The State Of Good 2018 & Your Brand Personality

Pure Charity released this report and CEO Mike Rusch shares the results from their survey of mostly small- and mid-size nonprofits, plus his recommendations.

This is a long-term play, letting people understand who your nonprofit is, what you do, why you do it and what you stand for. Our panel has tips on identity, strength and consistency of your personality. They’re Farra Trompeter from Big Duck; Taylor Leake with Corporate Accountability; and Zhanna Veyts at HIAS. (Recorded at the 2018 Nonprofit Technology Conference)