Jonathan is the co-founder of Ethos Water, and a professor in the Anderson School of Management at UCLA. He applies microeconomic theory to the charitable sector to develop the theory of the impact economy.

Watch as this thoughtful intellectual guides me through a heady subject that I was talking about for the first time.  Thanks, Jonathan.

I interviewed him at the NextGen, day one, after-party at Johnny Utah’s. We talked in a bank vault, surrounded by (empty) safe deposit boxes. Props to Utah’s coat check women for finding us a mostly-quiet place. I tipped them well.

Watch Jonathan educate me.