Storytelling & Local Media

Fabiana Meléndez Ruiz reminds us of the value of sound storytelling, and how to get your house in order before you go public with your stories. She shares sound advice on the great value of local media and how to build the journalist relationships that will help you get your stories told. Fabiana also reveals startling media consumption trends among Gen Z and Alphas. She’s the CEO of Refuerzo Collaborative.