Big Nonprofit Ideas for the Other 95%
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Jeanne Allen & Nancy Rose: Going Social In The Boardroom
There are lots of ways your board can use the social networks to make their work more efficient and fun. The possibilities start with recruiting; orientation; chat; and content creation. Those and other ideas come from Jeanne Allen, principal of Jeanne Allen Consulting, and Nancy Rose, executive director of the North Carolina Center for Public Policy Research. (Recorded at the 2016 Nonprofit Technology Conference.)
Carly Leinheiser: Creative Commons 101
Carly Leinheiser explains what Creative Commons is and how valuable it can be if you need video, images or pubs or want to release your own content to raise awareness. This originally aired on September 26, 2014, before Carly was an associate at Robinson+Cole.
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Okay. Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d suffer with quadrant ah, you believe that i’d suffer with quadrant a topia if i saw that you missed today’s show going social in the board room, there are lots of ways your board can use the social networks to make their work more efficient and fun, their possibilities starting with recruiting, orientation, chat and content creation. Those and other ideas come from gene allen principle of gene allen consulting and nancy rose, executive director of the north carolina center for public policy research, that was recorded at the twenty sixteen non-profit technology conference and creative commons one or one carly leinheiser explains what creative commons is and how valuable it khun b if you need video images or publications or you want to release your own content to raise awareness of your work that originally aired on september twenty six, twenty fourteen and also seth godin, the author, blogger and speaker sat down at the two thousand ten next-gen charity conference with regina walton than our social media manager, his advice about shipping product failing and permission marketing remains quite sound until on tony’s, take two non-profit radio testimonials responsive by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com, and by we be spelling supercool spelling bee fundraisers. We be spelling dot com i’m gonna try to untie my tongue, and in the meantime, you can listen to gene allen and nancy rose on social networks for your board. Welcome to tony martignetti non-profit radio coverage of sixteen ntc the non-profit technology conference this is also part of ntc conversations were in san jose, california, at the convention center. My guests are gene allen and nancy rose. They’re session topic is moving social media into the non-profit board room. Gene allen, seated next to me is trainer and consultant, a gene allen consulting, and nancy rose is the executive director at the north carolina center for public policy research. Incorporated ladies gene, nancy, welcome welcome, thanks for having thank you. My pleasure, my pleasure geever a bit of interesting maybe i don’t know, maybe provocative topic social media in the non-profit boardroom and we’re gonna get through it very shortly, i just to shout out our swag item for this. This interview, which is from start male it’s, a very, very firm bug. I could hear that. If you’re not, you’re not watching the video on the backside from start mail. It says, my friends, my email, my business, start mail, dot com. We’re going to put this in the swag pile for the day two and t c swag. Right, he’s got a dreadful place. Okay, this is very interesting. Nancy let’s. Start with you. What what’s the potential for for social in the boardroom. Well, i’m coming at it from an executive director’s position, as well as in my former position as the technology person from our organization and moving boardmember sze into social media helps a lot with four duties, if you can get them to do tweeting for you communications, but not only that things like working in committees, if you can get them toe move online, and actually i let gene talk a bit more about it. I’m sort of the non-profit. Side kick teens. But there’s this interesting. Now, as a technologist, you became executive director. Yeah, i don’t think that’s very common now, it’s not, uh, how does that work? Well, i’ve been with the organization for a little over thirty two years, almost thirty two years. And our executive director had been there for thirty three and he retired and i was in the finance operations in technology side. So i was doing all of that side and ended up moving into the position about seven months ago. But you were broader than just broader than just technology. Okay. Okay, alright. Jeanne what’s the potential here transform how boards do work. Transformed. That’s. All right. That’s. That’s. Pretty dramatic. Yeah. Be creative. Duitz concept of fell fast. Just trying new things. See what the board could get involved with. Okay. We got two ladies from north carolina, by the way. So, uh, onda gonna guy actually, north carolina, just very recently, not thirty two years for me. All right, so let’s, say now the description includes i don’t know if you read this that you proof. Read this. Yeah. It says ah, this session is feared for those who work with leadership or boards, i think, supposed to be geared, but it does, say, feared snusz feared. There, i circled the word feared we’d like to keep people on their toes, so i don’t think geared. Yeah, so is their fear a in the board room around social? Are they so unskilled that they’re they’re fearful? You got a wide range of people on board? You get people who are ready to use social media to get people who like the way things have always been done. Yeah. Plus i think the point here also is people just don’t think of using social media this way. They think of using it to get boardmember is to ask for money. Sure, they think of events they think of broadcasting out and the ideas well, how can we take some of this these products that are out there and use them in this in that boardroom? Okay, well, you identified working internally and and having the board be external ambassadors on social. So how about we start with the internal? Because i think aside from the fact that this is not really very much thought of, i think the first thought would be oh, well, we could have them out tweeting as as you said, but let’s start in so let’s start internal, the board committee structure and the mechanisms of the board. Right. So what’s the potential here. What? What? What are they gonna do when i presented this before the group, some of them are well advanced in some of mark’s there’s. Kind of two. Two different strategies here. One is the idea that you can do collaborative tools. To get bored or committees to me. But the other side of that there’s been a lot of talk of this going on his conferences. What’s the strategy for just making change happen. How do you get people to try something new with a willingness to have that learning curve and a willingness to fail? That’s? Why, nancy, not make a great pair? Because i bring these great ideas and nancy tries them and then says, well, some of these work better than others. What can we learn from it? You know, great idea needs to be a diaper adapted by somebody. Okay. Okay. So what are some of the collaborative tools that we can that we can employ for our board? Well, summer simple, like google plus and just learned how to share your documents have been in a lot of workshops talking about the paid platforms that you come by. So, it’s, just the idea. Board, pack or board effect where you can have your whole board process online. The bigger non-profits alright, let’s not gloss over these resource ideas. Board pack is one right. Ph you and another’s board effect. Okay, so that is you buy a platform and you can have all of your documents, all of your information, and one space that’s organized now the people who work for the huge non-profit sitter nationwide often have these platforms, but the individual non-profits don’t have anything, so they have to they’re the ones that might be most interested. Well, those are our listeners, actually small and midsize. Non-profit so even though i think some of the people inside national organizations could learn, they’re there, i’m not producing the show for them, we’re so we’re targeting the smaller midsize non-profit so all right, so you don’t have to be his fancy as the ones you’re named right but simple google docks and google plus, right? Yes. Yeah, for example, with some of our board members with our committees. If we have boardmember sze that air taking notes for their committees, they can put those into the google docks so that everybody can can see that would add to them as well. Now, getting everybody to use google dogs moving them along sometimes takes a little longer than you would might hope. Say you have toe you have to try it and keep at it for a while. Before you, you decide that it’s not going to be working for you. Ok, there is this age dependent sometimes. I mean, i find that there are people who are all ages come with different expectations, but part of it is people the board members, you’re recruiting the new ones. We want to bring on the boards, bringing new skillsets how do we make sure they’re interested in being on the board? So the process forever has been paper driven? How do we change it? Make it more online? Ok, somewhat aged driven. But not everybody who is young uses all the tech called upon all the platforms and not everybody who’s older doesn’t use them. Okay, i think one of the other things is, you know, our board mirrors the population of north carolina, so they’re coming from all across the state there. You know, we have business people, we have academics. We have people in government, and they all use lots of different tools. And so trying to find one tool that everybody is comfortable using, that can be a challenge sometimes. Okay. How do you have you overcome that challenge? Well, sometimes i’m not sure at the moment the you know, google docks has been fairly successful for us. We do have board members that work and financial institutions that if they are asked if they’re remote ing into a, um into a meeting, they may not be ableto access google docks through their workplace wifi because of security reasons, so they either have to bring in a personal dahna device or they have to leave the premises and work it, but they they’ve been pretty good about it about doing that, okay, okay, songs you give me a heads up. So what are the potential activities that that boards could be doing around the social tool? So we mentioned committee meetings, right? Committee committee meetings between the full board meetings, other other things, they they’re cheating or what? Well, the other one of the things you want boardmember is to be is an ambassador for your organization. Instagram is a great example. Fifteen seconds you considered a board meeting and say, what are some points we could all make? Passed the phone around into a fifteen second video of each boardmember in front of the logo of the organization. So then you have some content you can put out once a month or whatever, and it’s, i’m on this board for this reason, and somebody else gives another one you khun planted ahead of time by everybody saying one of the points we want to cover shows the personality, the face of who’s on the board and people don’t think using instagram that way, and maybe you’re bored doesn’t come in and think that’s, the way they can show their enthusiasm. Yeah, yeah, we’ve also had boardmember tze, when we’re doing our nominations, process du videos of why i serve on the board and then we’ll post those on youtube and share have them share out so that people understand you have different various boardmember see why they’re passionate about the way you’ve actually done that once we have done that and then have the board members themselves share it, or they were or you have done it for them, we’ve shared it and tried to encourage them to share it. We’ve had less success. We’re still working on getting them, but they’re still working on that. Okay? Okay. That’s. Why? The beauty is you can do it on a phone right there in the room. You can practice everybody, does it instead of go home and do it. We’re doing it right now and we could look at it and see what it is. It’s fun. So you’re creating these board meetings that are fine and, you know, and look at this video, you could be silly and then do another one and just to make it have fun, ok? Excellent, excellent. What? Elsie? Glad i asked because i was just thinking of committee meetings on dh nancy mentioned the board minutes, but okay, motion content, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals, the better way. What else? So another example i use in the workshop we’re going to do is i take the picture, ellen, the generous tweeted out from the oscars remember that one that you have the selfie? Yes, our kevin spacey and much people, yeah, but just celebrity. So i did a little bit of research on this, and i found some other pictures where people kind of newsjacking s so so to speak. There’s one where there’s a picture, it is the picture right after the picture was taken, so it shows all i’m after they step back about three feet looking at the picture, then there’s another one that shows this person who’s associating united way, who then photoshopped himself into the picture with a united way shirt like you’re bored could do that. It’s just silly things to say to people, look, you can start newsjacking what’s out there mean jacking taking pictures that are out there and adapting them, getting your board toe laugh and have fun so they don’t just see the serious part of the job. All right now that’s a great one for the united way pictures. Great. Yeah, yeah. Like that film zelig, you know the woody allen looking up? He sees it through the kennedy assassination in that place that the lincoln inauguration hour and whatever you know throughout history is face is always there, okay, is there more? I mean, sharon, what else can we now internally still still keep it internal before we start having the board go out and tweet for us and, you know, facebook close for us? Well, actually, i think internal board management stuff so one of the things that i have found about twitter that’s very interesting is i find it to be a great search engine so you can put in topics you’re interested in and stuff pops up boards are always one thing they seem to not know his financial management, so you could get somebody to tweet with it. I mean, search within twitter and i for the trial run to this and found a free webinar there’s being offered on non-profit financials, so you could ask boardmember is to do some searching on twitter to find topics that might be of interest and bring it back to the board members so they could then have signed up for one or two people. Could have signed up for the webinar on non-profit financials seen what it was about brought it in and said here’s, a couple of ideas of what i learned so it’s using twitter is away toe search for information. Then i did an example had to do with lung cancer just for an example of a non-profit that might be with that as a focus, and some report came up from the journal of american medical association that if you were on that board, it might have been of interest to you and it’s one you would have found otherwise. So it’s just getting people thinking you can use twitter to find information, not just tow broadcast put it out, of course, okay, uh, nancy much much with on the board with twitter. Um, we haven’t had the board do much with twitter yet, other than searching for media outlets when we need to do press release those people in their area who we should, who we should be adding to our list and that’s helpful, but the most recent thing we’ve done internally with board is working with our board treasure we’ve implemented slack, which is, you know, sort. Of ah, tool that’s a combination of texting and file sharing all in one place. I don’t know this one it all okay, so it’s of the howto explain slack messaging. So yeah, so it’s sort of like instant messaging back and forth. You can have secure channels and you can have open channels that anybody can anybody that’s invited can be a part of so the treasure and i have a secure channel and that’s where we share all of our financial conversations back and forth our budget information, our treasures reports that we’re working on together so that it’s also searchable, so that if he puts in the word budget, all of the conversations that we’ve had with the word budget and all of the budgets come up in one place so we don’t have to go through lots of emails back and forth or have, you know, set up a specific site excellent that land slack. All right, so using it for internal communications so you and the board or boards could board committees could use it? Yes, and that’s what? I’m hoping we’ve started just with the treasure and i, but i’m hoping it’ll it’ll spread. Out toe have the rest of the committee’s use it. Very interesting. Did you find that one who brought interestingly enough center and ten brought it to me the antennas using it for their five o one tech club for there. What are we called? Were father one tech club in the raleigh durham tol arika oppcoll nc tech for good. Ok. Yes. Come visit sometime. I may so they started using that for communication tool between all of the organizer’s and i thought, oh, that’s a great idea to try with board members so i got used to using it with in town and then started trying it with with the board treasury. Okay, excellent slack. Ok, i love this resource is people khun you can go online and see if it works for them. I love those kinds of ideas i think listeners really appreciate. And the bass part that we’re using is free. So okay, so there’s a page version is the papers and you haven’t found a need for it. So funny before. Yet you said there’s security there could be secure or public. Yes. Ok. Ok, right. So i see how it diverges from email. Plus that they’re all concentrated to search all the remaining on board budget. Just search my communications with nancy. Yeah, talk about budget, and i also integrated double level search. It integrates with other tools, like ed ingrates with box and drop box, so that if you have files that are stored over there, you can just share a link to those files. And when you do the search with, then it’ll pull those up as well. Yes, that’s, what you mentioned, okay, excellent that’s, a great one, all right. Anything else? Internal? Well, they’re all kind of internal from the perspective of it’s, about looking at social media is a way to do the work of the board, so one of the ideas boards need to do is recruit new board members. So what would you use that? So we decided, how can we use link thin? And the idea behind lengthen is if you got all your board members to put that they were on your board, which sometimes people don’t even put that on their profile, then it starts toe raise the profile of your organization because there’s your name out there of people wanted to search, they could see who’s on your board, you could have boardmember put a statement while i’m on this board, he wouldn’t think to use linked in. It helps with your searching when you come up, and it also just helps with if if anyone was asked to be on your board and they might search to see who who’s on the board that comes up that way, who’s on what kind of skills they bring it. You should listen to non-profit radio because we’ve had people talk about some of these chicks linked in cars to me most recently, but you just mentioned, but we’re just and none of the tell you the truth. None of these are brilliant new ideas, the packaging them just for the board to say here things boards khun do right right with social, yes, excellent, excellent. Um, go ahead. Nancy was going to say, i think, gene, you have some, um, examples of using it for orientation as well. Well, that’s, my i like the fun when it’s using slideshare, which now is part of linked in. But the idea is, i’ve seen cem orientation. You can put your orientation slide, show up on slideshare, and then the idea is to use the concept of the classroom where you would do the work ahead of time, right? Flip the classroom where they where they look at the slide show or video first, and then you come in and you have your education after they’ve already looked at. Okay, so you take your somewhat boring, perhaps orientation to being on the board, but you can watch it at eleven o’clock at night and i could watch it it’s six in the morning and then you show up saying to people, come to the board meeting and we’re going to discuss what was on there. And i shows some examples that i found of a couple of groups, one of which embedded some questions and said, we’re going to talk about these questions when you get here, the ideas you don’t pull people into a room and use their precious time to look at a slideshow that’s one dimensional even though it’s important, they can look at it on their own time. Yeah, why slideshare and not other places you don’t have to keep changing it. It sits there. You don’t have to it’s just it’s. Ah threespot to put your information don’t have to go in and change it once a week don’t have to change it twice a year. Every time you have an orientation, if you upgraded, you could put something in there, and then other people who might want to know something about your organization might come across and go. Oh, isn’t this interesting? So the questions i get sometimes about that is what we have information we don’t want to share. Well, then, don’t put it in the slide show. I mean, if it’s crucial, we’ll just deal with that at the board meeting. Exactly. All right. But the key on that is to use people’s time in a wise way and say, we’re gonna use your time when you’re together doing things you could only do together and use the time alone where you could go what’s the slide show. Okay. Excellent. Slideshare for boards. Yeah. Brilliant. All right, all right. We still have a couple more minutes left together. What? Whatever. We talk now. Okay. Well, i guess i mean, i was organizing it inside and outside. Yeah. Let’s go. So let’s, go outside. Okay. Um, you’re boardmember xaz social media ambassadors. Yeah, yep. You’re doing this, nancy. So we’re just starting, i mean, we’ve had a couple of tries and fails, so when we’ve released a publication, we’ve certainly ask board members to repeat our tweets toe tweet out in comment, etcetera, but we’re finding we have a couple of board members that really do that, but we’re finding that if we go ahead and craft tweets and craft facebook posts and send them to them and all they have to do is cut and paste and they consent it from their own that’s what? We’re going to try for our next release and we’ll see how it goes, okay, yeah, i mean, the wisdom, the conventional wisdom is that you want make it as easy as possible for people to share and at least getting started, you know, write, especially for those that are not as comfortable with it as others. All right, all right, we’ll get there, but you’re you know, you said you’d try and fail, try and fail sometimes that that’s what we should be don’t fear that don’t feel failure. That’s part of the flow of the organization is not at risk for what your trying you know, you’re just trying some simple tweeted to twitter and facebook outreach try it, it’s creating the culture who were willing to trust something what works and find the two or three tools that work well for us. Part of this is bringing on new people on the board that creative class, the new thinkers. I had a friend who just joined the board who said to me i only want to join the board whether to one fun things and creative things. I don’t want to be on an old fogey board. Well, it’s not necessary in age thing, but it’s a tool thing sometime and a culture. Yes. What do you know? What are they using their board for? How were they using them? I was how engages the board. Okay, there’s. A lot to that. So do a lot of more development. And with the number one question, i get asked us how to get our board more engaged. So that started this whole presentation. How can we do things that engage? Boardmember is it’s not just telling him what to do but gives them a chance to create stuff? So the idea would be perhaps what i have a board come up with. What? Are some of the topics we need to learn more about, which is always financial management and then instead of staff driving it, divide it up amongst the board members and say, okay, here’s, some topics, tony, you’re going to charge the september meeting, we’re gonna have a ten minute time slot. We just want to do a little bit of introduction on this topic, why don’t you go look for it on twitter or look for a video on youtube and you bring the content to us and i wouldn’t ask you if you were the lawyer or the accountant necessary because we don’t want that high level. We just want some layperson description of whatever the function is, so you could bring in a a video you found on youtube said, hey, this is one about non-profit financial management that really lays out some ideas we could look at, so people are taking some ownership for teaching themselves how to be on the board nasco you’re doing that are the are board members bringing topics either on their own or once you’ve asked him to look into well boardmember zehr always bringing us topics study for our for our policy studies way. We have not had them bring topics necessarily for board development yet. Okay. All right, so we just have a few more minutes. I mean, another minute or so really men and a half. This is really it’s very motivating mean, they’re very simple things you contest. You know, this is no, nothing outlandish, but but true productivity, i mean, the idea of the of slack love that one, you know, simple productivity tools that board’s air just not thinking about and boards can be very paper intensive. Yeah, we but we all know that yes, yes. Created a culture who are willing to try new ideas because if we try i’m in the board room with using social media. We might come with other ideas for how to do fund-raising or take some ownership in some other ways. I have one. I’m going to throw out for you. I was in a board meeting for ah client organization, and they invested in ipads for all their board members. Now you have to give it back when you leave the board, but they’re boardmember it’s. Well, don’t you start with the minutes report packages leading up to the board meeting instead of these three ring binder is being shipped out all over your state or something? Just upload you put them somewhere. They all grab them from there, they will grab them for their own into individual ipad. Read them at their leisure so you’re not you’re not. I don’t know if they found that they saved money, but they know that they have safe time in copy and reproduction and on dh. Maybe they haven’t in these shipping costs because they have board members all over new york state. So i’m thinking north carolina, you know? So yeah, it’s an upfront investment. Although the older ipads now are a lot less expensive uh s so all the board packages they’re online, right? Please download it at your leisure and obviously have read it. And then the board minutes get circulated that same way. And we need to take the stories of the non-profits doing that and kind of write it up and share. So we get more people trying things like that. Okay, i agree. Yeah, we finally moved from eight and a half by fourteen hundred and thirty eight page paper board packets to bring your own device and download. Download the you’re doing that way just now got into that. Space, but it took about four years. All right, all right. You’ve been testing audiocasting contrasting and trying exactly really write their test and try and don’t be afraid to fail. Great. Outstanding. All right, seated next to me is gene allen, trainer and consultant of gene allen consulting and also nancy rose, executive director, the north carolina center for public policy research. And this is tony martignetti non-profit radio coverage of ntc steen the non-profit technology conference. Thank you so much for being with us. Cuadra to know pia cuadra to know pia cuadra, tono pia, creative commons one o one and seth gordon coming up first. Pursuant fourth quarter starts next month, which means a big fund-raising push for you. Do you need help? Check out their year end accelerator. It combines a proven best practices with their innovative acquisition and cultivation strategies. What does all that mean? You have a strong year end push, that’s what? It means their accelerator at pursuant dot com slash year end accelerator we be spelling spelling bees for non-profit fund-raising you want to bring millennials into your organization? This is perfect because it’s not your grandma’s spelling bee. Check out the video. You’ll see live music, dancing, standup comedy, fund-raising and spelling. These are great millennial events. They run them in a bar or restaurant on behalf of your organization. If those very fun video at we b e spelling dot com now time for tony steak too. The itunes testimonials and reviews are amazing. I had to keep this video up for a second week. One of the guys on invoked the cartel. Guys remember tom and ready, marriott. See, the show is still on there. Just not doing that new new shows every week anymore. But the archive is still very active. And one of the people who wrote a testimonial said he sees elements of the car talk guys in non-profit radio, which i loved. That was very gracious because i, you know, i don’t know so much now, but in the beginning i was sort of channeling tom and ray because, you know, they have features and the show has features and e yes, i was thinking about them. So for that to come full circle on someone in the in the audience to recognize that was really felt very good. He also invite invoked mike pesca. Who’s a guy i don’t know if he’s nationwide, but i hear him on w n y c public radio here in new york city and he’s also a pretty good talent. So i was very grateful for that kind of stuff. And there are others on dh i thank you if if you’ve posted a review or testimonial at itunes, thank you very much. The video that covers some of these other some of the other ones and shows my gratitude is at tony martignetti dot com. The itunes paige for the show is at non-profit radio dot net. And that is tony’s take two here is carly leinheiser from september twenty six twenty fourteen talking about creative commons welcome to tony martignetti non-profit radio coverage of the non-profit technology conference and t c twenty fourteen we’re at the marriott wardman park hotel in washington, d c with me is carly leinheiser she’s, an associate at perlman and pearlman that’s ah, law firm in new york city. And her workshop topic is share use remix an introduction to creative commons. Carly welcome. Thank you. Pleasure to have you. Thanks, it’s. Great to be here. Thanks. Thanks. And thank you. For taking time on a pretty busy conference day. What is creative commons that i think a lot of people have heard of and not so familiar with? Sure, so creative commons is itself a non-profit they were founded in two thousand won with a mission of making the basically making content on the internet accessible, so they developed a suite of licenses, which are basic copyright licenses that allow creators, artists, authors to disturb you work under one of these licenses, and that signals to anyone who might find their work that it’s freely available for use subject to certain different restrictions. So this is quite a service really it’s a certain unorganised ation serving non-profits and making content available, right? I mean, they’re serving not only non-profits but sort of ah, the larger idea of basically the commons there, they’re making a easier to put more works into not exactly the public domain because they’re still under copyright but making more works freely available for anyone to use. So the idea is that right now, the way copyright works is any time that somebody creates a work it’s automatically subject to copyright, you don’t have to register it. You don’t have to put a notice on it if you’ve created a work it’s copyrighted and so that’s what is known as the all rights reserved model and that’s, what happens automatically? So if you are an artist and you get benefit from distributing your photos online and having other people take them and incorporate them into their works, it’s hard to do that because somebody would have to seek you out and get individual written permission from you in order to do that, otherwise they’d be infringing your copyrights. Um, but most people’s experiences it’s incredibly easy to find content online that you can just, you know, screen, grab our download and creative commons brings the law in line with that experience that it’s fine it’s easy to find content online, it’s easy to incorporate it into new works. And so by with using these licenses, it makes it easy for people to know they have permission from the artist to do that. Do we need to know a little bit the basics of intellectual property law before we go to into too much detail? Well, i think that that sort of covers it so i could say copyright well, i could talk a little bit about it. Copyright is ah, is basically a bundle of rights that anybody who creates a creative work gets in there in their work. So you have a set of exclusive rights that you’re the only one they you khun the only one who can exercise those rights with respect to your work. And um, and then you can also assigned those rights or licenses rights out to other people, so you have the right to use the work to distribute it, to make copies, to make derivative works or a new work based on the original work, so that something like a translation or collage would be a derivative work and to license that out to other people. So what you’re doing with the creative commons licenses, you have your bundle of rights, and you’re saying anybody can use my work. Anyone has access to my work on anyone can exercise those same rights as long as with all creative commons licenses, you have to give attribution or credit. So you link back to the original work and then there’s certain other restrictions that are in some of the different licenses. Okay, andi, some of those different restrictions is get a little too technical. Know that’s that’s, sort of the heart of creative commons there’s. Six basic licenses. So all of them, including attribution requirements. So say i post a photo online and i license it under a creative commons attribution license. That means anybody who came across my photograph could take it, download it, use it, put it into a new work. All they have to do is give me attribution. So that means maybe linking back to my web page just putting my name on it. And i would normally specify how i want to be attributed. So some of the other restrictions are share alike. Which means that i would license my photo under a creative commons attribution share alike license meaning anyone could take my photo, download it, use it, make a new work with it. But if they did that and distributed that new york new work, they’d have to release it under the same license on. And this is a concept called the copy left. And the idea is that i’ve created a work that someone else is used. And then now their work is also in the commons for anyone to use s o, for example, wikipedia’s content is licensed under c c it’s, cc by essays or a creative commons attribution share alike license so anyone can use the content on wikipedia and incorporated into a new work, but then they have to also license in the same way so grows the body of work. Yeah, exactly. They’re two other restrictions. One is no derivatives, meaning you can download my work, you can share it or distribute it, but you can’t change it in any way, so i’m not allowed to make a new work based on it. So you’ll see this sometimes with some sort of reports that in the case of non-profits maybe report that you’ve published on a particular policy issue and you want that shared as widely as possible, but you don’t want people sort of taking accepts reinardy um or, you know photos or maybe personal histories, things that i’d like you want shared sort of intact on dh. The last restriction is a noncommercial restriction, so that means anybody could use the work as long as what they do with it is for a non commercial purposes. Ok, thank you, little detail. But details, i think, are interesting. I think they are. You think they are. I think they are all right. 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I’m peter shankman, author of zombie loyalists, and you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. How do we how doesn’t non-profit go about using creative commons? What do we need to do? Right? Assumes we create something. I understand we have a bundle of automatic rights, but we’re talking about now making it available under creative commons license. Sure. So if you want teo well, i guess i’ll start with how do you find works that you could better license? Okay? Because they think that’s a lot more people have experienced with searching on flicker, for example. So if you’re looking for safe photographs to put on your website or incorporate into a brochure and you want to find a photo that’s, all you have to do is give attribution to the person who made it. Ah, you can go on. Flicker flicker has a search feature and also the creative commons website itself has a search feature where you can go in and specify what you want to do with the work, whether it’s going to be for commercial or non commercial purposes. O r all you want, you want the least restrictive license and you put in your search terms and it pops up. So when i was putting together my talk, i wanted to find pictures of cute cats because that’s, what people like to look at on a saturday morning esso i search for cute cats license under creative commons license and found a whole bunch as far as really seeing your work under creative commons license if you’re distributing it online, creative comments has a license chooser on their website, so you don’t even have to really know the technical restrictions you go in and you say, i want people to give me attribution. I want to allow derivative works or not. If i allowed derivative works, i want them to be released center share, like license or not, and i’m ok or not with the commercial uses, and then creative commons tells you which license you’ve picked on degenerates thiss html code that you can in bed on your site, which then makes your work searchable by license. Okay, you become part of the search results and and it generates a little button you can put on the work, so you’ll see in a lot of like footers of websites this you know, this pages published under creative commons license in which one? Okay, now the search function sounds pretty easy finding finding going back to finding content. Pretty simple. Yeah, it’s really simple. The the only risk is you want to make sure that that thing’s air correctly tagged so but it is really pretty intuitive. And you khun search you can search flicker you khun search through google images i think that there are more and more search engines that are supporting a search by license, so it is really easy to use and in terms of releasing your own content, any restrictions on what that content is? Well, i mean, it’s basically anything that’s subject to copyright so you wouldn’t you use a creative commons license with se your trademark or something that was protected by patent law, not copyright law. It also doesn’t deal with model writes in photographs, so if you have a photograph that includes an image of a person, um, creative commons doesn’t really deal with that person’s, right of publicity or protections that they get for being in the photograph. So there was actually a litigation over this issue where a company used a photograph that included an image of a person, and the photographer had released the image under creative commons license but never secured the model rights s o the person in the image sued the company and ask them to stop using it. Okay, are there other other cases that air don’t necessarily mean litigation case? Maybe client examples? You know that air that interesting, that and somewhat, you know, instructive. Yeah, so, no, i don’t have any specific client examples. They do have some examples i found in researching for my talk. One of my favorite it’s actually is the brooklyn museum, which is i live in brooklyn, so i have a lot of pride for the brooklyn museum. They do really interesting things with their they’ve done two very interesting things. One is that a lot of their collection, they made their collection searchable by license. So much of their collection is very old and in the public domain, so you can have search their collection online and see what’s in the public domain and use those images if you want, and i actually incorporated a few of their images into my presentation and where stuffs not out of copyright but they on the right, innit? They’ve released it under creative commons license, so you can use some of the works in their collection. Another interesting thing that they did was in connection with the show they did a few years ago, go called who shot rock n roll, which was a siri’s of portrait it’s and photographs relating to rock n roll. They did a remix contest, so they had chris stein and believes his name from blondie put together a bunch of tracks that he released under a creative commons license. And then anybody could download those tracks, remix them, upload them and those tracks would again be really center creative commons license. And they picked a winner and they’re all available on their website it’s really interesting. So it was this great way to engage with their community and sort of further their mission of, like getting culture out to the public on really engaged people while completely avoiding the issue of having to get signed releases and have people wave their their rights or sign rights. Tio in their tracks that they made to the brooklyn museum, they were just available to use, which i think is a really interesting example of what you could do. So photo contests, anything like that. Video as well. Video? Yeah, absolutely. I think on a new tube, isn’t there? Ah, little pull down window, whether you want to use a have a standard creative commons license to your video yeah, i wouldn’t be surprised i’m not positive, but i think that sounds right. Ok, i think they have a three or maybe four licensing options, and one of them, i think, is standard creative commons license. Yeah, and actually, when i was uploading my slides teo the ntc, they asked whether i wanted to release my slides under creative commons license or not, so they’re they’re on top of it is excellent, you know, i don’t know what teo asked specifically, but what more do you want to share that we haven’t talked about? Let’s? See, i think i mean, one of the things that i think is most interesting for me is they think a lot of non-profits have have sort of limited experience using creative commons in looking for photos and things like that on flicker, but i think that there are a lot of great examples of non-profits releasing their contents under creative commons license, so not only so the brooklyn museum is a good one, yeah, but and wikipedia is another one. There’s another organization called teach aids that creative commons features it’s a case study on their site. They big they make sort of educational health materials that are really sandorkraut of commons license so anybody can download materials from their sight, redistribute them on. And i think for non-profits that have any kind of educational mission thie idea that you could create these materials and then just release them out into the world and they would be freely shared and no one had to worry about, like, violating your copyright if they wanted to download a report or, you know, i know your rights pamphlet or health materials, those kind of things i think are really great uses for creative commons, particularly for non-profits that have a mission based on education, where you’re not worried about so much selling individual copies of your materials, but that the more you get the word out about your organization by distributing materials, you’ll get your name out donordigital here about you, and you don’t have to worry about the transaction costs of negotiating, you know, okay, that person could buy a copy. To do this or that so i think it’s one of the more interesting things, all right, i hope listeners will pay attention to a creative commons both in terms of their own you’re your own work and searching for others as well. Sounds like it sze i’ve learned a lot more about the community than, uh, than i knew. Thank you very much, carla. Thank you, pleasure. Carly leinheiser is associate perlman and roman. You’re listening to tony martignetti non-profit radio coverage of ntc non-profit technology conference twenty fourteen. Thanks so much for being with us latto visser love. We are rocking tons of live listeners. We’re going to start abroad with a country that i don’t believe has checked in the past. Morocco robot robot, morocco i hope i pronounced that right in ah, in the in the a small chance that you are among the one third speaking french moroccan bonem sure, if you’re not, i’m sorry for that that’s. The live love still goes out. It just goes out in english. Right, mexico cua cua em alpa quantum oppcoll mexico buena star days! We’ve got multiple in korea always sold, always checking in so grateful for that. But also young django jungle korea, i think do the best i could on your haserot comes a ham nida you are south korean listeners. China always checks in we got multiple beijing, but we’ve also got guangdong china ni hao st louis reserved no, i’m sorry that’s not abroad that’s not very nice to do. Uh, sometimes they do it in person, but on purpose. But not today taipei. We got taiwan in the house also, and they are occasional listeners. And i’m always grateful for that, of course, niehaus to our taiwanese listeners here in the u s. Berkeley, california! Springfield, virginia. Coral gables, florida. New bern, north carolina joined us late. But there you are, loyal nonetheless. New bern edmonds, washington rock in chapel hill, north carolina only about five hours from where i hang out a lot in emerald isle, albuquerque, new mexico. 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Back in two thousand ten, my aa and the show’s my end, the show’s inaugural and excellent social media manager was with me at a conference and next-gen charity conference was here in new york city, the that only they really ran about three of those, but we were at the inaugural one and i had a commitment. I had a run out for something for like an hour and that’s when seth godin was available, he was speaking at the conference, he came off stage. Regina walton got him. Got the interview. Here it is. And then right after that, we got a surprise. Maria semple is with me in the studio with her husband bob and she’s going to join us for jamie for a few minutes. Right after here’s. Seth gordon and regina walton. My name’s. Regina walton. None of you have heard me before. I am tony’s social media manager andi. We’re here at nextgencharity and i have the pleasure of speaking with south code hyre regina. Hi. Um, question when you were giving your speech, you were talking teo charities about how to adjust to this new world of work. Can you give a quick summary of what you were talking about? I’m not sure i’m happy with the word adjust. Okay, as a revolution. But this is the first revolution since tv nineteen. Fifty and henry ford nineteen twenty. It’s the revolution of our lifetime. If you look at the revolution, we are buy-in and you view it as something one needs to adjust to that’s a little bit like being a horse sales and say i have to adjust to the car. No, you have to embrace it. You have to dive into it. You have to figure out how do i use this open door and this opportunity to make a dent in the universe. Right? So from that perspective than what do you recommend for people? Tio? Jump in and embrace and revolutionize. And teo, you know, innovate three steps ship, get it out the door haven’t intersect with the marketplace until there’s an intersection. Nothing happened to connect. Understand that the internet is a connection machine. That’s what? It’s for that’s what was invented for wasn’t there to help you sell shoes was there to connect one to another. So you have to keep track of how many connections you’ve got and what are they worth? And number three is fail fail. Often people in revolutions fail in nineteen twenty. There were two thousand three hundred car companies in the united states. Think about that for a minute. Wow. Right. So you don’t say i’m going to start a car company if i can be guaranteed to be general motors. No, you say. Well, give it a shot. Let’s. See what happens and that’s, you know, non-profits have so. Much at stake in the on the upside and so little its take on the downside that there is no excuse whatsoever for them not to make the choice to ship and to fail and to repeat, because if you do nothing, you’re going to get what you already got. But if you do something and it works, then you can make some lives change. Great. And so this connects to your point when you brought up charity water and and i do remember, you were saying, if you d’oh what scott does it’s not gonna work, so can you expand on that goes back to the idea? Purple cow, right? You know, marcel duchamp was a visual artist, and he was a dada ist he put a urinal into an art exhibit, and it was a sensation. The second guy who put a urinal into museum was a plumber very big difference between being the first guy in the second guy. So if we’re doing art, if we’re making conversations, if we’re telling stories that spread, we have to be the one who does it first, you have to be the one who does it in a way that impacts people, if you say, well, i’m just like that guy, but me, we’re going to go with that guy. He was first, he got our attention. Now we don’t need you. We’ve solved out whatever problem he solved, right? Okay. And just one more question at least, is that with nextgencharity, you know, there are a lot of new charities here, but with tony, he does a lot of work with plan giving. You’ve got to be around for ten years and before you can even start that process so and people are trying to keep up with, i’ll bring him up again. Charity water people are trying to keep up with these new guys. So how do you help them or what can you say to them? The older charities that are still going well, i would start by saying this that ten dollars, texted donations are dramatically overrated. You can’t count on them, you can’t build a real organization on them, they’re flashy but that’s not the future permission is the future, the privilege of anticipated personal and relevant messages to people who want to get them. The american cancer society has permission the legacy charities have permission and they’re blowing it. They blow up the way politicians blow it to get your e mail address they have for you for money until they burn it out and then you’re gone. The answer instead is to say, these people care enough to listen to me. How can i say something to them that they want to hear? How can i create platforms and scenarios and stories that make them look forward to hearing from me? How do i take this permission and nurture it and grow it over? Time has supposed to slam bam! I got to make this quarter’s numbers of the board’s gonna get mad at me. Mindset. That shift is a fundamental shift from the tv spams economy to the connection permission economy that we live in now. Okay? And just one more thing in terms of revolution. What? I talk about this in terms of what i do, which i won’t talk about a lot. I also talk about how in some ways it’s going back, you know, it’s. Like when your grandfather was talking, teo, you know, whoever and they’re just talking over the fence. It’s just it’s nowhere fancier and flashier. Would you agree? Your dad? Actually, they call it a global village. And when they think about it, what they mean is, tribes are one hundred fifty, two hundred fifty people who care about each other. Well, now it doesn’t have to be geography. It can be one hundred fifty people in united states who all grew up in that village. And all grew up in that slum who are now coming together to fix that thing. It can be the three hundred scientists who care the most about the truth about global warming and want to connect over that. So it’s. Yes, it’s, that conversation over the back fence. But it might be digital. So stop worrying about slamming strangers and start worrying about creating friends. Okay, great. So thank you so much for your boss. Really work six years ago and still excellent. Excellent advice. Regina walton. What a beautiful radio voice she has. Real simple. Welcome to studio. Hey, great to be here today. So you got your boat parked on seventy nine street, right? Yeah. Yeah. That’s. Right. Okay. Excellent. You and your husband bob here? Yeah. The two of you look very similar. We were told that a lot. Yeah, you’re not brother and sister are you know. No, no, no, no, no, no. Absolutely. Ok. Ok, sure. Although he’s been told he looks like a kennedy a lot. Yeah, but maybe his dad especially. Yeah. Yeah, that looks like joe bob. Your head. Ten. Really maria. Simple. Of course. The prospect. Find her. She’s. She’s. Ah, at maria, simple and she’s. Also the prospect finder. Dot com outstanding outsource prospect research. Right for businesses to not only for non-profits, of course. Right. I help robbery. Help small businesses with prospecting. Excellent. Okay, so you drop by tonight, which is very cool. You’re done. You got the boat parked in seven nine street for how many nights? Just through tonight. And then we’ll leave tomorrow morning, so i figured i was in the city. I’d pop by and say hi to both. You here? I really appreciate that. That’s, the both of us being me and sam. Sam and i i appreciate that. Thank you, bob. Nice to meet you. Cool. All right. Welcome. Very simple. What? Good to be here and have a great weekend. Oh, thank you. Thanks so much. Cool. All right. We’re gonna wrap it up, sam, what you think next week, beth cantor and her co author, eliza sherman, with their new book, the happy, healthy non-profit. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuant. They have a year end accelerator pursuant dot com slash year and accelerator, aptly named and by we be spelling supercool spelling bee fundraisers. We b e spelling dot com ah, creative producers. Claire miree off sam liebowitz, he’s here is a line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez. On our music is by scott stein. Thank you, scotty, with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine am or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealised took two or three years for foundation staff to sort of dane toe add an email address their card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were, and no two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.