Tag Archives: ESPN

Take The Money And Run Sprints

Fundraising Fundamentals, , , , , , , , , ,
July 08, 2010 - Greenwich, CONNECTICUT, United States - epa02241970 Photo made from television screen showing LeBron James (L), NBA's reigning two-time MVP, as he ends months of speculation and announces 08 July 2010 on ESPN 'The Decision' in Greenwich, Connecticut, USA, that he will go to the Miami Heat where he will play basketball next 2010-11 season. James said his decision was based on the fact that he wanted to play with Dwyane Wade and Chris Bosh.

The Chronicle of Philanthropy asks how Boys & Girls Clubs of America should react to the controversy around ESPN’s donation of advertising revenue from the LeBron James TV spectacle.

They should take the money and run.

If James, ESPN, other media and the NBA have embarrassed themselves, that’s a matter for their CEOs, consciences and PR agencies. The Boys & Girls Clubs of America was the recipient of a donation and press attention that are enviable.

The nonprofit doesn’t look bad. It looks like an agency accepting gifts to support its good work. The controversy swirling around the donation shouldn’t stand in the agency’s way of graciously thanking Mr. James for his support.