioned it, by the way. You know, the lights overhead lights went out martignetti non-profit radio with casey crown, the lights are our lights never damn way. Go right through. That doesn’t matter here, uh, bring on the earthquake. No earthquake coming now don’t don’t. Okay, what else? Communications your seminar description. It’s all about communication. You mentioned events. Things can go wrong. Miscommunications around events. Somebody have a story about that or something admonition or something like a bout of each one of us are doing as a certain topic. I’m sure that both christine and i could talk about snappers and events, a lot of them, but we’re actually today i’m the one i’m going to be talking with. The workshop i’m goingto be leading is called dahna a donor disease in a doctor on what we’re going to be doing this. We’re gonna be talking about how a donor came and decided he wanted to support huntington’s research and he wanted to be with one of our top physicians that was doing research in that department. And then we’re going to talk about communications that happened involving that deal of you know what? He wanted to find and this makes the snafu who’s with this started with the fact that he was talking with the director of playing giving at new york presbyterian hospital. Many of you and our donors also were confused as to what’s new york presbyterian hospital while cornell medical center. Well, talk about communications mean, now, that’s not your department is branding and marketing, but that is that is there absolutely right? That is critical. There’s a lot of misunderstanding just in the general population of new york city. Where the heck newyork presbyterian, weill cornell and begin well, it’s a wonderful partnership, but what happens is when we’re working with their donors, we really have to listen to what they’re talking about supporting in this particular case, the the donor met with the director of playing, giving and the head of the department, and they did a little walk through, and the doctor discussed the kind of research he was doing on the donor was in love with everything that was going on and said, this is great, i want include something in my estate plan. I want to find an assistant professorship or maybe a full professorship. And at that point, the director of playing e-giving for new york presbyterian hospital went, i’m gonna have to give you to the medical college because the professorships air with college, because so so we have a collaborative work. Exactly. So he introduced me to the diner, and we put together a suggested request language for the the donor to help achieve his goal. Okay, in a collaboration, well, you know, actually, we could he handed it off to me because you can’t after that point wants to realize with gift is really going to benefit another organization, you know, you know, it’s professional e-giving professionals, we all have unethical standard. We have toe here too. And so, you know, knowing that professorship was, you know, through the medical college, he knew he couldn’t facilitate the gift any kindly directed the donor in the right direction. Christine, what is what are you sharing? So basically, i’m talking about something that mickey mentioned earlier about the silo ing and give you a quick example in the educational arena that i used to work in. And just, you know, just this morning i had a a meeting with a donor i had been trying to get a meeting with for nine months, and the key to the meeting was the chaplaincy at the hospital chaplain, one of the chaplains of the hospital, she this particular dahna was very connected to him personally, and it was because of that relationship, and i was able to get the meaning and working with him in collaboration. So here i am fundraiser working with chaplin, teo teo, just educate the donor, thank the donor for their gift and then to educate the donor on the programs that are coming up to see if there was anything she’d be interested in funding in the future and, you know, it’s like magic, i think you know, vicky would agree. It’s it’s, amazing when you have those internal relationships and those collaborations, the strength of your meeting is phenomenal, and i think that really shines through to the donor. So you’re really presenting a well unified well, educate, you know, you’re you’re well educated, your unified and i think it just presents a great picture to the donor and you feel the key to those relationships is communication. Absolutely so i’m one teo always get up from my chair. And, you know, walk to somebody’s office or walk around the hospital or, you know, go and visit a physician, i think the best place to have those informal meetings in the cafeteria and the coffee shop and those air sometimes some of my best meetings internally just catching up with people, finding out how they’re doing, you know, finding out what they did on the weekend and and all that time you’re building those great, trusting relationships internally, look, you’ll be doing a lot of nodding, yeah, because it’s that’s a wonderful thing i love is that love building relations it’s just it’s always i’ve always been a people person, you know? In addition to being fine getting officer welcomed a medical college, i’m also the president of the philanthropic planning group of greater new york, and what i really like about that organization is the closeness of the relationship between playing, giving people throughout the entire community. Um, you know, it’s, it’s, great tohave relationships that build over the years, one of the things that we know by staffing donors and since i’ve been there for thirteen years, it’s really quite unusual in the non for-profit world is that unfortunately, i’ve seen some of my gifts become realized, but i’ve developed relationships with my donors who at one time wanted to make a gift for cancer research because they knew somebody who had cancer. And then what happened is they learned about stem cell or the geo gnome, and they’re so excited about the science that’s happening today they’re like, oh, thank you. Tell me more about this what’s going on with that, and they wanted that, you know, our donors really want to know more about basic science and about what are we doing and how you’re curing diseases? And what do you mean some forms of lin former now curable? They’re very excited they have this huge, you know, diversion of interest. Now what’s the lesson in communications, you have to keep fluid, because usually what happens in the medical institution? Our gift officers work in either neural cancer. They work in pods, surgery, breaking down those silos right your earlier in christine’s. Exactly, because even though you’re you have a cancer donor-centric might change, but it’s building the relationship with a donor that you’re able to really truly understand, you got to get outside your own world. Exactly. Ladies, we have to leave it there. Thank you very much. Thanks, danny. My pleasure. Christine hughes, director of individual giving, an external relations at westchester medical center foundation and vicky jones, planned e-giving officer for weill cornell medical college. Thanks again. Thanks. Thanks much pleasure listening to tony martignetti non-profit radio coverage of fund-raising day two thousand fourteen. Next week. Have i ever let you down? I won’t. Again. Professor eugene fram returns with his new book going for impact the non-profit director’s essential guide book. If you missed any part of today’s show, find it on tony martignetti dot com, i beseech you, responsive by pursuant online tools for small and midsize non-profits data driven and technology enabled, and by we be spelling supercool spelling bee fundraisers. We be spelling dot com. Our creative producers. Claire miree half sam liebowitz is a line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez. And this great music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of offline as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for November 7, 2014: LinkedIn Volunteer Marketplace & Stop Talking At Me!

Big Nonprofit Ideas for the Other 95%

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Alison Dorsey: LinkedIn Volunteer Marketplace

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Vikki Jones (l) & Christine Hughes at Fundraising Day 2014
Vikki Jones (l) & Christine Hughes at Fundraising Day 2014

Vikki Jones & Christine Hughes: Stop Talking At Me! 

Vikki Jones and Christine Hughes will help you avoid common problems and improve your internal communications between people and departments. Christine is director of individual giving and external relations at Westchester Medical Center Foundation and Vikki is planned giving officer at Weill Cornell Medical College. (Recorded at Fundraising Day 2014) 

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