EP 816November 11, 2026
Zombie Loyalists
About this episode
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. Peter’s book isn’t new, but his strategies and tactics are timeless. This originally aired December 19, 2014.
New Book · Out Now
Planned Giving Accelerated
A practical guide for small and mid-sized nonprofits. Start with simple bequests, focus on your most loyal supporters, and frame legacy giving as a conversation about mission, not technical fundraising.
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