Brand Your Giving Programs & Donor Retention

Farra Trompeter returns, with Ishmam Rahman, to share their advice around applying brand strategies to your monthly, mid-level and Planned Giving programs. You’ll build connections between your programs and improve outcomes. Farra is with Big Duck and Ishmam is from International Rescue Committee. (This continues our coverage of the 2026 Nonprofit Technology Conference.)

If you want to retain your donors, engage them, and be strategic about it. You may face some roadblocks at your nonprofit, and you’ll want to be familiar with the Fundraising DISC Model. You also need to know the metrics that’ll tell you how you’re doing. Jen Newmeyer has you covered. She’s at PBS. (This is also from 26NTC.)