Intentional. Personal. Relational. Thoughtful. These are touchpoints you want your donors to feel as they move through their relationship with your organization. Taylor Shanklin from Pursuant shepherds you through the journey planning.
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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
It was Halloween fun, valuable info and over 200 hung out with us!
I’ve got takeaways:
— if you’re a small, local nonprofit, use it to your advantage: visit your donors with small thank you gifts
— Claire bakes, so she brings cookies or brownies to donors’ homes to say thanks—that’s incredible!
— handwritten notes are very rare, so they’re special; use them for an informal thanks within 48 hours of the gift
— there are lots of inexpensive ways to give a sincere thanks—watch the vid, below
— if you use video and kids are included, get a simple release from parents (Gene had more on video, so watch below)
— all formal acknowledgements have to include name of nonprofit, date of gift and amount
— for gifts of $250 or more, add a description if it’s not cash and a statement whether your donor received something in exchange
Here’s the video. (It ends abruptly because the host computer rebooted and kicked us all off. Well, not all. Claire, Gene and I kept the show going, hoping that the recording hadn’t ended, but it had.)