Survey Savvy & Content Marketing

Paul Gearan, a partner at Professional Survey Group, explains how surveys are cultivation tools for your donors. You can increase awareness of your work; gauge willingness to support; heighten sensitivity to challenges; and get feedback on how you're doing. But you have to do it right if you want reliable results.

Scott Koegler is our long-standing technology contributor and the editor of Nonprofit Technology News. This month he encourages you to give away high quality, interesting content through your blog. You are blogging, right?