The Morning After (The Big Event) & Giving USA 2011 Report

Lisa Reilly, executive director, The Emelin Theatre; Tara Slone, principal, Marketing Matters; and Jessica Weber, principal, Jessica Weber Design explain how best to follow-up your events, and why it's important to include follow-up plans in your pre-event preparations. Recorded at Fund Raising Day 2011 in June.

Holly Hall, features editor for The Chronicle of Philanthropy, returns to talk about her concerns from last year's Giving USA report and whether they're answered in this year's. This is a follow-up to our discussion on June 17th. Then Robert Evans is with me from the report's editorial board to share important conclusions from the report.