Engaging Employees & PR2: Prospect Research, Proactive or Reactive

Corporate employees can make gifts to your nonprofit, but they can do a lot more for you. DeShele Dorsey, senior managing director for corporate social engagement at Changing Our World, shares smart ideas on soliciting and closing companies for mentoring, pro bono service, board membership, service sabbaticals, loaned executives and more.

Regular contributor, Maria Semple, The Prospect Finder, explains the differences between the two ways to do your research, and how to determine which is right for your shop.