Nine Weeks & A Wake Up: 4 Essentials For Year-End Fundraising & Your Mobile Website

Mary Allison, principal with One Accord, helps you out in the final stretch toward year end. We'll talk about segmenting and messaging; social media and other online strategies; direct mail; and getting volunteers to pitch in. Her ideas can be executed quickly to get you the help you need before December 31.

Our tech contributor, Scott Koegler, the editor of Nonprofit Technology News, breaks down whether you need a mobile site; how to develop one; and what to include to make yours spiffy and sophisticated.