Grow Your Grateful Patient Program & Disaster Relief

Bill McGinley, president and CEO of The Association for Healthcare Philanthropy (AHP) and Nancy Johnson, senior consultant at Target Analytics, sat with me at the bbcon conference to talk about healthcare grateful patient fundraising: why these prospects are critical and very generous; privacy concerns; and, how to start the relationship.

Charities want to help Hurricane Sandy victims. In the rush to help you can't ignore the rules around private benefit, needs assessment and documentation. You'll be on the right path with our regular legal contributors Gene Takagi and Emily Chan, from the Nonprofit & Exempt Organizations Law Group.