Zombie Loyalists

Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His book is "Zombie Loyalists: Using Great Service to Create Rabid Fans." He wants you to create rabid fans who do your social media, marketing and PR for you. He's got super ideas and lots of valuable stories. I like to play this each year. (Originally broadcast 12/19/14)