EP 618November 27, 2022

Thought Leadership & Content Strategy

Nonprofit Radio

Episode 618

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Thought Leadership

Peter Panepento and Antionette Kerr co-authored the book, "Modern Media Relations for Nonprofits." They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus, other media strategies, like crisis communications. This was part of our coverage of the 2020 Nonprofit Technology Conference.

Leadership Public Relations

Recorded At

2020 Nonprofit Technology Conference

My Guests

Peter Panepento

Co-founder and Managing Partner of Turn Two Communications

Antionette Kerr

Co-author of "Modern Media Relations for Nonprofits"

Content Strategy

Now that you're an established thought leader, you need to produce multichannel content that's relevant. Also engaging, actionable, user friendly and SEO friendly. Also from 20NTC, Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.

Marketing