Rachel Sklar, Editor-at-Large for Mediaite.com and the founder of the social microgiving site Charitini.com, encourages nonprofits to think about birthday-driven fundraising. Everyone has a birthday and your friends, family and supporters can use theirs to raise money for your work or an organization that you support. Watch our discussion about this novel fundraising avenue.

And, Rachel’s birthday is tomorrow, December 8th, so click over to her chosen charity, DonorsChoose, and make a donation.

Happy Birthday, Rachel!