The CEO As Fundraising MVP & The Fine Art of Conversion

Two chief executives, Mindy Duitz at Learning Leaders and Karen Pearl at God's Love We Deliver, reveal their insights on how to motivate, engage and position your CEO to be a fundraising MVP.

Don't be afraid of analytics. Tools like Google Analytics can help you convert website visitors into online donors, and help you engage younger prospects who become donors. My guest, Scott Barnett, is director of web communications for Fairfield University.