Master Google AdWords & Master Your Decision Making

Google has $10,000 of free advertising for you each month. Are you taking advantage? Learn about the program and how to plan your campaign. Also find the best search terms to bid on and stay on track as AdWords evolves. At the 2016 Nonprofit Technology Conference I talked to Jason Shim at Pathways to Education Canada, and Mark Hallman of Evergreen Digital Marketing. (Originally aired August 12, 2016)

You make hundreds of decisions a day: some simple and some complex. What’s the science and art behind making good ones? You’ll learn how to pare down choices and ask yourself good questions. Karin Hedetniemi and Jayme Nelson are from the Inside Education Society of Alberta. This is also from 16NTC and the August 12, 2016 show. It’s 16NTC Canada Day!