Creating Communities & Questioning Crowdfunding

Starting an online community to engage supporters is a big investment. Learn how NTEN, Small World Labs and Relay Nation at American Cancer Society created communities that increase loyalty, fundraising, engagement and return on mission. Guests are Megan Keane, Michael Wilson and Joe Prosperi. We talked at NTC, the Nonprofit Technology Conference.

Crowdfunding is popular, but don't jump in just because lots of others have. How do you decide if it's right for your organization? Amy Sample Ward is our social media contributor and CEO of NTEN, the Nonprofit Technology Conference.