The Law Of Attraction & Private Benefits: Not Dirty, But Bad

To attract major gift prospects and potential board members, you have to put your best foot forward to get what you're seeking. Melanie Schnoll Begun is managing director at Morgan Stanley private wealth management. She helps her ultra high net worth clients make charitable gifts and get on boards, but she has practical and valuable advice that applies to any charity soliciting a major gift or recruiting a board member. (Originally aired on April 20, 2012.)

Rules against private inurement, excess benefit transactions and private benefit (don't think "friend with benefits"), keep your charity operating for the public good. Emily Chan, from the Nonprofit & Exempt Organizations Law Group, is our monthly legal contributor and she'll explain the rules.