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Nonprofit Radio for June 14, 2019: Giving Tuesday & Candid

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My Guests:

Asha Curran: Giving Tuesday
It’s time to start your prep for this rapidly growing giving day, this year on December 3rd. Asha Curran, CEO of Giving Tuesday, gets you started.





Jacob Harold & Brad Smith: Candid
Guidestar and The Foundation Center have merged to form Candid. Their respective former CEOs are with me to explain what it means for your nonprofit. They’re Jacob Harold and Brad Smith, Candid’s CEO. 











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Transcript for 443_tony_martignetti_nonprofit_radio_20190614.mp3 Processed on: 2019-06-17T12:34:38.637Z S3 bucket containing transcription results: transcript.results Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results Path to JSON: 2019…06…443_tony_martignetti_nonprofit_radio_20190614.mp3.390956394.json Path to text: transcripts/2019/06/443_tony_martignetti_nonprofit_radio_20190614.txt Hello and welcome to Tony martignetti non-profit Radio. Big non-profit ideas for the other 95%. I’m your aptly named host. Oh, very nice to be back in the studio live after several weeks pre recorded and I’m glad you’re with me. I’d suffer the embarrassment of Mega Lo Kyra if you handed me the idea that you missed today’s show. E-giving. Tuesday 2019 Part one It’s time to start your prep for this rapidly growing e-giving day this year on December 3rd, Asha Curren, CEO of giving Tuesday, gets you started, and Candid Guide Star and the Foundation Center have merged to form Candid their respective former CEO’s air with me to explain what it means for your non-profit. They’re Jacob Harold and Brad Smith candids. New president on Tony’s take to summertime is planning time. We’re sponsored by pursuant full service fund-raising Data driven and Technology enabled. 20 dahna slash pursuing by Wagner CPS Guiding you beyond the numbers whether cps dot com and by text to give mobile donations made easy text NPR to 444999 It’s a pleasure to welcome Asher current back to the show with a new title she is CEO of giving Tuesday the global generosity movement that we’re going to learn a lot about. She’s also chief innovation officer at the 92nd Street Y, but not for long. She’s a fellow at Stanford University’s Digital Civil Society lab. She’s at Radio Free Asha and giving Tuesday Is that giving Tuesday dot or GE? I should current Hello and welcome back, Tony. Nice to be here. Thanks for having me. It’s my pleasure. Thank you. Um So tell me about your this new, exciting title that you’ve got CEO of of ah e-giving Tuesday. I didn’t know like that. Sounds to me like CEO of Of metoo are I don’t know, how does that work or CEO of Christmas? It is pretty funny. Well, so e-giving Tuesday’s the movement and on DH movements have lots and lots of leaders and all those leaders Coke create e-giving Tuesday e-giving Tuesday is also how the leadership and has a new organization. And as you know, we have seen incubated at the 92nd Street y forgiving Tuesday’s the 1st 7 and 1/2 years and so we’re going to be transitioning to become independent, which is really exciting It doesn’t make a huge amount of difference to your average e-giving tease, a participant or or a fan or super ambassador. But it makes a big difference to us because it’s really interesting. Actually, they consider that for everything giving Tuesday has has done and for how much it’s grown in the past eight years. E-giving Tuesday has never actually had a single full time employees, myself included, and that just became an unsustainable situation. So the 90 Seconds she wide Belfer center, which I direct the full time leadership and giving Tuesday, needs full time leadership. And and so I’m going to be transitioning out to work full time on giving Tuesday and really double down on arika. Wonderful, you’re our first guest on about giving Tuesday was Henry Henry. Tim’s the CEO of the many secretary. Why, after the first after the very 1st 1 Andi have sampled it from time to time after that, So So this is a paid position, all right, Where does the where does the money come to pay to pay you? Is that is that from the Why? No way. Stop, That’s that part’s not really changing. We fundrasing freezing Tuesday we had fund-raising for years has been very generously supported by the Bill and Melinda Gates Foundation, so they will continue to support us and we will continue to raise additional funds as well to support all the different parts of the movement that that we want to support and cultivate, including our leadership team. Yeah, and what are the other leadership positions? I don’t I don’t think people know this And plus, it’s all brand new so but I don’t think I know that it’s not new. It’s actually it’s not brand new over there. Over the years, we have built up e-giving Tuesday team court what we call our core team because it’s really important to distinguish the are core team from the leaders that exist all over this country and all over the world who are leading like entire giving Tuesday country movement Right there. We don’t consider them part of our quarantine, but there’s certainly part of our broader community and our broader network. We all work extremely closely together, but our team of 10 is my self, A data lead. We have a strategy lead way, have a fund-raising and data support. We have a global community manager. We have a social media manager. So yes, there are definitely people that are devoting lots and lots of time, making sure that we amplify all the good work that giving Tuesday is doing all over the world. You know, sometimes we have, you know, certain strategic objective that come from us. But often what happens e-giving Tuesday is that we see something, something meaningful, something inspiring, something that we think a lot of tension organically emerging from the movement. And then we, as a team talk about how we can best support that. So there have been lots of different examples our community campaigns, for example, which are entire state or small cities or big town whatever that come together to create a e-giving Tuesday campaign that pulls together all of the different segments and sectors of that community and really reflects that communities, identity and population and a sense of civic pride so that we had no expectation that that who happened, We just had no idea when we first launched e-giving Tuesday and that first, you know, years that Henry and I were working on it. That’s not something we expected to see. It happened. And so our job as a team was to make it at six. Cecil, as we possibly could offer all of the additional support convening power, all of that to what was emerging organically. Another example is our country’s leaders. We had no idea getting Tuesday. We cross borders now, As you know, we we predicated it on Black Friday and Cyber Monday on Thanksgiving, for that matter. But I mean, that’s all pretty us focused. But almost immediately giving Tuesday started to cross Borders, and now we’ve We’ve passed 60 countries, so we spend a lot of time in this sort of Pierre learning ecosystem that those country leaders have come to comprise. Okay, I see so right, not new, but I still, I think, widely unknown. I think people think it’s all undistributed, and, um, I don’t think that’s commonly know that there’s this leadership team of 10. That’s really no, I think you’re absolutely right and partial Tony, that’s kind of fine design, like we’re not, You know, we’re not enough self promotion, you know, exactly minutes, and I think it’s really interesting. You know, a movement can be leaderless right and that there’s nothing wrong with that. It’s just a different model on DH. Movement can be leader full, and we like to think of it in that way that we’re not the only leaders of the movement. But we are way are certainly hear ourselves as its backbone. Yeah, it’s all. It’s all very new power to give old Marge Teo Henry’s book and he’s been on talking about. He was on talking about it when it came out. Yeah, it’s all very new power. So are the Are the 10 people going to be full time e-giving Tuesday employees or just US CEO? No. So what? We’re going to be full time team final e-giving on Tuesday, the full time attention it really needs and hopefully, you know, fingers crossed. Many will raise enough money. Teo even hyre. Beyond that, I don’t think we need to ever become a you know, a a massive team. I don’t think we ever need hundreds of people, but I do think that as we expand to all of these different countries as we get more deeply into data work, we certainly want to be as well staffed as we possibly can be to try to achieve everything that we’ve achieved. But we’re very nontraditional when it comes to fund-raising as well, because we feel like we could do good with whatever we raised, right? So if we raise $100 will do $1000 worth of good with it. If we raise $1,000,000 etcetera Will Will will always parlay that into into exponential growth, as we have so far. All right, Well, congratulations on this new transition. Yeah, that’s happening in just a couple weeks, right? Is it July 1st? Is that one? It is, indeed. It’s happening on a lifer, so it’s really it’s really coming up, and I’m very excited about it. Awesome. Uh, we all are. All right. We gotta take our first break standby for me, Asha Pursuing two. They’ve got a podcast. Ah, and it is Go beyond. It’s hosted by their vice president, Taylor Shanklin, who is a friend of non-profit radio, of course, and has been a guest. Recent episodes of Go Beyond our Self Care for Leaders and for Digital Trends. For 2019 you’ll find their podcast go beyond at pursuant dot com slash resource is now. Let’s go back to giving Tuesday 2019 part one. All right, so that’s, er good news. Fabulous news. Congratulations again. So let’s, uh this is going to be the first of two times that Will, we’ll have you as, ah have the pleasure of you as a guest and now honored to have you as a full time CEO. Uhm, that’s kind of like that’s kind. Like any sample ward, our social media contributors. She started when she was marketing manager or whatever. What marketing lead for? Not for non-profit Technology Network. And then when she became CEO, she I’m glad stayed on as our social media on DH Tech contributor. So you’ll sew in your new position as a full time CEO of e-giving Tuesday. Well, we’ll look forward to having you back, and I’m glad you’re here today. So this whole announcement, Graham. I’m looking forward to you. Thank you. All right, um, so let’s get people motivated. Who have heard of giving Tuesday? Still, there’s still some reluctance, but I see I hear that waning. It’s not like in year one or two where, you know there was there. Was there a lot of naysayers that I think, at least in the press that I read. I think that’s declined. They’re still occasional, but you know, that’s fine. I mean, they’re entitled to their opinions. But for those who need some motivation for being involved with e-giving Tuesday on December 3rd of this year, what can you provide? How it’s growing, how easy it is to participate, etcetera. Oh, boy, we’re to start. You’re gonna have to shut me up, Tony. Okay, we’ll start with Okay, Let’s start with a couple of common misconceptions. Maybe works. So one thing that I hear expressed a concern is that e-giving Tuesday’s encouraging people to move money around on different days rather than being additive. Uh, we’ve done extensive data analysis on this and you know conclusively that giving Tuesday is indeed providing a net list and giving. So, you know, I think the concern that you’re simply moving the donor from December 31st to December December 3rd is pretty misplaced. I think instead, it’s best to think of giving Tuesday as as an opportunity to be more experimental as an opportunity to be more collaborative, not to use the buzzword, but as an opportunity to beam or innovative. I think that these are all muscles that be non-profit community really, really needs to flex its an opportunity to become more more digitally literate on fluent and and again, I think that that’s the muscles that the non-profit world needs. TTO play. So we see a lot of money being raised. Obviously, on the first e-giving Tuesday, we were able to count $10,000,000 being raised online, and they were able to count because, as we all know, data and the sexual notoriously poor and were able to count simply on aggregate total of the different transactional platforms to give us numbers and we add them all together. So that was 10,000,000 in 2012 and it was north of 400,000,000 this past e-giving Tuesday. And that’s that’s $400,000,000 that is made up of gifts, on average size just over $100. So we’re not talking big philanthropy here. We’re talking the grassroots e-giving. Our data also indicates, but be, uh, about 1/4 of giving Tuesday. Donors are new and about 75% are consistent, so it’s an opportunity both to rally your supporters that you have already and also to engage new ones so that sense of experimentation is often around. How could we speak to people in a new way that really gets them engaged with our cause or our issue? It means playing with a lot of traditional assumptions. And what I see a lot of is sort of operating, making decisions based on quote unquote best practices. That might have been true 10 years ago, even five years ago. That simply aren’t true now. And so I think it’s a really good opportunity. Just start from the ground floor, right? If you if you didn’t thank you. If you thought you didn’t know anything about donorsearch gauge Mint or stewardship, what would be the things that you would try? WAY have over 80% of our participating non-profits report to us that they use the day to try something new. To me, that’s a big metric of success. Even if they don’t make their goals because trying something new, that sense of experimentation bye collaboration. I mean reaching out to other organizations to look at them as mission aligned collaborators rather than competitors, as we so often do. We see a lot of that around giving Tuesday, and it really requires taking a step out of your comfort zone. But the lessons learned from things like that and the new muscles being strengthened, our things that benefit and organization all year round. Once you once you learn new lessons, you can’t unlearn them. So we don’t think of giving Tuesdays. Just how much money can you raise on this one day? But really, how can you think differently about engaging people around your mission, right? Not just around your bottom line, but really reasoned that you are the reason that you exist. The thing that you were here, the tackle okay. And the sector has been talking a lot about for years about collaboration. I I’ve heard it Mawr in grants, funding applications, clap teamwork, collaboration with other non-profits. But you’re talking about it in the digital space. So it’s it’s it’s billing over From from what I thought was the genesis of it, which was foundations wanting to Seymour collaboration. Yeah, I mean, when I when I talk about the kind of collaboration I see on giving Tuesday as far more than digitally, you know, we see groups of arts and culture organizations, groups of immigrants, rights organizations, groups, of women’s health organizations are looking out for each other to try to really Coke create not just a fundraising campaign, but really a storytelling campaign and awareness raising campaign. So it becomes less about how much can we raise versus them? Where’s our logo gonna go? How much credit are we going to get? And much more about we all exist to tackle this same mission. How creative can we get in telling a story about why this cause is so important? So I draw a real distinction between transactional collaboration, which is much more along the lines of I’ll scratch your Back, you scratch mine and transformational collaboration, which really involved taking the strength of different organizations and, frankly, different people. Right, because all of this stuff is actually driven by human thought organizations and bringing them together to create something entirely new. So I’m very in favor of that latter part of that lot of definition of collaboration, which also carries, Let’s face it, more risk right in giving up some control over exactly what you’re going to do in the first roll over some of your data, things like that on DH. I’m very much of the mind, that kind of risk tolerance, something that we that we very much wanna build If I’m in an organization and I want to raise this with my vice president or my CEO, how do I start to get buy-in? I’m going to find something that e-giving tuesday dot or gets going to help me get some organizational buy-in or get some talking points that I consulted. Thing. Raise the conversation. I think you know, doing this accessible giving Tuesday campaign. First of all, it doesn’t have to be its resource intensive. So that’s one way to get buy-in, right. Any any good leader should be encouraging their employees and not just only their senior employees, but all of their employees to really think creatively and to try new things and have some tolerance for failure. So I think trying something new on giving Tuesday can can be a pretty light lift financially, and that’s one way Teo that’s one way to sell it. Pointing to the data is another way, right? This is This is something that’s raising people a lot of money that’s forcing people to think different organizationally. That’s become so much greater than just a fund-raising Day that you know the reasons to try it are ample, and the reasons not to are few. It’s not going to do If it doesn’t work, it doesn’t work. We’re not about every single person participating e-giving Tuesday. But I think if you do go on giving Tuesday website way, always say there’s no such thing as stealing and giving Tuesday. There’s only joyful replication, so we way absolutely encouraged people go online. Read the hundreds of case studies that you’ll find their fund-raising case studies non sun grazing case studies, collaborative case studies, community foundation case studies and go on and on and on corporate, You know, houses of worship and find something that works for someone else and try it so it should be an opportunity to innovate. It shouldn’t be crusher to innovate, right? People should feel a sense of, ah, a sense of adventure when they embark on getting to a campaign. And I think one of the reasons that giving Tuesday is so sticky for people I mean real people, regular people, not sector people is because it has a very celebratory overtone right e-giving Tuesday is not about morning. All of the weighty issues that we all have to deal with it out, celebrated in our ability to make an impact on them. And so if you see all the photos we have the privilege of seeing from all over the world, we’ll see over and over again. Is Thies peace with pictures of people together and looking really happy? So there’s something about this sort of communal right giving as a human community that is very sticky to people. And I think that organizations do the best when they leverage that fact. Can you share a story? I know I’m putting on the spot. One of the one of the collaborative stories. Maybe it’s ah, couple of medium size non-profits. Anything come to mind that you can share so we could take this out of the abstract? Sure, although I hate to do it just there are so many. But I will take a couple of examples and before you do that, I will also say along the lines of selling it internally. Okay. Another misconception about giving Tuesday is that big organizations like multi national you know, huge budget non-profits do better than small and medium sized non-profits, and that is emphatically not the case. In fact, small and medium sized non-profits tend to do better, then huge non-profits, and I’m I’m quite sure that the reason for that is first of all, those. Those small non-profits can often tell Justus compelling a story, but also they often have the ability to be more agile. They left weighted down by bureaucracy, so they’re often idea they’re often able to just sort of put an idea out there, give it a try without having to run it through multiple layers of approval. Rating is important. That’s important for people to know. So one example that comes to mind is there’s a small community foundations in a town called Bethel, Alaska, which has, if I’m not mistaken, 12 area non-profits. Now this town is is the administrative hub for a series of native Alaskan villages that surrounded It has won four way stop, and a few years ago, on employee at that community foundation, not even the most senior employees decided to do a collaborative effort that brought together all of vessels non-profit. And so they did a volunteer campaign where people stood outside of that four way stop all day in a sub xero temperatures, and they gathered donations from passing motorists talking about their area, non-profits and all of the good they do. And then they divided that money equally between those non-profits. So that was an entirely new model and also just amazing story of leadership. That young woman is entrepreneurial and she is creative, and she was able to, you know, put this game changing idea out there. And so the fact that that could be implemented in a town like vessel and also in let’s say, the entire state of Illinois or New York or Arkansas is exactly what we had in mind when we created giving Tuesday as an idea that could really be adapted to anyone or any town or anything or any cause. One collaborative story that I really loved. Tony. There was a group of women’s health organizations in Wisconsin that had always been competing against each other for donors. Ellers we see so often that’s pretty much the default in the sector. And instead of doing that, they decided Teo again do this collaborative campaign. It was not about their their individual P and l’s. That was not about their individual brands But that was about the mission that they were trying to serve collaboratively rights and sew up. That seems so obvious, but I think often mission can become subsumed to brand. So these these organizations were all trying to help women in various ways. They got a local tavern to devote space to them tohave an awareness raising party, basically and fundraiser. And then they had that they got a ton of people came and they again distributed the funds equally. We also see models where organizations will come together, do a collaborative storytelling campaign, and then fundez goto directly to the whatever organization people want to donate too. So it doesn’t have to be that sort of equal divvying up of the pot. It doesn’t have to be anything right. It could be whatever a group of organizations decides hyre to co create together on DH more entrepreneurial better. In my opinion, this is a thank you. These this excellent storytelling in news for our listeners because they’re in small and midsize non-profits and your your larger behemoth organizations are are going to be to your point. First of all, it’s going to be difficult. And then in the end. It’s probably gonna not be so successful anyway, even if they’re even if you can overcome hurdles in willingness to collaborate. But but the small organizations, they have that agility. You’re right. They’re not so deep. And they can. They can knock on the door of another local organization or one you know, many states away, but you know, digitally, they can come together. Um, that so very good news for our listeners. Yeah, you’re exactly right. And then a big priority for us here. Tony is going to be too, too very intentionally Try to create more of those kinds of coalitions, even at a global level. Like so, even seeing organizations that are devoted to social justice of various types coming together to form interconnected network. Because we’ve seen how incredibly useful and productive and inspiring that is among the networks that have already been created with e-giving Tuesday if you can imagine an idea being born in Taiwan and then being implemented in Tanzania within the same two weeks, fan, if we created more of those kinds of network, imagine how radically change and improve the sector. How do you encourage that that international part elaborations about your first question, you know, why does e-giving. Tuesday Nida Core leadership team? I think part of what we what we exist to do is to set a culture and a set of behavioral norms and expectations within the broader giving Tuesday community on a big part of those norms and expectations are that we are as generous within as we are without. So the philanthropic community is often far less still in profit, inside itself, right inside, inside the bubble and with with each other with our what should be our colleagues. Then we are out into the world. And so our network of global leaders, for example, are connected every day, every single day of the year, not just about giving Tuesday. They consider it an obligation to share good ideas and things that have worked with the others in that community, and they find joy and reward in seeing those ideas picked up by others. So there’s no sense of I’m going to do something that works, and then I’m going to afford that ideas so that it only works for me. There’s a sense of I want to see this popping up everywhere because it’s because it’s done so well, we just have a couple minutes left. What are you alluded to? Outdated best practices. Could you, uh, identify a couple of those? Take a couple of those off that you think we’re holding on to need mistakenly. Yeah, sure. And, you know, I’m sure people will be very annoyed with me, but, uh, so one would be the conflict of donor fatigue. I think what I’ve seen, you know, from my observation and from the analysis that we’ve done of the data that we have available to us, donor-centric has become more of an excuse then a fact within the sector. Right? So you don’t see the corporate world worrying that it’s selling too hard. You don’t see the corporate thing that they’re making. They’re asking people to buy and buy again and by again, Right. But you do see that same worry in the sector that we’re over asking that people give. But then they get tired of giving quite on the contrary, our our observation and our own analysis find much more than generous. People are generous. They give over and over again. And they gave in multiple ways. And so you know when you look at giving Tuesday 2017 right? What you saw was ah, fall. That was a series of basically terrible things happening. There was a Hurricane Maria. There was Hurricane Harvey, that was, you know, any number of a natural disasters and people were giving after each one of those. And then they gave again in record amounts on giving Tuesday. So we do see some disturbing trends of e-giving going down. But we do see also these really hopeful trends of generous people giving and giving in multiple ways. The second outdated idea I think that I would raise is this idea that people give either in one way or another. So the way that that worry is currently manifesting in the sector is Oh, my gosh, people are giving so much to their neighbours kapin surgery on an individual cat with a crowd funding site that they’re not going to give anymore to non-profits. That seems to be a kind of logical reasoning, but we don’t see it and we don’t find it in our own numbers. On the contrary, what we’ve found is that he who gives the surgery are more likely to get non-profits because they are generous people and generous people give and they give in multiple ways. So I think, you know, back to your reference to new power everything has changed about the way that people engaged about the way that people communicate and about the way that people care about causes. And we need to pay such close attention to those huge ground 12 and tidal shifts so that we know what’s actually happening and react accordingly rather than do things based on the way people communicated and connected and engage her causes back in the day. All right? Or should we have to leave it there? That’s perfect. Thank you so much. Uh, so welcome. Thank you. Pleasure and perfect timing. Asha. Caryn. See, People think this all happens, but this is all planned out. This show was produced, for God’s sake Current. She’s CEO e-giving Tuesday doing that full time. Starting July 1st, you’ll find her at Radio Free Russia and you’ll find giving Tuesday and all the resources and the tool kit everything she’s talking about at e-giving tuesday dot or GE And I love seeing female CEOs. So congratulations again. And Asha, Thank you. Very much look forward to having you back in October. Thanks, Tony. And I do buy. Wonderful. We need to take a break. Wagner, CPS. They’re accountants, for God’s sake. You know what they do? Do you need one? Do you need help with your 9 90? Do you need a review of your books? And maybe it’s not a full audit? Um, you know who to talk to. It’s you goto wagner cps dot com to start, and then you talk to the partner. You eat each tomb who’s been a guest of times two or three on DH. He will tell you honestly whether brechner is appropriate for what your accounting needs are. So it started at Wagner cpas dot com. Now time for Tony’s take to summertime is planned. Giving planning time. I think this is an ideal time to give thought to either moving your game up in plan giving or um, for lots of small and midsize shops. It might be starting your plans giving program, which I’m always evangelizing and advocating for summertime is good time for planning. You can get your CEO tto take your proposal on the beach with her or read it on the plane. It’s a little slower time. I mean, it’s not dead. That was, I think that’s sort of outdated, you know, summertime dead time, but you have a little slower time. You can give thought to what you want to do, what you want to pitch to get your plan giving program started. And, of course, I advocate always starting with simple charitable bequests. The marketing and promotion of GIF ts by will so use summer time so you can rule out in the fall. Or maybe it’s a January rollout. But use this time to, ah, to advantage for planned e-giving planning and is more about that in my video, which is at tony martignetti dot com. And that is Tony’s Take you. Now let’s talk about Candid Sam. We have a guest. They are Jacob Harold. He’s executive vice president of Candid, the Data Platform for Civil society. He was president and CEO of guide Star. Jacob has worked at the Hewlett Foundation, the Bridge Span Group, the Packard Foundation, Rainforest Action Network and Greenpeace Yusa. He’s at Jacob. See, Harold, I hope we find out with C. C. Is for and candid is that candid dot or GE and www dot candid dot or GE and also a way of Brad Smith. He’s the president of Candid. He was president of the Foundation Center. He’s been at the Oak Foundation in Geneva and the Ford Foundation. He’s on the board of the Tinker Foundation and the advisory board of the United Nations Trust Fund for Human Security. Gentlemen, welcome to non-profit radio. Welcome back to both of you. Got to be here. Yeah. Great feedback. Thank you. Thank you. Brad. Uh, Harold Jay Jacobs. I’m sorry, Jacob. What’s the What’s the C for in your middle name? What’s your middle name? The C is for Christopher, my eldest uncle. Okay, Jacob. Christopher. Harold. But he’s just at Jacob. See Harold. Ah. All right. Um, I feel like we should start with Brad, the president of Candid. This all this all emerged in February of this year. Uh, what’s going on? A candid bread. Well, first of all, yes, it emerged as a 1st February 1st, but it’s been a decade in the making. The original conversations about this actually started in shortly after the recession in two thousand 9 2000 Can, uh, we started a series of deliberate conversations between the CEOs of both organizations at that time was Bob latto Huff from Guide Star, and we began to see a week collaborate together, commissioned a study into 2012 in-kind consultants to make the case for to bring the two organizations together at that time. The advice. That’s not so fast, but here’s what you can do to collaborate. We did that. We learned a lot about each other, establish a lot of trust among our teams and brought back to consultants in 2017 to take another look. This time they said, full speed ahead. Go for it. So 2018 we we barton long process involving both boards, uh, to do the pre work toe. Actually bring the two organizations together and we inked the deal on January 31st and launch Candid January February 1st on What? Why the name Candid? Yeah, that’s a lot of people ask that question. Which is good, right? I mean, that’s what the name should D’oh! Okay, we didn’t want to call the organization buy-in Foundation Center because, well, that would not be that wouldn’t that wouldn’t have been fair to guide Star That would not have been fairly crowdster. So exactly one. What the foundation center did already wasn’t really captured adequately by the name. GuideStar, in a sense, might not have been fair to foundation center, but would really drove. It wasn’t external professional branding process, that consultant. They did a survey of the staff and surveys stakeholders and the South overwhelmingly decided We need a new name going to leave the past behind and be an organization for the future. And we began to look around at all the names out there in philanthropy, and they’re all the centre for this center. For that, they’re all effective. They’re all sort of similar, and they started to throw at us one word names and the one they threw out there, which he sort of corrects our heads and candid. I was the one that ended up sticking for a lot of reasons. One, because it’s a really word that one was made in. The last words I write to it actually evokes the history of both organizations and our approach to information, which is to be candid about the real information about the sector to really show the sector as it is. So the people in the sector can can do good and make the world a good as it could be. Um, see, So Jacob what? What is the the advantage for non-profits? Our audience is small and midsize shops. How will they benefit from the new from candid? Well, you know, for the first year, you know, from the perspective of a small to midsize non-profit, not a latto current change. Both of the parent organizations programs are continuing, and we’re trying to strengthen them. But over the long term, we think that together we’re going to be able to serve the field as a hole in I’m totally new ways, and I’ll mention a couple. One is to provide a multidemensional view of the work of trying to create social good. What’s happened in the past. We’ve had these fragmented databases grant information over here, information about non-profits over their information about social indicators in 1/3 place, and we believe with databases and resource is and networks of the two parent organizations, GuideStar in Foundation Center. That candid can offer that full of you. Um and that’s gonna be important for small non-profits that don’t have the resource is to constantly hyre consultants to God and do a ton of research or don’t necessarily have the network’s toe have connections, too. The biggest foundations or, you know, the partners that might allow them to do more together. Um, and we also think that the set of resource is that the two organizations provided, um, can be presented in a way that’s just easier for non-profits access organized in a way that that really brings to the top. What’s most important? That’s one thing. The next thing is that by bringing the two organizations networks together, we think we can begin to weave together many of the different fragmented activities around the field. And for a small to medium sized non-profit, the most concrete example is filling out a proposal for foundation funding. But right now, if you were applying to 10 foundations, you’re probably filling out 10 proposals that are all different from each other but are actually asking a lot of the same questions on. And there’s a ton of waste in that process. And not only is their waist i’ma non-profit side, it makes it harder for foundation’s tto. Learn and compare with their peers. And when you look at the networks that Guide Star brings with some of the major technology platforms Google, Facebook, Amazon or major national donor advised funds. Fidelity, Vanguard, Schwab. And then you look at the network that foundation center has with local partners all around the country and indeed, all around the world, hundreds of them where their actual training’s actual relationships. You have a combination of bricks and clicks of a cyber network and human network that we think it’s really powerful. And so we believe that together we’re going to be positioned to begin to establish some common systems of how information flows around the social sector, not making judgments about one organization versus another, but just creating some efficiency in how people learn and how they share their story as an organization. Will we be seeing new new new tools and databases and similar to the Teo well, the foundation directory or the 9 90 offerings that Guide Star has? Will What what’s What’s plan? So right now we’re going through a process of trying to really understand each other’s tools in a much deeper way. Um, we certainly both parent organizations knew the other organizations core tools. We didn’t know him from the inside. So we’re going through that process right now. All of that functionality needs to continue because the ability to find a foundation or I learned about a non-profits programmatic objectives is going to continue R sort of medium term opportunities begin to weave them together so that we can, in one interface, begin to see how these different types of information interact. Um, there are some brand new products that we’re looking at. I’ll give one example is give lists, which are lists of non-profits recommended by experts or that reflect the portfolio of giving of a given foundation. There a number of other ways to generate them. Um, and that’s a tool that we’re that we’re working on right now. But the truth is, right then we have a lot of separate tools. What’s most important is to create a user experience that’s easy for people, and that helps them do their jobs better. So that may mean overtime, just like in the this combination of two organizations that we built that we blend together some of those tools, but keep the core functionality just make it easier to use. Tony, I think it’s, you know, it’s important. Both organizations have you No one through the the Syrians of you, you tell them I work in foundations dunaj, murcott, GuideStar. And usually they know you were sort of one thing. Like I’d say, Oh, yeah, I get nine nineties there or, uh, foundations that are in your foundation director online. Individually, we do so much more than that. So it’s taking all that so Muchmore putting it together, focusing and making much more tighter building synergies between the existing products and services, then building some new ones on top of that. But most important is making it really easy and clear for the user howto access. Exactly what that non-profit Exactly what that foundation social entrepreneur individual donor needs to do what they want to do in the world. Yeah, Andi, I’m glad you mentioned individual donor. This is Guide Star has been a wonderful, important resource. I think 10,000,000 users last year, Jacob. So this is all coming together for individual donors, too. So it’s so it’s ah, holistic in that in that respect that it’s it’s all elements of the community as well as people who are supporting it. A cz well as institutions that are supporting it. Yeah, way talk. You know, we sort of all state non-profit sexually say philantech sector. I think we’re all struggling for exactly what you call the sector. I mean, sometimes I hear it candid. We’ve been, you know, talking about the social sector. Because in today’s world, you have non-profit. You have individual givers. You have social entrepreneurs. You have be corpse. You have corporate social mance ability. You have a mission or impact investing. You have a lot of different kinds of organizations and individuals. They’re using a lot of different mechanism to create good in the world. And that is something that we feel as a combined organization. We can capture and synthesize and put out a really powerful way. All right, we’re going to take We’re gonna take our last break standby text to give. They’re five part email. Many course dispels myths around mobile giving. Earlier, Asher was dispelling myths around fund-raising. These do not mobile. Giving these these gifts do not have to be small gift. They could be in the hundreds. They don’t need to go through the donors phone company. That’s one way of doing it, but you don’t have to do it that way. And phone companies typically put a cap on these gifts. That’s why the misconception that they have to be small double digit gifts to get the email. Many course from text to give you text. NPR November Papa Romeo to 444999 I want to do the live listener love and and there is a lot of it. We’ve just going to go down the list of alternating between abroad and domestic. Young San Young, San Korea, Korea On your haserot comes a ham Nida Live listener loved their Henderson, Nevada, Tampa, Florida New Bern, North Carolina. Special, of course. Teo New Bern. Close to where I live, Washington, DC Reid City, Michigan. San Francisco, California. Brighton, Massachusetts. And Hanoi, Vietnam. Sand Salvador, El Salvador. I think that’s new. San Salvador. Welcome. Live love to you, Palestine. We can’t see specific region. We just know there’s a listener in Palestine, New York, New York. We have multiple and Brooklyn New York. Where’s Bronx? Queens? Staten Island. They’re not checking in today. Uh, but that’s all right. We’ve got Manhattan and Brooklyn live love to each of our ah, live love goes out to each of our live listeners. And, of course, the podcast Pleasantries toe are over 13,000 listeners in small and midsize non-profits, where they’re an executive director, fundraiser boardmember consultant to non-profits. That’s sort of the declining proportion that you each bear to our audience. The pleasantries air with you. I’m glad that you’re listening on the on the time shift in the podcast when it fits into your schedule. So glad that you’re with us. Pleasantries to our podcast listeners. We have, Ah, we have but loads more time, actually. For for Candid with Jacob Christopher, Harold on Brad Smith, Bradley Case Smith Don’t be formal. Let’s see well, some of the materials from Promise that Candid will further increase transparency and collaboration. Nasha and I were just talking about collaboration around giving Tuesday. Brad, how is this? How is candid going toe foster collaboration among entities within within our community? Well, you know, if you start to think about it, the two most important things to know if you’re going to collaborate our first of all sort of the lay of the land who is doing what? Where let’s say you’re under certain charter schools, you’re interested in animal rescue. You’re sitting human rights, whatever you need to know, and for a specific geography where you wantto work, who’s already working there and where the resources are flowing. And then the second thing you want to know is, Well, what to those that are already working on this issue? Know about it. If you don’t know those two things, you’re you’re likely to put your money where you can see they’re not needed or it won’t be effective. And if you don’t really know what people have already learned, you’re basically gonna be recreating the wheel. So with the vast resource is that both organizations bring to the table of candid, we’re going to be able to actually for geography issues and causes. So you, who’s doing the work on the ground? The different flows of money that air coming metoo support that work where there’s probably more money than I should be going where there’s not enough money and when there’s no money at all, and also by by capturing the outcomes and output to these organizations through our profile program, the research and evaluations and case studies who are issue lab resource. We’re also going to be able to tell you what’s working and what’s not. So you could really hit the ground running and figure out who the best partners are for you work. You know, the lack of collaboration in our sector in our sector is what keeps it from being more than the sum of its parts of the world. Needed to be more than the sum of its parts. You can pull all this all this together breath. We can pull it together. We’re already putting together quite a bit of it, obviously. You know, for some, geography is more difficult than the other. And we have global ambitions. We already have a lot of global relationship, do a lot of global work. Obviously, no one’s ever going to be comprehensive for the entire world. We have a really good shot at being pretty close to a conference on a lot of this information in the US. Okay. Okay. Uh, and of course takes time to develop this with the expertise and the data. The data gathering are, um oh, and and I apologize. Uh, your Bradford Smith, not Bradley got that wrong for that that happens all the time, But most people just call me Brad. I know. Well, that’s what I’m doing. But you could’ve corrected me. I would have been offended. Redford Cat. Okay, um, now I see lots of offices. Um, are those the old those of the foundation Centre offices in New York? Williamsburg, Virginia, Washington, DC, San Francisco, etcetera. Those those foundation centre offices? No, they’re actually have both offices. We had overlap in way have overlap in Washington, D C. And in the Bay Area. And we’re consolidating those into single offices in both places. And the other locations are either foundation center locations or, in the case of Williamsburg, where guys start has the bulk of its tech and customer support step. Okay. Okay. Um, Jacob, I wouldn’t ask you last time you were on several years ago, it was talking about the the overhead myth letter that you and I, Ken Berger and Art Taylor had signed as a CEO’s of ah, Charity Navigator and the Better Business Bureau. Wise giving alliance. Do you feel like way overcome that now? Are we gotten past the the anxiety that was Experian that donors were experiencing about overhead and the overweighted focus that some donors were putting on overhead. Are we past that now? I wish I could say we were, um so I don’t think so. I do think, though, in the last few years we’ve made some real progress. At least the nature of the conversation I hear within the sector has completely transformed the assumptions that non-profit leaders are making the way that some of the data platforms talk about and share information. Even the way the journalists address these issues, I think has shifted. But I think we have a long way to go to really have that message get into the minds of donors we keep in mind just in the U. S. We’re talking about 100,000,000 people. Um and we have decades of having reinforced this this false idea that the administrative cost ratio was a proxy for the quality of Ah non-profit. So I’m hopeful, but I also recognize it’s gonna take a while and a few other things that are going to be necessary if we’re going to get to that future where donors are really paying attention to results in potential and not an inappropriate accounting ratio And the most important thing is for non-profits to proactively offer an alternative to say I don’t want to be held accountable by this accounting ratio. I want to be held accountable according to results against my mission. And I define that as X, y and Z, and I really does put the onus on non-profits to articulate whatever numbers they think makes sense for their strategy in their mission. Um, and this is something that I think that candid will be especially well positioned to facilitate. We’ve already had 71,000 non-profits achieved transparency seal on Guide Star, which is now part of the Candid Portfolio, with many, many thousands of those providing specific quantitative, programmatic metrics that we can focus on instead of looking at, um at the administrative cost ratio and then, increasingly, some of our platform partners. He’s, you know, big technology companies in Silicon Valley and elsewhere are really thinking about how they might be able to help distribute that information as well. So I see a path to a future where the overhead myth is truly dead. But I think we still have a ways to go. All right, Jacob. Any any bitterness that that Brad is the CEO on your the executive vice president. Any lingering bitterness there? I mean, of course. Of course not. You know, Brad and I have known each other for a decade on, and we we have a pretty good sense of our strengths and weaknesses. And, you know, I think we both think that the two of us can each play important leads in this new organization, but that you need to have a division of labor on DSO. Brad is the chief executive. He’s leading the organization, and my primary task is to really think through the long term vision and strategy for candidate. We’re calling it candid 2030. Um, we’re really trying to think about big technology trends, big social trends and how those match up with our current capabilities, what we need to build, what we could accomplish over the next decade. So a lot of my attention is on that. But on that long term, um, and that’s really only possible, because I can count on Brad as he, you know, make sure that candid as an institution is coming together and, you know, becoming the institution. It we think it could be. All right, Brad, we still have a couple minutes left together. What else you want us to know about? Candid. That I haven’t asked you. Well, first of all, just, you know, a few things we learned from this. I mean, I think there’s a lot of interest in organizations in the nonprofit sector emerging, combining, working together. There’s a sense sometimes that there’s too much duplication. What organization doesn’t know what the other one’s doing and a lot of people are sort of seeing this is is really kind of an inspirational story because first of all, the idea came from us. I was a thunder for years. Jake, You know, I worked at a Ford Foundation Jacob murcott Hewlett Foundation and we, we, you know, probably presided over our share of shotgun weddings right where we basically used grants to tell non-profits they needed to work together or submerged. And those seldom really are successful. I think one of the keys to success of this is inspiration really came from the two organizations. The second thing is the thinking of Jacob mentioned taking up have known each other in a lot of different roles. They could was my program officer right When I was foundation center, he came and he did his first White Glove inspection tour, a cz, the program officer from the Hewlett Foundation to see if we’re worthy of continued support. Now we’re working together in this relationship, but that really establishes a foundation. The third thing is, the we learned to work together is organizations are tech. Teams are marketing our sales different kinds of teams through specific confidence building projects. Before we decided latto actually combine the two and then the last is the role of incredibly strong, dedicated board that you asked the question about you know who the CEO is. All those things were negotiated early on by the board, Um, and they had to master an enormous amount of information about the both organizations in order to go through those negotiations and did a fantastic job. So there’s a whole back story to this. What I think has a lot to learn from in terms of how these things work in the future for the sector. I like the idea that you’re you’re walking the walk in terms of merger and collaboration, Jacob, we have we have about two minutes left. Anything you know, you’d like to like to add? You sure? You know, I think it’d be good to just talk about division of Labor for the field as a whole. Um, and you know that a meeting a few days ago with a number of partner organizations, and we’re we’re talking about the need to figure out where and when do we defer to each other? Um, and that there are lots of topics where candidates Not the expert, um, say board governance of non-profits. And we want to defer to our partners at board source on that, um, we may have something Teo bring, but we we recognize that they’re playing a role, and we want to support that. And similarly, we hope that the field will look at us and say when it comes to questions of organizing data, which often can be really boring. But it turns out a really important. We hope that the field will embrace, um, things like data standards that we propose and know that if we are suggesting that these air the 10 questions we need to ask about a particular topic that we put a lot of thought into figuring that out and that we hope others will adopt that language. And the flip side of that is that that puts the onus on candid to really be accountable to the field and to really listen to the field and to ensure that the voices of those who are impacted by our decisions are heard and those voices are folded into the decisions we’re making. So we really do hope that the field will help us succeed, Um, by adopting some of the standards and tools that we’re putting forward. Um, and we also hope that the field expresses what it needs so that we can listen to make sure that we make the best choices possible. Alright, Tony, your international listeners heard there’s quite a few out there We are. We’ll have more and more information of that kind would be talking about tonight, um, from around the world, Southeast Asia, South Asia, Africa, Europe, Latin America. We have strong partnerships. We’re going to develop more, and it’s an important part of the future because, you know, this is a a increasingly globalized world we live in and are the information we provide. You have to take account of that. All right, that’s Bradford Case Smith. He’s the president of Candid. Andi with him. Jake of Christopher Harold, executive vice president of Candid. You find Jacob at Jacob. See Harold and Candid is at candid dot or GE and www dot candid dot org’s Gentlemen. Thank you very much. Thank you. Thank you. Alright, pleasure. Good luck and good luck. Okay. Next week, we’re gonna have more smart tech gift guests from 19 and t. C. If you missed any part of today’s show, I beseech you find it on tony martignetti dot com. Responsive by pursuing online tools for small and midsize non-profits, Data driven and technology enabled Tony dahna slash Pursuant by Wagner SEPA is guiding you beyond the numbers wagner, cps dot com and by text to give mobile donations made easy text npr to 444 999 Our creative producer is Claire Meyerhoff. Sam Label, which is a line producer, shows social media is by Susan Chavez. Mark Silverman is our web guy. And this cool music is by Scott Stein You with me next week for non-profit radio big non-profit ideas for the other 95% go out and be great oppcoll. You’re listening to the Talking alternative network. Good. You are listening to the Talking Alternative Network. Are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, I’m nor in sometime potentially ater. Tune in every Tuesday at 9 to 10 p.m. Eastern time and listen for new ideas on my show yawned potential Live life your way on talk radio dot N Y c Hey, all you crazy listeners looking to boost your business. Why not advertise on talking alternative with very reasonable rates? Interested? Simply email at info at talking alternative dot com dafs Thie Best designs for your life Start at home. I’m David here. Gartner interior designer and host of At Home Listen, Live Tuesday nights at 8 p.m. Eastern Time As we talk to the very best professionals about interior design and the design, that’s all around us. Right here on talk radio dot N. Y c. You’re listening to Talking Alternative Network at www dot talking altum dot com now broadcasting 24 hours a day. No. Yeah. Are you a conscious co creator? Are you on a quest to raise your vibration? and your consciousness. Um, Sam Liebowitz, your conscious consultant. And on my show, that conscious consultant, our awakening humanity. We will touch upon all these topics and more. Listen, live at our new time on Thursdays at 12 noon Eastern time. That’s the conscious consultant. Our Awakening humanity. Thursday’s 12 noon on talk radio dot You’re listening to the Talking alternative network duitz.

Nonprofit Radio for September 28, 2018: How Foundations Make Decisions: Data Matters

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Grace Sato & Nicole Lee: How Foundations Make Decisions: Data Matters
It’s our final show in Foundation Center Month! Looking at their annual report, “Measuring the State of Disaster Philanthropy,” Foundation Center‘s Grace Sato explains the research her team creates and how foundations use data to make smart funding decisions. Nicole Lee from United Airlines shares how her company does disaster philanthropy.

 

 

 

 

 

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent from your aptly named host. We’re live from the foundation center in new york city. Oh, i’m glad you’re with me. I’d be hit with a stick. I assis if i saw that you double down on the idea that you missed today’s show how foundations make decisions, data matters it’s our final show in foundation center month. Looking at their annual report measuring the state of disaster philanthropy, foundation centers, grace sato explains the research her team creates and how foundations used data to make smart funding decisions. Nicolay, from united airlines shares how her company does disaster philanthropy dahna welcome our studio audience thank you very much for coming out. Welcome to our youtube audience, which sold out. I hope you, uh well, there’s, nobody on who would have been locked out because that you wouldn’t be here, but you may have come back, so i’m sorry if you got inconvenienced if you were locked out, we had so many subscribers we had to raise the cap, but i’m glad you’re with us so many youtubers, thanks so much for being with us on tony state, too, i want you to stay with the show, responsive by pursuing full service. Fund-raising data driven and technology enabled. Tony dahna slash pursuant capital p wagner, sepa is guiding you beyond the numbers. Wagner, cps dot com bye, tello’s turning credit card processing into your passive revenue stream. Tony dahna slash tony tello’s and by text to give mobile donations made easy text npr, to four, four, four, nine, nine, nine youtubers want you to send us your questions. You could put him in the comments. We have somebody watch etching that stream, so by all means, you’re a part of the audience, sending your questions youtubers, and we will get to you. Same thing with our studio audience will be taking questions here, too. Very glad to welcome our guests. Grace sato is a knowledge services manager at the foundation center. She analyzes data to describe trends and priorities in philanthropy. She’s worked in a in the nonprofit sector from more than fifteen years before researcher she was a social worker in children and family services. Greece is seated right next to me. Nicolay is senior manager of corporate and community affairs for united airlines in chicago, illinois. She’s accountable for marketing, communications and storytelling for the group customer facing charitable initiatives and humanitarian aid and disaster response, she’s worked in corporate social responsibility also for more than fifteen years. I want to welcome phil it’s, our friend here, phil. Philanthropy he’s been getting shot out. Uh, people have been wondering what’s that bear in the audience who said, you know the bear phil is no longer in the tardis on stage with us feel standing here sitting here. I don’t know if you can see he’s got a foundation center cap on. I’m no few tubers. You can make that out. But foundation center kapin join me in welcoming philanthropy and grace and nicole, thanks so much for being with us. Great. So we’ll start with you. Oh yeah, knowledge services manager, what kind of knowledge are you accumulating ? We are accumulating knowledge about institutional philanthropy and so no non-profits are often familiar with foundation center because of the grants data, and they’re looking at it to identify potential thunders for the areas of work and internally. We’re also looking at that data to talk about trends in the field of philanthropy, and we’re able to analyze that data in lots of different ways, according teo, whatever the research question might be. And so today we’re talking about disaster philanthropy, but it’s a whole new range of issue areas and some of the things that i’ve worked on or i’m working on this year, you know, it could be funding for dance in the chicago area to funding for latin and central america funding for young men of color. So you know, whatever questions people might have about what philanthropy is doing in a certain area, we’re able to look at our data to talk about is it foundations that come to you and ask you these specifics, like what’s the state of funding dance in chicago, it often can be the knowledge. Tools that we create tend to be funded nowhere non-profit just like others. And so the way we operate based on contracts and grants and so it’s, often foundations that are funding us to do research in a specific area. Okay, andi, is it also initiatives on your own ? Yeah. We used to create these publications on key facts on philanthropy, and we’re going to go back to doing an annual report, like giving us. Yeah. And we do provide data to giving us for for their sort of peace of the philanthropy data. So, yeah, we do some of that. And we do. You know, if there are specific issue areas, maybe not even related to the grants data, but we might do special work on topics that are of interest at the time on dh. Then how is this fed back to ? I mean, i could see if it’s a if it’s a specific foundation or consortium asking and obviously that their privy to the data. How about for the wider community ? How did they access ? Yeah, i mean, let’s say that ninety percent i don’t know. It’s. Just if wait, what we create funded by philanthropy is available to the public so it becomes public knowledge that anyone can access and especially when we’re, you know, posting reports online or we’re creating these websites that people can go to it’s often a non-profit audience that’s coming to use these two okay, is there one specific site people can go to to see all the yeah available research way have it like a research collection on issue lad, i think it’s called knowledge services that foundation center that or always bet up during the break to see if that’s actually correct, but so there is a collection of all of our research report you can go on our web site foundations under not or to see what other like online tools we have a deal okay on, is it ? Is it just us philanthropy that you’re that you’re measuring or global is well now disaster report is global on yeah, we’re getting a lot more global data like foundation center used to be very us focused, but we have a lot of partnerships with other organisations where we’re getting a lot more non us donordigital dahna and so increasingly what we’re able to analyse isn’t just about us. And so the disaster philanthropy work that we’re doing, we’ve done this annual report in partnership with the center for disaster philanthropy for fight. This will be our fifth year, but this is our first year in that time to actually say let’s, just look at the whole universe offending, not just limited to us foundations, okay, donors as well as recipients, of course international as well, okay, buy-in bonem so we moved to the disaster philanthropy area, you’re so this is an annual you’ve done this, what, like, three or four years in a row now ? Okay, um, and you’re covering not only natural disasters, but man made humanitarian christians as well movement of people, refugees, yeah, and that’s, the kind of work were able to do in partnership because we’re sort of the experts on the data that are our funding partners or partners, whoever they might be, are they experts in the issues that we’re analyzing ? And so when we first began working with the center for disaster philanthropy, one of the first things we did was build this advisory committee to talk about, like, how do we want to look at the data around disasters and so with this expert committee, we have this taxonomy that looks at the different disaster types before this work, we just sort of had a code for disasters that now worry about the distinguished what’s for hurricane versus what’s for a volcano and look at it in a more nuanced way and also specific to this project they were like, we’re not just interested in the type of disaster, but we’re interested in where in the funding cycle are people giving so there’s a lot of giving going towards an immediate response and relief that how can we know what’s being given for a long term recovery, who’s getting for disaster preparedness ? And so when we work in partnership, were able to say, okay, well, this is how we can begin to code the data to look at those kinds of questions. How confident are you ? Of ? Of what ? Uh, what percentage of the data of the last disaster giving you’re able to capture ? Oh, um, that’s a big question. So, like foundation centers, focus is on institutional philanthropy, but there’s a whole lot of giving going out from individuals that were not necessarily capturing, you know, we’re able to see, what is the u s federal government doing through fema data and hard data, but your country’s air giving for deciding things institutional include government ? Yeah, and what we were able to do right now is track us through the they’re sort of measuring what’s given from governments to governments or what’s giving from multilateral institutions. And we’re analyzing that data but there’s a whole world of data that swimming out there and so were we were analyzing what we have access to at the moment. Okay, okay. Let’s. Bring nicole in and we’re gonna talk more about the disaster. Philanthropy report. Cole, uh, um acquaint us with the philanthropy that united airlines does have, does it ? How does it react in this disaster response area ? Well, at united, you know, we pride ourselves and as an airline and preparing for emergencies for aircraft emergency specifically. So we’ve got a lot of experience and skills in those areas and lends itself really well in the immediate aftermath of a natural disaster and really that’s sort of where we have found a sweet spot for ourselves in terms of being able to leverage our assets are network or people on our customers to respond to natural disasters, so really, since since i’ve been with the company about ten years now, i can think back to about two thousand eleven was the first really major major disaster that we responded to is the japan earthquake and tsunami, when the fukushima power plant went down on that impacted some of our people that were out there stationed at the airport, and we had an opportunity to provide assistance, and we look at each situational in isolation of bite-sized so really, what can we do to respond ? How does it impact our operations and our employees and our customers on what’s the best way for us to add value to the situation ? It’s not every night, every disaster that we respond with an aircraft, we have aircraft, and we have the ability to get in where people might not be able to, but in some cases, the real power and value that we add is helping to stand up fund-raising so we’ll run an online fund-raising campaign and provide an incentive for our customers to donate cash. Our disaster partners were well versed enough to understand that the best thing that we can do in disaster situation is to provide as much cash support as we can for the the experts, uh, but all of the humanitarian aid partners that are out there disaster response experts that know what they’re doing, rather than doing code drives and who drives, we understand that’s not a very productive way to respond to this disaster. So we do look at those factors you were able to leverage. The united resource is to come in from chicago. I think you want everybody flights. Thank you for your see the boards. It’s aa years is the thin crust, a deep dish twenty five times a day, right from new york to chicago. Many operas even shout out unearned media for united airlines. Absolutely, absolutely. How do you decide ? You know, as the company let’s make explicit united airlines doesn’t have a foundation, right ? We no longer have a direct information on all of our corporate giving is then through through our department corporate community affairs, we continue to support many non-profits and causes around the world through our department is s o is the response than primarily when it’s, when it impacts united operations, you you have hubs ? Um, is it when it’s one factor that this was one yeah, it’s an important factor may would be lying if i said that it wasn’t absolutely it’s a corporation is a corporation way look at every every situation of itself in the case of the nepal earthquake or the haiti earthquake. So those were two locations we didn’t serve commercially on with haiti. We felt really compelled, given the state of the country that really urgent need for assistance on and we were able to secure an aircraft when we’re the first commercial airline to fly humanitarian flight into port au prince um and that really i think, is a point of pride for me. As a united employees, we focus on doing what’s, right ? And when we can. And when it makes sense for us to do it, we do. On. We ran humanitarian flights until the airport was open for commercial operations. When you say humanitarian flights is that flights that have a dh correct way people toe responders is a matter of fact. Wear passenger airline. But we carry quite a bit of cargo as well, eh ? So whatever we could fit in the bellies of these planes, we we brought water. We brought medical supplies. We brought tents. We brought surgeons. We bought rue, brought search and rescue. We brought experts in clean water. There were a lot of a lot of various volunteer groups that we opened up our aircraft to to bring people in on. And then we were part of the evacuation exercise as well. The military was in charge of the airport at the time, and there were droves of people who were looking to get off the island on. And we flew those people out of port au prince into different places like chicago or new york. Um, scuse me just chicago at the time. Actually getting my time wrong here. But if they needed to get beyond chicago. We took care of that too. Uh, worked really closely with a partners to make sure that individuals had what they needed when they got tio their destinations. If we’re flying them through chicago, we had partners, they’re ready to give them clothes is a lot for a lot of folks. They don’t have anything but the shirts on their backs waiting for their waiting for a way out of the island. Grayson, do you find that local foundations will will help in in some kind of crisis, even if it’s outside there outside their mission, you know, if they’re they’re devoted to funding or use dance of arts or social services or something that’s not related to humanitarian relief directly, but they’ll they’ll they’ll step up anyway. Yeah, i mean, i think when a disaster hits an area, it affects everyone and everything. So even if your focus is like the arts, you’re artists are going to be impacted by that disaster. And so one of the things that are partner of the center for disaster people impacted. Yeah, maybe students might be the homeless, you know, whoever it is you helping during that there’s a. Need there differently than your mission exactly. And it’s, not common tear. A foundation described themselves as a disaster thunder like there aren’t that many that would say that’s what we do, but when a crisis happens, every funder becomes in some way, disaster funder, they’re going to be doing something to address the crisis. And so one of the things we hope is that as we keep talking about it and hasn’t keep bringing data and best practices, fenders will start to think of themselves a little bit differently, so that don’t make choices that will spending decisions that will really make an impact on hoping whatever population there trying to serve. Do you find that ? Not sure how to work this is it foundations relying on ? They must be relying on local partners. How did they ? How did they determine who they’re going to partner with in the midst of a crisis ? Yeah, you can’t have partners set up everywhere, right in the certainly in the country or even in the world. How do you how do they make those decisions ? Who ? The partner with the day of a crisis. The day after a crisis ? Yeah, i mean it could depend on the thunder thunder focuses on a specific region they might have relationships with the non-profits that are working on the ground, but often, if that doesn’t happen in a foundation, wants to give teo kind of a topic that you talked about a couple weeks ago on community philanthropy it’s often the community foundations that are building some kind of response and recovery fund that larger foundations will give. Teo and nicole, you can probably speak more to that, but, um, kind of with the understanding that these communities next she wants your Job yeah, somebody 1 of the job last week too. He was that paul was that guy thought he was set for overviewing and then he botched something. He got all confused. He lost his point. He said, well, i should get what i was thinking. I was going to say so stuart, was that stuart ? Yeah, stuart post. And then so i bailed him out, so he realized he was not teo ugo. So ? So how do you how do you do that ? Nicole, what do you do in a crisis ? You go to community foundations or if it’s international, how do ? You choose the local partners, give often times it’s cash, you said. Sure, so we do, like i said, rely heavily on our on our global partners. But at the same time, we rely on our folks that around the ground, our government affairs and international regulatory point, is your employees s so i can point to a really great example of this with the community foundations is with california wild players. Att the end of last year, beginning of this year, we said, we ran a few fundraisers and really looking to make sure that the dollars are staying local, giving our customers options to provide funding for various different size organizations. We partnered with shasta regional community foundation as well as north coast opportunities. Most recently on really got those recommendations through our community relations staff person, who’s on the ground in san francisco and working through a government affairs folks that are on the ground as well. On let’s see grace’s diving little deeper to the disaster philanthropy report. Now you two met when the report was being released. Is that right ? Yeah. Were you in love with the report ? Really old friends way was about this time last year. Okay, what ? What ? Give us a like a top one or two take aways you know, top points that their people were goingto direct people to the reports. That report is available to you, let’s start with what are a couple of major points. Yeah, right. So it’s, based on kind of the annual analysis that we d’oh called the state of disaster philanthropy and because of the nature of the data that we’re working with, we don’t say we have a complete your set of data until maybe about two years after the fact. So, like this year, we’re releasing a report in november, and that will be about twenty six places to write this twenty seventeen from twenty, fifty ways. Yeah, trusted team. So we’re always a little bit, you know, behind because you just need enough data and the way we are able to get data can take time to collect. Um, but i would say maybe the main takeaway from the work that we’ve been doing is probably really intuitive, but it kind of it gives the analysis to support what one would already imagine to be true, which is that the majority of funding for disasters happens for the immediate response and really effort and there’s not enough funding going towards the mid to long term recovery and there’s not enough funding for preparedness for communities and making communities resilience before and the long term after mid term and long term after yeah, you know, it’s it’s hard the you know, the cameras go away, the next news item comes up on dh people in that region, whether they’re refugees or it’s ah, tsunami, you know, there’s suffering for years, but the attention of the world moves on, yeah, the needs linger. And i think that’s also where, like the local partners, the community foundations are really important because there they’re there to stay, you know, they’re part of that community, and so they’ll be able to see the needs with a long term and i think that’s also why they’re important partners in this work because there, i think, may be able to address and see and feel the sort of longer term impact of these disasters and address them and try to keep attention focused them, i guess, the attention of funders not going to get the attention of media unless it’s the anniversary of the media, likes to come back a year later, the two years later, what’s the progress, et cetera. But in the meantime, funders funder attention needs to be, you know, nicole is united ableto help in the in the mid term and long term after after a disaster ? We are so we are able, teo and i think, you know, having listened to the presentation and of the report last year was really eye opening for us, but really did sort of reinforce what we’ve been experiencing ourselves in terms of seeing the need for more preparedness and resiliency for a very long time. We were way found our our niche really to be in the immediate aftermath and hadn’t really considered what the opportunities were tio continue helping with rebuilding and resiliency, really looking at the other side of that with preparedness. Really, i think, with with hurricane harvey last year, i think it really hit home to us with harvey hitting right in the heart of houston twelve thousand employees there we felt it very acutely with our own families that were living there and our operations being impacted and the communities that we really cared about. So i think post, harvey, we really started to look at what other partnerships we could we can engage in and with partners with our disaster relief partners. What are they doing in terms of preparedness and resiliency ? So it’s looking at are the landscape of our partnerships to see what what it is they’re doing. We really trusted our partners to be the experts, you know we don’t it’s not our business, tio be disaster, philanthropy and disaster response experts. We really look at ourselves is really strong partners to help our help empower and enable our non-profit partners to do what they do best really lean on them. Tio do that. And then, of course, to the extent that it’s it’s cash that e-giving from the from the from the customer campaigns, you know that if that’s to the community foundation, then there’s, you know there’s a contribution to the interment linked arms graceful zsystems yes, it’s going to say and there’s something to be said about this foundation’s being prepared for how well really will respond the next time ? Probably built in the body of experience that way kind of no, we don’t want to do this, we want to do this and having, you know, there’s like a different level of prepared miss four philanthropy to teo themselves be ready for how they will respond to the next disaster. One of the things i heard recently was that for community foundations it’s really important for them to have a mechanism for individuals to give to their friend because after, like, three to four days, the donations were well, peter is like a third comes in the first three to four days, and then the remaining two thirds come within, like two weeks or something. Yeah, very short iss and so often, when community foundations are building this response, recovery funds, they actually need to have that set up as soon as the disaster happens because people will want teo set up in advance so that it could be activated and promoted, and one of the stories was that from the puerto rico. Disaster last year the community foundation didn’t have a mechanism in place, and so it was sort of a cautionary tale for community foundations. Durney is to be ready, and of course, you know them, they had their electric power grid go out, so yeah, but yeah, so there’s a level of preparedness for institutions, um there’s a level of preparedness for individuals and no so quickly people to be ready. But, yeah, the preparedness happens in all sorts of different ways that i could come in on that affecting offer something really quickly just sort of based on everything that happened last year with harvey, irma and maria. Then there was an earthquake in mexico city. More and more, we’re seeing weather events that are severe and needing assistance on what one of the things that came out of that experience last year was really within our company at least coming together with our business continuity, emergency response, human resource is and community of various teams. Teo come up with a playbook. So you talked about preparedness, and we are much better prepared based on learnings from last year, you know, with wanting teo provide as much care for employees and customers as possible. I’m balancing that with the resources that we have what’s realistic. So now we’ve we’ve spent the better part of the last year putting together a playbook that has, frankly just ready menu items that we can deploy and then we’re ready to do. We’re ready to deploy an activate none within, you know, twenty four hours of an incident, but we also have a framework that allows us to evaluate what we want to deploy and this year, in fact, with our fund-raising so i’m glad that you brought that up in terms of the number as well, we do disaster fund-raising campaigns with our customers from this year was the first time that way did a general disaster risk excuse me, disaster relief call out to our customers. We’re looking at florence at the time, and there were about five other severe weather uh, yeah, there was the country there was typhoon man coo out in the pacific, and we actually have a lot of operations out there as well and impacted our customers and our employees were global company teo run separate campaigns for every single one of these was not realistic. And it’s not helpful to our aid partners as well. You know, if we put up a campaign for one incident and then there’s two that come right behind it now, we’ve sort of sucked all the money up out of donations, and these organizations don’t have the flexibility because they accepted money for a specific incident. Eso in really providing the most flexibility tio r a partners to do what they do best general disaster, general disaster campaign that’s running through the end of october right now where we’re offering our customers doing it donate fifty dollars or more bonem smiles thanking them for their contributions because we know really yes, yes, you can earn up to one thousand miles telling e-giving linklater. Yeah, well, can you now have an inn ? Can you give me, like, a double match or something ? So we’ll see what we can get. Three thousand for the for the fifty but wait till the mikes way. Have you have any questions that start with our studio audience ? Any ? I have. Ah, pre prepared. I have candy as an inducement. Teo. Question asking. You will get you get one of these life savers. Can any ? Questions ? Any questions here, anything on our live stream ? The questions. Okay, youtubers, don’t forget. You know i can’t send you candy. I can show it to you. I can tease you with it, but i cannot dole it out. Sorry, but ask your questions. Youtubers, um, and let’s say this seems like a good time. Well, yeah, i do a little business. Ok. Do a little business pursuant. Their newest e book is fast non-profit growth stealing from the start ups. They take secrets from the fastest growing corporate startups and apply those methods and good practices to your non-profit work. The resource is free, just like all the pursuit resources are and it’s on the listener landing page, which is that tony dahna slash pursuing with a capital p for please or precise. It could be for pursuing, but use the capital. P ah wagner. Sipa is there’s. No accounting rule on how you account for contributions. Is it a contribution or is it an exchange transaction ? You don’t have to no that’s. The beauty of this wagner has you covered ? You start at wagner cps, dot com and then talk to the partner. Which tomb. And if ? You’re here in the audience, you could talk to him right now because i’m going to raise his hand. There he is, there’s, one of our sponsors. Eat c p a he’s here you can ask him about this new rule and then after you goto wagner, cps dot com or you do it live here, then talk to you about your nine, ninety and your audit wagner, cpas dot com tell us credit card processing, you’ve heard me read the testimonials from non-profits that have referred business is to tell us for credit card process setting those non-profits are getting a long tale of passive revenue because each month fifty percent of the fees from the card processing go to you to your non-profit that’s, that long tail of passive revenue. You’ve heard mimi the testimonials from the businesses that a using tello’s for their credit card processing the way to get started watched the video it’s at listener landing page, tony dahna em a slash tony tello’s. Hoexter give, have you got your phone ? 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You want to stay with non-profit radio ? We’re not going to get the foundation, senator, starting next week, but you can stay with non-profit radio the way to get info on this show every friday the live stream at one o’clock eastern, but of course, it’s a podcast you can listen any time you like at your leisure were to get the info is go to tony martignetti dot com you can sign up for insider alerts you’ll know you’ll get you know who the guests are three through one email or just subscribe just subscribe you do it all at tony martignetti dot com. I hope you’re going to stay with us after we leave the foundation sent it’s been a great place, but the show has to go on and they can host us every single fridays. It’s as asking a bit much uh, we got to send the live listener love so the lifeless there love goes to, of course, our youtube stream on our live audience here. Thank you again, both audiences. Thank you for being with us. The podcast pleasantries that’s, where the vast majority of the audience is over thirteen thousand listeners each week, whatever time, whatever device you’re listening on pleasantries to the podcast audience and the affiliate affections go out to our am and fm affiliates throughout the country. Lots of community radio stations carrying non-profit radio. So grateful to your stations for doing that. And grateful to you for listening on those am and fm stations. Terrestrial radio it’s going nowhere. It’s not going to die. Podcasting is not going to kill am fm radio. It’s not gonna happen. Affections to our affiliate audiences. Okay, back. Teo grayce latto knowledge services manager at the foundation center and the coley senior manager of corporate in community affairs for united airlines. Um, let’s. See where should we go ? What was your what intrigued you about nicole ? About the disaster ? Philanthropy report. What ? What drew you to this ? This whole idea ? First of all, i didn’t actually know it existed. We’ve been out of the foundation game for a little bit, so it wasn’t necessarily paying attention, but so there had been a united foundation in the united uh, we’ve changed over, so we do all the corporate giving, as i said through our department corporate community affairs and what really drew me, tio want to hear about the report was just really to see what the state of disaster philantech e-giving wass i wanted to see what what the rest of the world was doing and to look for opportunities potentially for where united could get involved as well. I think one of the great things that this resource really does is that, well, it exists, which is amazing because, you know, individual companies and foundations can’t do that on their own on dh it’s really, really invaluable information because it reinforces funding decisions. Uh, well, well, we well wasn’t driving funding decisions for us is absolutely reinforced the direction that we were headed. Okay, cool. What else can we so we talked about, um, preparedness, not enough resources devoted to them before, on the mid term and long term after in need of resource is so that’s, so important. Takeaways. What else ? What other what’s ? Another lesson. Weaken. We can draw from state of the last disaster philanthropy as the twenty seventeen report as it existed in twenty fifteen. Um, well, you know, talk a little bit like we do have a report. It’s a static report way also, everything that we do relate it to disaster. Philanthropy is that disaster. Philanthropy dot foundations under dahna or but in addition to the report. We do have, like a website, a web portal sort of where people can actually dig into the data in a way that they’re interested in looking at it. And so one of the things we have is a funding that and it’s visualizing the data that feeds the report so that you can actually see what’s behind it, like, who are the funders giving what you know, what are the size of the grants, whoever e-giving tio, what are the smaller grants that air going out there ? And so, you know, one of the things that foundation center has been doing more of over the last couple of years, it’s not just producing static reports because they get published their true for that moment in time, but there’s so much else that continues to change and things that people are learning and grants data continue to be distributed. And so with something like a mapping platform, you know, we’re behind and sort of the years, but we’re still getting you data. And so that gets pushed onto the platform so people can see what’s the latest that we have at least and with something like an online tool. You can then drill down to see what our partners that you might not have had on your radar that other people are giving to that you might be interested in if you’re trying to get a sense for what’s going on locally in c, you know, some of the smaller organizations that might not get that might not have, like, a national reputation, but they might be doing good work in a specific thinks, you know, red cross first, first there always the largest percentage, but there’s so many organizations doing lots of good work. And so we hope that with these online tools, that will get lift it up a little bit more, and then the other thing is that it highlights the gaps in the funding you know, by seeing where the money is going, you can also see what’s not getting funded as much, and so some of that is related. Teo, you know, the way that week do the work around is asked to plant the people beyond sort of the disaster philantech analysis for any kind of research project that we do, it highlights where funding isn’t going, how it compares with other groups. You know, and so we hope that three that funders will then say, well, i only have this limited amount of dollars to give for this area. So how do i make that count more by giving it to an area that’s not funded as much you’re seeing any shifts you’ve been doing it for five years. I mean, you could potentially see, see shifts ? I mean, are you seeing more devoted to preparedness and the medium and long term theun initially five years ago ? Not really, really. Keep touching, phil’s ear. I’m sorry. First of all, i forgot to give a shout out tio unless he has a tag on still he’s, like, totally unprepared. And i keep touching his xero something you know, it’s. Nothing essential right now, it’s. Just i just i can’t help my hand just naturally falls there. I’m sorry. Okay, sorry. Eyes. Yeah. So i think with the disaster work so much of it is dependent on what disaster occurred in that year. So there was the year where the response was so high i was the evil you’re that ebola. The ebola outbreak was huge, and that was largely driven by remind large what year was that was in twenty fourteen, and then it sort of trickled into twenty, fifteen, fourteen, and so when you get a big thunder like the bill melinda gates foundation, this is their area where right help, and so when there’s a disaster, that sort of meats that that area that they’re really interested in, they were giving a huge amount for for that response and relief effort, and then the next year they were continuing to fund, but then they’re started sort of starting to look at, you know, how do we build up resiliency in these african countries for the next outbreak ? And so when huge foundation can drive trends, you know, because they’re giving so much money and so that in twenty fifteen then there was a lot more going for risky ridge action resilience, that kind of work because of the gate, but but blending for the ebola kind of area work. So i don’t think it’s too soon to say that there’s a trend overall trend for making different funding decisions. Um and it still continues to be episode it arika the call, but can you say a lot more about what united is able to do look mid term and long term ? Or is it really just yeah, i guess you had already said yes, so we’ll let all of that gets done through our partner grayce really, with our ongoing global partnerships with a great partnership with a group called air link that provides there like a man buy-in service, basically for ngos and non-profits who are looking for cargo or passenger lift into different disaster areas to do humanitarian worker disaster response on really rely on partners like them to know where the need is most. So we provide travel, and they leverage our travel to get people there. So with the ebola outbreak, i think it’s okay, since we’re replying, you know, responders into the area, i believe at some point we also gruesome medication smaller on a smaller scale, and that was sort of outside the u s and i think back then, we were much more domestically focused now, absolutely begun to grow sort of more of our global reach followship dealing a little bit too, like one of the limitations and how we’re able tio for you is the data at disaster philanthropy foundation, center dot or ge or that’s ? Where the reporters you can see all of it there, you’ll get access to the reports. You can see them that you can see. We have, like, a dashboard that gives, like, analysis that you consider. Okay. That’s all a disaster, philanthropy, dahna foundation, center, dot or ge okay, please go. Yeah. So, you know, one of the limitations on doing any analysis is the quality of the data that you have. And so we’re doing this analysis based on kind of the best available data, which often isn’t that descriptive. You know, a lot of foundations enters data, is coming from ninety forms because foundations are required to report their grants data. And so when there’s not enough description, it’s really hard to say, like a nuanced way how much money is really going towards these specific areas of a disaster, you know, disaster work, and so one of the things that were always trying to get foundations to do is to share better data with us so that we were able to be more descriptive and what the actual landscape is and so zoho eyes there a reason that foundation would be unwilling to ? To share data, you know, i think there’s a growing movement for foundations to be more transparent and, you know, that’s true sector wide yeah, why why would we like ? Why would they give you us to form ? What would be some, you know, options are on the type of foundation it could be, you know, there’s so many very, very small foundations that may not be stuff, and you don’t have the capacity to share that data. It’s your surveys ? Yeah, one more thing that someone has to dio um, and you know, some foundations and you want to see kind of under the radar. Teo, one of the things that you hear in disaster philanthropies that corporations may not want to talk about the war thirteen because we don’t want to get solicitations for friending they don’t have the bandwidth to dress, you know, calls coming in for help, so there could be reasons why, but the thing that we try toe encourages that foundations khun tell their story, you know, and and own that story through their data like bacon sort of narrate how they’re getting, why they’re giving three that data and they could stay the way they want to otherwise people may read their nine nineteen come to their own conclusions, and so we do have a number of foundation to voluntarily give their data to us and that’s one way we’re able to get more current data, but i think just were always sort of in the search for a better team. Oppcoll what are you seeing ? Generally, you know, beyond united just among your peers in another, in other corporate socials, social responsibility on what kind of trends are you seeing ? I think, you know, obviously with the number of disasters that company’s air having to respond, teo and sort of the the clip with which it’s being covered in the news also drives people’s prevent metoo respond to them, so i think we’re having to be a lot smarter about how we’re using the limited resources that we have obviously working inside of a corporation we’re stewards of the available funding on we’re also running a business, we’re making investments and communities trying to make smart ones, and the data absolutely helps to drive that as well. Yeah, so it’s not thie event or episode gets the most attention from the media. But deserves the great proportional funding ? Yeah, culturally, absolutely. When one of the things that we’ve done it united over the last year and a half or so, it was really get into what the critical needs and each of our major markets are. So where are our biggest presence ? So here in the east coast, in york, in new jersey, houston post, harvey was a big investment that was made in a the houston greater houston food bank, a direct result of what happened with hurricane harvey. So we see decisions like that being made. I think overall people my line of work are really looking with a keen eye to see where they can best leverage. The resource is that they have, you know, when you are not the exxon mobil’s or apples of the world, you get really creative way have really found a great opportunity to work with our customers are very generous customers to collectively work together to fund disasters toe just one disaster relief, i shouldn’t say fundez aster, we don’t want to be hurt faster. That is not what we want, teo, but to fund disaster response and really to bring the most help where it’s needed as quickly as possible and as efficiently as possible. So you finding that there’s more reliance on data on you getting more requests today than you did many years ago ? I mean, you’re doing the disaster. Philanthropy, uh, report. Just for five years. But you’ve been researching long before then. Are you finding a greater reliance ? Ah, good or interest in data driven decision making. I feel that we are, but it could be just because last year’s disaster season was so dramatic traumatic. There were so many disasters taking place in a really concentrated period of time at the end of twenty. Seventeen. And so we got a lot of journalists, you know, wanting to report on this. And what this philanthropy dealing. So we were getting a lot of requests for data and that’s. One thing that i will mention is that, you know, the analysis that we do every year is based on, you know, to your old data. But because we know that there is a lot of interest in real time like there’s a disaster occurring right now. What are thunders doing ? We have have a colleague. His name is andrew. And he begins to sort of scour than use sources and gdpr newswires, just to see what our foundations and corporations announcing about. They’re giving for a specific disaster. And so we’re able to then get a picture of what people are doing as it happens. So we’ve done that with hurricane florence on our our news, our new site, pnd philanthropy, unused. I just there’s a blob tracking hurricane florence with kind of who do we know are the biggest donor so far, and you can actually open up a spreadsheet to see what we found based on these new sources. So i own two homes in north carolina, so who are the biggest funders ? O, you would be asked, listen right now that we have this wall, more than five million loes committed another two or three million, and i’m going to forget who the curse teo shot, shot a man. Thank you, thank you. Uh, see, even i forget it’s, not stuart posters. That’s. Only one neo-sage i could see when we’re thinking, okay, help me out like you were mentioning a playbook. But you have now. And so one of the things i feel like i should bring up is that our partner, the center for disaster philanthropy, also has a place like this is like, i know what it was. Okay, go ahead. And this is meant to be a resource for philanthropy like it. If you want to do strategic smart philanthropy, what should do no disaster. Finally, what did you know what of other funders learned ? What our key studies ? The things that went well, you know, so there’s this whole place that you can go it’s called the disaster look, dust repellent people book come, our fenders are disaster, philanthropy dahna or ge in-kind that there disaster, philanthropy dot org’s. You’ll find the playbook there and what i was going to ask you was, uh, how about broader ? Forget about disaster ? Flandez we just go broader ? Are you seeing any greater interesting in data driven decision making ? Your work is not just disaster ? That’s, just one report you’re collecting all kinds of data, our foundations being any smarter today than they were ten years ago about funding decisions, i think there’s a greater interest in data, whether and how that’s driving decisions is probably specific to foundations. I think that within philanthropy, there’s a lot of strides that are being need teo like, how do we measure our impact, you know, like, how do we know we’re making a difference ? And measuring that, yeah, very it’s, hard it’s not easy. And so i think there are a lot of hard conversations about that, and i think from foundation center’s data point of view, one of the important things i think we can do is begin to benchmark at least what’s happening, you know, like we wouldn’t have done this disaster philanthropy analysis without a partner that was willing to say, we want to know what the sector looks like in this way, and so once you sort of set a benchmark, then you’re able to follow it over time and see you’re making a difference. And so i think that benchmarking pieces probably important for a lot of areas like i’ve done that lives spending for black men and boys, you know, there was a partner initially was open society foundations, they had a campaign for blackmail, achievement, and they wanted to say very specifically what isthe philantech be doing for african american men and boys, and we had never kind of done research on that. So our first kind of report was what what does it look like what’s going on ? And then from there on you’re after you’re able those sort of track how the progress is going, and also then identify is it is the finding starting to dip ? You know, there was sort of the swell of interest and foundations were, you know, getting really involved and funding really in a targeted way, the specific population, but, you know, we’re able to sort of see the trends of whether or not that sustained and growing, whether that nicole, are you able, teo, hold your partner’s accountable ? Or are you relying more on the local organizations for outcomes impact analysis ? Are you able to do that yourselves ? Or we do rely on our partners a lot ? Teo again, we’re in the airline business, we get people safely from point a to point b so we do rely on our partners to do that in this first. You also want to make sure no one is obviously being spent to weigh, evaluate that on an annual basis and we we look at look at what they’re producing in terms of outcomes, the number of people that they’re reaching know if they have studies going on sort of the long term impact of their programs, so we have four. Major e-giving areas that were focused on lifting up communities in crisis after disasters. One of them. Breaking down barriers and promoting inclusion, really wanting to build a more inclusive society, uh, inspiring the next generation of leaders, which is really stem, focus with being a technical industry of and the shortage of pilots and qualified people know we’re really looking to make sure that a cz many young people as possible, especially young girls, as well as social, economic, about a minute. Sure, sorry. So, yes, we do hold them accountable, because we have conversations, and we’re gonna cast a conversation about where we can have a bigger impact. Okay, so glad to see, you know, reliance on data as much as we need more. Sounds like grace is saying we could use, you can use more. Any questions ? Any questions ? Start with our live studio audience in studio. No questions were channeling the audience so well that there’s no, not a single question. All questions have been anticipated. Have have you perceived any difference in how our foundation makes its grantmaking decisions versus how a csr program or corporate giving program might make its philanthropic decisions ? So i haven’t really work in a traditional foundations because the candy prince that do i want to say, though, that i think that the main difference in terms of the driver of the decisions really is, you know, looking at obviously foundations, air stewards of their funds as well, and they wantto wantto invest those in a smart way with with corporate giving, i think you’ve got the nuance of looking at where you can also have reputational benefits as well and where you can have the biggest impact and interacting and engaging with both customers who are, you know, lend to your funding as well, because customers have a have a big influence over your ability to give see, we take that responsibility very seriously. Andi, look, to find the best partners and, you know, most effective ways, teo, create the biggest impact with the resources that we have that answers your question, all right ? We’re going to the giveaways because i know the lifestream does not have any questions. So i’m going to give away you’re gonna need your phone. You need your phone youtubers ? Of course you are included in this going be texting for books were texting very literate. Non-profit radio is very literate. Audience e-giving away books i’ve got. I’ve got four different books as prizes this week. All right, uh, but only one prize per person, please. So, if you’re a winner, then you have to step out the next time and the system will catch you so don’t don’t try. Don’t try to game the system, okay. First one first five people, my voice treyz crack. I think it did. Five people first five people text are going to win this book. This is modern media relations for non-profits first of all, you of course you need the Numbers so here’s the number 2 five, two, five, one, five, seven, nine, eight, seven something you’re not texting. You’re not in it. Not literate. I thought i thought non-profit one hundred percent literal audience. All right. Two, five, two, five. One, five, seven, nine, eight, seven. So this first book, modern media relations for non-profits, written by peter panepento and antionette cur. They were on this show just last month, walking through the details of how to set up on be eligible for earned media paid media and your owned media. The stuff you have in your own toolbox. How to start relationships with journalists, how to be media friendly. So journalists confined you. All right. So you got the number ? Two, five, two, five, one, five, seven, nine, eight, seven. Um, what else ? That cover ? How to position yourself is a thought leader. Yes. So that reporters want to talk to you about the subject matter that you’re expert in all right. The book is brand new. Um and here’s. What ? Your text. All right, you text data, so you’re not in it. I’m sorry. I’m sorry to see that we got plenty of youtubers. Alright, that’s what you do you text data to that number ? All right. Next book. Next one is i didn’t bring a copy of everything’s too many books to carry. The next one is i have just one copy of this one. One copy. One winner this time it’s braided threads. Ah, historical overview of the american non-profit sector by dr robert penna. He was also on the show. Just last month, how did this ? How did the social sector get here ? How do we come to look the way we do it’s history ? First person to text, same number. Oh, i should said, same number, same number you got two, five, two, five, one, five, seven, nine, eight, seven, same number you text threads, threads for braided threads. Alright, third book, also one winner, one winner, same number, the same number. This one is ah, you, us and them length in marketing concepts for non-profits. I see some people now and then. Now you’re jumping in because you want this book. But you didn’t get the number, so you didn’t get it in the beginning, all right, it’s. Two, five, two, five, one, five, seven, nine, eight, seven for the linked in book, this is going to one person you text linked in, linked in. And the final one. This one, this is robert. This is the the biggest seller of the of the four. This one is new power. The book by henry tim’s ceo at the ninety second street y new power. I says i saw this on a bookshelf in an airport. Um, last chance one dive, one copy of new power to give away and you text same number henry henry the name henri texted. Now that’s it. Okay, those air, the giveaways next week. We’re not going to get the foundation center sad. We gotta say goodbye to the foundation center, but you could still be with us. Of course. Go to tony martignetti dot com for the info. And next week we’re talking about the state of good twenty eighty team non-profit survey and also your brand personality that’s next week on non-profit radio. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled tony dahna slash pursuant capital p when you see piela is guiding you beyond the numbers, go to wagner, sepa is dot. Com, like, tell us, credit card and payment processing, your passive revenue stream, tony dahna em, a slash tony, tell us and by text to give mobile donations made easy. Tony dahna may no, no that’s, not a tony dahna missy. I get so carried away with the total narcissism. No! For text to give you text npr to four, four, four, nine, nine, nine. Creative producer is claire meyerhoff. Shows. Social media, is by susan chavez. Mark silverman is our web guy, and this music is by scott stein of brooklyn. Many thanks to tracy kaufman, susan she aroma and william lee at the foundation center. Thank you so much for keeping us going this whole month, all three of you, you with me next week for non-profit radio, big non-profit ideas for the other ninety five percent go out and be great.

Final Show: Foundation Center Month On Nonprofit Radio

Be in the studio or on the live stream for our last show from the Foundation Center, this Friday, 1-2 eastern. We’re talking about foundation grants decision making: How the sausage gets made. 

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Nonprofit Radio for September 21, 2018: Building Relationships With Family Foundations

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Family foundations can be outstanding funders and partners for your nonprofit. But how do you get started when they say, “we contribute only to pre-selected organizations?” How do you start and steward a strong relationship? On our third show in Foundation Center Month on Nonprofit Radio, our guests are a foundation expert, a foundation executive director and a foundation grantee. They’re Susan Shiroma from Foundation Center; Stuart Post with Meringoff Family Foundation; and Danielle Guindo at Read Alliance.

 

 

 

 

 

 

 

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the big non-profit ideas for the other ninety five percent i’m your aptly named host. We’re live from the foundation center in new york city, it’s our third show in residence here at the foundation center on foundation center month on non-profit radio oh, i’m glad you’re with me. I’d suffer the embarrassment of micro kyliyah if you lift off with the idea that you missed today’s show building relationships with family foundation family foundations could be outstanding funders and partners for your non-profit but how do you get started when they say we contribute on ly to pre selected organization ? How do you start and stuart a strong relationship on our third show in foundation center month ? Our guests are a foundation expert, a foundation executive director and the foundation grantee. They’re susan, she aroma from the foundation center stewart post with um erin goff family foundation and danielle gondo at meade alliance. We’ll take audiences from our take audiences from our questions, and we’ll take questions from our audience is as well, we have live audience. Thank you for coming. Thank you so much for being here in the studio, we have our youtube audience, although you to thank you for being with us on the live stream youtube, your questions are welcome as well. Just put them into the comments and we will see them and we will answer them. I’m tony steak, too a little more on foundation center month were sponsored by pursuing full service fund-raising data driven and technology enabled tony dot m a slash pursuing capital p wagner, c p a is guiding you beyond the numbers. Wagner, cps dot com bye tello’s turning credit card processing into your passive revenue stream. Tony got m a slash tony tell us and by text to give moflow donations made easy text npr to four, four, four, nine, nine nine. I’m excited to introduce our guests. I love this. Seated next to me is the senior social sector librarian at the foundation center. Susan sure, oma has been here since nineteen ninety five she’s at est aroma and the foundation center is at fdn center, a lot of which is her on that twitter stream in may two thousand five, she gave an inexperienced speaker and fairly new consultant a very early break. She invited me to present planned e-giving at the foundation center two thousand five. I was very grateful i’ve spoken here about ten times through the years, and now here we are, working together on a foundation center month on non-profit radio and non-profit radio month at the foundation center, so thank you, i’m not a thief, he’s, the executive director of the merengue off family foundation before marrying goths, stuart post was senior program officer at the brooklyn community foundation, overseeing the arts, human services and workforce development portfolios. He’s worked at brooklyn museum and in the brooklyn borough president’s office. Stuart chairs the board of brooklyn community bail fund, and he lives in queens. Isa brooklyn heights, brooklyn’s in the house, danielle guindos has almost twenty years of non-profit experience. She was appointed executive director of reed alliance in july. She manages read alliances collaborations with schools throughout the five boroughs of new york city that benefit more than fifteen hundred children each year. She and stuart should be holding hands. Reliance is, um erin goff grantee. They’re at reed, alliance, dot or ge and at lead alliance join me in welcoming our panel, please. All right, susan. Sure. Oma. What is it ? Tell me, what ? Senior social sector library in what’s. A workday. Like for a senior social library in senior social sector library. Okay, so i basically spend at least forty hours a week helping people and organizations find money. It’s it’s a real super privilege helping them. How ? How are you doing this ? Ah, well, your foundation center today, this is an example of our flagship library. Anybody can walk in off of wall street, and we will help you find grantspace going to teach you about the philanthropic infrastructure here in america and abroad. We have a network of libraries that do that philanthropic infrastructure. That means finding money. Yeah, as in when you come in here and say i need two million dollars to fund my dream, we’re going to start asking you questions about your dream and well, before you leave, you’re going to have a sense of where that money could come from, and you’ll have a very good sense of how to find it. So we do this actually one on one in our libraries, and we also work with you online. We have a wonderful ascot. Online library feature so there is no excuse for anybody with a smartphone or a computer access to the internet. Instead of calling our receptionist, you can hit us up through our chat service and we will work with you. Basically monday through friday from nine thirty to five o’clock, we let you get into your offices and then by nine thirty in the morning, you should have some fund-raising questions on your mind. Way want you to be talking to us. I can stay online with you for an hour and around a half where you can ask me a hundred questions a day. So no question is too odd for us. Ok ? And the one on one is is outstanding. You can come here or to any of the they’re not called coordinating sent coordinate library were called threat self-funding information network partners. You could go to any of the funding information network partners throughout the country which you could find it foundation center dot ord and they will help you. They will sit side by side with you and teach you how to use their software. Show you how to do the searches. It’s really incredible when she says one on one, it is it’s, not they don’t hand you emmanuelle on dh send you send you off and you can use their premier product foundation directory online for free here or in any of these centers throughout the country, and get help on how to use it. And like susan said, you will. You will walk out with a lot more information about where potential grants come from then you had when you when you came in, so check out foundations and outstanding resource when you don’t have time to talk to people, you can use our website, we must have over twenty various web properties these days. So there’s something for everybody. Thank you, stuart. You won’t tell us a little about mary-jo off family foundation the merrin got family foundation is about ten years old. It was created by a successful, generous new yorker who made him steven arundhati, my boss, who made his money new york and wanted to give back to york and the focus is on public school students, mostly working with the development programs and basically it’s an opportunity for us to help level, and we feel very strongly that. What we’re trying to do with our grantmaking is to change, we do about three million dollars a year, i don’t know where big enough to change the world, but for three million dollars with changing pompel and it seems like that personal focus is appropriate for family foundation because we really are truly a family foundation family foundation’s come in all shapes sizes, there are some that involved in for six generation of the founder. I’m working with a living donor. I’m working with living donor who has decided opinions about where the funding should go. I’m living with that working with that donors or daughters and it’s really, truly a family affair in two, three, four generations and might look very different. But now, it’s very exciting to work with the people who created this, then frankly, helped them shape what are working. Thank you. All right and read alliance is a grantee of america. Oh, no, it’s not not yet. Not yet taking up. Uh, no. But stewart and i have worked closely together. All the information i was given this grant. So i think there’s something coming my programming, but program that i’ve led in my previous rolls and other organizations have been supported by the miracle family foundation, and so stuart post and i have developed a relationship that weaken talk about today over the course of that time that hopefully will continue now that i met reed alliance, which is an organization dedicated teo leveling the playing field in educational equity, and we do that through improving the trajectory of underserved early elementary students ask public school students mainly, but we also serve students in a small portion of catholic schools and frightened charter schools. Um, we do that through the power of team leadership, providing individual one on one tutoring in foundational reading skills. And so what we’re doing is providing meaningful after school employment for nearly a thousand teens in high schools in new york city, across all five boroughs that work individually after school and over the summer, with more than a thousand and early elementary students, kindergarten, first and second grade across all five boroughs. And we’ve shown over the eighteen years of our existence that this work this works the power of pairing a near appear tutor with a younger student has been tremendously impactful, and so we know that more than eighty five percent of all the early elementary school students who have participated in our program improved their real level by more than one grade level and that’s a land three months. Our programming is is very finite. Perform that programming in forty five sessions, and so in three months we make a tremendous amount of movement. And as one of the largest employers of teens in new york city, i find that to be incredibly monumental because there’s, no way one works without the other on so that’s. One of the reasons why i am very proud to be now leading an organization that works with these two very important constituencies. Yeah, then you know, we’re going. We’re going to start to go broader, okay, and we’ll have a chance to talk about your married programs. As we as we go, i want turn to susan, because family foundation’s, yes, you’ll need the mic. Family foundations can be. Enormously generous, teo the non-profit grantees potential grantees, but, you know, we’re here to talk about getting this relationship started and keeping the relationship going. So for for the non-profits that a little nervous about approaching foundations or don’t really know how to get started ? You’re you’re you’re coaching people nine thirty two, five, seven, five days a week you said i believe you. What what are some of the top questions you get ? Frustrations you here ? How can we help people get started in a process that may be a little off putting to them or discouraging to them, even if they’ve already tried and having been successful ? Okay, so the first thing is how many foundations are there in the us who’s out there who were ignoring in terms of asking for money ? So we have one hundred forty thousand grantmaker zen foundation directory online professional this week, like two hours ago, i checked and there are ninety six thousand three hundred seventy nine independent foundations. So if we looked at family foundation’s this’s, the group that we’re talking about today, i’m going to guess that by next thursday, when we update our product foundation directory online professional and this is actually a homework assignment for everybody in the room sometime towards the end was an advertiser’s going homework. No don’t no homework, no home, an anarchist there’s, no homework, allright, no homework. But by next thursday, i’m going to be up to look into our database, and i’m making a little pledge to myself that i’m going to guess that out of the ninety six sales and three hundred seventy nine independent foundations that’s something like forty to fifty percent of them, i will discover to be family foundations. These foundations are difficult for us to get to as prospect researchers if we look at the entire pool of foundations, we know ninety percent of them don’t have websites. So for those of you who are googling to find foundations to support your work, it absolutely doesn’t work like that. Ninety percent of foundations don’t have women’s rights, and i we have a national center for family philanthropy in the us. One of their survey said that seventy seven percent of family foundation’s don’t have websites, so family foundations are difficult to get to. You have to do the research to figure out who was in your neighborhood you also have to know who’s got the money in your neighborhood, whether that’s a neighborhood in new york or the whole west coast of the u s you have to know who’s got a family foundation, they are difficult to get to the convention and say pre selected route. All right, so how do we start to do this ? Research ? Okay, so you’re gonna figure out who you know in the community, you’re going to ask your board members to help you, you’re going to ask your favorite friends in the fund-raising community and the non-profit management community to help you. I would recommend running a search in foundation director online who gives toe arts in new jersey, who gives to food banks in southern california or in one particular neighborhood in los angeles. Then you’re going to ask yourself, do you know any of these trustees, officers and donors ? You know any of the employees of these family foundation’s ? If you’re using our product, i’m going to recommend you turn your linkedin account on there’s. No excuse for any of us these days not to have over five hundred people we know unlinked in if you’re using our product and you have your linkedin account turned on. You will know immediately if you know where you know somebody who can introduce you to somebody on the board of one of these family foundations. So it’s about who you know it’s about targeting your research correctly. I came with paper today. Just let me tell you chan’s like over one hundred tips on how to get to know these family give you after eight years doing let me give you little host inside the podcast inside tip guests never read the papers, they’re green. You see how many time you know the stuff off the top of your head ? You see how many times you referred to the paper xero thinking it just a little podcaster protect don’t worry if your guests bring paper because they’re not gonna look at it so but if it’s comforting, i know it’s comforting, it’s reassuring, right ? I do biographical histories on people who run foundations. I look at their family members, i find out who’s i’m dealing with. I try to look a philanthropic track records so by the time i’m going toe and i don’t really recommend i’m not supposed to recommend family foundations who i know, like seven would be seventy five percent great prospects to you. But i lied you most of the way there. So you have to do enough research and the family, the family members, the rest of the trustees and officers you have to know whether or not you fit into their philanthropic pattern of giving so let’s, keep going. Stop that’s abila ok, ok, stuart, do you get do you get you still get ah lot of enquiries, even though even though you are you contributed only to pre selected organizations, you still get increase that are off topic and not pre selected things come in over the transom all of the time. People reach out all of the time and actually just back-up to what susan was saying, i would rather than go to family members that we get we’re staffed foundation on the only staff member if there’s a staff person always trying to get to the south person rather than two trustees, if there is no step trust using only choice. But i would suggest that the point of entry is other granted then you have a relationship with any of the london organizations of a given family foundation reach out to them and say, hey, what can you tell me about the marron got family foundation or this guy ? Stuart from i would say everything that hasn’t come in through family member is come in two other grantee partners and because our current granted partners and because we have really nice relationships and ongoing relationships with the r grantee partners when danielle reaches out to me and says, and she’s done it many, many times, and many are you saying, i don’t know, i’m not i’m not saying okay now, it’s really welcome because she’s, a practitioner she’s the expert, are not. I learned a thing or two or three about youth development practices over the years, but i’m not the one doing the work, danielle and her colleagues of the ones doing the work and because daniel and i will talk more about this have a very sort of even planed relationship when she reaches out no, when she reaches out to me and says, hey, there’s, this group doing great work, i think you’ll enjoy them. Ilsen and as long as there’s something, but i see is a potential fit. It’s. Very easy to have coffee with somebody. It’s very easy to have a phone conversation with somebody if i get something totally over the transom but doesn’t have daniel’s name or other grantee partners and i can think of three or four off the top of my head have done this and we’ve gone on to fund their organizations. But if i get a a cold inquiry, if it’s something that’s a bit, i will respond and say, this is what we do it to tease it out a little bit more. Okay, we’re goingto daniel insect. But what ? What what’s ? Your advice for making that cold inquiry. Just be direct on this. A real pet peeve of mine when i was talking about this earlier is folks might reach out to me from my previous life at bergen community foundation, where i found the arts programs. It was a dept, very different granting partner pool. Then it will be. Oh, hey, stuart would love to get together with you said rather thin that and these are folks who i haven’t heard from years and it’s like oh, is it about the mary got family foundation. Because if it is, this is what we find see a fit with what you’re doing if i’m all let me know when i’d love to get together and invariably i never hear from those people again. All right, so you prefer honesty ? Stuart love to get together, you with you to talk about our work and how i think how i think it fits with marren ghosh self-funding programming, even if we end up not funding something or something’s not right quite the right fit. It’s a learning opportunity for me knowledge is power, the more i know about what’s out there, the better grantmaker i’m going to be and don’t pretend that you want to ask about how are you what’s going on in your life don’t want to talk about grantmaking i’m here to talk about and i’m here to find the right partnerships us okay ? All right, danielle, your advice about now she’s got one story. I’m gonna give you a chance to practice the phrase quite the right that you stumbled on that. So quite the right. Quite the right. You want to practice that one ? Quite the right. Yeah, the phrase when you were talking is what i say quite the right you tried. You tried twice quite right there. You okay ? Um, okay. Advice on honesty. I’m sure you agree with stuart, right ? Honesty is honesty’s best be straight forward. But how about the well, let’s let’s talk about that ? This is an ideal opportunity that those first couple of enquiries that you you approach stuart, you know, or others, you know, what’s your advice to your peers. Well, honesty, transparency number one. If you’re working in an organization, whether you’re the executive director in some sort of ah, you know fund-raising role you should believe very strongly in what you’re doing so that’s going to come through. And i think that’s always served me well in any role that i’ve been in when i’m selling so to speak and organization or the work of an organisation, if i don’t believe in it it’s going to sound inauthentic and no matter how much you try, people will be a listening that that’s number one but number two absolutely be directing the honest i think one of the first things that i learned early on is a professional in non-profit sector and i’ve had roles in development and in program, which often at small to midsize non-profits also means fund-raising is recognizing that if you’re talking to someone who works at the foundation of family foundation or otherwise, their job is to provide funding right ? So don’t worry about the act they’re used to it that’s their job. So get get over without you were nothing seriously that’s excellent. Yeah, so it’s a little a little more. You’re the ones doing the work it’s our jobs to fund that work canto identify that work and, uh, i welcome the opportunity to learn now, obviously everything’s, not a fit, but again, that knowledge is power and we get to approach our workers is not sound like a shameless commercial, but we approach our work with a profound respect for what you’re doing and really try to keep the hoop jumping, which is unfortunately endemic to the foundation application process. We keep that to a really minimum, then we replace it with an ongoing relationship alive and what i’m working with, what we call jen to the four daughters who each have a relatively small grantmaking pool that initially i worked very closely with them on it now are is now it’s been five years there. They really been wonderful students and have very decided opinions about what they want to do. So it’s a little bit less hands on. But my main buy-in piece of wisdom, if you will to impart to them is the relationship begins with it. It’s an ongoing relationship that is a small family foundation. It’s my job to maintain that relationship and bring in the family members as appropriate. And the family members are very, very interested in becoming part bilich let’s. See fremery questions, uh, any, uh, any livestream questions, anything ? No direct questions from the live stream, but we do have some good comments. Someone says outstanding tip to talk to donis that are already funded and another comments or here is shot. The person with three organizations and parental thanks, mom way have amy latto tourists. Rios, who thinks what things also is going to sing this’s an unbelievable resource. Thank you so much. So keep these candid tips. All right, we have we have a question weighted mike to come to you, please. Thank you. This is wonderful, and i have two questions if i may start with one and then we’ll see if there’s other very egalitarian on non-profit radio. All right, if that’s the case that you have a preference in the initial outreach, email or phone zoho email always always you cast the second that was an easy one got a second one is and this is i was a bit of a surprise of going to a current funding because i’ve always taken had the fear that if i introduce somebody else to a thunder there’s a finite amount of money am i eating into the part that i’m trying to get me going on the road ? A my introducing you to my competition ? Yes, we’re in a funny position that we’re not endowment based. If we were endowment based, i could say that we’re spending three point or one too million dollars this year, not a penny over. We’re not the actually very proud of the fact that when i joined the foundation five years ago at exactly this time of year, so it was towards the end of the county you’re on warren a counter year e-giving was about one point six million. Basically, my job is to go is to foster these relationships and port back to the family about the cool stuff the champion. And i report back to the family and a very sophisticated way, their texts and semi blurry photographs that i take with my cell phone and forward on and relatively riel time about the cool stuff that’s happening. There’s so much cool stuff happening. So, uh, so i guess it would it would depend on the foundation then if if they weren’t endowment based foundation, they had they had a capt spend each year. Yes. Then you would be introducing. You’re so it’s gonna depend on the mention my perspective. So do the research again. You’d be able to tell that by doing your research, what type of condition is it also ? Is tio the point of this discussion ? It is all about the relationship. So i’ve done that with stuart because i knew that that that’s not going to jeopardise my relationship with him or the funding that i had secured from america family foundation. I knew that because we have this equal kind of relationship where i’m able tto have those conversations with him ? There are other foundations where i would never have thought tio introduce someone else as a potential grantmaking or someone and that also is very discreet that, as you all know, we can’t do our work without partners. And so anyone that i have introduced as a potential of interest, it would be someone who may have supported enhanced the work that they were funding, which i thought is an important point to make. And and i would just like to clarify, we’ve come to the figure of three during half million dollars that’s something that we’re very comfortable with, so i don’t want teo present this is like, oh, yeah, send me everything where we want to review everything out there because the troopers were comfortable in the three, three and a half million dollar level, but because it’s, not endowment based there’s always room for another twenty five thousand dollar grant here, there is there room for another fifty twenty five thousand dollar grants ? Of course not, but within the the goose ish budget that were working within, uh, we’re comfortable with that amount, but it’s us somewhere. Okay, well, we can take more questions. After a short break gonna take a break i got a little business for our sponsors pursuing they have a new book and it is fast non-profit growth feeling from the start ups, they take secrets from the fastest growing startups and applied those methods and practices to your work in your non-profit it’s free, like all the pursuit of resources, are it’s on the listener landing page, which is that tony dot m a slash pursuing capital p for please. When you see piela there’s, a new accounting rule on how you account for each contribution kayman the tax law, you have to decide whether it’s a contribution or in exchange transaction, what the heck does that mean ? What’s beautiful is you don’t have to know what it means, because wagner cp is on top of it. That’s what you want you’re supposed to be doing, um, you can read about it it’s on their blogged, and then talk to the partner at wagner who had been a guest on the show a couple of times which to place to get started is you go to regular cpas dot com tell us for credit card processing, i’ve been reading testimonials from non-profits that have referred business is to tell us, and those organizations are now getting a long stream of passive revenue. I’ve also been reading testimonials from businesses that air using tell us for their credit card processing, and they’re very satisfied. So my suggestion is think of the businesses that are supporting you now think of businesses that are perhaps run by your board members, family members and those said other businesses that are supporting you, would they consider switching to tell us where their credit card processing the way to get started watched the video, which is at the listener landing page ? Tony dot, m a slash tony tell us i get my name in there often, um text to give it’s like texting friends there’s no keyboards to memorize hoexter give has a conversation with your potential donors it’s conversational, and they lead them to the gift for your organization. It’s very simple, it’s affordable said not one the expensive services you don’t need to be a techie because text to give will walk you through the process for setting it all up so you can have this conversation with your donors now’s a good time to have your phone your phone handy, you text npr, four, four four, nine nine nine npr to four four, four nine nine nine. It’s time for tony take two its foundation center month non-profit radio are, as i said earlier, it’s our third week, we’re going to wrap it up next week. Where ? Ah, stewart stewart said, well, before we started off camera off mike were in residence, i like that i love eleven non-profit radio in residence at the foundation center, you can come back for next week. We’re gonna be talking about data driven decision making, and our foundation center expert is going to be graced, sato and if you’re in the audience here, you could meet grace because she’s in the back she’s going to be seeing me with us next. Next ride a as we wrap up, but so grateful to the foundation center for having non-profit radio in residence here for the month. I love it. Thank you. And, uh, special shout out against susan, who was so willing to work with me since january to get this done. Thank you. Ok, we’re going back going back to our panel. Susan sure. Oma she’s, the social sector librarian, senior social sector library. Don’t cut it short. Been here since nineteen ninety five that’s. Susan ? Sure. Oma and stuart post, executive director of the marriage got family foundation and danielle jindo, executive director at reed alliance. Okay, then. You know, we were with you. We’re talking about breaking the ice during the research, making the recommendations. What other advice do you have for your peers ? Um, that i mention tenacity ? Many, many stewart said many, many, many right two nations oh, tenacious d that’s tio way. I’m, you know, the kind of person. And i think in order to be a fundraiser, you have to be the kind of person that here’s no and things no right now, but yes, later or no right now tell me how it could be a letting us later. I’m i would just caution everyone. Teo, you know, who’s making and ask if karen no do not get discouraged. It’s an important relationship to start. And even if you do get to know, that doesn’t mean that you shouldn’t stop communicating altogether, just like stuart had mentioned, you know ? He’s gotten, you know, folks who have reached out and said, oh, you know, we’re interested in talking with you about such a such a program but doesn’t entirely fit with what the parameters are, what his priorities are at this point on dh, then that’s it, they disappear into the either there isn’t even any follow-up and so to the exciting, strange and things can change, and to the extent you could continue to keep folks in the loop, i’m i’m a big believer in letting folks know what the news is put them on your mailing list, make sure they’re invited to things, even if it’s slightly outside the scope of what they might be interested in doing or supporting or attending, let them decide, but they will never know unless you tell them danielle that’s consistent with individual fund-raising too, you know when when you approach someone, you’ve asked someone for a gift, maybe you ask them for fifty thousand dollars and they gave you five thousand dollars. That doesn’t mean you cut them off or even if you, whatever you ask them for, they give you nothing. You know, i say clients six knows, and we’re halfway to her, yes, so that tenacity applies to your individual fund-raising itt’s parallel. If we’re talking about a family foundation or any institution no doesn’t mean no forever is stuart is suggesting and you still keep talking to people, you know you don’t you haven’t you don’t cut off your individual donors when they’ve turned you down don’t cut off your institution! I would say that relation if you’re the kind of person that is a social person and you like to build relationships and you like to keep up contact with boats and you’re good at keeping up your network that’s a natural right that will naturally fit within the scope of what you normally dio and if your offensive and you’re believing, believe very strongly what you’re promoting and that’s also a natural that’s not too big of a list and that’s what it takes to really not down some doors and genuinely thanking people can work wonders in another hat on the board chair of an organisation and somebody that we didn’t know from. Adam gave a very nice gift of ten thousand dollars. That’s, let’s, shout it out! Brooklyn community bail fund bruckmann gdpr she’d given ten thousand dollars and got the pro forma. Thank you so much. But it was somebody that we didn’t know who it wass so was board chair. I sent a hand written note or an e mail i get which say, very personal. We really appreciate this. And stuart posterboard chair. She reached out the executive director and i had coffee with her. She had given a cheque to a similar organization where she only got the pro forma uh, thank you. It turned out that we got another ninety thousand dollars. It was. And she was so, uh, touched by our having made that additional outreach. People want to people want to be thanked, and people want to be thanked genuinely. And in this hearkens back to what we were talking about earlier, these air all about relationships. People who work in foundations are relationships are people. People who support your organizations are people. And everybody wants to be recognized, not in us. It’s, miami sick advomatic way, but in a genuine pay, we really appreciate your help. Then that happens relatively rarely. And it doesn’t matter the size of the gift either. I think, you know. It’s important to remember that you know, if you have especially family foundation’s individuals that are supporting your work, he might have some of the level of five thousand whether it’s because that’s just the level that they fundez that’s what they can do with that time or fifty thousand, because that’s, what they could do with that time, each one is important to you being able to accomplish your goals and so a genuine and invite many invites us possible the things that they might like to see an invite to an event where you khun, simply just celebrate with them, or showcase some of the other work that you do, even if it’s not directly related to what they were supporting. Because that’s part of the relationship building you want them, tio feel like they’re part of your extended family and that’s how i think about the work that we do in the relationships we have your family, it’s, an extended family, we couldn’t do what we do without that support. And could you talk ? I’m taking over your job. You another anarchist, two anarchists and yes, could you talk about what ? The initial funding relationship, the genesis ? Of your initial interaction with the marron got family foundation was how that got started and how it led from organization organization to maybe another organization. Morning. Yes. So if i remember correctly, i believe the the executive director of an organization that i had worked at previously had been on the board with stephen arika of of another organization, they served on the board of directors of another organization reaching out to a trustee, right, and just threw that relationship building learns that he had a family foundation of what some of his interest may have been and invited him to events invited him to events to meet the constituents, the program that we thought he’d be interested in funding, and he was very was taken by it was actually young men’s responsible fatherhood program, and we had a number of the young men from that program at our annual gala that year and invited him to meet with him, and he talked to them. They had a very intimate conversation. I think that was the only reason why he was there. He is a very mission driven person. Andi was very impressed. And from there, i think stuart and i, we probably took it over in cash. We talked about the details you observe. I mean, one of the things that i do love about working with stuart and them arika foundation is he means it when he says that they are very interested in how the program runs and what’s actually happening on the ground. So the questions that stewart asked and the observations that he made on the site visits prior to funding the program and after the program has been funded, we’re not only, you know, helpful, but but also insightful. You know, they he understood enough about what makes the program work that they were helping us think further down the road about how to make it even better. Samuel, i’m gonna stop because you made me think of something that thiss was better. Do you think is stuart post story post non-profit radio ? You’ll see a rebranding next week, so come back to stewart post non-profit radio. We’ll have to scrap this backdrop. It will just exit out. If you have trouble, if things are not going, are we going the way we anticipate they were in the program that’s that your funding, uh what’s your advice tell me as soon as we know we’re waiting stuff happens, then we understand that stuff happens and, uh, if anything that’s going to make me respect in organization more and make stephen my boss respect an organization more because there’s, that level of trust the we can see, you know, this didn’t come out the way we thought it would be, and i’ll not infrequently have gotten emails from people saying, no, could we slightly redirect this ? Because what we thought wasn’t working, i mean, a proposal is a best guess, and sometimes best guesses go great, and sometimes they don’t and that’s fine, i mean, not everything is going to be ah, home runs, but by having, you know, that ongoing relationship where there’s trust which there’s comfort, and it also helps that i’m a staff person, it’s you know, i can get into weeds much more frequently than the family members who have their own lives and their own jobs in their own careers, and they’re busy people. So i can’t it’s my job, though, to get into those having those conversations and to be bringing in the family as appropriate. And of course, i’m always bringing family because it’s not my money let’s make something explicit, which is, you know, if you’re not honest and you try to conceal it, you’re going down a rabbit hole that is only going to be it’s going to be discovered. It’s going to be it’s going to be disaster in a crisis versus you’ve got a problem ? Uh, share it with your with your partner with your with your we’re partners in this the relationship ? Share it big frustration of doing philanthropy and philanthropy is a great gig, it’s a wonderful, wonderful privilege to get to do this work to go into communities that aren’t my own. Teo. Steve, the exciting things that are happening all over new york city, but i actually just are just totally be disarmed don’t be deceitful and dishonest. Yes, yeah. It’s, it’s a good thing i’ll help you through stewart. I know you do. I guess i shouldn’t be thinking you understand ? Uh, don’t don’t be dishonored. That’s what ? I think that also ties. Back to the other point that i made before in a couple of times, which is the authenticity, right ? The transparency if you believe that what you’re doing is meaningful, if you know that you’re doing the best job possible, the work we do is really hard and it’s our job also to to relay what some of those honest, real challenges are two funders too, so that they understand what you’re up against. And that means that the best guests that you propose which i love that sometimes doesn’t always come to fruition in the timeline that you imagined or you projected and having the conversation, the relationship is important to making sure that you maintain that trust and continue that i want to see if we have looks like you have some questions i have tio um okay, we have questions online, too. Awesome. Okay, william, you gotta go live. I mean, go go broad. Would you wanted ? Stuart said the word philanthropy. Give us the wide shot, please. Uh, exactly. Introduce the bear over here. I got sick. I got questions about our bear last week a few people asked what’s the bear in the corner. That’s phil. Phil, answer b, i believe, is that’s the foundation. So that is not my i wish that was my gig. Mike. My saying it’s. Not my bit. I do stand up. Comedy. Philanthropy is not my bit. Uh, but that’s phil in the corner. Well, welcome, phil. Uh, okay, so we have a couple of let’s go online, right ? Let’s, do an online question. You got something on your right ? Our question online is how can a non-profit discover whether a family foundation has a staff or if it’s on ly run by family members and trustees let’s give out to susan with that a plant ? Do we have the name of the organization without question ? Okay, person out who that was pen parenthesis again. Hoyle devoted to foundation center resource is, by the way. Yeah. Okay. So the question, wass when you’re researching foundations and you think you’re dealing with the family foundation, how do you find out if their staff members ? All right. So if you were using my favorite tool, which is foundation directory online professional and i have to put a plug in here for another tool that we produce that you can use free. Of charge at any of our funding information network partners foundation maps, though. So for those of you who do not like to read text ah, foundation maps is is a mapping tool that will literally show you who’s giving money to brooklyn or who’s giving money to south florida. But any rate you’re going to use foundation directory online for professional and the profile that we provide to you will tell you who the top staff members are. If and i also double check myself, i will go to a tax return and i arrest nine, ninety pf pf standing for private foundations, and i will check that tax return to see if it says there are no hired help on the on the team or if there is an executive director and i forgot to pick it up in our fto profile, that tax return is going to tell me who the top hired help is. It will give me their name and their job title so that’s one easy way to figure out if they have staff members of the foundation directory, online foundation directory online professional you and the nine, ninety and the nine, ninety nine. Ninety piela in case they don’t have a website, what if there’s a website it makes, you know, part of your research easier ? We know large percentage don’t have websites. All right, now we’re going to we’re going to continue, uh, ninety percent eliminations. Hyre yes. Just a minute. Wait for the microphone. Please wait for the microphone, please. There we go. First of all, i am very happy to see that this dahna treyz thiss uh, i i’m coming to a foundation center for a long time and nice sabat buy-in michael, i think susan salama. Uh, you see, sandy destroyed everything and it’s very hard. Tto re establish it and continuous what we like to do the most. And susan was helping us tow right. And my question off. Come. So, stewart, right. Ah, my agency with serving quinton brooklyn russian community. Eso can they come to you to see people support ? Well, let’s not even put stuart on the spot. Why don’t you talk privately after ? Okay, let’s, not let’s. Not even put to do it on the spot on and answer that dancer that question and then let’s, you want to say something ? Something, uh even though seventy seven point i learnt this. Today, seventy seven percent of private foundations don’t accept unsolicited requests, and we are among that seventy seven percent. But on our website, and we do have a website. I very, very intentionally put my email address on the website because people might want to reach out and again, things have come in over the transom all the time. And unless something is just plainly a dear occupant sales pitch on how i can raise more money, not enough fund-raising organization. If it’s a legitimate, uh, funding request, i’m going to respond to that very gracious let’s. Go in the back, ma’am. Yes. Say you find out that through research that one of your board members does have a contact with the board of the foundation, which you want to apply, what is the best way ? The leverage that contact ? If you’re i can only speak for our foundation and again, i feel if there’s a staff it’s always appropriate to go through the staff first, and there might almost be a sense that what you’re trying to cut in line ahead of where you should be, the appropriate, uh, chain of communications is go to the staff, and i wonder if you go to a bored person if that might, you know, screw it, bite you in the butt. All right, so we get some different we’re getting some different answers on i just wanted to assure you from the foundation center perspective, if you take any of her classes on fund-raising that is one of the things we’re definitely going to tell you that when you were having one of your board members, go bug the program, officer’s, head to another boardmember you have to cancel your boardmember to be very careful in their conversation with the foundation’s board, so if if they have paid staff like program officers, that the program officer doesn’t feel like you’ve gone above their head, so if you’re dealing with foundation that has very direct application procedures, just follow them and use that board contact, you know lightly. You don’t wantto take anybody, all right ? Actually, uh, staff should be looked at is a firewall. The reason why family foundation often times wants a staff person is to present this to prevent being bombarded with requests and having potentially uncomfortable conversations with me. It’s never going to be an uncomfortable conversation. Because it’s my job, it’s where you’re a straight shooter, it’s either potential fit. Tell me more that’s. Not at all what we do. Good luck with your fund-raising every else online ? Yes. Okay. From the big children’s foundation is asking if you are reaching out to a foundation for the first time and you discover there is a fit in mission and in funding focus. Is there a right amount to ask for susan ? Okay, so if that person was dealing with me in one of my conversations, i would ask them if they had done their research. Have they use foundation directory online ? Professional toe. Look at the size of grant paid out to non-profits that do what they do. That’s going. You always have to make the right. Ask so. We need thio essentially go through the last. Three years of the grantspace list of that foundation and try to figure out what the amount size is going to non-profits that air in your type of category and size range that the research is going to help you with that ? Okay, i would. Argh! You don’t talk about money at all. Have the conversation first to see if it’s a fit never send an uncertain with us. I don’t want to get a letter of inquiry, and to me that feels like someone who hasn’t really done their homework. I’m much more receptive, receptive to hey, we do this, you do this. Could we meet for coffee ? Could we set up a phone call ? Could we get together to talk about it ? And in the conversation i can talk about the kind of things we like to do with our grants and hear about what your needs are and then have that conversation to see if it’s a fit. But when i get just a letter of inquiry than unsolicited, an unsolicited letter of inquiry it’s very rare, that that’s a fit because they never took the time to have that conversation, which i’m very there’s, no relationship. Way spent all this time talking about relationships on dh, right out of the box. You’re asking me for money. Yeah, nice to meet you. You know, we have fifty thousand dollars, but with the odds that that’s going to succeed. But if somebody reached out and said, i’d love to sit down to talk to you about the potential of getting a grant from you, that’s, totally way, we have more questions. Let’s, go over here. This question is both for daniel and for stuart. So you kind of spoke about continuing that relationship even if you get a no response. And i was curious in your experiences if it would ever be appropriate to kind of approach of family foundation and say, you know, this isn’t a great fit, but could you recommend other foundations that you might know of that might be a good fit ? Is that kind of a conversation that one ? May i ask a question ? Okay, i’m going to actually, just we’re running a little bit at a time and a lot of questions, so, danielle, you want to take that say, yes, i asked that question all the time of any thunder, and stuart and stuart is nodding way. Stuart is not your only what ? Listening to the audio story there aren’t really big on value added and that’s what i’m trying to do, but let’s go over here right up front. Use your mic like the previous question, but if a fan dish of the foundation says that, give a onetime grant only you’re talking about a relationship. Should we just forget about that that’s a great question, it says one time only on you got funded. What would ? What would you do ? Down from my perspective ? I’m the kind of person i was feel like someone’s, always in the extended family, so you don’t know where that relationship is going to lead. So just like her questions, they might recommend someone else’s consisting that funding. They can connect another partners they can connect to the other other grant. So if you’re going tio reach out to them again, would you ? Well, i was trying to make sure that you could, like, use your relationship and asked them, you know, it’s been about two or three years since you funded us. I know you’re one time. Could we propose a different program ? Would that be a better fit ? Or would you mind if we, you know, do you think it would be a good idea for us to submit for the same programming again ? We have this gap on and then leave it up to them to say now that’s not gonna work, they’re still in your extended family don’t know where it’s going really fund-raising people have an honest conversation with them there. We just have time for one more question. You got your shot, let’s. See if there’s anybody else ? Anybody okay, give him the second third. This is third question because you had to in the first time, second time. Third question. What bonus has been great ? Very quick question. I want to make sure i have clarity on this that you’re saying my phone call to you to introduce myself actually is instead of an l a y. So if you like what we do, we would jump right to the proposal stage, and i’m saying that correctly, we’d be having a ponderous way we just had. Daniel started her drop with two months ago, and i knew that i would hear from her. I knew that she was moving on her last gig, and this was the sex. She went from the initial organization to a second organization, and we were one of the first funders, and it was a real home run, and we were extraordinarily proud of a program that we really help too kick up to kick off, and i’m so very riel sort of pride of ownership, if you will and i we had a relationship, and i knew that i would be hearing from danielle and from what i had heard about the organisation, it didn’t sound like it was a bit for us, frankly, but i this is a friend, this is somebody who i like. I’m not going, not somebody who i can say, no, i won’t meet with you. Of course, we met with her, but as we talked, it was the rial sort of creativity off over coffee, and i wrote ridden my bike jars and shorts and a t shirt, and when it’s informant like that, you could just have a really relaxed conversation in brooklyn and, you know, in brooklyn and queens, and it was an enormously sort of creative, fun conversation where i quickly picked up on what daniels needs were, and she understood what are sort of sweet spot is, and i really think there’s a great grant for us to help develop college access program among the high school kids we’re currently getting pain, it’s, all i have to stop you there, it’s all the relationship it’s also it’s, a relation having an honest kind, there’s a take away, that’s it. Okay, it’s, time for the give away, get your phone, get your phone, whether of course, live stream or here in the audience, you’re getting you’re getting a copy of this book. Braided threads rated threads. Historical overview of the american non-profit sector here’s the number you’re gonna text, too two five two, which is in north carolina area code, in case you’re wondering not not too far from where the hurricane just hit, actually, right where the hurricane did. Just hit. Two, five, two, five, one, five, seven, nine, eight, seven. The book, braided threads, is by dr robert penna itt’s, a sentence that’s in the title historical overview answers questions like, how did non-profit how did we get to where we are ? How did it evolve through history ? It’s not strictly chronological, he was on the show, talking about it just last month, there’s not strictly chronological, but you know, if you’re interested in how we became what we are as a community, he starts with queen elizabeth the first. All right, so you got the number you got. Two, five, two, five, one, five, seven, nine, eight, seven, you got it. Okay. First five people to text, they’re gonna win and you text family, family, that’s it. Ok, we’re moving on next week, its foundation center month on not proper radio. We’re gonna wrap it up with grant decision making, using disaster philanthropy as our example will find out what the ingredients are and how the sausage gets made inside. Foundations join me again in thanking our panel for today, susan, sure, oma, stuart post and danielle jindo. Awesome. Thank you very much. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuing online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuing capital p with your c p a guiding you beyond the numbers waiting to cps dot com bye tello’s, credit card and payment processing. You’re passive revenue stream tony dahna in a flash, tony tell us, and by texting you mobile donations made easy there’s, another text opportunity npr, to four, four, four, nine, nine, nine. Our creative producers. Claire miree off shows social media is by susan chavez, mark silverman in the audiences are web guy this music is by scott stein of brooklyn, many thanks to tracy kaufman, susan she aroma and william lee here at the foundation center. Thank you so much. You’re with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. Hyre

Nonprofit Radio for September 14, 2018: Getting to Know Community Foundations

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David Rosado & Kaberi Banerjee Murthy: Getting to Know Community Foundations
They’re closer to your work than private foundations. What else distinguishes CFs and what are they talking about? How can you build a relationship with yours and tap into donor advised funds? On the second show in Foundation Center Month on Nonprofit Radio, our guests are David Rosado from Foundation Center and Kaberi Banerjee Murthy with Brooklyn Community Foundation.

 

 

 

 

 

 

 

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Dahna hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I am your aptly named host and we are back again live from the foundation center in new york city or second show foundation center month on non-profit radio. Oh, i’m glad you’re with me. I’d be thrown into cairo chemist, asia if you handed me the idea that you missed today’s show getting to know community foundation, they’re closer to the work in the community than private foundations are what else distinguishes community foundations and what are they talking about ? What’s trending ? How can you build a relationship with yours and tap into donorsearch vise funds on the second show in foundation center month on non-profit radio, our guests are david rose otto from the foundation center and cadbury banerjee murthy with brooklyn community foundation. We’ll take questions from our audience is we have our studio audience, thanks very much for all being here, and we have lifestream audience on youtube as well. Glad you’re with us. You two were gonna get your questions all so you could put them in the comments. I’ve got giveaways later, so keep your phones handy. And that includes our youtube, our livestream audience. You’re included in the giveaways. Tony’s tech, too, its foundation center month. I’ll say more about that. We’re sponsored by pursuing full service fund-raising data driven and technology enabled. Tony dahna may slash pursuing when you see piela is guiding you beyond the numbers. Witness piela dot com bye, tell us turning credit card processing into your passive revenue stream. Tony dahna em, a slash tony, tell us and by text to give mobile donations made easy text npr. Two, four, four, four, nine, nine, nine. Excited to welcome our second panel, tio not probably a month at the foundation centre. Welcome, good to be here, be here, barry, seated next to me, could bury banerjee murthy is vice president of programs at the brooklyn community foundation leads there for million dollars grantmaking programs and advocacy work around racial justice. The focus of our work is youth of color, immigrant rights and criminal justice. She has more than fifteen years of philanthropic leadership at local, regional and national foundations, including crown family found philanthropies in chicago, pick our foundation in new york and james trust and cox trust in boston. The foundation is at b, c f and why dot or ge on dh kayal wyatt foundation david rose otto is the member services manager for cf insight that’s, a service of foundation center focused on community foundation research and benchmarking. He oversees operations, including its data architecture, and responds to requests for support and knowledge from member and nonmember visitors to see if insights at the foundation center he’s worked on all aspects of data acquisition and grants. Indexing for community foundation york is that cf insights dot org’s and at cf insight he’s at david rosano, eighty four. Very david again. Provoc. Uh, david let’s, start with you. I know it is. Am i overstating it ? If i see you, the nation’s expert on foundations, you have a ton of data on immunity foundations. Yeah, you could say i’m among them, if you want. Sure. Uh, small in selecting. Yeah, right. It’s ah, yeah. Resting finally group yet i’m sure you know, we if i could talk a little bit about cf insights in general, so see, if incites the cf ncf inside stands for community found asian, as you might imagine. And we do maintain a database, primarily financial and operational data. Uh, that self reported by the field. Tow us. And you know, one question that we ask and it’s kind of, you know, it’s a tag line, but it’s also a question that we ask when that is, you know what ? If each community foundation could know what all community foundations collectively now and so that’s what ? The databases, therefore it serves a dual purpose. You could say that it is that so one of the main purpose is that it provides. It helps us provide a snapshot of what’s happening. In the community foundation field. How it’s growing. You know what ? Some of the key differences between community foundations of different sizes and how they operate and how they’re at how they’re built space, how many community foundations are you collect eso annually ? We collect data on around a third of the fields about two hundred seventy five community foundations do the survey that we do. And we we do capture the activity of all the, you know, all the largest in the country, but we do have a mix of a lot of smaller ones, and they want it once that kind of well, what you doing with all this ? Yeah. So the snapshot is available at, uh, website called. Uh, columbus survey results dashboard. It could talk a little bit more about the survey that we do, but it’s columbus survey that cf inside start organ and that’s not shot. You’re sharing this with databases. So this is where the raw data this is, where they can access some of the raw data. But this is where they get a snapshot. There’s analysis. There. There are a lot of graphs and visual ization narrative about states lower, so columbus. Survey that see if insides dahna columbus survey. Cf. Insights. Dot org’s. Cats, right ? Yeah. And the reason it’s called the columbus survey is because there was actually started by the columbus foundation thirty years ago. Yeah, so we do provide that snapshot. But it also is a way for our member community foundations, of which we have about one hundred thirty, of them, who consign onto the database and perform benchmarking against each other in a variety of different ways. So they can query that data. Look for other community foundations that are roughly their assets size or up their age. Or have a similar staffing makeup. Teo. Kind of compare their performance against us. But, you know, see if insights is not just that database. We do also do a lot of research on trends happening in the field. So where, uh, you know, i’m constantly going to conferences around the country that our community foundation focus. And, you know, i got to hear a lot of conversations that are happening. And they usually are the seeds. For some of the research that we do around, you get the frequent traveler points. When you’re fine, you get some of those things that it’s part of the report. So so members so communication members can ask questions about funding trends ? What do you think ? Maybe underfunded ? What they’re what they’re piers air doing ? Yeah, yes. So they can ask questions about what their peers they’re doing it’s really more based on the operating model of the community foundation, less so than specific issue areas that their funding. So, you know, if there’s a, uh, you know, they might want to compare themselves to other community foundations that are similarly focused on dahna advice funds as they are, i’m just kind of get at, you know, you know, what is their growth rate over time to see whether or not they might be keeping pace or something like that ? But it does go beyond that ? Because there we do collect data on, you know, the revenue streams that are collected by community foundations as well to get at some of the operational difference. What are some of the ministry ? So a lot of it is going to be administrative fees that are assessed on funds. So, you know, if i find holder, uh, you know, contributes to a fine. They do get assessed a fee on that. And so the community foundation collects that. Some of them are transaction based. Some of them are, you know, it could be investment income. So some of these funds are permanent funds that are set up and invested in various ways. Yeah, source of revenue. It gets interesting. Common sources of revenue. Yeah, i mean there’s, a really great there’s, really the main ones. Yeah, dahna piece is gonna be the main driver, it’s, usually book of what the we’ll come back. Wait trends check. Yeah. You know what you’re saying ? Acquaint us, not you, not the long version of brooklyn community foundation, your endowment fund, your donor advised funds program. Absolutely so at brooklyn community foundation, where the burroughs foundation, the burroughs foundation in brooklyn. Um, we started about nine years ago, so in two thousand nine, we were a conversion foundation from a bank, so we do have an endowment. So we’re a little unusual from the trends that i think are being talked about in terms of how many assets help what are assets are and how they’re divided amongst the different ways of giving the big piece of it for us. As the community foundation is about five years ago, when we wanted to be able to really think about how we engaged with our community, what we did is we instead of having the board sort of closed doors and decide for themselves what they wanted to be doing, we actually went with a thousand conversations with people in brooklyn toe ask our community what they wanted from their community foundation. And so is i think we think here about like, how community foundations are different. I think one of the things that we’ve been really trying to do is make sure that we’re accountable to the community that we serve, and that is the community of brooklyn. So both in terms of the donations being given to the foundation, as well as the grants that were giving to the community and being able to really change the hierarchies and the ways in which believed to be usually shows up. So we do about half of our staff, a community fund grantmaking via staff lead grantmaking and half via constituent lead grantmaking so that’s being ableto bring communities into the decision making process and have them actually make the recommendations to the board on how the foundation’s allocations get shared with the community divers is broken. Super diver, yeah. Ee yeah, i mean, i okay, so now my communications person is going to kill me because i don’t know these facts at my fingertips, but it is seventy percent immigrant and of color, and so if we think about, like, the overall diversity of brooklyn, very diverse and because we think about the size of brooklyn, brooklyn was a city unto itself, it would. Be the fourth largest city in the united states. So even though it is a no one of five boroughs of new york and it sort of gets bed into the new york numbers, brooklyn unto itself is a very diverse and be very large. Um, and so as we think about the work, and despite that, only four percent of philanthropic dollars from the new york philanthropic scene actually get into brooklyn serving brooklyn non-profits four percent. And so as a community foundation, one of the other pieces that were really committed, teo is shining a light on all of the amazing work that’s happening in brooklyn because we have two, three thousand non-profits that are doing an exceptional work in brooklyn, and we’re also wanting to make sure that we’re able to support the organizations that maybe smaller we have. We have an accelerator project, a program for the non-profits that includes capacity building, technical assistance, we cede incubators, we actually have them within our foundation space, and we built our space to be able to hold them. Um, and we have a newsletter that goes out not just to our grantees, but to non-profits that air doing. Any type of well, they could go out to anyone, but most likely most important, for those who are doing any type of working in the burrow to be able to know of opportunities that they can take advantage of. So all of those things are the ways in which we want to be ableto being de partnership with the non-profits that we served with in brooklyn and also make sure that other people are learning about that. So both other foundations, individual donors, you know, be able to connect a partner organizations with one another, ensuring that were really tryingto think around the grantmaking as one tool in our tool kit, but knowing that there are a whole host of tools that were able to use you want to talk about connect attention grantees with donors ? Yes, how how are non-profit audience started in-kind start that relationship, we’ll get to that great e-giving what ? How how common is is all this work computer in terms of commitee traditions role in its community, like as an incubator connecting grantees toe donors, etcetera ? We’re seeing it. General roll kayman yeah, you know, it’s it’s funny, uh, you ask that because one of the kind of basic tenets that you might hear in the fields when you speak to folks that are working in a community foundation is that if you’ve seen one community foundation, you’ve seen one community foundation, which is just not true, and that’s, where a lot of our work comes from is that we’re able to go and actually compare some of the work of some community foundations across the country and makes a generalization. So we waken try our best. Yeah, but, yeah, you know, in terms of some of the work that brooklyn community foundations of brooklyn community foundation is doing, you are seeing a bit of a shift across the field from a lot of community foundations that are interested in moving from, you know, kind of a financial asset manager to more of an active player within their community, so they do that in very different ways, you know, it could be, you know, self operated initiatives that they run t either try to affect impact and, you know, graduation rates are work first development, some issues on their own initiatives on the right has two fund-raising self-funding yet or eggs that are doing the work doing some of the work on their own. Yeah, brooklyn. Yeah, so we have a couple different things that we’re doing. We have the restore its restorative justice project where we’re partnering with four organizations that are working buy-in for brooklyn schools to be able to move from punitive practice to restorative practice. And then we also have an evaluator who’s being able to take a look at what we’re learning and be able to share that with the field so that’s very different than sort of like the request for proposals. Hello, i process so responsive. I got to believe that there are non-profit it’s a book on that could have done that work themselves with your with your funny why ? Why not ? Why take the initiative on yourself to do it ? So this is one of the things that we learned from our brooklyn insights process, right ? Is that people were worried about young people and around over criminalization and around schools. And so that was sort of a way for us to think around how being ableto look a restorative justice within the school’s, be able to reduce suspensions, reduce disciplinary rates, keeps students in the schools be able to break the school to prison pipeline and be able to actually experiment right like that’s, one of the things that philanthropy is able to dio we don’t necessarily public dollars where you have to prove that everything will work, and i think there needs to be a little bit of risk and philantech be to ensure that we’re utilizing our dollars to their highest end goal on dso what we wanted to do was be able to experiment to see what restorative practices would work and what you know and have sort of like for many experiments running side by side, they’re absolutely not in competition with one another, but we have a cohort that comes together, they ableto support one another, strategize with one another and then and support one another. You could be more nimble. You’re doing the work yourself exactly, she’s going through four or more organs issue and i think the yes, they feel like they’re competing, right, right ? Right. And i think the other piece of it for us is, you know, i talk about our our cycle of engagement or a theory of change, which is that our grantmaking allows us to learn from the community and with that feeds into is advocacy. So part of the work that we’re doing within the restorative justice project is also being able to advocate on behalf of policy change. So we were able to have city council folks come do a circle with our young people have an intergenerational circle in one of our schools, we had a number of folks from different boroughs come with some of their team staff members from their teams learn about the restorative justice project and the impact that it’s happening within the schools and then on actually, we were able to to have that site visit the week before the city council was meeting to think about what, what the repercussions were of a stabbing incident that happened in the bronx, and one of the one of the outcomes of that was that when the city council allocated resource is, they made eight million dollars allocation, all too restorative practice and not into more like metal detectors for the school’s, right ? So we’re thinking not just about the schools and the youth and the teachers and the administrators that will be that will benefit. From the program in their school, but also what’s the hyre and goal of being able to think around the evaluation of the learnings that could impact the field and how that can move to systems level change and being able to get re sources from the public sector, which will always dwarf philanthropic dollars, to be able to move those dollars into things that we can learn there. How common is this ? The community advocacy ? Yeah, it’s growing a bit, um, you know, it depends on the community foundation, of course, and it depends on what the needs of the community are, and i, you know, i think this is actually a pretty powerful example of what the frenchie it’s, a community foundation from others is that they’re able to, you know, to learn from the communities in which they’re embedded, you know, they’re they’ve been there for a while, they, you know, they have board members that are representatives of the community, and so, you know, with their donors that they’re learning about what the needs are actually being bullet. But where is it that private foundations aren’t as connected ? I mean, private foundations could have boardmember zoho are among the community i’m trying to understand the i guess, just how they’ve evolved different why is it that private foundations aren’t as close to there ? Askanase foundation that’s a good question and i’m you know, i i maybe khun present a theory i don’t know if i give you a really good answer to that down with two or three of you, so well, i mean, yeah, i would just say that maybe a private foundation would be a little bit more single issue maybe, you know, it depends on the foundation, of course, but, you know, there might be specific issues that they’re that they’re set up to respond to somewhere as a community foundation is more broad based in terms of their there of their focus and all social community is community now focus, ok, yeah, so it’s, not like they’re focused necessarily on one or two things, but they’re focused on every need of the community which also evolves as the community of walls, and i think that that’s one of the main advantage is that of a community foundation is that they’re they’re embedded there, and they get so learned over and reacted what’s. More that get rolling, yes, a role in the community. So i mentioned the initiatives, but, you know, there there you’re seeing a little bit more activity in the advocacy space. Uh, but there also are a lot of community foundations that may play a more passive role as well, so they’re not necessarily going out and advocating for specific policy change, but they might bring together local leaders who are experts in a specific issue and host a round table or something like that. So i think that that’s, one of the ways in which a community foundation is making their presence known among, you know, not just the constituents in the community but also potential donors as well, who see that these are experts that these are the ones you know, these are the guys who might know who the main players are on a specific issue, and so some dollars might be hyre it might be better, you know, uh, better directed it if it went in that direction, and then they could work with the community foundation donor can to determine who the best you know, who the most equipped organizations are to solve a specific issue. I’d love to hear from our one hundred plus audience members. If you want to contribute, what is what is your community foundation doing, or what do you wish your community foundation would could be would be doing ? Um, you know, then you know, we’ll we’ll throw it to our to our panel to see if if those suggestions make sense or, you know, if you’re if you’re bringing something new that we haven’t talked about yet, what what’s happening in your community in your, uh, should be happening, or what is what is your community foundation doing, but let’s, bring it in. Anybody in the audience live warnings here. Anybody here representing the community foundation now everybody is in non-profit they’re all five, one, two, three yes, grantee granted type organization live in the studio, okay, but on youtube, our life stream bring it, bring it in. If you want, you want to join the conversation, please do. What ? Anything else trending that you’re seeing ? Uh, yeah, yeah. You know, you got more every time i say there’s always there’s. Always more. Yeah, i guess, in terms of the work being done, there’s a little bit of a growing interest in, um, something called impact investing on dso folks may be familiar with that, but essentially what they are are, you know, look, low cost loans that are given teo either a nonprofit organization or perhaps even a for-profit organization with social purpose and these will cost loans, you know, they’re given with the expectation of the return of that of that loan, of course. And so what it might create is a little bit of a cycle. So those, you know, those funds might come back and they might be recycled for, uh, alone to another organization that’s that’s affecting some sort of change in the community. Those impact investments tend to be focused on, you know, economic development, workforce development, but not necessarily so. It just seems to be, you know, the most common example that i’ve seen two very visible examples that are pretty easy to look up and learn more about our, um go go atlanta going tol, which is from the community foundation for greater atlanta, and benefit chicago. Uh, from the community from the chicago community trust with calvert impact capital on i think, the mcarthur mcarthur foundation. And um, yeah, so they, you know, they give these low cost loans, teo organizations that are either looking to become sustainable or to attain a specific impact, so, you know, create three hundred jobs. Back-up oppcoll mary-jo in brooklyn, we’re having conversations around impact investing, i think a lot of organization, a lot of foundations, air thinking around the other ninety five percent, right ? So, like low payout of a foundation is five percent and trying to think about the ninety five percent for us what we’ve actually looked at his divesting on dh so making sure that none of our none of our money is invested in issues that are antithetical to the issues that we’re working on, right ? So we divested from predatory lending, private prisons, guns, those are all things that are challenges that we are trying to address of the of the grantmaking and we don’t want to be making money off of something that we’re trying to address. On the on the other side, and so, i think, is we think about our racial justice lens. We’re royally wanting to ensure that were using that lens toe and analyze and make decisions that every part of the foundation. So, whether it’s, the investing, whether it’s, the grantmaking, whether it’s, our operations, making sure that we’re as solid as possible and thinking about how we show up to do the work does the investing for your endowment fund. You do have an outside. We have an outside investor that does that, and we have a fight. Yeah, way have ah, the uh, fundez finance committee is the one that overseas that, on a quarterly based probably the aspirin policy statement. Yes, advisor has to follow his lead. Yeah, advisor model. Yeah, yeah, yeah, i’m a chance, probably coming. Next-gen what else ? What else is, uh, what else is happening in brooklyn that you think others others should know about ? I mean, i think one of the things that’s important to raise up about the community foundation, i’m sure we’ll get into this more on the way we get to the death side, but within our community fund, so we’re a little bit different in terms of two thirds of our grantmaking is done via community fund, and only a third of it is done via our dafs but even within our community fund, we have about eight different programs. One of our programs is called the spark program and that’s an opportunity like i said to be ableto share our decision making with the community. And so this is a space where every year, thirty five, folks from all over brooklyn come together, they read through all of the applications of organism organizations that are approaching the foundation. Last year we had one hundred fifty. This year, we have about similar they approach the foundation looking for telling us about what future plans they have, and we’re really looking, teo, be able to select organizations that are showcasing some of the most exciting work happening in brooklyn, and one of the things that’s really nice about that is that it not only allows us to be able to have an open process to have folks come in and help advise and make decisions as to where these dollars are going, but it also allows folks to be able to understand the breath of work that’s happening within the foundation and within the sector here, use this as a transition go for approaching approaching community foundation for fundez okay, because everybody here in the audience and the audience is interested in that in that situation, and i’m guessing a lot of the lifestream audiences to so ah non-profit of a potential grantee. I know i have a community foundation local, but i’ve never really developed a relationship. How do i start ? I mean, there are a lot of different ways to do it. I think one of the best things to do is to be able to get on to the ea blast. I’m sure most community foundations have this. We have one that goes out. It shares all of the work that’s happening at the foundation, including connecting you. To all sorts of other opportunities that are open toe non-profits within the sector s o that sort of a passive way to get a sense of the opportunities that are coming. I think the other piece of it is teo, be ableto look on the web site, see what the foundation is funding. I know we talked a little bit about many foundations tend to many community foundations tend to be broad like broad tent. Everything under the sun. Brooklyn community foundation is a little bit different and so far as we know have a number of different opportunities that are focused on what the community told us that they were most investors interested in. So we have our invest in youth portfolio, which is our largest portfolio. We have a neighborhood strength program that’s investing very specifically in crown heights. We have our accelerator program that’s looking into lake undergird and strengthen the entire non-profit sector and so being able to take a look and just do your research about, like, do you fit into any of those spaces and how to approach the foundation in the normal way ? Researchers research is super key i’ve heard i know. This it’s unfortunately r coming that foundations with community or otherwise get a lot of enquiries around interest areas that they don’t work it. Yeah, but the foundation is it wasn’t fun buy-in the organization would have save itself a lot of time and anxiety if it had just done some basic research is beginning, and i am not approaching the foundation. You’re not goingto you’re gonna make the foundation drift for turn direction from its mission, you got it. Basic research is is essential, i think that’s key. I do think the other piece of it, though, and i think this is also true of community foundations, of being responsive, especially to crisis, one of the things that we set up right at the day after the presidential elections, as we created a four year commitment to safeguard brooklyn’s immigrant communities, and so we created a four year currently two million dollar immigrant rights fund, and so that is something that we weren’t necessarily funding deeply before we had an immigrant youth and family strand within our invest in youth portfolio, so we had familiarity with it. We knew about that space of work, but as that as we made the commitment as we’ve deepened our commitment over time, we’ve gotten to know that area a lot better than we did when we necessarily entered into the work. And and i think one of the important pieces of being a community foundation is we still need to know all of the work that’s happening within the non-profit sector, and so we’re constantly having calls with folks that may not necessarily be in the wheelhouse of one of our given programs, but it’s our responsibility to be ableto understand the work that’s happening both to be ableto, like, respond in crisis, and be aware, but also to be able to advise our donors, right, and to be able to say we may not necessarily specifically fund help. But if we have a donor that’s interested in health, we need to know enough to be able tio advise appropriately and that’s one of the places where spark is really helpful to us. Is that it’s a place where, despite the fact that we have, you know, commitments in these given funding areas, we are creating a portal where everyone is able to approach the foundation to be ableto go before the spark committee to talk about the work that we’re doing your open so we’re open in that way i have to stop yes, go for it. We’re gonna continue this excellent. This is what i think people are most interested in is how do i approach way are going to talk about when you were dafs donor advised funds that’s coming up ? How do we how do you connect with those buy-in if you don’t advice fundez donors and donors teo to encourage them to give to your organization, i got a little business hyre pursue it. There are nu e book is fast non-profit growth stealing from the start ups, they take secrets from the fastest growing come on corporate startups and apply those methods and best practices to your non-profit the resource is free as all the resources are pursuing you. Find this book on the listener landing page that’s at tony dot m a slash pursuing capital p tony that i may slash pursuing capital p you’ll get there e book when you see piela they have something new on their block. It’s cold new revenue recognition standard really impact me. Okay, that sounds like a real sleep sleeper. Not even something. I mean, i would even necessarily read that at night, but the point is, that’s, where you want your superiors heads to be right in the tax code. There is this new thing, this new revenue recognition standard, and it it does impact you. It could very well. In fact, you it’s all around. How you categorize your donations, you’re all getting gift. That’s what this is all about. This is where you want your superiors to be in the tax code buried, mired in the new revenue recognition stand. Check out you get the, uh you could get it on. You can check out regular cps a cz well, wagner, cps, dot com. You want to go deeper ? Quick resource is that block. Tell us for credit card processing if you’re taking if you take credit cards, you know businesses that take credit cards that are already supporting you through the months of the show, the show for years, but they’ve been a sponsor for like six months or so. I’ve been reading testimonials from non-profits that referred businesses from businesses that are using tello’s for their credit card processing. Everybody is satisfied what happens is you non-profit in a long tale of passive revenue, could you get fifty percent of the revenue that tello’s earns from all the credit card process ? Is that it that it complete for the businesses you refer you refer businesses use ? Tell us for the credit card processing you get fifty percent of the fees tell us earns that’s the point long tail of passive revenue the landing page for listeners is that tony dot m a slash tony tell us and text e-giving you’ll get more revenue because they make e-giving very simple. If your daughter’s consent, a text message that could give you been thinking about, uh, changing providers of you thinking about doing, uh, text to give campaign check out text e-giving very simple. You text npr for now. Proper mating npr to four, four, four, nine, nine, nine and i’ll get you a special listener offer and info on text e-giving some for tony stick to and i want to spend more time talking about the foundation center and foundations that month on non-profit radio, this is our second episode. We’re here all month. You could see this backdrop is here in the library all month, that foundation there’s still devoted to non-profit radio thank you to the foundation center on dh non-profit radio is devoted to bringing conditions center info there’s there’s a to our listeners to our thirteen thousand listeners each week. There’s, a foundation center staff member on every panel. Well, four shows this month. Hyre and there’s someone from a foundation related to the topic we’re talking about is, well, next week we’re going to talk about private foundation, and soon shulman is going to be the foundation center panelist on on that panel, so we’re spending the month of the foundation center join us if you go to, uh, if you go to tony dot and slash fc mud, you got to use the capitol effort capital c and capital m tony dahna mary slash fc months, then you could see what the other your shows are coming up next to fridays very grateful to the foundation tender for hosting us a whole month of september. Let’s, go back to our panel it’s david rose otto he’s, the vice president of programs at the brooklyn community foundation, know that xero mary-jo thermos present programs of the brooklyn community foundation. David rosario was the member services manager at cf insight. All right, dahna sometimes it gets way we’re talking about talking about spark and allowing portals that allow all organizations to approach a community foundation. Is that is that common ? I’m gonna ask you our most community foundations open tio conversations about what’s happening in the community, even if it’s not an area that they’re currently funding or you think that you’re unusual in that, i think i mean, i would hope that all community foundations are open to that conversation because it’s important, i know i’m of course i’m going on tv, but i wanna ask you i mean, i would say i think yes, and i think partly because many communicate community foundations are big tent and so they may be trying to support a little bit of everything and so buy-in being able to know a little bit about everything is important. If we’re going to support a little bit about everything, very has a hope. Thank you. Could tell me if it’s true cash or is it fulfilled ? I would say it’s probably fulfilled for most of the field. So they have. Yeah, i would say if they have the capacity to do so. There are a lot of community foundations that are either, uh, perhaps either unstaffed or have a very small staff of one two folks. And so you know that so they yeah, they might not be able to take inquiry so they might be focused on, you know, there’s their specific issue areas. And frankly, you know, and becoming sustainable energies as well. But the ones that are larger that, you know, they have teams, you know, that that are in charge of, you know, learning about community needs and being in touch with folks. Those i would say that, you know, once you get to a certain size, then it’s a pretty safe bet. There. There, there, there, there, there. And yeah, i want to give it another two nufer questions. So i want to see anybody. Anybody in the studio warnings have questions. So you’re handup we got any something, anything on ? Yes. Ok. Ok. But the studio audience you still you still open will bring you a mike and you can ask questions. Is there one ? Okay, let’s, go to the top of the live stream, then. Uh, susan, okay, monitoring our luxury. So way first want to say thank you to chance say tv for helping us. They’re listening. And they’re helping us with the quality of the lifestream. And we have catherine barlow on youtube, so i think kathryn was listening to us last week. She has a comment for you. Tony. I got the book guy one last week. Really interesting. Catherine has a comment question. J holds a brooklyn community foundation work. The book was really interesting. So catherine wishes to say brooklyn used to be its own city, and katherine also wishes to ask our panelists. I wish our community foundation made larger grants that made a bigger impact on our communities and programs and our needs. So much a question, comment so larger grants, fewer organizations or smaller targeted grants to more organizations. Uh, i’m gonna ask you first, david, you know, you know, the operations. Yeah, i mean, that’s tricky. So it it it’s i don’t want to dodge the question or anything, but it does depend on the community foundation. So they have, you know, if they have a really robust grantmaking program in there, and they’re making tons of transactions, um, you know, depending on the ability of that community foundation, tio have the funds, frankly, to move, uh, those those grants are going to be, you know, depending on the size of the fund that is coming up from, um, or you know what the focus of the donor might be, some of these grants would be larger. But, you know, some of these grants are also gonna be smaller as well, especially if they’re from a small fallen that’s. That’s a challenge ? Um, i think, well, so we have a wide range, so our largest grant is one hundred thousand dollars or smallish grant is literally a thousand dollars. We our smallest grants are given by our youth fellows, and so they are part of our constituent. Lead grantmaking process where they are making grants to other young people in the community, and they are able to do grant the level that we would struggle with this you should be making lorts uh, fewer large grants or more smaller grant’s teo teo, you struggle with i think it is a struggle. I mean, we’ve ended up in a place where we’re able to do a little bit of each, so we’ve got tiny grants, we’ve got large grants, i would say our average grant is like, twenty five to thirty thousand, so, like, meaningful enough to have impact, i think the other piece i’m just gonna say one other thing, um, which is why i rarely listen to the rules, but i was going to say we also do multi year in general operating support as standard operating practice, and so i think sometimes it’s not only about the size of your grant, but it’s, the way that you’re showing up. So what we’ve heard from our grantees time and time again, is that it’s important for them to have visibility into the future so that they can plan for two or three years about staffing and organizational health, which is what we want them to be ableto have and general operating that they can use the money for whatever comes up. And i think, especially looking at the groups that are responding in them. I mean, i’m thinking specifically of our immigrant rights portfolio, but the fact that those grants are able tto go towards what is most needed in this moment, there are a lot of things that are showing up for organizations that they may not have planned for. And so it’s both the amount and the flexibility. David, what do we know ? The average grantspace eyes ? Um, for the entire field ? Uh, yeah. It’s a number i don’t have on me, but yeah, i was thinking it would be somewhere in the five digit. So it be you know, someone the neighborhood of fifteen to twenty five thousand dollars somewhere in that area ? Yeah. Anything else from from our live stream ? Okay, hyre so let’s continue. Then i want to move to dahna advice. Fundez you have your, uh, broken committee condition has a daughter advice from the program. How do we connect ? If i’ma again ? I’ma non-profit seeking grants. How do i get to know what dahna advice fundez donors are interested in so that i can make my case i mean, i think this is where it’s, good to be able to approach your community foundation and where be able to talk to them in some ways, irregardless of the purported values are, you know, like portfolios that are listed on the website we’re always being we’re always taking these conversations and constantly thinking about what donors we might be able to pull into the grantmaking to be able to bring opportunities that either we’re funding organizations that we may not necessarily be supporting, but we know, would be interest to a donor to them, you know, for us, it’s sort of were small and growing, we were approaching sixty funds, so were modest in size. Um, and we actually dispersed sixty five percent of our dafs assets on an annual basis, so we’re you know, we’re making sure that the money that’s coming into bcs it’s also getting back to the field that’s a common frustration among non-profits among people who study these things that there’s a lot of money sitting in dahna advised funds that isn’t getting out to non-profits that that the donor earned income charitable income tax deduction in the year that they made their gift to the dock to their donor advised funds. But then the money isn’t getting out to charities. It’s sitting in the donor advised, uh, i think the largest is fidelity is fidelity virality latto advice here. Several billion dollars, right ? And many of the top i think many of the top ten, like five or six of the top ten are are affiliated with corporation fidelity, schwab bank a vanguard goldman sachs. You’ll have charged alarms that managed dahna uh how how so, let’s, if we segregate out let’s, go back to the community foundation now saying get out the corporation, how common are dahna advice ? Find a grams in our community foundation. I would say it’s super common there. Yeah, you know, it’s been so everything depends on the size of the community foundations. But, you know, at the minimum, if you’re looking at the smallest community foundations, these are the ones that are under twenty five million dollars in assets. About, on average from our last survey. About fifteen percent of their assets aren’t donor advised funds when you get to the largest community foundations. Those are the ones that are about five hundred silicon valley. Yeah, silicon valley near community trust. You know, chicago, atlanta ? Uh, those guys on average, about forty percent a little under forty percent of their assets are going to be in dahna advice wants and that’s being scared by a couple of the ones that are really heavily, uh, you know, uh, invested in dahna advice funds or have a lot of their assets and donorsearch like silicon valley. But, um, you know, that’s that’s where the average there was a lot of press around steve baller when he made i think of almost two billion dollars contribution to a donor advised funds through the silicon valley community foundation that two billion dollars is gonna ask you right back to the average too. The donation average drink. David, do we know how common it is for community conditions to be a cz proactive ahs ? Brooklyn is in connecting donors, too, to the non-profits in the community with regard to donor advice. But with daughters. Yeah, yeah. So it’s. A little bit tricky. Because there are dahna relation, staff about a lot of these. Community foundation so these are the staff that are tasked with being in touch with the donors and getting them connected with the non-profits that they might might be interested in funding. And so that’s what i would bring up as a potential touchpoint for a non-profits reach out their community foundation if there’s somebody who’s there that might be helpful for them and getting in touch with the donor advised funds, uh, donors, then, uh, you know, somebody in the donor relations department might be really helpful for them. Um, in terms of a proactive approach, i not i couldn’t say it’s super common. I’m not sure how common it is, but my my hinckley is that it’s ? Probably not something that is a proactive approach. Ok. You think it’s too widespread ? I don’t have to. Yeah, let’s, continue. Good burial. What ? We want to break down these barriers. Okay ? Let’s do. It non-profits the potential grantees on dh and the donors who are often totally unknown. Unapproachable. You’re breaking that down if we have. If we were a community where the community foundation is open too, you know, to hearing from us about what we do. What we can encourage grants from the donor advised funds to our work. What else ? What else should we be doing ? I mean, i think being able, teo, even if you can’t necessarily get an audience or a phone call, email, let the foundation know what you’re up to. We’re really good about making sure that our information that’s coming in from organizations gets to r r r dafs side of the dafs side of the house in at brooklyn community foundations, seventy per assent of our dafs distributions go back to brooklyn, so a large percentage of the folks who are choosing toe open dafs at brooklyn community foundation, i think, are doing so both because of our racial justice lens and our commitment tio brooklyn, and the way in which were showing up, and so their dollars aren’t necessarily being distributed in flowing elsewhere. They’re being invested reinvested within the community because policy it’s not because of a policy, but i think if we were i mean, we’ve said this internally, like if all of a sudden it started skewing drastically, one of the questions would be, why not brooklyn ? And then we would need to weigh want them way. Want folks to give where they live, right ? Um, and i think the other piece of it is in terms of the fees that come out of our death one hundred percent of that go into our community fund. So that’s also money that’s reinvested into brooklyn. Eso i think there is ways for non-profits to be able to approach foundations and just build relationships with your cfc the way that you would with any foundation. But then there are other pieces of that of why a community foundation should be more receptive to your doing that unnecessarily and independent foundation that might be like this is so not within our wheelhouse. We don’t have the time or the interest to engage in that way about how audience studio and live stream any frustrations have you have you tried to approach your community foundation on dh ? Were unsuccessful. Any frustrations around dahna advised funds ? Have you had successes with donor advised funds ? Means not all frustration and consternation. He had success with donor advised funds from your community foundation. Has that been working for you ? Uh, happy to hear anybody in the audience. Studio audience ? Nothing still. Okay. Okay. All right. I’m only movement. We’re open for your hands up. All right, what ? What more can we say ? Uh, about committee foundations and don’t and don’t advice fund-raising hope yeah non-profits get. Yeah, well, i was one thing that i could point out is that donor advised funds are super active grantmaking vehicle. So, you know, even though they are growing, you know, popularity, they’re not going anywhere. They’re growing in popularity. Their assets are growing by a lot. So we look at, you know, a comparison between five years ago, if we looked at twenty thirteen versus last year twenty seventeen, um, you know, assets went from, you know, under twenty million, twenty billion dollars to around thirty five billion dollars. That’s a huge jump in five years. Uh, gifts jumped from, uh, somewhere around five billion dollars to somewhere around six billion dollars, but grants from about two and a half billion dollars to over five million dollars. So grants are growing at a rate that’s much higher than it was in what there was between twenty thirteen, twenty, seventeen. So double. So we thought that’s more another. Yeah. Um, and, you know, when you look at the the payout rates, you know, between donor advised funds and other funds that most community foundations that take our survey, you know, we’re looking at, you know, hyre distribution rate that may be hovering around five percent for most of the community foundation when we’re looking at donorsearch vice buy-in specifically, uh, you know, we’re looking at double digits, you know, eleven, twelve, thirteen percent of assets are going back out into the community so on that gap widens the larger community foundation because they have lesson, you know, if you’re in doubt asset, so more of that’s gonna be passed through and go back out yeah, and, you know, at the same time, uh, you know, i mentioned the Numbers a second ago 4:20 seventeen but, you know, about, uh, six million dollars in gifts and five million dollars a grant, so most of those dollars are going right back out the same year, so, you know, just mentioning him is a is a really hyperactive grantmaking all right, because that is a a common argument is that, as i said earlier, that the money is not flowing out of the donor advice, but donors were earning a charitable income tax deduction and the money sitting dahna advice ? Yeah. Yeah, you know. And even with the pale, right, uh, issue there to, uh, we could definitely benefit from having better data because these are numbers that are in the aggregate. So there might be, uh, you know, individual donor advice fund accounts that are that are distributing a majority of their assets or most of their assets in here. Um, where most of what comes in, but there might be other donor advice once accounts that aren’t moving dollars in a specific year, maybe for a couple of years. There are community foundations are out there that are that are protecting against that a little bit with some of their their internal policies. So there’s something called variance power that a community foundation can can exercise and effectively. What that means is that they have final say, jorgen jill, i know. Sorry. I try my best of the final means power with various provisions. Yeah, there’s always closing. But i slept my way back. Um, but so effectively when a donor opens, the donor advised funds are donates funds to a donor. Advised funds. They do forfeit legal ownership over those funds. They belong to the community foundation, so there is a reasonable expectation that that when they make a recommendation for a grant that the community foundation is going to give the grant that they recommend but there’s no there’s, no binding, you know, legal precedent, no agreement that says that they have to do with donor in-kind so the reason i bring that up is because if there’s a donor who doesn’t give a grant for let’s, say, three or four years, depending on the community foundation, that community foundation can then exercise at various power and select non-profits that are as close to the donors original intent as as possible and side distributing this wouldn’t be a first, yeah, encouraged donorsearch media and here’s, our own recommendations will definitely start money out of your own team. Now, this problem booklet, you said money is flowing out. Yeah, i mean, we’re doing site visits for folks to be able to engage with organizations um, we want to, you know, we’re learning about organizations to be able to feed them to donors, so that has not been our not have not been our issue there, which yeah, we’ll take out how common is it that that a committee foundation would exercise that that power ? Yeah. That’s that’s what ? I mean, when i say we could benefit from better data way have individual, uh, you know, fun level transaction data, then we can really get at, you know, how many of the funds are, you know, uh, maybe an active for a year or two, and which are the ones that are super active ones that are bringing that payout right out. So, yeah, you know, i would encourage foundations to share their grantmaking various power, yeah, uh, that seems that seems that seems pretty draconian. That’s we’re taking your money and we’re giving it to you, i think is close to what you say you’re in. Yeah. I mean, they’re trying to align with mission. They join a lot of steps before. Yeah. It’s a pretty for sure. Yeah. It’s a pretty dress. Still no questions about how to approach a donor advised funds about getting money for your non-profit from a donor advised funds. I’m answering all the questions. We’re i’m that good. Like channeling the audience so perfectly if there are no questions, i do have a question that i heard from someone a couple of days ago about if you receive money from a donor advised funds often time it kind of it appears almost anonymously, like ghost money. How do you think a donor who gave that money ? Do you think that donor or do you think the foundation ? Do you think whoever the person is, who made the connection ? So the donor advised fund if there is one, is there any process around that ? Because just to set the stage because the check comes from community foundation, right, right and security condition is at least under no obligation to tell you you the non-profit who the person is, and maybe they’re not even allowed to so that’s the that’s, the issue ? What does that come in here saying word ship ? Yeah, right. How can we say thank you to the donor ? I mean, we have we have ways of being able, and we have a lot of dafs where they’re like e-giving circles and their highly involved, so you would know who they’re coming from. Um, and so in that circumstance, i would say he would just reach out and, you know, say thank you and cultivate that relationship in that way as you would any thing else, the anonymous ones ? I would say it’s still probably a great idea to be able to send a thank you to the foundation, and i would imagine the foundation would forward it on to the death boulder i mean, we’re were in service to being able to support the non-profit sector, right ? We want the money to be able to go to brooklyn. Non-profits and one of the things that we’re constantly trying to do is be able to increase visibility and increase understanding of the work so that more people are compelled to give to these exceptional non-profits they’re doing really important work, so we’re you know, we want to be able to see that relationship flourish and grow, and so i would say that we’re on the same side of wanting to make that happen, even maybe even a little more proactive and specifically say, please pass this on teo to the donor who created the fund and include a little private note for for for our donor, uh, asked the foundation to send that along. We do that implant e-giving all the time when now there’s a question we got one minute. Left. All right, get your quest, tracy made with one question. We’re going to wrap up with this question. You have to be so concise. I pleaded for questions, okay, so this is the first time i’m hearing about donor advised funds, and i’m still unclear. How do you find out about those funds ? Are they listed in the community in the port they listed on the website ? How do you find out what dahna guys funds will find ? Yeah. Yeah, yeah could start at an answer. They’re a couple ways. So, you know, uh, to be so brief. Yeah. So, uh, about ten years ago in two thousand six, there was part of the pension protection act said that, uh, that, uh, foundations needed list out at least a couple of data points about the donor advised funds. So how money they have, how much they’ve given out from them, how much they received to them. So you have an idea of how much of their grantmaking activity is coming from donorsearch vice funds, they might have a listing on their website, but they usually would have an honor roll on their annual report, so they might say they might call out their top donors, and many of those might be donorsearch buy-in might be a good way for you to kind of figure out who among those might have given you that grant ware so i was just gonna say that’s exactly, right ? So, like, i’ve got our brooklyn insights, and so you have an entire page of who well, who the funds are. And then we also have snapshots about each about some spotlighted donors on dh. Talking about what their values are and what they’re looking for. Really. Thank you so much time with giveaways. So, uh, life’s dream on buy-in studio get your phones. We’re gonna be giving away a book. I got the first five people first five people who text are going to get a copy of this book, which is modern media relations for non-profits creating an effective pr strategy for today’s world. This is written by two journalists to former journalists who were on the show. Peter panepento and internet car. They’ve been there on last month. All former journalist. They had a reach. Media. Okay, so, first thing, he’s number, of course. The Numbers 2:5 2 five one five seven nine eight seven two five two five one five seven nine eight seven by the way that area code two five two that’s where i have a home north carolina so you could send good thoughts along with your tax i’ll tell you what detecting a second but you have to keep listening to me two five two yeah that’s morehead city area code where the hurricane is hitting right this second so you’re you’re um but it’s actually being answered by service in california, so you’ll get answers. Don’t you’re not gonna get floodwaters back ? Um, all right, so the number once again to one, two, five, two, five, one, five, seven, nine, eight, seven. The brute. This book is brand new. You’re gonna get media relations. The first five people to text are going to get a copy of it. Er, and here is what you text. You text the tension with a knife in the room, you text the word community community. Okay, that’s, the giveaway and it’s time for me to thank our guests again. Barry camari banerjee murthy, vice president programs of the brooklyn community foundation and david rosana remember services manager for cf incites a service of the foundation center. Thanks so much. Thank you could join welcome and thank you, who next week, as i said, we’re going to be, uh, of course we’re back at the foundation senator, talking about family foundations, i don’t get the attention of family foundation’s when they say they’ll contribute on ly too pre selected organization when you do have to break that down. And what of strategies to keep relationships going after you have, in fact started them talk about all that next week, same time next week. If you missed any part of today’s show, i beseech you, fine on tony martignetti dot com responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled tony dahna slash pursuing capital p when you see piela is guiding you beyond the numbers regular cps dot com by tell us that credit card payment processing your passive revenue stream tony dahna slash tony, tell us and by text to give mobile donations made easy text npr. To four, four, four, nine, nine, nine a. Creative producers. Claire meyerhoff, sam live, which is the usually the line producer, but not this week, shows social media is by susan chavez. Mark silverman is our web guy. This music is by scott stein, and many thanks to hear the foundation center. These are the line producers tracy kaufman, susan she aroma and william lee here at the foundation center. Thank you so much. You really next week for non-profit radio, big non-profit ideas for the other ninety five percent. Go and wait.