Nonprofit Radio for April 18, 2014: NTEN & NTC: Why You Should Pay Attention & .ngo

Big Nonprofit Ideas for the Other 95%

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My Guests:

Amy Sample Ward

Picture of Amy Sample Ward
Amy Sample Ward

Amy Sample Ward is CEO of Nonprofit Technology Network and our contributor on social media. On the opening day of the Nonprofit Technology Conference, we talked about the value of NTEN and NTC for small- and mid-size nonprofits. Everybody uses technology!




Glen McKnight, Andrew Mack, Evan Leibovitch

Glen McKnight, Andrew Mack, Evan Leibovitch
Me with (L-R) Glen McKnight, Andrew Mack, Evan Leibovitch

Introducing the new top level domain–and its affiliated community–for nonprofits throughout the world. Plus, a primer on how domains are managed by ICANN. I learned a lot! My guests from the Nonprofit Technology Conference are Glen McKnight, secretariat of NARALO (it represents you!); Andrew Mack, principal of AMGlobal Consulting; and Evan Leibovitch, global vice chair of the At Large Advisory Committee of ICANN.


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m very glad you’re with me. I’d be forced to endure black hairy tongue if i came to learn that you had missed today’s show and ten on dh and tc why you should pay attention amy sample ward is ceo of non-profit technology network and our contributor on social media. Of course you know her. On the opening day of the non-profit technology conference, we talked about the value of n ten and anti seafirst small and midsize non-profits everybody uses technology and dot ngo, introducing the new top level domain and its affiliated community for non-profits throughout the world, plus a primer on how domains are managed by icann. I learned a ton, and you will too. My guests from the non-profit technology conference are glenn mcknight, secretariat of naralo, which represents you will learn what that is. Andrew mac principle of am global consulting and evan leibovich, global vice chair of the at large advisory committee of i can between the guests on tony’s take two inauguration of the non-profit radio knowledge base, both these interviews came from ntcdinosaur provoc technology conference. And here is my discussion with amy sample ward about the conference and ten welcome to tony martignetti non-profit radio coverage of non-profit technology conference and t c twenty fourteen the hashtag is fourteen and t c and my guest now is amy sample war. She is very well known to non-profit radio listeners, of course, a monthly social media contributor, but here and and and outside non-profit radio. She does have a role. And that is ceo of non-profit technology conference of and abandon the non-profit technology network partner. Exactly nowhere. Welcome back. Good to see you. Thank you, it’s. Nice to actually be in person. Yes, i know you were usually bicoastal, right? The power of radio is that we’re not actually in the same room. I know. Um, your ceo of this gig. How did your did your welcome? Plenary go. I hope everybody was standing ovations. And was it exciting? I was here setting up. Yeah, it was it was really great, but actually, i think i was surprised. I think everyone else was surprised by how many emotions we went through because there were stories and videos. From the jupiter video awards and ah, ignite presentations that put everyone in tears inspired them, but then also things where we were laughing hysterically, so it was it was a great emotional roller coaster, which i don’t know what that says about the attendees or the community, but that’s how we’ve started the conference, a lot of open hearts, exactly excellent, excellent, and i’d like to spend some time talking about something that we don’t when you’re on each month, which is let’s, talk about what the non-profit technology network is, and then we’ll talk some about ntcdinosaur well, for future future future conferences, but, um, tell me what’s the why should somebody pay? Why should someone in a non-profit pay attention to non-profit technology network? Well, so many reasons way have a decent number of minutes together as usual, i would say first of all, it it’s totally okay if you don’t want to be on in ten member, but there is definitely no way that in your organization you khun b ignoring the valuable and critical piece that technology is bringing to you being able to work efficiently, effectively, i know what you’re doing know who you’re reaching know how much money you’ve raised track what you’ve done proved that you’ve done it tell people then, how much you’ve done, you know, technology is just crucial for any organization, regardless of who they are, where they’re based, what they’re trying to do, who they want to talk, teo, and to not focus on that across your staff, you know, it isn’t just the director that should know about those things. Every staff person is making decisions that impact technology either for their team, for themselves or just is it taking you five minutes to do something that could take you one minute? You know that that means more time devoted tio doing more of your work instead of, you know, doing more work to do the work, okay? And and how does intend help people who are let’s focus on the people? We’re not in it and because, you know, our audience is nine thousand small and midsize shops, they may very well not have a night manager directly. So what does intend for those people? Well, we’re really focused on strategic use of technology, meaning we don’t focus on the specific tools were we’re never going to tell people on a webinar that they should all be using a certain tool or a certain app or a certain platform, because it may not be right for you. Those those tools, i mean, there’s a million choices for everything, right? There’s like over two thousand crowdfunding platforms? I mean, there’s, there’s just so much choice out there that it’s important, that we provide some some practice, give people a chance to practice, talk through and really understand how to make those strategic decisions. How do you evaluate what you need so that when you go look at those tools, when you walk through the science fair and talk to different providers, you’re able to say, this is what we’re looking for. Can you get us there instead of allow shiny? I want your shiny thing, so helping people understand how to evaluate their own needs, but then how to budget for the technology that you’re able to bring in figuring out what your budget is, and then how to push that against all of your programs. You know, it shouldn’t just be a bucket of office supplies and general technology, not a great budgeting plan on then. Also that you’re able to evaluate then what you invested in to know if it’s still meeting your needs if it’s helping you reach that impact if it’s helping you measure that impact, etcetera and we’re talking about technology runs the gamut. Randi probably could be cr emmett, maybe social exactly might be crowdfunding could be your web site. It could be anything. Um and how does how does intend go about this? How do we empower non-technical agis ts too do all the things that you you’re you just said with that with their technology and and evaluate yeah, we i mean, we’re always open to more ideas for how to do this. Because it’s a it’s. A lot of work, right? It’s. A pretty big mission. Pretty large goals and what what we do, at least right now is we have offline events. We have the conference. We have auntie si. But we also have smaller local events sum that happened every month as volunteer lead meetups in about thirty cities in north america, plus poland. And you know poland is charging ahead for europe. And then we have some that are led by antennas workshop. So all day workshops usually in a pretty deep dive into a specific topic training, etcetera and those air live workshops in in cities. Yeah, we’re in a density, i guess, yep, exactly on then we have year round online programs, all kinds, you know, same as you were saying, every kind of technology, every kind of technology is covered in our webinars we have way have webinars for fund-raising folks for communications folks for leadership level staff who don’t want to know howto install a module in their droop a website, they just want to know why they have decided to use that website and and for those folks, we also have webinars that are for people just getting started trying to figure out the tools that they need, and people have been doing it for twenty years, you know, and are really looking for the latest and greatest kind of tips on to be able to share with each other and the merge of those offline events and community programs and our online webinars our communities of practice, so those are usually topic focusedbuyer oops, so there’s one four directors, for example, there’s one for folks who manage content for their non-profit, etcetera, and they’re online discussions, but they can have monthly calls her webinars together on their totally free to participate in communities of practice. Yeah, yeah, yeah. Eso it’s it’s kind of the merger of being able to talk to other people that know what you’re talking about, learn something with each other, but then also have kind of asynchronous just online connection. Tell us a little about inten itself. How? Because the staff well there, i think they’re throughout the country. Right? Right. We have way have eleven staff and eight of them are in portland, oregon. Okay. And three of them work from home in the cities they live in in california, washington and illinois. Um, and how long have you been within ten? I this i just realized this yesterday. The, uh, ntc in d c in twenty eleven was my second week as the membership director when i started twenty eleven yet. It’s, my, my three year anniversary. Okay. Congratulations. And thank you. You started as membership. I started as a membership director. You remember of intend for a long time. Where, you know, for many years in new york city, you were going to the meet ups there? Yeah, i actually have been a member, and i started the tech club that’s in portland back in two thousand seven and then left and started a tech club in london and then moved to new york and was a co organizer in new york, and i’m back in portland, so i had to rejoin is a co organizer because the group is still going seven years later, which is very strange to show up and not have to tell people why it’s there, you know, when you’re just starting a community kind of volunteer led group, every meeting that started with okay, this is why we’re here. Please tell your friends, please bring people to this group so that we can survive. And now it’s. Just a thriving community. It’s it’s really surreal. Outstanding. But now what happened in london? You didn’t mention london as a city that has. Yeah, they still do. They still have their eye. I am not sure if they still do mention poland yet. Poland, right? But london, you know well, london was formed under tech soups, community program, net squared and so they may still work with tech. Soup there’s a a country partner, their charity technology trust so they may still work with them, but they aren’t at least ten and ten affiliated group. And, of course, if you want to find where the intent affiliate groups are the intern work. Thean ten website. Exactly, yeah, under the community tab. We have a tech club link and i love that the novel called and ten new york city and in portland, and i don’t think any of them have and ten in the name. Many of them are called tech for good summer called tech clubs. Some of them are just called like community technology, something we’re pretty open. Our point is that people are having these conversations and sharing these resource is, regardless of what they’re calling themselves. Okay? And how much of what we’ve talked about can someone participate in if they’re not on intend member, you can participate in anything we do without being a member, but as a member you can get big discount on registering for the conference. You always get a discount on webinars or training’s things like that. Okay, everything is accessible, very giving group we’d like to give you. Alright, that’s, wonderful art. So you don’t have to be a member. They didn’t even think that shooting getting dink, dink, dink, dink. You’re listening to the talking alternative network, waiting to get a drink. Cubine do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our culture and consultant services a guaranteed to lead toe right groat for your business, call us at nine one seven eight three three four eight six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. You’re listening to the talking alternative network. Duitz hyre but what is membership like if if i am a member, yes, but i don’t remember if there’s only one rate that that members pay. Sure. So there’s you conjoined as an individual or you, khun joins an organization when you join is an organization. It covers unlimited staff, because we don’t necessarily know how many staff you have so it’s so you don’t know whoever your staff are. They khun b, a member, three organizational membership and it’s based on your operating budget. So if you’re ah non-profit, whose annual operating budget is five hundred thousand dollars or less, which is the vast majority of the profits than your annual membership for unlimited staff is sixty dollars, you’re kidding. I am not sixty dollars, for an organization under under half a million dollars. Yes, that’s outstanding, or i think so, too, and that’s the vast majority of non-profit radio listeners like small and midsize. If you happen to be an organization that has an annual budget over half a million dollars how much? Then it goes up. It goes from five hundred, too. Two million. Two million to five million and then above five million. So even if it leave it at the top, it’s still only three. Thirty five. Oh, my goodness. And for unlimited members within your organization? Yeah. Are you getting a little help from somebody in the audience? No, i i just saw i just saw julie. Who is our conference manager. Look up when i as soon as i was starting to say specific numbers because i haven’t had a lot of sleep. So saying specific numbers on a microphone, you know, okay. And i’ll give a shout to julie to thank you very much, julie, for all the help that you gave non-profit radio and me leading up to today. Thank you very much. Really? Julie conroy is that excellent eyes also julia smith. Yes, she was. Julia smith is not currently here, but i’ll shut her out too. She was also very, very helpful. Yes. And we have a james and a jessica. We are no longer hiring j names wear at capacity for j names. All right, let’s. Move. Teo ntc why is the non-profit technology unconference a great benefit for oh, wait. No, no, i have to go back individual membership. So, yes, we didn’t cover that. What was there? The same? They’re the same benefits, but they only cover one person. Okay. Andi, how much did i pay for eighty five dollars? Starbucks stand. Oh, so individuals pay more than small organizations? Yes. Because primarily individuals in the membership in the community are independent consultants. So it’s it’s kind of the hybrid between it being the for-profit organisational range. But put it in his individual. Okay, um, so now let’s talk about the non-profit technology conference and she why is this terrific? For for non-technical agis ts and then well, and then we’ll talk about technologies do because you have a lot of there’s, a lot of technical there’s, good technical work. And they’re all kinds of nerds here. Yeah. All right. Well, all right. Let’s, talk. Let’s. Start with the technologist. We’ll double it. Technologist. Find here. Ah, you will find many people who feel just like you that you are probably the only person in your organization that knows what you’re talking about or knows what those things mean or knows how to set up a database, but you’ll also probably find a lot of people who legitimately want to get past the conversation of, you know, complaining about oh my gosh, you know, my program staff hate when i tell them this or no one ever does their updates, if you are a really, you know, director, technology person in the organization, you’re going to find people, regardless of their job title, who want to talk to you about the things you’re doing, the things they are doing, you know, and and really talk shop, get share ideas, figure out if there’s something you’re doing that they haven’t heard of, you know, tell you about their favorite tools. It’s a pretty good it’s, a pretty good kind of swapping community. So let’s, let’s break down silos where where is off on the side? Yeah, often not in leadership or decision making rolls, right? An organization writes and that’s collaborate. Right. And that’s. Why we got rich? We no longer have when you look at the program schedule for the conference, we no longer list tracks we don’t say, you know, these are all of the sessions for communications people and these air the sessions for leadership level staff because there may be leadership level staff who managed the communications as well, because there are a small organization or they may be communication staff that want to be in a leadership position, and they want to go to those sessions. So we tried to break down even our structure that promoted those silos to encourage people to go to the sessions based on the content of the sessions. So we still listed if it was a tactical or restaurants, you know, gave some parameters, so people knew what they were getting into. But hopefully it really encourages that cross pollination. You go in a room and the speaker could ask, you know, who works in these departments? And you’re going to have people representing every part of oven organization and what i do see these air, not tracks, but i see. Learn, learn, connect and change a cz topics that the workshops fit into, right? Yeah. Those are the three pillars of intends villages. I call them topics, but yeah, yeah, they they sound very important when you say pillar. There, the three buckets of our work there, the pieces of our strategic plan and their how really, everything we do, helps fit across the spectrum of the community. There are people that want to come just to make connections, and that is okay. You know, they’re people that come. They don’t want to talk to anybody that i want to be anybody’s friend. They just need to learn this stuff so they can go to work, you know? But there are also people that come here because they want to do all of it. You know, they want to meet a couple people, they want to be inspired, but they also wanted go to that one session and write everything down that the person says, because they know they need to hear it. Let’s, let’s, talk about ntcdinosaur the for the non technologist. Sure. What? What? What? What are we gonna find? Sure. I mean, some of the some of the most rapidly growing segments of the membership are into traditionally non-technical teams, the program staff on the leadership staff because as i was saying at the beginning, you know, everyone has recognized that you have you have to be smart about the technology you’re using cause it’s underpinning everything you dio it is your success or your failure. So staff in program rolls are now being told, you know what? Can you demonstrate that? Can you prove that we don’t want to know if you serve that many meals? We want to know how those meals change those people’s lives and we’re used to being able to tick up pretty easy to get, you know, transactional box and now it’s program staffer being challenged by funders even by their own staff and their boards to really be able to tell the whole story of their impact and not just the transaction data. They’re coming to the entire community to figure out. Not just how do we think about measurement? You know, they know how to think about measurement, but they need to know howto i actually store this data. How do i collect the data? How do i know if the data is valuable and it’s the right data? And then how do i tell stories about this? You know, i’ve collected all this data, all these numbers. What do they even mean? Can we create context can recreate really compelling evidence? Okay, program staff, what about fundraisers there? I mean, ever it’s a non-profit conference, everybody is a fundraiser. Everybody would gladly talk to you about how you should invest in their organization. So there are true fund-raising sessions, you know, plenty of sessions that air explicitly about friendraising but so many sessions now kind of blur the lines between program communication and fund-raising because they’re about storytelling. Well, it could be a story you want to tell that’s an advocacy campaign or it could be a story you wanna tell, two raise money for your mission, whatever it is, there are so many of the sessions that i think touch on all of those best practices, all the principles you need to follow and many sessions, even if they’re considered a fund-raising session or communication session use examples from all those different kinds of campaigns. How about ceos? Executive director’s? Why? Why did they belong here? Oh my gosh, i mean, i really think that if you are leading an organization and you, you don’t need to know how to get into the back end of your website and change things, but if you don’t know why you have that website, how it is meeting your goals, how you’re going to decide if you need to do a redesign or you need to go get a new website or or anything, then you’re not going to be able to make those decisions in a leadership position. You’re going to be relying on your staff, which is great, they should help you help inform that decision, but if you’re not able to directly engage the way that you are for many, you know organizational leaders and maybe a fundraising campaign decision or a pr topic, i just don’t think that you’ll be able to successfully implement any project that then relies on that website or then relies on that database, as you said earlier, i mean technology’s just so critical toe operating any organization right, leadership needs to know exactly what it can do, how it can be a value and the leaderships sessions that air at the conference, you know aren’t trying to tell executive directors how to build a website, you know, they’re not trying to convert you to become a technologist, the sessions here for leadership level staffer really toe have those conversations about how do you staff for technology? If every single staff person is responsible for managing and budgeting for the tools they need to get their work done, are you providing them with training? How are you evaluating, you know, their use in there, you know, quarterly or annual reviews, all of those pieces that fall under, you know, a traditional non-profit leader’s role with staffing and accounting and all of that still has to either rely on technology or consider technology to be successful. Do you know, are there many board members who come many board members because many people who are on non-profit boards also work at a non-profit, you know, so they’re coming with with two roles, both how do we, you know, think about this as a board where we’re really looking at that evaluation piece, we’re really looking at that larger story of our mission, but then also how i think about this for my day job, where i work and maybe in a more specific role, okay, leave me with something inspirational as ceo because we’re about we’re about to wrap up about ten or, um, something inspirational it’s like, if you tell someone to say something funny, nothing left to say, well, something that i was inspired by, at least for this morning’s plenary was that, you know, i said at the very beginning, there were a couple that made everybody cry. There are a couple that made everybody laugh, and there were a couple that were just the true here is what you need to know to go be successful in your work, and i think it was that, at least to me, what what i reflection on that is that it was the perfect balance of how i feel like almost every session goes every day of the conference goes, and really the whole year with this community of people, it isn’t what did you say? Open hearts, you know, it’s it’s, one of the on ly communities have ever been in in my life where a zsu nas you show up, you know, and you have that kind of hesitation do i introduce myself? What do i do? Everyone just has high where have you been? You are supposed to be here no matter who you are, no matter what organization you represent and and i think the fact that we could start a conference in an unprompted way with tears and laughter and people sharing incredibly personal stories from a stage in front of two thousand people, i think there’s just evidence that it’s a community made for that sharing, you know, it’s, check your insecurities at the door because this isn’t a place for that kayman sample words the ceo of non-profit technology network and ten there in ten dot or ge her idea on twitter is at amy rs ward herb log is amy sample ward dot or ge? And i want to thank you very much and she’s also, as i said, ah, regular monthly contributor to non-profit radio, which i’m very glad about, thanks so much. Thank you for having me and thank you for being at the anti see. It’s a real pleasure. Thank you. Thanks for setting us up. Here durney martignetti non-profit radio coverage of the non-profit technology conference and t c fourteen ntcdinosaur hashtag thanks very much for being with us. I love having amy is a guest and it was a pleasure to be with her face to face at ntc we have a new sponsor. It is generation siri’s. You may recall that just a couple of weeks ago i am seed their event in brooklyn. It was a five k run walk and it raised money for ten charities. That’s what generation siri’s does? They put together runs and walks for the benefit of a bunch of charities and they do all the back end work of getting the permits and the licenses and they rent the equipment, all the audio and all the tents and all the stuff that you need it to finish line and they take care of all of that for the benefit of the charities that want to participate. They had that one in brooklyn there’s one coming up in miami, new jersey, toronto. They’ll be back in new york city in november and i hope to emcee that one in aa in new york city and maybe a couple of others, you will find a generation siri’s at gen events dot com jen events. Dot com. Very nice people. David lin is the ceo there. I am taking interviews fromthe show and grouping them into topics to create the non-profit radio knowledge base i’m inaugurating the knowledge base with branding branding is so muchmore than most people think of it as so much more than your visual identity logo, website tagline and on the my block this week, there are links two interviews about branding so you can see just how deep it is. If you missed those interviews through the years, i’ve got close to two hundred hours of non-profit radio july is going to be the two hundredth show doing this for four years, and the knowledge base will organize all those interviews by topic so that you can pull the best of non-profit radio, video and audio on the subjects that you want and listen, watch on any device. The introductory video is on my blogged at tony martignetti dot com, and that is tony’s take two for friday, eighteenth of april, the sixteenth show of the year. And here is my interview now with three gentlemen who are delivering and representing the new top level domain dot ngo. Welcome to tony martignetti non-profit radio coverage of ntc non-profit technology conference two thousand fourteen with that hashtag it’s fourteen and tc, we’re at the marriott wardman park hotel in washington, d c and joining me now are glenn mcknight, andrew mac and evan leibovich and we’re going to talk about i can naralo so there’s acronyms we’re goingto flesh all that out and the new dot ngo top level domain all about domains and how these air all managed today. Glenn mcknight is secretariat of naralo, which is the north america regional at large organisation. Andrew mac is principal of am global consulting and is helping with the launch of the dot ngo top level domain. And evan leibovich is global vice chair of the at large advisory committee of i can. Gentlemen welcome. Thank you. Thank you. Thanks. Okay, evan, i can i see a n n the tell us what it is and why it’s important came. I can is the internet corporation for assigned names and numbers. It manages i p addresses, which is the machine numbers addresses of how machines find each other on the internet and the names of whatever dot com dot or ge dot us dot uk of the names you used to actually translate. To those numbers on how you get from your computer to wherever you’re looking for things every device connected to the internet, every single device in the world has to have a unique i pee or internet protocol address, right? If i overstated it, isn’t that? Is that right? Well, the problem is, is there’s a shortage of these numbers and everything, but i just didn’t need a number. Yeah, just agree with me that each single device that’s, right so one person could have three or four easily i p address is right. You have your phone, you might have your ipad, you might have your desktop right and maybe have a fourth device that i can’t think about, maybe have two phones, so each individual device has to have its own unique i p address, right? You’re absolutely right. I can. The internet corporation for assigned names and numbers manages that that process is that right? The numbering scheme, as well as the naming scheme numbers and not right. Because in your address bar, i’m tryingto make this this’s relevant to every single person. Absolutely who’s connected to the internet. So i’m not gonna make sure the relevance is clear when you go to your address bar you either type in a name most likely or a number. And that all is an idea. Dress at all relates to an i p address and that’s how you get to a site or a device if you knew the number itself like one o six thought this thought this thought this you could type that directly into your browser, but most people don’t know that. Okay? Yes, but there is a number behind every name. So i have tony martignetti dot com there’s an i p address the number that that’s an address in itself. There’s a number behind that. That common name. Exactly. Okay. Excellent. And if you think about it, if i can yeah, i can look at the andrew. It looks at the international policies around that. So it’s not just a question of the technical side, but also where is the internet going? What will the future of the internet look like? And it’s in a really interesting kind of public private partnership? Because it brings in people from many different sectors from the private world, from the government world from the non-profit world and they all come together to help design the policies that guide the internet as it goes forward. I can. I can is people. There are the internet corporation there. There are fuller. This is a robot. You know, it’s important to understand that distinction you wanted well, but the other thing to understand is that yes, there’s policies. But this is not about censorship. This is not about that neutrality. About that little sliver of regulations about names and numbers. Help me. Are there people are thie internet corporation comprised of people? Yes. Or there is. There is an office in in california and there’s offices in brussels. There’s offices in singapore where they have warm bodies that manage this. But there’s a massive community of volunteers that are. We’ll talk about it. It’s. Very bottom up. That’s what i think most people do not understand. I think most people think it’s dominated down top down. But it’s not and that’s where? The that’s where the regional at large organizations come in because there throughout the world. Right? Ok, now we’re going. We’re not tuna, rallo yet. Who appointed? I can to this role. How did they get that responsibility? Technically, it’s a contract with the department of commerce. So where did they come from? And let me explain, created icann the internet, as you, as you may know, was born out of a u s series of u s government contracts, right? He got big bird was originally a military was it was from the start, but, yeah, profanity. So it was it was set up and the advanced rate i liketo like i don’t like to leave listeners with acronym, the defense advanced research project administration illustration. That’s, right, darpa and so darpa. And the idea was that we wanted to have systems that would that would be able to share data when bad things happen. Right then it migrated to you guys and probably know a little bit more about the academic side than i do, but been migrated to being a way of for academics to share data. And then as time went on, people realized that this was a really big thing, and it could have a lot more. It could have a lot more potential uses that wade initially thought it was a very exciting time, very exciting time and so that clinton was during the clinton administration, and they decided this is too big to just be held in the united states and that there’s a real value and having it be a global thing. And so there was a movement to try to create this. What is effectively a public private partnership that involves people from around the world, and then then then i can was born, and it has been moving in different directions to become more and more internationalist as time has gone on since the early nineties. Ok, ok. And, of course, where where i’m deliberately not mentioning the old al gore cliche. I’m so tired. Okay, all right now, let’s. Okay, so that is very interesting. Very, very i can. So now it is bottom up. So we have these offgrid these regional at large, um, at large organizations throughout the world. Of which naralo the north america regional right regional advisory organs committee is one or the organization naralo well, i can has chopped the world into five region, so no naralo is one of them. There’s, also one for latin american and caribbean, one for europe went for asia and one for asia pacific and one. For africa. Okay, all these at large organizations throughout the world and they are helping to represent the people that are the people that are people, the individual internet users day in and day out, right? You’re not buying it. Domain. You’re not selling domain. You use them in your browser that’s, right? What does that mean? Well, so they thought the thought is that how does that relate to what i wait, wait. Give it a chance. Okay? How does that relate to what i just said? Okay, if ford wants to have a website that you look at their cars, so ford goes out, they buy four dot com. And in germany, though, by four dot d e and so on and so forth. Okay, yeah. Then, it’s, they market to you here’s how to find us. All right, four dot com you type that into your browser, you’re not the one buying the domain. They’re paying money to somebody toe have four dot com. They’re buying an annual subscription to somebody toe have that? Yes, they’re paying to somebody else that have four dot d and so on and so forth each of these top level domains dot com dot or ge every country has won so in canada’s dot see a uk, right? A you and so on. So there’s right now, there’s about twenty two dozen odd generic ones that aren’t associated with the country. Every country has designated their own and there’s about to be a very, very large expansion. Okay, we’re gonna get to that. We’re going to get there. Don’t worry. We have twenty five minutes together. Don’t worry. We’re not going to lose that. I know. It’s important. I happen to know, for instance, that morocco, the country, morocco is dahna emma. Because i have bought through bentley the custom earl. Tony. My name tony martignetti. Tony dot. M a. So i know morocco is emma and you know, and in bit lee itself. Where is billy going through? I don’t know why. Libya? Libya. Oh, dot fulwider libya. Yes. Okay. Excellent. Who thought right? You do that. All right. You got the right people. Hear you, do you? Do you guys do well, that’s a rhetorical question for the three of you know what? I was anywhere else than any other audience. That would be. That would not be rhetorical. If you see something dot tv that money is going to the island of to look tuvalu to value in the south pacific. Follow-up xero tuvalu otavalo alright to tuvalu. Okay, um, so well, all right. So i pay my money for the dot tony dot emma. Andi, i paid it to whatever hover or domain director, you know where you bought it from a registrar. Okay. That’s a recess, the registrar. And then they in turn, have bought it from a registry. The guys who run the dahna registry makes sense within that within the country of morocco. So more cases in the case of morocco it’s run it’s, run by the whoever’s, the moroccan internet authority. Okay, in some case, it’s much advantaged by a third party because they may have the technical skill. I don’t doubt that the two blue government, in fact, i know that the two blue government uses uses that uses a third party that help them run. That which is fine, you know it’s good for them. And how is all this? And how do do those relate to? I can’t okay, so i know there isn’t a direct relation. I mean, i know they’re not direct, but well, i can through contracts essentially has relationships with the people that do dot com dot or dot net and the new ones that air coming around the ones that are the country codes. There’s a little bit of a hands off relationship because that’s a national sovereignty thing. So i can doesn’t get involved in the national codes, but they coordinate them. So they do show up at the i can meetings. There is a relationship going, and they work on things like best practices. Okay, without i can we we would probably have duplicates all over the world. We wouldn’t be able to reach anybody. We’d have duplicates and triplets and quadrillion million connections. Think this is one of the things that tony that i think it’s really been important about. The way that the internet has developed is is that the real strength of the web is that it is a unitary web that there’s one place, that all of us can go where we can all meet online. So there’s not a moroccan web and a saudi web. Yeah, and and and and and a senegalese web. And because of that, we can do so much more together. And so one of the great things that i can has contributed, i think is, is that it’s managed to keep the international community together, given them a voice so that all of these different groups, like the user groups, like the commercial groups like the government groups, can advise the board in such a way that we can keep the web together so that we can really leverage it to the maximum impact. So you’re you know, now you now you you have, ah user base that maybe mostly in north america say, but there’s no reason why this couldn’t expand out into different languages and all over the world non-profit radio. Yeah, and that’s, partly because of the web being unitary. Unitary that’s one of the goals i think of i can is to keep it that way to try and get the most out of our way out of our ability to in-kind. But that also means satisfying the needs of people around the world. So you are now starting to see domain names that are in cyrillic that are in chinese script. There are in arabic or hebrew or hindi and so they’re not in latin characters. Now you may not be able to read them. You may not be able to use them, but the people in china or saudi arabia that are using them, i don’t care if you do or not, because they’re targeting their own language audience. Okay? And of course, i could always get to the number that’s behind those, right? So if i don’t know, i don’t know how i would do that. But i could. Well, your key bird could do arabic. Then you could type in arabic driving up there when you get it right. But short of that, there is a number behind everything. All those irrespective of the language that the address is in, right? Okay. In fact, you may have the arabic in the english pointing to the same number that conserve you in both languages. I don’t have the arabic and the english pointing to the same number. Oh, sure. Okay. Yeah. Still a unique number. That’s. Right, number’s gotta be unique. Okay. All right. Now, let’s. Let’s. Bring glenn into the conversation because he’s, the one who brought this topic to me yesterday. And there is something very exciting happening for non-profits there’s a new top level domain like a dot com dot or ge glenn, why don’t you get real close tonight? Yes on dh tell us, what’s going on? Yeah, so actually the expert on this that is actually part of the p i r implementation of dot ngos is avenged and you’ve crossed it well, but i felt back you haven’t contributed yet and you brought this very interesting topic to me because actually the nancy spoke at the podium yesterday and and we’re at the inten conference and actually addressed the twenty, two hundred delegates saying, hey, we have this new ngo as not-for-profits you should be involved and i thought it was important. That’s why we did a birds of a feather yesterday that’s why were going around with our brochures on naralo informing the not-for-profits sector hey, the internet, internet governance, all the issues that are pertinent important to you actually there’s organisations particularly naralo that can assist you in this. Israel says we’re here particularly to promote not-for-profits to join as a lexus with i can okay, andrew will turn to you because you are helping with the launch. Of a new ngo, top level domain, and in fact, i was just because you mentioned it the other day. I was three weeks ago in morocco doing really doing, doing radio in morocco, actually, as part of it, right and all that brought you here. So that means you’re tony dot mm, exactly, right? So i mean, i just thinkit’s the world coming together and so perfect, right? So the idea behind a cz you know that and that’s, we’ve discussed that the internet has these amazing possibilities right for an especially corporate for non-profits if you think about it all around the world, non-profits many non-profits find themselves confronted by the same challenges they find themselves in need of partners. They find themselves in need of visibility. They find themselves in need of additional resource is and things like that. And thie as the internet. Azaz evan was describing there’s a tremendous interest in in in expansion of the internet so that so that more people can get on board can more people could take it, take use of it. There were historically twenty, some or first there were thirteen and they were twenty some different, but they called generics and those generics working like calm and like net on, like organ and the people public interest registry that brought as and have been managing dot or ge looked at this expansion of the internet that was proposed a few years ago and said, hey, there’s, a real opportunity or, like, calm like that is an open space, okay, you do not need to be a non-profit to have a dot orgel, though most many, many orders are very interesting, right? Most are, but you don’t have to be don’t have dahna same way that you don’t have to be a company to be a dot com, you don’t have to be a network to be a dot net, but that was the original taxonomy of it, right? So they said, hey, this may make real good sense if we’re expanding the internet out this make make real good sense for us to get to have a specific, targeted, safe space for ngos to congregate on the web, right? We’ll give them additional tools that will allow them to meet up that will allow them to do things and for people to find them right and have a high level of this’s the’s are in fact real ngos, and that stems out of for a whole host of reasons i mean one is the desire for ngos toe work together much more closely, which there, which is a huge issue around the world. Second one is there’s much, much more cross pollination and much, much more cross work between ngos from the global north and the global south. Donors are asking for it. The ngos themselves are asking for it. And yet, if you’re if you’re an ngo doing really great work on hiv aids in mali, it may be very difficult to get visible outside of bamako, right? And if you’re doing it from, you know, a secondary or tertiary city, its most impossible to do it. How will this new top level domain so the so the idea behind it is the way we create a a safe space, you get a dot ngo, a dot org and access to a portal and actually the ability to put up a little basic portal. Paige, if you’re if you like so that you could be found, you could be searched and found easily so that you can be you confined partners. You can share data with them and you can import your own donate button. You know you’re on your own. You’re on your own don’t donate app when every whatever you would use i would like to use so that you could receive funds directly when i was in morocco is a perfect example, right i was in was in three cities in four and a half days was in robot casablanca in marrakech. We had a long conversation with the people in marrakesh and he said, how many tourists come to america shevawn year and it’s hundreds of thousands. Right. So you think to yourself wow, we met with remember the incredible woman she’s, a pharmacist who set up a she set up an ngo to help deal with street children who were abandoned, children who were abandoned, the street, the babies or abandon in the street. And she said, you know, i said, well, how many? How many of these tourists that come know that you exist? You can afford to fly all the way to america’s ah, fifty, dollar contribution is a nothing, right it’s a dinner and yet no one could find her and she couldn’t find them. This is the kind of thing that will allow her to connect in with other ngos doing similar kind ofwork and conceivably with tourists with hotels with other people who are of, you know, who would love to give her money and love to support her work, and would never know that she existed. Okay, but tony there’s one there’s one important thing about this is that what andrew’s talking about? What dahna ngo is doing is more than we’re just going to sell you what don’t mean? Yeah now immortal it’s a community where is the other ones that are doing like dot dogs? Or died? N y c or a lot of these other let’s? Not let’s not know what what i’m saying from its not put dahna twice in the same category dot dogs, it shouldn’t even be in the same sentence. You’re from new york? Yes, and i’m wishing out there right now or dot bicycle or whatever the point is with most of these you by name, you get a name it’s like dot com that’s it and you’re on your own, right? This is not what this is. Deeper than that exactly. The goal. The goal is to create a real community and are carried a real international community with a lot of input. I mean, this is not a it’s p i r is helping to do the back end announcing the i r is right. The public interest registered the people who are doing the people who are running dot, dot launching dot ngo is the public interest register people who do dahna arkwright. Okay, they their goal, you know, there’s a there’s, a great sensitivity and it’s a valid sensitivity in the ngo communities and says who died and left you in charge? Right? And they’re very humble. And one of the things that we like about this approach is they’re very humble about it. They recognised that this has got to be a community organiser, you know, it’s got it’s got it’s got to be computer he organized pr can help the dot ngo people can help with the back end. But in the end there’s going to be it’s about and for the ngo community itself, okay with ngo governance and is part of it, yeah! You’re listening to the talking alternative network. Oppcoll have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems block a little? 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If you have big dreams in a small budget tune into tony martignetti non-profit radio, i d’oh. I’m adam braun, founder of pencils of promise. Oppcoll all right, all right. So, what way? Need some takeaways? We still have a good amount of time. We play time’s. Not that we’re not wrapping up yet. But what are some takeaways now for non-profits that have ninety nine percent there? There dot org’s people were talking to we’re listening. What? What should they? How did they take advantage of doubt, ngo, what do they what do they do? The first go to my office on monday. What do i do? Tow. Explore this more and see if i can. It makes sense for me. The first thing is to put an expression of interest and why. And what you do is you guys are laden with your acronyms. Oh, my god! Any? Oh, i an expression of introduction of interest on. And what that does is that puts you down. Puts you down is having expressed interest. There are a number of people who, for obvious reasons, have i have names that might overlap, especially if you go by your acronyms. So, it’s, good to get your name down as early as possible. It gets you on the list. It gets you gets you information. About what? When? Things are going to roll out because it’s still, you know, with anything technical, where do you go? Where do you do where you do the eoe eye? Who do i send the notice? You goto the one that i remember is g o t l d dot org’s. But there are others, and i’ll get you that in from okay, raymond. All right. So ngo t l d dahna latto or but if you could also go to the p i r dot ord website as well, p i r dot org’s also. Right. So, you know, i’m good listeners to be ableto take some actionable steps. Well, it hasn’t your well it hasn’t launched. It is a matter of getting getting on a waiting list. Effective bourelly at theo, i stage its course hasn’t launched, right? Yo, i but so what? You know so but the ideas it’s first come first served if you want to name that some other non-profit also wants to use the same name. So that kind of religion is that we don’t makes a lot of sense to get your eoe eoe eye your expression of interest in, you know, even if you may not have end up doing it. That’s what right? But claimed absolute claims in their advantage in claiming a space, of course, and then you get the choice later to actually use it or or let it let it let someone else that’s, right? It’s, not it’s, not a guarantee that you’ll get it, but and remember that space is only open to real ngos, right? So? So if a company cames in, if abc company wanted to come in, they wouldn’t qualify, so they won’t. They you know, they wouldn’t get a dot nt right, or an individual or on anything, even if i was doing that, even if you were an artist and even if you’re doing work for the public good, but still, you’re still not gonna qualify for dahna ngos, correct, okay, zsystems sorry, what andrew’s getting out it’s, a vetting system. This is a real improvement over the previous system, okay, we’re improving. Dahna what’s, the what’s, the what’s. The next step then after the expression of interest what’s gonna happen. So where we are, we in the hole i can process just generally is is that is that as as these new names have been approved right, then they have to get they have to go through their technical checkups and this kind of stuff. And then eventually they get what they put into the root. Right. Then they become available. And so what? What will happen is over the course of the rest of the year, all of this stuff will be rolled out. There are new ones being rolled out every every few weeks. If i remember correctly that’s, right? And the one the ones for for dot ngo are going to be available late in the year. It looks like and when they’re available, everybody who’s on the list will get advance warning of everything that’s happening. Your people to follow it on on our on the web sites and things like that and then when and then and then when it when it when it, when it happens when it comes live for sale and seven says it’s ah it’s a first come, first serve kind of thing there are, as you can imagine, a number of ngos that have the same name in different places around the world, of course. So if that’s one of the reasons why we’re encouraging people, especially people who are, you know, bigger networks that want to get in early, get torrio in now, as time goes on, they will be doing a whole host of launch events around this to try to sensitize people around the world and an important thing about this is it’s not just to do it for your own side, but share it with your network. This is a one of the great things about the dot ngo the community is that it will have a real network effect. The mohr ngos around the world that get into this community, the more people will be able to know, the more it’ll be easy for foundations and donors and individuals to say, i’m going to go there, i’m going to look for good, good people. I’m going to contribute. You may have heard of the of the work that people like eva are doing when you have a small micro lenders, you know, an individual can go on, give twenty five dollars to a to attu an entrepreneur in uganda imagine that on a huge scale for ngos around the world. And you got the idea that what what have done ngok very important to recognize that this is much deeper than just a top level domain, absolutely community it really worldwide commune and hopefully a real game changing technology for the ngo sector. There’s going to be hundreds of these? I mean, a lot of them are just going to go to you and say, well, if you couldn’t get what you wanted and dot com come to us, this is something much bigger than that. Okay, what else we got a couple minutes that was it sounds like a great wrap up, but i still want to spend a couple more minutes can tell you about what we’ve been doing around the world because i think it’s pretty interesting stuff. Uh, okay, keep it keep it relevant to our to our audio. Absolutely, absolutely it’s it’s just to give you a sense of what this is like, we’ve been actually talking with with ngo audiences around. The world i think we’ve done them in, i don’t know, maybe twenty different countries, at least, you know, morocco, senegal, cameroon, all over south america, india, singapore, dahna comes in different places. What’s so exciting about it is is that the feed back to the community has been that this is this is this is a really this is really good gig that they’re sure that they’re having a hard time, you know, they’re having a hard time getting the visibility and coming together because there’s not a common space. And so one of the things that we’ve we’ve made a big effort to do is to try to design all of the criteria for joining what it means to be an ngo real big challenge. What does it mean to be an ad to find across the world? So to be fair to everyone, you got it? And so what we’ve made a big effort to do is to get impact input from the different communities around the world to say, well, you know, you know, you you know, the west african community better than us give us advice on what would constitute an ngo and so that’s been great learning experience and and we’re continuing to we built this really great network of advisers and people who can give us input on, you know, does this work and and i’m guessing that this will be an ongoing process where, you know, as time goes on, well, will continue to refine and make this more and more and more appropriate to the local conditions as well as just a broad, broad international conditions i’m feeling i’m feeling very glad that non-profit radio is part of helping spread the word we’ll get, we’ll get nine thousand organizations. Well, tony it’s going to be very, very important, teo know about this kind of thing because you’re going to have this rollout of all these top level domains within the work i’m doing within at large, and i can’t there’s a really trust issue here that some of the domains, they’re just going to be a free for all, and anyone could be in there and there’s, no vetting their religion and so it’s important to know that there’s going to be some of them that are in this that are sort of a cut above from the rest. Okay, glenn yeah, i’d like to. And two that is that i suggest connecting with i can the main staff, the vp, chris mondini would be a perfect person to be a host guest issue. Okay, we’ll talk about it. We’ll talk about that after. Can people get information at n g o t l d dot org’s their information they can and there’s a booth. The dot ngo. People have a booth right as you walk into this room. Well, but what are nine thousand aren’t here? So you get you a lot and there and i think there’s another one global tl d no global ngo dot dot or guy think also is it global ngo dot or believe that that’s, right? But but goth definitely okay, of course, that stands for non governmental organization. Top level domain you gotta learn about all right, glenn mcknight. I’m sorry. Yeah. Koegler mcknight, secretariat, secretariat of naralo you spoke the least, but i want to thank you very much for bringing this up, but i’m glad i’m glad i met you yesterday. And then you brought in andrew mac. Principle of am g global. Ok, am amglobal amglobal consulting is makes sense. On day, of course, he’s also hoping with the launch of the dahna ngo new top level domain on glen, also brought in evan leibovich, global vice chair of the at large advisory of what am i messing up, vice chair global vice chair of the large advisory committee of of i can, which we all now understand is the internet corporation of assigned names and numbers i want thank you very much for revealing this this part of the back end of our magnificent internet and then also explaining the new top level domains. Gentlemen, thank you so, so much. Thank you so much. Pleasure, really joy. I learned a lot. I’ve never i’ve never heard this done in thirty minutes before. Okay, well, either we didn’t recover it superficially or we did a good job and kept a concise tony martignetti non-profit radio coverage of and t c the non-profit technology conference two thousand fourteen. Thanks so much for being with us, i think those gentlemen very much glenn and andrew and evan and everybody at ntcdinosaur who made me feel so welcome while i was there for two days getting terrific interviews and there’ll be many more. Of those interviews to come in the weeks and months ahead next week, adam weinger on your matching gift program, and cindy gibson, our new contributor on grants, fund-raising she’ll be with me once a month. Our creative producer is claire meyerhoff. Sam lever, which is our line producer, shows social media is by julia campbell of jake campbell. Social marketing and the remote producer of tony martignetti non-profit radio is john federico of the new rules. This music you hear it’s by scott stein. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Co-branding think dick tooting. Good ending. You’re listening to the talking alternate network, waiting to get you thinking. E-giving cubine. 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